Podcast appearances and mentions of melissa cassera

If you're an entrepreneur, author, or business owner looking to stand out, Personal Branding and Storytelling for Entrepreneurs is the key to making your brand unforgettable. In this episode, we sit down with Melissa Cassera, a publicity strategist, screenwriter, and personal brand ghostwriter, to reveal how Hollywood storytelling can transform your brand into something people can't stop talking about.

Disclosure: We are part of the Amazon Affiliate/LTK Creator programs. We will receive a small commission at no cost if you purchase a book. This post may contain links to purchase books & you can read our affiliate disclosure here. Today's guest is debut author Melissa Cassera. Melissa's debut novel. Control* is an upper YA/New Adult paranormal romance full of twists and turns and self-discovery set in an elite boarding school. In this interview, we chat about the following: How Melissa transitioned to writing fiction after years of writing screenwriting What has been the process of writing a trilogy from putting together a series bibleWhy cliffhangers seem to work on TV and film but not on books When will the trilogy be completeOur share love for Turkish Soap Operas Where to watch Turkish Soap Operas? For English listeners, you can find them on YouTube. If you are a Spanish speaker, Peacock has quite a few. *Affiliate LinksSHOWNOTES AND BOOK LINKShttp://WhattoReadNextBlog.comCheck out our YouTube Channel;https://www.whattoreadnextblog.com/youtubeMusic from Uppbeat (free for Creators!):https://uppbeat.io/t/hartzmann/sunnyLicense code: 0RDRBKGH6NGQCAXR

In this episode of You've Got Nerve, we're doing a follow-up with our very first guest, Melissa Cassera.  When Melissa appeared on the podcast back in June, the manuscript for her YA paranormal romance novel was sitting in a sad basket under her desk.  We worked through her blocks around publishing her novel independently, and… Melissa's novel is now available for pre-order at all major retailers and recently hit #1 for New Releases on Amazon! For more information and the full show notes visit https://susanhyatt.co/028

I can't wait for you to LISTEN to this podcast with Melissa Cassera. Put your headphones on and listen now!Melissa Cassera is a Professional Screenwriter and Award-Winning Publicity & Content Strategist with a 15+ year track record of helping businesses create an Obsessed® fan base for their work.Melissa goes deep into what BTS of a screenwriter looks like, including rejection. She also teaches us about, “pleasure breaks.” If you want to create your own practice, get her 30 day workbook here“What do I find pleasurable that isn't in relation to my work? …Be playful about it, try and test (out) some different things. And then once you know what you like… schedule what I call, “pleasure breaks” into your day every day, these are 15 minute sometimes longer.” — Melissa CasseraJournal Prompts & Full Show Notes 1. What activities do you find pleasurable? Hint: Some of mine are drinking hot tea, meditating, pulling tarot cards, drinking cacao and riding my Peloton bike.2. Schedule in time to create pleasure breaks in your day. Need ideas? Grab Melissa's workbook!3. Do you need support? A friend or accountability buddy send them a text or call them.I am excited to hear your thoughts! Listen on ITUNES + Spotify Please tag us @itscarlacontreras + @melissa.cassera on Instagram so we can continue the conversation with you. Use the hashtag #showupfullypodcastEat Well,xo Chef CarlaPS: Want to learn about becoming a Health Coach? Listen to this episode here

When you put a book out into the world, the possibilities are limitless. But unfortunately, for a lot of people, their book stays in manuscript form, never published. Or it's half-written on their laptop. Or they don't even start writing at all.  Today's guest is my good friend Melissa Cassera. She's a Professional Screenwriter with eight produced films and six more in development. Melissa also produces content for Susan Hyatt, Inc! A few years ago, Melissa wrote a book manuscript with the dream of turning it into her first novel. And do you know where her manuscript was when we recorded this episode? Sitting in a sad basket under her desk.  This is unacceptable, y'all! I am not about this “sad desk basket” life! In this episode, I help Melissa work through her blocks around publishing her novel.

