Podcasts about media marketing

Vanessa GordonCEO and PublisherEast End TasteVanessa Gordon is not just a name; she's a powerhouse in the world of culinary travel and lifestyle!As the CEO and Publisher of East End Taste, she curates a digital publication that dives deep into sustainable and international culinary travel, all with a refined focus on seasonal coastal destinations. Her passion for food and travel is palpable, making her a go-to expert for anyone looking to elevate their experiences.In 2018, Vanessa launched the Hamptons Interactive Brunch, an annual summer event series that has become a must-attend gathering for food enthusiasts and notable personalities alike. With her finger on the pulse of the Hamptons lifestyle, Vanessa is frequently sought after for her insights on travel, personal finance, and parenting, making her a trusted voice in these areas.Her expertise has graced the pages of prestigious outlets such as the New York Times, Condé Nast Traveler, BBC Radio, and many more. Whether she's sharing her insights in Success Magazine or contributing to Parents Magazine and Psychology Today, Vanessa's writing resonates with a diverse audience, inspiring them to embrace a life filled with adventure and mindful living.With a Master of Arts degree from NYU's Steinhardt School of Education and enriching experiences at the University of Oxford, Vanessa combines academic excellence with real-world expertise. She's not just a writer; she's an engaging storyteller and on-air talent who brings her experiences to life.https://eastendtastemagazine.com/the-secret-recipe-behind-the-yucatans-famous-huevos-motulenos/summaryIn this episode of the Big World Made Small podcast, host Jason Elkins speaks with Vanessa Gordon, CEO and publisher of East End Taste. They discuss Vanessa's journey from teaching English abroad to founding her own culinary publication focused on the Hamptons and beyond. The conversation explores the importance of events in marketing, the role of food in travel experiences, and the unique culinary adventures Vanessa has encountered during her travels. Listeners gain insights into the value of East End Taste and the diverse cultural influences that shape the culinary landscape of the Hamptons.takeawaysEast End Taste is a publication founded in 2016 focusing on culinary experiences.Vanessa's journey includes teaching ESL and freelance writing before starting her own business.Events play a crucial role in marketing and building brand recognition.Traveling internationally has expanded Vanessa's culinary perspective.Food is a central theme in adventure travel and cultural exploration.Vanessa emphasizes the importance of being a trusted source for local experiences.The Hamptons has a rich history and diverse cultural influences.Unique culinary experiences can challenge perceptions of food.Vanessa is planning trips for her audience to explore culinary destinations.Engaging with the audience through social media is vital for building community. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.

Many consumers are happy to pay more for sustainably sourced products. If you run an eco-friendly business in Oregon, you can get your message to millions of potential customers by listing on Thriving Oregon. Go to https://thrivingoregon.com for more information. Thriving Oregon City: Salem Address: 2355 State Street Website: https://thrivingoregon.com Phone: +1 541 203 3456 Email: helpers@thrivingoregon.com

Shawn Anthony at a young age knew what it took to stand out from the crowd. At the age of 14 he became a serial entrepreneur by collaborating with others to host his own events bringing people together by the thousands. He always found himself in situations where he collaborated with peers to help them reach a goal or serve a cause. Later in life Shawn's ability to collaborate and facilitate was identified by corporate leaders who elevated him to various leadership positions where he was promoted 6 times in 4 years. As the host of School's Over....Now What? The Podcast and as the lead mentor at The Now What Academy, Shawn now serves students and professionals across the world who are stuck in their situations. He uses his gift to bring together industry leaders who share their stories and wisdom. His mission is to help others identify their gifts, create roadmaps to success, and offer practical advice and motivation to complete the journey To View This Episode-https://youtu.be/f9qlPfTkNao #philfriedrich #Shawnanthony #whoknewinthemoment #podcast #podcasthost

Coming out of MLS's Media Marketing day in Miami David is ready to shine as the new media darling. Tom & David breakdown how Robin Fraser can change things in Toronto, and then dig into the Vancouver Whitecaps hiring process. Tom then shatters our reality breaking the news that Chicho Arango is heading to San Jose in a trade. But thats not all as of course the Ice Cream Shop is open while inside the silly szn. 7:13 TFC & Robin Fraser 18:43 Vancouver Whitecaps Head Coach Finalists 22:29 BREAKING NEWS CHICHO TRADED FROM RSL TO SAN JOSE 40:41 Orlando City Striker & Winger Updates 45:28 Chicago Fire Roster Build Update 56:48 Alan Velasco Transfer Status 1:03:25 Sounders Roster Post Arriola Trade 1:12:40 Coco Carrasquia- Pumas Transfer 1:17:40 Austin DP Update 1:22:43 Ice Cream Shop Soccerwise Live 2pm ET Every Tuesday/Wednesday/Thursday on Youtube/Twitch/Twitter

In this episode, Dan Robbins, an Advisory Board Member of the Global AI Council, & Kate Hancock, Founder of the Global AI Council, discuss the challenges of inflation and economic shifts. They explore how AI tools can aid businesses in staying competitive, the impact of AI on marketing strategies, and the evolving landscape of content creation. Additionally, they talk about the importance of public speaking and personal branding in building credibility. The conversation also touches on their nomadic lifestyle, experiences in different countries, and the benefits of using AI for efficient content production.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSAdapting to Change: Emphasized the importance of businesses utilizing AI and other tools to stay competitive in a rapidly changing market.Content Generation: Discussed the effectiveness of using AI tools to analyze competitors and generate content more efficiently.Simplicity in Marketing: Highlighted the benefits of simplifying marketing strategies rather than overcomplicating them.Podcast Benefits: Underlined the continuing relevance of podcasts as a tool for marketing and building trust with potential clients.Speaking Engagements: Stressed the value of speaking engagements like TEDx in building credibility and attracting business opportunities.Leveraging AI: How AI tools are revolutionizing how businesses operate and market themselves.Nonprofit Initiatives: Detailed the initiatives of the Global AI Council to provide free education about AI.QUOTES"What people are doing is they're trying to reinvent the wheel. Sometimes you just have to do what's working and work it out.""You have three seconds to get someone's attention now, it's down to two seconds.""It's incredible what these tools can do, and we're just scratching the surface.""Definitely leverage your show without having to worry about sponsorship.""Most powerful is to build trust through speaking engagements and being in front of people.""Inflation's kicking in; utilize the tools available to stay ahead against your competitors.""AI tools are giving us time back and freeing us to focus on new opportunities."Get to know more about Kate Hancock & Daniel Robbins:Kate Hancock's LinkedIn: https://www.linkedin.com/in/katehancockspeaker/Daniel Robbins' LinkedIn: https://www.linkedin.com/in/prmedia/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow is joined by Dan Robbins, Advisory Board Member of Global AI Council, & Kate Hancock, Founder of Global AI Council, distinguished leaders in media and AI technology who have traveled from the Philippines to the U.S. They discuss their journey from creating the highly successful CNN Philippines show 'The Future' to launching their own AI-driven media initiatives. The conversation covers their experiences and challenges in leading remote teams, utilizing AI to scale businesses, and the evolving landscape of media and marketing. Additionally, they touch on the relevance of masterclasses for networking and how consistent media presence is crucial for thought leadership. This enlightening episode sheds light on staying ahead of technological trends and leveraging them to build impactful businesses.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSHandling Adversity: Emphasis on how different personalities cope with stress and adversity in business.AI and Future Technology: Discussion on leveraging AI for business scalability and media production.Global Impact and Reach: Insights into launching a successful TV show in the Philippines with a massive viewership.Media and Branding: Importance of consistent media presence and thought leadership for business success.Remote Leadership: Lessons learned from managing a global team remotely and the importance of letting go of control.Stress Management: The significance of recognizing and managing stress to maintain health and productivity.Networking and Community Building: Value of community-driven platforms like Clubhouse for personal and business growth.Masterclasses and Investment: Critical evaluation of the value and impact of investing in masterclasses for professional development.QUOTES"Timing is everything.""It's a gift. I just need a little bit of information, and it's easier for me to connect the dots of what's happening in the future.""From a media marketing standpoint, the expectation is you're going to create things using AI, why would we not?""It really helps me a lot. And, that's how I get to reach out on LinkedIn as a keynote and then that's a paid speaking.""Influencing the influential is key to having a lasting impact rather than focusing on quantity.""When you're not super hands-on, it's never going to be perfect because you're not there, but like the thought of your team running it, and I was able to perform at an 80% rate, that's pretty amazing.""Mastermind groups were about who can sell it better, some are selling air, and you open the basket, there's nothing in there."Get to know more about Kate Hancock & Daniel Robbins:Kate Hancock's LinkedIn: https://www.linkedin.com/in/katehancockspeaker/Daniel Robbins' LinkedIn: https://www.linkedin.com/in/prmedia/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-episode-creator-era-how-creators-redefining-media-marketing   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  

If you're a real estate agent or small business owner based in Spokane, BuzzBea Media offers a powerful content marketing service that gives your online visibility and reputation a massive boost. Go to https://buzzbeamedia.clientcabin.com/ for more information. BuzzBea Media City: Nordman Address: PO Box 448 Website: https://buzzbeamedia.clientcabin.com/ Email: lynn@buzzbeamedia.com

Selected in Forbes Asia 30 Under 30 in 2022 under Media & Marketing and Pacific Edge Magazine's "Social Media Influencer of the Year," Cyber Bunny is an online personality who shares her love of Japanese language and culture to her global audience. Best known for her viral "Hiragana Song" on YouTube, she produces short lesson videos and showcasing Japanese life and culture in the form of travel vlogs on YouTube and short-form videos on unwritten rules to deal with awkward situations in Japan for foreigners. Cyber Bunny is family-friendly and popular among young kids and parents globally. She also promotes Japanese businesses of a wide range of industries (hotels, apps, sake, snacks, e-commerce etc.). She also made her first TV debut appearance in a travel series in 2023 on Apple TV, "The Reluctant Traveler" hosted by Eugene Levy. Her style and aesthetic is mixing traditional kimono wear with a modern Harajuku twist with an effort to sustainable fashion by re-purposing her grandma's old kimonos. She is a bridge between the East and the West; traditional and modern; reality and fiction.

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This episode brought to you by Harper Sanitation in Woodward, Oklahoma   Welcome to Episode 95 where we brought on Manda not Amanda Wheeler with Boost Media Marketing to discuss all things marketing! From Social Media Marketing, Google Marketing, to website development! Manda does it all. Give it a listen! We had a great time with Manda and we hope you enjoy it!

В гостях у OY-DETOX - Шынар Жанибекова, PR-эксперт и CEO агентства диджитал-коммуникаций Media Marketing Мы встретились с Шынар, чтобы обсудить профессиональные вопросы, но разговор получился гораздо более личным и откровенным. Шынар поделилась своей историей о тяжелом бракоразводном процессе, бытовом насилии и тех вызовах, с которыми сталкивается современная женщина, решившаяся на развод. В нашем эпизоде мы обсуждаем: Как будет работать закон по вопросам обеспечения прав женщин и безопасности детей? Можно ли достигнуть правосудия без общественного резонанса? Нужно ли работать с абьюзерами? Почему женщине важно работать? Конечно, мы поговорили и о современном рынке PR и SMM, и чем именно занимается возглавляемое Шынар агентство диджитал-коммуникаций Media Marketing. Об этом и многом другом слушайте на всех подкаст-платформах и смотрите нас на YouTube. Instagram Әйнел Әмірхан - https://www.instagram.com/ainelkai/ Instagram Media Marketing - https://www.instagram.com/mediamarketing.kz/ Таймкод: 00:00 - знакомство с гостем 02:10 - абьюз: как это случилось? 09:15 - несправедливость и отношение полицейских к ситуации 11:00 - что случилось после заявления? 13:30 - почему всех удивила эта ситуация? 14:07 - рассказывала ли она родственникам, друзьям? 15:06 - “А есть ли у меня план отступления?” 16:12 - скандал и сломанная нога 18:38 - пост и скандал во время тренинга 20:48 - “Он забрал ключи у детей.” 21:35 - звонок свекрови 22:20 - как делили имущество? 25:07 - есть ли у бывшего мужа законодательные запреты? 27:41 - почему после абьюзивных отношений Шынар осталась справедливой? 32:03 - была ли поддержка со стороны мужчин? 33:02 - повлияло ли на Шынар последнее дело Салтанат Нукеновой? 36:55 - когда появились предпосылки абьюза? 41:20 - “Он залез во двор… у младшего сына паника…” 42:15 - ходил ли бывший муж к психологу? 43:42 - поможет ли работа с абьюзерами? 48:04 - о маркетинговом агентстве Media Marketing 51:50 - как найти хорошее маркетинговое агентство? 55:05 - какой у агентства средний чек? 56:50 - о новом проекте 59:53 - офис в мета-вселенной 01:01:16 - СММ — это картинка?

In this episode of the Media Boss Podcast, Dr. Barrett Matthews introduces Joey Myers, a former Division I baseball player and an Amazon bestselling author who has carved out a successful niche in digital marketing. Joey shares his remarkable journey from sports to digital marketing, emphasizing the importance of producing media content across various platforms to maximize reach.Joey provides deep insights into creating effective business documentaries, leveraging AI and automation for content creation, and the advantages of combining organic traffic with paid advertising. He explains his innovative approach to multimedia marketing events that can yield swift and significant results.The conversation also delves into the benefits of building organic traffic and how it complements paid campaigns. Listeners will gain valuable tips on enhancing their media presence and achieving higher rankings on search engines like Google.Tune in to discover;Multimedia Marketing: Discover the power of creating business documentaries and multimedia events to engage your audience and boost your brand.AI and Automation: Learn how leveraging AI and automation can streamline your content creation process and enhance your marketing strategy.Organic and Paid Traffic: Understand the importance of building organic traffic and how it can significantly complement and enhance your paid advertising campaigns.Elevate your digital marketing game with Joey Myers on the Media Boss Podcast!~~~Resources:If you're new to the game or haven't tried this before. Get ready to supercharge your client acquisition strategies with my complimentary gift. Head over to www.5waystopayingclients.com to claim your free guide and unlock the secrets to attracting clients who are eager to pay for your valuable services. Don't miss out on this incredible opportunity to level up your business and increase your revenue. Grab your free gift now and start transforming your client base!Show your support for the Media Boss Podcast by joining us on Patreon at patreon.com/mediabosspodcast.When you become a patron, you'll unlock exclusive perks and special gifts as our way of saying thank you for being part of our podcast community. Don't miss out on this opportunity to contribute and receive some amazing rewards!Ready to take your media game to the next level and monetize your passion?Join me at the Make Money From Media Challenge, a transformative Five-Day Challenge where I'll cover podcasting, writing, film, streaming television, social media, and more! Don't miss out on this incredible opportunity to learn how to be omnipresent in the media world and unlock your earning potential. Sign up now at www.makemoneyfrommediachallenge.com and become a VIP for exclusive bonuses!Are you ready to start your own podcast but need some guidance or even someone to do it for you?Look no further! Simply text the word "PODCAST" to 929-244-4323 and let's get the ball rolling. Whether you're a beginner or need expert assistance, we've got you covered.Don't miss out on this opportunity to launch your podcast with ease. Text "PODCAST" now to 929-244-4323 and let's make your podcasting dreams a reality! Subscribe to our Youtube Channel: Media Boss PodcastIf you're craving a personalized 1-on-1 talk to discuss your specific media needs, challenges, and goals, we've got just the solution for you. Click the link below to schedule a chat with us!Schedule your FREE 1-on-1 session now: bit.ly/3X965MADon't miss out on this exclusive opportunity to gain valuable insights and tailored advice. Let's unlock the true potential of your media presence together!

Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating a thriving, innovative company.Key Points:·         Entrepreneurial Spirit at Beacon: Adrienne discusses her personal journey and the core values that define Beacon as an entrepreneurial company.·         Inspirational Insights: A revelation from Dan Sullivan's book that redefined Beacon's approach to entrepreneurship.·         Learning by Doing: Emphasizing the importance of hands-on experience over theoretical knowledge in digital marketing.·         Adaptability in Workflows: How Beacon embraces adaptable workflows and results-focused objectives to stay competitive.·         Flexibility Over Rigidity: The strategic advantage of embracing ambiguity and versatility in a rapidly changing industry.·         Prioritizing People: Beacon's commitment to putting people over profit, emphasizing employee well-being and a supportive culture.·         Valuing Contributions from All: Recognizing and valuing input from team members at all levels to foster innovation.·         Cultivating Relationships: The importance of building strong, genuine relationships both within the company and with clients.·         Commitment to Innovation: Rejecting the comfort of the status quo by continuously seeking innovation and embracing change.·         Knowledge Sharing: Advocating for a culture of openness and transparency in sharing knowledge, benefiting the entire industry.·         Encouraging an Abundance Mindset: Promoting a culture where knowledge is shared freely, fostering an environment of growth and mutual benefit.

In this episode of the High Podcast, host Daniel Martinez welcomes long-time friend and guest Josh Culler. The two reminisce about their shared history from high school to working together in various jobs, highlighting their journey into the real estate industry. Josh discusses his extensive experience in real estate marketing, particularly in Gary, Indiana, and shares insights into the changes and challenges within the industry. They also delve into the importance of content creation and marketing for real estate professionals. Josh shares valuable tips on creating relevant content, leveraging modern tools like ChatGPT, and his experiences working with notable clients in the real estate space. The episode is a blend of personal anecdotes, professional insights, and practical advice for those in the real estate industry. cullermedia.com Chapter 1: Introduction and Background (0:00 - 0:38) Daniel Martinez introduces his guest, Josh Culler, and they discuss their shared history from high school to various jobs. Chapter 2: Journey into Real Estate (0:39 - 3:43) Josh talks about his transition from various jobs to real estate, his experiences in Gary, Indiana, and the dynamics of the local market. Chapter 3: Marketing in Real Estate (3:44 - 12:02) Josh delves into his role in marketing for real estate, discussing past methods and the evolution of marketing strategies over the years. Chapter 4: Creating Effective Content (12:03 - 20:25) The conversation shifts to the importance of content creation, including tips on generating relevant topics and leveraging tools like ChatGPT. Chapter 5: Success Stories and Client Testimonials (20:26 - 35:00) Josh shares success stories and testimonials from notable clients, highlighting the impact of effective content and marketing strategies in the real estate industry. Text

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links:Follow JenniferExplore Beacon Media + Marketing

Are you currently a marketing or advertising student looking to explore your first internship opportunity? Check out this episode! We sat down with Karolyne, our Marketing Intern, to talk about her experience applying and searching for internships as a Senior at the University of Tampa. Karolyne shares her personal student journey, what she's learned along the way, and what inspired her to apply to our internship. In the words of Karolyne, more students just need to “try everything” to figure out what they like. Listen to hear some bomb advice and perspective from a current student!  About the Brick Media Podcast: This is the official podcast for Brick Media, an award-winning social media agency in Tampa, FL. We help marketers and business owners stay in the know. We do that by interviewing professionals in the marketing industry about current trends, career paths in marketing, social media strategies and much more! Thanks for being here. Get In Touch With Us! Instagram: https://www.instagram.com/brick_media Website: https://www.brickmediagroup.com Share with a friend or colleague. We appreciate you! - Produced by Brick Media Group LLC Recorded in sunny Tampa, FL - Check out our CEO's podcast, Brick By Brick with Jake Kurtz

Podcastfolge 198 - Social Media Marketing Mythen und  Methoden   Wenn Du mehr über ADS KING und unsere Dienstleistung erfahren möchtest, kannst Du Dich hier kostenlos und unverbindlich informieren: www.ads-king.com   Wenn Dir diese Folge gefallen hat, hinterlasse uns bitte eine 5-Sterne-Bewertung, gerne auch ein Feedback und ABONNIERE die Show. Das dauert 1 bis MAXIMAL 2 Minuten und hilft uns noch mehr dabei, den Podcast noch besser zu machen und die Inhalte für Dich bereit zu stellen, die Dich weiterbringen. Vielen lieben Dank dafür

Socium Media Co-Founder Sam Sherman shares how he has paved a road for success through data-driven decision making, embracing new disruptive technologies like AI and focusing on continuous improvement for his team through a philosophy of "one percent better every day."

