Podcasts about adwords editor

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do things faster in Google Ads, and they share some unique tools that you can only do on Editor. Google Ads Editor is a must have skill set for a serious Google Ads professional, and there’s so much that it can do! Enjoy and thanks for listening! Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next week we’ll be talking about the next steps that come with launching a Lazy Man build and how to optimize it after your initial results. Thanks for listening and enjoy!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors because they make the show possible!Check out Elite Local Ads - http://elitelocalads.com/ Show Notes:Today the guys answer questions about how to use Google Ads editor to scale an account build, to what extent we track monthly budget, and if Google Analytics goal importing is as accurate as Google Ads conversion code.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show - https://www.patreon.com/paidsearchpodcastSend us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)Support the show (https://www.patreon.com/paidsearchpodcast)

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google's AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastYes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:Using filters and find and replace in Google Ads Editor.Editing ad copy in Google Ads Editor.Copying and pasting negative keywords and negative locations in Google Ads Editor.Using Excel or Google Sheets to upload builds into Google Ads Editor.The fastest way to manage keyword bids.Keyboard shortcuts.The Excel formula Jason uses to make phrase and exact match keywords.And we finish out the episode with a Paid Search Trivia question.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!BMM keyword tool - https://adresults.com/tools/broad-match-modifier/Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/Washington Post article on digital marketing - https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/Support the show (https://www.patreon.com/paidsearchpodcast)

This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE! Plus the normal hilarity ensues including the discovery of a slew of professions that Greg didn't even know he had! Read the full show notes down below. FULL SHOW NOTES: https://marketingoclock.com/google-ads-editor-ep-63/ Show notes: Must Read Marketing Article of the Week: 41 Places to Find Free Images Online That You Will Actually Want to Use This Week’s Digital Marketing News: Custom Audiences: Target customers with your own data Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now SEOs frustrated by Google’s belated pagination announcement

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search revenue with a 90/10 split in favor of publishers. Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events. This feature hasn’t been officially announced, although it has been confirmed in the sense that there’s a dedicated help center article. People have also reported seeing it in search results already. Events can be added to a Google Maps listing from the Contribute tab in the Android app.There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it.

AdWords Editor has historically been one of Google's most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search revenue with a 90/10 split in favor of publishers. Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events. This feature hasn't been officially announced, although it has been confirmed in the sense that there's a dedicated help center article. People have also reported seeing it in search results already. Events can be added to a Google Maps listing from the Contribute tab in the Android app.There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it.

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show! AdWords Editor - https://ads.google.com/home/tools/ads-editor/ Show notes - https://paidsearchpodcast.com/adwords-editor/ On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/Support the show (https://www.patreon.com/paidsearchpodcast)

Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.

Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.

Artificial Intelligence Awareness and Preparation as one of Google's first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it's critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it's math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.

Artificial Intelligence Awareness and Preparation as one of Google's first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it's critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it's math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.

Bienvenidos al episodio cuarto del Podcast de PPC Marketing ya muy cerca de cumplir un mes de estar online de haber lanzado este podcast para apoyar el contenido que tengo en el blog. Por el momento estoy muy contento con los resultados me ha servido para conocer mas gente del sector, hasta otros podcasters me han invitado a colaborar en sus programas como el el arte de la conversión de Pedro Sanchez y Keiner Chara de emprendiendo en Marketing. Pedro es un español que en su podcast trata el tema de CRO la optimización de la conversión una temática muy interesante la cual no hay mucha información en ESPAÑOL Y Kainer es venezolano radicado en Colombia que tiene podcast donde entrevista a profesionales del marketing, en su programa han pasados varios muy conocidos como Oscar Feito, Romuald Fons, Borja Giron y Fernando Tellado de Ayuda Wordpress. En cuanto números del podcast A los trabajamos en marketing nos gustan tanto los datos según ivoox que es donde donde alojo los audios del podcast estos primeros episodios se han descargado cerca de 400 veces. El que más ha sido descargado El episodio que suma más descargas es el de 7 ventajas de usar Google AdWords para promocionar un negocio con 120 descargas seguido por cómo incrementar el CTR de una campaña en Google AdWords con 100 descargas. Desde el mes de Julio planeo traer invitados, hacer entrevistas cortas de temas muy concretos sobre marketing digital pero claramente enfocado a la publicidad digital, las personas que planeo invitar tienen mucha experiencia en las gestión de cuenta y de clientes. eso por ese lado quería contarte como voy con el podcast y lo que viene próximamente. Y bien En este cuarto episodio te voy a contar algunas funcionalidades del editor de adwords y cómo te puede ayudar a ahorrar mucho tiempo en el manejo de las cuentas. AdWords Editor es la herramienta preferida por gestores de cuentas a la hora de realizar grandes ajustes en las campañas, las razones son varias pero la más común es que permite ahorrar mucho tiempo. A continuación la lista de funciones más útiles para hacer más eficiente la gestión de cuentas con el editor de AdWords. Enlaces y notas - Notas del programa : albeiroochoa.com/04/ - URL del articulo blog: https://albeiroochoa.com/editor-adwords/ Enlace de descarga del AdWords Editor: https://www.google.com/intl/es/adwordseditor/ - Recurso de la semana: https://www.clickcease.com/ ====Suscribete vía=== - Itunes: https://goo.gl/yyHW8M - Ivoox: https://goo.gl/bMYjqg - Spreaker: https://goo.gl/XibsxJ - Soundcloud: https://goo.gl/1kdiwj - Stitcher: https://goo.gl/IsYDfd - Youtube: https://goo.gl/Xh6TPa

Bienvenidos al episodio cuarto del Podcast de PPC Marketing ya muy cerca de cumplir un mes de estar online de haber lanzado este podcast para apoyar el contenido que tengo en el blog. Por el momento estoy muy contento con los resultados me ha servido para conocer mas gente del sector, hasta otros podcasters me han invitado a colaborar en sus programas como el el arte de la conversión de Pedro Sanchez y Keiner Chara de emprendiendo en Marketing. Pedro es un español que en su podcast trata el tema de CRO la optimización de la conversión una temática muy interesante la cual no hay mucha información en ESPAÑOL Y Kainer es venezolano radicado en Colombia que tiene podcast donde entrevista a profesionales del marketing, en su programa han pasados varios muy conocidos como Oscar Feito, Romuald Fons, Borja Giron y Fernando Tellado de Ayuda Wordpress. En cuanto números del podcast A los trabajamos en marketing nos gustan tanto los datos según ivoox que es donde donde alojo los audios del podcast estos primeros episodios se han descargado cerca de 400 veces. El que más ha sido descargado El episodio que suma más descargas es el de 7 ventajas de usar Google AdWords para promocionar un negocio con 120 descargas seguido por cómo incrementar el CTR de una campaña en Google AdWords con 100 descargas. Desde el mes de Julio planeo traer invitados, hacer entrevistas cortas de temas muy concretos sobre marketing digital pero claramente enfocado a la publicidad digital, las personas que planeo invitar tienen mucha experiencia en las gestión de cuenta y de clientes. eso por ese lado quería contarte como voy con el podcast y lo que viene próximamente. Y bien En este cuarto episodio te voy a contar algunas funcionalidades del editor de adwords y cómo te puede ayudar a ahorrar mucho tiempo en el manejo de las cuentas. AdWords Editor es la herramienta preferida por gestores de cuentas a la hora de realizar grandes ajustes en las campañas, las razones son varias pero la más común es que permite ahorrar mucho tiempo. A continuación la lista de funciones más útiles para hacer más eficiente la gestión de cuentas con el editor de AdWords. Enlaces y notas - Notas del programa : albeiroochoa.com/04/ - URL del articulo blog: https://albeiroochoa.com/editor-adwords/ Enlace de descarga del AdWords Editor: https://www.google.com/intl/es/adwordseditor/ - Recurso de la semana: https://www.clickcease.com/ ====Suscribete vía=== - Itunes: https://goo.gl/yyHW8M - Ivoox: https://goo.gl/bMYjqg - Spreaker: https://goo.gl/XibsxJ - Soundcloud: https://goo.gl/1kdiwj - Stitcher: https://goo.gl/IsYDfd - Youtube: https://goo.gl/Xh6TPa

