Podcasts about amazon marketing services ams

Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports, a wholesaler that designs and delivers home recreational products. With over 10 years of experience in the eCommerce space, he began his career executing DTC and brand manufacturing strategies for Footlocker before transitioning to global marketplaces on Amazon. Matt focuses on spearheading marketplace strategies and eCommerce operations, with an emphasis on strategic planning, multi-channel marketing, and online merchandising. He has specific experience in digital shelf strategy, P&L management, market planning, and Amazon Marketing Services (AMS), among other areas.  In this episode… In the DTC eCommerce space, market costs — namely shipping, retail, and advertising — have increased by 30-40%, consequently reducing profits and increasing delivery times. So, what do these cost increases entail for your business, and how can you allocate expenses to maximize revenue?  DTC expert Matt Krueger recommends implementing a P&L (profit and loss) strategy in each aspect of your business to assess and prioritize operations. To leverage this strategy, it's best to analyze each SKU (stock-keeping unit), categorize your products, and optimize your selling channels. With a driven team of data analytics experts, you can strategize your profit margins to structure your business around cost and market trends.    In today's episode of The Digital Deep Dive, Aaron Conant chats with Matt Krueger, Vice President of Digital (Amazon & DTC) at EastPoint Sports, about the costs of running an eCommerce business. Matt shares how cost increases affect eCommerce business operations, strategies for navigating shipping and handling costs, and how brands should allocate advertising and marketing costs.

In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads. Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned http://hub.me/alEwV YouTube video: https://youtu.be/I_qPwtz2zYw Timestamp show notes (click on timestamp to view segment on YouTube): 0:36 What are Sponsored Brand ads on Amazon? 2:06 My experience using Sponsored Brand ads for books 4:38 How and why AMS sponsored ads have changed 6:28 Should authors still use AMS ads? 7:03 How to connect with Heidi

I review some exciting recent changes to Kindle Direct Publishing (KDP), Author Central, and the Amazon Marketing Services (AMS) platforms as we head into 2021. YouTube video: https://youtu.be/zDRK7KHKiDA Timestamp show notes (click on timestamp to view segment on YouTube): 0:34 Updates to new KDP Reports Beta interface 2:46 New Amazon Author Central interface 3:35 New Customer Reviews reporting on Author Central 4:34 New Sponsored Brands ads on AMS 6:26 New Kindle Unlimited KENP Reads & Estimated Royalties tracking in AMS 7:51 Why you shouldn't be discouraged with your 2020 book income 8:41 How to connect with Heidi Check out my Udemy courses to level up your self publishing game in 2021: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books. YouTube video: https://youtu.be/eNYwxkh-FHw Timestamp show notes (click on timestamp to view segment on YouTube): 0:56 Amazon ads for books used to be good 1:23 How Amazon (AMS) advertising changed 4:43 Don't increase ad spend and lose money! 7:10 Why Amazon ads are still good 8:12 2 types of advertising and when to use each one Blog: Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned http://hub.me/alEwV Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716 Udemy Course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE    

If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads.  ----more---- Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.  _________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.       

Brian Berni is a former Vatican secret archives employee and a best selling author under multiple pen names. He blogs for writers and self publishers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and book club ads in 2018. Brian also hosted the first ever virtual summit for fiction writers.    I brought Brian onto the podcast today to talk about book marketing, book advertising, what’s working, what’s not, and how to make a mess work for you. In today’s conversation, I wanted Brian to share his experience from hosting his first ever virtual summit, Indie Novelist Summit for fiction writers in 2018, which helped him go from practically zero to thousands of engaged readers. Due to the success of the summit, several thousand more subscribers joined his email list and generated multiple five figures just from ticket sales of his virtual summit alone. During the campaign, I worked with Brian, which was a lot of fun because he had such a commitment to quality. And so I have kind of two big takeaways.    From today’s conversation, I had two big takeaways. The first is on the marketing front which is that Amazon is moving to a pay-to-play model, which seems to be the future of Amazon book sales. The second big takeaway is on the virtual summit front, which is that they work. If you want to know more about virtual summits, you can go to my blog.   In this broadcast, Brian and I talk about:   How did Brian venture into an online space  Why did Brian choose to engage other authors to network In what ways did Brian hone his niche around self-publishing The importance of being acquainted with Facebook, Google and Amazon ads How Brian became specialized in book ads marketing Why you should always continue experimenting and testing with ads The importance of realizing that each book marketing ad will not work for all books What are the critical components of running a paid ad campaign What were Brian’s expectations for his first virtual summit How successful was the Indie Novelist Summit in terms of growth The importance of using a survey to engage the interests of your community Where does Brian view his business ventures going in the future   How to Connect with Brian:   authorstech  bookads   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:     Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  ----more---- About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.  _________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio.  To listen to the whole program, go here: Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates ----more---- Most email programs are failing, dismal, weak and ineffective says Laurie Beasley.  Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales.  In this podcast Laurie reminds us of the Six Universal Buying Motives which, when used religiously will lead to higher opening rates and more qualified prospects. Managing email marketing technology has its daily challenges she believes, which take up a lot of the creative effort for email programs.  We must return, she says to the benefits of product features and the reasons why people buy.  She implores copywriters to think about what the prospect’s perspective is and not what the product managers and engineers have surmised. About our guest host: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc. which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Some exciting changes are happening on the Kindle Direct Publishing (KDP) self publishing platform. I review what's new in this quick update. Next episode will return to our discussion on results of the 2018 Self Publishing Survey. Podcast video on YouTube: https://youtu.be/xxbCpnD8ScI Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Kindle Create now offers Kindle eBook and paperback publishing with same file 1:25 Kindle Create can handle formatting that used to be done in Microsoft Word 1:56 Changes to Amazon Marketing Services (AMS) for book advertising

In this episode, we'll discuss the switch Amazon made from Amazon Marketing Services (AMS) and Amazon Media Group to Amazon Advertising. Find out what else changed besides the name and how you can take advantage of the merged platform. Episode includes: What type of ads are included with Amazon Advertising What you can do with the new layout What changes to expect in the near future Google Ads vs. Amazon Advertising How to use Amazon suggested bids Day parting strategies with Amazon Advertising Taking advantage of bulk upload sheets And more! Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

One of the perks of working so closely with Amazon is we get to meet with key employees in Seattle. In this episode we'll discuss our trip and fill you in on some of the new things we learned. This includes: Amazon Marketing Services (AMS) new UI and its benefits AMS suggested bids and strategies Amazon Go Competitor analysis tactics you can implement Goal setting And more Subscribe and leave a review on iTunes! See more of our podcasts here: https://genevasupply.com/blog/ (https://genevasupply.com/blog/)

As a followup to the previous episode on Amazon Marketing Services (AMS) advertising for Kindle eBooks, I discuss how aiming for winning ad bids can lose money. In the episode, I mention the following blog post where I detail the formulas for figuring a maximum ad bid to avoid overspending: https://toughnickel.com/self-employment/Amazon-Marketing-Services-Advertising-for-Kindle-eBooks-Are-You-Winning-Ad-Bids-But-Losing-Money Authors are invited to participate in my 2018 Thorne Self Publishing Survey. Here's the direct link to the survey on Survey Monkey: https://www.surveymonkey.com/r/Z2M5QLZ To connect with me, visit my website at HeidiThorne.com or visit my author page on Amazon.com.  

Advertising your Kindle eBooks where people are already buying them is a great idea! Luckily, Kindle authors can take advantage of advertising opportunities with Amazon Marketing Services (AMS) that are integrated into the Kindle Direct Publishing platform. In this episode, I explain the basics of the program. To connect with me, visit my website at https://HeidiThorne.com. And if you'd like to read my books, eBooks and audio books, visit my author page on Amazon at https://amazon.com/author/heidithorne.

Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon Marketing Services Pros The ads are already put in front of people who are on Amazon looking to buy a new book. You can set up ads for specific keywords to help sell to just the right audience. Cons The analytics are slow to report. There isn’t a way to convert potential buyers into email list subscribers or get them to your website. There isn’t as much inventory when it comes to books as other products on Amazon. Facebook Ads Pros Easier to track conversions and clicks to your website. More comprehensive buyer data. You can create ads targeted to very specific groups of people, depending on their behavior or likes. You can direct people to your website to sign up for your email list and purchase the book directly from you. You can make other content, such as videos, and target those who engage with that content the most. Cons If the ad brings someone to a website to sign up for an email sequence, the conversion to buying your book may not be as quick. The ads can be intrusive to their intention of socializing on Facebook and they may not necessarily be in the mood to purchase a book. It may be harder to get someone off one platform and onto another. Facebook ads can be difficult and even expensive to those who don’t know the platform well.   As you can see, neither platform is perfect and deciding on what you want your long-term goal to be as an author may be a deciding factor in which advertising method you use. One more thing to note is even though you might have an easier time targeting Facebook ads to entice people to sign up for your email list — a function AMS ads doesn’t allow — you might also have luck using a draw within your book to encourage readers to sign up, like Pat Flynn’s companion course he made for those who bought his book. With any advertising method, take your time to test out different ads to see which ones convert people to buying the book the best, and don’t just throw a bunch of money into tons of different ads because then you’ll never learn what works best. “Get your buyer data and then take those people on a long term journey with you and convert them into people who actually like your stuff and do it without looking like you're advertising.” Bio of the Author in the Case Study: Jonny Andrews is a publishing expert and founder of Author Platform Rocket. He has helped thousands of author entrepreneurs grow their audience through book development and advertising. He is also an entrepreneur, international speaker and business strategies consultant and is the host of the Author Platform Podcast. Resources Referred to in this Episode: Jonny Andrews’ Amazon Author Page Author Platform Rocket The Author Platform Podcast Kindlepreneur Free AMS Book Ads Course Will It Fly? by Pat Flynn Book Marketing Show Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks Book Marketing Show Listing Previous Books for More Sales with Steve Scott

Connor Folley is CEO of Downstream, a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins the pod to talk about Amazon Marketing Services (AMS) which is the large and growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, and the expected growth of Amazon paid ads over the next few years. (Hint: It's huge). Connor helps us make the connection between SEO and paid channels, as well as describes when and how companies should engage in ads on Amazon and elsewhere. You can read more about Connor's business, Downstream, here: https://www.downstreamimpact.com/

This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads to Amazon Marketing Services (AMS) is a great lift for sellers but with it comes the downside as there is no search-term report you don’t know exactly which keywords are converting best. Taylor gives us strategies to waterfall the bids to optimise your spending. Then Taylor moves onto the introduction of Headlines ads which is in beta for some sellers and is beginning to appear across people’s accounts. Again Amazon gives with one hand but takes with the other as we see the cost per click begin to climb as many new entrants come into the headline ad market. Amazon Store pages is another innovation and moves us along from the brand pages which were a little clunky to put up and manage and then the Amazon Advertising Platform get the Taylor Treatment with an in-depth run through the platform, the options and a focus on the Amazon Retargeting Ads strategies to use. Match Types in Amazon Marketing Services (AMS) Broad match added to AMS so now we have exact, phrase and now broad match which gives greater reach You have no search-term report so you don’t know which keywords convert We’re hoping they eventually have a search term report because it will give us better analysis You need to ‘waterfall’ your bids: Exact should be highest, phrase a little lower and then broad lowest to optimise your ad spend... Visit HERE - For detailed show notes  Subscribe Here To Be The First To Get Updates and New Podcast Episodes

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th. AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context Cards, a Significant Shift for the App Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. Apple's Anti-Tracking Tool Restricts Facebook Following People Around The Web Apple's Intelligent Tracking Prevention — which is enabled by default when people upgrade to Safari's latest version on mobile and desktop — can deactivate Facebook's plugins and prevent them from sending this data when they visit a site via Safari. Instagram Stories Launches Cross-posting to Facebook Stories Facebook Stories might not be a ghost town for long. Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since they're not allowed on Facebook Stories yet. Share on IG story first, then'll you see it. Bing Ads Rolling Out Dynamic Search Ads to US and UK Available now to all advertisers in the United States and United Kingdom is a brand-new campaign type which helps dramatically reduce the costs of initial setup and day-to-day management, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business. Apple Search Ads Expanding to Canada, Mexico & Switzerland Apple is still offering a $100 USD credit for first-time advertisers. The newly-added countries will be available on the platform starting October 17. Twitter Plans To Release A Bookmarking Tool "Fresh out of HackWeek and coming soon — a new way to save tweets to read later," says Twitter product head Keith Coleman. Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB North American marketers are more likely to increase their marketing budgets for Amazon in the next year than they are for Google, Bing, Facebook or Twitter, according to new research. A study by ClickZ Intelligence, produced with GroupM search shop Catalyst, has found that 63% of companies advertising on Amazon are planning to increase their Amazon budgets over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The report also found that only 15% of marketers agree they are using Amazon Marketing Services (AMS) to its full potential, while only 17% say they have a fully defined AMS strategy. UK government considers classifying Google and Facebook as publishers The internet groups are considered conduits of information rather than publishers under UK law, meaning they have limited responsibility for what appears on their sites. However, the chairman of the media regulator Ofcom said on Tuesday she believed the likes of Google and Facebook were publishers, raising the prospect that they could eventually face more regulation. Bradley said she was wary of labelling internet companies publishers but that the government wanted to find a balance between harnessing the benefits of the web while making it safe for users and protecting intellectual property. “I am looking into this. I am not sure the publisher definition in UK law would necessarily work in the way that people would like it to work. I think it would end up being very restrictive and make the internet not work in the way we want it to work." --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

In this episode, Chris and Dave Chesson dig into Amazon keywords--what are they, why do you need to know how to use them, and everything in between. You'll want to take notes on this one. A learning lab episode. Show Notes & Links: -Hear Dave's story and how he got into self-publishing. -What the heck is a keyword anyway and why you need to know. -Where you should be using Amazon keywords. -How to research the best keywords for your book or Amazon Marketing Services (AMS) ads. -What is KDP Rocket and how it can save you tons of time in keyword research and help you find out if your book will make any money. -The three criteria Amazon uses when deciding where and when to deliver your AMS ad. -How long does it take an AMS ad to start delivering? Links You'll Need: Click here to find out more about Chris' new Facebook course. -Visit Dave's website here. -Here's the link to find out more about KDP Rocket.  -Click here to get into Dave's free AMS Ads online course--highly recommend.  -YouTube video on how to research keywords.

Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll Learn Brian’s process for launching an Amazon product. Outdated strategies that should be avoided today. What is AMS […] The post 171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson appeared first on MyWifeQuitHerJob.com.

Matt goes into Amazon Marketing Services (AMS) and drops a big fat gold nugget as he shows us how he uses this to advertise on his competitors' product pages. He also talks about creating a Vendor Express account using an unimportant product in order to leverage the Vendor Express advantages on all your strong products. He also shares some life hacks on how he keeps focused on revenue-generating activities and doesn't allow himself to get bogged down by the multitude of things a private label seller must do to keep the machine running. Don't miss out on this fantastic interview!