POPULARITY
The Trust Doctor: Restoring Trust & Enriching Significant Relationships
In this insightful episode from the Dr. Patty Ann Podcast archives, Dr. Patty Ann is joined by Summer Mulder, founder of The Draw Shop and an expert in video marketing. Together, they delve into the complexities of maintaining and mastering relationships as an entrepreneur. They discuss the unique challenges and rewards that come with being in a relationship with another entrepreneur, managing a business, and balancing family life. What You'll Learn: - Entrepreneurial Stress and Commonality: Summer talks about the common pressures and stresses that entrepreneurs face and how being with another entrepreneur helps normalize these experiences. - Communication and Trust: Dr. Patty Ann and Summer highlight the importance of communication and trust in both business and personal relationships. They discuss how clear communication and mutual respect can help in maintaining strong partnerships. - Balancing Family and Business: Summer shares her personal journey of managing a blended family while running a successful business. She emphasizes the importance of setting boundaries and making agreements to ensure a healthy balance between work and family life. - Summer's Journey and Success: Learn about Summer's path from freelance writing to founding The Draw Shop, a leading video production agency. She shares her experiences of navigating business partnerships and eventually taking full ownership of her company. - Supportive Partnerships: The episode explores how Summer and her husband, also an entrepreneur, support each other through the ups and downs of entrepreneurial life. They discuss the significance of understanding and supporting each other's professional endeavors. - The Power of Storytelling in Marketing: Summer's passion for storytelling and its role in effective marketing is a central theme. She provides insights into how businesses can use storytelling to connect with their audience and build brand loyalty. Make sure to like, comment, share, and most importantly, subscribe to the Dr. Patty Ann Podcast for more inspiring and informative episodes.
The Trust Doctor: Restoring Trust & Enriching Significant Relationships
Summer Mulder is the Founder and CEO of The Draw Shop, and host of the podcasts Back Stage Business and Everything Always. Summer started in copywriting, and ghost-writing for various companies, and it wasn't until a client she worked with lead her to her future business partner that got her into white board videos and The Draw Shop was born. This is a conversation about mastering your personal and family relationships while in building your business. Summer is a mother, step-mother and wife, who has built an extremely successful business with her partner. It's sometimes our relationships that suffer the most while we sacrifice building our own empires. Strap in, because in this episode we talk about:
In this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
In this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.
There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.SUBSCRIBE TODAY!SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedInHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTubeQUOTE:"The first video [your business needs] is the landing page explainer video. When somebody has clicked on an ad and comes to your landing page, it's the video that's on that page that immediately gets their attention and says, 'Watch me.'""That is the video that gets your audience further hooked into what you told them you were going to talk about. It's the continuation of that conversation and people will spend more time on that page because of that video."- Summer Felix-Mulder AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.
There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.SUBSCRIBE TODAY!SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedInHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today- Gwen Miller LinkedIn | Twitter | YouTubeQUOTE:"The first video [your business needs] is the landing page explainer video. When somebody has clicked on an ad and comes to your landing page, it's the video that's on that page that immediately gets their attention and says, 'Watch me.'""That is the video that gets your audience further hooked into what you told them you were going to talk about. It's the continuation of that conversation and people will spend more time on that page because of that video."- Summer Felix-Mulder AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.
Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.
Here at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find out how by listening to the latest episode, right here on Video Marketing Secrets!
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Here at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find out how by listening to the latest episode, right here on Video Marketing Secrets!
When most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns. That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your funnel's performance. In this episode, we will explore a few strategies to create those improvements and five types of videos you can plug right into your existing marketing funnel that will boost your conversions and sales.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
When most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns. That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your funnel's performance. In this episode, we will explore a few strategies to create those improvements and five types of videos you can plug right into your existing marketing funnel that will boost your conversions and sales.
Storytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Storytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.
Welcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!
Summer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies. For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided to bring those same game-changing secrets to her new podcast, Video Marketing Secrets | Simple Strategies for Outrageous ROI. In the following episodes, Summer will share the strategies, tactics, and lessons proven with over 7,000 clients across dozens of industries, like Joe Polish, Amy Porterfield, Arianna Huffington, Todd Herman, and others.
Marketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago. In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from your marketing campaigns, and many more.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Marketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago. In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from your marketing campaigns, and many more.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Summer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies. For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided to bring those same game-changing secrets to her new podcast, Video Marketing Secrets | Simple Strategies for Outrageous ROI. In the following episodes, Summer will share the strategies, tactics, and lessons proven with over 7,000 clients across dozens of industries, like Joe Polish, Amy Porterfield, Arianna Huffington, Todd Herman, and others.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
Welcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!
In Kylies on words:I never thought that overcoming years of addiction would lead me to become a highly sought copywriter and brand storyteller in the transformation space, but it did.I co-founded a spoken word poetry venue to work on transforming my life. I found the healing I was looking for in storytelling.Not too long after, I was invited to write ads for a coaching company, even though I had no experience with ads, or formal marketing training. I used the same attention grabbing, emotionally compelling "poetry formula" to write my first ad.In one weekend the $575 ad spend converted to $67,500 - the campaign ended up with a 2000% ROI.Since then I have written ads, copy and told stories for transformational companies such as...- Conscious Marketer (clients include Sounds True, Eckhart Tolle, The Collective Trauma Summit, etc..)- Conscious Copy & Co. (clients include Joe Polish, Brendan Burchard, J.J. Virgin, Mindshare and more...)- Astrology Hub, Tru Earth, HeartMath Institute, Brian Tracy, Travis Sago, Brendan Kane, Thrive Academy, The Draw Shop, Hungry for Happiness, and other companies using business to transform human consciousness for the greater goodI have been featured in Yanik Silver's Evolved Enterprise Course, Park Howell's The Business of Story Podcast, Conscious Marketing Academy, CopyHackers 10X Your Launches, A Conscious Copy & Mindshare Copywriting Workshop, and Signature Stories that Sell.Along the way I managed robust affiliate programs for Max Simon and Gina DeVee, with partners such as Arielle Ford, John Assaraf, Mindvalley Academy, Mark Victor Hansen, Bo Eason, Thrive Academy, Derek Rydall and more.I currently serve as the Director of Storytelling & Brand Development at Conscious Marketer, the #1 launch agency in the spiritual and transfomation market.To date I've generated $23,000,000+ for my clients. Part of this is surrounding myself with awesome teams and dedicated creative professionals.In January 2021 Sounds True published a course created by Richard Taubinger and I called The Power of Conscious Marketing, and we plan to relaunch in it the Fall.I am committed to the practice of micro-philanthropy and love supporting 4Ocean, anti human trafficking organizations, and indigenous wisdom keepers across the globe.My most recent fun accomplishment was taking a 1:1 mentorship program with Evy Poumpouras, former Secret Service Agent and author of Becoming Bulletproof.In my spare time you'll find me traveling, hiking the beautiful trails of San Diego, at the beach or reading 7 books at once.Learn more about Kylie Slavik and her amazing work at. You can also download her free guide to "The Core Story Formula at:https://kylieslavik.com/
Your host, Ben Cummings, interviews Anitra Kerr of The Draw Shop, a global company that can turn your stories into meaningful marketing messages, working with startups and beyond.
699 - Problem-Solving and Storytelling with The Draw Shop's Anitra Kerr
Today we're joined with Summer Mulder, the Founder and CEO of https://thedrawshop.com/ (The Draw Shop), and host of the podcast Back Stage Business. The Draw Shop is all about making your most important messages heard and seen through white board animation videos. They make sure to portray exactly what the client wants to create. Summer started in copywriting, sales letters and ghost-writing and a client she worked with lead her to her future business partner that got her into white board videos.
