"Hey Joe!" Podcast by Pet Pros, for Pet Pros

In this episode of the Hey Joe Podcast, Joe sits down with a friend and industry partner, Duane Carey of IMPACT Marketing & Public Relations, a marketing agency that helps brands and businesses grow and thrive using best practices and lead generation. IMPACT is a full-service marketing department for hire with a wide breadth of services, but most notably, they specialize in pet care and health care businesses. Join Duane and Joe as they discuss why investing in your marketing is not a "next step" or upgrade you can make, but a necessary and crucial piece of your business plan from day one. They dig into the various pieces that make up a successful marketing plan and share their experiences in this episode you won't want to miss!

In this podcast episode, we're shining a spotlight on friend and industry partner Pet Emergency Academy, an internationally recognized organization dedicated to educating pet owners and animal professionals in pet emergency response and first aid. Renowned for their comprehensive virtual training programs, they offer a range of classes that cover everything from basic first aid and CPR techniques to advanced emergency care. The academy's courses are designed by credentialed veterinary professionals who bring real-world experience and a deep understanding of animal health and safety to the course content. Today, we'll be joined by Amy D'Andrea, founder of Pet Emergency Academy and a credentialed veterinary technician with over 30 years of experience in animal care and education. She and Joe will dig into why certification is so important for any professional who works with pets, avenues for obtaining certification and how often, and many more related topics.

In this month's JZ10 coaching session, Joe Zuccarello talks all about competition! What do you think of when you hear the word competition? Who is your competitor? How can you embrace your top competitor? Tune in to find out!

You might remember a time when you could devote weeks to hiring a new employee. Stacks of applications to look through, phone and in-person interviews, and possibly even working interviews: these are now luxuries we can't afford. The new world moves fast, and you need to compress this process to mere days. In this third episode of a four-part series, Joe Zuccarello explains why a slow, multi-step hiring process is no longer preferred and describes things you can do to stay competitive. Learn to run ahead of the pack and hire differently in the latest JZ10!

If you consistently find yourself short-staffed and scrambling to find replacements in this tight job market, a change of hiring strategy might be what you need, and it goes beyond rewriting your "help wanted" ads. In this second episode of a four-part series, Joe Zuccarello explains why it's important to think of yourself as a talent scout: keeping an eye open for good candidates even when you're not looking to fill a position. If you want to stay ahead of the hiring crunch, you need to act proactively, not reactively. Learn to grow your business by recruiting differently in the latest JZ10!

In the final part of Employ Differently series, Joe Zuccarello reveals the secret to retaining employees and keeping your team interested and invested. This latest JZ10 will keep you competitive in the current business landscape, so tune in!

Does your day get out of control - every day? Are "surprises" the only constant in your daily schedule? In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello shares ways to get your schedule under control. Explore how rebooking, appointment windows and assigning time-outs can reduce the surprises that scuttle your schedule.

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello talks about "How to Handle Bad reviews." This can be a tricky subject, but it is always important to remember that there is always a 'thing behind the thing!'

Customers say the darnedest things – but so do groomers! Clear communication is make or break. Join Joe Zuccarello as he uncovers the secrets of speaking "customer" – staying on the same page is key! You'll get practical tips for communicating the function, form, and outcome of your grooming strategies. Plus, Joe offers some key conversational aids to keep your grooming goals clear. Talk the talk with the latest JZ10!

In this JZ10 coaching session, Joe Zuccarello helps you step outside your comfort zone to build your business. Offering extra services can boost your bottom line AND help your clients!

If you hear talk about how tough it is to find good employees right now, you might scoff because you live it every day. Yes, it can be difficult but it's not impossible - the key is to position yourself as a place where people want to come work. In this first episode of a four-part series, Joe Zuccarello explains how to find good workers and keep them by marketing not just your services, but your business as a whole. Get tips for attracting new team members and learn how you can employ the same strategies as you do when finding new clients! Grow your business by marketing differently in the latest JZ10!

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello discusses the Lifetime Value of a Client! How much TIME should I spend to keep a customer? How much MONEY should I spend to keep a customer? Tune in to find out!

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello prompts you to think about why you do what you do in your salon. This will not only focus your attention on what's most important about your work, but also serves as the basis for your business's culture.

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello suggests taking a second look at grooming Doodles. Widely-thought to be unprofitable, Joe explains how they can be a big opportunity for your salon. Follow along in this latest video!

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello shows you how to identify your "Snags and Brags" of 2022. This process helps you visualize what you need to keep doing and how to improve your salon for the coming year. Follow along in this latest video!

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello explains why it's valuable to rethink the "assembly line" approach to running a salon and instead, maintain scheduled time when each client's pet enters and leaves the facility - a time in and a time out.

How do you decide where to spend money? Most of us look for experts, but remember, that's how your customers see you: as an expert! Join Joe as he explains things you can do to boost your confidence, therefore your customer's confidence in your skills and expertise. You'll get insight into what your clothes, business decor, body language, and speech all say about your skills, and how to turn those into trust. Learn how to show your expertise in the latest JZ10!

This time of year, dogs that we don't usually see in our salon are going to start shedding. Joe explains how this is a potential gold mine of untapped customers, or, customers who only come in for nail trimming and the occasional bath. Tune in to hear his advice on how to get your staff ready and how to market yourself as a local de-shedding expert in the latest JZ10!

If you had a crystal ball that could predict the future, wouldn't you want to know all of your upcoming appointments? Join Joe Zuccarello as he describes how to predict your grooming future. No crystal ball required - all you have to do is get your customers in the habit of rebooking and prebooking. Get tips on how to implement this in the latest JZ10!

In this episode, Joe discusses additional ways to increase the number of gratuities visit over visit. Like the last episode, these are great ways to create a more professional atmosphere in your salon too! Listen in to learn more!

In this month's JZ10 coaching session, Joe Zuccarello talks about tips, or as he would put it, "mini bonuses funded by your customers." Getting tips from happy customers feels great, especially during the holidays. However, did you know that there are ways to increase both the amount and frequency of your tips? Tune in to learn some tips for making more tips from Joe Zuccarello!

In this month's JZ10 coaching session, Joe Zuccarello talks all about getting ready to get ready for the holidays. Are you ready for this holiday season? Is your schedule ready? Are your employees ready? Do you have all of your supplies? Tune in to find out!

In this month's JZ10 coaching session, Joe Zuccarello talks all about navigating the waters of constant change. "You cannot apply yesterday's rules to today's challenges" How can you adapt to change? Can you change the rules? Tune in to find out!

In this month's JZ10 coaching session, Joe Zuccarello talks all about finding time for yourself! What is consuming your time every day? How can you afford to NOT have time for yourself? Tune in to find out how you can make time to recharge and refresh your batteries!

In this month's JZ10 coaching session, Joe Zuccarello talks all about wishes and The Cinderella Syndrome! Do you ever wish something into one of your employees that they are not capable of? Tune in to find out what the Cinderella Syndrome is and how you can set yourself and employees up for success!

In this month's JZ10 coaching session, Joe Zuccarello talks all about YOU and how to rescue yourself! Do you ever have days when...You can't pull yourself together? You don't feel like yourself? You feel exhausted?

In this month's JZ10 coaching session, Joe Zuccarello discusses how to navigate conversations about extra services and fees! Did you discuss extra fees at check-in? How do you communicate extra dematting fees? How should you educate your clients?

In this month's JZ10 coaching session, Joe Zuccarello discusses proclaiming to BE the expert! What does it mean to be an expert? Are you the expert to your clients? Are you the expert to your co-workers/ other groomers?

In this month's JZ10 coaching session, Joe Zuccarello discusses the difference between an Employee and an Independent Contractor. Who's working for who? Are they working for you? Or are they working for themselves?

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello, discusses the Golden Rule of Rewarding Others. How should I reward my employees? What are easy ways to recognize my employees? How can I determine what my team members value?

In this month's JZ10 coaching session, Joe Zuccarello shows you how to get a pet parent on board with dental health! Learn how you can bring dental solutions into your grooming practice, and how to get your clients to keep it up at home. Check out Dental Awareness & Income Potential below!

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello, discusses sharable moments. What shareable moments do you have in your salon? Do you share moments that happened with a client's dog while they weren't there? Tune in to discuss ways to share these moments and how it can affect you.

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello, discusses the Perfection vs. Excellence. Are you a self-proclaimed perfectionist? Is perfection achievable? Tune in to find out!

In this month's JZ10 Coaching Session, Joe Zuccarello, discusses overcoming time killers. Do you ever wonder why you're so exhausted? Do you ever wonder where your day went? Tune in with Joe for solutions to overcome time killers!

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello, discusses the increase in demanding customers. How can you build a relationship with them? What can you do to make things go smoother? Tune in to hear Joe's five self-reflective tips!

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello, discusses how to make a great Grand Finale' when your customers come to pick up their pet! What is going to WOW your customers? What simple things can you do to make your customers loyal?

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello answers the question, "why won't my staff just do what I need them to do"? We will also tackle some solutions that will help you and your staff understand each other better.

Joe Zuccarello interviews Brian Taylor, the famous "Dogfather of Harlem," founder of the Harlem Doggie Day Spa and creator of The Pup Relief Tour. Listen in as Brian and Joe discuss and explore how to introduce dog grooming to people who are looking for a viable, fulfilling, and rewarding career path!

In this episode, Paragon VP and pet business coach Joe Zuccarello talks about “Interviewing Dog Groomers.” Do you hire the best fit for your business or do you hire the best groomer!? Joe discusses important factors to consider when interviewing.

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello answers the question, "How Can I Afford to Hire More People?" Joe will talk about taking a step back and looking at your opportunity costs and turning it into revenue.

This month, Joe explains why raising your prices can be better for your business AND your clients. Find out how Joe encourages local research and reframing "competition" to give your staff, salon, and customers the best. Check out How to Raise Prices and Feel Good About It?! below.

This month, Joe unpacks the value of sharing peer stories for inspiration and professional development in "Story Is Your Superpower."

Joe Zuccarello interviews Lynn Allen, owner and operator of Tool Klean, Inc., an EPA-registered company that produces UVC Light Sanitizers and other equipment specialized for the pet grooming industry. Hear more about her story and how her passion for groomers and pets inspired her to bring new and innovative products to the pet grooming market.

In this podcast episode, we're digging into software solutions used in salons. Groomers are not always tech experts, and that's totally ok, but it is important to know when it's time to upgrade or switch to a better solution. Finding the best fit for your business can also mean balancing a lot of moving parts, and without guidance it can get confusing fast. We'll be joined by grooming software expert Alyson Fisher from Gingr, makers of dog daycare, kennel, and grooming software that aims to modernize and streamline pet-care businesses. Listen in as she and Joe discuss some ways business owners or managers can leverage tech to make their lives easier, serve customers and teams better, and drum up more business.

In this podcast episode, we delve into the exciting possibilities for pet care businesses looking to expand their services and facilities. Our focus will be on the integration of grooming services into an existing business model and the crucial role of strategic financing in making this expansion a reality. We'll be joined by experts from First Financial Bank and Paragon School of Pet Grooming to discuss how to secure the right financing.

In this episode, Joe and Jeff talk through the concerns and considerations facility owners and operators can consider when looking at remodeling a current pet care facility or opening their very first! Areas covered in this episode include flooring, wall covering, outdoor spaces, HVAC and air exchanges, and much more!

There's a saying out there that goes something like, “The way you dress is the way you will be addressed”. How someone dresses can definitely affect the way they feel about themselves and how people will feel about them. In this episode, Joe and Elli get very real about how first impressions and client expectations can influence a professional's income potential.

In this episode of the Hey Joe Pet Pro Vod/Podcast, Joe speaks with Dennis Gnetz, the CEO of a leading Mobile Grooming Vehicle Conversion Company and long time industry friends of Paragon. Dennis shares a little of the history of Wag'n Tails and how they are celebrating 30 years in business in 2024. He recaps what he identifies as the Wag'n Tails team's most significant accomplishments in the past 30 years. Joe and Dennis look at the state of the pet grooming industry, and specifically the mobile grooming segment. There is great discussion about how mobile grooming differs from brick and mortar salons and the opportunities and challenges of each. Discussions continue to address safety and engineering importances for the Professional Pet Groomer as well as the Pet they are caring for when building mobile grooming vehicles and considering what options are best for the operator and the clients. Dennis provides a look at the product innovations in the mobile grooming niche, focusing on the Wag'n Tails CleanPower System and Mobile Grooming Software, as well as the new product models in the mobile grooming space.

Joe Zuccarello interviews Amy Hillis, Co-Founder and Chief Strategy Officer of Social Pet, which provides daycare, lodging, grooming, and training services with 3 locations in the Charlotte, North Carolina area. Listen to their discussion about building confidence and trust within your community so people know their pets are in good, capable hands. This nearly one-hour discussion includes stories, techniques, and ideas that will be invaluable to a new or growing grooming business.

Joe Zuccarello interviews Todd Dittman, the executive director of IndiePet, a nonprofit trade association created by and for independent pet retailers and the manufacturers, distributors and service providers who support the independent pet channel. Listen to their discussion about the support systems that are available for independent store owners to leverage. Todd goes into detail about IndiePet's mission and shares some examples of how IndiePet businesses have turned challenges into successes.

Paragon President Joe Zuccarello joins industry expert Garret Tadlock, founder of Paw Loyalty and Chief Product Officer at Hello-Groom, to unpack the keys to productivity in the pet grooming business. He shares his expertise in overcoming the unique challenges faced by pet boarding and daycare businesses in managing grooming staff, and the value-add grooming brings. From staffing to pricing and customer retention, don't miss this episode to benefit from decades of groomer business wisdom!