Podcasts about marketing roi

Watch out documentary on the Future of the CMO from this link

Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you're HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.Struggling to turn marketing dollars into real leads? This episode is your blueprint.From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn't theory; it's a tactical deep dive grounded in what's actually working right now.

In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE marketers (yes, even SEOs), how to build "content moats" that will still be paying dividends in 2030, and why LLMs will actually make SEO more valuable, not less. Ross drops some truth bombs about AI scraping the internet that might make you reconsider where you're spending your marketing budget.Why product marketing is just one layer of the "marketing onion" (and why that matters)The skills every marketer needs to develop if they want that sweet promotion (and bigger paycheck)Why your marketing strategy shouldn't mindlessly copy Canva's TikTok—even if it's working for themHow SEO experts accidentally taught ChatGPT everything it knows (and why Google still matters)The "content moat" strategy that will determine which companies dominate in 2030Why your CMO should be investing in content and SEO right now (before it's too late)How the rise of AI makes SEO MORE important, not less (despite what LinkedIn gurus say)The uncomfortable truth: if you can't sell your ideas internally, you're in the wrong jobHow to build "T-shaped" marketing skills (and why you need a capital "I" instead)If you want your content to actually drive results five years from now instead of disappearing into the digital void tomorrow, hit play. Ross reveals the distribution-first mindset that separates marketing that works from marketing that wastes.Show Notes00:41 Meet Our Guest: Ross Simmonds03:09 The Evolution of Marketing05:37 The T-Shaped Marketer10:03 Distribution First Mindset14:09 SEO and Product Marketing18:21 Investing in Content and SEO24:11 Effective Content Distribution31:18 Reflecting on Early Challenges31:58 Embracing AI for Content Distribution32:39 The Importance of Obsession and Continuous Learning34:20 Practical Steps to Stay Ahead in AI36:36 Building and Experimenting with AI Projects45:55 Sharing Ideas and Overcoming Self-Doubt49:10 The Power of Experimentation and Content Creation52:14 Final Thoughts and Future PlansHosted by Ausha. See ausha.co/privacy-policy for more information.

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. Stop leaving money on the table.KEY TAKEAWAYS:1. Only 2-4% of people who engage with your brand are ready to buy TODAY2. Most businesses give up on leads after 30-90 days3. 55% of prospects will solve their problem within 3-18 months4. Database reactivation campaigns can unlock thousands of "dead leads"5. Top of mind remarketing requires only 5% of your total ad spendWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what's really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know. Get ready for sharp insights, bold predictions, and practical takeaways to help you deliver high-impact events, even when budgets tighten and uncertainty looms.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You'll learn: Why website traffic doesn't always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI

In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.I hope you enjoy the episode.Beth xxMia has kindly shared with my listeners a download to help with their marketing strategieshttps://www.campaigndelmar.com/focus-frameworkEpisode Highlights:• The crucial difference between "always on" marketing and campaign marketing • Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticityKey Takeaways:✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthenticPractical Insights:• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approachPerfect For:• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investmentQuote from Episode:"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman Want to work together? Here are the ways I can help you in your business. 1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox 2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.I only have 8 spots available every month. 3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio. 4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio 5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, Dan Han reveals how to transform your marketing events from forgettable to unforgettable using the Teach to Sell method. Whether you're hosting a live seminar, a charity drive, or an industry conference, Dan breaks down the exact steps to turn trust into transactions. He shares the story of a Christmas tree event that generated over $70,000 in closed business—and how you can use this same strategy to build deep, profitable relationships. Learn the secret behind why one handshake is worth three hours of content, how to plan impactful events, and why real-world connection still reigns supreme in a digital world.What you'll learn on this episodeHow to use Teach to Sell at live or virtual events to build trust and authorityWhy charity events create deep community ties and long-term businessThe ROI math behind an annual Christmas tree giveaway (and why it still works)How to make your audience feel seen, heard, and ready to take actionThe difference between passive content and real engagementWhy you need to be the one hosting the room, not just showing up in itHow event-based marketing can replace thousands in ad spendExamples of events across industries that drive real resultsThe long-tail value of becoming a household traditionWhy starting small today can lead to exponential growth tomorrowResources mentioned in this episodeTeach to Sell Curriculum – Learn how to influence with integrity by teaching instead of pitching.CPI Community – Get support, training, and real estate coaching to create Consistent and Predictable Income.HighLevel CRM – Dan's preferred platform for nurturing leads from event registrations to closings. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Serena Baleja is part strategist, part connector, and all about the human touch in a world of automation.With 8+ years of experience leading influencer campaigns for luxury travel and billion-dollar consumer tech brands, she knows what works—and what's just noise. Now, as the founder of Socialite CRM, she's on a mission to bring powerful, ROI-focused influencer tools to the small biz world...without the bloated price tag.Highlights of the episode:How to find creators who actually convertWhat a social media self-audit looks like (and why it matters)Why automation should never replace authentic relationshipsAdditional resources:SocialiteSocialite ROI CalculatorConnect with Serena---------------------------------------------------------------------Subscribe to the show:Apple PodcastsEricRMueller.comSpotify

In this compilation episode of The Tech Leader's Playbook, top thought leaders share their insights on business growth, innovation, and marketing ROI. The discussion covers the power of mastermind groups in gaining industry-leading perspectives and the complexities of scaling B2B service businesses. Experts break down key strategies for success, including the importance of talent acquisition, a strong sales culture, and niche specialization. The conversation also highlights the role of customer feedback in shaping business strategy, the necessity of disrupting and evolving existing business models, and the common pitfalls companies face when integrating AI. Additionally, the episode explores the critical decision-making process of building versus buying technology solutions and introduces the Launch First Method—a game-changing approach for startups to gain traction and validate their products early on.TakeawaysMastermind groups provide valuable insights from industry leaders.Marketing ROI can vary significantly based on strategy and execution.B2B service businesses often struggle with scaling due to reliance on grassroots marketing.A strong sales culture is essential for growth in service businesses.Documenting processes becomes crucial as a company scales beyond a certain size.Niche specialization can lead to significant growth opportunities.It's important to say no to certain opportunities to focus on what truly matters.Customer retention is as important as acquisition for sustainable growth.Investing in talent is critical for overcoming growth challenges.Sales processes and storytelling are key components of successful marketing. You have to shut down the other things to achieve growth.Diversification is key to staying competitive.Listening to customers is crucial for innovation.AI integration requires cultural acceptance and a solid game plan.The Launch First Method can help startups validate their ideas early.Creating high-fidelity prototypes can attract early customers.Chapters00:00 Mastermind Insights: The Power of Perspective05:00 Marketing ROI: Expectations and Strategies10:01 B2B Playbook: Scaling Service Businesses15:08 Overcoming Growth Challenges: Talent and Sales Culture19:51 Service vs. Tech: Scaling Challenges and Strategies26:09 Navigating Growth and Innovation Challenges30:03 The Importance of Customer Feedback32:54 The Necessity of Cannibalization for Growth34:47 Integrating AI: Common Pitfalls and Strategies39:02 Build vs. Buy: Strategic Decisions in AI Implementation40:55 The Launch First Method: A New Approach to StartupsResources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions.We also dive into the biggest marketing challenges franchisees face and how to overcome them. David explains why reframing the conversation from cost-per-lead to ROI is critical for long-term success and how GoMinis uses API integrations and BI tools to track performance more effectively.

