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Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn't just about content creation - it's about leadership, delegation, and treating your channels as a powerful sales engine. Whether you're still writing your own captions or managing your own content calendar, you'll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you're ready to become. Listen in as Emma explains: The mindset shifts that separate seven-figure founders from early-stage leaders. How to repurpose core ideas into high-impact content across multiple formats. The visibility strategies that go beyond organic social to accelerate growth. And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
Running a business doesn't have to feel like a constant uphill battle but sometimes we unknowingly make it harder than it needs to be. Whether you're just starting out or have been building your business for years, there are certain habits, mindsets, and patterns that creep in and quietly slow down your growth. The good news? You can quit them today and your business (and life!) will be better for it.In this episode, I'm sharing 14 things you might be doing that are making business harder and why it's time to add them to your “To Quit” list. These aren't just beginner mistakes; they're traps I've personally fallen into over the years, even after nearly a decade in business. Originally recorded when I hit my 8-year business anniversary (and just as true now, 9+ years in!), this episode was one of the most popular ones to date. So I'm bringing it back because these lessons are timeless. If you've been feeling stretched too thin, overcomplicating things, or simply ready to make business more enjoyable and sustainable, this conversation will give you practical clarity and permission to let go of what's not serving you.Links Mentioned:Read the full shownotes: https://elizabethmccravy.com/315 Shop our Showit Website Templates: https://elizabethmccravy.com/shop Join me inside Booked Out Designer: https://elizabethmccravy.com/bod Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!) Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit Need some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationTired of clunky software that makes your job harder? In this episode, I share how my team moved away from an “all-in-one” CRM and paired Dubsado with Timeline Genius to streamline workflows, create professional, customizable timelines, and save hours of stress. Tune in to learn how you can ditch the overwhelm and run your business with efficiency and confidenceThe (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgDiscover Timeline Genius! https://www.timelinegenius.comA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/why-we-switched-crms-part-2/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationAfter years of sticking with an "all-in-one" platform, I finally faced the hard truth—it wasn't doing everything well, and it was costing my team time, efficiency, and client experience. In this first part of our CRM switch series, you'll hear exactly how we decided to break up with our old system, why we chose Dubsado, and how pairing it with specialist tools is making our business run smoother than ever. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/why-we-switched-crms-part-1/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show
When you're hiking in a remote location or shooting in unpredictable weather, the equipment you have can make or break the elopement day. In this episode, I share the must-have elopement photography gear I rely on, including what's in my bag, why I chose each piece, and why I stick to a simple, lightweight setup rather than overpacking. From my favorite camera to shoot with to which lenses I love, you get a look inside at exactly how I organize my bag to keep elopement days easy and stress-free. If you've ever wondered what gear you actually need for elopement photography, hit play and learn how to build the perfect adventure-ready camera kit. Episode 114: Why Standard Operating Procedures (SOPs) Are a Game-Changer for Elopement Photographers Check out our favorite equipment: Canon R6 Canon 35mm f/1.4 Sigma 50mm f/1.4 Canon EF 70-200mm f/2.8 Canon Mount Adapter EF-EOS R Canon Speedlite Pelican 1510SC Studio Case with Lid Organizer and Yellow Divider Set Spider Camera Holster SpiderPro Dual DSLR Camera System FRDM Free Fit Midweight Gloves (not an affiliate link) The Stoked Podcast is part of affiliate programs for Amazon, B&H, Imagen-ai, Dubsado, Pic-time, and Flodesk and that some of the links above are affiliate links which may compensate us for using shopping tags in this episode and show notes. Connect with Megan:
200 episodes isn't just a number. It's a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it's become a foundational piece of Ninety Five Media's business growth. Hear Emma explain how the show fits into Ninety Five Media's larger marketing funnel, and get your gears turning about how a podcast might support your own business growth, too. Whether you've listened to all 200 episodes or you're tuning in for the first time, play this episode for honest reflections, major lessons learned, and a glimpse at what's coming next. Listen in as Emma explains: How podcasting became a high-converting part of our marketing funnel What we've learned from listening closely to our audience analytics The ripple effect this podcast has had on our listeners and our business And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
Lately, my “content calendar” looks a lot like baby snuggles, coffee refills, and… not much time for social media. And that's okay! Because SEO blogging is one of the things working behind the scenes for me. One well-crafted blog post can keep showing up in search results, sending me traffic and leads long after I've hit publish. It's the exact strategy I wish more business owners used, and today we're talking all about it.In this episode, I'm bringing you my podcast manager (and blogging expert), Kara Duncan from The Kara Report. Kara specializes in helping creative business owners grow through done-for-you blogging and Pinterest services, and she's sharing eight underrated SEO blogging strategies that most entrepreneurs are skipping without even realizing it. These aren't the same generic “use keywords” tips you've heard a hundred times. Kara goes into the details of where to place those keywords for maximum impact, how to optimize your images so they help you rank and why Pinterest is still a powerful tool for backlinks even if your audience isn't hanging out there She even shares exactly what you need to do to get your blog showing up in ChatGPT!This episode is packed with practical advice that's easy to implement, no matter your blogging experience. And the best part? Once you put these strategies in place, they'll keep working for you for months and years to come, giving you more time to focus on the things that matter most. Links mentioned: - Read the full shownotes: https://elizabethmccravy.com/314 - Follow Kara on Instagram: https://instagram.com/thekarareport - Download Kara's private podcast: https://thekarareport.com/private-podcast - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!) Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit Need some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop
When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media's longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains why, when done right, your content can actually do both. You'll learn what made this particular post stand out to editors, how to highlight the benefits of your services instead of just the features, and how to position your brand for visibility and credibility. Whether you're dreaming of press coverage or simply want to grow your presence online, this episode demonstrates how social media can be the engine behind your biggest opportunities. Listen in as Emma explains: How to generate PR opportunities without a publicist on social The specific client strategy that led to a Homes & Gardens magazine feature The brand messaging mistake most founders make on Instagram And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and brings so much practical wisdom, especially around evergreen marketing.Stephanie's diving into a topic both of us are passionate about: how to make evergreen marketing actually stick in your business. If you've ever felt tired of the social media hamster wheel or are looking for a more sustainable way to grow your brand, this episode is for you. She breaks down what evergreen marketing really means, how to choose the right platform (and commit to it!), and how to create content that continues working for you long after it's published.I especially loved her advice on batching content, repurposing strategically, and how she uses tools like YouTube and even ChatGPT (yep!) to simplify her process. She also shares real examples from students and her own business… including how her YouTube channel brings in 400+ leads a month while working part-time hours as a mom of three. It's seriously inspiring.Stephanie's been in this game for nearly a decade, and what she teaches is not only doable, it's sustainable. So grab your notebook or take a walk and soak in all the gold she's about to share.Links mentioned: - Read the full shownotes: https://elizabethmccravy.com/313 - Follow Stephanie on Instagram: https://instagram.com/stephanielynnkase - Grab Stephanie's sample evergreen calendar: https://stephaniekase.com/evergreencalendar- Download Stephanie's private podcast: https://stephaniekase.com/evergreenpregame- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!) Need some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop
Capture The Chaos - Grow Your Newborn and Family Photography Business
Ever find yourself rewriting the same email… for the 47th time?
