Website Rescues Podcast

Adding effective FAQs that actually convert

Play Episode Listen Later Aug 3, 2022 9:01

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/adding-effective-faqs-that-actually-convertConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Beware of shady backlink tactics

Play Episode Listen Later Jul 27, 2022 5:07

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/beware-of-shady-backlink-tacticsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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How often do I need to submit a sitemap on Shopify?

Play Episode Listen Later Jul 6, 2022 3:47

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/how-often-do-i-need-to-submit-a-sitemap-on-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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10 ways to show you care about the person on the other end of the computer

Play Episode Listen Later Jul 6, 2022 5:21

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/10-ways-to-show-you-care-about-the-person-on-the-other-end-of-the-computerConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Resolving mismatched value price from Shopify to Merchant Center

Play Episode Listen Later Jun 22, 2022 6:20

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/resolving-mismatched-value-price-from-shopify-to-merchant-centerHow to remove your theme structured data if that's helpfulConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Negative reviews can increase sales

Play Episode Listen Later Jun 8, 2022 4:40

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/negative-reviews-can-increase-salesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Competing with big companies and discounters

Play Episode Listen Later May 18, 2022 7:35

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/competing-with-big-companies-and-discountersConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Time to work on your SEO

Play Episode Listen Later May 4, 2022 2:10

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/is-now-a-good-time-to-upgrade-to-a-shopify-2-0-themeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Is now a good time to upgrade to a Shopify 2.0 theme?

Play Episode Listen Later Apr 20, 2022 13:40

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/is-now-a-good-time-to-upgrade-to-a-shopify-2-0-themeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Testing if tabs and accordions could be hurting your SEO

Play Episode Listen Later Mar 23, 2022 3:35

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/testing-if-tabs-and-accordions-could-be-hurting-your-seoConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Shipping details showing in organic search with Rich Results

Play Episode Listen Later Mar 2, 2022 3:05

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/shipping-details-showing-in-organic-search-with-rich-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Google's product review rules you have to follow for Rich Results

Play Episode Listen Later Feb 23, 2022 6:52

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/googles-product-review-rules-you-have-to-follow-for-rich-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Adding additional product specs to enhance search results

Play Episode Listen Later Feb 2, 2022 3:55

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/adding-additional-product-specs-to-enhance-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Choosing the Shopify theme that's right for my store

Play Episode Listen Later Jan 12, 2022 6:29

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/choosing-the-shopify-theme-thats-right-for-my-storeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Trade-offs of custom development vs updating Shopify themes

Play Episode Listen Later Jan 5, 2022 13:41

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/trade-offs-of-custom-development-vs-updating-shopify-themesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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How both organic and paid traffic benefits from structured data like JSON-LD

Play Episode Listen Later Dec 22, 2021 2:59

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/how-both-organic-and-paid-traffic-benefits-from-structured-data-like-json-ldConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Encourage customers to purchase online in a craft business

Play Episode Listen Later Dec 15, 2021 3:14

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/encourage-customers-to-purchase-online-in-a-craft-businessConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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If I don't have product reviews in my Shopify store, can I earn rich snippets?

Play Episode Listen Later Dec 8, 2021 2:26

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/rich-snippets-without-product-reviews-in-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Don't panic when SEO results change drastically

Play Episode Listen Later Dec 1, 2021 3:26

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/dont-panic-when-seo-results-change-drasticallyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Hiding products from search engines using metafields in Shopify

Play Episode Listen Later Nov 17, 2021 4:08

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/hiding-products-from-search-engines-using-metafields-in-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Add a deals page to your Shopify store to increase traffic

Play Episode Listen Later Nov 10, 2021 2:27

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/add-a-deals-page-to-your-shopify-store-to-increase-trafficConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Why you shouldn't rely on your Shopify theme's microdata

Play Episode Listen Later Nov 9, 2021 2:18

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/shouldnt-rely-shopify-themes-microdataConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Handle discontinued products in Shopify and still make a profit

Play Episode Listen Later Oct 20, 2021 3:41

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/handle-discontinued-products-in-shopify-and-still-make-a-profitConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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The multi-currency SEO issue plaguing Shopify stores but no one is talking about

Play Episode Listen Later Oct 13, 2021 7:27

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-multi-currency-seo-issue-plaguing-shopify-stores-but-no-one-is-talking-aboutConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Celebrating holidays other than Christmas improves conversion rates

Play Episode Listen Later Sep 29, 2021 3:03

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/celebrating-holidays-other-than-christmas-improves-conversion-ratesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Holiday preparations you may have forgotten

Play Episode Listen Later Sep 22, 2021 2:21

Evaluating if your Shopify store's structured data is good enoughIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/holiday-preparations-you-may-have-forgottenConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Optimize your Shopify collection page

Play Episode Listen Later Sep 1, 2021 6:44

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/optimize-your-shopify-collection-pageConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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When should I update my theme for Shopify's Online Store 2.0 update?

Play Episode Listen Later Aug 25, 2021 3:20

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/when-should-i-update-my-theme-for-shopifys-online-store-2-0-updateConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Google's Review Snippets severely impacted by recent Google algorithm changes

Play Episode Listen Later Aug 4, 2021 3:57

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/googles-review-snippets-severely-impacted-by-recent-google-algorithm-changesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Why are mobile conversion rates usually lower than desktop?

Play Episode Listen Later Jul 14, 2021 3:28

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/why-are-mobile-conversion-rates-usually-lower-than-desktopConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Grouping variants into one product is better than multiple products

Play Episode Listen Later Jul 7, 2021 4:22

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/grouping-variants-into-one-product-is-better-than-multiple-productsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Control how your Shopify store appears in the search results

Play Episode Listen Later Jun 30, 2021 4:09

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/how-to-control-how-your-shopify-store-appears-in-the-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Is SEO still important?

Play Episode Listen Later Jun 23, 2021 3:05

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/is-seo-still-importantConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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How Rich Results will enhance your search results

Play Episode Listen Later Jun 9, 2021 4:47

Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/much-rich-snippets-will-enhance-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Your Instagram feed is broken

Play Episode Listen Later Jun 2, 2021 2:35

In today's episode, we're going to address these broken Instagram feeds on your Shopify website and provide an alternative that is bound to improve your conversion rate.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/your-instagram-feed-is-brokenConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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The 411 on Google's Core Web Vitals

Play Episode Listen Later May 26, 2021 10:08

In today's episode, let’s dig into Google's Core Web Vitals and talk about what all this really means for your Shopify site.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-411-on-googles-core-web-vitalsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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Should I include brand name in product titles

Play Episode Listen Later May 12, 2021 5:09

In today's episode, I’ll be sharing why Quick View can be hurting your Shopify store and why I recommend turning it off in most cases.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/should-i-include-brand-name-in-product-titlesConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Acquiring my first Shopify App

Play Episode Listen Later May 5, 2021 3:14

In today's episode, let’s talk about a new app that I’ve acquired and give an introduction to folks who maybe don’t know all the things you have access to.JSON-LD for SEOIncrease conversions to your Shopify storeLinks from the show:Repeat Customer InsightsShopify Meetup PortlandRead the article:Read the full articlehttps://www.ilanadavis.com/articles/acquiring-my-first-shopify-appConnect with IlanaJoin the newsletterilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Quickview should be turned off on your store

Play Episode Listen Later Apr 21, 2021 4:22

In today's episode, I’ll be sharing why Quick View can be hurting your Shopify store and why I recommend turning it off in most cases.Increase conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/quickview-should-be-turned-off-on-your-storeConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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The best email subject I've seen in a while

Play Episode Listen Later Apr 7, 2021 3:29

In today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Triple Mountain Model HorsesIncrease conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-best-email-subject-ive-seen-in-a-whileConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Increase traffic to your Shopify store without ads

Play Episode Listen Later Mar 24, 2021 6:27

In today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Promotion example with Nora's KitchenDiscount size does matterImprove SEO on your Shopify siteSimple yet powerful SEO tips for your Shopify StoreIncrease conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/increase-traffic-to-your-shopify-store-without-adsConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Hero images could be deadly

Play Episode Listen Later Mar 3, 2021 5:02

In today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Increase conversions to your Shopify storeRead the article:Read the full article with photos from Sonya Dakarhttps://www.ilanadavis.com/articles/hero-images-could-be-deadlyConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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What's a good conversion rate for Shopify?

Play Episode Listen Later Feb 24, 2021 3:54

In today’s episode, we’re going to talk about how customers can get frustrated with choosing product options and how you can make their shopping experience a pleasant one.Increase conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/whats-a-good-conversion-rate-for-shopifyConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Buttons prove to be a better shopping experience

Play Episode Listen Later Feb 15, 2021 3:35

In today’s episode, we’re going to talk about how customers can get frustrated with choosing product options and how you can make their shopping experience a pleasant one.Shopify store mentioned: Among Us by InnerslothIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/buttons-prove-to-be-a-better-shopping-experienceConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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How long should product descriptions be?

Play Episode Listen Later Feb 15, 2021 3:37

In today's episode, we’re going to talk about why you struggle with writing quality product descriptions and what you can do to overcome this obstacle.Simple Product Description FormulaGet your Website ReviewIncrease conversions to your Shopify store Read the article:https://www.ilanadavis.com/articles/my-product-descriptions-should-be-how-longConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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A Shopify Homepage Purpose

Play Episode Listen Later Feb 15, 2021 4:46

In today's episode, we’re going to talk about the real purpose of your homepage and how so many Shopify store owners get this wrong.Get your Website ReviewIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/a-homepages-purposeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

shopify homepage

Product description tabs are killing your conversions

Play Episode Listen Later Feb 15, 2021 8:42

In today's episode, we’re going to debunk the benefits of product description tabs and provide alternatives to tabs that improve conversions almost instantly.Shopify store mentioned: Animals MatterIncrease conversions to your Shopify storeRead the article:https:www.ilanadavis.com/articles/product-description-tabs-could-kill-conversionsConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues

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Is my Shopify website font size too small

Play Episode Listen Later Feb 15, 2021 4:20

In today's episode, we’re going to learn about the importance of font size on your website, the difference between points and pixels, and a quick rule of thumb for sizing your content.Shopify store mentioned: ShopGrowSpacesIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/is-my-shopify-website-font-size-too-smallConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

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