Podcasts about branded entertainment

Monica Chun serves as President of Acceleration Community of Companies (ACC), where she oversees growth strategy, marketing innovation, and integration across the agency network. Before ACC, she spent over two decades at PMK•BNC, rising to agency President and COO of Brands, where she built out the experiential, influencer, digital, social, and analytics divisions. She is also co-author of The Art of Branded Entertainment, combining her passion for storytelling and brand-led experiences

In this episode of Skip the Queue, host Paul Marden speaks with Andy Hadden, founder of the Lost Shore Surf Resort in Scotland. Andy shares the remarkable journey from his sporting background and early property career to discovering wave technology in the Basque Country, which inspired him to bring inland surfing to Scotland. Despite starting with no money and no land, Andy raised over £100 million and built one of the world's most advanced inland surf destinations. He explains how Lost Shore Surf Resort combines world-class waves with a strong community focus, sustainability initiatives, and partnerships with schools and universities to deliver real social and economic impact.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, with co host Andy Povey and roving reporter Claire Furnival.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  Lost Shore Surf Resort website: https://www.lostshore.com/Andy Hadded on LinkedIn: https://www.linkedin.com/in/andy-hadden-94989a67/Andy Hadden is the founder of Lost Shore Surf Resort, Scotland's first inland surf destination and home to Europe's largest wave pool. Opened in November 2024 near Edinburgh, Lost Shore is the country's largest sports infrastructure project since the Commonwealth Games and now attracts a truly international audience of surfers, families, and brands. With a background in insolvency and investment surveying, Andy led the venture from concept to completion - securing major institutional backing and building a multidisciplinary team to deliver a world-class destination. Long before 'ESG' was a buzzword, he embedded environmental and social value into Lost Shore's DNA, helping set new benchmarks for responsible development. As home to the Surf Lab with Edinburgh Napier University, Lost Shore also serves as a global hub for performance, product R&D, and surf therapy. Live from the show floor, we'll also be joined by:Bakit Baydaliev, CEO/ Cofounder of DOF Roboticshttps://dofrobotics.com/https://www.linkedin.com/in/bakitbaydaliev/Hamza Saber, Expert Engineer at TÜV SÜDhttps://www.tuvsud.com/enhttps://www.linkedin.com/in/hamzasaber/David Jungmann, Director of Business Development at Accessohttps://www.accesso.com/https://www.linkedin.com/in/davidjungmann/Kristof Van Hove, Tomorrowlandhttps://www.tomorrowland.com/home/https://www.linkedin.com/in/kristof-van-hove-2ba3b953/ Transcriptions:  Paul Marden: Welcome to Skip the Queue, the podcast about attractions and the amazing people who work with them. I'm your host, Paul Marden, and with my co-host Andy Povey and roving reporter Claire Furnival, we're coming to you from IAAPA Expo Europe. This is the first of three episodes from the show floor that will come to you over the next three days. Firstly, I'm joined today by Andy Hadden, the founder of Lost Shores Surf Resort.Paul Marden: Andy, tell us a little bit about your journey. You've opened this amazing attraction up there in Scotland where I was on holiday a couple of weeks ago. Tell us a little bit about that attraction. Why this and why in Scotland?Andy Hadden: Well, I grew up locally and I came from more of a sporting family than so much of a business family. My father was the international rugby coach for a while and I played a lot of sport. Paul Marden: Oh, really? Andy Hadden: Yeah, yeah. So we always had this thing about there wasn't enough facilities here in Scotland because Scotland is a place which doesn't necessarily have all the resources and the access to funds and everything else like that. But one thing we noted with, you know, if you created facilities, whether they be good tennis facilities, good 4G football pitches, whatever it was. It allowed the environment around it to prosper, the communities around it to prosper. And, of course, I was a charter surveyor by trade, so I worked in insolvency and then in investment. So I sold two sites to that market. Andy Hadden: But I always surfed. I always surfed. So whilst I was down in Birmingham in England, when I actually got an email in 2012 talking about some, you know, some surfy thing that might have been happening in Bristol, I called the head of destination consulting up and I said, 'this sounds like nonsense, to be honest', because I surf and you can't really be talking about real surfing waves here. It's got to be something, you know, different. He said, 'No, no, there's these guys in the Basque country.' So I took a flight over there and that day changed everything for me. Paul Marden: So what was it that you saw? Andy Hadden: I went to see what was back then a secret test facility in the mountains of the Basque Country. It was very cloak and dagger. I had to follow the guide and give me the email address. I found this all very exciting. When I went and actually saw this facility, I realised that for the decade before that, there'd been all these amazing minds, engineers and surfers working on what they believed could be, you know, a big future of not just the inland surfing movement that's now burgeoning into a multi-billion dollar global movement, but it could really affect surfing. And if it was going to affect surfing as a sport, and it's now an Olympic sport because of these facilities, they wanted to make sure that it was a very accessible piece of kit. So surfing, it could affect surfing if ran by the right people in the right ways and really communicate that stoke of the sport to the masses.Paul Marden: So what is it that you've built in Edinburgh then? Tell me a little bit about it.Andy Hadden: So we've delivered a wave garden cove, which is a 52-module wave garden, which is about the size of three football pitches, and it can run hundreds of waves an hour, touch of a button and it can run in skiing parlance anything from green runs right through to sort of black powder runs. And the beauty of it is you can have people that are the better surfers out the back and just like at the beach at the front you've got their kids and learning how to surf on the white water. So we're finding it to be a really amazing experience— not just for surfers who are obviously flocking to us, but already here in Scotland, eight months in, tens of thousands of new surfers are all coming back and just going, 'Wow, we've got this thing on our doorstep.' This is blowing our minds, you know. Paul Marden: Wowzers, wowzers. Look, I'm guessing that the infrastructure and the technology that you need to be able to create this kind of inland wave centre is key to what you're doing. That you've got to access some funds, I guess, to be able to do this. This is not a cheap thing for you to be able to put together, surely.Andy Hadden: Yeah, correct. I mean, you know, I have questioned my own sanity at times. But when I started 10 years ago, I had no money and no land. But I did have some property expertise and I wanted to do it in Edinburgh, a close-up place that I cared about. So we have excellent networks. For a few years, you know. Whilst we've ended up raising over  £100 million in structured finance from a standing start, it took me a couple of years just to raise £40,000. And then I used that to do some quite bizarre things like flying everyone that I cared about, you know, whether they were from the surf community or... Community stakeholders, politicians, and everyone over to the test facility to see themselves— what I could see to sort of—well, is it? Am I just getting carried away here? Or is there something in this? And then, on top of that, you know, we sponsored the world's first PhD in surf therapy with that first $5,000. So now we have a doctor in surf therapy who now takes me around the world to California and all these places. How does business actually really genuinely care about, you know, giving back? And I'm like, yeah, because we said we're going to do this once.Andy Hadden: We got to do it right. And it took us a decade. But yeah, we raised the money and we're very happy to be open.Paul Marden: So I mentioned a minute ago, I was holidaying in Scotland. I bookended Edinburgh— both sides of the holiday. And then I was in Sky for a few days as well. There's something about Edinburgh at the moment. There is a real energy. Coming up as a tourist, there was way too much for me to be able to do. It seems to be a real destination at the moment for people.Andy Hadden: Yeah, well, I think, coming from the background I came from, if I knew I was going to deliver a surfing park in the edge of Edinburgh, I then wanted to do it in the least risky way possible. So to do that, I felt land ownership was key and three business plans was also very key. Edinburgh's in need of accommodation regardless, and Edinburgh's also in need of good places, a good F&B for friends and family just to go and hang out on the weekends. And then, of course, you have the surfing, and we've got a big wellness aspect too. We also sit next to Europe's largest indoor climbing arena. And we're obviously very well connected in the centre of Scotland to both Edinburgh and Scotland. So, so many things to do. So, yeah, I mean, the Scottish tourism landscape has always been good, but it's just getting better and better as we see this as a future-proof marketplace up here. You know, we're not building ships anymore.Andy Hadden: Well, in fact, we got a contract the other week to build one, so maybe that's wrong. But the point is, we see it as a very future-proof place because the Americans are flagging, the Europeans are flagging, and they just want to feel like they're part of something very Scottish. And that's what we've tried to do in our own special way.Paul Marden: And when you think of coming to Scotland, of course, you think about surfing, don't you? Andy Hadden: Yes, who knows. Paul Marden: Exactly, exactly. Look, you had some recent high-profile support from Jason Connery, the son of the late James Bond actor Sean Connery. How did that come about?Andy Hadden: Well, I think we've got, there's a real Scottish spirit of entrepreneurialism that goes back, you know, probably right the way through to the Enlightenment where, you know, I'm sure. I'm sure a lot of you know how many inventions came from Scotland. And this is, you know, televisions, telephones, penicillin. I mean, just the list goes on.Andy Hadden: Of course, you know, that was a long, long time ago, but we still feel a lot of pride in that. But there seems to be a lot of people who've had success in our country, like someone like Sir Sean Connery. These guys are still very proud of that. So when they see something— very entrepreneurial— where we're using a lot of local businesses to create something bigger than the sum of its parts. And to do it truly— not just to be a profitable private business, which is what it is, but to give back 18 million into local economy every year, to work with schools in terms of getting into curriculums. We've got Surf Lab. We work with universities, charities, and so on. They really want to support this stuff. So we have over 50 shareholders, and they've each invested probably for slightly different reasons. They all have to know that their money is a good bet, but I think they all want to feel like they're part of creating a recipe. For a surf resort, which we believe there'll be hundreds of around the world in the next few years. And we can create that recipe here in Scotland. That's hopefully another example of Scottish innovation and entrepreneurialism.Paul Marden: So you've got the test bed that happened in the Basque Country. You've got Scotland now. Are there surf resorts like this elsewhere in the world?Andy Hadden: Yeah, there are eight other open in the world. There's actually, there's various technologies. So there's about 25 different surf parks open at the moment. But there's... doesn't under construction. Pharrell Williams has just opened one in Virginia Beach a few weeks ago there in America. And what the equity, I think, is looking at quite rightly, the big equity, you know, the type that go right, if this really is a, you know, kind of top golfing steroids in that property developers can look at them as.Andy Hadden: You know, excellent ways to get through their more standardised property place, residential, office, industrial. Usually they have to do that in a kind of loss-leading way. But if you look at this as a leisure attraction, which councils and cities actually want because of the benefits, and it makes you money, and it increases the prices of your residential around it. I think developers are starting to realise there's a sweet spot there. So the equity, the big equity, I think, is about to drop in this market over the next couple of years. And it's just waiting for the data set to enable them to do that.Paul Marden: Wow. I guess there's an environmental impact to the work that you do, trying to create any big... a big project like this is going to have some sort of environmental impact. You've put in place an environmental sustainability strategy before it was mainstream as it is now. Tell us some of the things that you've put in place to try to address that environmental impact of what you're doing.Andy Hadden: Well, we're in a disused quarry. So it was a brownfield site. So already just by building on it and creating an immunity, we're also adding to the biodiversity of that site. And we're obviously there's no escaping the fact that we're a user of energy. There's just no escaping that. So the reality is we've got as much sustainable energy use as we can from air source heat pumps to solar. And we're looking at a solar project. So it becomes completely self-sustaining. But we also, the electricity we do access from the grid is through a green tariff. But you'll see a lot of the resorts around the world, this is going to become the sort of, the main play is to become sort of sustainable in that sense. Where we really fly is with the S and ESG. And like you say, the reason we were the world's first institutionally backed wave park, of course, we like to think it was purely down to our financials. But the reality is, they started saying, 'Wow, you're as authentic an ESG company as we've come across.'Andy Hadden: And it's the same with our mission-based national bank. So, because we didn't really know what that meant, we just knew it was the right thing to do. So we fit squarely into that ESG category, which I know is a tick box for a lot of funds, let's face it. There's a lot of them that really want to do that. There's a lot of investors out there that want to do it. But let's understand our place in the system, which is we're really market leading in that area. And I think that's very attractive for a lot of funds out there. But the S in ESG is where we really fly with all the work we're doing socially around the site.Paul Marden: So talk to me a little bit about that. How are you addressing that kind of the social responsibility piece?Andy Hadden: Well, two examples would be we're not just looking at schools to come here to surf. That's an obvious one. They'll go to any attraction to surf if you could go to Laser Quest, go up to visit the castle, do whatever. But we reverse engineered it. We got schools coordinated to go around the headmasters and the schools and say, 'Well, Look, you're all teaching STEM, science, technology, engineering, maths, for 9 to 13-year-olds. And you're all looking for outdoor learning now, which is definitely a big part of the future in education in general. Can you allow us to create some modules here? So we've got six modules that actually fit into that STEM strategy. For instance, last week, there was a school in learning physics, but they were using surf wax on a surfboard friction.Paul Marden: Amazing.Andy Hadden: So these kids so it works for schools and headmasters which is very important and for parents and it obviously works for the kids and they love it and the reason we do that and we give that it's all at discounted low times and everything is because it's a numbers game they come back at the weekend and so on so that's example one and another would be we've created a surf lab with Napier University, a higher education. So we sponsored the world's first doctor. It got a PhD in surf therapy, but then the university was like, 'hold on a minute, you know, this is good marketing for us as well'.Andy Hadden: This surf lab, which has the infrastructure to host great competitions, but also PhD students can come down and learn engineering. They can learn sustainable energy. So we've got more PhD students working there. And this higher university collaboration has not only led to Alder kids coming down but other universities in the area are now what can we do with lost shore now that's cool and fun so we're working with the other universities in town too so that's a couple of examples alongside the standard, employing local people and actually having the economics of putting money into the local economy.Paul Marden: It's interesting, isn't it? Because... So for many people, ESG, and especially the social responsibility piece, feels a little bit worthy. It feels an altruistic move for the organisation to go and do those things. But you've hit on the quid pro quo what do you get back for doing all of this stuff well you're bringing in these kids you're enriching their learning, you're helping them to learn valuable skills but you're also giving them a taster of what life is like at the the resort and seeing the benefit of the return visits that flow from that is crazy.Andy Hadden: You know, I like to think we've fought as hard as anyone to ingrain this stuff in your DNA because we're year one. And of course, we have our cash flow difficulties like everyone does. You know, you don't know how to... run the place for the first three months or that's what it feels like even though you've done all this preparation and so on and so forth but at no point does anyone turn around and go let's get rid of the schools program let's get rid of the university partnership and that's why i think it's very important to build it into your dna because it doesn't have to be this zero-sum game that people attribute you know or we're giving here so that means we have to take over here it's like there's cute ways to do everything you can do the right thing but also drive traffic for your business and it's very good right. It's good reputation, because the people that stay there, when they see that we're doing this stuff, they feel like they're part of it, and then they want to book again. So I believe it doesn't have to be a zero-sum game, but it is a different way of creating a business— that's for sure.Paul Marden: For sure. So there's going to be a listener out there, I'm sure, with a crazy idea like you had a few years ago. What advice would you give for somebody just starting out thinking of opening a business in the leisure and attraction sector?Andy Hadden: I would just try your best to make it as simple as possible. I think it was Yves Chouinard, the founder of Patagonia, who said, 'One of the hardest things in life is to make it simple. It's so easy to make it complex.' And when you're dealing with a business plan, it's very exciting, right? Well, what if we get into this market? What if we do this? And splitting it all into those components. I think arm yourself with very good people around you. They don't even have to be part of the company. If you've been a good person in your life, I'm sure you've got friends who you can tap into. Everyone knows an architect. Everyone knows an accountant. Everyone knows a lawyer. You're a friend of a friend. Andy Hadden: And I think just overload yourself with as much information to get you to the point where you can be assertive with your own decisions. Because at the end of the day, it's going to come down to you making your own decisions. And if you've got a very clear path of what success and failure looks like, understanding that it ain't going to look like your business plan. As long as it's got the broad shapes of where you want to go, it can get you out of bed every day to try and make things happen. So, yeah, just go for it. Really, that's it.Paul Marden: See where it takes you. So look, in the world of themed entertainment, we talk a lot about IP and storytelling and creating magical experiences. Are any of these concepts relevant to a destination like yours?Andy Hadden: Yeah, well, you know, technically, from an IP perspective, you know, we're using the WaveGround Cove technology. You know, we've purchased that. So from a strictly business perspective, you know, we have access to their sort of IP in that sense and we deliver that. But I think for us, the IP is the destination. It's so unique, it's so big that it becomes defendable at scale. So it does sound like a bit of an all-in poker hand. But it would be more risky to go half in because these things are very hard to build. But when they are built, they're also very hard to compete with. So as long as your customer experience is good enough. You're going to maintain a kind of exclusivity in your locality for long into the future. So, yeah, there's obviously IP issues in terms of technologies. But for us, it was all about creating a destination with three business plans that's greater than the sum of its parts. And if we can do that in our location, then it's very hard to compete against, I would say.Paul Marden: Andy, it sounds like such an exciting journey that you've been on. And one year in, that journey has still got a long way to play out, doesn't it? You must be on quite the rollercoaster. Well, surfing quite a wave at the moment, if I don't mix my metaphors so badly.Andy Hadden: Yeah, we're just entering maybe the penultimate phase of the sort of 20-year plan. You know, we've gone through our early stages, our fundraising, our construction. We've gone through the very hard sort of like getting the team together and opening year one. And we're just starting to go, 'OK, we understand we've got data now'. We understand how to run this place now. So I think we now want to push through to stabilise the next two or three years. And then hopefully we've got a lot of irons in the fire globally as well. Hopefully we can go to the next phase, but we'll see what happens. Worst case scenario, I just surf a bit more and try and enjoy my lot.Paul Marden: Well, Andy, it's been lovely talking to you. I've been really interested to hear what you've been up to. This was only a short snippet of an interview. I reckon there's some more stories for you to tell once you're into year two. So I'd love for you to come back and we'll do a full-on interview once you've got year two under your belt. How's that sound to you?Andy Hadden: Absolutely, Paul, and thanks very much for the platform.Paul Marden: Next up, let's hear from some of the exhibitors on the floor. Bakit.Paul Marden: Introduce yourself for me, please, and tell me a little bit about where you're from.Bakit Baydaliev: We have two companies located in Turkey, Istanbul, and Los Angeles, USA. We develop attractions, equipment, but not just equipment— also software, AI, and content, games, and movies. Paul Marden: Oh, wow. So you're here at IAPA. This is my very first morning of my very first IAAPA. So it's all very overwhelming for me. Tell me, what is it that you're launching at IAAPA today?Bakit Baydaliev: Today we're launching our bestseller, Hurricane. It's a coaster simulator. In addition to that, we're also launching a special immersive tunnel, Mars Odyssey. We're sending people to Mars, we're sending people to space, and the story, of course, may change. After you install the attractions, you always can create different kinds of content for this attraction. It's completely immersive and what is very unique for this attraction is edutainment. Theme parks, science centres, space centres, and museums all benefit from it. It's not just to show and entertain, but also educate and provide a lot of useful information for people. Paul Marden: So what would you say is unique about this? Bakit Baydaliev: There are several factors. First of all, it's equipment. We have a very special software that amazingly synchronizes with the content and it doesn't create motion sickness at all. Paul Marden: Oh, really? Bakit Baydaliev: This is very important. Independently on the speeds, which is... We have very high speeds in our simulators. In addition to that, we have special effects, unusual effects, which feel like cold, heat, sounds.Paul Marden: So it is truly 4D, isn't it?Bakit Baydaliev: Completely. In addition to that, it's interactive content. It's not just the content which you can sit and... watch and entertain yourself and get a lot of useful information, but also you can interact. You can play games, you can shoot, you can interact. And of course, the most important thing which makes this attraction innovative is the educational aspect.Paul Marden: I find that really interesting that you could see this ride at a theme park, but similarly you can see it as an educational exhibit at a science centre or space centre. I think that's very interesting.Bakit Baydaliev: Very, very. Especially, you know, the standard experience for space centres, science centres, and especially museums, it's just walking around, touch some stuff. Some you may not even touch it. It's exponents which you can watch, you can read, it's very nice. But it's even better when you let people live it in real with a nice simulation atmosphere environment, like immersive tunnel.Paul Marden: Absolutely. Bekit, thank you so much for joining us on Skip the Queue, and I look forward to enjoying one of the rides.Bakit Baydaliev: Please ride, and you will be amazed.Hamza Saber: My name is Hamza. I work for TÜV SUD Germany. Our main job is to make sure attractions are safe, parks are safe. We do everything from design review to initial examination of rides, to yearly checks and making sure that we push the standards and the norm to the next level and cover everything that comes in new in the industry as well to make sure this industry stays safe and enjoyable for people. Paul Marden: It's so important though, isn't it? At an event like this, you don't have a sexy stand with lots of really cool rides to experience, but what you do is super important.Hamza Saber: Yes, I guess it's not one of the big colourful booths, but it's at the heart of this industry. It's in the background. If you look at the program for the education, there is a lot of safety talks. There is a lot of small groups talking about safety, trying to harmonise norms as well. Because if you look at the world right now, we have the EN standards. We have the American standards and we're working right now to try to bring them closer together so it's as easy and safe and clear for all manufacturers and operators to understand what they need to do to make sure that their guests are safe at the end of the day.Paul Marden: So Hamza, there's some really cool tech that you've got on the stand that's something new that you've brought to the stand today. So tell us a little bit about that.Hamza Saber: So as you can see, we have one of the drones right here and the video behind you. So we're trying to include new technologies to make it easier, faster, and more reliable to do checks on big structures like this or those massive buildings that you usually see. You can get really, really close with the new technologies, the drones with the 4K cameras, you can get very, very precise. We're also working on AI to train it to start getting the first round of inspections done using AI. And just our expert to focus on the most important and critical aspects. So we're just going to make it faster, more reliable.Paul Marden: So I guess if you've got the drone, that means you don't have to walk the entire ride and expect it by eye?Hamza Saber: No, we still have to climb. So what we do is more preventive using the drones. So the drones, especially with the operators, they can start using them. And if they notice something that does not fit there, we can go and look at it. But the actual yearly inspections that are accepted by the governments, you still need to climb, you still need to check it yourself. So the technology is not right there yet, but hopefully we're going to get there. Paul Marden: We're a long way away from the robots coming and taking the safety engineer's job then. Hamza Saber: Yes, exactly. And they don't think they're going to come take our jobs anytime soon. Using technology hands-in-hands with our expertise, that's the future.Paul Marden: It must be so exciting for you guys because you have to get involved in all of these projects. So you get to see the absolute tippy top trends as they're coming towards you.Hamza Saber: Yeah, for sure. Like we're always three years before the public knowledge. So it's exciting to be behind the scene a little bit and knowing what's going on. We're seeing some really fun and creative ideas using AI to push the attractions industry to the next level. So I'm excited to see any new rides that will be published or announced at some point this week.Paul Marden: Very cool. Look, Hamza, it's been lovely to meet you. Thanks for coming on Skip the Queue.Hamza Saber: Yeah, thank you so much.Kristof Van Hove: My name is Kristof. I live in Belgium. I'm working for the Tomorrowland group already now for three years, especially on the leisure part.Paul Marden: Tell listeners a little bit about Tomorrowland because many of our listeners are attraction owners and operators. They may not be familiar with Tomorrowland.Kristof Van Hove: Yeah, so Tomorrowland is already 20 years, I think, one of the number one festivals in the world. Actually, already for the last years, always the number one in the world. And what makes us special is that we are not just a festival, but we are a community. We create. special occasions for people and it starts from the moment that they buy their tickets till the festival we make a special feeling that people like and I think we create a world and each year we work very hard on new team that goes very deep so not only making a festival but we go very deep in our branding not only with our main stage but we also make a book about it we make gadgets about it so it's a completely.Paul Marden:  Wow. Help listeners to understand what it is that you're doing new here at the moment. You're blending that festival experience, aren't you, into attractions.Kristof Van Hove: Yeah, that's right. So because we are already 20 years on the market building IP, the more and more we really are able to create a complete experience, not only the IP as a brand, but also all the things around it. We have our own furniture. We have our own plates. We create actually all elements that are needed to build a leisure industry project. And that makes it magnificent. I think we are capable now, with everything that we do in-house, to set up and to facilitate water park and attraction park projects completely. Paul Marden: So, have you got any attractions that are open at the moment? Kristof Van Hove: Well, we have the Ride to Happiness, of course, the coaster that is built in Plopsaland three years ago. That is already now for five years the number one steel coaster in Europe and the fifth steel coaster in the world. So this is a project we are very proud of. Besides that, we have already a lot of immersive experiences. And we are constructing now a secret project that will be announced in the beginning of next year somewhere in Europe.Paul Marden: Give us a little sneak peek what that might look like.Kristof Van Hove: It's not that far from here. Okay, okay, excellent. So it's more an outdoor day project that we are constructing. That for sure will be something unique. Excellent.Paul Marden: So look, you're already planning into 2026. Help listeners to understand what the future might look like. What trends are you seeing in the sector for next year?Kristof Van Hove: Well, I think more and more the people expect that they get completely a deep dive into branding. I don't think that people still want to go to non-IP branded areas. They want to have the complete package from the moment that they enter. They want to be immersed. With everything around it, and they want a kind of a surrounding, and they want to have the feeling that they are a bit out of their normal life, and a deep dive in a new environment. And I think this is something that we try to accomplish. Paul Marden: Wow.David Jungmann: David Jungman, I'm the Director of Business Development here at Accesso, based in Germany. I'm super excited to be here at IAPA in Barcelona. We're exhibiting our whole range of solutions from ticketing to point of sale to virtual queuing to mobile apps. And one of the features we're calling out today is our Accesso Pay 3.0 checkout flow, which streamlines donations, ticket insurance, relevant payment types by region on a single simple one-click checkout page.Paul Marden: What impact does that have on customers when they're presented with that simple one-click checkout?David Jungmann: Well, as you guys know, conversion rate is super important. The number of clicks in an e-commerce environment is super important. And because we're at IAAPA Europe, we've got guests here from all over Europe. Different regions require different payment types. And it's important to not overload a checkout page with like eight different types for, let's say, German guests, Dutch guests, Belgium guests, is to be able to only offer what's relevant and to keep it short and sweet. And then rolling in additional features like donations, ticket insurance and gift cards, stuff like that.Paul Marden: Amazing. So get your crystal ball out and think about what the world in 2026 is going to be like.David Jungmann: I think this year was a little bit soft in terms of performance for the parks, certainly in Europe, what we've seen. I think what that will mean is that maybe some will consider, you know, really big capex investments. But what that also means is they will get creative. So I envision a world where, instead of buying new protocols for 20 million, maybe some operators will start thinking about how can we make more out of what we've got with less, right? How can we be really creative? And I think there's a lot to uncover next year for us to see.Paul Marden:  Sweating their assets maybe to be able to extend what they do without that big CapEx project.David Jungmann:  Yes, how can we keep innovating? How can we keep our experience fresh? Without just buying something very expensive straight away. And I think that's what we see.Paul Marden: What is going to be innovating for Xesso and the market that you serve?David Jungmann: Well, for us, it's really about that streamlined, consistent guest experience, but also tying into things like immersive experiences, right, where you could maybe change the overlay of an attraction and feed in personalised information that you have for your visitors and collect it during you know the booking flow when they enter the venue and feeding that into the actual experience i think that's something i'm excited about.Paul Marden: I think that there is a missed opportunity by so many attractions. There's so much data that we build and we collect the data, but oftentimes we don't bring it together into a central place and then figure out the ways in which we want to use it. There's so much more you can do with that rich data, isn't there?David Jungmann: 100% exactly. And I don't just mean from a marketing perspective. I mean from an actual experience perspective. Let's say you ride through Dark Ride and all of a sudden your name pops up or your favorite character pops up and waves hello to you. That's the type of stuff you want to do, not just market the hell out of it.Paul Marden: Absolutely. Look, David, it's been so good to meet you. Thank you ever so much. And yeah, thank you for joining Skip the Queue. David Jungmann: Thanks, Paul. Have a great day at the show. Paul Marden: Isn't it great? I mean, we have got such an amazing job, haven't we? To be able to come to a place like this and be able to call this work.David Jungmann: Absolute privilege. Yes, absolutely.Paul Marden: Now, before we wrap up, Andy and I wanted to have a little chat about what we've seen today and what we've enjoyed. Why don't we sit down? You have clearly returned to your tribe. Is there a person in this place that doesn't actually know you?Andy Povey: There's loads. I've been doing the same thing for 30 years. Paul Marden: Yeah, this ain't your first radio, is it? Andy Povey: I'm big and I'm loud, so I'd stand out in a crowd. I mean, there are all fantastic things that I should put on my CV. But this is really where I feel at home. This industry continues to blow me away. We're here, we're talking to competitors, we're talking to potential customers, we're talking to previous customers, we're talking to people that we've worked with, and it's just all so friendly and so personally connected. I love it.Paul Marden: It has been awesome. I've really enjoyed it. Although I'm beginning to get into the Barry White territory of my voice because it's quite loud on the show floor, isn't it? Andy Povey: It is. It's actually quieter than previous shows, so I don't know why, and I don't know whether... Maybe I'm just getting old and my hearing's not working quite so well, but... You used to walk out of the show and you could almost feel your ears relax as they just stopped hearing and being assaulted, I suppose, by machines pinging and blowing.Paul Marden: It really is an assault on the senses, but in the very best way possible. Andy Povey: Absolutely, absolutely. I feel like a child. You're walking around the show, you're going, 'Wow, Wow, Wow, Wow, Wow, Wow, Wow.' Paul Marden: So what has been your highlight? Andy Povey: Do you know, I don't think I could give you one. It really is all of the conversations, the connections, the people you didn't know that you hadn't spoken to for two years.Paul Marden: So for me, my highlight, there was a ride that I went on, Doff Robotics.Andy Povey: I've seen that, man.Paul Marden: So it was amazing. I thought I was going to be feeling really, really sick and that I wouldn't enjoy it, but it was amazing. So I had Emily with the camera in front of me. And within 10 seconds, I forgot that I was being recorded and that she was there. I was completely immersed in it. And I came off it afterwards feeling no motion sickness at all and just having had a real good giggle all the way through. I was grinning like, you know, the Cheshire Cat. Andy Povey: A grinning thing. Paul Marden: Yeah. So, tomorrow, what are you looking forward to?Andy Povey:  It's more of the same. It really is. There's going to be some sore heads after tonight's party at Tribodabo. We're all hoping the rain holds off long enough for it to be a great experience. But more of the same.Paul Marden: Well, let's meet back again tomorrow, shall we? Andy Povey: Completely. Paul Marden: Let's make a date.Paul Marden: Thanks for listening to today's episode from IAAPA Expo Europe. As always, if you've loved today's episode, like it and comment in your podcast app. If you didn't like it, let us know at hello@skipthequeue.fm. Show notes and links can also be found on our website, skipthequeue.fm. Thanks to our amazing team, Emily Burrows and Sami Entwistle from Plaster Creative Communications, Steve Folland from Folland Co., and our amazing podcast producer, Wenalyn Dionaldo. Come back again tomorrow for more show news. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

"Your attitude matters; control what you can control." "Surfing the wave means being flexible." "The truth is always best."   Episode summary | In this episode of ROG Return on Generosity, host Shannon Cassidy interviews Trish Scanlon, a seasoned branded entertainment executive. Trish shares her journey from Pittsburgh to leading creative teams for major media brands. The conversation delves into the importance of political savvy, leading with grace and kindness, and embracing creativity in every role. Trish emphasizes the power of attitude in leadership, the need to work smarter, and the value of honesty. She also discusses the significance of curiosity and teamwork in achieving creative success, all while fostering a generous and collaborative culture.   R.O.G. Takeaway Tips | Trish Scanlon emphasizes that everyone is creative, regardless of their role. Political savvy is about awareness and navigating relationships effectively. Leading with grace and kindness is essential in uncomfortable situations. Creativity should be embraced by all team members, not just those in creative roles. Your attitude at work can significantly influence the team's morale and productivity. Working smarter, not harder, is a key philosophy for effective leadership. Being flexible and adaptable is crucial in a fast-paced environment. Honesty is the best policy, even when it's uncomfortable. Curiosity fosters collaboration and helps leaders learn from their teams. Teamwork is essential for producing high-quality creative work.   Chapters |  00:00 Introduction to Trish Scanlon's Journey 04:21 Theater Background and Its Impact 08:01 Embracing Grace and Kindness in Leadership 10:43 Creativity in Every Role 14:29 Working Smarter, Not Harder 17:04 Surfing the Wave: Flexibility in Leadership 19:07 Building Trust and Confidentiality 19:14 The Importance of Honesty in Leadership 22:07 Effective Feedback Techniques 24:07 Addressing Team Dynamics 25:05 The Power of Kindness in Leadership 25:55 Curiosity as a Leadership Tool 27:11 The Role of Teamwork in Creativity 28:15 Behind the Scenes of Television Production 28:19 Leadership Lessons Learned 29:16 Balancing Creativity and Strategy 29:22 Fostering a Collaborative Culture 30:15 Mentoring the Next Generation 31:19 Fun and Personal Insights   Guest Bio | Trish Johns Scanlon is a seasoned media executive and former Vice President of Branded Entertainment for Warner Bros. Discovery's Lifestyle Brands. She led the creative direction and production of integrated marketing campaigns across platforms for iconic brands including HGTV, Travel Channel, ID, TBS, and TNT—with a special focus on HGTV's Dream Home and Smart Home franchises, which she describes as running mini networks of their own. With over 20 years of experience in the media industry, Trish has a proven track record of delivering innovative, results-driven campaigns that have contributed to over $1 billion in annual revenue. She has collaborated with blue-chip clients such as Wayfair, Home Depot, Disney, and Lowe's, and has led award-winning creative and production teams with excellence, managing everything from pitches and shoots to talent and budgets. Known for her ability to foster cross-functional collaboration and lead with clarity and vision, Trish is also deeply committed to mentorship and leadership development. She is a proud WICT leader and a graduate of the prestigious Betsy Magness Leadership Program, where she continues to inspire and support the next generation of creative leaders. Originally from Pittsburgh- and a lifelong Steelers fan- Trish now lives in Babylon, Long Island with her husband Mike, daughter Teagan, and their dog Fletcher. Outside of work, she enjoys running, playing pickleball, and escaping to Fire Island whenever possible.   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Trish Scanlon, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week for From the Vault #2: Yvette Kanouff.

A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.In this episode of CMO Confidential, Mike Linton sits down with Dan Salkey, Co-Founder and Strategy Partner at Small World, an agency on a mission to create entertainment-first brands. Dan unpacks his provocative framework: “Entertain or Die.” From building brand characters to measuring success in saves and shares—not impressions—this conversation is packed with insights for CMOs navigating the new attention economy.

Top digital commissioners from MTV, Channel 4, and A+E Networks reveal exactly what they're looking for - and what they're not - when commissioning social video content.Recorded live at the TellyCast How to Make Money in Digital event, this expert panel explores How to Work with Digital Commissioners and What They Want. Featuring Amie Parker-Williams (MTV and Comedy Central), Sam Pearson (Hearst Networks), Evie Buckley (Channel 4.0), and Joe Churchill (Channel 4 Branded Entertainment), the session dives into what commissioners look for in social video content, the opportunities for production companies and talent, and how to pitch winning ideas for YouTube, TikTok, Instagram, and beyond.Sign up for The Drop newsletterSupport the showBuy tickets for the TellyCast Digital Video Awards Buy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

In this podcast episode, Dr. Jonathan H. Westover talks with Samantha Lomow about creating cultures of play at work. Throughout her 25+ year career across toys, entertainment, fashion and retail industries, Samantha (https://www.linkedin.com/in/samantha-lomow/) has led multi-billion-dollar brand portfolios at prominent global companies, most recently Chief Commercial Officer at Tupperware. Prior to that, Samantha spent 20 years at Hasbro rising to President of Branded Entertainment, and during that time she helped prove Hasbro's growth blueprint, including leading the company's foray into entertainment with the first Transformers live action film. Samantha currently serves as a Board Member for Claire's advising on their transition to an omni-channel model. As an experienced leader of transformation and change, Samantha brings a unique approach to leadership, one that has been inspired by a career in play. Check out all of the podcasts in the HCI Podcast Network!

In part III of our mini-series, 'How to Shape a Legacy' we're leaning into legacy as it applies to community and more broadly, culture. In part I we started to define legacy, in part II we talk what it means for business, and in part III we're leaning into how people—one by one, bit by bit—feed the stories we tell ourselves about who we are. How do these stories shape our collective identity and how do each of us contribute to these narratives in meaningful ways?   In this episode, our host, Maya Guice, talks to BRC Vice President of Creative and Story, Matthew Solari. A creative director with an impressive portfolio spanning museums and cultural institutions, Matt brings a unique perspective on storytelling and its role in shaping cultural legacy. But this isn't just about his work—it's personal. Matt shares how his family has influenced the legacy of one community in Long Island, offering a heartfelt glimpse into the power of family, tradition, and shared stories.   To learn more about Matt, visit: https://bit.ly/3ORg4Si    To learn more about BRC: www.brcweb.com    Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide. Learn more: www.worldxo.org

We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon's Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studies, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWAChiatDay. Thank you to Tracksuit, The Effies and WARC for sponsoring our live tour series and TBWAChiatDay for hosting us in Los Angeles.

Today's episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. In the second episode of Destination Discourse, Adam and Stuart is a deep-dive on branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light.   In part 1, Senior Writer, Rich Procter, unpacks legacy as many things: a gift, a call to action, a glimmer of hope, a path…But in the end, a great legacy teaches us that life is not about being rewarded for good behavior; it's about doing the right thing, despite one's personal gain. And all of that is possible, even for things as seemingly mechanical as corporations.   Christian is no stranger to the concept of legacy. He's worked on many corporate archive teams for brands like Ford, Coca-Cola, Caterpillar, and Johnnie Walker, helping the best of them define the best in themselves. Whether you're an iconic brand that has an archive or a brand new company that's dreaming of one, a legacy is possible! But as Christian and Maya discuss, no matter who you are, your legacy is only as good as the people responsible for passing it on.    To learn more about Christian, visit: https://bit.ly/3HAMyfE   To learn more about BRC: www.brcweb.com   Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide. Learn more: www.worldxo.org

Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/United Entertainment Group: https://www.uegworldwide.com/To join the conversation follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok

Ryan Bonnici is Chief Marketing Officer, Wellhub, previously known as Gympass. Ryan brings over 15 years of experience at places like Salesforce, HubSpot, G2, and Microsoft and was named one of the 2020 World's Most Influential CMOs by Forbes. Ryan now leads a team of over 300 professionals at Wellhub, where his main goal is to make wellbeing a priority for employees globally. Wellhub is the world's leading corporate wellness platform. They have over 15,000 clients globally who rely on Wellhub to provide their employees with access to the best wellness partners around the world across fitness, mindfulness, therapy, nutrition, and sleep. Their goal is to make every company a wellness company.On the show today, Alan and Ryan talk about the reason behind the rebrand from Gympass to Wellhub, the logistics of making such a significant change, and differences in their B2B, B2C, and B2P marketing strategies. They also discussed the benefits of entertainment marketing tactics, why Ryan and his team ultimately settled on a fictional podcast called Murder in HR, and the impact it has had on their core businesses.In this episode, you'll learn:The reasoning and logistics behind rebranding from Gympass to WellhubThe differences in B2B, B2C, and B2P marketing strategies Why and how to leverage branded entertainment Key Highlights:[01:40] How Ryan gets wellness into his week [05:55] Ryan's career path[10:45] Wellhub's goal and mission [12:15] Their product is their network.[14:30] From Gympass to Wellhub[19:10] What B2B, B2C, and B2P marketing looks like at Wellhub[21:20] Leveraging branded entertainment [30:00] How self-low esteem as a kid impacted Ryan as an adult[32:10] Advice to his younger self [33:15] Don't write off social selling in B2B and follow your own behaviors.[35:45] Trends and subcultures to watch [37:15] Threats facing marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

I want to hear your thoughts about the show and this episode. Text us here...In this podcast episode, the host interviews Evan J. Cholfin, CEO and founder of LuxHammer. Evan shares his journey from aspiring astronaut to filmmaker, discussing his notable projects like "The Irishman" and "Moneyball." He emphasizes the importance of aligning with brand philosophies in collaborations and managing multiple stakeholders. Evan also offers advice on building confidence and highlights his current projects, including "Nurse" and "You Have Arrived." He explains the philosophy behind Lux Hammer, combining truth and spectacle in storytelling. The episode concludes with Evan's future aspirations and an invitation for listeners to connect with him.Early aspirations and diverse interests in filmmaking, science, and space exploration.Educational background in paleobiology and filmmaking, including mentorship experiences.Transition from a scientific career to the film industry and the decision-making process involved.Notable projects in film and television, including collaborations with acclaimed talent.The significance of collaboration and humility in the filmmaking process.Challenges faced by aspiring filmmakers and the importance of perseverance.Insights into branded entertainment and the dynamics of working with brands.The role of stakeholders in project execution and the need for effective communication.Strategies for building confidence in creative pursuits.Future aspirations and the philosophy behind storytelling and impactful content creation.Connect with Evan Here: https://www.instagram.com/luxhammerllc/https://www.facebook.com/luxhammerhttps://www.facebooThis is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the Show.Other helpful resources for you: Learn more about my Confident You Mastermind Today! Here's your Guide to Starting A Podcast in 30 days, download yours today! For more about me and what I do, check out my website. If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a callto explore if you'd be a good fit for one of my coaching programs. Thank you for listening to our podcast. Please Subscribe! Join our Facebook GroupInstagram, TikTok We love reviews! Please leave us a review.Contact us if you want to Launch, restart, or grow your podcast.

Legacy. It may seem like just a simple word, but it carries immense weight. It's the kind of term that makes you pause, take a deep breath, and ponder your lasting impact on others, your community, and the world at large. It can feel overwhelming, but don't worry—we're here to break it down!   Welcome to "How to Shape a Legacy," a new Masters of Storytelling miniseries, where we break down what legacy truly means and how you can create one that endures. In part one, Maya talks to one of BRC's very own master storytellers, Senior Writer Rich Procter. The two explore what legacy means, explore its facets, and discuss the unique role storytellers can play in crafting a legacy that matters.   To learn more about R Lee Procter's book, "Sugarball: A Novel of Negro League Baseball", visit: https://bit.ly/3Z0VCWA  To learn more about BRC: www.brcweb.com   Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide. Learn more: www.worldxo.org 

A go-to authority on global business, economics and geopolitics, digital transformation, and corporate governance, global trade, Ryan Patel is so smart, he's never been afraid to ask the stupid questions. These days, he's doing it on TV, appearing on networks like CNN, BBC, Fox Business, CNBC, The Hill, and Yahoo Finance. He's frequently featured in publications like the New York Times, Forbes, and Entrepreneur, and has lead campaigns with corporations Mastercard, HP, Adobe, The Economist, IBM, Salesforce, LEGO, and more. Ryan also asks a lot of questions on his own Webby-Nominated series “The Moment with Ryan Patel,” a show that's filmed in the actual Garage where HP and Silicon Valley, accordingly were founded.    Patel is a firm believer in giving back to the community and paying it forward. His passion for combining social good and business has led him to discuss relevant and real-world situations that are accessible to both students and professionals alike. In 2015, he was awarded “Executive of the Year” by the Los Angeles Business Journal and received Special United States Congressional Recognition for outstanding services to the community. In 2017, Inc. listed him as one of nine executives and innovators who serve as an inspiration for how all businesses can make a difference. He also received the 2018 “Connect” Award for Business Leader of the Year and is the 2020 recipient of the prestigious NAAAP 100 award. He also received the United States Senate Certificate of Commendation which recognized his exemplary business leadership and contributions. Also, listed as one of the “Creators to Follow” by Linkedin Editor in Chief and is recognized as a “Top Voice” on Linkedin. He also holds the esteemed title of Visiting William F. Podlich Distinguished Fellow at Claremont McKenna College.   In this episode of Masters of Storytelling, Maya talks to Ryan about building and leading teams, the careful work of scaling businesses, the art of telling stories that resonate, and how to be yourself in the face of bygone corporate expectations.    For more information about Ryan, visit: https://bit.ly/3YuTYwh    For more information about BRC Imagination Arts, visit: www.brcweb.com

FORUM COMUNICAZIONE 2024 | Phygital Talk | Brand Entertainment & Comunicazione | in collaborazione con ELive |"BRANDED ENTERTAINMENT: QUANDO IL BRAND DIVENTA SPETTACOLO"A differenza della pubblicità tradizionale, il Branded Entertainment mira a coinvolgere il pubblico attraverso una narrativa o esperienza piacevole anziché attraverso un messaggio promozionale diretto.Attraverso esempi e strategie vincenti, scopriremo come trasformare il marchio in un narratore accattivante, catturando l'attenzione del pubblico in un palcoscenico di esperienze uniche.Conduce: Riccardo Denaro, Founder, Film & Creative Director / Elive.Intervengono:Giovanni Agostoni, Global Sales & Marketing Director / ICAM.Antonio Barone, Head of Communications / WWF Italia.Matteo Colle, Head of External Relations and CSR / Cap Holding.Maria Grazia Mattei, Fondatrice e Presidente / MEET Digital Culture Center."

Leslie Mandoki ist Mittelpunkt und Gründer der Mandoki Soulmates, einer internationalen Supergroup. Die ungarisch-deutsche Produzentenlegende sieht sich als Vorreiter des Branded Entertainment.

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosThis week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4, Claire Prince, Head of Branded Entertainment at EssenceMediacom, Laura Hopson, Marketing Executive at UTA and Roberta Zamboni, Global Head of Branded Content and Sponsorship at Fremantle. Video interviews with more of our speakers and delegates from the event in the weeks ahead on our YouTube channel so why head over there and hit subscribe. And we'll also be publishing some of the panel sessions as podcasts in the coming weeks so stay tuned for those.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

En el sexto capítulo de la cuarta temporada de Advertising trends by Adevinta nos acompaña Roger Casas-Alatriste, fundador de El Cañonazo Transmedia, para hablar de branded entertainment y nuevos formatos creativos. Con él trataremos de dar respuesta a preguntas como cuáles son los canales más efectivos para la distribución de este tipo de contenido o cuáles los formatos publicitarios emergentes que más triunfan entre la audiencia.Al hilo de este tema, en Espacio de Innovación hablamos con David Damián del vídeo generativo, muy relacionado con el auge de la inteligencia artificial generativa. ¿Quieres descubrir en qué consiste?

We talk with Matt about his journey to becoming an Artist Manager in the entertainment industry. Bio: Matt Hanrahan began his storied career in entertainment DJing and playing in rock bands like Carpal Tunnel in New England before becoming an alternative music promoter, independently promoting and coordinating live events, organizing street team promotions, and managing and an indie music label and roster. From his start in CT, Matt built a strong base in New England and then instinctively moved to nearby NYC where he further cut his teeth producing concerts and eventually tours, festivals, and other special events. Matt eventually took his learnings from the live event space, combined it with his marketing know how, and focused on Branded Entertainment. It wasn't long before Matt was on the road producing events and content with same of the biggest bands and brands in the world, including world tours with The Rolling Stones, Moby's Area Festival Tours, WWE, The Golden Gods, Alt Press, and Loudwire Music Awards, critically acclaimed music video productions, charity concerts, live streams, and an amazing 8 year run producing shows for WWE. These days, Matt continues to create, program, and produce unique entertainment experiences and content within the realms of music, art, fashion, tech, sports and non profits while forging a burgeoning entertainment partnership with The Outlier Group with a focus on talent development, management, venue / event booking production, and compelling brand partnerships including SPINs Lipps Service Podcast, LA Fleet Week, SXSW, Raven Drum Foundation, Beachlife Festival and much more! Find Matt: @matt_han_ra_han www.outliergrp.com Send your Concert Questions to Podcast@TalesFromThePit.net www.TalesFromThePit.net #NHCONCERTPHOTOGS #talesfromthepitpodcast #Talesfromthepit #musicphotography #concert #tour #onstage #rock #tourmanager #audioengineer #foh #frontofhouse #takingbacksunday #concertphotography #podcast #artistmanagement #wwe #rollingstones Hosted by Jason Levasseur www.AcoustifiedMedia.com Music Licensed by Story Blocks

We talk with Matt about his journey to becoming an Artist Manager in the entertainment industry. Bio: Matt Hanrahan began his storied career in entertainment DJing and playing in rock bands like Carpal Tunnel in New England before becoming an alternative music promoter, independently promoting and coordinating live events, organizing street team promotions, and managing and an indie music label and roster. From his start in CT, Matt built a strong base in New England and then instinctively moved to nearby NYC where he further cut his teeth producing concerts and eventually tours, festivals, and other special events. Matt eventually took his learnings from the live event space, combined it with his marketing know how, and focused on Branded Entertainment. It wasn't long before Matt was on the road producing events and content with same of the biggest bands and brands in the world, including world tours with The Rolling Stones, Moby's Area Festival Tours, WWE, The Golden Gods, Alt Press, and Loudwire Music Awards, critically acclaimed music video productions, charity concerts, live streams, and an amazing 8 year run producing shows for WWE. These days, Matt continues to create, program, and produce unique entertainment experiences and content within the realms of music, art, fashion, tech, sports and non profits while forging a burgeoning entertainment partnership with The Outlier Group with a focus on talent development, management, venue / event booking production, and compelling brand partnerships including SPINs Lipps Service Podcast, LA Fleet Week, SXSW, Raven Drum Foundation, Beachlife Festival and much more! Find Matt: @matt_han_ra_han www.outliergrp.com Send your Concert Questions to Podcast@TalesFromThePit.net www.TalesFromThePit.net #NHCONCERTPHOTOGS #talesfromthepitpodcast #Talesfromthepit #musicphotography #concert #tour #onstage #rock #tourmanager #audioengineer #foh #frontofhouse #takingbacksunday #concertphotography #podcast #artistmanagement #wwe #rollingstones Hosted by Jason Levasseur www.AcoustifiedMedia.com Music Licensed by Story Blocks

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.   In 1999 Joe and his partner James H. Gilmore wrote the best-selling book ‘The Experience Economy: Work Is Theatre & Every Business a Stage', which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way. Joe is also co-author of ‘Authenticity: What Consumers Really Want', which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine; and ‘Infinite Possibility: Creating Customer Value on the Digital Frontier', on how to use digital technology to stage experiences that fuse the real and the virtual.   In his speaking and teaching activities, Joe has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.   In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever.   Join Joe on Substack while he works on his new book on the Transformation Economy: https://strategichorizons.com/the-transformation-economy-and-you/   For more information about Joe Pine, visit: www.strategichorizons.com/pine-and-gilmore/joe-pine/   For more information about BRC Imagination Arts, visit: www.brcweb.com

Adam Stoker is the Co-Founder, President, and CEO of Relic, a full-service destination marketing agency. For over 15 years, Adam has excelled in the leisure travel, stakeholder engagement, and destination branding spheres. Immersed in the world of tourism, Adam has spent time as a member of the Utah Tourism Industry Association Board. He is a frequent speaker and collaborator at industry events nationwide, speaking at the Utah Tourism Conference, Texas Travel Summit, several Destinations International events, and more. A passionate thought leader in the world of owned media, Adam speaks on the power of branded content and the success his clients have seen with this bold strategy. Adam hosts the Destination Marketing Podcast, a weekly podcast with over 115,000 total listens that shares insights and experiences from worldwide industry professionals. Published in 2020, Adams's book, “Touchpoints: The Destination Marketers Guide to Brand Evaluation and Enhancement,” is available on Amazon. On this episode of Destination on the Left, I talk with Adam Stoker about his three-part formula for putting owned media to work for your DMO. He shares examples of destinations using an owned media strategy to deliver big results and how he's helping them leverage ChatGPT to make content easily accessible and actionable. What You Will Learn in this Episode: Adam's insights on using owned media to attract today's travelers How Adam uses ChatGPT strategically to make content more accessible by creating chatbots for destinations Adam shares the 3 C's for building an audience — content, community, and commerce and how they influence purchase decisions How technology allows for building a community beyond geographical limitations, expanding destination marketing opportunities Adam's scalable vision for a network of destination marketing podcasts, creating opportunities for collaboration and growth Embracing Owned Media for Audience Engagement and Influence On this episode, we're talking about the importance of owned media in attracting today's travelers. Owned media is a company's website, blog, and social media channels, and they allow brands to build connections with their audience and potential visitors. Adam shares his three-part formula for using owned media in organizations – content, community, and commerce – and provides a strategic framework for building and leveraging an audience. Adam discusses the strategic use of ChatGPT, to make content more accessible. He has found that by using it, destination marketers can provide accessible and engaging content experiences for their audience, such as responsive chatbots that boost their brand's reach and keep them top of mind. Shifting from Geographic to Interest-Based Marketing We dig into the paradigm shift from geographical marketing to interest-based marketing. As developing technology allows for precise audience targeting based on specific interests, destination marketers can capitalize on this shift to engage niche audiences within communities. Adam shares examples like The Palm Beaches and Visit Myrtle Beach, which have successfully focused on specific audience interests, demonstrating how interest-based marketing can yield more impactful results than traditional geographical marketing approaches. Diving into Branded Entertainment and Long-Form Content Adam also introduces the concept of branded entertainment and emphasizes the need to prioritize entertainment over traditional advertising methods. Destination marketers can create content that resonates with their ideal audience by understanding current visitor preferences for longer and more engaging content. Building a community around this infotainment is a great way to engage your audience. Resources: Website: relicagency.com LinkedIn Personal: https://www.linkedin.com/in/adamstoker/ LinkedIn Business: https://www.linkedin.com/company/relicadvertising/ Destination Marketing Podcast: https://destinationmarketingpodcast.com/

Jon Niermann, Founder and CEO of Loop Media, discusses branded entertainment channels for businesses. Loop is the leading supplier in North America of short form video content for Out Of Home environments like bars, hotels, restaurants, and airports. Before founding Loop, Jon spent 22 Years at The Walt Disney Company and Electronic Arts serving as president of Asia pacific operations for both. He was the founder and executive producer of FarWest Entertainment, and has been a late night talk show host on Fox International. You would be hard pressed to find an Entertainment/Mediatech executive with more diverse experience in global business, content production, strategic development, marketing, and sales. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Join us for an engaging and informative conversation on the importance of brand reinvention. In this episode, we feature Samantha Lomow. She is best known for her 20+ years at Hasbro where she was the President of Branded Entertainment and led the company's portfolio of Global Brands. She also played a pivotal role in building multi-billion dollar entertainment franchises of GI Joe and Transformers.  Samantha was also the Chief Customer Officer at Footlocker and is currently on the board at Claire's and is the founder and CEO of her newest endeavor Playworks! 

Jon Niermann, Founder and CEO of Loop Media, discusses branded entertainment channels for businesses. Loop is the leading supplier in North America of short form video content for Out Of Home environments like bars, hotels, restaurants, and airports. Before founding Loop, Jon spent 22 Years at The Walt Disney Company and Electronic Arts serving as president of Asia pacific operations for both. He was the founder and executive producer of FarWest Entertainment, and has been a late night talk show host on Fox International. You would be hard pressed to find an Entertainment/Mediatech executive with more diverse experience in global business, content production, strategic development, marketing, and sales. Host, Kevin Craine Do you want to be a guest? DigitalTransformationPodcast.net/guest

Nell'estate del 1982, nella cantina di una casa finlandese, tre ragazzi hanno lavorato giorno e notte allo sviluppo di un videogioco. Quel videogame è Clash of Clans, oggi uno dei più grandi successi di tutti i tempi. Solo che non è nato nel 1982, ma nel 2012 e il documentario che racconta la sua creazione in quella cantina finlandese è falso. È una geniale operazione di branded entertainment che ha aumentato di molto il valore del brand. Ospite della puntata: Ludovica Federighi, Head of Fuse, la divisione di Omincom Media Group che si occupa di branded entertainment. Prossima puntata: I brand nell'era dei big data, con Catarina Sismeiro, Managing Director di Annalect, la divisione di Omnicom Media Group che si occupa dell'analisi avanzata dei dati, e professoressa associata alla Business School dell'Imperial College di Londra. Bibliografia - La storia della nascita di Clash of Clans è raccontata nel documentario Clash from the Past: The Untold Story. - Le dichiarazioni di Francine Li sono tratte da S. Bajaj, Cannes Lions: Entertainment winners 2023, Contagious, 20 giugno 2020. - Sulla teoria dei progetti personali cfr. B. Little, Me, Myself, and Us. The Science of Personality and the Art of Well-Being, PublicAffairs 2016

Can branded entertainment be "bingeable?" If it's engaging and the characters are relatable! What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media. That's what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle. Here's how they do it: Chris Pizzurro has had an award-winning career in media, including a dozen years at Turner Broadcasting where he was involved in an early-stage form of branded entertainment. (And, he shared some great stories about working with Ted Turner at TBS!) "We were actually doing branded entertainment in the 2000s with TBS's Dinner and a Movie."  -- Chris Pizzurro For the next dozen years, he was SVP at ad tech services company, Canoe Ventures, which really advanced digital ad insertion, scoring an Emmy® Award and inclusion on five patents while there. From that background, Chris realized that "Clients are willing to pay extra to have their brand associated with entertainment, whether it's in a movie or adjacent to one." He's applying that insight now at Leap Media Group, delivering a brand of their own: the "LFBE" - Long-Form Branded Engagement. Chris describes these "as a subset of branded entertainment and shoppable TV". "In long-form brand engagement, it's about involving brands from the outset, creating narratives around them, and incorporating calls to action for tangible ROI." -- Chris Pizzurro In addition to making branded entertainment that is good quality content, Leap's point of differentiation is putting equal focus on the distribution and promotion of that content to drive awareness, viewership and ROAS -- Return on Ad Spend -- from tune-in ads on Crackle to host-reads in Peter Greenberg's radio and podcast show, Eye on Travel.  After all, even if a show is well-made, if no one sees it -- like “a tree falling in the woods making no sound” -- it doesn't matter how good it is. So, as he has written, "We just don't buy ad inventory on FAST Channels and make shows that are on FAST Channels, we're ON shows that are on FAST Channels." Leap's shows, created in conjunction with major brands and production companies, include "The Next Turn" from Expedia, "Bigger Bolder Baking" with chef Gemma Stafford, VRBO-sponsored “Cabin Culture” and more.    Chris is joined in the second half of this fun and informative 40-minute episode by Crackle's, Michele Fino, who brings her own wealth of experience in creating and promoting quality content – from her time helming branded entertainment at a global production company (hint: she can drop the Ryan Seacrest name!), content strategy at a national retailer and marketing at various highly regarded non-profits. She's crystal clear that: branded entertainment, it's not just about the content; it's about creating an experience that extends beyond the show." "Entertainment is the top of the marketing funnel. It's about creating experiences that live beyond the show, extending the brand's presence organically." -- Michele Fino Michele explained all the industry acronyms like AVOD, TVOD, CTV, and FAST. She talked about the value of long-form branded content and Crackle's role in distributing and promoting shows. But she absolutely emphasized the importance of creating entertaining content that also provides brand messaging. Together, they discussed strategies for ensuring branded entertainment and ads work together, helping brands defray production costs and boost value. She cited the example of featuring DoorDash as a hero brand into their original program, Going From Broke. As always, my guests shared excellent points about personal and brand purpose: Per Michele -- apropos Crackle now being part of the socially conscious company, Chicken Soup for the Soul Entertainment, companies can easily just incorporate social messaging subtly into a production in a "purple" kind of way.

Jan Belletti, Cofondateur de Sixtine Groupe, définit la notion de "content factory" tout en abordant les tendances en matière de production de contenu.

Samantha Lomow joins the show to talk about the benefits of having fun in the workplace.  Throughout her 25+ year career across toys, entertainment, fashion and retail industries, Samantha has led multi-billion-dollar brand portfolios at prominent global companies, most recently at Foot Locker Inc. where she was EVP & Chief Customer Officer.  Prior to that, Samantha spent 20 years at Hasbro rising to President of Branded Entertainment, and during that time she helped prove Hasbro's growth blueprint, including leading the company's foray into entertainment with the first Transformers live action film. Samantha currently serves as a Board Member for Claire's advising on their transition to an omni-channel model. As an experienced leader of transformation and change, Samantha brings a unique approach to leadership, one that has been inspired by a career in play.   Guest: Samantha Lomow: C-Suite Executive | Independent Director | Orchestrate Global Business Transformation, Establish Operational Excellence & Creatively Position Companies to Scale & Accelerate Profitable, Sustainable Growth linkedin.com/in/samantha-lomow   Hosts: Mike Thul - linkedin.com/in/thulmichael Jessie Novey - linkedin.com/in/jessienovey   INTERESTED IN SPONSORSHIP? Please email sponsors@tcshrm.org. Twin Cities Society For Human Resources: Recognized as one of the nation's largest SHRM (Society for Human Resource Management) chapters, TCSHRM is based in the Twin Cities of Minneapolis and St. Paul, Minnesota. With an ongoing calendar of events, we are an active SHRM group always looking to promote, influence, and educate our members through multiple channels. Join Us! Become a TCSHRM Member. https://www.tcshrm.org/ Thank you for listening, and if you enjoy this podcast please consider leaving a review as it helps us reach more listeners.    © MMXX TCSHRM. All Rights Reserved. For Personal Use Only.

Sign up to the free TellyCast newsletterBranded content and brand funded programming is very much back on the agenda as unscripted commissions from both PSBs and commercial broadcasters are starting to look thin on the ground. This week we're chatting to a leader in branded content and formats in Finland to find out how the market is adapting in his territory.Our guest this week is Lasse Nikkari, executive producer and Head of Formats and Branded Entertainment at Finland's Nelonen Media.  In conversation with TellyCast's Justin Crosby.Support the showTellyCast websiteTellyCast instaTellyCast TwitterTellyCast YouTube

Misha Sher, a sports marketing veteran, author, lecturer with a unique background and great stories from working with Pele to many other big sports properties and brands. We are going deep why brands engage with sports, esports/gaming, women's sport and how to activate it, athlete marketing and unpacking his current role as Global Head of Sport, Entertainment and Culture at MediaCom (now called EssenceMediacom and part of WPP's GroupM).    Key Highlights Born in Ukraine, immigrating to the US at the age of 13, culture shock, didn't speak the language.  Football/Soccer was his language and helped him to integrate Dream to be a pro Footballer cut short, first job in Banking in Boston – start making a living Next stop Masters Degree in Football in Liverpool – back to his passion – thesis on Premier League Clubs in North America Soccerex – Director of Business Development – helping expand to Singapore and new commercial ideas, ie cities paying host fees Short sting as Ranger Football Club as Global Partnership Director – some lessons from it Entering MediaCom – short intro on the company being part of WPP's GroupM – managing billions of dollars of advertising money Media agency investing in traditional media channels, agency starting to offer new services to take “customers” (Brands) into sport and other entertainment spaces Sports marketing agencies and Media Agencies, from partners to rivals Pele – amazing opportunity to represent him for several years to help build his brand and create commercial opportunities (Pele was 72 at the time). Brazil about to host the FIFA World 2014 and Olympics 2016 – most iconic Brazilian sports star – building his brand by association with other iconic brands (Coca Cola, Emirates, Hublot, Procter & Gamble, etc) Amazing networking by being around him and meeting Heads of States to CEO's  - signing multi years, multi million dollar deals for him – managing and maximizing his time Some personal stories about Pele, the Legend and the man he was Deploying Clients Money – over USD 1 billion in his career across B2C and B2B opportunities -  value creation is the key Transactional nature of industry vs “why” would/should the fan/customer care and what is the best vehicle to achieve the client's objectives “As a brand, don't disrupt what people love, be the thing what people love” -  Eintracht Frankfurt sponsor example (Indeed), perfect alignment with club Discussion about lack of understanding and budgets beyond the initial budget to buy into a property by many brands – ratio spending on activation Balancing risk factors for brands between engagement in athletes, clubs/teams and leagues, different risk vs rewards Athletes and influencers becoming “media platforms”, huge social media reach and the opportunity for brands Gaming/Esport/Web3, where are the opportunities for brands – examples and discussion about future growth Growth of Women's sport, the importance and opportunities for brands Working on new book  – (working title) “From Athlete to Enterprise” – how to build a personal brand and build sustainable future incomes        About Senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, have an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives. Have advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets. Strong business leader, with track record of building and managing diverse teams while operating in a multifaceted global organization. Possess a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies. Passionate about embracing disruption and driving industry innovation, with opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment', exploring the future of uninterrupted marketing. Specialties: Leadership, Strategic planning, Marketing & Brand strategy, Business growth, Commercial partnerships, Revenue generation, Sport & Entertainment strategy and activation, Public speaking, Pitching, Sales & Business Development, Talent Management, Negotiation, Brand building. Clients include: Toyota, Coca-Cola, American Airlines, Dell, Shell, indeed, Skoda, Subway, Hotels.com, BAT, Allianz, GSK, Fonterra, Sony PlayStation, Beats by Dre, Richemont, Pelé, Brian Lara, Eniola Aluko, Liverpool FC, Watford FC.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

With so much content at our fingertips how can brands cut through and create spots that consumers actively want to seek out and watch? Created for Creatives Host Chris Smith sat down with Disney's Helen Pak and Brandon Butler from Majority in Atlanta for insights on their expectations of branded entertainment. Both Helen and Brandon say “advertising has to entertain us, because everything is competing with everything.” They further went on to emphasize that the message should be authentic and unique. They also shared their thoughts on judging the Branded Entertainment category, discussed campaigns that hit the mark for branded content and trends that are inspiring; one of these being that people are starting to have fun again. “I always love coming to these awards shows, because I leave so inspired by the jury, by the work and by the conversation. I get to share a wide selection of work that my teams haven't seen and it's reinvigorating.” Show notes: Branded entertainment all winners: https://2022.liaentries.com/winners/?id_medium=25&view=icons&range=w&clear_search_session=true Majority Agency: https://majorityagency.com/ Credits: Guests: Helen Pak: Senior Vice President of Creative for Marketing, Design and Content, The Walt Disney Company Brandon Butler: Partner and Chief Content Officer, Majority Host: Chris Smith, Chief Creative Officer, Plot Twist Creative Producer: Sarah Knights, Eardrum Music: Brian Yessian, Yessian Music Manager: Laurissa Levy, London International Awards Production Company: Eardrum

Do you ever wonder what it takes to build a successful brand that's true to your values? Join me as I sit down this week with Jan Livingston Mokhtari, Co-Founder & Chief Marketing Officer of Gray Whale Gin. We explore how family and environmental purpose is driving this premium gin brand from strength to strength while helping the planet, one “glass of California” at a time. Jan shares the story of how nature inspired the brand, the innovations she and her husband made to help conserve capital, and what ‘good' looks like through their partnership with ocean conservation charity Oceana. Throughout the episode, Jan shares her insights on entrepreneurship, balancing work and family, and how to build a brand that's true to its roots, one that her daughters can be proud of. You'll hear all about Jan's experience scaling her business, including the pivotal moment when she and her husband had to choose between growth and staying true to their values. So, grab a glass of gin (preferably Gray Whale!) and join us as we explore the story behind this highly successful and purpose-driven brand.About Jan Livingston Mokhtari:Jan Livingston Mokhtari is an award-winning Creative Director turned social entrepreneur and gin connoisseur who, after generating over $190 million in revenues as EVP of Branded Entertainment at FOX Networks Group and being named “Most Creative Women in Advertising” by Business Insider, is doing her part for ocean conservation through the launch of a purpose-driven gin brand that celebrates Californian values through and through. Prior to joining Fox, Jan served as Managing Partner and Executive Creative Director at Rec Room, Creative Director at 72andSunny and FCB Global, and was the Founder of production company Jolly Good Productions, working with Hollywood talent including Eva Longoria, Darren Aronofsky Joseph Gordon-Levitt. Jan Founded Gray Whale Gin with her husband, producer, and TV presenter Marsh Mokhtari, whose work can be seen on the Food Network and National Geographic Channel.                                          Real, relatable, or downright wrong? We want to know!Tweet your opinion: @_badasscass_Give us a like on Facebook: @powerdonedifferntlyCheck out exclusive behind-the-scenes action on Insta: @powerdonedifferentlyFind us at our new home: www.powerdonedifferently.comBuy Gray Whale Gin at: www.graywhalegin.com

Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach. "Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7." - Diane Charno Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Where this podcast - Truth Tastes Funny - strives to deliver tips help us keep our sanity, my new YES, BRAND podcast focuses on economic prosperity. Both offer fair amounts of comedy & a sense of play. But if you own a business, you need to keep your message sharp enough to pierce the next ceiling!Heartfelt thanks to all my listeners for taking the TTF journey, and I hope you'll find that YES, BRAND adds to the fun, and the growth - both personal and professional.HAPPY NEW YEAR!To check out the current YES, BRAND episodes and subscribe via your favorite platform, visit: www.YESBRANDmethod.comYES, BRAND Theme, Intro/Outro:Words and Music by: Hersh RephunPerformed by: Hersh Rephun & Samantha RephunProduced and Mixed by: Daniel TeoJ.E.M Music Strategy & ProductionIf you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Check out Hersh's new podcast: YES, BRANDBoldly taking brands where they desperately wanna goFollow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  Tune in to learn:What Molson-Coors has to offer (2:07)How Marcelo saw different challenges while working around the globe (8:45)Dealing with cultural nuance in marketing (13:40)About Molson-Coors' campaign with Tide (23:31)Responding to economic headwinds (35:30)Mentions:19:39 The Whopper Detour23:31 Coors Light and Tide Campaign 28:49 - Cannes Lions International Festival of Creativity31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 36:40 - Chill-Boards, Coors Light's eco-and-social campaign Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Karen Cahn is the Founder & CEO of IFundWomen, the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections all designed to launch and grow profitable, sustainable businesses. Since founding IFundWomen, thousands of women-owned companies, who started their businesses on the IFundWomen platform, have raised over $100M in early-stage capital and have created tens of thousands of jobs, helping to fuel the startup and small business economy. Named to Inc. Magazines Top 100 Female Founders of 2020, and The City and State of New York's Most Responsible CEOs of 2020, Karen is a true pioneer in tech and media. Karen was an early Google Intrapreneur, spending 10 years leading sales teams in search, display, and video. Most notably, in 2006, Karen started the Branded Entertainment business at YouTube by making powerful and substantive connections between big, global brands and creators, resulting in the creation of the first native video ad experiences that helped creators make exponentially more money from their YouTube videos. Karen then went on to spend three years at Aol where she started Aols female creative economy in video by funding and monetizing dozens of women-produced, premium-quality video series, resulting in Aol nabbing its first-ever Emmy nod. Karen holds a BA from the University of Wisconsin-Madison, double majoring in African-American Studies and US History. You can find Karen on all the socials @karencahn   What You Will Learn: Why men receive 97% of all venture capital dollars, despite research showing that women typically outperform their male peers What the structure of venture capital funding looks like and how the algorithms impact women-owned businesses How the conversation around funding more diverse founders is improving, despite the funding gap increasing What IFundWomen is doing to support women-owned businesses and fuel the startup and small business economy Why paying the market rate for your employees creates a more fulfilling work environment Karen's actionable advice for those looking to improve their chances of success, fulfillment, and happiness How to contact Karen: Website: www.ifundwomen.com Facebook: https://www.facebook.com/ifundwomen https://www.facebook.com/IFundWomenCEO Instagram: https://www.instagram.com/ifundwomen https://www.instagram.com/karencahn/ LinkedIn: https://www.linkedin.com/in/karen-cahn/ Twitter: @karencahn

Branded content is any marketing content that does not have a direct sales-related objective associated with it. Because it's not designed to have a straight line relationship with sales goals, many marketers struggle to justify investing in it. But branded content has an important place in the marketing mix, and this week, Human Factor Media founder Zack Slingsby explains why. Human Factor Media specializes in a “branded entertainment” - a subset of branded content focused on video. In this interview, he covers: When it does - and does not - make sense to invest in branded entertainment How branded entertainment can help differentiate you from the competition What good branded entertainment looks like Why you should think about creating serialized content How to measure the success of branded entertainment The channels that you can use to distribute your content The brands that are doing branded entertainment really well right now Check out the full episode to get Zack's insights on all of this, and more.

Sign up to the free TellyCast newsletterOn this week's show, we replaying the Brand Funded Programming 2.0 panel that kicked off the first TellyCast Content Funding Festival in London this week.Our expert panel featured consultant and former Controller of Branded Entertainment at Channel 4 Simon Wells, ITV's Director of Digital & Creative Partnerships Bhavit Chandrani, Head of Content at APX Content Ventures' Katie West,  Paul Tremain EVP & Managing Director of EMEA at United Entertainment Group and it was moderated by K7 Media's Clare Thompson. It was recorded on Tuesday 26th April at Lincoln's Inn in London and the panel was sponsored by APX Content Ventures. TellyCast websiteTellyCast instaTellyCast TwitterTellyCast YouTubeTellyCast is edited by Ian Chambers.  Music by David Turner, lunatrax. Recorded in lockdown March 2020 by David Turner, Will Clark and Justin Crosby. Voiceover by Megan Clark.

https://www.travistelevision.com/ Greg P. Travis is an Emmy-Award-winning Television and Streaming Content Producer and Greg also serves as CEO of Travis Television (TTV), an Emmy Award-winning TV production company specializing in entertainment news, promotions, and marketing. For the past 27 years, Greg has been a regional Producer for the shows Entertainment Tonight and Access Hollywood. TTV has produced TV marketing campaigns and promotional content for virtually every major TV Network and music superstar in the world including Rolling Stones, Springsteen, Elton John, Garth Brooks, Dolly Parton, and many many others. As an extension of TTV's music involvement, TTV has guided major corporate launches including the creation and implementation of the Walmart TV in-store promotional network, coordinating the book and music advertising over a ten-year period, which grew to become the largest in-store promotional network in the world. The TTV team provides crews and production services to most major networks, such as the BBC, Disney, CBS, VH-1, MTV, Comedy Central, and others. TTV produces documentary television specials for several major networks. Branded Entertainment content for companies such as Scripps Networks to Nissan North America.   Charity organizations are very special to our team and we love producing High-Impact Fund Raising presentations.  Some of the more notable organizations include Stand Up to Cancer, TJ Martell Foundation, Vanderbilt Children's Hospital, and many Caribbean charities around the islands. ‍ Greg is also a Co-Founder of 2 San Francisco Bay Area companies including BIA Controls, Inc. Greg served as the driving force behind the brand's marketing direction and product launches, and was responsible for consumer product education and communication, product experience, and product advertising.

https://www.travistelevision.com/ Greg P. Travis is an Emmy-Award-winning Television and Streaming Content Producer and Greg also serves as CEO of Travis Television (TTV), an Emmy Award-winning TV production company specializing in entertainment news, promotions, and marketing. For the past 27 years, Greg has been a regional Producer for the shows Entertainment Tonight and Access Hollywood. TTV has produced TV marketing campaigns and promotional content for virtually every major TV Network and music superstar in the world including Rolling Stones, Springsteen, Elton John, Garth Brooks, Dolly Parton, and many many others. As an extension of TTV's music involvement, TTV has guided major corporate launches including the creation and implementation of the Walmart TV in-store promotional network, coordinating the book and music advertising over a ten-year period, which grew to become the largest in-store promotional network in the world. The TTV team provides crews and production services to most major networks, such as the BBC, Disney, CBS, VH-1, MTV, Comedy Central, and others. TTV produces documentary television specials for several major networks. Branded Entertainment content for companies such as Scripps Networks to Nissan North America.   Charity organizations are very special to our team and we love producing High-Impact Fund Raising presentations.  Some of the more notable organizations include Stand Up to Cancer, TJ Martell Foundation, Vanderbilt Children's Hospital, and many Caribbean charities around the islands. ‍ Greg is also a Co-Founder of 2 San Francisco Bay Area companies including BIA Controls, Inc. Greg served as the driving force behind the brand's marketing direction and product launches, and was responsible for consumer product education and communication, product experience, and product advertising.

This week we chat with Karen Cahn. Karen is the Founder & CEO of IFundWomen, the world's largest funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections all designed to launch and grow profitable, sustainable businesses. Since founding IFundWomen, thousands of women-owned companies, who started their businesses on the IFundWomen platform, have raised over $135M in early-stage capital and have created over 30,000 jobs helping to fuel the startup and small business economy. Named to Inc. Magazine's Top 100 Female Founders of 2020, and The City and State of New York's Most Responsible CEOs of 2020, Karen is a true pioneer in tech and media. Karen was an early Google Intrapreneur, spending 10 years leading sales teams in search, display, and video. Most notably, in 2006, Karen started the Branded Entertainment business at YouTube by making powerful and substantive connections between big, global brands and creators, resulting in the creation of the first native video ad experiences that helped creators make exponentially more money from their YouTube videos. Karen then went on to spend three years at Aol where she started Aol's female creative economy in video by funding and monetizing dozens of women-produced, premium-quality video series, resulting in Aol nabbing its first-ever Emmy nod. Follow us!Karen Cahn: @karencahniFundWomen: @iFundWomen and (and website here)iFundWomen Show Podcast: Apple Podcasts here and Spotify Podcasts hereDear Twentysomething: @deartwentysomething (and on Fireside here)

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls' education and empowerment. Karen has been named one of Inc. Magazine's Top 100 Female Founders of 2020 as well as one of the City and State of New York's Most Responsible CEOs of 2020. Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey. Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey! “Crowdfunding is sales and marketing. It's about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn This week's takeaways from Entreprenista: Karen's career journey and what led her to found iFundWomen Her stint at Google and YouTube and why she left Google after a decade Karen's move to AOL and the company's first-ever nod from Emmy Becoming a feminist and creating economic opportunities for women How Karen handled being unexpectedly let go from a company How she started VProud, her first business, and the lessons she learned from the experience Crowdfunding at the beginning of a business journey to prove demand How iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economy Why reaching for perfection hinders opportunities The biggest challenges Karen faces five years into running iFundWomen How hiring a coach helped iFundWomen raise capital “Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary Resources Mentioned: Podcast: Masters of Scale Our Favorite Quotes: “Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn “When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn “Nothing about starting a business is for the faint of heart. But it's rewarding if you're mature enough to handle the roller-coaster ride.” - Karen Cahn Connect with Karen Cahn: Karen Cahn Website iFundWomen iFundWomen of Color iFundWomen on LinkedIn iFundWomen on Instagram iFundWomen on Facebook iFundWomen on Twitter Karen Cahn on LinkedIn Karen Cahn on Instagram Karen Cahn on Facebook Karen Cahn on Twitter If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! Get the Support You Need with the Entreprenista Circles Entreprenista, it's time to take your business to the next level! We're excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator. Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles Say “Hello!” To DigiCards™  Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You're on mute!” at your computer screen and letting the important points you were trying to make get lost? If you're tired of leading unproductive, distraction-filled team meetings, then it's time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order. Become An Entreprenista! Thanks for tuning into this week's episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls' education and empowerment. Karen has been named one of Inc. Magazine's Top 100 Female Founders of 2020 as well as one of the City and State of New York's Most Responsible CEOs of 2020. Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey. Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey! “Crowdfunding is sales and marketing. It's about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn This week's takeaways from Entreprenista: Karen's career journey and what led her to found iFundWomenHer stint at Google and YouTube and why she left Google after a decadeKaren's move to AOL and the company's first-ever nod from EmmyBecoming a feminist and creating economic opportunities for womenHow Karen handled being unexpectedly let go from a companyHow she started VProud, her first business, and the lessons she learned from the experienceCrowdfunding at the beginning of a business journey to prove demandHow iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economyWhy reaching for perfection hinders opportunitiesThe biggest challenges Karen faces five years into running iFundWomenHow hiring a coach helped iFundWomen raise capital“Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary Resources Mentioned: Podcast: Masters of Scale Our Favorite Quotes: “Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn“When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn“Nothing about starting a business is for the faint of heart. But it's rewarding if you're mature enough to handle the roller-coaster ride.” - Karen Cahn Connect with Karen Cahn: Karen Cahn WebsiteiFundWomeniFundWomen of ColoriFundWomen on LinkedIniFundWomen on InstagramiFundWomen on FacebookiFundWomen on TwitterKaren Cahn on LinkedInKaren Cahn on InstagramKaren Cahn on FacebookKaren Cahn on Twitter If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections,

On today's episode, Elyfer Torres and Carmen DeLeon chat latin music with fellow entertainment industry member, Erik Bankston, who is the Head of Branded Entertainment at Cardenas Marketing Network. He is also the ringleader behind ¡LatinUp!, which is a new live music destination created to elevate Latin music, culture and voices.Join Carmen and Elyfer as they talk with Erik Bankston about his drive to work in the music industry and the importance of building a platform to spotlight Latin artists! Plus Erik, Carmen and Elyfer chat about how to break into the industry, from the right attitude to the hard work needed. Follow us on IG (@porlaculturapod), Twitter (@porlaculturapod) and TikTok (@porlacultura). Follow Carmen (@carmendeleon) and Elyfer (@elyfertorres) on IG. Email us your questions or comments at info@gallerypodcasts.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Not Network podcast episode, we are graced with the presence of Chris Vidal! Going to the great school of SCAD Nation Chris enlightens us with the "pursuit of process" and explains why it's fulfilling to love what you do. Concert photographer, majoring in Branded Entertainment with a focus of Brand Strategy and Creative Direction, and one of the hosts of "The Creative Squeeze" podcast Chris lays it all on the mat and tells it like it is. Check out his podcast! https://podcasts.apple.com/us/podcast/the-creative-squeeze/id1506361338 And the show notes ;) https://www.riggedpie.com/not-network/podcast-page/chris-vidal --- Send in a voice message: https://podcasters.spotify.com/pod/show/not-network/message Support this podcast: https://podcasters.spotify.com/pod/show/not-network/support

In today's episode, I speak with a dear friend and spiritual guide, Erin Arend – You may know her as Branded Entertainment Sales Lead at Discovery Incorporated, but as we discuss in this podcast, she is and has recently become so much more. Erin and I bond over the value of listening, paving a more unified path in our world, and a confronting our purpose in the work and lives we live today.

On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar paths to the advertising world, the importance of context, and a future where branded content actually makes money for the advertiser. The world has changed a lot in the last six months, not only for the world at large, but for The Los Angeles Times. As we open up our discussions, Justin lets us in on how work has changed for him and what branded entertainment looks like going forward. Tune in to hear all this and more. Don’t forget to subscribe if you like what you hear! Topics: What production is like during the pandemic. What has changed in our collective work lives during the last six months. Playing to your strengths. Advertising in the age of social media. How an article about Starz Network’s, “The Girlfriend Experience”, turned on a light in Justin’s head. Why a podcast gets you more quality conversions. How LA Times Studio promoted the CBS All Access show, “Interrogation”. Trying to get away from using page views as a measurement of success. The future of branded content. Resources: Justin on LinkedIn L.A. Times Mother Night

Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. For the past two years he has been overseeing programming and production of Tribeca X, a special section of the Tribeca Film Festival that recognizes branded storytelling with a selection of films, a conference, panels, screenings and a juried award in several categories. Previously, he spent 6 years as Producer at Thinkmodo the world's leading viral video agency. There, alongside the Co-Founders, Sam created videos for clients including Warner Bros., Sony, Paramount, Oakley, Verizon, Amazon, YouTube, and others. Collectively, their videos have earned more than 2 billion views on YouTube and Facebook and have generated global media coverage. Sam was with Thinkmodo until the company closed in 2018 and recently formed his own media and production company called Mostly, Inc. which will develop and produce various types of original and branded content. We go behind the scenes to talk about branded entertainment and some case studies from his time at Thinkmodo.