POPULARITY
Categories
In this episode of the Grad School Femtoring Podcast, I discuss the invaluable skill of pitching yourself to create your own opportunities. If you've ever wondered how people suddenly have access to great opportunities, odds are they may be pitching themselves for that. Today you'll learn exactly how to pitch yourself and you'll discover different scenarios where you might want to pitch yourself, such as for internships, side hustles, bartering, and even working with people you admire. Tune in to learn how to market yourself and your skills effectively, form mutually beneficial relationships, and gain access to hidden opportunities. CORRECTION: On the episode I mention that over 90% of jobs aren't listed publicly and are part of the hidden job market. That number should have been 80%. If you liked what you heard, check out episode 269 on tips to improve your networking skills on LinkedIn. You can learn more about my speaking services here. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. To download episode transcripts and access more resources, go to my website: https://gradschoolfemtoring.com/podcast/ This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
"There is more and more money going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"Let's be honest—everywhere you turn, you're being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it's not landing in your inbox—or mine.In this episode of Smarter Podcasting, I'm joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background in broadcast journalism and over a decade working with brands like GSK, Microsoft and Unilever. She's also one of my favourite people to work with at Seven Million Bikes Podcasts.Together, we dig into the real value of podcasting—and why making money through ads and sponsorships isn't the only (or smartest) goal. Charlotte and I get honest about what we've seen in the industry: the hype, the empty promises, and the reality for both indie creators and big-name brands.Here's what we cover:Why most podcast ad money goes to massive networks and the same three sponsors (hello, BetterHelp)Why I've hit over 100,000 downloads and never once had a sponsor approach meWhy brands keep making the same mistakes when launching a show—and how to avoid themThe real return on investment: brand awareness, authority, networking, and trustWhy engagement rate matters more than total downloadsHow to use your podcast to build relationships, not just numbersHow you should actually handle sponsors if they do come knocking (and how not to sell out your voice)We also get into some hard truths about what makes a podcast successful. Spoiler: it's not going viral or chasing trends. It's consistency, knowing your audience, and delivering actual value—week after week.This isn't about crushing dreams. It's about saving you from wasting time, money, and energy on the wrong things—and helping you build a podcast that works for you and your business.Timestamps02:02 – Why I started Smarter Podcasting and what we've achieved03:46 – Charlotte breaks down where the podcast ad money really goes07:00 – Why most shows (even good ones) don't get sponsors09:52 – How many downloads I've had—and why that's not the whole story13:00 – The real reasons to start a podcast (hint: not for ad money)17:30 – The biggest mistakes brands make with podcasts20:10 – “Build it and they will come” is a lie22:32 – The indie podcaster dilemma: doing too much at once24:58 – Monetization beyond sponsorship: smarter ways to get ROI28:10 – What to look for in a sponsor—and how to avoid sounding fake30:45 – Why authentic ads win and scripts usually suckSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
"Send me a message!"This Season is sponsored by Premier Dental.Discover the potential of a confident and healthy smile with the excellent dental clinic in Ho Chi Minh Support the show
In this episode of the Grad School Femtoring Podcast, I am joined by Yvonne Armenta, a public speaking consultant and founder of Latina Presente, to discuss public speaking as a form of advocacy. We discuss the way public speaking can be a powerful advocacy tool for first-gen, Latina, and introverted individuals. Yvonne shares her personal journey from being a tech professional to becoming a public speaker and consultant, highlighting the particular challenges and strengths of introverted speakers. She also shared practical strategies for improving public speaking and storytelling skills. Whether you're apprehensive about public speaking or eager to become a professional speaker, this episode offers valuable insights and encouragement. If you liked what you heard, check out episode 262 on my top five public speaking skills and episode 233 on my speaking services. You can learn more about my speaking services here. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. To download episode transcripts and access more resources, go to my website: https://gradschoolfemtoring.com/podcast/ You can connect with Yvonne at the following links: https://www.instagram.com/chatswithyvonne_/ https://www.linkedin.com/in/yvonne-armenta/ https://www.chatswithyvonne.com/ This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
"I was born in a house without electricity, and now I help create families through adoption. It's like winning the lottery." I catch up with one of the very first guests ever on A Vietnam Podcast — my friend Sandy. The last time we recorded together, it was 2019. We were sitting in my apartment with a tiny mic that picked up every sound in the room. Now, six years later, Sandy is back in Vietnam — this time not just as a tourist, but as an adoption lawyer who's come full circle in the most meaningful way.This conversation felt really personal. Sandy and I both started as English teachers here in Saigon, and like many of us, we weren't “just” that. I loved hearing about how far he's come — from law school struggles to helping families grow through adoption. He also shares what it's like to see Vietnam now through a very different lens.Whether you're a long-time expat, a first-time visitor, or someone curious about the paths people take after teaching abroad, this episode is for you.Key Talking Points:How we met and recorded one of the very first podcast episodes in my apartment with a broken micWhy the phrase “just an English teacher” misses the full storySandy's journey from adopted child to adoption lawyerHow law school nearly broke him — and why it was still worth itWhat keeps bringing Sandy back to Vietnam, and the changes he's noticed over timeChapeters and Timestamps:04:00 – Our first recording memories: Bad mics, hot bedrooms, and blanket forts07:00 – “Just an English teacher” and why that phrase frustrates me09:00 – Sandy's journey to come to Vietnam instead of China17:00 – Law school, burnout, and becoming an adoption lawyer23:30 – Why Sandy keeps coming back to Vietnam31:00 – Observations as a lawyer: Safety, laws, and business freedom36:00 – What Sandy misses about Vietnam when he's away39:30 – Cost of living vs. quality of lifeThis Season is sponsored by Premier Dental.Discover"Send me a message!"This Season is sponsored by Premier Dental.Discover the potential of a confident and healthy smile with the excellent dental clinic in Ho Chi Minh The full list of winners is here. Support the show
A Phil Svitek Podcast - A Series From Your 360 Creative Coach
Every podcaster needs a reliable set of tools—and Descript is one that deserves a permanent spot in your workflow (official website: https://www.descript.com/). In this episode, I highlight why Descript isn't just for beginner editing, but a powerful utility tool that can streamline your production process. From transcription to rough cuts to soundbite discovery, Descript acts like the Google Docs of podcasting—perfect for solo creators and teams alike. While I still recommend finishing your audio or video edits in tools like Pro Tools, Audition, or Premiere, Descript helps speed up those messy middle stages—especially paper edits and team collaboration. I also share how I use transcripts to pull quotes, repurpose content, and even feed into ChatGPT to generate titles, tags, and summaries. It's not a replacement—it's a power tool.
Send us a textCurious about your next step in your career? How do you find your dream job? Or maybe you want to learn how to retain top talent? Today's expert guest, Stacy Pursell, will tell all. Stacy Pursell is the founder of VET Recruiter, and she is the top executive recruiter in the veterinary and animal health industries. With more than 25 years of experience and an unmatched track record of placements, Stacy has helped shape the leadership of Fortune 500 companies and startup animal health businesses alike. In this episode, Stacy shares key insights from decades at the intersection of animal health, talent acquisition, and leadership. Whether you're hiring, job-seeking, or simply curious about how veterinary careers are evolving—this conversation is packed with wisdom you won't want to miss. Resources:Episode on YouTubeVET Recruiter websiteFollow Stacy Pursell on LinkedInReady, Vet, Go is a 7-month cohort veterinarian mentorship program with live mentorship, community, and real-world skills to help you grow your confidence. It's perfect for early-career vets and anyone transitioning into small animal practice, but anyone is welcome to join. New cohorts start in July and October. Enroll at https://readyvetgo.co/ Use code SPRINKLE for a 10% discount on enrollment!Support the showMore Vet Life Reimagined?
YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”I got a chance to audit Nicki Sun's podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that's where this audit comes in.We dug deep into her workflow, identity, and production pipeline to figure out what's working, what's not, and how she can optimize her show without losing the magic that makes it special.Key talking points:- Why niching down is essential—and how to find your podcast's true focus.- How to write better show notes that speak directly to your listener.- What makes a powerful intro and why you should stop saying “Welcome back.”- Using AI tools like ChatGPT properly to save time without sounding robotic.- The 30-second hook strategy to boost retention on both YouTube and podcast apps.- Why your outro needs to be sharp, not 90 seconds of music.Chapters and Timestamps1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse4:20 – Nicki's mission: Amplifying Asian American and marginalized creators09:40 – The problem with being too broad: Defining your niche17:20 – YouTube vs. Podcasting: Which platform are you really serving?25:45 – Hooks, show notes, and using AI the right way35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop.Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it's not always your fault. He breaks down the real reasons behind sudden performance declines — including shifts in Amazon's algorithm, economic changes, and seasonal buyer behavior — while offering clear advice on how to navigate the storm.This episode is a mix of tough love, encouragement, and practical strategy. Mike shares how to manage mindset during discouraging times, why long-term brand building matters more than chasing short-term wins, and how diversifying your income streams can protect you in uncertain seasons.If you've been feeling stuck, defeated, or ready to throw in the towel — this one's for you.Work 1-on-1 with Mike:Book a Single 1-Hour Strategy SessionSave with a 4-Session Bundle
This trip was one of the most fun and immersive ones we've recorded so far. Pai has this laid-back charm and unexpected beauty that really took us by surprise.Adrie and I take you along as we explore some of Pai's must-see spots — and wow, what a day. We started with the National Park Hot Springs, where the water gets hot enough to boil eggs (or a human, seriously). Then we checked out the WWII Memorial Bridge (Nara Bridge), which has a surprisingly cool history behind it. After that, we made our way across the Bamboo Bridge (NAME), a nearly 1-kilometer-long structure built for the ‘Gram, complete with swings, hearts, and even a ladder to nowhere. Finally, we wrapped things up at the breathtaking — and slightly terrifying — Pai Canyon for sunset. It was beautiful, hilarious, a bit slippery, and definitely memorable. If you're heading to Pai or just want to know what it's really like, this one's for you.Key TakeawaysPai Hot Springs are natural and beautiful, but can be dangerous — always check temperatures and wear grippy shoes.Respect local customs — the hot springs are used by locals, so be clean and mindful (no peeing, no weed, no booze!).Tha Pai Memorial Bridge has a rich WWII history — rebuilt multiple times and now a perfect selfie stop.Bamboo Bridge is a modern tourist gem, filled with photo ops — hearts, swings, and “ladder to nowhere” included.Pai Canyon offers stunning views, but be prepared for narrow paths, sheer drops, and zero handrails — not for the faint-hearted.Chapters & Timestamps[00:02:00] Cultural Tips + Slippery Rocks Local etiquette, weed laws in Thailand, and practical warnings.[00:04:00] WWII Memorial Bridge History A Japanese-built war bridge turned tourist stop — and a lesson in resilience.[00:06:00] Bamboo Bridge Adventures 815 meters of Instagram heaven, odd photo props, and a sandy, bouncy stroll.[00:10:00] Sunset at Pai Canyon Stunning views, sketchy ledges, and why alcohol is not sold up there.[00:17:00] Final Thoughts and Laughs Slipping, climbing, joking, and reflecting on Pai's wild charm."Send me a message!"This Season is sponsored by Premier Dental.Discover the potential of a confident and healthy smile with the excellent dental clinic in Ho Chi Minh Support the show
In this episode of the Grad School Femtoring podcast, I answer one of the most common questions that comes up when applying to graduate school, how do I find the right grad programs for me? I share essential factors to consider when choosing a grad program, emphasizing five core dimensions of program fit: academic fit, funding, identity-affirming environment, accessibility and energy needs, and personal and professional alignment. The episode offers you actionable advice so you can apply to graduate school with confidence! If you liked what you heard, you must also listen to episode 1 on the grad school list and episode 151 on grad school list dealbreakers. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. You can get yourself a copy of the GSF Complete Grad School Application Organizer here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. Interested in sponsoring the podcast? Download my podcast media kit for sponsorship opportunities or access episode transcripts on my website: https://gradschoolfemtoring.com/podcast/ This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
Meet your vineyard night-shift rodent patrol —barn owls. Bob Peak, a dedicated volunteer at Pacific Wildlife Care, shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle, nesting habits, and how to properly install nest boxes (hint: ventilation and road direction matter!). Discover how you can encourage barn owls to thrive on your land—plus, hear how these owls even foster orphaned chicks. Resources: REGISTER: 6/6/25 Tailgate | Bird Abatement and Managing Wildlife in the Vineyard 58: Barn Owls 84: Falconry Bird Abatement 118: Managing Rodent Pests in Vineyards with Integrated Pest Management Build Your Own Owl Box Cornell Lab All About Birds National Wildlife Rehabilitators Association Pacific Wildlife Care The Barn Owl Box Company The Barn Owl Trust (UK) UC Davis Raptor Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:04] Beth Vukmanic: Meet your vineyard, night shift Rodent patrol - barn owls. Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director [00:00:18] In today's podcast, Craig Macmillan critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever SIP Certified winery. Speaks with Bob Peak, a dedicated volunteer at Pacific Wildlife Care. [00:00:34] Bob shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle nesting habitats, and how to properly install nest boxes, hint, ventilation, and road direction matter. [00:00:50] Discover how you could encourage barn owls to thrive on your land plus. Here how these owls even foster orphaned chicks. [00:00:58] If you love this topic and want to learn even more about barn owls, you won't want to miss the June 6th, 2025 tailgate on bird abatement and managing wildlife in the vineyard. [00:01:09] Hosted at Jackson Family Wines Bar M Vineyard in Los Alamos, California. We'll see a live falconry demonstration and learn the latest barn owl research from California Polytechnic State University, including how changes in vineyard habitat affect foraging behavior. To register, just go to vineyard team.org/events or look for the link in the show notes. [00:01:33] Now, let's listen in. [00:01:38] Craig Macmillan: Our guest today is Bob Peak. He is a volunteer with Pacific Wildlife care in SLO County, California. And today we're gonna talk about barn owls. Thanks for being on the podcast, Bob. [00:01:48] Bob Peak: Thank you very much Craig, and I want to thank you and the Niner Wine Estates for this invitation. I think that this going to be very informative and quite fascinating actually. [00:02:00] Craig Macmillan: Yeah, so I'll give you a little bit of background on that. I met Bob, when he came out to Niner Wine estates, looking for clutches, looking for looking for outlets, and we learned all kinds of fascinating things. And I was like, I have got to talk to this guy on the podcast 'cause there's so much information and interesting things about barn owls that I didn't know, until a couple months ago. [00:02:23] But why don't we start with you telling us a little bit about, pacific wildlife Care. [00:02:28] Bob Peak: Yes. Pacific Wildlife Care was started 41 years ago here in the county by home rehabbers. There was no facility. People did their work in their specialty right out of their home, whether it was raccoons or opossums. We people tended to have a different skill that they were good at, and it started with very humble beginnings. [00:02:51] We finally reached a point where we could afford a facility and we went and occupied part of the PG&E power plant there in Morrow Bay. We are right next door to the Marine Mammal Center, if anyone knows where that is, and we are right now in the process of having to move as they are, also as there are plans coming up for the property. [00:03:17] We currently have had some donors step up and provide us with not only the 10 acres of land on Buckley Road in San Luis Obispo, but we are also very quickly in the process of building a brand new facility out there. [00:03:35] Craig Macmillan: That is really great. There's definitely a need for this. How did you personally become involved in wildlife rehabilitation? [00:03:43] Bob Peak: I needed something to do after I retired and I literally, I saw an ad in the Tribune, a local paper that said that they were looking for volunteers and I had had some experience with the birds of prey as a a child. I have a Native American background and they're a very important part of our culture. [00:04:04] we, we learned about them early on and the opportunity to work around people that were like-minded as far as with the animals in San Luis Bipo County was rather exciting. [00:04:18] Craig Macmillan: And so let's move on. Talk about barn owls specifically. Why is it important to encourage and protect barn owls? [00:04:24] Bob Peak: Ooh, that's a good question. barn owls are a species that really keep things in check. They're the balance to something that could get outta control very quickly. and I think we all see that, whether it's at our houses or at the wineries. And that's these, the rodents and other pests. That not only are harmful to us but they're harmful to our crops and even potential danger to us as well. [00:04:56] They are voracious eaters. They consume anywhere between six to eight voles or gophers a night. And that's each when a parent is feeding the young. That number can go up by times four. You could see that you might be 30 vols taken a night. So they do a tremendous job for the environment. And again, they, they're more of a checks and balances. [00:05:29] I think too that the more barn owls that you have in an area it means that you're basically protected. It's one of those things too where people also think the same way with the, the skunks or opossums and raccoons. They can be nuisances at times, but they serve a very good purpose in eliminating all kinds of pests, insects, and things that you don't want. [00:05:56] Craig Macmillan: What is the lifecycle of a barn owl? [00:06:00] Bob Peak: . I wrote a couple of notes down on this. The lifecycle is rather short for barn owl. The, they're cavity nesters, what happens is the, the barn owl parents make for life, they're monogamous. So they'll stick around they'll find a cavity barn or something that a box where they'll head in and lay anywhere between one and eight eggs. The incubation period is rather quick. [00:06:38] The breeding season is basically between late January and February for about six to eight weeks. , about a week and a half before the female laser eggs, she's nest bound. She's too heavy to fly. She can't even get out of the box. [00:06:53] Another thing that she does at that same time is she picks a little brood patch. On her belly to where she can remove those feathers. And once the young born, 'cause they have no feathers, she will put them right next to that skin of hers for the warmth that they're gonna need. [00:07:15] Incubation is 29 to about 34 days. Again, they could lay between one and eight eggs. And they can do that three times a year. They might just have one clutch of eight. They could have two or maybe even three if the conditions are right. [00:07:33] She'll turn these eggs every so many minutes and then it takes, oh, I would say, you know, like 29 to 34 days, [00:07:44] and then the chick to get out from the shell. The have this little hook on the end of their bill. It's an egg tooth that's on the end of their, bill. And then that will actually break the egg open and it does take a while for, it takes 12 to 36 hours for 'em to get out of that eggshell. Four to seven. [00:08:08] It'll be about four months before they'll see another. But brood, because once they leave, then they'll lay more eggs. [00:08:17] The four months will pass from the egg being laid to the young, gaining independence. That's it. And they pretty much don't receive much training from their parents. It's, they get out of the box and then they're on their own. Where a great horned owl will spend up to a year or more, even longer with their parents. [00:08:37] Craig Macmillan: Hmm. [00:08:39] Bob Peak: A freshly hatched barnells Pink mentioned that know they hatch