Launch Rebels Radio

What should an online course provide? If you’re like me, you know the answer is results. But it’s not as easy as it sounds to make an online course that gets people the results they want. So many online course orders go untouched, and the customer never gains a thing. How do we avoid this? Danny Iny is  the founder and CEO of Mirasee, and a leading voice in the world of online courses. In today’s episode he is sharing some of the biggest mistakes that you should avoid when creating your online course. You no longer have to wonder what you should be doing to improve your online course. Listen to these mistakes so you never have to make them yourself.

Getting publicity in the media can be a full time job, and no one has time for that. PollyAnna, a communication expert and journalist, knows the key to getting around that limitation: recurring media. If you want to get publicity, which is FREE marketing that puts you right in front of your IDEAL audience, checkout PollyAnna’s advice on how to get yourself some recurring media features.

Are you doing a video show or podcast for your business? You should be. Patrick Allmond is an entrepreneur with 20+ years of experience and he believes that every business owner should have their own show. With a show you can educate people and provide your own unique perspective. And this content is evergreen. There’s no reason not to!  If you’re looking for ways to optimize your marketing, this episode is for you.

Are you embarrassed about asking for help in your business? Do you find you spend more time doing things for other people than for yourself?   What can we as entrepreneurs do to get the help we so desperately need without feeling bad about it?   The answer is simple: We need to have courage.   Heather Hubbard is the founder of Simple courage, a storytelling media company, movement, and community. She teaches business owners how to be brave in their everyday lives so they can be successful and feel fulfilled doing work that THEY want to do.    As a business owner I know I find it scary to admit when I’m struggling, but whenever I do it pays off. I end up getting the help I need and I reach more people. It might seem embarrassing to admit when you’re struggling, but the truth is that everyone struggles and those of us who talk about it are the courageous ones.   If you're struggling with people pleasing and asking for help in your business, this episode is for you. You don’t have to feel so alone or stuck anymore.

I’ve been involved in dozens of launches and I’ve learned a lot from my experiences. But... Every launch comes with it’s lessons learned.  At this point, I think I’m just learning these lessons on a deeper level. It’s one thing to know that you should care for your mindset, leadership, planning, etc., but it’s a whole other thing to apply this information while you’re trying to scale your business. These five tips can serve anyone, whether you’ve launched a million times or this is your first time. I debrief after every launch and review my lessons learned so I can really learn them (so I don’t have to learn them again!) And hopefully this will help you avoid some of the common mistakes we all make when launching!

Why is it so important to learn to receive everything in our lives? Patty Lennon, a keynote speaker, coach, and best selling author that helps people create space for magic in their lives and businesses, found that everyone she met struggling in their businesses was struggling with their ability to receive. There is a kind of magic that comes with learning to receive everything: both the positive and the things we perceive as negative.  She’s seen people go from struggling to make a sale in 8 hours to making $20,000 in revenue just by deciding to go to bed and accept that they’ve already put in all the work they can. Opening up to receiving is the way nature intended us to be as human beings.  When we open ourselves up to affiliates we’re allowing ourselves to receive support, but that’s only one way that receiving can impact our businesses and lives.

Have you ever wondered how you can get your business into a big media outlet like Forbes? For many years I worked behind the scenes for Selena Soo and watched her students get a ton of media wins. I always told myself that I’d do it too someday, if I had the time to promote my own business. Last year was my time. I finally decided to go all in and really focus on promoting and developing my own business. I started out accepting a lot of podcast features and being a guest expert in groups. Here’s the thing, they weren’t huge outlets with the biggest audiences, but I took every opportunity I got. This year I decided to dream big and use the knowledge I had on media and the connections I have with Selena and Lynya Floyd and what do you know: We were able to make it happen! If you want to come along the journey and get more visibility for your business listen to today’s episode to learn more about how I got into Forbes and how you can get featured in the media too! If I can do it, anyone can.