Have an idea or tip? Send us a text!What if the marketing strategies draining your budget could be transformed into systems that actually generate profit? In this eye-opening conversation with John Watson, founder of Accrue Marketing, we uncover the costly mistakes most businesses make with their marketing efforts and the straightforward solutions that can revolutionize your approach.Watson's journey from data analyst to marketing coach began when he repeatedly found himself delivering devastating news to clients about their marketing performance. After analyzing countless campaigns, he discovered a shocking pattern: businesses routinely spending $1,100 per sale on products with only $100 margins. This realization led him to develop a systematic approach to marketing that eliminates wasteful spending and focuses on proven strategies.We dive deep into the critical importance of customer data analysis, exploring how modern CRM systems make sophisticated customer segmentation accessible even to small businesses.Perhaps most valuable is Watson's "apple tree analogy" - while businesses strain to reach apples at the top of the tree (flashy marketing tactics), they ignore the low-hanging fruit or even the apples already on the ground (existing customer relationships and referrals). His perspective challenges the common overinvestment in acquisition while neglecting the more profitable retention activities.For more information, visit www.accruemarketing.comPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

In this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between attribution and incrementality, contrasting the limitations of multi-touch attribution (MTA) with MMM's cause-and-effect approach. Pranav shares insights on how MMM can help brands assess the impact of various marketing channels, including those that are traditionally difficult to track. Listeners will also gain practical advice on implementing MMM, covering data needs, cost factors, common pitfalls, and real-world success stories. The conversation emphasizes the value of actionable insights and the importance of moving beyond basic dashboards to achieve meaningful business growth.

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

On this episode of Best Dental Marketing, we detail why short-form video delivers the highest Marketing ROI for dental practices by increasing engagement, building trust, and converting viewers into patients. We explain that videos under 60 seconds hold attention better than text or static images, with algorithms prioritizing video content for greater visibility without additional ad spend, resulting in potential patients feeling familiar with practitioners before their first visit.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

When it comes to measuring your marketing return on your investment (ROI), ask yourself: is what you're doing worth the time and money you're spending on it? How do you know? In this episode, host Matt Seitz, Chief Marketing Officer at C2P, sits down with Cary Chaitoff, Vice President of Marketing at C2P, to break down the true meaning of ROI for financial advisors. They discuss how to measure marketing success beyond just ad spending, the importance of establishing internal processes before spending anything on new leads, and how different marketing tactics impact client acquisition. Whether you're looking to optimize your current strategies or are just getting started with marketing, tune in to learn how to build a more efficient, results-driven marketing plan that drives growth. Resources: Marketing & Automation Platforms: FMG Suite, Broadridge, Snappy Kraken Website Analytics & Tracking: Google Analytics Advisor Webinar and Seminar Providers: American Financial Education Alliance (AFEA), White Glove  Statistics: 65% of financial advisors lack a formal lead nurturing strategy Advisors who track both lead source and booking source see a higher marketing ROI by optimizing conversion paths. High-net-worth clients are more likely to engage via educational webinars and targeted digital content rather than cold outreach. 

Welcome back to Small Business School! Today I am excited to chat with Jamie Cornish, co-founder of TGIM Local, a business coaching and consulting company where she helps entrepreneurs grow through powerful marketing strategies and paid advertising. Jamie has a background in direct response marketing, and has helped many business owners simplify their marketing and attract their dream clients.Together we discuss the importance of understanding your marketing spend, leveraging your time, and mastering the fundamentals to grow your business. We dive into why marketing is an investment and how learning to do it yourself can save money and deliver long-term results!Topics Covered:Jamie's journey from brand photographer to marketing agency co-owner.Why direct response marketing is critical for tracking success and improving campaigns.The importance of authority marketing and pre-selling through strategic content.Calculating lifetime value and customer acquisition costs to run effective campaigns.The value of investing in client acquisition and understanding your marketing ROI.How to leverage your time effectively and know when to delegate marketing tasks.Having a clear message and core values to connect with your audience.Why marketing is a fundamental skill every business owner needs to master.Having a solid marketing strategy in place can help you scale and save money, all while building stronger connections with your audience. Reach out to Jamie on Instagram to connect more with her!Jamie's Links:InstagramTGIM Local WebsiteStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is packed with actionable insights for anyone looking to scale their marketing efforts and repurpose content for greater impact.Show Notes:Introduction to Peter Murphy Lewis: Peter shares his background and current roles as Head of Growth at Web Street and CEO of Strategic Pete.Journey to Becoming a Fractional CMO: Peter discusses how he organically transitioned into the role of a fractional Chief Marketing Officer, working with various clients to manage their marketing efforts and drive ROI.Transforming Content into Revenue: Peter explains how he has successfully transformed content into paid speaking engagements, convention invitations, and brand takeovers.Strategies for Repurposing Content: Peter provides actionable strategies for repackaging existing content to tap into overlooked assets and generate real revenue.Understanding Brand Takeovers: Peter discusses the concept of brand takeovers and how businesses can leverage them for growth.Key Takeaways: Peter emphasizes the importance of repurposing content, understanding your audience, and leveraging existing assets to drive revenue and growth.Where to Find Peter Murphy Lewis:Website: Strategic PeteLinkedIn: https://www.linkedin.com/in/petermurphylewis/ Reach out to Peter on LinkedIn at Peter Murphy Lewis - Peter mentioned connecting with him on LinkedIn to get a free coupon for a consulting call on the Growth Mentor platform.Growth Mentor at www.growthmentor.com - Peter discussed his involvement in this platform, where he offers free consulting calls. Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register NowThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now______________________For social Media: LinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals. Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives. Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.  Key Segments: [00:02:50] Paula Mejaya: WIX Studio Growth Leader [00:05:08] Transitioning from B2C to B2B Markets [00:08:31] Strategic Alignment in Marketing [00:11:58] EDGE of the Web Title Sponsor: Site Strategics [00:14:13] Balancing Short-Term Metrics with Long-Term Growth [00:16:02] Enterprise Migration Challenges & Long-Term Strategy [00:18:36] Optimizing MQL Pipeline Tactics [00:23:47] EDGE of The Web Sponsor: Wix Studio [00:26:38] Wix's E-commerce Pivot During COVID [00:27:57] Cross Departmental Marketing Context Needs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Rob Cameron sits down with Amanda Jones from Grow A Small Business to explore the secrets to marketing success for small businesses. Amanda shares her expertise on measuring ROI, the importance of brand building, and actionable strategies for customer acquisition. With practical insights and real-world examples, she highlights how small businesses can make confident marketing investments. Whether you're looking to improve your metrics or scale your growth, this episode is packed with valuable takeaways. Don't miss Amanda's expert tips on unlocking your business's potential! Key Takeaways for Small Business Owners: Know Your Numbers: Track essential metrics like customer acquisition cost (CAC) and lifetime value (LTV) to evaluate your marketing ROI effectively and make informed investment decisions. Balance Brand Building and Lead Generation: Allocate your marketing budget wisely, with around 50-60% focused on long-term brand building and the rest on short-term lead acquisition efforts. Test and Monitor Continuously: Success in marketing comes from testing, monitoring, and refining. Experiment with different channels, content, and campaigns to find what works best for your audience. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Leverage Low-Cost, High-Impact Channels: Email marketing remains one of the most cost-effective tools, offering both brand-building and lead-generation opportunities with an impressive ROI. Start Small, Scale Smart: When trying new marketing channels or campaigns, begin with a modest budget and scale up gradually based on measurable results and trends. Tailor Strategies to Your Audience: Understand your target audience's needs and behaviors. Personalize your messaging and use storytelling to connect authentically and build trust. One action small business owners can take: According to Amanda Jones, small business owners should prioritize tracking essential metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). This foundational step helps evaluate marketing efforts, optimize budget allocation, and identify opportunities for growth. By understanding these numbers, you can confidently make data-driven decisions to drive success. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Marketing isn't just about getting a quick win—it's about building meaningful, long-term relationships that deliver value for years to come.Through an engaging skiing analogy, Donna illustrates how both marketers and skiers must adapt to unexpected challenges, whether it's a sudden patch of ice or a disappointing campaign result. You'll learn how to effectively monitor KPIs, evaluate your email campaigns, banner placements, and social media strategies, and adjust your approach for better open rates, click-through rates, and engagement.This episode provides more than just tactics; it offers a relationship-first mindset. Donna highlights how prioritizing your audience's success leads to trust, loyalty, and improved response rates over time. By focusing on long-term value rather than one-off sales, you can create marketing strategies that truly resonate.Plus, you'll get actionable tips on leveraging tools like ChatGPT to streamline data analysis and make informed decisions that drive results.If you're ready to transform your marketing and focus on what matters most—building relationships—this episode is for you.**Stay tuned for the next episode**, where Donna will explore strategies to deepen customer relationships and foster even greater success.Episode Breakdown:00:00 - Introduction to B2B Marketing Excellence00:23 - Why Analyzing Marketing Results is Key to Growth01:13 - The Skiing Analogy: Navigating Marketing Challenges03:09 - Steps to Analyze and Pivot Successfully06:31 - Evaluating Your Sources and Channels08:50 - Staying Ahead with Industry Trend Research12:04 - Small Adjustments, Big Impact17:19 - Building Relationships for Long-Term SuccessReady to Take Your Marketing to the Next Level?We're passionate about helping industrial brands build strong, lasting relationships with their audiences. Subscribe to the *B2B Marketing Excellence Podcast* to stay updated with actionable insights, and reach out directly for personalized advice on optimizing your marketing strategies.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1552: Discover practical strategies for crafting a cost-effective social media marketing budget, balancing creativity and analytics to maximize impact. Learn how to allocate resources effectively, prioritize platforms, and measure ROI to achieve sustainable growth in your campaigns. Read along with the original article(s) here: https://moneyminiblog.com/budgeting/social-media-marketing-budget/ Quotes to ponder: "Your social media marketing budget should be as dynamic as the platforms themselves, adapting to trends and audience behaviors." "Allocating resources effectively is not about spending more; it's about spending smarter." "Measuring ROI is the key to ensuring your campaigns are not just creative but also profitable." Episode references: Hootsuite Blog: https://blog.hootsuite.com Buffer Blog: https://buffer.com/resources The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1552: Discover practical strategies for crafting a cost-effective social media marketing budget, balancing creativity and analytics to maximize impact. Learn how to allocate resources effectively, prioritize platforms, and measure ROI to achieve sustainable growth in your campaigns. Read along with the original article(s) here: https://moneyminiblog.com/budgeting/social-media-marketing-budget/ Quotes to ponder: "Your social media marketing budget should be as dynamic as the platforms themselves, adapting to trends and audience behaviors." "Allocating resources effectively is not about spending more; it's about spending smarter." "Measuring ROI is the key to ensuring your campaigns are not just creative but also profitable." Episode references: Hootsuite Blog: https://blog.hootsuite.com Buffer Blog: https://buffer.com/resources The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year's efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it's cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don't miss the strategies to set SMART goals and create actionable plans for the year ahead!

Want to turn AI and digital disruption into your competitive advantage? Join the MindShift Inner Circle: https://www.mindshiftbusinessacademy.com/Want my team to help you market, grow, and scale your business? Schedule a free strategy session: https://offers.yokellocal.com/growth-strategy-session In this episode:I reveal why most established businesses struggle with marketing ROI despite increasing their budgets. You're pumping money into digital marketing but not seeing the returns you expected. Sound familiar? After helping companies generate over $300M in revenue over 14 years, I've discovered that 72% of businesses are making the same critical mistake.I'll break down:

Firsthive is a full-stack real-time customer data platform software that enables consumer marketers and vendors to take control of their first-party data from all sources. FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. Connect with Aditya

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.Key Takeaways:Marketers are wasting an extraordinary amount of budget on unused tech spend. Part of a CMO's strategy should include making sure they are optimizing on their investments in tech. If you want to partner with big organizations like Amazon and Snowflake, building a reputation for quality and reliability can help you compete for their attention and become a go-to partner for execution.Shift from the mindset of optimizing for productivity, and optimize for impact. Quote: “I was reading an article the other day about marketing budgets and where everyone's allocating and how all of that is shifting. And marketing technology was the big thing that kind of kept coming up. And the takeaway from that was that right now, if you ask CMOs, they had a whole survey for 2024 Q1, about 50 percent of our tech stack is actually being utilized right now. So, of our technology investments, half, and that was so striking to me as someone who works in a data and technology space and knowing where this kind of industry is headed. There is no way that marketing is going to continue to exist if we have that much inefficiency in our technology spend. So, I think when I'm looking at strategy, not just for my next two quarters, but for my next three years, that's a huge piece of it. How do you invest in the right tooling and make sure that it's actually being adopted by your team? Because it looks a lot like we're kind of failing as an industry at that right now.”Episode Timestamps: *(02:53) The Trust Tree: The power of comarketing*(21:39) The Playbook: Deanonimizing website traffic, intent data and personalized marketing *(41:38) The Dust Up: Marketing and sales should not be fighting over attribution*(43:40) Quick Hits: Millie's quick hits  Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Millie on LinkedInLearn more about HakkōdaLearn more about Caspian Studios

In Part 2, Paul Jamison continues his conversation with Chris Lonergan of Footbridge Media, diving into the world of online paid marketing. Chris shares insights on running successful Facebook and Google Ads, why having a high-performing website is essential, and how Footbridge Media's contractor marketing program can help you achieve your goals. Learn how their no-contract, all-inclusive approach to websites, SEO, and review management can revolutionize your lawn care business's online presence. Don't miss this deep dive into advanced marketing strategies! Black Friday Sale Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

Join us for an insightful conversation with Swire Ho, "The Promo Guy," a seasoned small business owner since 2003 and host of The Small Business Show. In this episode, we dive deep into entrepreneurial strategies for identifying and engaging your ideal customers. Swire shares invaluable insights on business growth, including how to develop effective marketing strategies without a large advertising budget. Learn practical approaches to business planning, from identifying your target audience to transforming one-time customers into lifelong brand advocates. Discover how to leverage customer relationships for business success, implement strategic marketing tactics, and build a community around your brand. Whether you're focused on customer retention, referral generation, or building a stronger business strategy, this episode offers actionable advice for entrepreneurs looking to grow their small business effectively and sustainably. Don't miss Swire's expert tips on turning your brand into a thriving community and creating meaningful customer experiences that drive long-term success. Love the episode? Hit that follow button to never miss a moment of expert insights on growing your business smarter and faster.

How do you know which of your marketing efforts are really paying off? You might be doing it all—networking, guesting on podcasts, sharing standout content—but how can you tell what's actually driving results? In this episode, we're diving into the world of UTM tracking. Don't worry; it's simpler than it sounds! We'll break down how using UTMs can be an easy yet powerful way to gather valuable insights, helping you make smarter decisions to grow your business.

He's back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you're looking to grow your business and dominate your local market, this is an episode you won't want to miss.Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.Sam and John look into the strategies that took Service Scalers from $10K to a projected $2 million in annual revenue within just a year. They discuss the importance of understanding where your leads are coming from and how tracking the right KPIs can make all the difference. Sam shares why a simple, well-optimized website is more effective than a flashy, expensive one, and why investing in SEO is a game changer—but only when your business is ready for it.The conversation also covers:- The role of Google Ads, PPC, and Local Service Ads (LSAs) in driving qualified leads.- How to effectively track and measure your marketing ROI to avoid wasted spend.- Why knowing your book rate by channel can help you optimize your marketing dollars.- The importance of being nimble and dynamic with your lead sources.- Sam's take on the latest changes in Google's API and what it means for SEO indexing.Episode Hosts:

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

Looking to boost ROI in your dental practice's marketing? In this episode, Gary Bird shares a simple proven strategy for increasing returns by focusing on team training and improving treatment acceptance rates.Gary emphasizes the critical role of well-trained treatment coordinators in converting patient interest into action, outlining steps that dental practices can take to see immediate ROI Boost.Plus, he's offering a free training course designed to help practices optimize team efficiency and drive growth.Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.comWe'd love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

In this quick tip episode of the My Daily Business Podcast, host Fiona Killackey explores the concept of resilience in business through a unique analogy with basketball. Drawing from her personal experiences watching her son play, Fiona highlights the importance of perseverance and team support when facing setbacks. She asks listeners to reflect on how they respond when they "miss a shot" in their business endeavors. Are you harsh on yourself, or do you allow room for another attempt? Fiona encourages small business owners to build a supportive network, akin to a sports team, that can provide encouragement and perspective when challenges arise. She also shares insights on the power of cultivating self-compassion and the understanding that there are always more opportunities ahead.Additionally, Fiona invites listeners to join her monthly AI chat, a platform designed to help small business owners harness AI tools for greater efficiency. With a focus on creating a safe space for learning, these sessions promise to be both informative and transformative. Check out mydailybusiness.com/aichat for more details. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let's set you up for success!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jason Hewett, an SEO consultant, to discuss how businesses can effectively work with SEO agencies. They explore different agency models, common frustrations, and strategies for successful partnerships, offering valuable insights for both startups and established enterprises seeking to optimize their SEO efforts.

In this week's live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventional wisdom that overly focuses on attributing ROI at the campaign level and stresses the necessity of examining ROI from an entire department perspective. This shift, he argues, allows for more creative and impactful marketing strategies that align better with business-level outcomes. Throughout the episode, Chris discusses real-world scenarios, including his consultation with a large SaaS company struggling with declining marketing efficiency. He emphasizes the importance of viewing the GTM strategy as a cohesive "revenue factory," where various departments work together harmoniously to drive core business metrics. He shares insights on diagnosing and resolving inefficiencies by using data smarter, stressing the dangers of being too granular with metric segmentation and the flaws of the four-funnel model that many companies adopt.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the importance of narrowing down account focus, even for large enterprises, suggesting that a smaller, targeted set of accounts can yield better results. They dig into practical challenges and solutions in demand creation, attributing their lower cost per opportunity to a more strategic allocation of marketing spend. Tom's advocacy for direct mail as a unique, effective tactic highlights an often-overlooked channel. Moreover, the value of robust financial relationships, notably with the CFO, and the innovative use of a news organization to drive engagement and brand authority are discussed in depth. Then, they spent time on listener questions, going into the specifics of Direct Mail tactics and messaging. 

Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYIf you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here Budget Allocation Strategy:Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.Knowing Your Numbers:Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.Avoiding the “Shiny Object” Syndrome:Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.Non-Negotiables for Success:Vince outlines key non-negotiables that drive business success:Planning your day the night before.Always focusing on client acquisition, retention, and building cash flow.Consistent measurement and analysis of performance in these areas.Effective Price Increase Strategy:The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.San Antonio Event & Marketing Sweepstakes:Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.Details on the marketing sweepstakes offering a full year of marketing support for gym owners.Marketing Takeaways from Air Moto:Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes. Timestamps:[00:00:00] Introduction: Leo jokes about polos and the San Antonio event.[00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.[00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.[00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.[00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.[00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.[00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.[00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.[00:26:00] Marketing Lessons from Air Moto: Vince shares a valuable marketing experience and how to learn from others' processes. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Today we're going to talk about predictive, real-time marketing ROI - what it is, how to get there, what's blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I'd like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company