in sequence of the way that they were laid. [00:08:46] Craig Macmillan: Oh. [00:08:46] Bob Peak: The oldest could be three weeks old when the youngest hatches. So there is a. A challenge for food with that young one because that big one's gonna be going after it. So that's right off the bat. You know, you got some you know, some things working against you. [00:09:03] The downey Plumage starts to show up about three weeks later. They tend to clutch together and for that warmth till then. And then the female again, is taking the food brought by the male. The male is doing all the hunting. And the male will bring it in. The female will grab that food and rip it apart and feed it individually to each of the babies. Very small pieces [00:09:31] about the time they're two weeks old, they can stand on their own and they can actually eat whole prey. And now that's something to see on itself, to watch these little critters take a vole or a small mouse and swallow that you think they're gonna choke. It's quite. For a parent, you know, you're worried, you know [00:09:53] once the, the youngest chick can feed itself, then mom will leave the nest for hunting too. No longer needed to rip food. And then it takes both parents to feed those animals. And because each of the young ones are gonna need three or more mice themselves. On top of mom and dad eating each needing 8, 6, 7, or eight themselves. [00:10:23] Average time to fledge is about nine weeks. Fledgling means they basically are fully feathered and ready to take off to see the world. They can test their wings sometimes, but to do so a lot of times there's no perch. There's just basically the entry and exit hole. That's why we find 'em so many times on the ground. They're curious. They get close to that or sometimes they can get pushed out again. Most of the time when we receive them, it's because they've fallen out of a nest. [00:10:58] , if they are on the ground, they're pretty much doomed because. There's raccoons in your area, Craig. You've got Bobcat, you've got mountain lions, coyotes. We're trying to get them back into that box as soon as we can. [00:11:13] Fledglings will continue to be fed by the parents for about three months, maybe even a little longer. By. Oh, I would say November. The fledglings will have dispersed if they were laid in the summer and they found a territory settled into a new Nest site. But life is hard for the new ones. It's true of owls and it's true of the raptors, hawks, eagles and things. The survival rate is low. The survival rates can average 37 to 65%. [00:11:54] Craig Macmillan: Hmm. [00:11:54] Bob Peak: But the odds improve greatly. If they make it past their first year, they gotta get the skills down. Many young barnells starve to death. Typically, they'll live only another three or four, three years through typical lifespan. [00:12:09] Craig Macmillan: Hmm. [00:12:10] Bob Peak: The barn owls do not typically hunt close to their nest box. They like to leave, they like to go to open fields where they can fly low. Listening for rodents. A lot of times, again, we think of them as using their sight, but they have incredible hearing as well. Just look at those ears on a great horn owl. [00:12:31] The one of the reasons why they get into trouble as well, when they're going close to the ground or just flying after something, they're looking down and they're not looking ahead. That's why they could easily run into the side of a truck. On a side, you know, a highway and you see them very frequently on the side of the road. 'cause that's just what they did. They ran right into the side of it. They can run into power poles, they run into anything that's there in front of them they can run into. So it's, it can be dangerous. About 80% of fatalities are from traffic casualties, 80%. It is really important to keep your nest boxes away from the road and the highway and the entrance hole. Of course, we talked about this, Craig is always facing east and never facing a busy road. [00:13:27] Would you like me to talk about the nest box that we have come to? [00:13:32] Craig Macmillan: Yeah. First of all though, i, you know, you mentioned, mice and voles most of vineyards are interested in gophers. How important are gophers to their diet? [00:13:43] Bob Peak: Oh, extremely. They're, they're just like a vole. Very similar. They're like the, the same thing. They love gophers. I think that you'll find it in in vineyards like yours where you take a more natural approach to things. You're letting much Mother Nature do this work. And the gophers are very delicious for these barn owls they're meaty usually. The mice can be a little smaller, it's very good. That's why they prefer a gopher or a vol. [00:14:18] I know that some of the vineyards around also will spray and we talked about this you know, using no, , insecticides and things like that where yours is a, you know, a kind of a, a free zone and when you're spraying on the ground and things chemicals. Those are picked up by the rodents and things of that nature and transferred to the barn owl. So, another reason to take your approach to vineyard management. Very important step. It's, it keeps everything safe. [00:14:53] Craig Macmillan: Let's talk about barn owl nesting boxes now. You mentioned, you mentioned a couple of things. You said nightmare road. The opening facing east is preferable. Will they not nest if the opening is facing north or west or south? [00:15:08] Bob Peak: They will, but you're gonna expose them to wind and air and possibly rain that will you know, get in there. That's typical. Most of our, our, our weather fronts are coming from west to east, so it gives them a little added protection [00:15:26] also to that sun coming up in the morning. It gives some warmth into the box. Yeah, but those are, those are the, the real key points. [00:15:35] Another one too, craig, is to make sure that the box is well ventilated. It has to have ventilation holes throughout the box. It's best to have 'em on the floor so any liquid that does get in there can go through as well as on the side, so you can get a breeze through there. [00:15:55] Size also is very important. If you can think about having eight of those little barn outlets with two parents in there, you need a big box and for them to really thrive. [00:16:10] The larger the box, the better. The I've seen some boxes that are so small that it just, it gives the owl outlets less of a chance because they feel that they have to fight to survive a little more when there's not enough space. And I've heard of other owletes pushing other owletes out of the box just to increase their chances of survival. You know, it's kind of one of those survival of the fittest things. So the more room they have, the better it is for everyone. [00:16:47] Craig Macmillan: How big is appropriate? [00:16:49] Bob Peak: I would say probably three feet by two feet, to three feet, and probably two to three feet tall. [00:16:58] Craig Macmillan: Oh, okay. That's a lot bigger than most of the boxes. I see. Yeah. [00:17:01] Bob Peak: They are, they're much bigger. We've looked at a lot of other facilities that rescue barn owls. [00:17:08] We've even gone over to England. They have a a, a program with their owls as well. They had one of the more interesting boxes. it had on the outside a platform. Purchase basically. So these young ones can get out there and see the world, test their wings and then get right back inside if they need to. [00:17:29] Much bigger boxes, much heavier to work with. Again, that was the thing that we found. We, it was just a heavy box, but it was exceptional. But it was big. And they need to be cleaned. So any box that's built needs to have an access port to where you can get into it every couple years and clean out the droppings which need to be done very carefully, because again, as you know, some animal droppings can cause us harm. So you wanna make sure you wear a mask. [00:18:01] Craig Macmillan: Right. [00:18:02] Bob Peak: Again there's all kinds of issues and that, or, discussions about having a perch on the outside or ledge on the outside of that box. [00:18:12] It's nice because they can get out there, have a chance of getting out and getting right back in and not falling to the ground. That perch also is a chance for a great horned owl to come over and get itself on there as well, or on any of the little. Ledges that you built. [00:18:32] The key to all of this is the size of that entry hole. That entry hole cannot be bigger than about five and a half inches, really, five to five and a half inches any bigger than that. You're gonna a, a great horned l be able to get in and then, and it's just, it's not good. [00:18:50] Craig Macmillan: Right. So the, horned owl is a predator [00:18:53] my. It is, you wouldn't think, you know, owl to owl stuff like that. But yeah, it is. They are probably one of the more other than traffic fatalities, it's the, great horned owl [00:19:06] They are very aggressive. They know where these things live. They're very smart. The great horned owl, and again. If you get a young one out on a perch and it's there, it's, it could be could be done. [00:19:20] I have seen, 'cause I've been to a lot of vineyards in the area and I've seen a lot of large holes in these boxes and I actually went into one and it, it was occupied by great horned owl. it laid eggs in the box. [00:19:38] Oh wow. [00:19:39] Bob Peak: So. Well that is something too about owls. Is they don't make nests. [00:19:45] , the great horned owl will and barn owl will find a cavity. The great horn owl's, not a cavity nester, but they'll take an old hawks nest or eagle nest or something and make it their own. And then they tend to get into trouble because they're usually using a nest that isn't in that good of a shape. [00:20:04] Craig Macmillan: Hmm. What are some other things about sighting of boxes? We, we know not close to a road. We know the direction of the, the, of the opening. What are some things that will encourage the bar nows to nest there based on their other behavior? [00:20:19] Bob Peak: I, I think that you just have, to know, about approximately how many acres you have and you want to place a box about every five acres. You can actually have more boxes depending on how much food you have for them, but anywhere between five to 10 acres per box. Again, with the parameters of facing these, being the correct size and everything. So if you have a 50 acre property, you're looking at anywhere between oh five to 10 boxes on that property. [00:20:54] Craig Macmillan: And something that. I had heard was that it's good to have them near a tree. So that they have someplace that they can land right away when they come out of the box. Is that true? [00:21:05] Bob Peak: Yeah. I, we, we've experimented with that Absolutely. Again that's a more natural setting for them where they would be in the the hollow of a tree and come out and possibly be on a branch. Absolutely. I like that. I like that better than being on a pole. [00:21:24] As long as you still have access to the clean out and, and isn't too, you know, dangerous for someone to get up there. Yeah. I like that better than being on a pole without a [00:21:34] Craig Macmillan: Well actually having it in a tree. [00:21:37] Bob Peak: yes, [00:21:37] Craig Macmillan: Oh, okay. Because what I had been told was that you'd want to have one because of the horn dial. You have one on a pole, but have it close to a tree where they can just shoot out and land on a branch and look around and see if there's a threat. [00:21:51] But you say, actually put it in the tree [00:21:55] Bob Peak: it in the tree. [00:21:56] Craig Macmillan: fascinating. That's really interesting. [00:21:58] The way that I met you is you were looking. For clutches to, how should we say, transplant? Some some outlets that, That you folks had. And I learned that barn owls are one of the few raptors That will actually foster outlets from other clutches. That's true. [00:22:18] Bob Peak: That that is correct, Craig. Very good. Good research. Yes. We found that the barn owls were exceptional foster parents, which really gives those guys a chance to make it. [00:22:31] We found out that like you mentioned, the hawks and others just really don't do it. In fact, it would be dangerous to even attempt in some of the species. [00:22:41] One of our, original founders of Pacific Wildlife Care, Kelly was very successful in well all. Many of the things that she does for Pacific Wildlife Care, but she was able to get a red shoulder, a female hawk, to foster young red shoulder hawks for many, many, many years, and gave many of those a chance that wouldn't have a chance. The, the quite amazing I lost my train of thought. [00:23:13] Craig Macmillan: Well, we were talking about fostering and what I had learned from you was you were looking at the clutch that we had at niner, and apparently you, you need to match. The foster bird to the family in terms of its age and development, is that correct. [00:23:32] Bob Peak: That that is correct. Do you want to throw that young one in where there's other young and where there aren't adolescents? I. To where it's gonna have a chance to get some food. [00:23:43] Another thing that one of the other parameters for finding a foster box, you know, a barnell box is The number in there. If there's already five in there, it would be hard for me to put a one or possibly two in there and put that much added stress on the parent. To feed it, and we really can't ensure that that young one's gonna get fed with that many in the box. [00:24:11] I look for one that has maybe three, two, or three, and that additional one or two outlets is not going to stress the parents and the other young ones. But yes, you, you try to match up with age and size as well. [00:24:30] Craig Macmillan: You had mentioned that a nesting pair might have multiple clutches during a year and of different sizes, and if I, remember correctly, that has to do with the availability of resources. [00:24:42] Bob Peak: Yeah, absolutely. Craig. I have found over the years you know, we've the living on the central coast, it's feast and famine with the rain as well. [00:24:53] And I've seen years we're going around to different wineries. There might be 15 boxes and 12 or 13 or 14 of 'em are occupied. I've also. Gone around different seasons and hit 30 boxes and only two of them were occupied. That's how bad the food situation was. [00:25:16] Where we get into a pinch with our fostering and the barn owls finding a home for 'em is that we have a lot of farmers and ranchers in the Paso area. And a lot of 'em , get that hay. Some of the best hay you can get is out of Oregon and they bring a lot of that alfalfa and hay down. And when they're in the moving those bales around, after the farmer gets a, a load they discover that there's owl outlets in the hay bales. We receive a lot of outlets through the bales of hay that are shipped to us here. Locally from outta state, and those are the ones that we must have a foster box for because there's no chance of ever reuniting with their original parents. [00:26:07] Craig Macmillan: How do they end up in there? How do they end up in the hay? [00:26:10] Bob Peak: Oh, well, , imagine a big, giant stack of hay, 15 feet tall and you know, it sat there for months they'll, you know, there's little spots where they can get in and. It's quite nice for a nest. The they'll also use, palm trees and things of that nature where they can get in there. Yeah, so it's quite common for 'em to get into hay? bales [00:26:33] Craig Macmillan: What conditions overall, we've talked about a couple of different things, but like in the, in the grand scheme, what are the kinds of conditions that they're gonna be looking for in a, in a nesting box? I. [00:26:45] Bob Peak: as far as the owls and owls [00:26:47] Craig Macmillan: Yeah. So the, So when the nesting pair, is it, does the male find the nest and then attract the female or the other way around? [00:26:55] Or do they call up some kind of a bird, bird box realtor and go look at different, look at look at different spots and say, I like this one better than that one. Or [00:27:04] Bob Peak: that's a good question. I think it's more the female you know, they have that nesting instinct. 'cause they're gonna be laying the eggs. And I think that it's just, it's more like any, any female would tell you it's, it's a feel. it. feels good this place. And they don't tend to wander off very far from when, where they were born. [00:27:28] So this place has felt good to her for a while. A lot of times they'll use the same box over every single year. So that's why, again, it's nice to you know, you could even add boxes depending on, you know, just how many boxes are occupied. You can tell if you, if you've got 15 boxes and 13 or 14 of 'em are occupied, you could probably put more boxes on your property. [00:27:55] Craig Macmillan: In. Interesting. Yeah, I've seen that myself in vineyards where there'll be a one box located in just a spot. Doesn't seem to be very interesting to me or anything special. And the ground below it is just littered with, with pellets and bones and skulls and it is been going on for years, obviously. And then you go down 50 yards and there's nothing like the box doesn't look like the box has ever been in inhabited. [00:28:21] Bob Peak: Very true. [00:28:23] Craig Macmillan: And, it just has to do with kind of where they came from and they like to come back to the same box. I, think that's interesting. [00:28:30] Bob Peak: And, and it's more of a feel too, again of, of what's around, is there a wire that they have to dodge? Is there a tree? They might have seen a great horn owl over there in that other spot. Yeah. There, there, there's no telling what has, but mainly that nesting instinct drives that female to that box. [00:28:51] Craig Macmillan: Are there particular conditions you think that are like big, big red flags? You mentioned the presence of barn ows. You mentioned is there a wire? Are there definitely some situations where if I'm gonna place a box I, can look around and kind of go, yeah, it's probably not the best spot [00:29:05] Bob Peak: I, I think the key is what we, we, we were just talking about with wires, anything that's gonna get them tangled up. Sometimes the I've seen netting in trees. To keep reptiles even out, and you want to avoid placing a box around there. But I think the main thing is again, where most fatalities occur are close to the road. Keep them away from the road. That, that, that, that's really the most important. [00:29:32] Craig Macmillan: Something that I heard that I don't know is true was that when you, there are two things. [00:29:38] One, there's the question of whether you should paint the box or not, [00:29:42] and then two, that they won't come and nest unless the boxes had a chance to weather for a year or so. Are either of those true? [00:29:52] Bob Peak: , we've talked about that the painting on the outside of the box is fine. Throw up some white on there to you know, kind of keep it from getting too hot, but you don't want to paint the inside. The paint is fumey. The chicks could pick at it with their beaks. So there's all kinds of reasons why you wouldn't want it on the inside, but certainly on the outside. Yes. [00:30:17] You also want to avoid wood that has particular odors. There can be some wood that is very, very pungent cedars and things like that. And you want to be careful about that. So just a regular pine or regular fir box. And I think there's one that's preferable to another, but I'm not sure what that is. Pine versus fir. I could find out though. [00:30:44] Craig Macmillan: Well what, what about just basic plywood? [00:30:47] Bob Peak: Yeah. Well that's made out of a, usually a fir or a pine. [00:30:51] Craig Macmillan: Hmm. [00:30:52] Bob Peak: Exactly. [00:30:54] You can run that whitewash on the outside give it the vent holes. That's really the only only parameters. [00:31:03] Craig Macmillan: Are there other things that a grower can do to make an nesting box more attractive? I. [00:31:08] Bob Peak: I, I don't really have a mailbox out front or maybe a, you know, welcome some welcome home [00:31:15] Craig Macmillan: Just supply some gophers right in front of the box. [00:31:18] Bob Peak: yeah, maybe some gophers hanging outside now that might do it. No, not really. I think again, it's just a matter of need and a matter of availability. [00:31:30] Craig Macmillan: Right are there, are there other birds that compete for the nesting habitat, the naturally occurring habitat, [00:31:39] Bob Peak: As far as, [00:31:41] Craig Macmillan: I've heard that kestrels can be a competitor. [00:31:43] Bob Peak: yeah, kestrels are cavity nesters. That's a fact. But I think there's so many more options for them. They're much smaller. I. And there's so many little nooks and crannies and trees and other things like that to where most of the times, , I've not seen in my practice a kestrel in a barn owl box. I have seen great horns in there, but not kestrels. [00:32:10] Craig Macmillan: Got it. Is there one thing that you would tell a grower? One piece of advice that you would tell a grape grower on this topic? [00:32:20] Bob Peak: Let nature watch over your property. [00:32:23] Craig Macmillan: That's good [00:32:23] Bob Peak: It's been doing it since before you got here, and it'll do it after you've gone. That's how it's always worked. And work with it. And not work against it. [00:32:38] Craig Macmillan: It makes, makes a lot of sense. Where can people find out more about you in wildlife? [00:32:44] Bob Peak: Best is to go to our Facebook page or our webpage at pacificwildlifecare.org. Facebook page is great because there's a lot of videos and pictures. If you have children, it's wonderful because we have release videos there. [00:33:03] They can click on different links once they get to our Facebook page, find out ways to get involved. We're always, again, we're a 501(c)3 nonprofit, so like all of those, we're always looking for two things, people and money. So there's gonna be plenty of opportunity for people to get involved in both ways there on our websites. [00:33:26] And we have a lot of really, really wonderful things coming up. With this new facility there we're, really quite excited. [00:33:33] They can also call us at 805-543-WILD. That's really more of a, you know, a rescue line. But if you have general questions and you want to know more, you can please call them and they'll help you out in any way you want. [00:33:51] Craig Macmillan: That's fantastic. And actually I, do have one more question just occurred to me. If I do come along and find some outlets, they're out of the box, clearly they're not able to fly or they're not ready to go. , how do I handle that? [00:34:07] Bob Peak: Excellent. Thank you for bringing that up. That's an excellent question, Craig. [00:34:11] Best thing to do is to realize that. These young little outlets, as young as they look and as innocent as they look, they've got some talons on them. So you always want to avoid getting your hands near, near their, their their talents. [00:34:29] But the most important thing with a young one that falls out is to keep them warm. I would place them inside a box, put some bedding down or something in there to let them get snuggled into it. And call Pacific Wildlife Care, our hotline, and we'll have someone out there asap to get this guy give them a chance, but keep them warm and sheltered. For the night. You might have to hold them overnight, but as long as they're warm they'll be fine. And to not feed there's no need to give the animals any food. [00:35:04] Craig Macmillan: And, we have listeners around the nation and around the world, and I would imagine that there are similar organizations located in every state and the union. And so just do a little research And, find who your local people are. Because I was doing research on this myself preparing for the interview, And, I was really impressed by , the network really of wildlife rehabilitation globally around the world. I think there's actually an international association, if I remember right. [00:35:30] Bob Peak: Yeah. And thanks for bringing that up. We can't do this by ourselves. That's why we need our volunteers. We need other organizations as you mentioned. [00:35:41] We find that so many times when we have gotten in a pinch, we have relied on the Ojai raptor center. They have been invaluable as far as us being able to bring them animals that , we weren't able to take care of, but they are. [00:35:58] So if they can't do it, we can, or vice versa. It's an important network that one way or another we'll get it done. 