Podcasts about national marketing

Brian & Simon are joined by Mike Ward, National Marketing and Business Development Manager for the Australian Glass Group.Thanks to our sponsors of this episode Sustainability Victoria, Keystone Constructions & Buildrite Projects

You've probably heard the saying that life begins at the end of your comfort zone — and if you ask QDOBA Sr. Manager of National Marketing, Tara Lynch, it's definitely true. After nearly five years working for big name agencies in New York, Tara moved across the country and eventually started a product marketing job in the food and beverage industry — one that turned out to be much different than she anticipated. Nine days after starting her new role, COVID-19 hit, drastically changing the restaurant industry as the world knew it. Now Tara is sharing how she rose to the occasion, along with the most enlightening and entertaining things she learned along the way. Bring your appetite, because we're talking brisket birria, mango salsa, citrus lime shrimp, and so much more on this tasty episode of the pod! Key Takeaways: We discuss the key differences between agency and in-house life and the experiences that transcend both worlds.Curious how restaurants bring new flavors and menu items to life? Tara gives us the behind the scenes scoop we never knew we needed.We learn all about the most pivotal marketing metrics in the food and beverage industry.Tara explains how she helped successfully transform QDOBA's fast casual dine-in model into a digital takeout and curbside experience during the pandemic.Guest Bio: Tara Lynch is a marketing & advertising professional that has over 10 years of experience. She started her career in advertising as a summer intern at Saatchi & Saatchi working on Procter & Gamble's Olay brand. After securing a full-time job on the account after graduation, she worked in New York advertising at Saatchi & Saatchi and Ogilvy & Mather for almost 5 years before moving to San Diego.Tara made the jump to client side in 2020, and currently serves as the Sr. Manager of National Marketing at QDOBA Restaurant Corporation. She oversees the national marketing efforts for the brand, including the test & launch of new menu innovations, and activation of brand promotions and partnerships. Food is her love language, and while she never got the chance to work on a restaurant account during her time in the advertising world, she's happy she gets to work growing QDOBA – a brand that is close to her heart.

With over 30 years in the game, Kevin Dennis is no stranger to the wedding biz. He entered the industry when he started Fantasy Sound Event Services right after high school — funny enough, his intentions were to become a legit DJ and meet girls. (No, really.) Whether he was successful is neither here nor there, but one thing that's certain: Fantasy Sound was built to last. Today, his Livermore-based business has evolved into a renowned full-service lighting and entertainment company that serves the wedding & event market in California. Over the years, Kevin's love for the industry would also evolve, inspiring him to become more involved in education, networking, and thought leadership to contribute to the future of the industry. He is a sought-after speaker in the national circuit and a regular contributor to B2B publications, including Catersource and Special Events, and has been featured in Brides, Martha Stewart Weddings, and Travel Channel. Having served in multiple board positions for Silicon Valley NACE, as a trustee on the Foundation of NACE board, and as Director of National Marketing and International President of WIPA for two terms, Kevin has dedicated his career to the growth and development of the wedding pro community. He also founded the Tri-Valley Wedding Professionals networking group, which has grown to a membership of 700+ pros. https://fantasysound.com/, http://weddingiq.com/  Get a free coffee on me! I'm randomly selecting a few reviews and sending them a gift card for coffee. Leave me a review with text, and send me a screenshot on instagram to enter. @livelywedacademy   

Calling all blood donors! 7000 eligible people need to offer up their arms if the Blood Service is to have enough blood and plasma to get through the holiday season. NZBS is forecasting a 4% increase in demand compared to the same period last year. National Marketing and Communications Manager Asuka Burge joins us.See omnystudio.com/listener for privacy information.

John Swisher is the co-founder and leader of Ronin Adverstising, a successful marketing national marketing agency that has worked for Fortune 500 companies, large charity based organizations such as YMCA groups, and a couple of jiu jitsu schools including mine,... The post John Swisher – co-founder/head of national marketing agency and jiu jitsu purple belt appeared first on Stout Training.

Dairy Australia Launch a New National Marketing Campaign to Find More WorkersSee omnystudio.com/listener for privacy information.

If you are a new or existing venue owner and want a professional team to operate and mangage your venue business click here! https://www.cseventservices.com In this video, our host Jonathan Aymin sits down with Kevin Dennis - owner of a renowned full-service lighting and entertainment company that serves the wedding & event market in California. Today he discusses how to maximize creative partner relationships as a vendor working at multiple venues. About our Guest: With over 30 years in the game, Kevin Dennis is no stranger to the wedding biz. He entered the industry when he started Fantasy Sound Event Services right after high school — funny enough, his intentions were to become a legit DJ and meet girls. (No, really.) Whether he was successful is neither here nor there, but one thing that's certain: Fantasy Sound was built to last. Today, his Livermore-based business has evolved into a renowned full-service lighting and entertainment company that serves the wedding & event market in California. Over the years, Kevin's love for the industry would also evolve, inspiring him to become more involved in education, networking, and thought leadership to contribute to the future of the industry. He is a sought-after speaker in the national circuit and a regular contributor to B2B publications, including Catersource and Special Events, and has been featured in Brides, Martha Stewart Weddings, and Travel Channel. Having served in multiple board positions for Silicon Valley NACE, as a trustee on the Foundation of NACE board, and as Director of National Marketing and International President of WIPA for two terms, Kevin has dedicated his career to the growth and development of the wedding pro community. He also founded the Tri-Valley Wedding Professionals networking group, which has grown to a membership of 700+ pros. Taking over WeddingIQ was just another step in Kevin's effort to develop a hub of information and opportunities for wedding professionals across the industry, and his visionary way of thinking has a lot in store to bring education to the forefront. Tune into some of Kevin's podcast episodes: The Level Up Co. Bridechilla Bridal Business Bootcamp The Celebrated Life Wedding Bossness Evolve Your Wedding Business Find Him Here: Email: kevin@fantasysound.com Website: https://weddingiq.com Facebook: https://www.facebook.com/WeddingIQ Instagram: https://www.instagram.com/wedding_iq/ https://www.instagram.com/kevinmdennis/ Book Him As A Speaker: http://bit.ly/KevinDennis⠀⠀ Thanks for checking out The Venue RX on Youtube. Where we document and share best practices for owning & operating profitable world class venues! BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly. ► Website http://thevenuerx.com/submit Don't forget to smash that LIKE Button. Remember to SUBSCRIBE to my YouTube channel and click the BELL ICON to set alerts for all our new weekly videos! CONNECT WITH US & SUPPORT!!! ✩ Instagram https://www.instagram.com/thevenuerx/ ✩ Facebook https://www.facebook.com/thevenuerx ✩ Website: www.thevenuerx.com ✩ Anchor: https://bit.ly/3gKSshE LISTEN / SUBSCRIBE TO THE PODCAST ✩ Apple Podcasts: https://apple.co/3qW7ntS ✩ Spotify: https://spoti.fi/3gIz7h3Android: https://bit.ly/3njXOTE

This episode of the #RockstarsRocking podcast features my rockstar friend, John Troutman; Director of National Marketing & Business Development at MSEAP, a national EAP firm, based out of Harrisburg, PA.   We delve right into a topic near and dear to my heart this week, talking all about mental health and how important it is for people to prioritize in their lives. John opens our interview detailing how he was a pastor for nearly twenty years before burnout forced him to re-evaluate his situation. He ultimately ended up still fulfilling his calling to help others, but through the lens of Employee Assistance Programs (EAP's), which connect employees with resources they need to help them deal with the tensions and stresses in their lives.   John details why mental health and burnout are such important topics for individuals, employers, and brokers to focus and invest in, overcoming the stigma of reaching out for help, as well as what brokers should be looking for in a good EAP partner.   So, are you ready for more? Go ahead and grab your favorite ice-cold beverage and tap that play button, to tune in to this week's edition of the #RockstarsRocking podcast.     Episode Highlights:   -       How being a pastor lead him to the world of EAPs -       You need to invest in your mental health, or you will be forced to deal with it -       Overcoming the stigma surrounding mental health -       EAPs and what brokers should look for -       What sets MSEAP apart from competitors -       Getting a baseball field built for his community Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you play on the dark side? On the wild side? Do you live on the edge?   If you're able to play with burnout and use it as a tool to intentionally move forward, it's like playing with the dark arts in order to build a business and life that you love. And on this podcast, we often talk about avoiding burnout altogether.    But in today's episode, we have the opportunity to talk with a business veteran who has been around for over 33 years in business and he talks about intentionally using burnout to help move your business forward and recognizing how to navigate the ups and downs of change.    If you're interested in another perspective on burnout, and how to be able to have the resiliency that someone who's been in business for over 30 years has developed, then my friend, this episode is for you. Let's go!   In this episode, you'll learn:   About intentionally using burnout to help move your business forward How to navigate the ups and downs of change All about “Adversity” Intentional burnout Setting boundaries with yourself and your business The difference between intentional and unintentional burnout   Here's a peek inside the episode:   [7:06] Mantra of the Day —  I am flexible.   [7:41] Instead of being perfect, be growth-oriented and be flexible. be coachable. Be moldable.   [11:26] 33 years in business   [21:17] Mastery of your awareness of self   [17:35] Burn bright   [19:50] Difference between intentional and unintentional burnout   [24:04] Intentional burnout   [37:40] You got to take your lumps sometimes to sow   [39:30] Journal prompt: How are you cultivating your relationships, based on your unique qualities?   Connect with me!   Podcast Instagram: The Flourishing Entrepreneur FM Website: Flourish Marketing | Strategy, Copywriting & Coaching Schedule a Discovery Call: 30-Minute Discovery Call - ALEYA HARRIS Guest's Bio:   With over 30 years in the game, Kevin Dennis, CWIP (Certified Wedding Industry Professional) is no stranger to the wedding biz.    He entered the industry when he started Fantasy Sound Event Services right after high school — funny enough, his intentions were to become a legit DJ and meet girls. (No, really.) Whether he was successful is neither here nor there, but one thing that's certain: Fantasy Sound was built to last. Today, his Livermore-based business has evolved into a renowned full-service lighting and entertainment company that serves the wedding & event market in California.   Over the years, Kevin's love for the industry would also evolve, inspiring him to become more involved in education, networking, and thought leadership to contribute to the future of the industry. He is a sought-after speaker in the national circuit and a regular contributor to B2B publications, including Catersource and Special Events, and has been featured in Brides, Martha Stewart Weddings, and Travel Channel.   Having served in multiple board positions for Silicon Valley NACE, as a trustee on the Foundation of NACE board, and as Director of National Marketing and International President of WIPA for two terms, Kevin has dedicated his career to the growth and development of the wedding pro community. He also founded the Tri-Valley Wedding Professionals networking group, which has grown to a membership of 700+ pros.   Taking over WeddingIQ was just another step in Kevin's effort to develop a hub of information and opportunities for wedding professionals across the industry, and his visionary way of thinking has a lot in store to bring education to the forefront.   Where to find more of Kevin:   Email: kevin@fantasysound.com Kevin's Instagram: Kevin Dennis Kevin's Website: Kevin Dennis

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI. What's in This Episode? Who is Sarah Parisi? What was Sarah's trajectory from Media Buyer to mass tort strategist? What discrepancies should be looked for when media buying? What are the fundamentals of media buying for personal injury firms? Why adding a celebrity to ads may be a distraction. Why does broadcast have a stronger ROI than cable? How much should a PI firm think about investing to break into TV advertising?

We sit down with Jess Travers, National Marketing manager for Luxury Fragrances at Estee Lauder Australia. Jess shares how she landed her dream job and how she's navigated the corporate world. From friendships to dating, she reflects on how her experiences have shaped her perspectives on relationships. Jess is the role model every 20-something gal needs, we hope you get as much out of this as we did listening to her journey! Find Jess @jessicatravers_ on instagram

Chris Holman spends some time with Alyssa Troub, Marketing and Communications Specialist, LAFCU, Lansing, MI. Their topic of discussion for this interview is that LAFCU earns 3 national marketing awards. So, Alyssa, tell us about the 3 national marketing awards LAFCU just won. Was this just in a credit union category in which LAFCU was recognized with the Service Industry Advertising Awards? Tell us more about LAFCU's Listen & Learn program. What about Act with Love & Equality Art Initiative, what did that entail? Are there any similar projects underway by LAFCU at this time, that might be up for awards next year? LANSING, Mich. — Two LAFCU programs have been recognized in the 19th Annual Service Industry Advertising Awards competition, one earning awards in two categories. Both programs earned a Gold award, the highest in the category. The categories and winning LAFCU programs are: · Total Public Relations Campaign category o Gold — LAFCU Listen & Learn Program o Silver — LAFCU Act with Love & Equality Art Initiative · Equality & Diversity category o Gold — LAFCU Act with Love & Equality Art Initiative “These unique programs have community outreach and support in common,” said Kelli Ellsworth Etchison, LAFCU chief marketing officer, and chief diversity officer. “One was born out of the pandemic and the need to help children develop good reading habits even when they could not physically be in school. The other initiative sprung from racial tensions and unrest surrounding the murder of George Floyd and others. “We share these awards with many incredibly talented people and community-minded organizations and businesses that joined our effort to positively impact the people of Michigan.” The SIAA competition recognizes advertising excellence of service industry providers. Of the more than 1,200 entries, about 12 percent earned Gold awards. Judges reviewed entries for execution, creativity, quality, consumer appeal, and overall breakthrough content. Both programs were supported by strategic public relations campaigns that included member communications materials created by LAFCU and extensive media coverage garnered through a partnership with Publicom Inc., Okemos. More about the programs: LAFCU Listen & Learn Program is a virtual reading program created to support kids, age 12 and under, and their parents following the shift by schools from in-person to virtual classes. The ongoing program encourages reading in fun, interesting and informative ways through live, interactive, online events, each about 30 minutes in length. LAFCU produced the events in-house in partnership with community organizations, groups, and businesses, such as libraries, schools, a zoo, a science museum, a dance troupe, a beekeeping business, and a reindeer farm. Recorded versions are on LAFCU's YouTube channel at https://bit.ly/LAFCU-L-L, along with additional readings of children's books promoted during the live events. The additional readings are also accessible via phone. LAFCU Act with Love & Equality Art Initiative is designed to make healing and empathy top-of-mind following the turbulence of 2020 — the pandemic, politics, calls for social justice. A call for artistic depictions of 10 “healing” words resulted in 10 powerful pieces of artwork. They have been displayed on billboards across the state — pro bono by three billboard companies — and on digital platforms to spark reflection and conversation, and as a 24/7 reminder of what's truly important in life. Several organizations, including the Lansing Lugnuts and Eaton Theatre, also shared the images on their platforms. The art can be viewed at www.lafcu.com/art. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/channel/UCqNX… » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Welcome to another episode of "Wish I Knew . . . " A podcast where I speak with people about their careers focusing on their success, advice, mentoring and listening to interesting stories.I'm your host Gary Nowak and today I have an incredible conversation Jill Eastman.  I discovered Jill to be a person with and incredible amount of Honestyintegrity A grounded perspective on life. Career Background:Senior Director of national marketing strategy and integreated planning and advisory at BDO (Over 7 years)Prior to her current role: Director of market at Harman Leito & Bolt and Hahnfeld hoffer standford Marketing positions at Weaver / Jacobs / Principal financial groupWartburg College BA in communications ArtsGrew up in Iowa and now resides in the Dallas Fort Worth area HighlightsGreat visual for her very first jobBeing accountableLearning time management earlyBeing in marketing and working in the accounting worldUnderstanding business from the marketing sideYou can't market what you don't understandBeing very "hands on" and working in a smaller firmSitting through audits by choice, ugh MentoringHow she prides herself of mentoringJill's personal board of directorsHow mentorship might failMind the gap in mentoring Lesson learned 10 years agoBeing Self aware and a great story about thisGive yourself room to be wrong Handing Confrontational conversations roadmapTake emotion out of it3 simple bulletsGive and share joy with othersWe don't work in Silo's, so build relationshipsReaping the rewards of relationships later in your careerHow Jill finds Success from a marketing executiveJill's leadership style, you will want to work for herWhen is it time to move on?Being proud of the journey17 day family driving trip

Paige Lindenberg from Shelby South Africa joins us on the show. Paige is the National Marketing and Customer Relations manager at Shelby South Africa. She is also a race driver and inspiration to  female driver in South Africa. Paige talks about Racing, What on the cards for Shelby in 2022, and a new event on the West Coast.This episode is brought to you by https://thev8shoppe.co.za

Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with John Wickes. John is the Director of National Marketing at Station Casinos and thirty year Hospitality Industry veteran. Welcome to the show John, thanks for joining me... --- Send in a voice message: https://anchor.fm/rob-gallo/message

Crystal sits with Trudy Emojong , the National Marketing and Communications Lead for Afripads Uganda Ltd. to talk about the organization and its activities of recent.

Episode 7 of 21: The End Point Royalty in soybeans‘We've bean around the block' host Antony Jarvie interviews John Odendaal about the End Point Royalty system, now in its third collection season in South Africa for soybean grain. John is the National Marketing manager for the Pannar brand of seed, and as such has been instrumental in positioning the company to accommodate this form of revenue collection. In South Africa, the EPR is in fact a statutory levy imposed on grain deliveries that has the aim of compensating institutions for cultivar development and trait deployment. A defined portion of the levy is ear-marked for transformation projects within the industry. Legislation allows for farmers to retain grain for the purposes of planting on their own farms, and the soybean industry has historically been characterized high levels (in excess of 80%) of farm-saved-seed. This has negatively impacted cultivar development and new technology deployment, so the EPR was implemented to correct this. The revenue collected is apportioned to the companies based on cultivar market share. The market share is determined by a formula based on certified seed sales, farmer declaration and genetic fingerprinting. John and Antony discuss how the EPR has impacted the producer, the processor and the seed business. Of course, the question is asked ‘Has the EPR had the desired effect?' This is answered with evidence of reduced seed prices, increased company involvement, improved cultivar registration and confirmation of a number of new traits in the process of de-regulation.For those who would like to hear about a similar system in operation in Australia, listen to Hanna Senior's podcast interview with Tress Walmsley https://soundcloud.com/user-528708317-524990744/s2e5-plant-breeding-stories-tress-walmsley

Selfcare with guest John Hulett A 77 yrs old Entrepreneur. At 74 I decided to take my health back. I lost 70+ lbs in 6 months and maintaining my target wealth. I am a Certified Optavia Health Coach with 13 current clients on the plan. I am also an Optavia Business Coach. I have helped 30+ people on their health journey. I tried retiring but did not like it. Since retirement in 2009, I have managed a speakers agency with 10 professional speakers, National Marketing for the movie I Am Not Ashamed, Director of a Youth Mission Related Organization. My work was mixed with the ministry, business ownership, executive sales, financial consultant, and community organization. I became a Health Coach in Nov of 2018. I was certified in Dec 2020. My wife currently is the Co-Chair of the Early Childhood Education Dep… Visit my website at pzaagency@gmail.com Get social: www.epbreakfastclub.com Instagram @EPBC1 Facebook.com/epbclub --- Send in a voice message: https://anchor.fm/unleash-my-potential/message Support this podcast: https://anchor.fm/unleash-my-potential/support

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Do we know what our clients really want from us? Is it the same as what it used to be and if not, how do we know and what's changed? Should the client experience of our legal practices differ in the B2B or B2C market or, are there some things that every client wants? Are we providing legal services and products that best suit lawyers or those that truly cater to clients? What have we learnt from working with clients differently during COVID-19? What can we learn and emulate in the world of client experience from other industries? In this session, Howard Wilbury, Managing Director, Dutch Uncle, facilitated a discussion with those who “walk” this “talk” every day in the legal world of client experience: Justine Lamond, National Marketing and Business Manager, Nexus Law Group Melissa Scott, Senior Legal Counsel (Global), Megaport Carl White, Chief Experience Officer and Director, CXINLAW This podcast was part of the CLI-ALPMA Innovation and Legaltech Week 2021 Live program on 11 February 2021. If you would prefer to watch rather than listen to this podcast, you'll find the video in our CLI-Collaborate (CLIC) free resource hub here.

The Brokerage Inc. has been serving agents and clients for over 40 years.  In fact, it was one of the original FMO (Field Marketing Organizations) ever in the United States.  In episode 49 of The Broker Link, President Mike Smith takes a trip down memory lane with Owner and Founder, Cheryl Hopkin for From a One-Bedroom Apartment to a National Insurance Organization:  Part 1. To read more about this episode or take a look at past episodes, visit www.thebrokerageinc.com/podcast

The airline industry has been decimated by the COVID-19 crisis. There is an urgent need to re-think the traditional airline business model. Mark Ross-Smith suggested some time ago that Government-owned airlines could become marketing arms for their respective countries. And that looks like what Garuda Indonesia is doing.  The national carrier has announced they are merging with 8 other state-owned tourism companies. Interesting idea. Interesting times. #airlineindustry #businessmodels #marketing

John Troutman is the National Marketing and Business Development Director at Mazzitti & Sullivan EAP Services, a subsidy of Pyramid Healthcare, the fourth largest behavioral healthcare provider in the United States. In addition to business development, he is a keynote speaker, corporate consultant, and personal work/life coach to benefit advisers across the country. He has been with Mazzitti & Sullivan EAP for over 6 years.Prior to joining the Mazzitti & Sullivan EAP team, John has over 20 years of experience in public speaking, and independently increasing brand awareness working with companies like OnFire Network, Magic Marketing, Royal Buna Coffee, Inspirational Films, and Sotheby’s International Realty. He has spoken to groups ranging from five to five thousand and has addressed leadership teams on several continents focusing on workplace strategies that reduce stress and increase revenue.He is a survivor of burnout and brings the lessons learned to walk corporate leaders through strategies to address employee needs while controlling the safety and financial impact of mental health issues. You can reach out to John Troutman: (717) 585-9879jtroutman@mseap.comwww.mseap.com

Overnight Marketing Success Is A Myth! Do you feel like you are the only one who can't figure out the secret to overnight success? If you do, you are not alone! I am here to share that overnight success is a myth and you are not grasping the entire backstory to someone's success! I bet you may even think that marketing giants like McDonald's were an overnight success?! I often thought that if they create a new burger, everyone rushes out to buy it. It seems possible, right? WRONG!!! Well once again I am here to let you in on a secret… If you think marketing is a piece of cake for McDonald's, then you are thinking wrong again, just like me! Take it from Cheryl Fazendin, she has a total of 35+ years working for McDonald's in marketing and advertising. Cheryl's experience with McDonald's ranges from Field Marketing, Regional Marketing Director, Divisional Marketing Director, National Marketing, to the Brand Innovation Team Senior Director. Listen in to this podcast as Cheryl shares how overnight success is a myth, and even an empire like McDonald's has to take the time needed to do the required market research, engage with passion, and pursue continued marketing persistence.

