Podcasts about Mortar

In this episode of Tech Talk, a Mortar & Pestle production, Erin Michael, Director of Member Engagement, is joined by Michelle Frediani, pharmacy technician at Kusler's Pharmacy, as they discuss her compounding journey.

Is the term "mental health" doing more harm than good? In this segment, David Bidler challenges how we talk about wellness, arguing for a shift toward “brain health”—a term that empowers proactive growth instead of labeling illness.From dopamine deficits to algorithm-driven anxiety, David unpacks the physiological and psychological toll of our tech-filled lives—and offers a path forward rooted in clarity, autonomy, and actual health.Listen to the full episode: Spotify | AppleFollow Dr. David: Instagram | FacebookResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

John Maytham speaks to James Fernie, visionary social entrepreneur and the founding director of Uthando South Africa, about how the project of rebuilding The Moeen Ali Sports Complex is setting a precedent for cost-effective, eco-friendly construction that centres the community every step of the way. The Moeen Ali Sports Complex is more than bricks and mortar — it’s an example of sustainable, artful, and inclusive development that could shift the way we build in South Africa. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5Follow us on social media:CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/CapeTalkCapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Running a retail business isn't just about WHAT you sell—it's about WHO you bringing together in your retail store.  In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she's built a thriving business rooted in connection, creativity, and community support. Whether you're a seasoned retailer or just starting out, Cadence's story will inspire you to think big, act bravely, and build something meaningful. Key Takeaways from a Retail Yarn Store Owner: Cadence shares her inspirational journey from university teacher to yarn shop owner Why community is the most important product she sells How she built a strong, trusted team that loves the store like it's their own Creative marketing tools she swears by (like countdowns and story-driven videos) How events like Local Yarn Shop Day bring huge in-store traffic Why offering benefits like retirement plans helps retain staff The importance of mentorship, coaching, and always learning something new “We're not just selling yarn. We are selling connection and whimsy.” - Cadence Kidwell About Cadence and Fuzzy Goat Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers' life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women.    Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after.   Follow along with Cadence and Fuzzy Goat here: Website | Instagram | Facebook Use code SHOPTALK to get 11% off your order through Fuzzy Goat's website! Related podcasts we think you'll like:  Episode 183: Fine Tuning Your Business Operations with Business Strategist Gwen Bortner Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy of Loopy Wool Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy & Chris Hart About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

What if the only thing standing between you and the next level of your life wasn't strategy—but belief? In this electric crossover episode, Dr. Lauryn shares the mic with Dr. Jessica Emery, host of The Happy CEO, for a raw, empowering conversation on what it really takes to break free from the traditional healthcare mold and step into something more. Whether you're a chiropractor, dentist, or any kind of provider, this is your permission slip to think bigger.Together, Lauryn and Jessica unpack the mindset shifts required to build a personal brand, create new income streams, and expand your identity beyond your degree. They explore why hustle isn't always bad, how to balance masculine and feminine energy in business, and why fear keeps so many providers stuck. If you've ever felt called to something more but didn't know how to start, this episode is your blueprint.Key Takeaways:Mindset is the Foundation of Expansion: Healthcare providers often operate from a place of scarcity and fear, but growth begins when you believe you're capable of more than your credentials or clinical role.You Are the Brand: Personal branding is no longer optional—especially in 2025. Lauryn and Jessica explain how your authenticity, energy, and story are the most powerful tools for building trust and expanding your influence.Freedom Requires Strategy and Self-Work: From building multiple income streams to understanding your human design, providers need both business systems and personal insight to avoid burnout and scale sustainably.Start Before You're Ready: The path to success isn't about waiting for the right time—it's about creating space, investing in yourself, and stepping into rooms that expand your vision.About the Guest: Dr. Jessica Emery is a multi-passionate entrepreneur, brand strategist, and former cosmetic dentist who has successfully built multiple seven-figure businesses. After founding and scaling Sugar Fix Dental Loft in Chicago, she transitioned into coaching and content creation, helping healthcare professionals grow magnetic personal brands through her company, Happy CEO. Known for her vibrant energy and signature blend of mindset and marketing, Jessica now empowers women to live boldly, create impact, and turn their dream lives into reality.Follow Jessica: Website | Instagram Listen to Happy CEO: Spotify | AppleResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn |

Is hustle culture really the enemy—or are we just missing the point of what it means to grow? In this segment, business strategist Racheal Cook reframes the conversation around early career grind, arguing that what we truly need isn't more hustle—it's mastery.Through the lens of music, sports, and entrepreneurship, Racheal shares how practicing with intention leads to long-term excellence, not burnout. Whether you're just starting out or in a season of scaling, this is your reminder that success takes time, nuance, and skill—and you can't outsource the foundation.Listen to the full episode: Spotify | AppleLearn more about CEO CollectiveListen to Promote Yourself to CEO: Spotify | Apple Follow Racheal: LinkedIn | InstagramResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

If you've ever downloaded a formula from the PCCA database and thought, “Wow, that was easy,” you're not wrong — but behind that single click is a mountain of work, innovation and science. In this episode of the Mortar & Pestle, PCCA Senior Formulation Specialist & Project Manager Stacey Lemus, BS, joins host Mike De Lisio and co-host Sebastian Denison, RPh, FAARM  (Candidate) to give us a behind-the-scenes look at the engine that drives PCCA's formulation development.

What does it actually feel like to be in the middle of a quantum leap? Not the curated Instagram version or the polished business case study—but the real, raw, confusing, exhilarating truth. In this solo episode, Dr. Lauryn pulls back the curtain on the leap she's been living over the past year: from spiritual downloads in Colombia to scary investments, massive growth, and the identity death that comes with becoming someone new.You'll hear why quantum leaps aren't just about strategy—they're about surrender, rewiring old patterns, facing unexpected fear, and expanding your capacity for abundance. Lauryn shares the books, insights, and rituals that helped her navigate the leap, as well as what she wishes more entrepreneurs would talk about. If you've ever found yourself in the messy middle, or wondered if you're doing it wrong, this episode is the permission slip and pep talk you didn't know you needed.Key Takeaways:Quantum leaps require letting go of old identities. True transformation doesn't happen without discomfort. Lauryn shares how shedding limiting patterns and perfectionism made space for her next level of purpose.Success brings its own fears. When the abundance finally shows up—money, time, visibility—it often triggers upper-limit fears. Lauryn unpacks why that happens and how to move through it with intention.You need new rooms for new growth. As your vision expands, so must your environment. Lauryn discusses outgrowing certain relationships and finding new communities that normalize your next level.Speed multiplies with alignment. In the midst of her leap, decisions, revenue, and responsibilities all accelerated. Lauryn shares how she's staying grounded while operating at an entirely new pace.Resources:Uncharted: A 3 Day Personal Brand Activation for Clinicians Called to MoreJoin the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!Sunlighten SaunasDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersTo learn more about CLA and the INSiGHT scanner go

Welcome to Episode 101 of Law and Mortar with Trent Cotney, Partner at Adams and Reese LLP, and John Kenney, CEO of Cotney Consulting Group. This week's episode delivers a candid discussion on the critical role immigration plays in the construction workforce, especially in roofing, and what contractors need to know to navigate evolving enforcement and compliance challenges.

What if the secret to reigniting connection isn't about gender roles, but energetic balance? In this replay, Dr. Brian Paris offers a fresh framework for understanding relationship dynamics through the lens of alpha and omega energy—think structure and flow, direction and expression.By separating these energies from traditional masculine/feminine labels, Dr. Paris shows how couples (especially those in business together) can create both resonance and attraction by shifting how they show up energetically. Whether you're in hustle mode or craving deeper connection, this one's for you.Listen to the full episode with Dr. Brian Paris: Spotify | AppleFollow Dr. Brian: YouTube | LinkedIn | Instagram | FacebookResources:Uncharted: A 3 Day Personal Brand Activation for Clinicians Called to MoreJoin the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Is burnout really a personal failing—or is the system setting us up to fail? In this eye-opening episode, Dr. Lauryn sits down with award-winning educator and leadership coach Dr. Veirdre Jackson to challenge one of the most harmful myths in healthcare: that self-care alone can fix burnout. If you've ever felt like you're drowning in responsibilities and being told to “just breathe,” this conversation is your lifeline.Together, they unpack why community care must replace performative self-care, how trauma lives in the nervous system, and what leaders can do to regulate their own stress before managing others. Dr. Jackson shares powerful, science-backed practices that foster true organizational resilience—plus, a practical “refill system” for creating cultures that sustain both providers and patients.Key Takeaways:Burnout is a system failure, not a personal weakness. Dr. Jackson explains how emotional exhaustion, cynicism, and low self-efficacy stem from unsustainable workloads, not a lack of bubble baths.Somatic regulation is a leadership skill. You can't lead others through chaos if your own nervous system is dysregulated—learn how to build moments of sensory reset into daily practice.Community care trumps performative self-care. True healing happens when workplaces build in reflection, release, and recovery, not when overwhelmed employees are told to "self-manage" more.The body holds the story. Trauma isn't just mental—it lives in the nervous system. Dr. Jackson shares how to read and respond to what stress signals are actually telling us.About the Guest:Dr. Veirdre Jackson is an award-winning author, educator, and the CEO of Living Strong Consulting. With over two decades of experience in nonprofit leadership and trauma-informed training, she equips organizations and individuals with the tools to foster resilience and create transformative change. A certified coach with the John Maxwell Team, Dr. Jackson is also the host of the internationally streamed podcast Living Strong: The Flip Side of Adversity, and the author of Fearless Conversations with a Limitless God. Her work bridges brain science, leadership, and somatic wellness to build stronger communities from the inside out.Get in touch with Dr. Veirdre via email: info@livingstrongllc.comCheck out all things Living StrongFollow Dr. Veirdre on InstagramResources:Uncharted: A 3 Day Personal Brand Activation for Clinicians Called to MoreJoin the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

In this episode of Tech Talk, a Mortar & Pestle production, Erin Michael, Director of Member Engagement, is joined by Cindy Pegues, Pharmaceutical Sales Rep Texas at PCCA, as they discuss her compounding journey.

Melissa emphasizes the importance of human interaction in the dining experience, the role of continuous improvement, and the integration of sustainability practices. Sid and Melissa also discuss the evolving expectations of consumers for values-driven brands and the necessity for businesses to adapt their physical spaces to meet these demands.Welcome to Elevating Brick and Mortar.  A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Melissa Ng, SVP of Design and Construction at CAVA. CAVA is a Mediterranean fast casual restaurant chain with locations across the United States. Cava is owned by the publicly traded Cava Group.GUEST:Melissa Ng is SVP of Design & Construction at Cava Grill, and oversees the growth and evolution of Cava's portfolio through new restaurant builds, a conversion program, and design innovation projects. Prior to that, she was Head of Design & Construction for Blink Fitness, when the Brand was growing via new Corporate and Franchise locations, as well as enhancing their Digital Offering to members. From 2012 to 2018, Melissa held various roles at Chipotle Mexican Grill, including Retail Design Director overseeing the Development Lab. During that time, her team created 3 new Restaurant Prototypes, and executed pilot projects to support the company's Digital Ordering Channels. Earlier in her career, Melissa oversaw Corporate Workplace design at TD Bank Group, and designed Flagship stores for the Victoria's Secret Pink Brand. Melissa has a background in Architecture and holds a BA from Cornell University.TIMESTAMPS00:31 - About CAVA01:06 - Melissa's journey04:38 - CAVA's mission21:00 - How to ensure consistency19:11 - Reacting to high consumer expectations30:37 - ESG practices37:25 - About Project Soul41:12 - Find Melissa Ng on LinkedInSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Melissa on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website

In this She Slays Replay, Dr. Kate Gress breaks down how she was able to successfully transition herself out of her practice. She highlights what those first steps were, what it felt like taking on less and less, how her staff reacted to it, and the systems she made sure would be in place as she was there less.Listen to the full episode with Dr. Kate Gress: Spotify | AppleFollow Dr. Kate: LinkedIn | WebsiteResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

In this episode of Retire with Style, Wade Pfau and Alex Murguia explore real assets- focusing on real estate and infrastructure- and their role in retirement portfolios. They discuss the pros and cons of residential and commercial property ownership, the value of REITs, and the potential of infrastructure investments. The conversation highlights the importance of diversification and understanding the risk-return tradeoffs of these asset classes. Listen now to learn more!   Takeaways Real assets—like real estate and infrastructure—can play a valuable role in retirement portfolios. These assets can improve portfolio efficiency by enhancing return relative to risk. REITs offer accessible exposure to real estate without requiring accredited investor status. Owning residential property often requires active management and can feel more like a job than a passive investment. Commercial real estate tends to provide more stable income through longer-term leases. Infrastructure investments can offer steady cash flows and some protection against inflation. Diversification remains key to effectively managing portfolio risk. 1031 exchanges allow investors to defer capital gains taxes when selling real estate. Water rights represent a niche but growing area of investment opportunity. Chapters 00:00 Introduction to Real Assets 02:00 Understanding Real Estate in Portfolios 08:04 The Role of Residential Real Estate 16:01 Exploring Commercial Real Estate 28:05 Infrastructure as an Investment 33:44 Conclusion and Future Topics   Links Explore the New RetireWithStyle.com! We've launched a brand-new home for the podcast! Visit RetireWithStyle.com to catch up on all our latest episodes, explore topics by category, and send us your questions or ideas for future episodes. If there's something you've been wondering about retirement, we want to hear it! The Retirement Planning Guidebook: 2nd Edition has just been updated for 2025! Visit your preferred book retailer or simply click here to order your copy today: https://www.wadepfau.com/books/ This episode is sponsored by Retirement Researcher https://retirementresearcher.com/. Download their free eBook, 8 Tips to Becoming A Retirement Income Investor at retirementresearcher.com/8tips

What happens when a freedom-loving visionary marries a safety-driven planner? In this honest and hilarious conversation, Dr. Lauryn teams up with her husband Kirby to unpack how their clashing money personas—growth vs. security—have challenged, strengthened, and ultimately deepened their marriage. If you've ever felt like you and your partner speak different financial languages, this episode will feel like a mirror (with some much-needed comic relief).Lauryn and Kirby explore the “shadow” and “winning” sides of their money types, how those personas show up in business and home life, and why clear goals and core values are essential to keeping peace. They also share communication tactics, practical financial planning tips, and the deeply personal stories that shaped their views on money. Whether you're the gas pedal or the guardrails, this episode offers tools and perspective to help your relationship thrive.Take Garrett Gunderson's Money Persona QuizJoin the waitlist for Multipassionate EntrepreneurKey Takeaways:Understand your financial persona: Lauryn and Kirby explore the “shadow” and “winning” sides of money types—growth/freedom vs. safety/security—and how understanding your own and your partner's can transform communication.Plan when it's calm, not when it's chaotic: Creating shared financial values, goals, and systems before you're in conflict helps guide decision-making when tensions rise.Use tools and language that unify: Tools like money quizzes and one-page financial philosophies give couples shared language and context, reducing blame and increasing empathy.Harmony comes from understanding, not sameness: The goal isn't to become the same type—it's to work in synergy, using your differences as a strength rather than a struggle.Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareHolistic Marketing HubHolistic Marketing HubDo you need help in...

In this She Slays Replay, Dr. Caleb Masterson breaks down the three essential ingredients every practice leader needs to cultivate a thriving team: Autonomy, Belonging, and Clarity. From humble leadership beginnings to defining mission and vision mid-pandemic, Dr. Masterson shares how his practice culture transformed once he empowered his team and let go of micromanagement.Lauryn and Caleb dig into the ego traps that sabotage delegation, the power of clearly defined purpose, and why letting your people do meaningful work—with structure and support—leads to stronger teams and better patient outcomes. If you're struggling with staff engagement or leadership burnout, this conversation is a must-hear.Listen to the full episode: Spotify | AppleFollow Dr. Caleb: Website | Instagram | LinkedIn Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

On June 11, join Danny Kerr and Charley Burtwistle (from Buildertrend) for a Project Management Roundtable, where 3 high-performing contractors will hand over the secrets to faster projects, happier customers and fatter net profits. Register now here: https://trybta.com/CE-PM-J25Download Trent's Price Acceleration Provision and tariff-proof your contracts today: https://trybta.com/DL219 To learn more about Breakthrough Academy, click here: https://trybta.com/EP219 While the details have shifted over the past few months, there's no doubt that all the talk about tariffs has caused uncertainty for the small business community. Especially contractors.And, whether the USA's plan remains the same or not, this whole situation got me thinking: what exactly should contractors DO to minimize the impact of new tariffs on their materials, supply chain and profit margins?My guest today, Trent Cotney, is back on the show to help us answer that question.Trent is a board-certified construction lawyer, author and co-host of the #1 construction law podcast, Law and Mortar.Today, we cover:What tariffs actually are, and how they will impact on our industry What clauses you can put in your contracts to protect yourself from tariff shocksTrent's predictions on what's coming next based on his time spent in Washington DC.And a whole lot more.00:00-Intro01:15-What's the current situation with US tariffs?07:41-How tariffs actually work10:40-Audit and rethink your supply chain13:50-Best way to price jobs when costs are unpredictable21:03-Tariff-proof contract clauses25:40-Trent's predictions on the future28:39-Planning for the good, the bad and the ugly34:04-One action you can take tonight to become more tariff resistant.

Last time we spoke about the breakthrough on Okinawa. Despite relentless attacks on critical positions like Sugar Loaf Hill and Wana Ridge, American Marines encountered heavy casualties. Yet, they persisted, inching forward against tenacious resistance. As mid-May approached, the situation for Japanese commanders deteriorated. Encircled and suffering significant losses, they began plotting a retreat to more defensible positions. On the ground, Marines battled through mud and enemy fire, showcasing incredible resolve amidst dire circumstances. Communication crumbled, supplies dwindled, and morale waned, yet the determination of both sides was undeniable. By late May, the tides shifted further in favor of the Allies, marking pivotal breakthroughs despite the challenges. Amidst ruin and chaos, the relentless struggle for control over Okinawa symbolized the brutal nature of war and the unwavering spirit of those fighting on both sides, setting the stage for an eventual Allied victory.  This episode is the Fall of Shuri Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  As we last left off, the battle for Okinawa was reaching a critical juncture. General Buckner's 10th Army had made significant gains, successfully breaking through the fortified Japanese defenses on both flanks. The 6th Marine Division, under General Shepherd, had effectively established control over the Naha area, while General Arnold's 7th Division achieved an impressive penetration at Yonabaru. However, despite these advancements, the remainder of the American forces faced formidable obstacles. They were grappling with relentless rain, fierce enemy resistance, and severe supply shortages, which left them effectively stalled in front of Shuri. In response to the encroaching American forces, General Ushijima had dispatched General Fujioka's 62nd Division to launch a counter-offensive aimed at driving the invaders out of Yonabaru. Meanwhile, Ushijima was preparing his 32nd Army for a strategic withdrawal south to the Kiyamu Peninsula. Fortunately for the Americans, they had caught wind of the defenders' intentions. Recognizing the urgency of the situation, on May 27, General Buckner ordered his troops to apply strong and unrelenting pressure on the enemy. The goal was clear: keep the Japanese forces off balance and prevent an easy transition to new defensive positions. Although the continuing downpour hindered the possibility of a large-scale, coordinated army-wide attack, it did not deter Buckner's strategy. Instead, he initiated a series of strong combat patrols along the front lines, which immediately encountered stiff resistance from Japanese troops that had not yet begun their withdrawal. On the west coast, as patrols from Colonel Roberts' 22nd Marines scouted the area, they discovered that the Japanese had largely abandoned Naha. This news spurred the 2nd Battalion into action. They crossed the Asato River, moved through the lines established by Shepherd's Reconnaissance Company, and pressed deeper into the western part of Naha. Simultaneously, Colonel Shapley's 4th Marines made their last desperate push to extend American control into eastern Naha, fighting valiantly against the entrenched enemy. Farther east, Colonel Finn's 32nd Regiment once again faced fierce resistance from the hastily committed 62nd Division, which staunchly defended its position. However, not all was lost; patrols from Colonel Green's 184th Regiment managed to reach Inasomi, meeting only scattered resistance. This breakthrough provided a crucial indication that the enemy had no intention of withdrawing into the Chinen Peninsula. As the clocks struck midnight, a significant yet largely unnoticed transition occurred in the waters off Okinawa: Admiral Halsey's 3rd Fleet relieved Admiral Spruance's 5th Fleet. For the troops ashore, this change in command went by without a hint of recognition. The same ships and task groups continued their crucial support for ground operations, now operating under new numerical designations and leadership. However, Halsey faced an immediate challenge as Admiral Ugaki launched an extensive Kikisui attack, a large-scale kamikaze assault involving 110 enemy aircraft. The day of May 27 proved costly, with three destroyers, one destroyer minesweeper, two transports, one subchaser, and two auxiliary ships all suffering damage. The following morning brought clear skies, which only heightened the danger for American naval forces. Several kamikaze aircraft succeeded in sinking the destroyer USS Drexler, while also inflicting damage on a transport ship, three freighters, and a landing craft throughout the day. Meanwhile, on land, Colonel Whaling's rehabilitated 29th Marines took over from the battered 4th Marines along the west coast. The 1st Battalion executed a concerted attack alongside the 22nd Marines, advancing successfully by 250 yards through the rubble-strewn city of Naha. In an impressive display of momentum, Roberts' men pushed forward unopposed toward the Kokuba estuary, eventually encountering resistance near Ono-Yama Island. To the east, the improvement in weather allowed Colonel Mason's 1st Marines to launch a coordinated offensive. The 2nd Battalion fought valiantly, climbing to the peak of 110 Meter Hill. The forward elements of Company E gained the hill crest but were forced to withdraw by vicious enemy fire which raked their positions. Lieutenant Colonel Magee felt that his depleted battalion, down to a total strength of 277 men in the rifle companies, might recapture the hill, but "it could not possibly hold it against a strong enemy counterattack." Although new replacements were available to regiments for training or other use, a division order prevented their being sent to front line units during a battle situation that called for the utmost in skill and knowledge of veterans. Throughout most of the morning and all of the afternoon, 2/1 concentrated the fire of its supporting weapons on the reverse slopes of 110 Meter Hill and engaged the Japanese in a fierce and continuous fire fight. Nightfall brought no cessation of enemy resistance, and many infiltrators were killed in the battalion's lines. In contrast, the 3rd Battalion experienced relatively little opposition, allowing some patrols to penetrate into Wana Draw. At the same time, Colonel Griebel's 3rd Battalion effectively moved its front line to the Asato River, while his 1st Battalion achieved a significant milestone by capturing Beehive Hill. However, despite the break in the rain, the conditions on the ground rendered large-scale movements impractical, stalling further advances across the battlefield. Despite Arnold's determined efforts to push west through Fujioka's blocking positions, progress was minimal. Nevertheless, he was able to consolidate his grip on the Ozato hill mass as Green's 2nd Battalion advanced to a position within 1,000 yards of Shinazato, strategically located at the neck of the Chinen Peninsula. The lack of success from the 62nd Division in driving back the breaching American forces reinforced General Ushijima's resolve to evacuate Shuri while the opportunity still existed. In light of this, he ordered the withdrawal to commence the following evening. On May 29, while the 7th Reconnaissance Troop managed to scout a significant portion of the Chinen Peninsula without incident, the 7th and 96th Divisions faced fierce resistance as they attacked toward the road network south of Shuri. The enemy's resolute defense resulted in only minimal gains for the American assault units. General Bruce's 77th Division, after what can be described as "a day almost entirely spent in hand-to-hand combat," found itself unable to penetrate the intense cordon of defensive fire that protected the Japanese positions. In stark contrast, to the west, Griebel's 1st Battalion made a rapid advance, quickly gaining the crest of Shuri Ridge. They launched a bold assault on Shuri Castle. On May 25, as part of the final stages of the Okinawa campaign, the American battleship USS Mississippi bombarded the castle for three days, and by May 27, it was engulfed in flames. That night, the Japanese forces retreated, abandoning Shuri while US troops pursued them southward. The 1st Battalion of the 5th Marines had started its attack on 29 May with Companies B and C in assault and Company A following in trace of Company C. The Marines quickly gained the crest of Shuri Ridge and Lieutenant Colonel Shelburne requested permission for one of his companies to storm Shuri Castle which commanded his position. Although the castle was in the zone of action of the 77th Infantry Division, General del Valle gave his assent to the request in view of the great danger of enemy action from the strong point. The 1st Marine Division commander felt that "at that time the position of the 77th Division was such that it would have taken several hard day's fighting through enemy resistance" before the castle could be taken. Company A drove east along the muddy ridge line, overwhelming the few Japanese in its path, and by 1015 the castle, core of the Shuri bastion, had been secured. The Marine unit entered Shuri through a gap in the covering forces caused by the withdrawal of the 3d Battalion, 15th Independent Mixed Regiment of the 44th Independent Mixed Brigade, in the course of the Japanese retreat from Shuri. This seems to have been the only notable instance of confusion and mistake in the Japanese withdrawal operation as a whole. Everywhere else around Shuri the Japanese still held their covering positions in the front lines. The 77th Division, which had scheduled air strikes and a heavy artillery bombardment on the castle heights for 29 May, received little prior warning of the Marines' assault and "was barely able to avert [its] called strikes in time." Without taking any credit away from Company A of the 5th Marines for its feat of capturing Shuri Castle, its success was clearly the result of the combined effort of all the assault and support troops of Tenth Army which had maintained relentless pressure on the enemy defenses and paved the way for the breakthrough.  Capitalizing on this momentum, General Del Valle swiftly reorganized his forces to bypass Wana Draw and consolidate these crucial gains. Meanwhile, Griebel's 3rd Battalion maneuvered down the division boundary, reaching a position just 2,000 yards from the village of Kokuba, prompting Whaling's 3rd Battalion to push their lines forward by approximately 600 yards. In a coordinated effort, the 29th Marines executed a wheeling assault on 29 May with 1/29 pivoting on 3/29 and attacking south and then east to bring the regiment on line with the 22d Marines. The ultimate objective of the 1st Battalion's attack was the high ground northwest of Shichina. The approach to the objective was over low and open terrain which drew the comment from regiment that it was "about as suitable to fighting as a billiard table." Fire from strong points in tombs and caves on the small hills and ridges to the front kept the advance to a slow pace, and the assault companies, A and C, dug in slightly to the left rear of the positions of the 22d Marines at nightfall. On another front, Roberts' 1st Battalion successfully crossed the Kokuba River and advanced toward Telegraph Hill in east Naha. However, despite their efforts, intense fighting erupted throughout the day without yielding any significant gains. Back at sea, the threat of kamikaze attacks returned with ferocity, yet this time, American defenses held strong, resulting in only a single destroyer and one transport sustaining damage. As night fell, the Japanese began their long-anticipated withdrawal. General Amamiya's 24th Division commenced disengagement, moving southward while leaving a small force, including the 22nd Independent Battalion, to cover their retreat at Shuri. Meanwhile, General Suzuki's 44th Independent Mixed Brigade held their defensive lines outside Naha, and the 62nd Division maintained its positions near Chan and Karadera. By dawn on May 30, the bulk of the 32nd Army had successfully evacuated the Shuri lines, slipping away from the flanking maneuvers of Buckner's 10th Army. Thanks to a continuous curtain of rain, General Ushijima executed a meticulously planned "properly deft withdrawal." His covering forces were strategically positioned to provide him with the necessary time to organize a defensive stance on the Kiyamu Peninsula. However, the Americans, ever vigilant, were quick to capitalize on the enemy's disarray, maintaining relentless pressure on the faltering Japanese front. On the west coast, Roberts' 2nd and 3rd Battalions crossed the canal, seamlessly moving through the 1st Battalion to take up the assault. They pushed forward tenaciously until they captured the entire area encompassing Telegraph Hill and Hill 27. A network of Japanese machine gun positions hidden in the clusters of tombs on the low hills to the Marines' front made progress slow and costly. Enemy machine guns emplaced in burial tombs on Hill 27 in east Naha temporarily checked the infantry. Heavy sniper fire whipped the lines and killed Lieutenant Colonel Woodhouse of 2/22 who was forward controlling his battalion's attack. Major John G. Johnson, the executive officer, took command immediately and continued a steady pressure. During most of the day tanks were unable to reach the position, but in the afternoon three worked their way along the road north of the hill, and their direct fire enabled the marines to seize it. The advance consisted of a series of local assaults and mop-up actions that brought the battalion to secure hill positions overlooking the Kokuba Estuary and the rail line leading to the north by nightfall. Lieutenant Colonel Shisler's 3d Battalion passed through 1/22 during the morning's attack and behind a screen of artillery, mortars, naval gunfire, and rockets drove onto the high ground at the eastern outskirts of Naha. By means of a series of holding attacks and flank assaults, Shisler was able to move his companies into the maze of enemy defenses where close quarter grenade and small-arms exchanges decided the issue. Once the dominating ground was won, the battalion was subjected to intense artillery and mortar fire. At the same time, Whaling's 1st Battalion joined the offensive, encountering fierce resistance as they pressed through 600 yards of enemy territory. To the east, the Marines under Del Valle shifted their focus to vigorous patrolling, as the supply situation gradually improved thanks to dedicated carrying parties and aerial air drops. Despite their efforts, the 306th Regiment's assault on 110 Meter Hill encountered heavy opposition once again. However, Colonel Hamilton's 307th Regiment finally achieved a breakthrough, seizing the strategic Three Sisters. Dorothy Hill, a fortress directly east of Shuri and a tower of strength in the enemy's inner line for the past two weeks, was attacked by the 3d Battalion, 307th Infantry, 77th Division. The first platoon to reach the base of the hill was pinned down by heavy fire, the platoon leader and all noncommissioned officers being wounded. Other platoons maneuvered into position and finally one squad reached the crest at the right end. This entering wedge enabled two companies to reach the top, from which they discovered three levels of caves on the reverse slope. They went to work methodically, moving from right to left along the top level, burning and blasting each cave and dugout, the flame-thrower and satchel-charge men covered by riflemen. When work on the top level was finished, the second level of caves and tunnels received similar treatment, and then the third and lowest level. That night fifteen Japanese who had survived the day's fighting crawled out of the blasted caves and were killed by Americans from their foxholes. A great amount of enemy equipment, including ten destroyed 150-mm- guns and twenty-five trucks, was found on the south (reverse) side of Dorothy Hill, testifying to the enemy fire power at this strong point. On 30 May, the 77th Division also took Jane Hill on its left flank and then almost unopposed took Tom Hill, the highest point of ground in the Shuri area, by 1700. This critical victory paved the way for Colonel Smith's forces to advance into the northern outskirts of Shuri through Ishimmi. In a remarkable display of coordination, Colonel Dill's 382nd Regiment finally secured the strategic Hen Hill and Oboe Hill areas, while also capturing Hector Hill on their left flank. For nine days elements of the 96th Division had been stalemated at the base of Hen Hill, just northeast of Shuri. On the 30th, Company F and one platoon of Company G, 382d Infantry, resumed the attack on Hen Hill. Pfc. Clarence B. Craft, a rifleman from Company G, was sent out ahead with five companions to test the Japanese positions. As he and his small group started up the slope, they were brought under heavy fire from Japanese just over the crest, and a shower of grenades fell on them. Three of the men were wounded and the other two were stopped. Craft, although a new replacement and in his first action, kept on going, tossing grenades at the crest. From just below the crest he threw two cases of grenades that were passed up to him from the bottom, those of the enemy going over his head or exploding near him. He then leaped to the crest and fired at point-blank range into the Japanese in a trench a few feet below him. Spurred by Craft's example, other men now came to his aid. Reloading, Craft pursued the Japanese down the trench, wiped out a machine gun nest, and satchel-charged the cave into which the remaining Japanese had retreated. Altogether, in the taking of Hen Hill as a result of Craft's action, about seventy Japanese were killed, at least twenty-five of whom were credited to Craft himself. This daring action won him the Congressional Medal of Honor. To the left (east), Company F at the same time engaged in a grenade battle for Hector Hill, using ten cases of grenades in the assault on the crest. It was finally won after a satchel charge was hurled over the top and lit in the enemy trench on the other side, parts of Japanese bodies and pieces of enemy equipment hurtling into the sky in the blast. Hen and Hector Hills had fallen by 1400. Southeast of their position, Colonel May's 2d Battalion, 383d Infantry, reached Love Hill and dug in, although scattered fire was still received from a machine gun in a nook of Charlie Hill and there were a few live Japanese on Love itself. In the afternoon the 3d Battalion, 383d Infantry, left its foxholes on Oboe, where it had experienced so great an ordeal, and proceeded down the reverse slope of the hill, finding only a few scattered Japanese. That night the 383d Infantry expressed a heartfelt sentiment when it reported "infinite relief to have Conical Hill behind us." Although there had been suicidal stands in a few places by the last of the holding force, the advances had been rapid. Simultaneously, Colonel Halloran's 381st Regiment effectively reduced the Conical Hill-Cutaway area and seized Roger Hill, both regiments then advancing toward the vital Naha-Yonabaru road. At the same time, the 32nd Regiment launched a coordinated offensive that allowed them to successfully capture Oak, Ella, and June Hills. This advance brought Finn's troops directly into confrontation with Mabel and Hetty Hills, facing the formidable defenses of Chan. Meanwhile, strong patrols from the 184th Regiment ventured into the Chinen Peninsula's strongholds, encountering only light enemy resistance, a turn of events that buoyed American morale. As night fell, the 44th Independent Mixed Brigade and the 24th Division began their long-anticipated evacuation from Shuri. They pulled back behind the second line of blocking positions north of Tsukasan, executing their withdrawal amidst a progressively decreasing barrage of artillery and mortar fire. Consequently, when Buckner's assault troops launched their offensive against the Shuri positions on the morning of May 31, they were met with an eerie silence, the stillness only interrupted by sporadic sniper fire and the distant crack of machine guns.The 77th Division swiftly took 110 Meter Hill and advanced into Shuri with little to no resistance. Concurrently, Mason's units surrounding Shuri Castle moved north unopposed, aiding in the occupation of the battered ruins and the troublesome Wana Draw.  Shuri, the second town of Okinawa, lay in utter ruin. There was no other city, town, or village in the Ryukyus that had been destroyed so completely. Naha too had been laid waste. Certain villages which had been strong points in the enemy's defense, such as Kakazu, Dakeshi, Kochi, Arakachi, and Kunishi, had been fought over and leveled to the ground. But none of these compared with the ancient capital of the Ryukyus. It was estimated that about 200000 rounds of artillery and naval gunfire had struck Shuri. Numerous air strikes had dropped 1000-pound bombs on it. Mortar shells by the thousands had arched their way into the town area. Only two structures, both of concrete, the big normal school at the southwestern corner and the little Methodist church, built in 1937, in the center of Shuri, had enough of their walls standing to form silhouettes on the skyline. The rest was flattened rubble. The narrow paved and dirt streets, churned by high explosives and pitted with shell craters, were impassable to any vehicle. The stone walls of the numerous little terraces were battered down. The rubble and broken red tile of the houses lay in heaps. The frame portion of buildings had been reduced to kindling wood. Tattered bits of Japanese military clothing, gas masks, and tropical helmets-the most frequently seen items-and the dark-colored Okinawan civilian dress lay about in wild confusion. Over all this crater of the moon landscape hung the unforgettable stench of rotting human flesh. To  the west, Griebel's 1st Battalion built upon Mason's gains, but it was the 3rd Battalion that led the main effort, successfully pushing to the hills just north of Shichina.Meanwhile, General Bradley's advancing battalions moved rapidly toward their assigned objectives, spending much of the day mopping up isolated enemy holdouts. This relentless advance effectively pinched off the 77th Division, further consolidating American control in the region. On the extreme left flank, Halloran's 1st Battalion faced enemy forces defending the Tsukasan line, marking the only area where the 96th Division failed to reach the corps boundary. However, the Shuri area had now been completely secured, and contact was made with Del Valle's Marines in the center. On the flanks, though, Buckner's units continued to encounter fierce resistance from the tenacious Japanese defenders. The 32nd Regiment, battling bravely through a series of heavily fortified strongpoints held stubbornly by Fujioka's troops, managed to seize Duck Hill, consolidate its positions on Turkey Hill, and capture the forward face of Mabel. Ultimately, they halted their advance just short of Chan. Meanwhile, on the west coast, Shepherd's Marines pushed forward with support from tanks and artillery, targeting the strategic high ground west of Shichina and Kokuba. However, their advance was stalled by intense enemy fire emanating from Hill 46. During the night, the battered 44th Independent Mixed Brigade executed a withdrawal southeast towards the Kiyamu Peninsula, covered by the 62nd Division, which quickly established a new defensive line along the Kokuba River and around Tsukasan. With the fall of Shuri and the withdrawal of Japanese forces, Buckner's troops had emerged victorious in one of the most difficult and bloody battles of the Pacific War. By the end of May, reports indicated that approximately 62,548 Japanese soldiers had been confirmed killed, with another estimated 9,529 thought to have perished, 64,000 of whom were believed to have fallen in the fierce fighting within the Shuri fortified zone alone. While these casualty figures may be somewhat exaggerated, there is little doubt that Japanese forces, especially their infantry combat units, had suffered severe depletion. In contrast, General Geiger's 3rd Amphibious Corps recorded significant losses of its own, with 1,718 killed, 8,852 wounded, and 101 missing during the fighting around Shuri. Additionally, the losses for General Hodge's 24th Corps over two months of combat totaled an alarming 26,044 casualties. On June 1, the American forces faced surprisingly little opposition from the enemy. A frustrated General Buckner, who had hoped to trap the defenders at Shuri, ordered his troops to advance rapidly in pursuit of the retreating Japanese units. With the 77th Division methodically mopping up remnants in the Shuri zone, General Hodge made a strategic decision. He shifted the 7th Division toward the east and ordered the 96th Division to move south to relieve the 32nd Regiment, taking up the western end of the Corps line. This strategic relief enabled Arnold to immediately push south with both the 17th and 184th Regiments in assault, managing to advance approximately 1,100 yards toward Okota and Batan despite increasingly stiff resistance from smaller enemy units. To the northwest, a coordinated attack by the Marine divisions successfully secured all high ground overlooking the primary east-west road in the Kokuba Valley. The 5th Marines anchored their position on the hills east of Shichina, while Shepherd's regiments seized the dominating heights north of Kokuba. Recognizing the strategic importance of the Oroku Peninsula, General Geiger planned a shore-to-shore landing there. To gather intelligence, Shepherd dispatched his Reconnaissance Company to conduct an amphibious reconnaissance of the peninsula that evening. Their findings confirmed that the peninsula was not fortified with significant enemy strength. The following day, Colonel Snedeker's 7th Marines advanced to relieve the 6th Marine Division on the west coast. The 2nd Battalion continued the momentum by crossing the Kokuba River, moving into the hills on the south bank. Meanwhile, to the east, the 5th Marines also crossed the upper branch of the river and pressed forward to secure the ridgeline that controlled the approaches to Tsukasan. This maneuver effectively placed the entire Naha-Yonabaru road firmly in American hands, further tightening their grip on the battlefield. That evening, Shepherd dispatched his Reconnaissance Company to conduct an amphibious reconnaissance of the Oroku Peninsula. Their mission revealed that the peninsula was not heavily defended, opening up opportunities for American forces. Further east, the 383rd Regiment successfully cleared out Chan and seized the high ground just north of Tera and Kamizato. Meanwhile, the 381st Regiment conducted repeated assaults on hill positions that impeded its advance, ultimately managing to penetrate to Karadera. The 7th Division maintained relentless pressure on the retreating garrison of the Chinen Peninsula, advancing its lines by 2,400 yards toward Itokazu and Kerabaru. Now, it's time to shift our focus away from Okinawa and examine the latest operations of General LeMay's 21st Bomber Command. Since the invasion of Okinawa, Admiral Nimitz had requested that the B-29 Superfortress heavy bombers assist his naval forces in countering the deadly kamikaze attacks. In response, LeMay dispatched 53 bombers to target airfields at Kanoya on April 8, although the city of Kagoshima ended up being bombed instead. On April 17, 134 B-29s were sent against Kyushu, successfully neutralizing enemy airfield operations for 18 hours. However, as we've observed, the Japanese continued to launch both scattered and mass kamikaze attacks. To address this ongoing threat, the 21st Bomber Command, bolstered by the arrival of Brigadier General Roger Ramey's 58th Bombardment Wing, dedicated 75% of its combat effort to providing direct tactical support for the Okinawa campaign up to May 11. During this period, they flew a total of 2,104 sorties against 17 airfields in Kyushu and Shikoku. Although they did not fully neutralize these targets, significant damage was inflicted on enemy storage, maintenance, and repair facilities. The bombers also served to keep the Japanese off balance, significantly disrupting their ability to plan and execute large, coordinated attacks. In total, 24 B-29s were destroyed and 233 damaged during these operations, while 134 enemy interceptors were shot down. Between the strikes on Kyushu, General LeMay managed to fit in several medium-strength precision attacks against the Japanese aircraft industry, along with two large-scale night incendiary missions in the Tokyo Bay area. The first of these missions took place on April 13, when 327 B-29s dropped an impressive 2,139 tons of ordnance on the arsenal district of Tokyo, located northwest of the Imperial Palace. The resulting fires consumed 11.4 square miles of this crucial industrial zone, destroying arsenal plants responsible for manufacturing and storing small arms, machine guns, artillery, bombs, gunpowder, and fire-control mechanisms. Just two nights later, on April 15, 303 bombers executed another incendiary attack, dropping 1,930 tons of explosives with equal success. This raid devastated 6 square miles in Tokyo, 3.6 square miles in Kawasaki, and 1.5 square miles in Yokohama, which suffered collateral damage from the fire spills. Cumulatively, these two raids resulted in the destruction of 217,130 buildings in Tokyo and Yokohama and 31,603 in Kawasaki. On April 24, 131 B-29s conducted a highly successful precision strike against the Tachikawa plant of the Hitachi Aircraft Corporation. Although the next planned attack was thwarted by inclement weather, 148 B-29s struck Kure on May 5, delivering devastating damage. After being relieved from support for the Okinawa operation on May 11, LeMay initiated a month of heavy fire raids to complete the campaign that had begun in March, while also addressing top-priority precision targets as opportunities arose. Accordingly, on May 14, 529 B-29s were dispatched to strike northern Nagoya, with 472 successfully dropping 2,515 tons of munitions, resulting in the burning of 3.15 square miles and inflicting significant damage to Mitsubishi's No. 10 engine works. Just two nights later, 522 bombers returned to Nagoya, with 457 of them effectively delivering 3,609 tons over the dock and industrial areas in the southern part of the city, burning 3.82 square miles and causing extensive damage to Mitsubishi's No. 5 aircraft works. These two incendiary attacks finished Nagoya as an objective for area attacks. Good targets remained in the city, and the command was to return six more times for precision attacks before V-J Day. But the industrial fabric of the city had been ruined in the earlier precision attacks and in the fire raids that had burned out twelve square miles of a total built-up urban area of about forty square miles. In all, 113460 buildings had been destroyed, 3866 persons had been killed and 472701 rendered homeless. The displacement of workers aggravated the difficulties caused by physical damage and had an important effect on civilian morale.  After a week of respite, temporarily interrupted by a 318-plane precision attack on the Tachikawa Aircraft Company, 562 B-29s were dispatched to strike Tokyo once more on May 23. Out of these, 520 bombers reached their target, dropping an impressive 3,646 tons of explosives over the district stretching southward from the Imperial Palace along the west side of Tokyo Harbor. Despite encountering strong opposition, this attack resulted in the destruction of 5.3 square miles of area. Two nights later, 502 B-29s returned to Tokyo, targeting the area just north of their previous hit. They faced heavy resistance again, dropping 3,262 tons of incendiaries on the city, which resulted in the destruction of 16.8 square miles, marking the largest area devastated in a single Tokyo raid. In light of the heavy casualties suffered during these last two strikes, General LeMay decided to assign P-51s from Iwo Jima to escort future attacks. As a result, on May 29, 517 B-29s were escorted by 101 P-51 fighters during an assault on Yokohama. These bombers successfully dropped 2,570 tons of munitions, burning out 6.9 square miles while the escorting fighters engaged in fierce battles against about 150 aggressive interceptors. Meanwhile, General Whitehead's 5th Air Force was conducting an extensive program of area bombing against Formosa, experimenting with various types of bombs and tactics in preparation for future attacks on the Japanese mainland. Taihoku, the capital and political and financial center of Taiwan, was subjected to constant aerial bombardment. The largest strike against modern-day Taipei, known as the Taihoku Air Raid, occurred on May 31, when units of the Fifth Air Force consisting of 117 Consolidated B-24 Liberator heavy bombers were sent to conduct the largest air raid ever on Taiwan. The bombing began from around ten o'clock in the morning and lasted until one o'clock in the afternoon, during which the attack was non-stop. The Americans met virtually no resistance from the Japanese, mainly due to the attrition the Japanese air forces had suffered in the Aerial Battle of Taiwan-Okinawa, which completely exhausted Japan's fighter units in Taiwan. They successfully dropped approximately 3,800 bombs targeting military units and governmental facilities. The Office of the Governor-General of Taiwan suffered a direct hit, in spite of the building being heavily camouflaged to avoid being targeted. The building suffered extensive damage from fire caused by the bombs and almost collapsed on itself; it was rendered unoccupiable and was not repaired until the Nationalist Chinese takeover. Other facilities hit during the bombing included the residence of the Assistant Governor-General, Taiwan Railway Hotel, Office of Governor-General Library, Army Headquarters, Taihoku Imperial University, Taihoku Station, Bank of Taiwan, Taihoku High Court, Taihoku New Park, and many other facilities. Many civilian installations were damaged, including Taihoku Prefectural Taihoku First Girls' High School, Huashan Catholic Church of Taihoku, and the famous Lungshan Temple of Manka, which was hit in the main building and the left corridor; many precious artifacts and art works in the temple were lost in the ensuing fire. As a result of the extensive bombing campaigns, more than 3,000 civilians lost their lives. Tens of thousands were displaced or left homeless, and countless buildings were destroyed, either directly by the attacks or by the fires they ignited. This devastation left a profound impact on the local population and infrastructure, marking yet another tragic chapter in the toll of the war. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. In the midst of the brutal Battle of Okinawa, American Marines faced relentless resistance as they pushed towards Shuri. Despite heavy casualties and daunting conditions, the tide turned when General Buckner ordered aggressive assaults that outmaneuvered the encircled Japanese forces. After days of relentless combat, they captured the stronghold, leading to the collapse of Japanese defenses. As the dust settled, Shuri lay in ruins, marking a pivotal moment in the Pacific War and showcasing the indomitable spirit of both American and Japanese soldiers.

What if everything you've been told about retirement and budgeting is wrong? In this bold and hilarious conversation, Dr. Lauryn sits down with best-selling author and financial disruptor Garrett Gunderson to rethink everything from 401ks to scarcity-based money mindsets. Garrett shares his journey from a coal mining lineage to redefining wealth, and breaks down why so many financial “truths” are actually traps designed to keep you disempowered.They dive into why traditional retirement plans fall short, how budgeting often creates more stress than freedom, and what it really means to become financially independent in today's world. You'll learn Garrett's framework for building wealth in 3–7 years, how to use whole life insurance strategically, and how to align your financial strategy with your personality. This episode is a masterclass in thinking differently, investing smarter, and living more abundantly.Key Takeaways:Traditional retirement plans are broken. Garrett explains how 401ks were designed to benefit institutions more than individuals and why most retirement strategies are based on outdated, flawed assumptions.Budgeting isn't the answer—mindful cash management is. Instead of restrictive budgets, Garrett promotes a system where you automatically save, plug financial leaks, and spend intentionally.Build wealth by expanding your means, not shrinking them. Garrett outlines how to create financial independence by focusing on cash flow, investing in yourself, and picking the right asset class based on your strengths.Whole life insurance can be a powerful savings vehicle. When structured properly, it's a safe, tax-advantaged alternative to bonds with long-term benefits and liquidity.Guest Bio:Garrett Gunderson is a financial educator, entrepreneur, and best-selling author of Killing Sacred Cows and What Would the Rockefellers Do?. With a mission to expose the myths that keep people stuck financially, he helps entrepreneurs achieve true financial independence through cash flow strategies, mindful money management, and value-aligned investing. He is also the creator of the program Multiplier and the star of the Amazon Prime comedy special The American Ream.DM Garrett on Instagram with Lauryn or the podcast's name and he will send you his audiobook, What Would the Rockefellers Do?, for free!Follow Garrett: Instagram | LinkedIn | WebsiteWatch Garrett's comedy special on Amazon Prime: The American ReamResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

In this She Slays Replay, business strategist Kelly Roach breaks down one of the most overlooked truths in entrepreneurship: complexity kills growth. Whether it's bloated systems, too many offers, or just shiny object syndrome, Kelly explains why scaling a business successfully means simplifying first—often ruthlessly.Lauryn and Kelly explore the emotional attachments business owners develop to outdated systems, the myth that busy equals productive, and why so many entrepreneurs sabotage progress once things start working. If your practice feels overcomplicated or chaotic, this is the mindset shift you've been waiting for.Listen to the full episode: Spotify | AppleFollow Kelly: LinkedIn | Instagram | X | YouTubeResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Last time we spoke about the battle of Malacca strait. In the intense Battle of the Malacca Strait, Japanese forces undertook a desperate evacuation amidst relentless attacks by the Allies. After suffering heavy casualties from previous confrontations, the Japanese regrouped and attempted to maintain their defensive positions. However, under the pressure of determined Allied assaults and strategic maneuvers, they faced increasingly fierce resistance. As the Allies advanced, they successfully overwhelmed Japanese defenses, leading to significant losses for the opposing forces. The battle transformed into a pivotal moment in the Pacific War as Japanese resistance crumbled, ultimately shifting the tide toward Allied victory. This clash not only showcased the harsh realities of war but also underscored the relentless determination of both sides as they fought for dominance in the region, marking a crucial step towards the conclusion of the conflict. This episode is the Breakthrough on Okinawa Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  As of mid-May, General Buckner's forces had made steady, albeit slow, progress against the determined Japanese defenders on the Shuri defensive line. On May 16, the offensive continued. Colonel Schneider's 22nd Marines and Colonel Whaling's 29th Marines launched yet another unsuccessful assault on Sugar Loaf Hill, while Colonel Snedeker's 7th Marines exhausted their strength in a failed attempt to seize Wana Ridge. To the east, Colonel Coolidge's 305th Regiment advanced 200 yards closer to Shuri. Colonel Hamilton's 307th Regiment nearly captured Flattop and Chocolate Drop Hill but was ultimately pushed back. Colonel Dill's 382nd Regiment successfully cleared Dick Hill but came under intense fire from Oboe Hill. Meanwhile, Colonel May's 383rd Regiment made only minor gains on the southeastern slopes of Conical Hill and Love Hill, even as tanks broke through toward Yonabaru for the first time. The following day, the 383rd Regiment maintained pressure on Conical and Love Hills, prompting General Bradley to commit part of Colonel Halloran's 381st Regiment to the attack. To the west, the 382nd Regiment staged a hard-fought advance of 200 yards but was unable to capture Oboe Hill.  Slowly the 77th Division forces between Flattop and Route 5 were reducing enemy positions bearing on the area in front of the 307th Infantry. By 17 May this progress began to show in the advances of the foot troops around Chocolate Drop. Covered by company heavy weapons out on both flanks, infantrymen worked around both sides of the hill to the huge caves on the reverse slope. Inside were 4 antitank guns, 1 field piece, 4 machine guns, 4 heavy mortars, and a American 60-mm. mortars. By nightfall the caves had been partially sealed off. During the night an enemy force launched a counterattack against the American positions around the hill but was repulsed with the loss of twenty-five Japanese killed. On the 17th another bitter struggle raged on Flattop. The struggle swayed back and forth across the narrow crest of the hill. Company K, the assaulting unit, had been reduced to fourteen infantrymen by the end of the day; finally it was forced back off the top. Tanks tried to go through the road cut between Flattop and Dick Hill, but two of them were disabled by mines, leaving the cut blocked. The road cut was later blown along its entire length by seven tons of bangalore torpedoes to remove the mines. Company E continued to push toward Ishimmi Ridge, where they faced a series of heavy Japanese counterattacks. Coolidge's 3rd Battalion and the rest of Hamilton's 2nd Battalion dug in just a few hundred yards north of Shuri and Ishimmi in the highway valley. Meanwhile, Coolidge's 1st Battalion was halted by heavy fire from 110 Meter Hill and the extensive fortress houses in Shuri's suburbs. The intense fighting had nearly depleted the 22nd Regiment, prompting General Amamiya to direct the 32nd Regiment to take over the defense of Shuri along a line extending from Ishimmi to Oboe. Meanwhile, on Wana, the 7th Marines launched a renewed attack but were once again repelled. However, the 5th Marines succeeded in advancing to Hill 55. Further west, the bulk of the 29th Marines attacked toward Half Moon Hill, successfully reaching its forward slopes but later having to withdraw to more defensive positions overnight. Whaling's 2nd Battalion also mounted relentless assaults on Sugar Loaf, each time suffering heavy losses in repelled attacks. As dusk fell, Japanese planes targeted American shipping, successfully damaging the destroyer Douglas H. Fox. On May 18, tanks played a crucial role in a successful assault on Sugar Loaf, executing a double envelopment while securing the top of the hill. The 2nd Battalion then advanced to Horseshoe Hill, while the remainder of the 29th Marines managed to secure the forward slopes of Half Moon.After a night of sporadic bombardment from enemy artillery and mortars, 3/7 again attempted to gain a foothold on Wana Ridge. During the morning supporting weapons concentrated their fire on the forward slopes and crest of the objective and at noon Company I, followed by a platoon of Company L, jumped off and fought its way to the ridge. The assault troops' gains "were measured in yards won, lost, and then won again." Finally, mounting casualties inflicted by enemy grenade and mortar fire forced Lieutenant Colonel Hurst to pull back his forward elements and consolidate his lines on positions held the previous night. On the right flank of the division front the isolated platoon from Company E of 2/5 was unsuccessful in exploiting its hold on the western slopes of Hill 55. The men were driven to cover by intense enemy fire, and tanks again had to be called upon to supply ammunition and rations to the outpost. During the morning operations the 5th Marines laid protective fire with tanks and assault guns along Wana Ridge to support 3/7's advance. At noon, under cover of this fire, Company F sent one rifle platoon and an attached platoon of engineers into Wana village to use flame throwers and demolitions against the enemy firing positions in the ruins. Numbers of grenade dischargers, machine guns, and rifles were found in Wana and the tombs behind it and destroyed. Further advance into the draw was not feasible until the 7th Marines could occupy the high ground on the eastern end of the ridge and furnish direct supporting fire to troops advancing in the draw below. At 1700 the troops were ordered to return to their lines for the night. n the center, General Bruce pressed his attack deeper into the Shuri defenses, with Coolidge's 3rd Battalion gaining 150 yards along the Ginowan-Shuri highway and Hamilton's 2nd Battalion advancing up to 300 yards toward Ishimmi, although attacks against 110 Meter Hill and Flattop failed to gain ground. On the morning of 18 May, orders were given to stay at all costs. Lieutenant Bell said firmly, "We stay." The men resigned themselves to a last-ditch stand. Their grenades exhausted and their machine guns and mortars destroyed, the remaining men salvaged every clip of ammunition from the bandoleers of the dead. Spare workable rifles were loaded and bayonets laid alongside. Enemy pressure increased steadily during the day. Some Americans were shot at close range as they darted from hole to hole to escape grenades. At one time eight knee mortars were pounding the ridge, firing in pairs. Friendly artillery could to some extent keep off the charging Japanese but seemed unable to ferret out the enemy mortars, which were well protected. The moans of wounded men, many of whom were in pitiful condition from lack of water and of medical aid, added to the strain. All canteens had been emptied the previous night. Nevertheless, battle discipline remained excellent. The worst problem concerned the replacements, who were courageous but inexperienced. Thrust suddenly into a desperate situation, some of them failed at crucial moments. One man saw two Japanese attacking a sergeant thirty feet away, but his finger froze on the trigger. Another shouted wildly for a comrade to shoot some Japanese while his own rifle lay in his hands. Another saw an enemy soldier a few yards from his hole, pulled the trigger, and discovered that he had forgotten to reload. By the end of the ordeal, however, the replacements who survived were battle-hardened veterans. During the afternoon the 307th attempted to reinforce the small group. Elements of Company C tried to cross the open ground north of Ishimmi Ridge. Only the commander and five men reached Company E. The men scrambled safely into foxholes, but the commander, shot through the head while racing toward the command post, fell dead on the parapet of the command post foxhole. Spirits rose considerably when word came later in the afternoon that a litter-bearing unit of eighty men would try to get through in the evening. Enemy fire slackened after dark, and the first of the litter bearers arrived at about 2200. They immediately started back carrying casualties. Walking wounded accompanied them. The litter bearers moved swiftly and managed to avoid being seen in the light of flares. Through splendid discipline and good luck eighteen men were carried out in two and a half hours, and others walked out. The litter teams had brought some water and ammunition and the troops drank for the first time since the day before. The second sleepless night on the ridge passed. The 382nd Regiment continued to face heavy resistance from Oboe Hill but managed to secure the road cut between Flattop and Dick Hill. Meanwhile, Halloran's 3rd Battalion could only push about 400 yards south due to the relentless mortar and small-arms fire coming from Hogback Ridge. At sea, a low-flying kamikaze aircraft struck LST-808 off Iejima, resulting in the deaths of 17 men. The following day, while the 382nd and 383rd Regiments focused on neutralizing the cave positions and gun emplacements in the uneven terrain between Conical and Dick Hills, Halloran's 3rd Battalion launched an attack to the south and west toward Sugar Hill but made little progress due to the heavy defensive fire. In the center, the 307th Regiment systematically worked to eliminate enemy firing positions on the high ground in front of them, employing every available weapon for the task. Colonel Smith's rehabilitated 306th Regiment began moving up to replace the battered 305th, with its 3rd Battalion relieving Coolidge's 3rd Battalion and portions of Hamilton's 2nd Battalion along the low ground bordering the highway to Shuri, including the isolated men at Ishimmi Ridge.  On 19 May the enemy seemed to intensify his efforts to recapture Ishimmi Ridge. The besieged troops wondered whether his supply of men and ammunition was inexhaustible. The Japanese launched several attacks which were repulsed with great difficulty. Only the support of artillery and mortars, together with self-propelled mounts firing with precision on both flanks of Ishimmi Ridge, prevented the enemy from making an attack in strength which would have overrun the American positions. One enemy attack of platoon strength was dispersed by mortar and machine-gun fire and by a four-battalion time-on-target artillery concentration. Japanese mortar fire continued to fall on Ishimmi, however, and took its toll during the day. A message arrived during the morning that Company E would be relieved that evening. By noon the radio had become so weak that further communication with the company was impossible. The day wore slowly on. By 2100 there was still no sign of the relief. Shortly afterward, however, rifle fire intensified to the rear, a sign of activity there. At 2200 Company L, 3d Battalion, 306th Infantry, arrived. The relief was carried out in pitch darkness; each member of Company E left as soon as a replacement reached his position. As the haggard survivors were about to descend the ridge at 0300, a bursting shell hit two of the newcomers; one of them had to be evacuated on a poncho. Carrying its own wounded, Company E followed a white tape to the rear and arrived safely. Of the 204 officers and men of the reinforced company that had made the night attack on Ishimmi, 156 had been killed or wounded. There were 28 privates, 1 noncommissioned officer, and 2 officers left of the original 129 members of Company E. The platoon sent in relief by Company C had gone out with 58 effectives and returned with 13. Of the 17 men in the heavy weapons section only 4 came back. Company E had spearheaded a several-hundred-yard advance toward Shuri, however, and with the help of supporting weapons had killed hundreds of Japanese around Ishimmi. The 7th Marines launched one last unsuccessful assault on Wana Ridge before being relieved by Colonel Mason's rested 1st Marines. Meanwhile, after repelling a strong night counterattack, the exhausted 29th Marines were also relieved by Colonel Shapley's reserve 4th Marines, which made additional advances alongside the 22nd Marines, now under Colonel Harold Roberts. Four new regiments had been committed over the past few days to revitalize the offensive. On May 20, Shapley's assault battalions gained more ground on Horseshoe Hill but were still unable to reach the crest of Half Moon, though they successfully repelled another strong night counterattack. To the east, Mason's 2nd Battalion advanced rapidly to the base of 110 Meter Hill and captured part of Wana Ridge, while his 3rd Battalion secured a firm hold on the northern slope. Concurrently, the 5th Marines attacked southwest along the Naha-Shuri Road and successfully captured the high ground. Meanwhile, in coordination with the 1st Marines, Coolidge's 1st Battalion and Smith's 3rd Battalion made a slow, grinding advance of about 150 yards, positioning themselves within 200 yards of the outskirts of Shuri in the highway valley. At the same time, the 382nd Regiment expanded its hold on the reverse slope of Dick Hill but remained unable to penetrate Oboe Hill. The 307th Regiment consolidated and expanded its positions around Chocolate Drop, finally seizing Flattop. Reducing the tiny hill continued to be ticklish work because enemy positions to the south still overlooked the area. The fighting was still so confused that three wounded Americans lay south of Chocolate Drop for two days before relief arrived. By that time two had died and the third was so delirious that he thought he was still fighting Japanese and had to be forcibly subdued. By 20 May the caves were completely sealed off. The enemy made a final attempt to retake Chocolate Drop, attacking in company strength, but was repelled with the loss of half his force. On the same day the 3d Battalion, using tanks, flame throwers, and demolition teams, finally secured the crest of Flattop. The final American attack started with a saturation shower of grenades. A chain of men extending from the base of Flattop passed hand grenades to the troops lined up along the crest, who threw the missiles as fast as they could pull out the pins. Having seized the advantage, the infantry moved down the reverse slope blasting caves with satchel charges and flame throwers. Tanks along the road cut accounted for many of the Japanese. BY 1545 Flattop had fallen. More than 250 enemy bodies lay on the crest and reverse slope of the hill. Further east, Halloran's 3rd Battalion made a slow but steady advance down the eastern slopes of Hogback, reaching the foot of Sugar Hill despite constant grenade duels with an enemy fighting desperately to hold every inch of ground. Additionally, the 1st and 2nd Battalions of the 383rd Regiment fought their way to jump-off positions within 300 yards of Love Hill, destroying enemy strongpoints that had obstructed their advance for a week. Meanwhile, back at sea, Japanese aircraft managed to damage two destroyers and three transports. The following day, the 383rd again attacked Love Hill but was ultimately forced to withdraw from its base due to fierce defensive fire. Despite this setback, May's 2nd Battalion successfully supported the 381st Regiment in clearing Hogback and pushing to the top of Sugar Hill. To the west, the 382nd advanced quickly against moderate opposition toward Oboe Hill and Hen Hill, encountering retreating enemy units moving toward the high ground at Shuri. Concurrently, the 307th pushed 350 yards south of Flattop before being halted by enemy forces at the Three Sisters, while the 306th completed the relief of the 305th, with its 3rd Battalion advancing 200 yards unopposed to the eastern slopes of 110 Meter Hill. Meanwhile, the 1st Marines continued their assault along Wana Ridge, making only limited gains at the Draw, where the 5th Marines held out and aggressively patrolled forward. The 4th Marines began their push toward the Asato River, achieving a costly advance of about 200 yards on Horseshoe. By nightfall, heavy rains began to fall, significantly impeding efforts to resupply assault troops and replenish forward ammunition dumps. Amidst this torrential downpour on May 22, Shapley's 1st and 3rd Battalions slogged through the "gooey slick mud" to reach the bank of the rain-swollen river. This prompted the Japanese to evacuate Naha and establish new defensive positions on the Kokuba Hills. To the east, the continuous rain flooded Wana Draw with mud and water, transforming it into a makeshift lake. For the next few days, General Del Valle's Marines were forced to attack without support, leading to aggressive patrolling rather than organized assaults. The prospects of success for the infantry alone, slogging through the mud without the support of other arms, were not encouraging. Tanks bogged down, helplessly mired. Amphibian tractors were unable to negotiate the morass, and front-line units, which had depended on these vehicles for carrying supplies forward in bad weather, now had to resort to hand carrying of supplies and of the wounded. These were back breaking tasks and were performed over areas swept by enemy fire. Mortar and artillery smoke was used as far as possible to give concealment for all movement. Litter cases were carried back through knee-deep mud. Living conditions of front-line troops were indescribably bad. Foxholes dug into the clay slopes caved in from the constant soaking, and, even when the sides held, the holes had to be bailed out repeatedly. Clothes and equipment and the men's bodies were wet for days. The bodies of Japanese killed at night lay outside the foxholes, decomposing under swarms of flies. Sanitation measures broke down. The troops were often hungry. Sleep was almost impossible. The strain began to take a mounting toll of men. Under these conditions the Marine attack against Wana Ridge was soon at a standstill. The action degenerated into what was called in official reports "aggressive patrolling." Despite inactivity, enemy mortar and artillery fire continued to play against the American front lines, especially at dusk and at night. In the center, Bruce's 77th Division faced similar challenges, with the 306th Regiment stalled and the 307th Regiment again unsuccessfully attacking the Three Sisters. There, Company A became isolated at the base of the forward slope of Jane Hill, nearly cut off by intense enemy mortar and machine-gun fire. For the following week, the 382nd Regiment struggled to make headway on Hen and Oboe Hills, where fierce hand-to-hand combat erupted. Similarly, all attempts by the 383rd Regiment to breach the defenses of Love Hill on the western side of Conical failed, as the 381st was also unable to make any progress against Cutaway. General Hodge had also moved General Arnold's rehabilitated 7th Division to assembly areas just north of Conical Hill to spearhead the advance toward Yonabaru and the high ground south of the village. Strengthened by 1,691 replacements and 546 men returned to duty from hospitals since it left the lines on 9 May, the 7th Division moved up to forward assembly areas just north of Conical Hill and prepared to make the dash through the corridor. At 1900 on 21 May the 184th Infantry, chosen by General Arnold to lead the way, was in place at Gaja Ridge, at the northern base of Conical. The initial move of the envelopment was to be made in the dead of the night and in stealth. General Buckner felt that "if the 7th can swing round, running the gauntlet, it may be the kill." As part of this operation, the 2nd Battalion of the 184th Regiment moved out from Gaja Ridge during the night, swiftly and silently passing through Yonabaru in the early morning hours to capture Spruce Hill and Chestnut Hill in a surprise attack. Colonel Green's 3rd Battalion then followed the 2nd Battalion through Yonabaru, but their assault on Juniper and Bamboo Hills was unsuccessful as the surprised defenders regrouped. The following day, Green's two battalions continued to push toward these initial objectives, ultimately securing a solid line that stretched from the coastline across the southern slopes of Chestnut, and then over to Juniper and Bamboo by day's end. This success allowed Colonel Finn's 32nd Regiment to pass through Yonabaru and advance westward along the Naha-Yonabaru valley to assault the enemy's western hill defenses focused around Oak Hill.On the west coast, after a successful night reconnaissance of the Asato River, the 4th Marines rapidly crossed the river under cover of smoke, beginning their advance toward a low ridge 500 yards south of the Asato. However, as previously noted, the torrential rain had turned every draw and gully into a sticky morass of knee- and thigh-deep mud in the center. The steep slopes of the hills and ridges, treacherous under the best of conditions, became virtually unassailable. Consequently, full-scale coordinated attacks had to be canceled, and only localized gains could be achieved. Despite the breakthrough in the center, the Japanese command remained concerned about the threat posed to the flanks of the Shuri bastion by American advances along both coasts. While they believed the Naha breakthrough could be contained, every available soldier was deployed to establish a defensive line stretching from the southwest slopes of Conical Hill through Yonawa to the road junction village of Chan, aiming to eliminate Arnold's spearhead that had penetrated into the Naha-Yonabaru valley. General Ushijima feared that his forces were being gradually encircled in the Shuri fortress, where they would become “easy prey” to overwhelming American firepower. In light of this situation, Ushijima began planning a withdrawal to the Chinen Peninsula or the southernmost part of the island, the Kiyamu Peninsula. This decision was met with resistance from General Fujioka, who expressed concern that thousands of severely wounded men would have to be abandoned during the retreat.  Although the holding of the heights surrounding the city had been the keystone of the Japanese preferred plan, several factors now militated against its retention. There were an estimated 50000 surviving officers and men to be crammed into a final defense zone less than a mile in diameter. Once these troops were surrounded, the Japanese believed that they would be rendered ineffectual and become "easy prey" to overwhelming American fire superiority. In addition, Japanese long-range artillery pieces, many of which were still intact, could not be effectively utilized within the limited space that would be available. The best chance of prolonging the battle for Okinawa seemed to rest in defending the Kiyamu Peninsula region which was dominated by the Yaeju Dake-Yuza Dake Escarpment. Natural and artificial caves, sufficient to accommodate the whole of the surviving army, abounded in the area. The 24th Division, which had organized the terrain, had left a considerable amount of ammunition and weapons there when it moved north to the Shuri lines. The principal roads in southern Okinawa led directly to the proposed position, thus facilitating the movement of large bodies of men in the shortest possible time. These roads also gave American tanks an excellent route of advance, but only to the outposts of the defensive zone where cliffs, hills, and precipitous ridges barred the way. To add weight to his argument, General Amamiya indicated that his 24th Transport Regiment had preserved enough trucks to move the Shuri munitions reserve to the new position within five nights if weather conditions permitted. General Ushijima, after considering the respective positions of his staff and commanders, decided to order the move to Kiyamu.  Although General Suzuki preferred the Chinen Peninsula, which his brigade had fortified, most officials supported a move to the Kiyamu Peninsula, where Amamiya's 24th Division had previously established defenses in the natural and artificial caves of the Yaeju Dake-Yuza Dake Escarpment. Thus, transportation of wounded personnel and munitions reserves to the south commenced at midnight on May 23, with the bulk of the 32nd Army scheduled to begin their withdrawal six days later.  On the night of 25 May, the remnants of the 62d Division were to pull out of the Shuri line and move through Tsukasan to counterattack the Americans. The relatively strong 22d Independent Infantry Battalion, which had been in reserve throughout most of the fighting in April and May, was directed to hold the Shuri front in place of the division. The orders to General Fujioka were "to annihilate the enemy rushing from the Yonabaru area." Failing this, the division was at least to stop the American advance long enough to allow the main body of the Thirty-second Army to retire. In order to gain time to organize the new positions, the holding force left on the Shuri front was to fight on until 31 May. Withdrawing units were to leave behind strong rearguards which would defend a line along the Kokuba Gawa to the hills north of Tsukasan and Chan and then south through Karadera to the east coast until the night of 2 June. Then a second line centered on Tomusu, approximately 2,000 yards farther south, would be held until the night of 4 June. By that time the Thirty-second Army would be firmly set up within its Itoman-Yunagusuku-Gushichan outpost zone. Admiral Ota's naval force was directed to hold the west flank of the withdrawal corridor and begin its own retreat when ordered by 32nd Army. During the night, Admiral Ugaki initiated his seventh mass Kikisui attack, launching 165 kamikaze aircraft that inflicted only light damage on landing craft. On May 24, while engineers constructed a bridge over the Asato River to facilitate vehicle movement, the 4th Marines suffered heavy casualties as they attempted to advance through the muddy, flooded valley and low clay hills. Simultaneously, Shepherd's Reconnaissance Company crossed the lower Asato and roamed the streets of northwestern Naha without encountering any resistance. To the east, Dill's 1st Battalion faced a brutal counterattack that inflicted significant casualties and nearly drove the Americans from Oboe Hill. Following Ushijima's directives, the 32nd and 184th Regiments began to encounter increasing resistance as they sought to expand their control over the valley and the high ground to the south. This culminated in a series of aggressive nighttime counterattacks that ultimately slowed and halted the western advance of the 7th Division. During the night, Japanese forces conducted heavy raids on American airfields at Kadena, Yontan, and Iejima. However, these attacks were merely a diversion for Operation Gi-Gou, a suicide raid against Kadena and Yontan. In this operation, twelve Ki-21 heavy bombers, carrying Giretsu Kuteitai special airborne assault troops, aimed to crash land on the airfields to deploy commandos tasked with destroying aircraft stationed there.  After the start of B-29 attacks on Tokyo from bases in the Mariana Islands, the 1st Raiding Brigade of the Teishin Shudan was ordered to form a commando unit for a "special operations" mission to attack and destroy the bombers on the Aslito Airfield on Saipan. Captain Okuyama Michiro, commander of the brigade's engineering company and trained in sabotage and demolition was selected as mission leader. He selected an additional 126 men from his own team, the 4th Company of the 1st Raiding Regiment, to form the first Giretsu Airborne Unit. It was initially organized with a command section and five platoons and one independent squad, based at the Imperial Japanese Army's air academy at Saitama. The group unit also included eight intelligence officers and two radio men from the Nakano School. Giretsu operations were to be undertaken at night, beginning with air strikes by bombers. After this, commando units would be inserted onto the target airfield by crash landing their transports. The fact that there was no provision for extraction of the strike force, along with the rejection of surrender in Japanese military doctrine at the time, meant that the Giretsu ground operations were effectively suicide attacks. Though the Saipan attack was eventually cancelled, the 6th Air Army ultimately requested the deployment of the Giretsu Special Forces to neutralize the Okinawa airfields. The 6th Air Army accordingly began preparations for the attack in early May. Led by Captain Okuyama, the raid force moved from Nishitsukuba to Kumamoto as it continued to prepare for the assault, codenamed Operation Gi-Gou. Aircraft for the raid came from the 3rd Independent Air Unit based in the vicinity of Hamamatsu. The raid force consisted of 120 commandos broken up into a headquarters section and five flights, each containing twenty men. They were to be transported by twelve Mitsubishi Ki-21s stripped of their guns and with additional forward and rear exits added to assist raiders with exiting. The timing of the raid was also meant to coincide with the withdrawal of the 32nd Army from the Shuri Line in southern Okinawa. Of the twelve bombers dispatched, four encountered engine trouble and returned to base, while three were intercepted by American night fighters en route to Okinawa. The remaining five Ki-21 bombers approached Yontan Airfield at low altitude and engaged Marine anti-aircraft gunners from the 1st Provisional Anti-aircraft Artillery Group. As a result, four of the bombers were shot down or crash-landed; however, a small number of Giretsu commandos survived this wave and commenced their mission to attack aircraft on the airfield. The fifth bomber, however, successfully evaded anti-aircraft fire and belly-landed approximately 100 meters from the control tower. About 10 commandos disembarked and attacked aircraft and air personnel with grenades. In the ensuing chaos, the Japanese commandos killed two Americans, wounded 18, destroyed nine aircraft, damaged 29 more, and set a fuel dump ablaze, destroying 70,000 gallons of aviation gasoline. After twelve hours of mayhem, however, American troops hunted down the commandos and exterminated them to a man. Despite this partial success, the Japanese operation occurred against a backdrop of heavy losses, with American fighters and anti-aircraft fire claiming a total of 150 Japanese planes on May 24. During the course of three days, Ugaki committed a total of 387 Navy planes and 174 Army planes to his kamikaze attacks, which continued through May 25. These attacks successfully sank the destroyer Bates, one transport, and one landing craft, while further damaging two destroyers, one destroyer minesweeper, one minesweeper, one transport, and one Liberty ship. On the same day, Admiral Rawlings' Task Force 57 launched its final strikes in the Okinawa area before retiring late on May 25, having completed the Royal Navy's Iceberg mission. On land, while Shepherd's Reconnaissance Company occupied the deserted ruins of Naha, the 4th Marines fought to seize Machisi Ridge and continued pushing into the eastern outskirts of Naha. However, across the remainder of the 10th Army front, assault units struggled to make progress due to the havoc wreaked by the rain and the stiffened Japanese resistance. That night, in accordance with the withdrawal plan, the 62nd Division began moving its remaining 3,000 men to counter the advance of the 7th Division, hoping to delay the American advance long enough for the main body of the 32nd Army to retreat. The arrival of additional forces on the Ozato-Mura front had little significant impact, primarily serving to strengthen the covering and holding force. On May 26, the 184th Regiment successfully cleared the Hemlock-Locust Hill Escarpment. Meanwhile, the 32nd Regiment was brought nearly to a standstill in front of the Japanese defensive line across the Yonabaru valley. Looking west, Del Valle's Marines observed large numbers of enemy troops withdrawing from Shuri and were able to pinpoint their location for naval guns, artillery, and aircraft to bombard. However, despite penetrating the Shuri defensive line on both flanks, the day yielded minimal progress. At sea, further kamikaze attacks caused damage to one destroyer, one destroyer minesweeper, and a subchaser. In total, Ugaki's raids over the past three days resulted in the deaths of 103 sailors.  Believing the fast carriers' continued value off Okinawa had become dubious, back on May 18 Mitscher had requested that TF 58 be relieved from its Okinawa station. Spruance regretfully declined. A week later an increasingly weary Mitscher reported: “For two and a half months [Task Force 58] operated daily in a 60nm square area East of Okinawa, less than 350nm from Kyushu. This was necessitated by the restricted area available and the necessity for being able to cover [the] Amami Gunto airfields, intercept air raids before they could reach Okinawa, and still furnish air support to ground forces. There was no other location from which all these things could be done.” Reflecting on the months of unrelenting stress, tedium, and fatigue, TG 58.1's screen commander, Captain Tom Hederman, signaled Rear Admiral J.J. Jocko Clark: “See Hebrews 13, verse 8.” Consulting his Bible aboard Hornet, Clark read: “Jesus Christ the same yesterday, and today, and forever.” Amused, Clark forwarded the verse to his entire Task Group, adding, “No disrespect intended.” Clark then signaled Mitscher, “What the hell are we doing out here, anyway?” Mitscher's response: “We are a highspeed stationary target for the Japanese air force.” Indeed, TF 58 had already suffered over 2,000 Iceberg fatalities. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. The brutal Battle of Okinawa was reaching a critical point as General Buckner's forces pressed against fierce Japanese defenses. Struggles unfolded over Sugar Loaf Hill and Wana Ridge, with Marines suffering heavy casualties but slowly gaining ground. By late May, the dire situation prompted Japanese commanders to plan a retreat to more defensible positions as American forces closed in. Despite challenging conditions, the Allies pushed forward, marking a decisive breakthrough in the Pacific War.

In this episode of Tech Talk, a Mortar & Pestle production, Erin Michael, Director of Member Engagement, is joined by Stacey Lemus, Senior Formulation Specialist and Project Manager at PCCA, as they discuss her early start into compounding from small town waitress to being recruited as a pharmacy technician.

What happens when the tactics that used to work in your practice stop delivering? Is it possible to rediscover your passion, shift your strategy, and still scale without selling your soul? In this refreshingly honest and practical conversation, Dr. Lauryn reconnects with longtime friend and chiropractic leader Dr. Jake Grinaker to talk about evolving as a provider, as a business owner, and as a marketer in 2025.They explore how marketing has changed post-2020, why some of the old tricks don't work anymore, and what it really means to get your “new girl energy” back. Dr. Jake also shares his wildly creative CE marketing strategy that flips the power dynamic, builds trust, and drives results. From burnout and boredom to renewed purpose and profitability, this episode is packed with insight for any chiropractor ready to level up their impact without losing themselves in the process.Get Paid to Provide CE Workshops to Dental Professionals:Learn how to put on the same CE talks as Dr. Jake and get special pricing as a She Slays listener, learn more here!Key Takeaways:Marketing has changed—but the fundamentals haven't. The methods for reaching people may evolve, but the core principles of connection, value, and trust still hold true. Chiropractors must adapt their approach without abandoning their mission.Creative thinking is the antidote to burnout. Reigniting growth and energy doesn't always require a complete overhaul—sometimes it means reinventing a tactic you used to love in a way that aligns with today's market and your current values.Power dynamics matter in patient acquisition. Dr. Jake's innovative approach to offering CE classes for dental professionals changes the frame from “please come” to “we're bringing you value,” creating buy-in and opening doors in a fresh way.Guest Bio:Dr. Jake Grinaker is the founder of Strive Chiropractic, with multiple locations in North Dakota and Minnesota, and a longtime leader in the chiropractic coaching space. With over 15 years of experience in practice and mentorship, he brings a uniquely honest and evolving perspective to business ownership, marketing, and sustainable growth. Dr. Jake blends clinical excellence with business strategy—and plenty of scar tissue—to help chiropractors rediscover passion and profit.Follow Dr. Jake: Instagram | Facebook | LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn |

In this She Slays Replay, Kirby and Lauryn get honest about one of the hardest lessons in practice ownership—more team members don't always equal more success. They reflect on the early days when lean operations brought in the most profit, and how growing their team too quickly led to stress, inefficiency, and pressure on everyone involved.This segment dives into the uncomfortable reality that good intentions aren't enough to sustain a business. From the emotional toll of carrying unnecessary payroll to the ripple effects it has on culture and performance, Kirby and Lauryn unpack how profitability, team size, and leadership pressure are more connected than most chiropractors realize.Listen to the full episode: Spotify | AppleResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook

Heather Robison describes the importance of consistency and culture in creating a great customer experience. She also  shares the secrets to success behind Dutch Bros' rapid growth from a small-town coffee cart to plans for over 2,000 locations. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Heather Robison, Facilities Manager of Dutch Bros Coffee. Dutch Bros is a drive-thru coffee company founded in 1992, with over 900 locations across 18 states. GUEST BIO:Heather has over 15 years of experience in strategy and growth with a customer focus. She advocates for people over costs, people over profits, and respecting the people on business' front lines. In her free time she participates in RFMA, CASA, WFF, and organizations that support better outcomes for children in foster care. for days and days and thousands of gallons of water going down the drain.TIMESTAMPS:00:17 - All about Dutch Bros06:26 - The role of the physical space09:43 - Heather's story15:25 - The challenge of consistency25:20 - The impact of COVID36:31 - Are robots on their way?38:48 - The future of facilities45:17 - Sid's takeawaysSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Heather on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website

El Rey Del Mundo was one of the many brands Forged Cigar Company showcased at the 2025 Premium Cigar Association (PCA) Trade Show. El Rey del Mundo is a Cuban heritage brand where Scandinavian Tobacco Group (STG) sells a non-Cuban version. When STG spun off Forged Cigar Company in 2021, one of the first things it did was to take the El Rey del Mundo line and put it under the Forged umbrella. Previously, El Rey del Mundo was sold through JR Cigar and distributed through Santa Clara Cigars. This move was similar to STG's when it took Diesel and moved in under the Brick and Mortar line. Over the past two years, Forged has grown the El Rey del Mundo brand, adding several releases. This year, the Appointment was Forged's release for El Rey del Mundo. Full PCA Report: https://wp.me/p6h1n1-wtq  

El Rey Del Mundo was one of the many brands Forged Cigar Company showcased at the 2025 Premium Cigar Association (PCA) Trade Show. El Rey del Mundo is a Cuban heritage brand where Scandinavian Tobacco Group (STG) sells a non-Cuban version. When STG spun off Forged Cigar Company in 2021, one of the first things it did was to take the El Rey del Mundo line and put it under the Forged umbrella. Previously, El Rey del Mundo was sold through JR Cigar and distributed through Santa Clara Cigars. This move was similar to STG's when it took Diesel and moved in under the Brick and Mortar line. Over the past two years, Forged has grown the El Rey del Mundo brand, adding several releases. This year, the Appointment was Forged's release for El Rey del Mundo. Full PCA Report: https://wp.me/p6h1n1-wtq  

What if your personal brand isn't just about “being seen,” but about building a thriving business? In this high-energy and wisdom-packed episode, Dr. Lauryn sits down with the original YouTube branding queen, Amy Landino, to talk all things personal branding, visibility, and showing up online—even if you're shy, awkward, or terrified of being judged. Whether you're a chiropractor, coach, or creator, this conversation will get you thinking differently about how (and why) to start showing up on camera.Amy shares the origin story of her YouTube career, how she created one of the first influencer business models, and why personal brands are no longer optional for personality-led businesses. You'll learn why being interesting is not the goal, how to start creating content even if you're scared, and the power of the "Fake Assistant Method" to protect your time and set boundaries. If you've ever wondered how to turn your expertise into influence and your influence into income—this one's for you.Key Takeaways:Your personal brand is happening—with or without you. Amy explains how everyone already has a personal brand, and why being intentional about it is the key to growth, visibility, and credibility.Face-to-camera content is non-negotiable. If you want to stand out and connect with your audience, you have to speak directly to them—even if you're scared or hate how you look on camera.You don't need a fancy team—just a fake assistant. Amy walks through her viral “Fake Assistant Method,” showing how solopreneurs can start protecting their time and elevating their positioning today.Stop marketing to your friends and family. Amy breaks down how to speak to your ideal client (your “Charlotte”) instead of worrying about who's watching your stories.About the Guest:Amy Landino is a globally recognized speaker, bestselling author, and the founder of GATLUW House, a personal development and creative agency. Known for her early influence as a YouTube pioneer in social media strategy, Amy helps personality-led business owners grow into seven-figure thought leaders by building intentional, powerful personal brands. Her viral frameworks—like the Fake Assistant Method—have helped thousands create smarter boundaries, stronger content, and more scalable businesses.Check out all things Amy LandinoWatch Amy's YouTube Channel, AmyTVFollow Amy on InstagramResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here...

Which business model creates more wealth—flipping houses or starting a brick-and-mortar business? In this episode of the REBallers Podcast, Vee Le breaks down the startup costs, risk, operations, cash flow, and long-term exit strategies for both. Whether you're thinking of fixing up homes or launching a local business like a coffee shop, you'll walk away knowing which path fits your goals, time, and money. This one is packed with real-world insight and straight talk—tune in before you commit to either hustle.Vee, the founder of REBallers, is a franchise owner and a Developmental Agent of HomeVestors “We Buy Ugly Houses”.  Today, Vee is actively buying and selling properties in Houston, Austin, San Antonio, and Corpus Christi, TX while growing her rental portfolio of long term and short-term rentals.Please visit our website to get more information: https://reballers.com/ Episode Highlights00:00 Intro01:13 Startup Costs02:39 Advertising03:19 Revenue04:19 Risk06:26 Exit StrategyPlease visit our sponsors, which made this episode possible: AirDNA: https://tinyurl.com/Air-DNA Anderson Advisors: https://tinyurl.com/Anderson-Advisors Baselane: https://tinyurl.com/Base-lane Batch Dialer: http://dialer.getbatch.co/mzBl0W0Batch Leads: http://leads.getbatch.co/mzBuenXBuzz Vacation Rentals: https://pm.buzzvacationrentals.com/ Jet Lending: https://tinyurl.com/Jet-Lending NREIG: http://nreig.com/reballers Riverside: https://tinyurl.com/RiversideRecordWizehire: https://tinyurl.com/Wize-Hire ✅ Stay Connected With Us.

This show has been flagged as Explicit by the host. ----------------- NYE 2025 7 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Mordancy Travel Blog https://mordancy.blogspot.com/ Toast & Cheese with Anchovy http://www.confessionsofachocoholic.com/recipes/cheesy-anchovy-toast Rosemary Potatoes https://www.foodnetwork.com/recipes/ina-garten/rosemary-roasted-potatoes-recipe-1943124 Lasagna https://www.spendwithpennies.com/easy-homemade-lasagna/ Mango https://www.mango.org/ Thai Chili Peppers https://www.chilipeppermadness.com/chili-pepper-types/medium-hot-chili-peppers/thai-chili-peppers/ Fish Sauce https://hot-thai-kitchen.com/fish-sauce-101/ Mortar & Pestel https://en.wikipedia.org/wiki/Mortar_and_pestle Sriracha https://www.huyfong.com/ Mexican Chili Peppers 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In this She Slays Replay, Dr. Brian Capra breaks down a common trap that holds practices back: over-reliance on reports. If you've ever felt like your EHR is drowning you in data but not actually helping you run your business, this conversation will hit home. Dr. Capra explains why reports aren't actionable, how they fail to drive accountability, and what today's practices need instead—real-time task delegation and verification systems that work with you, not against you.Listen to the full episode with Dr. Brian Capra: Spotify | AppleFollow Dr. Brian: LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Welcome to Episode 100 of Law and Mortar, a special milestone edition featuring Trent Cotney, Partner at Adams and Reese LLP, and John Kenney, CEO of Cotney Consulting Group. In this commemorative episode, Trent and John reflect on the podcast's origins, evolution, and the industry challenges they've covered over the years.

What if everything you've built—your logo, your practice name, your content—could be taken from you… and legally? In this episode, Dr. Lauryn welcomes Chandler J. Esq, founder of Lethal Legal, to break down the essential legal protections practice owners and personal brands need to have in place. If you've ever hesitated to trademark your name or wondered whether your website content is protected, this conversation is for you.Together, they dive into the basics of intellectual property law—including what's worth protecting, when to trademark, and how copyright applies to more than just online content. Chandler shares real-world examples, preventative strategies, and empowering advice for making your brand legally untouchable. Whether you run a physical clinic, a digital business, or both, you'll walk away understanding exactly what legal armor your brand needs to thrive.Key TakeawaysTrademarking your brand name and logo isn't just for influencers—practice owners need this too. Chandler explains how failing to secure these assets can cost you big, even if your business is local.Intellectual property law covers your digital AND physical brand presence. From clinic names to online content, you'll learn what's protected and what's at risk.Being proactive about IP law saves money, stress, and reputation. Chandler lays out when and how to work with a trademark attorney—and what DIY legal routes are safe to take.Brand protection equals brand power. Understanding copyright, trademark, and contracts gives you confidence and leverage as a business owner.Guest BioChandler J. Esq is the founder of Lethal Legal and a dynamic trademark attorney and brand protection strategist. She helps business owners protect and monetize their brands by combining deep legal expertise with a standout client experience. Featured in NASDAQ and Thrive Global, Chandler is a recognized industry voice for making legal protection not only accessible—but empowering and entertaining.Find out more about all of Lethal Legal's products and servicesFollow Chandler: LinkedIn | Instagram Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.-- -- -- -- --Mentioned in this episode:Holistic Marketing HubHolistic Marketing...

Eric discusses how Salon Republic  turned physical spaces into a successful product offering by creating customizable, artistic studios for independent beauty professionals. They emphasize the importance of maintaining these environments to cater to diverse needs while staying cost-effective and resilient to wear.Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Eric Taylor, Founder and CEO of Salon Republic. Salon Republic is a collective of beauty experts who share their talents side-by-side, so they can focus on growing their talent, expanding their client list and building their personal brand.Eric Taylor is the founder and CEO of Salon Republic, a 40-unit salon chain with over 3,000 beauty professionals in five states. He's the host of one of the most popular podcasts in the salon industry, and Chair of the Professional Beauty Federation representing the 621,000 licensed beauty professionals and 53,000 establishments in CA.TIMESTAMPS01:06 - About Salon Republic05:27 - Creating a new model16:07 - Making the built environment your product26:46 - How to evolve your vision35:32 - Adapting through COVID49:11 - Future thinking52:13 - Sid's takeawaysSPONSORServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKSConnect with Eric on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website

In this She Slays Replay, Bharon Hoag shares a bold vision for uniting the chiropractic profession instead of dividing it. He challenges chiropractors to embrace their diversity while focusing on what truly matters—expanding access to care and solidifying chiropractic as the first line of defense for health. If you're tired of the infighting and ready to focus on solutions, this segment will inspire you to think bigger.Listen to the full episode with Bharon Hoag: Spotify | Apple Donate now to the Chiropractic Defense CouncilLearn more about the Chiropractic Defense CouncilResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

This time on dipped the guys dive into the sale of Reverb.com and the future of Brick & Mortar guitar stores. What will it take for guitar stores to survive moving forward? Leave us your comment and let us know what you think.Support us on Patreon https://www.patreon.com/dippedintoneFollow us on Instagram: https://instagram.com/dippedintoneDipped in Tone is:Rhett Shull https://www.rhettshull.com/Zach Broyles / Mythos Pedals https://mythospedals.com & https://highvoltageguitars.com/Edited by Addison! https://www.instagram.com/addisonsauvan/

On the cover, we see Violet, Alice, and Carl leaning against the counter in Mortar and Pestle apothecary while drinking tea, on the wall there are rudely drawn caricatures of Salem and Oliver with ‘Not allowed' written beneath them. The title reads Witching Hour Number 2: Humans (Derogatory)Thanks to @KeylligraphyInk for the logo design.  The track used in this episode is Enemy Spotted by Jess Masks is by Magpie Games, you can find them hereFind Us Online:Blue Sky: Dice FiendsDiscord: https://discord.gg/j54FrbhTwitch: www.twitch.tv/thedicefiendsCast and Crew:Chell: The GMFriendacle: Carl (The Soldier)Lav: Violet (The Witch) About Us: Welcome to Dice Fiends, we are an actual play podcast that runs games in over a dozen systems with a rotating and diverse cast of players. But one thing's for certain: whether we're powered by the apocalypse or grabbing as many d6's as we can hold in shadowrun: We're fiends for the sounds of rolling dice. You can find us every other Wednesday on Itunes, Spotify, or wherever you get good podcasts.

DexterWorst Beer You've Ever HadF-Tier BeersSpicy Dave - Double Mic DropSeveranceWork SpicyKiss ZombiesMike Leach Midget TossI-Am-LeavaDucks FootballNipple FringeColorado Retired NumbersDeion SandersMake sure to check out our socials in the credits, our website, DefinitelyNotSellingDrugs.com, and hit up the My Show archives at BADFACTS.INFO and get that digital download going wherever you find podcasts. You can also find our video through Spotify, but you're here with us now, so...

What happens when the professions built on healing others start struggling to heal themselves? In this conversation, Dr. Lauryn sits down with veterinarian and entrepreneur Dr. Christine Staten to explore the deep parallels between veterinary and chiropractic practices — from burnout and compassion fatigue to broken business models and corporate takeovers. Whether you're a chiropractor, healthcare provider, or business owner, this episode will challenge you to rethink how sustainability and success really get built.Together, they dive into why healing professions face such high burnout rates, the dangers of corporate consolidation in medicine, and how practice owners can reclaim freedom, fulfillment, and financial health. Dr. Christine shares her own journey from practitioner to CEO, why building better systems saves lives, and her mission to protect independent healthcare practices from being bought out or burned out.Key Takeaways:Healing professions like chiropractic and veterinary medicine face parallel struggles of burnout, compassion fatigue, and unsustainable business models.Building strong leadership, clear systems, and carving out CEO time is critical to preventing resentment and creating lasting career fulfillment.Corporate ownership of healthcare practices is on the rise, making it more important than ever to empower independent practice owners with the tools and knowledge to thrive.About the Guest:Dr. Christine Staten is a veterinarian, entrepreneur, and the founder of Veterinary MBA. After graduating veterinary school in 1999, she grew her solo ambulatory practice into a thriving two-location, 10-doctor business in Tucson, Arizona. In 2023, she earned her MBA from LSU and now passionately mentors veterinary and healthcare practice owners on creating sustainable, profitable businesses that protect their time, freedom, and financial futures. Through Veterinary MBA, Dr. Staten is helping the next generation of practitioners build businesses they love without sacrificing their well-being.Learn more from Dr. Christine by checking out Veterinary MBAFollow Dr. Christine: LinkedIn | InstagramResources:Want to integrate AI into your business to level up your game? Join Callan Faulkner's Automate to Accelerate program now! For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up

Mathew 7:24-27 NIV “Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. But everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand. The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.” Key #1 - The Cornerstone: The Main Brick Ephesians 2:20“Christ Jesus Himself being the cornerstone, in whom the whole structure, being joined together, grows into a holy temple in the Lord.”Isaiah 28:16 NASBTherefore this is what the Lord God says: “Behold, I am laying a stone in Zion, a tested stone, A precious cornerstone for the foundation, firmly placed. The one who believes in it will not be disturbed. Key #2 - The Brick of Vulnerability: Be Real2 Corinthians 6:11“We have spoken freely to you… and opened wide our hearts to you.” Key #3 - The Mortar of Forgiveness: Hold it TogetherColossians 3:13“Bear with each other and forgive one another… Forgive as the Lord forgave you.” Key #4 - The Brick of Encouragement: Build UpProverbs 18:21 “The tongue has the power of life and death.” Key #5 - The Insulation of Grace: Give Room to GrowRomans 15:7“Accept one another, then, just as Christ accepted you, in order to bring praise to God.”Philippians 1:6“He who began a good work in you will carry it on to completion.” 

Mathew 7:24-27 NIV “Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. But everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand. The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.” Key #1 - The Cornerstone: The Main Brick Ephesians 2:20“Christ Jesus Himself being the cornerstone, in whom the whole structure, being joined together, grows into a holy temple in the Lord.”Isaiah 28:16 NASBTherefore this is what the Lord God says: “Behold, I am laying a stone in Zion, a tested stone, A precious cornerstone for the foundation, firmly placed. The one who believes in it will not be disturbed. Key #2 - The Brick of Vulnerability: Be Real2 Corinthians 6:11“We have spoken freely to you… and opened wide our hearts to you.” Key #3 - The Mortar of Forgiveness: Hold it TogetherColossians 3:13“Bear with each other and forgive one another… Forgive as the Lord forgave you.” Key #4 - The Brick of Encouragement: Build UpProverbs 18:21 “The tongue has the power of life and death.” Key #5 - The Insulation of Grace: Give Room to GrowRomans 15:7“Accept one another, then, just as Christ accepted you, in order to bring praise to God.”Philippians 1:6“He who began a good work in you will carry it on to completion.” 

In this She Slays Replay, Dr. Gena Bofshever Alon and Dr. Lauryn tackle one of the most controversial words in chiropractic—crack. They dive into why some chiropractors cringe at the term while others embrace it, and whether patient language really matters when it comes to delivering great care. If you've ever debated the right way to talk about adjustments, this segment will give you plenty to think (and laugh) about.Listen to the full episode with Dr. Gena: Spotify | AppleFollow Dr. Gena: LinkedIn | Facebook | YouTube Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Welcome to Episode 99 of Law and Mortar with Trent Cotney, Partner at Adams and Reese LLP, and John Kenney, CEO of Cotney Consulting Group. This week, Trent and John break down the current political, economic, and labor uncertainties in the construction industry, including how tariffs, immigration, and automation are shaping contractor operations.

Do people really understand what you offer—or are you just shouting into the void? In this follow-up episode, Dr. Lauryn and marketing expert Molly Cahill move from theory to tactics, revealing the real reasons most healthcare providers struggle to create content that drives action. From patient psychology to platform strategy, this is your roadmap to building a personal brand that actually sells.They explore why talking about symptoms isn't selling out, how to validate patient experience without pandering, and what it really takes to build trust online. Lauryn shares her go-to strategy for converting small audiences, why opinion-sharing is a brand-builder, and why waiting for more followers is the worst strategy of all. If you've ever felt stuck between being helpful and being “sales-y,” this episode is your blueprint for finding the sweet spot.Key Takeaways:Stop avoiding symptom-based content. Speaking directly to patient concerns is how you change beliefs—and convert them into care.Trust isn't built when you sell—it's built when you share. Posting your honest opinions consistently trains your audience to value your voice.Authority grows from authenticity. You don't need a massive following to make sales—you need engaged, aligned people who trust what you say.Start now, not later. If you're waiting to “look like an influencer” before showing up, you're missing the point—and the opportunity.About the Guest:Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly's approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.Get Molly's free guide on how to pick pinned posts.Learn more about Molly's services. Follow Molly: Instagram | FacebookResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.

In this She Slays Replay, Dr. Jamal Früster unpacks the deep philosophical divide in chiropractic and what it means for the profession's future. He explores how chiropractors have become disconnected from their roots, why understanding chiropractic history matters, and how to bridge the gap between differing perspectives. If you've ever felt frustrated by the identity crisis within chiropractic, this segment will challenge you to think differently about its past, present, and future.Check out the full episode with Dr. Jamal Früster: Spotify | AppleTo learn more about Dr. Jamal and everything he has to offer, visit his website.Listen to Soul Coffee: Spotify | Apple Follow Dr. Jamal: Instagram | TikTok | YouTubeResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Is a personal brand the key ingredient for business success? Today's episode is part two in my conversation with Dr. Lauryn Brunclik of She Slays The Day. Dr. Lauryn shares best practices for your social media content, plus why you do not need to worry about going viral. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeEpisode 113 Beyond Brick & Mortar with Dr. Lauryn Brunclik: mollycahill.com/monetize-personal-brand-dr-lauryn-brunclikInstagram Marketing Masterclass: mollycahill.com/masterclassThe Sexy Niche Checklist: sheslayspodcast.com/nicheLauryn Brunclik's Instagram: instagram.com/sheslays_thedayLauryn Brunclik's Website: sheslaystheday.mykajabi.comShe Slays The Day Podcast: sheslayspodcast.com/podcastPinned Post Guide: mollycahill.com/pinnedHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

Can your personal brand actually become a second source of income—or is it just more work with no reward? In this episode, Dr. Lauryn flips the script as she's interviewed by marketing expert and returning guest Molly Cahill. Together, they unpack the biggest mindset and strategy mistakes healthcare providers make when trying to grow online and reveal why blending your clinic's brand with your personal brand could be costing you both growth and clarity.Lauryn shares her latest venture, Beyond Brick and Mortar, and breaks down the real reason chiropractors and other providers struggle to make online content “click.” They dig into the profit pitfalls of practice ownership, how to find a niche people actually want to pay for, and why building a personal brand requires more than just repurposing clinic content. Plus, a preview of what's coming in Part 2: actionable marketing tips, content clarity, and how to talk about symptoms without selling out.Key Takeaways:Your clinic brand and your personal brand are not the same. Trying to grow both on one account often creates confusion and limits growth—learn when and why to separate them.Healthcare professionals can build profitable online brands—without going viral. It's about clarity, community, and content that sells, not follower counts.Niche statements must speak to desire, not just qualifications. If your niche doesn't make your audience say “that's me,” it's probably not specific enough.Brick-and-mortar practice has profit limits—and vulnerability. Personal brands offer margin, flexibility, and a chance to diversify income without more overhead.About the Guest:Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly's approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.Learn more about Molly's services. Follow Molly: Instagram | FacebookResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to...

She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with Stephanie: Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency IG: @thewealthypractitioner Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this She Slays Replay, Dr. Tom Waller and Lauryn dive into the harsh realities of entrepreneurship, ego, and self-awareness in chiropractic. They discuss why not everyone is meant to run their own practice, the dangers of chasing a vision that doesn't truly align with your values, and how to redefine success on your own terms. If you've ever questioned whether you're on the right path, this segment will help you find clarity and confidence in your next move.Check out the full episode with Dr. Tom Waller: Spotify | AppleFollow Tom: LinkedIn | Facebook | InstagramResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.