Podcasts about growth hub

In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.We uncover five powerful conversion rate tips that can make an immediate impact on your results!Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you've learned right away.Let's get optimising!Want to work with Nick? Get in touch here - https://spec.digital/contactSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  If you use Shopify and Canva, this app will save you time! seguno.com/canva  Key Takeaways:0:00 Introduction & The Growth Hub3:48 How To Improve Your Conversion Rate5:23 Conversion Rate Tip #1 9:07 Conversion Rate Tip #212:46 Conversion Rate Tip #317:15 Conversion Rate Tip #419:35 A Challenge That Will Rocket Your CRO21:32 Conversion Rate Tip #5Support the show

In this episode, we spill the tea on how e-commerce has changed over the past two years. What's working, what's not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!Connect with Janis here: https://www.linkedin.com/in/janisthomasKey Takeaways:0:00 About Janis Thomas3:06 How E-commerce Has Changed In the Past 2 Years7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods11:18 How to Build a Lead Generation Campaign13:41 Where's AI Working & Not Working for Your Business?17:09 How Much of Your Business Is Adapting To the Future25:14 The Challenges In Business Right Now29:45 How To Talk To Your Customers37:33 How To Win With Youtube MarketingSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canvaJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Support the show

Ready to learn how to rank second on Google?We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We'll uncover:4:16 Creating A Brand That Cares8:50 How To Rank Second On Google13:33 The Winning SEO Formula for Things Outside The Obvious21:28 How To Optimise SEO Content29:32 Creating A Legitimate Brand33:51 What To Focus On Next For SEO36:51 How To Use AI for SEO Moving ForwardIf you're looking for practical, no-BS SEO strategies that are working right now, this episode is for you!

But is that really the end of the road, or is there something you can do to keep that client, maintain profitability, and avoid unnecessary churn? In this episode of the IT Experts Podcast, I sat down with our resident finance coach, Clare Elliott, to explore what MSPs can do when faced with clients who are reconsidering their contracts.  Clare works with MSPs every day inside the Growth Hub, helping business owners understand their numbers, optimise their pricing, and make better financial decisions. One of the key takeaways from our conversation is that if a client calls you to say they're leaving, it should never come as a surprise. If you've been proactively managing your client relationships, you should already have an idea of their situation. So, the first tip is simple but powerful—know your clients. Regular account management, consistent check-ins, and open communication ensure that you're never blindsided by a client's decision to leave. It also means you have a chance to address any concerns before they become deal-breakers.  Another critical point we covered is that MSPs must know their numbers inside out. Many business owners avoid digging into their financials because they find them dull or even intimidating. But the reality is, without a clear understanding of your profitability—by client, by service, and by contract—you could be working with accounts that are costing you money rather than generating it. Clare highlighted how important it is to track the profitability of each client, ensuring they're worth retaining. If a client isn't profitable, their departure might not be a bad thing. In fact, it could free up resources for better opportunities.  We also discussed the importance of value perception. Sometimes, when a client says they can't afford you, what they're really saying is they don't see enough value in what they're paying for. This is where proactive communication is essential. MSPs need to regularly remind clients of the benefits they receive—whether that's seamless IT support, cybersecurity protection, or increased business efficiency. If clients don't see what you're doing in the background, they might assume they're paying for less than they're actually getting. MSPs should be educating clients on the value they provide, whether that's through case studies, testimonials, or regular business reviews. The more you communicate your worth, the less likely a client is to see your service as an unnecessary expense.  One of the biggest mistakes an MSP can make when a client threatens to leave is resorting to discounts as a knee-jerk reaction. Clare and I both agreed that discounting is a dangerous path. It not only reduces profitability but also sets a precedent for future price negotiations. Instead, MSPs should focus on reinforcing the value of their service. If a client is genuinely struggling, consider restructuring their package rather than simply lowering the price. Having clear service tiers, such as a gold, silver, and bronze package, can help give clients flexibility while maintaining overall profitability.  Security also plays a huge role in pricing and client retention. I've heard from MSPs who still offer security as an optional extra rather than making it a non-negotiable part of their service. Clare made an excellent point—security should never be an option. MSPs that separate security from their core offering run the risk of clients opting out, exposing themselves to unnecessary risks, and blaming their provider when things go wrong. If an MSP isn't making security a baseline requirement, they need to rethink their approach.  Finally, we discussed knowing when to walk away. Not every client is worth saving. If you're constantly firefighting an unprofitable client or bending over backwards to accommodate their demands, it might be time to let them go. Business owners often feel nervous about losing a customer, but keeping a bad-fit client can sometimes be worse than losing them. By knowing your financials and understanding the true cost of service delivery, you can make confident decisions about which clients are worth fighting for and which ones you should let go.  At the end of the day, MSPs need to be proactive, data-driven, and confident in their value. If you're managing your client relationships well, staying on top of your numbers, and ensuring your pricing reflects your worth, you'll be in a much stronger position to handle pricing objections and client churn. And if a client still decides to leave, handle the offboarding professionally—you never know when they might come back.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.Key takeaways:0:00 Introduction1:15 Isabel on starting Akalia4:27 How Isabel bootstrapped Akalia7:28 The key principles to standing out in the fashion industry12:37 Designing products that sell17:15 How to create a profitable business19:27 The changing landscape of Social Media23:06 How to build an Affiliate Marketing strategy & team25:19 Building an engaged community28:21 How to manage returnsAkalia: https://www.akaliaofficial.comSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