We are diving into a business episode this week with special guest Melissa Cassera. It’s literally a dream come true having her as a guest. Talk about a full circle moment. She was a guest on the first podcast episode I ever listened to on Amy Porterfield’s show over 5 years ago and now she’s on mine. Melissa is the queen of helping you step more into how to connect deeply with your ideal FAN. We talk about why it’s important to be OBSESSED with failing and how to create clients that want more of what you are creating. For More Info Go To: https://feelamazingnaked.com/episode129

Want to build a business audience that is 100% OBSESSED with you? Today on the Screw Show Jill is jamming with screenwriter & word wizard Melissa Cassera. Melissa's gonna show you how to inject your personality into your content like never before, to take it from bleurgh to brilliant. Read the full show notes: https://www.screwtheninetofive.com/440

It’s one thing to build and grow an audience, but when you cultivate an audience that’s obsessed with you (in a good way, of course!), your business will thrive. Those raving fans will eagerly purchase your products, become the best students and case studies, you’ll have more fun, and make more money.  But how do you do that? Well, that’s what this conversation with Melissa Cassera is about. Melissa is an expert in publicity, sales, and storytelling, as well as an accomplished screenwriter. She’s been around the block more than once, working with huge brands, small brands, and everything in between. In this episode, we talk about how to extract your own unique story that acts as a beacon to attract your dream clients and customers. They’ll see themselves in you and that’s when the obsession begins. 

What do you get when you mix publicity, pop culture and a little bit of coffee? You are about to find out. In today’s podcast we are joined by Melissa Cassera, a Publicity Strategist and Screenwriter with a deep love for caffeine that has helped hundreds of businesses to build an audience that’s obsessed with them. With two feature films that currently air on Lifetime Network, and three additional films coming out in 2020, Melissa is, without a doubt, a multi talented woman that has a passion for what she does. Highlights How to combine your professional skills with your passions and guilty pleasuresThe key is to show yourself just as you are in your brand.Don’t “edit” yourself out of your content. Don’t be afraid to be rejected, you need to find your ideal clients.There is no right or wrong way to be right now, we just need to respect how we feel.If you show up as yourself, you will attract the right people.You can learn more about Melissa by visiting her website or following her on InstagramGrab a copy of the Swirl effect here Want to learn more about ALL things marketing? Join our Facebook Group Marketing Small TalkYou can also follow me on Instagram Support the show (http://www.laraschmoisman.com)

Alex and Melissa tackle hypothetical questions. Then Melissa shares her horror story about the book Verity by Colleen Hoover. Finally, they wrap up discussing their obsession with sex coach Kim Anami.  SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Alex and Melissa go deep on self esteem, then discuss their love for Nespresso and give love to a sweet fan named Coco! SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Alex and Melissa discuss healthy obsessions, then talk about Melissa’s creepy obsession - a real life story called The Watcher. Alex’s candle obsession makes an appearance.  SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Alex and Melissa read fan-submitted erotic novel descriptions. Then they discuss the magic of checklists, Rihanna’s fashion show, and more.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Alex and Melissa play a game of “would you date?” Then they discuss work sabbaticals and sexy brazilian drama Verdades Secretas. SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Alex and Melissa are baaaack! In this episode, they discuss musicals, what they’re still obsessed with, revisit the great beard debate, chat about Love is Blind on Netflix, and Melissa reveals a time she also hit Jason Momoa with her car.  SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/  Podcast recording & production by Pat Francis | rocksolidpodcast@gmail.com |  Twitter: @RockSolidShow Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Have you ever dated anyone who later ended up as a contestant on an embarrassing reality TV dating show? Melissa has... and lived to tell her tale. Alex and Melissa also share the surprisingly delicious pasta recipe from Bachelor Nick Viall’s Instagram stories and many more obsessions.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

In the first episode of So Obsessed, Melissa & Alex gush about the magic of the first Step Up movie and other random scenes from dance movies and TV shows. They also discover a little-known Justin Bieber tune that will change your life, and debate over dating someone with the same name as your dad.    SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Warning: steaminess ahead! The obsession continues as Melissa & Alex re-enact the apparently improvised sex scene from Jennifer Lopez’s movie Boy Next Door. They obsess some more about all things J. Lo before introducing you to the greatest song you’ve never heard—“Satisfya” by Dutch-Pakistani rapper Imran Khan. They also dive deep into the undercover world of primal scream cowboy Jimmy Barnes.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

It’s all things erotic fiction in the third episode of So Obsessed. Alex and Melissa dish about their favorite romance novels and even share their favorite imaginary romance novel characters (Ridge Cockton forever!) Then they enter a “very serious” debate about facial hair.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Ready to sweat? Alex & Melissa share their favorite workout obsessions including a class called “ass party.” Then they dive into creating a self-care oasis using foam rollers, epsom salts and Drake on Cake.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

More obsessions with self-care as Melissa & Alex dive into the magic of therapy as well as other therapeutic ideas like stuffing furikake popcorn in your face and binge-watching sexy fan compilation videos on Youtube.   SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

Is it possible to be TOO OBSESSED with your favorite TV show? Melissa and Alex don’t think so as they swoon about their favorite Turkish TV series, Erkenci Kuş, and a decade-old teen drama called South of Nowhere. Then they discover their secret pop star, rock star and country star names - each of which is shockingly perfect for Alex… not so much for Melissa.    SO OBSESSED show notes: https://melissacassera.com/so-obsessed/   Host Melissa Cassera’s website: https://melissacassera.com/ Host Alexandra Franzen’s website: http://www.alexandrafranzen.com/ Follow host Melissa Cassera on Instagram: https://www.instagram.com/melissa.cassera/   Podcast recorded @ Kukuau Studio Engineered by Bub Pratt Additional Mixing, Keli'i Nance Music by Bub Pratt @ kukuaustudio.com, Hilo, HI. 2018   Podcast artwork: Courtney Yager | Instagram: @sketchlovelykc

You're gonna LOVE Melissa Cassera. Guaranteed, if you're not already learning from her, after this, you'll start. She breaks things down not just into simple ways, but in FUN ways. That's part of her thing. She'll tell ya, she makes work feel like a guilty pleasure! If you think marketing is far from a guilty pleasure, you've gotta listen to this one all the way through. I've linked to a ton of Melissa goodness right inside the Show Notes at http://www.fearlessandframed.com/050 

Pilar is joined by writer Melissa Cassera to discuss ways to create and show the emotional progression of on-screen characters.

Join us for our final episode of Season 2 with guest Melissa Cassera, scriptwriter, business owner, and PR & marketing consultant. Melissa takes on the challenging question: How do I combine my artistic passions with my business goals to create something truly unique? She has done it in her own life, being both a business professional and a scriptwriter and she is on the show to share her tips and tricks with us. Rain and Melissa discuss infusing your passion into everything you do and taking creative leaps.Follow Melissa on Instagram @melissa.casseraCheck out her website: https://melissacassera.com/ See acast.com/privacy for privacy and opt-out information.

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/336

Ep #86: The personal brand is also known as the reputation. People buy from those whom they know, like and trust. The new year also means setting the new goals. On this episode, we’ll talk about how to grow your personal brand in 2019. Summarizing the episodes of Marketing for Creatives show from the very beginning, I picked for you seven experts that will guide you from positioning your personal brand to getting more exposure for you. They are Pia Silva, Scott McKain, Dorie Clark, Melissa Cassera, Melanie Deziel, Christa Haberstock Colson, and Josh Elledge. Each person specializes in one particular area, and all together they provide you a powerful guideline. Let’s sky rock your personal brand next year! Time Stamped Show Notes: [00:22] About the episode and personal branding [01:54] What personal brand means for solopreneurs and small businesses who sell their services [03:28] How to position your personal brand [06:54] Four steps to differentiate yourself from your competitors [08:58] What to focus on first when you start building your personal brand [11:49] How to get a media coverage [14:47] The difference in appearing on online or online media and how they can serve your personal brand [18:48] How to tell your story that will align with the picked area of your authority [21:47] What it means to be consistent in your message through the content and your personal brand [22:36] What to do if you are the multi-passionate entrepreneur [28:28] What media try to get on within the next month [31:17] Check what type of influencer you are as an entrepreneur at marinabarayeva.com/influencer  Let’s get in touch: For the show notes go to marinabarayeva.com Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ok, I have a confession to make...I totally LOVE to binge-watch certain shows like Housewives, Game of Thrones, and my latest binge has been The Handmaid’s Tale. So good! Anyway, I’ve heard from enough of you to know that you, too, love a good binge session. So what do you think it is about these types of shows that keep us coming back? I’m pretty sure the writers have a secret writing potion they use when they’re creating the storylines and scripts. ; ) But seriously, wouldn’t you love to know their secret so you could create content that your ideal customer avatar (I’m looking at you episode #236) wants to binge consume and can’t stop raving about? Well, you’re in luck, because on today’s show I’ve brought in a Hollywood insider to tell us exactly how it’s all done. My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content, so she’s our girl! Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure it out and share the secrets with business owners, like yourself, so that you, too, can create an obsessed fan base through the power of storytelling. In this episode Melissa breaks down these five storytelling techniques that you can use when you’re creating content: The  inciting incident (your hook) Introducing conflict into your story The rule of three The conclusion The power of “what’s next” (Don’t forget to download the worksheet that Melissa created to help you walk through these techniques the next time you create content.) You will love Melissa’s approach to storytelling and you’re not going to believe how fun it is to create content using these strategies. And best of all, you’re going to have your ideal customer avatar LOVING what you’re giving them and coming back for more!   Press play and let’s dive in! This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for a while but you are just not sure how to get started, this free master class is for you. Click here for more info. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Ep #26: Getting the online and offline media coverage can grow your brand tremendously. Media coverage on the smaller publications may help to increase your audience while the more significant media will give you authority and credibility. In this episode, Melissa Cassera shares how to get media coverage for you and your business. Melissa is a Los Angeles - based screenwriter and award-winning marketing consultant. She was named one of the nation’s “Top Personal Branding Experts” by The Huffington Post, and her insights have been featured on NBC, ABC, CBS, and Fox News as well as in Glamour, Redbook, Fast Company, and Forbes. Time Stamped Show Notes: [00:22] About the episode and Melissa Cassera [01:33] Melissa’s journey from a PR in pharmaceuticals, to helping small business owners with marketing, to a screenwriter in LA [02:50] Where to begin in regards to media coverage [02:56] Find out what are the stories within your business and brand [04:39] Identify who would be an appropriate outlet for you [05:47] Difference between online and offline media [06:23] How being featured with known media outlets give credibility to your brand [07:42] What you should expect in regards to direct traffic from media coverage [08:53] A significant advantage of online press [10:10] Why Melissa recommends a combination of media types [12:16] How to get into contact with a media outlet [14:48] Mistakes to avoid when pitching and making contact with media outlets in such a competitive industry [16:48] What to do if the media publication doesn’t respond and how to write an engaging follow-up email [18:32] The two types of no and what to do about them [20:31] How to make sure this strategy is right for you [23:06] How to use your media coverage to your advantage regarding credibility and popularity [24:01] How to use hyperlinks in a creative way [25:43] Melissa’s top tip when starting this strategy: do your research [26:52] Why a PR strategy with media relations takes a longer time to establish and initiate [29:22] Where to find Melissa on the Internet [29:44] And especially for coffee lovers :) [30:21] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Visit EOFire.com for complete show notes of every Podcast episode. Melissa is a PR Strategist who helps entrepreneurs create obsessed fan bases around their work. When she’s not teaching business owners how to get more publicity & sales, she’s penning sexy, dramatic screenplays and rocking Hollywood pitch meetings.

Melissa Cassera is an amazing PR strategist, screenwriter, business mentor and entrepreneur with a year long program called Obsessed. Our conversation touched on the importance of being true to yourself, breaking into the film industry and never giving up. She's an amazing creative with a story you won't want to miss. Music by Pond 5

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases. In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience. Some highlights include: “I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship. “I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business. “The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks about how important it is to take the time to develop personal connections in the virtual world. Take pleasure breaks and keep a work activity journal. At minute 14:00, Melissa talks about the importance of work/life balance and two strategies that work well for her. “Focus your time on where your brilliance is.” At minute 18:00, Melissa talks about the importance of delegation in both your professional and personal life. Ways to contact Melissa: Website: melissacassera.com Website: melissacassera.com/work-with-melissa Twitter: @casseracomm *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

  This week we dive into how to infuse more pleasure into your life and business so you experience more joy and less burnout. It's so important to have intentional time to disconnect from our stressors and honor what feels good. We invite an incredible guest, Melissa Cassera, to share her thoughts around pleasure, taking action, and being messy. About The Guest Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases.   Top Three Takeaways Life is not meant to be a struggle, it's supposed to feel GOOD. When you can trust your needs, you start to feel more worthy of your successes. Tuning out the noise out there is a great way to come back to what feels good for you.   Links You'll Love Join our free online community to AMPLIFY your life! Check out our upcoming events! Melissa Cassera Website Melissa's I Heart Batching Guide PS. Make sure to subscribe to the podcast + leave us a review and rating to spread the AMPLIFY message to the world! We simply cannot succeed without your support! Simply visit: bit.ly/beamplified  

Melissa is a PR Strategist who helps entrepreneurs create obsessed fan bases around their work. When she’s not teaching business owners how to get more publicity & sales, she’s penning sexy, dramatic screenplays and rocking Hollywood pitch meetings.

Writer and marketing consultant Melissa Cassera talks about 7 ways you can create your “little black book” of helpful industry connections.

Melissa Cassera is an award-winning Publicity Expert for people who haaa-ate promoting their businesses. Her delectable advice has been featured on NBC, ABC, CBS and Fox News as well as glossy magazines and web portals like Glamour Magazine, Redbook Magazine, AMEX Open and Forbes. More than anything, Melissa is known for teaching entrepreneurs how to get more publicity and Continue Reading…

For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person. But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that makes sense—we’re all taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great! That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert (as well as a screenwriter and an actress), and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible. Why Is An About Page Important? Melissa compares the About page to the gown a Hollywood actress wears on the “red carpet.” It’s the way to show off both your importance and your individuality at once, impressing people and engaging them at the same time. The About page is where you give people just enough information about you to want to know more. In other words, you don’t want to give away the whole story on your About page—it’s their intro to all the excitement that awaits if they choose to work with you. For the reader, it should feel like they’ve met you in person, looked you in the eye and shaken your hand. So how do you convey that feeling in words? Think About How You Serve the World Rather than begin by talking about what you do, begin your About page with a line or two about why you do it. This should be the element that guides you through the writing process for your About page. If you get stuck or are wondering if you are including the right kinds of details, ask yourself if what you’ve written paints a picture of the world/society/lifestyle/change that you are trying to build with what you do. Hear more of Melissa's tips on how to make your About page shine. Listen to the full interview here.   Make Your Credentials Fun It’s important to list the things that give your business credibility—an advanced degree, an impressive title or certification, a number of years in your field or successful working relationships with noteworthy people. But rather than just list them, Melissa advises having fun with them! Try translating your credentials into an analogy that helps your audience understand what that kind of cred means in your industry. (“I attended the Harvard of health coaching schools” is a good example.) By listing your credentials this way, you can use your bragging rights to gain your readers’ trust and build engagement. EPISODE FREEBIE Get Melissa's Guide: "Craft A Crazy-Impressive About Page" FREE DOWNLOAD  Show Your Non-Professional Side Would it surprise you to learn that the part of your About page that really sells you is the part where you talk about something besides work? This, Melissa says, is what really seals the emotional connection with people and allows them to get to know you on a more personal level. Not only that, but this section is what sets you apart from your competition. Nobody else has the same story, the same style, the same lovable quirks and personal motivations that you have. As Melissa says in her "Better Bio Challenge" blog post, "Personal details aren’t 'frivolous' — they anchor you in the reader’s mind and showcase the 'person' behind the 'business.' Try to include at least ONE little detail about your passions, guilty pleasures + personal life, in your bio — and you’ll sparkle off the page, every time." Counterbalance Your Accomplishments If your About page starts feeling a little self-indulgent, Melissa says an easy way to lighten it up is to “show your brushstrokes.” After mentioning the glowing review of your program on the Today Show, drop in a reference to that one time you tried to teach a college class and sat on a whoopee cushion. Details like this help keep you human to your readers, and show them that you’re the same as them—just a little farther along in the journey toward success. Get Melissa's Mad Libs-style template for creating an irresistible About page. Click here to download it instantly! Offer Fun Facts Like the “non-professional life” part of your About page, this part is meant to connect with your ideal audience in a way that nothing else can. Tell a few “secrets” about yourself—that you cover your eyes during the scary parts of movies, that puppy videos make you cry, that your favorite place to work is in your kids’ treehouse. Be forewarned—this will turn off some people. But they are the right people for you to turn off. At the end of the day, Melissa says, your About page is not meant to engage every single person out there. “Your bio or About Page is only intended to turn on your ideal customers and it should be repelling the people that you want to turn off.” Create an “Action Step” By now, your audience has fallen head over heels in love with you…so what’s the next step? Where does the relationship go from here? Melissa says this is the moment to offer them a concrete action step. Offer a free opt-in gift, list links to your five most popular blog posts, tell them to contact you to set up a consultation. Whatever your specific action step is, make it simple and immediate for them to make the next move. Get more of Melissa's suggestions for making your About page actionable. Click here to hear the full interview. The Bottom Line: What Is Fame For?  Melissa has a stellar blog post called “Four Questions to Help You Identify What's Not Working in Your Biz...And Make It Better.” In it, she offers this really thought-provoking quotation: “Getting famous is not all it’s cracked up to be and getting featured in the media doesn’t always lead to sales, either.” It’s not enough to have people think you’re “fabulous.” Better sales come from a real relationship with your clients, and the About page is all about relationship building. So while a clear action step is a great way to end your About page, leave the sales messages to your sales page and emails. Focus your About page on building trust and rapport with your target audience, and they will search for ways to work with you.

We'd love to get your feedback! feedback@shepodcasts.com or join our Facebook Group :)  Show 034 Quick-Guide The first solo show!!! Some super cool tools coming into the scene to record your interviews shows! Q - what are the best Calls To Action for your show? Q - how does iTunes determine the popularity of a show? Q - what are some practical tips to get mega names on your show? Q - how to get your podcast discovered by more listeners? Q - how far in advance do you come up with ideas for the show? Is it spontanius/wing it or do you plan out? Q - is having an app for your show worth it? Danny Pena joins in and answers the question! Q - is there a template invitation to recruit guests that you can share? Q - what are some of the best practices for leveraging and maximizing a niche market? Q - how do you go about getting press for your podcast, is that something you suggest? Q - I’d like to know about your tips to get into New and Noteworthy for new podcasts. FEEDBACK REQUEST! Sooooooooooo….that was the first solo show. Whatcha think? Yeay? Nay? Would this be ok occasionally? Links mentioned by Elsie! eCamm Call Recorder Pamela Evear Ringr Cast Podclear Ashley from Green Is The New Black FreeAudioGift.com How to leave a review in iTunes via WDW Radio Katie from Biz Women Rock Diane from Park Talk Podcast Heather from Fresh Eats Radio Carrie from The Digiscrap Geek Podcast Danny from Gamertag Radio The awesome Melissa Cassera and her Making Headlines course Go For It Show - how to get great media exposure Alexa from Break Into Travel Writing HELP US SPREAD THE WORD! It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love! If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to She Podcasts! Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION for Women Podcasters You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

In this episode, Melissa talks to us about how to make even the most boring businesses seem juicy and exciing. Plus PR lessons from Kim Kardashian, Amanda Bynes, Brad Pitt and more! 

Did Anne Hathaway have a stroke before the show? What was up with J Lo’s date? Who was the best and worst dressed? Find out here!

What exactly is Public Relations and how can it be used to grow your business? Can you do it yourself or do you need to hire a firm to do it for you? Learn the tips and tricks to using PR to grow your business. Our expert panel includes: Gail Kent, Managing Director at The Buzz Factory; Jennifer Fortney, President at Cascade Communications and Publisher of SmallBizPRMadeEasy.com; and Melissa Cassera, President at Cassera Communications.

What exactly is Public Relations and how can it be used to grow your business? Can you do it yourself or do you need to hire a firm to do it for you? Learn the tips and tricks to using PR to grow your business. Our expert panel includes: Gail Kent, Managing Director at The Buzz Factory; Jennifer Fortney, President at Cascade Communications and Publisher of SmallBizPRMadeEasy.com; and Melissa Cassera, President at Cassera Communications.