'cause we have, volunteers that will travel anywhere to take care of these animals. [00:36:12] Craig Macmillan: That's fantastic. [00:36:14] Well. This was a great conversation. I, like I said, I met you when you were looking for a place to foster some owls, and it was just really, really, fascinating to me, having been around this topic for a very, very long time. the barn owl is kind of the mascot of vineyard team. It's on a lot of our, a lot of our stuff. And so we've been, we've been following this for a long time and I learned more from you in about an hour. Then I had learned in the preceding several decades, let's just put it. that way, several decades. And I, And I, really appreciated that. It was really, really great. And I really appreciate you being a guest. [00:36:50] Again, our guest today was Bob Peak. He's a volunteer with Civic Wildlife Care in san Luis Obispo County. And yeah, just thanks for being on the podcast. It's a really real pleasure. [00:37:01] Bob Peak: Thank you Craig. And again, thank you, for this opportunity. Again, please check out Pacific Wildlife Care. you'll love it. [00:37:08] [00:37:12] Beth Vukmanic: Thank you for listening. [00:37:13] Today's podcast was brought to you by Helena Agri Enterprises. Founded in 1957, Helena Agri Enterprises has grown to be one of the nation's foremost agricultural and specialty formulators and distributors In the United States products and services offered include crop protection products. Fertilizer specialized nutrients, seeds, and precision ag services and software. Helena's overriding goal is to help its customers succeed. This is achieved with a unique combination of dedicated and knowledgeable people, unique and useful products, and the latest technical knowledge. The company defines its own success through the success of its customers. [00:37:56] Make sure you check out the show notes. For links to Pacific Wildlife Care, the barn owl Trust in the United Kingdom, UC Davis' Raptor Center, plus Sustainable Winegrowing Podcast episodes 58 barnells 84 Falconry Bird Abatement, and 118 managing rodent pests and vineyards with integrated pest management. [00:38:18] If you liked the show, you can do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts at vineyardteam.org/podcast, and you could reach us at podcast@vineyardteam.org. [00:38:31] Until next time, this is Sustainable Wine Growing with the Vineyard team. Nearly perfect transcription by Descript
Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
In this episode of The Freelancers Teabreak podcast, I delve into my current tech stack, a popular request from our Facebook and Discord groups. I explore a variety of tools that have been instrumental in my business operations. Starting with Dubsado for onboarding and offboarding clients, Podia for course management, and Discord for community engagement. I mention Sunsama for email management, Speaking Email and Speechify for audio email handling, Slack for team communication, and Notion for overall task management and business organisation. I also touch on using Voxer for communication and Descript for recording podcasts. If you're dealing with a specific business challenge and need a tech solution, reach out—I'd love to help! Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Dubsado: has a free trial for your first 3 clients and then starts at $20 a month My affiliate link is: dubsado.com/?c=freelancelifestyle (gets 20% off your first month or year) Sunsama: has a free trial for 2 weeks and then starts at $16 a month My affiliate link is: https://try.sunsama.com/gw5vae4pvzmk Podia: has a free trial for 30 days and then starts at $33 a month
“In the south it's always more dynamic. Everyone is just moving around all the time. In the north, it's slower. People are a bit meaner.” - Viet AnhFor nearly ten years now, I've called Vietnam home, and while I've experienced the incredible energy and warmth of the south, Viet Anh's perspective on the north offered a viewpoint I hadn't fully considered. It's fascinating how regional differences can shape the experience of living in the same country.We touched on the sometimes-surprising toxicity that can bubble up online, both within expat communities and among Vietnamese internet users. It's a stark contrast to the welcoming spirit I've largely encountered here. We also reflected on how things change over time – from cinema etiquette to the increasing polarization of opinions, it feels like the Vietnam I first encountered is constantly evolving.Key Takeaways:- There are perceived significant differences in pace and demeanor between the north and south of Vietnam.- Online toxicity is a notable issue within expat and Vietnamese online communities.- Cultural norms and perspectives are constantly evolving in Vietnam.- Stereotypes about foreigners in Vietnam, particularly English teachers, exist and need to be addressed.- The economic contribution of foreigners in Vietnam is often misunderstood, with many filling roles that locals don't typically pursue.Chapters and Timestamps:05:59: Discussion on Online Toxicity 10:59: Changing Perspectives and Behaviors Over Time 14:59: Stereotypes of Foreigners in Vietnam 24:00: Economic Contributions of Foreign Workers "Send me a message!"The Podcast Launch LabThe Podcast Makeover Try Descript for free here!Support the show
“It doesn't feel like work. And it's only possible because you guys have spent your hours on the edit. That's why I work with Seven Million Bikes Podcasts.”(THIS EPISODE WAS CREATED IN 3 HOURS!!)I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.We cover:How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he's using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you're running a business10 reasons to start a podcast for your businessBuild your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys' table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you're a business owner still on the fence about starting a podcast — this is your sign.
Send us a textDr. Andrew Ciccolini decided to serve in the military as a veterinarian, and he shares what that was like – both the challenges and advantages. But what continues to be a heart thread in Dr. Andrew's life is the impact of caring for a medically complex child, little Ethan. To build a supportive community during that time, Dr. Andrew developed a well-known Instagram following under the name @Okay_Vet. We also discuss Dr. Andrew's involvement in supporting telehealth programs to support the war in Ukraine as well as current projects like Serenity Vet, a relief platform aimed at providing innovative solutions to relief work. Our conversation highlights the importance of understanding and handling grief while balancing a demanding veterinary career. This is an underdiscussed topic, so I'm glad to share Dr. Andrew's important story. Resources:Serenity Vet (relief vet platform) websiteIG: Okay_VetReady, Vet, Go is a 7-month cohort veterinarian mentorship program with live mentorship, community, and real-world skills to help you grow your confidence. It's perfect for early-career vets and anyone transitioning into small animal practice, but anyone is welcome to join. New cohorts start in July and October. Enroll at https://readyvetgo.co/ Use code SPRINKLE for a 10% discount on enrollment!Support the showMore Vet Life Reimagined?
"So those bastards bumped the bridge down so that nobody could use it, and the locals got pissed off at that 'cause they enjoyed having a bridge. So they rebuilt it."This trip was one of the most fun and immersive ones we've recorded so far. Pai has this laid-back charm and unexpected beauty that really took us by surprise.Adrie and I take you along as we explore some of Pai's must-see spots — and wow, what a day. We started with the National Park Hot Springs, where the water gets hot enough to boil eggs (or a human, seriously). Then we checked out the WWII Memorial Bridge (Nara Bridge), which has a surprisingly cool history behind it. After that, we made our way across the Bamboo Bridge, a nearly 1-kilometer-long structure built for the ‘Gram, complete with swings, hearts, and even a ladder to nowhere. Finally, we wrapped things up at the breathtaking — and slightly terrifying — Pai Canyon for sunset. It was beautiful, hilarious, a bit slippery, and definitely memorable. If you're heading to Pai or just want to know what it's really like, this one's for you.Key TakeawaysPai Hot Springs are natural and beautiful, but can be dangerous — always check temperatures and wear grippy shoes.Respect local customs — the hot springs are used by locals, so be clean and mindful (no peeing, no weed, no booze!).Tha Pai Memorial Bridge has a rich WWII history — rebuilt multiple times and now a perfect selfie stop.Bamboo Bridge is a modern tourist gem, filled with photo ops — hearts, swings, and “ladder to nowhere” included.Pai Canyon offers stunning views, but be prepared for narrow paths, sheer drops, and zero handrails — not for the faint-hearted.Chapters & Timestamps[00:02:00] Cultural Tips + Slippery Rocks Lo"Send me a message!"7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!Rabbit Hole Irish Sports Bar - Check out their new location on Tran Nao with the best views in the city over Landmark 81! Try Descript for free here!Support the show
Hello Lovelies, You can find an AI-generated transcript here via Descript. To connect with Elizabeth, find her Substack here. https://creatrixexperience.substack.com/ The Creatrix Experience Podcast is here via Substack. You can also find it on Spotify here. *** We would love to hear your thoughts or questions on this episode via SpeakPipe: https://www.speakpipe.com/SomaticWisdomLoveNotes To show your gratitude for this show, you can make a one-time gift to support Somatic Wisdom with this link. To become a Sustaining Honor Roll contributor to help us keep bringing you conversations and content that support Your Somatic Wisdom please use this link. Thank you! Your generosity is greatly appreciated! *** Podcast editing and production by: Laura Pritchard Music credit: https://www.melodyloops.com/composers/dpmusic/ Cover art credit: https://www.natalyakolosowsky.com/ Cover template creation by Briana Knight Sagucio
In this episode of the Grad School Femtoring Podcast, I address the common struggles many of us face with starting and ending our workday effectively. I discuss the importance of transitions to move from work mode to rest mode and vice versa. Drawing from a recent coaching session, I share practical opening and closing rituals that can enhance your productivity and work-life balance. You'll learn strategies like journaling, reviewing your tasks, and incorporating movement to smoothly transition into and out of your workday. Listen in to find one ritual that you can implement today to improve your daily transitions. If you liked what you heard, you must also listen to episode 285 on rituals to help you boost your focus. And you'll also enjoy my free Sustainable Productivity Playbook. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. You can sign up for Office Hours with Dra. Yvette for quick coaching here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. Interested in sponsoring the podcast? Download my podcast media kit for sponsorship opportunities or access episode transcripts on my website: https://gradschoolfemtoring.com/podcast/ This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
If you're like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and the questions were created via ChatGPT.We thought this was SUPER interesting and very fun to see what things stood out to the artificial intelligence we spend time interacting with daily.***
In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have worked for me in 2025. I'm pulling back the curtain on my own strategy for Molly Knuth Media, revealing what's working, what I've let go of, and how you can apply these lessons to your own business. Whether you're in year one or year nine, this episode will help you rethink your approach and give you full permission to market in a way that feels good, grounded, and effective. Here's what we cover: Why 2025 has been a pivotal year for shifts in life, leadership, and marketing The importance of understanding the season of your business The best marketing moves I made this year (and what I quit doing) How to use AI (like ChatGPT!) the right way Why I'm doubling down on podcasting, email, and in-person connection What it means to lead ambitious women through authenticity, not algorithms Key Takeaways: Put your time, energy, and dollars where it makes the most sense for your goals. Let go of outdated rules — especially on social media. Use tools like AI to save time and start strong, not to replace your voice. Know what season your business is in so you can market accordingly. You don't need to be everywhere — just where it matters. Resources Mentioned: Founder's Field Notes email series Descript for podcast and video content ChatGPT and other AI tools for creative kickstarts Action Steps for Listeners: Audit your current marketing strategy: What's working? What's not? Identify what feels aligned and sustainable Give yourself permission to evolve Ready to reimagine your marketing? Tune in now and let's build something that feels really good. Sponsor Shoutout: Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.
"I think the Scottish accent's been voted one of the sexiest, but it's also, some of them, one of the most disgusting" - CraigThis bonus episode was a hilarious trip down memory lane. Craig and I just let loose with our Scottish accents, sharing stories about growing up in Glasgow that we've never really talked about on the main show. The cultural differences, the misunderstandings with Americans, and the unique character of Glasgow compared to the rest of Scotland - it all came pouring out in our natural voices. I think listeners will get a real kick out of hearing us in our element, not holding back on the Scottish slang and experiences that shaped us before we moved abroad. It's raw, it's authentic, and it's Glasgow through and through.What's fascinating is how our identities are still so tied to Scotland even though we've both been away for decades. The way we slip in and out of our accents, the experiences that only make sense to other Scots - it's like carrying a piece of home with you that never quite fades, even when you have no plans to move back. This episode really captures that weird space of being proudly Scottish while also acknowledging why we chose to build our lives elsewhere.Key Takeaways: - The difficulties of being understood with a Scottish accent in America and how Niall had to adapt his speech to be understood- How Americans have particular difficulty understanding Scottish accents, especially with words like "bottle of water" - Discussion of Scottish comedy (Kevin Bridges, Still Game) and how specific cultural references don't translat"Send me a message!"7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!Rabbit Hole Irish Sports Bar - Check out their new location on Tran Nao with the best views in the city over Landmark 81! The Podcast Launch LabThe Podcast Makeover Try Descript for free here!Support the show
Special Guest Nadja Fromm www.fromm-consulting.com In this episode of The Podcast Profits Unleashed, I sit down with Nadja Fromm, a seasoned marketing coach and former global brand strategist for household names like Colgate, Kraft Heinz, and Weber. Nadja shares her powerful journey from corporate burnout to building her own business where she helps driven misfits and corporate escapees launch bold, profitable startups. We unpack the real reasons so many startups never get off the ground—and it's not lack of passion. It's the absence of strategy. Nadja breaks down her signature three-step process that every aspiring entrepreneur needs: ✅ Define Your Ideal Client Profile (ICP) – Know exactly who you're serving, their urgent problems, and whether they can invest in your solution. ✅ Craft a Clear & Irresistible Offer – Tailor your product or service so that it speaks directly to your dream client. ✅ Develop Messaging That Converts – Communicate in a way that makes your ideal client say, “Finally, someone gets me.” I couldn't help but relate—if only I had this clarity when I was starting out, I would've saved myself a lot of time (and headaches!). We also tackled one of the biggest entrepreneurial traps: perfectionism disguised as procrastination. Nadja reminds us that action beats perfection every time. Stop waiting to feel "ready." You don't need to master every business function. Just focus on your zone of genius and bring in expert help where needed. The most powerful insight? Shifting from employee mindset to entrepreneur mindset. In corporate life, we're trained to wait for permission. But in entrepreneurship, no one's coming. It's up to us to trust our gut and take the leap. If you're tired of the Monday-to-Friday misery loop and know you're made for more, Nadja's message is your wake-up call.
On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today. There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance Things You'll Learn In This Episode How to turn a handwritten note into an infographic We used to need graphic designers for things like infographics. Can we do it on our own now? The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time? The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video? Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com. About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
We are hard at work on season 3, we'll be back soon with more episodes. For now enjoy this conversation with Michele and Jake from LoveLustFear. ___ Brittani Ard, host of You Probably Think This Story's About You, joins Jake and Michele on lovelustfridays for a raw and thoughtful conversation about trauma, relationships, and the emotional weight of storytelling. She opens up about her transition from a career in architecture to podcasting, and the lessons she's learned along the way. The discussion dives into the complexities of dating in midlife—particularly for strong, independent women—touching on breakups, emotional boundaries, and the process of unintentionally emasculating men. Brit also reflects on how independence can sometimes hinder connection, and why taking small, intentional steps back into the dating world can be so valuable.Please Visit Our Sponsors!Ready to start your own podcast? Descript instantly converts your audio files into text documents—just like editing in Google Docs or Microsoft Word. It's the tool we rely on for Lovelust Fridays to keep everything running smoothly. Click here to try it for free!https://get.descript.com/pepqx4ars509 Learn more about your ad choices. Visit podcastchoices.com/adchoices
“You don't know where one conversation is gonna take you. So have it.” — Greg WassermanI absolutely loved this conversation with Greg Wasserman — it's one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you've ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.Key Talking Points- Your podcast isn't about going viral; it's about connecting with your niche and creating value.- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.- Unless you're a media company, sponsorships are more work than they're worth. Focus on impact instead.- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.Chapters and Timestamps03:00: Why podcasting isn't about becoming a superstar or going viral06:30: The lawyer story — using a podcast as a business development tool09:00: Building trust and marketing others through podcasting13:35: The fishing podcast example — how niche can drive connection18:00: Real-world ROI from a single podcast episode21:00: Why sponsorships aren't the right goal for most podcasters28:30: Podcasting vs. traditional marketing (like expos and booths)Send us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
Send us a textFrom NAVLE to Career Transitions: Succeed in Veterinary Medicine with Mental Performance CoachingIn this episode of Vet Life Reimagined, host Dr. Megan Sprinkle speaks with Ryan Smith, a mental performance coach who specializes in helping veterinary professionals overcome anxiety and performance challenges. Ryan shares insights on why veterinarians struggle with high-stakes exams like the NAVLE, how the body's threat response can hinder performance, and practical strategies for managing career transitions such as selling a practice. Ryan draws from his extensive experience coaching high-achieving executives and elite athletes, offering valuable tools to deal with test anxiety and improve mental resilience. The conversation also explores how building a support network comprising different types of people can aid professional growth. This episode is a must-listen for anyone in the veterinary field facing high-pressure situations.Resources:Episode on YouTubeVeterinarian Coaching WebsiteVeterinarian Coaching on InstagramVeterinarian Coaching on FacebookSupport the showMore Vet Life Reimagined?
Is AI A Writing Digital Revolution or Deal With The Devil?In this podcast, hosts Alex Simmons and Chris Ryan dig into the hotly debated role of AI in the creative process. From using tools like ChatGPT and Descript for research and editing, to the ethical gray areas of letting AI generate content, the conversation gets candid—and sometimes contentious—about where writers should draw the line.Alex shares his hands-on experiments using AI to streamline podcast production and spark social media posts, while Chris raises critical questions about authenticity and artistic integrity. Together, they weigh the practical benefits of AI—think saving time on editing and organizing content—against deeper concerns of originality, creative voice, and fairness. Whether you're an AI disciple, skeptic, or curious about digital tools, this episode offers thoughtful insights and real-world examples to help you decide how (or if) AI fits into your writing practice. Seeking answers to these questions is so crucial that Alex and Chris invite you, the listener, to weigh in on your position in this rapidly evolving conversation. Express your opinions in the comments or take a quick poll.Now grab a seat—and maybe your own pitchfork—and join the debate as we navigate the opportunities and pitfalls of AI for writers, always with an eye toward telling the damn story.Have any questions, comments, or suggestions?Then please leave them in the Comments Section.Write: TTDSOnAir@gmail.comAnd follow us on ...@Tell The Damn Story www.TellTheDamnStory.comwww.Facebook.com/Tell The Damn Story TTDSonYouTubeIf you're enjoying these episodes, take a moment to help wet our whistle and click on the link to ... Buy Me A Coffee!
In this special extra episode of A Vietnam Podcast, I take you through a day filled with various adventures. Starting with a cold sunrise bike ride where the stunning beauty of the dawn was well worth the early wake-up. Then, I recount our challenging yet exhilarating hike to a waterfall, where we navigated through icy waters and tricky paths. Along the way, I share some interesting local quirks, such as the abundance of weed shops and Friday laundry closures. We opted to skip a wild tubing event due to our 'mature' age and instead enjoyed a fun, albeit slightly murky, poolside hangout. Join us on this journey and get a glimpse of the highs and lows of our travels.00:00 Introduction to the Extra Episode00:26 Exploring the Pool and Surroundings01:07 Sunrise Adventure03:54 Waterfall Hike Challenges08:14 Poolside Relaxation and Tipsy Tubing09:48 Sunset Bar and Local Discoveries11:36 Reflections on Pai13:46 Conclusion and Next Episode Teaser"Send me a message!"7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!Rabbit Hole Irish Sports Bar - Check out their new location on Tran Nao with the best views in the city over Landmark 81! Try Descript for free here!Support the show
In this episode of the Grad School Femtoring podcast, I discuss the financial challenges that first-gen, BIPOC, and low-income graduate students often face, particularly those who find themselves unable to graduate because they owe money to their university. I share strategies on how to become a “squeaky wheel” to access discretionary or emergency funds, highlight the importance of building a support network, and advocate for policy changes within institutions. Additionally, I provide a checklist of questions to help you anticipate and plan for financial costs, ensuring you are well-prepared by the time you graduate. If you liked what you heard, you must also listen to episode 267 on the hidden costs of finishing grad school. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. You can sign up for Office Hours with Dra. Yvette for quick coaching here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. Interested in sponsoring the podcast? Download my podcast media kit for sponsorship opportunities or access episode transcripts on my website: https://gradschoolfemtoring.com/podcast/ This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
As biological technologies continue to advance, many growers are exploring how best to integrate them into their farming operations. Nevada Smith, Head of Marketing North America, and Robert Blundell, Research Plant Pathologist, both with Pro Farm Group, highlight the role of biological pesticides and biofertilizers in sustainable winegrowing. Biological pesticides, derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes, play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality. Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. Biofertilizers, which enhance plant health and resilience to abiotic stresses, are another key tool for sustainable viticulture. Nevada and Robert discuss the growing importance of these technologies in improving soil health and supporting long-term agricultural productivity. Resources: REGISTER: 5/9/25 Biochar Field Day 117: Grapevine Mildew Control with UV Light 123: What is Happening in Biologicals for Pest Management and Plant Health 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot Healthy Soils Playlist Integrated Pest Management (IPM) Principles ProFarm What are Biopesticides? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: As biological technologies continue to advance, many growers are exploring how to best integrate them into their farming operations. [00:00:13] Welcome to Sustainable Wine, growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. [00:00:23] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP certified Vineyard in the first ever SIP certified winery speaks with Nevada Smith Head of Marketing North America and Robert Blundell research plant pathologist, both with Pro Farm Group. Together, they highlight the role of biological pesticides and bio fertilizers in sustainable wine. Growing [00:00:49] biological pesticides are derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes. They play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality [00:01:04] Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. [00:01:13] Bio fertilizers, which enhance plant health and resilience to abiotic stresses are another key tool for sustainable viticulture, Nevada and Robert discussed the growing importance of these technologies and improving soil health and supporting long-term agricultural productivity. [00:01:30] If you're gonna be in Paso Robles, California on May 9th, 2025. Join us at Niner Wine Estates for a Biochar Field day. This interactive morning features live demonstrations and expert discussions on the benefits of biochar for soil health and sustainable farming. Learn how to integrate biochar into your farming operations through practical insights and hands-on experiences. Go to vineyard team.org/events or look for the link in the show notes to get registered. [00:02:00] Now let's listen in. [00:02:05] Craig Macmillan: My guest today are Nevada Smith. He is Head of Marketing North America and Robert Blundell, who's a research plant pathologist, both with Pro Farm Group. Thank you for being on the podcast [00:02:15] Rob Blundell: Thank you, Craig. [00:02:16] Nevada Smith: Thank you. [00:02:18] Craig Macmillan: Today we're gonna be talking about bio pesticides and we might as well start with the the basics. What is a biological pesticide? Robert, why don't you start? [00:02:26] Rob Blundell: Yeah, that's a good question, Craig. And and you know, honestly, it's. So when I first was kind of thinking about this, it's not as simple explanation as you might think. It's a constantly kind of evolving term and depending on who you are asking, you can get a, a very different answer. And it's, it's really kind of this large umbrella term. [00:02:42] . It's kind of a microbially based product or natural product typically derived from a plant, fungi, bacteria, nematode, you know. That pretty much has the ability to inhibit or delay the growth or, you know, cause the death of a pest. [00:02:56] And you know, with the term biological pesticide, pesticide being extremely broad whether it's, you know, insect, fungi, even rodent, you know, rodent sides, things like that. So yeah, again, it's a very broad term and different, different grooves, different commodities are gonna kind of have their own explanation. [00:03:09] Even the EU has a different, I think definition versus the EPA as well. So it's an evolving, evolving term. [00:03:15] Craig Macmillan: What about you, Nevada? Do you have anything to add to that? [00:03:17] Nevada Smith: I'm kind of with Robert, it's almost like sustainability. What does that mean? It means to me, I get to keep farming every year. But I think for everyone else it might have different definitions. And I think basically the, the premise is, is it's biologically based. It's based on a living organism, something that we can repeat, regrow, and, you know, the societal part of it, bio pesticide, it means it's acting or killing or helping mitigate pest. For proform have a biologically based strategy. And so we, that's what we deliver is those type of tools. [00:03:50] Craig Macmillan: One of the major pets on grapes is powdery mildew. Around the globe. Probably the major pest overall, I would say fungal disease. I have been seeing a lot of increase in the use of bio pesticides specifically for powdery mildew, some in organic systems, some in more traditional sustainability oriented systems. [00:04:09] What kind of mechanisms are there out there in the biological world for managing powdery mildew and how does that, how do they work? Nevada, do you wanna start? [00:04:18] Nevada Smith: Yeah, so for biological pesticides, there's sort of different categories and I'll even. Even throwing some sort of organic pesticides as well into this whole mix. I think as a grower or a wine processor, you have a choice and it's like, either I'm going conventional, I'm looking to maximize my value proposition on my vineyard or my process my wines. And so one of the ways we really think about this is how do you integrate bio pesticides into the overall spray for bio mildew, like our winemaker at our place they always say, Hey, if it's more than 3% power mildew it's a no go. It's a bad day for us. And so for us to take the risk on our farm. For a biologicial pesticide, we had to have some data to really get us excited about it. [00:05:02] Overall, we wanna see performance. We need to see at least seven to 10 days. And I think that's maybe the biggest challenge a powerdy mildew issue is depending on what sort of climate and what variety of grapes you're growing is how long does it take me to get across the vineyard? [00:05:17] It's really what it comes down to. [00:05:18] And you know, maybe from a pathology point of view, Robert has some perspective. [00:05:24] Rob Blundell: The way we want to kind of think about powdery mildew is it's, you know, it's, it's always gonna be there. It's gonna be present. And biologicals, when used in the right way, can be a fantastic you know, tool in the arsenal. For, for growers or farmers against a deadly pathogen like this. [00:05:38] Growers really need to kind of consider the goal of using a biological, because there's so many different mechanisms of action of a biological, I mean, it can be live, it can be live, it can be the, you know, the spent fermentation product of a biological, which is gonna work very differently versus an actual liable organism you're gonna put in your field. [00:05:53] So kind of having a clear mindset from the, from the start is gonna be crucial to knowing. What kind of biological do you use? And also importantly, kind of when to use it as well. Because you can have drastically different outcomes based on like the time of your, you know, the time of venue production and then, and then the time of the season as well. [00:06:09] But yes yeah, ultimately there's broad, broad mechanism of actions. So if we're putting something on there live you know, you know, with something like powder mildew, this, pathogen functions because it attaches onto leaves. So we have these overwintering structures called cassia. [00:06:24] So these are basically the dormant structures that are gonna help powerdy mildew, survive. That's why it's been around for so long. That's why it's, it comes back every year. So it basically shuts down, it's fungal mycelium into these dormant hard structures. And then every year it basically reawakens around spring when we get the rainfall. [00:06:39] So we're gonna get ASCO spores. These are specialized spore structures within that kind of dormant structure. They get released out. So, you know, with the, with the weather coming in this week, that's gonna be, huge out there right now. So we're gonna get the release of those spores. [00:06:51] They're gonna land on that leaf. So really that's kind of our prime target of having protection is when they're gonna be landing and then adhesing to that leaf. So with something like a biological, if we can get that onto that leaf and then, you know, that's kind of our line of defense really. We want to be setting like a line of defense early in the season. [00:07:08] Know we have a product regalia. So that gets on there. It has these antimicrobial compounds, which the first point of contact is gonna. Prevent you know, it's gonna help mitigate that interaction between the leaf and the pathogen acts as kind of that medium layer. And then it's also gonna boost the plant's natural defense. [00:07:24] So how powdery mildew you kind of functions it. Once it gets on that leaf, it has a very specialized structure. Call it, they would call it a whole story or an appium, depending on where you are in the world and specialized structure that will kind of get through that cell wall, under that cell membrane and then sucks out the nutrients from the leaf so we can get a biological on the early to boost that plant defense, boost those, you know, defense fight hormone pathways. [00:07:46] We're gonna kind of mitigate that as a an initial point of contact. And then hopefully that's gonna set us off for a you know, a good season after that. But the time, yeah, the timing is definitely crucial. [00:07:55] Nevada Smith: I think to add to Robert's point is really to start your season off right and clean. So that's why as growers or as winemakers, you choose to use some sulfur to kind of mitigate, which is not necessarily a bio pesticide, but it could be organic, you know, depending on what your source of there. But those tools to me, are foundational for getting a clean start if you start bad, and it's gonna be a hell of a year all year long. [00:08:20] And I think that's the biggest challenge of bio pesticide uses overall is. Where do they fit, what growers they fit in? And it's not a solution for all, for sure. I mean, if you're growing Chardonnay or Pinot Noir on the Sonoma Coast in a foggy bank off of Bodega Bay, tough times, you know? But if you're in Pastor Robles, maybe in the Napa Valley in the valley where it's a little bit drier, you go in cab. Issue. You probably can integrate a nice bio pesticide program into it, and I think that's the secret. [00:08:58] Craig Macmillan: You mentioned regalia. What is the actual ingredient in regalia? What does it come from? [00:09:03] Rob Blundell: Yeah, so for Regalia the active ingredient comes from giant knotweed, so Ray Nectria. So that's a giant knotweed extract essentially that's been procured and then optimized in r and d and then applied typically as a folia spray for, for grape vines. [00:09:17] Craig Macmillan: And then the plant reacts to that, and that's what increases the plant defense mechanism. [00:09:22] Rob Blundell: Yeah, yeah, pretty much. There's kind of a few, few tiers of how, you know, Regilia kind of functions. So yeah, so we do that kind of initial application pretty much as soon as you, you have any green tissue, you know, really that's a great time to kind of get that on there. And then so the plant is gonna respond to that so typically a plant, defence pathway. [00:09:39] We have salicylic acid, so that is a key phyto hormones. So phyto hormones are kind of the driving force behind the plant defense. And this is very, you know, this is typical for all kind of pathogens, all kind of crops really. So you're gonna have a pathogen interact and we'll have its initial interaction with a plant. [00:09:55] And then you're gonna get this initial, like, response straight away from a plan. It's gonna be, Hey, I, my defenses are up. I, I sense this as a foreign agent. Basically I need to, you know, protect myself. So you get this upregulation of fighter hormones. They're very regulated. Pathways that then have these cascading effects to ultimately kind of therefore have longer term defense. [00:10:14] So you have an upregulation of fighter hormones. This is gonna signal to the plant that, Hey, I need to strengthen my cell walls, for example. So I'm gonna send more liening cell lignin being a crucial component a cell. wall . That's something we see upregulated as a result of regalia. So we get that increase in phyto hormones, we'll get lignin sent to the cell wall. [00:10:32] We get an increase in antioxidants as well to kinda help break down the pathogen as well. Limiteds effects we get polyphenols various other kind of antimicrobials as a result. So we have kind of direct effects, but then crucially with regalia, so we're gonna have the plant initially respond to its application, and then when the pathogen does. [00:10:50] Come around for a, an attack. That plan already kind of is, is heightened its responses, it's ready for it, so it's gonna be a faster kind of response time and therefore what we kind of consider more of a, a longer term defense response. [00:11:02] Craig Macmillan: Are there other modes of action, perhaps ones that are live? [00:11:05] Nevada Smith: Yeah. And that, I think that's a great point. Is there, you know, the, the bacillus category has been a big category the last dozen years or so. And this could be anything waiting from a bacillus subtles to bacillus Emli. There's other bacilli out there too. And I think they're more of an integrated approach. [00:11:22] So I conventional our farm vineyards. We're gonna just rotate it in there. So just like if you're straight organic or you're straight bio pesticide, it'd be a regalia, as an example, rotated with a bacillus product. We happen to have one as well, a very nice one called Sargus. But there's other great solutions out there in the marketplace today. There's other living organisms as well. There's some products in the Streptomyces categories as well. They're used in grow rotation, but I think to me as a grower and as a winemaker myself. I'm just looking for integration, IPM strategy all the way along. And depend on how, what your guard rails are for farming that would dictate what your options are overall. [00:12:07] Craig Macmillan: So, , to you, Robert, , how do these actually work? Like bacillus subtilis and things? [00:12:11] How do they actually either prevent or treat powdery mildew in grape. [00:12:15] Rob Blundell: Yeah, good question. So for Bacillus with Star in particular so we're actually not looking to treat powdery mildew kind of outright with this product itself. That's more where regalia is gonna come as a benefit. So actually Bacillus is great for something like botrytis in grapes. So, and this is really, really where we can kind of combine regalia and stargus together for a very effective program. [00:12:34] Kind of a one-two punch. So we, you have a live bacillus product. So we have spores that are gonna colonize a surface. So whether that's being the soil, you know, microbia the leaves or the berries, and with botrytis infecting berries causing damage, necrotic lesions in those berries, that's where something like stargus , a bacillus product can be applied to those berries to effectively colonize it. [00:12:55] And again, kind of creating like a nice. Kind of shield essentially from pretty much all fungal pathogens work the same. They have to attach, then they have to penetrate to essentially, hold on. So if we can kind of form a physical, kind of physical barrier, that's gonna be great. So for a lot of the Bacillus products they produce a suite of antimicrobials. [00:13:13] So star for our company we have a suite of antimicrobials that produces, so we have things like Itur, Phin, these are all really good antimicrobials. They're gonna have a direct effect on it. So those spores will be able to, you know, colonize the berry, for example, and then help Yeah. Prevent prevent powerdy mildew So you have this live culture essentially that's on the grapes and it's producing compounds, and that's where the, the antimicrobial comes in or the antifungal comes in. [00:13:40] Nevada Smith: Yes. And. [00:13:47] So there's two registrations from an EPA standpoint. There's the live bacteria count, which people are familiar with from back in the day when there was bts, right cells ths for worm protection. And so we measure the CFUs, which is a colony forming unit. So the bacteria, and there's a minimum threshold that we have for our product as well as anybody else that registers their bacteria. Just sort of a quality control thing for the grower to know this is the level we produce. What we. Seeing the production for our solution is really around the chemical compounds being created in the fermentation process, this lipopeptides cycle. And so that's what's important to know that there's some differentiation. [00:14:25] And I always use the example, I'm a huge basketball fan and you know, there's a difference between Michael Jordan and myself. I'm not at his level. And so not all bacilli are created equal, but they all do have some performance values for them. And obviously, you know, the more you can look into science and whether it be uc, extension and the Gubler Eskalen models and local trial researchers will give you the value proposition each of these products brings to you. [00:14:50] Craig Macmillan: Now, this is something that I, I don't think I've heard before and I wanna make sure that I heard it correctly. So, some of the protection is actually coming from things that are being produced during the fermentation production of the bacteria themselves. And so these are side things. And then that makes it into the final product. [00:15:05] Nevada Smith: Yeah, that's actually the most important thing on foliar. So holistically for bacillus, and this is a very broad brush here unless you're in a tropical environment like bananas in. Columbia or Costa Rica, you're not growing more spores on the leaf surface. You might have that happen a little bit depending on sort of your micro environments. What you really want is coverage and then that eradicates. [00:15:29] The way that the the bacillus really works, it really pokes holes into the cell wall of power mildew. So that's, and it just kinda leaks out and dies. And so it's botrytis , and or powder mildew. That's the major effects that it has on these pest diseases. [00:15:43] But in those rare examples, I'll tell you, we've seen some results of our products being used in crops and tropical environments. If it can grow, it's creating more value. Now let's talk about something different. You put bacillus. Sargus into the ground in a soil treatment. It has tremendous effects on colonizing around the roots. [00:16:01] And so that's where bacillus is actually known in its natural environment into the soil profile. So that's where we really see that the one two value. Now, that's not what we're using it for in grapes. Grapes, is for foliar control of. And mild diseases. But we have many other crops that we use bacillus for like corn, for root management and prolification around the diseases down there. [00:16:27] Craig Macmillan: Do you have anything to add to that, Robert? [00:16:29] Rob Blundell: Yeah, so that's, yeah, excellent points from Nevada. So yeah, kind, kind of getting, talking about how we can use bacillus, you know, actually to go into the soil. So something like nematodes, you know, that's, that's a huge issue in grapes always has been. It's where we have, you know, root stocks engineered over the years to have, you know, nematode resistant root stocks. [00:16:43] Again, not, not kind of the primary purpose of what we'd be looking to use stargus, and vineyards, but again, having a soil colonizer is fantastic. You know, a lot of the. The majority of diseases, especially in like the row crops, they're coming from the below ground. You know, you've got the pythium and lettuce. [00:16:57] You've got like sclero, things like that, huge kind of soil-borne pathogens. So again, having something that you can add to the soil, you know, the soil already has its own fantastic suite of, naturally present. You know, bacteria, fungi, that's, you know, like Nevada said, that's what we got ab baus from, stargus from. [00:17:12] So we're just kind of adding to that to kind of help boost the fight. And we can always kind of think of the interaction between pathogens and plants as kind of this arms race. There's a ways, you know, the pathogen kind of gets ahead by evolving slightly, and then you have the ho response from the plant and then the, the microbiome as well. [00:17:27] So we're just trying to kind of tip the scales and our balance is how a good way to kind of think of biologicals as well. And I think as you were mentioning, kind of the, the fermentation process, and that's where we get our microbials from. [00:17:37] Every microbe has primary metabolites. That's what's key to basically the survival of a microbe. But then we have secondary metabolites, and these are very highly specialized products that get produced. For bacillus, during that fermentation process, this is a, you know, these are unique metabolites. You know, metabolites are produced by the majority of. Micros, but the in particular can produce these like fantastic suite of very unique metabolites. So that's where the, a non-life product kind of comes into itself as well. By us able to understand what are those metabolites we're producing same fermentation, can we optimize those? And then do we, do we even need a live product as a result of that? [00:18:12] Craig Macmillan: Um, it sounds like this could have a really dramatic impact or role in fungicide resistance management. I. What is that role? Or are we talking about going over completely to biological for a program or are we including in a rotation with other materials? What about organic growing where we have a, a little smaller suite of things that we can use? [00:18:35] Nevada Smith: , I'll start with that if you don't mind. [00:18:36] I think it's a great question and where I see it fitting is most synthetic pesticides for disease control are really affecting the mitochondria on the inside of the dupo. And where I see it fitting is the sort of one, two, I would say contact plus systemic. That's an a de-risk, your resistance management issues. But B, increase the likelihood that those products work better and longer. [00:19:02] So today we position a product like Sargus other bacillus products in the marketplace to be in combination with a. SDHI chemistry, like Luna would be an example of that, or Pristine. We would see those integrated in the cycle of sprays, which is, it's very similar to why you use sulfur with those products as well. [00:19:23] But I think, you know, as a winemaker, I want less sulfur my crop as possible, but obviously I want, as a farmer too, I want it to be clean as can be. So it's kind of this yin and yang overall. [00:19:33] But for resistance management, I think you have to really think about the whole approach. And once again, back guardrails. Of what your restrictions are for you as a farmer and maybe the winemaker working together with them. How do you really get to the. And, you know, I, it's kind of a joke too, but we talked about earlier the word sustainability be very broad. Stroke. Well, I'm wanna farm into the future years. I wanna have that vineyard for a hundred years and not to replant it. So I'm really trying to keep as clean as possible all the time, especially for the over wintering stuff. And so to me early often protection, control contact plus systemic is the approach that we take at our farm as well. [00:20:10] Craig Macmillan: When we say earlier, are we talking bud break, two inches, four leaves? [00:20:15] Nevada Smith: For powder. Yeah. But then we could debate, you know, on these opsis issues and can cane issues. [00:20:24] Craig Macmillan: When would I wanna put on a bacillus? [00:20:27] Nevada Smith: I would start with a sulfur spray about bud break here, and then kind of rotate back into the bloom time for the first bloom spray, about 50% bloom, more or less. I kind of time it too, and if it's a little later, I'm okay with that. That would be the major time where I get the first shots on and that we, I would start with regalia, for example, just because it's a different mode of action. And then I'd come back with the bacillus here about seven to 10 days later. [00:20:51] Craig Macmillan: And would you then include synthetic materials as well, I'm assuming. [00:20:55] Nevada Smith: Yeah, on our farm we would typically our biggest issue is getting across the, the vineyard. And so we're looking to start off with a synthetic material first, just so we can get a nice, well, sulfur first, sorry. That probably like A-S-D-H-I chemistry. And then I'd start to think about how can I integrate my approaches to, being softer chemistry based through the rest of the season. [00:21:17] Craig Macmillan: Does that make sense to you, Robert? [00:21:19] Rob Blundell: Yes. And actually I'm just gonna jump back a little bit in our conversation. I just add a few more details kind of on this approach as well. So yeah, a little bit earlier, I kinda mentioned this arms race between the pathogen and the host and, you know, the available treatments that we have and really kind of a huge benefit of. Adding a biological, say, into your conventional program or just introducing more biologicals in general for your, your fungicides is you know, as, as Nata was saying, you know, a lot of the conventional chemistry is targeted in that mitochondria. It's a very specialized kind of function. It's there, it does a great job when it works well, but then. [00:21:51] We get pathogen resistance, obviously. So there's kind of two types of resistance. You get qualitative resistance and quantitative. So qualitative is when there is a kind of sudden or abrupt loss in the ability of say, a fungicide to work. And then you have quantitative where it's kind of more of a gradual decline in effectiveness. [00:22:08] And then you get kind of these varying levels of fungicide sensitivity versus that qualitative where you're having either resistant or a sensitive is isolate. And this. It's great. We're talking about grapes and powerdy mildew, 'cause this is one of like, this is like the classic textbook example. We kind of get taught in pathology about this because powerdy mildew, it has these really quick cycling times, produces a number of generations per season, very easily dispersed. [00:22:28] So this is such a high risk kind of category for this fungicide resistance. So again, if we have just a whole range of availabilities in terms of different fungicide options, you know, chemistry, soft chemistry, biologicals various other options, we're just kind of increasing our chances of really. Just well, and one not having any pathogen resistance. [00:22:49] Because again, as soon as you have that, then you have you, you really lose your options for your chemistries. So again, just, you know, introducing a few biologicals here and there, especially for, you know, grapes on the West coast, which is the amount of sprays we're having to do in other states where you have less sprays, you can kind of get away with kind of not considering your approach a little bit more. [00:23:05] You don't have to kind of. Do your frack checks as much because maybe you're only doing one or two sprays. But here we have to be very, very concerned with our, you know, what products we're using and then at what timing they're using. So again, just having a biological to really kind of take the pressure off some of those chemistries is a, is a huge a huge, valuable source of preserving the life of your chemistry. [00:23:23] And then have, like Nevada said, you know, having sustainable wines for the years to come. [00:23:28] Craig Macmillan: Actually, that made me think of something. Is there a risk of resistance being developed to biological strategies? [00:23:38] Rob Blundell: Yeah, that's, that's a really good question. So yes. [00:23:41] It's kind of a newer question. Yeah. So again, with a lot of these chemistries being very, very site specific function, all you have to do is have a very small mutation in your, say, powerdy mildew, to overcome that. And typically with biologicals, the typically, I say typically the mode of action is a little bit more broad. [00:23:57] So very rarely are you gonna have an extremely like. , so like a lot of the chemistries buy into certain receptors that their job that do that really well. Biologicals don't tend to do that as much. They're more of a broad spectrum. That's why we see a, like for our fungicides, we see a range of control against a lot of different, you know, powerd mildew, we've got ascomiscies,, Presidio, my seeds, they pretty much do well across a range because they are more broad spectrum. [00:24:19] Not to say that in time we're gonna start to see a decline. It's, you know, again, it's kind of really how we consider using them. And we. Whether we wanna like, fully rely on them or hey, that's, let's, let's use more of a, a combined approach. So again, we just really make that sustainable as well. [00:24:33] So kind of to answer your question definitely it comes with risk but kind of inherently due to the more broad spectrum nature of biologicals, we're not too worried about the kind of resistance that we've seen developed as a result of c chemistries in that very, very specific function of a chemistry. [00:24:48] Craig Macmillan: That makes a lot of sense. I know that you had mentioned you're farming in a more traditional fashion, Nevada, but your products, and obviously I know some folks in the organic area. What role do biologicals play in an organic fungicide program? Nevada? [00:25:03] Nevada Smith: I think it's definitely at the core of your foundation of seeing how you are gonna approach powerdy, mildew and botrytus. Is it a typical, you know, seven spray system, which I'd say it's kind of typical for the northern coast markets or the coastal range. Or if you're in the valley floor are you more in that three to five applications for bio pesticides and, and what timing and how you're approaching those things are critical overall to assessing those on the organic. [00:25:30] You don't have to be just organic. You could be, from a theoretical point of view, you can just choose to be this type of farmer, which is, I want to choose softer chemistries. And I think that's the mixed bag that we deal with with customers, a crop and the crop advisors out there. [00:25:44] Rob Blundell: Yeah, and I was gonna say just to kinda add to that as well. So again, regardless whether you're doing organic or chemistry or biologicals, you know. Really key as well. Foundation is just having good cultural control as well. Something we haven't really touched on today, but again, you can really increase the effectiveness of your biological, your chemistry based on what you're doing in, in the vineyard. [00:26:02] So, you know, things like, you know, canopy thinning, so if you're using say, a biological, you wanna try to colonize those berries, you wanna kind of thin out that kind of piece. You're getting a better spray coverage. You're also gonna, you know, reduce the humidity and that kind of pee of things like mildew you know, effective pruning in dry conditions. [00:26:18] Navar was kind of talking about opsis, some of those canker pathogens. So those grapevine trunk diseases, that is still the most effective way to control a grapevine trunk disease is just to prune under the right conditions. 'cause you need that wound, that pruning wound to heal when it's, you're not gonna get a, let's see, you know, we got that ring coming in this week. [00:26:33] So, grapevine trunk disease is dormant on those on the, on the parts of the vine. They're gonna be airborne. So you need to make sure there's a very good dry window. So again, like cultural practice is always, always key to whatever approach or biologicals or chemicals. [00:26:46] Nevada Smith: I think the add to that, one of the biggest things I remember, I wanna say it's like in 2010, I saw Gubler trials, Gubler, uc, Davis, you know, famous for everything. And he had the trial and all he did was pull leaves. On the bunch closures, and I was like, wow, that looked amazing. And I said, what? What spray did you have on there? [00:27:02] And they're like, nothing. We just pulled leaves and just literally that airflow coming across there, drying out, I assume it was just drying out the spores was amazing. I was like, wow. But then I started doing the cost analysis as a grower. I'm like, I can't send a crew there and pull leaves all the time. So, [00:27:19] Craig Macmillan: Yeah, it's true. I mean, and that's why it's a mix of things. I think. It's integrated pest management. You, you know, you do want to get some airflow through there. You will probably do some canopy management, whether you do shoot thinning or leaf removal. Some of that also helps with coverage. [00:27:32] Right. So using a mix of cultural and chemical or pesticide techniques is probably, probably wise. I'm not a pest control advisor, so I probably shouldn't say that. I. But I think I, you, they're not the first folks that have, have reminded me of that. And sometimes I know that, I think we kind of forget. [00:27:49] I wanna change topics a little bit. There's a, I don't wanna say new, but new to me. Area bio fertilizers a totally different kind of strategy for plant nutrition Nevada. What is a bio fertilizer? What, how do they work? What is it and how does it work? [00:28:05] Nevada Smith: So bio fertilizers can be a multitude of things, but once again, back to bio based on living organisms prior living organisms. We happen to have one that we're just launching this year into the grape industry called Illustra. It's based on this unique technology, UBP. Universal biological platform. I'm not trying to be a billboard ad here, but the reason why I'm bringing it up is it, it's really is a platform, which is interesting about it because it's, it's a technology that we can change and manipulate depending on how we go through the production cycle. And so we're creating tools that are more made for abiotic stresses. [00:28:39] And so we're trying to deal with different stresses that. Crop can deal with. And so right now the core market that we've been using these products , for is like soybeans and corn. [00:28:49] But as we think about the permanent crop markets of grapes, tree nuts, citrus, it's a little bit different as far as cycle and how you approach it. And so what we've seen through the data, these bio fertilizers is really trying to mitigate abiotic stresses. So what we're really mitigating is one, like you, you think about herbicide applications. You kind do a banded application near the tree trunk into about a third of the spray row. That herbicide usually hits that tree trunk. [00:29:14] There is a cause and effect on the grapevine itself. What if you could put a tool down that was sprayed on the same time to mitigate that stress or de-stress it from even how much time and pressure it's having? So. Our product is really one of those tools today that's really focused on mitigating biotic stresses. [00:29:30] Other things I can think about as a farmer is like salinity in the soil. The roots are pushing. You have water issues in California. We all talk about that. How do you mitigate the plant that still maximize the yield? So. Choosing the bio fertilizer today that's really focused on that, not just being a typical, you know, can 17 or un 30 twos based nitrogen based products. [00:29:51] This is something else to bring into the marketplace. They're kind of more niche based, depending on what you're dealing with. But there there's several out there. There's, seaweed extracts would be a big one, right? That people use a lot around farms. There's humic, andic acids, organic acids in general. So those are the kind of the buckets of items today that farmers are choosing for bio fertilizers. [00:30:14] Rob Blundell: Hmm. Yeah. And I can yeah, touch a little bit more on the, on the UBP illustrate product as well in terms of kind of how, how that really functions. And as Navar said, it's, you know, helping bounce back after, say, some herbicide damage, promoting that early season boost in biomass. [00:30:27] So, you know, a product like this, this UBP will basically kind of. Inducing cell division. So in you know, increasing mitochondrial activity, more cell division essentially leads to more chlorophyll, more photosynthesis graded by a mass production. And it's actually done by acidifying the cell wall. So we acidify a cell wall. You get more what we have these, there's proton pumps on these cell wall. [00:30:48] We're basically pumping in more protons, increasing the rate of that cell division. So we're basically yeah, boosting that in ocean season biomass. Therefore having that. You know, quicker resilience to say, you know, abiotic stresses like no said, whether it's salinity, salt, drought, water, things like that. [00:31:02] So yeah, numerous, numerous benefits of some of these fertilizers. [00:31:07] Craig Macmillan: Which actually talking about antibiotic stress, that it reminds me of something. I want to apply it to this, but I also want to go back. If you're using a live material, a bacillus or something, or if you have a, a bio fertilizer that may is are there living things in bio fertilizers. [00:31:22] Nevada Smith: There can be, [00:31:24] uh [00:31:24] Craig Macmillan: be. Okay. [00:31:25] Nevada Smith: We don't have anything in ours today, but I think there are, let's call the word impregnated Fertilizers. With living organisms. It could be trico, dermas, it could be other things, bacillus. And those are good, good tools to use. [00:31:39] The hard part is like, you know, now we start to open the can of worms around like compost tea, like what's in there. And I think that's the biggest challenge that growers, those things do work as a whole. But then you start to run into the quality assurance, quality control. And I think that's where companies invest in the bio pesticide industry are really trying to. Tell the story and not just be perceived as snake oils and saying, Hey, replicated work we measure to this level, like CFU content and here's what we expect results to be consistently. [00:32:08] And this is sort of the shelf life issues and we're kind of getting as a, you know, the world evolves. I think there's just this environmental things that people choose to do. And I think, you know, everything works. Just a question of how you integrate it into your own farming systems. [00:32:24] Craig Macmillan: So speaking of environmental factors and antibiotic stress one thing that's occurred to me is that if I have something that's that's out there, either that's living or maybe maybe a fragile compound, how do things like drought and heat affect these materials in the field? [00:32:38] Rob Blundell: Yeah. Yeah, very good question. I think historically that was always kind of. What people thought of the negative of biologicals were like, well, is only gonna work under certain conditions. You know, where, where have you tested it? So yeah, it's, it's a good question as well. [00:32:50] It's , case by case dependent you know, certain extremes and temperatures, various conditions as well are gonna have effects on, you know, the, the longevity of that. But we, you know, we try to test it under. There a variety of conditions. And then for particularly something you know, with our fungicides as well for, for the grape industry, you know, these new be tested on a variety of key varietals as well. [00:33:10] You know, it's, Hey, it might work for Chardonnay but not for Sauvignon Blanc. So that's important to evaluate as well, rather than just bring a product to market that like you, it's only gonna work on very certain aspects of a, of the single industry. [00:33:22] Craig Macmillan: So heat as an example, , you have a fair amount of confidence that I can apply something in the, in the heat if I have a hot, dry condition in the summer that it's not going to. Break down those materials that are there from the fermentation or kill the live organism. We, we think there's a fair amount of resilience here. [00:33:39] Rob Blundell: Yeah, again, definitely gonna be dependent on the, the type of microbe and the type of metabolite that it's producing. But you know, microbes in nature are exposed to these extreme conditions just naturally anyway, you know, so we have epi amplified slipping on the surface of products. So on the surface of. [00:33:54] Structures. So like a grapevine, like a leaf. They're obviously out there and exposed to the elements every single day. And