I'm joined by fellow MSP Growth Hub coaches Stuart Warwick, Julie Hutchison, and Clare Elliott, as we reflect on the key takeaways from our January 2025 two-day intensive.  These intensives are the cornerstone of the MSP Growth Hub's Scale with Confidence model, bringing together MSP owners and leaders to reflect, reset, and refocus on their business growth. The January event was centred around the theme of ‘Harnessing Ambition'—not just setting strategic goals but ensuring they are cascaded throughout the entire organisation. This is where business owners can make real progress, ensuring their company, departments, and individuals are all aligned and working towards the same vision. When this is done properly, businesses accelerate growth, eliminate friction, and reduce stress for the owner and their teams.  One of the most powerful aspects of these events is the energy in the room. We had around 55 MSPs from all different stages of business maturity, but each and every one of them had a clear plan. They knew their headline numbers, their biggest challenges, and what they wanted to get out of the two days. And while there was plenty of networking (and cake!), this wasn't just a social gathering. It was a working event. In fact, we encourage attendees to take an extra decompression day afterwards to process everything they've learned and recalibrate their action plans.  A standout session from this intensive was our deep dive into transforming profits in 180 days. Clare and Stuart walked the room through a practical framework that got everyone thinking differently about their numbers. Many realised they had never truly understood their financial levers and wished they had brought their finance teams along—though, of course, this session was specifically designed for MSP owners to take ownership of their financial strategies. We focused on high-level principles of financial management, helping them understand how to improve profitability in a structured way that compounds year on year.  Another major highlight was Julie's session on identifying and developing future leaders within an MSP. So many business owners struggle with delegation and succession planning, yet they have potential leaders sitting right in front of them. The key is not just identifying technical skill but looking for people who genuinely want to lead. As Julie put it, if you don't give those people the opportunity to grow, they will find it elsewhere. She introduced a simple scoring system that helped MSP owners assess their teams objectively, ensuring they are nurturing the right people and not just promoting someone because they're the best technician.  A personal highlight for me was delivering the ICE Framework—a brand-new, practical system to help MSP owners escape overwhelm, find more time, and focus on the right activities. From time management to prioritisation and delegation, we crammed every ounce of value into this framework. The feedback was fantastic, with many attendees saying it was the missing piece they needed to create more headspace and get out of the daily firefighting mode. It's now a permanent part of our growth system, sitting in the Vault for members to access anytime.  What makes these events so special isn't just the frameworks and strategies—it's the shared learning. The room is packed with like-minded business owners who are all on the same journey, using the same language, frameworks, and processes. That alignment is what allows them to move faster, make better decisions, and ultimately compress the time it takes to scale. The discussions, the problem-solving, and the breakthroughs that happen in real-time are what make these intensives so impactful.  And the impact doesn't stop when the event ends. The ripple effect through MSP teams is incredible. We saw business owners leaving with a renewed sense of purpose, taking what they learned straight back to their teams, engaging them in the vision, and aligning everyone with the company's mission. We even had one MSP receive a thank-you gift from their team because they had gone back, implemented everything, and made such a difference to the way they operated. That's what it's all about—helping MSP owners build businesses that work for them rather than them being stuck in the day-to-day grind.  Looking ahead to our next event in May, we'll be focusing on ‘Amplifying Capacity.' This means going deep into team structures, operational efficiency, and leadership skills. We'll be tackling topics like how to get more from your people, how to recruit and retain the right talent, and how to eliminate the bottlenecks that slow down business growth. Expect practical workshops, panel discussions, and insights on everything from using productivity tools like Asana to maximising PSA systems. And, of course, Julie will be leading a powerful session on dealing with difficult conversations—something every MSP leader needs to master.  For anyone listening who wants to get more insight into how the MSP Growth Hub can support your business, we'd love to connect. You can take the Scale Your MSP Quiz or drop me a message on LinkedIn for a chat.  Running an MSP can be a lonely place, but it can also be an amazing place with the right support network. That's why we do what we do—to help MSP owners make a bigger impact, change more lives, and enjoy their business journey.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Want to double your Shopify revenue? In this episode, we're breaking down five powerful strategies that can transform your store's profitability fast. We'll cover:2:19 Six things to double your revenue overnight with Shopify5:10 How to improve your Product Pages on Google Shopping12:38 The secret to doubling your product prices without losing revenue16:11 How to actually WIN with pre-order19:50 The #1 payment tip we recommend to every Shopify store owner23:23 A Bonus Tip that could be a game-changer for your businessIf you're ready to take your Shopify store to the next level, this episode is a must-listen!

