Digital Marketing Babes

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About Digital Marketing Babes (DMB): Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to. The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

Amber Lovell & Alice Rath


    • Dec 13, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 22m AVG DURATION
    • 71 EPISODES


    Latest episodes from Digital Marketing Babes

    “We're feeling festive already" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Dec 13, 2021 36:55


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We're back with a BONUS EPISDELast year we reviewed the UK's most popular Christmas Ads - and you guys loved it! So we're back to review the Christmas Ads for 2021, and discuss if they're worth the hype.Amber and Alice reflect on the origin of Christmas advertising with John Lewis holding the market share in previous years. They also review the most topical 2021 Christmas Ads, and share their thoughts on which made the biggest impact. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Great Expectations - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Nov 24, 2021 5:45


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.   This week Amber is preaching about expectations.  After feeling a bit flat after setting one's expectations too high, Amber decided to sit back and evaluate things. After living her truth, she thought she'd share the helpful outcome with you guys! Do you have trouble saying no? Do people send you ‘urgent' requests? Are you tired of doing your laundry? Amber covers it all.Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

    “Celebrating 1 year of podcasting" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Nov 22, 2021 45:11


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ Celebrating one year of podcasting... WHAT!?Tomorrow marks the one year anniversary of the Digital Marketing Babes Podcast, we honestly didn't think we'd get here so thank you! ------------------  Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    SEO (slugs...ew) - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Nov 17, 2021 4:39


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a  Alice talks about slugs, gross. These are SEO slugs (aka URLs) - she shares what slugs are and the URL best practice for SEO.Want to learn more about SEO?  Sign-up for our £10 training session.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “There is value in retention marketing" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Nov 15, 2021 29:30


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ This weeks episode is focused on retention marketing: retargeting current users, emailing recent purchasers and app push notifications. Alice and Amber discuss the pros and cons to the different retention marketing methods - because it's not just about email... ------------------  Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Email marketing metrics - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Oct 27, 2021 5:48


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber shares some of her wisdom to talk through the best email marketing metrics to measure: what they mean and why they're important.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “My audits take 2-4 days" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Oct 25, 2021 45:55


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------  This week, the grooviest marketing gals around discuss all things audits. Amber and Alice share how to do an audit from start, to finish including document types and how to present your audit at the end.  ------------------  Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes TikTok |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

    Approaching potential clients - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Oct 20, 2021 5:05


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a croaky Alice talks about how freelancers can approach potential clients. She shares how to set a clear offering and the best mediums to find the right people.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “Facebook isn't what it once was" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Oct 18, 2021 42:22


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week is a chattier episode as we answer your marketing questions. We talk all things around marketing investment, improving engagement, and getting more support from your manager.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    PR vs. Digital Marketing - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Oct 13, 2021 4:09


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber discusses the differences between PR and Digital Marketing.  When it comes to digital marketing and public relations, people are often confused by the roles that each play. While they do share many similarities, there are some key differences that set public relations vs marketing apart.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “All the rumours are true" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Oct 11, 2021 32:28


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Like Lizzo once said, all the rumours are true! This week Amber and Alice dispel rumours to share what's new in social media. This episode includes a summary of the Twitter Superlike, Facebook messenger changes and even TikTok shopping. Download and listen to stay in the know!  ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Custom audiences - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Oct 5, 2021 6:05


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks about Custom Audiences - ones that are tailored to your brand. These could be you followers, website visitors or even people on your email mailing list.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “I'd love to see more Guerrilla marketing" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Oct 4, 2021 35:35


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week we're talking about Guerrilla Marketing… I know, we're drifting away from digital a little bit, because there's just so much we want to talk about! We chat about the benefits of Guerrilla marketing, how it integrates with digital and Alice gives some insight on her life of crime...

    Making the unsexy sexy - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Sep 29, 2021 3:53


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber shares how you can turn something boring into exciting content. We can't all work with brands that have super sexy products... it can make our job as marketers a little harder but nothing is impossible. Remember just because your product isn't sexy, doesn't mean your content has to be.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Talking to Amanda Perry, the Queen of Marketing - The Digital Marketing Babes Podcast

    Play Episode Listen Later Sep 27, 2021 61:24


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We spoke to the Queen of Marketing: Amanda Perry - founder of Soup Agency and the E-com Growth Hub.  Amanda shares her experience on scaling her agency during lockdown and her tips on staying on top of trends.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Before using Facebook Ads - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Sep 22, 2021 4:57


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice answers an important questions: what should I do before setting up Facebook Ads? Best practice means you need to have that conversion tracking and a spicy landing page that converts.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “All things Apps" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Sep 20, 2021 41:00


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Did you know by 2022 annual mobile app downloads will reach 250 billion? Oof. This week we're talking about Apps - how to make and market them! It's a niche topic, but we're here to do the work and bring you content that helps all of us learn and grow as marketers! ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    The creative block - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Sep 15, 2021 4:49