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Simple Ways to Save Money on SEO Using PPC 00:38 – Everyone looks at pay-per-click as an expense but it’s not a bad expense 00:49 – From an SEO perspective, it takes a long time 01:00 – The first way to save money is to target the right keywords 01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io 01:11 – “Volume isn’t everything if people don’t purchase from those keywords—no matter how many visitors you get, it’s useless” 01:19 – With PPC, you can test out words and phrases and when you see conversion, start targeting from organic search perspective 01:35 – If you want to scale, use AdWords Editor to move things faster 02:00 – If you have a brand keyword, a competitor can start to categorize you as the brand owner 02:48 – Focus your SEO first on non-seasonal based terms 03:10 – It costs the same time and money with seasonal-based keywords 03:22 – Go to Google Trends, type the terms and make sure it’s not in the seasonality 03:38 – After the terms get consistent traffic all year round, then go for the seasonal terms 04:03 – More consistent income is better than the income that goes up and down over a few months 04:15 – That’s it for today’s episode! 3 Key Points: PPC is an expense, but it is NOT a bad expense—test if it’s right for you. While SEO can be cheaper, it takes time and testing to see which works best. If you have a brand keyword, keep it, as a competitor will start to see you as the brand owner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won't end up wasting money or time. Time Stamped Show Notes: 00:27 – Today's topic: 3 Simple Ways to Save Money on SEO Using PPC 00:38 – Everyone looks at pay-per-click as an expense but it's not a bad expense 00:49 – From an SEO perspective, it takes a long time 01:00 – The first way to save money is to target the right keywords 01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io 01:11 – “Volume isn't everything if people don't purchase from those keywords—no matter how many visitors you get, it's useless” 01:19 – With PPC, you can test out words and phrases and when you see conversion, start targeting from organic search perspective 01:35 – If you want to scale, use AdWords Editor to move things faster 02:00 – If you have a brand keyword, a competitor can start to categorize you as the brand owner 02:48 – Focus your SEO first on non-seasonal based terms 03:10 – It costs the same time and money with seasonal-based keywords 03:22 – Go to Google Trends, type the terms and make sure it's not in the seasonality 03:38 – After the terms get consistent traffic all year round, then go for the seasonal terms 04:03 – More consistent income is better than the income that goes up and down over a few months 04:15 – That's it for today's episode! 3 Key Points: PPC is an expense, but it is NOT a bad expense—test if it's right for you. While SEO can be cheaper, it takes time and testing to see which works best. If you have a brand keyword, keep it, as a competitor will start to see you as the brand owner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to ! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show! Be sure to follow their group on Facebook to keep up with the program!

Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes! On this episode of Digital Marketing Radio we discuss  whether Google AdWords is to expensive for most businesses, with topics including: Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be? What are some of the biggest mistakes that you see companies making with Google AdWords campaigns? Is it more difficult for certain industries? What’s the secret behind achieving a great quality score? On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going? Should a business use specialist landing page pages from companies like Unbounce or is a regular website OK? What are the best things to split test? [Tweet ""If your site doesn't convert you shouldn't spend any money on paid search." @bgtheory"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? AdWords Editor [PPC Ad Editor] Bing Editor [PPC Ad Editor] Excel [Microsoft spreadsheet software] AdAlysis [Ad testing] Windows Live Writer [Blogging tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marin [PPC campaign management software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Ensure your website converts for traffic you send it. It doesn't matter what your medium is. Email's great. Social's great. SEO is great. Paid search is great. If your website can't convert it, who cares?

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links, sitelinks, what we can expect with Bing Results in Yahoo and more.

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links, sitelinks, what we can expect with Bing Results in Yahoo and more.