Podcasts about leadquizzes

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Best podcasts about leadquizzes

Latest podcast episodes about leadquizzes

More Perfect Marketing
The One About The Power Of Community In Business Growth (with Dornubari Vizor)

More Perfect Marketing

Play Episode Listen Later Apr 14, 2022 35:30


Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community. Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in increasing numbers, private communities outside of any social media platform. Today's guest, Dornubari Vizor, is the creator of one such platform that enables businesses, course and digital product creators, coaches, trainers, and others to grow through community. Starting out his entrepreneurship journey, Dornubari first worked to help authors launch best-selling books using quiz funnels and later launched LeadQuizzes, a lead quiz, and survey platform. Now he's developed GroupApp, the community platform for knowledge businesses. GroupApp brings your community, online courses, and digit products into one platform. Seamlessly engage with your members, share your knowledge, and get paid. Try GroupApp Find Dornubari on LinkedIn

Growth Experts with Dennis Brown
GE Ep 10 [2018] - How I Generated Over 20,000 Leads By Asking 8 Simple Questions

Growth Experts with Dennis Brown

Play Episode Listen Later Jun 3, 2021 9:52


In my first solo episode on Growth Experts, I decided to share a quick story from 2017. How I generated over 20,000 leads and over $30,000 in sales while testing a new software product called LeadQuizzes. In this episode I share... - How I stumbled upon the product and why I decided to give it a test drive. - The four different ways I tested the LeadQuizzes product including the results which add up to over 20,000 leads. - BONUS OFFER where I give you access to one of my top performing quiz funnels. Collect your BONUS at the link below. www.askdennisbrown.com/quiz For a free trial to LeadQuizzes go to https://goo.gl/B61LAo  Connect with me below... www.LinkedIn.com/in/askdennisbrown www.Twitter.com/askdennisbrown www.Facebook.com/askdennisbrown 

Corporate Escapees
257 - How To gain New Clients Leveraging Assessments

Corporate Escapees

Play Episode Listen Later Dec 3, 2020 10:06


Todays topic is - How to gain new clients leveraging assessments   You will learn: Why use assessments What platform to use Tips in setting it up   Links Paulhigginsmentoring/podcast/ Blgclick.com BLG Sales Machine Dubb   Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @paulhigginsmentoring Email: Paul@buildlivegive.com   Thank You for Tuning In! If you want to be seen in uncertain times and add value to your Ideal Client so you can build lasting relationships – go to blgclick.com to learn our three secrets

Piotrek Dobra Rada
Piotrek Dobra Rada, Odc. 82 - Toolbox - Wiki I Praca Na Dokumentach

Piotrek Dobra Rada

Play Episode Listen Later Jul 23, 2020 7:24


Dzisiaj, w 82 odcinku PDR trzecia część minicyklu #toolbox - 18 narzędzi pozwalających na tworzenie wiki i na wspólne tworzenie i edycję dokumentów. TOP 3 ciekawostki - rozwiązanie do generowania leadów :), coś co dodaje efekt WOW!. i software pozwalający tworzyć wiki w oparciu o wykorzystanie emoji. Pojawiają się wtyczki do Slacka, dodatki do przeglądarek czy osobne rozwiązania, tworzone przez gigantów jak i małe firmy. Przewija się w tle firma SoftwareMill, dzięki której zacząłem się zastanawiać nad wykorzystaniem wiki u siebie w firmie Omawiam Confluence, ContractAwesome, Draft, Deon, Etherpad, Google Docs, Guru, Kipwise, Nuclino, LeadQuizzes, Office Timeline, Project generation/proposal generation, Quip, Slite, SMASHDOCs, StoryXpress Recorder, Tettra oraz Xtensio #wykuwam #piotrekdobrarada #remoteonly #pracazdalna #toolbox #wiki #dokumenty #współpraca #leadgeneration #WOW #emoji Prezentacja https://piotr-konopka.pl/wp-content/uploads/2020/07/20200723_PDR82_toolbox03_wiki_i_praca_na_dokumentach.pdf Link do odcinka na YouTube https://youtu.be/qU2fsh4Ijws Moja strona internetowa https://piotr-konopka.pl Strona firmowa https://www.innothink.com.pl Mój LinkedIn https://linkedin.com/in/konopka Mój mail piotr.konopka@innothink.com.pl Moje podcasty https://podfollow.com/piotrek-dobra-rada/view Link do podcastu https://pod.fo/e/226b1 SoundCloud https://soundcloud.com/piotr-konopka-286414158/piotrek-dobra-rada-odc-82-toolbox-wiki-i-praca-na-dokumentach iTunes https://podcasts.apple.com/pl/podcast/piotrek-dobra-rada/id1513135345 Spotify https://open.spotify.com/show/6bu6ZEMBKJAd2LMLr7ABKP Lista narzędzi Confluence. (https://www.atlassian.com/software/confluence) ContractAwesome. (https://contractawesome.com) Draft. (http://docs.withdraft.com) Deon. (Deon.de) Etherpad. (http://etherpad.org) Google Docs. (https://www.google.com/docs/about) Guru. (https://www.getguru.com/solutions/slack) Kipwise. (https://kipwise.com/) Nuclino. (https://www.nuclino.com) LeadQuizzes. (https://www.leadquizzes.com/) Office Timeline. (https://www.officetimeline.com/) Project generation/proposal generation. (www.6prog.com) Quip. (https://quip.com) Slite. (https://slite.com) SMASHDOCs. (https://www.smashdocs.net) StoryXpress Recorder. (https://storyxpress.co/recorder) Tettra. (https://tettra.co) Xtensio. (https://xtensio.com/) Inspirowała mnie strona https://www.collaborationsuperpowers.com/tools/#brainstorm

Launch Rebels Radio
Ep. 033 - Growing Your Business Through Online Marketing with Lauren Pawell

Launch Rebels Radio

Play Episode Listen Later Jul 7, 2020 36:01


Doing business online can be tricky at times. You can earn a lot if you use it properly or get frustrated if you don’t. In this episode, online marketing strategist Lauren Pawell shares how she helps entrepreneurs generate, nurture, and qualify more leads online through high-impact marketing efforts. Lauren is very data-driven, which I love, and she talks about how tools like lead magnets, lead generation, and funnels in your online marketing strategy help grow your business.  As an online marketing strategist, Lauren has been featured in Copyblogger, Videofruit, appeared as a guest expert for 90 Day Year Live, Highbrow, The Office Talk Podcast, Freshbooks, Thrive Global, Female Entrepreneur Association, Dubsado, LeadPages, LeadQuizzes, Wordstream, BrandIt Girl, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites. She has also taught as guest faculty at the Laguna College of Art and Design.

Journey to 7 Figures
What Poker Taught Brian Tate to Grow Oats Overnight to $5M -- #40

Journey to 7 Figures

Play Episode Listen Later Oct 22, 2019 34:13


Brian Tate, founder and CEO of Oats Overnight, talks about the challenges of running a breakfast business and how his 12 years experience as a professional poker player helped him to grow Oats Overnight to $5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [02:00] How Brian went from poker into the breakfast business and seeing the market opportunity for overnight oats [03:45] The learning it took to manufacture their product and the struggles they had in the process [05:00] What going to market was like [07:28] Their strategies to get more customers [08:12] Deciding to work with Facebook in marketing their product [12:32] Adding Amazon as another channel [13:50] Figuring out the right audience to go after [18:04] Launching in Amazon and driving sales [21:38] The reasons behind their success and what inspires their flavors [23:40] Hiring poker players and the first roles that Brian brought into the team [26:08] The issue with space as the company grows [28:04] What contributed to their growth in 2019 [29:19] The time when Brian thought the business would fail [29:46] The one thing Brian did that had the biggest impact on the company’s growth [30:14] Where Brian personally had to evolve to grow the business [30:57] Learning leadership and management skills   Key Takeaways: The biggest difference between Oats Overnight and the homemade overnight oats recipes that you can find online and make for yourself is the protein content and the different ingredients. The problem that Brian was solving for was mostly the convenience side without sacrificing nutrition or taste. The category of overnight oats has a small number of offerings relative to how much traffic there is, so it’s an interesting place to be. According to Brian, the mindset of poker players really fits with an entrepreneurial-type vision. They are very rational. They know that money isn’t made 9 to 5 but that it’s really an around-the-clock thing and that competition is always there so you’ve got to do better. There are a lot of variables that contribute to success in business, and it’s important to be able to approach those individually and understand what contributes to those wins or losses.   Action Steps: Have everyone in the company start in customer service. You can learn a lot about the company by answering emails. Be mindful of what you’re signing when it comes to commercial leases. Make sure you don’t bite off more than you can chew and that you’re not paying extra money for off-site storage and extra shipping costs when you can’t take deliveries in certain timelines because you’re out of space. Listen to your customers. Learn leadership and management skills from mentors and other people who have done it. When starting a business or running a company, it’s definitely important to get advice and talk things through. When you hire somebody, make sure you do it because you trust them, you trust their thought process, and you trust their ability to make decisions, and give them the freedom to feel comfortable and operate in the way they see fit. Be confident in yourself and know that if you’re making the right decision, it’s going to work out.   Brian said: “There’s a lot of variables that contribute to success in business. Some things happen that are in your control like product development, customer service... and some things happen that are out of your control like recession or change in customer preferences…” “For good and bad, people pin wins to things that were sheer luck and they dwell on losses that were totally out of their control. It’s just really important to understand that as you operate.”   More from Brian Tate and Oats Overnight: Oats Overnight Oats.com Brian’s LinkedIn Brian’s Facebook   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Its Partner Program Helped Databox Grow to $1.5M -- #039

Journey to 7 Figures

Play Episode Listen Later Oct 22, 2019 39:28


Pete Caputa, CEO of Databox, talks about their strategy of creating an ecosystem for agencies to learn about Databox, and how building out a partner program helped Databox grow to $1.5M in annual revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:48] Pete’s experience at HubSpot [05:07] How Pete got involved with Databox [07:45] How Databox started [10:32] Building out the partner program at Databox [12:41] Pricing for Databox [13:16] What they do to attract more agencies to Databox [15:25] How they define top partners [16:02] How they went about finding agencies [17:37] Their strategy of creating an ecosystem for agencies to learn about Databox through article contributions [21:21] Creating surveys and getting input from different agencies [22:00] Why they outsource the writing of articles [24:36] The Databox free program and why they decided to keep it [28:28] How they got more users to use their software [30:00] How they come up with ideas to help improve adoption [32:27] When Pete felt that Databox was going to fail [34:42] The one thing they did that had the biggest impact on their growth [35:38] The area that Pete was personally involved in growing at Databox   Key Takeaways: Agencies are being bombarded by software companies right now, and so the product really needs to work for them. The first thing that software companies get wrong is they start a partner program and they don’t even think about how the agencies are going to do their work. Most agencies hesitate to spend even a few bucks a month and so it’s good to set up the price so that it’s a very minimal amount of money per client, and it’s very easily justified by any time savings they would get from automating. The nice thing about agencies is they kind of pay attention to each other and they learn from each other, so once you get a few partners on board, it becomes a lot easier to be more credible with the rest. Action Steps: Invite agencies to contribute to articles that you’re writing as a way for you to get in front of them without being promotional about what you do. Consider offering a freemium product by looking at its benefits to sales and marketing.   Pete said: “I realized there was a real pain point for agencies, specifically, in that they were manually producing their reports at the end of the month for every client by logging in to multiple tools… and realized that we could automate a lot of that process for them.” “I look at marketing combined with a freemium product and to me, it just feels like a cash register because, especially with organic content marketing, once you figure something out, it produces returns for you for a long time with very little care and feeding.”   More from Pete Caputa: Pete’s LinkedIn Pete’s Twitter (@pc4media)   Tools and resources mentioned in this episode: Databox   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Farmgirl Flowers Got to $23.4M in Revenue -- #038

Journey to 7 Figures

Play Episode Listen Later Oct 22, 2019 43:40


Christina Stembel entered the $3B online flower industry with no experience and very little money. With a dream to innovate on how business was done, she came up with a unique model that eventually led to Farmgirl Flowers’ $23.4M in revenue last year. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:48] What gave Christina the idea of going into the flower business [03:37] Some of the things that Christina saw with the major players in the online flower market that made her think she could come in and stand out [05:56] How Christina came up with Farmgirl Flowers’ unique business model [06:49] How they tackled the problem of “waste” in the flower industry [09:27] What they did to make their bouquet pieces different from the competition [10:47] How Christina started Farmgirl Flowers with her personal savings and how she got it launched off the ground [12:49] What their first year in business looked like [14:24] How they started marketing in their first year [16:25] How they built their customer base by utilizing customer feedback [19:42] The different ways they get customer feedback [20:57] How they started doing advertising in years three and four and their strategy of pushing it through Yelp [23:30] Christina’s first hire and what she brought them in to do [26:47] Farmgirl Flowers’ supply chain, how they decided to get their sourcing, and how it evolved over time [30:39] The challenge of supporting American growers and why they eventually decided to get international sourcing [35:06] How much people cared about the idea of supporting American growers [36:38] The one thing that Christina did that had the biggest impact on Farmgirl Flowers’ growth [38:24] How Christina made sure she hired the right person. [39:05] The area that Christina personally had to grow in as a business owner to get to where she is today   Key Takeaways: In previous generations, people would hide behind the fact that it’s the thought that counts, but it’s not the thought that counts with younger people. If they’re going to spend $80 to $100 of their hard-earned money on a bouquet of flowers, it better be worth that much. Flowers have a very rough perishability time period, even more so than food. If you’re in the flower business, you can’t make a mistake. You have about three days to use those flowers before you have to dump them. 79% of the people that buy flowers are women buying for women. It’s the actual marketing spend that’s going to drive your growth. If you are spending on people managing that spend, that’s money you could be actually spending on the spend. You need as much money to get in front of people as you can. Parenting books are wonderful for managing people.   Action Steps: Get customer feedback and use it to make the necessary changes to create the best product offering that would allow you to meet your business goals. Find the platform that everybody else is using for advertising and put your money there. Become a good leader and manage your people well. Put a lot of emphasis on team culture early into your business.   Christina said: “The industry is very old school. It’s ancient. Most of the American farmers are second or third generation and they’ve been doing things in certain ways. And getting them to break that, the system that they’ve been set up for and doing things for multiple generations is not easy.” “Every dollar that I can spend, putting it back into marketing, is what’s going to help keep fueling our growth.”   More from Christina Stembel: Farmgirl Flowers’ Website Farmgirl Flowers’ Facebook Farmgirl Flowers’ Instagram (@farmgirlflowers) Christina’s LinkedIn   Tools and resources mentioned in this episode: The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Books written by Brene Brown How to Raise an Adult: Break Free of the Overparenting Trap and Prepare Your Kid for Success by Julie Lythcott-Haims   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

american success parenting tools raise flowers revenue yelp 3b 4m julie lythcott haims highly successful groups farmgirl flowers christina stembel prepare your kid overparenting trap adult break free leadquizzes action steps get
Journey to 7 Figures
How WebPT Grew Into a Leading PT Software With Over $80M ARR -- #41

Journey to 7 Figures

Play Episode Listen Later Jun 6, 2019 48:16


Heidi Jannenga, President and Co-Founder of WebPT, talks about how their cloud-based idea grew into the leading physical therapy software on the market. WebPT did over $80M in revenue last year with a 99% customer retention rate. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:38] How Heidi first came up with the idea for WebPT [06:03] How they saved a tremendous amount of money in building their platform by finding a technical co-founder [07:03] Launching their product, deciding on pricing, and getting customers [09:59] How much money they were saving versus how much money they were spending for transcription [10:41] WebPT’s secret sauce and how they started getting leads [13:13] Building WebPT’s marketing strategy [14:49] How much traffic they’re getting from their content and SEO [16:06] Creating brand awareness among university students [17:08] Doing trade shows and building their reputation [18:10] Going after the SMB space and engaging with their customers to improve their platform [20:53] WebPT’s retention rate in the past and now [21:52] The challenge of getting customers on board [23:54] WebPT’s workflow [25:42] WebPT’s Idea Portal and other ways of getting customer feedback [28:51] Bringing on a CEO and scaling the company [32:19] What made them decide to raise funds and how they did it successfully [38:17] Taking risks to grow the business [40:32] Growing through acquisitions [41:21] Why Heidi thought the business would fail and what she did about it [42:41] What had the biggest impact on WebPT’s growth [43:17] The area that Heidi had to personally grow in to grow the business   Key Takeaways: Having a technical co-founder and a subject matter expert is a very good fusion to launching a successful product. What’s tremendously important during the early stage of a business is staying niche. The number one reason acquisitions fail is because there’s not a culture fit between the two companies. It’s okay to be vulnerable even as a leader. You don’t have to have all the answers, and it’s okay to say you don’t know. That vulnerability component in a leader can lead to loyalty.   Action Steps: Know the impact that your business is having on customers. Bring people that are smarter than you into your business but still own that you’re the leader they’re looking up to.   Heidi said: “You can’t discount the actual product. The product has to work… If it’s a shitty product, you’re going to have a problem with people leaving.” “As a leader, it’s okay to be vulnerable. I think too often we have our work selves and we have our out-of-work selves, and the authenticity is what people really migrate to.”   More from Heidi Jannenga: WebPT’s Website Heidi’s LinkedIn Heidi’s Twitter (@HeidiJannenga) Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

ceo president co founders software seo launching grew smb 80m how heidi key takeaways having webpt heidi jannenga leadquizzes
Predictable Revenue Podcast
104: Tales from the frontlines: how LeadQuizzes’ Jeremy Ellens took his company from 0 to $720,000 (and beyond!) in annual revenue

Predictable Revenue Podcast

Play Episode Listen Later May 22, 2019 53:56


On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeremy Ellens, founder of fast-growing lead generation company LeadQuizzes. Jeremy is a entrepreneur, turned sales leader, turned podcast host. When he’s not leading LeadQuizzes’ team (a role he’s navigating rather successfully), he’s talking with other sales leaders about how their secrets on the Journey to 7 Figures Podcast. Throughout the pod, Collin and Jeremy talk about what every entrepreneur, sales leader, and quota-carrying rep is chasing: scalable revenue growth. Highlights include: taking LeadQuizzes to market (8:41), the importance of case studies (11:40), designing crafty lead generation tactics (13:29), learning cold outreach (16:58), perfecting the pitch (26:52), expecting objections (32:34), uncovering unique channels (38:36), and cold call Collin (54:00).

tales front lines ellens annual revenue collin stewart leadquizzes predictable revenue podcast
Journey to 7 Figures
How 1-800-GOT-JUNK Grew Into a $309M Franchise Business -- #37

Journey to 7 Figures

Play Episode Listen Later Jan 21, 2019 41:46


Brian Scudamore, Founder and CEO of 1-800-GOT-JUNK? tells the importance of figuring out your values and setting a painted picture for your business. Now, 1-800-GOT-JUNK? has grown to over $309M in revenue with over 250 franchise owners around the world. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:45] How Brian started his business [03:23] How he got his first customers and leveraged the power of free press [04:50] What it was like to fire all his people and rebuild the business from scratch [06:17] Brian’s lesson learned on partnership and mentorship [07:43] The process of defining the business culture and values, and figuring out the right people to hire [09:39] What they do to make sure that they’re incentivizing those core values [12:02] The value of mentorship and what it was like to join the Young Entrepreneurs’ Organization (now Entrepreneurs’ Organization) [16:06] Why Brian decided to go down the franchise route versus expanding the business himself [17:28] How Brian attracted people who had that ownership mentality [18:51] Hiring a COO and building the executive team [24:28] The Painted Picture and the impact that had on the business [24:28] Some of the marketing channels they used to grow the business [29:01] Setting up a PR department and building the business by getting their story out there [30:23] Getting a major acquisition offer and turning it down [32:55] Having to change some of their talents when the business hit different sizes [37:17] What Brian did when he thought 1-800-GOT-JUNK? would fail [38:21] What Brian did that had the biggest impact on their growth  Key Takeaways: How do you know who the right people are to hire? You need to figure out your values and find the right people based on those values. For a company to grow in scale, you need to have values that everyone in the company aligns by. And it’s more important that you’ve got values and that they’re yours and you own them versus what those values are. Storytelling is important to make sure your teams are alive with the values that are important to you. Everyone has the responsibility to make the world a better place, whether it’s with us or taking and learning from us and doing it on the outside. Entrepreneurs break rules. Sometimes it’s better to beg for forgiveness versus ask for permission. You don’t want anyone to get hurt, you don’t want to do anything dangerous, but you get out there sometimes and you push boundaries. We’re in the storytelling age more than ever. It’s about finding new and different ways to tell stories and tell the world about the interesting and unique things that you as a leader or an entrepreneur are doing.   Action Steps: Figure out the values that you stand on. What words describe who you already are? Not who you want to be or try to be but who you are today. Give your people feedback immediately. If some of them are not living the company values, tell them why, tell them which value they’re not living, and give them some feedback. If they’re living the values and demonstrating them, you also want to give them feedback and give them the kudos as to how they’re doing such a great job, and celebrate those values. As a leader, you must live and demonstrate the values of your company. Be careful when you set a “painted picture”. Just think big. Don’t let anything else get in your way. Then recruit the right people to help you make that picture a reality. Build your business out ready to scale by having the right systems in place to recruit the right people, train the right people, and so on.   Brian said: “It’s important to take a team and, even if they’re not experienced, to trust the team, to work with them to create values. You decide, what words are important? Does it resonate? And then stick to those.” “Failure is temporary. But also, let’s not forget, success is temporary… Success and failure go hand in hand. Never get too cocky that you believe that you’re always going to succeed. Be willing to endure the storms that you face in life.”   More from Brian Scudamore: Brian’s LinkedIn Brian’s Twitter (@BrianScudamore) Brian’s Instagram (@brianscudamore) O2E Brands’ Website   Tools and resources mentioned in this episode: Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins The One Minute Manager by Ken Blanchard and Johnson Spencer WTF?! (Willing to Fail): How Failure Can Be Your Key to Success by Brian Scudamore Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How ProfitWell Grew to Over $10M by Solving Pricing Problems -- #36

Journey to 7 Figures

Play Episode Listen Later Jan 13, 2019 44:48


Patrick Campbell, Co-founder and CEO of ProfitWell, talks about how they grew to over $10M in revenue by taking on the role of pricing experts for their clients and revolutionizing how businesses price their products and services through their technology. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:40] How they got the idea for Price Intelligently and what it does [02:46] The pricing problem and how they went about trying to solve it [07:14] How they took their idea to their first customers [09:12] How they got potential customers interested in their content [11:26] What it looks like for someone who wants to improve their pricing [13:25] Tactical things that you can do to improve your pricing [14:39] How they work with their customers [15:45] How they handled things in the early days of Price Intelligently [17:58] The strategies they used to grow their business [19:44] Outsourcing their sales and finding the right person that could do it [21:03] Having systems in place with following up with the inbound and creating outbound leads [21:58] How they did their inbound content strategy [25:08] How they got to over $10M [28:18] Developing the tool ProfitWell and what it does [32:10] How long it took them to build ProfitWell and how much it cost [36:45] How they found the best people to work on ProfitWell [38:49] How they’re able to gain their customers’ trust [40:56] What they did that had the biggest impact on their growth   Key Takeaways: The biggest problem is getting people to realize that your price is the exchange rate on the value that you’re providing. And that value is crucial to measure for the customer that you’re trying to sell to. If you get your value metric correct, what ends up happening is you basically align yourself to your customer and how they want to see and pay for your product. As you grow, you have to be comfortable with failing. Getting to $10M takes work but it’s not difficult if you are willing to give up some constraints.   Action Steps: Get some data to help you with your pricing decisions. Don’t be afraid to talk to people about your price and about your value. Ask people traditional, non-leading questions like: At what price is this way too expensive that you’d never consider purchasing it? At what price is this a really good deal that you would purchase it right away? Get your value metric correct.   Patrick said: “It doesn’t really matter what business you’re in... the thing that’s amazing about the world of technology and the world of online is that a lot of us will produce something of value... and then all of a sudden, when it comes time to price that product, we just lose our minds.” “A lot of people, they’re very scared to go talk to people about their price, they’re scared to go talk to people about their value. But you have to realize that everyone understands that things cost money… You have to talk to them about value.”   More from Patrick Campbell and ProfitWell: ProfitWell’s Website Patrick’s LinkedIn Patrick’s Twitter (@patticus) Patrick’s Email   Tools and resources mentioned in this episode: High Output Management by Andrew S. Grove   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

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Journey to 7 Figures
How Hotjar Grew to $16.4M in ARR in Just 4 Years -- #35

Journey to 7 Figures

Play Episode Listen Later Jan 2, 2019 43:39


David Darmanin, founder and CEO of Hotjar, talks about how they successfully got people to use their product in its beta phase and eventually monetized it. Find out how they have grown to $16.5M ARR and 21K paying customers in just 4 years. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:30] The origin stories of how they got started with Hotjar [03:50] What Hotjar does and how they marketed it [05:11] What they did to drive customers’ interest in their product [07:00] Hotjar’s many different features and how they were developed and launched [08:58] How they started monetizing their product by creating a public roadmap [11:51] The types of incentives they put in place to get referrals [15:17] How they got traffic and got people to find out about their product outside of the referral program [18:40] How they covered the costs during the beta period stage of their product [21:58] How they figured out how much they were willing to pay for a beta user [26:45] What their timeline looked like until they got to $1M million annual recurring revenue [27:33] The key two things that they did to get people to start using their product in the beta phase and get their feedback [31:02] What it was like for them to transition from free to paid [35:23] Having a remote workforce and how they are able to make that work [48:08] How they communicate with their workforce   Key Takeaways: If you want to displace existing players and existing solutions, there is a certain threshold of improvement you need to reach in order to get attention. If you communicate very openly with your users and your customers, it’s incredibly effective because you’re bringing them on board with you on the journey. If you’re thinking of doing a referral program, it’s really important that it’s simple. When it comes to incentivizing, there are two types of people --those who are competitive and those prefer just kind of a fixed reward. Email is incredibly effective to drive traffic, especially if you are launching something new.   Action Steps: Before building your product, ask yourself: Do people actually need this? Is there real value being delivered here? Build trust with your users/customers with transparency. Do a referral program.   David said: “We pretty much allow teams to understand how their site is being used. And that knowledge empowers them to make the right changes, to grow, to improve the experience.” “We need to keep one thing in mind, which is we have a limited amount of time… If you really believe in an idea and if you feel like there is an opportunity, because timing is important, it’s really important that you drop everything to do that.”   More from David Darmanin: David’s Twitter (@daviddarmanin) David’s LinkedIn Hotjar’s Website   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

ceo grew hotjar 21k 5m arr david darmanin leadquizzes
Journey to 7 Figures
How Bobby Edwards Scaled Squatty Potty to $28M in Revenue -- #34

Journey to 7 Figures

Play Episode Listen Later Dec 20, 2018 41:17


Squatty Potty’s CEO and co-creator, Bobby Edwards, talks about how Squatty Potty became the talk of the town when it got picked up by Howard Stern, and how their success on Shark Tank and their viral “unicorn video” ultimately led to $28M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode: [01:38] How they came up with the idea for Squatty Potty [05:12] How they first started manufacturing their product [07:15] How they went on the influencer route [09:43] How they began to scale their business and crafted the message to get people to respond to their product [12:42] How getting on Dr. Oz and being talked about by Howard Stern impacted their sales [14:24] How they scaled up in terms of manufacturing [16:32] How they went about the process of selecting their manufacture [17:36] How they did their PR and marketing [22:48] How they got into Shark Tank and ultimately got an investment from Lori Greiner [24:54] How they approach taking on a partner and giving away equity [27:40] Some of their strategies of getting into retail stores [31:21] How they created a video that went viral and raised their sales [36:28] How they launched and promoted their video [38:50] The one thing they did that had the biggest impact on their growth Key Takeaways: Necessity is the mother of all invention. You need to get your message and nail your message before you could scale your product. It’s very valuable to get face to face with people and talk to them about your product because then you can see in their face what is connecting and what is not. People look for information when you’re trying to sell them something. They look for validation. Sometimes your own instinct works better than anyone else’s advice.   Action Steps: Reach out to writers and bloggers and get the right people to write about your product. Talk about your product to people face to face. Craft the message that you need to make people respond to your product. When it comes to taking on equity partners, choose wisely the people you’re going to partner with. Get slow and steady retailers to sell your product.   Bobby said: “There’s no silver bullet, there’s no magic, there’s no one out there that will solve your problems for you. There’s no consultant that’s going to help you create this. It comes from you.” “Nobody will take care of your baby like you will. There’s not one solution out there that will solve everything. You’ve got to just be resourceful.”   More from Bobby Edwards and Squatty Potty: Squatty Potty’s Website Bobby’s LinkedIn   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Smart Nora Created $1M in Kickstarter and Preorder Sales -- #33

Journey to 7 Figures

Play Episode Listen Later Dec 10, 2018 42:36


Smart Nora is the revolutionary contact-free snoring solution that earned a spot on Oprah’s Favorite Things in 2017. Its CEO and co-founder, Behrouz Hariri, talks about how they raised over $1M in Kickstarter and eventually grew to $8.5M in annual sales. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode: [01:32] How Smart Nora came to be [03:17] Smart Nora as a product solution and the product design process [08:04] Some of the feedback that they got that led to changes in their product design [10:58] How much they invested in testing and designing their product [12:55] What they did to prepare for the $1M in pre-orders that they got [14:21] The Kickstarter process and their next steps after creating their Kickstarter video [17:54] Behrouz’s tips on what to do on the PR side [19:24] How they sold their pre-orders on their Shopify store [23:33] How they got their product manufactured and how long it took [26:38] How they managed the quality of their product and what they did about IP protection [29:17] How they shipped their products and how they made their next million in sales after the pre-orders [31:49] Switching their focus to marketing and making more sales [34:09] How Smart Nora landed on Oprah’s Favorite Things [35:09] Getting into corporate wellness programs as a next step [37:09] The one thing they did that had the biggest impact on their growth [38:08] The areas where Behrouz personally had to evolve and grown in to grow their business   Key Takeaways: When you’re a user of your own product, it really accelerates the feedback process. The great thing about Kickstarter as a format is there are so many examples you can follow. There’s a nice formula that people have perfected over time and it’s such a good place to get inspired. In any Kickstart pre-order campaign, your delivery date becomes the last thing that people remember. The freshness of the pre-order fades after a few months and it can get very contentious between the funders and the campaigners. When your Kickstarter campaign is ending, there is a lot of momentum toward the end, coming from both social media word of mouth and press coverage. Good decisions move you forward, but a lot of conversations that don’t end with a clear strategy leave a lot of people stranded.   Action Steps: When you’re a startup, look at your options and the real feedback that you get from people and let that pull you into the next step. When you start a Kickstarter campaign, make sure you have a great video that will serve as your centerpiece. When you do a pre-order campaign, have realistic updates for people and set good expectations. What to do on the PR side: Draft your press release and select outlets that you know are interested in a product like yours. Send them the press release on the condition that they will not publish it until the day of your campaign. Pick a goal that you can actually deliver your product with.   Brandon said: “The biggest lesson that I think we learned around our paid digital marketing is that if you’re testing with really small budgets, it’s not representative of the CPA or CPC that you will get with bigger budgets.” “There’s always this conflict of how much meaningful time to invest into a decision or a conversation, where it’s not more than the priority it has for the business but it’s also not so little that we make a lot of nonsensical decisions or a lot of non-decisions.”   More from Behrouz Hariri and Smart Nora: Smart Nora’s Website Behrouz’s LinkedIn Behrouz’s Twitter (@_Behrouz)   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Cirrus Insight Grew to 150k Paid Users and $12.8M in Revenue -- #32

Journey to 7 Figures

Play Episode Listen Later Nov 26, 2018 50:23


Brandon Bruce co-founded Cirrus Insight, an all-in-one productivity sales platform that connects Gmail and Outlook with Salesforce. Find out how they grew to having over 150,000 paying users across 5,000 companies and gained up to $12.8M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:36] How they came up with the idea for Cirrus Insight [04:56] How Brandon knew that his friend was going to be a good business partner [07:28] How they managed the transition period before they launched their business and getting their first customers [10:53] How they got feedback from beta users [14:15] How they got people to start as free users to becoming their first customers [19:21] How they decided to launch their product and move forward with their business [22:40] What the early months looked like for Cirrus Insight in terms of revenue [24:47] How their first hires helped them grow the business [25:53] How they developed the traffic and their email list and put their sales model together [32:35] How their pricing has evolved from the time they first launched [35:52] How they compensate their sales people for their demos [39:09] How they prioritized feedback and what to build on the development side and the operations side [44:48] What Brandon did that had the biggest impact on his growth [46:23] What they look for in the people that they hire   Key Takeaways: There’s an emotionally stabilizing effect of having another person you can share the roller coaster of building a business with. The biggest thing that causes early stage companies to fail is that the founders break up. It is a threat to building a company. It’s helpful to have smart people on deck to help with the million things that have to get done. Community involvement whether online or in person is key to growing a business. The opportunities to hire software developers primarily comes through referrals.   Action Steps: If you’re in the software or app business, find the marketplace online where people are likely to search and/or gather for product offerings like yours. Be active in the Salesforce community and be active in all the boards, trying to answer as many questions are possible. Build a customer success team just as you would build a sales team.   Brandon said: “We’ve always known that there’s a risk in the market that a very large competitor could come in and stomp on everybody. So you’re kind of always aware of that and yet you get very used to living with that risk.” “Dig in earlier to something like this, building something that looks like a snowball and pushing it downhill… Get started early and often.”   More from Brandon Bruce and Cirrus Insight: Cirrus Insight’s Website Brandon’s Email Brandon’s LinkedIn   Resources mentioned in this episode: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Jonathan Buford Grew His Craft Brewery to $5.5M

Journey to 7 Figures

Play Episode Listen Later Oct 30, 2018 45:07


Jonathan Buford co-founded Arizona Wilderness Brewery without a brewing background and turned it into the #1 rated new brewery in the world in 2013. Listen to this episode to learn how they did it and last year generated $5.5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:24] How Jonathan transitioned from a window cleaning business into the brewery business [06:02] How he learned how to brew beer and got things started [10:07] How they marketed the business and raised the money they needed in a short amount of time [11:50] How they signed a lease and started construction for the brewery [15:31] Why they had to delay their opening for quite some time [18:54] How they developed this incredible quality product [23:07] How they leveraged getting awarded Best New Brewery in the World to create a buzz [25:09] Jonathan’s marketing strategy advice [29:04] What worked and what didn’t work for them when it came to hiring people [39:00] What had the biggest impact on their growth Key Takeaways: You risk so much by not knowing what construction timelines are and the true cost of things. If you have a ‘hype person’, you should also match them with a ‘logic person’. If you put all your money in the quality of your product, one thing that’s going to have to become cheaper is either labor or marketing. As long as you’re doing business ethically and you’re including everybody in the community and you’re not discriminating against anything and you have a story that’s exciting, you can save a lot of money in marketing because you’ll have people telling your story for you at high rates. When you sign a contract with somebody, there is no law that can get you out of that contract until a judge gets you out of that contract, and you don’t want to go to a judge or an arbitrator. So what happens is that contract that you have with that person is just a negotiation point. There is a soul to a business and there does need to be an ownership team and an executive team that all really love each other. Action Steps: Keep your day job when you’re building a company unless you know what you’re doing. And you’ll know you know what you’re doing when you have money in your bank account. Be exciting enough to have other people tell your story for you. Jonathan said: “Always set yourself up that other people do the marketing for you, so be exciting, be bold, tread it heavily. Don’t tread lightly. Be loud about what you’re doing and tell the story…” “Sometimes the only way to win a battle is if you both win. And that’s a complicated topic but just know that when you’re going into business, you have to have a partner…”   More from Jonathan Buford and Arizona Wilderness Brewing Co.: Arizona Wilderness Brewing Co.’s Instagram (@azwilderness) Arizona Wilderness Brewing Co.’s Twitter (@AZWildernessCo) Arizona Wilderness Brewing Co.’s Facebook Arizona Wilderness Brewing Co.'s Website Jonathan’s Instagram (@thewildernesshumans)   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Serendipit Consulting Grew to $3M with Clients Like Orangetheory Fitness -- #30

Journey to 7 Figures

Play Episode Listen Later Oct 16, 2018 40:27


Melissa DiGianfilippo and Alexis Krisay founded marketing agency, Serendipit Consulting, which services clients like Orangetheory Fitness, Dry Bar, and Modern Acupuncture. Learn how they’ve grown it to $3M in sales last year with 28 employees. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:24] How Melissa and Alexis first started Serendipit [03:25] How they knew that they would be good business partners [05:42] How they divided their roles and what it has been like for them to work together [09:18] The challenge of staying in their lanes in regards to managing their team [10:46] How they picked the right clients [14:00] How they productized their service and came up with a pricing plan or retainer [16:52] How they improved their client retention and work with their ideal clients [20:05] How they make sure that they’re getting enough leads of their ideal clients by doing PR for themselves [25:39] Who are some of their franchise clients and how they got them [26:52] Some of the struggles that they ran into [32:53] How they built the company culture that’s working for them today [36:31] How they hire people based on their core values Key Takeaways: When you’re running a company with a business partner, it’s important to really respect each other’s knowledge in each of your fields. Marketing is ever-changing, and the same with PR. If a client is paying it out of their own pocket, it’s a problem. Positioning yourself as an expert and sharing case studies that showcase the results you’ve gotten for similar companies is a very effective way to attract your ideal clients. Hiring someone that isn’t culture fit is detrimental to your business. Action Steps: When working with a business partner: Be open communicators. Be honest with each other and give each other feedback without taking it personally. Respect each other’s opinions. Rely on each other’s expertise and respect each other’s lanes. Be more adaptable to each other’s strengths. Do a lot of PR for your company that is aimed to attract your ideal client. Survey your employees regularly and find out your employee net promoter score (eNPS). Consider doing daily huddles as a leadership team and as a company. Hire and fire based on your core values, and give internal recognition based on your core values as well.   Melissa said: “You can’t possibly do everything really well and you can’t possibly know every industry. And you definitely need to be picky about the kind of people you work with, not just the kind of clients you work with.” Alexis said: “This is probably something that we do to a flaw is we get so involved with our clients that we really feel like we’re operating their business. And if we’re not getting results for them, we personally feel that pain, so we work really hard to get results…”   More from Melissa DiGianfilippo: Serendipit Consulting Melissa’s Twitter (@MelissaPR)   More from Alexis Krisay: Serendipit Consulting Alexis’ Twitter (@alexiskrisay)   Tools and resources mentioned in this episode: Workamajig (Project Management Software for Marketing Teams)   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
The 5 Laws of Setting Up a 7-Figure SaaS Business -- #29

