AVSocial

Discussing the foundations of creating a good website to bring in customers and perfectly represent what your company is all about.

Talking to Molly Beck about the social version of network mapping and how to establish relationships for clients and colleagues across your space.

Looking at the world of competitive intelligence and what you can learn from rival businesses to take into your own.

In this age of virtual events, finding out where marketers can best find their audience and get ready for when we all come back together.

Looking at some effective marketing strategies and how your business can navigate the world of SEO.

Looking at ways to enhance your customer experience, instill loyalty with your clients, and keep them coming back for more.

Discussing what went into making the virtual event InfoComm Connected, and what takeaways we can bring into the physical space next year.

Learn about OBS and what is can do to bolster your live streams and webinars.

Taking a crash course to social media strategies with Caster Communications, from hashtag efficacy to bad reviews and everything in between.

Looking at networking etiquette and how to effectively connect with other integrators during events and shows.

Discussing how companies can manage themselves and stay afloat in times of crisis.

Working with your clients, finding new prospects, and utilizing the most effective marketing practices.

How globalization can affect your marketing strategies, and the impact of international shows like Integrated Systems Europe.

Looking at the marketing success stories (and failures) that came out of 2019, and looking forward to what might happen in 2020.

Discussing marketing strategies, the value of metrics, and becoming proactive instead of reactive.

Practices for making a marketing calendar, and what it takes to follow through with those events and specials.

Keeping your social media accounts secure, and what steps to take in the event they are taken over.

Discussing the tools to create a sucessful email campaign, and what it takes to get your email read instead of deleted.

Marketing to both local and national regions, and using that local power to your advertising advantage.

Leveraging Facebook, Instagram, Twitter, and other social platforms for you AV business while looking out for what's next.

With InfoComm 2019 on the way, we discuss how to get the most out of the trade show, seeing other integrators, and what we would change about the show.

Looking to the next generation of potential AV professionals and programs for young aspirants to get involved with the AV industry.

Discussing content creation, internal versus external creation, and guidelines to get started.

Talking trade shows, what make them tick, and the potential future of virtual trade shows.

Discussing how marketing and communications in AV has changed in the last 20 years, and how the rise of social media has affected it.

Discussing marketing techniques, connecting with media partners, and getting the most out of media.

Discussing the challenges and opportunities that come with mergers and acquisitions from both sides of an acquisition.

Looking at managing an editorial calendar, planning for the new year, and finding the best time to inform clients about deals or events.

How residential dealers have handled the shift over to the commercial market. Highlighting the marketing and design differences.

Using manufacturer education to continue AV education and provide marketing to audiovisual integrators.

How audiovisual manufacturers and dealers can support their favorite causes, make the world a bit better, and raise their public profile.

The importance of video in audiovisual social media and marketing.

We look ahead to InfoComm 2018. How ProAV manufacturers and dealers can utilize social media. What exactly is an influencer?

The importance for audiovisual manufacturers and integrators to go after awards in the ProAV industry.

Using holidays and special occasions to connect with clients.

Making the most of your content creation, using your teams to create, and the best type of marketing for your integration firm.

Content calendars, what social platform to use, and more.

Finding your voice, adjusting your marketing when a vendor gets bought, and planning your audio visual marketing for 2018.

Senior Vice President of Marketing and Communications for AVIXA, Dan Goldstein, joins us for a special AVSocial. We gain valuable insight on how to re-brand a company. The idea behind the AVIXA “window”. What stakeholders were involved in the changeover? Video available below Host: Tim Albright Guests: Dan Goldstein – AVIXA Notes: During the conversation [...]

On this AVSocial we talk about some of the biggest challenges of the year for marketers. We discuss the tools to use to help automate marketing and stay connected to clients. The panel gives advice to new marketing pros. Video available below Host: Tim Albright Guests: Hailey Klein – PSNI Lisa Remo – HB Communications [...]

When you are supporting an event remotely there are different challenges than being there. On this episode, we speak with the team at Harman Professional about rolling out new product launches and supporting trade shows from afar. Video available below Host: Dawn Meade Guests: S. Kyle Davis – S. Kyle Davis on Twitter

From InfoComm 2017, our AVSocial hosts talk with audiovisual integrators and manufacturers. Trade shows are a huge investment. How do you get the most out of that investment?

On this episode of AVSocial we talk about how to figure an ROI when exhibiting at a trade show. How can manufacturers help integrators with their marketing strategy? Plus, the differences between regional and national shows. Video available below Host: Dawn Meade Guests: Clint Hoffman – Kramer Electronics Karen Smidt – Milestone AV Technologies

On this episode of AVSocial we are talking about InfoComm 2017. The annual audio visual tradeshow is in Orlando this year. How do manufacturer’s prepare, how does InfoComm help integrators get their message out, and where can you find free drinks at the show? Video available below Host: Dawn Meade Guests: Megan Dutta – Peerless [...]

We talk with Biamp about their super successful TLUX pre-launch marketing and PR campaign. How did they surpass their KPIs and keep their team, and the industry, engaged? Video available below Host: Dawn Meade & Kelly Perkins Guests: Amanda Roe – Biamp Systems

The 2016 US election brought out strong emotions and remarkable marketing strategies. On this episode of AV Social we look at the social media campaigns for each side and how the lessons learned can help your business outreach Video available below Host:Dawn Meade and Kelly Perkins Guests: Tim Albright

Dawn and Kelly chat with Noble Crawford about trade show social, what worked, what did not and which they wished did. Video available below Host: Dawn Meade & Kelly Perkins Guests: Noble Crawford – Noble Crawford on Twitter

The InfoComm 2016 Show is only a couple of weeks away. We talk with InfoComm about the official Hashtag they are using plus games and prizes you should be trying out. Snapchat, Facebook Live, and more are coming into their own. Which should you use and why? Plus, what is AVNation’s Social Presence going to [...]

On this month’s episode we talk about digital marketing. What are the must-do’s for this year for your company to tackle? Video available below Host: Dawn Meade & Kelly Perkins Guests: Andrew Eklund

Recently, our friends at DailyDOOH released the Twitter statistics for the #AVTweeps hashtag usage over 2015. While the statistics are interesting reading on their own, we are in the era of Big Data now. In this episode, our hosts are joined by Matthew Chylak, Digital Strategy Manager at FameHouse and Josh Srago, to discuss what [...]

This month, Dawn Meade and Kelly Perkins are joined by Vaddio graphic designer, Rachel Hollifield to discuss the 2016 Pantone Color of the Year announcement, color choice in design for marketing, and other design tips and tricks that graphic designers wish we knew. Video available below Host: Dawn Meade & Kelly Perkins Guests: Rachel Hollifield [...]