Marketing Is Cool

This episode is a brief introduction into the world of Marketing Analytics.

Short episode on developing new product offerings.

Understanding consumers is key to being able to provide them something of value. This brief episode is an introduction to the concept of consumer behavior.

A brief introduction of the marketing plan.

An introduction into digital marketing.

An introduction into segmentation and targeting as tools to help create strategic focus.

An introduction into brand positioning as a marketing strategy.

An introduction in B2B behavior.

Delivering value in marketing through distribution strategy.

Capturing value in marketing through pricing strategy.

Communicating value in marketing though communication strategy.

Creating value in marketing through product strategy.

Discussion on marketing planning.

Basic introduction to marketing.

An introduction to marketing metrics.

Introduction to the use of visuals in marketing analytics.

Short introduction into some of the statistical tests used to analyze A/B tests and experiments.

Brief introduction into experimental design.

A brief introduction on A/B tests and what they can do for companies.

Brief introduction to artificial intelligence and marketing.

A discussion of the role of analytics in segmentation, targeting, and positioning.

Brief into on web data extraction and some of the tools used to accomplish this.

Introduction to data management and data management platforms.

Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.

Brief intro into what marketing analytics is all about.

Introduction to personal selling, the sales process, and sales management.

An introduction to four niche areas in promotion marketing.

Brief episode on a number of marketing activities that are increasing in popularity...

Introduction into the world of marketing research.

An introduction to the world of sales promotions.

Introduction to direct marketing, why it's used, and the various types.

Brief introduction to internet marketing.

Learn a little about the new product development process and the product life cycle.

Brief episode on the role of creativity in marketing.

Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.

Learn a bit about IMC in this brief episode.

Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.

How do businesses differ from consumers in their buying process? Find out here.

Does your organization have a marketing plan? It should. In this episode you will learn about what it is and why you should have one.

So you've done some planning and figured out what to do. But are you able to actually get it done? Doing so is all about implementation. Learn more about it.

Marketing really is about information, information, information. Gathering and analyzing information will make you a better marketer.

An introduction to digital marketing.

An introduction to the communications component of marketing.

An overview of the distribution function in marketing.

Overview of the pricing function in marketing.

Learn about product strategy as it relates to marketing.

In this episode you will learn about brand positioning and why it is important.

In this episode we discuss the segmentation and targeting process that companies must go through in order to identify who their customer is.

In this short episode, you will learn how to calculate a few important marketing metrics.

In this episode, we explore the very important concepts of relationships and loyalty.

The strategic marketing planning process is hugely important, yet overlooked by so many companies. Learn why it is important and some of the components of the process.