Podcasts about juju hook

Juju Hook is a personal empowerment and branding expert. She is the author of ‘Hot flashes, carpools and dirty martinis. The quintessential guide for turning midlife into primetime'. I got chills when Juju described how powerful women could be when they earned what they were worth. She also shares her struggles with parenting at different life stages Please watch my TEDx talk: https://youtu.be/9YY0gVnVPoQ

If you're a woman who's excited to see what's next… maybe make a pivot in your career… or even (dare I say) put yourself out there, today's guest can help you big time. Juju Hook helps “primetime women” (that's us!) build brands. In this episode, we talk “Breakthrough Breakdowns,” six lies we've come to believe about aging, the 50 hour rule and so much more. About Our Guest: Juju Hook is a consultant, coach, and speaker. For more than a quarter century she developed brand strategy for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships. She holds a BA in English and an MBA, and is certified as a coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. Connect with Juju on Facebook, LinkedIn and Instagram. Get Juju's book : Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime Mentioned in this Episode: Amy Porterfield on Forty Thrive Fumiko Takatsu on Forty Thrive Face Yoga Method 6 Week Bootcamp

JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success?  In part, it’s the vibrant, super-engaged community she’s built inside her Facebook group.  On today’s podcast, JuJu shares all her best secrets—  So you can learn how to get more engagement in your own Group on Facebook, whether you’ve been running one for a while or you’re just thinking about getting started. And if you’ve been thinking about how to use a Facebook group to get closer to the right people for your business… You’re definitely not going to want to miss today’s episode. Check out her website