In this episode, Dr. Seipp and Mr. Bischoff speak with two students about the growth of the Sports Media Marketing program at Roxbury High School. This cross-curricular opportunity provides students with a wide variety of professional opportunities and unbridled agency. Mr. Bischoff has designed an opportunity where students can lead the athletic publishing efforts both in the school and through social media.

Join us for a fascinating conversation with our guests, Leslie Carto, External Media Communications Manager at University Health, and Eryn Realmuto, Internal Communications Manager at University Health, about the challenges of being trauma-sensitive in an industry designed to thrive by activating fear, opportunities to provide care for those who communicate stressful information as part of their jobs, and key tips for trauma-informed communication in any organization. Bonus: In this episode, one of our guests unexpectedly “turns the mic around” and asks the hosts to share how they each became involved in the field of Trauma Informed Care.   

Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.Key Takeaways: (02:00) The importance of finding joy in the marketing aspects you're genuinely interested in to deepen expertise.(07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts.(10:18) The shift toward sustainable marketing from disruptive marketing tactics.(15:15) The significance of owned media properties in controlling narrative and user experience.(19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution.(24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions.(30:04) Personalized marketing through conversational and contextual engagement.Resources mentioned:Geoffrey Colon -https://www.linkedin.com/in/geoffreycolon/Dell Technologies -https://www.linkedin.com/company/delltechnologies/Creative Studies -https://www.linkedin.com/company/creative-studies/Insightful Links:https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode of the Event Industry News Podcast host, James Dixon, is joined by Jeremy King, CEO and co-owner of Festival of Media. Jeremy brings a wealth of expertise to the table, having steered Festival of Media to new heights in the dynamic landscape of events. Festival of Media has been shining a spotlight on the very best media and marketing campaigns since 2007. Their numerous awards programmes highlighting the best in media, marketing and advertising around the globe. To keep up to date with all the news, subscribe for free here.   If you would like to take part in a podcast, then please complete our submission form.

How did Digital Entrepreneur Kyle Stout invest in Kyleself to be able to run Elevate & Scale? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about Removing himself from the day-to-day of running an agency and how brand awareness is currently something they are dealing with in their business! We also discuss why Building a Storybrand is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself

On this episode, Mike Sits down with his wife, Beckie to discuss all things marketing for 2024. Beckie discusses launching a mixed-media plan for your business. Beckie and Mike also discuss where to start in launching your first marketing plan. @sidehustlesquadpodcast https://go.getjobber.com/sidehustlesquad (Get 20% off for 6 months) Save 10% on KUJO Yardwear: https://www.kujo.com/?utm_source=sidehustlesquadpodcast&promotion=10sidehustle LCR Summit: https://www.eventbrite.com/e/lcr-summit-tickets-725789394617

Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius. Here's a Glimpse of What You'll Learn 0:13 Introduction 1:44 How Marco Got Started 4:38 Introduction to Dan Kennedy 6:26 Marco's Clients 7:46 Marketing Strategies 10:25 Marco's Mentors 12:37 Podcast Recommendations 15:49 Past Marketing Mistakes 17:51 Success Stories 20:39 Closing Thoughts Marco has several different ventures of his own in play, namely Expert Publishing Associates (https://expertpublishing.associates) and PinaColadaMedia.com. Whether your marketing is focused on the written word or the verbal language, he has a solution for your marketing needs. Understanding your audience is key in marketing, and a major aspect of this is knowing how they learn best—and since we typically learn through our eyes or our ears, Marco has everyone covered! Understanding the best way to get your message across to your market is the secret to success. Be sure to check out Marco's work and see how he can assist you with yours! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Marco Salinas of Expert Publishing Associates and Pina Colada Media This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.infoIN THIS EPISODE YOU WILL DISCOVER:Episode 150 was a good one. It also marked the end of an era, and the start of a new one. Sales Velocity TV and RADIO is being rebranded in January 2024. Same podcast channels, same times, same hosts (Andrew and Aaron) but a NEW direction, and a NEW show title designed to cover even more topics such as: Entrepreneurship, Business, Economics, Politics, Health, Fitness, Family & more... Stay tuned for the launch!SPECIAL RESOURCES MENTIONED ON THE SHOW: Follow Sales Velocity TV on Facebook, Instagram and YouTubeSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Automation is a ket asset to speeding up your workflow and becoming more efficient. But adding AI to your automation can seem like a daunting task. Luckily Mark Savant, Founder of Mark Savant Media is joining us to discuss simple ways you can automate your media marketing with AI to grow your company or career. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Mark and Jordan questions about AI automationRelated Episode:  ChatGPT and Zapier: A Game-Changing DuoUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:45] Daily AI news[00:04:40] About Mark and Mark Savant Media[00:07:30] Starting with AI automation[00:12:50] Balancing human interaction and AI[00:15:15] Automating media marketing[00:19:45] AI tools for media marketing[00:22:50] Audience questions[00:28:15] More ways to use AI automations[00:32:30] Mark's final takeawayTopics Covered in This Episode:1. Importance of leveraging AI for media marketing2. Impact of AI on human-to-human interactions3. Efficiency and cost-saving potential of AI4. Tools and Software for Media MarketingKeywords:AI automation, podcast industry, generative AI, workforce displacement, technological advancements, embracing technological change, mid-thirties to mid-forties, business efficiency, human-to-human interactions, marketing automation, digital media content, remote video calls, transcription, interpretation, remote work, hybrid teams, Cast Magic, Chat GPT, Zapier, Avoma, strategic selection, obsolescence prevention, software integration, competitive edge, EU AI bill, Mistral AI valuation, Spotify AI focus, small businesses, personalized messages, chatbots, sales calls Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

Lori A. McNeil will guide viewers to discover the art of seamlessly integrating Media, Marketing, and Branding into their overarching business strategy. Uncover the pitfalls that hinder growth and unlock the secrets to attracting your ideal clients while boosting sales. Our engaging discussions will cover: Brand Blunders Unveiled: Dive deep into the #1 mistake that entrepreneurs commonly make with their branding. Learn how to avoid these pitfalls and craft a brand identity that resonates. Media Magic: Understand why a staggering 90% of media pitches are rejected within seconds. Discover the techniques and approaches that will make your media outreach irresistible. Branding vs. Branding Essence: Explore the nuanced difference between branding and branding essence. Gain clarity on how to infuse your brand with an authentic essence that captivates your audience. The Palette of Success: Delve into the significance of color in branding, contrasting it with the role of graphics. Learn how strategic color choices can become a powerful tool in shaping your brand's identity. “Trifecta Business Boost” is your compass for navigating the complex world of business growth. With our expert guidance, you'll harness the transformative power of Media, Marketing, and Branding, uniting them into a single, unstoppable force.   Connect with Lori : https://lorimcneil.com/      lori@lorimcneil.com Connect with Business Leaders Network www.businessleadersnetworking.com    grow@businessleadersnetworking.com

How did Digital Entrepreneur Kristina Martin invest in Herself to be able to run No Fear Media + Marketing? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about Writing a book and continuing to teach online courses while I travel throughout the U.S. and how Brand awareness is currently something they are dealing with in their business! We also discuss why I recommend that all creative entrepreneurs read Austen Kleon's Steal Like an Artist is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself

The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head.  Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today.  In this episode, we'll cover: ·         Advertising giants from the Creative Revolution·         Solid fundamentals developed at the height of the Golden Age of Advertising·         Expert tips for creative ad copy ·         Leveraging the medium·         How to make your ads persuasive and effective  This is AudioPost Episode 8: Expert Tips from the Golden Age of Advertising Full text edition here: https://loyelmedia.com/good-creative-ad-copy-essentials-expert-tips-golden-age-of-advertising/ AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 

Welcome back to the Purposeful Marketing Podcast with your hosts, Aaron, Mary, and James. .Today, we have a special guest, Bob Kahns, Performance Marketing Manager at Proofpoint Marketing. Bob joins us to dive deep into performance marketing and discuss the evolution of paid media with his wealth of experience across various stages of his career. Our conversation focuses on the enduring aspects of paid media (budget, targeting, creative, analysis) marketing that stand the test of time. As we explore the evolution of strategies amidst ever-changing platforms and trends, Bob's invaluable insights offer a rich perspective with lessons learned from real-world encounters. The hosts then shift gears to discuss growing a demand gen team. Mary asks Bob whether to hire a content specialist or a demand generation expert to grow her team. The deliberation reveals the dynamic role each plays in the marketing landscape and how this decision hinges on maximizing impact. Thanks for tuning in on Spotify, YouTube, or your preferred platform. Don't forget to share your thoughts with a review. Here's to meaningful marketing insights and a great day ahead. Thank you for being part of our community of listeners!