ICYMI: Instagram dropped another new feature in early August. You may have seen it? It’s the Instagram Reels that keep popping up around every IG corner. And, as the curious entrepreneur that I know you are, you’re probably wondering if this is a feature you should be paying attention to and using to grow your audience. To help you answer that, I went to my dear friend, Jasmine Star, aka Queen of Instagram! THE WHAT, HOW, & WHY OF INSTAGRAM REELS Jasmine will answer some of the questions I’ve seen my audience ask in Facebook groups, a sneak peek into what her content calendar looks like for Instagram, how to come up with five content topic ideas so you can get started with Instagram Reels, and so much more. You’re going to walk away with your next action steps for using Instagram Reels to start growing your audience using this new feature! This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue. This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
There’s often a misconception that you have to launch many times before you really start to generate significant revenue. While that may have been the story at one point and time, I’ve seen my students debunk that myth over and over again using the Digital Course Academy framework. Today, I’m going to share four inspiring first launch stories from my students. You’re going to hear about: Eva Beronius’ $22,000 first launch Braden Drake’s first launch which generated $4,000 Chant’l Martin’s $5,000 first launch Melissa Groves Azzaro’s first launch that brought in $26,000 My hope is that you walk away from this episode knowing that if you have the desire in your heart to create a course and if you’re willing to do the work, you can generate significant revenue in under a year. ***Also, are you signed up for my free masterclass, How To Create and Launch a Profitable Digital Course From Scratch? Click the link for more details and to save your spot!*** This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule! This episode is also brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
Dr. Heidi talks with Summer Felix-Mulder, CEO and Founder of The Draw Shop. Summer is an entrepreneur, author and podcast host. Summer has been in the marketing arena for decades, holds creative degrees from Pepperdine University and loves writing, being a mom, step mom, wife and all things marketing and storytelling. At her company The Draw Shop, attention-holding whiteboard and cartoon videos are made for the world’s best minds and companies. She is also the host of the "Backstage Business" podcast and the "Everything Always" Podcast, a podcast for blended families. Website: www.thedrawshop.com Facebook Page: @thedrawshop @summerfelixmulder Twitter ID: @summerfelixmulder @thedrawshop Instagram: @thedrawshop @summerfelixmulder This episode is also celebrates Dr. Heidi Forbes Öste's, #1 Bestselling book, Digital Self Mastery Across Generations, Print edition now available from all on-line booksellers, and for order in local book sellers internationally. Your order will help support the Evolving Digital Self podcast. If you like it, please feel free to share it with your friends (both the book and the podcast :-)
Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one! Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook. This means, if you don’t have a Facebook group, you could be missing out on potential customers and loyal audience members. Or, maybe you’ve started a group, but you’re struggling to engage your members. Either way, you’re going to love this episode and walk away with tons of ideas to get your group rockin’ and rollin’. I have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn’t. In this episode, I spill it all! We’re going to talk about my favorite tips and tricks for setting a Facebook group up, engaging your members, and ensuring you don’t hear crickets when you post. Here’s what I talk about… [06:17] It’s important to define your group focus and who your group is for. You gotta do this because it helps you to find clarity in the direction of your group and content. [09:24] Always, always, always make your group private! Why? Because it makes your group more intimate and allows you to have more control. [11:11] Have fun and use the “ask questions” feature to make sure applicants know your rules and to find out more about your members. I personally like to ask the “magic wand” question, which helps me to learn what topic my audience wants to hear. You can also use this section to gather emails! [13:08] Mention your Facebook group everywhere to get new members. [15:55] Get used to showing up consistently in your group -- this is the difference between winning or losing. Map out a content calendar for your Facebook group. Decide how often you are going to post and how often you are going to go in and comment and make sure you schedule these tasks into your weekly planner. [21:59] Do a weekly or monthly Facebook Live. Not sure what to talk about? You can do Q & As, storytime, hot seats, or a cocktail hour! Pay attention to how your group resonates and keep doing what's working. Also, I wanted to make sure that you have everything you need to get started with a Facebook group. Click here to grab my free step-by-step guide to setting up your group. This free resource is also for those who already have a group as it has some tips that will improve your group’s searchability, boundaries, and organization. This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little...funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue. This episode is also brought to you by Leadpages. Whether you’re growing your email list or your business, Leadpages will make your life easier. Leadpages lets you can create hassle-free opt-in pages, thank you pages, webinar replay pages, websites and more. Plus, their built-in marketing advice and conversion tools minimize tech confusion so you can focus on the important stuff in your business -- like engaging your audience. Turn your content into clicks and customers with Leadpages. Start a free 14-day trial and save 20% on your first purchase at Leadpages. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
Putting out content that is impossible to misunderstand is part of what sets The Draw Shop apart from the crowd. Summer Mulder, founder and CEO of The Draw Shop, jumps on this episode to share her expertise in helping businesses to create and deliver unique, meaningful and effective content. As online platforms shift and change, it is important to find a consistent way to educate and provide value to your customers and potential customers – listen in to learn more on how to do just this! You can find show notes and more information by clicking here: https://bit.ly/2vjkNYW
Today I want to tell you about a book that has completely changed my business and the way we operate: Building a StoryBrand. This book has now been read by all of our employees and has really helped solidify The Draw Shop's message, and I think it's one that any business owner should read. You can find show notes and more information by clicking here: http://bit.ly/32udIPZ
In this week's episode, I share some raw, behind-the-scenes details of what it's like when things go south in your business, and everybody looks to you as the CEO to fix them. I'll tell you about a recent mistake that cost The Draw Shop a lot of...
