Podcast appearances and mentions of jake larsen

YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you're in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what's working and how to optimize your campaigns for better results.What You'll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out What's Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Is your agency able to turn video views into paying clients? Do you know how to craft an effective video ad and test its results? Why is YouTube still the platform yielding better results for your video ads? Today's guest specializes in video advertising and knows many agencies still haven't fully tapped into the potential for video ads to engage customers and drive results. He'll unpack why YouTube specifically is the best platform for agencies to focus their video efforts and the key ingredients for crafting attention-grabbing YouTube ads that convert. Tune in to learn to maximize your video marketing efforts, leverage data-driven video campaigns, and understand the video marketing opportunity agencies cannot afford to ignore. Jake Larsen is the owner of Video Power Marketing, a video marketing agency that aims to help clients power their businesses by leveraging video and YouTube ads. For ten years his agency has helped clients understand the importance of creating the right video, targeting the right audience, and presenting them with the right offer to achieve successful results. By following this formula, agencies can effectively utilize video ads on YouTube to grow their client base. In this episode, we'll discuss: Why agencies should prioritize YouTube for their video content. 3 elements to creating a successful YouTube ad campaign. Keys to building the right message and offer. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Gusto: Running payroll and benefits is hard. Especially when you're a small business. Gusto is a tool that helps make payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.   Why Agencies Should Prioritize YouTube for Video Marketing Efforts In many cases, the reason why many people don't get the views they should be getting on their videos comes down to the platform. For his part, Jake likes YouTube as a unique platform for reaching a highly targeted audience. One of the key advantages of YouTube ads is the quality of views they offer. Unlike other platforms like Facebook and Instagram, where a view is counted after just a few seconds, YouTube considers a view when the viewer watches at least half of the ad or 30 seconds, whichever comes first. If you're using YouTube ads, you can be assured that those ads are being seen by engaged viewers likely to convert into leads or clients. Another advantage of YouTube ads is its intent-based targeting. Since Google owns YouTube, agencies can target viewers based on their search behavior on Google. For instance, if someone searches for "how to grow my marketing agency" on Google and then goes to YouTube, they'll probably be served an ad related to growing their agency. This highly relevant audience-to-message ratio makes it easier for agencies to connect with their target audience and deliver their message effectively. In terms of mindset, just remember to create ads that focus on the audience and their problems, rather than solely promoting your business or product. They suggest that great ads are those that offer solutions and make the audience's lives better. They advise advertisers to consider their target audience, how to grab their attention, build trust, and offer something that will improve their lives. 3 Elements to Creating a Successful YouTube Ads Campaign To create a successful YouTube ad campaign, Jake suggests focusing on three key elements: Can you create the right video? Can you reach the right audience? Do you have the right offer for that audience? If you can get those three elements to line up at the right time, you'll maximize your results. Agencies need to create compelling videos that resonate with their target audience and effectively communicate their value proposition. After that, they need to ensure that their ads are being shown to the right audience. Lastly, agencies need to provide the right offer that entices viewers to take action, whether it's signing up for a newsletter, booking a consultation, or making a purchase. YouTube ads offer agencies a unique opportunity to reach a highly engaged audience, and with the right approach, they can effectively grow their client base and drive business growth. What are the Keys to Building The Right Message and Valuable Offer? To successfully utilize YouTube ads, Jake recommends crafting a message that resonates with your target audience. He suggests addressing their specific pain points or needs. This requires a deep understanding of your audience and their motivations. In terms of how this message is constructed; in particular, Jake recommends not skipping these key elements: Effective hook, The problem you're trying to solve, A solution to that problem, Credibility, Call to action, And words of inspiration. You need a valuable offer to entice viewers to engage with your ad. Offer something of value in exchange for their contact information, such as a free ebook or training. By providing something valuable, you can build trust and establish credibility with potential clients. Once you have the right message and a valuable offer, it's crucial to test different aspects of your ad to ensure its effectiveness. This includes testing different videos or variations of the same video to see which resonates best with your audience. This way, you can identify which videos generate the most engagement and conversions, allowing you to optimize your ad strategy and improve your results. Are Shorter Ads Always the Best Option for Agencies? Are shorter ads really more effective? We all know people have short attention spans, however, according to feedback Jake and his team have found that their two to three-minute video ads consistently outperform 15 to 20-second ads. For Jake, this is probably due to the fact that longer ads provide the necessary time to tell a story or create a connection with the audience. Additionally, he says 15 or 20 seconds is not enough time to engage viewers and prompt them to take action. Shorter ads may work for well-established brands like Nike or Starbucks, which have already built recognition and trust among consumers. Furthermore, Google may prefer shorter ads to keep viewers on the platform for longer. As long as an ad is engaging, it can be longer than 15 or 20 seconds and still be effective. The effectiveness of ad length depends on the goals of the campaign. If the goal is to grow brand recognition and measure impressions and views, shorter ads may be more successful. However, if the goal is to drive traffic to a website, generate leads, or have viewers take specific actions, longer ads of at least 60 seconds. Ideally, two to three minutes may be the most effective. With YouTube, advertisers can target audiences who have visited their website or are on their email list. Additionally, if an advertiser has a YouTube channel with over a thousand subscribers or views, they can target those viewers with specific ads based on their previous interactions with the channel. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

If prospective clients are hesitant, you need to better understand the factors they normally consider before they make a buying decision. On this Elementality, Abby and Jake Larsen, VP of Sales at Elements, discuss the art of selling, the role of financial anxiety, and why certainty is the catalyst that turns a prospective client's hesitancy into action.

This week on the show, Jake Larsen, founder of Video Power Marketing joins me to talk about how you can use YouTube Ads to grow your brand. Video is only becoming more and more important, so hopefully this is the push that your brand needs to start using video to grow your store sales.

Sales success begins with conversations that build rapport and allow both parties to communicate what they are really thinking.  On this episode of Elementality, Reese interviews Jake Larsen, VP of Sales at Elements. Jake explains how to build trust by educating prospects about your services and aligning their needs with your value proposition.

0:00:00 - Opening0:02:51 - Jake Larsen2:06:35 - How to stay on THE PATH.2:40:34 - Closing GratitudeSupport this podcast at — https://redcircle.com/jocko-podcast/exclusive-content

Jake Larsen is a Montana wilderness guide, gear expert, carpenter, family man, and all around good guy. Jake was born and raised near the Bighorn Mountains and the Wind River range of central Wyoming and grew up in a very different childhood home than most, living in a tiny house with no TV, computers, or video games. Practically growing up outside, he learned to hunt, fish. and trap at a very early age. Today he lives in Southwest Montana with his wife Katie and owns a carpentry business, which gives him the freedom to spend over 100 days a year in the mountains. His passions include hunting mule deer with a bow or rifle, fly fishing for elusive golden trout, and light mountaineering adventures.Quote:  "Find a way to get to the mountains"Topics Discussed:Jake's background story of growing up in the outdoors from an early ageHow to get started trappingHow western hunting differs from eastern huntingWhy he decided to quit college, work for himself, and spend more time doing what he lovesHow focusing on a specific trade and doing consistent work can lead to successThe biggest life lesson Jake has learned from spending time in the outdoorsThe most memorable backpacking trip he would never want to repeatThe biggest conservation need todayThe reality of hunting and survival showsWhy Jake avoids social media and most technologyHow Jake and business partner Jordan Reasoner structure their backcountry excursionsEssential gear to take on every outdoor tripFavorite outdoor companiesResources Mentioned:Wilderness EventBook: Meat EaterRokslide forumKifaru gearHilleberg Akto tentMSR Reactor stoveMSR Pocket Rocket stoveToaks titanium 750 ML potPatagonia gearBook: Deep Survival Books: Louis L'AmourRobby DenningCody Rich

Jake Larsen of Video Power Marketing has been helping create ads and manage campaigns for businesses of all kinds for years. On the show today Jake shares his tips on how to drive webinar traffic with YouTube ads.GUEST: Jake Larsen of Video Power Marketing | YouTube | Twitter | LinkedIn | How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads Case StudyHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter |Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Jake Larsen of Video Power Marketing has been helping create ads and manage campaigns for businesses of all kinds for years. On the show today Jake shares his tips on how to drive webinar traffic with YouTube ads.GUEST: Jake Larsen of Video Power Marketing | YouTube | Twitter | LinkedIn | How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads Case StudyHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter |Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Jake Larsen is the Head Wrestling Coach at Pleasant Valley High School. He was a three-time All-American and NCAA Champion at the University of Wisconsin- La Crosse. We really enjoyed talking with Jake and he shared some good insights into his wrestling background and perspectives on the sport!

Jake Larsen from Video Power Marketing talks about how to avoid making mistakes with YouTube ads.GUEST: Jake Larsen from Video Power Marketing. Check out Video Power Marketing on Twitter, YouTube, Facebook, Linkedin, and Jake Larsen on LinkedIn and Twitter and Instagram.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Jake Larsen from Video Power Marketing talks about how to avoid making mistakes with YouTube ads.GUEST: Jake Larsen from Video Power Marketing. Check out Video Power Marketing on Twitter, YouTube, Facebook, Linkedin, and Jake Larsen on LinkedIn and Twitter and Instagram.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === On this episode of Making Bank, Josh Felber sits down with the most successful YouTube ambassador, Jake Larsen. He is the founder of Video Power Marketing that helps entrepreneurs grow influence and business with YouTube Ads. Jake and his team are highly praised for their amazing YouTube ad campaigns which have generated millions of dollars and trackable sales. Now he shares his secret of creating a killer YouTube Ad campaign and some tips on how to run it successfully, which you can apply not only for your own business but in your life as well. Listen as he tells how he took the biggest risk of his life quitting his job before his first son was born to launch an agency, and now getting clients generate two to six figures in sales with YouTube including the following: ✔Creative steps in building a successful ad on YouTube ✔How he took a leap, quit his job and successfully ventured into business ✔Knowing what type of returns you can get before you spend a dime on ads ✔How to strike a balance between business and family ✔Top reasons why you should advertise on YouTube ✔Tips in running a successful YouTube ad campaign ✔The right way to test ads on YouTube And much more! #MakingBank, #JakeLarsen, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E10, #YouTube, #growyourbusiness, #Youtubesuccess http://pix.joshfelber.com/JoshLarsen-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === On this episode of Making Bank, Josh Felber sits down with the most successful YouTube ambassador, Jake Larsen. He is the founder of Video Power Marketing that helps entrepreneurs grow influence and business with YouTube Ads. Jake and his team are highly praised for their amazing YouTube ad campaigns which have generated millions of dollars and trackable sales. Now he shares his secret of creating a killer YouTube Ad campaign and some tips on how to run it successfully, which you can apply not only for your own business but in your life as well. Listen as he tells how he took the biggest risk of his life quitting his job before his first son was born to launch an agency, and now getting clients generate two to six figures in sales with YouTube including the following: ✔Creative steps in building a successful ad on YouTube ✔How he took a leap, quit his job and successfully ventured into business ✔Knowing what type of returns you can get before you spend a dime on ads ✔How to strike a balance between business and family ✔Top reasons why you should advertise on YouTube ✔Tips in running a successful YouTube ad campaign ✔The right way to test ads on YouTube And much more! #MakingBank, #JakeLarsen, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E10, #YouTube, #growyourbusiness, #Youtubesuccess http://pix.joshfelber.com/JoshLarsen-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

Today's Cash Flow Wealth expert is Jake Larsen, founder of Video Power Marketing. Jake teaches you how to create videos that not only get views, but actually get you leads and sales, getting you Super Bowl results without the Super Bowl prices. Learn about the two different types of video campaigns, and realize that leads that come from YouTube usually lead to higher conversion and bigger sales. Jake teaches the video ad blueprint to turn strangers into loyal fans and paying customers, as well as the video ad formula that captures attention, builds trust and drives targetted traffic. Website: www.VideoPower.org If you'd like to learn more about The Cash Flow Wealth Summit just click the link below! www.CashFlowWealthSummit.com

It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience’s attention, and even more than Facebook, people turn to YouTube to find answers to problems they’re having. If you have answers to their problems, YouTube is a great place to find your target audience. Take advantage of YouTube’s high traffic rate to leverage your business’s expertise by creating some creative and entertaining content for your target audience. And like Facebook, YouTube also offers advertisers some easy ways to find your ideal audience as well as tracking which video ads are working well, and how you can do it affordably. https://www.theagentsofchange.com/248

Today we are chatting with You Tube Ad Expert Jake Larsen with Video Power Marketing a video advertising agency responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. Here are some questions we cover: •Facebook/Instagram ads are the norm – and we all SEE ads on You Tube but it doesn’t seem widely talked about for internet marketers – how come? •We all know the power of video right now – how does video advertising add another layer? •Is it for beginners, anyone, someone that has 5000 subscribers? •Explain what video advertising is and how it works – are there different types of video ad campaigns? •What should our goals be? •What ROI should we expect? – how do you measure success? Jake Larsen is the founder of Video Power Marketing, a video advertising agency that helps people grow their influence and business with YouTube advertising. After Google asked him to be a YouTube Marketing Ambassador, Jake quit his job a month before his first child was born (His wife was a little nervous) to start the agency. They’ve been responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. (His wife isn’t nervous anymore) Website Link: http://videopower.com

In this episode, Jackson Calame shares what he has in common with Richard Branson, and Jake Larsen… During our conversation, he also shared book recommendations for anyone seeking to tap into their passion: Pat Flynn – Smart Passive Income Clay Collins – Leadpages James Allen – As a Man Thinketh Finally, Jackson shares an effective […] The post P.B. & Style with Jackson Calame appeared first on .

Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today. Learn more about Jake at http://videopower.org/ Jake's Vlog: Larsen Family Soul   THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD! When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with.  You need to have a clear Call To Action! WHO SHOULD BE USING YOUTUBE ADS? If you have a business or agency If you are a creator who needs to grow their audience REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it. WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS? That everyone finds them annoying and skips them when they are able to. 80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers. That 1% is what makes YouTube ads profitable! WHICH AD FORMAT IS BEST? Discovery ads and in-stream ads, not a fan of the ads you cannot skip. Most watchers are not happy they are stuck watching an ad instead of the video they searched for. If people choose to watch your ad they will be an even better customer! HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds. If you have the correct strategy anyone can have success with YouTube Ads! You need to connect with your audience to have success. A converting offer is a huge help, but you do not need to have it first. If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store. HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS? With Google Ad Words. You can track impressions and how long they are watching for, how many leads and customers do you get?        

Rock n roll survival is all about endurance and BLAMESHIFT's ability to survive for well over ten years is truly a testament to the band's creative core of vocalist JENNY MANN and guitarist TIM BARBOUR. Back when ROCKWIRED did a radio show for the rinky dink radio station KTSTFM.COM in Anaheim, California, BLAMESHIFT made a stop at the station on THE JAKE LARSEN show. It was a show that I personally sat in on. At the time, the Long Island-based band had just received an endorsement from TACO BELL and were in the midst of a nationwide tour. Ten years later, the band still make their living on the road and are releasing one album or EP after another one and while the band isn't as TACO BELL fueled as they used to be, they are most certainly living that rock n roll dream that has eluded many. BLAMESHIFT has just released their new EP HEART OF STONE featuring the single MONSTER and the proceedings demonstrate a band that knows who they are and appreciates all that it took to get where they are now. Rock n roll could use more survival stories like this one. CHECK OUT THE PODCAST AT:http://www.rockwired.com/temporarysite/rockwiredprofiles696.mp3

Jake Larsen (http://videopower.org/jake-larsen/) is our special guest on today's episode of Traffic and Leads Podcast. He is an expert in YouTube video advertising and knows a ton about YouTube advertising. Today he is going to share with us all the secrets when it comes to YouTube advertising. IN THIS EPISODE YOU WILL LEARN: * Jake will show us how to use YouTube ads when it comes to marketing. * What do YouTube leads mean and do they translate to sales? * We learn the value of a lead * Jake shares his thoughts between YouTube ads vs. Facebook marketing. * He also shows us how to target your audience in YouTube * Learn also how to re-target the audience that you lost. * Jake shares his secret on how to get people to click on your ad after watching it.

This week’s guest: Jake Larsen – Video Marketer, Entrepreneur, and Adwords Extraordinaire. Jake started his own business after receiving a Google Invite to YouTube HQ to research a new marketing trend. Now he creates those YouTube Ads that play before all those cat videos your aunt watches and it’s freakishly surprising how much research goes into targeting those ads, specifically for….you.

Jake Larsen is the founder of www.videopower.org and has figured out the formula to get YouTube ads to pull in revenue for businesses. Together we talk about the creative and sales process that leads to profits. Jake is a world class guy and a true friend who I trust and you should get to know. Follow his family vlog Larsen Family Soul on YouTube.   Show Notes: 00:04 Summary and highlights of the episode 01:14 Introducing Jake Larsen 03:01 Visiting YouTube headquarters 03:29 Linking the bridge between views and sales 04:45 Why Jake started Video Power Marketing 06:27 Understanding YouTube as a business owner 06:53 Creative + Sales = Profit 08:58 Targeting specific channels and interests 10:49 The creative process behind a video ad 12:02 Strategy to get the viewer to people to watch video ads 13:50 The most important part of the video formula 14:12 Best CTA’s (call to action) for business owners 16:13 Knowing the value of a YouTube subscriber 17:08 How YouTube subscribers are more valuable than email subscribers 18:42 Setting up and optimizing YouTube remarketing ads 21:30 Facebook ads vs YouTube ads 22:58 Where business owners should start 25:53 Say thanks to Jake at www.videopower.org or Twitter https://twitter.com/JakeLarsen7   Resources: Jake’s company www.videopower.org YouTube family channel https://www.youtube.com/channel/UC3n-oxrpFXroSNI-cgYzmdw Twitter https://twitter.com/JakeLarsen7  

My guest in this episode is Jake Larsen. After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job (a month before his first child was born) to start Video Power Marketing; a video marketing / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising.  Jake works with businesses to transform their YouTube ad campaigns into automated sales machines. His YouTube Ads have caught the attention from people all over the world, including online marketing giant Ryan Deiss, who asked Jake to speak at the Traffic & Conversions Summit in San Diego.  This new video marketing strategy earned Jake a spot on the cover of Internet Marketing Magazine and on the speaking list of events such as SMX, VidSummit, Conversion Conference, and more. Share your thoughts with me on Twitter @mclaubscher and Instagram @cashflowninjapodcast Click To Tweet: How To Drive Traffic and Leads To Your Platform With Youtube Videos with Jake Larsen If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! so more people can find us! Interview Links: Videopower.org Recommended Books: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber  Support Our Sponsors Healthy ONNIT, use coupon code GETONNIT to receive 10% off your order when you use it at www.cashflowninjahealth.com Wealthy Fundrise, a great way to participate in commercial real estate investments. Learn more at www.cashflowninjawealth.com Wise Audible, download any audio book for FREE when you try Audible for 30 days at www.cashflowninjabook.com   Killer Resources! Money Masters Playbook Cashflow Ninja Cashflow Investments Checklist Cashflow Ninja Cashflow Toolkit Thanks so much for joining me again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and instagram, @cashflowninjapodcast. Special thanks to  for joining me this week. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher

 Tim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..

Jake Larsen quit his job a month before his first child was born and launched his company, Video Power Marketing, which is a video production and advertising agency that helps people capture attention, drive traffic, and increase sales using YouTube advertising. Jake is one of a very few to be invited by Google to be a YouTube marketing ambassador.

After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job – a month before his first child was born – to start Video Power Marketing, a video production and advertising agency that helps companies drive traffic and increase sales using YouTube Advertising.

Every single day 40 Super Bowls happen on YouTube, yet only 1% of companies know the formula to success with TrueView ads. Video is the closest thing to having a face to face conversation with your potential buyer without being there, and this interaction is your ticket to free traffic, higher conversions, and increased value per conversion...oh, and to stealing customers from your competitors. Jake Larsen’s passion for video-making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House. It was here that he started to notice a massive change happening in video advertising. People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video. Jake started Video Power Marketing, a video production / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising. He has played with millions of dollars of ad spend figuring out the formula that makes getting an ROI on your ad spend possible, and he's been able to create automated money-making machines where $1 of ad spend goes in, and $7 in sales come out. With all of his success Google asked him to be a YouTube Marketing Ambassador, which is awarded to only 10 companies in the world. Key Takeaways from the Show The 2 types of TrueView ads, their differences, and which one is best How to steal leads from your top competitors The formula for getting free leads using TrueView ads Why ultra competitive niches are where companies find the most success The one question you need to ask when building your first ad Links / Resources VideoPower.org Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Today I'm talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal! In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads. So I’m stoked that he’s joining me on the show today. Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received. And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing. In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising. You'll Learn Tricks for how to create your YouTube ads that drive targeted traffic and conversions for FREE Best practices for landing pages to use for your YouTube ads What to say in your YouTube ads so you can weed out and speak ONLY to your exact target customers When being in front of the camera in your ad or talking over Powerpoint or Keynote slides is most effective This episode is chock full of strategies that you can start testing as soon as you’re done listening.

After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job - a month before his first child was born - to start Video Power Marketing, a video production and advertising agency that helps companies drive traffic and increase sales using YouTube Advertising.