This episode's guest is a PA Native but coming to us from his Brooklyn NY home. He's Evan Blum, Co-Founder of BrewedAt, and he's created a Media Marketing company that's helping you discover the inner-workings of the northeast craft beer scene. He worked at Nestle for 3 Years before quitting his job to dive into craft beer. Listen to hear his story and what's to come for BrewedAt! #beermightythings #brewedat #craftbeer

In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing. Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders. The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing like a media company.Topics:Programmatic SEO Marketing Enneagram Three Strengths and Weaknesses Managing Time and EnergyWorking on what's excitingThe Difficulty of Content Creation Building momentum for Swipe Well.Programmatic SEO StrategiesProgrammatic SEO and Generative AITechnical Foundations for Programmatic SEO Programmatic SEO VS Marketing Like a Media CompanyContent as the Cornerstone of MarketingBuilding Trust through Media PersonalitiesThe Risks of Building Social Thought LeadersRetention and Incentivization The Modern Environment of Media Companies Journey to self-discovery Show LinksVisit Swipe Files and SwipeWellConnect with Corey Haines on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Awakened Life Podcast - Interview with Josh Dirks THE POWER OF TECHNOLOGY AND INNOVATION ON MEDIA MARKETING Awakened Life Podcast Season 4 Ep.14 --- In today's episode of the Awakened Life Podcast, Scott is joined by the CEO and founder of Project Bionic to talk about marketing in the era of tech: media and innovation. Episode Highlights: The Social Media Space (Journey as a pioneer) Helping people understand innovation and media (Impact of technology on entrepreneurship) Tips to help a business mature Hiring a coach for your business Social Media Creatives Creating your digital marketing plan Building and trusting your team in the business (understand what your role is) Utilizing networks, resources and social media Telling your story through social media creatives Playing along with the system Staying up to date Scaling your business through digital marketing Making Marketing SimpleThe power of social media can drive positive marketing in your business. Honing and humanizing your social media presence, creating strategic and customized plans, and growing authentic relationships between company and community that convert leads into customers and customers into advocates will be more accessible than ever. Digital marketing and technology innovation can transform your brand's online personality into a trusted community or personnel. You deliver strategic, actionable brand messaging that moves your audience through the marketing funnel, generating repeatable, measurable ROI grounded in growth by authenticity. Learn more about Josh here : Website: https://projectbionic.com/ LinkedIn: https://www.linkedin.com/in/joshuadirks/  Instagram: https://www.instagram.com/joshuadirks/ Twitter: https://twitter.com/joshdirks — To find greater balance in your work and life, download the Total Freedom Life Wheel here: https://ceo.awakenedlife.com/lifewheel  To join the Awakened Life Community at our next live retreat in Scottsdale, please apply here: https://www.awakenedlife.live/ __ Success without fulfillment is not a true success, we adhere to a needs-focused approach to performance coaching. Our holistic model includes growth in the areas of Vitality, Relationships, Freedom, and Impact, to help you create the life of your dreams. We are high school sweethearts, together for thirty years, with three kids ages twelve, fifteen, and nineteen. This family loves to travel all over the world, and we are based in Gilbert, AZ. We are the champions of awakened monogamy. We are a part of a community of awakened men and women, who are growing into the best version of ourselves and looking to make a huge positive impact in the world. Check out our growth community, AwakenedLifeAcademy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/scott-landis/message

Fernie and Mike bring on some young perspective on the show today, with the help of special guest SuperThor Sonny, they dive into the media and marketing in video games, talking about the media sources that highlight the irrelevant and cast a shadow on the talent of creators and dev's. all while sipping on some grate craft butter beer's.https://www.instagram.com/smashandbrews/

Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind. The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.  Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers. We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.In this episode we'll cover:3 Behavioral Science Principles that Make Your Advertising Far More EffectiveThe Von Restorff Effect How to Put these Scientific Principles into Practice This is AudioPost Episode 7: Principles of Human Behavior in Advertising  Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 

When you think your company is media marketing oriented, you might be focusing on content marketing alone. As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap.Show topics:What are the defining characteristics of a media company?The misunderstanding behind effective media marketing.How does a company think and act like a media company?How to compete with other media companies.Show LinksConnect with Ronnie on Twitter and LinkedinConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The one & only Amy Gorin, MS, RD, CDN joins me to discuss her Master the Media program; background in magazine journalism, and how health professionals can leverage expertise in media work to create an entirely new revenue stream.  We cover:  The significance of having a media presence: How it can help you build your business & generate a new revenue stream at any/every stage of small business development An approach you haven't already heard to finding your niche (and what this actually means for health professionals) The mindset shift no one teaches us in graduate school (and how it can be a game-changer for your bottom line)  Negotiation vs. conversation: Finding the brand partnership that's right for you  Check out these links to join the Master the Media program today:   Sign up for the upcoming FREE Master Class, January 18-19th  Join Amy's coaching program today  Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. If you enjoyed this episode, please let me know by rating the podcast 5-stars and sharing your feedback in a review.

Podcasting has recently become a popular form of media, with millions of people tuning in to listen to their favorite shows on various topics. Tips for using podcasting in media marketing: Identify your target audience and the topics most relevant and engaging to them. Develop a consistent branding and messaging strategy for your podcast. This…

