A new podcast series from global marketing and brand experience agency CSM Sport & Entertainment, hosted by Seb Coe. Aiming to provide insight and inspiration during the Covid-19 crisis, ‘Extraordinary Tales in Extraordinary Times’ will see high-profile figures from across the sport and business worlds share their stories with CSM’s Group Chairman.
Seb Coe is joined in the hotseat by Fred Whitfield, former President and Vice-Chairman of NBA franchise, the Charlotte Hornets. Key talking points include: the secrets to success as a sports agent; the birth of Nike Basketball; learning from Phil Knight and Michael Jordan; the uniqueness of the Jordan brand; transforming the Hornets; the NBA as America's league of the future.
Seb Coe is joined in the hot seat by Bill Beaumont; a man who has dedicated his life to the game of rugby, first as a player, and now as its chief administrator. Key talking points include: Wayne Barnes, Owen Farrell and protecting the value of respect in rugby; future proofing the global game; reflections on Rugby World Cup 2023; the uniqueness of a Lions tour; England 2025 & The Red Roses' Lionesses moment.
Seb Coe is joined in the hot seat by rugby royalty, Sam Warburton, to discuss his extraordinary career, during which he became the youngest captain of both Wales and the British & Irish Lions. Key talking points: - Battling captaincy imposter syndrome - Bouncing back from Rugby World Cup 2011 - Fulfilling a lifelong British & Irish Lions dream - His secrets to successful leadership - The current state of Welsh rugby - Player welfare and the emotional toll of pro sports
Seb Coe is joined in the hotseat by Sandra Stern, Vice Chairman of Lionsgate, to discuss her remarkable career in service to the small screen. Key talking points: 2.35: Journey into the TV world 17.23: Summiting a male-dominated industry 21.08: Blazing a trail for women leaders 26.54: The art of the deal 32.46: Bringing Orange is the New Black & Mad Men to TV 36.40: Streaming's impact on consumption 40.44: TV show marketing 53.01: Live sports rights
Seb Coe is joined by ICC Women's Cricketer of the Year, Nat Sciver-Brunt to discuss an extraordinary career; one which, in many ways, personifies the rapid growth of the women's game over the past decade. Key talking points: 9.45: Recollections from her debut in 2013 14.00: The 2017 World Cup win 18.00: Bridging the gap to Australia 23.52: Future of Women's Test Match cricket 27.42: Winning the inaugural WPL 33.00: International vs. Franchise 39.45: Her self-imposed break from cricket 45.18: Ellyse Perry
Seb Coe is joined by Red Bull Racing's Team Principal, Christian Horner, to discuss his extraordinary life at the heart of the world's most popular motorsport series. Key talking points: 9:20 – On retiring aged 25: “Montoya was absolutely, totally committed.” 15.33 – The early Red Bull years: “Helmut said I'll pay you per point we score.” 21.40 – Managing driver ambitions: “Our no.1 driver is whoever is ahead on the circuit.” 28.41 – Drive to Survive: “It's like the Kardashians on wheels.” 34.51 – On 2021 vs. Mercedes: “I felt slightly let down.” 44.19 – A woman F1 driver: “We could see one within a five-year period.” 45.20 – The race schedule: “Do we need to be there every year?” 49.33 – Horse play: “Bernie rang me the other day asking me when is your horse running?”
Seb Coe is joined by CEO of Max Siegel to discuss his career in sport and entertainment. They start with Max's formative years, and why sport was his sanctuary (2.20), before turning to his life in music (8.01). The conversation soon moves on to his recent career, from Max's time as the highest-ranked African American in NASCAR (13.15), through to his current role as CEO of USA Track & Field - including that infamous Nike deal (27.14). The conversation finishes with a look to the future (36.06), featuring comments on LA 2028, and the threats/ opportunities that may present themselves to the industry in the years ahead.
Liz Nicholl: The ‘Most Powerful Woman in British Sport' by CSM
Bubba Wallace: The new face of NASCAR by CSM
The Revolutionary Reimagining Women's Sport: Jon Patricof by CSM
Equality Champion, On and Off the Court: Billie Jean King by CSM
Cricketer to CEO, A First-Class Career: Matthew Vandrau by CSM
From Croydon to Cricket's Pantheon: Mark Butcher by CSM
Paving the way for golf's next generation: Annika Sörenstam by CSM
Paralympics to Powerlist: Ade Adepitan by CSM
The Soaring Springbok: Bryan Habana by CSM
Protecting the future of our Planet: Wendy Schmidt by CSM
The driving force behind modern British tennis: Judy Murray by CSM
The man spearheading LA 2028: Casey Wasserman by CSM
Running for double gold: Dame Kelly Holmes by CSM
Olympic champion to global sports leader: Angela Ruggiero by CSM
The man behind the swoosh: Phil Knight by CSM
Joining Seb Coe in this latest episode is Raha Moharrak, the first Saudi Arabian woman to climb Mount Everest. A role model for women across the Middle East, Raha pushes her mental and physical strength to the boundaries on every journey she goes on in life.
Joining Seb Coe this week is Unilever CEO, Alan Jope. As the world aims to cope with the Covid-19 pandemic, Alan Jope discusses how Unilever is managing the crisis, and how sport can help.
After guiding British Cycling to enormous success at the Olympic Games in 2008 and 2012, Sir David Brailsford opens up to Seb Coe about the highs and lows that comes with elite performance as well what it takes to win a Tour De France.
Dina Asher-Smith won Gold at the 2019 World Championships in Doha. However, her dream of bagging gold in Tokyo this summer was of course put on hold. In this episode, Seb Coe and Dina Ashe-Smith discuss the Olympics postponement, life off the track and a secret about her real name.
In just nine years, Formula E has gone from an idea jotted down on a restaurant napkin, to a truly global sport, attracting major automotive manufacturers, world-class drivers and sponsorship from leading brands. Seb Coe is joined by Formula E founder, Alejandro Agag
Covid-19 has rocked sport to its core, posing an existential threat to stakeholders across the industry. How will it bounce back? Throughout this series, CSM’s Chairman Seb Coe will be talking to people from the across the industry about their journey in sport, how this pandemic has affected them and the lessons we can learn from it as we ready ourselves for the ‘new normal’ we are all soon to face.