Marketing Guide to Grow Your Business

I love my SMMs, social media managers! And you know what I love even more? My very personal social media manager who is also an amazing copywriter ... Kristen Smith. I interview Kristen to chat about the latest happenings in social media land, what is so good about Instagram, and what it's like working with an SMM.

Today I interview Pinterest Expert, Chelsea Hall, on what businesses should be on Pinterest. We discuss recent Pinterest changes, how it's a platform for all businesses, and how to get started with marketing on Pinterest.

Facts Tell. Stories Sell. Storytelling has become even more important in 2021. In this episode I go over why storytelling will grow your business, how to get started, what kind of stories work, and how to actually tell your story.   Learn more about Andrea Palten and her marketing courses: https://www.andreapalten.com/  

This is for all of you who are podcast hosts or interview people! And it's for all of you who are guests on someone's show. This is the right way to do things ... The Feisty5 will give you 5 minutes of strong advice (and sometimes opinions) on what to do and what NOT to do. Enjoy! https://www.andreapalten.com/  

Let's chat about how important an ideal customer avatar is. Can it change? Should it change? In this episode I go over some tips on how you can figure out your own target audience.   For more marketing help, go to: https://www.andreapalten.com/marketing-training  

A lot of people confuse a business coach with a business consultant. Or in my case, a marketing coach and a marketing consultant. In this episode I go over the difference between a coach vs. a consultant and how to know when you need which type of help.   Learn more about marketing consulting: https://www.andreapalten.com/academy  

Guest blogging and writing articles for other publications help you with thought leadership, search engine optimization, getting new eyeballs on your business, AND bragging rights. One of my clients was looking for places to be seen on and I found a great article by Hubspot that listed 11 places to guest blog or guest write on. I wanted to share my findings with you.   To learn more about Andrea Palten and her marketing courses: https://www.andreapalten.com/      

I joined Clubhouse a week ago and I wasn't going to take it too seriously but I'm impressed... so I thought I would give you the run-down on Clubhouse. In this episode I discuss: Should you be on Clubhouse? What you need to do to get in Clubhouse? What you do once you are in Clubhouse? If you are in Clubhouse, be sure to follow me @ andreapalten

Are you ready to leave 2020 behind and have an amazing 2021? Listen to these six marketing trends that will help you grow your business. I'll be going over Google, Videos, Apple, Facebook, Social Media, and more....    Ready to run your own Facebook ads? I have a free video training that will help you get started: https://www.andreapalten.com/ads  

You may have already heard the back to back news from Facebook, Apple, and Instagram. I've been getting questions if this will impact YOUR business, so I wanted to let you know what is happening and what you can do. Plus we'll talk about why Mark Zuckerberg and Madonna went ape $hit.   If you want links on how to set up your FB, go here: https://www.andreapalten.com/blog/instagram-facebook-news  

This is a very short podcast episode since my microphone just died and I'm recording on my MacBook Pro and I don't want your ears to bleed. LOL! In this episode I have three freebies for you. Check it out! https://www.andreapalten.com/resources  

Today I speak with Social Strategy Coach, Nick Shelton, on how to network as an introvert and how to network during this time during Covid. He gives you strategies on how to prep for events, how to meet people on events done on Zoom, and so much more.

Too many students have come to me after taking courses from "the online gurus" and they are broken. These gurus promised a life on the beach, working 15 hour weeks, and making 6 or even 7 figures! These students take their course, and afterwards, are broke, are working 60 hours a week, and they are lost. Then they come to me and I help them start their business the right way. Let's talk about the "untruths" these online gurus tell you to sell their programs.   To learn more about Andrea Palten, go to https://www.andreapalten.com/  

It's almost 2021, start the year with a bang! Facebook ads are one of the cheapest and most effective ways for Entrepreneurs to get more leads and clients. Listen to this episode why you want to do Facebook ads for your business. For the Black Friday Deal, go to: https://www.andreapalten.com/blackfriday  

Today I have on business strategist and events expert, Sandra Julian. We chat about creating your own virtual event to establish thought leadership, authority, and get new leads (and sales).   To learn more about Marketing Training & Business Coaching, go to: https://www.andreapalten.com/  

I've been asked this a lot from consultants, coaches and other service-based entrepreneurs: "Should a service business have a sales on Black Friday?" In this episode I help you answer the question whether or not you should take part in Black Friday. And if you do, I have 7 tips for you on how to get started with your Black Friday Sales (and Cyber Monday!). Visit my website to learn more how I can help you grow your business: https://www.andreapalten.com/  

As a coach, consultant, and expert, you not only want to impact more lives but also build a business that sustains your lifestyle and gives you the income you deserve. In this episode you will learn how to attract your dream clients and grow your list so you can make an even greater difference! I always say, the bigger (& better) your list, the bigger your income. Want to build your dream list with dream clients? Check out Lists That Convert at https://www.andreapalten.com/lists

Gasp! This is such a hard subject to talk about. No one wants to hear that their referrals have run dry. But this happens. And it happens more often than not. Listen to this episode to see what you can do when your referrals run dry.   Join my free "Profitable Lists" Masterclass: https://www.andreapalten.com/masterclass  

The bigger (and better!) your list, the bigger your income! Email lists are so very important for your business. We know that the more people you attract and have on your list, the more buyers you will have. Since lead generation is my jam, I wanted to make sure I share with you the L.I.S.T. Framework I came up with to get my students to 6 figure businesses and more! BONUS:  Sign up for my free "Profitable Lists" Masterclass at https://www.andreapalten.com/masterclass  

This episode is perfect for the new business owner or the ones that have been at it for 1-3 years and are just not getting enough clients. There are three foundational key tactics that will lead to business success. A lot of coaches, consultants, and online entrepreneurs miss these at first and their businesses never get off the ground. So, listen up, we will go over the three keys to success when you are first starting out.   Make sure you register for my free Masterclass, "Profitable Lists", to really set your business up for growth and success: https://www.andreapalten.com/masterclass  

Master the psychology of marketing to get more traffic, grow your list, and convert more leads to clients! In this episode I go over the 5 psychology tactics we use in marketing to grow an email list and get more clients: 1. The "Me" Effect 2. Visualization 3. Social Proof 4. Scarcity 5. Priming   Grab your free checklist to grow your business: https://www.andreapalten.com/checklist    

I had the pleasure of interviewing Trina Dorrah, a student of mine. She's a a life coach specializing in divorce. We talked about how she got started, how she has her business at the same time as she's a working physician, and tips she has for new coaches. https://www.andreapalten.com/82  

One of the things I see coaches struggle with is not knowing how to get started with growing an email list and getting clients. In this episode we go over 9 steps to get started on growing your coaching business. Here's a checklist that will help you out further: https://www.andreapalten.com/checklist  

Motivation! Discipline! These actions are hard to come by during COVID. A lot of us are tired, worn out, bored, or some other emotion that makes motivation hard to come by. In this episode I go over things you can do to keep yourself motivated to do the work that are you meant to do.   Don't forget to check out the new mini-course: https://www.andreapalten.com/marketing-training  

In today's episode I talk to Jen Argue about Masterminds. What are they? Should you offer one as one of your sales offerings? Should you attend one? And so much more! Shownotes: https://www.andreapalten.com/79  

This is a special invitation for you to get leads and clients easier and quicker: https://www.andreapalten.com/impact  

Today's case study is about a music coach / guitar teacher, Tony Rizzotto, who went from 0 to 600+ engaged email addresses and 0 to 1,800 video views in just a few months.   Shownotes: https://www.andreapalten.com/77

There is nothing more important than growing your email list. You NEED to get those leads in the door. I always say, "the bigger your list, the more sales you will make".  Listen to today's episode to give you some ideas on how to grow you list and why it's so darn important! And I have a special gift for you! Shownotes: https://www.andreapalten.com/76    

I speak with Visibility Coach, Amelia Roberts, on how you can get interviewed on other people's podcasts. This helps with visibility, through leadership, and authority.  AND you get in front of new people and grow your followers and leads ... and clients. Shownotes:  https://www.andreapalten.com/75  

Without knowing who your target audience is and without knowing where to find your future buyers, your business won't grow. It's as simple as that. In this podcast episode I go over places to learn more about your future buyers.   Shownotes: https://www.andreapalten.com/74  

How to win at social media. What platforms should you be on, what should you post, what should you be tracking. Listen to this podcast episode to find out. Shownotes: https://www.andreapalten.com/73  

Content is King! Here's why content is so important and how to start creating your long-form content for weekly engagement. I'll go over an easy way to put together a content plan for the entire year. Shownotes: https://www.andreapaltencom/71  

Have you been told that money can't be your motivator? Have you been chastised for having the wrong "why" you want to be an entrepreneur? Are you struggling with your one big "my why"? If you answered yes to any of these, then listen up. There is not just one way to find your "why". Shownotes: https://www.andreapalten.com/71

Ever wonder why some coaches and experts make 6+ figures and others do not? There are three tactics that these successful coaches and experts use. I go over these three in today's podcast. Shownotes: https://www.andreapalten.com/70  

I interviewed Portia Wofford on her rise from having two jobs to creating a side hustle to being the CEO of her own business. Portia is an award-winning nurse and writer who now empowers nurses to start freelance writing businesses while helping health related brands create engaging content that connects and converts. In addition to her rise to CEO, we talked about the current times and discuss Black Lives Matter and how the coaching / consulting world can move towards inclusion.   Shownotes: https://www.andreapalten.com/69

Consistency is the number 1 ingredient you need to grow a successful business. In this episode I will go over why you need to be consistent, ways to be consistent, and how to get yourself motivated to show up regularly and often for your clients and customers. Shownotes: https://www.andreapalten.com/68  

Look at the successful entrepreneurs around you, what do they have in common? The vast majority practice self-care. A healthy body and a healthy mind helps take your business to the next level. In this episode I go over some self-care practices you can start today to become a better entrepreneur. Shownotes: https://www.andreapalten.com/67    

I interview Emily Fontes, SEO expert, on what you need to do to get your website search engine optimized. We go over what SEO is, the importance of content, keywords, meta tags, images, and so much more. Shownotes: https://www.andreapalten.com/66  

Crazy title, I know. But hear me out here. Successful drug dealers are doing some things right. As crazy as this is, they know good marketing and it's something we need to be doing in our businesses. Shownotes: https://www.andreapalten.com/65  

The Instagram Hashtags Don'ts will make you laugh out loud. If you want your business to be found on Instagram, get engagement on your posts, and increase your follower count, you will need to start using Instagram Hashtags. In this episode I go over the Dos and Don'ts (these are hilarious) of hashtagging on Instagram. Shownotes: https://www.andreapalten.com/64  

  Think of your "thank you" page as an opportunity page. Which is often missed ... When a person lands on your thank you page after downloading something from you, they have already been "sold." They've already made the big decision to interact with you and have shown interest in your business. At this point, any additional request seems less daunting, so use this opportunity to ask for something else. Listen to this episode to learn about what you can do to turn your "thank you" page into an awesome opportunity for your business. Shownotes: https://www.andreapalten.com/63    

After years of studying successful entrepreneurs, I noticed that there is one thing they all have in common. In this episode I will go over what it is and give you tips on how to get there as well. Shownotes: https://www.andreapalten.com/62  

Long form sales pages are vital to your business. There are two types of buyers, the impulse buyer and the analytical buyer. Both need two different things from you and your sales page. Here's how to put together a long-form sales page that will make your target audience purchase from you . Shownotes: https://www.andreapalten.com61 Join the IMPACT Marketing & Business Coaching membership: https://www.andreapalten.com/impact    

You've heard me talk about the traditional lead magnets that are PDFs like checklists and ebooks. Today I want to talk to you about doing video series and Facebook challenges as lead magnets to grow your email list. Shownotes: https://www.andreapalten.com/60  

Before you start marketing yourself online, you need to go through some of the basic steps first. In this podcast I talk about what you need to set yourself up for success, and THEN you can show up online and get noticed ... and get leads and followers. Show notes: https://www.andreapalten.com/59  

Lead generation is one of the most important things you can do for your business, especially right now during COVID-19. The more leads you have, the bigger your email list and the more of a chance you have to make sales. Building an email list is vital to your business because it's the best way to build a relationship with potential customers in an intimate way. ... With emails you can nurture your leads and convert them into buyers. Shownotes: https://www.andreapalten.com/58

Things are crazy right now with COVID-19 and social distancing. And it's crazy on Facebook as well. Check out what is happening with Facebook and Instagram ads in these turbulent times and what entrepreneurs and small business owners should be doing right now. Listen to this episode to learn more. For more information: https://www.andreapalten.com/facebookads  

I interviewed Alexandria Agresta from Purpose Pioneers. From human connection to COVID-19 to becoming a thought leader ... we covered it all. She teaches you how to transform yourself from Entrepreneur into a Thought Leader, becoming the go-to expert in your industry and turn your business into a movement all by speaking on stages. Show notes: https://www.andreapalten.com/56  

During the time of social distancing with COVID-19, we need to take extra special care of our bodies, our health, and our nutrition. I interview Dr. Brittny Williams Howell, MD to give you tips on how to strengthen your immune system with nutrition and supplements. We talk about movement (with and without children), healthy grocery shopping, nutrition, sleep, and overall health. Dr. Brittny Williams Howell, MD, is a wife and a mom of three who lives in Ridgefield, CT. She is also a board-certified vascular surgeon and a coach who helps women transform their bodies and their world with lifestyle modifications. She was an undergraduate at Duke University. She then attended NYU for medical school and remained there to train in general surgery. She completed her training in vascular surgery at Georgetown. By now, she’s taken care of and operated upon thousands of patients. But her deeper purpose is supporting women on their journey to deep health. She doesn't prescribe pills, quick fixes, or hacks. Instead, she connects, educates and guides her clients to a new understanding and appreciation of their bodies and how to care for them. Show notes: https://www.andreapalten.com/55  

Are you not getting enough sleep? Or perhaps with the stress and anxiety of COVID-19 and the social isolation you are noticing you are sleeping too much? In this interview I speak with Mag Secretario, a Personal Energy & Potential Coach, about the importance of sleep, your health, the time change (this was an interesting one I didn't know about Shownotes: https://www.andreapalten.com/54  

Emotions are high right now and understandably so. With the COVID-19 outbreak and the social isolation a lot of us feel out of control. I interviewed life coach, Danielle Napolio Cox, on how to focus on your emotions right now, how to understand them, and learn how to manage them to get through these difficult times. Danielle Napolio Cox is a certified Life Coach and creator of the Compassionate Empowerment for Women program. She helps women master their personal relationships with a little bit of gumption and a whole lot of grace. Part Yankee and part Southerner, Danielle will give it to you straight while making you feel right at home. Shownotes: https://www.andreapalten/53