Building Your Agency Brand Is Easier Than You Think Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. She built a successful boutique agency from scratch in 2000. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. She also shares how to be more strategic and get paid for strategy rather than allowing clients to treat your agency like a commodity, and why branding your agency based on your values will help land the best clients. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 3 Golden Nuggets Be invaluable to clients and stop being an order-taker. When you understand the client's financials and goals you move from offering project management to being paid for strategy. Sharing your personal brand helps you align with the right clients. The best branding is built based on values. What do you stand for? What do you believe in? What do you lend your voice for? You already have a brand. It's not a matter of creating it; it's a matter of sharing what already exists. Stop letting clients negotiate prices. You're worth what you're worth based on experience and the value you provide. The only prospects trying to negotiate agency prices are the ones who are not the right fit anyway. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers.     Jason: [00:00:00] On this episode, we talk about how you get more strategic rather than being an order taker? And how can you build your brand around what you stand for? A lot of us struggle with, how do we start, even though we actually do this for clients, but it's a really interesting conversation. And  I think you'll really love it. Hey Juju, welcome to the show. Juju: [00:00:28] Thank you. I'm happy to be here. Jason: [00:00:29] I'm excited to have you on. So tell us who you are and what do you do? Juju: [00:00:33] So I am Juju Hook. I've been a brand strategist for 30 some years. I started out on the corporate side and financial industry and then opened my own agency in 2000. And in 2015, I closed my agency and made a move toward helping women in midlife build theirs. Jason: [00:00:52] Awesome. And so how did you get started in 2000? Like I, I started our agency in '99, so it was kind of like the wild wild west. Juju: [00:01:01] So I worked in the financial industry for some years. And then I became a marketing director for Jacuzzi and ran their brands worldwide, 63 countries. And that was a wild ride. I started in banking and automotive. So yeah. And was raised with car dealers, but hot tub dealers was a whole other deal. That was just a completely different perspective on branding. And then I got pregnant and I had an international job. I was flying all over. It was really, it was just the kind of thing where I knew I was going to either need to take time off work or make a switch on what I was doing. And so I decided to become a free agent and ended up working for Jacuzzi as a consultant and launched an agency. When my son was an infant. Jason: [00:01:50] Oh, that's cool. So Jacuzzi was your first client? Juju: [00:01:53] Jacuzzi was my last job and my first client. Yeah. Jason: [00:01:56] Oh yeah, I've done that a lot. Like they don't want to lose you. They're like, well, just you're a consultant for us. Juju: [00:02:03] And strategy is a funny thing, right? Because if you're the one that's been writing the plan, oftentimes that's what they'll ask you to come back for. Right. It's a plan and somebody else can implement it. And I've always been keen on that. Anyway, I've always been more interested in the 30,000-foot view than, than the minutia. So, which I think helps an agency owner. Jason: [00:02:21] Yeah. And that really separates a lot of people. You know, my background was kind of the complete opposite. Like we started the agency basically from doing websites and it was very hard and I find it very hard for people once they're the doers and they're getting paid to do something it's hard to go to the strategy. They're just like all project-based, even if they do recurring, they're still basically just trading time for money, but they're not really getting that intellectual property. So, for those people listening. How do you think they can be more strategic rather than kind of the order takers? Juju: [00:02:57] First of all. I think that kind of thinking, to be honest is something that you're, you have a proclivity for. So I think interestingly enough, the first time I took the strengths finders, strategy was my number one strength. And it said, this is something you're born with. Right. So I think, I think we all have a proclivity towards certain ways of thinking. So if you can take the time to understand your client's financial statements and the financial goals and struggles that your clients have, it'll put you in a more strategic role. It's not about managing the project. It's about how does the project contribute to whatever their overall goals are. And I don't know that that is a comfortable position for everybody who works, especially on the creative side of the agency world. But it is the difference between, you know, rising up through the ranks and staying where you're at in project management. Jason: [00:03:47] Yeah. I was thinking about it. It's about asking the right questions in order to figure out the end outcome. That's kind of how I got out of that, that mindset of going damn. How do I get Lotus cars to come to us and be like, this is the problem I have other than go design me this micro-site or this website or this. Juju: [00:04:09] Yeah, I think, you know, tactics are, we pulled together tactics to employ a strategy. And if you don't understand what the strategy is, right, and the strategy is not really driven by goals that you understand, then you're always going to be separated from where the action really is. And I think our value in terms of being able to implement the strategies that our clients want is directly related to how long we get to serve them. Jason: [00:04:33] Awesome. Take us through kind of the 15 year journey in the agency. And then, you know, tell us about, you know, at the end kind of, why did you close up? Juju: [00:04:44] So I started with a virtual sort of organization before things were really virtual. And I had a ton of agency exposure, had hired a lot of agencies. And so I knew a lot of super-sharp creative people. And initially, I teamed up with folks I had worked with before and started to produce for. The two industries that I knew best, which were banking and automotive, which is a pretty dry, it's a pretty dry slate, but it worked for me. Jason: [00:05:11] We tried to break into banking. So I don't know how you did it. Juju: [00:05:14] It's rough. And I'll tell you, it's so interesting because the disclosure side of that in terms of having to, you know, disclose and validate and be transparent about everything you do is as difficult as. The strategy side, right? Like the artists, the designers used to go crazy that you'd have, you know, these amazing pieces. Right. And half of it would be disclosure at the time. I was very heavy in direct mail and in merchandising. So we spent a lot of time on things that folks don't do much anymore, but, and I guess 15 years, you know, it doesn't seem like that long ago, but it was, and, and I worked my way up to the point where I employed a staff. Pulled people in. I had a professional photographer on board. I had a full-time designer. We still subbed out a number of different things. I had a media buyer who was working full time and then 2008, 2009, the recession hit. We had a lot of clients in-home development at that point as well in banking, automotive, and home development. And so it was a real quick slide over a period of time from about 2008, until about 2010. I treated all of the folks who were working for the agency and went to a full virtual model and like I said, stayed with it until about 2015. At that point, my biggest client was Auto Nation.. We were running their, they had a concierge program that went hand-in-hand with the financial industry. And so they were working with insurance companies and credit unions and all different kinds of, of companies to provide this sort of white label concierge product that we just syndicated again and again and again and again the branding for. And they took that model into their showrooms. And so we could see about six months before it was going to happen. Okay, we're going to, we're going to lose this book of business because they're going to take this model under their showrooms. And, um, at that point I just knew I had been in the game long enough and I was, I didn't want to do it anymore. I didn't want to go into any more boardrooms and, and fight for any more business that I think the agency businesses, it takes a toll on you. And so I decided to shift my, my work toward women in mid-life, which I was. I was struggling with a lot of the questions that midlife women have around getting older and, and your value and your worth and your level of contribution. And so I decided to sort of shut it down as projects closed and, and help the team move on. And that's what I did. And now I have, um, an immersion program where I help 15 women a year build their own personal brands and, and get out in front of what often our agency type businesses. Jason: [00:07:59] Very cool. And so, let's talk a little bit about kind of building a brand. One of the things I tell agency owners is one of the key roles out of the five roles that when you transition to being the CEO, rather than the owner of doing everything is being the face of the organization. And you really have to build a brand around you rather than being a faceless company. And it's kind of funny too, right? Like if you think about it, like these agencies do this for other people, but they have a hard time doing it for themselves. So what can they actually do in order to build their brand or what are some things? Juju: [00:08:35] So, first of all, I think we have all have a hard time doing it for ourselves because it's, it requires a fair amount of chutzpah and it feels in your face. It's unnatural for a lot of people to do this. I think there are a couple of ways that we can emerge. Number one is we have to really get in touch with our essence. And a lot of times I meet people who will say, Oh, I don't really have anything to brand. I don't have a differentiator. There's nothing different about me. But everybody is literally imbued with an essence, right? With whatever's your sort of concentrated flavor, concentrated scent. And if you can get down to that, it's all about attraction, right? Attraction as a singular thing, I'm attracted to a person, a person's attracted back to me, same thing with an organization, but an organization can't really make a decision about you and about your agency unless they can see you completely. Otherwise, they're making a decision on some kind of watered-down version of you, right. Or some piece of you they can't see. And so I really, really encourage people to go out and get in touch with what is it that you're about, right? What's that combination of strength and skill and personality and, you know, tendencies and all those things that make you who you are. And I think when you then attach that to your values, which is becoming more and more common in terms of branding and, and really being a values-based brand, people really have a chance to connect. And that that connection happens in a very real way. That builds long-term relationships. Jason: [00:10:01] Yeah. You know, I totally agree with that. When I first started doing this business or really even going back to the agency business, I really didn't put my personal brand out there. Not at all. It wasn't a thing, right? Like until Gary Vaynerchuk came along and I was like hustle, hustle, hustle, which I'm like work hard and show up, you don't have to work all the time. And then after I sold the agency, I really was like, okay, let me start doing videos like Gary. And it just wasn't clicking. And it was only up to maybe a couple of years ago, I started just putting out a little bits and pieces about my journey or what I love doing like mountain biking, or we started, you know, we built our dream home in Colorado and I started documenting that a little bit. Not like the checkout, our Ferrari's or yeah. And so, but we started attracting people that loved the outdoors. They love the adventure and all of that. And it's just like, when we've been growing the mastermind, it's like, it's all these amazing people. And then I think back at what we started putting out, I was like, that's why, yeah. Juju: [00:11:07] That's what you attracted. Yes. And you know, it's interesting because early on when I was building brand strategies for organizations, everybody talked about mission and vision, right. It was very common to do these mission and vision and values. Sort of, you know, seminars or weekend sessions for these big corporations, but there was never any question about whether the agency that was leading them or, I shared those values. Right. That just wasn't the kind of thing that anybody talked about. And then as the internet made things more and more transparent, and everybody came to want to know who is it that I'm doing business with things really shifted. And you can see that now from big agency to small agency, I'm watching it happen in the arena of social justice right now. You can see agencies really clamoring to get a handle on how do we deal with this? How do we guide our clients through this? Right? And on all different sides of the spectrum in terms of what you believe. But that connection is more important than ever. And, you know, we marry people who believe what we believe. We hang out with them, we date them. We, we vacation with them. Right. We follow them, we've read them and it's just become, you know, to, to some extent, I suppose it creates an echo chamber. Right. But on the other side, it creates really strong relationships that allow your clients to talk out loud about the things they want to talk out loud about knowing that you're invested in the outcome. I would never be invested in the outcome of my client's businesses early on. Right. That wasn't part of it. Now I show up and I'm in it with the client. And so it's a very different world. I think agency-wise than it used to be. Jason: [00:12:43] Well, it's, it's hard, like looking back at some of the clients that we worked with if I was doing a campaign for women's purses, I couldn't get behind it. Cause, cause I don't have it. But if we were doing a campaign for Lotus cars, you know, I'm like, yeah, I totally, I totally get it. So it makes a huge difference. You've got to, you know, I was watching a video and probably everybody has. I think it's from Simon Sinek on like, start with why. He talks about like, you, never hire, or you work with people that are your identical twin, but you, you surround yourself with people that believe in similar things. And it allows you to really build that brand. Because when I got into this business, you know, helping agencies. I saw everybody just doing blog posts and it had no personality. And I was like, I'm gonna do video. I'm gonna do a podcast just so people can hear the tone or the joking around or whatever, the, whatever it is. And then, you know, when they meet you, they're like, I know you. Which is kind of freaky. Juju: [00:13:44] Yeah. And what you stand for. I think standing for something, you know, the world has shifted in, in so many ways in America, right. And, and business and life are so intertwined now and all of the money and the influence, it's things have just taken on a different shape. And I think people are much more inclined now to speak out loud about what they stand for. And I also think at a certain point in life contribution takes on a different meaning. And I see this happen to a lot of people as they get older. And it definitely happened to me as I started to push 50. The kind of contribution that I wanted to have in the world was different. And it wasn't enough for me to just help corporations stuff, dollar bills into their pocket. Right. And support my lifestyle. I wanted to feel at the end of the day that I had made a difference in someone's life. And that caused me to step forward and say, okay, these are the things I believe in. These are the topics I'm willing to give voice to. Right. This is what I stand for now. How do I find clients who stand for the same thing so I can help move them forward? And I think not to say that that doesn't happen for young people, I think it does, but I think there's a point in our lives where it, it happens for everybody. You start to really rethink things. And that definitely happened for me in midlife. Jason: [00:15:01] Oh yeah. I mean, you know, when you're in your twenties, all you're thinking about is what you don't have. Juju: [00:15:07] Yeah. And how are you going to survive? How are you going to make it? And what's your trajectory going to look like? And, you know, we all start out with this idea of, this is what my life's going to look like. I'm going to go to school here. I'm going to do this. I'm going to create this. I'm going to marry this person. I'm going to build a family. We don't have a lot of discussion around what happens after I do all that. Right. What happens when I'm 50, I've checked off all those boxes. Now, do I start again? Do I, how do I pivot? And I think those of us that are in branding and advertising and messaging and marketing, there's a way to sort of pivot that mastery to something new and midlife. That allows you to stay in the game and contribute on a different level. And a lot of that is very values-based stuff Jason: [00:15:51] Yeah, I realized after I sold the agency, I was like, I was craving that significance again. And I was like, well, how can I contribute rather than, you know, it felt like before then I was just a taker. Juju: [00:16:06] Yeah. And well, and I think that's part of the game, right? I mean, that's the way it's all set up is you, you gotta sort of, you gotta make your way, you gotta figure it out. And I think when we're young, we're not as, yeah geared toward, how can I be useful? As we are toward -- and, you know, maybe it's not fair to say it's old and young. Maybe that's not really the way it breaks out, but I know when I was younger, I was much more interested in what it would take for me to get where I needed to go than I was in, how do I be of service? Right? And I think that's one of the things that happens the longer you've been in the game. You realize that it's really, it's really the service side and the purpose side that keeps you in it. Right. That's what gets you to wake up every day and go, okay, I'm going to show up and I'm going to do this, the money side and the significant side. It lasts so long, but it feels a little hollow after a while. And I think that's, I noticed that search trajectory for a lot of folks. Jason: [00:17:02] What are some things. You know, let's say there's, a lot of people listening right now that are in the middle of their career, they're just kind of getting by. What are some of the things that they can do and building the brand and getting to a place where, you know, it means a lot more to them? Because, you know, I talk to so many people all day long. They're just like I did this agency. I'm ready to get out because there's no real meaning behind it. Juju: [00:17:27] Yeah. So I would start with manifesto work. I do manifest it work with tons of people and I'm not talking about just around, you know, making something pretty that you say out loud, but really understanding what are the things that you want to feel on a daily basis. Right? How do you want to feel, how do you imagine the perfect life being, you know, for you and for other people? What do you believe in? What are you willing to stand for? I very often ask my women clients, what are the issues that you're willing to give your voice to? And what are the issues that you would never give your voice to? Or what are the things that you stand against? And then go find clients that are making inroads in those areas. Go find clients with the money and the clout and the push to ride. What matters to you because that's going to change the nature of the work. It's not about completing a project and getting paid, while that happens, it's about completing a project and changing the world or moving things forward. And I think when we're surrounded by like-minded people who are in a fight that we're in everything shifts and in my mind that really starts with manifesto work. Jason: [00:18:35] Yeah. I love kind of the, you know, just that simple concept that you mentioned of kind of like build your brand for what you stand for. Because, like you were saying in the beginning, a lot of people are like, well, how do I build a brand? Like, well, you've already have a brand. Juju: [00:18:47] Of course. You live it every day. Jason: [00:18:49] I'm like, it's just about communicating it and figuring it out. And I always like to tell people, it's not just with the written word, like, please do a podcast or a video. Juju: [00:19:00] Yeah. It's who you are. And we get this idea that we're creating it. We're building a brand, we're creating a brand. We're not creating it. We're showing it. Right. This is what it is. How do I show it? How do I show people who I am, what I'm about, what I'm worth, what I stand for, what I want and all of that can be really polarizing. It doesn't have to be. Right? But it can be. And we're also afraid of that, right? If I show myself completely, there'll be people who don't like me, but there will also be people who love you. People who get you, people who want to be next to you. People who want you to fight for them. And it's much easier to maintain longer, big money, intricate relationships if people love you. Right? Then if there are lukewarm around about. Jason: [00:19:44] It eliminates the bad clients later on and like you going, man, I, you know, I took this client on because,  you know, I was a little strapped for cash, but now it's a complete nightmare and blowing up in my face, which is making it even more miserable. Versus, you know, maybe I didn't win as much business, but at the end of the day, you're going to win way more business and have a lot more fun working with the people that are in the similar boat. Juju: [00:20:11] And you're going to be able to stand up for yourself, you know, that, but the biggest emotion for me that was a killer in my agency curve is resentment. Because it would have these clients who would come at me and the very first thing they want to do is negotiate. And they wanted to negotiate on my value as a human. Right? So it's, well, I don't want to pay you this. I'll pay you this. And in early on in my career, I would negotiate that, I would talk about that. It was only when I got to a point where I did the head work around, this is what I'm worth. This is what I stand for. I don't want to take that. Right? I don't offer bad marketing. Oftentimes, I would have clients who say, well, you know, we don't want to do this and we don't want to do the strategy work. We just want to do this. And when I finally got to the point where I would say I did it, and I don't offer that as a service, like, I don't know, offer quick and dirty marketing. I'm sure there are people who do I don't sell that. That everything started to shift for me and that resentment, as soon as we sign on to a client or a relationship where we haven't properly set boundaries we are in this resentful position until the relationship ends. And I watch agency owners do that over and over and over again. And they feel out of alignment with themselves all day long in order to take the money. And it's, it's just a practice learning not to do it. Jason: [00:21:25] Yeah, I have people all the time they're like, we'll give you this amount for your online program. I'm like, no, it's this or the other day I just was skimming through emails and this one person was like, I read it. Like, I just want to give you $500 cause you helped me out. Like we get that all the time. And then a couple of days later, he was like, I haven't got access to the Agency Playbook. I'm like, so I go back to the email and read it. Yeah. Skimming it. Right? Like my ADD is kicking in and it was like, I'll give you $500 right now, and you do the Playbook. And I was like, sorry, I read it wrong. I'm refunding your $500. You know? And then he was like, well, really, like, you don't have to do anything. I was like, but you're not going to value it. Like you're already devaluing it. Juju: [00:22:08] Exactly. And I didn't offer you that, right. That's not for sale at that price. And I think, you know, back to that original question we talked about around, how can I be more strategic? How can I be a person with creative skills or project management skills who's more strategic? When you invest your time in that, like, I had to force myself to go to MBA school and I wasn't great at MBA school. It was not a natural state for me, but I did it right. I really had to go. I am fully driven by intuition. Right. So data-driven exercises are work for me, but I did the work. And when you make that shift, when you really can lay that strategic piece over top, it eliminates some of the discounting that people do about the creative side of things that they don't understand. This is very easy for people to discount. That creative side of the work. Right. And that messaging side and all of that understanding of human psychology people don't value it. And so when you can lay that strategic piece over top, I think you eliminate some of that, or you put yourself in a position where you can push back harder. Jason: [00:23:13] Yeah. I mean, once you start negotiating, um, and lowering your prices, you're never going to get out of that because they're always going to think you're coming out high. I mean, even when I was buying a car, I remember I went in, I did not want to buy a Jeep a couple of years ago. And I went in and I just low-balled the crap out of them for this new Jeep. And they said, yes, I'm like, crap. I should have said lower. Like, I didn't feel like I got the right deal. Juju: [00:23:37] Yeah. And you know, here's the thing never, ever, ever negotiate on your own hourly rate. I'll work less hours for you. Right. And if we work less hours, this is the work product you're going to get, but I'm not going to work the same number of hours for less money because it's, this is my business. Right? This is my business. This is what I do. Jason: [00:23:57] Yeah. And what people don't understand and especially what they'll do is they'll come back and be like, well, so-and-so over there on Upwork can do it for $20 an hour where, and I'm like, well, you don't value your time as much as I thought you did. And they're like, what do you mean? I'm like, well, sure you can go to them, but you're gonna probably spend four times amount of time managing this person in order to get what you want. And there it's still a 50/ 50 shot on this versus going our way. And you probably get there 90% of the time and you'll have to require this amount of time. Juju: [00:24:35] And I don't know for that service. So I don't offer a service for clients cycled through the internet and randomly choose me with no ramp-up and no relationship and no understanding of their product or their goals or their financial statements, so that I can do a four-hour job. I don't, I don't have that service. I can see if you want to buy that, but that's not what we sell here. Right. And I think that that tie back to this is the relationship. This is why we're working together. This is what we're in together. This is what we're trying to accomplish. That's what an agency does. An agency doesn't present itself on the web and, you know, blind of any relationship deliver creative product, Willy nilly. That's a different business model. Jason: [00:25:17] Well, I even think like, even if you go back to the, kind of the origin of an agency, like they're the, they were the middlemen. I remember I was doing a video a long time ago about you're in the car industry. Right? So remember, well we know no one remembers when cars first came out, I was like, put my, you know, my foot and be like, you remember this? So when they actually came out with cars, they couldn't go direct. They had to create car dealers. So they were the middlemen. But even now the car dealers are probably going to start suffering because of the manufacturers can go direct. Same thing with, you know, Facebook, when they came out with advertising, they went to agencies. You know, Facebook is more going directly in there. And so the whole point of being the agency, it's about not just being that middleman, but being strategic and building that relationship with those people, like you were saying, and that's really how you can be strategic and then they can never really leave you until you say buzz off. Juju: [00:26:17] And understanding how the industry works. You know, for a very long time, I made the lion's share of my personal money, negotiating advertising for people, right. This is how this works. This is the space you're going to get. This is how many people are going to see it. This is how we're going to use it. This is, you know, who's gonna see it. Right. And those were all negotiations that our agency made on behalf of the clients. And for that, we got paid, we didn't get paid by the client. We got paid by the media company because we were professionals who understood the industry and understood those demographics and understood that region. So I think since all of the freelancing has started. And all of this sort of talent inside an agency have been broken off. Clients have lost sight of the value of having someone stand in between what I'm trying to accomplish as a corporation, or, you know, as a business, as a person and what this creative person is supposed to deliver. There's a translation there that happens in a real agency model. And without that, that relationship suffers. You got a different relationship. Jason: [00:27:25] Awesome. This has all been amazing. Is there anything I didn't ask you that you think would benefit the audience? Juju: [00:27:31] I think there's some benefit around understanding the way creative people work for agency owners for people who are listening, right? Like you said, you came up, you know, from, from that project management side or down in the project. I think one of the things that makes a really amazing and profitable agency is understanding that creatives are constantly and always giving a piece of themselves. Right. Every, every job that a creative professional does, whether I'm a writer or a photographer or a designer or whatever is an extension itself, that at least the folks who are good, right. Every time they're putting on a piece of themselves. And that's really difficult, it's a tender process to manage. And when CEOs or business owners go direct to the creatives oftentimes that process ends in resentment as well. And so that's a piece of leadership, I think in the agency world that gets, sometimes get kicked to the curb. And, and I think there's a real sweet spot in there. There's a real understanding, of human potential there that separates one agency from the next. Jason: [00:28:45] Awesome. Since you only work with women in their midlife, if you're a woman in your midlife, where can they go? Juju: [00:28:52] So you can find me at jujuhook.com. I have a download always at free.primetimejuju.com that helps with personal branding, always with personal branding out in front. And I have a, I have a group of 15 women every year who I take through a nine-month immersion branding program called The Cut. Jason: [00:29:12] Awesome. Well, everybody go check that out and thanks so much for coming on the show. And if you guys enjoyed this episode and you want to be surrounded by amazing agency owners on a consistent basis where we can really build that relationship with you and see the things that you may not be able to say and help catapult and grow your agency to where you want it to go, rather than where it's going to dictate you to go. I want to invite all of you to go to the DigitalAgencyElite.com that's DigitalAgencyElite.com. And until next time have a Swenk day.

I interview Juju Hook, author of Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime. There is so much wisdom in this episode on how to get out of our own way to create a magnificent next chapter. Truth bombs throughout! We talk about: • How Juju took her first steps into writing • How to rediscover yourself at 45 or 60 • The lies we tell ourselves that hold us back • Breaking out of labels and self-made mental restraints • Not letting fear stop us trying new things • Using truth to move past self-loathing • Recognising our own mastery and making the most of that • Finding your leadership ability within • How to move past resistance to visibility • Leaning into our “essence” of influence • The joy of course-correction • Why we cover ourselves up as midlife women • Easy tools to deal with self-judgement and insecure thinking • How human attraction really works • Being true to yourself • Re-discovering yourself without changing yourself And more! Find out more about Juju: Juju’s website Juju’s book: Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime Facebook | Linkedin | Instagram | Twitter Others: Michael Neil’s website   Access Juju’s quiz here. If you enjoyed this episode, please subscribe, share it and leave a review on iTunes or wherever you’re listening. Find out how to leave a review here: bit.ly/leavepodcastreview You can find out more information and get the show notes to every episode at magnificentmidlife.com. That’s also where you’ll find strategies, support and resources to help make your midlife magnificent. There’s a midlife wellness program, courses, midlife mentoring to help make the most of your next chapter and our online Members Club. If not now, when?

Juju Hook is brand-strategist and business coach for midlife women and author of “Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife Into PrimeTime.” Her programs help women use the mastery they gained in the first half of life to create businesses doing WHAT they love, with WHOM they love in the second half. Juju’s work focuses on the strategies and systems—as well as the confidence and courage—required to build an impactful presence and earn reliable, sustainable income. Website: Jujuhook.com Twitter: @jujuhook Instagram: juju_hook Facebook: julia.juju.hook LinkedIn: jujuhook

In Episode 059 Juju Hook taught us how to pivot with mastery - which is taking skills from our old jobs to help us start off with an advantage in our new business. Josh Koerpel is a perfect example of what pivoting can look like and what it can teach us. Josh is the founder and creator of Firebuilders. IO and funnel mappy. He went from working in mechanical engineering to software development, which all started from… Sailing. I was so interested in his story that I wanted him to come on the show and share his experiences with you. He gives insight into the lessons he’s learned about life, work, and business from having pivoted very different careers twice.

If you have been considering starting a business or some kind of new venture for your second chapter then this is an episode you do not want to miss. In this episode, I speak with Juju Hook who is a former corporate brand strategist turned author, speaker and coach for midlife women entrepreneurs.  It's a super inspiring conversation about why midlife women are actually better equipped than many other groups for entrepreneurship. We talk about the powerful intersection of purpose and mastery, why we downplay our skills and the lies that are sold to midlife women in mainstream advertising. Juju shares how the answer to the question "If you could be doing anything you wanted right now, what would you be doing?” became the inspiration and catalyst for her own business.  This episode reminds us how powerful and capable we are to create the life and business we want at this time of life.  A seriously inspirational conversation that you don’t want to miss.  Are you ready for a midlife remix? Take a listen and get inspired! Learn more about Juju Hook Juju Hook is a consultant, coach, and speaker. For more than a quarter-century she developed brand strategies for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships. She holds a BA in English and an MBA, and is certified as a coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. Access Juju's website here - jujuhook.com Juju has created a quiz to help people determine their brand archetype called Discover Your Essence of Influence. Access the quiz here - Discover Your Essence of Influence

EP 085 - After launching a successful online branding program and blog at 48—and developing a following of more than 50,000 fans—Juju Hook launched her book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime, to rave reviews from an audience of middle-aged women hungry for tools to help them re-invent themselves and answer the call to contribute in a new way. Capitalizing on her 25 years’ experience in corporate branding, strategic planning facilitation, and special events with industry heavyweight clients like Jacuzzi and Autonation Direct, she stepped into the speaking circuit to rebrand middle age for women. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.    Juju’s Dropout Story Give us an overview of your corporate career. What did your transition look like? What’s your advice for a person to stay in their zone of genius but not big enough to hire a team? Talk about charging prices on your knowledge vs. new to running your business. Tell us about your book. Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime What will I do when I grow up? What's your advice to our listeners?   Social Handles: Website Facebook Facebook Group LinkedIn Amazon Book Link: Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime Instagram: @juju_hook Twitter: @JujuHook   Stand In Your Power VIP Workshop - https://www.corporateschooldropout.com/stand-in-your-power-workshop   Join the networking group for aspiring female dropouts! The Dropout Social Network. This group is specifically designed to build a community and support system for ladies as they pursue their dropout journey.   Lauren works 1:1 with new and aspiring females dropouts who are ready to take charge of their life and start a business, so that they can make decisions from options and opportunities vs feeling stuck in their job. For more information, visit the website

How to stop telling yourself lies and start living the life you want by defining your essence and working towards your perfect day.

Today we have Juju Hook in the convertible talking about her work with other middle-aged women to uncover what they really want in midlife. In her quest, she interviewed over 200 women and learned nearly every middle-aged woman had bought into the idea that as they grew older, they decreased in value. Juju had found her life’s mission: to re-brand middle age for women into PrimeTime.

If you’re a woman who’s excited to see what’s next… maybe make a pivot in your career… or even (dare I say) put yourself out there, today’s guest can help you big time. Juju Hook helps "primetime women" (that’s us!) build brands. In this episode, we talk "Breakthrough Breakdowns," six lies we’ve come to believe about aging, the 50 hour rule and so much more. Join us for Forty Thrive LIVE! Once a month, you’ll have an opportunity to join other Forty Thrive listeners for a live interactive podcast recording. Visit our Patreon page for more info! About Our Guest: Juju Hook is a consultant, coach, and speaker. For more than a quarter century she developed brand strategy for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships. She holds a BA in English and an MBA, and is certified as a coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. Connect with Juju on Facebook, LinkedIn and Instagram. Get Juju's book : Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime Mentioned in this Episode: Amy Porterfield on Forty Thrive Fumiko Takatsu on Forty Thrive Face Yoga Method 6 Week Bootcamp Join Juju for these two LIVE events!  1. LIVE 90 Minute Masterclass on January 27th, 2021 Answer Questions Like... How do I build a presence? How do I build a platform?  How do I get people to listen to me? Can I shift from a brick and mortar to go online?  REGISTER HERE 2. If you’re ready to up your game  — you know you’re meant for great things and ready to take the leap toward it, Juju is hosting PrimeTime PROSPER-- The 3-Day Interactive Online Experience. During this event, you’ll work individually and in small groups to turn your “something special” into something truly sellable You’ll create a plan and design a platform for reliable, sustainable income doing what you love. REGISTER HERE

 In this episode, I chat with Brand Strategist Juju Hook about how to set yourself up for 2021 success. This isn’t your typical ‘motivation’ talk, Juju dives deep into finding and tuning into what really makes your heart sing, how to talk with that voice inside your head and stop procrastinating and start making your life happen the way you want it to. So grab a pen for this one, you’re gonna need it!    KEY TAKEAWAYS:   The Voice in Your Head  Essence  Deliver in a New Way  Platforms to Use to Show Up  Ask the Real Questions  Prime Time 

The Enoughness Planner is launching December 1!! Click here to order or put your name on the waitlist! www.kellycovert.com/enoughness It's time for women to take back "midlife" and turn it into primetime! Juju Hook shares ways we can reframe what it means to age, and take back our power as we live by design and desire! Connect with Juju: Website Facebook Instagram: @juju_hook Twitter: @JujuHook Primetime Prosper 2021 Virtual Retreat: https://www.primetimeprosper.com/sales-page1605724449708  

It’s time to stop the negative talk to both yourself and the people around you. We’re introducing conscious communication from here on out. I’m joined by Mary Shores to talk about how she created this communication model to positively impact her personal and business relationships. Key Takeaways What’s on the Do Not Say List: No Not Can’t  Won’t However Unfortunately About Mary Shores Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people's words to help them fall back in love with their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a do not say list and grew into an entire strategy that will fix your relationships. Change Your Thoughts: Change Your Life Mary shares with us the story of her childhood and what led her to start her own business as a debt collector. It’s such an emotional tale but is one that has such a positive outcome. Mary tells us the exact moment she decided to change her mindset… and change her life. When she decided to take a more positive outlook with her communications, Mary sent out that conscious request to the universe that she would embody that joy, however, and wherever she could. Part of this was allowing herself to examine her negative thoughts when they arose. By learning where her negative thoughts and emotions stemmed from, she figured out how to work with and through past trauma. Over the past 15 years of inner work, Mary developed an alternative model for Positive Psychology. The Power of Thought Quality lets you look at what impact your thoughts have and where the power of your individual words lies. This led Mary to create the Cleanse or Clog formula. This method acts as a way to train your mind and thoughts to recognize when something is good for you - or something that’s sitting more negatively in your life. Have Some Compassion for Yourself Mary talks about the power that exists when you label your emotions. For so many of us, figuring out what we’re actually feeling seems like a nearly impossible task. But, as Mary details, when you can get there, there is immense healing. Something Mary encourages us all to learn how to do more often is to have compassion for ourselves. There is so much power in the negative words we speak to ourselves and, on top of this, we’re all under immense stress and pressure. Mary recommends writing down everything you feel that’s going wrong in your life right now. When you look at that list - how does it make you feel? I want you to know that you’re justified if you’re feeling overwhelmed and that you owe yourself some compassion. How would you talk to your six-year-old self? Will you be implementing the Do Not Say list in your life? As always, you can ask me anything and let me hear your thoughts in the comments on the episode page. If you have questions, email team@drannacabeca.com.   In This Episode How one moment can change your entire approach to life [11:50] What happens when you allow yourself to examine the negative thoughts you have [16:20] What the power of thought quality is [21:45] How to apply the Cleanse or Clog formula to your life [25:00] How transforming your language to label your emotions releases them within you [33:10] How to have compassion for yourself [40:00] What power there is in asking other people feeling questions [48:50]   Quotes “We need an allowance to be able to process our emotions when sh*t hits the fan. Because let’s face it, life is not always rainbows and sunshine all the time, every single day.” [15:51] “Focus on what you can do instead of what you can’t do. Now, here’s the difference between the power of thought quality and positive thinking: When you find the thing that you can do, no matter how small that is, I want you to celebrate it like it is a huge moment in life.” [18:19] “If you say ‘no’ to another person or you say something negative to another person and it triggers them, well it’s doing the same thing when you’re talking to yourself that way.” [30:54] “When you can reestablish that connection to your feelings, your body’s ability to receive pleasure will begin to restore itself.” [41:19] “Just start where you are. It doesn’t matter. If you are like me and you don’t even understand the concept of what a feeling is, just trust me and write your list of everything that you feel is broken in your life.” [47:16]   Resources Mentioned Buy Conscious Communication by Mary Shores on Amazon Find Mary Shores Online Follow Mary Shores on Facebook | Twitter | Instagram | YouTube | Pinterest Join the KetoGreen Community on Facebook Buy Keto-Green 16 Check out the full episode page Find Dr. Anna Online Follow Dr. Anna on Facebook | Instagram | Twitter   Related Episodes: 151: How to Create Your Joyful, Authentic Personal Brand w/ Juju Hook 154: How to Unlearn What You Were Taught About Suffering w/ Sarah Anne Stewart 149: How to Create an Abundant, Aligned, and Fulfilled Life w/ Natalie Matushenko

It's time to stop the negative talk to both yourself and the people around you. We're introducing conscious communication from here on out. I'm joined by Mary Shores to talk about how she created this communication model to positively impact her personal and business relationships. Key Takeaways What's on the Do Not Say List: No Not Can't  Won't However Unfortunately About Mary Shores Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people's words to help them fall back in love with their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a do not say list and grew into an entire strategy that will fix your relationships. Change Your Thoughts: Change Your Life Mary shares with us the story of her childhood and what led her to start her own business as a debt collector. It's such an emotional tale but is one that has such a positive outcome. Mary tells us the exact moment she decided to change her mindset… and change her life. When she decided to take a more positive outlook with her communications, Mary sent out that conscious request to the universe that she would embody that joy, however, and wherever she could. Part of this was allowing herself to examine her negative thoughts when they arose. By learning where her negative thoughts and emotions stemmed from, she figured out how to work with and through past trauma. Over the past 15 years of inner work, Mary developed an alternative model for Positive Psychology. The Power of Thought Quality lets you look at what impact your thoughts have and where the power of your individual words lies. This led Mary to create the Cleanse or Clog formula. This method acts as a way to train your mind and thoughts to recognize when something is good for you - or something that's sitting more negatively in your life. Have Some Compassion for Yourself Mary talks about the power that exists when you label your emotions. For so many of us, figuring out what we're actually feeling seems like a nearly impossible task. But, as Mary details, when you can get there, there is immense healing. Something Mary encourages us all to learn how to do more often is to have compassion for ourselves. There is so much power in the negative words we speak to ourselves and, on top of this, we're all under immense stress and pressure. Mary recommends writing down everything you feel that's going wrong in your life right now. When you look at that list - how does it make you feel? I want you to know that you're justified if you're feeling overwhelmed and that you owe yourself some compassion. How would you talk to your six-year-old self? Will you be implementing the Do Not Say list in your life? As always, you can ask me anything and let me hear your thoughts in the comments on the episode page. If you have questions, email team@drannacabeca.com. In This Episode How one moment can change your entire approach to life [11:50] What happens when you allow yourself to examine the negative thoughts you have [16:20] What the power of thought quality is [21:45] How to apply the Cleanse or Clog formula to your life [25:00] How transforming your language to label your emotions releases them within you [33:10] How to have compassion for yourself [40:00] What power there is in asking other people feeling questions [48:50] Quotes “We need an allowance to be able to process our emotions when sh*t hits the fan. Because let's face it, life is not always rainbows and sunshine all the time, every single day.” [15:51] “Focus on what you can do instead of what you can't do. Now, here's the difference between the power of thought quality and positive thinking: When you find the thing that you can do, no matter how small that is, I want you to celebrate it like it is a huge moment in life.” [18:19] “If you say ‘no' to another person or you say something negative to another person and it triggers them, well it's doing the same thing when you're talking to yourself that way.” [30:54] “When you can reestablish that connection to your feelings, your body's ability to receive pleasure will begin to restore itself.” [41:19] “Just start where you are. It doesn't matter. If you are like me and you don't even understand the concept of what a feeling is, just trust me and write your list of everything that you feel is broken in your life.” [47:16] Resources Mentioned Buy Conscious Communication by Mary Shores on Amazon Find Mary Shores Online Follow Mary Shores on Facebook | Twitter | Instagram | YouTube | Pinterest Join the KetoGreen Community on Facebook Buy Keto-Green 16 Check out the full episode page Find Dr. Anna Online Follow Dr. Anna on Facebook | Instagram | Twitter Related Episodes: 151: How to Create Your Joyful, Authentic Personal Brand w/ Juju Hook 154: How to Unlearn What You Were Taught About Suffering w/ Sarah Anne Stewart 149: How to Create an Abundant, Aligned, and Fulfilled Life w/ Natalie Matushenko

We're all navigating a world that is requiring us to communicate through screens more than ever before. That means public speakers who were once used to a stage are now having to present themselves through a camera. If you made money as a public speaker or used public speaking to sell your business, you've likely had to re-evaluate your strategy in a big way. My guest today is Juju Hook, a consultant, coach, and speaker who once used in-person events to promote her business. Today, her business looks much different. We discuss: Juju’s big career switch in midlife and what inspired it How switching careers has made her see herself differently How Juju pivoted her business away from speaking on stages and toward virtual packages The new way she is helping her clients navigate the current business climate The marketing tools Juju used to engage her customers in new ways Juju’s major learnings from re-strategizing and rethinking her business this year What she will do differently in her business based on what she learned in 2020 Download Juju’s free self-assessment: “Discover Your Essence of Influence” You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com.

Juju Hook is a consultant, coach, and speaker. For more than a quarter-century, she developed brand strategies for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.    What We Discuss with Juju Hook: The impetus behind writing her book The decision to show up in her book What is PrimeTime? The power of self-affirmations We are not our thoughts. Signs women are ready to make the shift Juju’s book writing process Listening to your calling   To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Showing up as your most authentic self to create your brand is the future for women in perimenopause and menopause. I'm joined by speaker and personal branding expert, Juju Hook, to talk about how you can create your own personal brand. Key Takeaways Search for what lights you up. When you find that one thing that brings you joy, create your personal brand around that. [14:15] Don't wait for the other shoe to drop. Create your own success by finally embracing what it is YOU want to do after all these years of pleasing everyone else. [26:00] Commit to doing the mirror work. Stand in front of your mirror and speak to yourself. Ask yourself what you want to do and listen to the answer. [29:35] About Juju Hook Juju Hook is a consultant, coach, and speaker. For more than a quarter-century she developed brand strategies for corporations.  Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.  She holds a BA in English, an MBA, and is a certified coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. You're Entering Your Ultimate Prime Time Put your hand up if you have kept yourself, your hopes, and your dreams on the back burner for most of your life. You put your family, your friends, and your career first, but you've never really given much thought to what it is you actually want to do. I'm joined by Juju Hook, a branding expert who works with women in the prime of their lives, to talk about how you can reclaim that essence of who you really are and finally create the life and career you've always wanted. Your perimenopause and menopausal years are the absolute best time to reinvent yourself - as Juju says, they're your primetime! Juju shares her amazing wisdom that's come from personal experience. There came a pivotal moment in her life when she knew her destiny was for greater things - and when she finally had the space to do it in her family life, she jumped at the chance. Speaking with Juju, you can see the tremendous potential that you have. You can take what you already love and what you're already good at and turn it into something uniquely you. You can start your own business based on YOU: your personal brand that makes people want to buy from you. Juju encourages you to think outside the box. If you've had a career in marketing, you don't need to just keep being a marketer for the rest of your life. In fact, this was Juju's own career, which she's since reinvented to help women with their personal branding. Showing up Joyfully as Yourself What makes your new brand work is that you're showing up by being your most authentic self. People love to work with other people. When you shine through and bring your whole personality to your brand, you'll naturally attract the kind of people you want to work with - and who want to work with you. But of course, there will be people out there who don't like what you're putting out there. Juju is here to tell you that that's absolutely okay! You don't have to be everyone's cup of tea. She shares her best advice on how you can handle negative feedback and criticism. But ultimately, when you're showing up joyfully as your authentic self, you will start bringing in money and success!  This was such a joyful conversation with Juju. By embracing our beginner's mind, following what our heart and head knows we've always loved and wanted to pursue, and showing up authentically, we will have success in rebranding ourselves during our Prime Time! Share with me in the comments what your Essence of Influence is. As always, you can ask me anything and let me hear your thoughts in the comments on the episode page. If you have questions, email team@drannacabeca.com.   In This Episode Why your perimenopause and menopausal years are the best time for reinvention [6:00] How you can apply your skills and expertise to something entirely new and different that will fulfill your menopausal years [11:45] How joy and clarity on who your authentic self is can bring money and success [17:45] What you need to know about hearing negative feedback when you've created a personal brand [19:30] What power there is in the beginner's mind [28:20]   Quotes “There's a beautiful pivot if you can figure out how to apply your mastery to a new thing.” [11:09] “If you can show people who you are and express who you are, you'll attract the people who want what you have. It's understanding that ‘I have enough, it'll work for me, too.'” [16:08] “You can't go your whole life wanting to do something, or wanting to try something, and then deciding, ‘oh well, it's too late. I didn't do it. My ship has sailed.'” [27:53] “I really invite women to lean into whatever this thing is that you feel you're too much of or that you're pushing down, that you don't want people to see about you. Because it wants to come out and it was meant to.” [32:42]    Resources Mentioned Discover Your Essence of Influence Join Juju Hook's PrimeTime Posse on Facebook Check out Episode 42: Food As Medicine To Help Anxiety w/ Ali Miller Find Juju Hook Online Follow Juju Hook on Facebook | Instagram Join the KetoGreen Community on Facebook Buy Keto-Green 16 Check out the full episode page Find Dr. Anna Online Follow Dr. Anna on Facebook | Instagram | Twitter   Related Episodes 132: Developing A Culture Of Love & Kindness w/ Amber Trueblood  130: The Link Between Your Beliefs & Your Longevity w/ Dr. Mario Martinez  111: What Is The Secret To Health & Longevity w/ Tracee Gluhaich