This month on the Cumbria Business Growth Hub podcast, we welcome Tracy Eyres, Senior Innovation and Growth Specialist at Innovate UK. In this episode, we explore how Innovate UK helps businesses drive innovation, the financial support available for Cumbrian businesses, real-world case studies of successful innovation projects, and opportunities for local businesses to expand into international markets. Tune in to discover how your business can benefit!   Learn more: https://iuk-business-connect.org.uk/

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.In this episode, we explore:2:27 Key considerations when optimising SEO and CRO4:21 The importance of seamless communication across teams7:06 How to drive and analyse A/B tests for better decision-making11:16 How to integrate Blog Content with SEO15:58 How to manage Inventory on Shopify16:44 Choosing the right site navigation to improve conversions19:46 The CRO secrets behind high-performing product collections23:24 A/B Tests for Page Speed and App Quality26:59 Tips To Improve Your Conversion RateWhether you're an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.Tune in for an inspiring conversation filled with actionable insights on growing a business the right way!

Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!Get a $500 discount with Sabir here: https://growthbysabir.com/winningSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Sabir5:15 How To Grow Your Business With Shopify Innovation11:38 An Integrated Guide to Selling Products On Shopify14:52 Conversion Rate: The Right KPIs for E-Commerce20:16 Should You Invest In Meta Ads & Paid Advertising?25:27 The One-Hit Wonders31:17 3 Key Points to Prioritise On Your Website Pages36:50 Clean Up Your Shopify App List!42:22 How To Fully Understand How Much Money You Make From Each Channel48:11 Who Should Be Using Pinterest?Check out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSupport the show

This month on the Cumbria Business Growth Hub podcast we're joined by Gemma Procter Sustainable Tourism Officer at Cumbria Tourism. We discuss food waste, its impact on he environment and steps businesses can take to reduce it. Learn about the national scheme 'Guardians of Grub' and the tools available to help your business reduce its food waste. Go to the Guardians of Grub website by clicking the link below It's time to rise up and tackle food waste • Guardians of Grub

In 2025, product reviews are more than just star ratings—they're the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We'll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what's the worst review for your business and how can you turn it into an opportunity?

In today's fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member's, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we'll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.Check out Bobo Design Studio here: https://bobodesignstudio.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Bobo Design Studio5:19 How to Build a One-To-One Relationship with Your Customer11:29 Marketing & Selling Funnels13:35 Talking To Your Customers & Creating A Real Time Feedback Loop17:32 The Process Of Mixing Ecommerce and Bricks & Mortar23:43 Gaining Inspiration From The Physical World28:19 How To Get That 2nd Order34:45 How To Reach Out To Your Customers Effectively40:30 Diversifying Your Sales ProcessCheck out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show

This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!This episode is packed with actionable insights and straight talk about what to expect in 2025. We'll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter. We'll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape. If you're ready for no-fluff advice to level up in 2025, this episode is for you!

Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition. Tune in for actionable insights that will help you thrive in the year ahead!Links to resources:GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/ Bloomberg Economics: https://www.bloomberg.com/economics OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.htmlSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Laurence2:49 The Economic Difference With US & UK Going Into 20255:52 How The Economy Is Influencing Supply Chains & Tariffs11:48 Where are the Opportunities For Retailers Right Now?23:31 How The UK Spending Market Is Shifting30:08 How To Price Your Products33:11 How To Win This Year39:41 How to Find Good Sources for Business/Market Data43:21 Shopify Connect for CanvaCheck out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSupport the show

This month on the Cumbria Business Growth Hub podcast we're joined by Claire Louise Chapman of the Shared Value Business. The topic of our conversation is Social Value. We discuss: definitions and differences between Social Value and Corporate Social Responsibility; the benefits of embedding social value into a business strategy; top tips for small businesses getting started; and how Social Value looks to evolve in the coming years.  Keep an eye on our website for upcoming Social Value training: https://cumbriagrowthhub.co.uk/grow-your-business/train-your-team?st=trainYourTeam Learn more about the Shared Value Business here: https://tsvb.co.uk/  

For our first episode of the year, we're excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth. They'll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!Check out Rainier Watch here: https://rainierwatch.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About David5:33 How To Enjoy Running Your Shopify Store8:40 Using Chat GPT To Streamline Your Business11:30 What To Focus On In 202518:30 How Customer Feedback Can Skyrocket Your Business21:00 How To Manage Email Campaigns with Shopify21:40 Creating A Community To Power Your Brand28:00 How To Manage Product Forecasting As A Small Business33:30 Surprising Marketing Strategies!36:19 What Does The Customer Actually Care About?42:50 Thank you tuning in!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

From elections around the world to records in both temperatures and renewable energy, 2024 has been jam-packed with extreme weather and climate news. Graihagh Jackson, Jordan Dunbar and an expert panel reflect on the key climate stories of the year. Dr Rose Mutiso from the Energy for Growth Hub reveals a ‘silent solar revolution' that has surged across rooftops in South Africa and beyond, helping the grid finally meet people's electricity needs. We discuss the rise of electric vehicles – but also, deforestation. And the BBC's Climate Reporter Esme Stallard explains why rising ocean temperatures are the red flag to which we should all be paying more attention. So, has 2024 been a good or bad year for the climate? Got a climate question you'd like answered? Email: TheClimateQuestion@BBC.com or WhatsApp: +44 8000 321 721 Presenter: Graihagh Jackson Reporter: Jordan Dunbar Guests: Dr Rose Mutiso, Research Director at the Energy for Growth Hub Esme Stallard, BBC Climate Reporter Producer: Sophie Eastaugh Production Co-ordinators: Sophie Hill and Katie Morrison Sound Mix: Tom Brignell and James Beard Editor: Simon Watts

As 2024 comes to a close, let's reflect on the wins, challenges, and lessons learned in childcare marketing this year. Whether you run a home daycare or a childcare center, I'm here to share how we've helped providers like you grow their enrollment, optimize their online presence, and master social media strategies. In 2025, I'm doubling down on helping daycare owners increase enrollment, boost their visibility, and build thriving childcare businesses. Join me as I outline the tools, resources, and community support we're offering through The Childcare Business Growth Hub on Skool. Listen in to hear: Success stories from childcare providers who transformed their businesses in 2024. My plans to provide more in-home daycare marketing strategies, social media tips, and tools to boost daycare enrollment in 2025. Why being part of a supportive community like The Childcare Business Growth Hub can make all the difference. Ready to take your childcare marketing to the next level? Join my free Skool community today and get access to exclusive resources and a supportive network of childcare providers. https://www.skool.com/childcaremarketing/about