If marketers have learned anything during the past few months, it is that all brands need local marketing strategies to support the diverse conditions that consumers endure. Today’s guest is Joel Yashinsky, who is a pure multi-location marketer. Having spent 18 years with McDonalds, once serving as CMO of the Canadian business, he joined Applebee’s as CMO in 2018 with a mandate to revitalize the casual dining brand. And then of course, the pandemic happened. Given the rapidly changing climate, there was a need for multi-location businesses to adjust their marketing strategies accordingly, and this is exactly what we discuss in this episode. Joel shares a bit about Applebee’s marketing strategies, including leveraging local messaging, rapidly improving their digital experience, and trusting and supporting their franchisees with an all-hands-on-deck approach. We also discuss brand and performance marketing, cloud kitchens and virtual brands, as well as the McDonald’s Monopoly Scandal, so make sure to tune in today!Key Points From This Episode:Today’s headline: Local Search Like it’s 2020 (Not Like it’s 2010).Eating good in the neighborhood – Joel introduces Applebee’s target audiences.Joel explains what it was like for the brand pre-COVID versus post-COVID.As casual dining took a big hit, Applebee’s focused on creating a safe and easy to-go experience, followed by patio dining.Across the whole organization, it was all hands on deck to share information and build sales.Applebee’s focused on leveraging the local message rather than doing national marketing.By making inroads to improve the digital experience since 2018, Applebee’s had enough in place to build from going forward.Local versus national marketing – Joel says grassroots efforts by franchisees were terrific.Franchisees are using all the local tools available to them, from Facebook ads to billboards.The different approaches from QSR to casual dining, the main difference being alcohol.Comparing Applebee’s with IHOP – attracting casual dining versus family dining guests.A back-to-basics, meat-and-potatoes type marketing approach has served Applebee’s well.Joel’s opinion of brand and performance marketing, and how Applebee’s is identifying opportunities for integration points.The opportunities Joel sees with cloud kitchens and virtual brands, like Neighborhood Wings.Joel’s marketing career advice – read How to Win Friends and Influence People.Another key piece of advice from Joel – stay in the current role until the next one comesLinks Mentioned in Today’s Episode:Joel Yashinsky on TwitterJoel Yashinsky on LinkedInApplebee’sApplebee’s on FacebookNeighborhood WingsHow to Win Friends and Influence PeopleLocal Search Like it’s 2020 (Not Like it’s 2010)CMOs Need To Think And Act Locally In The Age Of COVID-19 And BeyondRob Reed on LinkedInRob Reed on TwitterClicks 2 Bricks

On today’s episode the guys have a special guest. VP of National Marketing for Mandalay Bay and the Luxor Taylor Gwiazdon joins the show to discuss the re-opening of the Las Vegas strip.

In this episode, I talk about how you can maximise the national marketing fund of your franchise group to add to your own business. This is not just for Franchisees that are in a group with a national marketing fund, I believe that those of you without a national marketing fund will also learn some great points to bring to your own business. If you love the episode, why not leave the podcast a rating on your favourite podcast platform! Remember to come grab the latest issue of the Profitable Franchisees - The Monthly Insider. I bring to your a business lesson each month to add more value to you and best of all.... it's 100% FREE. www.ProfitableFranchisees.com

Today’s guest, Kristen Pechacek, is the Digital Marketing Director at Self Esteem Brands, home of Anytime Fitness, Waxing the City and now Basecamp Fitness. Prior to her time at SE Brands she was with the Minnesota Vikings and has worked with almost 100 different clients on their social and digital presence. We recorded the podcast BEFORE the tour, but I wanted to release it in the thick of the tour because the content is phenomenal. In this chat, we got very tactical as it relates to the balance between national and local marketing. We talked about: -What that national and local playbook should look like -How to approach social ROI in a world where marketers want to analyze how every dollar spent earns you dollars in return -And much more *HUGE THANKS TO OUR SPONSORS* SCORPION INTERNET MARKETING www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb RALLO: www.rallio.com Rallio is a powerful combination of social media technology and local agency that helps franchise brands display the soul their people and their culture on social media, one location at a time. The easy-to-use technology enables franchises to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. The mobile app provides a simple way for franchisees to engage, and the advocacy system turns employees and customers into social advocates to dramatically amplify the overall local impact. Additionally, the Rallio Local agency, using additional local technology, can work with your franchisees to develop a highly engaging local presence. Rallio Local can either support franchisees or completely do it for them. To learn more, visit www.Rallio.com Follow Us On Facebook and LinkedIn: @MODRNbusiness @Zjfishman (insta too) @RyanThomasHicks (insta too) Title Sponsor of the Summer Tour: Franchisors.com Audio Engineer: Ben Kliever

Marketing to both local and national regions, and using that local power to your advertising advantage.

Summary By the time Jim Slavo was a sophomore in high school, his family had moved so often that he’d gone to nine different schools. The result was that he became skilled at communicating and making friends. Just after turning sixteen, Slavo learned that he was going to be a father and knew he had […]

Are you kidding? There are 365+ National Marketing Holdays a Year!!! Find out from "Small Biz Stacey" where to find all these unique and fun holidays that you can tie into your marketing. Learn how a small local pizza shop used National Pi Day to skyrocket their sales.   Episode Transcript http://smallbizmarketingspecialist.com/show10

In this episode of Design Masters Canada, John talks with Aaron Bilyea. Aaron is the Director of National Marketing for the Nature Conservancy of Canada. With the focus of many organizations now being on global warming and how the planet […]

Adoptive parents wanting to adopt a baby in the US must prepare an adoptive parent portfolio, also known as an adoptive parent profile. To learn more about how to prepare an adoptive parent profile, host Dawn Davenport interviewed Madeleine Melcher, an adoptee, mother of three through adoption, the owner of Our Journey to You (an adoption portfolio design company), and author of the new book How to Create a Successful Adoption Portfolio: Easy Steps to Help You Produce the Best Adoption Profile and Prospective Birthparent Letter; and Aki Parker, the National Marketing and Design Associate at the North Carolina branch of the Independent Adoption Center.  In addition to marketing/designing nationally, she has also worked with adoptive families providing consultation on their letters and online profiles. Blog summary of the show and highlights can be found here:   Blog summary of the show   Highlights   More Creating a Family resources on donor insemination can be found here. Support the show (https://creatingafamily.org/donation/)

The National Structured Settlements Trade Association (NSSTA) is a driving force educating Americans about the value of a structured settlement. Ringler Radio host, Larry Cohen and colleague, John Machir, a founding member and current President of NSSTA and head of National Marketing for Ringler Associates, discuss the many issues that NSSTA champions behind the scenes on Capitol Hill. Larry and John take a look at tax reform and Congress, protecting the tax free status of annuity payments to people with serious injuries and how a structured settlement expert is vital for a successful settlement outcome.

Last week on Mom Talk Radio, we were joined by Keith Code, Founder of the California Superbike School and ambassador for the Foundation for a Drug-Free World. Lisa Lynn, metabolic weight loss and performance nutrition expert shares ways we can “cheat” on our diets and still shed some pounds. Gloria Larkin, National Marketing and Business Expert shares how women can be successful as entrepreneurs. The Mom’s Roundtable discusses Summertime Reading with kids. Merel Baker, discusses her new dyslexia friendly book series, Maks & Mila series.

In this episode of the podcast I have a chat with former national brand marketing pro Annie Ouimet about her thoughts on Pinterest. Not so long ago, as she describes it, she "worked my [her] balls off to get that big job" with a Fortune 500 company. Now, she works them off for her family. She couldn't completely step away from that high-stakes life, so every now and then, she puts on her power suit (not really) and blogs about marketing campaigns and products with just a bit of a bite and wit on her blog, The post Thoughts on Pinterest from a National Marketing Professional and Blogger :OSP 005 appeared first on .

Are you a small business owner? Do you make and/or sell great products? Overstock.com Chairman and CEO Patrick Byrne, discuss initiatives designed to increase the visibility of small and minority-owned businesses.

Are you a small business owner? Do you make and/or sell great products? Overstock.com Chairman and CEO Patrick Byrne, discuss initiatives designed to increase the visibility of small and minority-owned businesses.

This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.

This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.