Do you ever think to yourself “Why is this happening again?” If you have habits in your life you want to change or cycles you want to break you can probably relate to the feeling. I’m a deadline chaser, and no matter how much time I give myself for a project I always find myself running around last second to get everything done. Every time, without fail, I wonder why I can’t break this habit and get frustrated that I’m back in this position again. Laura Husson, who goes by Totally Laura online, is a certified subconscious transformation coach and expert who helps you get clear and unstuck so that you can create extraordinary success in your life & business. In this episode, Laura gives those of us who are stuck in our ways some advice on how to get unstuck and truly embrace who we are so we can be totally ourselves. If you want to shift your habits to lead a better life, you’ll love what Laura has to say.

In Episode 059 Juju Hook taught us how to pivot with mastery - which is taking skills from our old jobs to help us start off with an advantage in our new business. Josh Koerpel is a perfect example of what pivoting can look like and what it can teach us. Josh is the founder and creator of Firebuilders. IO and funnel mappy. He went from working in mechanical engineering to software development, which all started from… Sailing. I was so interested in his story that I wanted him to come on the show and share his experiences with you. He gives insight into the lessons he’s learned about life, work, and business from having pivoted very different careers twice.

As a values based business owner, your brand story is the backbone of your business. They’re literally the reason we start our businesses. “There was a moment where I was sitting in the public library in Portland, and I didn’t know how I was going to make rent the next month. I asked myself, ‘okay, what can I do?” My first step was to make myself a list of things to do, the first act of which was to text people I knew to see if anybody knew of a job opening. Even just texting three people was enough for me to know that something good was around the corner... Over the last few years I’ve seen partnerships change so many lives, including my own, and that’s why I started my Rock Your Affiliate Program. Our brand stories are really just the life changing moments that drive us and make us want to help others like us. Storytelling is NOT a self-serving act. In fact, when done right, storytelling can become medicine to those who hear our valuable stories. They connect us to our audience and help us reach the people who need our work the most. Jaya Rose is a Speaking, Storytelling & Visibility Coach for Impact Driven Leaders and Creator of the Speak Your Truth Movement. She believes that now it is more important than ever to claim your movement, share your story, and speak your truth.

I've always wanted to do everything by myself. Even as a kid.   If my grandparents tried to do the alphabet with me I would say “NO STOP! I do it I do it!”, because I wanted to do it by myself. I’ve always been praised for being independent, getting things done myself, and “doing it all”.    This is where one of my biggest challenges comes from (and I’m sure that you can relate to this too). Always being independent and wanting to do everything myself makes it incredibly difficult to ask for help.   Some of us don’t even know how to ask, and a lot of the time we can even feel selfish for asking. But here’s the truth...   When it comes to an affiliate program it’s not selfish to ask for help, it’s selfish NOT to ask.   When done right, your partnership program creates a quadruple win for you, your partners, everyone’s audience, and the world. If you don’t ask affiliates for help, all that winning won’t happen!    Whether you’re afraid to ask, or you’re really great at it and just want to get that extra boost, I’m here to give you the tools so that you can proudly say “I am worthy of support.” and get your affiliate program started.

What is the biggest challenge you face when it comes to launching? If you’re like me, it’s all mindset. Mindset plays a huge role in the well being of our businesses and launches. So many people are afraid of losing control during their launches, or looking stupid, or even playing all out in their launches. And if that’s you I highly recommend that you listen to hear some of Linda's frameworks and advice. Linda Perry is a master mindset coach and business strategist who believes that the key to a crazy successful business is putting mindset first. And in today’s episode we talked about: Learning to separate fact from fiction. Allowing yourself to ask for help. Remembering that every step is a step toward success, whether it’s successful or not. And understanding the difference between facts and the meanings we make out of them.

In today’s episode I’m answering three questions (submitted by students) about affiliate partnerships, making mistakes, supporting partners in launches, and caring for our mental health as business owners. I’m here to answer their questions and give my thoughts on saving time during a launch, reflecting on our mistakes, efficiently creating content for every launch mechanism, and supporting our mental health while running our businesses.

