Podcasts about prerna malik

Welcome to a new season of STC after a break of several weeks. I'm excited to be back with new sessions! Today's topic to explore is the all-important question of why some offers sell well and others flop. I'm joined by my friend Prerna Malik!Our Featured GuestPrerna MalikPrerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You'll find our conversation informational and inspirational. Prerna's Website and Free Email CourseYou'll Learn:What is an offer? (and what is it not?)Five key elements to an offer:The core offerYour unique mechanismTrust buildersDesire driversObjection demolishersPrerna's top three conversion secrets to strong offers:Lead with emotion, simplicity, and clarity.Use specific messaging and positioning.Use user-based urgency.Maximizing the impact of your copy on your audienceThe most common mistakes entrepreneurs make in their offersA conversion mistake most people make without realizing itThoughts on bonus offers: “Every bonus should have a purpose; otherwise, it's just fluff.”Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind. Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky. Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.  In this episode, you'll learn about how to sell in a way that you would want to be sold to, Prerna's 6C framework for an effective welcome sequence, and why you should not use generic email templates. Key points discussed include: Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience. A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings. Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale. Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping. Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails. Space out your welcome emails: Send them one day apart to improve deliverability and engagement. Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable. Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience. Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened. Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience. Connect with Prerna Malik Website | Instagram

Understanding and articulating one's niche has never been more crucial in this crowded marketplace. The conversation with Prerna Malik, from Content Bistro, underscores this necessity in business, emphasizing that "connections lead to conversions." Prerna stresses the importance of being up-front with intentions, especially when offering free content through webinars or summits. Avoid the old bait-and-switch routine by instead being honest about selling points later in a marketing event. Want a fresh look at launches and selling? Check out Prerna's opinions about zero-funnel sales!Now is your chance to take practical tips out of a conversation, overcome the entrepreneurial trauma we have been exposed to, and start growing out of the toddler phase of your business.Rediscover genuine connections and going back to basics with networking.As Kellee believes, a world brimming with successful creators is one enriched by the diversity and inspiration.What would you do if you knew you could not fail? Rethink the possibilities with your Creative Business in 2024, let's create Big Audacious Dreams together!✨Download my free guide: 100 Ways to Build Your Creative Business TodayFor transcripts, more links mentioned in the episode, and for the full episode show notes

In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.

Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she'll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. In this episode Carl White and Prerna Malik discuss:Why so many people groan at the term “email marketing”What makes email for a practice effectiveEmail tools she like for private practice owners Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. Constant Contact EmailWe are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.  If this catches your attention and you'd like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we'll earn a small commission if you use it. Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started. Connect with Prerna MalikWebsite https://contentbistro.com/newsletterInstagram https://www.instagram.com/contentbistro/LinkedIn https://www.linkedin.com/in/prernamalik/ Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Feel like your copywriting business needs a tune up? Like if you made just a few intentional tweaks (think: to your pricing, business model, processes, or strategy) that you could FINALLY unlock the path to reach your next goals? Then it's time you hear from the sought-after copywriters and Founders of Content Bistro, Mayank and Prerna Malik who have over 15 years of experience in the Copywriting Industry. And if that's not impressive enough, their client portfolio includes some of the brightest names in the industry, such as Pat Flynn, Vanessa Lau, Joanna Wiebe, Amy Porterfield, and others! 

Send us a Text Message.Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you're struggling with what to say, how to say it, or even why you're sending emails in the first place. It's easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results.But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost your sales? Sounds too good to be true? Trust me, it's possible!In this episode, we explore the game-changing concept of Nurtured for Sales newsletters, a secret funnel that runs in the background of your business, helping you convert leads without the stress of constant live launches. And who better to guide us through this topic than Prerna Malik, a seasoned conversion copywriter and co-founder of Content Bistro. Prerna shares her expert insights on how to craft emails that resonate, nurture, and ultimately convert, all while simplifying your email marketing process.About Our Guest: Prerna MalikPrerna Malik is a Copyhackers-certified conversion copywriter and the co-founder of Content Bistro. With years of experience and a knack for crafting high-converting copy, Prerna has helped countless entrepreneurs turn their email lists into profitable, engaged communities. She's the strategist behind multiple million-dollar launches and six-figure evergreen sales funnels, and she's here to help you do the same.Explore more of Prerna's work: https://www.contentbistro.comUnlock the power of your email marketing with Prerna's insights: https://www.contentbistro.com/blogTune in and discover how to transform your email marketing from a source of stress into a streamlined, sales-driving machine.

This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/  Follow them on Instagram https://www.instagram.com/contentbistro/ And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/      Find Rachel www.rachelsmith.com.au     Find Lynne www.lynnetestoni.com     Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Brandee Gaar talks with Prerna Malik, an incredible copywriter and co-founder of Content Bistro, on how to create post-wedding campaigns to increase the lifetime value of clients. Prerna, a recognized conversion copywriter, emphasizes leveraging five potential post-wedding campaigns: Review and Referral, Upsell, Cross-Sell, Flash Sale/Seasonal Sale, and Anniversary campaigns. Prerna also stresses the common mistakes and best practices, which can make these efforts more successful.=========================EPISODE SHOW NOTES BLOG: https://brandeegaar.com/218=========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/accelerator =========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd =========================Join us in Austin Texas June 3-6 2024 for the Wedding Pro CEO Summit!!! Register Here!!!Support the show

In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&As in the Being Freelance Community.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook'- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS?2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE?3. ARE REGULAR BLOGS STILL WORTH DOING?4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST?5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE?6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE?7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES?8. WHAT MAKES A GREAT SALES PAGE?9. IS EMAIL MARKETING WORTH DOING IF YOU'RE NOT A GOOD WRITER?10. ANY TIPS FOR HIRING OTHERS?11. ANY TIPS ON COMING UP WITH CONTENT IDEAS?12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?Join the Being Freelance Community and catch full video replays of these and many more Q&As!