then the soil is a, is a chaotic environment. There's a lot going on in the soil. So microbes are just, you know, extremely resilient in nature themselves. So there's gonna be a, again it's gonna vary depending on, you know, the microbe and, and the product we're using. [00:34:12] But there's good efficacy. [00:34:16] Craig Macmillan: What's the future? What is the future looking like for biological products, living or extra? [00:34:23] Nevada Smith: for the marketing hat on myself, not the farmer side. [00:34:27] It, I think everything's coming down to specialized sprays. And if I had to vision what the features look like to me, it's gonna be about. Seeing robots down the vineyard. They have 18 different things and their little mechanisms and there's, they're just, they're analogizing what's going on in that grape cluster itself. [00:34:44] They're spot spraying three or four things and they're going down the next level. That to me, is where we're gonna get down to the future, where the grapes themselves will naturally grow less chemicals to be used overall. [00:34:54] but if you need to go through and really take care of a problem, you're gonna go through and take care of a problem. And I think that's where it's become very exciting to me. You're gonna put less of a prophylactic spray across all systems, and you're kind of really create some microenvironments where you think that Vine number seven got sprayed a lot. Vine number 21 has not been sprayed all season. Wonder why? Let's go check it out. Let's understand and investigate. [00:35:18] The other big thing I think in grapes that's really interesting from exploratory research and development side for our company is like viruses. Viruses have not been addressed and it's becoming an issue. It's something I want to kind of explore and put on our docket of, you know, assessment stuff and how we can take new technologies to really improve virus transmissions. How do you mitigate once you have a virus? And it still produce that vine for another 10 plus years. So it gets quality and quantity out of it. Those are the kind of things interesting to me. [00:35:50] Craig Macmillan: Robert. [00:35:51] Rob Blundell: Yeah, definitely. Yeah, really good point, Sarah as well. And yeah, viruses in particular is, is something we see about in the grapevine industry. And yeah, often biological companies we're focused on, you know, the, the fungal issues, the bacteria, the, the nematodes. So that's, that's a huge area that really needs some more dedication. [00:36:06] So there's gonna be some great technologies available for that in the future. Yeah, I think to speak to no Nevada's points on kind of the future of it, I think like a really kind of custom tailored approach is gonna be available for those that want it. Particularly from the pathology side of my interest. [00:36:19] I think precision monitoring and detection of disease is just, I. Advancing leaps and bounds. So again, like, you know, going out there and doing scouting, hopefully people are gonna have a lot better tools available, available to 'em in the near future to really kind of understand crucial times in their season where disease is coming in. [00:36:36] And then again, like I. Just having better tools to kind of really actually di inform us of the pathogen as well that's present rather than just again, a lot of, a lot of diseases is hard to pinpoint to an exact pathogen. We're lucky in grapes, powerdy, mildew, and, botrytis are very obvious. We know what those are, we think are some of the row crops. [00:36:52] It could be a whole host of things. We've got nematodes, we've got various sore pathogens that we can't actually see. So I think yeah, improving disease diagnosis and detection, having these precision tools is gonna be a huge part of the future where biologicals can integrate themselves in as well. [00:37:07] Craig Macmillan: That sounds pretty exciting. I wanna thank you both for being on the program. This has been a really great conversation. My guests today we're Nevada Smith. He is the head of Marketing North America and Robert Blande, who's a research plant pathologist, both with Pro Farm Group. Thanks for being on the podcast. [00:37:22] Nevada Smith: Appreciate you. [00:37:23] Rob Blundell: Thank you very much, Craig. It was a pleasure. [00:37:25] Craig Macmillan: And to our listeners, thank you for listening to Sustainable Wine Growing Vineyard team. [00:37:29] Nevada Smith: Craig, one more thing. We gotta just drink more wine. [00:37:40] Beth Vukmanic: Thank you for listening. [00:37:41] Today's podcast was brought to you by Vineyard Industry Products serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products gives back investing in both the community and the industry. [00:38:06] Make sure you check out the show notes for links to Pro Farm, an article titled, what are Bio Pesticides Plus Related Sustainable Wine Growing Podcast episodes. 117 Grapevine Mildew Control with UV Light 123. What's happening in biologicals for pest management and plant health? 266 Soft pesticide trial for powdery mildew, downy mildew, botrytis and sour rot, and a healthy soils playlist. [00:38:34] If you'd like the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts on vineyard team.org/podcast, and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard team. Nearly perfect transcription by Descript
Send us a textTrust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world."The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits. While audits remain a cornerstone of pre-deployment security, AuditOne differentiates itself through a global network of specialized auditors who bring targeted expertise to each project. This distributed approach solves a fundamental problem in blockchain security—the impossibility of mastering every programming language, protocol architecture, and vulnerability type that exists across rapidly evolving ecosystems.What truly sets this security approach apart is its holistic nature. Post-deployment bug bounties incentivize ethical hackers to continuously test protocols, while Safura's asset coverage provides practical protection for users' digital assets. For just 2-5% of asset value, users can secure their investments against hacks and exploits—an insurance-like model that offers peace of mind when yields on DeFi protocols commonly reach 15-20%.The recently launched risk assessment agent represents perhaps the most forward-thinking element of the ecosystem. By continuously monitoring projects for security issues, liquidity changes, and other risk factors, the agent provides real-time scoring that helps users make informed decisions. This proactive approach moves beyond reactive security measures toward a dynamic risk management system that could fundamentally change how users interact with blockchain protocols.For projects concerned about regulatory clarity, AuditOne's European base and BaFin-reviewed token provide an additional layer of legitimacy often missing in the space. As Web3 gradually moves toward mainstream adoption, this focus on compliance may prove just as important as technical security in building trust with traditional institutions and retail users alike.This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/the-3-billion-problem-how-adrien-resch-is-reinventing-web3-security-for-a-safer-future/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
Spotify reports paying out over $100 million to podcasters in Q1 2025, driven by growth in video shows and new monetization tools. Today, for news day, we break down what that means. We also talk about Netflix exploring video podcasts, Descript's AI editing upgrades, Instagram's new Edits app, the latest podcast charts, and upcoming events for creators. With so much changing so fast, the real question is, are we watching podcasting progress in a way no one expects? Episode Highlights: [04:55] Improv Tips and Tricks[17:54] Upcoming Events [20:55] Top Podcasts and Trends[28:24] Spotify's Monetization Program[29:50] Analyzing Spotify's Payouts[31:28] Challenges with CPM Rates[40:07] Netflix's Foray into Video Podcasts[52:20] Descript's New AI FeaturesLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcClose More Deals with Lex Friedmanhttps://podnews.net/event/close-more-deals-with-lex-friedmanPodnews:www.Podnews.netJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingWhat Audio Producers Really Need to Know About Video Podcasting: https://www.soundpath.co/course/video-podcasting-2025Empowered Podcasting Conference 2:https://Empoweredpodcasting.com/New Spotify Podcast Charts: https://podcastcharts.byspotify.comNetflix Video Podcast Platform:https://www.fastcompany.com/91319401/netflix-is-eyeing-video-podcasts-as-it-expands-beyond-tv-and-filmRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
"I planned to do six months. I planned to do like Thailand, Cambodia, Laos, that kind of bit of Southeast Asia and never left Vietnam.... It's so unlike any other place I've ever been." - Craig HaggartThis episode was a long time coming, and it was more than worth the wait. I've been trying to get Craig on the show for over six months, and sitting down with someone who not only shares my hometown but also so many formative experiences was something truly special. As two Glaswegians in Saigon, the nostalgia and humor flowed naturally—and maybe a bit too much football chat!What struck me most was Craig's vulnerability and openness. From his journey as a gay man in Glasgow to finding community in Vietnam, and navigating love, culture, and identity—he told it all with humility and a cracking sense of humor. I know listeners will take something valuable from this episode, whether it's a laugh, a moment of reflection, or simply a reminder of how far we can come when we step into the unknown.Key Takeaways: The chaotic beauty of Vietnam – “It's so unlike any other place… the smells, the lights, the busyness—it's sensory overload.”Coming out in Glasgow at 14 – Craig candidly shares what it was like to come out young and navigate high school as a gay teen.Vietnamese culture and family acceptance – Insight into being part of a liberal Vietnamese family and his relationship with his Northern-born boyfriend.Scottish identity and sectarianism abroad – A raw discussion on how football-related sectarianism follows Scots globally, and how i"Send me a message!"7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!Rabbit Hole Irish Sports Bar - Check out their new location on Tran Nao with the best views in the city over Landmark 81! The Podcast Launch LabThe Podcast Makeover Try Descript for free here!Support the show
Send us a textIn this podcast episode of Vet Life Reimagined, hear how one veterinarian turned fear into the future of veterinary medicine. Dr. Javier Sanz studied veterinary medicine in Madrid, Spain, and now calls the UK home, but his journey didn't stop at traditional veterinary practice. He discovered a passion for surgery and a groundbreaking way to improve veterinary education: 3D printed models!We'll explore how 3D printing revolutionizes surgical training, can improve cadaver-based learning, and how turning a passion into a business takes vision, mentorship, and a great team. You're about to hear an inspiring story about innovation, perseverance, and reimagining what a veterinary career can look like!Resources:https://www.gaiabiomodels.com/https://www.linkedin.com/in/javiersanzgaia/ Support the showMore Vet Life Reimagined?
Think AI is coming for real estate? It's already here—and it's your biggest opportunity if you know how to use it.In this powerhouse episode, Ed pulls back the curtain on how AI tools are revolutionizing the real estate industry—and how you can harness them to stay ahead.Learn how to leverage tools like ChatGPT, Opus Clip, Descript, and Adobe Firefly to streamline your marketing, enhance your content creation, and even build a personal AI assistant that sounds like you. From automating property descriptions to creating pro-level headshots for $5, Ed covers a full menu of cost-effective AI hacks to save you time, boost your brand, and open new income streams.You'll also hear about advanced strategies like building custom ChatGPT "business insiders," using AI virtual staging, creating AI avatars, and tapping into curated databases with 160+ AI tools and 500+ pre-built prompts.If you're feeling overwhelmed by the AI wave, this episode will break it down into actionable, real-world steps so you can work smarter—not harder—in the new real estate era.
In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You'll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long-term success.We talk about Kade's start in Amazon and content creation, how Viral Vue was born and how it's helping influencers, and tips for new and aspiring creators. Kade also dives into how to overcome challenges, stay motivated, manifest big goals, and why stepping out of your comfort zone leads to real growth. We also cover strategies for expanding beyond Amazon to diversify your income streams, new features and future plans for Viral Vue, and his final encouragement for creators working to build sustainable businesses.This episode is packed with actionable insights and real-world strategies for content creators at any level.Connect with Kade:Instagram: @kade_petersonYouTube: Kade PetersonJoin Our Facebook Community:Amazon Influencer Success CommunityWork 1-on-1 with Mike:Book a Single 1-Hour Strategy SessionSave with a 4-Session BundleCreator Tools & Affiliate Links:Viral Vue:Make smarter content decisions and grow faster with Viral Vue.Try Viral Vue here — Save 10% for life with code: STRAHL10(Affiliate link — we may earn a small commission at no extra cost to you.)Descript:Edit your podcasts and videos like a pro with Descript.Check out Descript here(Affiliate link — we may earn a small commission at no extra cost to you.)For all inquiries, email: levelupwithmike@gmail.com
"My mouth is on fire. My tongue is totally burned, but I want another one… 'cause it's so good."This episode was such a wild mix of adventure, confusion, and food. It's one of those travel days where you don't really know what's going to happen next, and I loved every second of it.From riding a half-broken bike through the hills of Northern Thailand to accidentally sitting in duck poo and stumbling upon a garden full of phallic statues, this day had it all. Pai totally surprised me—it was way more lively and international than I expected, and the street food scene was on another level.This episode is all about leaning into the chaos of travel, trying weird and wonderful things, and laughing along the way.Key Talking Points:The wild road trip from Chiang Mai to Pai – 762 turns and a lemon of a bike.The Erotic Garden – a totally unexpected and hilarious stop filled with art, innuendo, and surprise wisdom.Hopping on a bike - Riding experience in Thailand was different from that of VietnamEating everything – from gyoza and halal dumplings to coconut pancakes, and even lasagna made with macaroni.First impressions of Pai – hippie vibes, Gen Z fashion, TikTok-famous “banh mi,” and a whole lot of fun.Chapters and Timestamps01:30 – First stop: a totally unexpected Erotic Garden06:00 – Waterfalls, steep hills, and a near-death motorbike experience17:30 – Finally in Pai: weird fashion, hippie energy, and international food22:00 – The wild night market: Gen Z, food, and weed shops26:00 – More food: stuffed peppers, halal dumplings, and fake banh mi32:00 – A lasagna bar in Thailand (yes, really)34:30 – Pesto's not the best, but the spinach-mac combo hits the spot"Send me a message!"7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!Rabbit Hole Irish Sports Bar - Check out their new location on Tran Nao with the best views in the city over Landmark 81!Support the show
In this episode of the Grad School Femtoring Podcast, I sit down with Dra. Aurora Chang to discuss her journey from being an undocumented immigrant to becoming hyper-documentated. We delve into her experiences in academia, the concept of hyper-documentation, and how she now supports marginalized scholars in their writing. Dra. Aurora shares insights into the emotional and psychological costs of over-documentation, her personal battles and triumphs, and the evolution of her mission to help others find their authentic writing voice. We also explore the importance of vulnerability, the impact of cultural relevance in writing support, and how to lean into tensions to achieve alignment in life and work. If you liked what you heard, listen to episode 311 on how to overcome writer's block, episode 293 on ways to overcome dissertation writing anxiety, and download my long-term writing success bundle. I use Descript for video editing, generating interview transcripts, and easily sharing teaching videos. If you want a more efficient way to work, try it yourself here. Get your free copy of my Grad School Femtoring Resource Kit here. Support our free resources with a one-time or monthly donation. Interested in sponsoring the podcast? Download my podcast media kit for sponsorship opportunities or access episode transcripts on my website: https://gradschoolfemtoring.com/podcast/ You can connect with Dra. Aurora at the following links: https://aurorachang.com/ https://www.instagram.com/aurorachang/ https://solitary-bonus-36399.myflodesk.com/ihybpn6olk This podcast is a proud member of the Atabey & Co. Network. *The Grad School Femtoring Podcast is for educational purposes only and not intended to be a substitute for therapy or other professional services.* Learn more about your ad choices. Visit megaphone.fm/adchoices
The top AI video generators anticipated for 2025 is all here. It evaluates various tools, highlighting their best uses, platform availability, free plan options, and unique features. They compare generators like Sora, Runway, and Synthesia, noting their strengths in areas such as ease of use, customization, and specific AI capabilities like avatars. It also addresses frequently asked questions about beginner-friendly options and the potential to replace traditional software, ultimately concluding that AI video generators offer diverse solutions for various video creation needs.Read the full article here: Best AI Video Generators 2025: Your Guide to Cutting-Edge Video CreationQ: What are AI video generators and how are they changing video creation?A: AI video generators are software tools that utilize artificial intelligence to streamline and simplify the process of creating video content. They enable users to produce high-quality videos with less manual effort by offering features like text-to-video conversion, AI-powered editing tools, and even the generation of digital avatars. These tools are revolutionizing video production by making it more accessible and efficient for various purposes, from social media content to professional presentations.Q: Which AI video generators are highlighted as leading options in 2025 and what are their standout features?A: Several cutting-edge AI video generators are highlighted for 2025. Sora is noted for its ability to create amazing videos from simple prompts and storyboard features. Runway stands out with its generative AI video capabilities and advanced AI editing tools, including text-to-clip AI. Descript excels in script-based video editing with AI enhancements. Wondershare Filmora is recognized for video polishing with AI tools, templates, and AI avatars. Capsule focuses on AI workflow simplification with auto enhancements. InVideo AI is geared towards social media videos with text-to-video conversion. Peech is designed for content marketing with automatic branding and design. Synthesia specializes in digital avatars with multilingual support. Vyond is known for animated character videos with AI character generation. revid.ai offers extensive AI tools and templates. Finally, LTX Studio provides creative video control with detailed scene and shot editing.Q: Are there AI video generators suitable for beginners?A: Yes, several AI video generators are particularly user-friendly and ideal for beginners. InVideo AI and Descript are specifically mentioned as being easy to use and requiring minimal effort to create videos, making them excellent starting points for individuals new to AI video generation.Q: Can I use AI video generators for free?A: Yes, many AI video generators offer free plans, although these often come with certain limitations. Descript, Capsule, Peech, InVideo AI, Synthesia, and revid.ai are mentioned as having free plan options.Q: Can AI video generators completely replace traditional video editing software?A: While AI video generators are becoming increasingly powerful and offer a wide range of capabilities, they may not entirely replace traditional video editing software like Adobe Premiere Pro for all users and projects. For more complex and highly customized video projects, traditional software might still be preferred due to its extensive control and advanced features beyond what current AI generators offer.More Resources ⬇️>> Join our club community for exclusive information
Essential AI Tools for Speakers and Coaches: Enhance Your Content CreationSummaryIn this episode of Present Influence, host John Ball explores various AI tools that can significantly benefit speakers, coaches, and consultants. He discusses tools such as Google Gemini, ChatGPT, Claude, Grammarly, Canva, Descript, Riverside, and Adobe Enhance, sharing his experiences and recommendations on how these tools can aid in content creation, video editing, and more. There is also mention of how these AI tools can be used to enhance productivity and the importance of maintaining human creativity alongside AI usage. Do you want the free report on AI tools I mentioned in the episode? You can download it here: AI Tools For Speakers & Coaches Shoot me an email if you can't download it.Chapters00:00 Introduction to AI Tools for Speakers and Coaches01:28 Overview of Popular AI Tools03:29 Content Creation and Note-Taking Tools04:32 Enhancing Professional Communication05:44 Design and Visual Content Tools08:21 Video and Audio Editing Tools13:46 Google Workspace Tips and Tricks17:46 Ethical Considerations and Future of AI20:23 Conclusion and Upcoming EpisodesGo to presentinfluence.com to take the Speaker Strengths Archetype Assessment and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.
The Academy clarifies its stance on generative AI in filmmaking, along with a few other new rules. Then we break down a new AI paper with Test-Time Training and how it generated minute long Tom and Jerry shorts. Then we look at Descript's new 'vibe editing' tool that they teased and what it could mean for video editing.
Get Noticed! Send a text.Sisters Chloe and Olivia Ferro, co-founders of SheMed, discuss how they're revolutionising women's healthcare through their GLP-1 weight loss programme. This Gen Z entrepreneurial duo identified a critical gap in female-focused healthcare research and created a comprehensive solution that goes beyond medication to include personalised support. Their approach combines medical expertise with effective communication strategies, demonstrating entrepreneurial innovation at its finest.Timestamps:00:01 - 03:20: Introduction to SheMed and GLP-1 medications04:06 - 09:57: Women's health challenges and medical bias14:01 - 18:22: Clinical research as a market differentiation strategy23:14 - 26:22: Digital marketing approaches and client testimonials27:22 - 30:26: Entrepreneurial advice and business insights#WomensHealthTech #EntrepreneurMarketing #HealthcareInnovation #StartupStrategy #FemaleFoundersBuzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn't just another TikTok copy04:50 – LinkedIn's official video stats (2025)06:45 – Pros of LinkedIn video for B2B09:50 – Real talk: video confidence, branding, and buy-in12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)14:00 – What B2B brands should actually be doing16:30 – Final verdict: Is it worth it?Tools Mentioned in this EpisodeDescriptOpusClipMetricoolCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
Starting a podcast or creating content today can feel easy but also confusing. There are more options and tools than ever before! On this episode of Hustle and Flowchart, I sat down with Jacob Gooden, the guy who makes sure our show sounds and looks good, and who helps all kinds of creators with their podcasts and content. Jacob has years of experience running podcasts, editing content, using smart tools like Descript and Castmagic, and guiding new creators on where to focus.You don't need fancy equipment to get started anymore. In our talk, Jacob shared his journey from wanting to be a podcaster for years, sitting on an idea, to finally launching his own podcast. We covered how to figure out your “why,” how to get content ideas out of your head, which tools are the easiest to use, and how staying consistent can help you reach more people.Whether you're a solo creator, a business owner, or just someone who wants to try making a show for fun, this episode breaks down what you need to know. We also talked about why you shouldn't worry about being everywhere, how to scale your workflow, and tips for getting help as your show grows.Getting Started as a Content CreatorJacob Gooden explained that now is the easiest time ever to be a content creator. Phones in our pockets work as cameras and microphones. Free and cheap apps do what once took expensive studios. But, with so many tools and platforms—TikTok, podcasts, blogs, YouTube, and more—it can make your head spin about where to start.Key points:Use what you have. You don't need a giant budget to start.Try different things, see what sticks, and learn as you go.Commit to starting, even if it looks rough (“start ugly” is the motto from Chris Krimitsos).Phones work great to record your first episodes or videos.Finding Your Why and Picking the Show TypeBefore you make your show, get clear about why you want to create and what you'll talk about. Jacob shared how he sat on a podcast idea for years, thinking about different topics. He didn't want to make just another “people talking on a couch” show. During COVID, old friends inspired him to finally start a podcast about being homeschooled and how it shaped who he is now.Takeaways:Ask yourself: Why are you making this show? Who should it help or connect with?Be honest and specific with your purpose. Jacob's current podcast helps other homeschoolers, parents, and anyone curious about homeschooling.Your show's goal can change over time. Jacob's podcast got deeper and more meaningful as he produced more episodes.It's normal for your first ideas to change. Keep checking in with yourself about your intentions.The Best Tools and Gear (Without Breaking the Bank)Many people wait too long to start because they worry about not having fancy gear. Jacob and I both think you should just start with what you have and upgrade as you go along.Important advice:A phone is enough to begin recording both audio and video.Use free or budget-friendly apps like Riverside.fm, Zoom, or the built-in camera app.“Start ugly” and don't worry about perfection.If you want to upgrade, get a better microphone (Jacob likes the Shure MV7) and later a dedicated camera, but the phone is great for most people.“Just pull the thing that's in your pocket, your phone, and start figuring out how to use this to make something—that's what's incredible,” Jacob said.Easy Editing and Workflow TipsEditing can feel hard when you're new, but with tools like Descript, it gets way easier. Jacob walked through his editing process and shared some tricks:Descript lets you edit audio and video like fixing a Word doc. Delete “ums,” filler words, long pauses, or bad takes quickly.Recording your show into Descript or...
In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you're a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.
Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources: REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. [00:00:11] Welcome to Sustainable Wine, growing with the Vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:22] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard, and the first ever SIP certified winery speaks with Audra Cooper, director of Grape Brokerage and Eddie Urman, central Coast Grape Broker At Turrentine Brokerage, [00:00:41] they discuss key grape and wine industry trends from oversupply to vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts and future trends. Emphasizing innovation, industry collaboration, and better marketing to stay competitive. [00:01:01] If you love infield education and are on California Central Coast on April 25th, 2025, please join us at the fungicide spring tailgate hosted at Cal Poly. In San Luis Obispo, California, Dr. Shunping Ding will share updated results from a 2024 study on fungicide programs using bio fungicides and their impact on grape yield and berry chemistry. Then we'll visit the Cal Poly Vineyard to explore new powdered mildew management technologies and discuss fungicide spraying programs. With farmers from throughout the central coast to register, go to vineyard team.org/events or look for the link in the show notes. [00:01:44] Craig Macmillan: Our guests today are Audra Cooper. She's Director of Grape Brokerage with Turrentine Brokerage. And also, Eddie Urman, who's Central Coast Grape Broker with Turrentine Brokerage as well. And thanks for coming back. This is part two of a, of a, of an episode here. So, I really appreciate you folks making time to come back. [00:02:00] Audra Cooper: Thank you for having us back. We're excited to join you once again. [00:02:04] Eddie Urman: Yeah, thanks for having us. [00:02:05] Craig Macmillan: So Audra, let's start with you. In our last conversation . [00:02:17] And that was kind of where we left it that then started a conversation amongst the three of us afterward. We were like, okay, there's a lot more to talk about here. So let's do it. [00:02:24] Can you give some examples of what you mean by getting ahead of changes? [00:02:30] Audra Cooper: I think it's a sound business strategy to always try and stay ahead of the curve regardless of what component of business or what industry you're in, right? It's just a, a good strategy to have and a good philosophy to have. It's really important in this industry to continue to stay relevant and in order to stay relevant, you have to stay within the trend or ahead of the trend. [00:02:51] Being behind the eight ball is, never a good thing . You need to be ahead of the curve. A good example of that is sustainable certification. And we still have these discussions on the daily and Eddie, you can talk to this too about how often we have to talk about if you're not sustainably certified, you are cutting your buyer pool, probably roughly in half, as I mentioned in the previous podcast, and you're limiting yourself. [00:03:18] And the majority of the practices, most growers are probably already doing, and they're just not going through the certification process and getting that done. And if you look back a little over a decade ago, it was something that wineries were paying, you know, 25, 50 per ton more for, they were paying a premium. [00:03:36] And then it became more of a, this is really nice to have. And so more and more growers We're doing it as a point of differentiation in their marketing. And now today it's almost a necessity. It's no longer something that's necessarily going to get you a premium price for your grapes. It's also not necessarily a point of differentiation any longer. [00:03:55] It's a need to have. [00:03:57] Craig Macmillan: Yeah, Eddie, do you have anything to add to that? [00:03:59] Eddie Urman: No, I think that's a great example. , Audra offered up. [00:04:02] Craig Macmillan: So there's, trends around that, and there's a lot of certifications now, and I agree, I think a lot of folks don't need to be afraid of whatever the certification is, because you're probably doing a lot of those things already, a lot of common practices. [00:04:13] I think that's an interesting insight that now it's kind of becoming expected or certainly a requirement for a lot of wineries. [00:04:19] Let's talk about changes in acreage. That's where we left off last time when we were talking about the difference between vineyard removals, which have been suggested, recommended, et cetera, by a number of folks in the industry as we just are in oversupply period I've heard estimates that we may have 30 to 35, 000 acres of grapes, more than we need based on current demand. [00:04:40] how accurate do you think that is? , how bad is it on the supply side? [00:04:45] Audra Cooper: Well, I think you have a couple parts to that question, right? Let's dissect that a little bit and start with, we just got back from the Unified Wine Grape Symposium in Sacramento, and of course, during the State of the Industry, Jeff Bitter gave his annual synopsis of the nursery survey that they do annually on how many vines were sold, and they do a, A lot of data work in regards to what were removals and his number that he reported over the last two years was 37, 500 acres have been removed from the state of California. [00:05:15] He believes based on their research that another 50, 000 acres need to be removed to reach the point of balance, assuming that consumption stays at its current rate or drops just a tiny bit. [00:05:29] And when we look at our information internally, now we don't do a survey like Allied does, but we're tracking a lot of information, both with our winery partners as well as our grower partners in regards to who's doing what, and our number's a little bit higher, but we also go back four years technically going back to 2022, our number for the state of California is closer to about 50, 000 acres that have been removed, and, you know, I would argue that If consumption stays flat, certainly there will need more removals, but I don't know about 50, 000 acres more. [00:06:04] That seems like an awful lot of acres that need to be removed. If his numbers are right, that would put us back to Basically global recession numbers, which would be around 500, 000 acres bearing. [00:06:16] Craig Macmillan: right. in the Grape Crush Report, which is an annual report that's put out by, uh, California Department Of Food and Agriculture and the National Agricultural Statistics Service, there is a non bearing acres section in there, which I always find very interesting. Are we able to glean anything from that data in terms of what's been sold, what we think's gonna go back in, et cetera? [00:06:39] I want to put a timestamp on this. So this is being recorded first week of February, 2025. So the unified was in 2025. The report that's coming out is going to be for the 2024 year. [00:06:48] What can we learn from that non bearing acreage report? [00:06:51] Audra Cooper: So there's two different reports. the acreage report will be coming out a little bit later in the year. We're going to have our crush report come out on February 10. I think you can glean two pieces of information, but both are very similar. And that is how much acreage has actually been removed and how light the crop truly was, particularly in the coastal regions for 2024. [00:07:10] And so when we look at, for example, a 23 bearing and non bearing acreage information from the state of California they're reporting 446, 000 acres of bearing wine grapes. And if you take that at, say, 7 tons an acre, that's 3. 12 million tons. And we know with certainty at 7 tons an acre, That acreage seems pretty low. [00:07:35] It doesn't seem realistic. So unfortunately, because it's a voluntary report when it comes to bearing versus non bearing acres, I do think that the state's probably about two years behind on real data trends. And so unfortunately right now, if you were to use that report as, you know, an analysis of the industry, you'd probably be a bit off. [00:07:54] Craig Macmillan: got it, got it. Are there trends in what varieties are coming out and what varieties are going back in? Because that's often been the driving force for removals and replants, is chasing the marketplace. Are we seeing that kind of thing in California? [00:08:11] Audra Cooper: Yeah, you know, I'll I'll touch on this a little bit and then turn it over to Eddie. It's, it's really difficult to predict in our industry how and what and when to plant, right? Because you are following a trend and a trend that you're going to be lagging behind in trying to meet because of the amount of time it takes to get a crop and a crop that is productive. [00:08:31] And so oftentimes we're abridged, Yeah. Yeah. too far behind in regards to consumer trends. When we look at the central coast as a whole, there's certainly some segmented dynamics on what's being removed versus planted. And, you know, a good place to start, of course, is Paso. Eddie, do you want to talk a little bit more about that? [00:08:51] Eddie Urman: Yeah we do see some trends of, varieties, being pushed out more frequently than others. You know, for the Central Coast, a couple that come to mind are, Zin, Pinot Noir Merlot is one that historically came out. If it's still there, still going out, and then more specifically, old vines is probably the more specific categories. You are seeing a lot of Cab being pushed, that are old vines, but likely to go back into Cab if it gets replanted. [00:09:17] Audra Cooper: that's an interesting trend, because when we're looking at what was purchased based on the survey numbers that Jeff Bitter reported, he was talking about 12, 000 acres being planted based on their survey in 2024, and an overwhelming percentage was still red varietals, which really bucks the trend on what we're seeing observing boots on the ground. [00:09:41] What we've mainly been seeing planted are more alternative whites and niche whites like Grenache Blanc, Pinot Grigio Astrotico, you know, very specific alternative whites in which they're trending with DTC and kind of smaller producers. Certainly we still see some redevelopment of Cabernet as well as Pinot Noir and Chardonnay, not so much on the red blender side or Merlot. [00:10:06] Those seem to be being pulled out and not redeveloped. [00:10:09] Craig Macmillan: Are we seeing any changes or trends around Okay, I'm pushing out Cabernet. I'm going to replant Cabernet. , am I going to replant the same amount of Cabernet? Am I using this as an opportunity to plant new ground? Do we have any information about that kind of thing? [00:10:24] Audra Cooper: Yeah, I mean, to give you hard data would be challenging. I don't know that anyone really has, a hard, fast calculation of what they do and don't do in regards to, the varietal makeup of a redevelopment. And I do want to clarify, I think there's a common misconception, particularly in the coastal regions that This is new net acreage. [00:10:43] It's not new net acreage. A lot of this is redeveloped acreage, but it will be higher in productivity based on, you know, better vines, healthier vines, better spacing, new farming technology, and so forth. And so we'll have new net supply based off that acreage. In full production. When you look at the new developments, though, and it was save paso cab, for example, it's really difficult to say, Oh, well, let's do 50 percent cab and 50 percent red blenders. [00:11:14] I mean, that's a tough decision to make. And you're really making a a pretty risky bet. I think for most people, they're going to plant to the site and also to the trend in the market. And so oftentimes, for example, again, Paso Cab, you're still going to have Cabernet largely go back in on those redevelopments. [00:11:31] When you look at Santa Barbara County, I think they're diversifying a little bit more than they had been in the past. You're not largely just Chardonnay Pinot Cab. You're also seeing alternative reds and whites being planted in that area. Monterey County, when you look at that region, it tends to be a little bit more mixed bag, but still largely chardonnay then in the southern Monterey County area, cabernet and red blenders. [00:11:54] Craig Macmillan: Do you have anything to add to that, Eddie? [00:11:56] Eddie Urman: As far as the rate of what's going back in the ground, you know, in acres. I think as far as East Paso goes Monterey County, Santa Barbara County, we're seeing contraction as far as more acres coming out that are going back. The only area we do see more plantings that are new, it is in the West side of Paso. And it's substantial. I think there's a good amount of acres that have gone in the West side. [00:12:17] Being from the growing side, I think we always wanted to diversify away from Cabernet and Paso Robles specifically, but the reality is the majority of people still want to buy Cabernet. So if anything, I'm worried that growers expect other varieties to try to diversify their portfolio that might not match the demand. [00:12:37] Craig Macmillan: Right, right. And speaking of demand. , we're talking about land and grapes, what's the current state of the, the bulk wine market where you'd expect a lot of the sovers to go where are we kind of at and what do you think are going to be the impacts on the bulk wine market with the replanting? [00:12:53] Audra Cooper: currently right now, listed available with us is about 28 million gallons. We anticipate that it will climb to probably 30, maybe past 30 million gallons at the peak of listing this year, which is typically early summer. In large part, that's still 2023 vintage. However, we do still have some 21, 22, and of course now new 24 is being listed. [00:13:18] The rate of listing is not being eclipsed by the rate of, you know, attrition decline in regards to bulk wine being removed from the market, whether that's through sales or higher and better use internally for those who are listing it. So we still have an off kilter balance there and certainly dramatically an oversupply and that dynamics likely to continue for the next couple of years until we see consumption increase and, and therefore increasing demand for new products. [00:13:45] Typically when we've seen these large increases in availability, what's gotten us out of it is the negotiants who are developing new brands, particularly when we look back to the premiumization sector. We saw a lot of middle tiers, you know, the likes of Duckhorn and Joel Gott and several others who were growing programs that they may have had for a couple of years, but they were very small and they've broadened those to other Appalachians or California and went to the bulk market first to kind of grow those programs before they started grape contracting. [00:14:16] So we're going to need to start seeing that trend in order to clean that market up. [00:14:19] Craig Macmillan: And so that's, that's basically good news, you think, for the bulk wine supply going down the road. [00:14:23] Audra Cooper: I think. In the future, it is in the short term. It's rather painful to have that amount of availability, right? We've been tracking this for the better part of three decades, and there's never been a single calendar year in which we've carried this amount of inventory, particularly going into last harvest, it was the highest inventory we'd ever seen in our tracking. [00:14:44] Keep in mind that this is what's listed available for us. This is not going out and taking inventory of what everyone has in tank that they're not necessarily going to bottle or they don't have a program for. So you can easily maybe double that number and that's what the likely availability is. [00:15:03] Craig Macmillan: Eddie what do you think is going to happen with pricing on on bulk wine? Yeah, I know that you're a specialized in grapes. But obviously those growers are concerned about what's going to happen to those grapes. From the grower side, how attractive is it right now to turn product into bulk wine, do you think? [00:15:21] Eddie Urman: I would say it's very, very, very much not attractive. Uh, we would. Not advocate for that in most scenarios for growers at this time regarding bulk pricing, you know, bulk wine, obviously we have bulk people who have better insight than Audrey, but in general, it's not going to be good. We don't, we don't foresee an increase in price as. we're obviously seeing an increase in supply of bulk wine, that typically is going to still have more downward pressure on price. And as far as growers bulking wine, it's, I think, a very risky game right now. You know, bulk wine does have a life expectancy, to Audra's point earlier. And, know, if you bulk it now, you have to sell it eventually to make your money back. [00:16:02] And then on top of that, you have to carry those costs with today's interest rates. [00:16:06] Craig Macmillan: Right, right. So, prices for bulk wine right now, I'm guessing have been on the decline for probably a couple of years. Is that accurate? [00:16:13] Audra Cooper: Yeah, that's an accurate statement. If I were to really think about how long they've been on the decline, I would say probably mid, mid calendar year 2023 is when we start to see the downturn of the market be very, you know, impactful on pricing and overall demand. And of course, increasing inventory is really when that trend started. [00:16:34] I want to kind of go back to what Eddie was talking about regarding you know growers making bulk wine and and how risky that is, you know, we have a saying internally and it's so Elementary, but it's so applicable to these times. Your first loss is typically your best loss or your least loss and so it's really important when you're looking at alternative to market Whether or not you're actually going to be able to optimize how much investment you have in that product, and more often than not, when you're making grapes into bulk wine as a grower, you're not going to have the wherewithal to compete with a competitive set, other wineries, or large growers whose business models incorporate making bulk wine as a producer. [00:17:15] So you really end up being on the losing end of that game. [00:17:19] Craig Macmillan: Eddie, do you see price pressure on growers? Are prices being negotiated down or contracts being changed or not renewed? And if so, does that vary by region, do you think? I know you specialize in the Central Coast, but just from what you know. [00:17:34] Eddie Urman: I think for the Central Coast, it's easy to say that there's still unfortunately more cancellations or evergreens being called and their contracts being executed. There is some activity of people being willing to look at stuff and even make offers, which is good news, but typically it's at a lower pricing. [00:17:51] Craig Macmillan: This is for both of you if I'm a grower and I'm facing this situation both what I can get for my price and then also what the chances are of me selling my stuff on the bulk market, is this a situation where we're maybe better off not harvesting all the crop or mothballing some vineyards for the short term? [00:18:08] Eddie Urman: Yeah, I mean, I think in general, the less we pick this upcoming season that doesn't have a home, you know, the better off if it's picked for, uh, a program where it's actually needed, that's great, but bulking one on spec or taking in more fruit because it's cheap or very, you know, very low cost is not going to be a good thing. good overall thing for the industry. [00:18:30] As far as mothballing, we've talked a lot internally. This is where the conversation came in last time about making tough decisions and being intentional about how you're going to farm or you plant going into the season as a grower is, you know, mothballing is very controversial. [00:18:45] I think for our team, as far as whether it truly works and can you truly come back after it's done, if you're mothballing a Vineyard that's at the end of his life expectancy. You're probably just delaying your pain one more year. Cause it probably will not come back. If you're mothballing a five year old vineyard, maybe it's something that's a different story, but a real tough decision. [00:19:06] Mothballing a young producing vineyard most people are not in that situation. [00:19:12] Audra Cooper: Yeah, I mean, I want to expand a little bit on the, the mothballing and not harvesting fruit. I think it's really important that, you know, while this is a rather negative time in the industry and it's really easy to be very pessimistic. I do want to be optimistic about the needed outcomes and the solutions and the pain that's still rather prevalent in our industry to get kind of to the other side of being healthy. [00:19:36] I do want to be optimistic about some of the newer plantings that we've seen basically since 2012. There is a lot of new to middle aged vineyards that I really hope continue to stay in the ground. They need to stay in the ground because they are the highest and best fit for some of the newer style products in wine. [00:19:54] And we need to be able to continue to keep our wine quality elevated. And so while certainly there's vineyards that need to be removed or, or mothballed and taken out of production, there's also the flip side of that where there's a huge need for some of the. better vineyards and the more sought after vineyards or the vineyards that are priced right for the program that they're going into. [00:20:16] So this is kind of a double edged sword in the sense that yeah, we need plenty of production to be pulled out of the supply chain, but at the same time there's a huge need for very specific supply. So I want to be very careful in classifying those items. [00:20:30] Craig Macmillan: Right. And that brings me to my next question Audra there must be regional differences. Yeah. Yeah. In these patterns, I would assume some areas maybe are a little bit more protected from this kind of contraction or, or expansion over supply and others probably really bearing the brunt. I would guess. Do you see patterns at the state level? [00:20:48] Audra Cooper: I see patterns at the state level, but I can even bring it down to the central coast, even so far down to like even Paso right now. And Eddie and I have been talking about this a lot. You know, we saw a huge uptick in available inventory for east side AVA Cabernet and red blenders and even some of the white. Over the last two years, particularly last year in 2024, [00:21:11] and now we're seeing that dynamic shift from the east side climbing and available inventory. And now the west side is where we're seeing most of our listings come from over the last couple of weeks. And so we're now seeing it kind of push into more of the premium luxury tiers as far as this oversupply and the contraction and the kind of the pain points. [00:21:29] And so we are moving through the channels. Which I know again is, is difficult to hear and it's a very negative position to be in the industry, but it's also a sign that the market and the supply chain is moving through what it needs to move towards in order to come out the other side of this thing on a healthier end. [00:21:48] We comment on this a lot where. You know, it's going to get worse, dramatically worse for a short period of time before it gets better. And we're starting to see kind of the beginning of that position. [00:21:58] Craig Macmillan: What about the San Joaquin Valley? San Joaquin Valley? [00:22:02] Audra Cooper: is actually typically leading the charge in regards to our market, particularly our supply aspect of things, both in grapes and bulk wine. And so when we see A retraction in our industry or oversupply. We typically see it in the interior of the central valley first And when we see kind of a new, Growth stage we see it over there first as well And so they're ahead of us by one to two years Currently and then it kind of follows into the central coast and then up into the north coast and what i've seen Historically when you look back at markets and you look at kind of the time horizons of these things how? Long they live and what pushes the momentum of these markets. You'll typically see it last longer in the Central Valley, tiny bit shorter in the Central Coast and a lot shorter in the North Coast. The North Coast usually doesn't see quite as long of a pain period as the other two regions do. And there's, there's a lot of reasons that we probably shouldn't get into today because it would be a whole nother topic of conversation. [00:23:00] But I do think that the Central Coast right now has got another challenging year ahead of it. But also I think that the on ramp to a more positive industry is a little shorter than what I think people are giving credit for too because a lot of the work is being done, we just got to get through these major pain points first. [00:23:19] Craig Macmillan: We know that consumers drive demand for wine and hence wine grapes but are there other economic forces or political forces or regulatory forces that put pressure on this grape market aside from just consumer demand? [00:23:32] Eddie Urman: again, but 1 of big 1s is, put, it could put pressure to the positive or negative on our industry. We don't really know yet. It's still to be determined. when I read this question, the other thing came to mind to me is, is from a grower's perspective ensuring that you're growing. The compatible correct grapes for your region or varieties or it's staying within where you need to be. If the market for, for example, Chardonnay went through, went to the moon, it doesn't mean everyone in Paso should plant Chardonnay, [00:24:00] even though that's the hot variety, right? [00:24:02] It wouldn't be the best variety for most areas of Those are some of the quicker things that come to my mind. I'll probably elaborate. [00:24:10] Audra Cooper: I think to expand upon that, certainly regulations regarding, you know, water usage and irrigation is is a huge factor. And, and Eddie, you could probably do an entire podcast on that particular topic. And I'm sure that you guys have actually, Craig in addition to that, you really look at the economic environment in which people are growing grapes and producing wine. [00:24:32] And the economy of it is getting, you know, more and more difficult. The margins are getting much smaller. You can argue that more often than not people are taking losses year over year. And that puts a ton of pressure on their cash flow. In addition to that, when you look at the lending environment as well, that's become a lot more say, non conducive to being able to continue with business. In a lot of cases, [00:24:57] we have a handful of clients, if not more, who are questioning, do I prune because I don't necessarily have the same operational loan that I've had over the last couple of years and I've been taking low grape prices in order to survive to the following year, but you can only do that so long before it catches up to you. [00:25:14] And then we have another group or another segment of clientele who will prune, but may end up having to throw in the towel sometime, you know, mid summer or sooner because they don't have enough capital to continue with the grapes or you know, not sold. And then you look at the producer side on the winery side, and, and they too are getting crunched. [00:25:32] You know, we often talk about how low grape prices are, but we forget that, you know, wineries are getting crunched on their bottle price as well in order to nationally distribute. You know, what you see on the shelf as a price point does not necessarily mean that that's a price point to that producer. So the economies of this industry are getting more and more difficult every single year. [00:25:52] Craig Macmillan: Eddie, especially, are you seeing trends towards things like mechanization to try to keep costs down? [00:25:58] Eddie Urman: Yeah, absolutely. I mean mechanization and then automation and the vineyard or two, the , you know, hottest topics so here. And people were definitely making the efforts to try to implement those as they come available. The difficult thing can be oftentimes it's investment in equipment. That's very expensive and you have to truly consider is it going to, is it economically feasible to invest in that equipment and what's the payout time going to be based upon the amount of acres you're farming or how many passes you can do with that piece of equipment. So we're, we're seeing it happen, which is great. [00:26:31] It's innovation and it's heading us in the right direction, but at this point, a lot of it is still quite expensive and not everyone could participate for cost reasons. Yeah. [00:26:41] Craig Macmillan: Going forward, we've talked about this a little bit in terms of how different regions are kind of more paying for longer and some a little bit less and et cetera. And this then translates into the wines that are out there. Audra, you'd mentioned you know, the potential of negotiants to come in and help to alleviate the market. [00:26:59] That's definitely what happened in the nineties from my memory. We saw a lot of negotiate brands pop up because there was a plentiful supply for some of those years. Are there things that companies or government or grower associations, are there things that organizations could do to advise growers or help move people in the right direction in terms of kind of what they need to do? Is the viticulture consulting community? Taking these things into account Eddie, let's start with you, [00:27:29] Eddie Urman: that's a big question. there are plenty of people giving good advice in the industry and growers do have resources to reach out to, but it's very difficult to hear information that doesn't. Align with what you would like to do, right? So taking out our emotions from this from the equation and say, okay, does it really make sense to do this or to do that? Where where's that going to leave us and is that going to be in a position? To move forward in a better, know in a better new industry or new, you know New time in this industry when things rebound there's information out there, but it is difficult extremely difficult right now for growers and wineries to make decisions [00:28:09] Craig Macmillan: Yeah. That's the challenge when you have something like this, where it's individual decisions that lead to mass outcomes. It's hard for me as an individual to say, okay, well, I'm going to do my part. I'm going to keep these 10 acres out of production. Especially when I can see that I could sell to somebody. It's a tough go. Go ahead, Audra. [00:28:24] Audra Cooper: So I'm gonna go off on a tangent here a little bit. [00:28:26] Craig Macmillan: do. [00:28:28] Audra Cooper: I don't know, you might not welcome this one. So, you know, some people know this about me. I'm a pretty big Tony Robbins fan. And, You know, for some of you who don't know who that is, he's a self help guru that does a lot of different events and has written a lot of books and he has a philosophy and a saying that he utilizes through most of events, which is where focus goes, energy flows. [00:28:51] And unfortunately, we have not done the best of jobs being positive about ourselves in the industry, out there in the media, that ultimately is consumed by the masses. And so, I've been on this huge bandwagon about, when we're talking to the media, obviously we need to be rooted in reality, but we need to be as optimistic as we can about who we are and what our why is. [00:29:16] And I think oftentimes when we have these downturns, and this one's a pretty deep one, admittedly. That's the rooted in reality, right? But in these downturns, we tend to turn very, very pessimistic and we fail to remember that to some degree or another. We've been here before, and there have been a lot of innovations and activities and work and leadership that have pulled us out of it, and so we need to remember our history a little bit, I think would be my recommendation there, and I think a lot of the associations do a great job In reminding everyone what the historical background is and in some of our why Paso Robles Wine Country Alliance is a great example of what an association can do for a region on a national and international level. [00:30:03] I will continue to sing their praises because I think they've done a beautiful job in what they've done over the last 15 years. When you look at You know, what's happening from a government and regulation standpoint, you know, we have to band together as a community and be loud voices. We can't just rely on our neighbor or our representative to be our representative voice. [00:30:25] We need to make sure that we continue to be out there and loud. The other thing too is. We have a community, but we have a tendency to not keep collaboration consistent, and I would love to see our industry collaborate a little bit more, particularly on social media. I know that there's a lot of people probably listening to this right now thinking, why is social media even a remote solution? [00:30:48] But the amount of consumption from the younger generation that are now of drinking age that have not adopted wine as a beverage of choice, consume a huge amount of social media, more than they do TV, more than they do reading, more than any other culture. aspect of information gathering or any other platform that's available to them. [00:31:10] And we have an opportunity to band together and collaborate and change the algorithm regarding wine on social media. And I love to see us do that. We haven't done it. And there's various methods of doing that. And again, could probably be another podcast. I'm by no means the foremost expert on that, but our collaborative efforts. [00:31:27] We'll just drop that because I don't even remember exactly [00:31:30] Craig Macmillan: I think that's sound advice And it's always been a challenge. We do have some statewide Organizations that have that mission. They have a lot on their plate But I agree with you. I think that that is definitely the route or it seems to be the route There's more more research coming out that's showing that Not just the time but also like where people get their news You know, it shows you how important that is to them, how important , that venue is to them. [00:31:55] Eddie Urman: 1 of the things for me to extrapolate on that a little bit. What Audra was talking about is unified at the industry hot topics. Um. Rock mcmillan talked for a minute. The ceo of silicon bank about the wine industry Not itself and taking market share from itself, but taking market share from wine from beer from spirits They've clearly done that to us. [00:32:18] I mean It's a competition. It is what it is, and we've not done a great job marketing To younger, younger generations, everybody knows that everybody repeats it, but what are we going to do about it? And how can we as an industry figure out how to do a better job getting people exposed to wine, getting people to enjoy wine? [00:32:37] Audra Cooper: Yeah, I like that, Eddie. It's time to get aggressive and it's time to re enter wine in the conversation of culture and being part of the daily lifestyle. We've let it kind of fall by the wayside and it's time to get aggressive about what wine can be and was and should be here in the near future. [00:32:57] Craig Macmillan: right. You'd mentioned, you know, what's happened in the past. Audra, are there lessons that we learned that we are forgetting from 20 years ago or lessons that we should have learned 20 years ago that might help us now? [00:33:11] Audra Cooper: it's, that's an interesting question, and I think it is a great question of merit, because history does tend to repeat itself I think we need to get better about predictive trends, and I don't know what the answer is to that, I just know that we need to do that and again, we, we kind of talked about it early in the podcast here that, you know, it's really hard to plant a trend, because you're usually behind the eight ball on it. [00:33:38] And I think that we need to get better about how we plan for the future. I think we forget that, you know, Robert Mondavi and the Gallo's and, and countless others who came before us really went out. To the masses and marketed wine, not just their brands or their programs. They were out there to make sure that they were representing the wine industry and the product that we produce first and foremost. [00:34:06] And so I think there's that element. It's not necessarily missing, but it's not loud enough and it's not aggressive enough. And so we definitely need some leaders to come forward in that regard and really push the initiatives. That we fought so hard to stay in business for. When you look back historically to, I think we have a tendency to kind of do the blame game a little bit. [00:34:28] Like, you've planted too much over there on the coast and you've removed too much of the northern interior and you're charging too much up there in the north coast. And the reality is there's a place. For everyone to play and instead of being the competitive set that we are, again, to Eddie's point that Rob McMillan made as state of the industry, we should be looking at how do we take market share from our competitors, which are beer and spirits, RTDs, and so forth, not from each other. [00:34:57] Craig Macmillan: Yeah, that makes a lot of sense. It sounds like it's a time when we need to see some new leadership step up or some folks to take leadership roles which is always kind of scary. [00:35:08] Audra Cooper: It is. It's, it's, you know, here's the, the beautiful thing about emotion though. It's usually a call to action. So if we get scared enough. Someone will do something and I think we're just about there, and, and there's probably people working in the shadows that we're not aware of that will probably come forward here soon, you know, there's great leadership at CAWG level with their association as well as the Wine Institute, they're working hard every single day to be lobbyists , for our industry and to be making sure that they're representing our issues and finding solutions, solutions. [00:35:40] You know, one of the big things that I've learned over the last couple of years, particularly this last year, is, is that we are all responsible for our future and making sure our future is compelling. And so we need to be supporting those associations and paying attention to the relevancy of the information that's out there. [00:35:55] Craig Macmillan: Yeah, that's excellent. This is a, again, kind of a, kind of a tangent and it may not lead anywhere, but I, I just had this thought. You were talking about sustainability certifications and how important they are for growers now. Do you think that communicating the sustainability story of wineries and probably done at an individual level and then spreading out from there do you think consumers would respond to that? [00:36:17] Eddie Urman: Yeah it's hard to say because marketing is not my forte, but I, it sure seems like with the trends as far as health conscious and all this, I think it would resonate with them. It really should. And it's something we should probably capitalize on more as an industry in general. Yeah. [00:36:33] Craig Macmillan: That's interesting. Well do you have, does anybody have like a final message or one thing you would tell growers on this topic? Audra, [00:36:40] Audra Cooper: Well, we covered a lot of topics today, and I think I'll leave everyone with the same thing I said earlier, Where focus goes, energy flows, and if we're focused on the negative, and we're focused on how tough the industry is right now, that's where we're going to be. If we're focused on solutions, we'll find one that works, and it's going to be different for everyone. [00:37:04] Everyone's solution may look a little bit different. This is both an individual and industry wide issue that we're facing currently. with the downturn in the industry and the extreme oversupply. But I have faith that the work that's already being done will pull us out of this. We just need to get innovative in how we market to new consumers. [00:37:26] Craig Macmillan: That's great. Where can people find out more about you folks? [00:37:29] Eddie Urman: on our website. , you can get our information on there and reach out and contact us. Anything else Audra. Right. [00:37:44] Audra Cooper: Year you can go to our social media Turrentine Brokerate or you can find me at GrapeBroker on Instagram. You can also call us or email us or text us if you'd like, or smoke signal us too, although please don't carry fires. [00:37:50] Craig Macmillan: Anyway, right. Well, thank you so much. I guess today we're Audrey Cooper she is a director of great brokerage at Turrentine. Brokerage and Eddie Urman, who is the central coast, great broker Turrentine. Thank you both for being here and having such an interesting conversation. It's an important topic with a lot of question marks, lots and lots of questions, but I think we had some good things come out of it and I really appreciate it. [00:38:11] Audra Cooper: All right. Thank you. [00:38:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by wonderful laboratories. Wonderful laboratories. Operates two state of the art high throughput laboratories to support pathogen detection and nutrient analysis. The team provides full service support to customers with field sampling, custom panels, and special projects. Their customers include pest control advisors, growers, consultants, seed companies, backyard gardeners, researchers, and more. [00:38:45] Make sure you check out the show notes for links to Turntine brokerage. Their previous interview on the Sustainable Winegrowing podcast, that's number 259, wine Grape Market Trends for 2024, plus other sustainable wine growing podcast episodes, including 265. How to stand out on social media in 2025 and 268 how to tackle leadership transitions successfully. [00:39:10] If you'd like this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. [00:39:16] You can find all of the podcasts@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Winegrowing with the Vineyard team. Nearly perfect transcription by Descript
What if your favorite meal is doing more than just satisfying your taste buds? What if it's impacting your energy centers, blocking your spiritual growth, or even amplifying your intuitive gifts? In this flavorful episode of The Skeptic Metaphysicians, Will & Karen sit down with intuitive food therapist, energy healer, and multi-international bestselling author Sevante (aka The Food Oracle) for a deeply nourishing conversation that could literally change the way you look at your plate. Discover how specific foods resonate with different chakras and how eating with intention can open your third eye.Learn why chocolate, pineapple, and tomatoes are more than just tasty—they're spiritual allies.Hear how Sevante's channeled Food Healing Oracle Deck is helping people across the world tap into intuitive food therapy for emotional and spiritual breakthroughs.Oh, and did someone say Sicily retreat with farm-to-table food and soul alignment? Yep. That happened.Plus, witness Will's spiritual dilemma as he tries to defend his beloved bacon cheeseburger in the face of higher consciousness. Whether you're a health nut, a foodie, or just spiritually curious, this episode is your invitation to rethink what it really means to “feed your soul.” Topics Covered:• Food as energy and a tool for spiritual awakening• Intuitive eating and what your cravings actually mean• Foods that help with forgiveness, intuition, and even psychic development• What's really happening when you eat processed foods vs. vibrant, living meals• How cooking with love literally raises the vibration of your food ✨ Bonus: Want to amplify your home's energetic vibe while you nourish your body? Check out our special FLFE offer (Focused Life Force Energy) here – a 15-day free trial awaits.Featured Guest: Sevante – The Food OracleWebsite: CCIFT Official Links & Resources Mentioned:• Focused Life Force Energy (FLFE) Free Trial• Food Healing Oracle Deck• High Vibe Wellness Tribe – FREE accessGet your own Lovetuner and find your connection with the 528Hz frequenxy here:https://lddy.no/1lht8Put your editing on autopilot with Descript:https://get.descript.com/tbrkkp6wsi07Connect with Us: