Podcasts about Priming

In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom. Mind Pump Fit Tip: Here's the key to LONG-TERM fitness success, hard things will make you the happiest. (2:04) Sal started another movement! (17:29) Shout out to The Cheese Shop in Carmel, CA. (20:28) The FDA is a racket! (25:13) We don't choose supplements because they are cheap! (32:29) Sal's ultimate dad hack. (36:33) Who's the strictest father out of the Mind Pump crew? (39:11) Going down the conspiracy theory rabbit hole. (43:28) Public Goods goes the extra mile to align with their values. (56:20) Shout out to @JailhouseStrong on Instagram. (57:06) #ListenerLive question #1 - Are the sets in the MAPS Programs total sets or are they working sets? (59:20) #ListenerLive question #2 - Will a 21-day detox ruin my metabolism? (1:10:11) #ListenerLive question #3 - How should I start back into the MAPS programs with my goal of building muscle in mind after being so low volume for a couple of months? In what order should I do the programs I have? (1:21:35) #ListenerLive question #4 - Coming off a stint of heavy-weight training, could you recommend an approach to take me thru the next few months/year of programming? (1:28:50) Related Links/Products Mentioned Ask a question to Mind Pump, live! Email: live@mindpumpmedia.com Cyber Monday Sale: ALL MAPS Fitness Products & Bundles 60% off!  **Promo code CYBERMONDAY at checkout** (Code expires Friday Dec. 2nd) Visit Paleo Valley for an exclusive offer for Mind Pump listeners! **Promo code MINDPUMP15 at checkout for 15% discount** Visit Public Goods for an exclusive offer for Mind Pump listeners! **Receive $15 off your first Public Goods order with NO MINIMUM purchase** Mind Pump #1792: The Secrets Of Happy People With Arthur C. Brooks Home | The Cheese Shop Inc. Telefèric Barcelona | Authentic Spanish Restaurants FDA Releases Final Guidance on Enforcement Discretion for NAC FDA Halts NMN Supplement Approval, Citing Pharmaceutical Potential The FDA's cozy relationship with Big Pharma - American Thinker Mind Pump #1945: How To Formulate A Supplement That Works With Shanais Pelka Visit Organifi for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP at checkout** MKUltra - Wikipedia Operation Mockingbird - Wikipedia Watch Orgasm Inc: The Story of OneTaste | Netflix Mind Pump #1480: How To Find Peace & Meaning Amid Chaos With Bishop Robert Barron Visit NED for an exclusive offer for Mind Pump listeners! Priming Exercises You Should do Before Lifting Weights – Mind Pump Blog Dr. Cabral Detox MP Holistic Health Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Arthur Brooks (@arthurcbrooks) Instagram Alex Hormozi (@hormozi) Instagram Mike Matthews (@muscleforlifefitness) Instagram Bishop Robert Barron (@bishopbarron) Instagram Jailhouse Strong (@jailhousestrong) Instagram Dr. Stephen Cabral (@stephencabral) Instagram

Today's episode is all about the pain of paying. This episode originally aired as number 59 in August of 2019. It was formed from a paper I had found and researched before I started doing interviews on the show. I had never met or really considered connecting with the author of the main paper I reference in the episode, Ofer Zellermayer (this paper was his doctoral dissertation). In addition to having an episode on this, I included a full chapter on the pain of paying in my first book, What Your Customer Wants and Can't Tell You which came out in May 2021.  Well, funny enough, in October of that same year, he reached out to me! He said that he had gone to search something related to his paper and found the podcast episode so he dropped everything to listen! He approved of it (phew!) and reached out to connect, which is such an awesome thing. I'm always amazed at the power of the podcast and all the relationships and connections that have come from it over the years. Remember what I said last week in episode 238 about reciprocity? Business is a long game, give freely and you will be amazed at how great things can be.  Anyway, you may be wondering why I chose this episode for today's refresh. For one, with the holidays upon us and just finishing up Black Friday, Small Business Saturday, and Cyber Monday here in the states, it felt like a great time to talk about the pain of paying. Buying things can feel like physical pain, and it is important to know that, but not go too over the top to compensate for it. Deals and discounts abound this time of year, and people buy differently when they are shopping for gifts. It is all interesting stuff to keep in mind as you consider your own buying this holiday, and any sales you may be running for your business. It felt like the perfect time to refresh this episode for you. Show Notes: [00:38] Today's episode is all about the pain of paying. [02:57] Buying things can feel like physical pain, and it is important to know that, but not go too over the top to compensate for it. Deals and discounts abound this time of year, and people buy differently when they are shopping for gifts. [04:21] Buying things isn't all fun and games and the process of paying for things can actually cause pain for many people.  [06:14] Everyone experiences some level of pain of payment in various scenarios and those conditions tend to be pretty universal. Context is incredibly important when it comes to the pain felt making a payment.  [07:09] Melina shares the reasons and continuums that impact the pain felt in a payment. [09:30] The brain loves a story. This story can impact the pain felt by paying. [12:28] Price is not about price. Everything that comes before the price matters much more than the price itself.  [13:57] When the pain of paying is too much, people who don't buy things that they need or want because it is too difficult to give up money are called tightwads. Those who spend too much too easily and do not feel an appropriate amount of pain before or during the spending process are called spendthrifts.  [16:58] Being a tightwad is different than being frugal. Frugality is rooted in joy when saying money.  [19:16] 60% of people are unconflicted, 25% are tightwads, and 15% are spendthrifts. Your biggest challenge is overcoming the 25% who are tightwads.  [20:08] Tightwads are most sensitive to framing adjustments so that is where you can make a difference. Tightwads can have a difficult time paying for things with cash so make it easy to pay with a credit card. [22:17] The pain was found to have less of an impact when buying what is considered virtue products than vice products. It is important to know what category your product falls into when you are looking at how to frame your message.  [23:46] One of the big issues for spendthrifts is that they do not account for or intuitively understand the opportunity cost at the moment when they are getting ready to buy or they want to buy things.  [25:52] Everyone will feel some sort of pain when paying. It is your job as the person selling to figure out what the buyer needs, what would benefit them the most, and then present it to them in a way that will have the last pain felt so they can actually enjoy spending the money.  [27:39] For your business, think about how people interpret what they are getting. If it was not their choice are there some other areas where you can help them feel like they did make a choice so there is less pain felt in the experience?   [31:26] When the pain of paying isn't felt as much it doesn't impact the experience as negatively.  [33:51] In some ways, you are making the loss and pain much more prevalent, reducing usage by consumers, and impacting the overall experience.   [35:29] The payment that is triggering pain doesn't have to be from money, it can be time as well.  [37:36] When consumption and payment are coupled together, you experience pain as you consume, it has a certain level of pain and joy associated. When you uncouple them, you experience each item separately which can increase each unless you implement them properly.  [40:03] The pain of payment can be removed when the payment is taken care of before consumption.  [42:12] “Strong buffering and hence reduced the pain of paying occurs when the consumer can directly connect the costs in terms of money with the benefits in terms of product or service. The ability to associate costs and benefits is just as important in physical pain.” [44:26] The pain of paying was potentially completely eliminated when it was given as a gift. [45:06] Melina's closing thoughts [45:26] The fact that we think about gifts differently than something we need — and that we want to spend LESS on the things we functionally NEED is so interesting. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer How Customers Think, by Gerald Zaltman Alchemy, by Rory Sutherland Engaged, by Amy Bucher Marketing to Mindstrates, by Will Leach Top Recommended Next Episode: Get Your D.O.S.E. of Brain Chemicals (episode 123) Already Heard That One? Try These:  Framing (episode 16) Priming (episode 18) What is Value? (episode 234) Mental Accounting: How To Make Your Money Math Work For You (episode 56) Partitioning How to Raise Your Prices (episode 77) The Truth About Pricing (episode 5) Focusing Illusion (episode 89) Decision Fatigue (episode 132) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  https://www.researchgate.net/publication/280711796_The_Pain_of_Paying The Red and the Black: Mental Accounting of Savings and Debt The Pain of Paying Tightwads and Spendthrifts: An Interdisciplinary Review

Jessica Winne is a BCBA who came to us to talk about OBM and performance feedback, which is a topic we want to dive deeper into. Jessica received her master's degree in behavioral analysis from the University of North Texas and her thesis was on how to give corrective feedback. Towards the end of her program, she took on more of an OBM focus. A lot of people in management positions are prepared for tasks like creating structures and giving feedback, as it's easy to become more focused on the content and our to-do lists. When we're thrown into a managerial role, people start looking towards us for feedback and training, which can be confusing without the proper tools and guidance.Jessica shares why the “feedback sandwich” doesn't always work, as the learner is going to focus on the negative feedback anyway and doesn't focus on what to do differently. It's good practice to prime our learners with expectations so they can perform well and are more receptive to feedback, and the same process should be applied to our staff. Creating a learning environment versus a punishing environment is key as well as providing ample opportunity for trainees to practice so they can implement new skills. We also discuss the role emotions play in receiving feedback, how feedback can make or break a staff culture, and the importance of rapport.What's Inside:Why the “feedback sandwich” doesn't work.Why it's important to set proper expectations to set staff up for success.The role emotions play in feedback.How feedback impacts staff culture.Mentioned In This Episode:HowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on InstagramJess on FacebookJess on InstagramJessWinne88@gmail.com

It's about to get real nerdy, folks. We at No-Till Growers have always wanted to bring in more of the research and science from someone who really understands it. Natalie Lounsbury, herself, is a no-till and cover crop RESEARCHER at the University of New Hampshire, a legitimate scientist, and you may remember her from the Priming for Production Podcast series on soil organic matter. Go back and listen to it if you haven't already, it's one of our favorite things on the internet. Ever. In this mini-interview, she and I get into how the Serial podcast series changed her approach, her experience/research background, and how I should probably apologize to diakon radish. Her first contribution to the series will be next Monday. You don't want to miss it, it's a heavy subject, but one we as growers could all use a little science lesson on. As always, our work is powered by the folks who support us every month over at patreon.com/notillgrowers, you can pick up a copy of The Living Soil Handbook if you don't have one already, as well as a No-Till Growers hat (yep, back in stock and shipping now), and you can ask you questions or share your insights into ecological market gardening on our brand new forum at notillgrowers.community.chat