Video Marketing Secrets | Simple Strategies for Outrageous ROI
In this week's episode, I share some raw, behind-the-scenes details of what it's like when things go south in your business, and everybody looks to you as the CEO to fix them. I'll tell you about a recent mistake that cost The Draw Shop a lot of...
In this week’s episode, I share some raw, behind-the-scenes details of what it’s like when things go south in your business, and everybody looks to you as the CEO to fix them. I’ll tell you about a recent mistake that cost The Draw Shop a lot of money, and how I dealt with it without losing my marbles in the process — well, mostly! What you will hear: [01:05] How The Draw Shop stopped getting new leads, with zero warning [03:14] Keeping your cool when all you can think of is, “I’m a big fat failure” [06:39] The #1 business lesson that’s hidden in every disaster [10:21] How to stop yourself from falling down the rabbit-hole of self-loathing [13:09] Why your breakdowns are also your breakthroughs Resources: Backstage Business on Apple Podcasts
We have the pleasure of sitting down with the Summer Felix, the CEO of The Draw Shop, one of Power Digital’s clients. We discuss how Summer has started a wide variety of businesses and has found her passion in creativity. Our conversation covers life as an entrepreneur and how to stay motivated when times get tough.
What should you do in the early stages of your business to have successful growth? How much should you be launching? When should you outsource? Today’s guest, Summer Felix, is the Founder of Draw Shop and shares her experience answering these questions as she built her business nine years ago. Draw Shop offers full-service animation videos ranging from motion stop to VR, and are known for their stellar whiteboard animation videos. In this episode you will... Dive into the early days of building a business Understand the positives of launching often during the start of your business See why keeping it simple works for your audience Discover why scheduling and sticking to it helps you stay accountable to important tasks Learn why trusting people to outsource is beneficial Hear about segmenting and connecting with an audience INSIGHTS: “You never stop learning and you never stop improving your processes.” Summer Felix “I’ve never had something really good come from judging somebody else, but I’ve always had something good when I seek to understand.” Summer Felix “We have expectations of something but it doesn’t always add up to exactly what you think it’s going to be, it might be something different and that’s OK.” Summer Felix RESOURCES The Draw Shop Website Summer's Website Summer’s Facebook Summer’s LinkedIn Summer’s Twitter Get Leverage The Strategic Coach “High Performance Habits”by Brendon Burchard “Ask” by Ryan Levesque “The Seven Spiritual Laws of Success” by Deepak Chopra “Four Agreements” by Don Miguel
The concept of creativity can be seen everywhere from business to personal life, and is often the quickest way to get your own colors shown to the public with the utmost attention. Erik Kerr from The Draw Shop joins us to discuss how The Draw Shop is bringing marketing and sales to life.
The How of Business - How to start, run & grow a small business.
Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world’s best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com) Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world’s best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Hey, what's up! I'm T Paul Buzan. I am a direct response copywriter who specializes in email marketing, video sales letter scripts, online sales letters, and complete sales funnels. My clients include Perfect Origins, Advanced Bionutritionals, BullsEye Telecom, Bryxen Software, The Draw Shop, SEO National, Activation Products, and many others. I'm mentored by Parris Lampropoulos, one of the world's top direct response copywriters. When I'm not writing copy for my clients you'll find me hanging out with my wife at one of our (many) favorite cafes in Kansas City, MO. Would you like to find out how I can help your company increase sales? Let's chat! Contact me for a free, no-obligation consultation at paul@dotoricopywriting.com Or visit me online at: www.dotoricopywriting.com Also I'm the dude behind Just Add Hustle. On this blog & podcast I interview brilliant copywriters, authors, publishers, and freelance writers who teach YOU how to make more money writing! Click To Learn How JAH Can Help You. Listen to another #12minconvo
Time stamped show notes: [00:21] Summer explains the idea of using white boarder and voice-over to getting your message across. [01:42] Summer shares how she started her business. [03:03] Summer shares how they started Whiteboard Video. [05:21] Summer shares how to make a video powerful, to make audience/viewer engaged. [06:52] Summer talks about the Abundance 360 Community. [08:48] Getting into networks and understanding the right connection at right time [11:18] Be a giver not a taker. Offer value to somebody. [12:30] Been able to grow because of streamlined process of making things simple for different departments [12:26] Constraints on getting good artists for a white board drawing [12:43] Cultivating [15:15] Sarah shares what she has learned from past businesses. [16:02] Sarah empowers people in their business. [16:27] Incentives are important. [17:44] Summer shares the things she's good at and is still learning. [18:20] You are not going to be good at everything. There are certain things that you are good at, and you should focus on and hire out people for those weaknesses. [18:49] Finding good people, team is important. [20:50] Summer shares another business: Clear Health Technologies. [38:06] Positive reinforcement for positive behavior [39:25] Healing Addiction Summit [40:24] If there is something that you are thinking about that you really want to do and might be holding back, just start the conversation. One little idea and one conversation can really can open something big. Three key points Getting into networks and understanding the right connection at the right time Incentives are important. You are not going to be good at everything. There are certain things that you are good at, and you should focus on and hire out people for those weaknesses.
The Centers for Disease Control and Prevention (CDC) recently reported that for the second year in a row the life expectancy in the US has declined - a change that is largely influenced by an increase in drug overdose among young people. Everyone in every community has been affected by addiction in one form or another - an alcoholic parent, a teen in rehab, or maybe a spouse addicted to pornography. Erik Kerr, the Co-Founder of Clear Health Technologies is here to talk about the massive impact addiction has on the lives of 282 million people worldwide. He and Summer Felix-Mulder have brought together 29 amazing speakers on healing all facets of addiction and facilitating lifelong recovery. It’s a free online 7-day event called the Healing Addiction Summit, and it starts February 3rd. Here’s the outline of this interview with Erik Kerr: [00:00:40] The Draw Shop. [00:02:25] The Keto Summit. [00:03:02] $35 billion spent on addiction treatment and support. [00:04:15] Almost 100% failure rate. [00:06:21] HeroX Challenge: Addiction Relapse Technology Challenge. [00:07:49] 282M affected. [00:09:26] Addiction definition. [00:10:12] Opiates, alcohol, sex. [00:10:33] Hydrocodone, Oxycontin. [00:12:11] Rating doctors by pain management. [00:12:55] Rachel. [00:14:42] Dr. Mary Caire. [00:16:35] Social media and phone use. [00:17:30] One year no beer. [00:17:48] Are you leading by example? [00:20:24] Dopamine resistance and porn. [00:20:46] Dr. Nora Volkow, Director of the National Institute of Drug Abuse (NIDA). [00:22:04] Prefrontal cortex is not fully developed until 25 years of age. [00:23:30] Time spent watching porn (actually closer to 9 minutes, rather than 7 as we said in the audio). [00:25:58] Podcast: The Hungry Brain with Stephan Guyenet, PhD. [00:26:13] Dr. Mark Hyman. [00:26:50] Study: Gesch, C. Bernard, et al. "Influence of supplementary vitamins, minerals and essential fatty acids on the antisocial behaviour of young adult prisoners." The British Journal of Psychiatry 181.1 (2002): 22-28. [00:31:15] Parenting. [00:32:49] Allison Hudson. [00:34:36] 1 in 10 babies born in West Virginia is a crack baby. [00:35:45] Robert Sapolsky. Video: Human Nature and Ted Talk: The Biology of Our Best and Worst Selves. [00:38:51] Podcast: How to Create Behavior Change, with Simon Marshall, PhD. [00:40:18] Dr. Nora Volkow. [00:41:53] The Healing Addiction Summit.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Today author and serial entrepreneur, Summer Felix-Mulder is going to share how whiteboard videos, with her company The Draw Shop, have helped corporations with training and business owners attract more clients. Explain what animated whiteboard videos are. What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for? Why do they work so well? What should your animated videos be about and what should the goal be? How long should they be? I’d love for you to share some do’s and don'ts tips.
Erik Kerr is a sales and marketing veteran who specialises in strategic marketing processes that increase customer acquisition. Erik created the hugely successful company “The Draw Shop” that produces animated whiteboard videos that simplifies marketing messages. Erik is also the founder of Clear Health Technology – a not-for-profit company that is delving into the science behind addiction so we can understand and acknowledge the early warning signs of addiction relapse. In this episode Erik speaks about his upbringing, the psychology behind using animation to sell, founding “The Draw Shop” and his compelling reason behind developing “Clear Health Technology”.
We have a special place in our hearts for service businesses here at The Draw Shop. After growing our own agency to 7 figures, we know better than most how difficult it can be. Like, here's just a fraction of everything you need to excel at when you...
We have a special place in our hearts for service businesses here at The Draw Shop. After growing our own agency to 7 figures, we know better than most how difficult it can be. Like, here’s just a fraction of everything you need to excel at when you run a service-based business: Attracting high-value clients consistently, so you never have to worry about “slow months”… Working with in-house and virtual teams, so stuff gets done on time, every time… Communicating with clients to make sure you knock their socks off on every project… We’re barely scratching the surface here! All of that stuff, and more, is hard. And there’s a lot of mediocre – and straight-up bad – advice out there. So if you want to grow your agency to seven figures and beyond, in a sustainable way, you want to take your cue from someone who’s been there and done that.
Video Marketing Secrets | Simple Strategies for Outrageous ROI
We have a special place in our hearts for service businesses here at The Draw Shop. After growing our own agency to 7 figures, we know better than most how difficult it can be. Like, here's just a fraction of everything you need to excel at when you...
On this episode of the Support is Sexy podcast, Summer Felix, who is co-founder of The Draw Shop -- a fast-growing marketing company that creates animated whiteboard videos for clients -- speaks about the importance of self-care as part of your business success, how to build an aligned team, why saying yes (before you're ready) can lead to your next great opportunity and why, even when you fail, it can still pay off.
Erik Kerr graduated from Brigham Young University with a degree in Advertising. He has worked in sales before creating his own company. Summer Felix graduated from Pepperdine University with a degree in Communications and Creative Writing. She is a ghost writer and has worked with several notable personalities. Erik and Summer are business partners behind a few initiatives including The Draw Shop, their longest running company, and their passion project, Clear, which is focused on eradicating addiction relapse. The Draw Shop is about creating crystal clear, whiteboard videos as explainer videos. They have worked with a number of prestigious clients including Eric Schmidt, Arianna Huffington, Tim Ferriss, Peter Diamandis and Dave himself. Time Stamped Show Notes: 00:33 – Dave welcomes Erik Kerr and Summer Felix 00:53 – Dave says the secret to success is a Tall Mocha Frappuccino Lite from Starbucks 01:13 – Summer does not agree with Dave as the drink is full of sugar 01:26 – Erik says that the key to success is a phone call to him 01:50 – Dave introduces Erik and Summer 02:40 – Dave has known Erik and Summer for some time and he considers them experts in finding your message and communicating it well 03:21 – Dave invited them to the podcast to talk about their expertise and because they are serial entrepreneurs 04:21 – Summer is a writer who works in creative copy and has written her own novel 04:55 – Summer liked the freedom that being a writer gave her 05:24 – Dave is amazed that Summer never had a “real job” and got into entrepreneurship head-on 05:31 – Summer’s dad is an entrepreneur and she liked that he was able to spend his time the way he wanted to 06:24 – Summer says entrepreneurs don’t do it just for the money, but because they also feel fulfilled and motivated by their work 07:06 – Dave met Erik at American Dream U Talks 07:24 – Erik started his career singing birthday songs in Fiverr in a wooly jock strap 08:02 – Erik shared that story during his presentation to help the military personnel transition back into civilian life and get a picture of to become an entrepreneur 09:10 – There are many freelance sites on the internet that can help you get extra money 10:04 – Erik had a “real job” at Walmart, but his entire career was built on being a salesperson 11:02 – Erik won a watch in a contest that involved getting the most magazine subscriptions and it hooked him into sales 11:26 – Erik also worked at Franklin Covey as the National Director of Executive Coaching 12:02 – Erik’s transition was about getting burned out with the corporate life 12:44 – Erik was also motivated to become an entrepreneur because he was selling entrepreneurial programs 13:01 – Erik focused on the sales funnel and lead culture in his coaching company 14:12 – Summer and Erik met through a mutual client and Erik sent a TedTalk whiteboard video, What Motivates People, to Summer which was the inspiration of their joint project, Draw Shop 15:15 – After making their own video, customers started coming in 15:53 – The idea is to draw out the meaning AND what you are saying, at the same time 16:23 – It makes the message clear and easier to understand and you get excited to take action 16:58 – Their book, The Five Neuro-Psychology Reasons Why Whiteboard Videos Converts So Effectively, is available at The Draw Shop website 17:51 – Prop Fuel is a pulse survey platform for entrepreneurs 18:23 – Erik says it’s not about the wow factor, but in the story you are telling 19:02 – If people are confused with your business, there is a lack of trust in taking the next step with you 19:29 – What is the concise, clear message that I want to give to get them to take that next step with me? 19:58 – Clear and concise communication is the most important 20:16 – The Draw Shop has a methodology that starts with a creative brief 21:08 – Aside from getting people to buy your product, how do you get them to talk about your product? 21:27 – If you have an awesome product, people will talk about it 22:25 – A test determined that a whiteboard video outperformed a talking head video and was three times more likely to be shared on social media 23:16 – People share whiteboard videos because it’s interesting and it gives you a dopamine boost 24:35 – Clear started when Erik got the idea of a technology that can predict relapse before it happens 25:01 – They researched about the indicators that can lead to the relapse and wanted to intervene before it happened 25:26 – Erik and his sister were playing cards with their Dad when his sister who was a nurse said that their father was having a stroke 25:42 – Their Dad was not aware that he was having one 25:57 – Erik realized that if his sister was not there, their father would have died that night 26:06 – Erik knows people who have suffered due to addiction and thinks society is more focused on getting them clean through rehabilitation centers that not all people can afford 26:48 – Relapse is the monster of the many types of addiction 27:11 – The brain or the body gives off early warning signs the same way Erik’s Dad’s body did when he went into a stroke 27:20 – If we can identify that, we can also redirect the body sooner before it reaches the crisis point 27:51 – The goal with Clear Health Technologies is to eradicate addiction relapse in the next 10 years 28:11 – They are currently in research and data gathering mode, but they are planning to launch a contest with a one million dollar prize through Hero X for a technology-based solution to identify and prevent relapse 29:27 – A mini-documentary is currently in the works about a guy named Malcolm 30:08 – Erik was at an Oakland conference and met Verney Gran who just lost Malcolm, her 25-year old son to a heroin overdose 30:24 – Malcolm was a star football player and was prescribed with oxycodone for his knee injury 31:24 – Since oxycodone is expensive and can only be bought with a prescription, people who become addicted to it turn to heroin 32:18 – Malcolm was clean for two years and was doing good but some changes occurred and it was enough to cause him stress—he got back into using heroin and overdosed 33:49 – There is already technology with various indicators, but they are not in one platform 34:14 – What they want to focus on is the physical indicators of the body 34:25 – The mission is to detect the relapse and to come up with the solution for what needs to be done during that time 34:56 – It is also for the loved ones to feel that they can do something and be able to intervene 35:31 – Eden is a challenge-based app 36:07 – Big challenges can be overwhelming, but small challenges are achievable 37:15 – The intention behind Eden is give one rewards for achieving challenges 37:44 – It involves a community that can help you be accountable for a challenge you set for yourself 38:10 – Eden and Prop Fuel are the same in the sense that it starts with little steps to get to the bigger picture 39:11 – Erik does many things now, but when he was doing Draw Shop, he was hyper-focused on building it 39:47 – They got a team that can self-manage and they created a scalable model that can be replicated 40:15 – As the core company, Draw Shop drives the revenue and this has given Erik and Summer time to do their passion projects 40:53 – Erik and Summer have put a structure in place that works for them even if they are located in different states 41:08 – They are more focused on making sure a few critical things get done daily that move them towards their larger goals 42:32 – Summer says that in writing a book for credibility purposes, you need 2-3 years to do it 43:06 – Sitting down to write is hard even though we can verbally communicate it 43:25 – As a ghostwriter, Summer says it’s about making that time commitment and having a professional to guide you 44:14 – Summer recommends Book in a Box and Trevor Crane to help you in your goal of writing a book 45:00 – In anything you do, don’t do it alone 46:44 – Dave closes the episode and encourages you to visit his website 3 Key Points: Whiteboard videos work well because they show your message in a clear and concise way. Addiction relapse can be identified and prevented. In anything you do, do NOT do it alone. Resources Mentioned: Entrepreneur's Organization – The EO Network The Draw Shop – Erik and Summer’s core company American Dream U – Dave and Erik met at one of their talks Fiverr – site for freelancers to find work The Five Neuro-Psychology Reasons Why Whiteboard Videos Converts So Effectively – Erik and Summer’s book Franklin Covey – Erik’s previous employer What Motivates People – Erik sent this video to Summer Book in a Box, Trevor Crane – Summer’s recommendations for those who want to write a book
Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand One of the most powerful, scientifically validated ways to engage your clients The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions Steps you can take to vet a production company before hiring them Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you The quickest and easiest way to differentiate yourself from competitors "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days Do THIS before, during and after you make sales if you want happy customers who refer more business to you Erik talks about some of his favorite Draw Shop success stories An enhancement tool your company can use to increase the production and effectiveness of your team Getting into the minds of your prospects and becoming the only product or service they want to buy
I Love Marketing #255 Show Notes: Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand One of the most powerful, scientifically validated ways to engage your clients (HINT: Focus on S EL I .) The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions Steps you can take to vet a production company before hiring them Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you The quickest and easiest way to differentiate yourself from competitors "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days Do THIS before, during and after you make sales if you want happy customers who refer more business to you Erik talks about some of his favorite Draw Shop success stories An enhancement tool your company can use to increase the production and effectiveness of your team Getting into the minds of your prospects and becoming the only product or service they want to buy
Erik Kerr, Co-Founder of The Draw Shop, is on our show today to teach us in six steps how we can ensure that our value is communicated properly to our audience. Communication is the mother of all skills! If we don’t communicate properly, we will be misunderstood, our message will be misunderstood and our audience […] The post MBA331 Guest Teacher: Erik Kerr- How to Ensure Your Value is Communicated Properly To Your Audience appeared first on The $100 MBA.
Erik Kerr, Co-Founder of The Draw Shop, is on our show today to teach us in six steps how we can ensure that our value is communicated properly to our audience. Communication is the mother of all skills! If we don’t communicate properly, we will be misunderstood, our message will be misunderstood and our audience […] The post MBA331 Guest Teacher: Erik Kerr- How to Ensure Your Value is Communicated Properly To Your Audience appeared first on The $100 MBA.
Accelerating Entrepreneurial Success (Video) with John Bowen
No one wants to be misunderstood. Discover how Erik Kerr’s six easy steps of clear communication with your clients and prospective clients will undeniably have positive effects on the future of your company. Erik Kerr, the co-founder of Draw Shop, Inc., has been an industry leader within his marketing realm for more than twenty years, bringing in millions of dollars of revenue simply by simplifying his message. His focus is on communication: the clearer and simpler your message, the more success you will have. The challenge: Once you have achieved that clear level of communication, you will then need to differentiate yourself from the others. Erik explores in depth his six steps of easy clear communication. Within his own company, Erik models his own steps, drawing attention to quality control and client satisfaction, not leaving any room for confusion.