Property Marketing Podcast

This episode features Luke Berry of the Third.i Group. Luke is the Co-Founder & Director of Sales & Marketing and therefore is subsequently responsible for the implementation of all sales and marketing activities across the various divisions and projects owned by the Third.i Group. Luke has over 20 years' experience in the creation of ‘brand identities' and is an industry leader in project marketing & sales, which has helped the business set envious sales records & secure multiple international awards. In this episode Luke shares his thoughts on how to see a glass half full, tell engaging stories and innovate, brilliantly. Enjoy

This Episode features Angela Bonnefin. Angela is the Founder and Director at Retail Strategy Group. Retail Strategy group is the culmination of many years dedication to the pursuit of world class outcomes in retail development across mixed-use projects. Our mission is simple - to create amazing places where people want to be.

In this episode, David extols the benefits of working within a large scale, corporate real estate franchise, truly understanding your target market and the power of red.

Iwan Sunito's story is one of resilience and success. Born in Surabaya, East Java, Iwan spent many childhood years in the small town of Pangkalan Bun in Kalimantan, known also as Borneo, before moving to Australia as a teenager. Iwan completed a Bachelor of Architecture with Honours and a Masters of Construction Management at UNSW and in 1994 he started his own architectural firm. In 1996 Iwan formed Crown Group with business partner Paul Sathio. In the years following Crown Group completed a string of successful projects, weathering the storms of the 2008 global financial crisis and the company is now set to be one of the largest private property developers in Australia with over $5B with of projects in the pipeline world wide. Iwan was the chairman of Indonesia's Tsunami Corporate appeal in 2006 and has been actively involved in fundraising for the Sydney Children's Hospital, the John Fawcett Eye Foundation in Bali and orphanages in Indonesia. Iwan was named 2015 Urban Taskforce Australia Property Person of the Year, one of the highest industry accolades in Australia. He was also a winner in the 2013 Ernst & Young Entrepreneur of the Year awards and awarded the 2013 Congress of Indonesian Diaspora Entrepreneur award. Iwan was appointed to the Global Indonesian Diaspora Board in 2013 and recently spoke at the 2017 Indonesian Diaspora Congress. Iwan is the chairman of the Sydney Christian Worship Centre and B2B, a mentoring programme for young professionals. His first book ‘From Borneo to Bloomberg, A Comeback Story and 13 Principles of Success' was published in 2014. Iwan's top- selling biography ‘Without Borders' by Teguh Sri Pambudi was published in 2016. Iwan lives in Sydney with his wife and three children. In this episode Iwan explain's what is what like growing up in remote Indonesia, how to create your own market segment, establish genuine brand equity & the power of perseverance.

Today's episode features Amanda Stanaway. Amanda is the Global workplace leader & principal at Woods Bagot. Amanda sits at the forefront of workplace design; currently working with a broad portfolio of corporate clients worldwide including NAB, CBA & Google. Her role encompasses strategy and interior design across the commercial, lifestyle and public sectors and this mix of skills and diversity of knowledge provides a unique, comprehensive and innovative approach to projects for her clients. Amanda has been instrumental in creating some of the most cutting edge workplaces in Australia – which have delivered real business advantage and positive change for the organisation. In this episode Amanda explains how to tell logical design stories utilising whole brain thinking strategy, how to live the brand and what the post covid workplace reality looks like.

Andrei founded BINYAN in his Sydney living room with the ambition to do nothing short of shape the future of architecture. After bartending at the Sydney Opera House while studying at the University of New South Wales, he spent his first professional years in the United States working as a designer and 3D technician at a range of architectural firms in Pittsburgh, Pennsylvania. It was during this stint that the part-time rabbi developed a yen for humanising architectural images. While helping a client create visuals for a local synagogue, rather than inserting eerie avatars, Andrei introduced lifelike details, which gave traditionally cold, flat drawings a real sense of how people would occupy the space and make it their own. This approach to architectural imaging would go on to define and differentiate Andrei's aesthetic —as well as BINYAN's. Returning to Australia, he completed his degree in interior architecture and struck out on his own, committed to a new kind of business, where ego takes a back seat to genuine collaboration. Andrei built BINYAN on seven pillars: ethical transparency, entrepreneurial experimentation, authentic relationships, lighthearted spirit, knowledge sharing, thought leadership, and humility. Today, BINYAN is a leading architectural 3D rendering and animation studio with an international portfolio full of industry standard-setters with offices in Sydney, Brisbane, Melbourne, New York, and London. Originally a Sydney boy, Andrei is now based in Melbourne with his wife, Miriam, and four children, moonlighting as a Rabbi when called upon, and once in a while zipping around Capri (pre & post covid) with Miriam on a yellow Vespa. In this episode Andrei shares his thoughts on channeling Mad Men's Don Draper, the fine & mysterious art of CGI, and all things Kosher. Enjoy.

Today's episode features Mat Steinwede. Ranking consistently as the number one agent in the McGrath Network, combined with leading one of the most successful sales teams in Australasia, Mat Steinwede is a highly sought-after property sales specialist and entrepreneur. With over 23 years' experience dedicated solely to the real estate industry across the Central Coast of NSW, Mat has one of Australia's best track records in property sales. Exposed to the underbelly of Kings Cross when he was young, Mat was left homeless. With just the clothes he was wearing he moved to the Central Coast to try to start a better life. After gaining a job in real estate, Mat literally walked the streets for years, day after day, asking each home owner if they would like to sell. Over time he turned his life around. By applying a positive mindset, hard work and the law of attraction, Mat has established himself as an industry leader, achieving some of the best results in Australia. Mat's achievements have seen him recognised by global sales leaders and as a thought leader and emerge as an in-demand high-performance speaker. Besides being regarded as an expert on sales, business and improving your life through mastering your energy, Mat has helped thousands of people change their life and achieve what they want. In this episode Mat details his journey from one of Australia's most wanted criminals to one of Australia's most successful real estate agents, the benefits of connecting with your feminine side & the importance of realising your optimum capability.

Nick Turner - Turner Design Studio - explores everything from packing a glock pistol in Iraq to what it takes to scale an architectural business to over 100 employees, what does good place making feel & look like, managing the complex issue of community consultation, exploring the notion of planning purity as opposed to planning efficiency and all things property marketing. Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are both responsive and memorable, each with a strong identity that reflects a familial approach to repairing and enhancing the urban environment. Projects to date include locations as diverse as China, Indonesia, Nigeria, Iraq, Vietnam and Lebanon as well as locally in Sydney, Wolgan Valley, Melbourne, Tweed Heads, Bowral and a personal project of great significance in Kangaroo Valley - the design of which he literally bet his life on. Recently the practice has opened a new studio in London, offering direct access to opportunities within the UK and wider European markets. Nicholas is an accomplished speaker and presenter of ideas, providing clarity to the process of designing and delivering buildings, helping to steer a definitive course through the often-complex requirements of approvals and construction.

Kangaroo Valley Fire Storm explores a personal design and building project Nick undertook in the beautiful Kangaroo Valley just a few hours south of Sydney. Now to say he put his life on the line to save this house - is no where near an understatement. He and a few of his mates and some local refugees battled and took refuge from the mega Currowan Fire and Nick’s story of preparing for, fighting and surviving this fire is nothing short of astonishing. It really does talk to Nick’s character and his detailed & thorough approach to everything he does not to mention his courage and self belief in his own design ingenuity - it’s a fascinating story and I strongly encourage you to take the time to listen to the whole thing as Nick is a great storyteller and he really does keep you on the edge of your seat throughout. Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are both responsive and memorable, each with a strong identity that reflects a familial approach to repairing and enhancing the urban environment. Projects to date include locations as diverse as China, Indonesia, Nigeria, Iraq, Vietnam and Lebanon as well as locally in Sydney, Wolgan Valley, Melbourne, Tweed Heads, Bowral and a personal project of great significance in Kangaroo Valley - the design of which he literally bet his life on. Recently the practice has opened a new studio in London, offering direct access to opportunities within the UK and wider European markets. Nicholas is an accomplished speaker and presenter of ideas, providing clarity to the process of designing and delivering buildings, helping to steer a definitive course through the often-complex requirements of approvals and construction.

Today’s episode features Andrew Hoyne. Andrew is the Founding Principal of Hoyne - Australia’s largest place & property marketing agency, which he built from scratch 30 years ago. During that time Andy has helped major Australian & International developers, Councils & government to create highly recognisable landmarks across Australia, generating some of the country’s most memorable brand & marketing campaigns in the process. He's seen first hand how the power of effective placemaking can completely transform communities and is passionate in his belief that we can do more to create meaningful places. This led him to publish The Place Economy – a series of resource books that look at the social and economic impact of best-practice placemaking around the globe. At home Andy is lucky enough to have a loving wife and three beautiful daughters that keep him on his toes when he’s not on the front foot realising his purpose. In this episode Andy shares his vast wisdom on an array of different subjects including (but certainly not limited to) using genuine emotion as a catalyst for ingenious idea creation, creating more of absolutely everything and how to make good old fashioned Aussie gravy. Enjoy.

Today’s episode features Tom Hywood. Tom is the co-founder and Sales Director of the AD Group (apartments & developments) – one of the most successful new start-up property technology businesses in Australia. Tom and his co-founder Jordan Catalano identified a gap in the property technology market for off-the-plan sales and created an online marketplace specifically for brand new apartments and house and land offerings. Created in 2014 their site has amassed a database of nearly 40,000 potential purchasers, created leads that have resulted in over $5B of sales and can claim that they have a lower cost per lead and cost per sale than the leading real estate portals realestate.com.au & domain.com.au. In this episode, Tom shares his insights on what it’s like to start a proptech business, what a good lead looks like and being coronavirus patient #93.

Pauline began her selling career at McGrath where for over a decade she was one of the top performing agents; which is why she was chosen as the selling agent for the original series of the hugely popular television show ‘The Block”, representing the popular contestants ‘Gav and Waz’. It was a pretty amazing experience that taught her even more than she already knew about the power of presentation, publicity and marketing. In 2004, she co-founded her own brand Goodyer Donnelly - a partnership she co-owned and ran as a successful full service real estate agency for 9 years. In 2013 she decided a more personal approach was the way forward- so she founded Goodyer Real Estate, treating every property and client with tailored, targeted attention. Pauline has broken numerous suburb price records in one of the most competitive real estate markets in Australia and remains today one the country’s most successful real estate performers. In this episode Pauline shares her experience of selling one of the first ever apartments on the ‘The Block”, how she started her own real estate brand and her one & only foray into old school door knocking...Enjoy.

James is the Founder and Director at Metropolis and CAMPAIGNxpress. Metropolis is a marketing consultancy for the property industry that James founded 14 years ago. It has offices in Sydney and Melbourne with a client list of some of Australia’s leading commercial agencies, project marketers, developers and investors. James & his team have created some of Australia’s most iconic property brand, media & marketing campaigns including the Flour Mill in Summer Hill, East End in Newcastle, Waterline Place in Williamstown Melbourne & Mary Lane in Brisbane - amongst many others. James also founded CAMPAIGNxpress - marketing software that was created for the real estate and government sectors. It enables real estate agents and government departments to manage integrated marketing and media campaigns online via web-based workflow that is connected to media channels and a supply chain. Prior to property marketing, James worked in some of Australia’s leading creative agencies and public relations firms. He’s part of the YPO (young presidents organisation) Sydney Pacific Chapter, a lover of most sports, fitness, food, Italian wine and a father of four kids who take up every spare second of his existence outside of work. In this episode James shares his wisdom on effective lead generation, the mysterious world of artificial intelligence, the role of place making and how to go with the flow.

Adam is a director at SJB, one of Australia’s leading architectural firms. Adam Haddow is an architect and urban designer. A Churchill Fellow, Adam travelled the world investigating alternatives to conventional models of urban design. The sabbatical resulted in a research project entitled ‘Shall We Dense’ an examination into the state of modern density living in Australia. Adam’s diverse experience and creative expertise is recognised by numerous architectural accolades, including international awards for Casba, winner of the 2015 World Architecture Festival for mixed-use completed buildings; and Cleveland Rooftop winner of the 2018 Architizer A+ Award, residential apartment. In 2014, he was creative director of the Australian National Architecture Conference. In this episode Adam tells us how to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence. Enjoy.

Justin Brown is a doyen in the world of residential project marketing in Australia and throughout the Asia pacific region. Currently Chairman of CBRE & founder of his own development company, Abadeen, Justin was a true pioneer of project marketing in Australia and has been the leading force in launching & selling new lifestyle destinations in some of Australia’s most valuable precincts for nearly 30 years. Throughout his career, Justin has personally sold, managed and or overseen the sales of over 80% of the premium off-the-plan mixed use & residential market in Sydney and has overseen the sales of over $200B worth of real estate internationally. He has constantly achieved new price benchmarks in some of the world’s most iconic projects including Bennelong , Darling Square, Sydney Wharf, Bondi Pacific, Barangaroo & the Opera residences in Sydney along with the HMAS site in Melbourne - amongst many others too many to mention. It was an absolute honour to have this chat with Justin - where we cover everything from pioneering & mastering FOMO, explore how to build a world class team to the emergence of COVID-19 and his prediction on it’s impact on the economy - bearing in mind our chat occurred on March 3rd - just prior to the proverbial hitting the fan. I hope you enjoy this interview as much as I did and extract some key insights into the thinking of one of our industry’s most successful operators.

This episode features Lisa Pennell. After two decades of working with some of Australia's largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode, Lisa tells us how to maintain brand integrity - however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.

Today’s episode features Bill Malouf. Bill is a legend in the property category. Acknowledged as the clear market leader in selling waterfront properties and prestige holdings, Bill Malouf has held the No.1 position within the LJ Hooker Network for almost two decades. Specialising in Sydney’s Eastern Suburbs and consistently setting new sales records, Bill's high-profile client base and landmark success stories encompass almost every one of Australia’s most prestigious locations. Bill is proud of his unbeatable track record in selling prestige property. A leader in his field with undeniable marketing flair, tenacity and professionalism, his illustrious 32 years of selling world class real estate provides a solid basis for his finely tuned negotiating skills. In this episode - Bill shares his thoughts on the the advantages of knowing your market, building credibility and playing his favourite card game - manilla poker. Enjoy.

Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked for Coco Republic - one of country’s leading furniture and interior design firms employing over 300 people . Embracing her international experience, Georgina brings a hint of European influence to each of her projects, which results in truly unique and breathtaking results. In this wide ranging interview Georgina gives her expert insights on designing and styling everything from ski chalets in Europe to CGI’s in Australia.

Apart from being a junior Australian national surfing champion, Jason Boon is a Director at Richardson & Wrench Potts Point and has held the lofty position of the number one national sales person within the entire group for the last 15 years. Jason has been selling & marketing property for over 25 years and has negotiated over $2B worth of sales. Jason is also responsible for consistently breaking records and achieving new sales benchmarks in Potts Point – also known as the legendary Kings Cross District – in Sydney. Jason shares his insights on how to list and sell over $30M worth of residential properties per month, how to identify an area on the rise and tips how to handle ugly dogs. Enjoy.

Craig Pontey co-founded the Ray White Double Bay group in 1987 which at its’ peak grew to over 180 staff being one of the largest individual real estate franchises in Australia. Craig has been marketing off-the-plan & general domestic property since 1978 and has negotiated some of the Australia’s largest individual property sales including a house in the Sydney suburb of Vaucluse for over $65M.Craig was also responsible for setting up one of Australia’s first project marketing offices and was chairman and the driving force behind the Eastern Express - a community newspaper - which at it’s peak featured over 200 pages of full colour real estate advertising. In this interview Craig shares his thoughts on forging a successful franchisee / franchisor relationship, how to list and sell multi-multi—million dollar homes, start your own media empire and how to stay married for over 36 years. Enjoy.

Kirsty Bradley has been delivering innovative marketing strategies for the corporate and property sector now for over 16 years. In that time she has led the marketing teams of some of Australia’s most recognised property brands including Colliers International, Crown Group, Coronation Property and her own business Foresite consulting. Kirsty has been partly responsible for the successful launch of over $8B worth of property since she began her career and has managed the recognition, growth and value of some of Australia’s most high profile project & corporate brands. In this interview we cover everything from how to create and foster community spirit, living the brand, navigating the digital marketing landscape and how to create animal humans.

Peter began his career over 30 years as the founder of Realm Project Marketing Group - one of the first independent project marketing firms in Australia. Since then he has held senior management roles at Winten Property Group Stockland and subsequently Colliers International - where he is currently the National Managing Director of residential property. Throughout his career, Peter has personally sold, managed and or overseen the sales of $100B worth of real estate, created his own blog with over 4,000 subscribers and pioneered some of the property industries most innovative marketing methods.

This episode features Michael Grant. Michael established Cornerstone property group in 1994, and his driven and detailed approach has seen it create an admirable track record of development success, with more than 60 projects completed over the last two decades valued at over $2B. Specialising in mixed-use projects in Sydney's City Fringe and Northern Beaches area, Cornerstone's key past projects have included multi award winning brands such as Cleveland & Co in Redfern and the Griffiths Teas building and No. 1 Lacey Street heritage restorations in Surry Hills. Cornerstone is building an enviable reputation for the adaptive re-use of existing buildings with a genuine passion for iconic heritage buildings which they creatively and meticulously refurbish into prestige living and working spaces tailor-made for the 21st Century. The simple vision at Cornerstone is to challenge convention, to transform the urban footprint and change the way people live and work. In this interview Michael provides his insights on how to build productive and lasting relationships with architects, council and purchasers as well as tips on creating and marketing the world’s most awarded buildings.