Today's episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. For me, it is natural to give first and I enjoy being generous. I don't recall the specific names of the love languages, but nurturing relationships is something that matters a lot to me (or whatever they call it) and would definitely be one of mine.  I have seen time and time again how this comes back so much bigger when you give first and don't just do it to get stuff in return.  Life and business are a long game. It is so much better to be giving and generous up front and know that things will work out and take care of you eventually. This is also why I had last week's refreshed episode about the brainy benefits of gratitude and why I always talk about reciprocity around the holidays and why this episode, which originally aired as number 23 of the podcast, was an obvious choice for me to refresh for you today. This is also leading into Friday's brand new episode which will look at nonprofits and how generosity and giving and behavioral economics are the same and different when we step outside the typical customer/company relationship and into charitable giving. Now…let's dig in on reciprocity (which is much more than just free gifts). Show Notes: [00:39] Today's episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. [01:21] Life and business are a long game. It is so much better to be giving and generous up front and know that things will work out and take care of you eventually. [02:49] Reciprocity is what happens when someone gives you something (whether you want it or not, whether you value it or not) and you feel obligated to give them something in return.  [04:03] Melina shares one of her favorite examples of reciprocity from The Big Bang Theory.   [05:44] Our brains tend to overvalue the gifts we are given and compensate in a way that exceeds the value of the original gift.  [08:42] The gift of kindness and a little effort goes a long way.  [09:20] Reciprocity presents itself in many ways but there are three categories: the free gift, the small ask on the path to something bigger, and the big ask to get something more realistic.   [09:44] The free gift is a little something that is given freely and helps make you a little more endearing in the eyes of the recipient.   [12:37] Another way to give out free gifts is with samples.   [15:17] Reciprocity and free gifts are often used when asking for donations. [17:44] Other examples of free gifts are sales or discounts.   [19:05] Discounts will often cost you more so use them sparingly and with a lot of strategy.  [22:16] Be of service to other people; reciprocity is a key reason why.    [22:55] The next category of reciprocity is a small ask to get something bigger.   [25:56] What is the gift you can give that can encourage businesses to donate later? What you want to do is ask for them to perform a small and simple task they are unlikely to refuse. Then when you come back for a donation they are more likely to say yes.  [28:47] Getting someone to say yes once to something small increases the likelihood that they will say yes again.   [30:06] In the last category you start with a big, ridiculous, or even unreasonable ask to make the thing you actually want to ask for seem more reasonable and appealing by comparison.  [30:57] Melina shares about a study on a university campus asking for volunteers.  [34:38] If you are going to use the big-then-small tactic it should be the same person both times and you should do them really close together. One obvious place to use this tactic is in negotiations of any kind.  [36:06] Melina shares a story about setting rates and pricing.  [39:02] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini Stumbling on Happiness, by Dan Gilbert What Your Customer Wants and Can't Tell You, by Melina Palmer Happier Hour, by Cassie Holmes You're Invited, by Jon Levy Top Recommended Next Episode: Gratitude or Happiness: Which Comes First? (episode 236) Already Heard That One? Try These:  Framing (episode 16) Priming (episode 18) How to Set, Achieve & Exceed Brainy Goals (episode 70) How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian (episode 107) Anchoring & Adjustment  (episode 11) Relativity (episode 12) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Do Lead Magnets Work and Do You Need One? (episode 3) How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins (episode 103) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The power of yard signs II: Escalation of commitment Compliance Without Pressure: the Foot-in-the-door Technique Need to Set Rates? Find Your “Resentment Number” Reciprocal Concessions Procedure for Inducing Compliance:The Door-in-the-Face Technique A Fresh Wave of Marketing: An Intentional Approach to Marketing for Visionary CEOsSweetening the Till: The Use of Candy to Increase Restaurant Tipping Poll Reveals Who Are the Best, Worst Tippers

Priming your sphere by engaging and making people feel special VirtuDesk affords you the opportunity to focus on what you do best. Spend more time on revenue-earning activities and less time on things you can delegate. https://bit.ly/Virtudesk-BAM To learn more, download this free ebook: How Do I Hire A Virtual Assistant? https://brokeagentmedia.lpages.co/how-do-i-hire-a-virtual-assistant/

In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain. As you will hear about in the episode, they are a father and son team with very different backgrounds, so it is incredibly interesting to see how they came together to write this really incredibly interesting book. I became acquainted with Doug and Dave through Bob Cialdini, who emailed me saying that this team from ASU had a new book out that he found to be fascinating and thought I would too. That was, of course, enough endorsement for me, and after some due diligence, I quickly confirmed that this was a book that was a great fit for the podcast. Doug and Dave have stories of a young Bob Cialdini as well as "Danny Kahneman" in their book as they share examples of how our brains have adapted (or not) while the world around us has changed dramatically and how that matters to all of us in life, and of course in business. You don't want to miss this!  Show Notes: [00:46] In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving Modern Problems with a Stone-Age Brain.  [03:06] Dave and Doug share their backgrounds and how they found themselves writing a book together. Dave's background is in film production. [04:20] Doug is a social psychologist.  [05:59] Social motives are actually primary. We have basic needs like hunger and thirst and as we get a little older we start to become concerned with protecting ourselves.  [07:58] Organisms are designed to reproduce. So human beings go through the same basic phases as other animals. You develop your body, develop your social relationships, and then you find mates.  [10:25] The seven motives are basic resources (food and shelter), self-protection, affiliations or friendship, gaining status, finding and choosing a mate, maintaining romantic relationships, and kin care.  [12:04] There are some places in which our ancestral motives serve us well and there are others in which they serve us really badly.  [14:20] Melina recommends Guns, Germs and Steel by Jared Diamond and  Evolutionary Ideas by Sam Tatam (previous guest on The Brainy Business).  [16:06] Stimulus control is incredibly important and you can control your environment to support what you want to do.  [18:00] You should never strive for perfection because you are always going to feel disappointed. It is really hard for us to balance all seven motives.  [21:11] We can only prioritize 1-2 of the motives at any given time.  [23:34] We can take small steps and do a little in each of these categories and when we do them they tend to make us feel healthier.  [25:25] Their book-writing process was to go for a walk in the morning and talk about the ideas they were going to write that day. After working and writing alone during the day when they took an evening walk they almost always came up with solutions to the problems they had found in the morning.  [28:05] They really enjoyed the process and learned a lot.  [29:58] Figuring out ways to present things in a way that is ethical is really important too.  [32:22] There is something really interesting about ideas that come from dialogue.  [33:11] What about applying this in business? Start by asking how your business can fill the seven fundamental motives for your customers and employees. [35:07] The thing you might think your brand is about might not actually be the only way to convey your message. Think about what your brand conveys and what you really want it to convey.  [37:48] You can ask yourself, “How can this job satisfy my motives?” You will do better on the job if you walk in and regularly consider, “How can I satisfy the motives of my co-workers and bosses?”  [39:38] Public compliments are one of the best things leaders and coworkers can do and it is a really effective thing.  [40:59] Learning people's names is one of the classic ways to give a little bit of affiliation and status.  [43:45] Work-life balance is a big thing for both finding, keeping a mate, and parenting.  [45:04] Stick to lifting people up and always giving them more status. Give them more autonomy and time also.  [48:40] Human beings are designed to not be selfish, but to help other people. The best thing you can do for yourself is to help others.  [50:49] Melina shares her closing thoughts.  [51:24] Often, a simple reframing of your message can make all the difference in the world, and understanding the things that will motivate our stone-age minds to act -- even in this modern world -- is so, so useful in finding messaging that sticks. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Solving Modern Problems With a Stone-Age Brain, by David Lundberg-Kenrick and Douglas Kenrick Influence, by Robert Cialdini Guns, Germs, and Steel, by Jared Diamond Evolutionary Ideas, by Sam Tatam What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Tessa:  Dave on LinkedIn Doug on LinkedIn Dave on Twitter Doug on Twitter Top Recommended Next Episode: Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Already Heard That One? Try These:  Anchoring & Adjustment (episode 11) Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science (episode 204) Precommitment (episode 120) The Overwhelmed Brain & Its Impact on Decision Making (episode 32) Time Discounting (episode 51) Framing (episode 16) Priming (episode 18) Peloton: A Behavioral Economics Analysis (episode 86) Herding (episode 19) Unity (episode 216) Social Proof (episode 87) Apple Card: A Behavioral Economics Analysis (episode 42) Do Lead Magnets Work and Do You Need One? (episode 3) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Solving Modern Problems Website Maslow's Hierarchy of Needs Pick Three Zombified Podcast

When all is said & done, and we've sat with the 10,000 joys and 10,000 sorrows so many times that the commentary has run its course, what can we do but be grateful?Grateful for the law, and that our democracy held up one more time. Grateful for whatever bounty we have. Grateful for whatever peace we have.And, grateful for seeing, over and over, that this being human isn't easy; that all difficult things will pass, one way or another.

Are you choosing how you respond to events? What would it look like if 100+ people banged on your door first thing in the morning when you woke up? How do cups of coffee that are either hot or cold affect your behavior?It comes down to priming.Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus. These stimuli are often conceptually related words or images.Daily Morning Priming by Tony Robbins https://www.youtube.com/watch?v=faTGTgid8Uc&ab_channel=TonyRobbinsMake sure to check out my updated website https://zeuswithbruce.com/Connect with me on LinkedIn https://www.linkedin.com/in/bruce-dasilva/Find me on Instagram at @zeuswithbruceDirectly contact me at coachbrucedasilva@gmail.com

Today's episode is all about the brainy benefits of gratitude. At the end of the year, I always like to do episodes about reciprocity, gratefulness, happiness, and planning…and this year is no different. One thing that is new this year, is that we have two episodes a week including our Tuesday refreshes so this episode from November 2019 on the brainy benefits of gratitude gets another day in the sun. I really enjoy this episode as it looks at the difference between happiness and gratitude and how they might not work the way we think they should (which you will of course learn all about in the episode today).  Here's something to think about as we start the episode: Do you have to get what you want to be happy? Is synthesized (or manufactured) happiness the same as natural happiness? What is best for your overall psyche and those around you? Keep that in mind as you listen, and share your thoughts with me on social media! Show Notes: [00:39] Today's episode is all about the brainy benefits of gratitude. [01:55] Gratefulness and reciprocity have an important thing in common, a tie that can bond them together which is a feeling of happiness and joy. Doing things for others or giving things away can make you feel happier.  [04:09] Our brains systematically misjudge what will make us happy.  [05:36] Dan Gilbert tells about how people don't know what will make them happy. One of the most important things the human brain does is allow to synthesize the future, imagine what is to come, and predict how we should act for the best possible outcome.  [06:29] Natural happiness is a product of getting exactly what you want.  [06:41] Synthetic happiness is what we get when we don't get what we wanted. Synthetic happiness, not getting what you want but still being happy about where you are is just as enduring and every bit as real to the brain as if you got exactly what you wanted or thought you wanted.  [09:36] A fascinating example using Monet paintings to show how our preferences change. You can be grateful, appreciate things, and have them make you happier even if you don't remember going through the process before.  [10:09] We think we will be happier if we have more options or choices but there is such a thing as too much choice. Freedom to choose is the opposite of happiness.  [11:20] Those who were stuck and had no room for deliberation after the fact were much happier than those that had the option to ruminate. Those who were stuck had no reason to ruminate and counterfactualize and were considerably happier. [13:00] Not getting what you want can make you just as happy or happier than if you had gotten what you set out for. Synthesized happiness is the same as natural happiness. Lots of choices and opportunities to ruminate are a recipe for unhappiness.  [14:23] Gratefulness goes first.  [15:07] The benefits of gratitude filtering can impact all areas of your life in a positive way. When you are filtering for gratitude you are resetting the way your subconscious is looking at the world around you.  [16:50] It is important to write gratitude by hand when you can. Writing things by hand has tons of benefits.  [17:41] One reason writing by hand does all these things is because it forces you to slow down and be thoughtful. Your brain pays more attention to things you write down.  [18:38] Gratitude can also improve relationships. Sharing the good makes it easier to share the bad allowing for growth and progress together.  [20:08] It is time to filter for gratitude and start writing what you are grateful for. [20:12] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Stumbling on Happiness, by Dan Gilbert The Paradox of Choice, by Barry Schwartz The Happier Hour, by Cassie Holmers Tiny Habits, by BJ Fogg Good Habits, Bad Habits, by Wendy Wood Top Recommended Next Episode: Paradox of Choice: Why More is Less (episode 171) Already Heard That One? Try These:  Reciprocity (episode 23) Get Your D.O.S.E. of Brain Chemicals (episode 123) The Littery - Interview with CEO Michael Manniche (episode 75) Counterfactual Thinking (episode 68) Prefactual Thinking (episode 71) Expect Error: The "E" in NUDGES (episode 39) Priming (episode 18) How to Set, Achieve & Exceed Brainy Goals (episode 70) The Power of Habit (episode 22) Framing (episode 16) Confirmation Bias (episode 102) Focusing Illusion (episode 89) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Surprising Science of Happiness Dan Gilbert TED2004 What Does It Take To Be Grateful? In Praise of Gratitude 5 Reasons Writing by Hand Is Good for the Brain and for Well-Being Three Ways That Handwriting With A Pen Positively Affects Your Brain 9 Incredible Ways Writing By Hand Benefits Our Bodies And Brains How Arianna Huffington, Tony Robbins and Oprah Winfrey Use Gratitude as a Strategy for Success

Have you ever wondered why infomercials still exist, even when they're only seen by a very small number of viewers? How can it be worthwhile for companies to invest so much time, money, and resources into producing an infomercial only to have it air during the extremely late or early morning hours when most people are still sleeping?  Even in the age of on-demand movies and despite the small viewership - infomercials are still a widely used marketing strategy because of their effectiveness. And their effectiveness is largely due to the concept of “Show and Tell” – showing customers what they'll get and selling the product to the customer… even before the presenter asks for the sale. This week, I explore how hypnosis professionals can offer hypnotic demos to get new clients. I explain how using demos can help you break a potential client's prior expectations about hypnosis while simultaneously introducing new ones. I explain why the key to successfully turning your audience into paying clients is to get them to interact with you during your presentation. I also share strategies you can use to amplify the environment and location of your presentation. Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/  “The more you have them interacting during the presentation, the more you have them interacting after the presentation.” - Jason Linett ●     Using demos as a way to break prior expectations and introduce new ones●     The impact of using a lectern at a free hypnosis demo●     Getting the crowd to interact with you during the presentation●     Leaning on your past success and the success of your profession●     Amplifying the environment and location of your presentation●     How to effectively use PowerPoint slides in your hypnotic demo Resources Mentioned: ●     Podcast Episode: Session #270 - Priming with Hypnotic Convincers ●     ICBCH Train-the-Trainer Program●     Podcast Episode: Session #1 - The All-Positive Pre-Talk●     Google Scholar●     The Velvet Rope Strategy Join our next online certification course… wherever you are in the world!●     https://WorkSmartHypnosisLIVE.com/  Get an all-access pass to Jason's digital library to help you grow your hypnosis business: ●     https://www.hypnoticbusinesssystems.com/ Get instant access to Jason Linett's entire hypnotherapeutic training library:●     https://www.hypnoticworkers.com/ If you enjoyed today's episode, please send us your valuable feedback! ●     https://www.worksmarthypnosis.com/itunes ●     https://www.facebook.com/worksmarthypnosis/ Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!●     https://www.facebook.com/groups/worksmarthypnosis/  Want to work with Jason? Check out:●     https://www.virginiahypnosis.com/call/

Vor über 5 Jahren ist dieser Podcast gestartet, daher gibt es für alle treuen Hörer und Hörerinnen ein Geschenk! :) Zusätzlich spreche ich über die Macht der Umgebung. Wie beeinflussen uns Kleinigkeiten in unserer Umgebung (positiv)? Das und viel mehr erfährst Du heute in dieser kurzweiligen Podcast-Folge. :) **Marians Telegram-Kanal** https://t.me/selbstbeeinflussung **Das neue Hörbuch von Marian** Mit Selbstcoaching zum persönlichen Erfolg 2: Smarte Gewohnheiten aufbauen: https://www.feiyr.com/x/gewohnheiten Die **Online NLP-Practitioner-Ausbildung** - Einstieg jederzeit möglich - findest Du hier: https://www.landsiedel.com/ch/nlp-ausbildung/online-practitioner-ausbildung.html Die kostenfreien **Online-Abend-Seminare** Alle Online-Abend-Seminare: https://marianzefferer.at/webinare Online **NLP-Seminare und Ausbildungen** https://www.landsiedel.com/at/nlp/nlp-online-lernen.html **---Audio-Training: Mit Selbstcoaching zum persönlichen Erfolg---** https://secure.affilibank.de/marian/index?product=30690 Gutscheincode: Podcast **Einzelcoaching** Du hättest gerne ein **Coaching** mit mir? Dann schreib mich unverbindlich an - info@marianzefferer.at - und ich werde Dir genau beschreiben, wie ich Dich bei Deinem Thema unterstützen kann. **Mein YT-Kanal** https://www.youtube.com/channel/UCJ0KBLoXExddO6_SVKBj5kQ (Am besten gleich ein Abo dalassen ;) **Mein kostenfreier 3-tägiger Audio-Kurs** Werde Gestalter Deines Lebens: https://marianzefferer.at/werde-gestalter-deines-lebens Der **Blog** mit allen Folgen: https://marianzefferer.at/blog Intro gesprochen von Sonja Gründemann: https://sonja-gruendemann.de/

Clifton Mitchell, Ph.D., is an international clinical trainer and keynote speaker with love for teaching and over 30 years of training experience. Engaging empathetically with clients is a big part of therapy, but it is essential to incorporate targeted strategies to achieve maximum improvement. In this episode, retired professor Clifton Mitchell continues his discussion on maximizing the benefits of therapy sessions by targeting the subconscious and using specific language. Tune in this week to learn how Mitchell's methods can reprogram bad habits, dissatisfaction in life, or general frustration by using neurology to intentionally target triggers and reprogram the mind. Resources Mentioned In This Episode:  Clifton's Website Priming: Programming the Mind for Habit Change and Success Effective Techniques for Dealing with Highly Resistant Clients Clifton Mitchell's Course Use the promo code "GORDON" to get 2 months of Therapy Notes free Join The PsychCraft Network Today! Launch Club Be A Podcast Guest The Practice of Therapy Community

I am bringing you some of the most exciting news I've had in a long-ass while. For the first time ever, I'm opening up a coaching training certification, and it's with my co-conspirator, partner, and teacher of all teachers, Melissa Tiers.We're here together this week to give you a little taste of what you can expect in the training and the revolutionary power of the unconscious mind. Find links to everything you hear in this episode, to the certification, and to Melissa's other work here: https://www.simonegraceseol.com/216

In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency. He is a behavioral economist and pricing expert with more than 10 years of experience in applying behavioral science commercially. He is the creator of the System 3 Methodology (which we will talk about a lot in today's episode) as well as being the author of The Psychology of Price, and a frequent speaker at academic and industry conferences. That is actually how Leigh and I met in person -- while we were both speaking at IIEX Europe in Amsterdam this past summer. We had been connected on LinkedIn prior to that, and it was so great to chat in person a bit, and then follow up after for a virtual coffee, which of course led to this episode. My conversations with Leigh really got me thinking about what I believe, what I'm familiar with, and what it might mean to open up and consider how...things might not be exactly as they seem. So, what I encourage you to do as you listen to today's episode, especially if you have been familiar with behavioral economics and behavioral science for a long time, is to be open to this idea. Be open to something that goes against what you believe to be true and wonder, "What might that look like?" I think if you allow it to be, this is one of those ideas and episodes that will really stick with you for a long time -- and I love that! Show Notes: [00:39] In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency.  [03:02] Leigh shares his background and more about who he is. He describes himself as a mathematician above anything else.  [04:29] He realized there was something in the world about how people were buying and it wasn't logical or rational.   [06:20] There were two directions he went after learning about behavioral science. One was pricing because he felt there was a gap in the market with helping businesses set their pricing.   [08:15] Second was that world of what is going on inside the head and what our imagination is made of. This really fascinated him.  [09:27] When it comes to pricing, first understand the value that you are providing as perceived by the customers. Then look at the alternative routes to solve the same problem and how much those cost.  [11:43] What is it worth to the customer to solve this problem and how can you capture as much as possible of that value?   [14:49] You are not your ideal client or customer, so how much you would pay for the thing is not how much the person who needs your services would pay. You often undervalue it.  [16:26] One thing that attracted Leigh to economics was the idea of being able to use math to model human behavior.  [19:12] When you are using a linear path to predict something complex, you are going to end up in a difficult spot.   [21:44] We have to be building, growing, and changing as the field of behavioral science is moving forward.   [24:19] System 1 thinking is fast, automatic, and unconscious - things that really are a gut reaction. System 2, the deliberate mind, is meant to be logical and calculating.  [25:05] There is another kind of thinking that is not captured by either one, and that is the thinking we typically do when we are daydreaming or watching a movie. It is the activity of imagination.   [27:12] Leigh calls this other type of thinking System 3.    [29:25] Melina reads the story from a paper he wrote to help us better understand System 3. In the story, what we are experiencing doesn't have the logic of System 2 and it is not a learned reaction in System 1.  [31:34] We as humans can generate imaginary emotions and imaginary sensory feelings.   [34:20] If you want to understand people's real experiences, you have to allow them to bring in all of the accidental influences that occur in real life and the different places that their minds can wander to.  [36:02] There can be real value in how the imaginative process can be useful to brands.  [38:11] Choices are important, but narratives are just as important.   [40:48] By uncovering the existing connections in people's heads we can show brands how to tap into those stories and play their own part in that customer's narrative.  [43:07] By uncovering how people really perceived their client's product they were able to help them tell the right story in their marketing that was consistent with the story that the people already had and wanted.  [44:45] You have to understand who you are talking to and what it is you want them to do.  [47:41] People need to find ways and the right stories to help them through this challenging period, but brands also need to be able to find how they can play a part in customers' stories even in these challenging times.  [48:35] Melina shares her closing thoughts. [49:30] I don't know if there is a System 3 for sure, and what the field might adapt to in the coming years, but it is so cool to realize that we are on the forefront of something amazing. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Psychology of Price, by Leigh Caldwell Branding That Means Business, by Matt Johnson and Tessa Misiaszek Blindsight, by Matt Johnson and Prince Ghuman Nudge, by Richard Thaler & Cass Sunstein Predictably Irrational, by Dan Ariely Connect with Leigh:  Leigh's Website Leigh on Twitter Leigh on LinkedIn Top Recommended Next Episode: Leveraging the Power of Prefactual Thinking (episode 232) Already Heard That One? Try These:  Status Quo Bias (episode 142) Questionstorming at KIND/Mars with Beatrix Daros (episode 215) Nudging for Good at Walmart with Sarah Wilson (episode 206) Behavioral Bartending with Maker's Mark, featuring Greta Harper (episode 207) Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (episode 196) Anchoring & Adjustment  (episode 11) Relativity (episode 12) The Truth About Pricing (episode 5) Neuroscience and Psychology in the Business World, An Interview with Matt Johnson  (episode 160) Employee Engagement and Branding, with Tessa Misiaszek (episode 235) What is Value? (episode 8) Time Discounting (episode 51) Do Nudges Work? with Michael Hallsworth (episode 218) Counterfactual Thinking  (episode 68) Disney (episode 144) The Power of Story, an Interview with Dr. Michelle Auerbach (episode 145) The Power of Metaphors for Brands with Olson Zaltman's Malcolm and Hannibal Brooks (episode 181) Defaults: The "D" in NUDGES (episode 38) Priming (episode 18) Confirmation Bias (episode 102) Familiarity Bias (episode 149) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Joel Sangerman is the CEO of I Buy Real Estate dot com. He has made over ten million dollars in real estate. He routinely makes five- and six-figure checks on beautiful houses in beautiful neighborhoods — the types of homes in which anyone would want to live. You can do the same. Using very little (if any) of your own money.   What you will learn in this episode:   How getting the right coaching and implementing what you're taught enables you to be successful in real estate Priming of the market and how it works The types of deals Joel likes to focus on What the radical candor framework looks like The cons of having a W2 and how to plan your escape Obstacles that stop people from successfully doing a deal Why good quality coaching is like using a sat nav rather than using an old-fashioned road atlas Some unexpected tips Joel has got through coaching and mastermind Mistakes that Joel has made in the past and why he sees them as learning opportunities   Resources:   Follow Chris and Zach on Clubhouse to learn even more about deal structures and how to get 3 paydays from your real estate investments. If you're looking to secure some lines of credit for your business, check out Fund and Grow - Visit the Resource page at https://www.smartrealestatecoach.com/resources Follow Chris and Zach on Club House to learn even more about deal structures and how to get 3 paydays from your real estate investments. If you're looking to secure some lines of credit for your business, check out Fund and Grow - Visit the Resource page at https://smartrealestatecoach.com/resources Schedule a FREE Strategy Call: SmartRealEstateCoach.com/action Register for our free masterclass: www.SmartRealEstateCoach.com/mastersclass Real Estate on Your Terms by Chris Prefontaine SmartRealEstateCoach.com/webinar SmartRealRstateCoach.com/ebook SmartRealEstateCoach.com/QLS SmartRealestateCoach.com/botfox www.smartrealestatecoach.com/summit50

In this episode, Mike discusses the comparison trap and why social media can make you feel worse about yourself. The side of the story that no one talks about when they showcase the leanest version of themselves is important. Mike also touches on the importance of priming your brain for success. How to increase internal motivation to get closer to what you truly want. The POP Supplement store is officially here! Choose between Neurotype bundles or individual products that are designed to prime your brain and body for optimal results!CLICK HERE.Our newest sponsor, Cured Nutrition is offering 20% off all of their products! The only exception is their drinks and bundles. Get the best quality CBD products on the market to help with sleep, stress, and overall well-being. Visit - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice or red juice, both of which Mike uses and mentions in this episode.Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!To understand the secrets to longterm success and your own individual needs, download the audio version of The Personality Diet.Get your copy here!!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millnerLearn more about POP at www.peakoptimizationperformance.com

Today's episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking, which was episode 68 of the podcast, and this episode originally aired as number 71. In its simplest form, counterfactual thinking is our “what ifs” and “if onlys” where we look back and wonder what might have been if only something had been different. This can be from outside factors or things within ourselves that might have changed an outcome, and our brains are really good at coming up with idealized scenarios where things would have been amazing and perfect “if only” this one thing had been different.  Prefactual thinking is when we do something very similar but are looking into the future. Why did I hand pick this episode for you to listen to and reflect upon today? This coming Friday, my guest in episode 233 is Leigh Caldwell. He will talk about why he believes there is actually a System 3. You've heard me talk about System 1 and 2 (or rather, the subconscious and conscious processing of the brain...our elephant and rider) and Leigh says there is something else in there that should be its own category altogether. It has to do with imagining and thinking into the future, so it felt like a good idea for you to have a nice refresher on prefactual thinking today so you are all set and ready to be thinking about this possible System 3 question on Friday. So, as you listen today, think about the possibilities and what might come, and be ready to reflect on this when you tune in for episode 233. (And, if you haven't already, now is a great time to subscribe to the podcast to be sure you don't miss it!) Show Notes: [00:38] Today's episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking. [01:25] While counterfactual thinking is looking back at how things in the past might have been different “if only”...prefactual does something similar, but looking into the future. [03:39] Goals are so important. As the year is ending you are looking back at what you did, and what you could have done, and also looking forward to what you can do in the future.   [04:33] Counterfactuals are looking back at something that has already happened and essentially undoing it in some way in your mind. Prefactuals are when you look to the future and think about what could be.   [05:54] When you think about what could happen or how you might succeed in the future, studies show you can actually have great benefits in all sorts of tasks.    [07:06] Your brain is driven by its desire to get these chemicals and there are different rewards with each.  [08:15] The treat for the brain is in the build-up, the prefactual, so it wants to think through scenarios over and over and it isn't always wired to do this in a positive way unless you put in some interventions.    [09:26] Melina shares a real-world email example.  [12:05] There are countless examples because our brains dwell on stuff all the time – they are wired for it. And they don't happen in isolation; it is easy to jump from counterfactual to prefactual and back again.  [13:18] To use prefactuals for positive behavior change you want to look at the “if / then” and future outcome action ties.   [14:04] The specifics give your brain something to process and remember in the future.  [16:12] After she received an email letting her know about the error, Melina was able to take some time to think about what could happen (prefactual) and because she didn't dwell too much on what might have been (counterfactual) she could take steps to make it better.   [17:38] One key to using counterfactuals and prefactuals for your benefit is to look for the learning opportunity. [20:56] Knowing the true impact is really important before you send anything out. Your brain is going to blow anything out of proportion with the tools it has in its arsenal.  [22:25] Breathe, assess, question, action, and reflection.  [23:19] Studies have found that people perform better on a task after doing prefactual thinking even if they have no prior experience. This is why role playing and visualization techniques are so important.  [25:34] Moving out of the negative counterfactuals and prefactuals into the positive space is such a useful and versatile skill for everyone.   [26:35] There is always something to learn and always a way through to the other side. You will get there faster and easier if you structure your counterfactuals and prefactuals to the positive.   [26:49] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Psychology of Price, by Leigh Caldwell Get it Done, by Ayelet Fishbach How to Change, by Katy Milkman Thinking, Fast and Slow, by Daniel Kahneman Nudge, by Richard Thaler & Cass Sunstein Top Recommended Next Episode: Counterfactual Thinking  (episode 68) Already Heard That One? Try These:  Get Your D.O.S.E. of Brain Chemicals (ep 123) Expect Error: The "E" in NUDGES (ep 39) The Overwhelmed Brain & Its Impact on Decision Making (ep 32) Peak-End Rule (ep 97) Priming (ep 18) How to Set, Achieve & Exceed Brainy Goals (ep 70) The Power of Habit (ep 22) Availability Bias (ep 15) Framing (ep 16) How To Set Up Your Own Experiments (ep 63) The Top 5 Wording Mistakes Businesses Make (ep 2) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  How to Break the Negative Cycle of 'What If' Thinking Correction: Improving Physical Task Performance with Counterfactual and Prefactual Thinking When Thinking It Means Doing It: Prefactual Thought In Self-handicapping Behavior Fixing Your Brain: A Guide to Balancing Neurotransmitters

The Baltimore Ravens land defensive centerpiece linebacker Roquan Smith in trade with the Chicago Bears, bolstering their already star-studded defense alongside Marlon Humphrey, Calais Campbell, Patrick Queen, Marcus Peters and more. Priming the Ravens for an AFC playoff push, meanwhile Ryan Pace and the Bears have serious question marks around their team-building approach. Could they be wasting valuable time on Justin Fields' rookie deal? Joe Burrow and the Cincinnati Bengals struggle on Monday Night Football against Myles Garrett and the Cleveland Browns. It might be time to pour one out for the Bengals. Aaron Rodgers and the Green Bay Packers don't look like themselves and it might be time to pull the plug on expectations this season. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! PrizePicks First time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDON SimpliSafe With Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnNFL to learn more. BlueNile Make your moment sparkle with Blue Nile. Go to BlueNile.com and use code lockedon to save fifty dollars on your purchase of five-hundred dollars or more. BetterHelp This episode is brought to you by BetterHelp. Give online therapy a try at Betterhelp.com/LockedOn and get on your way to being your best self. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Clifton Mitchell, Ph.D., is an international clinical trainer and keynote speaker with love for teaching and over 30 years of training experience. In this episode, retired professor Clifton Mitchell explains how he uses Dominant Thought Theory to incorporate the practice of priming into his sessions with clients. Mitchell aims to reprogram his clients' minds by investigating the subconscious origins behind the thoughts preceding our actions. He carefully identifies triggers and strategically replaces them with new, more positive associations to help individuals exhibiting undesirable behaviors or bad habits. Resources Mentioned In This Episode: Clifton's Website Priming: Programming the Mind for Habit Change and Success Effective Techniques for Dealing with Highly Resistant Clients Clifton Mitchell's Course Launch Club Use the promo code "GORDON" to get 2 months of Therapy Notes free Join The PsychCraft Network Today!

In this episode, we welcome back to the show the insightful Melissa Ambrosini. Named a self-help guru by Elle Magazine, our friend, Melissa, is also the bestselling author of Mastering Your Mean Girl, Open Wide, Comparisonitis, and the Audible original, PurposeFULL. She also happens to be host of the #1 rated podcast, The Melissa Ambrosini Show. The conversation you're about to drop in on is all about Melissa's journey into motherhood and everything she's learned along the way to becoming a first-time mom – so we spend time honoring the important challenges, the blessings, and everything in between. And Melissa and I also talk about her incredible new eight-week guided course called Wholy Mama, wherein she and a group of other world-renowned fertility, pregnancy, birth, postpartum, and even parenting experts, guide members through the entire process of doing all of this holistically.  I highly recommend checking this out if you intend to have kids. I know I personally can't wait to get in there and learn all of this stuff myself. You can check that out at lukestorey.com/wholymama. 00:04:05 — Living With An Open Heart Relationship Mastery: Sex, Love & Success w/ Melissa Ambrosini & Nick Broadhurst #171 A phrase on relationships that's changed Luke's life Melissa's advice for keeping an open heart Finding safety for emotional vulnerability 00:13:06 — Getting the Perspective of a New Mom Wholy Mama: lukestorey.com/wholymama Meeting her husband: when you know, you know Priming their bodies for parenthood  Healing her own birth experience The moment she knew she was ready to have a child Eighteen months of attempted conception (!) Integrating the body, the mind, and the spirit Considering her unborn child's kharmaic journey  Conceiving and having her daughter  Finding her soul's purpose 00:39:17 — Taking on the Spiritual Assignment of Pregnancy  Looking for warning signs  The impact of stress on the birthing journey  Working with a functional medicine doctor  Cortisol vs. reproductive hormones Visionary psilocybin ceremony  Check in on Luke and Alyson's journey Being as chill as you can possibly be Supporting a pregnant woman in your life Avoiding alarmist conversations and negativity  01:03:02 — Conscious Conception Beautiful conception practices  Losing connection and finding it again Making love in order to make pure love Holding space for spontaneity Seed retention benefits 01:14:37 — Assembling A Dream Birth Scenario The importance of who is in your physical space Birthing where you feel the most safe The beautiful role of the man in birthing Conducting a post-birth debrief  Choosing your birth team wisely What comes with the Wholy Mama program? Wholy Mama: lukestorey.com/wholymama More about this episode. Watch on YouTube. THIS SHOW IS BROUGHT TO YOU BY: MAGNESIUM BREAKTHROUGH. According to the American Psychological Association, chronic stress is linked to the six leading causes of death. When most people think of stress, they think of their job, traffic, tense relationships, current events, things like that. But the root of so much of the stress we experience comes down to a deficiency in one overlooked nutrient — magnesium. So, if you're ready to help your body deal with stress, instead of putting a band-aid on it after the fact, you're going to want some Magnesium Breakthrough. You can use the code “luke10” for 10% off at magbreakthrough.com/luke. AND... SLEEPME. Science tells us that the best way to achieve and maintain consistent, deep sleep is by lowering core body temperature. Life Stylist listeners can save on the purchase of any new Cube, OOLER, or Dock Pro Sleep System, and start aiding their sleep routines today. Head to Sleep.me/LukeStorey for 25% off. AND… VIOME. Test, don't guess: Viome provides full biomarker testing to help optimize your microbiome, including which foods & supplements perform best for you individually. Head to viome.com and use code 'STOREY' for $30 off their blood, stool, and saliva tests, or code 'STOREY50' for $50 off their new Full-Body Intelligence Test. AND… JUST THRIVE. For exceptional gut and immune health in the new year and beyond, there's nothing like Just Thrive. Get 15% off on everything Just Thrive carries when you go to justthrivehealth.com and use code LUKE15 at checkout. Resources: Wholy Mama: lukestorey.com/wholymama Instagram: @melissaambrosini YouTube: Melissa Ambrosini Podcast: melissaambrosini.com/podcast Books: Mastering Your Mean Girl, Open Wide, Comparisonitis, and PurposeFULL Are you ready to block harmful blue light, and look great at the same time? Check out Gilded By Luke Storey. Where fashion meets function: gildedbylukestorey.com Join me on Telegram for the uncensored content big tech won't allow me to post. It's free speech and free content: www.lukestorey.com/telegram Related: The Holistic OBGYN on Conscious Birth & Death Practices & Traditions w/ Dr. Nathan Riley #421 Birth Keeper: A Doula's Guide to Natural Child Bearing w/ Eyla Cuenca (Men Are Welcome!) #407 Childbirth Is Not A Medical Condition: The Freebirth Revolution w/ Yolande Norris-Clark #346 Relationship Mastery: Sex, Love & Success w/ Melissa Ambrosini & Nick Broadhurst #171 Biohacking Babies: Hospital vs. Home Birth & How To Have Healthy Kids w/ Dr. Robin Berzin #117

Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek (who will be on the show in a few weeks talking about her background and the aspects she brings to this fascinating project). Matt was on the show in 2021 talking about his other book, Blindsight (which he co-authored with Prince Guhman, who was also on the show last year.) Matt is a professor, researcher, and writer, who received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. His focus now is on bridging the gap between science and business; to accomplish this, he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, and a writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands and has served as an expert-in-residence to Nike's Innovation Team in Portland, Oregon. Matt is so much fun and a wealth of fascinating information. We are going to talk about so many awesome things today so you don't want to miss it.  Show Notes: [00:42] Today I am very excited to have Dr. Matt Johnson back on the show to talk about Branding That Means Business, a new book he has co-authored with Dr. Tessa Misiaszek. [02:48] Melina and Matt share the similarities in their lives.  [04:08] Matt shares his background and how he found himself in the world of neuro and behavioral science.  [05:53] His second book, Branding That Means Business is written for the business practitioner on how to build brands and how companies can create enduring brands with consumers and markets.  [08:49] One of his goals when writing a book is to write for as broad of an audience as possible within popular science, but also for very niche behavioral science readers.  [11:11] Every experience you have consuming content is potentially going to be featured in some sort of written word.  [12:22] Twitter can be an amazing resource. Incredible business minds and academics are sharing on Twitter.    [15:15] The rule of the brand is to create trust. Trust is an absolute game changer when it comes to consumer dynamics.      [17:55] When information or an advertising claim comes from a brand you trust it is much more System 1 oriented and it changes the decision-making process to be much easier and free-flowing.  [19:59] Building a brand is like building a house. The goal isn't to just build the house and structure, but ultimately to build a home that creates a positive emotional experience and a sense of warmth and belonging.   [22:39] Interactions within the brain and how you feel about it — those associations are so key.  [23:16] A brand is an element of the company. It is a tool of the company that adds unique value above and beyond the products themselves and it helps the company differentiate itself from industry competitors.   [26:36] We need to know what our brand associations are so we can change them or embrace them.   [27:46] How the brand is sculpted at the level of the brain and the consumer and how that is aggregated over the entire market can be very different.    [30:36] After research, KitKat completely changed its marketing in Japan and it had a huge impact.  [31:50] So often companies and people end up really making things so much harder for us than they have to be. If you let go and have the current take you then you can get somewhere more meaningful.  [34:28] Our job as the brand manager is not to be the guardians of the brand image but as the caretaker of it.  [36:20] Micro and nano influencers have smaller audiences, but because they are very engaged followers that can be very effective.  [38:14] Many people are willing to partner with brands that mean something to them.   [40:26] Among younger consumers there is a “learned allergy” to top-down advertising. This is one of the reasons why TikTok has been so huge with product advertising.  [43:22] Organic marketing and integrated content are becoming more and more attractive.   [46:14] If it is perceived to be a small brand the expectations are that it is going to be a brand that you really know, you could directly interact with it, and you could possibly co-create with the brand. This differs from big brands who should adopt this different strategy.  [47:59] Differentiation and consumer perception are important. It really matters to consider consumer perceptions in terms of those expectations.   [50:31] Melina shares her closing thoughts.  [52:20] Knowing what is going on in the world and finding how you can relate your brand to the current conversation is so key to using branding effectively in your business. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding That Means Business, by Matt Johnson and Tessa Misiaszek Blindsight, by Matt Johnson and Prince Ghuman Semiotics in Retail, by Rachel Lawes The Speed of Trust, by Stephen M.R. Covey What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Matt:  Matt's Website Matt on Twitter Matt on LinkedIn Top Recommended Next Episode: Neuroscience and Psychology in the Business World, An Interview with Matt Johnson  (episode 160) Already Heard That One? Try These:  Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) The Power of Story, an Interview with Dr. Michelle Auerbach (episode 145) The Speed and Economics of Trust, an Interview with Stephen M.R. Covey (episode 148) Using Semiotics in Retail with Rachel Lawes (episode 191) Priming (episode 18) Novelty and Stories (episode 54) Framing (episode 16) How to create a brainy brand (episode 230) Social Proof (episode 87) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Atlantic Annie's Newsletter

Farmers invest a lot of money in crop protection, so Precision Planting has moved into the sprayer market to help farmers address challenges with application equipment. This week Andrew Feucht returns to highlight ReClaim, a boom recirculation system that helps reduce product waste.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Monahan is a two time best-selling author, a Top 50 Keynote Speaker in the World 2022 and the Host of the Podcast: Creating Confidence. Heather successfully climbed the corporate ladder for nearly 20 years, and is one of the few women to break the glass ceiling and claim her spot in the C-suite. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, Thrive Global named her a Limit Breaking Female Founder in 2018 and in 2021 Girls Club named her the Thought Leader of the Year. Today on the show, Heather and Eric discuss the process of writing a book, how to overcome self doubt, tips on how to create confidence and much more. Other topics include: (2:25-8:00) - Heather's career journey to the top. What is the best way to make money? (8:00-12:40) - How Heather changed her life after being fired. The power of words. (12:40-17:25) - The process of writing a book. How mistakes can be powerful reminders. (17:25-24:00) - How to create confidence? Set an intention. (24:00-29:00) - Priming your mind. (29:00-36:00) - Heather's TED Talk. Fear of other people's opinions. (36:00-42:00) - How to improve your public speaking. And much more. Rate, review and subscribe to the show today! Tackle What's Next is out today! Order a copy of Eric's new book here: https://ericwoodmedia.com/book/ For more information about out sponsors today: https://papsjerky.com/

Today's episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer.  When your brand is thinking about becoming a beloved “favorite” it is important to consider the experience people have with you. Becoming a favorite is a lot like dating and marriage. On a first date, you are looking for all sorts of data to help categorize someone as a hero or a zero — you want to be able to cut your losses before you invest too much. It's the same with brands. It is important to not make mistakes. You especially want to be on your best behavior early on in the customer relationship to build up that “favorite” status. The tips in this episode will help you leverage behavioral economics to do just that (including what your brand needs to learn from your favorite actors). Now is a great time to be thinking about your brand and goals for the next year. What changes can your brand make and where is it worth the investment in becoming a more brainy and beloved brand? Keep that in mind as you listen today. Show Notes: [00:41] Today's episode is all about branding — and specifically, on my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer. [01:26] When your brand is thinking about becoming a beloved “favorite” it is important to think about the experience people have with you, and becoming a favorite is a lot like dating and marriage. [04:14] A brand can take a generic item and turn it into something more.  [05:37] Marketing and branding are not the same things. Marketing is all the one-off things that you do to get your name out there.  [07:45] A brainy brand knows what it is trying to achieve and builds quantitative and qualitative research projects to test, learn, and grow.  [08:26] Truly great marketers (like great scientists) are great questioners. [10:55] Our brain makes associations whether we ask it to or not.  [12:35] Priming is really related if you want to make sure you have a brainy brand. You want to make sure you are associating your brand properly with the right things.  [15:01] It is important to be strategic and thoughtful about what it is you are doing for your company.   [16:51] You need to use the associations of the brain to make it as easy as possible on the customer. Be strategic. Think about how you can make it easy, as well as where they might make an error so you can help them avoid missteps and make the right choice.  [18:31] Above all, a brainy brand knows that everything matters.   [19:47] Brands have personalities just like people and for good reasons. Known personalities create expectations in our brains.   [21:09] Smart brands know the work is never done.   [24:04] Method acting is a lot like business branding because they both require a lot of preparation and understanding of things that may never be brought up. [25:16] Brainy brands know everything about who their brand is as if it were a person or a character.  [26:31] The other important thing to remember if you want a brainy brand is that perception is reality.   [27:28] Brainy brands need to have everyone on board rowing the boat in the right direction.   [28:35] Behavioral economics and other studies of the brain look into why people do the things they do and how to use insight to predict what they might do in the future.   [29:14] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding that Means Business, by Matt Johnson & Tessa Misiaszek What Your Customer Wants and Can't Tell You, by Melina Palmer Blindsight, by Matt Johnson & Prince Ghuman Contagious, by Jonah Berger How Brands Grow, by Byron Sharp Top Recommended Next Episode: Matt Johnson (episode 227) Already Heard That One? Try These:  Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) Peak-End Rule (episode 97) Priming (episode 18) How to Set, Achieve & Exceed Brainy Goals (episode 70) The Power of Habit (episode 22) Availability Bias (episode 15)) Framing (episode 16) Surprise and Delight (episode 60) Reciprocity (episode 23) Disney: A Behavioral Economics Analysis (episode 144) Apple Card: A Behavioral Economics Analysis (episode 42) Starbucks: A Behavioral Economics Analysis (episode 73) Questionstorming at KIND / Mars with Beatrix Daros  (episode 215) The Overwhelmed Brain and Its Impact on Decision Making (episode 32) Get Your D.O.S.E. of Brain Chemicals (episode 123) Expect Error: The "E" in NUDGES (episode 39) How To Set Up Your Own Experiments (episode 63) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Unconventional Wisdom How to Make Your Content Go Viral Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice 15 Actors Who Went to Seriously Extreme Measures for a Role HR and Marketing: A Natural Partnership

Mark “Smelly“ Bell is a meathead millionaire who has leveraged a successful powerlifting career into a multi-million dollar business empire. Mark embodies the true definition of a successful entrepreneur, one who has started a business, taken risks and has become an influential leader in his industry. He and his wife, Andee, own and operate Super Training Products Inc., a multi-million dollar fitness business that they started in 2010. Exclusive to WODcast listeners: Thirdzy creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to Thirdzy.com and use code WodcastZzz to receive 25% off of your first order.

Today's episode is a very special one, it is our first-ever edition from the vault. What does that mean? Well, for one thing, we now have TWO episodes of The Brainy Business coming to you each week, starting with this one. It is an episode from the back catalog that I think is super relevant and timely for you right now, so it got a little refresh.  Why this one and why today? Firstly, it is because change is ever-present in our lives and businesses, and in this age of The Great Resignation, quiet quitting, returning to work, hybrid offices and so much more. Managing and leading through change is something everyone seems to be talking about these days, so this episode is one I think will help a lot of people. As you will hear in this episode, change is “not about the cookie” it is more about the way a change is presented than anything else, so you have the power to influence how others react to whatever information you are presenting.  Remember change is in the micro-moments, so it doesn't have to be anything big. Look for those small tweaks that could make a huge difference.  Show Notes: [00:38] Today's episode is a very special one. It is our first-ever Tuesday episode (double the brainy!!) and our first edition from the vault.  [02:14] Change is in the micro-moments, so it doesn't have to be anything big. Look for those small tweaks that could make a huge difference. [03:41] Melina shares the cookie story. I want you to imagine that we are walking down the street... [05:56] It's not about the cookie, the change, or the price. It is about the way the information is presented.  [08:28] Change management is leading through change.   [09:02] Change and getting people to change is all about selling them on your perspective and getting them to buy in and commit even when money is not being exchanged.  [12:02] Our subconscious brain is like a small child. We would all like to think we have grown past this point, but much of our decision-making is still done on this level.  [14:25] Consider the ripples. One small decision or word on an advertising campaign or a change conversation can have a different impact on different people and it is based on their perspectives.  [16:30] The overall brand and campaign message needs to be consistent. You also need to identify what an individual in each of these groups is supposed to do when they see the message and what they need to hear to get them to take the next step.   [18:46] We often run a message for consistency's sake across everything without thinking about what those people need to hear, where they are coming from, and what matters to them. We think about the group as a whole instead of considering the individuals and what they need in that moment to take the best course of action.  [20:41] When confronted with change our brains are trained to revert to a place of fear and they are very good at dwelling on small items.  [21:56] The endowment effect: our brains favor things they own over other things.  [23:55] Studies show it takes double the joy felt by a gain to outweigh the pain felt by a loss.  [26:07] When given the choice people tend to go with the status quo and favor it very heavily…especially when there are many options presented.  [28:45] Change management conversations are more likely to have the brain flagged and on high alert.  [31:32] Be thoughtful of the way the meeting or discussion is framed or called together. If you are delivering bad news or presenting a change you want them to buy in on, you don't want to oversell the meeting.  [33:58] You want to make sure the document is outlined in a way that helps them come to the best conclusion themselves so their brain takes ownership of the change you are going to propose to them.  [34:46] When you are proposing a big change you need to do your homework. When the stakes are high your prep work needs to be significant as well. [37:09] Putting in the groundwork allows you to have advocates. Having advocates is so key in branding.  [38:57] When people are on edge and likely to get a fight or flight response, triggering on scarcity could work against you if not done properly.  [42:49] Framing is everything when it comes to change management. It isn't what you say, it is how you say it.  [43:49] You need to know why you want them to take the step, why it matters, and get them invested in the proposed outcome. [46:20] Framing the benefits and talking about the good stuff instead of helping them dwell on the bad is how you get changes to move forward.  [47:49] You want them to feel comfortable coming back to you with questions. You are allies in this.  [49:24] What tiny moments of change do you see around you for your next initiative in the way you will be presenting change? Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina Palmer Nudge, by Richard Thaler and Cass Sunstein Thinking Fast and Slow, by Daniel Kahneman Quit, by Annie Duke How Minds Change, by David McRaney Top Recommended Next Episode: What Your Employees Need and Can't Tell You (episode 225) Already Heard That One? Try These:  The Truth About Pricing  (episode 5) Loss Aversion (episode 9) Endowment Effect (episode 139) Status Quo Bias (episode 142) How to Sell From the Stage (episode 6) Herding (episode 19) Social Proof (episode 87) Reciprocity (episode 23) Framing (episode 16) Priming (episode 18) Scarcity (episode 14) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Endowment Effect, Loss Aversion, and Status Quo Bias

Joining me on The Debra Shepherd Podcast this week is Vannessa McCamley, Founder, Principal Consultant, Coach, Facilitator, Author and Keynote Speaker at Link Success. Vannessa has earned a reputation for assisting organisations, teams, and individuals in achieving impressive results through behavioural change. Vannessa leverages the latest in neuroscience for brain-based, evidence rich strategies to improve the leadership of self and others. The outcome for organisations is an increase in capabilities across performance, resilience, decision making, creative problem solving, productivity and revenue. Vannessa has a passion for helping people and businesses overcome obstacles allowing them to reach their strategic goals. She brings over 20 years of business experience collaborating extensively with individuals at all levels and spanning several industries with a strong background within the IT Industry. In this episode, Vannessa shares her extraordinary story. WE DISCUSS Meaningful living, what it means to Vannessa and what it looks like in her daily life. Rewiring your brain and Vannessa's book, Rewire for Success which she wrote during the pandemic. How neuroscience helps us translate how people function and think. Taking a resilience plan approach for obstacles before they happen. Priming your brain. Stress and peak performance. Taking brain breaks for improved energy management, productivity and performance. If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.    SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast   CONNECT WITH VANNESSA Instagram @vannessamccamley www.linksuccess.com.au CONNECT WITH DEBRA  Instagram @_DebraShepherd   www.debrashepherd.com.au 

Tonight I'll cover some of the dark harbingers of things to come. I will cover the potential for false flags and/or bedlam on the horizon.

IU Insiders Dustin Dopirak and Zach Osterman pick the bones out of a frustrating 35-21 loss at Nebraska, and begin to turn their thoughts to basketball season with preseason practice now underway.

Many of you have heard "warm up" before you do anything physical. Priming involves a more in depth process than just getting your blood flowing. It involves getting your central nervous system (CNS) activated to recruit maximum muscle fiber. Also it involves full-range of motion in your chosen area of movement. Its important because many people operate in partial-ranges of motion. Which in turn creates disfunction and PAIN issues. My example is weight lifting in this episode. BUT you can prime before any physical activity. If you're about to go running... well then logically bodyweight lunges as deep as possible would get all leg muscles firing, as well as warm you up, and get the CNS firing. Plus it stretches the muscles involved in running. Why & how many you should do are all discussed during this episode. Every physical movement has a logical priming movement that can help you get the CNS, blood flow, flexibility, & more ready for action as well as possibly reversing some issues with pain because of muscular imbalances. I hope you enjoy this episode on health! If you would like to help support my efforts with this podcast look for the link below. Support starts at $1 a month! You can also drop me a one time tip now on Venmo @ Jay-Scott-Mo contactkeepingitreal@gmail.com --- Send in a voice message: https://anchor.fm/jay-morris9/message Support this podcast: https://anchor.fm/jay-morris9/support

JOHN FOSS is a director, producer, and writer whose work covers a range of feature films, television & short films. He wrote and directed the indie sports drama 'Strong Enough' (2022) as well as the nativity story ‘The Christ Child' (2019). Other recent work includes being a producer on the drama 'The Integrity of Joseph Chambers' that premiered at the 2022 Tribeca Film Festival, as well as supervising 'The Card Counter' (2021) executive produced by Martin Scorsese, and the Netflix holiday comedy 'The Best Christmas Ever' (2023) starring Heather Graham. RUSS KENDALL is a Creative Producer and Head of Film & Television Production at Kaleidoscope Pictures. Russ has traveled the world, filming in 35 countries on six continents. He has helmed a variety of award-winning projects, including the Emmy® Award winning holiday feature 'Winter Thaw' -- which The New York Times dubbed, “The best serious holiday film of the year” -- and the innovative music docuseries 'The Song that Changed My Life.' Russ recently produced the award-winning WWII feature, 'Instrument of War', on location in Lithuania and 'The Christ Child,' a powerful retelling of the Nativity story.  Watch the trailer at www.strongenoughmovie.com  Exclusive to WODcast listeners: **Thirdzy** creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to Thirdzy.com and use code WodcastZzz to receive 25% off of your first order.

We talk about the work of Alia Crum and the studies she has done on mindsets and their influence on our health and biology. We get into the effects of social suggestions on aging. We discuss auto-suggestion and how health care providers could improve their communication skills. We return to Dr. Feldenkrais and his interest in auto-suggestion and hypnosis and how these concepts became influential in developing his method.  Thinking and Doing: https://achievingexcellence.com/thinking-and-doing/ Visit Donna's site: https://DonnaRay.com Visit Al's Site: https://AchievingExcellence.com Get your first Feldenkrais lesson from AchievingExcellence.com. Use coupon awesome-podcast to save 20%.

Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can't Tell You. I also talked about this when Adam Hansen was on the show back in episode 176 and have planned to give it a dedicated episode for a long time, yet it has continued to hang out waiting for its moment in the sunshine – until today! It's funny, because I think it really says something about my personality that optimism bias was episode 34 and we aren't getting to negativity bias until nearly 200 weeks later. I'm ok with that, and, I'm so glad that this is finally becoming an episode because it really is a fascinating concept and super important for everyone in life and business. As with all the biases and heuristics you hear about on this show, I'm confident this will be one of those things that really changes your whole life and perspective once you realize it is there and impacting you. It's shocking how rampant this can be running in our lives and businesses. Today we will cover the four aspects of negativity bias (plus a “bonus” one) as well as ways to think about this in your life and work. Show Notes: [00:41] Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can't Tell You. [03:13] In its most basic form, negativity bias is our tendency to put more emphasis on negative information than positive. [03:57] Negativity bias, putting more weight on the bad than the good. Being on high alert and paying attention to potential threats was key for our survival. This is a good thing and it still serves us well a lot in our life. Sometimes, the negativity bias goes a bit far and can result in phobias or other avoidances that don't serve us well. [06:20] This is one aspect of negativity bias, where we put way, way, way more weight on the negative input than the positive. Our being a herding species is part of this as well. Being on the outskirts with the herd was something else that greatly threatened our survival back in the day. [06:53] In today's world, this overweighting of negatives can be problematic and cause a real negative spiral that keeps you stuck; focused on the bad in a way that causes you to ignore all the good stuff. You can choose to focus on the good stuff and, while still learning from the bad, don't let it have so much more impact on you than the good. [07:46] There are four aspects of negativity bias (as outlined in the original paper). The first is negative potency. It says that even if the two incidents were of the same type and size, they won't necessarily be felt or remembered the same way. We tend to have longer memories of these negative items than the positive ones and feel them more strongly when they occur. [08:09] The second aspect is of steeper negative gradients. This says that as we get closer to a negative event, its felt more and more – and at an intensity that is more than a positive event. [10:10] Negativity bias is definitely related to loss aversion and they are similar (but not the same). Negativity bias is when people pay more attention to bad news than good news. Loss aversion is when people are more worried about losing something they have than getting something new. [10:42] Now, we move on to negativity dominance. This was sort of covered in the negative potency section, but it is more about how when there is an event, the negative events will make it so our whole impression skews toward the negative. [11:35] It is important to think about the overall experience people are having with you. Even one negative element can drag an otherwise good thing down. [14:22] Knowing that people are going to have this negativity bias – both those presenting the change and those receiving it – is important as you consider how you introduce anything to anyone. [16:42] Our final aspect is negative differentiation, which is about the effort it takes to process an event. The negative stuff is more difficult to process, so it uses up more energy and cognitive resources. That makes us remember it more and for longer. [18:54] Knowing that the negativity bias exists and taking a step back to get out of your own way is important as you look at your own behaviors and actions. [19:54] We are also biased to give people like us the benefit of the doubt and not give that to people who are outside our circle of empathy. [22:02] Contagion is such an important piece and it has one of my all-time favorite examples and lines because it is very memorable and you instantly get the problem and how this can be applied in other areas. “A single cockroach can ruin a bowl of cherries, but an individual cherry will do nothing for a bowl of cockroaches.” [23:53] When you think of reputation, that one negative can contaminate everything else and color your entire perspective of them and everything they touch. [24:35] It is important to realize when negativity bias, and specifically contagion, could be coloring a lot more than it should. [26:44] As we wrap up today's episode, I want you to think about the negativity bias and how it is impacting you in your life and at work. [28:30] Learn from the negatives and let them sink in, but don't let them control you and take over everything. [30:25] Make sure to clear out the cockroaches before you work on finding better cherries.  [32:02] Because of the negativity bias, we really love avoiding bad things. If we avoid all the things that have risks associated with them, we will not grow and change, and for both people and companies, that is a problem. [33:58] Pointing out flaws in ideas isn't always saving you from a mistake. It might be saving you from the thing that could change everything for the better if you gave it a chance. What can you take a chance on today? Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outsmart Your Instincts, by Adam Hansen Power of Regret, by Dan Pink What Your Employees Need and Can't Tell You, by Melina Palmer A More Beautiful Question, by Warren Berger Evolutionary Ideas, by Sam Tatam Top Recommended Next Episode: Optimism Bias (episode 34) Already Heard That One? Try These:  Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts (episode 176) Priming (episode 18) Reciprocity (episode 23) Loss Aversion (episode 9) Herding (episode 19) Focusing Illusion (episode 89) Confirmation Bias (episode 75) Fundamental Attribution Error (episode 92) Counterfactual Thinking  (episode 68) Peak-End Rule (episode 97) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Negativity Bias in User Experience Negativity Bias, Negativity Dominance, and Contagion Why is the news always so depressing? What Is Negativity Bias and How Can It Be Overcome?

Elizabeth (Dr. E) Lombardo is a clinical psychologist, an inspirational public speaker, and the author of Get Out of the Red Zone; Transform Your Stress and Optimize True Success. Elizabeth has been dubbed the ‘Head Coach of Happiness' by Shaquille O'Neal, and her life's purpose is to bring out the best in others and help them feel good about themselves.In this episode, you'll hear from Dr. Elizabeth Lombardo on;(00:07:13) Her definition of happiness. Dr. E points out the difference between pleasure and happiness and shares her formula for true contentment, which focuses on the three pillars of passion, purpose, and people.(00:21:23) The physical benefits of happiness. Elizabeth reveals that happier people live eight to ten years longer than their more anxious counterparts and explains how stress negatively impacts our nervous and immune systems.(00:24:22) The dangers of the Red Zone. Dr. E sets out her sliding scale of color-coded stress levels, which range from 0 in the Green Zone to 10 in the Red Zone. Plus, she describes how our thought processes become narrower and more negative when we enter the Red Zone.(00:36:07) Controlling your inner critic. We talk about overcoming negative self-talk and not allowing your internal dialogue to hijack your chances of success.(01:01:03) Priming her brain for positivity. Dr. E shares her morning routine and reveals how meditation, exercise, and sleep help her to keep out of the Red Zone and cope with the challenges in her life. 

“The primary source of unconscious priming…is your conscious experience.” Our consciousness is where we bring everything together, where we integrate and form a rich integration of our experience. This result is that this experience gets spread out to all the processes of the mind which is pivotal to how priming, an unconscious effect, actually works. John Bargh is a researcher and professor at Yale University and is probably the leading researcher on behavioral priming and has been studying this topic for almost 40 years. Not only that but he is a long term friend of Behavioral Grooves Podcast. In this episode with John, we explore with him both the past and future of priming as well as some of the controversies surrounding it.  “The more important the goal, the more primable it is”   Topics (4:36) Welcome and speed round questions. (7:50) Why priming gets a bad rap. (13:01) What exactly is a prime? (16:17) Where does future research in priming need to go? (19:46) How does priming differ from expectation theory and the placebo effect? (22:33) How is framing not priming? (24:07) What is the summation of experience? (32:02) The stupid reason John went into social psychology. (40:51) What the meta analysis studies on priming have found. (45:50) Science communication: how to tell the good science from the bad. (49:03) The importance of podcasting to bridge the gap between science and people. (1:00:03) Grooving session with Tim and Kurt on priming.    © 2022 Behavioral Grooves   Links John Bargh book “Before You Know It: The Unconscious Reasons We Do What We Do”: https://amzn.to/3yUHka8 Episode 248, Do We Control Situations or Do Situations Control Us? With John Bargh: https://behavioralgrooves.com/episode/control-situations-with-john-bargh/  Episode 155, John Bargh: Dante, Coffee and the Unconscious Mind: https://behavioralgrooves.com/episode/john-bargh-unconscious-mind/  Global Workspace Theory: https://en.wikipedia.org/wiki/Global_workspace_theory  Bargh JA. “What have we been priming all these years? On the development, mechanisms, and ecology of nonconscious social behavior.” Eur J Soc Psychol. 2006: https://pubmed.ncbi.nlm.nih.gov/19844598/  Shinobu Kitayama, University of Michigan: https://lsa.umich.edu/psych/people/faculty/kitayama.html  Daphna Oyserman, University of Southern California: https://dornsife.usc.edu/daphna-oyserman  Paul J. Reber, Northwestern University: https://www.reberlab.psych.northwestern.edu/people/paul/  Daniel Schacter, “Amnesia observed: Remembering and forgetting in a natural environment” (1983): https://psycnet.apa.org/record/1983-26025-001  Parafoveal Processing: https://www.sciencedirect.com/topics/psychology/parafoveal-processing  Jeffrey W. Sherman (2017) “A Final Word on Train Wrecks”: https://psychology.ucdavis.edu/people/sherm/cv  Evan Weingarten, Qijia Chen, Maxwell McAdams, Jessica Yi, Justin Hepler, Dolores Albarracin (2016) “On Priming Action: Conclusions from a Meta-Analysis of the Behavioral Effects of Incidentally-Presented Words”: https://pubmed.ncbi.nlm.nih.gov/27957520/  Xiao Chen, Gary P. Latham, Ronald F. Piccolo, Guy Itzchakov (2019) “An Enumerative Review and a Meta-Analysis of Primed Goal Effects on Organizational Behavior”: https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/apps.12239  Roy F. Baumeister and Kathleen D. Vohs (2003): “Sobriety Epidemic Endangers Nation's Well-Being”: https://www.psychologicalscience.org/observer/sobriety-epidemic-endangers-nations-well-being  Episode 147, Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism: https://behavioralgrooves.com/episode/gary-latham-goal-setting-prompts/     Musical Links  AC/DC “Hells Bells”: https://www.youtube.com/watch?v=etAIpkdhU9Q  Psychedelic Porn Crumpets “Acid Dent”: https://www.youtube.com/watch?v=OuQyIQ0NA0k  acid dad “Searchin'”: https://www.youtube.com/watch?v=PzSwzUAqVWw  The Orb “Blue Room”: https://www.youtube.com/watch?v=TQ8nTbS9mOE  Nirvana “Smells Like Teen Spirit”: https://www.youtube.com/watch?v=hTWKbfoikeg  Pearl Jam “Black”: https://www.youtube.com/watch?v=qgaRVvAKoqQ  The Who “Who You Are”: https://www.youtube.com/watch?v=PNbBDrceCy8  Led Zeppelin “All My Love”: https://www.youtube.com/watch?v=gXC87EABywo  Dead Pirates “Alexis”: https://www.youtube.com/watch?v=o9FsgAyZop4  Hadestown Broadway Show “Way Down Hadestown”: https://www.youtube.com/watch?v=nJIc3RtJK7U 

California-based digital media producer, host, entrepreneur, fitness enthusiast, and Navy Veteran. Originally from Florence, Alabama - dropped out of college to join the Navy in 2013 and spent 7 years as Naval Security (MA) working in Harbor Patrol. Merging his passion for fitness and video, founded AMA Marketing in 2017 during my time in the Navy. He now works full-time, producing commercials, social media shows, and fitness videos for YouTube, Snapchat, Facebook, and other social channels.  Exclusive to WODcast listeners: *Colter Dillon makes individually cut-and-sewn tee shirts to give you that perfect fit. Pull your favorite tee shirt out of the closet and use their simple measuring guide to recreate your best tee. You have options to pick your fabric color, add artwork, and their team recreates that ideal fit just for you. Make every tee shirt your favorite tee shirt. Go to ColterDillon.com and get 25% off your first order using code WODCAST. *Thirdzy creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to Thirdzy.com and use code WodcastZzz to receive 25% off of your first order.  

We're both racing this week at Wisconsin and we talk about what's going on in our heads. We take a deeper dive into taper and look at what it should be feeling like. We talk about how to know if you're peaking, how to keep the pop, and what not to be focusing on. Less than a week from Wisconsin 70.3 and Full… but this translates to everyone who has a race coming up this Fall. Handle your Race Week smart.   Topics:   Mike's fading blog Softballiing Your Race Taper Adjustments Taper workouts feeling like a chore Hay's in the Barn? Signs of Peaking Feeling Recovered In-session performances Comparing workouts effort/HR/Watts Can't let your body forget  Pulling back Taper workouts that feel like shit Intensity on race week Priming the workout Staying game sharp What do you need to feel like today? Keeping the pop Mike Tarrolly - CrushingIron@gmail.com Robbie Bruce - C26Coach@gmail.com www.c26Triathlon.com www.crushingiron.com  

SHOW NOTES: Smart Home Devices: How hard is it to create a smart home? We'll look at popular new devices to make your home smarter, safer, more convenient, more energy-efficient, and more fun! Improved Insulation: Installing fiberglass insulation is now easier and less itchy with a new product that's strong, yet soft as cotton. Find out what it is, just in time to insulate your home for fall and winter. Home Office Space: Working from home in a small space can be a challenge. We've got ideas on how to organize and optimize any area for a home office.  Plus, answers to your home improvement questions. Wet Basement: Beverly's wet basement doesn't need a French drain; it just requires an easy fix with improved outside drainage to keep the water away. We'll tell her what to try to keep the basement dry. Insect Stains: The swarm of flies outside Mike's house is leaving stains all over the siding that are hard to clean off. We've got suggestions on a treatment to apply to help clean the siding and how to keep on top of the fly problem. Flooring Options: Finding bedroom flooring to match the flooring in other rooms of Char's home is a challenging design issue. Comparing floor samples might help her decide. Water Heater Problem: Is one water heater enough to direct hot water to the far side of a large home? Stewart may want to decide between installing a second water heater or a hot water recirculating system. Painting Over a Stain: After Sarah's roof leak was fixed, it left a ceiling stain that paint won't cover. Priming it first will help her get the yellow ceiling white again. Brick Wall Cracks: What's causing the long, wide vertical crack in a brick wall behind Jim's garage? He'll need a structural engineer to see if it's an active or inactive crack and a contractor to make the right repairs. Popcorn Ceiling: Dirty popcorn ceilings can't really be cleaned; they must be repainted or removed instead. We've got step-by-step advice for Margaret on how to update her old ceiling.   Do you have a home improvement or decor question? Call the show 24/7 at 888-MONEY-PIT (888-666-3974) or post your question here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

For more free resources that lead you to the Holy Spirit, visit https://www.madeforgreatness.co

My new book LOSERTHINK, available now on Amazon https://tinyurl.com/rqmjc2a Find my "extra" content on Locals: https://ScottAdams.Locals.com Content: The guy in charge of the military said WHAT? Priming the public for what's to come Biden gave up the high ground last night Should domestic government propaganda be legal? Goading republicans, hoping for violence Biden team embraces "Dark Brandon" ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure. --- Support this podcast: https://anchor.fm/scott-adams00/support

Welcome to Gear Up for Fall 22, a special series of five episodes that brings you everything you need to gear up for an amazing new season of music-making! We cover everything from setting goals to getting you set up for success by helping build your amazing practice regimen.   PART 3 - Priming Power In this episode I share my favorite tips about a powerful ritual that can transform the results you get in the practice room: PRIMING. When we're priming, we prepare the body and mind to be fully engaged and productive. By setting up a priming ritual before a practice session, you can significantly affect your level of presence and focus.  The pay off?  Get more results during your practice. A total game changer! (I also squeeze in a little gift at the end: my priming guided visualization exercise!) Enjoy!   >> DOWNLOAD THE RESOURCES FROM THIS EPISODE HERE

Test di PRIMING super scientifico :) A quale parola hai pensato alla fine del video?

Systems Talk, AM Forward, Priming on an XL

Priming studies have had some negative press over the past ten years - some of it justified, some of it not. In this groove track, Kurt and Tim examine a 2018 study done by Alexander Stajkovic, Kayla Sergent, Gary Latham, and Suzanne Peterson called “Prime and Performance: Can a CEO Motivate Employees Without Their Awareness?”  This field study, with real-world implications, demonstrated that the choice of words had an impact on company performance. The impact was not just statistically significant, but it had real-world significance as well. The researchers replaced 12 words in a company President's e-mail message to his employees. The impact that those 12 words had on performance was wild.   Kurt and Tim examine how the study was set up, the type of priming used, how performance was measured, and explore some of the key findings. We try to peel back the reasons why the interventions worked as it did, and discuss both the positive implications of this study, as well as things we should be wary of.   Listen now or find out more about this paper in our blog post. Enjoy! 

Kelly Starrett, DPT is a coach, physical therapist, author, and speaker. Along with his wife Juliet, Kelly is co-founder of The Ready State. The Ready State began as Mobility|WOD in 2008 and has gone on to revolutionize the field of performance therapy and self-care.  Kelly's clients include professional athletes in the NFL, NBA, NHL, and MLB. He also works with Olympic gold-medalists, Tour de France cyclists, world-and national-record-holding Olympic lifting and power athletes, CrossFit Games medalists, ballet dancers, military personnel, and competitive age-division athletes. Kelly and his work have been featured on 60 Minutes, The View, The Joe Rogan Experience, CBS Sports, Outside Magazine, Men's Health, Men's Journal and dozens of other podcasts, magazines, and books — including Tim Ferriss' The 4-Hour Body and Tools of Titans. Exclusive to WODcast listeners: *Colter Dillon makes individually cut-and-sewn tee shirts to give you that perfect fit. Pull your favorite tee shirt out of the closet and use their simple measuring guide to recreate your best tee. You have options to pick your fabric color, add artwork, and their team recreates that ideal fit just for you. Make every tee shirt your favorite tee shirt. Go to ColterDillon.com and get 25% off your first order using code WODCAST. *Thirdzy creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to Thirdzy - Sleep & Recovery for Fitness Athletes to receive 25% off of your first order.

In this edition of Insomnia insight we look at a never before presented Natto concept known as Priming. We see how two misunderstandings (that not sleeping is a threat and that we in the past were successful in managing sleep) lead to increasingly bothersome waves of insomnia. We also see how we can reverse this process and life the free life we want to live. Would you like a roadmap from Insomnia to immunity? Download using below link.  https://www.thesleepcoachschool.com/have-questions-1 — Would you like to work with a sleep coach? Awesome! Here are some great options: The Insomnia Immunity Group Coaching Program. BedTyme, a sleep coaching app for iOS and Android offering 1:1 text based coaching.  Zoom based 1:1 coaching with Coach Michelle or Coach Daniel. The Insomnia Immunity program is perfect if you like learning through video and want to join a group on your journey towards sleeping well. BedTyme is ideal if you like to learn via text and have a sleep coach in your pocket.  The 1:1 Zoom based program is for you if you like to connect one on one with someone who has been where you are now. For more about these programs here: www.thesleepcoachschool.com — Do you like learning by reading? If so, here are two books that offer breakthroughs! Tales of Courage by Daniel Erichsen  https://www.amazon.com/Tales-Courage-Twenty-six-accounts-insomnia/dp/B09YDKJ3KX Set it & Forget it by Daniel Erichsen  https://www.amazon.com/Set-Forget-ready-transform-sleep/dp/B08BW8KWDJ — Would you like to become a Sleep Hero by supporting the Natto movement on Patreon? If so, that's incredibly nice of you . And here's the link to do just that: https://www.patreon.com/thesleepcoachschool

Shankar Vedantam is the host of the wildly popular podcast, Hidden Brain and esteemed author of the book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain. We initially interviewed Shankar in mid 2021 but want to highlight this discussion for you again as it is one we still discuss in more recent episodes. Before reading Shankar's book and interviewing him for this podcast we were, as Shankar describes himself, card-carrying rationalists. We were firmly in the camp of believing rational, scientific findings and believing that lies and deception are harmful to ourselves and to our communities. However, Shankar walks us through a compelling argument, that paradoxically, self-deception actually plays a pivotal role in our happiness and well-being. In our discussion with Shankar we cover: (6:38) Speed round questions. (11:04) The difference between self delusions being useful and being harmful. (16:23) How nations are a delusional construct. (23:00) Awareness of self-delusions and how daily gratitudes can shift our perspective of the world.  (25:56) Shankar's personal story of delusional thinking.  (29:58) The role emotions play in our mood and delusions. (35:23) How avoidance of delusional thinking is a sign of privilege. (37:30) Why our perceptions play an important role in understanding delusions. (44:36) Shankar's unique approach to conspiracy theories. (52:28) What music Shankar has been listening to during COVID. (52:15) Grooving Session and Bonus Track with Kurt and Tim. We really hope you find Shankar's unique insight on how delusions are useful as compelling as we did. If you're a regular Behavioral Grooves listener, please consider supporting us through Patreon. Thank you!  © 2022 Behavioral Grooves   Books  Useful Delusions: The Power and Paradox of the Self-Deceiving Brain https://amzn.to/2PUkzlv  The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives https://amzn.to/3e1qgWY Links Noise: A Flaw in Human Judgment by Kahneman, Sibony and Sunstein, 2021 https://amzn.to/3heyr5r  Richard Dawkins https://richarddawkins.net/  Mahabharata https://en.wikipedia.org/wiki/Mahabharata  Lake Wobegon Effect https://en.wikipedia.org/wiki/Lake_Wobegon    Other Episodes We Talk About The Myth of the “Relationship Spark” with Logan Ury (featuring a guest appearance by Christina Gravert, PhD): https://behavioralgrooves.com/episode/the-myth-of-the-relationship-spark-with-logan-ury-featuring-a-guest-appearance-by-christina-gravert-phd/ Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin: https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/  Self Control, Belonging, and Why Your Most Dedicated Employees Are the Ones To Watch Out For with Roy Baumeister: https://behavioralgrooves.com/episode/self-control-belonging-and-why-your-most-dedicated-employees-are-the-ones-to-watch-out-for-with-roy-baumeister/ George Loewenstein: On a Functional Theory of Boredom: https://behavioralgrooves.com/episode/george-loewenstein-on-a-functional-theory-of-boredom/ Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism: https://behavioralgrooves.com/episode/gary-latham-phd-goal-setting-prompts-priming-and-skepticism/ John Bargh: Dante, Coffee and the Unconscious Mind: https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/ Linda Thunstrom: Are Thoughts and Prayers Empty Gestures to Suffering Disaster Victims? https://behavioralgrooves.com/episode/linda-thunstrom-are-thoughts-and-prayers-empty-gestures-to-suffering-disaster-victims/ 

Chris Hinshaw is the founder of aerobiccapacity.com and is widely considered one of the top endurance coaches in the world. As a successful business owner and veteran performance coach, Chris has spent his career working with the highest-performing individuals on the planet. Chris is known internationally for his extensive knowledge and practical experience developing performance in athletes of all experience levels using his comprehensive, cutting edge approach to training. A former All American swimmer and an experienced professional triathlete with 10 Ironman finishes with 7 Ironman's in Kona, Hawaii. His top international finishes include a 2nd place overall finish at the Hawaiian Ironman World Championships, 2nd place overall finish at the Ironman Ultra Distance World Championships in Canada, and a 1st place overall finish at Ironman Brazil. CrossFit, Inc selected Coach Chris as their Subject Matter Expert (“SME”) in Aerobic Capacity in Feb 2016. He specializes in endurance coaching for the CrossFit athlete. He's a CrossFit Level 2 Trainer (CF-L2), CrossFit Competitor Course certified, CrossFit Endurance Course certified, CrossFit Mobility certified, and CrossFit Judge. Hinshaw is a founding partner of Brute Strength, NorCal CrossFit coach from 2012-2018 and CrossFit Coach and CrossFit Mayhem. He currently shares his coaching and endurance programming through aerobiccapacity.com and travels the world to teach his coaching methodology via his CrossFit Preferred Course. Exclusive to WODcast listeners: **Colter Dillon** makes individually cut-and-sewn tee shirts to give you that perfect fit. Pull your favorite tee shirt out of the closet and use their simple measuring guide to recreate your best tee. You have options to pick your fabric color, add artwork, and their team recreates that ideal fit just for you.  Make every tee shirt your favorite tee shirt. Go to ColterDillon.com and get 25% off your first order using code WODCAST. **Thirdzy** creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to https://thirdzy.com/discount/WodcastZzz to receive 25% off of your first order. 

Albee Layer- Top big wave and free wave surfer, started surfing with his dad before he could walk. Inspired by Laurie Towner, Greg Long and Shane Dorian, his career honors include getting barreled at Jaws. Something that most people don't know about him: he showers 4 or 5 times a day, doesn't like most country music, and would have sex with Adele given the chance. Exclusive to WODcast listeners: *Colter Dillon makes individually cut-and-sewn tee shirts to give you that perfect fit. Pull your favorite tee shirt out of the closet and use their simple measuring guide to recreate your best tee. You have options to pick your fabric color, add artwork, and their team recreates that ideal fit just for you.  Make every tee shirt your favorite tee shirt. Go to ColterDillon.com and get 25% off your first order using code WODCAST. *Thirdzy creates natural products that help fitness athletes get better quality rest and recovery from physical and mental stress. Their flagship product PM Recovery Collagen is a melatonin-free, CBD-free drink powder that helps you get your best quality rest while supporting joint and muscle repair. Priming you to wake up energized and ready to take on your busiest days and toughest workouts. Go to https://thirdzy.com/discount/WodcastZzz to receive 25% off of your first order.