In this episode, John Lincoln will give you 7 tips to help you get started and win with paid media in 2023.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends January 31st 2023. The winner will be contacted via Twitter. Show references: https://www.draytonmanor.co.uk/https://twitter.com/DraytonManorhttps://www.instagram.com/draytonmanor/https://www.tiktok.com/@drayton_manor Danielle Nicholls - Senior Content Executive at Drayton Manor ResortWhen I graduated from Leeds Trinity University with a degree in Media & Marketing and a multitude of marketing placements in 2017, I was set on combining my two passions - storytelling and theme parks.After a year in a marketing communications role with a tour operator, I was lucky enough to secure a role in the Drayton Manor marketing team.Here at Drayton, I'm responsible for creating engaging visual and written content for all marketing channels - including web, PR, email, in park signage and of course, social media.My main focus over the last 4 and a half years has been to build an engaged social community across all our channels – Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.I'm forever grateful to work in such a fantastic industry, filled with incredible energy and enthusiasm.https://www.linkedin.com/in/nichollsdanielle/Twitter @dnicholls_Instagram @_daniellenicholls Ross Ballinger - Design & Brand Manager at Drayton Manor Resort (Inc. Hotel, Zoo & Europe's only Thomas Land) Brand protector and innovator... I played a senior role in a busy agency studio team for nearly 9 years. I joined fresh from leaving university with a sort after London placement under my belt.I now produce fresh, engaging, and dynamic design creative for digital advertising, marketing campaigns, theme park attractions, working closely alongside a talented Marketing team. All to promote Drayton Manor Resort in the most effective and exciting method possible.I can guarantee expertise and a wealth of experience, the final outcome of the design process is not the end of my creative input, you can be assured that maintaining brand continuity and freshly injected excitement remains my priority.Spend time with me and you'll understand why I wanted to be an Actor, but you'll be glad I didn't as my energy provides office enthusiasm and endless creative steer.www.linkedin.com/in/ross-ballingerwww.behance.net/rossballinger(Portfolio)Instagram @rossballingerTwitter @rossballingerTikTok @rossballinger Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in, or working with, visitor attractions. I'm your host, Kelly Molson. In today's episode, I speak with two great team members from Drayton Manor, Danielle Nicholls, Senior Content Executive, and Ross Ballinger, the Design and Brand Manager. We discuss the complex rebranding process. And how building a great social media community can mean your fans having your back when it comes to big change. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Woohoo, I've got Danielle and Ross from Drayton Manor on the podcast today. Hello.Danielle Nicholls: Hi.Ross Ballinger: Hello there. Very excited to be here.Kelly Molson: I love how excited you are. I'm just talking, listeners, Danielle and Ross are literally the most pumped guests I've ever had on the podcast.Ross Ballinger: That's it, we'd better live up to that now.Danielle Nicholls: I know, right?Kelly Molson: They've got a snazzy Drayton Manor background behind them, which is looking fierce. But as ever, we're going to start with our icebreaker questions. Imagine that you're just down your pub with your mates. This is how I need you to feel with the icebreaker questions.Ross Ballinger: Okay. Get a few beers in.Kelly Molson: Ready?Ross Ballinger: Yeah.Kelly Molson: What are you most likely to buy when you exit through the gift shop?Danielle Nicholls: Pin badge, I reckon. Yeah, I've got a little pin badge collection.Kelly Molson: I like this. Ross?Ross Ballinger: Yeah, I'm very similar. I'm fridge magnet.Kelly Molson: You can't go wrong with a fridge magnet.Ross Ballinger: No. And we've got a secondary fridge, under the stairs, which where we keep the beers. And that's where all the fridge magnets go, at the end, if we've been to an attraction.Danielle Nicholls: I love it.Kelly Molson: Is that because your house is beautiful and your partner does not want them on her fridge and you have to hide them?Ross Ballinger: Exactly. Exactly that. The wife does not want them on the normal fridge. They're hidden behind the door.Kelly Molson: Oh, I like her style.Ross Ballinger: But I've got to get a fridge magnet.Kelly Molson: Pin badges, fridge magnets, excellent choices. Mine would be a rubber. Have I told you about my rubber collection?Danielle Nicholls: That's interesting, no.Ross Ballinger: So you collect branded rubbers?Kelly Molson: Right. Well, I used to when I was a kid. I'm going to show you them. I've got them on the desk next to me.Danielle Nicholls: Oh my God, please do.Kelly Molson: I'm sorry, listeners. For the people that are listening, this is rubbish. But if you're watching the YouTube video, hello. Welcome to my rubber collection.Danielle Nicholls: Amazing.Kelly Molson: So they still smell. Again, this is not podcast material, but they smell absolutely incredible.Ross Ballinger: Smell really good.Danielle Nicholls: Oh my God, I love it.Kelly Molson: This is an '80s collection of novelty rubbers.Danielle Nicholls: What's your oldest rubber in there, which have you had the longest?Kelly Molson: So there's one in there from the planetarium, the London Planetarium.Ross Ballinger: Doesn't exist anymore. There you go, that's memorabilia.Kelly Molson: Look at my Thorpe Park one, that's my Thorpe Park one.Danielle Nicholls: Oh my gosh, that is a throwback.Ross Ballinger: Oh, that's a good one.Kelly Molson: This is an old one as well. Anyway-Ross Ballinger: Everyone still does rubbers, so we fit in there with you.Kelly Molson: Because I can collect them.Ross Ballinger: Pin badge, magnet, rubber.Danielle Nicholls: We stick together.Ross Ballinger: That's a perfect combo.Kelly Molson: It's like the perfect triangle. We're the perfect gift shop triangle. Okay, all right, next one. If you had to live in a sitcom for the rest of your life, which sitcom would you choose and why?Ross Ballinger: Oh, mine's easy.Danielle Nicholls: I feel like we're going to be the same.Ross Ballinger: Yeah.Danielle Nicholls: Friends.Ross Ballinger: Friends, yeah.Kelly Molson: Aww. Who would you be, if you had to be one of the characters?Danielle Nicholls: I'm like a perfect mix between Phoebe, Rachel, and Monica, I think.Kelly Molson: Nice, okay. Again, another little triangle.Danielle Nicholls: Maybe more towards Phoebe, I'm a bit more hippie, I guess.Kelly Molson: Ross, what about you?Ross Ballinger: I love all the guys. I love for all the guys. Because I just love Chandler because he's so funny. But then Ross is funny as well, when he doesn't try to be funny. But Ross is just such a good actor. And you don't realise, until you watch it 17,000 times, actually how good of an actor he was. I think I'd have to-Danielle Nicholls: Can you be a Gunther?Ross Ballinger: No, no. I think I just have to sway towards Chandler. Just because he was known for being comedic and stupid.Kelly Molson: And now you feel like that's your life role?Ross Ballinger: Yeah, yeah. Yeah, I would go and live Chandler's life any day.Kelly Molson: Okay, I love this. All right, good, good answers. It's what I thought you were going to say. This is what I thought.Ross Ballinger: Did you?Kelly Molson: Yeah, I thought it was going to be Friends. All right. If you had to pick one item to win a lifetime supply of, what would you pick?Danielle Nicholls: That is so hard.Ross Ballinger: I know. Probably whiskey, lifetime supply of whiskey, just coming out the tap.Kelly Molson: It's a good choice.Danielle Nicholls: I genuinely don't know. That's really, really hard.Ross Ballinger: It's got to be food or drink, surely.Danielle Nicholls: It's got to be crisps or something like that. You can't beat a crisps and dip combo.Kelly Molson: Yeah. What about a crisp sandwich? How do we feel about crisp sandwiches?Ross Ballinger: Yeah, yeah, yeah.Danielle Nicholls: Oo, I'm not sure about that one.Kelly Molson: What?Danielle Nicholls: I'm not sure.Ross Ballinger: Come one, you're Northern. You can put anything in a sandwich.Danielle Nicholls: I would put crisps inside a cheese sandwich or something like that. But I wouldn't just have the crisps.Kelly Molson: See, I would do it either. I'm happy to have a filling sandwich with crisps in it. Or just a plain crisp sandwich.Ross Ballinger: I'd do either.Kelly Molson: What I really love about you two is how well you get on. And we're going to talk a little bit about this in the podcast today about your roles and what you do at Drayton Manor. But you look like-Ross Ballinger: Is it that evident?Kelly Molson: Yeah, it's that evident. But even from your social media channels... You guys feature quite heavily across Drayton Manor's social media channels. And, honestly, it just looks like you have the best time ever. And I want to hear more about it. But, firstly, I need your unpopular opinions. What have you prepared for us?Ross Ballinger: Okay, do you want to go first?Danielle Nicholls: As Ross alluded, I'm very, very Northern, I think. My accent a little bit, but more like how I am. So mine is, it's not a bap, it's not a bread roll, it's not a cob, it's a muffin.Kelly Molson: What?Danielle Nicholls: A muffin. That's mine.Ross Ballinger: It's a cob, it's a cob.Danielle Nicholls: No, it's a muffin.Ross Ballinger: Cob. You call it a cob.Danielle Nicholls: A muffin.Kelly Molson: No, it's a bun. What's wrong with you all?Ross Ballinger: Do you say bun? A muffin's a cake.Danielle Nicholls: I say batch as well. My partner calls it a batch, which is crazy to me. But muffin, we'll go muffin.Kelly Molson: Okay. For now, we'll accept muffin. Ross?Danielle Nicholls: Moving on.Ross Ballinger: Mine is, I just think soap operas are crap, honestly. I was going to swear, but I can't stand soap operas. And I know there's a lot of people out there that love them. But I just can't, I can't watch them. I just think they're so depressing. And if they're on, if I accidentally get home and the channel's on where it's on, I get anxious. And I have to find the remote as soon as I can to turn it off. What a waste of your life. What a waste of time, honestly. Hours and hours. And you add that up over a week and a year, think what else you could be doing. Honestly, if I turn one on now by accident, it's the same actors that are in it 20, 30 years ago. And I think, "What have they done with their life as well? They've just been in a soap opera for 30 years."Kelly Molson: These are excellent unpopular opinions. Listeners, please let me know if you agree or disagree. Thank you for preparing those for us today. I appreciate it.Ross Ballinger: No problem.Kelly Molson: Right, you guys work together. Tell me a little bit about your roles and what you do there?Ross Ballinger: So my title is design and brand manager. So I'm technically like lead designer for the resort. And the brand guardian. I look after the brand guidelines. So yeah, I'll produce, with me and my little team, everything that goes out graphically or visually across all the channels, website, printed media. So yeah.Danielle Nicholls: You definitely underplayed yourself there.Ross Ballinger: Did I?Danielle Nicholls: Yeah. You do so much. You say your little team, you and one other person. You smash everything, literally everything.Ross Ballinger: Aw, thanks, Danielle.Kelly Molson: That's a lot of work for you and your team.Ross Ballinger: It is, because if you think, in the industry, I can imagine people on a parallel with us would have bigger teams, bigger resource. Because basically Drayton Manor is a massive entity. It's not just a theme park, it's a hotel as well. It's a zoo. Then we have Thomas Land, which could be considered as a separate entity. So they're what I consider as four blue chip clients. And then we operate as a little agency within the resort that looks after all those. But then, you've got the resort's departments as well, which could be clusters of clients. So you've got catering, retail, they're the big ones I can think off my head. But they all have their graphical requirements as well, design requirements. So yeah, it's a massive entity and we look after it all.Kelly Molson: And how many... Did you say there's two of you?Ross Ballinger: There's two of us, yeah.Kelly Molson: That's mad. That is mad. So I really resonate with this because I, obviously, come from an agency background. I set up my agency nearly 20 years ago. I feel ancient. But what you're doing is you are essentially a mini agency with loads of clients and two of you. It's crazy. So I can imagine it's quite stressful, but also lots of fun because you get to work on a lot of variety.Ross Ballinger: Yeah. Oh, very varied. Yeah, every day is different. And that is not just a cliche that you can just say. Literally, every day is so different. Because it's an exciting company as well, where there's new things happening all the time, constantly evolving strategies, or new things come in and go in. So yeah, it's very varied.Kelly Molson: Danielle, what's your role? Because the two of you do work quite closely together as well, don't you?Danielle Nicholls: Yeah. Yeah, we do. So my role is, the title is senior content executive. So I primarily look after the social media channels, so Facebook, Twitter, Instagram, LinkedIn, and TikTok. Creating the content, taking the pictures, work with video agents. Sometimes creating a video in-house as well. And all of the community engagement that goes alongside that as well. Whilst also writing any copy, creating the content for the website, and any signage requirements. Literally anything that you see that has text on it, normally, me and Ross have worked together to create that. And with social, it's both paid and organic social media. So all of the adverts you see, alongside all of the organic stuff you see on our feeds. I also help out with PR as well. So we have a PR agency that we work with, but we liaise alongside them. And now, we're getting more into the traditional media as well. So the pair leaflets and out of home magazines, articles. Yeah, little bit of everything now that it's-Kelly Molson: That's mad. I love that you were just glossing over elements of your job that I'm like, "That's a whole person's job there." And we do the social community building and we do this bit and this bit. Wow, yeah, there's a lot. I just think that goes to show, even... We talk to attractions of all kinds of shapes and sizes on this podcast. And I think it just goes to show that even with an attraction that is a big attraction, and it's perceived to be a very big attraction, actually you're working with really small teams here. And there's a lot on each person's shoulder and a lot of responsibility. And I think it's really important that we highlight that, that you're doing a lot there.Ross Ballinger: But the extended team is really good as well. We've got really good team members. So the rapport across the whole team is very tight.Danielle Nicholls: In terms of the marketing side, I report into a digital marketing manager. And she is insane, she's amazing at what she does. And then, alongside me, we also have a digital marketing exec. And how it splits out is, he looks after all of the technical side, so SEO, CRM, that kind of thing. And I look after the creative content. And then we both report in to the digital manager.Kelly Molson: It sounds like-Danielle Nicholls: It's a little team but-Kelly Molson: It sounds like such fun roles as well. Genuinely, they sound really cool. Because I know, Danielle, you are a bit of a theme park... I'm going to say nerd. But you're theme park nut, right? You love theme parks.Danielle Nicholls: Yeah, absolutely, yeah.Kelly Molson: And I'm guessing, Ross, to work in a theme park, you've got to love a theme park.Ross Ballinger: Yeah, absolutely.Kelly Molson: Did you absolutely tailor your careers to make this happen? Was this always your ultimate goals? Like, "I want to work in an attraction."Ross Ballinger: Yes and no, kind of. So I studied to be a graphic designer, went to university for three years. And then I worked as a digital artist while I was at uni. And then I went straight into a local agency, after getting quite a sought after placement in London. And then I worked for an agency for nearly nine years. So I learnt my craft there, really. Worked my way up from a junior, up to a senior creative. And I ended up looking after all the top clients there as well. But almost nine years was enough. I knew I wanted to go in-house because it was at that time, there was a bit of a boom of companies and clients getting in-house designers. Because they knew how cost effective it would be to have your graphic designer in-house. So I started looking about, and I wanted a fun industry. There was no way I was going to go and work for a boiler company. I don't want to bad mouth any other companies out there but something engineering or-Danielle Nicholls: More typically fun.Ross Ballinger: Yeah, I wanted to go full on fun. And I used to come to Drayton as a kid as well so I knew Drayton Manor.Kelly Molson: That's nice to have that connection, isn't it? You know the brand, you've lived it.Ross Ballinger: I've got pictures of me around the park when I'm seven or eight with my mum and dad. So I have that nostalgic connection. And I was a big to a big Thomas fan as well when I was a kid growing up. So Thomas the Tank Engine, I had the wallpaper, had the bedspreads, loved the episodes. So when I knew that the big blue engine was here as well, it was like-Danielle Nicholls: Big boss Thomas.Ross Ballinger: Big boss, yeah, Thomas is your boss, any day. Yeah. So I was a fan of attractions anyway. Who's not a fan of going out on days out? And so it worked.Kelly Molson: Exactly, cool. But, Danielle, you went out and made that happen, didn't you? This was your focus.Danielle Nicholls: It was, yeah. I think, maybe not so much early on, I guess this is different, but from the age of about 13, 14, I knew I wanted to work in marketing. But I wanted to do marketing for a dance company at the time. So I did a couple of placements at some dance companies, Northern Ballet, Phoenix Dance Theatre, places like that. And that was the dream up until about 17, I want to say, when I was at college. I knew that I wanted theme parks. So I went and did a media and marketing degree. And as soon as I got to my second year, I was like, "Right, that's it. I need to find a theme park. I need to get experience. I need to connect with as many people as I can on LinkedIn." And it was my focus.Kelly Molson: That's interesting. Hang on, let me just... Because that isn't a typical 17-year-old's path, is it? They wouldn't necessarily go, "I know that I want to work in this industry, therefore, I need to connect with people that can help me make that happen." That's a really good piece of advice.Danielle Nicholls: Yeah. And I was literally on it, messaging people. I think I messaged, at the time, the PR manager for Legoland. And was like, "Hello, anything you can help me with." I was really a bit brutal. But yeah, then I went to uni, and did everything I could whilst I was there to try and get the connections still. I applied for a couple of grad schemes with some other groups and, sadly, didn't make it through to those. So as a bit of a bridge between finishing uni and starting Drayton, I went to work for a tour operator, who sold overseas UK holidays, but also sold theatre, attraction tickets, theme parks. So it was a bit of a gap between the two.And I worked there for a year, and then the job at Drayton came up. And at the time, I was living in York, working for this tour operator. And I was like, "I've got to go for it." It was a marketing officer job, so a little bit different to what I do now. But I had to. So I drove two and a bit hours up, in my little... I had a little C1 at the time.Ross Ballinger: But I feel that we both came in at Drayton in our respective roles as entry level, really. Because I had just started as a graphic designer. I took a pay cut to come here because I really wanted to start here. It was never about anything like that. So I wanted to work at Drayton. So that proves that I wanted to work. And our roles have both escalated over the seasons that we've been here.Danielle Nicholls: Because I did move so far, and away from my family and stuff, it was a big jump. I had three weeks to find a house and somewhere to live as well, which was fun. But I managed to do it and, honestly, I don't regret it. I don't look back at all. It's probably the best thing I've ever done.Ross Ballinger: If you want it, you make it happen, don't you?Kelly Molson: Yeah, totally. And I think it really says a lot about the Drayton Manor brand that you've done that as well. There is a real... It's clear with both of you, how much you love it. And it's amazing that you've... Ross, you've taken a pay cut. You've changed where you live to come and work and be part of what's happening there. So I think that's a real testimony to the brand itself. And that's a couple of things that we really want to focus on for this conversation today. So I'm going to start with the focus on you, Danielle, if that's okay?Danielle Nicholls: Okay, yeah, that's fine.Kelly Molson: Because I think what you mentioned really briefly, when you went, "Oh yeah and we do this kind of thing as well," is what you said around the social community side. So you have built the social community and I want you to explain how you've been able to do that and what that's looked like. So tell us a little bit about that element of your role.Danielle Nicholls: So I've been here just over four years now. And in that time, we've been through so much change but, also, social has changed so much. So when I first started I was looking at social but it was more, "Let's just post and leave it," kind of thing. And see how it is engaged with, see how it works. But, over time, I've tried to hone it so it's more about a social community, rather than we're just talking at them. It's more we're talking with them and we're engaging with them. Like I say, we've grown into different channels. So we were really just focusing on Facebook. We had a little bit of Twitter, and a little bit of Instagram, but it was primarily Facebook. Whereas now, we've brought in more LinkedIn stuff and TikTok as well, which has really helped. I think in terms of building the social community though, there's so many different to-dos that you can stick to. But, for me, it's more about seeing what works for your brand. Because it doesn't always fit the same, it's not just one formula that fits all.Kelly Molson: And I guess, like you said, about bringing in different social channels, you need to work out where your audience is. I guess where you're getting the most engagement as well. And then, you are a small team, how do you then divide up where you spend your time? You've got to spend it in the areas that you're going to get that engagement. So you might then end up dropping certain channels, or not being as... I don't know, not putting as much effort into those ones, just because it's just not where you get the engagement.Danielle Nicholls: I think in terms of the different channels, they all have a different audience, if that makes sense. So Facebook is very family orientated. You get the grandparents, the mums on there. Whereas, Twitter is theme park fans and slightly younger, it's very conversational. TikTok is younger, but the demographics on there are shifting slightly to be everyone at the moment. Because it's where all the trends are and things, there's a big range. Our audience on there is 13 to maybe 35, 40 upwards. So it is very varied. Instagram is a mix between Twitter and Facebook. So you do get the families and the mums on there, but then you get the theme park fans that just want to see pictures of roller coasters. And with the introduction of reels as well, that's trying to tackle TikTok, so that's really important. And LinkedIn is corporate.But we do have a team, like I say, we have a digital manager as well, but she's so busy with all the other things that she's got to look after. So the social, like creating the content and community engagement, just sits with me. So I have a big plan of all the different channels and the different days. And because I know the Drayton brand inside and out, I know what works now. So we tend to post every other day on Facebook, every day on Twitter. And we try to do every weekday on TikTok. Instagram, very similar to Facebook. But there's not really one that I'd prioritise, necessarily. At first, it was TikTok, at the start of this year, because obviously that was where it was taking off. But now, it's just about tailoring the message across, and trying to keep active on all of them.Kelly Molson: Do you have to really tailor what you put out on each of the channels as well? So you don't do, "This is going to go out across all of our socials." You have to really think about how those... Because I guess there's subtle nuances about how people react to certain things on different channels, and how they might communicate back with you.Danielle Nicholls: I think, from what I've been doing this season in particular, is Twitter's been very conversational. So I've not necessarily been worried about always having an image on there, or always having a piece of media on there. Just some text normally works, so long as it's engaging and people feel like they want to respond to it. Whether there's a CTA on there, or it's just something that's humorous, then that tends to work quite well.Kelly Molson: It's no mean feat. That is an awful lot of work that goes into that. And I think it's really interesting to hear about the tailoring as well. And how you're going to get different reactions, from different people, on different social media platforms.Danielle Nicholls: We tend to get, particularly on Facebook, in the comments, they're always really interesting to read. They're so different to Twitter. Because Facebook, sometimes you get some complaints in there. But because our community is so strong now, we get other people responding for us, which is a good... It's amazing, I love it.Kelly Molson: That's phenomenal.Danielle Nicholls: Sometimes you've got to moderate it because they might give an answer that's not necessarily right. But yeah, a lot of the time they'll be sticking up for us. Or they'll be responding to the questions for us, which is interesting.Kelly Molson: That's really impressive, and I didn't know that that happened. Is that part of, because you've put so much work into building your community, they're now backing you to other people?Danielle Nicholls: Exactly, yeah.Kelly Molson: Wow.Danielle Nicholls: Yeah. They've become our brand guardians without us making them, if that makes sense. Because they're so loyal to the brand, they just want to do all their best for us.Kelly Molson: How does that happen? Is that a time thing? Is it purely because you've spent so much time investing in those relationships that that happens now? Nobody's ever told me this before, that that happens.Danielle Nicholls: I think it's that but, also, like you say, Drayton is such a strong brand. And particularly since I've been here, we've just gone from strength to strength. So I think that helps as well. We also use user generated content. So particularly at the end of a big campaign, so Halloween, we'll say, "Share your pictures with us and we'll share them on our feeds." And that really gives them a sense of belonging as part of the community. Because they'll be scrolling down their Facebook or Instagram or wherever, and they'll see a picture of maybe their little one. Or they'll see themselves and, yeah, they love it.Kelly Molson: Yeah, I love that the whole user generated content is brilliant, because it allows people to see themselves at the place as well, doesn't it?Danielle Nicholls: Yeah.Kelly Molson: So from a sales perspective, I think if people can look at something and go, "Oh, well, that family looks just like mine." Or, "That person looks just like me." Or, "They've got this thing, just like I have." Then they're more inclined to maybe buy a ticket to come and see it as well. So it works two ways.Danielle Nicholls: It's about recognising the top fans as well. So I know Facebook has the top fan badge. And, on Twitter, we've got a closed community group which anyone can join. That's just called Drayton Manor Top Fans. And we, every so often, give them a little bit of information early before we give it to everybody else. Or little things like that, that make them feel special.Kelly Molson: So they feel like VIPs.Danielle Nicholls: So it keeps them interactive. Yes, exactly.Kelly Molson: They've got their own mini community. They feel like VIPs because they get to know stuff early. That's brilliant. Again, I've never heard any other attraction talk about doing stuff like that. Do you think that would be... I always ask about top tips, and what you would recommend other people to do that are building communities. Do you think that would be one of your top tips, is really invest in them?Danielle Nicholls: Yeah. And also, respond in a personal manner, rather than it being very corporate. Include your tone of voice, wherever you can, and make sure your tone of voice is dead on point, according to your brand guidelines. But also, be bold and brave. We always say that, don't we?Ross Ballinger: Bold and brave, yeah.Danielle Nicholls: If you sway away from your brand guidelines slightly, in order to respond, particularly on Twitter, it works really well. Then don't worry too much about that. It's okay, so long as it's in keeping with your values then it's okay.Ross Ballinger: And it's evident out there as well with all the other big companies. And it becomes a news story, doesn't it, when you get supermarkets battling on Twitter. And it's exposure and engagement at the same time.Kelly Molson: And people love that.Danielle Nicholls: That's another really important thing.Ross Ballinger: Yeah, people love it. It's a comedy show.Danielle Nicholls: Yeah, engaging with other brands helps.Kelly Molson: Yeah, they want to know about the people behind the brands, don't they? And if they realise that your brand face, actually there's a human behind it who's got a sense of humour, I think that goes a really long way.Danielle Nicholls: That's what we try and do.Kelly Molson: You do it perfectly, because I love your Twitter chat. You've got a great Twitter chat. We've talked loads about brand today, and that leads me on to what I want to talk to you about, Ross, which is the Drayton Manor brand itself. Because I think, I might have got this wrong, but it's a 70 year old brand. So Drayton Manor's about 70 years old.Ross Ballinger: Yeah, 1950 was when it first came about, yeah. The Bryan family started it in the 1950s. So George Bryan Sr., had this vision to create an inland pleasure resort for the local community. And I guess, in short story, it escalated from there.Danielle Nicholls: We've got a book all about it in the shops.Ross Ballinger: Yeah, yeah. So yeah, we owe a lot to the Bryan family, really, for escalating such a tiny little brainchild into a massive attraction that we are today. So yeah, I can remember thinking that we needed to rebrand years ago though, when I first started. Because I think it's just one of those that was a little bit... I don't want to say anything bad about it but obviously it needed to change. It was a little bit outdated.Danielle Nicholls: It was a bit archaic, wasn't it?Ross Ballinger: Yeah, it was a bit archaic. It stood the test of time and it did a good job.Kelly Molson: So how long had the existing brand been in place, before you got your mitts on it?Ross Ballinger: I think the last logo that we had in the brand was probably in place for about 20 years. I think it's early 2000s, the last logo.Danielle Nicholls: There was always slight variations, wasn't there?Ross Ballinger: Yeah, there was always a few modifications on it.Kelly Molson: But I can imagine that things had changed quite dramatically over those 20 years as well. So you talk about the need for a rebrand, it was really needed.Ross Ballinger: Absolutely.Kelly Molson: What I always think's quite interesting is how long some of these things take. Because I think that people don't fully understand how long a rebrand can actually take you. So can you remember when those conversations first started?Ross Ballinger: Since I started, it's always been a project that was a pinnacle project that we always wanted to try and get on to. But just in terms of budgets and time, we never got around to it. Obviously, it came to the point, I think it was November 2021, when we first sat down and said, "Now is the time to do it." Because, obviously, we were bought out by a big company, Looping Group, and it was the perfect opportunity to do it. It's obviously a new era so it made perfect sense.Kelly Molson: So when did you launch it? So November, you sat down and went, "Right, November '21, we're going to do this." When did it actually launch?Ross Ballinger: Literally-Danielle Nicholls: Two minutes later.Ross Ballinger: Six months.Kelly Molson: Six months?Ross Ballinger: Six months, yeah. We put a brand team together, firstly. And, honestly, because we're such a small in-house team, we knew that we needed some help. So we got agency help, and