Podcasts about social media managers

Was kostet Social Media für Industrie- und Produktionsunternehmen? Die Frage ist in den meisten Fällen falsch gestellt.Robert Kirs rechnet in dieser Folge ehrlich durch, was jeder Weg in die Sichtbarkeit wirklich kostet. Werkstudent und Minijobber klingen charmant, sind aber teuer im Ergebnis. Ein eigener Social Media Manager liegt schnell bei 50.000 bis 60.000 Euro im Jahr plus 23 Prozent Lohnnebenkosten, dazu Recruiting, Einarbeitung und Werbebudget. Freelancer sind flexibel, aber Einzelkämpfer mit Ausfallrisiko. Eine kleinere Messe kostet 10.000 bis 40.000 Euro, ein Außendienstler mindestens sechsstellig pro Jahr. SEO und Google Ads liefern Klicks, aber nicht zwingend Aufträge. Entscheidend ist nicht der Rechnungsbetrag, sondern was hinten rauskommt. Bei vielen Kunden holt die Social Media Schwaben GmbH das 15- bis 30-fache der Investition heraus. Jetzt reinschauen.Key Learnings:Der Rechnungsbetrag ist nie der Preis. Erst mit Arbeitszeit, Geschäftsführerzeit, Werbebudget, Software und Einarbeitung sehen Sie die echten Kosten eines Weges.Günstig eingekauft heißt teuer im Ergebnis. 12.000 Euro ohne eine einzige Anfrage sind teurer als 60.000 Euro, aus denen eine halbe Million Auftragsvolumen wird.Nehmen Sie das Budget einer Messe oder eines Vertriebsmitarbeiters, 20.000 bis 30.000 Euro auf ein halbes Jahr, und testen Sie damit Social Media gegen Ihre klassischen Wege.Timestamps:00:00 Intro02:19 Warum die Frage falsch gestellt ist04:40 Was alles in die Vollkostenrechnung gehört06:04 Werkstudent und Minijobber09:02 Eigener Mitarbeiter im Haus12:19 Freelancer und Einzelkämpfer14:03 Messe, Außendienst, Kaltakquise16:37 SEO und Google Ads im Realitätscheck20:41 Was Social Media wirklich kostet27:39 Budget, Rendite und FazitKeywords:Social Media Kosten B2B, Kundengewinnung Industrie, Online Marketing Mittelstand, Social Media Agentur B2B, Messekosten Alternative, Vertriebsmitarbeiter Kosten, Return on Investment Marketing, LinkedIn Akquise Industrie, SEO Google Ads B2B, Neukundengewinnung, Maschinenbau

About this episode: Somewhere along the way, "Manifestors are lone wolves" became one of the most repeated statements in Human Design. But... is it actually true? After six years of experimenting with my own design as a Manifestor, I've found myself questioning some of the narratives we so casually accept as fact - especially when we are new in our Manifestor Journey and want to find out more about our type. While I absolutely recognise our need for freedom, space and solitude, I don't believe that automatically means we're meant to walk through life alone. In this episode, I'm sharing some of the quotes I found while researching this topic (props to my Line 1 being tickled), the questions and doubts they sparked in me, and why my own experience with isolation completely shifted how I think about Belonging as a Manifestor. This isn't an episode about proving anyone (or anyone's theory) wrong. It's rather n invitation to look beyond the labels, make room for nuance, and come back to our own experience. Because I don't want to ask whether I am a Lone Wolf. I want to ask: Where do I truly belong? Resources mentioned & places where you could find Community at TMC: Incubator Calls: https://www.themanifestorcommunity.com/incubatorcall Manifestor Telegram Lounges (Community + Support Department): https://www.themanifestorcommunity.com/shop Manifestor Network private Facebook Group: upon purchase of any product in the shop More about Caro: 1/3 emotional Manifestor. Virtual Assistant, Social Media Manager & Community Manager for The Manifestor Community Connect with Caro on IG: @carolin.rupp -- Start Here: If you're unsure where you are in your Manifestor journey, begin with our quiz: Where Are You in Your Manifestor Journey? Discover whether you're in a Discovering, Healing, or Leading phase — and the resources that support your current season as a Manifestor.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠⁠⁠In weniger als 48 Stunden sitze ich im Flieger Richtung Tansania – Kilimanjaro, Serengeti, Great Migration. Und ehrlich: Vor ein paar Tagen war ich kurz davor, alles abzusagen. Meine Arm-Verletzung, drei Stunden Kochen mit links, der Gedanke „wie soll ich SO auf einen 6.000-Meter-Berg?" – und dann die Nachrichten der Teilnehmer, die alles verändert haben.In dieser sehr persönlichen Folge nehme ich dich mit hinter die Kulissen kurz vor Abreise: warum es überhaupt Tansania geworden ist, wie ein Satz meines Dozenten aus dem Jahr 2013 diese Reise angestoßen hat, und wie aus einer zufälligen Begegnung auf einer Messe ein Traum mit Datum wurde.Das erwartet dich:– Warum ich die Reise fast gecancelt hätte – und was mich umgestimmt hat– Wie 2013, ein Klassenzimmer und die schmelzende Eisspitze des Kilimanjaro alles ins Rollen brachten– Warum der Berg viel mehr Kopfsache ist als Kondition (unser Guide war über 200 Mal oben – zuletzt mit einem 90-Jährigen)– Die 3 der 7 Naturwunder Afrikas, die wir auf diesem Trip sehen– Und der eine Impuls für dein Leben: Träume brauchen ein DatumDiese Folge ist für dich, wenn du auch so einen Traum mit dir rumträgst, den du immer wieder aufschiebst – und den Anstoß brauchst, ihm endlich ein Datum zu geben.Ganz viel Spaß beim Hören und gute Momentimpulse

Westchester Magazine's 2026 Best of Westchester Party brought high energy to the Glen Island Harbour Club last night, delivering a vibrant tribute to the county's standout local talent. Set against a picturesque waterfront backdrop, the celebration treated guests to an evening of award-winning cuisine, live entertainment, chic local boutiques, and creative vendor activations. Westchester Talk Radio was also on hand to capture the excitement and cover the evening's highlights. Overall, it was a lively gathering highlighting the top businesses and creators that make Westchester exceptional, and honoring the dedicated readers whose support makes it all possible.Westchester Talk Radio host Bob Marrone met with Lauren Foti, an instructor and social media manager at Pure Barre Mount Kisco. Lauren demystified barre workouts, explaining how the low-impact, ballet-inspired isometric movements, core work, and stretching benefit people of all ages and athletic backgrounds, including runners, dancers, and hockey players, by building core stability and long, lean muscle.

Tune in to the latest Social Success Series Podcast episode featuring special guest and Social Media Manager at Remington Hospitality, Anneleise McEvoy!  Anneleise joins the podcast to talk all things social media for Remington Hospitality as well as hotels in general and how they can not only improve but maximize their social presence online to drive bookings to their properties.  Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello, everyone, and welcome to another episode of the Social Success Podcast. I am your host, Cassady Quintana. Super excited for today’s episode today. I have Anneleise McEvoy, social media manager at Remington Hospitality. Anneleise, thank you so much for joining me. Anneleise McEvoy: Absolutely. So first of all, thank you so much for having me. Cassady Quintana: Absolutely. I’m super excited you’re here. Obviously, we’ve talked a little bit before this episode, so I’ve gotten to know you some and especially from your LinkedIn presence, but for our listeners who may not be familiar with you or Remington Hospitality, could you give us a little bit of background about how you got to where you are today? Anneleise McEvoy: Absolutely. So I’ve always loved social media marketing. I’ve been passionate about it ever since college, and it was a career path that I always wanted. I started out in college being super involved with clubs and internships where I did social media. So in 2020 when I graduated, I moved to Dallas to pursue, pursue a career in social media marketing at a food and beverage, a food and beverage marketing agency that’s top year in Dallas. I started out as a social media specialist, went all the way up to a senior account executive. So I worked there for three years, and then at my three-point mark, I was like, “How can I mix one of my hobbies, which is traveling, into my career?” And so I was scrolling through LinkedIn, one day and came across a job posting at Remington Hospitality, reached out to my now boss, Alexis, and she told me about this aw- awesome opportunity that she was building a in – house social media agency for their portfolio of hotels. And so the rest is history. I am a social media manager at Remington, like you said. And one week is different than every… Every day is different, is what I’m trying to say. I might be in Key West learning about a hundred-year hotel or making content on a private beach, or I might be closer to Dallas where I’m based now in Fort Worth, marketing a trendy girl dinner experience on their rooftop. So that’s what I love about social media. Every property has its story and I get to help tell that story through social media. Cassady Quintana: Absolutely. And I’m glad you mentioned the different locations, because that kind of leads me into my next question. You know, at Remington, you guys have properties that span across very different markets, like you said. Something in Key West not going to resonate with someone that’s looking at a hotel in Texas. So when you guys are kind of building those strategies, how do you make sure that it feels unique to each property but still staying, you know, efficient as a corporate social team? Anneleise McEvoy: For sure, for sure. So one thing I always say, you can’t market a property that you’ve never experienced. And I’m sure that that’s true in every industry. I knew, I know that it was true in the food and beverage industry too. So before I build a social media strategy, I want to walk the property. I want to eat at the restaurant. I want to meet the team and experience it like a guest. So that’s where you discover the little things that make the hotel memorable, the experience. So that’s the first thing. I wanna visit the hotel like a guest. And then I pair that with the brand standards. So for example, if you’re a Marriott, a Moxie should feel completely different than an autograph collection. Every hotel should have a personality, but in that personality, we’re working in the brand standard. So at the end of the day, hotels don’t sell rooms. It’s all about the experience. We’re selling experiences. So social media’s job, every content creator’s co – that come into the property, our job is to create a place where someone wants to book before they even book. So that aesthetic feed is where they picture themselves experiencing. Cassady Quintana: Oh, I absolutely love that. And it’s, it’s interesting because when we think probably when you first started in social media or even when we were in college, social media was a completely different thing than it is now. We’ve seen all these updates and especially in this new age of AI, things are changing. So do you and what you’ve noticed with your job, like, how has social media changed, you know, even from two to three years ago and how has that changed your day-to-day role with what you’re doing at Remington? Anneleise McEvoy: Honestly, everything. Like six years ago, social media landscape changes literally every single day. I feel like I open Instagram and there’s a new update. Like last week, you can scroll through an Instagram carousel, I’m sure you’ve probably seen, and you don’t have to pick one caption. You can caption each photo now. So just things like that. There’s just always another update that content creator social media managers have to publicize out to the property teams as well. But I actually think that’s one of the most exciting parts of social media because it’s ever-changing and we can… There’s always something new to learn. And then on top of every algorithm that’s changing, I think the biggest thing that’s changed in the social media industry is influencer marketing. Because when I started six years ago, I would give an influencer a pizza and beer and they would post five inseed posts about it. And they would post it all on their stories and tag us and even do weekly posts. And I just gave them a pizza and beer. And now creators understand the val- value that they provide and are asking for paid collaborations, which I don’t think is a bad thing because we’re getting more of that quality content. But the challenge there is finding a partnership that works for both parties because for everyone watching, you probably know that hospitality budgets aren’t as big as people think. So even the marketing budget. So I think it’s about negotiating with influencers and giving them what they need as well as what we need. And then the last part of that question I think that’s changed is, of course, AI. I think I have a pretty strong opinion on it on the marketing landscape. I think there’s a right way to use AI. And a lazy way to use AI. So of course, when you’re scrolling your LinkedIn or any social media platform, you see captions with those M marks and you assume that they’re a AI-generated caption, but I think marketers should use it to enhance their ideas. Right. In my career, I found that all marketers have creativity. So it’s just an enhancement. Make a good idea great and AI is not here to replace creativity, I would say. Cassady Quintana: I definitely think it’s, can be used as a vehicle, like you said, to enhance the skills you already have. And even just to, like, bounce ideas. I know I use AI a lot of times, like, “Hey, I have this post idea. You know, what do you think about it? ” Or, you know, asking AI to just clean up my copy a little bit or, you know, helping me along the way. And we’ll talk a little bit more about AI further down. But since you mentioned influencers, I did wanna ask you about that because you do work closely with influencers. So from your point of view, like you said, not, not every influencer is a match and not every influencer is gonna deliver what you want them to deliver. And a lot of the times when hospitality professionals think about influencers, they just want someone with a lot of followers, right? They just want the big numbers, but there has to be alignment. So for you, and when you guys are working with influencers, kind of what separates a good partnership from someone, you know, that maybe not f – maybe doesn’t fit that well? And how do you guys go about finding those influencers? Anneleise McEvoy: For sure. I think what you just said, people think about the follower count and just look about at follower count. It’s all about the vetting process upfront. So you’re looking at engagement rate. I’d rather work with someone with a higher engagement rate, a smaller audience, and people that are connecting with their followers, and you can see that that’s genuine than someone that has over a million followers and doesn’t have a connected audience. And I find that their content is more authentic anyways. One of my favorite success stories, actually happened the other week. He did have a lot of followers, but it’s not even about his content. It was the creator. We always, after creator partnership, we always ask what we could have done better or how their story went. And it was a creator telling us he brought his whole family, extended family, and he already booked a trip for Thanksgiving with his family again, because they loved the experience so much. So that’s when influencer marketing, influencer relationships become more than just the content. It creates future guests because they’re gonna keep coming back. And if they’re passionate about the property, you know that you have an ongoing partnerships. I think that’s super important to create those ongoing partnerships as well. Cassady Quintana: I love that you said that because when you were talking about that, it makes me think of the parallel of just hospitality in general and how hotels treat their guests because, you know, you guys hired this influencer to come create content and share his story about his stay there. Yeah. And in turn, he wants to come back. That’s the same exact thing in the same way that hotels should treat their guests too, because they’re kind of like micro-influencers in a way. Like they’re telling their friends and family if their stay was good, they’re gonna post about on social media if their stay was good. So I love that there’s that parallel there. And a lot of times, influencers can be expensive. I think we all know that, especially in this age. Yes. Like they’re making enough money to live off of it, but there are those micro-influencers that do still have dedicated audiences. So I think it’s important not to, you know, just look them over because they may not have the biggest numbers that you’ve ever seen. But kind of along those lines, I wanna talk about, you know, content that hotels can post because I talk a lot about on my webinars and other podcasts about content that’s evergreen or things that can work across the board. So is there any kind of content that you guys do at Remington that you see that works well no matter where the property is located? Like just some type of evergreen content that you see that works really well? Anneleise McEvoy: For sure. And I think, again, this works for across the board for every industry because I found this in the food and beverage industry as well. But two things that always perform best, pets and people. So if you’re a pet-friendly hotel and you’re not posting that dog, you’re missing an opportunity and it helps that I am, I have a golden retriever. So every day, that’s one of my favorite parts of my job. I do community management as well as content creation. And so every day I get to go on the hotel social media and scour the comments, send the DMs everything and I love to repost pet content as it comes in. But also my favorite type of content is, highlighting people behind the performance. So, whether it’s a chef, a bartender, a housekeeper. Remington, actually, our motto is driven by people powered by performance. And social media is one of the best ways to bring that to life. I actually have a story about that at one of our Key West properties. It’s been around for maybe 20, 25 years, but we have a bartender that works there that she has worked there the whole entire time. Every time I post a photo of her, I’m not kidding you, I get 250 organic comments commenting about her, their experience with her. A story about her, how she makes the best drinks, how they’re booking the hotel because of her. And when I go to lifestyle photo shoots and see her, she explains that the guests are her friends. Yeah. She’s traveled the world with some of the guests. So it’s always about highlighting the people behind the performance and behind the scenes as well. And people like seeing that connection. They don’t like just seeing the evergreen. So I think posting people is a way to do that. Cassady Quintana: And in a way, I feel like that is evergreen. You know, she, you just said she’s worked there the entire time, like – Yes. And people love her. So, you know, keep posting. I love that because I have that same kind of relationship with some hotels that I regularly go to with my family, like bartenders or – Yes. You know, general managers, things like that. And that makes, like you said earlier, like, we’re booking an ex – an experience and not just somewhere to sleep, right? So having that comfortability with people that work at the property just makes it better. And social media, we work in, like, the, the most feel-good industry. Our social media to reflect that, you know, it’s, like, it’s the most exciting industry to me because it is changing every day. There’s something new to talk about. People are always wanting to travel. Cassady Quintana: People love to travel. Like, it should be fun content to kind of match that. But kind of on, you know, the other side of social media marketing and some things that can scare hoteliers is, like, that paid social strategy. So for you guys at Remington, do you have a paid ad strategy? And if you do, what is your, you know, attack to figuring out, okay, we’re gona put some money behind this post, or we’re gonna keep this one organic. Is there a strategy there, and what does that look like for you guys? Anneleise McEvoy: There’s a strategy. I think that’s one of the things that has changed in the social media marketing world since six years ago as well. I think s – all social is pay to play. Yeah. So you need an organic strategy and you need to layer in a paid strategy. So paid social for me always starts with one question. If a hotel asks, “Hey, I would love to market a seasonal activation or I’d love to market, let’s say, Easter Brunch, Father’s Day brunch, 4th of July, what’s the business goal? What… Who do you want to see? Start with that one question. What’s the business goal?” And we just invest in where paid can reach the right visibility and right audience, and support the business results that we created in that strategy. So always start with that one question. Cassady Quintana: I love that. I think that’s a great way to go at it because it helps hoteliers that may be doing their own social media for their hotel. Like, okay, I do, I know what my goal is for this post. So if you already have that in mind, that’s a great way to kind of look at your strategy and understand which ones should be organic and which ones should be having that ad spend behind it. Definitely. We kind of mentioned this earlier that, you know, authentic, feel good, sh – posting your people. You know, we’re seeing a lot of… Instagram has honestly flipped a little bit. When it first came out, it was very, like, post your best photo with the best filter. Yes. You want that perfect shot. But now it’s like, that we don’t want that anymore. We don’t want polished photos on Instagram. We want authentic. We want real. So I know I’m sure you guys have a lot of user-generated content. I’m sure you have great photos of the property. So how do you balance that of, you know, we do wanna show what the property looks like, but we also wanna show the authentic everyday scene of the hotel. So what’s that balance like of UGC, of user-generated content, photos and videos you guys have taken? How do you kind of balance that together? Anneleise McEvoy: Like you said, I don’t think it’s an either/or conversation. I think you need to have both. Professional lifestyle photography and videography is our evergreen content. Right. I think the cool thing about Remington when I came on, hotels did understand that they needed lifestyle photography and videography. So we’ve gotten to do a lot of lifestyle shoots and create social media campaigns that are evergreen. And throughout the year, kind of with our lifestyle photo shoots, we also ask the property, “Hey, do you have any events that are gonna be coming up since we’re in July for 4th of July?” And ask them from there if they want some professional photography. But basically, that lifestyle evergreen content is the foundation of what we post. So I have, I would say 80% of our content calendars are that professional use po – more polished look that you were talking about. But I think that you’re right. I don’t think that we’ve moved away from the aesthetic feed to people want to visualize themselves in the feed. How am I gonna experience that rooftop bar? How am I gonna swim at the pool and get drinks brought to me type of thing? So that’s where we layer creator partnerships. And usually with our creator partnerships, we request one reel to be part of their deliverables where we can do a collaboration post where we share that engagement. It goes on both pages. And then UGC, user-generated content is an interesting conversation because obviously you don’t wanna post every single post that you’re tagged in. Right. So our process, we vet, at the beginning of the month what we would like to post. And then you have to be careful about permissions. So we always ask if we can po- post before posting it, but layering that in as the last one to make the page more authentic. And I think, I mean, to conclude, the best hotel pages balance both. Cassady Quintana: Absolutely. I totally agree. And you guys, you know, you’re managing multiple properties social media so obviously you can’t be at the property every day capturing that content in real time. And a lot of hoteliers and people that work at hotels, like, we’re, we’re hands off with social media because Remington is doing that for us. So is there, you know, how do you kind of get that buy-in from them, you know, if there is something going on at their property, like, “Hey, can you please get some photos, like, so we can in turn post this on social media?” ‘Cause I know, you know, it, it can be hard to get them to, to want to do that, right? It’s like the last thing on their mind because they’ve already given that to you guys. So is there a way to create that buy-in without, like, making it seem like we’re just asking them for more and more and more? Anneleise McEvoy: Scary. I mean, as you’re scrolling your own social media, I know that, I would be daunted by creating a reel of the activation I just told the marketing team. Right. So I don’t expect any hoteler or a director of sales and marketing to become a content creator. I start all of my social media calls like that. I expect one thing for them to be passionate about the thing that they want to market. Yeah. Passionate about the idea that they had to bring to me. And let’s give an example of maybe we have a rooftop market, farmer’s market experience. So when you’re talking about passion with that idea, I can make it come to life. Not everyone has to be a content creator, but you can create a social media champion on property. So designate one social media champion and I hop on a call with them. They’re usually very excited to capture the content. And then we make it easy with ideas and tell them how to get the best lighting, give them guidance on the best, the best clips and tell them that you don’t need to mute the clips. We’ll put on the music later. Right. It’s just about guidance and encouragement. But basically having one social media champion and having that passion is all you need. Cassady Quintana: Oh, I love that. And I think most hotels can find at least one employee that would be happy to do it, right? A happy to take those photos. And I’m sure they love their own social media, so why not, you know, do it for the hotel too? I would be that person for sure. I would love to, I would love to just go around properties and, you know, shoot content for them. Anneleise McEvoy: People even even raise their hand and say, “Hey, I wanna do this. ” And those are the best kind of people because you know that they’re, they’re really passionate about it. Cassady Quintana: And I’m sure it makes your life easier because you don’t even have to worry about finding that person, right? They’ve already made themselves know. So I’m sure that’s really helpful. And it’s cool to hear your guys’ process because, you know, when you work with a management group or you’re working with, you know, an agency like Travel Media Group to do your social media, it’s almost like sometimes it can be hard, I think, for hoteliers to fully be hands-off or, you know, there’s that kind of balance you have to have of, like, I’m passionate about it. I want people to see our hotel’s personality, but I’m also trusting someone else to make that come to life. So I think having that relationship with them and making sure that they understand, like, you want to bring their vision to life, right? So this is kind of an off-script question, but do you have trouble, like, do they have trouble coming up with ideas? Like, how does that balance work if you guys presenting ideas versus them saying, “This is what we wanna talk about this month?” Anneleise McEvoy: Like you said, I think two types of hotels. Some hotels come with me with 25 ideas, “Hey, can we post about National Lollipop Day?” Yeah. And I kinda have to reign them in and say, “Hey, let’s look at the brand standards and go back to our social media strategy. And I’d love to post about these five things that you brought up because, it’s in the area.” For example, the example that comes to mind is a DC hotel last year had, was close to the zoo, and they had pandas that were just born, and they wanted to post about it. And I was like, “That was kinda random, but we can make it a thing.” Right. They wanted to make it a whole activation. So they do come up with ideas. It’s all about balance in that relationship and being able to say, “No, that really doesn’t fit the brand voice,” versus, “Hey, yeah, let’s, let’s make that an idea.” So I have hotels that bring me ideas. We talk to the hotels at least once a month to present our ideas, whether that’s a local idea, what I just said about a panda being – Right. Born and it’s a, it’s a big piece of news. Or it’s more like National Wine and Cheese Day, “Hey, you should hop on this and we should get some local cheeses to come out and enhance your already done hot happy hour.” Yeah. So kind of both, both ways. We present ideas, sometimes they present ideas, but I like both. Cassady Quintana: That’s best of both worlds right there, have a little bit combo, because that allows you to still have your creative side too. So, okay, kind of shifting back, I know we touched on AI a little bit, but is there any AI tools, or workflows that you guys have utilized, you know, into your social media process? And how do you think AI is gona kind of fit into social media as we continue to move forward? Anneleise McEvoy: I actually think AI has made creativity in the marketing world more important, not less. Audiences know, like I said earlier, when something doesn’t feel authentic. And AI is not taking everyone’s jobs, as everyone’s saying. Hospitality is about people and the best stories still come from real guests, real employees, and real experiences. So they’re leaving those reviews. They’re leaving the comments. And I think we’re the liaison between the comments in the hotel. So for example, like I said about community management, we do community management every day, and I look at comments and reviews. I have one specific hotel that has been open, the same one as the bartender one, has been around for about 25 years, and people are repeat guests. Right. And they, they comment all the time, “Hey, I have 25 days till my vacation. I’m celebrating my wedding anniversary.” And so we could do an AI response back to that, but I like to send via email that comment to the hotel team and work with them on a special amenity that we can give someone because some of the comments I see, they’ve gotten married there, et cetera. So creating those real experiences that AI hasn’t. But yes, we do use AI. I think it’s just as enhancements. I don’t think that in the social media world, you should put your whole content calendar in there and use all of the captions, the cookie cutter captions that it comes out with. And then I think really interesting, the newest thing about AI that I’ve seen is AI influencers. And so I’ve seen a couple, of those and I think it just all goes back to being authentic. And some of those employees that you’re seeing in the AI influencers are not real places that these repeat guests are used to. So I think it’s a good thing and you can use it for lazy ways, like I keep saying. But just enhancements to already ideas. We put in different activations that we’ve though of and it’s came out with even better ideas. So yes, we do use AI. Cassady Quintana: Yeah. I mean, I think you kind of have to these days. It’s, it’s everywhere. And so if you’re not utilizing it, you know, you, you might as well be utilizing it in some way to help, help enhance your strategy or just to bounce ideas off. But I’m, I’m glad you mentioned that about, you know, employees that don’t actually exist. And I haven’t seen that influencer thing. I’m gonna have to check that out after this, but it’s, that’s kind of scary, actually, like, when you think about it. It is. ‘Cause that stuff looks so real. And if… Imagine you saw that. Imagine that you saw an em – an employee at the hotel and then you get there and then you never see them. And it’s like, it can be hard to make sure, like, okay, do I believe this or not? Anneleise McEvoy: Like you said, I mean, different… AI is just improving every day as you know. Right. And different generations look at that differently. And if an older generation looks at that AI influencer and they’re like, “Whoa, we wanna go there and we wanna experience this view and the view isn’t – Right. Like it is, then it’s not real.” So – Yeah. Cassady Quintana: Yeah. Yeah. It can definitely have a negative effect too. And we might even see, you know, negative comments, negative reviews about, you know, I saw this image on their social media and this is not what it looks like because maybe they used AI. And it’s like – Yes. A very fine line there. And we see it too with responding to reviews, and like you mentioned, responding to comments too, how it’s pretty easy to tell if something was just AI generated, but if you can take those comments and respond back to them like a real person and then like you said later on, they come to visit and you remembered that and you did something special for them, I think that’s awesome. And we can’t lose that humanity aspect of hospitality. And I don’t think we will. Like I think at the – Me. The base of hospitality is people and that’s what makes a hotel stay special is the people behind it. ‘Cause at the end of the day – Yeah. It’s just a building. It may be the most beautiful resort ever, but if the staff is not nice and they don’t have a good experience with them, like, overall, it’s not a great time. So look – I agree. I appreciate your insight on those. So before we wrap up, I like to do these, like, rapid fire questions. Okay. So I’m gonna give you questions and, like, first thing that comes to your mind, all right? Okay. Perfect. So what is one hotel social media trend you think is overused or overrated? Anneleise McEvoy: Lots of trends. I mean, I think we live in an era of pop culture. And not every brand needs to participate in every single trend. So we live in an era of all these trendy TV shows, award shows, the Super Bowl, all of these things. And sometimes saying no to a trend is having a strong brand voice. Yeah. And it’s not all cookie. So I would just say don’t hop on all of the memes just because they’re trendy. Cassady Quintana: Yeah. It’s like, I don’t know if you saw during the World Cup, the Levi Stadium had to cover, you know, their logo with the white cloth and all these brands are doing all of a sudden. And it’s like, it’s, that’s not what the, you know, that’s not why it blew up. Or the same thing with the – No. The couple that just climbed the Empire State Building with the flag, and now people are putting their stuff on the flag. Everywhere. It’s everywhere. It’s like, okay, guys. And I get it. I get why people are doing it because they want, they want that viral moment. But anyways, I digress. So, okay. Favorite hotel brand or property to follow on social media that’s not Remington? Anneleise McEvoy: I have three. So I would say, I mean, I’m in social media, but I’m also on social media doom scoo – scrolling a lot. So my local one would be Dallas Hotel Swexen. I think it’s a boutique hotel and they have a really cool aesthetic feed that w – like I was talking about lots of professional shots. So taking inspo from there. Why I started in s – hotels, I love LOEs. The story of the Plaza. So I love looking at the Plaza Hotel in New York and they have a great dog-friendly program. They get robes and room service for dogs. It’s just, it’s great to watch. And then the Lafayette in San Diego, I think it was recently transformed from a motel actually. I think it’s an independent, but they have a lot of great programming for food and beverage and pools and everything. And so I like looking at what events they have going on. Cassady Quintana: All right. There you heard it first, listeners. If you need social content inspiration, definitely go check those out. I’ll be checking those out after this too. Okay. what’s your favorite Remington campaign or post that you’ve done or that you’ve been a part of? Anneleise McEvoy: It’s actually happening right now. So Laconcia Key West is turning 100 this year. Nice. And I love it because, we layered so many different marketing strategies into the campaign. So we had a lifestyle photo and video shoot. And the video shoot was focused on reels where it compares vintage to now time. Actually, every week in July we are releasing, a different video. So that’s been fun. And then we had a couple weeks ago, we teased a social media giveaway. So they were established in 1926. So we teased this giveaway and we were giving away five lucky people, $19.26 a night rates. And so if they commented at the certain time that we posted, first five got this and of course we had blackout dates app, et cetera. But since we tease it, we got about 200 comments in the first minute. And so we had to be on the first five commenters and that was really fun. And they’re all staying in 2026. So it’s been a really fun 100-year campaign. That’s awesome. Cassady Quintana: Yeah. I wish I would’ve known about that. I would’ve tried to enter. Yes. Yeah, that’s awesome. I, I love that kind of stuff too, because that, I don’t know, that just adds another layer of personality beyond this day because it, it shows that you really care about that relationship with guests and wanting to do that kind of stuff. Also, 100 years is, is impressive on its own. Okay. What, what’s one piece of advice you’d give to a hotel that’s trying to grow its social presence? Maybe they’re just starting out. Anneleise McEvoy: I would say create those experiences. I would say if you have a ho- hotel happy hour and it’s just in a hotel bar and maybe you’ll Your branding is European. You make a European happy hour with a viral Aperol Spritz that people are going to take pictures of. Maybe it comes out in a cart. Maybe you train people to say a special word when they get this Apparel Spritz. It’s all about experiences on social now because that’s what you get, that’s when you get your user generated content. So it just makes sense. So create those experiences. Cassady Quintana: Love it. All right. Well, before we wrap up, I like to ask everybody, you know, kind of looking ahead to 2026, I can’t believe we’re already more than halfway through the year. It’s crazy. But what are some social marketing trends you’re seeing right now that hoteliers and other social media managers should pay attention to? Anneleise McEvoy: I think it’s actually going back to what hospitality means. I know we’ve talked a lot about people and experiences and everyone is talking about all of these trends, but it’s actually just saying, “Hey, we’re in the hospitality industry. Travelers are looking for not just a place to stay anymore. They’re not just putting their head on the pillow. They’re looking for a place where they can experience everything. They can walk to everything. They have all, they have a navigator at the front desk telling them what the closest d- destination spots. They’re curating that itinerary for them so they have to do no work. Our job as marketers, social media managers, content creators is to translate those experiences into content that makes someone think, “Hey, I wanna go there.” And then you can layer in all of the trends that people are talking about. But it’s really those, “Hey, I wanna go there,” moments that get you those bookings. Cassady Quintana: Yeah, for sure. Well, you’ve had great advice all this entire episode. I appreciate you taking time out of your day to do this. For our listeners, is there anywhere they can find you, connect with you, or Remington? Anneleise McEvoy: Yes, we have social media. Remington Hospitality is our handle on TikTok and Instagram and LinkedIn, so go follow them. And for me, Anneleise McEvoy on LinkedIn is great. Cassady Quintana: All right. Perfect. Well, Anneleise, thank you so much for joining me today. I had a blast talking to you and thank you everybody for listening to this episode and we will see you next time on the Social Success Series. Anneleise McEvoy: Thank you. Cassady Quintana: Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I am your host, Cassady Quintana, and we hope you enjoyed this episode.