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber talks about the creative block - what causes it and how to get out of it. She's the Queen of Content so trust us, her advice is solid.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “Is marketing sexist?" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Sep 13, 2021 44:55


    Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they're imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week we wanted to "stick it to the man" and talk about sexist marketing... yep this episode will make your blood boil. Unfortunately, sexism in marketing has been around for as long as the industry. So how can we recognise it? And what can we do to stop it? Hint: listening to this episode is your first step...------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Finding clients - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Sep 8, 2021 6:25


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice shares her advice on how to find work as a freelancer: everything from having virtual coffees to utilising your network.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Freelancing chat with Albert, CEO of Underpinned - The Digital Marketing Babes Podcast

    Play Episode Listen Later Sep 6, 2021 58:51


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We spoke to Albert de Symons Azis-Clauson, the "ballet dancer turned entrepreneur". Albert is the CEO and Co-founder of UnderPinned, a platform that helps freelancers build their careers.   We talked about the amazing offering of  The Ultimate Guide to Freelancing course, want to take part? Sign up using our discount code DMBABES25 to get 25% off

    “Christmas is round the corner" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Aug 9, 2021 27:40


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Is August too early to talk about Christmas? If you think so, it might not be the episode for you... Amber and Alice talk about how you can plan content for the rest of 2021. ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Productivity in The Summer - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Aug 4, 2021 5:31


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, queen of procrastination, Amber,  shares her top tips on staying productive when you really wanna be sunnin' them buns.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “It's like normal networking, but digital" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Aug 2, 2021 34:51


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------With restrictions easing in the UK, we're talking about digital networking... great timing? This episode, we talk about how you can utilise online forums like Reddit and take advantage of virtual coffee meetings. The reality is, being able to network virtually removes any barriers like location and calendar-clashes, it's way more flexible.  So we think it's here to stay - hopefully this episode gives you some helpful tips for building your network virtually.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Client management - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jul 28, 2021 4:52


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice shares her best practice for client management, whether you're freelance or working in house, this episode has great tips for working with stakeholders.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Alice's Episode - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jul 26, 2021 37:37


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week, we're doing something a bit different... We often get DM's from you lovely lot, asking for our advice based on our experience. So we've decided to talk more about our marketing careers.This episode is all about Alice, she shares how she made the decision to become freelance and her feelings on £10k months.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    SEO Platforms - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jul 21, 2021 4:54


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks through the platforms you should be using to measure your SEO efforts and explains why they're worth your time.  Bing users, don't get annoyed, but Google is the star of this episode.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Amber's Episode - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jul 19, 2021 30:39


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week, we're doing something a bit different... We often get DM's from you lovely lot, asking for our advice based on our experience. So we've decided to talk more about our marketing careers.This episode is all about Amber, she shares how she made the decision to move into marketing, her experience working in a varied role and how she overcomes imposter syndrome. ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Surveys - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jul 14, 2021 6:53


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.   This week Amber talks (or waffles) about surveys.  One of our lovely listeners messaged in and asked us about surveys - what's the point? why should they be done? And what can be done with them?Amber answers all of the above, in an incredibly round-about way... hey, it's a great way to kill time, right?Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

    Dairylea Dunkers with Robin Gibson - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jul 12, 2021 32:15


    In this episode, Amber and Alice speak with Amber's manager, Robin Gibson.  Don't worry, Amber isn't in trouble (that we know of…) Robin is currently the Marketing Director of Kortext; prior to his current role, Robin held roles at Adidas, Samsung, ITN and more.Robin shares the steps he took to become a marketing director - steps that may help you achieve the roles you want AND he shares how Dairylea Dunkers got their name.  Connect with Robin:  LinkedIn   ------------------  Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

    Google Analytics Techy Terms - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jul 7, 2021 6:41


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Is there such thing as too much data? Maybe. Google Analytics is amazing for marketers, but it can be overwhelming. This week, Alice talks through some of the techy terms: what they are and when to be using them.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “It's more than showing up & posting" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jul 5, 2021 33:00


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This episode is about being strategic on social media , whether you're a small business or work for a large brand, every social account needs to have some form of strategic approach.  Amber and Alice talk about categorising content, social media audits and KPI's. ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    PASTA - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jun 30, 2021 3:41


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Amber talks to you about PASTA.PASTA  is a really effective marketing model that can help with your planning.PASTA breaks down the process into bitesize chunks, which is great because it helps enhance how simple and effective this model can be.What are you waiting for? Grab some pasta and listen to PASTA! Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “I love Nike, but I don't know why" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jun 28, 2021 34:00


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This episode is a review of Nike.. we're assuming you know who we're talking about, right? Alice & Amber review Nike's social media, content marketing, email marketing and their overall branding.  Whilst Nike have big marketing budget,  $39 billion big, they're definitely not perfect.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Digital Accessibility - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jun 23, 2021 4:45