Journey to 7 Figures

Play Episode Listen Later Oct 9, 2018 39:13


Clay Collins built LeadPages to over $30M in annual revenue with over 40k paying customers. In this interview he shares the 5 laws of building a 7 figure SaaS business from scratch based on the lessons he learned. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:56] How Clay would start Leadpages if he were to do it all over again [06:32] Why creating a content community first is important [09:52] When you should start creating a product and how to solicit feedback from your community [11:14] The Rule of Five Ones [16:36] The Five Laws of Setting Up a Seven-Figure SaaS Business from Scratch [23:51] Hiring the technical co-founder [26:15] Doing top-down hiring [32:02] Having upfront communication with your hires and how to manage them [36:07] What Clay did that had the biggest impact on his growth Key Takeaways: If you can’t get someone to opt-in to be a member of your community, the chances of them actually giving you money is far, far less. Building a community first allows you to get intimately acquainted with important players in the space. When you feel like you have a dedicated audience, a devoted audience, and that they are consistently growing and not plateauing, and people are sending thank you notes with emotion, then and only then should you start creating a product. Once you have an audience built to a certain size, it really behooves you to stay ultra-focused. Most people, when they’re trying to make growth work, they do everything under the sun and they end up kind of drowning and in this very complex scenario. Following the Rule of Five Ones helps you to avoid that. A CEO really only has three jobs: making sure there’s always money in the bank, communicating the vision, and hiring people. Anything other than that is not something a CEO should be doing at any point. There are three determinants of success: what you’re working on, who you’re working on it with, and how hard you work. At all times, the company needs to know what the employee needs to stay in their role, the employee needs to know what they need to do to keep their role, and the employee needs to know where they need to get to in order to get a promotion. Action Steps: Build a community around your product through content creation. It doesn’t have to be a blog. It could be a podcast. It could be a weekly webinar or Hangout with a group of people. If you have a SaaS product, launch each feature no matter how small. Find the minimal marketable event and market that. Find out what kind of persona your content attracts. Solicit feedback from your community about what they want before you create a product. Follow the Rule of Five Ones: Have ONE product. Market it to ONE persona. Focus on ONE traffic source. Send that traffic source to ONE conversion mechanism. Focus on this combination for ONE year until you have a consistent month over month growth. If yours is a SaaS business, architect your business to allow for unlimited account expansion. Have your technical co-founder be vetted and interviewed by other technical people that you trust. Do top-down hiring. Hire a director of marketing or someone who, potentially down the road, can build a team under them. Know what excellence and world class really looks like in a given role and figure out if you can hire world-class for those roles.   Clay said: “People are fooling themselves if they think they can get folks to pull out their credit card and pay for a product if they can’t even get folks to enter their email address.” “The biggest problem that most people encounter when they go to hire for the very first time is they just don’t know what excellence looks like in a given position.”   More from Clay Collins and Nomics: Nomics Website Clay’s Twitter (@ClayCollins)   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How OH Partners Became a $35M/Year Creative Agency -- #28

Journey to 7 Figures

Play Episode Listen Later Oct 1, 2018 46:10


Scott Harkey has built OH Partners to $35M in annual revenues. Find out the hiring strategies they used to grow to 120 employees, the pruning process to focus on their best clients, and how they close deals like a $50M contract with the Arizona Lottery. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:30] How Scott and his business partner got started with OH Partners and their vision for the company [03:28] How they went about getting their first clients and learning from failure [06:24] How they started closing deals and picking big clients like Arizona State University [09:34] Working with sports franchises and understanding the business metrics better than their competitors [11:47] Strategies in building relationships with key decision makers of organizations [14:24] How they succeeded in getting their first big client, the Arizona Lottery, and what they were able to do for them [18:21] The research that they did that impacted their creative decisions, that ultimately led to the execution of their strategy into an effective campaign [25:20] What it was like going through different employee stages and the things they had to change to make things work [26:44] How they hired the best people to run their business [31:11] How they know if someone is a good fit for their company [32:15] Why they decided to focus on their big clients [35:12] How they went about trimming the number of their clients [39:24] The one thing they did that had the biggest impact on their growth [41:20] The area that Scott had to personally evolve and grow in to grow their business Key Takeaways: Higher win rates in new business pitching results from being smart about who you can help, who you want to work with, and what you’re passionate about. For a business like OH Partners, it’s about relationships. You have to have great connections in the marketplace and grow not only your agency’s brand but your personal brand. In a professional service business, what brands you’re aligned with speaks a lot about what kind of work you do. Clients can feel when you’re passionate about their business and they understand that you know the business metrics of their industry. You need 7 to 10 touch points within an organization with their key decision makers before you’re even on their radar. And it has to happen organically, it can’t look forced. The strategy of having a spokesperson to give a brand life is not a new strategy. It’s an old strategy that continues to work. In the ad agency business, you need to be very clear on what your weaknesses are and how you improve those weaknesses. Otherwise, you’re vulnerable to not only losing current accounts but vulnerable to winning new accounts. The 80/20 rule is that 80% of your revenue comes from 20% of your clients. There are benefits to focusing on fewer clients who are big and letting go of your smaller clients.   Action Steps: Be strategic about what you’re good at, what type of people you want to align yourself with, what industries you deeply understand, and the consumer. Build relationships with the key decision makers of the companies and organizations that you want to work with. You don’t need to create new strategies. Utilize old strategies that work. Know your strengths and weakness. Any area that you feel you have a major weakness, go and recruit a talent that would make up for that weakness. Create a great culture and a great place to work. This will help you hire the right people. Hire the person that you need two years from now, not the person you need today. Focus on your big clients and not letting them go away.   Scott said: “Strategy is not what you’re going to do, but strategy, more importantly, is deciding what you’re not going to do.” “The hardest lessons we’ve learned and the biggest failures that we’ve had have catapulted us to where we are today… Good entrepreneurs are stupid because they don’t know how hard things are going to be to succeed, and they just do it and they jump in.”   More from Scott Harkey and OH Partners: Scott’s LinkedIn OH Partners’ Website OH Partners’ Instagram (@ohadvertising) OH Partners’ Facebook OH Partners’ LinkedIn   Resources mentioned in this episode: Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins The Magic of Thinking Big by David J. Schwartz   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
How Sixth Division Went From Broke to $3M in Five Years -- #27

Journey to 7 Figures

Play Episode Listen Later Sep 24, 2018 45:30


Learn how Brad Martineau grew his agency, SixthDivision, by focusing on a single marketing channel, how he productized his services and the innovative delivery method that allowed him to charge premium pricing, resulting in $3M in annual revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:20] What led Brad to start SixthDivision [05:10] How they first started getting clients [09:35] What it was like for them to sponsor the Infusionsoft User Conference for the first time [16:25] How they serviced their clients and deliver results [21:42] How they did custom work for clients [24:04] How they grew their team and their journey to their first million [27:15] How they trained their employees and trusting them to deliver to clients [28:58] How they built recurring revenue [30:26] How they figured out what to do in order to keep clients for a long time [33:04] What are their marketing and sales strategies [37:00] How they grew their business while reducing their pace in half [38:38] Why it’s important to establish systems Key Takeaways: When you start a business, you have to scramble and you have to hustle. Underneath anything that’s custom is a whole bunch of things that have been done a million times before. It’s just how you piece them together. You have to define what your return is before you worry about your clients. And that’s going to be monetary, but you also have to consider the time and what your role is. Be okay with the fact that your revenue might not be growing but you reduce your pace in half. Grow your business but not at the expense of your life and not at the expense of your family. When your business is systematized, you are able to reduce the cost while delivering the exact same thing to your clients. And when you can reduce the cost through systems and tools and processes, everybody has a little bit more room to breathe and be creative. When you hit a plateau, the answer is not to shy away or to shrink from the work. The answer is to open your eyes, recognize what’s going on around you, and learn what you need to learn so that you can take the company to whatever the next plateau is. Action Steps: Get really clear on what kind of company and what kind of culture you want from the very beginning. Make sure your clients are all scheduled out. Have systems in place.   Brad said: “There’s just something really powerful about being able to demonstrate what you know how to do live in front of people. You can build relationships super fast with stages...” “How you see yourself and how confident you are in your ability to go figure things out in your business dictates whether or not you can actually go figure it out.”   More from Brad Martineau: SixthDivision Brad’s Instagram (@bradmartineau) Brad’s Facebook Brad’s Email   Resources mentioned in this episode: Strategic Coach Traction: Get a Grip on Your Business by Gino Wickman Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

business broke grip 3m your business underneath charles duhigg habit why we do what we do few companies make it brad martineau sixthdivision leadquizzes action steps get rest don't rockefeller habits
Journey to 7 Figures
How Bodify Became the #4/3000 CoolSculpting Provider -- #24

Journey to 7 Figures

Play Episode Listen Later Sep 3, 2018 40:47


Learn how in just three short years, Jessica Stellwagen grew CoolSculpting provider, Bodify, to $2.2M in sales with 40% net profit and just three employees. Even if you don’t have a clinic, there’s lots to learn from their marketing and growth strategies. Visit https://www.leadquizzes.com/podcast for complete show notes of every podcast episode Topics Discussed in this Episode: [03:58] What is CoolSculpting? [04:33] How did they raise the funds to start a CoolSculpting practice? [07:10] How did they know where to go with the business and find the perfect space? [09:21] What were some of the big advantages of specializing their services? [12:34] How did they start getting clients? [14:37] How did they get people to opt-in in their website? [17:40] How do they position themselves as the best? [20:17] How do they get the leads from their website to actually come for a consultation? [24:43] What kind of training do they put in place for their team to do a good job in getting clients? [27:04] What was their PR strategy? [29:57] How did they figure out their ideal client or ideal CoolSculpting candidate? [30:40] How did their business change from year one to year two to year three? [32:18] How helpful were the review sites to their business? [36:00] How did they figure out the small details that make things work? [37:53] What’s the one thing they did that had the biggest impact on their growth? Key Takeaways: If you don’t have passion and you don’t have heart, then you are not going to be able to put the time, energy, and effort into growing your business. Good, bad, right, or wrong, how we feel in our bodies actually really impacts how we operate in the world on a daily basis. You can’t do good business with bad people. Do what you do best and delegate the rest. Niches lead to riches. You cannot be both the best and the cheapest. You’re a hundred times more likely to engage with a lead if you get in touch with them within the first ie minutes versus 30 minutes of them actually having an interest in what you’re providing. Actually asking people what they want to drink outside of water, coffee or tea, for example, is probably one the biggest ways to minimize your no-show. People just feel obligated to show up because you’ve been nice. The fortune is in the follow-up. Action Steps: Hire someone to write a business plan. Be smart with your dollars. Make sure to have a great website. Hire a marketing team. Keep trusting the process. Be clear upfront about having a training manual or processes and procedures that you want the people in your team to follow. Take off the business owner hat and put on the prospect hat and consider: What would you want to hear? What could you see that would move you to action? Think about getting a business coach.   Jessica said: “Guess what? Life happens. Sometimes people need a little nidge or they need a little push. And if you just kind of write them off, they might go down the street and do business elsewhere. “Most salespeople are willing to follow-up with someone once, when the truth is most people need about five follow-up attempts after a consultation or appointment to decide to buy.”   More from Jessica Stellwagen: Bodify Website   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Profit Without Worry
#22 How To Create Your Irresistible Quiz Funnel

Profit Without Worry

Play Episode Listen Later Apr 10, 2018 14:54


I’ve got to admit to a major bias towards quizzes… I LOVE them. Yep, I’m the sucker that’ll take a quiz to find out which Harry Potter character I am… my ideal brand archetype… which vacation spot I am… whatever. There is something so enticing and irresistible about a quiz… and I’m not alone. There is some major psychology behind this and when you do your quiz right, it can be a powerful way to attract and engage your audience... Biggest Show Takeaways: Let’s talk different types of quizzes What is the psychology behind quizzes? Why are quizzes so irresistible? Theory of Narrative Psychology - cliffs notes breakdown so we can use it in our own marketing 3 questions people want to answer when they take a quiz Quiz platforms you can check out LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!) Interact Thrive Quiz Builder Links mentioned in this episode:Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/ Marketing Personality Quiz: https://quiz.leadquizzes.com/q/Ovb2Fs LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!) Interact Thrive Quiz Builder

Journey to 7 Figures
How Dollar Beard Club Grew to $11M in One Year

Journey to 7 Figures

Play Episode Listen Later Mar 26, 2018 40:15


In today’s episode, Alex Brown shares the strategies he used to grow Dollar Beard Club to $11M in one year, sell over 1.7M boxes, generate 200M viral video views, and how he convinced Dan Bilzerian to promote their products. Tune in and learn from his journey! TOPICS: What’s the story of how The Beard Club came to be? [01:37] How many years did it take before it felt like they had some traction and success? [06:40] What was their strategy for building their email list of 15,000 people? [08:02] Why did they choose to work with influencers and how did they build relationships with them? [10:41] If someone is looking to get into influencer marketing, how should they negotiate rates? [12:55] How did Alex get connected with advisors who are really influential and how does he create relationships with them? [14:48] How did they first build their brand through video marketing? [16:48] How did they get things lined up in order to launch the brand? [19:10] How did they find the manufacturer to make their product? [25:40] What was it like for Alex and his partners to grow the business so quickly? What were some of their lessons learned? [27:51] What were the strategies they employed when it came to customer retention? [31:41] What’s the one thing that they did that Alex thinks had the biggest impact on the growth of The Beard Club? [36:43]   “Aligning with people that were in the influencer world was our biggest secret to success there.” — Alex Brown “Just really having the ability to know where you’re going and to attract people to that vision is super huge.”— Alex Brown More from Alex Brown Alex’s branding website LinkedIn The Beard Club Resources mentioned Gleam PressRush The Power of Now Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Journey to 7 Figures
Alaskan Fisherman To 20M eCommerce Business The Vital Choice Story

Journey to 7 Figures

Play Episode Listen Later Feb 11, 2018 34:30


What do you do when your tried-and-true business model collapses? Randy Hartnell spent 17 years fishing in Alaska. When industry demands shifted and he couldn’t meet payroll, he had to make a change. He decided to start Vital Choice, shipping wild salmon by mail to consumers. Today, Vital Choice generates $20M a year. Listen and find out how you can get through challenging times and subsequently grow your business.   TOPICS:   What gave Randy the capabilities that he needed to be successful with Vital Choice? [02:20] What made Randy decide to start VitalChoice.com? [04:56] How did Randy get through the challenging and pivotal time for his business? [08:59] What were the steps that Randy took to get Vital Choice off the ground? [10:44] How did Randy tap into influencers to promote his business? [13:30] How much of a help were the influencers to Randy in getting his business to the seven-figure level? [13:59] How does the company get value from going to conferences and tradeshows? [16:22] How did the company grow its revenue from seven figures to eight figures? [20:34] What has Vital Choice done to differentiate their products, drive sales, and build brand loyalty? [21:13] What areas of customer experience does Vital Choice focus on? [22:54] What is the one thing that Randy did that had the biggest impact on Vital Choice’s growth? [26:42] What is Randy’s number one recommendation for selecting a partner? [27:42] What is Randy’s advice for breaking a ceiling? [30:38]   "To be successful, an idea has to sound crazy, because otherwise, somebody else would have done it.” - Randy Hartnell  "When you're doing what you're supposed to do, serendipity tends to happen.” - Randy Hartnell   More from Randy Hartnell Newsletter Email Instagram   Resource Mentioned Essentialism by Greg McKeown Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, share and subscribe to this podcast and don’t forget to leave me a rating and a review on iTunes!

alaska alaskan fisherman 20m ecommerce business vital choice randy hartnell leadquizzes
Growth Experts with Dennis Brown
E10 - How I Generated Over 20,000 Leads By Asking 8 Simple Questions

Growth Experts with Dennis Brown

Play Episode Listen Later Feb 8, 2018 9:52


In my first solo episode on Growth Experts, I decided to share a quick story from 2017. How I generated over 20,000 leads and over $30,000 in sales while testing a new software product called LeadQuizzes. In this episode I share... - How I stumbled upon the product and why I decided to give it a test drive. - The four different ways I tested the LeadQuizzes product including the results which add up to over 20,000 leads. - BONUS OFFER where I give you access to one of my top performing quiz funnels. Collect your BONUS at the link below. www.askdennisbrown.com/quiz For a free trial to LeadQuizzes go to https://goo.gl/B61LAo  Connect with me below... www.LinkedIn.com/in/askdennisbrown www.Twitter.com/askdennisbrown www.Facebook.com/askdennisbrown 

Profit Without Worry
#012:Simple Ways A Marketing Funnel Can Help You Build A Strong Relationship With Your Audience

Profit Without Worry

Play Episode Listen Later Jan 24, 2018 17:07


Biggest Show Takeaways: Have you ever thought, If I use marketing automation, I won't be able to truly get to know my audience? Today we’ll talk about how automation makes it easier to REALLY get to know your tribe. There are 4 very simple (and free) ways that you can use automation to really get to know your audience, which I’ll break down today. There is one big key to creating marketing funnels in a way that seems really personalized and relevant which I’ll share with you on today’s episode. Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you. Links mentioned in this episode: Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/ ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false   LeadQuizzes - http://www.leadquizzes.com/?tap_a=18719-9f748e&tap_s=108356-1cfe16 Google Forms www.forms.google.com Thrive Quiz Builder https://thrivethemes.com/quizbuilder/

Journey to 7 Figures
How Mike Dillard Built A 5.5M Business That Runs On Autopilot

Journey to 7 Figures

Play Episode Listen Later Jan 17, 2018 47:06


Mike Dillard has generated over $50M in his businesses. In this episode, he shares the lessons he’s learned that helped him build his current business, which generated $5.5M in sales last year while running on autopilot. TOPICS: What is Mike Dillard Mentoring all about? [02:18] What are some of the courses being offered in Mike Dillard Mentoring? [02:36] What is List-Grow? [03:24] What does it take to become wealthy or successful or generate the results that you’re looking for? [04:38] What were some of the skill sets and lessons that Mike Dillard learned from network marketing? [05:11] How should you present yourself and your business? [08:17] How did Mike Dillard solve the issue of lack of leverage through direct response marketing? [09:15] What is a simple road map of copywriting? [11:53] How did Mike Dillard get involved in the field of finance and investment? [14:11] How should you treat your audience? [16:57] Should you do affiliate promotions? [18:11] What is the advantage of email versus social media? [19:23] What are the benefits of doing webinars? [20:25] How did Mike Dillard come up with EverGrow? [28:40] Why did Mike Dillard decide to have two different products? [33:51] What is the Self Made Man podcast all about? [38:22] Why is it important to master a subject matter and become really good at it? [43:31]    “Email is still by far and away 10x the most effective when it comes to monetization or when it comes to selling.” — Mike Dillard “If you can master one skill set, you’re set. You can build a seven-figure business around that one single skill.” — Mike Dillard More from Mike Dillard Self Made Man List-Grow EverGrow Mike Dillard, Author at The Elevation Group Resources mentioned Dan Kennedy’s Direct Response Marketing Stansberry Research The Agora The Elevation Group Sponsor link 14-day Free Trial to LeadQuizzes  Thank you for listening! If you enjoyed the show, subscribe to the podcast and leave me with a rating and a review on iTunes!

Growth Everywhere Daily Business Lessons
GE Ep 168 [2016]: How Startups Can Generate Leads for as Little as $.05 with LeadQuizzes

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Dec 22, 2017 26:11


Hey everyone, on today's show we have Dornubari Vizor, one of the co-founders of LeadQuizzes, a software solution that helps businesses generate leads through fun quizzes and assessments. In today’s interview, we’ll be talking about how Dornubari’s digital marketing agency evolved into LeadQuizzes, how they acquired their first 100 customers using an early adopter program (and achieved a 25% conversion rate!), and what they did to get one client 100s of leads per month and a 500% conversion rate. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Agency Journey
How to Turn Your Service into Software and Generating Leads with Quizzes with Jeremy Ellens from Yazamo and Leadquizzes

Agency Journey

Play Episode Listen Later Nov 20, 2017 24:29


In this episode of Agency Journey, Gray interviews Jeremy Ellens from Yazamo and LeadQuizzes about running an agency and launching their software product.

Ground Up
5: Jeremy Ellens / Bootstrapping LeadQuizzes to over $1M annually in under 2 years

Ground Up

Play Episode Listen Later Nov 8, 2017 30:38


LeadQuizzes founder Jeremy Ellens talks about the transition from a service-based agency to a SaaS product that's generating over $1 million a year with no funding.

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction
How to Generate Sales Leads, Craft a Compelling Offer, and Deliver Value with Jeremy Ellens [PODCAST 133]

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction

Play Episode Listen Later Sep 18, 2017 38:05


Have you ever been in a place where you felt stuck in your business? Are you tired of struggling through each level of growth? Is there a better way to build your business that doesn’t lead to frustration? Guess what? There is! In today’s segment, you’ll hear from guest expert, Jeremy Ellens as he opens up about how business leaders like you can generate sales leads, craft a compelling offer, and deliver value to your clients. Jeremy is the co-founder of a lead generation, quiz software called LeadQuizzes, which has managed over 300 quiz campaigns, millions of dollars in Facebook advertisement, resulting in millions in revenue for those clients. Jeremy’s years of experience in helping businesses expand their influence and connect with clients could be just what your company needs to experience next level growth! You’ll walk away from this episode with practical tools and information you can implement today to set up your own successful lead model. Make sure to have pen and paper close by as you learn these helpful tools and tips from Jeremy! Here’s a glimpse of what you’ll learn in this show: How to generate leads and sales with email lists; [4:00] Combining technology with psychology to generate more leads and sales; [6:00] The 4 Elements of a compelling offer; [14:00] Steps to set up your own successful lead model; [20:00] And more… Resources mentioned on this episode: NEVER miss an episode of Growth To Freedom click HERE to subscribe! Connect with us on Twitter: twitter.com/dan_kuschell Have a question? Send us an email: info[at]growthtofreedom.com www.leadleadquizzes.com http://www.yazamo.com/   ********************* This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Dan Sullivan Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips
Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 29, 2017 5:43


In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it's the RIGHT time to build your links and when it's time to work on creating great content. This will help you save time and maximize your efforts. Time Stamped Show Notes: 00:27 – Today's topic: Do You Still Need to Build Links if Your Traffic Is Growing? 00:39 – “You don't really need to build links if your traffic is growing” 00:48 – If you build links, you'll only get results 6 months later 00:58 – Your traffic will grow from 3-6 months on, as soon as it starts flatlining, you will need to build links again 01:17 – When your links start declining on the upwards swing, then you have to build more and more 01:26 – You don't have to build your links every month because it's expensive and time consuming 01:35 – If you have a good base, it is better to build more traffic, like what Eric does 01:39 – Just write more content so you'll have more words which will lead to more search traffic 01:47 – Building traffic is easier than building links 01:49 – You still need to have enough links for the content to work 01:58 – Neil builds links once every quarter 02:13 – When Eric started Single Grain, they only had 5K-7K website visits a month and it has now grown into 58K 02:30 – Each quarter, Eric will do dial-up link building 02:40 – Eric consistently creates content as well 02:47 – Eric upgrades their content 02:29 – Repurposing content works for Eric, too 03:14 – Eric continuously hires new writers 03:28 – When you're domain authority is good and generating traffic organically, that's when you slow down with link building and focus on content 03:46 – You need a base of links for your content to do well 03:58 – You can track your link building using Ahrefs 04:12 – Marketing School is giving away free one-year subscription of LeadQuizzes which will allow you to create quizzes that collect leads 04:33 – Subscribe, rate and review Marketing School 04:29 – Text MARKETINGSCHOOL to 33444 04:58 – Eric and Neil simply want to share the tools that they use, they're not getting anything from it 05:16 – That's it for today's episode! 3 Key Points: If your traffic is constantly and consistently growing, link building is optional. You still need to have enough links for your content to work and generate traffic to your site. It's about testing – test to know what works well for your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 29, 2017 5:43


In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save time and maximize your efforts. Time Stamped Show Notes: 00:27 – Today’s topic: Do You Still Need to Build Links if Your Traffic Is Growing? 00:39 – “You don’t really need to build links if your traffic is growing” 00:48 – If you build links, you’ll only get results 6 months later 00:58 – Your traffic will grow from 3-6 months on, as soon as it starts flatlining, you will need to build links again 01:17 – When your links start declining on the upwards swing, then you have to build more and more 01:26 – You don’t have to build your links every month because it’s expensive and time consuming 01:35 – If you have a good base, it is better to build more traffic, like what Eric does 01:39 – Just write more content so you’ll have more words which will lead to more search traffic 01:47 – Building traffic is easier than building links 01:49 – You still need to have enough links for the content to work 01:58 – Neil builds links once every quarter 02:13 – When Eric started Single Grain, they only had 5K-7K website visits a month and it has now grown into 58K 02:30 – Each quarter, Eric will do dial-up link building 02:40 – Eric consistently creates content as well 02:47 – Eric upgrades their content 02:29 – Repurposing content works for Eric, too 03:14 – Eric continuously hires new writers 03:28 – When you’re domain authority is good and generating traffic organically, that’s when you slow down with link building and focus on content 03:46 – You need a base of links for your content to do well 03:58 – You can track your link building using Ahrefs 04:12 – Marketing School is giving away free one-year subscription of LeadQuizzes which will allow you to create quizzes that collect leads 04:33 – Subscribe, rate and review Marketing School 04:29 – Text MARKETINGSCHOOL to 33444 04:58 – Eric and Neil simply want to share the tools that they use, they’re not getting anything from it 05:16 – That’s it for today’s episode! 3 Key Points: If your traffic is constantly and consistently growing, link building is optional. You still need to have enough links for your content to work and generate traffic to your site. It’s about testing – test to know what works well for your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 28, 2017 6:46


In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today's topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don't expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don't think that Chris' model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn't what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors' as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets 06:18 – That's it for today's episode! 3 Key Points: PR is still relevant today and even small businesses need it – it increases brand awareness. Pay per performance is an option that you can try, especially if you're a small company. PR is a numbers game – track your dimensions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 28, 2017 6:46


In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don’t expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn’t what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors’ as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets 06:18 – That’s it for today’s episode! 3 Key Points: PR is still relevant today and even small businesses need it – it increases brand awareness. Pay per performance is an option that you can try, especially if you’re a small company. PR is a numbers game – track your dimensions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Make Videos on a Budget | Ep. #270

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 27, 2017 6:33


In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Videos on a Budget 00:50 – It is important to have videos as part of your content strategy 00:58 – Videos are easier to consume and can be seen everywhere 01:14 – If you’re just starting, do live videos with Facebook and YouTube 01:20 – Just take out your iPhone and talk into it 01:34 – Check Tai Lopez who spends millions on video 01:58 – Use Animoto to turn your simple videos into an ad 02:13 – Sean Duran’s explainer videos 02:24 – Explainer videos should have a script that answers objections 02:43 – Neil pitched some of his friends to be his videographer and editor 03:08 – Neil’s friend posted a videographer job listing for $3K a month 03:15 – The responses were crazy 03:40 – Eric had a job post in Workable for a videographer and received 400 applications 04:15 – Videographers are in demand 04:25 – You can get videographers and video editors on a budget 04:58 – Marketing School is giving away a one year annual subscription for LeadQuizzes which allows you to collect leads from the quizzes you made 05:05 –To win, rate, review, and subscribe to Marketing School 05:11 - Text MARKETINGSCHOOL to 33444 05:19 – Neil tested LeadQuizzes on one of his websites, Nutrition Secrets 05:43 – It increased Neil’s leads over 500% 06:05 – That’s it for today’s episode! 3 Key Points: Going live on social media is one of the easiest ways to start with videos. Videographers are currently in demand—find one who can deliver what you need at a price you can afford. High quality videos boost your conversion rates, it’s definitely worth investing in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Make Videos on a Budget | Ep. #270

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 27, 2017 6:33


In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.  Time Stamped Show Notes: 00:27 – Today's topic: How to Make Videos on a Budget 00:50 – It is important to have videos as part of your content strategy 00:58 – Videos are easier to consume and can be seen everywhere 01:14 – If you're just starting, do live videos with Facebook and YouTube 01:20 – Just take out your iPhone and talk into it 01:34 – Check Tai Lopez who spends millions on video 01:58 – Use Animoto to turn your simple videos into an ad 02:13 – Sean Duran's explainer videos 02:24 – Explainer videos should have a script that answers objections 02:43 – Neil pitched some of his friends to be his videographer and editor 03:08 – Neil's friend posted a videographer job listing for $3K a month 03:15 – The responses were crazy 03:40 – Eric had a job post in Workable for a videographer and received 400 applications 04:15 – Videographers are in demand 04:25 – You can get videographers and video editors on a budget 04:58 – Marketing School is giving away a one year annual subscription for LeadQuizzes which allows you to collect leads from the quizzes you made 05:05 –To win, rate, review, and subscribe to Marketing School 05:11 - Text MARKETINGSCHOOL to 33444 05:19 – Neil tested LeadQuizzes on one of his websites, Nutrition Secrets 05:43 – It increased Neil's leads over 500% 06:05 – That's it for today's episode! 3 Key Points: Going live on social media is one of the easiest ways to start with videos. Videographers are currently in demand—find one who can deliver what you need at a price you can afford. High quality videos boost your conversion rates, it's definitely worth investing in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Find and Work with Influencers | Ep. #269

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 26, 2017 7:59


In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find and Work with Influencers 00:34 – Eric has a few friends who are working on their own influencer platform 00:50 – Influencer marketing has always been around 01:11 – “Anybody could become an influencer after putting in the work” 01:21 – The easiest way to search for an influencer, without spending, is going through social media sites 01:27 – In Instagram, use certain hashtags and look for people who are up and coming 01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey 01:50 – Eric has used influencer marketing for a previous client and they used FameBit 02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities 02:18 – The Kardashians will do an online paid post for $500K 02:33 – “It’s so expensive to reach out to people” 02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities 03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market 03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates 04:09 – Influencer marketing doesn’t always work 04:46 – If you’re doing influencer marketing consistently, that’s when it will work 05:03 – If you’re doing influencer marketing, you should have content as well 05:16 – Figure out how you can add value to your audience 05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram 05:55 – Marketing School is giving away a one year annual subscription to LeadQuizzes, which allows you to collect leads from the quizzes you made 06:06 –To win, rate, review, and subscribe to Marketing School 06:12 – Text MARKETINGSCHOOL to 33444 06:30 – Neil and Eric are giving away tools that they use personally and they don’t earn from it 07:14 – You can go to Neil Patel’s LeadQuizzes case study to know how valuable the leads are from LeadQuizzes 07:35 – That’s it for today’s episode! 3 Key Points: Influencer marketing has always been around and to be successful, you have to do it consistently. Valuable content will make an influencer’s post more engaging. You don’t have to spend much on an influencer – you just have to find the right influencer for your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Find and Work with Influencers | Ep. #269

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 26, 2017 7:59


In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they're cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: 00:27 – Today's topic: How to Find and Work with Influencers 00:34 – Eric has a few friends who are working on their own influencer platform 00:50 – Influencer marketing has always been around 01:11 – “Anybody could become an influencer after putting in the work” 01:21 – The easiest way to search for an influencer, without spending, is going through social media sites 01:27 – In Instagram, use certain hashtags and look for people who are up and coming 01:32 – You can work with people who are starting to build their online presence—this way, it won't be too pricey 01:50 – Eric has used influencer marketing for a previous client and they used FameBit 02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities 02:18 – The Kardashians will do an online paid post for $500K 02:33 – “It's so expensive to reach out to people” 02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it's so much cheaper than using expensive celebrities 03:18 – If you're building an entrepreneur channel, use hashtags that are relevant to your market 03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates 04:09 – Influencer marketing doesn't always work 04:46 – If you're doing influencer marketing consistently, that's when it will work 05:03 – If you're doing influencer marketing, you should have content as well 05:16 – Figure out how you can add value to your audience 05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram 05:55 – Marketing School is giving away a one year annual subscription to LeadQuizzes, which allows you to collect leads from the quizzes you made 06:06 –To win, rate, review, and subscribe to Marketing School 06:12 – Text MARKETINGSCHOOL to 33444 06:30 – Neil and Eric are giving away tools that they use personally and they don't earn from it 07:14 – You can go to Neil Patel's LeadQuizzes case study to know how valuable the leads are from LeadQuizzes 07:35 – That's it for today's episode! 3 Key Points: Influencer marketing has always been around and to be successful, you have to do it consistently. Valuable content will make an influencer's post more engaging. You don't have to spend much on an influencer – you just have to find the right influencer for your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Track Brand Awareness | Ep. #268

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 25, 2017 5:05


In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 00:27 – Today’s topic: How to Track Brand Awareness 00:37 – Neil firmly believes in branding 00:57 – There are few things you can do to track brand awareness 01:00 – One is to survey people in your industry asking how well they know your brand 01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand 01:35 – What Eric learned from Brendon Burchard, a fellow marketer 01:43 – A brand isn’t just a logo, it’s a story 02:26 – When tracking brands, use Google Alerts or Mention to track keywords 02:41 – You can be updated in real time when someone mentions your brand 03:00 – You can then start a relationship with someone who mentions your brand and help them if needed 03:21 – Use Google Search Console to check on your monthly impressions 03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 04:05 – A one year annual prescription will go to 5 people 04:16 – To win, rate, review, and subscribe to Marketing School 04:21 – Text MARKETINGSCHOOL to 33444 04:38 – That’s it for today’s episode! 3 Key Points: Branding is significant to one’s success – your brand should stick in people’s minds. Track yours and your competitors’ brands to find out how to stay ahead. Build a relationship with those who mention or appreciate your brand—it can be a potential partnership. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Track Brand Awareness | Ep. #268

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 25, 2017 5:05


In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand's online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 00:27 – Today's topic: How to Track Brand Awareness 00:37 – Neil firmly believes in branding 00:57 – There are few things you can do to track brand awareness 01:00 – One is to survey people in your industry asking how well they know your brand 01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand 01:35 – What Eric learned from Brendon Burchard, a fellow marketer 01:43 – A brand isn't just a logo, it's a story 02:26 – When tracking brands, use Google Alerts or Mention to track keywords 02:41 – You can be updated in real time when someone mentions your brand 03:00 – You can then start a relationship with someone who mentions your brand and help them if needed 03:21 – Use Google Search Console to check on your monthly impressions 03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 04:05 – A one year annual prescription will go to 5 people 04:16 – To win, rate, review, and subscribe to Marketing School 04:21 – Text MARKETINGSCHOOL to 33444 04:38 – That's it for today's episode! 3 Key Points: Branding is significant to one's success – your brand should stick in people's minds. Track yours and your competitors' brands to find out how to stay ahead. Build a relationship with those who mention or appreciate your brand—it can be a potential partnership. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Get Your First Thousand Email Subscribers | Ep. #199

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Feb 15, 2017 7:17


In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better 02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That’s it for today’s episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn’t hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Get Your First Thousand Email Subscribers | Ep. #199

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Feb 15, 2017 7:17


In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today's topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil's first blog didn't do okay at first 02:24 – Quicksprout, which is Neil's second blog, performed better 02:33 – Neil's simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they're going to get—so they're incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That's it for today's episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn't hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Use Quizzes to Increase Leads | Ep. #135

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 13, 2016 6:22


In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today's topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That's it for today's episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer's interest. Utilize quizzes by pairing it with other social media campaigns. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Use Quizzes to Increase Leads | Ep. #135

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 13, 2016 6:22


In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That’s it for today’s episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer’s interest. Utilize quizzes by pairing it with other social media campaigns. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

The Sales Podcast
Dan Kuschell | Move Beyond The Transaction and Build Relationship Capital

The Sales Podcast

Play Episode Listen Later Jan 1, 1970 55:54


*http://www.thesaleswhisperer.com/blog/topic/podcast* *http://MakeEverySale.com ( http://makeeverysale.com/ )* * Dan Kuschell is the Founder, Chairman, and CEO of Breakthrough3X. He's started 11+ companies, bought and sold multiple companies, coached over 5,329 business owners from 180 niche industries in 9 countries, and can help you implement unique sales and marketing systems to grow an d scale your business with less stress or time. * Helped Joe Polish triple his business both top and bottom line * The quality of your list matters * Build the client relationship * Move beyond the transaction * B.O.T.E. * Breakthrough * Outcome * Tranformation * Experience * No one-size fits all * Transform your business like the founders of LeadQuizzes ( https://www.leadquizzes.com/ ) * Move from 1-to-1 into 1-to-many * You're in the re-order business * Cellphone stick rate (become a utility that people have to keep) * He was exposed to direct response marketing in the late '80s and loved the ability to "can and clone" himself with a direct mail offer * Marketing is the ultimate lever * Make an irresistible offer * You gotta package it right * A $1 bill and a $100 bill are the same except for the message on the paper * Traditional marketing is dead * Today it's story telling * Gary Halbert on sales vs marketing * The 5 Ps * Plan (most fail here) * Research. Investigate. * Go way beyond the avatar * 75-question audit * Positioning * Packaging * Promoting * Profits + Progress * " Tested Advertising Methods ( https://amzn.to/2rNf9Jj ) " * You need marketing stamina * You need the strategy and science * "If you can't afford it you can't afford not to." * Go buy time with an expert (how to find that expert) * If you view yourself as a minimum investment you'll get minimum return * Money can buy speed * You need a good client-selection and partner-selection process * Appreciate * Enhance * Utilize * Refer * Financial (last) * Get better at saying no Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy