The B2B e-commerce talk

In this episode join host Michiel and guest Brett Sinclair, the founder and director of the B2B eCommerce Association. Brett has been in the industry for over 13 years and having worked across the entire ecosystem and end to end operations of digital commerce, he offers a unique insight into the world of B2B eCommerce.

In this episode hear from Ernst ter Meulen from Koppert, an incredible company that creates natural enemies for pest control, bumblebees for natural pollination and uses microbials and bio stimulants to support, protect and strengthen crops.Today, the next generation is leading this family business into the future. With 30 subsidiaries around the world, their solution is currently successfully applied in more than 100 countries. Discover the interesting and unique way Koppert has utilized the Sana platform to work with their more traditional customers.

In this episode, we're talking to Sana Commerce's Chief Product Officer Arno Ham and Head of Product Sietze Meijer about the 9 trends shaping B2B e-commerce in 2022 and beyond. Listen to this episode to get your B2B business ready for 2022.

In this episode, we talk to Polvo's E-Commerce Manager Frank Schumacher about how Polvo implemented a PWA e-commerce site in less than 3 months and the results they have seen ever since launching their PWA.  If you have any questions on this episode, or you'd like to hear more from one of our speakers, feel free to reach us at ecommercetalk@sana-commerce.com. And don't forget to subscribe to The B2B E-Commerce Talk on Spotify, Apple Podcasts, or your podcast player of choice, and if you like “The B2B e-commerce talk” podcast make sure to give us a 5-star rating on Apple Podcasts.

Inventory management is a way to oversee B2B purchases, manage stock, fulfill orders, and analyze product trends. It has been a crucial part of traditional business operations — allowing business owners to see what products are needed when to restock and which ones aren't selling well. The number of inventory warehouses in the United States is on a steady incline. Because of the growing popularity of utilizing a warehouse to store stock, it is important to focus more on inventory management than ever before.  Listen to this week's episode for more or read our full explanation here.

When you implement an integrated e-commerce software system that connects your PDM system with your organization's ERP data, you may save yourself and your staff time and frustration sifting through unorganized data. PDM allows for a streamlined and simple customer experience, which can increase sales and improve brand reputation when implemented and leveraged properly. Listen to learn more about how a PDM system works and the benefits of integrating this system into your e-commerce. Discover more on the topic.

Brick and mortar and online-only shops alike can explore new audiences with the rise of international e-commerce. After acquiring an integrated e-commerce solution, there are various benefits to enjoy, such as increased brand visibility and an expanded customer base. Listen in to this week's episode for 5 tips on how best to expand your business to new markets across the globe in a scalable way.  For more information read more on international e-commerce.

If you operate a brick-and-mortar store and are considering transitioning into an e-commerce operation, you want to go about the process thoughtfully. Here are 10 essential factors you'll want to consider before you move your brick-and-mortar store online. Read the full content here: Moving from offline to online.

E-commerce analytics can feel overwhelming, but they're one of the most concrete ways to track your business's successes and growth. Without the information provided by analytics, businesses wouldn't be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn't have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue.  This week we speak with Maciej Zawadzinski, CEO of Piwik PRO. For those who might not be familiar with Piwik PRO, they are an analytics suite with a focus on user privacy and data security – or as they prefer to think about it, the perfect alternative to Google Analytics. Our second guest for today is Wouter van Weelderen, Chief Services Officer at Sana Commerce. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.

In the digital age, it's important to have a robust online presence that makes it easy for potential customers to find and interact with you. In particular, millennials who are joining the market as purchasing decision-makers in the buying process may be more comfortable interfacing with B2B businesses online. In addition to helping you better connect to your customer, omnichannel marketing can also help keep your business streamline and organized. Listen to this week's bonus episode for more details about building an omnichannel marketing strategy with key targets in mind. Or you can read the full-length blog here.

This week's bonus episode is all about marketing strategies to help B2B businesses drive conversions. By successfully implementing these e-commerce marketing tactics, your e-commerce website will stand out from others and motivate customers to buy more. For a more in-depth look, you can find our latest blog on the topic below.  5 B2B e-commerce marketing strategies to drive conversions

E-commerce analytics can feel overwhelming, but they're one of the most concrete ways to track your business's successes and growth. Without the information provided by analytics, businesses wouldn't be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn't have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue. To read more, check out our blog post on this topic.

In the current online shopping market, new products or services pop up often and no matter how innovative or attractive your product, it takes a targeted marketing campaign to succeed in e-commerce. As a business owner, a top priority should be creating a marketing strategy that helps you to outpace your competitors, and here are 5 strategies that you can consider. For the full list of our suggested strategies visit 10 strategies for e-commerce business revenue growth. If you have any questions, reach us at ecommercetalk@sana-commerce.com.

This week's first episode of our new installment, The Tips, Tricks and Guides for Better E-Commerce, kicks off with great high-level information. We dive into the technologies that every e-commerce site needs in this new digital-first world. As we saw in 2020, ignoring the technology that can support your business online will no longer hold up against your competitors and in fact, if you're just getting started you're already behind.  Find out how you can catch up with this episode and for even more information check out our blog on the topic. If you have any questions, reach us at ecommercetalk@sana-commerce.com. 

As we kick off this new season, we will continue on our journey of speaking with experts of their B2B e-commerce lane; but we would also like to introduce a new weekly installment, The E-Commerce Talk proudly presents The Tips, Tricks, and Guides to better e-commerce series.  As always, if you have any comments or questions you can reach us at ecommercetalk@sana-commerce.com. 

In this episode we caught up with Ian Brodie, he's been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews.  During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about some of the pitfalls to avoid in email marketing and get valuable tips on how B2B companies can increase engagement. Ian also spoils us by spilling details of his hit book, "Email Persuasion."

In this episode, we talk about B2B e-commerce with Christoph Trappe, content strategist extraordinaire, host of the Business Branding Podcast, 3x author, and owner of the Authentic Storytelling blog. This episode will teach you all you need to know about creating content that sticks with your audience.  You can learn more about Christoph's new book "Going Live" here.  Music by DanoSongs

In the “#HowB2CCompaniesWin” series, we are talking to companies who have web stores and are implementing strategies that work. Today's guest Sonia Pypaert the Managing Director and Founder of “The baby's corner” has certainly proven herself an expert in promoting her brand on social media.  Music by DanoSongs

If you're looking to expand your e-commerce business by using LinkedIn or if you're already using LinkedIn this episode is a great way to learn how you can increase your brand effectiveness by using LinkedIn. Music by DanoSongs

In this episode, we talk to Olivia De Beukelaer a B2B content marketing expert.  Tune in to learn more about Olivia's 5 content “rules”.  Music by DanoSongs.

In this episode, we're talking to Sana Commerce's Chief Product Officer Arno Ham and Head of Product Louis van Roessel about the trends shaping B2B e-commerce in 2021 and beyond. Listen to this episode to get your B2B business ready for 2021. Curious to learn more about our 2021 trends? Check out Arno's full predictions in his blog. Music by DanoSongs

In this episode we interview Guido Jansen he's the host of the CRO café podcast, he's a psychologist, and he's worked in the e-commerce industry for many years. Guido talks us through "Ins and Outs of Persuasive E-Commerce".

The first guest in our #HowB2Bbusinesseswin is Diversey. We talk to Rob Hoogendijk the European e-commerce manager at Diversey to find out how their investment armored them against disruption. Listen to the episode to hear how Diversey overcame the COVID-19 lockdown with the power of e-commerce. Music by DanoSongs

In this episode, we talk to Thomas McKinlay the founder of Ariyh about evidence-based marketing tips for B2B e-commerce.  Ariyh is a start-up that provides marketing tips based on the latest research from the top business schools.  Music by DanoSongs

Sana Commerce's social media specialist Catharina breaks down the basics of B2B social media marketing and talks you through the benefits of having a B2B social media strategy. Music by DanoSongs

Sana CEO, Michiel Schipperus sat down with the CEO at Item West to discuss why a focus on the customer experience ultimately drives the necessary innovation for a lasting business. Music by DanoSongs

In this episode we the 5 key problem areas when it comes to your total cost of ownership that most e-commerce clients' find limiting: - Unexpected implementation costs - Disconnected legacy tech stack - Loss of revenue from a slow time-to-market strategy - Flexibility to scale - Inefficiency and costly challenges of manual upgrades We also talk about solutions to tackle the above-mentioned challenges and how to lower your e-commerce total-cost-of-ownership with an online channel built for your ERP!

In today's episode, we are going to be talking about Trade Revenue Management with expert Chris Spence from Flintfox. Discussing what the term means, and why your B2B businesses should care about having complex pricing in an e-commerce environment.

As so many businesses worked to shift their focus in these uncharted waters, we found there were 3 key themes that needed to be addressed: supply chain optimization, customer experience, and business agility. This episode will be a rendition of that masterclass where you will hear all about: • How to address the supply chain optimization and customer experience challenges stemming from the COVID-19 outbreak • Why (and how) to better prepare your business for unexpected disruptions with a reliable e-commerce solution. • What challenges your business may face after the storm settles

Whether you know the ins and outs of e-commerce or you are simply a newcomer looking to learn, one fact we can all agree on is that e-commerce plays an important and deep-seated role in the B2B landscape. This is the podcast for you. Music by DanoSongs