Community engagement isn't just a nice-to-have. It's the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you've been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma shares why content alone won't keep your audience around, and how community-first marketing can completely transform your sales pipeline. Whether you've never replied to a DM in your life or you're spending hours in the comments section, this episode will help you rethink the role of engagement in your business growth. Plus, she pulls back the curtain on how Ninety Five Media's unique team structure includes a community coordinator to help you build relationships at scale without adding more to your plate. Listen in as Emma explains: Why engagement, not content, is the true driver of conversions The difference between inbound and outbound community engagement What to prepare before hiring a team to handle engagement for you And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout. Instead of persuasion-heavy pitches, Taylor leads with strategy and validation. Her proposals feel more like high-end brand experiences than service quotes—and that's exactly what seals the deal. In this case study, you'll get the behind-the-scenes tour of Taylor's productized service and the sales process (including application form, call, and follow-up proposal) that converts consistently and quickly. Connect with Taylor: Interested in Taylor's Dubsado VIP Experience? Find out if it's the right fit for your business: https://chanelandlee.com/dubsado-vip-referral-ellen-yin-media www.ironicallyseriouspodcast.com IG: @tay.hedden IG: @chanelandlee IG: @ironicallyseriouspod Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wonder what the client experience actually looks like inside a premium brand photography business? In this episode, I'm walking you through the exact workflow I use with every single client—from initial inquiry to gallery delivery and beyond. You'll hear about the systems, templates, automations, and even the personal touches that make a huge difference. If managing your clients feels messy or exhausting, this episode is your permission to simplify it.Plus, don't miss the invite to my free webinar with Colie James where we'll help you streamline your client experience and charge more with less stress.02:15 Why every client starts with my contact form04:50 The first email they get after inquiring07:05 How I set up calls and book discovery sessions09:30 The discovery call map that leads to more bookings12:20 Proposals, automations, and payment reminders14:45 My onboarding email and when I send questionnaires17:10 How I outsource shoot guides (and why that's been a game changer)19:20 The weekly pre-shoot email series I run21:00 The day-of experience and shoot structure23:45 The post-shoot workflow and delivery process26:15 My offboarding system and how I encourage rebooking29:40 Why your client management struggles aren't your fault—it's your systemsCONNECT WITH MADDIE:InstagramWebsiteLINKSJuly 17 Webinar with Colie James: Charge More Stress Less - Learn how to automate the sales process for your luxury brand photography offer. Save your spot now!Dubsado: 20% offHoneybook: 25%Cloudspot: 50% offImagenEvoto creditsMy photoshoot planning guide templateFull show notes
If you've ever avoided setting up automations in your business because you're scared something will break, sound robotic, or feel impersonal, this episode of Take It Personally is for you.In this episode, I'm sharing a little tough love and a whole lot of encouragement for those of you who are automation-curious but stuck in perfectionism. I'll walk you through real-life examples from my own brand photography business and show you how automations can actually give you more space for personal touch, creativity, and freedom. You don't have to babysit your inbox forever. Let's talk about what's really holding you back—and how to fix it.01:30 Why I avoided automations too (and what changed my mind)03:40 What's really holding you back from setting up workflows05:15 Automations don't have to be robotic07:10 A behind-the-scenes look at how my CRM is set up09:00 What to do if you're scared of sending something by accident11:35 Why human error is not the end of the world14:00 Strategic automation vs. intentional personal touch16:15 Why automations create more space for connection18:10 Final pep talk (plus your invite to the free webinar!)CONNECT WITH MADDIE:InstagramWebsiteLINKSJuly 17 Webinar with Colie James: Charge More Stress Less - Learn how to automate the sales process for your luxury brand photography offer. Save your spot now!Dubsado: 20% offHoneybook: 25%Full show notes
Feeling like your brand photography biz runs you during busy seasons (and disappears during slow ones)? This episode is your permission slip to take a break, without your business falling apart. I'm breaking down the three essential workflows every brand photographer should have in place to run a streamlined, premium-feeling business that keeps booking even when you're off the grid.These automations will help you simplify your backend, lighten your mental load, and create an experience that gets clients talking (and referring). Whether you're still sending paper contracts or already dabbling with CRMs like HoneyBook or Dubsado, you'll walk away from this episode with easy, actionable ideas to uplevel your process.Want even more help building a premium brand? Colie James and I are hosting a free masterclass: Charge More, Stress Less, on July 17th to help you set up workflows that help you book dream clients, save hours every week, and make your brand feel premium. Grab your free spot here!1:40 Why summer slow seasons don't mean your business has to stop4:20 The power of automations (and what they really do for your brand)6:15 The inquiry workflow automation and creating a strong first impression9:20 The onboarding + delivery workflow (think start to finish steps for client)17:35 Why communication matters more than speed for editing21:10 The offboarding workflow and increasing rebookings and referrals26:25 How these automations make you look premium and stand out to commercial clients29:45 Getting started: simple places to begin automating todayCONNECT WITH MADDIE:InstagramWebsiteLINKSJuly 17 Webinar with Colie James: Charge More Stress Less - Learn how to automate the sales process for your luxury brand photography offer. Save your spot now!Dubsado: 20% offHoneybook: 25%Full show notes
If you don't know where your sales are coming from, your marketing isn't working as well as it could be. In this episode, Emma breaks down why tracking ROI isn't just a “nice to have,” it's a non-negotiable for making smart, profitable marketing decisions. Whether you're investing in paid ads, content creation, or organic strategy, you need to know exactly what's driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you'll want to hear this.) If you've ever felt like you're pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork. Listen in as Emma explains: Why certain forms of marketing can't deliver real ROI data The tools and questions that reveal exactly where sales are coming from How to identify your “foot in the door” offer for faster conversions And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
If you've been around here for a while, you know I don't shut up about the power of systems, mostly because of Colie and the backend magic she helped me set up in my brand photography business a few years ago.In this episode, we're diving into how to build a luxury brand photography business that basically runs itself. We're talking about proposals that do the selling for you, onboarding workflows that prep your clients before you even show up with a camera, and offboarding strategies that bring in rebookings and referrals on autopilot. Whether you're still DIY-ing every client touchpoint or already using a CRM like Dubsado or HoneyBook, this episode is packed with actionable ideas to save you time and up-level your client experience.Plus, we're hosting a free webinar on July 17 all about this: Charge More, Stress Less. You can save your spot right here.3:45 Why your proposal is not just a pricing list and how it can literally close the sale for you9:12 The biggest places photographers lose clients in the booking process (and how to fix it)17:30 – The onboarding gap no one talks about and why it affects your entire shoot24:05 – Client prep with workflows, automations, and even video (don't worry, it doesn't have to be scary)36:22 – The secret to better rebooking and referrals: your offboarding strategy45:40 – Dubsado vs. HoneyBook: what's actually working right now56:10 – Why systems don't have to be “all or nothing” to make a big differenceCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH COLIE:InstagramWebsiteLINKSJuly 17 Webinar with Colie James: Charge More Stress Less - Learn how to automate the sales process for your luxury brand photography offer. Save your spot now!Full show notes
If you've ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who's hosted over 300 podcast episodes and has experience on YouTube, I'm here to give you an honest, data-backed breakdown of both platforms.In this episode, I'm busting six of the most common myths you've probably heard and sharing what's actually true in 2025. We'll talk about what's changed in recent years, how both platforms are evolving, and why in some cases, I actually do recommend YouTube (even though I teach podcasting).We're also talking about how things have shifted recently, what's actually working in 2025, and how to make a decision that fits your content, your goals, and your personality.If you're tired of all the "one right way" advice and just want a real conversation about what's best for you, this is the episode to listen to.Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/311- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb - Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record - Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/ - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod - Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/Need some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!)
We are in the heat of summer right now, and if you're anything like me, you don't really want to spend your summer working. But you do want your business to keep running—and more importantly, to keep making money—while you're taking time off.That's where systems and automations come in. And today, I'm kicking off a short summer series on the podcast to help you simplify the backend of your brand photography business—starting with the one tool I truly couldn't live without: a CRM.If the admin side of your business feels messy, inconsistent, or overwhelming, this episode is going to show you exactly what's possible when you have the right tool in place.01:26 How I still make money while working way less in the summer03:15 What is a CRM, and why does it matter for brand photographers?05:40 Signs you need a CRM ASAP09:04 Dubsado vs. HoneyBook: Which one is better?13:11 The automations I use in my CRM that save me hours every week17:22 Why great client experience (not great photos) makes you premium20:33 How to start small and still make a big impact with automations26:04 My favorite time-saving CRM features (and how to use them)Links→ Dubsado Free Trial + Discount→ HoneyBook Free Trial + Discount→ Join the July 17 Webinar with Colie James (more details coming soon!)
Today, I'm introducing you to Kate Tran — my neighbor and a videographer I've personally worked with. If you've taken any of my courses, you've already seen Kate's incredible work. She's the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content.We're diving into how to create amazing video content as a small business owner — especially when you're wearing many hats and doing it all yourself. The focus is primarily on video content for social media, especially Instagram, but we also touch on other uses for video as well.In our conversation, we cover topics like:Building confidence on cameraTesting your content with Reels trialsAvoiding common mistakes business owners make with videoAnd so much more!Plus, I also encourage you to listen all the way through to the end — my favorite part of the conversation happens in the last 15 minutes. Kate and I talk about working mom life. She's a mom of three and was a stay-at-home mom until COVID hit in 2020. When her youngest was about a year old, she started freelancing, not even sure she could call it a business yet. She shares so much wisdom about starting a business as a mom and balancing motherhood while building something meaningful.Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/310 - Follow Kate on Instagram: https://www.instagram.com/katetranvideoproduction - Work with Kate Tran: https://ktvp-studio.com/ - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod- Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psbNeed some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!)
Today, I'm bringing back one of the most practical episodes from the Business-First Creatives archive—Episode 123 from my original Video Visibility Series. We're talking about three simple client experience videos that build trust, improve communication, and help you stop repeating yourself. If you've been leaning into email lately (like many of us), this replay is your reminder that video deserves a place in your backend too.These videos can slot right into your forms if you are a Dubsado or Honeybook user, or linked elsewhere inside your workflows for another CRM—and once you make them, they keep working for you 24/7.Find It Quickly00:00 – Why this old episode still hits hard (and why I'm bringing it back now)01:19 – The sneaky client experience gap most creatives overlook03:49 – A mindset shift that makes recording video feel way less scary03:59 – The video that builds trust before you ever reply to an inquiry06:35 – Could this simple video replace your entire sales call?08:38 – The most underrated way to increase client satisfaction (with one video)10:26 – Bonus tip: How to turn these private videos into SEO boosters12:04 – Your process might need a totally different video—here's how to figure it out12:27 – Should I make a full series on client experience videos? (Tell me!)Links MentionedEpisode 207 – How to Nail Your Offer IntroductionCRM Blueprint for CreativesEmail Like You Mean ItFollow me on Threads
This month's marketing updates show one thing loud and clear: adapting your content style is no longer optional. In this episode, Emma breaks down the most important shifts happening across platforms, including Instagram's powerful new Reels editing tools, a surprising TikTok feature that could revolutionize live content, and fresh insights straight from Instagram on how to boost reach by rethinking your content strategy. Plus, we're looking at how U.S. tariffs may quietly drive up your ad costs later this year, and what you can do now to get ahead of it. Whether you're running paid campaigns, refining your organic strategy, or just trying to keep up with algorithm changes, we've got a well-rounded briefing on what's new and what actually matters. Listen in as Emma explains: Why Instagram's new Edits app could give your Reels a competitive edge The small content shift that boosted reach by 30% in internal Instagram tests What TikTok's new live DMs mean for real-time lead generation And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
Send us a textIn this May Q&A episode, Serena dives deep into the practical side of building a bookkeeping business, covering everything from software partnerships and pricing strategies to finding your niche and standing out from the competition. She shares real-world advice on working with Xero and Gusto, addresses common struggles with client onboarding, and provides actionable tips for bookkeepers at every stage of their journey.In this episode you'll hear:How to handle software costs and partnerships with Xero and GustoStrategies to differentiate yourself in a crowded bookkeeping marketThe real talk on choosing your niche and why you shouldn't let others talk you out of what you loveGame-changing client onboarding tactics that eliminate problem clients from day oneResources mentioned in this episode:Xero, Gusto, QBO, Hubdoc, Jet Convert, Dubsado, Relay Bank, Squarespace, Kajabi, Bluehost & HoverBookkeeping Business Accelerator (BBA): https://www.ambitiousbookkeeper.com/bbaBBA VIP upgrade optionSquarespace for Bookkeepers program by Tia: https://www.riledupgoats.com/ssfbBookkeeping Biz Workshops (coming August, evenings, 3 days)Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: https://www.ambitiousbookkeeper.comFollow the Blog: https://www.ambitiousbookkeeper.com/blogConnect on Instagram: https://www.instagram.com/ambitiousbookkeeperConnect on Threads: https://www.threads.net/@ambitiousbookkeeperConnect on Facebook: https://www.facebook.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llcDescript: https://get.descript.com/u7lubkx09073 (affiliate link)Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)Join the next free training at ambitiousbookkeeper.com/training
After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I'm sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it.I dive into how stepping back from content creation impacted my business (it wasn't as dramatic as you might think), and how the space opened up room for clarity around some major personal decisions—like birth plans for baby #3 and navigating a super close age gap between our little ones. You'll also hear all about the van we bought, our family beach trip, a sweet baby sprinkle, and the nesting projects taking over my calendar.Whether you're a longtime listener or tuning back in after a break yourself, I hope this episode encourages you to slow down when needed, trust in divine timing, and find peace in saying no—even to things you love. I also share what's coming next for the podcast, and why you'll want to stay subscribed during my maternity leave.Links mentioned: Read the full show notes: https://elizabethmccravy.com/308 Hear Why I Chose To Take a Podcast Break: https://elizabethmccravy.com/307How to Start a Podcast in 2025: https://elizabethmccravy.com/302 Tune Into Colin's Birth Story: https://elizabethmccravy.com/148 Tune Into Ethan's Birth Story: https://elizabethmccravy.com/265 Showit template quiz: https://elizabethmccravy.com/quiz Connect on Instagram: https://www.instagram.com/elizabethmccravy/ Shop Showit templates: https://elizabethmccravy.com/shop Join me inside Booked Out Designer: https://elizabethmccravy.com/bod As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!) Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit
If you're showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you've always posted. You'll learn why demographic data isn't enough, how to get inside your ideal customer's everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you're B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online. Listen in as Emma explains: Why content alone isn't enough to drive consistent leads How to choose platforms based on consumer behavior, not guesswork The risk of relying on just one platform for growth And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
In this episode of The Freelancers Teabreak podcast, I delve into my current tech stack, a popular request from our Facebook and Discord groups. I explore a variety of tools that have been instrumental in my business operations. Starting with Dubsado for onboarding and offboarding clients, Podia for course management, and Discord for community engagement. I mention Sunsama for email management, Speaking Email and Speechify for audio email handling, Slack for team communication, and Notion for overall task management and business organisation. I also touch on using Voxer for communication and Descript for recording podcasts. If you're dealing with a specific business challenge and need a tech solution, reach out—I'd love to help! Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Dubsado: has a free trial for your first 3 clients and then starts at $20 a month My affiliate link is: dubsado.com/?c=freelancelifestyle (gets 20% off your first month or year) Sunsama: has a free trial for 2 weeks and then starts at $16 a month My affiliate link is: https://try.sunsama.com/gw5vae4pvzmk Podia: has a free trial for 30 days and then starts at $33 a month
Collaboration isn't just a nice-to-have. It's one of the fastest ways to scale. In today's episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can't. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You'll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence. Listen in as Emma explains: Why collaboration works better than solo scaling in most cases The two types of collabs that drive major visibility The right (and wrong) way to pitch a collab on social And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
If you're still relying only on one-off email blasts, it's time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don't just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout. Listen in as Emma explains: How email flows enhance both customer experience and business efficiency Why automation isn't just about saving time—it's about creating deeper, more intentional connections with your audience Reframing your thinking to treat your email list like a relationship, not just a numbers game And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
In this episode of the I Do Wedding Marketing Podcast, I'm thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals. Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs of wedding pros, from the long booking cycles to the seasonality of our work, and how the right CRM—like Dubsado or HoneyBook—can completely transform the way we manage clients, follow-ups, invoices, and all those tiny details that can otherwise slip through the cracks.If you've ever felt overwhelmed by admin tasks, or if you're still piecing together workflows with sticky notes and spreadsheets, this episode is your permission slip to embrace automation without losing that personal, heartfelt touch that sets your service apart. Amy walks us through how to create a high-touch client experience that feels thoughtful and customized, while still being scalable and efficient.Now is the perfect moment to invest in systems before the wedding season really ramps up. Whether you're a seasoned pro or still building your brand, you'll walk away from this episode with real insights into how CRM tools can give you your time back and help you grow your business with confidence and ease.Follow Amy Gould:Website: https://amysgould.com/Instagram: https://www.instagram.com/amyspearson_/Facebook: https://www.facebook.com/amy.s.gouldFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com