Video Marketing Value

So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that? Believe it or not, some advertisers run their YouTube ads on a separate channel from their regular YouTube channel, their regular organic videos, meaning they're not paid ads. But let's dive deeper to get a fuller answer...✅ SUBSCRIBE TO PODCAST

So you're thinking of running video ads to promote your startup, service, or product.But which platform would you use?What if there was something that Google did where you could use Google's knowledge to run a video ad?✅ SUBSCRIBE TO PODCAST

If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and YouTube ads?" What are the exact video titles, etc., that you should have on your channel to make it do well?Here's our research process and steps: 1. What people ask.2. What words you use.3. What the numbers say.4. What words customers use.5. What's your target bullseye?6. Test and improve.✅ SUBSCRIBE TO PODCAST

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.SUBSCRIBE TODAY!SPECIAL GUEST:Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book at EngageVideoMarketing.com/book or on Amazon.HOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTube

“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”– Jamar DiggsSUBSCRIBE TODAY!SPECIAL GUEST:– Jamar Diggs, YouTube ConsultantJamarDiggs.com | Jamar's “YouTube Strategy Sprint” | Jamar's “Low Lift Club” | Tell Jamar you heard about him on the VidAction podcast with Dane Golden!HOST: The VidAction Podcast is hosted by:– Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTubeEPISODE WEBSITE

"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing," - Desiree MartinezSUBSCRIBE TODAY!SPECIAL GUEST:- Desiree Martinez | The Funded YouTuber Podcast | The Cast AgencyHOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTubeLEARN MORE

If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the new YouTube feature that enables you to put in audio tracks (or dubbing, if you like) so your viewers can hear videos in their native languages. This is going to be a big trend, don't miss it.SUBSCRIBESPECIAL GUEST: - Brett Snelgrove - LinkedInHOST: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tvTRANSCRIPT

If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership).There are three main parts to a great membership, including:1) Your content library (on-demand content)2) Access to you, the thought leader and your thought leader team, typically through live streams3) Your private, gated, online community.SUBSCRIBE TODAY!SPECIAL GUEST: Rob Balasabas of Uscreen.tvHOST: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv

If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.SUBSCRIBE TODAY!SPECIAL GUEST: Cyan "Cy" Cooper - 100cHOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - Shelly.videoTRANSCRIPT

What if YouTube died today? Would it hurt your business? How would it change your video marketing?SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinisREAD TRANSCRIPT

If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - DaneSUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinisTRANSCRIPT

If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinisLINKS:CustomThumbnails

Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.CHAPTERS:00:00 INTRO - How to get started with YouTube marketing.00:04 Fail fast.00:45 Define your own success metrics.02:25 Short form video.03:48 Ask yourself this question.04:52 Know, like, and trust factors.08:14 Earning their business.08:55 Who we are.09:46 YouTube ads.12:06 Study your calendar.16:25 Trendjacking and Google Trends17:48 Example: Alix Earle and Airbnb.19:15 Example: Panda Dad.20:01 Simple video equipment tips.20:36 Editing videos on your phone.20:49 Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/21:21 Logitech Brio 4K webcam - https://amzn.to/44jMwnR22:58 Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance23:42 Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP24:21 Finding your best topics.25:50 Organizing your topics.26:42 Canva Magic Write https://www.canva.com/magic-write/27:54 Thumbnail factors.29:52 Thumbnail photos and facial expressions.33:42 Who to hire first to help with YouTube.39:04 Filtering through job applicants.41:09 Batch production.41:44 Prompting your viewers and community.42:21 Video publishing frequency.43:53 OUTROSUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinis

You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinis

You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - ContentMinis

Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - Shelly.video

What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn

Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - Shelly.video

In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Shelly Saves The Day - Shelly.video

YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comHere's our recommended software tools for this episode:Dane's Recommendations:Embed Plus - Customize your YouTube embedsScreenflow - Easy-to-learn video editing softwarePromptSmart - Teleprompter softwareVimeo - video hostingConvertKit - email serviceIconScout - graphics and Lottiefiles resourcesCustom Thumbnails - thumbnail design servicesShelly's Recommendations:Recut - Removes dead space in your rough-cut files - Save $10Ecamm - My Favorite for Streaming! Try Ecamm for yourself for 14 days FREEInstall TubeBuddy for free to help you get the most out of YouTube! Get 14 days free of TubeBuddy by using this link. Use Code "ShellysBuddy" to save 20%! Descript - video editor Genius Link - make more revenue from your links Canva "Magic Write" - (or other AI help generators, Jasper, ChatGPT)ContentMinis.com - Shelly's service - Your content, just smaller.Gwen's Recommendations:Google Docs and Google Sheets - get organized Video Teleprompter - teleprompter for your phoneFrame.io - Editing collaboration softwareNotion - connected workspace for greater productivityVidIQ - YouTube keyword research and recommendationsTubular Labs - social video intelligenceVideoAmigo - all-in-one platform unlocking YouTube insightsSocialBlade - analytics made easy.Noxinfluencer - influencer marketing toolsRev - manual video captionsPhotoshop - photo and graphic editingPremiere - video editing suite 

Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.com

Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.com

What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com)SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.com

Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden - VidAction.tv- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.com

OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The DayShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis

You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours!SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The DayShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinisHere's Gwen's TikTok links that we talked about:1. Kirill's sleep and work schedule:https://www.tiktok.com/@vilpe_global/video/71142683552084165172. Customer's car is possessed:https://www.tiktok.com/@publicsafetydirect/video/70234859972371939903. Asking what car a car salesman would NOT buy:https://www.tiktok.com/t/ZTRpjG1pF/4. Dog delivers cupcakes:https://www.tiktok.com/t/ZTRpkHotN/

If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the top ways to craft hooks and intros that keep your viewer watching.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv- Shelly Saves The DayShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :Descript - A new, better way of editing YouTube videos.TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.

Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you.Descript Video Editor - DaneDescript Video Editor - Shelly Continuity Camera iPhone Mount - DaneMiiKARE Continuity Camera Magnetic iPhone Mount - DaneMophie power brick - ShellyAnker PowerCore+ - DaneHemingwayApp - Dane and ShellyDJI Mic Wireless Lavalier Microphone with 2 Transmitters and 1 Receiver - ShellySmallrig Handheld Mic Adapter - ShellyInsta360 Magnet Pendant - ShellyDeity V-Mic D4 Mini Video Microphone - DaneRode VideoMic Me-L iPhone Microphone - DaneNeumann Vocal Condenser Microphone, Black (TLM 102 MT) - DaneBlue Yeti Mic - ShellyShure mv88 Mic  - ShellyPergear Mini Teleprompter for Smartphone - DanePromptsmart Teleprompter Software - DaneRecut - gap removing video editor - ShellyBUBM Travel Gadgets Bags - DaneSony ZV-1 - ShellyNiceyrig vlog mirror - ShellyUlanzi mini light - Shelly (Dane just bought, too!)LottieFiles - tiny free video animations - DaneIconScout - DaneEcamm - ShellyPopl NFC Digital Business Card for Back of Phone - DaneEucos phone stand - 62" - ShellyOneTab Chrome Extension - save your tabs - DaneTubeBuddy - 14 days free - Use Code ShellysBuddy to save 20%! - ShellyShure SE215 PRO Wired Earbuds - DaneUSB-C to USB 3.0 Adapter 2 Pack - DaneUSB Hub - Dane's is sold out but this will do - DaneInnogear heavy duty mic arm - Shelly Neewer Large Sturdier Microphone Stand - DaneULANZI 3-Arm Desk Stand and Boom Arm - DaneContinuous battery supply - ShellyEXMAX 360 Degree Swivel Mini Tripod Ball Head with 1/4” Screw Thread Base - DaneApple Pencil - ShellyNotability App - ShellyProcreate app - ShellyDISCLAIMER:This description may contain affiliate links. When you click them, I may receive a small commission at no extra cost to you. I only recommend products and services that I've used or have experience with.

Shelly and Dane give you their favorite features from TubeBuddy for making your YouTube channel better. And guess what? You get to vote on whose tips you like better. Because you'll get to vote. How do you vote? By clicking on either Shelly or Dane's links, you'll allocate who will get the referral fee when you sign up. HINT: Shelly's got the better deal.TUBEBUDDY LINKS:Shelly's TubeBuddy Affiliate Link:Get 14 days free of TubeBuddy by using this linkUse Code ShellysBuddy to save 20%!Dane's TubeBuddy Affiliate LinkFAVORITE TUBEBUDDY FEATURES:ROUND 1:a. DANE:Comment word cloudGreat for getting the sentiment of your comments.b. SHELLY:Text canned responsesGreat for mentioning playlists or videos in a series - any paid levelROUND 2:a. DANE:Bulk Find & Replace Text [update descriptions]With this you can update any URLs or text in bulk in your descriptions across the channel.b. SHELLY:Find Replace appendAll bulk editing tools - does more than YouTube can by itself.ROUND 3:a. DANEA-B testingThumbnails and titles.b. SHELLYA/B TestingTitles is new and a great update.ROUND 4:a. DANERetention AnalyzerFind this in the top TubeBuddy icon at the top of your YouTube page if you have the extension plugged in then go to website tools.b. SHELLYAutomatic translations and top languages spokenExpanding global reachROUND 5:a. DANEBackups and Exportof all metadatab. SHELLYWebsite extras discounts/upload checklists/ and competitor reportsHidden outside of the extension, music, epidemic, Roberto Blake's templates.BONUS ROUNDa. DANEAdvanced video EmbedFree Wordpress feature.b. SHELLYGREAT Affiliate program that is recurring!Discounts for small channels.DISCLAIMER:This description may contain affiliate links. When you click them, I may receive a small commission at no extra cost to you. I only recommend products and services that I've used or have experience with.

OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today | YTconsultant.tv- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.

Sean Cannell has been educating YouTubers to the tune of upwards of 2 million subscribers over the past more than a decade on his Think Media channel. Now, with his Video Influencers co-author Benji Travis, they've released and updated version of their book, "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer." Today he gives us a preview of some incredible tips from the book."YouTube Secrets" can be found at TubeSecretsBook.com - and on Amazon and Barnes and Noble. Check out Sean and his team on the Think Media YouTube channel.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today | YTconsultant.tv- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.

Today we're talking about the different kinds YouTube consultants. There are a lot of people say they need a YouTube consultant, but what does that really mean? We'll define and give insights into the different types of roles.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today | YTconsultant.tv- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.

There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.SUBSCRIBE TODAY!SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedInHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTubeQUOTE:"The first video [your business needs] is the landing page explainer video. When somebody has clicked on an ad and comes to your landing page, it's the video that's on that page that immediately gets their attention and says, 'Watch me.'""That is the video that gets your audience further hooked into what you told them you were going to talk about. It's the continuation of that conversation and people will spend more time on that page because of that video."- Summer Felix-Mulder AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

YouTube has made several important announcements about Shorts, Monetization, and Music. Our very own ShellySavesTheDay was "in the Zoom where it happens." Here's our take on the changes.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

How can you know what kind of YouTube video to make, if you don't know where your viewers are watching them? Are they watching on computer? Phone? TV? Tablet, gaming device, or maybe even their wristwatch? As a marketer, you need to be able to make your video watchable and engaging across all these devices. Today we'll show you how.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels. QUOTES:"It's very key that you understand the makeup of your audience, on what device they're watching you on."- Gwen Miller"If you aren't doing huge call-outs with zoom-ins and stuff like that, you're never going be able to keep and retain the people who are watching on mobile"- Shelly Saves The Day"We really need to think about what devices people are using. And the algorithm will show the same user different videos depending on where they're logged in."- Dane Golden*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

It's great if your viewers watch one of your videos. But if you're going to make a strong enough connection to turn them into customers, you've got to get them coming back again and again. But how? Today we're going to tell you how to do this.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTubeAFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

If you're trying to grow your business with YouTube, you're going to need some software tools to help you along. We've got some tools you might want to try, and some links below to check them out.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTubeSOFTWARE FOR YOUTUBE*:(Non-comprehensive list, in rough order of mention)TubeBuddyVidIQMorningFameSocial BladeYouTube Brand AccountTubular LabsListenFirstMonday.comAirtableRevNotionPaladinSRT filesFacebook SRT naming conventionEvernoteThomas FrankBrand ChannelsGoogle TrendsOpenSlateGoogle AdwordsIn-feed adsAdobe PremiereDescriptRecutCMS - Content Management SystemAsanaClickUpTrelloiMovie Made Easy (Shelly's Course)*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

You can do all the fancy video editing and presentations you want, but if you don't hit the right topics, you are not going to get the right viewers. So today we'll show you how to do the right topics for your YouTube channel.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTubeAFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels.Keywords Everywhere - Good for also ranking YouTube videos on Google itself.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

The YouTube Studio we're talking about today isn't the room you shoot your videos in. Rather, it's the dashboard with tons of options that YouTube gives you to manage all the features, tools and analytics of your videos. The YouTube Studio includes tabs for content, comments, copyright, monetization, customization, audio library, a special editor and so much more. Let's find out a little more about it today.SUBSCRIBE TODAY!HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTubeAFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels.Keywords Everywhere - Good for also ranking YouTube videos on Google itself.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

When you're doing business on YouTube, what's against their rules? What is OK? And what's on the bubble? What gives you a "strike" and how bad is it really? And which violations can let other channels run ads on your content? Also, can you "buy views" or "buy subscribers" to make your channel blow up? How about using copyrighted material from music, TV, movies, or even other channels? Can you import other people's videos from other social media? Can you upload duplicate content of your own to multiple channels? Today we'll talk about this and more. SUBSCRIBE TODAY!HOSTS: Video Marketing Live is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTubeAFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.MorningFame - Find out what topics will rank for smaller channels.Keywords Everywhere - Good for also ranking YouTube videos on Google itself.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

How long should your YouTube videos be? You may have heard two conflicting ideas about the length of your YouTube videos:1) That you need to keep people watching as long as possible, and2) That you need to cut out all the fluff. But how do you keep people interested in what you're saying for a long enough amount of time? And how long should that be? Gwen has done a lot of research on this, and today she'll share her insider secrets.SUBSCRIBE TODAY!HOSTS: Video Marketing Live is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTubeMENTIONED IN THIS VIDEO*MorningFame - Find out what topics will rank for smaller channels.TubeBuddy - Excellent overall channel management and topic research.VidIQ - Great helping you find the topics that can get highest views.Rev.com - Get manual captions for better YouTube SEO.Keywords Everywhere - Good for also ranking YouTube videos on Google itself.* AFFILIATE LINKS:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

You may be paying tens of thousands of dollars to rank your website on the first page of Google. But did you know that you can also rank on that first page of Google for free with your YouTube videos? Here's how to do it.SUBSCRIBE TODAY!HOSTS: Video Marketing Live is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter | YouTubeMENTIONED IN THIS VIDEO*: MorningFame - Find out what topics will rank for smaller channels.TubeBuddy - Excellent overall channel management and topic research.VidIQ - Great helping you find the topics that can get highest views.Rev.com - Get manual captions for better YouTube SEO.Keywords Everywhere - Good for also ranking YouTube videos on Google itself.QUOTE FROM THIS EPISODE: "Some topics can rank on the Google home page for free from your YouTube channel. And if they end up watching a video that you've helped them with, and you're in the video, you're making a personal connection between you and your business and that viewer." * AFFILIATE LINKS:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

Why do people subscribe to YouTube channels? Does subscribing mean a viewer will see all or most of the YouTube videos from that channel? How and when should creators ask viewers to subscribe? Today we'll tell you how and why.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, and Rev.com, and other products and services we recommend.SOME QUOTES FROM THIS VIDEO:"YouTube subscribers is probably the number one metric on any social media."- Dane Golden"If you've given indications to YouTube that you're not enjoying the content, you're not interacting with it, or you're being presented a thumbnail and you're not clicking on it, it will decrease the likelihood and frequency at which YouTube will serve you up that person's content."- Shelly Saves The Day

With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all. Today we'll give you some tips.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSOME QUOTES FROM THIS VIDEO:"You have to be very careful that you're not giving out more identifiable features that make [YouTube hosts] much more easy to track down. So one of the rules that we always have is we don't show the front door of your house."- Gwen Miller"Not only can you Sharpie-out your address - and you see that a lot on unboxings - but I would go a step further and usually have a UPS box or a PO box."- Shelly Saves The Day"One of the videos was a girl just at her school talking, but it showed in the background the name of the school, just slightly obscured. But it was pretty easy to figure out what the name of the school was. And I'm like back to the editor - no, no. You know, we can't do that."- Dane GoldenMORE PODCASTS

To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some sort, like a Facebook group, Discord group, or other options.HOSTS: The Video Marketing Value Podcast is hosted by- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubePRODUCTS MENTIONED:- Shelly Saves The Day's "Buy Me A Coffee"- Dane's Descript Affiliate Link - Descript is a super-simple video editing tool that lets you edit video like a Google Doc.MORE PODCASTS: VideoMarketingValue.com

 Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone in on is who the ideal viewer or account avatar that they are going for. Dane and Shelly talk about the differences and how to transform that viewer into a customer. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or not facing forward towards the camera and you only see the profile. Shelly and Dane break down the best ways that companies and creative types can be more relatable with their viewers. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? Dane and Gwen go through various techniques and reasons why viewers keep coming back to some YouTube channels. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the best strategies on ways to use YouTube Shorts for your business. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO