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If you think it's easy to integrate Facebook to Shopify because they are partners, you're wrong. It takes skill, coordinating well with Facebook Support, and tons of patience before you can integrate the two platforms to create a seamless online shopping experience for customers. Based on my client experience, integrating Facebook into Shopify is rocket science.

Firing people is one of the most stressful and time-consuming activities that you as a business owner will do. It's inevitable. Whether you're just starting your business now or you have a human resource officer, you still need to know the ropes - the do's and don'ts - so that you get used to firing people from a totally different perspective.

I was expecting great entrepreneur lessons from "The Founder". Prior to watching the movie, I had never researched anything about Ray Kroc. After watching, one word resonated with me: moral compass. https://www.netflix.com/ph/title/80101899 (Watch The Founder on Netflix.)

The feel of a book in your hands and the smell of each page - just priceless. This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.) Here's my 2022 Book List so far.

Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election. Exercise your rights. Vote wisely and be intentional in selecting your candidates.

Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.

It was a long post worth reading and sharing. Karla Singson (one of our Pin To Top guests) shared a https://www.facebook.com/karlasingson.official/posts/4952930031404290 (Facebook post about the difference between being worth $10m+ and $1B+). It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.

2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them. Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)

Truth hurts, really. Even so, we need to hear it. I chanced upon https://www.facebook.com/mikesamuels90/posts/10159545770150155 (Mike Samuels' Facebook post on 10 harsh truths about running a business.) Go check for yourself if they are true. https://www.facebook.com/mikesamuels90 (Mike Samuels) is an awesome copywriter I have followed for years.

You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!) Will you do the switch? References: https://www.facebook.com/marismith/posts/10158308800400009 (Mari Smith's announcement) https://about.fb.com/news/2021/12/introducing-new-tools-to-support-facebook-creators-in-emea/ (Facebook News for content creators)

Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again. Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters. Here's the story of how it happened. https://nobsletter.com/special-offer (Click here for the most incredible free gift ever.)

Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?). You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table. Here's why you shouldn't skip holidays when marketing your business. Click here for your holiday references: https://explore.payoneer.com/calendar/ecommerce-2022/ (Days of the Year) https://explore.payoneer.com/calendar/ecommerce-2022/ (Payoneer's 2022 E-Commerce Calendar)

Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections. With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know and understand the rules. Philippines' Commission on Elections always issues rules to implement the Fair Election Act (Republic Act No. 9006). The latest rules are contained in Comelec Resolution No. 10730 - which I painstakingly read to find out how political marketers can use social media for this year's campaign period. References: https://newsinfo.inquirer.net/1517074/comelec-expands-rules-on-pol-ads-run-on-social-media (Philippine Daily Inquirer) https://comelec.gov.ph/php-tpls-attachments/2022NLE/Resolutions/com_res_10730.pdf (Comelec Resolution No. 10730)

To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface. I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse. References: https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/ (https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/)

Here's what working on Facebook Marketing and Facebook ads for 2022. References: https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ (https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/) https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/ (https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/)

The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.

As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.

Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.

My website is back! I couldn't thank enough the people who helped me bring it back.

You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes. That's how I got my Division Head position at Copy Geeks. I'm sharing the cucumber story in this episode. Karla Singson's podcast interview: https://pod.link/1454163881/episode/9821123f2cbfec00a2985b679646a357 (Episode 78) https://pod.link/1454163881/episode/aba02a5684d4ccbe152bcb8227bf5e6c (Episode 79) To learn more about Scalewind, click here: https://www.scalewind.com/ (https://www.scalewind.com/) To learn more about Copy Geeks, click here: https://copygeeks.com/ (https://copygeeks.com/)

Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view. https://www.linkedin.com/in/daniel-murray-marketing (Follow Daniel Murray on LinkedIn.)

Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode. https://www.facebook.com/stamariagorettiparish (Check Sta. Maria Goretti Parish here.)