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice talks about the ways to make digital more accessible:Are creators to thank for the rise of captions used on TikTok?Is Clubhouse chaotic? Can ALT text been good for accessibility and social SEO?Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "The Little Moons hashtag had 150 million views" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jun 21, 2021 17:55


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Do we all just follow the crowd?In this episode, Alice and Amber discuss the concept of social proof, which has been a common marketing tool for years (yes, way before social media)! They discuss the hype over Little Moons as a result of TikTok and the secrecy of the Tesla subreddit.  ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Imposter Syndrome - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jun 16, 2021 8:18


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Recently, a listener reached out to talk about imposter syndrome, so Amber wanted to share her own personal tale of imposter syndrome, as well as helpful tips on how to recognise it, and overcome it.Oddly enough, you're not alone in your feelings as an imposter; According to a 2020 review, 9%–82% of people experience impostor syndrome. The numbers may vary depending on who participates in a study, but wild, eh?Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “I don't think about AIDA" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jun 14, 2021 23:48


    Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------KPI? SOSTAC? AIDA? Alice and Amber are passionate about making marketing accessible for everyone, so this week's episode is all about Marketing Jargon. Alice and Amber explain the most common marketing terms, and discuss if marketers even think about them.  Do you think about these terms in your marketing role? Let us know! ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Confidence in meetings - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Jun 9, 2021 5:47


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her personal tips for how she's improved her confidence in the workplace, especially when it comes to presenting in meetings. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    “I'm selling my soul to Instagram" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Jun 7, 2021 44:27


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber chat to Max Gregory, Social Media Manager, Content Creator & Founder of 98 Digital. This episode explores the gender divide in marketing, because women make up 75% of the professional marketing population in the UK? But twice as many men reach Director level.Max talks about being a Freelance Social Media Manager and shares his insight on how we can stand out at marketers.   Connect with Max: Instagram | @98DigitalWebsite | www.98digital.co.uk------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Finance for Freelancers - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Apr 28, 2021 5:12


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her top financial tips for fellow freelancers. This episode covers:SavingSetting your day rateTaxes (ew)Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "What's your biggest weakness?"- The Digital Marketing Babes Podcast

    Play Episode Listen Later Apr 26, 2021 41:55


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber talk about share how they would answer some of the most popular interview questions that marketers get asked. Yes, that does include the dreaded: "what is your biggest weakness?" question.  Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Colin VS Cuthbert - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Apr 21, 2021 3:47


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Amber talks about one of her true loves... cake. Okay... Joke aside, but have you seen what's going on with Colin and Cuthbert? Amber actually talks about transparency in marketing and why it's good!#FreeCuthbertConnect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "I'm a slut for Innocent" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Apr 19, 2021 33:21


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber talk about:Mysteriously having sand in your bedElevated heart rate's from pizzaSuspicious marketing ploysOh, ad they also reviewed the brand Innocent's marketing strategy - from their witty tweets to their national campaigns.  Got a brand you want us to review?  Send your suggestions via InstagramConnect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    How to grow on TikTok - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Apr 14, 2021 5:22


    Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her tips on how to grow your TikTok. She spends about 2 hours a day on the platform, so we're taking her advice as gospel. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "I was shortlisted to be a model" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Apr 12, 2021 41:25


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, we decided to mix it up a little bit... Alice, Amber and Nayana sat down to have  a little informal catch up. Work updates, life updates and of course, our plans for hot girl summer.Follow Nayana on Instagram | @Nayananana------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Taylor Swift is the ultimate client - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Apr 7, 2021 5:00


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Big reputation, big reputation, oh Taylor Swift's got a big reputation... Why? Because she's the dream client for a marketer. Swiftie, Amber, talks T-Swift, her marketing magic and what you can learn! Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "Shawn Mendes and Camilla Cabello" - A PR Q&A - The Digital Marketing Babes Podcast

    Play Episode Listen Later Apr 5, 2021 34:57


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, Alice and Amber talk about digital PR (kinda).  We were also joined by a special guest, Lauren Miranda is VIP PR for Burberry! As always, this episode is rich with both good vibes and good knowledge, so have a listen and enjoy! (and if you're listening on Apple Podcasts, don't forget to give us a review!)Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Facebook Pixel - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Mar 31, 2021 5:30


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Do you want to know why specific adverts follow you around the internet?  This week, Alice talks about the Facebook Pixel and it's wizardry. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    "WTF is SEO?" - The Digital Marketing Babes Podcast

    Play Episode Listen Later Mar 29, 2021 17:45


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, Alice and Amber talk about SEO, the down with the kids lingo for Search Engine Optimisation. It's a topic we always mention but never go into... until now!As always, this episode is rich with both good vibes and good knowledge, so have a listen and enjoy! (and if you're listening on Apple Podcasts, don't forget to give us a review!)Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

    Facebook Advertising - The Digital Marketing Babes Podcast Snack Edition

    Play Episode Listen Later Mar 24, 2021 4:46


    About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week,  Alice talks about Facebook Advertising, and what makes a good Facebook Ad.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

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