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Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem kostenlosen KI Social Freelance Live-Training dabei – am Sonntag, den 4. Oktober um 11 Uhr: https://www.thetraveleo.eu/ki-social-freelance-liveMeld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail: mail@thetraveleo.com_________________________________________Der Sommer ist vorbei. Und so blöd sich das anfühlt: Wenn du dich als Social Media Freelancer selbstständig machen willst, ist das gerade die beste Nachricht des Jahres.Am 23. September war Herbstanfang – und genau 100 Tage bis Silvester. 100 Tage waren für mich 2020 der Startschuss für meine Selbstständigkeit: kein Alkohol, keine Süßigkeiten, vier- bis fünfmal Sport die Woche und volle Energie fürs Business. In dieser Folge erzähle ich dir, was diese 100 Tage mit mir gemacht haben.Und warum du genau jetzt starten solltest: Das Sommerloch ist durch, Mails werden wieder gelesen, und mit Q4, Black Friday und Weihnachtsgeschäft brauchen Unternehmen dringend guten Content. Wer erst im November anklopft, findet oft keine freien Kapazitäten mehr.Das erwartet dich:Warum der Herbst für Social Media Freelancer die stärkste Zeit für Kundengewinnung istMeine 100-Tage-Challenge und was sie für meine Selbstständigkeit verändert hatDein 4-Schritte-Plan, damit du die nächsten Wochen richtig durchstarten kannstZwei Mentee-Geschichten: vom Sommer voller Absagen zu Social Media für drei UnternehmenDie Karten werden neu gemischt. Also erst kurz Pause, dann Vollgas.Kleiner Reminder: Diesen Sonntag, den 4. Oktober um 11 Uhr, gehen wir im kostenlosen Online-Training den kompletten Fahrplan durch – rund 90 Minuten inkl. Q&A. Der Link steht oben, ich freue mich riesig, wenn du live dabei bist.Ganz viel Spaß beim Hören und gute Momentimpulse
Pivot Ball Change is growing, and that means we're looking to expand our team! I'm sharing all the details about the new position, including what we're looking for, what the role will involve, expected hours, and how to apply. Hint: if you consider yourself a social media expert, you'll definitely want to tune in. I'm also sharing two quick and easy dinner recipes, a local outdoor theater that has me excited to go back for a second time, a nostalgic TV show I've been watching in the background, and all of my thoughts on the latest season of Dancing With the Stars, including who I was glad to see go home, who I think could be a frontrunner, and the contestant I think might be a dark horse.Key Topics Covered:Pivot Ball Change's plans to expand the teamDetails about the new social media position, expectations, hours, and how to applyTwo quick, easy, and slightly out-of-the-box dinner recipesA Tony Award-winning local outdoor theater worth checking outThe nostalgic TV show I've been watching latelyMy thoughts on the latest season of Dancing With the StarsDWTS frontrunners, dark horses, and who I was happy to see eliminatedLinks & Resources:Korean Beef Bowl Recipe: https://www.wellmaderestorative.com/recipes/korean-beef?utm_source=Pinterest&utm_medium=organicBuffalo Chicken Wraps: https://www.skinnytaste.com/buffalo-chicken-salad/?utm_source=substack&utm_medium=emailAmerican Players Theatre: https://www.americanplayers.org/Let's Connect!Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change's Website: https://www.pivotballchange.com/Riverside: https://riverside.sjv.io/c/6950782/2183832/28064
Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem kostenlosen KI Social Freelance Live-Training dabei – am Sonntag, den 4. Oktober um 11 Uhr: https://www.thetraveleo.eu/ki-social-freelance-liveMeld dich bei Fragen gerne per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail: mail@thetraveleo.com_________________________________________Heute hätte ich eigentlich mein Online-Training gehalten. Hätte. Denn es gab technische Probleme: Mails sind nicht rausgegangen, der Link kam an vielen Stellen nicht an – und am Ende saß ich im Zoom-Raum und musste die wenigen, die es trotzdem geschafft hatten, vertrösten.Unangenehm? Ja. Aber genau deshalb nehme ich diese Folge auf.Denn Fehler sind kein Bug in der Selbstständigkeit. Sie sind Teil des Spiels. Ich habe auf den Philippinen mit Internetausfall einen Kundencall verpasst, aus Versehen eine private Story auf einem Kundenaccount gepostet und in meinem damals ersten Praktikum an einem einzigen Tag 5.000 Dollar Werbebudget verbrannt. Ich nenne es: die Kunst des Verkackens.In dieser Folge teile ich meine wichtigsten Learnings, wie du mit Fehlern umgehst – vor allem in der Zusammenarbeit mit Kunden.Das erwartet dich:Warum der Worst Case fast nie so schlimm ist, wie dein Kopf ihn gerade maltMeine 4-Schritte-Formel für ehrliche Kommunikation, wenn was schiefgehtWarum 100% Eigenverantwortung dich zu dem Dienstleister macht, dem Kunden wirklich vertrauenDie eine Frage, die ich mir bei jedem Problem stelleKleiner Reminder: Das Online-Training gibt es als Nachholtermin am 4. Oktober um 11 Uhr. Der Link steht oben – ich würde mich riesig freuen, wenn du dabei bist.Ganz viel Spaß beim Hören und gute Momentimpulse
In this week's First $1,000 segment, we hear from a Social Media Manager from Toronto. She has a day job she enjoys but—naturally—also has a side hustle that's bringing in $4,000 a month. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.Show notes: SideHustleSchool.comEmail: team@sidehustleschool.comBe on the show: SideHustleSchool.com/questionsConnect on Instagram: @193countriesVisit Chris's main site: ChrisGuillebeau.comRead A Year of Mental Health: yearofmentalhealth.comIf you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.
Katie's best month ever as a social media manager was $10,000. It took 40 hours a week, posting six days a week at specific times for each client, and it almost never happened twice.Then her clients started cutting costs, and she started getting let go. "It's nothing you did." If that sentence has ever landed in your inbox, y'all, this episode is your sign.Six months into Strategist Society, Katie has eight ad clients, works about 15 hours a week, and is on track for over $12,000 in September. She is also a homeschooling mom of three boys with a travel baseball schedule. Her life did not get smaller. Her business got smarter.In this episode, you'll learn:Why Katie lost an entire year to consumption mode after joining Conversions for Clients, and the exact question to ask yourself so you do not do the same thingThe messaging fix that took her from 1 conversation per 30 messages to 1 per 5, and the three replies she got the same day she changed itWhy it took roughly 90 days of daily touchpoints before her first discovery call, and the 45 to 60 day marketing timeline behind thatHow she manages eight ad clients in 15 hours a week while homeschooling three boysWhat actually happens on a business analysis call, and why Katie never felt pressured on itThe one daily habit she credits above every strategy for propelling her business forwardWhy members who Vox me at least once a week 2X to 10X their businessMentioned in this episode:Free boot camp and Conversions for Clients: conversionsforclients.comStrategist Society application: thestrategistsociety.comThe Predictable Clients workshop (inside the programs)DM me the word PIVOT on Instagram @brandimowles for the lightning version of Katie's story and where I would start if I were youReady to scale past $10K months?If you already have a service business and what you actually need is accountability, current training, and a room of people scaling to $10,000 months, Strategist Society is probably your place. We track our members' activity every single week, we have the income growth stats, and we have the retention numbers to back it up. Head to thestrategistsociety.com, fill out an application, and if we think you are a good fit we will be in touch to get you on a business analysis call just like Katie's.Loved this episode?Screenshot it, share it to your stories, and tag me @brandimowles. Send it to the friend who is drowning in daily posting for clients and does not know there is another way yet.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Send us Fan MailSummary: In this episode of The PIO Podcast, we sit down with Rebecca D'Auria, Public Information Analyst with the Orange County Sheriff's Department, to unpack how one of California's largest sheriff's offices approaches social media, crisis communication, and community engagement. Rebecca shares how she got her start in law enforcement communications, why storytelling matters in public safety, and how her team balances planned content with fast-moving breaking incidents. We talk about the shift toward short-form video, the importance of adapting content for different platforms, and why law enforcement agencies should stop treating social media like a press release dump. She also breaks down how audience feedback, analytics, and behind-the-scenes content shape their strategy, as well as how her team handles transparency, legal limits, and the growing role of AI. Her biggest takeaway: don't post and ghost — social media should be a conversation, not a broadcast.Rebecca's BIO: As the Public Affairs Specialist for the Orange County Sheriff's Department, she manages the department's digital presence, overseeing more than 90 social media accounts. Since joining the team in 2021, she hasbeen dedicated to developing and executing effective social media outreach strategies, ensuring that our digital content resonates with the community and enhances engagement. Her role involves creating and implementing creative content across platforms, analyzing social media trends, and providing valuable insights on analytics to help drive department goals. Rebecca works closely withinternal teams to keep them informed of key performance metrics, and my research into emerging digital trends influences how the department's content is presented and received across various platforms.In addition to my work in digital communications, I have a passion for mentoring and training junior communications professionals, helping them build skills in social media management and outreach. Before my current role, I worked as a Staff Writer and Social Media Manager for Behind the Badge, an award-winning news outlet focused on police, fire, and public safety reporting in Southern California.Rebecca's LinkedInSupport the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.
Text me!If you are not using social media to market your business, then what are you even doing? We live in a digital age and when people find out about your business or what you do... they go look you up. They google you or get on Facebook at find your company page. And if your profile is not optimized or you do not have recent content out there, bye bye. You've lost of potential client or customer. Because you have less than 3 seconds to capture their attention. So it needs to be crystal clear..... who you are, what you do and how you can best serve them and help them overcome a problem. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE
JFDI with The Two Lauras | For Freelance Social Media Managers
AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace.Hit play to hear→ How longer-term thinking makes a client see you as a strategist→ The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace)→ What most social media managers have never looked at, and why you should start.→ Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked againWe're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.
823 - Have you ever wondered who was actually behind Degrassi's social media accounts?
Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem kostenlosen KI Social Freelance Training dabei – es findet am 20.9. um 11 Uhr statt. Den Anmelde-Link teile ich in Kürze hier.Meld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/ Oder per Mail: mail@thetraveleo.com_______________________________________________________1,5 Millionen Tiere. Ein Fluss voller Krokodile. Und ein Traum, den ich seit 2019 mit mir herumtrage.Vor ein paar Tagen saß ich im Safari-Auto am Ufer des Mara-Flusses – und bin in Tränen ausgebrochen. Zusammen mit unserer ganzen Gruppe.Die Great Migration ist eines der größten Naturspektakel der Welt: rund 1,5 Millionen Gnus und Zebras, die im Kreis durch die Serengeti ziehen. Irgendwann müssen sie den Mara-Fluss überqueren – das sogenannte Crossing. Genau das wollte ich seit sechs Jahren mit eigenen Augen sehen.In dieser Folge nehme ich dich mit auf unsere Safari durch Tansania – vom Ngorongoro-Krater mit 25.000 Tieren bis in den Norden der Serengeti. Ganz ehrlich, wie es wirklich war: das lange Warten, die Gänsehaut und der Moment im Sonnenuntergang, in dem tausende Gnus in den Fluss stürzten.
Ep. 570 | Preguntas frecuentes sobre trabajar como Community Manager o Social Media Manager. Funciones, precios, clientes, propuestas, herramientas, portfolio, formación y diferencias entre ambos perfiles._____
In this episode, we explore how faith shapes everyday life, community building, and personal growth through spiritual disciplines, authentic relationships, and cultural engagement. Featuring a diverse panel from Destiny Christian Fellowship, the discussion offers practical insights for living out faith in a busy culture.The panel consist of Pastor Troy Goode, Senior Pastor of Destiny Christian Fellowship, Denise Aaron, Social Media Manager for Destiny Christian Fellowship. Mosie Hill, Grief Coach, and Newt Pullian.
JFDI with The Two Lauras | For Freelance Social Media Managers
Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.Hit play to hear→ The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this)→ What your content actually needs to do to make someone think "I need to hire this person"→ Why your results are more powerful than your personality when it comes to getting clients→ Where most social media managers are wasting their timeJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem kostenlosen KI Social Freelance Live-Training dabei – diesen Sonntag um 11 Uhr: https://www.thetraveleo.eu/ki-social-freelance-liveMeld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail: mail@thetraveleo.com_______________________________________________________5.895 Meter. Der höchste Berg Afrikas – und einer der einzigen, auf dem du in einer Woche durch alle Vegetationszonen läufst: vom Regenwald bis in die arktische Zone.Vor ein paar Tagen stand ich da oben. Und ehrlich: Ich bin immer noch komplett neben der Spur.13 Jahre lang war der Kilimanjaro nur ein Satz meines Dozenten aus dem Jahr 2013. Dann ein Traum am Fuß des Berges. Dann ein Datum. Und am Ende sieben Tage, die zu den intensivsten und härtesten meines Lebens gehörten.In dieser persönlichen Folge nehme ich dich mit auf den kompletten Aufstieg über die Lemosho-Route – bis zum Gipfel-Moment, in dem wir alle in Tränen ausgebrochen sind. Ganz transparent, wie es mir wirklich ging: mit Sehnenscheidenentzündung und Knieschmerzen, die mich gezwungen haben, den halben Berg rückwärts runterzulaufen (ja, wirklich – laut meinen Guides als erster Mensch überhaupt).
In episode 159, host Kevin Schaefer talks with Emily Figueroa from Phoenix, Arizona. Emily is a social media manager and adult with SMA, as well as a teacher and Spanish-English interpreter at her church. She talks about shifting her mindset about disability, connecting with the SMA community, and how her faith and familial relationships have impacted her journey. ================================ Emily's Instagram: https://www.instagram.com/emily_figueroa_/ To take part in our ongoing discussions regarding SMA, please visit www.smanewstoday.com/forums
About this episode: Somewhere along the way, "Manifestors are lone wolves" became one of the most repeated statements in Human Design. But... is it actually true? After six years of experimenting with my own design as a Manifestor, I've found myself questioning some of the narratives we so casually accept as fact - especially when we are new in our Manifestor Journey and want to find out more about our type. While I absolutely recognise our need for freedom, space and solitude, I don't believe that automatically means we're meant to walk through life alone. In this episode, I'm sharing some of the quotes I found while researching this topic (props to my Line 1 being tickled), the questions and doubts they sparked in me, and why my own experience with isolation completely shifted how I think about Belonging as a Manifestor. This isn't an episode about proving anyone (or anyone's theory) wrong. It's rather n invitation to look beyond the labels, make room for nuance, and come back to our own experience. Because I don't want to ask whether I am a Lone Wolf. I want to ask: Where do I truly belong? Resources mentioned & places where you could find Community at TMC: Incubator Calls: https://www.themanifestorcommunity.com/incubatorcall Manifestor Telegram Lounges (Community + Support Department): https://www.themanifestorcommunity.com/shop Manifestor Network private Facebook Group: upon purchase of any product in the shop More about Caro: 1/3 emotional Manifestor. Virtual Assistant, Social Media Manager & Community Manager for The Manifestor Community Connect with Caro on IG: @carolin.rupp -- Start Here: If you're unsure where you are in your Manifestor journey, begin with our quiz: Where Are You in Your Manifestor Journey? Discover whether you're in a Discovering, Healing, or Leading phase — and the resources that support your current season as a Manifestor.
Westchester Magazine's 2026 Best of Westchester Party brought high energy to the Glen Island Harbour Club last night, delivering a vibrant tribute to the county's standout local talent. Set against a picturesque waterfront backdrop, the celebration treated guests to an evening of award-winning cuisine, live entertainment, chic local boutiques, and creative vendor activations. Westchester Talk Radio was also on hand to capture the excitement and cover the evening's highlights. Overall, it was a lively gathering highlighting the top businesses and creators that make Westchester exceptional, and honoring the dedicated readers whose support makes it all possible.Westchester Talk Radio host Bob Marrone met with Lauren Foti, an instructor and social media manager at Pure Barre Mount Kisco. Lauren demystified barre workouts, explaining how the low-impact, ballet-inspired isometric movements, core work, and stretching benefit people of all ages and athletic backgrounds, including runners, dancers, and hockey players, by building core stability and long, lean muscle.
Tune in to the latest Social Success Series Podcast episode featuring special guest and Social Media Manager at Remington Hospitality, Anneleise McEvoy! Anneleise joins the podcast to talk all things social media for Remington Hospitality as well as hotels in general and how they can not only improve but maximize their social presence online to drive bookings to their properties. Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello, everyone, and welcome to another episode of the Social Success Podcast. I am your host, Cassady Quintana. Super excited for today’s episode today. I have Anneleise McEvoy, social media manager at Remington Hospitality. Anneleise, thank you so much for joining me. Anneleise McEvoy: Absolutely. So first of all, thank you so much for having me. Cassady Quintana: Absolutely. I’m super excited you’re here. Obviously, we’ve talked a little bit before this episode, so I’ve gotten to know you some and especially from your LinkedIn presence, but for our listeners who may not be familiar with you or Remington Hospitality, could you give us a little bit of background about how you got to where you are today? Anneleise McEvoy: Absolutely. So I’ve always loved social media marketing. I’ve been passionate about it ever since college, and it was a career path that I always wanted. I started out in college being super involved with clubs and internships where I did social media. So in 2020 when I graduated, I moved to Dallas to pursue, pursue a career in social media marketing at a food and beverage, a food and beverage marketing agency that’s top year in Dallas. I started out as a social media specialist, went all the way up to a senior account executive. So I worked there for three years, and then at my three-point mark, I was like, “How can I mix one of my hobbies, which is traveling, into my career?” And so I was scrolling through LinkedIn, one day and came across a job posting at Remington Hospitality, reached out to my now boss, Alexis, and she told me about this aw- awesome opportunity that she was building a in – house social media agency for their portfolio of hotels. And so the rest is history. I am a social media manager at Remington, like you said. And one week is different than every… Every day is different, is what I’m trying to say. I might be in Key West learning about a hundred-year hotel or making content on a private beach, or I might be closer to Dallas where I’m based now in Fort Worth, marketing a trendy girl dinner experience on their rooftop. So that’s what I love about social media. Every property has its story and I get to help tell that story through social media. Cassady Quintana: Absolutely. And I’m glad you mentioned the different locations, because that kind of leads me into my next question. You know, at Remington, you guys have properties that span across very different markets, like you said. Something in Key West not going to resonate with someone that’s looking at a hotel in Texas. So when you guys are kind of building those strategies, how do you make sure that it feels unique to each property but still staying, you know, efficient as a corporate social team? Anneleise McEvoy: For sure, for sure. So one thing I always say, you can’t market a property that you’ve never experienced. And I’m sure that that’s true in every industry. I knew, I know that it was true in the food and beverage industry too. So before I build a social media strategy, I want to walk the property. I want to eat at the restaurant. I want to meet the team and experience it like a guest. So that’s where you discover the little things that make the hotel memorable, the experience. So that’s the first thing. I wanna visit the hotel like a guest. And then I pair that with the brand standards. So for example, if you’re a Marriott, a Moxie should feel completely different than an autograph collection. Every hotel should have a personality, but in that personality, we’re working in the brand standard. So at the end of the day, hotels don’t sell rooms. It’s all about the experience. We’re selling experiences. So social media’s job, every content creator’s co – that come into the property, our job is to create a place where someone wants to book before they even book. So that aesthetic feed is where they picture themselves experiencing. Cassady Quintana: Oh, I absolutely love that. And it’s, it’s interesting because when we think probably when you first started in social media or even when we were in college, social media was a completely different thing than it is now. We’ve seen all these updates and especially in this new age of AI, things are changing. So do you and what you’ve noticed with your job, like, how has social media changed, you know, even from two to three years ago and how has that changed your day-to-day role with what you’re doing at Remington? Anneleise McEvoy: Honestly, everything. Like six years ago, social media landscape changes literally every single day. I feel like I open Instagram and there’s a new update. Like last week, you can scroll through an Instagram carousel, I’m sure you’ve probably seen, and you don’t have to pick one caption. You can caption each photo now. So just things like that. There’s just always another update that content creator social media managers have to publicize out to the property teams as well. But I actually think that’s one of the most exciting parts of social media because it’s ever-changing and we can… There’s always something new to learn. And then on top of every algorithm that’s changing, I think the biggest thing that’s changed in the social media industry is influencer marketing. Because when I started six years ago, I would give an influencer a pizza and beer and they would post five inseed posts about it. And they would post it all on their stories and tag us and even do weekly posts. And I just gave them a pizza and beer. And now creators understand the val- value that they provide and are asking for paid collaborations, which I don’t think is a bad thing because we’re getting more of that quality content. But the challenge there is finding a partnership that works for both parties because for everyone watching, you probably know that hospitality budgets aren’t as big as people think. So even the marketing budget. So I think it’s about negotiating with influencers and giving them what they need as well as what we need. And then the last part of that question I think that’s changed is, of course, AI. I think I have a pretty strong opinion on it on the marketing landscape. I think there’s a right way to use AI. And a lazy way to use AI. So of course, when you’re scrolling your LinkedIn or any social media platform, you see captions with those M marks and you assume that they’re a AI-generated caption, but I think marketers should use it to enhance their ideas. Right. In my career, I found that all marketers have creativity. So it’s just an enhancement. Make a good idea great and AI is not here to replace creativity, I would say. Cassady Quintana: I definitely think it’s, can be used as a vehicle, like you said, to enhance the skills you already have. And even just to, like, bounce ideas. I know I use AI a lot of times, like, “Hey, I have this post idea. You know, what do you think about it? ” Or, you know, asking AI to just clean up my copy a little bit or, you know, helping me along the way. And we’ll talk a little bit more about AI further down. But since you mentioned influencers, I did wanna ask you about that because you do work closely with influencers. So from your point of view, like you said, not, not every influencer is a match and not every influencer is gonna deliver what you want them to deliver. And a lot of the times when hospitality professionals think about influencers, they just want someone with a lot of followers, right? They just want the big numbers, but there has to be alignment. So for you, and when you guys are working with influencers, kind of what separates a good partnership from someone, you know, that maybe not f – maybe doesn’t fit that well? And how do you guys go about finding those influencers? Anneleise McEvoy: For sure. I think what you just said, people think about the follower count and just look about at follower count. It’s all about the vetting process upfront. So you’re looking at engagement rate. I’d rather work with someone with a higher engagement rate, a smaller audience, and people that are connecting with their followers, and you can see that that’s genuine than someone that has over a million followers and doesn’t have a connected audience. And I find that their content is more authentic anyways. One of my favorite success stories, actually happened the other week. He did have a lot of followers, but it’s not even about his content. It was the creator. We always, after creator partnership, we always ask what we could have done better or how their story went. And it was a creator telling us he brought his whole family, extended family, and he already booked a trip for Thanksgiving with his family again, because they loved the experience so much. So that’s when influencer marketing, influencer relationships become more than just the content. It creates future guests because they’re gonna keep coming back. And if they’re passionate about the property, you know that you have an ongoing partnerships. I think that’s super important to create those ongoing partnerships as well. Cassady Quintana: I love that you said that because when you were talking about that, it makes me think of the parallel of just hospitality in general and how hotels treat their guests because, you know, you guys hired this influencer to come create content and share his story about his stay there. Yeah. And in turn, he wants to come back. That’s the same exact thing in the same way that hotels should treat their guests too, because they’re kind of like micro-influencers in a way. Like they’re telling their friends and family if their stay was good, they’re gonna post about on social media if their stay was good. So I love that there’s that parallel there. And a lot of times, influencers can be expensive. I think we all know that, especially in this age. Yes. Like they’re making enough money to live off of it, but there are those micro-influencers that do still have dedicated audiences. So I think it’s important not to, you know, just look them over because they may not have the biggest numbers that you’ve ever seen. But kind of along those lines, I wanna talk about, you know, content that hotels can post because I talk a lot about on my webinars and other podcasts about content that’s evergreen or things that can work across the board. So is there any kind of content that you guys do at Remington that you see that works well no matter where the property is located? Like just some type of evergreen content that you see that works really well? Anneleise McEvoy: For sure. And I think, again, this works for across the board for every industry because I found this in the food and beverage industry as well. But two things that always perform best, pets and people. So if you’re a pet-friendly hotel and you’re not posting that dog, you’re missing an opportunity and it helps that I am, I have a golden retriever. So every day, that’s one of my favorite parts of my job. I do community management as well as content creation. And so every day I get to go on the hotel social media and scour the comments, send the DMs everything and I love to repost pet content as it comes in. But also my favorite type of content is, highlighting people behind the performance. So, whether it’s a chef, a bartender, a housekeeper. Remington, actually, our motto is driven by people powered by performance. And social media is one of the best ways to bring that to life. I actually have a story about that at one of our Key West properties. It’s been around for maybe 20, 25 years, but we have a bartender that works there that she has worked there the whole entire time. Every time I post a photo of her, I’m not kidding you, I get 250 organic comments commenting about her, their experience with her. A story about her, how she makes the best drinks, how they’re booking the hotel because of her. And when I go to lifestyle photo shoots and see her, she explains that the guests are her friends. Yeah. She’s traveled the world with some of the guests. So it’s always about highlighting the people behind the performance and behind the scenes as well. And people like seeing that connection. They don’t like just seeing the evergreen. So I think posting people is a way to do that. Cassady Quintana: And in a way, I feel like that is evergreen. You know, she, you just said she’s worked there the entire time, like – Yes. And people love her. So, you know, keep posting. I love that because I have that same kind of relationship with some hotels that I regularly go to with my family, like bartenders or – Yes. You know, general managers, things like that. And that makes, like you said earlier, like, we’re booking an ex – an experience and not just somewhere to sleep, right? So having that comfortability with people that work at the property just makes it better. And social media, we work in, like, the, the most feel-good industry. Our social media to reflect that, you know, it’s, like, it’s the most exciting industry to me because it is changing every day. There’s something new to talk about. People are always wanting to travel. Cassady Quintana: People love to travel. Like, it should be fun content to kind of match that. But kind of on, you know, the other side of social media marketing and some things that can scare hoteliers is, like, that paid social strategy. So for you guys at Remington, do you have a paid ad strategy? And if you do, what is your, you know, attack to figuring out, okay, we’re gona put some money behind this post, or we’re gonna keep this one organic. Is there a strategy there, and what does that look like for you guys? Anneleise McEvoy: There’s a strategy. I think that’s one of the things that has changed in the social media marketing world since six years ago as well. I think s – all social is pay to play. Yeah. So you need an organic strategy and you need to layer in a paid strategy. So paid social for me always starts with one question. If a hotel asks, “Hey, I would love to market a seasonal activation or I’d love to market, let’s say, Easter Brunch, Father’s Day brunch, 4th of July, what’s the business goal? What… Who do you want to see? Start with that one question. What’s the business goal?” And we just invest in where paid can reach the right visibility and right audience, and support the business results that we created in that strategy. So always start with that one question. Cassady Quintana: I love that. I think that’s a great way to go at it because it helps hoteliers that may be doing their own social media for their hotel. Like, okay, I do, I know what my goal is for this post. So if you already have that in mind, that’s a great way to kind of look at your strategy and understand which ones should be organic and which ones should be having that ad spend behind it. Definitely. We kind of mentioned this earlier that, you know, authentic, feel good, sh – posting your people. You know, we’re seeing a lot of… Instagram has honestly flipped a little bit. When it first came out, it was very, like, post your best photo with the best filter. Yes. You want that perfect shot. But now it’s like, that we don’t want that anymore. We don’t want polished photos on Instagram. We want authentic. We want real. So I know I’m sure you guys have a lot of user-generated content. I’m sure you have great photos of the property. So how do you balance that of, you know, we do wanna show what the property looks like, but we also wanna show the authentic everyday scene of the hotel. So what’s that balance like of UGC, of user-generated content, photos and videos you guys have taken? How do you kind of balance that together? Anneleise McEvoy: Like you said, I don’t think it’s an either/or conversation. I think you need to have both. Professional lifestyle photography and videography is our evergreen content. Right. I think the cool thing about Remington when I came on, hotels did understand that they needed lifestyle photography and videography. So we’ve gotten to do a lot of lifestyle shoots and create social media campaigns that are evergreen. And throughout the year, kind of with our lifestyle photo shoots, we also ask the property, “Hey, do you have any events that are gonna be coming up since we’re in July for 4th of July?” And ask them from there if they want some professional photography. But basically, that lifestyle evergreen content is the foundation of what we post. So I have, I would say 80% of our content calendars are that professional use po – more polished look that you were talking about. But I think that you’re right. I don’t think that we’ve moved away from the aesthetic feed to people want to visualize themselves in the feed. How am I gonna experience that rooftop bar? How am I gonna swim at the pool and get drinks brought to me type of thing? So that’s where we layer creator partnerships. And usually with our creator partnerships, we request one reel to be part of their deliverables where we can do a collaboration post where we share that engagement. It goes on both pages. And then UGC, user-generated content is an interesting conversation because obviously you don’t wanna post every single post that you’re tagged in. Right. So our process, we vet, at the beginning of the month what we would like to post. And then you have to be careful about permissions. So we always ask if we can po- post before posting it, but layering that in as the last one to make the page more authentic. And I think, I mean, to conclude, the best hotel pages balance both. Cassady Quintana: Absolutely. I totally agree. And you guys, you know, you’re managing multiple properties social media so obviously you can’t be at the property every day capturing that content in real time. And a lot of hoteliers and people that work at hotels, like, we’re, we’re hands off with social media because Remington is doing that for us. So is there, you know, how do you kind of get that buy-in from them, you know, if there is something going on at their property, like, “Hey, can you please get some photos, like, so we can in turn post this on social media?” ‘Cause I know, you know, it, it can be hard to get them to, to want to do that, right? It’s like the last thing on their mind because they’ve already given that to you guys. So is there a way to create that buy-in without, like, making it seem like we’re just asking them for more and more and more? Anneleise McEvoy: Scary. I mean, as you’re scrolling your own social media, I know that, I would be daunted by creating a reel of the activation I just told the marketing team. Right. So I don’t expect any hoteler or a director of sales and marketing to become a content creator. I start all of my social media calls like that. I expect one thing for them to be passionate about the thing that they want to market. Yeah. Passionate about the idea that they had to bring to me. And let’s give an example of maybe we have a rooftop market, farmer’s market experience. So when you’re talking about passion with that idea, I can make it come to life. Not everyone has to be a content creator, but you can create a social media champion on property. So designate one social media champion and I hop on a call with them. They’re usually very excited to capture the content. And then we make it easy with ideas and tell them how to get the best lighting, give them guidance on the best, the best clips and tell them that you don’t need to mute the clips. We’ll put on the music later. Right. It’s just about guidance and encouragement. But basically having one social media champion and having that passion is all you need. Cassady Quintana: Oh, I love that. And I think most hotels can find at least one employee that would be happy to do it, right? A happy to take those photos. And I’m sure they love their own social media, so why not, you know, do it for the hotel too? I would be that person for sure. I would love to, I would love to just go around properties and, you know, shoot content for them. Anneleise McEvoy: People even even raise their hand and say, “Hey, I wanna do this. ” And those are the best kind of people because you know that they’re, they’re really passionate about it. Cassady Quintana: And I’m sure it makes your life easier because you don’t even have to worry about finding that person, right? They’ve already made themselves know. So I’m sure that’s really helpful. And it’s cool to hear your guys’ process because, you know, when you work with a management group or you’re working with, you know, an agency like Travel Media Group to do your social media, it’s almost like sometimes it can be hard, I think, for hoteliers to fully be hands-off or, you know, there’s that kind of balance you have to have of, like, I’m passionate about it. I want people to see our hotel’s personality, but I’m also trusting someone else to make that come to life. So I think having that relationship with them and making sure that they understand, like, you want to bring their vision to life, right? So this is kind of an off-script question, but do you have trouble, like, do they have trouble coming up with ideas? Like, how does that balance work if you guys presenting ideas versus them saying, “This is what we wanna talk about this month?” Anneleise McEvoy: Like you said, I think two types of hotels. Some hotels come with me with 25 ideas, “Hey, can we post about National Lollipop Day?” Yeah. And I kinda have to reign them in and say, “Hey, let’s look at the brand standards and go back to our social media strategy. And I’d love to post about these five things that you brought up because, it’s in the area.” For example, the example that comes to mind is a DC hotel last year had, was close to the zoo, and they had pandas that were just born, and they wanted to post about it. And I was like, “That was kinda random, but we can make it a thing.” Right. They wanted to make it a whole activation. So they do come up with ideas. It’s all about balance in that relationship and being able to say, “No, that really doesn’t fit the brand voice,” versus, “Hey, yeah, let’s, let’s make that an idea.” So I have hotels that bring me ideas. We talk to the hotels at least once a month to present our ideas, whether that’s a local idea, what I just said about a panda being – Right. Born and it’s a, it’s a big piece of news. Or it’s more like National Wine and Cheese Day, “Hey, you should hop on this and we should get some local cheeses to come out and enhance your already done hot happy hour.” Yeah. So kind of both, both ways. We present ideas, sometimes they present ideas, but I like both. Cassady Quintana: That’s best of both worlds right there, have a little bit combo, because that allows you to still have your creative side too. So, okay, kind of shifting back, I know we touched on AI a little bit, but is there any AI tools, or workflows that you guys have utilized, you know, into your social media process? And how do you think AI is gona kind of fit into social media as we continue to move forward? Anneleise McEvoy: I actually think AI has made creativity in the marketing world more important, not less. Audiences know, like I said earlier, when something doesn’t feel authentic. And AI is not taking everyone’s jobs, as everyone’s saying. Hospitality is about people and the best stories still come from real guests, real employees, and real experiences. So they’re leaving those reviews. They’re leaving the comments. And I think we’re the liaison between the comments in the hotel. So for example, like I said about community management, we do community management every day, and I look at comments and reviews. I have one specific hotel that has been open, the same one as the bartender one, has been around for about 25 years, and people are repeat guests. Right. And they, they comment all the time, “Hey, I have 25 days till my vacation. I’m celebrating my wedding anniversary.” And so we could do an AI response back to that, but I like to send via email that comment to the hotel team and work with them on a special amenity that we can give someone because some of the comments I see, they’ve gotten married there, et cetera. So creating those real experiences that AI hasn’t. But yes, we do use AI. I think it’s just as enhancements. I don’t think that in the social media world, you should put your whole content calendar in there and use all of the captions, the cookie cutter captions that it comes out with. And then I think really interesting, the newest thing about AI that I’ve seen is AI influencers. And so I’ve seen a couple, of those and I think it just all goes back to being authentic. And some of those employees that you’re seeing in the AI influencers are not real places that these repeat guests are used to. So I think it’s a good thing and you can use it for lazy ways, like I keep saying. But just enhancements to already ideas. We put in different activations that we’ve though of and it’s came out with even better ideas. So yes, we do use AI. Cassady Quintana: Yeah. I mean, I think you kind of have to these days. It’s, it’s everywhere. And so if you’re not utilizing it, you know, you, you might as well be utilizing it in some way to help, help enhance your strategy or just to bounce ideas off. But I’m, I’m glad you mentioned that about, you know, employees that don’t actually exist. And I haven’t seen that influencer thing. I’m gonna have to check that out after this, but it’s, that’s kind of scary, actually, like, when you think about it. It is. ‘Cause that stuff looks so real. And if… Imagine you saw that. Imagine that you saw an em – an employee at the hotel and then you get there and then you never see them. And it’s like, it can be hard to make sure, like, okay, do I believe this or not? Anneleise McEvoy: Like you said, I mean, different… AI is just improving every day as you know. Right. And different generations look at that differently. And if an older generation looks at that AI influencer and they’re like, “Whoa, we wanna go there and we wanna experience this view and the view isn’t – Right. Like it is, then it’s not real.” So – Yeah. Cassady Quintana: Yeah. Yeah. It can definitely have a negative effect too. And we might even see, you know, negative comments, negative reviews about, you know, I saw this image on their social media and this is not what it looks like because maybe they used AI. And it’s like – Yes. A very fine line there. And we see it too with responding to reviews, and like you mentioned, responding to comments too, how it’s pretty easy to tell if something was just AI generated, but if you can take those comments and respond back to them like a real person and then like you said later on, they come to visit and you remembered that and you did something special for them, I think that’s awesome. And we can’t lose that humanity aspect of hospitality. And I don’t think we will. Like I think at the – Me. The base of hospitality is people and that’s what makes a hotel stay special is the people behind it. ‘Cause at the end of the day – Yeah. It’s just a building. It may be the most beautiful resort ever, but if the staff is not nice and they don’t have a good experience with them, like, overall, it’s not a great time. So look – I agree. I appreciate your insight on those. So before we wrap up, I like to do these, like, rapid fire questions. Okay. So I’m gonna give you questions and, like, first thing that comes to your mind, all right? Okay. Perfect. So what is one hotel social media trend you think is overused or overrated? Anneleise McEvoy: Lots of trends. I mean, I think we live in an era of pop culture. And not every brand needs to participate in every single trend. So we live in an era of all these trendy TV shows, award shows, the Super Bowl, all of these things. And sometimes saying no to a trend is having a strong brand voice. Yeah. And it’s not all cookie. So I would just say don’t hop on all of the memes just because they’re trendy. Cassady Quintana: Yeah. It’s like, I don’t know if you saw during the World Cup, the Levi Stadium had to cover, you know, their logo with the white cloth and all these brands are doing all of a sudden. And it’s like, it’s, that’s not what the, you know, that’s not why it blew up. Or the same thing with the – No. The couple that just climbed the Empire State Building with the flag, and now people are putting their stuff on the flag. Everywhere. It’s everywhere. It’s like, okay, guys. And I get it. I get why people are doing it because they want, they want that viral moment. But anyways, I digress. So, okay. Favorite hotel brand or property to follow on social media that’s not Remington? Anneleise McEvoy: I have three. So I would say, I mean, I’m in social media, but I’m also on social media doom scoo – scrolling a lot. So my local one would be Dallas Hotel Swexen. I think it’s a boutique hotel and they have a really cool aesthetic feed that w – like I was talking about lots of professional shots. So taking inspo from there. Why I started in s – hotels, I love LOEs. The story of the Plaza. So I love looking at the Plaza Hotel in New York and they have a great dog-friendly program. They get robes and room service for dogs. It’s just, it’s great to watch. And then the Lafayette in San Diego, I think it was recently transformed from a motel actually. I think it’s an independent, but they have a lot of great programming for food and beverage and pools and everything. And so I like looking at what events they have going on. Cassady Quintana: All right. There you heard it first, listeners. If you need social content inspiration, definitely go check those out. I’ll be checking those out after this too. Okay. what’s your favorite Remington campaign or post that you’ve done or that you’ve been a part of? Anneleise McEvoy: It’s actually happening right now. So Laconcia Key West is turning 100 this year. Nice. And I love it because, we layered so many different marketing strategies into the campaign. So we had a lifestyle photo and video shoot. And the video shoot was focused on reels where it compares vintage to now time. Actually, every week in July we are releasing, a different video. So that’s been fun. And then we had a couple weeks ago, we teased a social media giveaway. So they were established in 1926. So we teased this giveaway and we were giving away five lucky people, $19.26 a night rates. And so if they commented at the certain time that we posted, first five got this and of course we had blackout dates app, et cetera. But since we tease it, we got about 200 comments in the first minute. And so we had to be on the first five commenters and that was really fun. And they’re all staying in 2026. So it’s been a really fun 100-year campaign. That’s awesome. Cassady Quintana: Yeah. I wish I would’ve known about that. I would’ve tried to enter. Yes. Yeah, that’s awesome. I, I love that kind of stuff too, because that, I don’t know, that just adds another layer of personality beyond this day because it, it shows that you really care about that relationship with guests and wanting to do that kind of stuff. Also, 100 years is, is impressive on its own. Okay. What, what’s one piece of advice you’d give to a hotel that’s trying to grow its social presence? Maybe they’re just starting out. Anneleise McEvoy: I would say create those experiences. I would say if you have a ho- hotel happy hour and it’s just in a hotel bar and maybe you’ll Your branding is European. You make a European happy hour with a viral Aperol Spritz that people are going to take pictures of. Maybe it comes out in a cart. Maybe you train people to say a special word when they get this Apparel Spritz. It’s all about experiences on social now because that’s what you get, that’s when you get your user generated content. So it just makes sense. So create those experiences. Cassady Quintana: Love it. All right. Well, before we wrap up, I like to ask everybody, you know, kind of looking ahead to 2026, I can’t believe we’re already more than halfway through the year. It’s crazy. But what are some social marketing trends you’re seeing right now that hoteliers and other social media managers should pay attention to? Anneleise McEvoy: I think it’s actually going back to what hospitality means. I know we’ve talked a lot about people and experiences and everyone is talking about all of these trends, but it’s actually just saying, “Hey, we’re in the hospitality industry. Travelers are looking for not just a place to stay anymore. They’re not just putting their head on the pillow. They’re looking for a place where they can experience everything. They can walk to everything. They have all, they have a navigator at the front desk telling them what the closest d- destination spots. They’re curating that itinerary for them so they have to do no work. Our job as marketers, social media managers, content creators is to translate those experiences into content that makes someone think, “Hey, I wanna go there.” And then you can layer in all of the trends that people are talking about. But it’s really those, “Hey, I wanna go there,” moments that get you those bookings. Cassady Quintana: Yeah, for sure. Well, you’ve had great advice all this entire episode. I appreciate you taking time out of your day to do this. For our listeners, is there anywhere they can find you, connect with you, or Remington? Anneleise McEvoy: Yes, we have social media. Remington Hospitality is our handle on TikTok and Instagram and LinkedIn, so go follow them. And for me, Anneleise McEvoy on LinkedIn is great. Cassady Quintana: All right. Perfect. Well, Anneleise, thank you so much for joining me today. I had a blast talking to you and thank you everybody for listening to this episode and we will see you next time on the Social Success Series. Anneleise McEvoy: Thank you. Cassady Quintana: Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I am your host, Cassady Quintana, and we hope you enjoyed this episode.
Hour 1 of Baskin and Phelps
JFDI with The Two Lauras | For Freelance Social Media Managers
Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients→ The three things worth auditing across your accounts and your clients' this week→ How to turn this into a specific, measurable service line you can put on your next proposalGet more information on the Google update hereJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Why I Quit Social Media (Personally & Professionally) As a Former Social Media Manager and Life Coach This is not to guilt you to quitting social media. This is not to present myself as better than anyone else. This is my own personal experience: What a social media manager does Other uses I had for social media What I found it did to my brain How I took small steps towards truly quitting it What positive results were shown to me after doing this Enjoy this listen, take what you need & find encouraging and leave what you don't. Contact: helloannabarr@gmail.comwww.awkwardlyanna.com Philippians 4:7-8 NIV [7] And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus. [8] Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. Thank you for listening!
The Pour Over is a Christ-first, politically neutral news podcast. Every Monday, Wednesday, and Friday, we cover the day's biggest stories in ~10 minutes, and pair the biggest headlines with brief biblical reminders. We're hiring a Social Media Manager! Check out the role and apply here. Looking to support us? You can choose to pay here. Get the free newsletter at thepourover.org. On today's episode: Trump Declares Ceasefire With Iran “Over” Graham Platner Drops Maine Senate Bid Olympic Committee Lifts Ban on Russia Emmy Nominations Drop Sen. McConnell's Health In Question Egypt Complains World Cup Favors Messi Delta Launches “Basic Business” Class OpenAI Launches Most Powerful AI Models Thanks to our sponsors: Wild Alaskan: $35 off your first box | code: TPO Quince: Free shipping | quince.com/tpo HelloFresh: 10 Free meals + a Free breakfast for Life | HelloFresh.com/tpo10fm AdelFi: Apply for the Harvest Bundle |https://adelfibanking.com/pourover Upside: extra 25 cents back for every gallon on your first tank of gas | code: TPO LMNT: free 8-pack with purchase | https://links.thepourover.org/LMNT_Podcast Compelled Podcast: Listen now | CompelledPodcast.com Mosh: 25% off first variety pack + 20% off subscription | code: TPO25 Serving Orphans Worldwide: Give a gift to feed a child for a month | https://servingorphans.org/thepourover MORE FROM TPO: Free newsletter Watch TPO on YouTube Download the TPO App Unless otherwise noted, all scripture references are from the Christian Standard Bible (CSB) translation.
JFDI with The Two Lauras | For Freelance Social Media Managers
If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.Listen to learn→ Why social media managers need a second brain more than anyone else on the planet→ The boring setup step you shouldn't skip (but probably have)→ Why using AI in your business means you should be charging more, not less→ What goes into a second brain, and where to keep everything.
Hello and welcome to another episode of the Shame List Picture Show. On this episode, I am joined by Chris Sienko of the Deaf Crocodile team! Chris is the Social Media Manager for Deaf Crocodile, and if at any point you've seen some cool stuff on any of the Deaf Crocodile socials, you have Chris to thank for that. On top of that, he's also a podcaster and an avid film fan. We discuss all of his wonderful hobbies, how he curates his film watching and his work for Deaf Crocodile.Deaf Crocodile is a wonderful boutique Blu-ray label that brings an eclectic and passionate sensibility to their slate of films, collaborating with a network of like-minded curators and filmmakers from around the world. If you'd like more information, be sure to check out the episode we did with Dennis Bartok and Craig Rogers.On this episode, Michael and Chris will be discussing Brian De Palma's Blow Out, which has been on Chris' Shame List for some time. It's a wonderful discussion.Find more info on Deaf Crocodile at www.deafcrocodile.comBe sure to check out our Patreon at www.patreon.com/shamelistpictureshowEdited by: Austin ProctorProduced by: Michael ViersExecutive Producer: Austin ProctorTheme Music by: Austin ProctorOpening Narration by: Nick RichardsCredits Music by: Ten-SpeedLogo Design by: Amanda Viers
This Week: Confessions Of Nonprofit Social Media Managers Approval processes. Posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burn out, smart ways to use AI, and more. They're Keara Klose … Continue reading →
This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.
JFDI with The Two Lauras | For Freelance Social Media Managers
The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)→ Why "I work with small businesses" isn't a niche, and the question to ask yourself insteadJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.
5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ //
Send us Fan MailIn this episode of Speaking Of… College of Charleston, College of Charleston marketing professor Kelley Cours Anderson discusses her latest research on burnout among social media managers and the pressures shaping digital marketing careers. The work, recently published in The Conversation as The hidden burnout crisis facing social media marketers, traces its origins to a student project in Anderson's social media class. The alumna's bachelor's essay on social media wellness helped identify the early themes that informed Anderson's research.As Anderson and her co-authors write in The Conversation, “For the people who run brand accounts on social media, the workday never really ends.”Drawing on interviews with industry professionals, Anderson explains how constant content demands, real-time engagement and the expectation to monitor trends make it difficult for social media managers to fully disconnect. Many spend significant portions of their day on social platforms, blurring the line between work and personal time. The conversation also explores the realities behind what is often seen as an entry-level role. Social media managers are responsible for a wide range of tasks, including content creation, brand voice, analytics, customer service and crisis communication, often with limited support. Anderson shares what students and aspiring professionals should understand before entering the field, including the importance of setting boundaries, managing expectations and developing both creative and analytical skills. Beyond the workplace, the episode highlights the often-invisible labor behind social media and encourages listeners to better understand the human impact of managing the digital spaces people use every day.Key TopicsBurnout among social media managersDigital marketing careersAlways-on work cultureSocial media job expectationsDigital wellbeingResources[Dis]Connect Collective AIC (American Influencer Council)Academic Article that The Conversation article is based upon.CofC + Global Day of Unplugging - CofC Unplug Week this Fall will be the last week of September 28thWe will screen Your Attention Please (date tbd - aiming for Mid-September)Recommend Summer Reading List:Attensity by The Friends of AttentionCareless People by Sarah Wynn-WilliamsHow to do Nothing by Jenny Odell
JFDI with The Two Lauras | For Freelance Social Media Managers
We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.Hit play to hear:→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up→ What the latest research says about trust, and why your clients need a human face out front more than ever.→ The simple rule everyone should adopt for using AI→ Three things every social media manager should start doing with AI right now (none of them is technical)Useful links:Using AI to write your processesGet your 2027 Atomicon tickets (see you in Manchester?)Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
JFDI with The Two Lauras | For Freelance Social Media Managers
We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real reason people were so invested in these launchesJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
For years, business owners have been told they need to post more, engage more, and spend more time on social media.But what if that's the wrong strategy?In this episode of Show Up Better, CJ Williams shares why he believes many business owners are wasting time, energy, and money chasing social media metrics that rarely translate into real business growth.Drawing from his experience as a business owner, content producer, and podcast creator, CJ breaks down three reasons why relying heavily on social media may be keeping you stuck in a cycle of constant content creation without lasting results.You'll learn:Why social media posts have an incredibly short lifespanThe "feast or famine" problem created by content-driven lead generationWhy likes, followers, and engagement don't automatically lead to salesHow search engines, websites, and long-form content create lasting authorityWhy being discoverable matters more than being visibleThe difference between entertainment content and authority-building contentIf you've ever wondered whether all that time spent posting is actually worth it, this episode will challenge the way you think about content marketing.Key Takeaways✅ Social media content is temporary.✅ Engagement is not the same as revenue.✅ Businesses need discoverability, not just visibility.✅ Search traffic often converts better than social traffic.✅ Long-form content compounds over time.✅ Authority comes from being found when people need you.Mentioned in This EpisodeShow Up Better PodcastPodcast TitansQC AmplifiedConnect With CJIf you're looking to build authority through long-form content, podcasting, interviews, and strategic content systems, visit:PodcastTitans.comDiscover how one conversation can become weeks of content that continues working long after it's published.Quote From This Episode"Real authority isn't measured by likes and followers. It's measured by how easy it is to find you when someone needs your help."
Should cartoonists hire a social-media manager? Brad and Dave discuss the pros and cons of outsourcing social media and ultimately argue that most creators should handle it themselves. They explain why social media is an extension of a creator's voice, how direct engagement provides invaluable feedback about audience-building and marketing, and why improving your promotional skills makes you a better cartoonist overall. Along the way, they discuss shyness, self-promotion, audience growth, and the dangers of trying to be everywhere at once online. Topics Covered • The ComicLab newsletter and the “Five to Grow On” feature • Whether cartoonists should hire a social-media manager • Why social media is part of a creator's artistic voice • The value of learning promotion instead of outsourcing it • Why creative people often resist marketing and business skills • How marketing skills can improve artistic skills • The dangers of trying to maintain every social-media platform at once • Brad's “2-2-1” approach to social media • Platform-specific posting strategies and why one-size-fits-all promotion fails • Social-media feedback as a tool for improving your work • Shyness and discomfort with self-promotion • The “lipstick on a pig” problem: when promotion can't compensate for weak work • Why making a great comic remains the most important marketing strategy • Dave's upcoming Reddit AMA and his Hugo Award nomination • Using award nominations as promotional opportunities • Hugo Awards promotional support versus other industry awards • BlueSky starter packs and audience growth • Why cartoonists should do more cross-promotion • Whether creators should put award nominations on book covers • How long to keep promoting a completed comic project • Managing inventory and promoting older books • Long-tail sales and evergreen products • Using older books as bonuses, stretch goals, and loss leaders • When it makes sense to retire promotional efforts • Whether different creative projects need separate Patreons, newsletters, Substacks, and social-media accounts • The benefits and drawbacks of splitting projects into separate brands • Cognitive load, burnout, and managing multiple audiences • Using separate platforms to measure the success of different projects • When creators should keep projects under one roof and when they should branch out You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.
The future of Marketing? It starts with being social-first. In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
AI is everywhere right now, and so is the advice telling you to use it to replace your social media manager entirely. In this episode, Andrea gives her honest, unfiltered take from someone who uses AI every single day inside her agency: what it genuinely does well, where it falls short, no matter how sophisticated your setup, and the one thing AI simply can't replicate, no matter how good your prompts are.IN THIS EPISODE YOU WILL LEARN→ What AI is actually useful for inside a social media agency and where it has to hand back to a human→ Why AI plus a non-marketer is not the solution you think it is→ The real reason so much content looks the same right now and what your audience is craving instead→ Why AI will replace some social media managers and exactly which ones are safe→ What experienced strategic thinking gives your content that no AI tool can replicateLINKS MENTIONEDBook a content shoot (Illawarra businesses, June only): https://r0zov660ttj.typeform.com/to/khP778b4 Follow Andrea on Instagram: https://www.instagram.com/andreamareecreativeENJOYED THIS EPISODE?If this episode made something click for you, take a screenshot and share it on your Instagram stories. Tag @andreamareecreative so I can celebrate you.If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you.ABOUT INSTAGRAM FOR BOSSESI'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.
Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promotion is the formula that actually converts, how ManyChat uses comment automations to drive massive engagement (and why their followers trigger keywords even when they're not asked to), and how she manages YouTube and Instagram with a lean but structured team workflow built inside Asana. The conversation also gets into AI and where it actually fits in a social media workflow — as a brainstorming partner and efficiency tool, not a replacement for the creativity that makes content stand out. Sarah also shares her framework for evaluating what's working, from watch time and engagement rate to iterating on hooks that consistently outperform. If you're a social media manager trying to grow a B2B brand without sounding like every other brand account, this episode is packed with actionable perspective.Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube
Martin Stummvoll, Social Media Manager with the Dublin Arsenal Supporters Club, on Arsenal winning the Premier League.
(Episode 250): The AJ Ewing Era has officially begun and the New York Mets hold bragging rights in New York after a Subway Series win over the New York Yankees. Hector Beauchamp and Subway To Shea's Anthony Rivera discuss it all!Hector Beauchamp is the Social Media Manager, On Field Journalist & Content Creator for Latino Sports. He also is the Creator and Founder of Uptown Sports TV and Host of Yanks Morning Brew!____________________________________________Hector Beauchamp on X: https://x.com/projectnerdHQ Yankees Morning Brew on X: https://x.com/YanksBrew Uptown Sports TV on X: https://x.com/uptownsportstv Latino Sports on X: https://x.com/LatinoSports____________________________________________Follow on X, Instagram, & Tik Tok: @SubwayToSheaSubscribe on YouTube: https://www.youtube.com/@subwaytoshea
Host Bill Calkins is catching up with different people in the professional horticulture space and find out a little bit about their careers, passions, journeys in the world of plants and much more. He sent each potential guest a list of 12 questions and they picked four to answer and discuss. This episode, Bill is joined by Samuel Di Rito, a grower and social media manager at Collier's Greenhouse & Garden Center, a third-generation family-owned business in Jackson, Georgia. Follow Collier's on Instagram @colliersgreenhouse Here are the four questions Samuel selected: Q: What was your first exposure to horticulture and how did you feel, react, respond? Q: What's something about professional horticulture that annoys you and how would you change it? Q: What advice would you give to a young person considering pursuit of a career in horticulture? Q: What do you love most about your job? This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.
Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business.In this video:✨ The exact client math behind a $100K social media management business✨ Why offering fewer services actually makes you more money✨ The lean tech stack and business structure that keeps things simple✨ How to stop overcomplicating your path to six figures✨ The permission slip you didn't know you needed
Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Today on the Comic Crusaders Podcast, Al Mega sits down with Caitlin Brasel, Social Media Manager and Proofreader for Blue Frog Den Comics, to talk about the chilling Webtoon horror series There Are Houses in the Woods. We dive into indie comics hustle, horror storytelling, social media strategy, proofreading nightmares, and what it takes to build fear one panel at a time. Indie comics fans—this one's for you! Visit the website at: https://www.webtoons.com/en/canvas/there-are-houses-in-the-woods/list?title_no=1048185 Follow on social on: Instagram: @bluefrogden.comics Bluesky: @bluefrogden Ko-Fi: @bluefrogden Thank you for Watching / Listening! We appreciate your support! Host: Al Mega Follow on Twitter | Instagram | Facebook: @TheRealAlMega / @ComicCrusaders Make sure to Like/Share/Subscribe if you haven't yet Rumble/Twitch: ComicCrusaders YouTube: / comiccrusadersworld Visit the official Comic Crusaders Comic Book Shop: comiccrusaders.shop Visit the OFFICIAL Comic Crusaders Swag Shop at: comiccrusaders.us Main Site: https://www.comiccrusaders.com/​​​​ Edited/Produced/Directed by Al Mega
BIG UPDATE: The brand new 2026 Creativ Rise Pricing Calculator is here! As always: completely for free! If you're a photographer, filmmaker, content creator or SMM & struggle with how to price your work - start using this tool here.What is your pricing strategy?If it's merely based off the photographer down the street, a low day-rate, or just going with your gut and hoping for the best - this episode (and new tool) is for you.In this episode, Joey walks through the exact pricing framework creative entrepreneurs use to charge confidently for brand photography, wedding packages, UGC content, and social media management retainers using the Creativ Rise Pricing Calculator - which you have access to, completely for free.Most photographers and filmmakers are undercharging - not because they lack confidence, but because they never had a real starting point. So every quote becomes a guess. You borrow a number from a competitor, hope it sounds reasonable, and spend the rest of the project wondering if you left money on the table.This episode fixes that. Joey breaks down the math behind pricing creative services and walk through their completely rebuilt free Pricing Calculator for 2026 - a step-by-step tool built for wedding photographers, brand creatives, UGC creators, and social media managers.
So you're a social media manager... now what? Let's talk about career growth for social media managers so you can decide what's next! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260313_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Work with me on your thought leadership content strategy: https://www.jamesandpark.com/authority-on-autopilot
What is being a social media manager in 2026 REALLY like? The latest study from Metricool dives into the pros and cons of being a social media manager. Check out the full study here: https://metricool.com/social-media-well-being-report-2026/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_2026-smm-study_en&utm_content=audio&utm_term=q1Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Book a coaching call with me: https://www.latashajames.com/coaching
Brian sits down with life coach and motivational speaker Valorie Burton to talk about what it really takes to endure pressure — and come out wiser and stronger on the other side. Valorie breaks resilience down into a learnable, diagnosable system: adaptive skills (what's happening inside you), protective resources (what you can draw on), and preventive measures (the proactive choices that reduce future stress). In the second part of the podcast, Anna Buffini, Buffini & Company's Social Media Manager, (and Brian's daughter) asks Valorie questions previously submitted by Buffini clients about the challenges they're currently facing. YOU WILL LEARN: How to build a resilience system with adaptive skills, protective resources, and preventive measures. A simple process to interrupt rumination and replace unhelpful thoughts with strengthening ones. How to discern when to grit and when to quit — the difference between “hard” and “burdensome.” MENTIONED IN THIS EPISODE: The Brian Buffini ShowRules of Resilience: 10 Ways Successful People Get Better, Wiser, and Stronger, by Valorie Burton NOTEWORTHY QUOTES FROM THIS EPISODE: “We also need resilience when the opportunity is in front of us...it's also necessary for success.” — Valorie Burton “What a system also does is it helps you diagnose — where you could strengthen elements of your system that would lift you to the level where you need to be.” — Valorie Burton “The most important adaptive skill to have is thought awareness.” — Valorie Burton “When you start saying different things to yourself, it results in different choices and different actions.” — Valorie Burton “Coach yourself with that question — “What am I saying?' Write it down. Write down the most persistent thought.” — Valorie Burton Hosted on Acast. See acast.com/privacy for more information.
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