Meet Your Audience Where They're At Course creators…I don't want you to create a course with incredible value and an entire launch strategy WITHOUT understanding your audience. My guest today, Prerna Malik, genius copywriter and launch strategist, shares actionable strategies for how to meet your ideal student where they're at in the customer journey and structure your sales sequences intentionally. You'll want a notebook for this one!

In this episode, learn from Prerna Malik on how to create sales pages that turn visitors into buyers.What we chat about in this episode:-The importance of having strong copy and content-The 6 sections that a sales page must have-Mistakes to avoid in each section of your sales pageAbout Prerna:Co-founder of Content Bistro, creator of Ready-to-Sell ™ Prerna (pronounced “Prayer-na”)  is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew ® process for writing sales-spiking copy that balances persuasion AND personality with the precision of conversion science AND sales strategy ensuring you get the ROI your business deserves.She has written for some of the best names in the industry such as Pat Flynn, Vanessa Lau, Tanya Aliza, Joanna Wiebe, Amy Porterfield, and others! And been the strategic, wordy brain behind several 6-figure and 7-figure launches. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. CONNECT WITH PERNA: INSTAGRAM: https://www.instagram.com/contentbistro/WEBSITE: https://contentbistro.com/CONNECT WITH HOLLY: TEXT HOLLY: 614-810-4236 or click hereDOWNLOAD THE SIDE HUSTLE STARTER KIT: https://www.hollymariehaynes.com/starterkitTAKE THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

The action steps every course creator needs to up-level their promo This episode of our Launch Series shows you tangible steps you can take to up-level the promotion of your online course. Whether you're weeks away from your launch or already mid-launch, it's never too late to create a strategy that works. You'll learn how your promo will benefit from simple, yet powerful pivots to engage students and enroll new ones.