Showing up as your most authentic self to create your brand is the future for women in perimenopause and menopause. I’m joined by speaker and personal branding expert, Juju Hook, to talk about how you can create your own personal brand. Key Takeaways Search for what lights you up. When you find that one thing that brings you joy, create your personal brand around that. [14:15] Don’t wait for the other shoe to drop. Create your own success by finally embracing what it is YOU want to do after all these years of pleasing everyone else. [26:00] Commit to doing the mirror work. Stand in front of your mirror and speak to yourself. Ask yourself what you want to do and listen to the answer. [29:35] About Juju Hook Juju Hook is a consultant, coach, and speaker. For more than a quarter-century she developed brand strategies for corporations.  Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.  She holds a BA in English, an MBA, and is a certified coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. You’re Entering Your Ultimate Prime Time Put your hand up if you have kept yourself, your hopes, and your dreams on the back burner for most of your life. You put your family, your friends, and your career first, but you’ve never really given much thought to what it is you actually want to do. I’m joined by Juju Hook, a branding expert who works with women in the prime of their lives, to talk about how you can reclaim that essence of who you really are and finally create the life and career you’ve always wanted. Your perimenopause and menopausal years are the absolute best time to reinvent yourself - as Juju says, they’re your primetime! Juju shares her amazing wisdom that’s come from personal experience. There came a pivotal moment in her life when she knew her destiny was for greater things - and when she finally had the space to do it in her family life, she jumped at the chance. Speaking with Juju, you can see the tremendous potential that you have. You can take what you already love and what you’re already good at and turn it into something uniquely you. You can start your own business based on YOU: your personal brand that makes people want to buy from you. Juju encourages you to think outside the box. If you’ve had a career in marketing, you don’t need to just keep being a marketer for the rest of your life. In fact, this was Juju’s own career, which she’s since reinvented to help women with their personal branding. Showing up Joyfully as Yourself What makes your new brand work is that you’re showing up by being your most authentic self. People love to work with other people. When you shine through and bring your whole personality to your brand, you’ll naturally attract the kind of people you want to work with - and who want to work with you. But of course, there will be people out there who don’t like what you’re putting out there. Juju is here to tell you that that’s absolutely okay! You don’t have to be everyone’s cup of tea. She shares her best advice on how you can handle negative feedback and criticism. But ultimately, when you’re showing up joyfully as your authentic self, you will start bringing in money and success!  This was such a joyful conversation with Juju. By embracing our beginner’s mind, following what our heart and head knows we’ve always loved and wanted to pursue, and showing up authentically, we will have success in rebranding ourselves during our Prime Time! Share with me in the comments what your Essence of Influence is. As always, you can ask me anything and let me hear your thoughts in the comments on the episode page. If you have questions, email team@drannacabeca.com.   In This Episode Why your perimenopause and menopausal years are the best time for reinvention [6:00] How you can apply your skills and expertise to something entirely new and different that will fulfill your menopausal years [11:45] How joy and clarity on who your authentic self is can bring money and success [17:45] What you need to know about hearing negative feedback when you’ve created a personal brand [19:30] What power there is in the beginner’s mind [28:20]   Quotes “There’s a beautiful pivot if you can figure out how to apply your mastery to a new thing.” [11:09] “If you can show people who you are and express who you are, you’ll attract the people who want what you have. It’s understanding that ‘I have enough, it’ll work for me, too.’” [16:08] “You can’t go your whole life wanting to do something, or wanting to try something, and then deciding, ‘oh well, it’s too late. I didn’t do it. My ship has sailed.’” [27:53] “I really invite women to lean into whatever this thing is that you feel you’re too much of or that you’re pushing down, that you don’t want people to see about you. Because it wants to come out and it was meant to.” [32:42]    Resources Mentioned Discover Your Essence of Influence Join Juju Hook's PrimeTime Posse on Facebook Check out Episode 42: Food As Medicine To Help Anxiety w/ Ali Miller Find Juju Hook Online Follow Juju Hook on Facebook | Instagram Join the KetoGreen Community on Facebook Buy Keto-Green 16 Check out the full episode page Find Dr. Anna Online Follow Dr. Anna on Facebook | Instagram | Twitter   Related Episodes 132: Developing A Culture Of Love & Kindness w/ Amber Trueblood  130: The Link Between Your Beliefs & Your Longevity w/ Dr. Mario Martinez  111: What Is The Secret To Health & Longevity w/ Tracee Gluhaich

Have you woken up recently and felt completely lost within your life, looking for a fresh start? Or you’d like to reinvent yourself ‘mid-life’, yet that seems like one more chore on your endless list of to-dos? What if I said you could reinvent yourself mid-way through your life, by tapping into your unique essence and make an easy transition into a new business or career...without throwing away your hard-earned knowledge and reputation? In this episode of the UNTAPPED podcast, you’ll learn how to make a mid-life transition into a new brand or business, without starting at the beginning.You’ll uncover how to use your decades of knowledge and apply that experience you’ve acquired, to take the overwhelm and underwhelm out of both your personal and professional life and turn it into a new, rich, and exciting career.My guest in this episode, Juju Hook, did just that for herself, so she knows how you may be feeling. After feeling she had lost herself to being overly involved with her teenage son and questioning her relevancy within her job market, she took the plunge and changed direction! She used her 25 years' experience in corporate branding, strategic planning facilitation, and special events with heavyweight industry clients and stepped into the speaking circuit to rebrand middle age for women. By having the courage to put herself out there, determining what she actually loved, and using what she already knew. She found the connection to her ideal audience and centered her new business around her lifestyle...and not the other way around.What we are really talking about here is financial and MINDSET freedom.So tune into this podcast, if you’re looking to walk down a different path by using ALL your unique talents, gifts, purpose, and temperament to deliver a brand that is truly the essence of you. We explore:What reinventing your mid-life means and how to apply it if you are looking to change direction into a new business or careerHow Juju took a chance and set a timeline to replace her income in just 4 years - and how you can apply her story to yourselfHow she is using her mastery, skills, and knowledge to reflect what other women in their prime time can achieveWhat the difference is between revenue and profit and what it really means to run a profitable businessWhat it means to have a heart-centered businessHow to acknowledge your zone of genius so that you can have financial and mindset freedom that is unique to your essence and ideals.Podcast Resources and Links:Find Juju's 'Discover Your Essence of Influence' quiz hereDiscover more about Juju on her website hereRead Juju Hook’s book: Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTimeTune into Eps 75: How to Break Free From the Feast or Famine CycleReady to earn more income and a bigger impact? Check out my $10K club. See acast.com/privacy for privacy and opt-out information.

In our society, women are treated like they have shelf lives. Once we reach a certain age, we’re told that it’s time to wrap up, settle down, and start looking for more appropriate passions → like knitting and gardening. All that’s really left for us to do is reflect on our lives, and quietly make our way to the end of our lives.  Nothing new, exciting, or groundbreaking can be expected of a woman past a certain age.  Not according to today’s guest, Juju Hook.  According to Juju, middle-aged women are in the absolute PRIME of their lives.  The most happening 8 - 11 AM news slot, if you will.  And that pressure to stay still and dream of youth? That just doesn't hold any weight anymore.  Juju owned a corporate branding firm for nearly two decades. Her business was doing well - she had a great team, great clients, and was able to achieve every career goal she’d ever set.  And she was bored stiff. Turns out, while everyone talks about what a woman should be doing in her teens, 20s, and 30s (‘grow your career’, ‘get married’, and ‘start a family’), no one talks about what we’re supposed to do after we’ve achieved all those things. Society just doesn’t account for women in their middle (or ‘primetime’) age. So Juju decided to take things into her own hands. She made the tough decision to walk away from corporate branding and dip her toes into motivational speaking - a field that excited and challenged her.  And boy is she glad she did! Juju now helps women in their primetime age with business, branding, and strategy decisions. She helps them figure out the essence of who they are without all the bells and whistles of career or family attached.  The world loves to invalidate older women so they can prey on (and profit off of) their insecurities, and Juju is leading the fight against it. Here’s a peek at what else you can expect: How Juju grew disillusioned with her job How her boredom was impacting other parts of her life Exactly why society likes to impose an age limit on women The similarities between us and Juju Why discovering your essence is so important RESOURCES Juju Hook - Website Juju Hook - Essence of Influence Strategic Juju - Blog   This Week’s Joy: Juju believes that people can be two things - a flame, or the mirror that reflects it.  Juju’s joy right now is being that mirror for other women and helping them grow.    This Week’s Hustle: It’s hard for women in business to show up on social media and play a role.  With Juju’s ‘Essence of Influence’ assessment, she aims to teach women about what kind of influence they really are (reporter, scientist, activist and so on) so it becomes easier for them to play that role.    Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur.  What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet. Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like. Use this link to save 20% off your Bench Accounting plan for the first six months!

Episode 121  The Prime Time Woman with JuJu Hook  In this episode, you will hear from Juju Hook, consultant, coach, and speaker.  Juju shares how her drinking was showing up in binge drinking, seeing an addiction coach and how he helped her change her relationship with alcohol, taking naltrexone to curb her pleasure from alcohol and drinking, and where she is today with her drinking, how to change your relationships with your thoughts, building a brand with soul and purpose, and what it means to be a Prime Time woman, branding and social media and change your brand even if you don’t have a business, and social media tips for the PT gal For more than a quarter-century she developed the brand strategy for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships. She holds a BA in English and an MBA and is certified as a coach and a yoga teacher. Juju lives in San Diego with her husband and her son. You can find her branding blog at StrategicJuju.com and her program for PrimeTime women at PositivelyPrimeTime.com. Find Juju here: Website Facebook Facebook Group LinkedIn Amazon Book Link: Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime Instagram: @juju_hook Twitter: @JujuHook   To find Lori:  Website  Elevate  Schedule 1:1 Free Consultation with Lori   

Juju Hook on Rebranding Midlife: Why Midlife is PrimeTime for Coaches and Consultants In episode 104, I’m joined by branding coach and strategist to midlife (PrimeTime) women, Juju Hook. After launching a successful online branding program and blog at 48 (and developing a following of more than 50,000 fans!), Juju Hook took to the stage with her powerful message that NOW is the time for rebranding midlife as PrimeTime for women.    As you’ll hear in the episode, Juju invites women to call B.S. on the media messaging that constantly bombards them—and plays inside their heads—that life over a “certain age” is something to be feared. Capitalizing on her 25+ years in corporate branding, Juju is uniquely qualified to reveal to women the abject lies written and propagated by industries that profit from women’s aging insecurities.    When it comes to rebranding midlife, Juju wants us to think about income, influence, and impact. Her own story started when she was feeling finished and uninspired in her career. The question was, how could she apply mastery in a new way? Rebranding midlife is all about understanding your personal brand, your gifts and talents, and figuring out how you can put them to use in PrimeTime.    Crystal clear messaging is essential when rebranding midlife. You need to be able to identify your target audience and figure out what specific set of problems they have, how to solve them, and how to show that you can get results. Focus on what makes you authentically unique, not what you think people want to hear. Remember, this work is all about connection.    At times, our discomfort with visibility can hinder our ability to connect. We must overcome all the messaging telling us we don’t have time to start again, that as women in PrimeTime, we should be put out to pasture. The self-doubt can’t be “cured” or completely go away, but we can learn not to sit and suffer through these feelings.    Juju’s own journey wasn’t easy. She started with no followers, and at first, her only comments on her blog came from her mom. Juju had to overcome societal ideas about women and power – she needed to unlearn lessons about women and financial stability. Juju realized that she could live a purpose-driven life when she pivoted in her mastery and began to rebrand.    For women ready to get started with rebranding midlife, Juju suggests building suitable and reliable ways to spread your influence into your daily routine. Don’t become obsessed with conversions and tactics. Instead, start with what is authentically you and focus on what is “on-brand” for your messaging to find where you really shine.     During our time together, Juju and I jam on:   Why now is the time for rebranding midlife as PrimeTime for women.   The role advertising, the media, and patriarchy play in making midlife women feel irrelevant and invisible.   How a powerful business brand helps women amplify their income, influence, and impact.   How to move through the fear that visibility often triggers for women (especially coaches, consultants, and experts) during PrimeTime.   How to give voice to the ideas and issues that matter most to you – and when it’s okay to “let it ride” and not share your opinion.   The foundational steps for reinvigorating a brand that honors your mastery and allows you to fall (back) in love with your business.   In This Episode:    Prime Time & Juju’s evolution  [ 7:45 ]  3 “I’s” and the impact of a powerful business brand [ 13:45 ]  Visibility in PrimeTime [ 17:00 ] Self-doubt and compassion [ 22:00 ] Dealing with disagreement [27:00] Juju’s financial breakthrough [35:30] Where to start as a PrimeTime woman [41:30]   Moxielicous Quotes    “The anti-aging industry is a $350 billion dollar industry and almost none of that is spent on helping us live longer.”   “We all can be the light in two ways; we can be the flame and give off the light, or we can be the mirror and reflect the light.”   “What do you need to talk about in order to hold the position that you’re holding? What issues in the world impact your brand? What things could and should you let go?”   “Since I’ve come into my power I’m softer from a heart space than I’ve ever been.”   “The way to amplify your income, influence, and impact it to incorporate sustainability and reliability into daily work.”   “When we can really begin to look at the reliable and sustainable system that’s based on our own essence, our own strengths and authentic ways to present and live our purpose, then we can really begin to amplify.”    Resources mentioned in this episode    Want Juju’s guide for amplifying your brand as a PrimeTime woman? It’s free, and you can snag it here.    Grab Juju’s book, Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife into PrimeTime here.     Stop by Juju’s Facebook Group, PrimeTime Posse.     Curious how we can jam together to amplify your speaking, create game-changing speaking content, and advance your thought leadership? Check out my coaching sessions.    Follow me on Instagram @alexiavernon.   Let’s continue the conversation in my Facebook Group - the Spotlight Speakers Salon.   Subscribe to Moxielicious via iTunes, Stitcher, Google Play, or Spotify, so you never miss an episode!

Juju Hook is a brand strategist, speaker, and the author of Hot Flashes, Carpools, and Dirty Martinis. She is also at the helm of an incredibly juicy conversation aimed at helping women to reframe midlife to primetime. Juju Hook and I talked through quite a few topics this interview – parenting teenage boys, showing up for yourself, marriage, the illusion of perfection, and the importance of unwinding yourself from the shackles of counting yourself out. You can learn more about Juju Hook by following her on IG @jujuhook or at www.jujuhook.com

Juju Hook is a brand strategist, speaker, and the author of Hot Flashes, Carpools, and Dirty Martinis. She is also at the helm of an incredibly juicy conversation aimed at helping women to reframe midlife to primetime. Juju Hook and I talked through quite a few topics this interview – parenting teenage boys, showing up for yourself, marriage, the illusion of perfection, and the importance of unwinding yourself from the shackles of counting yourself out. You can learn more about Juju Hook by following her on IG @jujuhook or at www.jujuhook.com

Our guest JuJu Hook drops her wisdom for us and explains how branding has so much more to do with acts of bravery than it does the colors or fonts on your website. Mindset does play into every area of our business, yet it’s the thing we most often avoid. If we can just get “everything right” the business will succeed, but it is so much more than that!  Juju helps midlife women develop authentic unforgettable brands for themselves and their businesses to design a life that sets their soul on fire and have a successful online or offline business. In this episode, we will discuss acts of bravery and how they’re vital for your business success.  If you’re an entrepreneur who wants to show up fully, use your voice, and become unforgettable in your online or offline business tune into this episode to learn how you can start taking acts of bravery today to live out your potential and reach the success you know you were meant for.

Some of the most impactful branding advice I’ve ever received was how to use customer service touch points in my business. This advice came from my friend and mentor Juju Hook. She was a branding expert for Fortune 500 companies for over 25 years. She taught the importance of touch points and how to translate them into moments of truth for prospects. Listen to this episode to find out what this means and how it can have a massive impact on your eCommerce business.  Find out how customer touch points can increase average order value  Juju had a personal experience that revealed the importance of touch points and how they influenced her to make a purchase. Find out what she did in this episode. Her perception of the product changed because the packaging was better than the rest and a simple card was inserted. These were touch points that resulted in a moment of truth. Personal touches to make her as the customer feel special - that’s what increases AOV, frequency of purchase, and referral traffic. What a great reason to continue to nurture your customer relationships. Become an extraordinary eCommerce seller  As you nurture those relationships, it’s not hard to stand out from the rest. As a business owner, it’s important to be aware of all the touch points in your business. These can make a massive difference - a card, email, or phone call. It’s easy to be extraordinary. Each touch point and moment of truth compound on one another to build goodwill. That’s what gets people to make a purchase. How to successfully increase revenue Another one of my mentors, Frank Kern shared this: “the amount of revenue you make will always be directly proportional to the amount of goodwill you have with your audience and the number of offers you make.” Remember, those two things always go hand in hand. If you build goodwill and make offers, your revenue goes up. How do you build goodwill? Turn those touch points into moments of truth. Learn from L’oreal’s successful marketing strategy L’oreal is a great example of a company that has utilized touch points to their advantage. They have set up approximately 25 touch points before a customer buys their product. Find out in this episode what they have used as touch points and how they’ve translated those into moments of truth to motivate prospects to make a purchase. Just like this company, you as a brand owner must be looking for those touch points. They’re everywhere in your business. Learn how you can leverage those into goodwill, which will lead to sales, and result in profit. Outline of This Episode [0:37] Discover the most impactful branding advice I’ve received [2:32] Understand touch points and use them to increase AOV [6:06] How to become an extraordinary eCommerce seller [8:13] Learn the equation to successfully increase revenue Resources & People Mentioned Juju Hook Frank Kern L’oreal Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Brand strategist extraordinaire Juju Hook shares her gift of perception with "Prime Time" women to help us see what we so often can't - our own greatness. After chasing a successful but unfulfilling corporate career, she discovered her own message, her own platform and her own greatness. Listen to her story here and learn more at https://jujuhook.com/ and download a free branding resource at https://free.primetimejuju.com/free-booklet

As women, menopause is the biggest change our bodies will go through since puberty. But do we talk about it? Is it something to be embraced? Unfortunately our culture has placed a negative light on what it means to be a middle-aged woman. And the media doesn't help much either; it feeds into our concerns in order to market to us better. We don't feel as pretty as we once did....or as useful to society as we once were...or we fear that we are too old to dream once again. Today's guest has analyzed and uncovered the lies and messages being fed to women through the media. She has twenty-five years of experience as a brand strategist and knows the industry well. During our interview, JuJu Hook, author of "Hot Flashes, Car Pools, and Dirty Martinis: The Quintessential Guide for Turning Midlife into PrimeTime" will give us a sneak peek into her book and share three of the six lies she feels middle-aged women are believing and how to move past them.You'll find great comfort in JuJu's personal story about how she worked through menopause to live her best life. Now her mission is to help other women to do the same.Join us today as JuJu covers the follwing topics with us:~Learn how to integrate the negative voices in your head to move forward with your life.~Discover the lies spoken over older women and use JuJu's tricks to break the cycle. ~Find out the one question every middle-aged woman should be asking herself.If you would like to learn more, check out JuJu's website at www.JuJuHook.com or join her 21 Day Revolution at www.PositivelyPrimeTime.com. When you sign up, you'll instantly be connected to an online community of other like-minded women and you'll receive a daily motivational task to help you acheive your dreams. JuJu will even throw in her book and a workbook to jumpstart your success!And if you're ready for yet another way to gain clarity, relaxation and forward progress...I encourage you to take advantage of an EXCLUSIVE OFFER I am doing right now! I am giving away access to my 90-Day Action Planner that will help you skyrocket your productivity and take control of your calendar....COMPLETELY FREE!! If you would like to gain control of your life and spend more time doing the things that matter most to you, head on over to www.DeniseWalsh.com/action to download your free training NOW! (Valued at over $300. My gift to you!) Support the show (http://paypal.me/bwalsh)

Positively Prime Time with Juju Hook

Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:http://www.uniquedesignz.netInstagram:http://instagram.com/unique_designzFacebook:http://www.facebook.com/HenryKaminskiJrhttp://www.facebook.com/UniqueDesignzByTheHMKGroupGet Your 7 Point Brand Audit Today!https://uniquefunneldesigns.com/brandauditThe Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:http://www.uniquedesignz.netInstagram:http://instagram.com/unique_designzFacebook:http://www.facebook.com/HenryKaminskiJrhttp://www.facebook.com/UniqueDesignzByTheHMKGroupGet Your 7 Point Brand Audit Today!https://uniquefunneldesigns.com/brandauditThe Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Author, brand strategist, speaker, and motivator Juju Hook is on a mission to rebrand "midlife." It's crap, she says, and she's not wrong. Why a rebrand? What do you think of when you hear "midlife woman"? Wrong! We've been sold a bill of goods, Juju says, and she is ready to help every woman embrace her power and glory and step into PrimeTime. Hear the podcast, read genneve's review of Juju's book, then be sure to order a copy of Hot Flashes, Carpools and Dirty Martinis for yourself! Get more information and read the full transcript of our conversation with Juju Hook on genneve.com. 

In this double-whammy conversation with branding expert Juju Hook you'll learn why entrepreneurs often jump into the branding pool at the wrong end rather than taking strategic steps one toe at a time. ALSO we discuss Juju’s new book, Hot Flashes, Carpools, and Dirty Martinis and learn all about how we need to rebrand “middle age” as the optimal time in a woman’s life!

Author Juju Hook is on a mission to change the lives of a million women. So, let's start with you. I am completely onboard. Juju is 50, she gets it. After a long and very successful career spent working with global companies on their brand, she has turned her attention to midlife women.  We're talking about your mindset and your message; the message you tell yourself and the message you portray. This has NOTHING to do with your physical appearance and EVERYTHING to do with your brain. Do you know what you want in this next chapter of life? Do you believe in yourself to make it happen? Juju assaults our youth-oriented culture, favoring the experience and wisdom of the woman over 40. She recognizes that many of us have bought into this idea that leaves us practically apologizing for our age. Join me on the Juju Train! Her book, Hot Flashes, Carpools & Dirty Martinis, has launched on Amazon but you can get it HERE free, you will only pay the shipping. http://www.experience50.com/juju For more on how Experience 50 listeners interact with me and each other, visit experience50.com

There are lots of brand consultants out there but none we’ve found that have the knowledge and ability to guide you to your perfect brand like our guest today, Juju Hook. And we’re not just talking about personal brands. In fact, Juju says that many times building a business brand separate from who you are as a person enables the business to have a greater impact than if it was just built on you. This is a fun, and funny conversation that involves Louis C.K., Jerry Seinfeld, Red Bull, and Dean Holland dancing around his office wearing wings. That’s all I’m going to say, you’ll just have to hear it. Think of strategic branding like preparing yourself for a long-term relationship. Dean and I are internet marketers so all this branding stuff feels like fluff to us. You know, we’re used to direct response emails and copywriting, not this image and personality stuff. But Juju Hook got us thinking on this episode when she explained that the direct response approach is like seeking a one night stand, while branding is doing the work required to start a long-term relationship. That explains it well, and it's the kind of insight Juju brings to this episode so you’d be silly to miss it. Here’s a brand consultant who’ll tell you how to refine your brand without breaking the bank. On this episode, I had to ask Juju Hook, who is an amazing brand consultant, how the average entrepreneur can build a brand without breaking the bank. Consultants can be pricey, you know? That’s when she backed up the dump truck and piled on the info - from creating your brand manifesto and personality to how to communicate about it and set up a content delivery strategy - Juju didn’t hold back. That’s pretty unusual for a brand consultant, and it’s one of the many things that make Juju such a joy to talk with. So get ready to learn a lot on this episode. Dean and I did. When you create an authentic brand personality everything has more impact. One of the things Juju Hook walked us through on this episode was how to go about building a brand personality profile. Think of it like this: if your brand was a person, who would it be? Once you have that document in hand you’ll be able to use it as a reminder to yourself about the way and the methods you use to communicate. On social, in email, on video, wherever you put out your content that authentic brand voice will be consistent and have more effect on the people who are drawn to it. Find out how to uncover your own brand personality, on this episode of Just The Tips. The right brand consultant will make your business soar. If you need one, you should check out Juju. OK, so this episode is full of great, practical, doable content. But you might be like a lot of us and feel like even though it’s great stuff, you simply don’t have the time to work it all out by yourself. That’s where someone like Juju comes in. She’s a brand consultant who has lots of resources for the DIY types and also does one on one coaching to help you dial in your brand personality and voice in no time. After hearing this episode you’ll see why she’s someone you can trust. Give her a shout. You’ll be glad you did. Outline of This Episode [0:41] James and Dean welcome Juju Hook to the show. [2:21] Branding is NOT a one-night stand, it’s a long-term relationship. [6:34] Why branding is NOT fluff and matters a lot. [8:25] How should the average entrepreneur approach branding? [13:19] Merging your brand personality with practical content distribution. [22:07] The strategy behind content delivery and distribution. [29:20] The best ways to connect with JuJu. Resources & People Mentioned https://strategicjuju.com/ - Juju’s website BOOK: Jab, Jab, Jab, Right Hook Infusionsoft ActionX Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

Juju has been a brand strategist for more than 25 years. Her online program, Unforgettable U, provides entrepreneurs a step-by-step blueprint for developing a killer brand strategy that allows them to see their full potential, step into their greatness, and own their very own #1 position. Sponsors ZipRecruiter: Looking for quality candidates to help you grow your business? Find out today why ZipRecruiter has been used by over 1 million businesses (including EOFire)!

[ Juju Hook has been a brand strategist for more than 25 years. Her online program, Unforgettable U, provides entrepreneurs and small business owners an affordable option for developing killer brand strategy that allows them to see their full potential, step into their greatness, and own their very own #1 position.   TOPICS DISCUSSED IN […] The post What To Do Before Visual Branding with Juju Hook #031 appeared first on Brand Strategist & Content Strategy | Britney Gardner.