I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide. Plus: is there ONE Social Media Manager to rule them all? References: https://www.linkedin.com/posts/the-marketing-millennials_socialmedia-activity-6840654519035162624-o_AR (Social Media Explained) https://www.linkedin.com/posts/the-marketing-millennials_say-it-louder-jon-stephen-stansel-activity-6836122746095833088-jLsL (One Social Media Manager to rule them all)

After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.

What's a good horror story? Getting your website hacked. Yes, my website was hacked via a malware attack. Actually, my website was attacked TWICE in 2021. I was surprised with my own "chill" reaction as I dealt with the situation. Plus my sweet message to the hacker from hell.

I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).

As I always say, going into any social media platform is a privilege, not a right. Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising campaigns smoothly.

There are many Facebook advertising metrics that can overwhelm you. For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data it's giving you (especially with the iOS 14 and 15 changes).

The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities still persist. Know the important details of the Facebook State of Small Business Report in this Pin To Top Podcast episode. Reference: https://about.fb.com/news/2021/09/state-of-small-business-recovery/ (https://about.fb.com/news/2021/09/state-of-small-business-recovery/)

Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising? The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value. Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking (https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking) https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads (https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads)

There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work. Which tips do you think you can apply immediately? Reference: https://blog.hootsuite.com/increase-facebook-engagement/ (23 Simple Ways to Increase Facebook Engagement)

"Olympic athletes make it look easy. But the truth is, it's not." That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics. Yes, it is difficult to be an Olympian, yet we all "judge" them on the biggest sporting stage in the world. We don't understand their journey to get to the Olympics. So what can these god-like humans teach us as leaders in our business? Here are some of the lessons, taken from a LinkedIn News Poll.

There are business and marketing lessons in death, if you are fully aware of them. My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepreneurs and experts to learn from - because as long as we are alive, we are breathing marketing. A short tribute for my father is also included in this episode because he was a part of this show. Sorry if I kept on interchanging "business" and "marketing" in the lessons that I shared in this episode!

Ginger Arboleda have answers about business. Maybe you think everything she touches is gold. I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how she leverages social media to help her with her business. Ginger also provided the right perspective when it comes to creating content, which I think, she was also able to apply in launching her business ideas seamlessly. (Zeeka Memo is a must-listen, too.) Listen to the second part of our interview with blogger, vlogger, Manila Workshops Director, and COO of Taxumo Ginger Arboleda. Learn more from Ginger Arboleda at https://mommyginger.com/ (https://mommyginger.com/) Check out how you can pay your taxes easily through https://www.taxumo.com/ (https://www.taxumo.com/)

Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily. But before all these titles, Ginger must have started from the beginning too, right? So I asked her how she found her way to entrepreneurship, what inspired her to create a business, and the stories behind Manila Workshops and Taxumo. Listen as this super mom and entrepreneur answers your business-related questions. Learn more from Ginger Arboleda at https://mommyginger.com/ (https://mommyginger.com/) Check out how you can pay your taxes easily through https://www.taxumo.com/ (https://www.taxumo.com/)

Did you know that you can create ads directly from your Facebook Page? If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page takes out the stress and confusion. This episode will help you where to locate the feature and how you can use it.

Entrepreneurs and Experts: How much should you spend on Facebook ads budget? You may have searched the answer to this question and found out that there are many answers. Let's break them down so you can finally decide how much you should spend on your Facebook ads budget. Reference: https://www.socialmediaexaminer.com/how-much-should-you-spend-on-facebook-ads-budgeting-steps/ (How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner)

There's always power in three. The TV show “Charmed”, three sisters always combine their powers against evil. In basketball, the Bulls' triangle offense is legendary. In Hollywood, when you can sing, dance, and act, and you're earning from each skill (J to the Lo, hello!), you're a triple threat. Did you know that Facebook also has its perfect three in advertising? They are called Campaigns, Ad Set, and Ads. You'll learn more about this Facebook ad basic in this episode.

"Email is still under utilized." This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview. This was a surprise to me. Others consider email as a dinosaur (one of the oldest tools in digital marketing), so they think that it's no longer working! The truth is, according to Allan, email can be your unlimited ads. Time to change the way you look at email. Listen and learn about email storytelling from Allan Ngo. Your Top Resources: https://digitalsolopreneur.com/emp (https://digitalsolopreneur.com/emp) | Email Marketing Philippines Facebook Group https://digitalsolopreneur.com/quiz (https://digitalsolopreneur.com/quiz) | Quiz Funnel

In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails. You might say, "This is weird! You talk about Facebook marketing on the show. Why invite an email storyteller?" That's because in the circle of life, err, circle of marketing, you need to understand that social media (like Facebook), is a party. Who do you look for in a party? A familiar face. Once you see that friend, the noise is out. You talk to him or her for hours. You probably even get out of the party to get somewhere quieter to, guess what, catch up more. This is email storytelling. Listen and learn about email storytelling from Allan Ngo. Your Top Resources: https://digitalsolopreneur.com/emp (https://digitalsolopreneur.com/emp) | Email Marketing Philippines Facebook Group https://digitalsolopreneur.com/quiz (https://digitalsolopreneur.com/quiz) | Quiz Funnel

Is there good coming from Facebook boost posts? The answer is yes and no. Confused? Then get started listening to this episode to be enlightened.

Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement. I share in this episode what I did during my first week in Clubhouse. Hint: If you think I blabbered until I was out of breath, you got it wrong.

“Has the Filipino business owner changed his or her perspective towards business vision and attitude?” This is one of the questions that former https://ideaspacefoundation.org/ (IdeaSpace Foundation) Executive Director Diane Eustaquio answered in this episode.  Discover also how connecting technology and agriculture, especially in her own start up company, is changing not only the lives of its beneficiaries, but also herself.  https://www.linkedin.com/in/dianeeustaquio/ (Connect with Diane on LinkedIn.)

For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry. However, this two-part interview says otherwise. The former https://ideaspacefoundation.org/ (IdeaSpace Foundation) Executive Director is still one of those empowering individuals who also empower themselves by never ceasing to learn. Case in point: She started her own start up company. https://www.linkedin.com/in/dianeeustaquio/ (Connect with Diane on LinkedIn.)

The world is full of changes, and so is social media. Here are the latest changes from Facebook that you need to know: Facebook Analytics Tool is going away in June 2021 Facebook Ads Reporting and Performance due to iOS 14

The most difficult thing about Facebook Ads is not being clear about your objective. Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck. References: https://www.facebook.com/business/ads/ad-objectives (Facebook Business - Facebook Ad Objectives) https://www.agorapulse.com/blog/facebook-ad-objective-choices/ (AgoraPulse - Facebook Ad Objectives)

We're giving you the reasons why you should use Facebook Ads for your business now. References: https://www.facebook.com/business/help/205029060038706 (Why Advertise on Facebook?) https://adespresso.com/guides/facebook-ads-beginner/why-you-should-advertise-on-facebook-now/ (Why You Should Advertise on Facebook Now) https://buffer.com/library/facebook-ads-guide/ (Facebook Ads Guide)

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it. In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.

Entrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business. It’s funny that some entrepreneurs are looking for social media managers who seemed to know and have it all. Plus they are requiring social media managers to have master’s degree or at least half a decade working experience for everything digital marketing.  Geesh, talk about looking for someone that doesn’t exist! Listen to this episode so you could understand what not to do when looking for a social media manager for your business.

There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world. Which is better? Well, who knows? To me, the most important thing is that we never lose touch with our customers.  Sheree Baylon-Brizo, Founder of Lapu-lapu City Food Market, talks about the future of their food app, Kaon Ta. Learn more: https://www.facebook.com/groups/lapulapucityfoodmarket (Lapu-lapu City Food Market)

Do you love food? Would you go miles to search for it? I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not only for her clients but also as a homeschooling mom and a budding YouTuber. But the pandemic pushed her to do more. It took one post of a food app launch for me to ask her what’s up. What she said wowed me, so I thought, “This is Pin To Top worthy.” Munch this episode with your favorite food because it’s going to be exciting. Learn more: https://www.facebook.com/groups/lapulapucityfoodmarket (Lapu-lapu City Food Market)