Hour 1 of Baskin and Phelps

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients→ The three things worth auditing across your accounts and your clients' this week→ How to turn this into a specific, measurable service line you can put on your next proposalGet more information on the Google update hereJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________Vor ein paar Tagen habe ich in meine Facebook-Erinnerungen geschaut – und da war sie: die Story von meinem allerersten Reisevortrag, vorne auf der Bühne, mit meinem eigenen Start-up. Anfang Juli 2019. Genau sieben Jahre ist das jetzt her. Sieben Jahre Selbstständigkeit.Und das nehme ich zum Anlass, dir in dieser Folge meine 13 größten Learnings aus dieser Zeit mitzugeben – ungefiltert, mit allen Fehlern, Umwegen und Aha-Momenten. Vom Kinderzimmer meiner Oma mit 74 Euro auf dem Konto bis zu Gruppenreisen, Community und einem Business, das ich für keinen Vollzeitjob der Welt eintauschen würde.Ich spreche unter anderem darüber...warum Selbstzweifel ganz normal sind weshalb dein Umfeld über deinen Erfolg mitentscheidet wie du Fehler, Rückschläge und Veränderungen für dein Wachstum nutzt und warum du selbst dein wichtigstes Asset bist Eine Folge für alle, die ihr Business starten, weiterentwickeln oder sich endlich trauen möchten, ihren eigenen Weg zu gehen.

Why I Quit Social Media (Personally & Professionally) As a Former Social Media Manager and Life Coach This is not to guilt you to quitting social media. This is not to present myself as better than anyone else. This is my own personal experience: What a social media manager does Other uses I had for social media What I found it did to my brain How I took small steps towards truly quitting it What positive results were shown to me after doing this Enjoy this listen, take what you need & find encouraging and leave what you don't. Contact: helloannabarr@gmail.comwww.awkwardlyanna.com Philippians 4:7-8 NIV [7] And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus. [8] Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. Thank you for listening!

The Pour Over is a Christ-first, politically neutral news podcast. Every Monday, Wednesday, and Friday, we cover the day's biggest stories in ~10 minutes, and pair the biggest headlines with brief biblical reminders. We're hiring a Social Media Manager! Check out the role and apply here. Looking to support us? You can choose to pay ⁠here⁠. Get the free newsletter at⁠ thepourover.org⁠. On today's episode: Trump Declares Ceasefire With Iran “Over” Graham Platner Drops Maine Senate Bid Olympic Committee Lifts Ban on Russia Emmy Nominations Drop Sen. McConnell's Health In Question Egypt Complains World Cup Favors Messi Delta Launches “Basic Business” Class OpenAI Launches Most Powerful AI Models Thanks to our sponsors: Wild Alaskan: $35 off your first box | code: TPO Quince: Free shipping | quince.com/tpo HelloFresh: 10 Free meals + a Free breakfast for Life | HelloFresh.com/tpo10fm AdelFi: Apply for the Harvest Bundle |https://adelfibanking.com/pourover Upside: extra 25 cents back for every gallon on your first tank of gas | code: TPO LMNT: free 8-pack with purchase | https://links.thepourover.org/LMNT_Podcast Compelled Podcast: Listen now | CompelledPodcast.com Mosh: 25% off first variety pack + 20% off subscription | code: TPO25 Serving Orphans Worldwide: Give a gift to feed a child for a month | https://servingorphans.org/thepourover MORE FROM TPO: ⁠Free newsletter⁠ ⁠Watch TPO on YouTube⁠ ⁠Download the TPO App⁠ Unless otherwise noted, all scripture references are from the Christian Standard Bible (CSB) translation.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.Listen to learn→ Why social media managers need a second brain more than anyone else on the planet→ The boring setup step you shouldn't skip (but probably have)→ Why using AI in your business means you should be charging more, not less→ What goes into a second brain, and where to keep everything.

Avec Eva, head of social media, on a parlé de tout ce que contient le "SMM". C'est quoi la différence avec le community manager, ses journées type, l'évolution du métier, si ça recrutait... fin bref, tout plein de choses ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Hello and welcome to another episode of the Shame List Picture Show. On this episode, I am joined by Chris Sienko of the Deaf Crocodile team! Chris is the Social Media Manager for Deaf Crocodile, and if at any point you've seen some cool stuff on any of the Deaf Crocodile socials, you have Chris to thank for that. On top of that, he's also a podcaster and an avid film fan. We discuss all of his wonderful hobbies, how he curates his film watching and his work for Deaf Crocodile.Deaf Crocodile is a wonderful boutique Blu-ray label that brings an eclectic and passionate sensibility to their slate of films, collaborating with a network of like-minded curators and filmmakers from around the world. If you'd like more information, be sure to check out the episode we did with Dennis Bartok and Craig Rogers.On this episode, Michael and Chris will be discussing Brian De Palma's Blow Out, which has been on Chris' Shame List for some time. It's a wonderful discussion.Find more info on Deaf Crocodile at www.deafcrocodile.comBe sure to check out our Patreon at www.patreon.com/shamelistpictureshowEdited by: Austin ProctorProduced by: Michael ViersExecutive Producer: Austin ProctorTheme Music by: Austin ProctorOpening Narration by: Nick RichardsCredits Music by: Ten-SpeedLogo Design by: Amanda Viers

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________In dieser Podcast-Folge ist Garrit zu Gast – KI-Experte, Gründer der KI-Pionier Akademie und erster KI-Dozent Deutschlands. Gemeinsam sprechen wir darüber, warum KI unsere Arbeitswelt grundlegend verändern wird.Du lernst:Warum KI dir Zeit gibt, wieder mehr Mensch zu seinDer Unterschied zwischen KI-Anwender und KI-Architekt – und warum ein KI-Betriebssystem dein größter Hebel istWas hinter dem Paradigmenwechsel durch KI-Agenten steckt, die autonom ganze Arbeitstage erledigenWelche Fähigkeiten einzigartig menschlich bleiben – und dadurch wertvoller werdenWie du sicher mit KI-Agenten startest, ohne sensible Daten zu riskierenWenn du verstehen möchtest, wie du KI strategisch für deine Selbstständigkeit, dein Business und deine Zukunft nutzen kannst, dann ist diese Folge für dich

This Week:  Confessions Of Nonprofit Social Media Managers  Approval processes. Posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burn out, smart ways to use AI, and more. They're Keara Klose … Continue reading →

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)→ Why "I work with small businesses" isn't a niche, and the question to ask yourself insteadJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/ki-social-freelance-liveMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________In dieser Podcast-Folge ist Marius zu Gast. Marius baut sich in meinem Mentoring seit März 2026 seine Selbstständigkeit als Videoeditor und KI-Freelancer auf. Aus kleinen Nebenprojekten wurde in kurzer Zeit ein One-Way-Ticket nach Bali.In dieser Podcast-Folge erfährst du:wie Marius mit Videoschnitt gestartet istwie er als Overthinker mit Selbstzweifeln umgehtwie er mit KI seine Arbeit und Prozesse verändertwarum du nicht warten musst, bis du dich „bereit“fühlstWenn du darüber nachdenkst, dir mit einem Skill wie Videoschnitt, KI oder Social Media ein ortsunabhängiges Business aufzubauen, dann ist diese Folge für dich

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ //

Send us Fan MailIn this episode of Speaking Of… College of Charleston, College of Charleston marketing professor Kelley Cours Anderson discusses her latest research on burnout among social media managers and the pressures shaping digital marketing careers. The work, recently published in The Conversation as The hidden burnout crisis facing social media marketers, traces its origins to a student project in Anderson's social media class. The alumna's bachelor's essay on social media wellness helped identify the early themes that informed Anderson's research.As Anderson and her co-authors write in The Conversation, “For the people who run brand accounts on social media, the workday never really ends.”Drawing on interviews with industry professionals, Anderson explains how constant content demands, real-time engagement and the expectation to monitor trends make it difficult for social media managers to fully disconnect. Many spend significant portions of their day on social platforms, blurring the line between work and personal time. The conversation also explores the realities behind what is often seen as an entry-level role. Social media managers are responsible for a wide range of tasks, including content creation, brand voice, analytics, customer service and crisis communication, often with limited support. Anderson shares what students and aspiring professionals should understand before entering the field, including the importance of setting boundaries, managing expectations and developing both creative and analytical skills. Beyond the workplace, the episode highlights the often-invisible labor behind social media and encourages listeners to better understand the human impact of managing the digital spaces people use every day.Key TopicsBurnout among social media managersDigital marketing careersAlways-on work cultureSocial media job expectationsDigital wellbeingResources[Dis]Connect Collective AIC (American Influencer Council)Academic Article that The Conversation article is based upon.CofC + Global Day of Unplugging - CofC Unplug Week this Fall will be the last week of September 28thWe will screen Your Attention Please (date tbd - aiming for Mid-September)Recommend Summer Reading List:Attensity by The Friends of AttentionCareless People by Sarah Wynn-WilliamsHow to do Nothing by Jenny Odell

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.Hit play to hear:→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up→ What the latest research says about trust, and why your clients need a human face out front more than ever.→ The simple rule everyone should adopt for using AI→ Three things every social media manager should start doing with AI right now (none of them is technical)Useful links:Using AI to write your processesGet your 2027 Atomicon tickets (see you in Manchester?)Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠Warteliste für dieContent-Pipeline:https://warteliste.soulcialful.de_________________________________________Manchmal braucht es nur einen kleinen Anstoß, um alles zu verändern. In dieser Folge teile ich, warum dein aktuelles Leben erst der Anfang ist — egal wie alt du bist. Warum es für Wachstum nie zu spät ist und wie du durch Mut, Ausprobieren und Selbstvertrauen dein wahres Ich findest.Du erfährst, warum Trial & Error mein bester Lehrmeister ist und wie jede Erfahrung mich weiterbringt — egal ob Erfolg oder Niederlage. Warum persönliche Entwicklung und neue Perspektiven so viel verändern können.Wenn du gerade nach Klarheit suchst, etwas in deinem Leben verändern willst oder einfach den Mut für den ersten Schritt brauchst, ist diese Folge für dich. Es ist dein Leben — also warum nicht jetzt starten?Viel Spaß mit dieser Folge — und ganz viele Momentimpulse.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real reason people were so invested in these launchesJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

For years, business owners have been told they need to post more, engage more, and spend more time on social media.But what if that's the wrong strategy?In this episode of Show Up Better, CJ Williams shares why he believes many business owners are wasting time, energy, and money chasing social media metrics that rarely translate into real business growth.Drawing from his experience as a business owner, content producer, and podcast creator, CJ breaks down three reasons why relying heavily on social media may be keeping you stuck in a cycle of constant content creation without lasting results.You'll learn:Why social media posts have an incredibly short lifespanThe "feast or famine" problem created by content-driven lead generationWhy likes, followers, and engagement don't automatically lead to salesHow search engines, websites, and long-form content create lasting authorityWhy being discoverable matters more than being visibleThe difference between entertainment content and authority-building contentIf you've ever wondered whether all that time spent posting is actually worth it, this episode will challenge the way you think about content marketing.Key Takeaways✅ Social media content is temporary.✅ Engagement is not the same as revenue.✅ Businesses need discoverability, not just visibility.✅ Search traffic often converts better than social traffic.✅ Long-form content compounds over time.✅ Authority comes from being found when people need you.Mentioned in This EpisodeShow Up Better PodcastPodcast TitansQC AmplifiedConnect With CJIf you're looking to build authority through long-form content, podcasting, interviews, and strategic content systems, visit:PodcastTitans.comDiscover how one conversation can become weeks of content that continues working long after it's published.Quote From This Episode"Real authority isn't measured by likes and followers. It's measured by how easy it is to find you when someone needs your help."

Should cartoonists hire a social-media manager? Brad and Dave discuss the pros and cons of outsourcing social media and ultimately argue that most creators should handle it themselves. They explain why social media is an extension of a creator's voice, how direct engagement provides invaluable feedback about audience-building and marketing, and why improving your promotional skills makes you a better cartoonist overall. Along the way, they discuss shyness, self-promotion, audience growth, and the dangers of trying to be everywhere at once online. Topics Covered • The ComicLab newsletter and the “Five to Grow On” feature • Whether cartoonists should hire a social-media manager • Why social media is part of a creator's artistic voice • The value of learning promotion instead of outsourcing it • Why creative people often resist marketing and business skills • How marketing skills can improve artistic skills • The dangers of trying to maintain every social-media platform at once • Brad's “2-2-1” approach to social media • Platform-specific posting strategies and why one-size-fits-all promotion fails • Social-media feedback as a tool for improving your work • Shyness and discomfort with self-promotion • The “lipstick on a pig” problem: when promotion can't compensate for weak work • Why making a great comic remains the most important marketing strategy • Dave's upcoming Reddit AMA and his Hugo Award nomination • Using award nominations as promotional opportunities • Hugo Awards promotional support versus other industry awards • BlueSky starter packs and audience growth • Why cartoonists should do more cross-promotion • Whether creators should put award nominations on book covers • How long to keep promoting a completed comic project • Managing inventory and promoting older books • Long-tail sales and evergreen products • Using older books as bonuses, stretch goals, and loss leaders • When it makes sense to retire promotional efforts • Whether different creative projects need separate Patreons, newsletters, Substacks, and social-media accounts • The benefits and drawbacks of splitting projects into separate brands • Cognitive load, burnout, and managing multiple audiences • Using separate platforms to measure the success of different projects • When creators should keep projects under one roof and when they should branch out You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The future of Marketing? It starts with being social-first.  In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead.  This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is everywhere right now, and so is the advice telling you to use it to replace your social media manager entirely. In this episode, Andrea gives her honest, unfiltered take from someone who uses AI every single day inside her agency: what it genuinely does well, where it falls short, no matter how sophisticated your setup, and the one thing AI simply can't replicate, no matter how good your prompts are.IN THIS EPISODE YOU WILL LEARN→ What AI is actually useful for inside a social media agency and where it has to hand back to a human→ Why AI plus a non-marketer is not the solution you think it is→ The real reason so much content looks the same right now and what your audience is craving instead→ Why AI will replace some social media managers and exactly which ones are safe→ What experienced strategic thinking gives your content that no AI tool can replicateLINKS MENTIONEDBook a content shoot (Illawarra businesses, June only): https://r0zov660ttj.typeform.com/to/khP778b4 Follow Andrea on Instagram: https://www.instagram.com/andreamareecreativeENJOYED THIS EPISODE?If this episode made something click for you, take a screenshot and share it on your Instagram stories. Tag @andreamareecreative so I can celebrate you.If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you.ABOUT INSTAGRAM FOR BOSSESI'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promotion is the formula that actually converts, how ManyChat uses comment automations to drive massive engagement (and why their followers trigger keywords even when they're not asked to), and how she manages YouTube and Instagram with a lean but structured team workflow built inside Asana. The conversation also gets into AI and where it actually fits in a social media workflow — as a brainstorming partner and efficiency tool, not a replacement for the creativity that makes content stand out. Sarah also shares her framework for evaluating what's working, from watch time and engagement rate to iterating on hooks that consistently outperform. If you're a social media manager trying to grow a B2B brand without sounding like every other brand account, this episode is packed with actionable perspective.Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

Martin Stummvoll, Social Media Manager with the Dublin Arsenal Supporters Club, on Arsenal winning the Premier League.

(Episode 250): The AJ Ewing Era has officially begun and the New York Mets hold bragging rights in New York after a Subway Series win over the New York Yankees. Hector Beauchamp and Subway To Shea's Anthony Rivera discuss it all!Hector Beauchamp is the Social Media Manager, On Field Journalist & Content Creator for Latino Sports. He also is the Creator and Founder of Uptown Sports TV and Host of Yanks Morning Brew!____________________________________________Hector Beauchamp on X: https://x.com/projectnerdHQ Yankees Morning Brew on X: https://x.com/YanksBrew Uptown Sports TV on X: https://x.com/uptownsportstv Latino Sports on X: https://x.com/LatinoSports____________________________________________Follow on X, Instagram, & Tik Tok: @SubwayToSheaSubscribe on YouTube: https://www.youtube.com/@subwaytoshea

Host Bill Calkins is catching up with different people in the professional horticulture space and find out a little bit about their careers, passions, journeys in the world of plants and much more. He sent each potential guest a list of 12 questions and they picked four to answer and discuss. This episode, Bill is joined by Samuel Di Rito, a grower and social media manager at Collier's Greenhouse & Garden Center, a third-generation family-owned business in Jackson, Georgia. Follow Collier's on Instagram @colliersgreenhouse Here are the four questions Samuel selected: Q: What was your first exposure to horticulture and how did you feel, react, respond?  Q: What's something about professional horticulture that annoys you and how would you change it? Q: What advice would you give to a young person considering pursuit of a career in horticulture? Q: What do you love most about your job? This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.  

Drop us a message!Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do.In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it, how she balances staying true to Hotel Chocolat's brand identity while adapting content, tone, and cultural references for American consumers, and what she's learned about translating brand storytelling across cultures without losing what makes the brand disctinct.We also explore the role social media plays in building both awareness and emotional connection from day one when entering a new country, and why getting that balance right is critical for long-term brand equity.Plus, Social Media Manager Lucy Torrance from the Giraffe Social team joins us for the news segment, where we tackle one of the most debated topics in marketing: how to effectively balance brand building with performance-driven campaigns, and why the strongest strategies integrate both rather than treating them as separate disciplines.You can contact Grace directly by emailing grace.noice@hotelchocolat.com, as well as follow Hotel Chocolat on Instagram, Facebook, and TikTok at @hotelchocolatusa. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

The Sacred Sanctuary Podcast Instagram: @sacredsanctuarypodcastJonathan's Instagram: ⁠⁠ @tumtumsongDavid's Instagram: @k1mdavid00:00 - start 09:00 - What prompted YOU to be in Youth Ministry? 26:00 - What kept us grounded in our identity in Christ while leading Youth? 43:12 - Walking in Community 53:10 - The struggle of boasting with David Kim 01:01:40 - How do we not stay prideful while watering the next generation? 01:30:00 - What is Kintsugi?01:34: 40- Advice to Youth PastorsHi y'all, this is Jonathan, who is typing this. I remember when I first asked Rai and David to be on the podcast to share their perspectives and personal journey regarding youth ministry. My hope for listeners, especially youth preachers, as they listen to this episode, is that they are aware that we are literally all in this together. I was personally convinced to talk about this topic because one of the main reasons was that I haven't seen much exposure to youth ministry. Not only do you have 1 perspective, but 3. Obviously, the main goal for this channel is to be peacemakers for the kingdom, and to do that is to stand on God's truth, yet simultaneously have some real and difficult conversations or questions. I hope this helped you in some sort of way, and I'll catch y'all next time. Peace:)See you all on August 1st with the 23nd episode of Season 2:) Our mission at The Sacred Sanctuary Podcast is: Matthew 5:9: " Blessed are the peacemakers, for they shall be called the Children of God.See you all soon, and catch you on August 1st with Episode 23Please don't forget to like and subscribe :)TO WATCH THE PODCAST ON YOUTUBE: / @jonathanysong For business inquiries / Ad placement: email: thesacredsanctuarypodcast@gmail.comCheck The Team Instagram Out: Host/Producer:@jonathanysonggSound Operator: @nahtand_Social Media Manager: @nahtand_ and @alyssashealyVideographer: @zeke.barrera | @nahtand_ | @alyssashealyEditor: @tumtumsong | @zeke.barreraTo listen to this podcast, check it out onSpotify: ⁠⁠⁠⁠https:⁠//open.spotify.com/show/0AWYKLt...⁠⁠⁠Apple Podcast:⁠ ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast...⁠⁠Music by Epidemic SoundsLink:⁠ ⁠⁠https://www.epidemicsound.com/⁠⁠

Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business.In this video:✨ The exact client math behind a $100K social media management business✨ Why offering fewer services actually makes you more money✨ The lean tech stack and business structure that keeps things simple✨ How to stop overcomplicating your path to six figures✨ The permission slip you didn't know you needed

Gigio Rancilio"Vite digitali"Storie, domande e strumenti per restare umani.Avvenire / Vita e Pensierowww.avvenire.itwww.vitaepensiero.itDai social all'intelligenza artificiale, dall'identità online alle nuove forme di informazione e disinformazione: il digitale modella ormai la nostra vita. Ma quanto conosciamo i meccanismi che lo regolano? Partendo da spunti di attualità, il giornalista Rancilio ha indagato per anni rischi, opportunità e trasformazioni culturali che la tecnologia introduce nella società contemporanea. Il volume, che nasce dallo sviluppo di una rubrica curata sulle pagine di «Avvenire», raccoglie i nuclei più significativi di queste riflessioni, organizzandoli per temi – come ad esempio il rapporto genitori-figli, i social e le guerre contemporanee, le solitudini online – e affiancandoli a testi inediti, capaci di misurare la rapidissima evoluzione della scena digitale negli ultimi anni. Ne emerge una guida ricca di consigli, riflessioni e strumenti per genitori, insegnanti ed educatori; una mappa lucida e accessibile di ciò che stiamo diventando mentre viviamo sempre più immersi nel digitale.Luigi "Gigio" Rancilio, già caposervizio della redazione spettacoli, è stato a lungo Social Media Manager del quotidiano «Avvenire». Agli albori di internet ha cofondato e diretto RockOnLine, il primo sito di informazione musicale. È oggi formatore e divulgatore di comunicazione e cultura digitale, con particolare attenzione ai giornalisti, agli educatori e al mondo cattolico.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.IL POSTO DELLE PAROLEascoltare fa pensarehttps://ilpostodelleparole.it/

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode the Team talks about Dan's fancy shirt, Egg Timer News, the Satori YouTube channel, and how your job is almost certainly safe from AI. Links for this episode:Satori Graphics - The ULTIMATE Graphic Design Guide for 2026TourboxHost, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor  - Dan Lawson

Today on the Comic Crusaders Podcast, Al Mega sits down with Caitlin Brasel, Social Media Manager and Proofreader for Blue Frog Den Comics, to talk about the chilling Webtoon horror series There Are Houses in the Woods. We dive into indie comics hustle, horror storytelling, social media strategy, proofreading nightmares, and what it takes to build fear one panel at a time. Indie comics fans—this one's for you! Visit the website at: https://www.webtoons.com/en/canvas/there-are-houses-in-the-woods/list?title_no=1048185 Follow on social on: Instagram: @bluefrogden.comics Bluesky: @bluefrogden Ko-Fi: @bluefrogden Thank you for Watching / Listening! We appreciate your support! Host: Al Mega Follow on Twitter | Instagram | Facebook: @TheRealAlMega / @ComicCrusaders Make sure to Like/Share/Subscribe if you haven't yet Rumble/Twitch: ComicCrusaders YouTube: / comiccrusadersworld Visit the official Comic Crusaders Comic Book Shop: comiccrusaders.shop Visit the OFFICIAL Comic Crusaders Swag Shop at: comiccrusaders.us Main Site: https://www.comiccrusaders.com/​​​​ Edited/Produced/Directed by Al Mega

In this special episode of the Social Success Series Podcast, host and Travel Media Group Brand Ambassador, Cassady Quintana, sits down with the Brand Social Media Manager at Arlo Hotels, Dino Jevric, so discuss the ever shifting landscape of social media and how hoteliers can optimize their digital presence on platforms like Instagram, TikTok, and booking sites. Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello everyone, and welcome back to another episode of the Social Success Podcast, a Suite Spot Podcast powered by Travel Media Group. I’m your host, Cassady Quintana, and today we’re gonna be talking about the importance of having an authentic social media strategy. Joining me today is Dino Jevric, Social Media Manager at Arlo Hotels. Dino, thank you for joining me. Dino Jevric: Thank you for having me. So excited. Cassady Quintana: Yeah, me too. So, to start, tell us a little bit about your role, maybe some of your history and how you got involved at Arlo Hotels. Dino Jevric: Yeah, so, I’m the social media manager at Arlo, so I lead social media brand wide, across multiple properties and outlets. And basically my role sits at the intersection of brand content and performance. So, from day to day, as you probably know in social, it’s a different challenge every day. There are some days where I’m working on the production side of things. Some days I’m working on planning performance on other days. So it’s a constant mix of creative and analytical work. And I think ultimately in my role, I’m not just focused on making things look good, I’m focused on how our content actually influences our guests journey. And that’s all the way from discovery to conversion. And kind of how social plays a role in every step of that process. So that’s basically my role at large. And yeah, that kind of sums it all up. Cassady Quintana: Yeah, no, totally. That’s awesome. And kind of, we’re seeing this evolution of social media. So in your experience, how are you seeing how people are discovering hotels through social media now versus maybe how we used to through Google or OTAs? Dino Jevric: I think that there’s definitely a very, very big shift of how people have been discovering hotels, especially in recent times. You know, historically people have always gone to, you know, straight to Google and asked, you know, best hotels in X area, right? Or they go straight to the OTAs, like TripAdvisor and stuff to find out what people are saying and, you know, different reviewers and stuff. But I think that now what we’re really seeing is that people are using social media in its place, and they’re using social media as a search engine, and people are turning to platforms like TikTok or Instagram to, you know, examine their options and see what hotels look like in real life and hear experiences of what it’s like to stay there. And not only are we like, and that’s only from, you know, the top of the funnel, what we’re really used to seeing, but we’re now actually seeing it move down further into the funnel into actual booking behavior. So with platforms like TikTok where they recently integrated booking.com and Expedia directly into the app, it’s allowing viewers to book without ever having to leave the platform. So they’re discovering hotels there, they’re seeing what the hotel stay is like, but then they’re also now a lot of the opportunity to book through these apps. And on top of that like we’re seeing this gap between OTAs and social media really closing, Expedia did a report recently where they found that 80% of travelers still use OTAs,at some point in the booking journey. However, social media isn’t falling far behind with nearly 60% of travelers also using social media in their path. So I think that we’re really starting to see that gap shorten, and yeah, that’s kind of what the future of social media with the travel industry is where it’s going. Cassady Quintana: And it’s kind of crazy to see because those integrations, like you mentioned with Expedia on Instagram, booking.com, on TikTok, like how quickly that happened and how quickly it’s gonna continue to happen. So I always think about hotels that aren’t on social media all, or still haven’t bought into how important social media is, and like how far they’re falling behind, and it’s just gonna continue to get worse. So as we see that kind of shift happening, what do you think hotels should be thinking about the most when they’re starting to plan their social media content for the upcoming month? Like, what’s really important and what should they keep in the front of their minds? Dino Jevric: I think ultimately hotels need to realize that social media is more than just a marketing channel. I think, you know, historically social media has just been a place for hotels to kind of post pretty photos and, you know, showcase the spaces in their hotels. But I think that content is now moving away from being aspirational. And it needs to, now, because of this introduction of being able to book on these platforms, it needs to now be way more informative and decision driving. So, you know, instead of those static, you know, luxe polish content and photos, hotels need to invest in reality. And that’s a really big thing that we’ve been doing at Arlo, is really showcasing the hotel from a real standpoint and really showcasing the experience that you get before you even step onto property. So yeah, in the end, the hotels that are really gonna win are the ones that are treating social as a bridge between inspiration and conversion, rather than just a place to post content. Cassady Quintana: Absolutely. I agree. And I kind of like this shift in Instagram, right? When Instagram first came out, it was super, you gotta add a filter, it’s gotta be the perfect shot. Like it needs to look its best. And now it’s the total opposite because of AI and because of all this fake things we’re being fed, Instagram’s kind of reverting back to, well, no, we wanna see real people. We wanna see real events, we wanna be able to see ourselves in those experiences. So kind of what type of content do you think is performing best when people are in that discovery phase or when they’re actively looking for somewhere to stay? Dino Jevric: I mean, the answer is very, very obvious. I think it needs to feel real. The type of content that you need to be showcasing is stuff that feels real. You know, no one really wants to see another photo of, you know, a perfectly made bed. No one wants to see, you know, those still life images of, you know, your lobby. People really want to know what the experience actually looks like rather than just a polished version of it. And I think targeting concepts like a day in the life, or even like taking people around the neighborhood are different ways that people can showcase that and that brands can really capitalize on these things. We’ve implemented this a lot at Arlo and we’ve seen like very sizable results from it. So yeah, I think that that’s really the key is kind of just showcasing the real side of hotel content. Cassady Quintana: Yeah, it’s interesting ’cause some of the properties we work with here at TMG, it’s like they have these wonderful photos that are, you can definitely tell they had a photographer come and take these photos, right? And we’re like, that is so great for your website, but this is not gonna move the needle on social media, right? This, there’s nobody in this photo that’s, it’s empty, it’s an empty room, it’s an empty lobby. Like that’s not how your hotel feels on a regular basis. So how can we make that feel better? And, you know, sometimes we’re implementing AI, Hey, can you add a person at the front desk? Or we’re finding ways to make it feel a little bit more real. So I wanna shift gears a little bit, and you know, another part of your role is you’re managing multiple properties within one brand. So what do you think is like the biggest challenge for people that are in that kind of position? Dino Jevric: I think personally the biggest challenge for me, I mean, managing the social for all these different properties is a challenge within itself. But I think that personally the biggest challenge for me has always been balancing those different voices and personalities. For those who are not familiar with the Arlo brand, we are lifestyle hotel brand with seven properties in the United States. We have four in New York, we have a Chicago location, Miami and DC which is newly opened. And all these properties really shine in their own way. Williamsburg is known for its nightlife, Miami, it’s known for its leisure and laid back vibe. DC is known for his its historical perspective. So we really wanted to find a way to make all of these brands unify under this umbrella social media account, but then also just showcasing what makes each property unique. And that was a really big focus for me when I joined Arlo was kind of trying to build that consistent brand voice. And I think that’s where a lot of hotels, especially hotels that are managing more than one property, tend to struggle a lot, is kind of protecting the individuality of each location and really making location shine. And there are some brands that, you know, venture in the way in the path of creating different accounts for different locations. And I think that for us, the number one thing was, you know, Arlo is a brand, Arlo is a community at its highest point Arlo is, it’s more than just separating properties. It’s all about Arlo as a brand. And I think that’s something that each property does withhold, but they each showcase it in their own way. So yeah, I just, I wanted everything to feel cohesive and not copy and pasted. So yeah that would be the biggest challenge. And I think that we’ve definitely succeeded in that. Cassady Quintana: Well, I don’t wanna make you give away any of your secrets at Arlo, but how do you find that balance between the brand voice, but also letting each property still show some of their personality? Dino Jevric: I think, and I think the number one thing that people would think about is, you know, that there has to be some sort of like guideline. There has to be like this of rules that we have. You know, you can’t talk about this about in regards to this hotel, you can’t do this in regards to this hotel. And I think that it’s not, it’s less about strict, a strict set of rules and it’s more about a framework. There are things that stay consistent across the board. You know, when we’re talking about a brand, like, the service that we provide is consistent. The community that we cater to is consistent. And there are things that do change each property, like I mentioned, like we have Williamsburg that is very historically known for its rooftop parties, for its nightlife. And we’d like to cater to that. However, when we have a property like Miami who also does activate and does have these nightlife events and stuff, we find that we’d like to talk about that and we’d like to, to capitalize on that, but we gotta do that in another, in a different way because of the difference in personality. So the consistency comes from the foundation, but the personality comes from the location. So that’s kind of what that balance is and what makes the content feel both cohesive and still authentic in each space. Cassady Quintana: Oh, I love that. That’s awesome. And I feel like a lot of hotels, ones that we’ve talked to, they understand the importance of social media, but a lot of the time they get stuck because they feel like they’ve already talked about every single, every single thing there is to talk about their property, right? We’ve already posted about our rooms, we’ve already posted about our pool, we’ve already posted about our events, but I feel like a lot of the time hotels forget that their hotel is just one small part of a person’s trip where their experience and there’s a lot of things happening around the hotel, right? So do you guys ever tailor content differently depending on the location, which you touched on a little bit, or the audience for that specific property? Dino Jevric: Yeah, I mean, we do it all the time. I think that’s a really big part of our strategy. Like I said, each location has a different audience. It different expectations, different reasons people are staying there. In Midtown we probably have a lot of people who are staying, it’s their first visit to New York, it’s in a very central location. You’re, you know, minutes away from 42nd street or minutes away from Madison Square Garden. So that could be a reason that people are staying in Midtown. But then when we have, you know, our other New York City property, Williamsburg, people say there are a lot for leisure, people say there are a lot to experience the nightlife aspects. So there are lots of different demographics that we’re targeting and different reasons that people are staying there. So our content needs to reflect that while the brand does remain consistent, the way we’re bringing it to life on our social media is really tailored to the audience that we’re trying to reach. So yeah, we’ve done this in a different, in different ways of showcasing the different locations on our property, on our social media accounts. And I think that we’re doing a great job in that. Cassady Quintana: And I think even beyond just the location, there’s a lot of opportunity for hotels to partner with other local businesses or the culture that’s in that area. So for you and for Arlo Hotels, how important is it to highlight that local neighborhood or that culture in the social media content? Dino Jevric: I mean, Arlo is always culture first. I think that for us, it’s really, if you go on our social media, you’ll understand what I’m talking about. We really do put culture and the community at the forefront of everything that we do. And I think that it’s an essential part of our social strategy there. People aren’t just booking a room, people aren’t, I always say Arlo isn’t just a place that you rest your head at the end of the day. It’s not just a place that you come to crash and stuff like that. You know, we have so many activations, we have so many cultural moments happening on property. So ultimately people are booking our locations for an experience. And if you aren’t showcasing the neighborhood and culture, you’re really leaving out a huge part of that decision making process. So to kind of work on that and to kind of capitalize on that, we developed a series that we do on our social media called ,Know the Neighborhood. And that’s our way of bringing that concept to life. So we basically take our followers throughout the neighborhood of our different properties, and we showcase boutiques in the area, monuments in the areas, sightseeing, attractions in the area, and try to really highlight these different neighborhood gems and, and spotlights so that people can actually picture what their stay would look like beyond the hotel itself. So at the end of the day, like as much as we’d love to just showcase the hotel, I think that the neighborhood does really add a different element to that. And I think that a lot of brands need to really be focusing on that as well. Cassady Quintana: I absolutely agree. I feel like that’s something hotels forget a lot about. Again, like you said, it’s not just a place you’re laying your head at night. That’s just a small piece of your experience and it’s even important for people that may be from that area. I love that. Know Your Neighborhood series you guys are doing, because I live in Florida, I haven’t been to your property in Miami, but I would love to watch and I’d love to learn more about the area, especially if I ever do go down there and visit. Like now I feel like I know what to expect and I don’t feel as nervous. And it’s comforting to feel like you know, what the property’s gonna be like and the area too, because it can be overwhelming, especially you guys in New York, like those properties, that’s a lot. New York is a lot. So if you can feel a connection to the property, connection to the area before you even go, you’re already, you know, five steps ahead. So shifting gears a little bit, are there any trends right now? I love to talk about trends in social media because I feel like we could talk about something right now and in a few weeks it’s gonna be something new. So what trends are you noticing in hospitality, social media right now? Dino Jevric: I think a trend that is here and is here to stay, and that is really shape reshaping the social landscape in terms of hospitality, is showcasing authentic human content. And I know people might be thinking like, that’s not necessarily a trend that isn’t like, you know, a fast moving pace moment. But I think that when it comes to trends in social, in hospitality, social media, that is one of the biggest that people really do miss out on because they’re really focused on what’s culturally happening in… And that doesn’t, that, you know, that doesn’t mean that brands shouldn’t focus on what’s happening in culture and really honing in on that. I am someone who loves going off of all these different cultural moments and what people are talking about. But I think the real big general trend that we should be following is showcasing authentic human content, things that people can connect to, things that people can emotionally connect to. Dino Jevric: I think that on social media, a big issue is that we find trouble in emotionally connecting to content, which is why it’s hard for people to then book a hotel. So yeah, that’s really the key there, so doing things from showcasing your team, going behind the scenes of a big moment or event that you’re doing on your property, interviewing your GM or guest experience team, these are all things that people are really drawn to and that really promote the au authenticity and story driven moments that give them an inside look into your brand and how it actually operates. And something that we’ve actually done recently is we launched a Behind the Door series where we take our audience into these big brand moments and these behind the scenes, restaurant openings and living room gallery installations, and it really builds a connection between a brand and an individual before they even stay with you. And I think that it’s definitely important now that we are in Arlo’s tenure anniversary, that we’re leaning into this even more and bringing people closer to the brand through things like behind the scenes content and social first campaign. So really excited about, things that are coming within the next year, but this is something that we’re really, really, using as the backbone to our social media strategy. Cassady Quintana: Oh, I love that. And it’s awesome. It’s kind of the same thing I mentioned of, if you feel like, you know, the area or the property, you’re already five steps ahead. But beyond that, if you feel like you resonate with the people that work at that property, I talked about, previously in a webinar I did that, I went to resort in Mexico last year and I stalked their social media. And when I got there, I feel like I already know, I already knew the people that works there, even though I had never met them. But because that property was so adamant on posting their people, because your people is what makes your property special, right? You could have the most beautiful hotel, it could be having, it could have the most stunning amenities, but if your service and your people don’t match up to that, the experience falls short. So I love that you guys are doing that. I feel like people first is the way to do social media because of course we’re gonna connect with real people other than just a still image of an empty room. So kind of as we wrap up a little bit, I love to ask all my guests this, if you could give hoteliers that are trying to improve their social media right now, one piece of advice, what would you give them? Dino Jevric: I think that the biggest piece of advice that I would give is really focus and hone in on the ever shifting landscape that is social media. You know, social landscape is always shifting and you really need to be shifting alongside of it. It’s important to stay curious. It’s important to be culturally aware and have your finger on the pulse of all things that are happening within the hospitality industry. But it’s also important to not get too comfortable with one approach of social media. I think more importantly though is really focus on content that’s actually valuable to your audience, and not just visually appealing. I think going back to what we were talking about in terms of people just, or brands just posting images of a bed, images of an empty lobby, it’s really not driving people to your hotel. It’s probably driving them away because they really can’t connect to that. And I think that if you consistently create content that makes someone say, I could see myself staying here, or I could really see myself enjoying this experience, you’re really already ahead of most brands. So those are two pieces of advice that I would really give that are really, really important to succeeding in hospitality, social media. Cassady Quintana: I love that. And previous, you mentioned Arlo’s coming up on its 10 year anniversary. First of all, congrats to you and to the team. That’s such an awesome place to be. It’s super exciting. Do you have anything you can share with us, maybe some exciting campaigns or announcements coming up? Dino Jevric: Yeah, I mean, it’s been a long time coming. We’ve really developed as a brand over the past 10 years and we’ve succeeded in so much. But yeah, this year is our 10 year anniversary. We have amazing, amazing, amazing offers coming very, very soon. I’m pretty sure that they’re probably gonna be launched by the time this is posted, so I’ll just go ahead and talk about them. But for social specific, we’re actually launching a 10 year throwback drop. So you’re gonna be able to stay like it’s 2016 and we’re gonna be dropping $100 same day rooms every day from 10 to 11:00 AM hotel local time for those that are in different areas. But yeah, that’ll be happening every day for the rest of the year. We’re partnering with some huge social media partners to kind of get this campaign going. So yeah, I’m just really excited to see where that goes. Yeah, the brand is really happy with where we are. We owe it to the community. We owe it to the people who have been loyal guests and people who we continue to welcome every day. And yeah, we’re just really, really happy to be in this position celebrating 10 years, with you guys. Cassady Quintana: As you should be. That’s an awesome place to be and it’s super exciting. We’ll make sure we stay up to date on everything you guys are launching. So Dino, thank you so much for joining. For our listeners that are here, where can they find you? Dino Jevric: Well, you can find me. I actually just launched a new newsletter, called the Pickup Report and where I dissect what’s happening in social media, specifically within hospitality, and I dissect topics like the one that we discussed today from a creative and performance perspective. So you can find that on substack and LinkedIn. But personally, you could find me on LinkedIn, first and last name. Be happy to connect with all of you. And yeah, if anyone has any questions or anything, I’d love to discuss. Cassady Quintana: Absolutely. Well, thank you Dino, again for joining me. This is such a valuable conversation and I hope our listeners get something out of it. But thank you for taking the time to join me today. Dino Jevric: Thank you so much for having me. Appreciate this opportunity. Cassady Quintana: Perfect. And thank you to all our listeners. We will see you next time on the Social Success Podcast. Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group, our editor isBrandon Bell, with Cover Art by Bary Gordon. I’m your host Cassady Quintana, and we hope you enjoyed this episode.

Host Richie Tevlin and Co-Host Evan Blum talk with Jose Manchola and Scott Novick of Alternate Ending Beer Co., a brewpub in Aberdeen, New Jersey built inside a former movie theater. Scott is the co-founder and owner, who honed his brewing skills at Other Half Brewing in Brooklyn and was named InsideHook's 2026 Brewery of the Year. Jose, known as @YankeeRunner77, is the brewery's Social Media Manager, a craft beer content creator, and the founder of Melesa's Wings, a cancer fundraising campaign that has mobilized over 20 East Coast breweries to raise funds for Memorial Sloan Kettering's Cancer Research Center.   https://www.alternateendingbeerco.com @aebeerco @yankeerunner77 _____________________________________________ THANK YOU TO OUR SPONSORS!: The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Patrick McDonald Email: pmcdonald@paddymaccpa.com 267-566-4077 - Licensed CPA Norris McLaughlin P.A. https://norrismclaughlin.com/ted-zeller Ted Zeller Email: tzeller@norris-law.com (484) 765-2220 - Liquor Attorney _______________________________________ EPISODE NOTES: Mentioned Breweries Horus Aged Ales - Oceanside, CA Tree House Brewing - Charlton, MA Troon Brewing - Hopewell, NJ Creature Comforts Brewing - Athens, GA Other Half Brewing - Brooklyn, NY Trillium Brewing - Canton, MA Kane Brewing - Ocean Township, NJ Carton Brewing - Atlantic Highlands, NJ Wayward Lane Brewing - Schoharie, NY Hudson Valley Brewery - Beacon, NY Finback Brewery - Brooklyn, NY The Seed: A Living Beer Project - Atlantic City, NJ Icarus Brewing - Epi 85 - Brick, NJ Human Robot - Epi 10, 15, & 62 - Philadelphia, PA Equilibrium Brewing - Middletown, NY Saurez Family Brewery - Hudson, NY North Park Brewing Co - San Diego, CA Sgraffito Beer - Epi 92 - Philadelphia, PA The TEST Brewery - Brooklyn, NY Esker Hart Artisan Ales - High Bridge, NJ Wild East Brewing - Brooklyn, NY Schilling Beer Co - Littleton, NH Hill Farmstead Brewery - Greensboro Bend, VT Space Cadet Beer - Epi 22 - Philadelphia, PA Mentioned People Sam Cox ‘Mr. Doodle' - Famous Artist Kyle Harrop - Founder at Horus Aged Ales Lisa Haney - Beer Can Illustrator Steve Grodzinsky - Assistant Brewer at Alternate Ending Beer Sam Richardson - Founder of Other Half Brewing Matt Monahan - Founder of Other Half Brewing Andrew Burman - Founder of Other Half Brewing Ken Correll - Epi 15 - Co-Owner of Human Robot Brendan Arnold - Head Brewer at Alternate Ending Beer Jason Goldstein - Epi 85 - Owner of Icarus Brewing Craig Melvin - American Broadcast Journalist Dave Portnoy - Founder of Barstool Sports Will Guidara - American Restaurateur & Author Larry Horwitz - Director of Brewing at Crooked Hammock Brewery Danny Meyer - American Restaurateur & Author Emily Crosby - Events Planner at Alternate Ending Beer Hillary Barile - Manager at Rabbit Hill Farms Ben Clayton - Founder of The TEST Brewery Bob D'Angelo - Owner of Esker Hart Artisan Ales Lindsay Steen - Co-founder of Wild East Brewing Brett Taylor - Co-founder of Wild East Brewing Jan Havránek - Global Sales Director of Lukr  What We Drank? Mount Doom Rauchbier | 4.9% Alternate Ending Beer Co. --------------------- The Royal Rug Pilsner | 4.8% | Mittelfrüh Alternate Ending Beer Co. --------------------- My Only Friend Imperial Stout | 9.8% Alternate Ending Beer Co. --------------------- Re-Animator Lager | 5.2% | Saaz Shine Alternate Ending Beer Co. (Collab w/ Horus Aged Ales) --------------------- Cottonmouth Session IPA | 4.0% Alternate Ending Beer Co.  _______________________________________   STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Caroline Callicutt, Social Media Manager, National Center on Sexual Exploitation, talks about their Dirty Dozen list that includes Meta CEO Mark Zuckerberg. Shrines and Wonders takes us to Castel Gandalfo, and Joan Lewis checks in from Rome. Plus, Fr. Robert Spitzer visits to discuss his research on the Shroud of Turin.

BIG UPDATE: The brand new 2026 Creativ Rise Pricing Calculator is here! As always: completely for free! If you're a photographer, filmmaker, content creator or SMM & struggle with how to price your work - start using this tool here.What is your pricing strategy?If it's merely based off the photographer down the street, a low day-rate, or just going with your gut and hoping for the best - this episode (and new tool) is for you.In this episode, Joey walks through the exact pricing framework creative entrepreneurs use to charge confidently for brand photography, wedding packages, UGC content, and social media management retainers using the Creativ Rise Pricing Calculator - which you have access to, completely for free.Most photographers and filmmakers are undercharging - not because they lack confidence, but because they never had a real starting point. So every quote becomes a guess. You borrow a number from a competitor, hope it sounds reasonable, and spend the rest of the project wondering if you left money on the table.This episode fixes that. Joey breaks down the math behind pricing creative services and walk through their completely rebuilt free Pricing Calculator for 2026 - a step-by-step tool built for wedding photographers, brand creatives, UGC creators, and social media managers.

So you're a social media manager... now what? Let's talk about career growth for social media managers so you can decide what's next! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260313_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Work with me on your thought leadership content strategy: https://www.jamesandpark.com/authority-on-autopilot

Thinking about using Notion to run your social media management business? Watch this review first.I tested Notion for two months inside my own workflow to see if it could replace my task manager, planning system, and content calendar. And while it's one of the most powerful free productivity tools online, there are a few limitations social media managers don't talk about enough.In this video, I'm breaking down my honest review of Notion after using it with real client work. We'll cover the free plan, the steep learning curve, why templates completely change the experience, and the biggest reason Notion might not be the all-in-one solution social media managers are looking for.Because when you're managing client work, your systems matter. The fewer tabs, tools, and workflows you need to juggle, the easier it is to execute consistently.

What is being a social media manager in 2026 REALLY like? The latest study from Metricool dives into the pros and cons of being a social media manager. Check out the full study here: https://metricool.com/social-media-well-being-report-2026/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_2026-smm-study_en&utm_content=audio&utm_term=q1Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Book a coaching call with me: https://www.latashajames.com/coaching

Brian sits down with life coach and motivational speaker Valorie Burton to talk about what it really takes to endure pressure — and come out wiser and stronger on the other side. Valorie breaks resilience down into a learnable, diagnosable system: adaptive skills (what's happening inside you), protective resources (what you can draw on), and preventive measures (the proactive choices that reduce future stress). In the second part of the podcast, Anna Buffini, Buffini & Company's Social Media Manager, (and Brian's daughter) asks Valorie questions previously submitted by Buffini clients about the challenges they're currently facing. YOU WILL LEARN: How to build a resilience system with adaptive skills, protective resources, and preventive measures. A simple process to interrupt rumination and replace unhelpful thoughts with strengthening ones. How to discern when to grit and when to quit — the difference between “hard” and “burdensome.” MENTIONED IN THIS EPISODE: The Brian Buffini ShowRules of Resilience: 10 Ways Successful People Get Better, Wiser, and Stronger, by Valorie Burton NOTEWORTHY QUOTES FROM THIS EPISODE: “We also need resilience when the opportunity is in front of us...it's also necessary for success.” — Valorie Burton “What a system also does is it helps you diagnose — where you could strengthen elements of your system that would lift you to the level where you need to be.” — Valorie Burton “The most important adaptive skill to have is thought awareness.” — Valorie Burton “When you start saying different things to yourself, it results in different choices and different actions.” — Valorie Burton “Coach yourself with that question — “What am I saying?' Write it down. Write down the most persistent thought.” — Valorie Burton Hosted on Acast. See acast.com/privacy for more information.

Here's my step-by-step plan for becoming a social media manager an earning your first $5K a month! Join the Social Media Management Accelerator: https://courses.latashajames.com/courses/smmaThanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260227_latasha-james_sign-up_en&utm_content=video&utm_term=q1Try HoneyBook FREE for 7 days + 30% off for your first year: http://share.honeybook.com/latasha 

Today's show features: Margaret Henney, Vice President of Marketing at CoVideo Taylor Mazock, Social Media Manager at Cavender Auto Group Jason Espin, Automotive Technician at Benzel-Busch Motor Car Lauren Clarke, RV Sales Assistant at Airstream of South Florida Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. CoVideo – Covideo is the leader in video lead response, helping dealerships convert more internet leads into appointments and vehicle sales through fast, personalized follow-up. Dealers using Covideo consistently see stronger engagement, higher appointment rates, and more vehicles sold. With AI-powered innovations coming soon, Covideo is continuing to help dealers move faster and win earlier in the sales process. Visit https://www.covideo.com/ to learn more. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683