We kicked off the episode with a bit of festive banter about Christmas indulgences, proving that even between the mince pies and wine, we're committed to helping you move your business forward. Stuart, ever the reflective one, shared his highlights of the year, starting with the remarkable growth of the MSP Growth Hub community. With nearly 50 MSPs now on board, the energy, vulnerability, and results in the room have been nothing short of inspiring. It's a testament to the power of shared ambition and the results that come when business owners start thinking differently about their potential and plans.  2024 has been a year of breakthroughs for many MSPs, and a recurring theme in our conversation was the transformative power of having a clear plan. Stuart and I talked about how, when MSPs stop thinking they've hit their ceiling and start stretching their thinking, incredible things happen. Whether it's through a business growth blueprint session or stepping back to review what's truly holding them back, the results speak for themselves. As Stuart put it, businesses grow to the size of the thinking of their owners—a powerful reminder to challenge yourself as you enter 2025.  One of the most impactful initiatives from the past year has been the distillation of the Growth Hub's trainings into simple, actionable frameworks. Stuart highlighted the new account management framework, which links strategic and tactical activities to drive meaningful results. It's about connecting the dots between numbers, people, and marketing to create a seamless asset in your business. Similarly, the Future Leaders programme, launching in 2025, is set to be a game-changer for MSPs. This initiative will help the next tier of leaders step up, taking on the skills and mindset needed to transition from technician to business leader. It's all about building the leadership capacity required to scale MSPs beyond the day-to-day.  We also delved into the importance of breaking down challenges into manageable chunks. Stuart's teaching background—yes, he was once a maths teacher—provides a perfect metaphor. Just like teaching kids to build confidence in maths by mastering small steps, MSPs need to simplify their approach to big challenges. Whether it's planning, implementing a PSA tool, or tackling sales and marketing, breaking tasks into smaller, achievable goals makes all the difference. We've seen this approach unlock massive wins for our clients this year, from those taking their first deliberate steps into leadership to others smashing their revenue targets.  The community itself has been a standout highlight. Stuart shared an anecdote about an MSP leader who used a creative reward—a luxury hotel stay—to motivate a team member. This small gesture transformed not only the individual's performance but also saved the business the cost of hiring additional staff. It's a reminder that leadership is about understanding what truly motivates people and tapping into that potential to achieve extraordinary results.  Looking ahead to 2025, Stuart and I are laser-focused on growing the MSP Growth Hub community and amplifying its impact. Together, we're creating a movement that changes lives, supports businesses, and brings a sense of fun and camaraderie to the MSP world. As Stuart often says, it's about helping more people, having a bigger impact, and enjoying the journey along the way.  If there's one takeaway we'd love you to have as you head into the New Year, it's this: be deliberate. Take the time to reflect on what you've been avoiding, what's truly holding you back, and what steps you can take to move forward. And remember, you don't have to do it alone. Join a community, find accountability, and surround yourself with people who will challenge and support you.  Thank you for letting us infiltrate your earbuds this year. It's been an absolute privilege to share these conversations with you, and we're so excited for what 2025 holds. If you've got a success story or want to be a guest on the podcast, get in touch—we'd love to hear from you. Here's to an incredible year ahead. Let's make it the best one yet!  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

In this week's episode, Craig and Roland unveil all the details about Hidden Gems' newest initiative, the Self-Pub Growth Hub. Launching in January 2025, this innovative service is designed to support authors on their self-publishing journey through regular video meetings focused on key topics. They explain how the program works, outline the three specialized groups available—Advertising & Marketing, General Self-Publishing Tips, and AI for Authors—and share everything you need to know about these dynamic and collaborative sessions. Being an independent author can often feel isolating, as Craig and Roland both know, having often emphasized how much their own careers have benefited from learning alongside their peers. Navigating the industry alone can be both daunting and limiting, but these groups are designed to help keep you on track through expert-led discussions that encourage collaboration and sharing among members. This format allows authors to network with their peers, explore the latest industry trends, tools, and strategies, ask pressing questions, and thrive within a supportive and engaged community.   Join the Self-Pub Growth Hub today! https://www.hiddengemsbooks.com/self-pub-growth-hub/   Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast  

In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we've got even bigger things in store for you in 2025!Wishing you a Merry Christmas, and we can't wait to see you in 2025!Key takeaways:0:00 A BIG Thank You6:02 How To Effectively Use Discounting7:45 Win Back Customers In January10:14 How To Achieve Steady Growth With Content Creators15:45 What Is The Best Social Channel Right Now?17:08 How To Make Viral Content20:25 Most Memorable Thing You've Seen From A Customer!22:15 Creating Luck: When Preparation Meets Opportunity24:08 What To Do If You Run Out Of Stock During Peak26:03 How To Nurture A Customer's Email List30:11 What To Expect When Working With Nano, Micro & Macro Influencers32:10 THE BLOOPER REEL!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our other awesome partners!Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Tisha Schuller welcomes Matthew Yglesias, journalist and writer at Slow Boring, to the Energy Thinks podcast. Matt is a veteran internet content creator with an expertise in American politics and public policy. He is also a columnist for political and policy opinion at Bloomberg and the author of several books including One Billion Americans: The Case for Thinking Bigger. Slow Boring is a daily newsletter about American politics and public policy that consistently ranks on Substack's politics top ten list. He also co-hosts Grid's podcast, Bad Takes. Matt has published articles for publications such as The American Prospect, The Atlantic, Slate, and Vox, which he co-founded and hosted The Weeds podcast. Matt received a bachelor's degree from Harvard University and currently resides in Washington, DC. Mentioned in the episode: Matt's compelling piece published November 12, 2024: A Common Sense Democrat manifesto. Matt's compelling piece published December 2, 2024: We need reality-based energy policy. Tisha's Both of These Things Are True newsletter published on November 21, 2024: Practical Environmentalism Is Inevitable. Energy for Growth Hub, a global think tank advancing data-driven solutions to end energy poverty and build a high-energy climate-resilient future for everyone. Watch the video on YouTube to see Tisha and Matt discuss The Moment. Subscribe here for Tisha's weekly Both of These Things Are True email newsletter. Follow all things Adamantine Energy at www.energythinks.com. Thanks to Kayla Chieves who makes the Energy Thinks podcast possible. [Interview recorded on December 4, 2024]

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Black Friday Introduction1:45 UK Sales Decline3:59 US Sales Surge7:31 The Growth & Benefits of Shopify16:43 3 Key Questions To Market Your Business21:10 How To Win Moving ForwardCheck out our other awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today's conscious consumers for scale.James also shares his insights on how to scale from £8 million to £20 million sustainably! Check out Rapanui here: https://rapanuiclothing.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Rapanui11:29 Making Sustainability Efforts Known16:19 How Do You Make Profit While Being Sustainable?20:42 How to Manage Inventory on Shopify28:00 Creating CRO Tests35:33 How to Manage Returns on Your Business41:48 How To Make Your Email Marketing BetterCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/Support the show

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You'll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction & About Brett4:04 What is Influencer Gifting?8:55 Rates & Gifting to Influencers14:24 How to Choose the Right Influencers for your Marketing16:50 What Small Businesses Need to Know21:35 How to Get Influencers to Work With You25:40 Expectations Of Working With Influencers32:00 Your Brand Is Not Your Own40:06 The Top 3 Mistakes Brands Make When Working With Influencers44:05 How To Reach Out To BrettCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.Check out Floof's awesome site here! https://floofcc.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 About Hannah & Floof Cotton Candy4:34 The Journey Of Floof & Developing The Products9:17 The Power Of Organic Marketing13:27 How to Manage Full Time Staff17:30 Bringing The Brand To Customers24:59 How To Manage A Small Business29:40 Working Directly With Shopify37:11 The Direction Of Floof Cotton Candy40:30 How to Manage Inventory on ShopifyCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.Check out Bellis Botanicals here! https://bellisbotanicals.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction3:13 About Brianca & Bellis Botanicals5:09 How To Turn Craft Into Commerce10:52 How To Tell Your Story Through Socials16:16 How To Increase The Value of a Product20:26 The Bellis Botanicals Social Media Journey23:36 What Makes a Video Go Viral?28:42 TikTok vs Instagram: Which is better?32:05 How to Balance Your Time With Your Business36:46 Putting Customers First43:00 Where Bellis Botanicals Is Going48:00 How to Connect with Influencers with ShopifyCheck out our other awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!EJ & Nick discuss;- Optimising your inventory purchasing- Stop guessing inventory & start using data- Want to increase your profit? Talk to your vendors!- Inventory strategies for PEAK- Getting sales without having any stock- How to plan for post-peak & how to put your plan into motionJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About EJ4:05 The Missed Opportunity On The Lead Up To Peak6:24 Building Good Relationships with Your Inventory Venders & Team14:23 Why You Can't Be Sitting On Dead Stock!18:04 Keeping Well Stocked During The Peak Season28:20 What To Do If You Run Out Of Stock During Peak32:10 Secure Your Space In The Line36:19 How To Continue Thriving In January40:13 How Far in Advance Are Companies Planning for the Peak Season?Check out our other awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

This week we are joined by Megan, Founder of Volashes.Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!Check out Volashes here: https://shopvolashes.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Megan3:47 Pivoting Out Of Covid10:01 Creating Behind The Scenes Content Successfully14:38 TikTok vs YouTube: The Social Media Landscape19:02 How Important Is Consistency?26:38 How Can Brands Use Social Media To Their Advantage?30:20 The Next Level Of Growth For VolashesCheck out our awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:16 How trueCABLE sells un-sexy products!7:29 How to Snatch Up New Customers12:05 Can You Use AI To Enhance Your Marketing?18:51 What Marketing Method Drives The Highest ROI?22:49 The Right Approach To Abandoned Checkouts28:35 The “No” Strategy33:50 How Can We Improve the Sales Cycle on Shopify?37:29 The Biggest Challenge For The Marketing Team42:21 How to reach out to trueCableCheck out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampBook your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!Check out Kims Custom Caps here: https://www.kimscustomcaps.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction5:28 What Was The Most Random Hobby You Had?7:30 The Combination Of Hard Work & Luck11:50 Using Social Media To Scale A Shopify Business17:22 How To Manage Your Sales Process22:27 What's Work On TikTok Right now?30:37 The Draw Of Showing Professionals At Work35:03 The Power Of Telling The Story Behind Every Product38:09 What Metrics Should Shopify Businesses Be Tracking?42:37 Engaging with Customers Through Social46:26 How to get your influencers to endorse your productBecome An Inventory Management Pro!Join the bootcamp & elevate your inventory game!Make More Sales With Email Marketing!Click here to learn more or claim your free customer analysis and strategy session;Influencer MarketingBook your FREE Influencer Marketing demo session with Afluencer here!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

In this episode we are doing something a little different...We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can't live without!Snaffling Pig: https://www.snafflingpig.co.uk/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can't Live Without41:49 What's to comeCheck out our awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do9:53 Content is King of the SEO Game14:28 Six Tips for Faster Page Speed in e-commerce20:12 How Google Is Watching Your Site26:41 9 Things You Need To Know Before Launching Your Website31:22 Schema & Collection Structure37:42 OutroCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!Portland Leather Goods: https://www.portlandleathergoods.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction4:10 How Portland Leather Goods Got Started11:37 Simple, but effective business advice21:58 How To Integrate With Google Ads31:11 CMO Network: Business Optimisation39:10 Empowerment at Work44:02 Limiting Beliefs47:38 OutroCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey takeaways:0:00 Introduction5:11 The Untapped Potential of Micro Influencers9:22 How To Reach Out Direct To Your Clients13:16 How To Work With Influencers17:00 How To Reach Out To Influencers21:06 The Story of 2 Fur Doodie29:46 How To Hook People In The First 10 Minutes33:30 How to Refer a FriendSupport the show

This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google's advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:22 What Does Good Look Like On Google?7:35 How does Performance Max work?13:48 Shopify Marketing: When to diversify17:47 Why Do I Buy From You?22:37 How To Increase Your Inventory25:46 Six tips for improving your PPC ROI34:38 The importance of keeping your teams informed41:27 Product and Campaign Split45:38 3 Things to Do Before Starting a New Account50:19 Brand vs Non-Brand Budget53:33 Thank you for watchingCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the Show.

In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys. Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!Clay Imports: https://clayimports.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 How to Manage Inventory on Shopify 0:44 Introduction to Clay Imports7:59 Deciding to move to Mexico & take the business online14:31 Reasons for moving to Mexico23:52 How to Build a Repeat Customer Business28:27 The benefits of speaking to Trade Customers34:27 How We're Using AI in Our Customer Service40:40 Online stores, AI, and the future of marketing46:11 How to get to know Influencers with ShopifyCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the Show.

In this episode, we learn how being a member of The MSP Growth Hub helped influence the transformation Simon's business. Simon shares how revamping his business model, making strategic hires and implementing robust systems allowed him to step back without sacrificing service quality or business growth. His story is a testament to the power of strategic planning and the right support, proving that MSPs can indeed flourish financially whilst achieving a better work-life balance.  Simon's journey with The MSP Growth Hub began in 2019. At that point, his business, which had been operating for over two decades, was feeling the strain of a classic owner-operated model—intense, hands-on, and leaving little room for personal time or strategic development. Cipher IT was a typical lifestyle business until embracing the structured support at the Growth Hub, which helped propel it into the realm of a 7-figure MSP. Simon credits the Growth Hub with providing the insights and accountability needed to pivot from daily operations to a more strategic role.  A pivotal element of Simon's success was adopting the "Owner Not Needed" philosophy, which is central to our teachings at the MSP Growth Hub. This approach focuses on building a business that works for you, rather than you for it. For Simon, this meant restructuring his team, delegating technical tasks, and stepping into a more visionary role, focusing on sales and future growth while trusting his team with the operational reins.  Throughout the episode, Simon discusses the specific strategies and changes that facilitated his shift to a four-day work week without compromising business performance or client satisfaction. His ability to maintain a 7-figure MSP while enhancing his quality of life is inspiring. It highlights the effectiveness of having a reliable team, understanding your business metrics, and having a steady flow of leads—all ingredients for a successful MSP.  Listeners will gain insights into how structured off-grid times, strategic team meetings, and clear delegation can transform an MSP from a demanding day-to-day grind to a more balanced and profitable business. Simon's story is packed with practical tips for MSP owners who aspire to scale their operations while also reclaiming their time—making this episode a must-listen for ambitious entrepreneurs.  Simon's journey from hands-on technical work to strategic management showcases the growth potential within the MSP sector when driven by informed leadership and robust support systems like those provided by the MSP Growth Hub. His success story not only motivates but also serves as a blueprint for other MSP owners aiming to scale their businesses to 7-figure revenues without sacrificing their personal lives.  For those looking to replicate Simon's success, the key takeaway is the importance of aligning team roles with business goals, focusing on strategic delegation, and making time to work on the business rather than just in it. Simon's transformation into a 7-figure MSP leader who enjoys a four-day work week is not just aspirational but achievable with the right guidance and mindset.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes. Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference! Wirth Hats: https://wirthhats.com/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction3:52 Worth Hats: A Headwear Brand12:17 How to Tell a Brand Story on a Website?21:15 What is a Mission for a Brand?26:55 Creating brand differentiation33:57 The Mission of Brand Marketing43:23 Ben's advice on starting a brand with purpose Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the Show.

In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.Discover how focusing on just these three key areas can transform your sales trajectory.Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcastClaim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key takeaways:0:00 Introduction8:11 How to get your audience to buy your product on Shopify12:36 5 Must-Do's for Growing Your Shopify Store15:58 How to Make a Profit on PPC19:47 Advertising Costs24:30 Email Marketing29:31 The Growth HubSupport the Show.

This week is your ultimate guide to scaling your food business online!We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.Tune in and take your food business to new heights! PhamilyEats: https://phamilyeats.ca/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey takeaways:0:00 How to Manage Inventory on Shopify3:57 Peter on his Online Food Business9:21 The Importance of Talking to Customers14:39 How Do You Bring Your Brand To Life?19:25 How to Sell a Food Product on Shopify26:30 The Psychology of Not Being Bored31:12 The Best Ways To Use Social Media For Your Business36:09 Leading With a Great Product42:44 How to get to know Influencers with ShopifySupport the Show.

In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brian4:36 What Is AI Good & Bad At Right Now?8:00 The Amazing Things You Can Do With Email Automation15:04 How To Segment Your Customers With Machine Learning21:25 Bulk Sending: Avoiding The Junk Folder27:15 How To Nurture A Customer's Email List30:25 5 Must-Have Reports for Shopify Customers36:24 How to Use Gmail's Throttling for Business Email40:39 How to Plan for Black Friday & Cyber Monday44:11 Shopify: What to Focus On This Year48:29 How to Reach Out to SegunoCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the Show.

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerSign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brett6:42 How to Win with Micro and nano-influencers10:10 What Is A Good & Bad Influencer Engagement Rate?16:32 Shopify Influencers: Long-Term Collaborations23:46 Do You Need a Micro-Influencer?30:05 Shopify Influencers: More Creative Control Than Brand Accounts37:43 How To Find Influencers41:46 How to Integrate Influencers into your Business48:00 How to use AfluencerWebsite: https://wwspodcast.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/Key takeaways:0:00 Introduction9:01 4 Tips for Starting Dropshipping15:05 3 Tips for Drop Shipping Business20:43 How to start and how to make it a success with Shopify27:29 Weather-proofing your Shopify Dropshipping businessWebsite: https://wwspodcast.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits. Tune in and equip your Shopify store for success with top-notch inventory management techniques!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction4:45 How to Plan Your Shopify Store for the Holiday Season?11:36 The Phycology of Shopify Inventory Management18:07 The symbiotic relationship of SEO and merchandising22:45 Ideas During Low Inventory Periods27:07 How To Do Shopify Loyalty Without Discounting34:46 E-commerce Startups: How to grow a business39:04 What Does ‘Good' Look Like?42:31 OutroWebsite: https://wwspodcast.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the Show.

With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we'll reveal how multi-site reward sites can amplify your reach and engagement!Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/Key takeaways:0:00 Introduction3:29 Why do customers buy your products?9:26 How can we use customer data?19:48 The truth about increasing sales24:46 How to increase average order value on Shopify30:01 AI product recommendations38:20 Leveraging Influencer marketing43:03 Multi-site reward sitesWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.