Wherever you are in the world, I'm sure you saw the horrific displays of white supremacy in the U.S. Capitol at the start of 2021. Quite frankly, it was all the more horrific because it was predictable. If we have any chance of making the world the brighter place that I know we all wish to see: full of equality, joy, and love for all people, regardless of how their body (earth suit) looks or who they love or where they were born, then we need to be actively working toward it. Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations (like the one we had in this episode). Her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. As business owners, it’s our responsibility to make a real shift in the way we work to contribute to making the world a brighter place for all humans.

Whether you’re changing your business offering, working through a rebrand, or you’re starting to feel disconnected from your work and looking to do something different, we’ve all been there when it comes to pivoting.   When you’re going in a new direction it can feel like you have to burn everything down and start again (trust me, I’ve been there). But the truth is, we’re never REALLY starting from scratch.    “Pivoting is not the same thing as beginning again,” Juju says, “It’s a new application of the same mastery.”    When I shut down my health coaching business (I helped women heal their gut problems for several years) and started building websites instead, I was able to build my revenue to the same level in a fraction of the time. And that’s because I already had some mastery of what it took to build a business.   Juju is a master at the pivot and she shares some deeply personal stories in this episode about what it means to completely change your mind while still maintaining equity and knowledge from your past experience.

During Happy Hour yesterday, I asked everyone to un-mute themselves and say those words: Thank you 2020. It was close to 50/50 with the number of people who looked at me in shock vs. those who were genuinely glad to be saying these words. There may have been a sarcastic remark or two. That’s okay with me. You’re always allowed to feel your feelings.  But if you’re open to the activity we did, I challenge you to write out 10 sentences starting with: “I’m so grateful for…”  In this time of reflecting, and making plans for the year ahead, it can be really easy to say “SEE YA, BITCH!” to what has been the strangest year for most of us. But I’m challenging you to take some time to reflect on the year in its entirety. What was your biggest win of the year and what was the biggest lesson you learned? No matter what your answers are, I want to say cheers to you. You’re amazing. This is how I end my year on a good note, and I hope you can also get something from this gratitude practice.

I’ve talked about slowing down and doing less a lot on this podcast, so it might sound counterintuitive to talk about fast tracking, but it turns out that we’re all on the same page. Terra and I both believe in having integrity and taking care of ourselves outside of business. It turns out some of us just work a little differently! Terra Bohlmann is a business strategist who helps female entrepreneurs accomplish in one year what would normally take them five-years. As the creator of The Business Map Method™, she has crafted over a hundred custom business models for clients who have gone on to build six and seven-figure businesses.  She shared the real secret to taking the fast track... slow down and serve yourself. Sounds contradictory, I know, but you won’t have the energy to go all in serving others if you aren’t taking care of yourself.

What do underwear and partnerships have in common? When a brand does them well, it creates a cycle of either repeat customers or repeat partnerships!  That’s a kind of no brainer fact but in this episode of The Laura Sprinkle Show, I’m going to break down what I call the “Cycle of Partnerships,” which is exactly how all my 6- and 7-figure clients have affiliates that go ALL IN on their promotions and come back for more every time they run another launch.

Getting featured in the media can lead to some big things for you and your business. I’m talking about new clients, amazing connections, and even $50,000+ in revenue (a true story Cher told me in this episode!).   Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories so she can play a role in reshaping how our society views social justice, give-back initiatives, feminism, and multiculturalism.   If you’re thinking “Is my story even interesting enough?” then you're asking yourself the wrong question. These questions are more along the lines of what you should be thinking:   What are some specific challenges I’ve overcome while building my business?  What did I do extremely well?  Why do I do what I do?

If you’re like me and you’re tired of receiving business cards (that always end up in the trash) and getting messages from people about their “opportunities,” this episode is for you. Scrap everything you know about networking because I’m here to give you the keys to running a successful business without having to cold pitch yourself or spending way too much money on marketing ads. The truth is, as online business owners, we don’t have a built-in system for making friends and creating real connections with like-hearted humans. And yet, partnerships are the foundation of every successful business.  The good news is that getting to know people is easier than it sounds (and it’s more fun!).

If business moves at the speed of relationships, as my mentor Todd Herman always says, then a mastermind is like a turbo jet for their growth.   This week I’m heading off to the final retreat of a mastermind with Kate Northrup and, though it’s wrapping up, the connections and building I’ve done over the past 9 months will last well beyond this container.   If you’ve been thinking about investing in a high-level mastermind, I absolutely recommend it. I also want to make sure you get an ROI on your (potentially many thousands of dollars) investment.   Remember: your wins should reflect both inner, potentially invisible growth, as well as external business growth!

Three years ago I walked into the most gorgeous room in Las Vegas. It had everything you’d expect in a casino ballroom, from elegant chandeliers to funky music, and even a tall bar with drinks going up as high as the eyes can see.  Then an amazing woman, Maya Elious, walked into the room. She was super put together, had on a fabulous dress, and radiated love: everyone was instantly drawn to her. We ended up having a personal conversation, and when the topic moved to branding and I realized how passionate she was on the topic, I knew she had to come on the show.  Though this episode was recorded back then, the lessons on branding apply more than ever today and we simply had to dust it off and showcase it once again. In this episode, we talked about what goes into building a personal brand that is powerful and attracts the right people into your world. Her advice is authentic, sincere, and encouraging and I can’t wait for you to hear her advice.

A few weeks ago my website went down for about an hour. My team notified me as soon as it happened but I sort of just shrugged it off. ‘It’ll be back on soon, we don’t need to worry about it’. Then the emails started coming in. I was shocked. I knew the website was down for about an hour, but I didn’t think it was a big deal. I underestimated my own business: and I’m not the only one. A lot of small business owners and entrepreneurs neglect their security. We say that ‘My business is too small for this to matter’, and that mentality is holding us back. Which is why I’m excited to introduce you to IT Security expert Chris Plouffe. Chris has been working in IT for over 22 years and is the CEO of Managed IT Services. In this episode, I talk to Chris about the common misconceptions that small business owners have when it comes to their IT Security.  Why does Chris think all online entrepreneurs should take their security more seriously? Because we’re holding ourselves back if we think we’re too small to make sure our doors are always open and easy to access. You can’t get people to come into your store if the storefront is closed, and our computer is our business home. So don’t take a chance on your business’ safety, but don’t live in fear either.  Chris is also a firm believer in knowing when to disconnect and follow our intuition. Learning a little bit about IT security will give us some peace of mind and room to listen to our gut. Let’s stay in control of our online world so we don’t end up being controlled by it.

There’s a growing culture around us that pushes us to believe we are too busy, and everything is too urgent, to take time for ourselves. Could the key to getting more done actually be doing less?  My friend and mentor Kate Northrup has helped me realize that what is actually urgent is remembering to slow down and take a little time every day to enjoy our lives. Don’t get me wrong, we still have to work, but as Kate says, work is less about what we’re doing and more about how we’re doing it.  Kate is an entrepreneur, best-selling author, speaker, and mother. She’s built a multi-media educational platform that reaches over 100,000 people globally and has committed herself to support ambitious women to light up the world, without burning themselves out. In this episode, we discuss her energy management practices that result in saving time, making more money, and experiencing less stress. Kate also explains what cyclic planning is, and how we can use it to optimize our work and happiness. 

I got pretty personal in this episode because it involves how we deal with our money and it turns out, we are emotionally attached when we decide a choice for our finances.  I can’t wait for you to meet Jacquette Timmons, an expert in financial behavior who believes that we don’t manage our money -- instead, we manage our money choices. Jacquette’s main focus is helping her clients make better choices with their money in order to achieve financial success.  In this episode, she helps us understand how behavior and emotions have an enormous influence over how we spend our money so that we can avoid repeatedly facing the same financial challenges.

It’s one thing to build and grow an audience, but when you cultivate an audience that’s obsessed with you (in a good way, of course!), your business will thrive. Those raving fans will eagerly purchase your products, become the best students and case studies, you’ll have more fun, and make more money.  But how do you do that? Well, that’s what this conversation with Melissa Cassera is about. Melissa is an expert in publicity, sales, and storytelling, as well as an accomplished screenwriter. She’s been around the block more than once, working with huge brands, small brands, and everything in between. In this episode, we talk about how to extract your own unique story that acts as a beacon to attract your dream clients and customers. They’ll see themselves in you and that’s when the obsession begins. 

Are you a YES person but feeling overwhelmed with everything on your plate and want to say no to projects coming your way? Or if you’re feeling a little scared and not sure if you trust your gut about a big decision in your business, this episode might help you explore that more so you can make the right decision for you.  I just went through my own process around this because we’ve been getting ready for our big launch next month and I just canceled it. Even though it was projected to be the biggest revenue driver of the year.  I was excited and a little nervous about this episode because I’m giving you a peek as to why I made this decision.  I can’t wait to show you behind the curtain and share my thought process on why I’m cancelling my 6-figure launch of Rock Your Affiliate Program.

Have you ever thought about doing a digital course for your business? If so, you’re going to want to listen because I think everyone should have a digital course in their product suite. I wanted to talk about this because after doing done-for-you work for the last couple of years, I knew I needed to build a digital course, and that’s how Rock Your Affiliate Program was born. Now I’m able to serve more people in a bigger way than I was with the 1:1 work I had been doing, and I want that for you too. 

I’m so excited to introduce you to Karen Sergeant, a Fractional COO who helps CEOs stop being the bottleneck in their business by helping them reimagine their internal operations and create customized best-practices for how to manage their projects, teams, and decisions. Karen is actually the one responsible for my affiliate partnerships journey, because she hired me to be the affiliate manager for Selena Soo’s affiliate launch for Impacting Millions, so I have her to thank for that.

I’m so excited for you to hear this episode with Andrea Sager. Andrea has a small law firm and helps small online business owners legally protect their businesses. Andrea and I have been friends for a long time. I’m an affiliate partner for her program, The Contract Vault, because having the right legal protection in your business is so important and so often overlooked.   I can’t wait for you to dig into this episode where we talked about how you can legally protect your business as well as your affiliate programs.

I’m excited to rescue this interview with business coach Jenny Shih from the 2017 archives! It’s such a good one if you’re a service-provider and want to sell more of your services or launch an offer that you can scale. Because the great thing about 1:1 services is that you don’t need to create a huge product or have a big launch to inject quick cash into your business.  Jenny Shih is a fantastic coach who helps her clients start, grow, and streamline a successful online service-based business without working a ton of hours or make huge sacrifices. Her philosophy is rooted in making money doing work you love while also living a life you love. I know you’re going to love this conversation.

If you’ve been following me for a while, you know how I’m all about living your values. In 2020, at the time of publishing this episode, with it being an election year, and also one that will go down as one of the most significant years in history, people are more socially conscious than ever, and we are voting with our dollars for the world we want to live in.  Which is why I am so excited to pull this previously unreleased episode from the archives, where I spoke with Kathleen Ventura about this very topic.  Kathleen Ventura is a conscious branding consultant, sustainability manager and TEDx speaker. She is a passionate environmentalist, feminist and advocate for plant-based eating. Kathleen supports leaders and businesses who understand that adopting a triple bottom line and showcasing social responsibility and sustainability as core components of their brand is what is going to give them a competitive edge and elevate their impact.   She is on a mission to equip and inspire all personal brands to become conscious entrepreneurs, and has a vision for leaders mobilizing an entire generation into action to solve current global challenges.  We recorded this conversation in 2018 but I think it’s even more applicable today. 

I can’t wait for you to dive into this episode with India Jackson, CEO of Flaunt Your Fire, where she helps brands amplify their influence. She’s also host of the five-star rated podcast Flaunt Your Fire, and is a co-host of Pause on the Play with Erica Courdae. We talk about relationship-building, attracting new clients, and common mistakes many people make with their business and how to fix them. 

I’m so excited to be diving into one of my favorite topics -- creating an affiliate program for your digital course. Today I’m going to be talking about 5 reasons you should at least consider creating an affiliate program to reach more people and make more money with your digital course.  For those of you who don’t yet have a digital course… whether you have 1:1 services, small group programs, or you offer 1:1 coaching, a digital course may be a great next best step for you. It’s a great way to leverage your time and reach more people.  In this episode, I talk a little about why a digital course might be right for you, and I give you 5 reasons why you should create an affiliate program for your digital course.

Today I’m so excited to introduce you to Prerna Malik, a gourmet copywriter and community management expert.  Prerna is the co-founder of Content Bistro and co-creator of Profits on Tap®, and is one of a handful of copywriters certified by the OG of conversion copy, Joanna Wiebe, and she’s worked with over 450 clients worldwide including some of the biggest and best names in the industry, like Pat Flynn and Amy Porterfield.  We had a fantastic conversation about, “What is conversion copy, exactly?”. We talked about how to do research for conversion copy, plus copywriting tips that you can use (even if you’re not a copywriter or aren’t ready to hire one) to make more sales and reach more people.  We also talk about what you can provide affiliates so they can sell for you, and some copywriting no-nos when writing launch copy.

Good copywriting can make all the difference in your business marketing strategy, but your copy is only as good as the voice behind it. In order for your copy -- whether written by you or a professional copywriter -- to resonate with people, it needs to sound like you. And this week’s guest shows people how to do just that by creating voice guides to help make their copy sound undeniably like themselves. Justin Blackman is a copywriter who’s a little bit extra (which I love!). In 2017, he wrote 100 headlines a day for 100 days. For PRACTICE. Over the last two years, he's written copy for 309 entrepreneurs and more than a dozen brands. This ridiculous experience (and mild obsession) has taught him how to analyze and mirror nearly every type of voice out there. It turned him into a Brand Ventriloquist, and he teaches other copywriters how to mirror their clients’ voices. People say he's pretty fly… for a write guy.

Doing business online can be tricky at times. You can earn a lot if you use it properly or get frustrated if you don’t. In this episode, online marketing strategist Lauren Pawell shares how she helps entrepreneurs generate, nurture, and qualify more leads online through high-impact marketing efforts. Lauren is very data-driven, which I love, and she talks about how tools like lead magnets, lead generation, and funnels in your online marketing strategy help grow your business.  As an online marketing strategist, Lauren has been featured in Copyblogger, Videofruit, appeared as a guest expert for 90 Day Year Live, Highbrow, The Office Talk Podcast, Freshbooks, Thrive Global, Female Entrepreneur Association, Dubsado, LeadPages, LeadQuizzes, Wordstream, BrandIt Girl, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites. She has also taught as guest faculty at the Laguna College of Art and Design.

When I first met Danika Brysha, I only knew that she was the CEO of Model Meals, a meal-delivery service of healthy, delicious food beloved by my former client, Amy Porterfield. We met because we’re in Kate Northrup’s mastermind together and I instantly understood that this was a woman who is up to big things. I love that she values freedom as much as I do, even though we’re also the kind of people who have 5 million ideas at a time… which kinda eats into that freedom. Creating the structure necessary to support freedom is something we’re both working on. And creating partnerships out in the world… actually starts with your own relationship with your body and your own self. I was so excited to talk to Danika about her geniusness around self care, creating partnerships, and running several companies while living a full life.

I’m so excited for you to listen to this episode where I talk to Mike Watts -- entrepreneur, speaker, and dad. He and his wife, Kate Northrup, have built a multimedia digital empire that supports ambitious women and helps them light up the world without burning themselves out in the process.  I first met Mike in the summer of 2014 in a little coffee shop in Portsmouth, New Hampshire. I was a health coach and people were asking me for advice on what probiotics to take, so we were meeting because I had signed up to be on his and Kate Northrup’s USANA team. Since then, I ended up moving to Maine and now I live about 20 minutes away from his family! Whenever you see Mike in person, he’s most likely surrounded by women. Clearly his wife, Kate, and their 2 adorable daughters, but in general Mike tends to run in the online business circles dominated by powerful women.  Mike’s a good friend and I know him to be both traditionally masculine and someone who can hold space for and express emotions, so I was really excited to dive into these topics with him! Plus, our conversations are always just so much fun… you never really know what you’re gonna get ;-) 

I’m so excited to introduce you to Kate Kordsmeier, founder of Root and Revel, and the Six-Figure Blog Academy. She’s also one of my mastermind sisters!  Kate was a freelance journalist who wrote for some of the top names in media today. She left her full-time career to become a blogger and created a six-figure blog within three years.  She now has a digital course that teaches people how to create the businesses of their dreams through blogging, and I can’t wait for you to learn how you can add another income stream to your own business with a blog.

Elaine Lou Cartas is a business and career coach who specializes in helping women of all color entrepreneurs land their dream career and business opportunities through authentic relationships, both online and offline, and serves clients in over 23 countries.  I love how she talks about nurturing people and building a multi six-figure business with a tiny list. This is definitely important, especially right now, when, at the time of this recording, we're not in person with people due to the pandemic.  Elaine definitely is super high touch, super high vibe. She's a super extrovert, but even if you're not an extrovert, you can definitely take a lot away from this episode.  Elaine also has a brilliant strategy for connecting with you after you've listened to it. I hope that you follow that strategy and reach out to her and I would love to know what you think about that. 

Laura Belgray used to charge $1,450 an HOUR for her copywriting services until she shut down that aspect of her business. The impact and, for goodness sake, MONEY, she’s created by being fully herself is truly incredible and so inspiring.  If you want to make “tens of millions of dollars” (you’ll understand that reference in the episode) or even just become a slightly better writer, please stop what you’re doing and listen to this episode right now.

I’m so excited for this episode with master copywriter Tarzan Kay. If you don’t know who Tarzan Kay is… where have you been? She’s a former copywriter-for-hire who now specializes in fun, more-addictive-than-Game-of-Thrones email copy. (And I would know because I read all of her emails and I’m totally addicted to them.) In our conversation, we talk about email, what you were put on this earth to do, the benefit of being polarizing in your messaging, launching, and being an affiliate partner. We even got a little philosophical and talked about Jesus and religion and spirituality, and so much more!  I know you’re going to love Tarzan after you hear what she has to say.

Amy Porterfield is everyone and their mama’s dream client… and rightly so. I was super blessed to be connected with her by Jill Stanton back in June 2019 when she was looking for an affiliate manager. To be honest, I had kind of heard she might be hard to work for. I don’t remember where I even heard that crazy rumor but honestly, I’m not surprised. Powerful women are often painted as “difficult” or “hard to work for.” The truth? She couldn’t have been any dreamier. Team Porterfield is TOP FREAKING NOTCH. Truly. Dream team on all the levels. I learned so much by being able to work with them and in this episode you’ll get to hear some of my top lessons from behind-the-scenes of her multi-million dollar launch.

In this episode we’re going to dive into all things LEAD generation. A lead is someone who comes into your world before they buy from you. A potential customer. I you had a storefront, they would have walked in your door but not necessarily purchased anything yet or put anything in their shopping basket. They’re checking it out and feeling out your vibe! No leads means no people hearing about the amazing work you’re putting out into the world. In other episodes (like one coming out shortly with marketing expert, Lauren Pawell), we’ll talk about how to generate more sales from the leads you’ve got (or the people already in your store). But right now, I want to talk about how to get people inside your virtual store in the first place!

My guest on this episode is Dr. Elizabeth Cohen, divorce expert, but this episode is relevant to you no matter if you’re single, hitched, or somewhere in between. If you’ve gone through divorce, or any major life change, you will relate to what we talk about and find solace in her words.

In this episode, I talk with digital course expert Billy Bross about online course marketing & the state of online courses in 2020. Billy Bross is an MBA turned marketing consultant. He specializes in helping online education companies and course creators enroll more students and grow their business. Billy got started by selling his own home beer brewing courses and has now worked in over 50 niches.