we got local agencies to pitch in their best processes. So they were the experts in doing it, and they knew what protocols and procedures to go through. And we chose a really talented local agency in Birmingham. Yeah, started the project in '21, and launched it six months later.Kelly Molson: Wow, that's a phenomenal amount of work in six months.Ross Ballinger: Yeah. In, I don't know, design industry terms and the size of the business, that's no time at all, really.Kelly Molson: No, it's not. I honestly thought you were going to say we started talking about this three years ago and it took two years. It was a two year process.Ross Ballinger: The best thing was, is that we were doing that, alongside launching our brand new Vikings area. So we've got three new rides launch. We're launching a new website at the same time.Danielle Nicholls: We had a new booking system.Ross Ballinger: Yeah, a new ticketing system. As well as the regular day to day work and seasonal campaigns to market. It was literally like all Christmases come at once.Danielle Nicholls: It was. Everything we'd wanted for so long, they just went, "There you go."Ross Ballinger: All at the same time.Kelly Molson: You can have it all, but you need to do it in this amount of time. Wow. That is such a lot to all be happening at the same time. But I'm not going to lie, this happens at attractions. Suddenly, they just spring into action. We have just worked with a client with exactly the same. They did a rebrand, new website, booking system, all at the same time. And you're like, "Ah, the world is on fire. What's happening?"Danielle Nicholls: It was great though.Ross Ballinger: It was good though. We collaborated for most of it. The agency were a bit of a rock, really. And they did a lot of the legwork in terms of the brand personality, putting together the guidelines, creating the initial design concepts. But I did sit alongside them and collaborate with them. It would've just been a too big a task solely, on my own, internally, which it wouldn't have been possible. But I'd like to think I had a lot of input, inspirational design ideas along the way, that probably helped chisel the final outcome and the look of the brand that we've got now.Danielle Nicholls: Just logos in itself, you had sheets and sheets of-Ross Ballinger: Sheets and sheets of logos, yeah, logo concepts and variations. But I know I wanted something that was super flexible in terms of composition and layout. Because I know what I'd created before, it was archaic, but it was flexible. It would work on all different platforms. And then the typeface that we chose for the final logo was one of my early typefaces that I pitched in. And the swirl, that was one of my babies, that was one of my original concepts. So I always wanted to push that.Kelly Molson: Yeah, yeah, yeah. I love that. But that's what makes for a good agency client relationship is that you do collaborate. That's how it should be. And they obviously nailed it. And I know that you would've had so many stakeholders involved in this process as well. So I can imagine how big a challenge that was to actually come to a final, "This is what it's going to be like," and everyone be happy.Ross Ballinger: It was a challenge, but only because we had a lot of passionate stakeholders that wanted valued input. And they had strong views, which was very fair.Kelly Molson: So the bit that ties these two stories together, the things that we've talked about today, is that... I think you alluded to the fact, Ross. That when the brand launched, it's a big change for people. The way that you've talked about the brand is incredibly passionate. I can imagine that local people, people that come to visit every week, every month, they are so... The brand is in their heart. So a big change like this can be quite uncomfortable for people. And when the brand launched, there was a little bit of-Ross Ballinger: Yeah, there was a bit of uncertainty, yeah, and a bit of shock. Yeah, they've had a logo installed in their brain for 20 years. But when we wanted to launch the rebrand, it wasn't just about a logo. We did focus on the logo probably, in hindsight, more than we should have.Danielle Nicholls: I think that's maybe a bit of a learning curve, particularly on social. The asset that we used was the old logo going into the new logo, which we thought was great. But then when we put it out, we were like, "Actually, maybe we should have focused more on..." Like you say, brand personality and visions and values, rather than just the logo.Ross Ballinger: Because the end user hasn't really seen the six months of graft that's gone into creating that. And we did portray it in five seconds.Kelly Molson: So they just get the, "Hey, this is new, you should love it." But they haven't understood about the process of why you've done certain things, and the decisions that have been made.Danielle Nicholls: Exactly, yeah. We had a blog which explained it all perfectly, but you had to click through to the blog. People didn't necessarily do that. They just saw the logo and keyboard-Ross Ballinger: But I like the journey we went through because the people that didn't actually really like it in the beginning and really just sacked it off straight away, they're the people that have warmed to it now. And seen it in execution, and how adaptable it is, and how we can get our messages across. And the fact that they love it now, and I love that, that we've turned them round.Danielle Nicholls: Because the main thing we were trying to do, really, is come away from fun family memories, and turn it to fun for everyone. That was the main message that we wanted to portray, particularly on the social channels, and in brand in general. But I think going forward we're definitely going to achieve that.Kelly Molson: But it's quite interesting because I think what you talked about earlier, Danielle, your social community, they would've played a big part in this when you launched it. So I guess it would've been harder if you hadn't already built those relationships and nurtured that community. Launching something like this, would've been 1,000 times more difficult than actually... All right, there was a bit of a bump in the road, but it wasn't the end of the world. And people, like you say, are now warming to it and loving it. Would that have happened if you hadn't put all that work into the social community aspect?Danielle Nicholls: Possibly not. I think, like I said earlier, there was a lot of people, they had our backs. So there was people like, "This is..." Being very negative. But people were responding saying, "Look, they have to move forward, they've been through this, that and the other. They have to move forward. See the positives," which was good.Ross Ballinger: I think as well, probably because we've got such a good social community, they felt comfortable with saying what they thought about it and being honest.Danielle Nicholls: Which helps because we did run focus groups beforehand, as part of the rebrand process, with suppliers, annual pass holders, staff members, literally with so many people. But until it's out there, you're not necessarily going to get that big, full, wider picture. So it did help us with how we were going to move forward with the rebrand as well, looking at their feedback.Kelly Molson: So you actually took some of their... So obviously from the focus groups, you would've taken on board some of the input that you got from those. When it launched, was there anything that you took on board from the feedback that you were getting at that point? That you could look to, not necessarily change, but I guess look at the ways that you implement it in a different way?Danielle Nicholls: I think the main thing was, like we said, the logo situation. Because everyone was so focused on the logo, we knew that, moving forwards, as we were going to explore the brand even more, we had to make sure it was about the imagery and the personality. And including the shop line there and things like that, rather than... I think that learning curve definitely came from the feedback.Kelly Molson: Brilliant. It is such a huge project to go through a rebrand. And I think there's always that anxious moment when you unveil it to people and they go... It could be a bit Marmite. But I think the way that it's been managed, that's the important part of this story, really. And that comes back to, again, it all fits together about how the two of you work together as well. And I think that's quite an important aspect to take away from this podcast episode as well. It's about, it's a team, this is a team thing that happens here. And it's not just about one person. So the brand has launched and then, suddenly, it's all on Danielle's shoulders to deal with all the stuff that's coming back. It's, this is a team thing.Ross Ballinger: Well, no, it cascaded all the way through the company, didn't it?Danielle Nicholls: Yeah.Ross Ballinger: People would be like... Even engineers, and everyone, and HR, they were like... They felt the same... It was almost a little bit of disappointment that the reaction wasn't amazing. But then, everybody felt it.Danielle Nicholls: But we all came together and-Ross Ballinger: Yeah.Danielle Nicholls: Our director of people bought us a box of Krispy Kremes in the office that day. And was like, "There you go, guys. Are you all okay?" And we were like, "Yeah, it's all good."Ross Ballinger: But there's obviously horror stories of brands doing this and reverting back. But we knew that we'd got something that was amazing that we were going to stick to. And once we knew we could roll it out, that it was going to flourish. So we're just glad that we stuck to our guns and just... We had the negativity at the beginning and, now, people love it.Danielle Nicholls: Like you say, we have people coming up to us, just telling me it's good. Saying, "I wasn't sure at first? But now we love it."Kelly Molson: Ah, see, and that's what you want. You want it to be loved by everybody that sees it now. That's brilliant. You just reminded me of something that I saw a few weeks ago. Have you seen the video when Staples changed their logo, they put out?Danielle Nicholls: Yes.Ross Ballinger: Yes, yes.Kelly Molson: That's just like, as you were talking about it, I was going, "Oh my God, I watched that last week." And it's so crazy.Danielle Nicholls: Yeah. And they're all like, "Whoopa." It's amazing.Kelly Molson: "Wow, look at us." And I just didn't think it was amazing either. But I just felt really sorry for the whole team being forced to clap it and, "Yay, a logo." Oh dear, if that's what they thought brand was-Ross Ballinger: I loved it. I just think that's how you should do it, even if it is a bit cringey.Danielle Nicholls: I thought it was hilarious.Ross Ballinger: What they've done is open up the stapler in the logo, and put it on the side. But sometimes that probably would've cost them an arm and a leg just to do that as well.Danielle Nicholls: So much time.Kelly Molson: There's a massive buildup to that happening as well. And I was a bit like, "Wow, that's a massive anticlimax."Danielle Nicholls: A big press conference for it.Ross Ballinger: I just loved everything about it, honestly.Kelly Molson: The next rebrand, that's what you'll be doing, Ross. You'll get everyone in the attraction, you'll launch it on a big screen. I think what you've done, and what you've achieved, is phenomenal. Thank you for coming on the podcast and talking to me about it today. I really appreciate it. As ever, we always ask our guests if they've got a book that they love that they'd like to share with our audience. So you can pick one each.Danielle Nicholls: I think for me... And going back to me being a theme park nerd, this ties in very well. John Wardley, who is-Ross Ballinger: No.Danielle Nicholls: I know, right. John Wardley, who is a big theme park, mainly rollercoaster, designer. He's done work for Merlin, PortAventura, Oakwood, so many. He was really, really big. He worked on things like Nemesis, Oblivion, Katanga Canyon at Alton Towers, was Megafobia at Oakwood. He had an autobiography called Creating Your Nemesis, which basically spanned through his life of how we got into the theme park industry and where we went through. And it's very story based and anecdotal, but it was really inspiring. And helped me create the courage to knock on doors and do that kind of thing.Kelly Molson: Oh, I love that. Great book. Great book choice.Ross Ballinger: That's a really good response to the question. See, I'm a designer so I don't really read. I can read, but I just don't read. I'm very visual, as you can imagine. So I'm just not a fan of reading. I prefer to just scroll through Instagram and TikTok. But I have read books in the past. I remember one book, I think it's probably the only book I have read, was The Da Vinci Code by Dan Brown. I think it's Dan Brown. But that's only because I was interested in Leonardo da Vinci, who was obviously a scientist or an... He was a bit of an artist and an architect. So I was more interested in his theories, and his Vitruvian Man, I think it is. So I was more interested in his works, really. But other than that, I do own every book by Jamie Oliver, so if a cookbook works.Kelly Molson: I don't know if you should be sharing that.Ross Ballinger: So yeah, I love Jamie Oliver. 5 Ingredients, 30 Minute Meals, brilliant.Kelly Molson: Jamie Oliver gets a bad rap and I don't really know why because he seems like a nice guy.Danielle Nicholls: Are we going back to unpopular opinion?Kelly Molson: Well, I think we should. But also a little story in that. I live in Saffron Walden, Jamie Oliver lives five minutes around the corner.Ross Ballinger: He's down the road.Kelly Molson: He goes to the market in my town every Saturday, and goes and buys his-Ross Ballinger: Oh, I'd love to meet him.Danielle Nicholls: You'd be there for a selfie.Kelly Molson: Ross, join the queue. I'd love to meet him. I've lived here since 2019. I've never seen him once. All my friends have seen him. And now, it's a thing with them. They're like, "Have you seen him yet? Have you seen him?" No. And I feel like, I'm not a Jamie Oliver stalker. I'm not going to go and harass him. I just would like to live in the town and be like, "Oh yeah, I saw him this morning." I've never seen him. My mum has been messaging me once, and she's been in the cafe in Saffron Walden, and been like, "I think Jamie Oliver's on the table next to me. I'm not sure if it's him though. I don't know if it's a fat version of Jamie Oliver, or if it's actually... Oh no, it is Jamie. It's Jamie Oliver."Ross Ballinger: Oh no. I can understand why people don't like him. But he just sploshes his olive oil everywhere, sploshes it around. But he has got that passion for cooking, which is what I resonate with. So he loves what he does, he's so-Danielle Nicholls: You can't knock his passion.Ross Ballinger: You can't knock his passion. So I'm in tune with that.Kelly Molson: All right. Listeners, well, I think that we should scrap Ross's book choice, and I think we should go with the Jamie Oliver book. So if you head over to Twitter, and you retweet this Twitter announcement with, "I want Ross and Danielle's books," then you might be in with a chance of winning Danielle's book and a Jamie Oliver cookbook. Does that sound fair?Ross Ballinger: Yeah, that'd be ace.Kelly Molson: I feel like you were more passionate about that.Ross Ballinger: Yeah, yeah, yeah.Kelly Molson: All right, let's do that then. Thank you. It was lovely to have you both on. I've really, really enjoyed it.Ross Ballinger: Thank you.Danielle Nicholls: Thank you.Kelly Molson: And also thank you for the lovely little tour that I got of the new Vikings area at Drayton Manor, when you hosted the UK Theme Park Awards earlier this year.Danielle Nicholls: I'm glad you liked it.Ross Ballinger: Yeah, we did, yeah.Kelly Molson: It was awesome.Danielle Nicholls: It was amazing.Ross Ballinger: I think that's where you spotted us.Danielle Nicholls: Yeah.Kelly Molson: Well, look, I'm not going to lie, you guys were sitting behind me and you were extremely loud. And I thought, "They'll make great podcast guests."Danielle Nicholls: We were whooping everyone.Ross Ballinger: We had so much energy that day though. I was knackered by the end of the day.Kelly Molson: I loved it. No, you hosted it perfectly. It was a brilliant event. But the new area is fantastic, so definitely go on, book your ticket.Ross Ballinger: We're very proud of it.Kelly Molson: And go on and see that while you can. So thanks for coming on, guys.Ross Ballinger: Thank you.Danielle Nicholls: Thank you.Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions, that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more, over on our website; rubber cheese.com/podcast.

For the curious corsairs, send questions to

If you're a mom, you already know that Mom 2.0 is the premier summit nationwide to help connect mothers in marketing, media, and even the metaverse. I remember having a photo of Mom 2.0 on my vision board, so it was wonderful when I met the founders and was asked to be part of their rewned conference in LA after a hiatus during the pandemic and conduct interviews with Kelly Rowland and America Ferrera for their sponsors, March of Dimes and the White House. I'm honored to announce the masterminds behind it all - Laura Mayes and Carrie Pacini. About MOM 2.0 Owned by Mom Media Enterprises, LLC and founded in 2008 by Laura Mayes and Carrie Pacini, Mom 2.0 is North America's #1 organization for parenting content creators, marketers and media. It is home to compelling content, engaging relationships, and impactful campaigns. Laura Mayes is an Emmy-winning writer. She oversees influencer development, community management, programming, communications and content for Mom 2.0. Over the last decade, she has created numerous industry conferences, digital networks, brand events, product launches, exhibitions and nationwide programs for women. Her work has been profiled in The New York Times, USA Today, Wall Street Journal, Ad Week, Mashable, The TODAY Show, Rachael Ray Show, Real Simple, Martha Stewart Living, and Better Homes & Gardens Carrie Pacini runs business operations for all Mom 2.0 Properties, and is the experiential director for all Mom 2.0 events and client campaigns. She has launched and produced numerous industry conferences, campaigns, and digital networks. Carrie and her work have been featured in The Wall Street Journal, Mashable, Parent &Child Magazine, The TODAY Show, and more. She is also the founder of the For The Feast culinary website, which was the 2016 winner of Bon Appétit magazine's Readers Choice Award. Meet My Guest: WEBSITE: mom2.com INSTAGRAM: @mom2summit TWITTER: @ FACEBOOK: /mom2summit LINKEDIN: /mom-media

Mohamed spoke about starting Egyptian Streets and how he created the platform.In 2012, Mohamed founded Egyptian Streets (ES Media) as a blog to share his ramblings about Egypt on. Two years later, Egyptian Streets was founded as a media company in Egypt and has become one of the region's fastest growing media organizations and Egypt's leading independent English media organization. In January 2018, Mohamed and co-founder Mostafa Amin were selected among Forbes Europe 30 Under 30 in Media & Marketing for “defining and driving the world of news and content”. In March 2018, Mohamed and Mostafa were also named in the first ever Arab 30 Under 30 list by Forbes Middle East for innovation and transformation of the rules of business.Created by Mikey Muhanna, afikra Hosted by Aya NimerEdited by: Ramzi RammanTheme music by: Tarek Yamani https://www.instagram.com/tarek_yamani/About Outline:Outline is a process-focused conversation that looks at guests' individual projects rather than their full bodies of work. The conversation sketches the journey of the project; the spark of curiosity that led to the project, the process of implementing the idea, the struggles that emerged throughout the implementation, and the aftermath of the project that includes new questions and new ideas. The name “Outline” stems from the idea of creating a retroactive project outline which is part of a broader emphasis on the process of curiosity, creativity, and critical thinking from a nuts and bolts perspective. Outline is not discipline-specific; the series will be held with artists, academics, writers, filmmakers, among others. Join the live audience: https://www.afikra.com/rsvp   FollowYoutube - Instagram (@afikra_) - Facebook - Twitter Support www.afikra.com/supportAbout afikra:‎afikra is a movement to convert passive interest in the Arab world to active intellectual curiosity. We aim to collectively reframe the dominant narrative of the region by exploring the histories and cultures of the region- past, present, and future - through conversations driven by curiosity. Read more about us on  afikra.com 

J.V. Hilliard is author of The Warminster Series. Book One, The Last Keeper, available now, is the product of Hilliard's lifelong love of all things fantasy. Hilliard began his journey in the fantasy realm developing characters and the world in which they live for long-running RPGs with friends and families alike.He spoke about how you can use  earned media from comic conventions to library readings, newspapers, guest blogs and more to sell your book and grow your following.Check out his website, Twitter, TikTok, and Instagram to learn more.As always, please join my newsletter for more insights on the marketing mindset you won't find anywhere else and jump over to Patreon where you can support my show for as little as $5.00 a month.Support the show