Salma Sheriff is an award-winning Brand Strategist, Web Designer and Launch Director. She works with impact-driven creative entrepreneurs, coaches and course creators to build captivating brands, high-converting websites, and automated sales funnels to generate consistent leads and clients. She has worked with six and seven-figure entrepreneurs with tech and launch support for their high-end programs to generate successful five-figure launches. Salma also provides coaching programs and courses for service-based providers to launch and scale their business and become financially independent. Her work has been featured in Rising Tide Society, Thrive Global, Better Homes & Gardens, Homepreneur and many more. She has worked with industry leaders and experts like Shay M. Lawson, Tiyana Robinson, Brad Bizjack, Prerna Malik, and dozens more. Her mission is to help aspiring and established women entrepreneurs become the go-to experts in their niche and to provide resources & support to scale their business. Here's what we covered on the episode: Salma's Start to Business How Salma and I connected online through a mutual friend Salma shares that her degree is in computer science & engineering, and while she has a love for tech she is also passionate about crafting DIY creations, crochet products, etc, so during her post-graduation she decided to start a blog to showcase the designs she had done during school  To create her blog, Salma used BlogSpot and started posting pictures and writing about her designs; she slowly created a brand behind the blog and turned it into a profitable business where she sold her DIY and crochet products   Another love of Salma's is planning and organizing, so when she saw a trend in home & organizing planners, she started designing digital planners and sold them on Etsy Salma's DIY & crochet business plus her blog went on for about 3 years, and during that time she launched many things including branding, how to grow your business and social media marketing  After running her business for about 3 years, Salma came to the realization that it was time to help people who are where she was was 3 years ago with the experience she had gained  Salma Sheriff Designs + Getting Clients In December 2016, Salma Sheriff Designs was born and Salma started offering branding and website designs with the mission of helping other aspiring women entrepreneurs to launch their brand and online business so they can create a digital footprint to share their expertise and sell their own products online    How Salma still crochets for friends and family that ask, but doesn't do it as a business anymore In October 2016, Salma was transitioning her business from a product based business to a service based business and found it difficult for the first few months to know what steps to take to pivot her business and get her first client  The story of how Salma got her first client by connecting through a Facebook group and how this client is still a client today and one of her closest friends in the business industry  When Salma replied to her first clients post on their Facebook group about needing a designer/developer she didn't have a website or portfolio so she created a PDF of what she had and created some designs for them because she didn't want to give up; they were impressed and hired her for their project When Salma first started her business, her plan was to only do graphic design services, but it slowly changed into designing websites  Now what Salma offers is a complete brand identity package, which includes design and strategy, she offers complete website design & development services, and says along with that she's started offering launch services Salma's Ready-Set-Launch service is a complete A-Z of setting up the design and tech for anyone who is launching a high-end program, course, or digital project  Why Salma offers the tech implementation along with design services is because she really wanted to blend her two passions of design and tech into one  Taking Advantage of Opportunities + Social Media Marketing When Salma sees an opportunity online to nominate your work or have an article featured somewhere, she jumps on it and explains the processes she had to go through to be picked and featured in Rising Tide Society and Better Homes & Gardens  Locally, Salma was awarded the best brand strategist in the Homepreneur Awards, where they had around 6,000 applicants and explains the process she had to go through for that award If you're listening and have the opportunity to nominate yourself for something similar, Salma says just take the step and do it because when you trust yourself and your work, there's nothing stopping you   Salma shares what's coming next in her business and shares that has always envisioned building her coaching program to help aspiring designers; she currently has courses for entrepreneurs but wants to help aspiring or established entrepreneurs in the design industry to help them grow their business  When Salma first started, she never reached out to others by DM about her services because she believes in making true, genuine relationships/friendships and then talking about business from there  At first, Salma utilized social media marketing, specifically Facebook because that's where most of her target audience lived and what she would do was comment on posts that talked about needing a service she offered and shared her portfolio with them  Salma has people reach out to her based on her content that she writes herself – she creates value based posts that make people realize she is the expert in that area  Right now, the business Salma gets is through content marketing, referrals and email marketing  Salma explains how she started using Instagram as a platform to share her content as well and says she likes to try different things and see what works best for her, like the use of stories and reels  How it took Salma a lot of courage to do reels on Instagram and gained her confidence from showing up on Instagram stories  One thing that helped Salma with Instagram reels is joining a challenge where she had to post a story each day, which resulted in her doing reels, which were very information & value based and not about herself to start  For those who are nervous about doing reels, Salma suggests doing them for yourself first and saving the video until you're confident enough to post it or says you can record your screen or what you're writing so you don't have to show your face  How you should show up consistently online, trust yourself, and trust your work – Salma says if you're holding yourself back, just think about what it could do for others and put it out into the world   Connect with Salma on Facebook, Instagram or check out her website – If you have any questions make sure to reach out because she would love to connect with you   Links mentioned:   Salma Sheriff Designs Website   Salma's Ready-Set-Launch Service   Connect with Salma on Facebook    Connect with Salma on Instagram  Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Co-founder of Content Bistro, creator of Ready-to-Sell ™, and co-creator of Profits on Tap ®, Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and others! She is a Copyhackers-certified conversion copywriter and uses her proprietary Connection-Conversion™ framework and Conversion Brew ® process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world. Here's what we covered on the episode: How Prerna Got Started in the Online World + Copywriting () How I've known who Prerna was for 3+ years and how I really got to know her work through The Copywriter Club and how we met in person last year  Prerna sent me a pdf of all her services, which is brilliant so I asked her to come on the podcast to get into the nitty gritty of that because it's such an underrated thing people can be doing to make it easier for people to hire them  How connecting with others in your industry is important and you should be intentional about it  The story of how Prerna got started online as a mom blogger, from there her and her husband decided to go into business together, they started with business blogging and social media management—at that point copywriting was not in the picture  About 6 years ago clients started asking if they would write sales pages for them, or since they had done all their blogs they asked them to write their emails, so Prerna said yes but she needed to learn how Prerna tells us how she started learning from the Copyhackers with Joanna Wiebe, read all the books, and took The Copywriter Mastermind, that had a certification attached to it, which was hard to earn but very worth it she says  Building Relationships Through Social Media () How Prerna loves copywriting because she can see the direct impact it has and because there are so many opportunities within copywriting  The reason Prerna loves social media is because she feels like it's her own social circle even though she doesn't live in the same country as most of the markets she's working in—she loves making relationships through social media When Prerna gets on Facebook, she pictures herself walking into a cafe where everyone knows your name and takes the time to have a conversation with you Prerna says her husbands approach to social media is very business based, which is okay and says if that's your style; do social media in a way that works for you—don't try to fit yourself into a mold that's not you If you are on social media for your business, Prerna says it's important for you to show up consistently, show up authentically, be transparent, and not be afraid to voice your opinion, which she admits took her a while to get used to  Content Bistro's Unique Process for Bettering Customer Experience () They have a menu of services for their business, Content Bistro, and Prerna shares that they have a whole copywriting team that works on the copy and marketing but says they have a food angle as well with all their services  The idea behind their menu of services pdf and branding of their business was to add another layer when filtering for prospects—by sending prospects a menu of their services it makes it easier for both sides to tell if they will be a good fit  Prerna shares that their pdf of services includes their packages, their process, client testimonials, mini case studies, etc How Content Bistro serves two different audiences, those who need copywriting and service providers and how they created separate pdfs for each audience so each only gets the information they need  If you're a designer, Prerna recommends creating a pdf of services because it helps you streamline your process and makes for a better client experience  Prerna compares her service pdf to a website sales page, but more concise because it tells the prospect what the package is, who it's for, what you get, why you need it, an estimated timeline, testimonials, pricing and more When Prerna and her husband were brainstorming ideas for their business name, they wanted to blend their love for food and their passion for writing, which is how they landed on Content Bistro and now all their services have a food connection Prerna shares that coming up with names for their services is one of her favorite things to do, and says she has a document with different categories of foodie themed words and marketing words to help her come up with the names  Prerna says that it's important for service providers set themselves apart and says you can do this by making your processes easy for you to show up, serve and by making it easy for people to work for you  Connect with Prerna on Instagram or on their website    Links mentioned:   Content Bistro Website    Ready to Sell   Copyhacker Website   Copywriting Services for Course Creators    Connect with Prerna on Instagram   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

In This Episode:    Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers.   They're also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses.   They've worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others!   They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food! (Sounds like our kind of people!)   Today we talk about getting strategic about your profits and mindset, scaling on your own terms, running a business Internationally, and how to grow your business while scaling back the hours you work.   Episode Highlights   How chronic illness forced Prerna and Mayank to launch their own business  Their system for finding international clients while based in India How they moved from “content creation” to sales copywriting (and why they made the switch) Scaling your business on YOUR terms (and doing it sustainably) How they scaled BACK the hours they worked without sacrificing growth in their business  The 3 key areas of your business to focus on if you want to work LESS hours while your business continues to grow How to be intentional and strategic about building profits in your business (and you don't need to be an accounting whiz)   And plenty more along the way. Get the resources mentioned in this episode below.  

This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro! Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others! She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. Before we dive in, I wanted to share about a masterclass I'll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success.  Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training.  In this live masterclass training, you'll learn: What you need to have in place before implementing a PR strategy What mindset hurdles you will need to address prior to attracting media attention and being visible The 5 P's of PR: what to know about the media industry and how it works The secret ingredient to every pitch and how to know what the media actually wants How to make the most of your media pitches and mentions (even if you don't get featured) Plus a Q+A where you can ask me anything! If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets. And you're tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it And you… You have a clear message that will be impactful for people
 You know exactly who your audience is
 and who you need to be in front of Your offerings (whether it's a service, course, membership, or program) are in place and proven results Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings You may be a perfect fit for our done with you program, the Amplified Expert Academy. This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support. If you want in for this masterclass and are ready to stop being the world's best kept secret, head to brittneyllynn.com/apply to learn more and apply for the program. In today's episode, you'll find out: How Prerna got started in copywriting The best copywriting tricks so connect more deeply with new website visitors Two common copywriting mistakes people make What it's like to join a community of your competitors How to go from blah to amazing FAQs on your sales pages How to use testimonials throughout your copy How to reduce resistance from a potential customer Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Content Bistro Website  Follow Prerna on Instagram  Follow Prerna on Facebook  Join their Facebook community for entrepreneurs Copyhackers Learn more about the Amplified Expert Academy program

There comes a time in your business when you're able to choose who you work with. Maybe you've already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who's more known than you to trust in your services?    Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.    I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn't their first language, but already back then they were working with clients in the US, Canada and Australia.    When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.    Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.    In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.    Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!    “Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik     In this Episode of The Sigrun Show: How Prerna and Mayank started their copywriting business  The difference between cold and warm outreach  How ‘prepared pitches' work best and can lead to referrals  What turned Prerna and Mayank's business around  How to land clients from all over the world  Joining a potential client's community  Working together as husband and wife  The Content Bistro's products  How to get out of the 1-1 hamster wheel    Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.  How to Land Dream Clients Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here's what worked for them:    Step 1 Start with prepared pitches. Learn about the business of the person you're reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client's business. In your pitch, come up with a specific way your service can help. Don't fear to reach out and don't be insulted if there's no reply.    Step 2 The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.    Step 3 The connection you forge with your dream clients should be genuine and built over time. Don't just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you're doing and see your success. As soon as you feel you can add value to their business, pitch your services.  How do you connect with your dream clients? I'd love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free 5-Day Online Course Have you already signed up for my free 5-day online course?  If you're not sure which steps to take to build and grow your online business, this is for you.  Whether you're just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet.  From January 11th to 15th, I'll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more!  If you're ready to take bold action, secure your free spot now.  Connect with Prerna and Mayank Malik Content Bistro Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Welcome to Season 3 of The Simpler Business Podcast, where Marissa chats with her favourite entrepreneurs about how they simplify their biz, so you can simplify yours. In today's episode, Marissa talks with Prerna Malik about simplifying copywriting for conversions! Prerna is a conversion copywriter at Content Bistro who specialises in writing high converting sales pages and emails for launches and evergreen funnels. Her Intentional Profitability philosophy has enabled Prerna and her husband Mayank to build a million-dollar business while dealing with chronic illness, raising their daughter, and living in India. Prerna has been in business for over a decade and has helped more than 500 business owners, course creators and service providers create sustainable scale and profitability in their business while reducing the stress and overwhelm that normally comes with product creation, launching and sales. Listen in as Marissa and Prerna discuss what conversion copywriting is and why it works so well in business, what intentional profitability means, and Prerna's BAKE framework for increasing conversions with evergreen products! See more from Prerna and download her BAKE framework & other helpful resources here: https://www.contentbistro.com/simplerbusiness --- Enjoyed this episode? Please subscribe, rate and review us on Apple Podcasts or your favourite podcast platform: https://apple.co/2S3VTo3 --- Want to add passive income to your business? Download Marissa's free guide: https://www.marissaroberts.com/passiveproducts/ --- Bring more ease to your business: Learn the 3 simplest ways to streamline your business growth with Marissa's FREE audio class at https://www.marissaroberts.com/ --- The Simpler Business Podcast launched in 2020 and hit #68 in the Apple Podcasts - Business - Australia Top 100 charts in its first week! Want to do the same? This is how we did it: https://aff.podcastprofitlab.co/17187/59813 (when you purchase via our link we receive an affiliate commission) --- Follow The Simpler Business podcast on Instagram: https://www.instagram.com/thesimplerbusinesspodcast/ Chat with Marissa on Facebook: https://www.facebook.com/simplerbusinesspodcast

Want to know how to deeply connect with your audience and turn them into high-ticket customers? In this episode, I talk to Prerna Malik from Content Bistro about how you can have a profitable month, every month! The answer is conversion copywriting. It's so important that I always work with a copywriter. It's one of the most important investments that you can make if you want to make 6-figures and up. For more resources visit https://christinemeansbusiness.com/

Show Notes: https://outdoorsonline.co/025 Prerna Malik describes how she first got into copy writing after moving over from her first Mommy blog.  She is now one of the leading copywriting experts and shares the steps to up your game and help your audience take action. We find out the difference between good and bad copy.  Prerna helps your audience see themselves in your product.  She breaks down the exact steps to creating a survey that serves your business.  Show Notes with Prerna Malik - We talked about crypto currency and one of prerna’s recent clients.  Here's a little background on Crypto Currency. - Prerna created surveys for Pat Flynn at Smart Passive Income. - Joanna of copy hackers is the OG and has certified Prerna. - CopyHackers.com has a great resource to show you how much to pay for a certain project. - The copy Writers club podcast is a great place to find people. - Grammarly and Hemingway App. are two great resources for improving your writing. - Ready to Sell is Prerna’s new program that is coming out in September. You can find Prerna at ContentBistro.com Resources Noted in the Show Connection Conversion Framework Right Message will help you with feedback Videos and/or podcasts Noted in the Show How to create an evergreen funnel Conclusion with Prerna Malik Prerna Malike share her best tips for improving your copy writing today on the podcast.  Sales and email copy is what Prerna specializes in.  She talks about the user journey and how this helps guide the number of emails you should be using. Evergreen funnels are discussed and how you can find a great copy writer for your business.  We talk about a number of great resources including Right Message which will help you serve your audience. Show Notes: https://outdoorsonline.co/025

Your brand, business and offers come to life online through the words you use. Which is why as entrepreneurs, one thing we all have to learn how to do really well is copywriting. If you’ve been wanting to set up an evergreen funnel or you’ve been optimising an existing one, you know what a big part copywriting plays in the success of that funnel.  In this episode of the She Means Business Show I’m joined by the amazing Prerna Malik, conversion copywriter and co-founder of The Content Bistro.  She has written copy for top entrepreneurs like Pat Flynn, Amy Porterfield and Vanessa Lau, and in this episode she’s sharing: What an evergreen funnel is and why it’s so powerful for creating sales on autopilot. Her business journey from mummy blog to copywriting and how she worked with amazing entrepreneurs like Pat Flynn and Amy Porterfield. Her B.A.K.E. framework for writing copy that converts at every stage of your evergreen funnel.  The biggest mistakes that keep entrepreneurs stuck when it comes to finding success with evergreen. Why you need to ask your audience for the sale multiple times and how to use different messaging.  The types of stories you should be sharing with your audience.  One thing to keep in mind to make writing copy so much easier and more authentic. I hope you love this episode and that it gives you loads of ideas to uplevel your copywriting and your evergreen funnel! If you’d love more support with writing copy for your evergreen funnel, Prerna has also created an amazing masterclass for our Members’ Club diving into all the steps of her copywriting framework! If you would like to connect with Prerna, head over to: contentbistro.com/fea

Your brand, business and offers come to life online through the words you use. Which is why as entrepreneurs, one thing we all have to learn how to do really well is copywriting. If you’ve been wanting to set up an evergreen funnel or you’ve been optimising an existing one, you know what a big part copywriting plays in the success of that funnel.  In this episode of the She Means Business Show I’m joined by the amazing Prerna Malik, conversion copywriter and co-founder of The Content Bistro.  She has written copy for top entrepreneurs like Pat Flynn, Amy Porterfield and Vanessa Lau, and in this episode she’s sharing: What an evergreen funnel is and why it’s so powerful for creating sales on autopilot. Her business journey from mummy blog to copywriting and how she worked with amazing entrepreneurs like Pat Flynn and Amy Porterfield. Her B.A.K.E. framework for writing copy that converts at every stage of your evergreen funnel.  The biggest mistakes that keep entrepreneurs stuck when it comes to finding success with evergreen. Why you need to ask your audience for the sale multiple times and how to use different messaging.  The types of stories you should be sharing with your audience.  One thing to keep in mind to make writing copy so much easier and more authentic. I hope you love this episode and that it gives you loads of ideas to uplevel your copywriting and your evergreen funnel! If you’d love more support with writing copy for your evergreen funnel, Prerna has also created an amazing masterclass for our Members’ Club diving into all the steps of her copywriting framework! If you would like to connect with Prerna, head over to: contentbistro.com/fea

You've been investing time and effort creating content… but nobody's buying or at least not at the rate you'd hope. If you've been experimenting with different content strategies, but still not attracting and converting your ideal clients, this episode is for you. Prerna Malik is the co-founder of Content Bistro, where she supports online entrepreneurs with conversion content - content that drives customers to take action and buy. We walk through exactly what's working now from sales pages and social media to newsletters and funnels. If you enjoy this episode and it inspired you in some way, I'd love to hear about it and know your biggest takeaway. Take a screenshot of you listening to the show, post it to your Instagram Stories and tag me, @thelifestyleedit. WORK WITH NAOMI Join the Grow With Intention Membership: http://bit.ly/3rtAuVs Apply for private 1:1 coaching: bit.ly/38wPEAq FREE RESOURCES Download our free blueprint on how to simply and effectively raise your rates and double your income: bit.ly/2Sr2bfe LEARN MORE ABOUT CONTENT BISTRO Visit the website: https://bit.ly/2DiSjSN

Today I’m so excited to introduce you to Prerna Malik, a gourmet copywriter and community management expert.  Prerna is the co-founder of Content Bistro and co-creator of Profits on Tap®, and is one of a handful of copywriters certified by the OG of conversion copy, Joanna Wiebe, and she’s worked with over 450 clients worldwide including some of the biggest and best names in the industry, like Pat Flynn and Amy Porterfield.  We had a fantastic conversation about, “What is conversion copy, exactly?”. We talked about how to do research for conversion copy, plus copywriting tips that you can use (even if you’re not a copywriter or aren’t ready to hire one) to make more sales and reach more people.  We also talk about what you can provide affiliates so they can sell for you, and some copywriting no-nos when writing launch copy.

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That’s the power of conversion copy. Chances are if you need to increase your business’s profit, you need to up your conversion copy game.    Prerna Malik joins me to discuss what conversion copy is, her “4 S” strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!     In this podcast episode, we share:  What conversion copywriting entails and why it’s different from content writing  The 4 S Formula: Stories, Scenes, Sage, Sales Prerna’s approach to social media   Different ways to research in order to write conversion copy  Details about the Profits on Tap Incubator    Memorable Quotes:  “Content writing engages and educates; copywriting engages, educates, and empowers you to purchase.”  “Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don’t just turn it into sales media instead of social media.”   “I’m not pitching—I’m just talking about what I’m working on.” “Even if you don’t have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…”   About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets.  When she isn’t helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini. Connect with Prerna: Content Bistro Website Instagram Facebook Twitter           Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses OnlineDrea YouTube Channel   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

317 - Conversion Copyright with Content Bistro's Prerna Malik

Do you launch your funnels hoping for stellar results right out of the gate only to be disappointed? While we all hope that our launches and funnels will hit it out of the park on the first try, that is sometimes not the case. Today’s guest breaks down the secrets of conversion copywriting and how to use it to optimize your funnels. I am so excited to bring you my interview with Prerna Malik from ContentBistro.com! Prerna is the co-founder of Content Bistro, a conversion copywriting agency that she runs with her husband. Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Dr. Eric Zielinski, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and me! She is a certified conversion copywriter and uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves.  Prerna is a copywriting genius, and we cover so much in this episode, including: How to make connections and work with influencers (like Amy Porterfield and Pat Flynn) The 5-Step Conversion Brew Process for writing copy that converts Common mistakes that business owners make when planning their launch strategy The Connection Conversion Framework Prerna uses to understand the audience and write copy based on where they are in the customer journey The questions you should consider when creating an evergreen funnel strategy How to test and troubleshoot your evergreen funnel to skyrocket your conversions And a whole lot more! You can find all of the links and resources that I mention in today’s episode at MonicaLouie.com/54.

#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof before you even have your first customer. Podcast show notes available here: https://www.smartpassiveincome.com/session423

Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.  Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales. Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective. If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.  ON TODAY’S EPISODE: The most important piece of content for your website How Prerna got into conversion copywriting What conversion copywriting is The types of projects Prerna does for product based business owners and eCommerce shops Why you must personalize copy if you want to build relationships and see results How to know if a copywriter will be a fit for your brand voice Why your copy needs to have the same vibe throughout platforms The assets and details you need to have ready before hiring a copywriter Why every email sequence needs to have a marketing goal  Why you need to have your audience established before writing copy Mistakes that product based business owners are making with regards to their copy Tools to pay attention to and how to leverage measuring metrics What Prerna’s working on for Content Bistro  For full show notes and resources head to bit.ly/PTPEp154 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

And this week, I'm talking with Prerna Malik about the tools she uses to run her copywriting agency, Content Bistro. Yes, Prerna and I get into the specific tools she uses—things like Google Drive, Notion, and CrazyEgg. But we also talk a lot about her process—how she does what she does. Like I said, process is the most valuable tool in your business and your process should determine the tools that you use. Prerna's approach certainly demonstrates this. Her tools help her make her process work. They help her make her process more efficient. And ultimately, it's her process that's helped her build an incredible business. The post EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik appeared first on What Works.

Today on the podcast we're speaking with Prerna Malik. Prerna is a copywriter and runs her business, Content Bistro, with her husband. In this episode, we discuss decision making from your CEO brain vs your individual brain, sticking to a plan and being open to its evolution, and learning to be unapologetic about the non-negotiables you set in place both personally and professionally.  --- Links:  Content Bistro Content Bistro Instagram Content Bistro Facebook   What To Do Next:  Schedule a clarity call with me! 

In this episode, I’m really excited to have as my guest, Prerna Malik, co-founder of Content Bistro, where together with her team, she crafts content, copy, and social media strategies that pack a powerful punch. Prerna's superpowers are creating psychologically compelling, sales-boosting copies for both product-based businesses and info products, such as eCourses, turning casual browsers into raving fans, and crafting search engine optimized, engaging articles and blogs, turning even the blandest topic into a rich and flavour-filled optimized piece of content. In our discussion, Prerna and I talked about: How to write copy that will connect with her clients' prospect and start a human connection Beginning your writing with the end goal that you want to achieve It's called SOCIAL media not selling media! Listen to the podcast to learn more. Show Notes and Blog The Podcasts

Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of The Copywriter Club Podcast. When we first published the podcast, we regularly posted two episodes a week. Now that's a rarity... thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn't want to wait to publish this on.  We talked to Elaine about: •  the path she followed from public relations to coaching to event management •  how she landed her first solo event project and launched her business •  the mindset shifts needed to recognize when business isn’t working •  when you need to “go with the flow” at events and when you shouldn’t •  the different ways you can approach events (it doesn’t have to be big) •  doing the things in your business that others won’t do because they’re hard •  the truth about The Copywriter Club In Real Life •  the extra things that are truly unique about TCCIRL •  the stuff Elaine thinks we should be doing differently •  the difference between a great event and one that underwhelms •  how to get the right people to attend an event •  how to handle the stress of hosting or attending an event •  when you need to consider getting an event coordinator to help •  how to know whether the event coordinator you’re considering is the right one •  the food that VIP ticket holders will get to “experience” This one is a fun behind-the-scenes discussion of the planning of TCCIRL and the importance of events—you won't want to miss it. Click the play button below, or scroll down for a full transcript. Or subscribe on iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: TCCIRL Copywriting Event Prerna Malik Publicis Why Events are Rocket Fuel for Your Business The Event Planning PDF The Event Retreat Leaders Lounge Elaine’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through 14th. Get your tickets now at thecopywriterclub.com/tccirl. Kira:  What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habit, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 176 as we chat with our Event Planner for TCCIRL, Elaine Wellman, about planning events of all sizes, why it can be a good idea to work with an event planner, why some events are life changing while others are kind of blah, and how events can deepen client connections. Kira:  Welcome Elaine. Rob:   Hey Elaine. Elaine:         Hey you guys, been so long since we talked yesterday or maybe... Rob:   All we do is talk to you lately. We are in the throes of planning a pretty big event with you. Kira:  Yes, we are a month away, as Elaine likes to remind us. It stresses me out a little bit to think about it, but Elaine, we met you three years ago before our first event in New York City. Prerna Malik had introduced us and I think we were, I remember we were halfway through the planning process when we were just like, ‘Oh, we need help.’ And luckily, we met you and you were able to swoop in and help us produce the event, the first event and make it a success. So, you've been integral to the process and you've also seen how the event has evolved. We're going to get into all of that. But let's just first start with your story. How did you get into this business? How did you end up as an event strategist and planner? Elaine:         It wasn't really by design. I guess I'll try to give you the short version here because we have a lot to talk about.

Prerna and Mayank Malik are the founders of Content Bistro (www.contentbistro.com), a conversion copywriting agency. They are the creators of Profits on Tap ® - the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food!    This week on the Get Paid Podcast, Prerna and Mayank join us to chat about understanding investments and managing your money, working in 90-day sprints, and scaling your business sustainably.    “People get busy. So until someone says “You're being annoying, go away”, you follow up.” — Prerna Malik   This Week on the Get Paid Podcast The blogger that changed their lives [8:55] Skill-building versus visibility-building [25:52] Pivoting to copywriting [27:30] “The Sustainable Scale” [28:20] Landing Pat Flynn as a client [42:28] Following up (without being annoying) [43:46] The real reason I accosted P&M in New York [47:02] Taking home 60% net profit every year [50:43] Working in 90-day sprints [57:38] Budgeting for your new hire [1:02:29] Resources Mentioned: The Mom Writes (Yep, we found it) Well Fed Writer Pat Flynn Laura Belgray Joanna Weibe Crazy Egg UserTesting Profit First Connect with Mayank Malik and Prerna Malik: Website Facebook Instagram Free Facebook Ads Masterclass   Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

My special guest today is Prerna Malik who is one of the best copywriters in the game and currently runs Content Bistro, along with her husband. Prerna quit her job in communication skills and training when she got pregnant, although she maintained a blog as a side project. A couple of years later, however, her husband became severely ill and had to quit his full-time management job. In order to sustain the mere cost of living and pay the bills the couple needed to think fast and find a solution. They explored the idea of providing blogging and social media management services to small businesses. Through hard work and dedication, things were going well. It was when Prerna decided to niche down and go from a general blog writer to focusing on being a conversion copywriter that things really started to pick up.  She’s since become a master in the copywriting world. So much so that she has a long line of businesses wanting to pay her five figures for her services. Key Highlights of the Episode This episode was extremely actionable and insightful. Here are a few key highlights: Solid work ethic - You can have all the tools in the world but without a solid work ethic, you can’t expect success. Even though Prerna lives in India and English is her second language, she is able to write world-class copy for the English speaking world. There’s no substitute for work ethic when it comes to overcoming obstacles and achieving your goals. The personal touch - Prerna would work tirelessly to identify potential clients by looking for businesses that would be a good fit and didn’t have a solid blog or social media presence. By writing out each prospective email separately, the personal touch went a long way to winning over clients. Packaging your service - Selling a standalone service doesn’t allow you to charge anywhere near as much as selling a package of services. When Prerna started to package her services, her sales shot up dramatically. Her clients were far more excited and enthusiastic about the prospect of purchasing a “package”.  Don’t be Beyoncé on day 1 - In the early days, while you don’t have to scrape the barrel, it’s also not wise to charge super high prices until you can justify the value that you’re providing. Prerna can now charge $13,000 for a service she provides, but that’s because she’s backed up with years of experience, technical ability, and countless case studies. Repeats and referrals - Nothing confirms your credibility like getting repeat purchases and referrals from existing clients. In fact, the majority of Prerna’s revenue is made up from repeat business, where she gets to know her clients better each time and can, therefore, provide an even higher level of personalized service. And lots more! Tune in now.  This episode is brought to you by THE CONTRACT SHOP: Support for our show today came from The Contract Shop.  If you don’t have a solid Coaching Agreement, this is the PERFECT time for you to visit www.jereshiahawk.com/contract to get yourself a contract that protects your business, your bank account, and most importantly, Future You. The Contract Shop provides contract templates and all the legal paperwork you need to run your business well. Within 10 minutes, you’ll have the Coaching Contract template that is customizable to suit your business. It is super easy to add in your own details and you’ll feel waaaaaay more confident knowing your contract has been vetted by someone who actually knows what they are talking about.  Visit www.jereshiahawk.com/contract to get your Coaching Contract Template today!

In this episode I am joined by Prerna Malik, a conversion copywriter. We will talk about launch strategies, the need for conversion copywriting, the different types of things businesses could launch to help increase their revenue stream and the 5 steps to a profitable launch strategy for your business. We will also give you concrete examples to help you bring your ideas to life.Important Links Mentioned in the Show:Content Bistro WebsiteContent Bistro Facebook Business PageContent Bistro InstagramAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business Page Angela Henderson Instagram

Sarah and (former co-host) Garrett chat with Prerna Malik, co-founder of Content Bistro, a company that writes content for entrepreneurs to help them convert potential clients into customers. We talk about what she did to turn her side business into a full-time venture when her husband fell ill, some of the mindset challenges she had to overcome when it came to growing her income, and how she gives herself permission to thrive in her personal and professional life.  For resources mentioned, go to http://www.beyondthedollar.co/207

When Prerna’s husband couldn’t work due to ill health, her side project of writing suddenly became crucial for their family. Over time they realised it had real potential, her husband joined the business, they hired others as ‘Content Bistro’ served up hungry businesses around the world. It’s an amazing story. She had no money, no other options and no fear. And no idea how much her life was about to change. We chat about work-life balance, investing in your business, marketing yourself and more... Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

I, like everyone else can be prone to shiny object syndrome, especially when it comes to online courses and offerings that look so appealing and is bound to help me do great things in business or life, like become more productive, create the perfect sales funnel, have stellar content marketing so you could grow your business and live in the beach like what's portrayed in the Four Hour Workweek. Funny enough, I spotted a lady reading that book with its red and orange cover (must be the newer version) while at my son's basketball clinic. Living in the attention economy, a term coined by Matthew Crawford, time is not only a scarce resource but so is the attention from the person whose time you want. So how does go about minimizing the distractions and focusing on what truly matters? What's the return on investment for the attention that you give the product or service being promoted to you? Find out this and more on this episode of Simply Designed Life. But, before we get into the conversation, if you happen to be in the Philadelphia area the last weekend of April, I would love to connect with you! I'm presenting at the BlogConnect event April 29. Registration details are at lorirochino.com/events. Who is Prerna? Prerna Malik is the co-founder of Content Bistro where she serves up finger-licking conversion copy to time-starved entrepreneurs. She has mastered the recipe for copy that balances persuasion and personality with the powers of conversion science ensuring that you get high conversions and profitable launches easily and effortlessly. She's based in India where she lives with her family. Quotes from Prerna It makes a huge impact not just in terms of the money that they make which is great of course, but also the freedom that they have to focus on the things they really enjoy. The emails that I get that make me the happiest, 'Oh my gosh, I'm so glad I didn't have to spend the mental energy doing this.' I was so happy to hear that, it means that you are operating in your zone of genius and I'm making that possible, how great is that! (12:29) The one thing that's worked for us is ensuring that whenever we do a course or sign up to do a course, we know exactly what we want out of it, and then dedicating time to actually going through the course. (16:47) Evaluating ROI that you'll get from a course will be really helpful in guiding your courses future purchase decisions as well. (18:15) You just need to start. You just need to take that first step. It's scary, but doing it is just so worthwhile. If there's a project you've been thinking about, if there's a new business idea, if there's a course you want to launch, I think you need to just get out there and take action on that first step. And after that, getting momentum is so much easier. (25:05) What You’ll Learn Her business beginnings as a side hustle before turning it into a full-time gig How her husband's illness forced them to rethink their work situation How she avoids shiny object syndrome when it comes to courses  The power of teamwork in juggling business and life Resources: Website: https://www.contentbistro.com/ Social Media:  Facebook, Instagram and Twitter One Productivity Tool She Uses - Passion Planner: <br /> Other Listening Options: Individual player or full player view on website: http://lorirochino.com/podcast-2/

Perna Malik talks us through the fundamentals of what makes engaging copy, why it's so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it's meant to do. Prerna also shares some great tips and traps to avoid when writing good copy. 

Copywriter and founder of The Content Bistro, Prerna Malik joins Kira and Rob for the 74th episode of The Copywriter Club Podcast. And we cover quite a bit of ground as we talk about... •  how she became a freelance content writer (thanks to a family illness) •  how she has grown her business despite living thousands of miles from her best clients •  why she’s only invests in training that delivers a real ROI •  the activities she spent time on to get her first several clients •  how she went from $21,000 in 2011 to $200,000+ this year •  how she thinks about the packages she offers (and how she prices them) •  how she splits duties with her business partner (and husband) •  what copywriters should be doing differently with social media •  how she schedules her week to get things done (the hacks and systems she uses) •  what she’ll be doing differently in 2018 •  the advice she would offer to a “just-starting-out” copywriter, and •  where she thinks copywriting will go in the future Note: Because Prerna lives in India, we weren’t able to use our usual recording software, so the sound has a few hiccups… we’re really sorry about that. Click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Content Bistro Art of Simple Launch Grow Joy Fearless Launching Mogul Mom AWAIhttp://www.awaionline.com/copywriting/p/ Mass Persuasion Method Copyhackers books 4-Hour Work Week Fully Loaded Launch Miers Briggs 7 Entrepreneurial Lessons Learned in Our 7th Year of Business Biz Bistro Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Kira: What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club podcast. Rob: You’re invited to join the club for episode 74 as we talk with content specialist and copywriter Prerna Malik about creating high-performing content for clients like Amy Porterfield and Katrina Springer; what we need to know about social media copy; what she did to earn $200,000 in a single year; and what’s it like to work with your spouse every single day. Kira: Welcome, Prerna. Rob: Welcome, Prerna! Prerna: Hi! Thanks so much for having me here! Kira: It’s great to have you on the show, and a great place to start is with your story, and how did you end up running Content Bistro with your husband? Prerna: So, I blog; like a regular “mom” blog, it’s called The Mom Writes. And I started it in November of 2008 because I was a new mom. My daughter was nine months old, and while I love being with her, I also wanted something that was creatively stimulating and, you know, I used to read a lot of blogs when—you know—between feeding her and, you know, being with her and all that. So it just kind of started to so make sense to my sleep-deprived brain to, you know, start one! That blog...it started growing, and it led to me getting noticed by small businesses who then started reaching out and saying, you know, “Would you write for us?” That then led to things like social media gigs because, at that time I was super-active on Twitter. Now, I’m not so active, but yeah. I was super-active on Twitter, and then clients starting asking, “Okay, would you manage our social media for us”, you know? Especially Twitter. So I took a couple of courses to be sure that I knew what I was doing, and I started doing very part-time social media management and blogging for small businesses. And things were going okay, and I was you know, having a lot of fun; I was being able to stay at home with my daughter, and I had some creative work. And this was very part-time thing for me because my husband, Mayank, his full-time job was what was supporting us financially.

Looking for a way to make money with your blog? Ever considered building a service-based business? Prerna Malik shares how she did it. Show notes: https://www.becomeablogger.com.321 Questions? Comments? Suggestions? Call the hotline @ (888) 835 - 2414

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Prerna Malik is a gourmet content chef, copywriter and community manager. She is the co-founder of Content Bistro , a full service content marketing agency serving up scrumptious SEO, social media and content solutions to time-starved entrepreneurs. Prerna has worked with over 200 clients, in the last 5 years, helping them to double and even, triple the sales and traffic they get from social and search.  She brings with her a wealth of "kitchen-tested" experience and strategies that guarantee results. Read more at nicoleculverblog.com Episode Sponsor: BGB Community!  CHEAT SHEET: Reduce Stress + Get Focused! Connect with me on Twitter and Instagram!  Read more at nicoleculverblog.com  Leave Blissful Bites a Rating and Review and enter our podcast giveaway! Sign up for the 7 Day Dare Get 20% off your Blissful Eats order with code PODCAST at checkout! Click to view: show page on Awesound