Podcasts about dtc ecommerce

In this episode of The DTC Insider, I'm thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller. He's also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing. Here's a glimpse of what you'll learn: Getting Started: Influencer marketing for new brands Most common deal structures between brands and influencers Celebrities vs. micro-influencers: Which is right for your brand? Biggest challenges in using micro-influencers and how to overcome them Leveraging influencer marketing for success on Amazon, Walmart, and Target Choosing between smaller and bigger influencers: Key factors to consider Scaling influencer campaigns: Effective ways to grow and adapt strategies Why big brands use micro-influencer platforms like Stack Influence The future of micro-influencers in DTC marketing Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Liziana Carter, the visionary founder of Grow AI, embarked on her journey in 2019 with a clear mission: to provide humans with the extra support needed to achieve their goals. From 2016 to 2018, Liziana honed her skills by building chatbots for her own online businesses, gaining valuable insights and experience.In 2019, she launched a chatbot agency, initially focusing on creating chatbots for local gyms and medspas. However, with the onset of COVID-19, Liziana quickly adapted her business model to cater to DTC/eCommerce businesses.With a small but dedicated team of two, Grow AI began attracting attention from prominent names in the DTC space. This exposure allowed the team to build an impressive portfolio of case studies, showcasing their expertise and success.Liziana and her team developed a proprietary revenue tracking system for Facebook and Instagram DM chatbots, crafting a framework that guarantees measurable and predictable results for their online brand clients. Their innovative approach caught the eye of Meta, leading to invitations to participate in Meta's closed beta programs for Messenger and Instagram DM lists.Today, Grow AI has expanded to a team of ten, experiencing rapid growth. Driven by Liziana's leadership and vision, they are on a mission to revolutionize how online brands monetize their social media, one conversation at a time.Follow Travis on:– IG

Will Leach is the Founder of Mindstate Group, a behavioral research and brand consultancy that specializes in identifying the unconscious factors driving consumer behavior. As the world's leading expert on subconscious mindstate research, he works with innovative brands to uncover actionable consumer insights. Will is also the best-selling author of Marketing to Mindstates and is a Behavioral Design Instructor at the Texas A&M Human Behavior Lab. In this episode… Have you ever been captivated by an ad that seemed to read your mind or wondered why certain products make their way into your shopping cart almost without thought? Behavioral psychology plays a huge role in consumer purchasing decisions. So how can you leverage psychological mindstates in your marketing? According to passionate behavioral marketer Will Leach, mindstates are emotional motivations that make consumers susceptible to influence. In these moments, they're more likely to make rash, subconscious decisions that satisfy demands. Marketers can leverage these mindstates to influence purchasing decisions and drive brand awareness. Behavioral marketing techniques include employing visual cues to increase your ads' stopping rate and developing a frame of reference to give your product a competitive edge. However, these strategies only capture short-term attention. To sustain brand loyalty, you must shift from emotional allure to demonstrating your products' rational benefits. In this episode of the Up Arrow Podcast, William Harris converses with Will Leach, the Founder of Mindstate Group, about the practical applications of behavioral marketing. Will talks about the influence of the environment on purchasing decisions, how brands can harness psychological cues to create persuasive marketing campaigns, and why brands struggle with rapid growth.

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I'll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! For today's conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands! She is also a content creator and every week she launches an episode on her YouTube channel where she shares her insights on paid social advertising. She is currently the Director of Performance Creative at Thesis, a conversion rate optimization company.  Over the past year, Dara transitioned from agency work to consulting and launched her very first course. That initial launch earned over 50,000 dollars! Her journey is remarkable and inspiring, but that doesn't mean she didn't make her fair share of mistakes. Dara tells us about the many instances where she made the process more complicated than it needed to be, and what she would do differently the next time round. Tune in to learn how Dara created a business built on sharing her expertise and why she wishes she had started sooner!  To support your journey, I've built a one-day challenge to take you from idea concept to launch in just one day, so that you can confidently create your next (or first!) digital product. You can learn more and sign up for free at boss bossproject.com/launch to grab that spot! Episode Highlights Why You Should Diversify Your Income [0:01:49] Why Dara Started Her Business [0:22:53]  How Dara Overcame Her Reservations About Selling Courses [0:30:31] Dara's First Launch [0:36:41] You Don't Need to Create Your Course on Hard Mode [0:46:29] How Teachable Can Support You [0:53:39] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy (https://www.linkedin.com/in/jeremyhorowitz1) is the Founder & Managing Partner of Because Ventures - https://because.ventures Because Ventures is a VC firm that specializes in investing in and acquiring DTC eCommerce brands Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jon BlairHype man & Announcer: John Potito

In this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.comTopics discussed in this episode:Strategies for attracting new customers using Google Ads.Insights on using Google Merchant Center and the importance of conversion tracking.Aime media's approach to auditing clients, and the future of AI in ad strategy.The significance of Google as a new customer revenue growth tool, stressing the need for ecommerce businesses not to overlook this platform. Links & ResourcesWebsite: https://aimemedia.com/LinkedIn: https://www.linkedin.com/in/ecomkristaps/Instagram: https://www.instagram.com/kristapsbeltins/X/Twitter: https://twitter.com/ecomkristapsGet access to more free resources by visiting the podcast episode page atbit.ly/47RzwHSSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation. Brands, like Target, and Dell use preezie to engage millions of shoppers. Contact preezie today at https://bit.ly/3GnseiH Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Greg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry. In this episode… When it comes to marketing, most DTC brands use social platforms to build relationships and social videos to communicate product offerings. However, TV advertising has found its way into the DTC conversation over the past years, with brands embracing the channel to expand their reach. How can you diversify ad revenue streams by leveraging the growing opportunities of linear and streaming TV platforms? But before you take this approach, it's essential to consider whether it's the right fit for your business. According to advertising expert Greg Schwartz, TV ads have become a definite consideration for DTC brands in reaching high-value customers and boosting sales through direct-response advertising. Clearing the misconception that TV ads are costly, Greg reveals that they're more affordable than many brands realize, with average CPMs of less than $2 and the potential for massive audience reach. However, an adaptive and reactive approach is critical to tailoring your TV strategy. He illustrates that true mastery of TV advertising entails identifying the right platforms for your products and budget, optimizing organic funnels to maximize brand exposure, and having a creative team specifically for video. In addition, it's crucial to apply performance measurement best practices, such as measuring TV performance through post-purchase surveys, comparing results from different networks, and optimizing ad spend on winners.  In this episode of Minds of Ecommerce Podcast, Raphael Paulin-Daigle hosts Greg Schwartz, Founder of Household, to discuss how DTC brands drive growth through TV ads. Greg reveals the TV ad strategies of top-performing ecommerce brands, common mistakes in TV ads, and how to know if your brand is ready for this marketing approach. 

My special guest on this episode is Dan Brewster, the Senior Vice President of Marketing for ESW. ESW empowers the world's best-loved retailers and brands to make global shopping better, safer, simpler and faster end-to-end. Dan shares timely insights into the evolution of cross-border commerce and the transition to a multi-local solution. Stay tuned as we explore the impact of data, AI, and global trends on e-commerce and international retail.This podcast is brought to you by Stream Commerce. Get ready for the Global eCommerce Leaders Forum L.A. 2024, February 22nd.  Learn more here.  About DanDan is now the SVP of Marketing for ESW, the leader in global DTC eCommerce solutions. ESW provides an enterprise eCommerce platform, domestic and cross-border logistics, optimized payments, full-service business operations and marketing services for retail brands. Joining ESW as a part of their acquisition of Scalefast, Dan was integral to managing the merger of marketing operations and branding. He has built an international team of demand generation and content marketing experts who collaborate with sales to execute highly targeted ABM campaigns, content marketing and PR for an organization that is now more than 1000 strong, with a record pipeline. He joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary women's apparel brand Planet Blue and its private label Blue Life. Dan led integrated marketing and the digital transformation of the brand's cross-channel sales and operations. He was instrumental in Planet Blue's deployment of Klarna in its retail stores, the first brick and mortar application of buy now pay later technology. Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and management of two performance marketing agencies.While at Onestop Internet and eBay Enterprise, he leveraged a multifaceted skill set in leading client services, strategy, digital marketing, and business development roles for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands.He has served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers, and USC Trojans, leading the early development of online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment.He has won national recognition from the Promotion Marketing Association for Hispanic marketing programs at the Dodgers and is a frequent speaker at industry conferences and events. He has also served as an adjunct instructor for the University of San Francisco's School of Sports Management. He is a graduate of the University of Southern California (BA '93; MBA '02).Specialties include account based marketing, content marketing, consumer behavior, marketing analytics, event production, and emerging cross-channel retail technologies and strategies. About MichaelMichael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! 

Thanks to our incredible episode sponsors: ⁠⁠⁠⁠Wholesale Gorilla⁠⁠⁠⁠ - ⁠⁠⁠⁠https://wholesalegorilla.com⁠⁠⁠⁠ Wholesale Gorilla is ⁠⁠⁠⁠THE Shopify app⁠⁠⁠⁠ for B2B brands and wholesalers: ⁠⁠⁠⁠https://apps.shopify.com/wholesale-gorilla⁠⁠⁠⁠ Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla! -------------------------- ⁠⁠⁠⁠Emeka is the eCommerce Data Analyst at Amyris - https://amyris.com Amyris is the world's leading manufacturer of sustainable ingredients made with synthetic biology Amyris' technology allows millions of people, young and old, to enjoy environmentally-friendly products that are made with their sustainable ingredients Amyris uses sugarcane fermentation to convert basic plant sugars into rare bioidentical molecules, essential ingredients and clean, effective everyday products Amyris is a manufacturer, contract manufacturer, white label supplier and supplier of products and ingredients for many industries In this episode, Jason & Emeka talk about what it takes to deliver and execute on effective B2B & DTC eCommerce strategies

His third business went from 0 to 250k customers with an initial investment of just $700. A serial entrepreneur who mastered success by learning from failure, Bucharest-based Valentin Radu uses ultra-modern techniques to boost Customer Lifetime Value and Conversion Rate for DTC eCommerce brands. In one of the most value-packed episodes to date, Evan and Valentin dive into: Other channels to help DTC brands reach customers How to connect with pain points How to understand your customer on a deeper level Why "They don't buy on the gain, they buy on the pain" What “always” works on the Call to Action Want to join the discussion? Message ⁠Evan⁠ or ⁠Valentin on LinkedIn. Or head to https://www.omniconvert.com/ or email valentin.radu@omniconvert.com to learn more about Valentin's business. ____________

On today's episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She was previously a COO  of an international fine jewelry brand and retailer, but was able to leverage her experience and knowledge to successfully transition into her role at Faire. Through her hard work and dedication, she was able to quickly rise in the ranks and become the Country Lead. Faire is an online wholesale platform that helps retailers find unique products from emerging brands and independent makers. Faire provides retailers with access to thousands of products and offers flexible terms, low minimums, and free returns. It also offers tools to help retailers streamline their ordering process and manage their inventory. It's an insightful episode as you'd hear Kunle and Charlotte talk more about onboarding with Faire, wholesaling and its inefficiencies, Faire's programs, the trends in Q4 2023 going to 2024, and the challenges and strengths of the retail and entrepreneur space. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Get FREE Sales Leadership Resources at go.transformedsales.com/podHighlights[00:49] - The ex-poor kid from Romania who worked had to become a customer value optimization evangelist and international speaker. [03:58] - Playing games all day: His first step into the business world.[06:36] - Lessons for sales leaders to build strong sales teams.[10:40] - From making $85,000 a month to building a business empire.[13:14] - Why every sales professional should speak power to themselves.[16:08] - His journey into building a SaaS business around customer segmentation and customer value optimization.[18:37] - The value of employing effective customer acquisition and retention strategies. [22:03] - Being the authority in customer lifetime value that every company should approach.In this episode of the Transformed Sales Podcast, I had a chat with Valentin Radu, the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Before anything else - Valentin is a perseverant experimenter. He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy. Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Customer retention is something that any brand looking for continuous success should invest in, and there's no better person to talk about it than Valentin. He will talk about that and explain why sales leaders knowing their lifetime customer value is more important than ever if they are going to deal with elongated sales cycles. Don't miss out on his valuable insights on that and so much more.Quotes“Many companies disregard customer lifetime value even though this is the sure highway to profit” - Valentin Radu“Be kind to the people that you give a chance to, because it's not always about the numbers. It's about the emotions and the learning journey for those people” - Valentin Radu“Google, Facebook, and other companies are teaching us a lot of things about acquiring customers but nobody is taking care of keeping customers happy and providing for them based on their expectations” - Valentin Radu“You can't be profitable if you don't care about your customers coming back to buy again and to become evangelists for your company” - Valentin RaduResources Mentioned:Go to TheCLVRevolution.com to read the first chapter of Valentin's book and access 9 tools you can apply in your business TODAY!Learn about Customer Lifetime Value from Valentin - https://www.youtube.com/@OmniconvertLearn More About Valentin Radu in the Links Below:LinkedIn - https://www.linkedin.com/in/valentinradu/Twitter - https://twitter.com/ValentinRaduWebsite -

Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com Metagenics is a natural health product and supplement manufacturer Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more

The Ecommerce brands that survive & florish over the next 5 years have these things in common

Scaling a DTC Ecommerce business doesn't have to be difficult. In this video, I detailed multiple strategies that I've used to generate over a BILLION $ in revenue across multiple brands. Chapters: 00:00 Scaling Success: Unlocking the Potential of DTC Strategies 00:42 Accelerate Your Business: Unleash the Power of DTC Scaling 07:39 From Villagers to Kings: Seizing the DTC Opportunity in a Recession

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now. In this episode we discuss:Optimising Facebook ads - what's working now‘Training' the algorithm Allocating budget Using lookalikesTikTok and reel style videostext to follow Find everything Keep Optimising at KeepOptimising.com

On today's episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a full-service eCommerce email and lifecycle marketing agency, and Backbone, a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later built her own brand, Longplay Brands. Jess is now one of the top retention marketing experts and her agency, Longplay Brands, built the first email marketing solution tool for DTC companies. Jess shares her expertise in retention marketing through email and SMS. She also talks about retention as being integrated even before customers start purchasing a product and how to build loyalty programs and the ways to maximize these programs to attain retention. Today's episode however is special because Jess has now created Backbone, a turnkey email marketing solution for smaller ecommerce teams that replaces the planning and structure a typical email and lifecycle marketing agency renders to smaller ecommerce brands.  It's an insightful episode as you'd hear Kunle and Jess talk more about retention, email and SMS marketing, building different flows, loyalty programs, post-purchase nurture strategies, and their latest email strategy automation tool, Backbone.----------- DTC Flow Foundations GuideGet Jess' DTC Email Flow Foundations guide to build key email flows that will move you from $1M to $10M. Start generating 10-20% of your revenue on autopilot today! --- Try Backbone today, it is an out-of-the-box email marketing strategy automation tool that helps brands build out the structure of their email flows within Klaviyo or SendLane, plan calendars and create email layouts in just seconds at a fraction of the time and cost of an email marketing agency. Use the code 2XECOMMERCE10 to get 10% off your first month on Backbone. --- SPONSORS: This episode is brought to you by:  Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

What does success as an entrepreneur mean to you? Does it mean having a million dollars in the bank? Is it all about building a 7 or 8-figure income? Or does the journey as an entrepreneur mean much more than that? Today's episode is a very special one because we'll be talking about what we like to call, the entrepreneurial cheat code. And my guest, Mike Gleba, is a great friend and former colleague. Mike is the Founder and CEO of One 10 Media, a highly successful digital marketing agency that helps DTC eCommerce brands run paid social, email, and SMS ad campaigns.  I've known Mike since high school, and he was my Chief Marketing Officer and Strategic Real Estate Coach here at Freeland Ventures for about 10 years. He's since gone on to have tremendous success, and as you'll hear, we have a lot of catching up to do. You'll probably learn more about me and my entrepreneurial journey in our conversation than his. We dig into the importance of relationships, what we learned from putting on successful live events back in the early days, and how we're applying those lessons to what we're doing today with our businesses.  Key Takeaways with Mike Gleba How having a cheat code was instrumental in Mike's success on his entrepreneurial journey. The importance that relationships have had in both of their lives. The role that Kolbe strength assessments had in their businesses and increased their self-awareness. How Josh's ACER exercise was a powerful tool for Mike and still helps others set goals, both short term and long term. What motivates Josh today now that he's achieved so much which will resonate with anyone, especially entrepreneurs. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit https://acceleratedinvestorpodcast.com/368 Rate & Review If you enjoyed today's episode of The Accelerated Real Estate Investor Podcast, hit the subscribe button on Apple Podcasts, Spotify and YouTube so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review over on Apple Podcasts. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU! Connect with Josh Cantwell Facebook YouTube Instagram LinkedIn Twitter Sign up for the Forever Passive Income Partnering, Mastermind and Coaching Program with Josh Cantwell To unlock your potential and start earning real passive income, visit joshcantwellcoaching.com

In episode 183, we discuss using first and zero-party data to improve customer lifetime value. Our guest expert today is Valentin Radu, a seasoned entrepreneur who particularly likes customer value. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Valentin's career journey – He has been an entrepreneur for a long time, working with four companies in Romania. In time, he has gained valuable experience crafting better digital journeys and improving conversion rates and customer lifetime value. Nowadays, his company serves hundreds of companies by gathering zero and first-timer party data to improve customer lifetime value. (Way too many marketers rely on paid media and acquisition rather than full lifecycle marketing). Role of customer trust in customer lifetime value – A business often has a longer value when the customer knows, likes, and trusts them. A business can lower customer acquisition costs by leveraging first and zero-party data. Time codes (1:24) Valentin's career journey – (3:00) Role of customer trust in customer lifetime value  (4:03) What is zero and first-party data  (05:30) Examples of a success story with zero and first-party data  (08:43) The 90-minute Jobs-To-Be-Done Method  (12:37) Paid ad top-of-the-funnel testing  (14:23) How research can increase the customer's lifetime value  (19:33) Recommended time frame for evaluating zero and first-party data  (20:55) How has artificial intelligence impacted customer lifetime value  (22:45) Valentin's contact information (23:10) Valentin's choice of brand representative

View the full video interview here. How can direct-to-consumer (DTC) eCommerce retailers take advantage of AI and Machine Learning technologies to scale their businesses in 2023? Rakesh Yadav, the founder of Adaptive shared his background as an immigrant and his experience at Google, where he worked on several projects, including building an end-to-end machine learning platform for Google Ads. Rakesh discussed how AI and machine learning can benefit eCommerce retailers by personalizing user experiences, improving search and recommendations, and driving revenue. He explained that Adaptive offers intelligent products to help companies build their own customized eCommerce platforms. Rakesh also emphasized the importance of adaptability in the rapidly changing market and shared his advice for startup founders, such as focusing on people, having a process, and seeking continuous learning. The interview concluded with a discussion on the value of mentorship and mental safety in professional settings.

Daniel James has a unique mind for performance growth marketing because he has successfully navigated the wave of digital trends and the social media landscape from the early days of MySpace to influencer marketing and everything in between. What you get with Daniel is an innovative mind with an edge of 'been there done' that practicality that delivers results and this is what makes him a man worth listening to. Mint Performance Marketing is a full-service growth marketing agency working with e-commerce brands across everything from creative influencer marketing, paid advertising on social and Google as well as email, SMS, and website development. In 2021, the business was acquired by Social Chain, a world-leading social media and e-commerce group, but Daniel remains at the helm. So what did we learn from our sit down with Daniel? - Various digital platforms and the challenges and myths around metrics. - That what must remain true of any brand is a real focus on customer experience and customer attention. - How businesses are on a race to the bottom if they are not increasing the lifetime value of existing customers. If you're only ever scaling the front end of the business, but you're not paying attention to retention you will be in trouble. - That you need an ecosystem that allows you to understand your business and be able to plan and therefore measure how effective your marketing is being - but also be looking for what you are missing in opportunity. - You need to have a 360 aspect of customer acquisition but it must allow space for creative testing, lots of social proof and influencers support backed by a really cohesive paid retention strategy. Part of the Digital/Social Media Landscape since 2004, Daniel James has led digital strategy at companies including MySpace, AOL, and Turn for some of the world's most successful companies. Today, he heads up Mint Performance Marketing, a full-service performance marketing agency based in LA with a growing global footprint, whose mission is to accelerate growth for disruptive DTC/eCommerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email and sms.   Connect with Daniel: LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Website: https://www.mint-performancemarketing.com/ Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO    #CEO #startup #startupstory #founder #founderstory #business #businesspodcast #podcast #selfhelp #selfservice               Learn more about your ad choices. Visit megaphone.fm/adchoices

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…” 00:25 - 00:49 Welcome to Peppershock Media's Marketing Expedition Podcast 00:50 - 01:25 Valentin's Bio 01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer 17:59 - 19:11 Welcome to the show, Valentin! 19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world 21:30 - 24:53 Conversion Rate Optimization 24:54 - 27:13 What is NPS(Net Promoter Score)? 27:14 - 28:18 The value of customer retention 28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 29:07 - 32:37 How Omniconvert explorer solution works 32:38 - 35:37 A mapped customer journey 35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution. 38:58 - 43:54 Talking about Romanian culture 43:55 - 45:43 Three main pillars of customer value optimization 45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn 46:28 - 46:44 Give us a review and share this podcast with others! 46:45 - 47:31 Join The Marketing Expedition Community today!#netpromoterscore #customerexperience #customersatisfaction #nps #customerjourney #customerjouneymap #digitalmarketingservice #digitalmarketing #customerbehavior #digitalmarketingagency #digitalmarketingtips #branding #advertising #marketing

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 11 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs.  Oskar Kaszubski is the Co-founder and Chief Growth Officer at firstmovr and a Digital Advisor and Investor at Shop Crated, LLC. As a global eCommerce leader, he has over 16 years of experience leading eCommerce and digital transformation for global, midsize, and startup organizations. Oskar's track record of transforming companies with global footprints, complex markets, and diverse cultures includes launching over 40 DTC eCommerce stores for notable brands, negotiating customer agreements with Amazon, and creating innovative new customer experiences. In this episode… eCommerce as a concept is daunting, with professionals struggling to understand digital product launches and same-day deliveries. Yet, this rapidly evolving space demands a certain level of organizational change and management. As a first mover navigating the tumultuous digital world, how can you educate your team to facilitate digital transformation? According to Chris Perry and Oskar Kaszubski, the most common growth barrier eCommerce companies face is siloed teams. This occurs because businesses haven't modified their goals to accommodate future transformation. When dismantling silos, it's necessary to collect performance measurements of each function in an organization. But true change transpires when eCommerce leaders remain involved in operations and embrace the learning curve that accompanies digital organization. In today's episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry and Oskar Kaszubski of firstmovr to talk about digital change management and organizational development. Together, they cover how to educate eCommerce executives on change management, the importance of accountability, personal measurement, and growth, and eCommerce leaders' biggest pain points.

Welcome to our discussion on SMS Marketing for DTC eCommerce Stores. SMS Marketing has become a popular and effective way for businesses to reach and engage with their customers. As the eCommerce industry continues to grow, DTC eCommerce stores are looking for new ways to connect with their customers and drive sales. In this discussion, we will explore how SMS marketing can help DTC eCommerce stores increase engagement and sales, as well as provide tips and best practices for using SMS marketing in eCommerce. Budai Media focuses on customer retention for ecommerce companies, believing it to be key to success. The company was founded by a geology student who discovered the potential of sales email copywriting while working a job he hated. Budai Media has grown to a 30-person team with 150+ clients, generating over $50,000,000 in extra revenue. The company is now 100% remote, and dedicated to being the best ecommerce retention marketing agency. Time Stamps [02:06:32] SMS Marketing [03:24:23] ROI on SMS Marketing [05:00:58] SMS Marketing an Annoying Method? [07:01:43] Things To Look Out For When Starting SMS Marketing [10:58:87] The Cost of SMS Marketing, Is is Worth The Investment? [12:06:47] Persuading People to Join SMS Marketing [14:37:25] Building SMS Marketing for an Amazon Focused Seller [16:14:62] What to Say to Your Customers Using SMS Marketing? [19:03:79] Structuring Things To Make It More Relevant For Your Customers [20:23:02] Balancing the Relationship Between SMS and Campaign [24:56:86] About Dubai Media [27:44:71] 50 Point Klaviyo Email Checklist Why Does My eCommerce Stores Need SMS marketing? SMS marketing, also known as text message marketing, is a highly effective way for businesses to reach and engage with their customers. One of the key benefits of SMS marketing is its high open rate, with an estimated 90-95% of text messages being opened by recipients. Additionally, most text messages are opened within just five minutes of being received, making SMS an excellent way to quickly deliver time-sensitive information. SMS marketing also has a high click-through rate, with an estimated 20-30% of recipients clicking through to a business's website. This makes it an effective way to drive website traffic and increase conversions. When it comes to return on investment (ROI), SMS marketing can be incredibly profitable for businesses. While the average ROI for SMS marketing can vary depending on a variety of factors, some businesses have reported returns of 100X or even 150X. Many business owners report that SMS marketing is their highest ROI channel. This is not just restricted to big brands, but also on 6-8 figure small businesses as well. In general, it's quite common to achieve at least 50X ROI, which makes SMS marketing a highly cost-effective marketing channel. Overall, SMS marketing is a powerful tool that can help businesses reach and engage with their customers, drive website traffic and conversions, and achieve a high return on investment. Provide Incentives to Your Customer! Discount Free T-shirt (AOV high) Free product samples Start out with automations first  Abandoned cart flow New  customer flow Scalability Limitations of SMS Some companies could use SMS more middle of funnel but it will be hard to get ROI Gary Veynerchuck sends motivational quotes etc to his SMS list It's hard to measure ROI, it's more about branding. He promoted it heavily on IG and SM  Resources : Get More at amazingfba.com/klaviyo Free 30-minute DTC business audit (usually charged $200 but free) | Get Started Here!

We are Jessia Gleim (rhymes with slime) and Amy Christie (yes, she has two first names). Together, we founded Flairst, which is grounded in our love of creative thinking, enthusiasm, and problem-solving. Our passion is empowering ambitious women-led DTC eCommerce brands. Consider us your strategy and growth partner - we'll scale your business through personalized, data-driven omnichannel social media advertising and help you make shit loads of money! We don't just focus on the now. Instead, we help bulletproof the future of your business by creating sustainable, profitable revenue. At Flairst, we're all about putting money in the hands of women. Nothing makes us happier or more fulfilled than seeing our clients win BIG!  Here's what we covered on the episode:   How Jessica + Amy Got Started How Jessica and Amy sent me a message about being on the show and why I think the story of their business is important Jessica and Amy both have fine art degrees and had separate businesses before creating Flairst together Jessica shares that she loves paper products and was designing a series with Shutterfly but had some health problems and needed a way to do her own thing, which is why she started her freelance design business in 2014 After doing some design, someone asked Jessica if she could help with marketing, so she had her own marketing business going on for a while; then, around 2015, someone asked if Jessica could help with Facebook Ads, which is how she got into ads In 2016, Jessica had her first child and quickly realized she could not be a one-woman show; Jessica dreamed of having a partner but never thought she would because she needed someone who could do it all and understood being a parent Both Jessica and Amy had been going to a conference called Alt Summit for 10 years and had previously met there, but they didn't remember meeting until they randomly got paired as roommates After sitting down with each other at the conference to get to know each other, Jessica asked Amy to join her business While at home with her oldest, Amy decided she needed something that fed her soul, so she learned everything about blogging, and within a year of blogging, she was also creating content for other people Amy shares that she got to see the launch of many social platforms and got to figure out how they worked for creators and how they've changed to have advertising As Amy's kids got older and more involved, she found content creation exhausting and needed something where she could leverage the skills she already had – Amy could build a website, create graphics, write copy, and build ads, but she didn't know how to do all of that and get clients How Amy will be attending Alt Summit in New York this fall, but Jessica will not because she is 9 months pregnant and will be having her second child soon We talk about the Alt Summit conference, which Jessica and Amy recommend for anyone in the creative space - the information is good, it's aesthetically pleasing, and the community is great Blessing of a Business Partnership + Flairst When Jessica and Amy are interviewed on podcasts, the host always says they are the first duo they've ever talked to, which always surprises Jessica and Amy because so many people wished they had a partner How motherhood, living during a pandemic, and entrepreneurship can all be very isolating – there are very few people who understand it, even if your friends and family support you in it Jessica and Amy didn't go into their business to only work with women; it just naturally happened that way – their mission is to put money back into the pockets of women and families   It's hard to be a parent, a primary caregiver, and a businesswoman at the same time, which is why Jessica and Amy believe it takes a village – not just with your children or yourself but also within your business   Jessica shares that having a partner to be with her and help grow their team has been so impactful not just for the business but for her mental health Although Jessica and Amy have similar backgrounds and learning abilities, they are opposites - Jessica says she is unorganized, has her head in the clouds, and has to focus on the next step in front of her, while Amy is organized, grounded, and looks at the end goal How being opposites has been beneficial for their business, their mental health, and just life Jessica says being a parent and having a business mesh together well because it gives you the flexibility you need   Amy says the jobs they worked before creating Flairst were partly out of necessity because of the lifestyle they were living at the time and how their current work also compliments their current lifestyle, where if they need to drop what they're doing for their kids, they can do that   Jessica and Amy's business is rooted in social media advertising, and Jessica shares that social media has been a blessing because so many women have been able to create businesses, substantial income, and influence from their phones on their own time - they know it can be hard to get back into the workforce after having children or taking a gap between working Amy wishes the type of partnership she has with Jessica on every woman because even though they don't live in the same place, the mental and emotional support that comes with being a partner and sharing the responsibility of growing a business together is something Amy wishes everyone could have Even contractors and other members of your team that aren't as fully invested in your business have a different take on the business – Jessica and Amy are equally attached to the business Because there are two of them, Jessica and Amy have been able to lean into what they are really good at because they don't have to do absolutely everything by themselves Amy shares the conversation she and Jessica had at Alt Summit when they decided to work together after barely knowing each other When Amy came in, she brought the business mindset because, at the time, Jessica didn't have a website or brand name, just an LLC, a bookkeeper, and clients for them to work with Jessica and Amy had much trust for not knowing each other well but had made a pact early on to always tell each other the truth no matter what In 2019, Jessica and Amy went back to Alt Summit and gave a presentation about ads which is when they decided ad strategy for direct-to-consumer, women-led, eCommerce businesses would be their only offer One of the best things Jessica and Amy have done for their business is working with a business coach whom they work with individually and together Before narrowing down their offer, Jessica and Amy did everything under the sun for clients but found they could best serve clients by just offering ad strategy, which they are really good at The advertising education Jessica and Amy have has come from the free resources they've found on the internet How Jessica and Amy have always been obsessed with the psychology behind why people make purchase decisions and the emotional relationship that goes into advertising   Jessica and Amy say to think of advertising like online dating – all these steps need to happen before you ask someone to marry you Typically, Jessica and Amy get clients through fostering relationships and networking by going to conferences, usually with women, because women like to create relationships before making a business decision Amy shares that they work with direct-to-consumer eCommerce businesses that own their data  If you're a business on Amazon or Etsy, that platform owns your business data When Jessica and Amy work with clients, it's less about the product the client sells and more about what stage they are at in their business Because of the changes in the iOS update, pandemic changes, and the growth of digital advertising, the market has changed – when Amy was first starting, all of the social media platforms worked for the creator, but now the algorithm has changed to benefit the platform so they can run ads  Ad costs have gone up, making it more complicated for small businesses   The businesses that Jessica and Amy work with are usually well-established, mature businesses that are in the 2.5 – 3-million-dollar range because that allows them to have an ad spend range of $20,000 – $25,000 a month to be able to pay to play on social media platforms It can be frustrating for small businesses that can't afford to pay to play, but Jessica and Amy highly suggest growing your organic marketing by building your email list, social media, community, and influence until you are to a point where you can scale Creating a Direct-To-Consumer Brand + Data Driven Ads Direct-to-consumer brands that have created products that hit an emotional pain point or solution with their consumers will be successful Jessica and Amy don't see success with direct-to-consumer brands who create a product and then go try to find their target market, but if you create an audience and community and then sell to them based on what they are asking you and what they need, that's where you will find success Amy says brand and product positioning is about your customers remembering that you have served them well and will continue to engage with them – you need to have your product proven organically by a community of people   There are a lot of different ways to run an ad strategy, but Amy says the first step is to pick your objectives In ad strategy, there are a lot of levels because you are working with many different people at different stages in the buying cycle You want to bring in new people to grow your community, make sure you're managing and supporting your current customers, and grow the lifetime value – which is where the organic marketing portion comes in with Jessica and Amy's ad strategy Jessica gives an example to show how it's not just one advertisement: it's a whole strategy cycle to get someone who has never heard of you to become a repeat customer Amy says that their strategy and all strategies should be built on data which is why businesses today need to be thinking about building their data portfolio Before the iOS update, Amy explained that data on the internet was like one of those big communities where the backyard of all the homes is shared; each of the homes would be a different social media platform, and they all shared the same third-party data – it was inexpensive and free for anyone to use    After the iOS privacy update, it's like all the backyards were fenced in, so now you only have access to your backyard, which is why it should be your top priority to build your data portfolio because that's what's necessary to build efficient, functional, profitable ads    We talk about the mascara line I want to create, the story behind it, and how to create a community first to then launch my product Connect with Jessica and Amy on Instagram, TikTok, or visit the Flairst website – feel free to ask them questions because they want to know what other business owners are curious about and want to know             Links mentioned:   Flairst Website Connect with Jessica + Amy on Instagram  Connect with Jessica + Amy on TikTok   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

On today's episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear, a shoe company that creates inclusive, functional, and fashion-trendy shoes. Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price's whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger. BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people's lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles. This episode is especially inspiring as you'd hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

Ron is a legend of DTC eCommerce and as such is a popular guest on many podcasts. He's even just started his own with Ash from Obvi. So, my challenge was to discuss areas of Obvi that he hadn't covered in quite so much detail and go deep on certain aspects of the business. Ron, as always was super open and I really enjoyed challenging him and hearing his responses. Enjoy!A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/

On today's episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea's CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach's CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer's product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies. This episode is insightful as you'd hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

On today's episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance. It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized. Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx's innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data.  This episode is especially exciting as you'd hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

On today's episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing. Polly's marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong. If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry's leading marketing and creative agencies. It's an insightful episode as you'd hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing. -----------SPONSORS:This episode is brought to you by:WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

On today's episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed. In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers. It's an inspiring episode as you'd hear Kunle and Howard talk more about facing failures and driving oneself to reach one's goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

In this episode, Nick talks to the seller of an eCommerce and Amazon FBA business created in February 2008 in the apparel & accessories and bed & bath niches. Listen in to find out how the business makes an average of $27,403 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/63092 to learn more about this business.

Beerhawk is a fast growth DTC business selling craft beer and a beer dispenser to bring the pub vibe to homes and offices. James & Paul sat down with MD Alex Nelson to understand what's driving the sales growth, how the business operates its ecommerce stores, how and why it's using Magento and how it is balancing the use of development resources between its in-house engineering function and external partners.

On today's episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework. Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency. AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas. It's an insightful and inspiring episode as you'd hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties. ----------- SPONSORS: This episode is brought to you by:   Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports, a wholesaler that designs and delivers home recreational products. With over 10 years of experience in the eCommerce space, he began his career executing DTC and brand manufacturing strategies for Footlocker before transitioning to global marketplaces on Amazon. Matt focuses on spearheading marketplace strategies and eCommerce operations, with an emphasis on strategic planning, multi-channel marketing, and online merchandising. He has specific experience in digital shelf strategy, P&L management, market planning, and Amazon Marketing Services (AMS), among other areas.  In this episode… In the DTC eCommerce space, market costs — namely shipping, retail, and advertising — have increased by 30-40%, consequently reducing profits and increasing delivery times. So, what do these cost increases entail for your business, and how can you allocate expenses to maximize revenue?  DTC expert Matt Krueger recommends implementing a P&L (profit and loss) strategy in each aspect of your business to assess and prioritize operations. To leverage this strategy, it's best to analyze each SKU (stock-keeping unit), categorize your products, and optimize your selling channels. With a driven team of data analytics experts, you can strategize your profit margins to structure your business around cost and market trends.    In today's episode of The Digital Deep Dive, Aaron Conant chats with Matt Krueger, Vice President of Digital (Amazon & DTC) at EastPoint Sports, about the costs of running an eCommerce business. Matt shares how cost increases affect eCommerce business operations, strategies for navigating shipping and handling costs, and how brands should allocate advertising and marketing costs.

On today's episode, Kunle is joined by Kaila O'Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites. Growing up in a small town and thought to have been bound for a musical career, Kaila's career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting. Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space.  In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions.  ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high-interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands, a branding agency scaling challenger brands up from digital into retail environments.  Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design philosophies by being exposed to different people. Interact Brands is breaking through conformity through their designs, and more than that, their regard for their partners as well as their consumers. They highly value research and have dedicated teams researching consumers' wants and needs. As Fred stated, “What isn't seen isn't sold.” In this episode, Kunle and Fred talk about designing and branding. You will get to hear about Fred's design philosophies that led their partner brands to increase in revenue as well as being sustainable. This is a great episode for business owners and marketers of CPG brands trying to go into retail.  ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Jim Huffman, CEO of GrowthHit, a growth company that helps companies and founders scale their D2C business with data-driven goals. Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launching startups. From practicing consulting on the side to becoming his full-time career, Jim started GrowthHit and helped about 100-plus eCommerce businesses grow their brands. Practicing what he preaches, Jim also has other two successful businesses. One is a startup called Handsome Chaos and a productivized service called One Day Design for Shopify sites. This episode is especially exciting as Kunle and Jim talk about every angle on scaling a brand, from the design and funding to having the proper mindset to authenticity and trust. Business owners as well as startup founders will be inspired by Jim's journey, ideas and tips.-----------SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing.Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core values and to turn out to be who she actually wants to be.Longplay Brands, while being a young company, upholds their clients' experience with their high quality and white-glove service and attained their first million dollar mark in their first eighteen months. That being said, Jess also opened up with her struggles in the company's first two years. She shared how Longplay Brands maintains their client base and the company's work culture and education.This episode is especially inspiring as you'd hear Kunle and Jess talk about her journey from battling depression to being the successful CEO that she is. You will also learn about quality client and customer experience and the importance of knowing your target customers in marketing your product.-----------SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Ash is at the forefront of DTC eCommerce advertising. Working with his in-house creatives Ash is constantly pushing for better results across all channels. Co-Founder & CMO of Obvi, one of the world's fastest-growing health & nutrition brands. Since launching in 2019, Obvi has surpassed 250K customers globally, all whilst boot-strapping its way to $30 Million in sales in less than 3 years. Prior to managing Obvi's 7-figure monthly digital marketing budget, Ash co-founded Ghost3Media, a boutique digital advertising & growth agency managing over $15M of ad spend. In this episode, we learn what got Ash to where he is today and some of the innovative strategies he is using to grow Obvi.A big thank you to our sponsors: Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/

On today's episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally. Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that's when she started Hero Packaging. Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast. In this episode, Kunle and Anaita talk about Anaita's passion for sustainability in business. You will get to hear about Hero Packaging's beginning, the process of making sustainable mailers, and Anaita's tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment.-----------SPONSORS:This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Rich Chapple is the CEO of The Growth Foundation. As former Head of Marketing at play.com, Founder & CEO at THG Ingenuity and CMO at Gymshark, he helped grow all three into unicorn companies. With 20 years of experience in DTC eCommerce, he is an expert at unlocking huge, profitable and sustainable growth for start-ups, scale-ups and established businesses. We covered: At what point should a business be thinking about “professionalising.” The critical functions of a business need to be adequately understood to scale Where Founders often go wrong when building their businesses How do you ensure that your people are taken on that journey with you Rich's valuable advice for Founders and business leaders about professionalising Contact Rich here - Richard Chapple

On today's episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance,  a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School which teaches the best practices for hiring freelancers, and EcomBalance. A client working with EcomBalance will be provided a team leader and bookkeeping staff and financial controller who all work together and specialize in eCommerce. Nathan emphasizes the need for a bookkeeper who will keep your books clean monthly and can provide reports on time as it is essential for most things like taxes and for buyers to be able to build interest and trust in the business. It's an insightful episode as you'd hear Kunle and Nathan talk about Nathan's experience in building his businesses and being financially free for life, tips as an eCommerce seller as well as a service provider, the importance of clean books, and creating a clear division between the roles of an entrepreneur and a bookkeeper/accountant. They also give their perspectives on the eCommerce industry in 2022. This is a great episode for eCommerce sellers who want to build and scale a trustworthy business.-----------SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. 

On today's episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space.Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers' orders. Faced with the difficulty in mailing orders and being too small a business for 3PLs, Dhruv utilized his knowledge as a software engineer and started working on the automation of mailing their products which birthed the idea of ShipBob.Building ShipBob from the ground and starting with a 10,000-square feet warehouse, Dhruv shares ShipBob's aim to help small local eCommerce businesses access ShipBob's network and wide-range fulfillment services. Being part SaaS and part warehouse, he offers new innovations such as Merchant Plus, a software that small businesses can use to manage their own warehouse while being able to access ShipBob's network.This episode is especially inspiring as you'd hear Kunle and Dhruv talk about how eCommerce businesses are doing despite facing macroeconomic headwinds. You will also get to learn about the early years of ShipBob, their work culture, and how customers and merchants were always at the forefront in making the decisions and direction for ShipBob. Take advantage of the golden nuggets dropped in this episode, especially if you're a small business owner looking to level up your logistics.-----------SPONSORS:This episode is brought to you by: WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business?There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital.With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..There is just a simple fee and the funds you need to grow are deposited to your account instantly.It's worth checking out – Wayflyer.comKlaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.RechargeThis episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.Turn transactions into relationships and experience seamless subscription commerce with Recharge.Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e, a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers. After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That's where his interest piqued and began his journey. He began his career in DHL Express before moving on to FedEx. That's when he saw that both powerhouses had the goal of bringing international expertise to brands.  With the knowledge and experience he has garnered from two logistic powerhouses, he went on to join Global-e. Matthew opens the doors and shares how Global-e uses a Geo-IP detection system to instantly apply pricing strategies to cater to local and international customers. He even goes in deeper and unveils the fundamental-first principle for cross-border eCommerce and how Global-e is operating a business-to-business-to-consumer transaction. It's an enlightening episode as you'd hear Kunle and Matthew talk more about cross-border commerce, Global-e's pricing rounding engine, and their method of keeping their merchants safe from international fraud. They also share their views on the cash-on-delivery approach that is widely popular in Eastern European geos, Middle East, and Southeast Asia. This is truly an episode of merchants looking into cross-border eCommerce to further the reach of their brand. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. -----------  SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations. If you're a long-time WordPress user, surely you've come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they're furthering their eCommerce reach by applying their success in both platforms to Shopify.  Marieke shares the backstory of Yoast and how their husband-wife duo gave birth to the amazing app. She also opens up about how they are a multinational company even before being acquired by Newfold Digital, a leading web presence solutions provider. This episode with Marieke is enlightening as it goes into the world of SEO with the different standpoints you should know and tools outside of the Yoast ecosystem that are crucial to eCommerce and SEO.  With the utmost confidence in the company, engineers, developers, marketers, and users, Marieke wishes to change their company tagline to “SEO starts with Yoast.”-----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at LimeSpot, an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time. Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extends to the interfaces and fundamentals of personalization.  Francis shares a survey that shows how 80% of eCommerce merchants and leaders think they're not doing enough personalization in their product recommendations. Going through personalization improves segmentation and Segmented Experience. To add to the episode's excitement, Kunle is confident about the change in streams in Q3. With close to twenty unique and world-class speakers joining, he enthusiastically prefaces the events in the Commerce Excel Virtual Conference happening in September of 2022. ----------- SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins. Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn't want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs.   With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products. This episode is especially exciting as you'd hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Anthony Ciavirella, one of the four Founders of Manmade, a Canadian men's essential brand focused on providing men with the quality basics they need without the BS.Like women, men also need quality care when it comes to the basic things like underwear. Looking for the best boxer briefs that don't bunch up, feel hot or hurt the “boys” can be a challenge especially if you want something that's both functional and comfortable. Manmade, a four founder men's essential brand is starting to create a buzz in the undergarment industry by introducing their ergonomically designed boxer briefs suited for every man's needs. They have entered the Dragon's Den with one mission, to support a man's wellness by strengthening his foundation. In this episode, Kunle and Anthony talk about supply chains and how they're financing deals and their operations. You will get to hear about how to introduce your brand through good old fashion press. This is a great episode for business owners looking to creatively introduce their brand beyond the realms of social media.-----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Blake Hutchison, CEO of Flippa, the number 1 global online marketplace to buy and sell online businesses and digital assets.  Sometimes starting a business from the ground up can be a lot of work, especially for those looking for something on the side while working their 9 to 5. With the world quickly getting accustomed to the digital age, an overflow of digital businesses begin to arise.  To synchronize with the fast growth, Flippa has become the heart of the new economy. Their platform is a marketplace for digital assets from eCommerce stores to newsletters to SaaS companies to even online businesses. It's built around a community that realizes the value of investing, making money, and starting a new digital journey. In this episode, Kunle and Blake talk about why the standard 4X SDE or 4X net profit matter for brand-driven businesses. You will get to hear about the sustainability of cross-border M&A deals. This is a great episode for business owners and individuals looking for online businesses, digital assets, and eCommerce brands to grow as an asset under their name. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu.Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. As well as being a prolific speaker on CVO, Valentin is also the Founder of CVO Academy, a platform that teaches eCommerce business leaders how to scale their brands profitably and sustainably.Valentin has generously offered a free year of instruction (worth $749!) to the first commenter on this podcast! Brendan Hughes, Optily's CEO, was on with us again to add his own years of experience in helping growing eCommerce brands scale.We covered off a lot in this one, but three topics especially stood out:The importance of measuring data and applying RFM modelingEducating eCommerce leaders to create customer-centric approachesPersonalization of ad campaigns based on customer segmentationResources:CVO Academy

On today's episode, Kunle is joined by Kosmo Khosravi, CEO of Kosmo's Q, an omnichannel American barbecue spices brand that started out as a passion project with one spice. Now, it sells 30 different products across the UK, Switzerland, and the US. It's time to pull out the cold drinks and enjoy a get-together with some barbecue. The burning charcoal, the savory fragrance of the marinade and the sizzling sound of cooking meat. It brings back memories and pulls us out from the heaviness of the world. It's the perfect cure from a long lockdown period.  BBQ isn't complete without the perfectly blended spices that bring out the meat's optimum flavor. Don't struggle to find the perfect recipe in some cooking book. Instead, head on over to Kosmo's Q. Kosmo's Q helps barbecue fanatics and beginners make the most badass BBQ on the planet by giving you 30 tried and tested spices to complement the meat of your choice.  In this episode, Kunle and Kosmo talk about how he grew his brand from a seed investment value of $500 to over $500 million in gross margin value. You will get to hear about how customer centricity has always driven his brand. This is a great episode for business owners. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It's basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It's a common issue in the BNPL sphere.  Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants' best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It's a mind-blowing trend that merchants are now applying to their business and yielding great results.   In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant's best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model. -----------SPONSORS:This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren't needed? It's a shocker. Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that's biochemically identical to being barefoot but with a layer of protection. It's a high-tech version of mankind's favorite footwear.  In this episode, Kunle and Steven return to talk about how tracking is great eCommerce-wise. You will get to hear about how they optimize customer experience to have habitual and repeat customers. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.-----------SPONSORS:This episode is brought to you by:WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren't needed? It's a shocker. Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that's biochemically identical to being barefoot but with a layer of protection. It's a high-tech version of mankind's favorite footwear.  In this episode, Kunle and Steven talk about how Steven's return to sprinting led him to founding Xero Shoes. You will get to hear about a shipping hack that saves your dollars. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.-----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses. Growing a business isn't easy. It takes many mistakes and setbacks to reach the success you've always wanted. You go through different twists and turns before finding the right solution to your problem. It's a long road but it's worth it to take. A path you'll likely take is to venture into the gates of eCommerce. By unlocking the gates of eCommerce, it opens up an opportunity to grow your business online and therefore gaining traction in the digital world. To help you navigate through the maze of eCommerce, the book, The Direct-To-Consumer Playbook, will be your map and walkthrough in your journey.  The Direct-To-Consumer Playbook is a collection of sixteen brand case studies each with a unique purpose, mission, and strategy in navigating the D2C world. Not every business is the same but one thing is common, every brand must be customer-obsessed to keep high customer retention. In this episode, Kunle and Mike talk about several case studies from his book, The Direct-To-Consumer Playbook. You will get to hear about how interacting with your customers is a goldmine in knowing what they find important and their needs. This is a great episode for business owners and founders looking to grow their business by taking the D2C route. -----------SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you'll learn What about email marketing? Email capture on blog Email marketing has actually been on the brand Klaviyo best tool he's used! Email camp's 30% of woocommerce Promotion - Adam is not really a sales person Personal branding future proofs more than generic brand For the super greens for US customers Super Green Tonik Code : Amazing FBA - 15% Consultancy for those considering selling supplements AmazingFba/AdamWright

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you'll learn What about email marketing? Email capture on blog Email marketing has actually been on the brand Klaviyo best tool he's used! Email camp's 30% of woocommerce Promotion - Adam is not really a sales person Personal branding future proofs more than generic brand For the super greens for US customers Super Green Tonik Code : Amazing FBA - 15% Consultancy for those considering selling supplements AmazingFba/AdamWright

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you'll learn Cashcow blog articles? Is that across multiple articles? Or is that within each article ? SEO Keyword Research Outsource writing? Product development alongside blogging 3 Phases of Blogging Outsourcing content In 2021 slowed down blogging Blogging now For the super greens for US customers Super Green Tonik Code : Amazing FBA - 15% Consultancy for those considering selling supplements AmazingFba/AdamWright

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you'll learn Cashcow blog articles? Is that across multiple articles? Or is that within each article ? SEO Keyword Research Outsource writing? Product development alongside blogging 3 Phases of Blogging Outsourcing content In 2021 slowed down blogging Blogging now For the super greens for US customers Super Green Tonik Code : Amazing FBA - 15% Consultancy for those considering selling supplements AmazingFba/AdamWright

On today's episode, Kunle is joined by Rohan Shah, Co-Founder of Extend, an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world. As a consumer, it's almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it makes sense to purchase the warranty. Also, it's a bargain price compared to the prices of repairs these days. As an eCommerce merchant or retailer, should you consider adding extended warranties to your products? Maybe you should. Don't waste your customers' trust and give them what they are looking for, which are extended warranties and protection plans on your products. Extend is your willing partner in the journey. Extend is an API-first company that democratizes extended warranty to any and every merchant, thereby, potentially increasing your average order value and conversions. They are your willing third party who stands behind your product that covers it from accidents and breaks.  In this episode, Kunle and Rohan talk about how warranties and protection plans are driving pure margin revenue to their bottom line. You will get to hear about when a brand should consider extended warranties. This is a great episode for merchants looking to grow their AOV with the use of extended warranties and product protection. -----------SPONSORS:This episode is brought to you by:WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Today, Dee and Anand are joined by Dulma Altan of Makelane. Dulma Altan is the founder of Makelane, a private community of 1700 female DTC/eCommerce founders, as well as a TikTok creator who analyzes DTC, eCommerce, and VC on her channel at @iamdulma to 50K+ followers. Since starting to post on TikTok last September she has been profiled as an emerging thought leader in publications like Morning Brew and Glossy while Makelane has been featured in The New York Times and Business Insider for its work helping women-led brands access the resources they need to launch & scale. Previously Dulma founded Potion, the world's first clean fragrance retailer, and before that worked at Google and Red Antler helping startups with advertising & branding. After the interview, Drama and the boys cover the market's latest, Tesla's boot from the S&P, one investor's short on Apple, and Winners, Losers, and Content. Timeline of What Was Discussed: An exclusive interview with Dulma Altan, founder of Makelane. They discuss the current headwinds in the direct-to-consumer (DTC) business, how your favorite beauty brand may be shutting down, why her brand stands out, and much more! (1:32)  A Group Chat quick market recap. (25:18)  Some views on short-sellers. (36:32)  Ad Break: Liquid I.V. (42:00)  Elon vs the world. (45:07)  Why Americans are pessimistic about economic opportunity. (55:36)  Winners, Losers, and Content Recommendations. (1:04:52)  Group Chat Shout Outs. (1:18:32)  Related Links/Products Mentioned  This TikToker is delving into what makes DTC CPG businesses tick  Klara valuation  Bombshell 13F Filing: Michael Burry Is Short Apple Stock (NASDAQ:AAPL)  Visit Liquid I.V. for an exclusive offer for Mind Pump listeners! **Promo code GROUPCHAT at checkout**  Why Tesla was kicked out of the S&P 500's ESG index  For many Americans, economic opportunity seems increasingly out of reach  'Pharma Bro' Martin Shkreli has been released from prison  Fyre Festival Swindler Billy McFarland Receives Early Release from Prison  George W Bush's speech gaffe over 'Iraq invasion'  Elon Musk calls out Twitter employee caught in Project Veritas video mocking his Asperger's (msn.com)  All-In Podcast with Elon Musk  Connect with Dulma!  TikTok: @iamdulma  Makelane  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

Today, Dee and Anand are joined by Dulma Altan of Makelane. Dulma Altan is the founder of Makelane, a private community of 1700 female DTC/eCommerce founders, as well as a TikTok creator who analyzes DTC, eCommerce, and VC on her channel at @iamdulma to 50K+ followers. Since starting to post on TikTok last September she has been profiled as an emerging thought leader in publications like Morning Brew and Glossy while Makelane has been featured in The New York Times and Business Insider for its work helping women-led brands access the resources they need to launch & scale. Previously Dulma founded Potion, the world's first clean fragrance retailer, and before that worked at Google and Red Antler helping startups with advertising & branding. After the interview, Drama and the boys cover the market's latest, Tesla's boot from the S&P, one investor's short on Apple, and Winners, Losers, and Content. Timeline of What Was Discussed: An exclusive interview with Dulma Altan, founder of Makelane. They discuss the current headwinds in the direct-to-consumer (DTC) business, how your favorite beauty brand may be shutting down, why her brand stands out, and much more! (1:32)  A Group Chat quick market recap. (25:18)  Some views on short-sellers. (36:32)  Ad Break: Liquid I.V. (42:00)  Elon vs the world. (45:07)  Why Americans are pessimistic about economic opportunity. (55:36)  Winners, Losers, and Content Recommendations. (1:04:52)  Group Chat Shout Outs. (1:18:32)  Related Links/Products Mentioned  This TikToker is delving into what makes DTC CPG businesses tick  Klara valuation  Bombshell 13F Filing: Michael Burry Is Short Apple Stock (NASDAQ:AAPL)  Visit Liquid I.V. for an exclusive offer for Mind Pump listeners! **Promo code GROUPCHAT at checkout**  Why Tesla was kicked out of the S&P 500's ESG index  For many Americans, economic opportunity seems increasingly out of reach  'Pharma Bro' Martin Shkreli has been released from prison  Fyre Festival Swindler Billy McFarland Receives Early Release from Prison  George W Bush's speech gaffe over 'Iraq invasion'  Elon Musk calls out Twitter employee caught in Project Veritas video mocking his Asperger's (msn.com)  All-In Podcast with Elon Musk  Connect with Dulma!  TikTok: @iamdulma  Makelane  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

On today's episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general. What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your platform. It's too time-consuming to scour forums and articles to find a hack for your problem.  Maybe it's time to re-platform and let IronPlane help you with that. IronPlane, is a globally-minded expert that helps businesses improve and upgrade your eCommerce store and uses the right and current technology to reach your business goals. In this episode, Kunle and Tim talk about the breakdown of the infrastructure with Adobe Cloud, Magento, and Adobe Commerce. You will get to hear about how certain SaaS platforms may not be the best solutions when it comes to agility and flexibility. This is a great episode for brand owners and business owners thinking about re-platforming.-----------SPONSORS:This episode is brought to you by:WayflyerGrowth capital for eCommerce businesses is like the rocket fuel needed to thrust a rocket into spaceYou need capital to grow, but access to growth capital often requires giving up equity or paying high interest ratesWell...there is a new way to access growth capital. It is Wayflyer.Wayflyer has shaken up the way DTC eCommerce operators access working capital.Wayflyer will fund you on a fairer “pay as your grow” model, meaning if your sales slow down, so does the amount you transfer back.There is just a simple fee and the funds you need to grow are deposited into your account instantly.It's worth checking out – Wayflyer.comKlaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. 

On today's episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis. There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer's attention.  Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing.  In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product's digital presence. -----------SPONSORS:This episode is brought to you by:  WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.Why should you give up equity or pay high interest rates to grow your business?There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital.With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..There is just a simple fee and the funds you need to grow are deposited to your account instantly.It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. 

Bill D'Alessandro (@BillDA) is joined by Mehtab Bhogal (LinkedIn link) DTC eCommerce specialist to talk about distressed acquisitions & turnarounds, operations, capital structures, downsizing for quality, finding a business partner on Reddit, why makeup brands suck, and much more.We discuss a Bankruptcy deal, BH Cosmetics, linked below.-----Thanks to our sponsors! CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Acquisitions Anonymous Episode 89Show Notes:(0:00) Intro(1:00) Cloudbookkeeping.com(2:09) Mehtab's introduction(4:23) Why do you buy a business to downsize it? [Episode clip for wednesday](6:14) What is your general path after acquiring a business?(7:21) What does the cap structure look like pre vs. post-close?(10:23) How do you handle the Equity?(15:39) Let's jump to the Deal: BH Cosmetics.(18:14) Revenue trajectory(21:19) What is a 363 auction?(23:16) What does the process look like?(24:17) What do you think about this deal from a diligence and structure perspective?(26:52) How well do you know the business at the bidding stage?(28:26) Let's say you give it a go, how do you decide what the proposal is going to be for lenders and equity holders?32:00 DIP loan: Debtor in possession financing [Clip](32:43) What is the downside risk here? How does Karta add a layer of coverage?(34:46) Let's take about the operation side: How do you start a turnaround?(40:02) What are specifics about diligence for your company? Why are product teams so important?(44:05) BH got purchased at $4Mio. Was it expensive?(48:35) Tell us about the Return Profile, & how does it relate to equity value?-----Links:* BH Cosmetics Deal Link-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#87 Yelp is not evil! Building a business using digital CAC | with Johnny Robinson#82 How Great Operators Win! How PE does it like pros | with Mark Brooks#88 Sellers Lie about the numbers?! | with Elliot Holland

Bill D'Alessandro (@BillDA) is joined by Mehtab Bhogal (LinkedIn link) DTC eCommerce specialist to talk about distressed acquisitions & turnarounds, operations, capital structures, downsizing for quality, finding a business partner on Reddit, why makeup brands suck, and much more.We discuss a Bankruptcy deal, BH Cosmetics, linked below.-----Thanks to our sponsors! CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Acquisitions Anonymous Episode 89Show Notes:(0:00) Intro(1:00) Cloudbookkeeping.com(2:09) Mehtab's introduction(4:23) Why do you buy a business to downsize it? [Episode clip for wednesday](6:14) What is your general path after acquiring a business?(7:21) What does the cap structure look like pre vs. post-close?(10:23) How do you handle the Equity?(15:39) Let's jump to the Deal: BH Cosmetics.(18:14) Revenue trajectory(21:19) What is a 363 auction?(23:16) What does the process look like?(24:17) What do you think about this deal from a diligence and structure perspective?(26:52) How well do you know the business at the bidding stage?(28:26) Let's say you give it a go, how do you decide what the proposal is going to be for lenders and equity holders?32:00 DIP loan: Debtor in possession financing [Clip](32:43) What is the downside risk here? How does Karta add a layer of coverage?(34:46) Let's take about the operation side: How do you start a turnaround?(40:02) What are specifics about diligence for your company? Why are product teams so important?(44:05) BH got purchased at $4Mio. Was it expensive?(48:35) Tell us about the Return Profile, & how does it relate to equity value?-----Links:* BH Cosmetics Deal Link-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#87 Yelp is not evil! Building a business using digital CAC | with Johnny Robinson#82 How Great Operators Win! How PE does it like pros | with Mark Brooks#88 Sellers Lie about the numbers?! | with Elliot Holland

Colin McGuire is the CEO of Boomn, a leader in eCommerce, building and growing direct-to-consumer (DTC) eCommerce companies through acquisition and strategic partnerships. Colin leads a team of 30 building and growing eCommerce businesses.He has also been featured in Forbes, Inc Magazine, and many other top publications.You dreamt, you worked, you achieved your goals. Now what? Having your mind set on the endgame can make you leave out some other things that matter too. Most of the time, it'll probably be yourself. You'll become so hyped up on the hustle that you forget to eat properly, move, and simply live outside of your office. In this episode, Colin McGuire shares his tips on how to start the journey properly and how to not lose yourself in being too hyper-focused on the numbers game.This Cast Covers:How Colin became a consultant to many large businesses at 22 years old and ended up acquiring and building his own e-commerce brands (04:49)Boomn's evolution from a marketing company of 4 scrappy employees to a leading DTC brand portfolio (7:13)On balancing work and personal life anchoring Tony Robbins' quote: “the main pillar of happiness is progress” (12:19)How you can set better goals for the year to set your agency up for success (23:48)Why you need two journals - one for work and one for personal use - and a calendar to effectively track your progress (26:40)On setting goals: money and personal goals (How Joey would handle scenarios in important calls wherein one person in the team is suddenly uncooperative or is not sold (25:53)If you could work for only 4 hours a week, what would you do? (30:58)How Colin starts his goal-setting process (31:58)Don't focus on money, but use it as a tool for measurement (30:00)The Reticular Activating System (34:00)Why having a morning or startup routine allows you to win the day everyday (35:47)Does money make us free? (36:47)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindYear Compass Annual BookletFollow Colin McGuire on InstagramBoomn's website

We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don't know how to do this effectively. Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Today I am thrilled to be sharing a full episode from the second season of my Conversations with CommerceNext podcast featuring an interview with Sally Pofcher, a retail strategy expert and proven creator of growth and brand leadership.From McKinsey to Gap Inc. and beyond, Sally stands on a full and bright career at the forefront of innovative retail brands.  She calls on her experience as a seasoned strategist, operator and mother as she walks us through her role as CEO, turning around the Portland based, beloved children's fashion brand Hanna Andersson.Sally talks with my Conversations with CommerceNext co-host Veronika Sonsev and me about reaffirming brand values, strengthening company culture in changing and challenging times and - perhaps most importantly - the importance of being human.I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.  Let's listen in now as Veronica kicks off our conversation.  Be sure and subscribe on Apple, Spotify and all the major podcasting platforms.   Season Two is presented by our friends at Bloomreach. Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!AboutSally is CEO of Hanna Andersson, and a proven builder of growth brands. She was an Operating Partner at L Catterton, a leading consumer growth private equity firm, where she advised on deal evaluation and portfolio company performance in the Growth Fund, and was Board Director for multiple businesses, including Sweaty Betty.Previously, Sally served on the Boards of Claire's and Pet Retail Brands. She was Board Chairman and Chief Executive Officer at PaperSource, where she led 8 years of double-digit sales and profit growth, as well as a successful investor transition. She held prior leadership roles as SVP of Strategy and Business Development at The Gap and a Partner at McKinsey and Company.Sally holds a Masters in Business Administration from Kellogg (Northwestern University) and an undergraduate degree from Georgetown University.Sally is involved in numerous community initiatives, including being on the Board and Executive Committee of Marwen, Co-Chair of New Trier Parent Association, and past position on the Board of the Boys and Girls Club of San Francisco. She is a member of Young Presidents' Organization.Sally has 20+ years of experience building digital/omni-channel consumer experiences and delivering great results thru a combination of brand building, clear strategy, and disciplined execution. Most importantly, Sally is an authentic leader able to build and empower great teams that collaborate. In addition, Sally is a creative thinker who shapes the voice and aesthetic of brands and products.ABOUT VeronikaVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.   

eCommerce UnderCover was joined by Valentin Radu, the Founder, and CEO of OmniConvert. Omniconvert is a growth enabler for mid-size DTC eCommerce & retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Valentin knows his stuff…and had a killer set up with a great mic, multiple cameras, a camera-switcher, and an awesome studio. He also has years of experience and cares about helping others improve their businesses. Some of the topics we covered with Valentin: Growing up poor under communism in Bucharest, Romania Why his father was against entrepreneurship Built a company that sold car insurance online CLC vs CAC, the North Star for eCommerce Businesses Understanding the eCommerce growth formula The (changing) mentality of an eCommerce entrepreneur Marketplaces vs stand-alone eCommerce shops Amazon consolidators - Do they really know more than the rest of us about how to scale these businesses?

Today I am thrilled to be sharing a full episode from my all new Conversations with CommerceNext podcast featuring Jon Mandell, Senior Vice President of Global Membership Marketing and Commerce with WW.  WW started their digital transformation long before the pandemic demanded brands to keep up with the great acceleration of eCommerce, and on this episode along with my co-host Scott Silverman  we get an inside look at the process and people behind WW's great leap forward and how the groundwork laid in the past is preparing them for future success.Jon walks us through the overall process and strategy behind the transition, and how the pandemic changed the game.  We ask Jon about his career, what he looks for when building a resilient team, and advice that he would give his past self.To discover career opportunities with WW click here. I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.  Let's listen in now as Scott kicks off our conversation. Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Jon MandellSVP, CXO, C-suite Leader → Brand Transformation Catalyst → Customer Engagement StrategistBuilding, leading, and optimizing customer-centric organizations to drive growth and revenue has been the hallmark of my career. I leverage strategy, technology, operational excellence, and innovation to shape unique customer experiences that deliver value and engender customer engagement, loyalty, and retention. I excel in identifying business growth opportunities in organizations and developing them into impactful business drivers to increase revenue, income and previously untapped value.My experience spans executive leadership roles (transformations, growth initiatives, M&A, turnarounds, and integrations) with leading public companies (WW & 1-800-Flowers.com), co-founder/COO/MD of 2 technology startups, operations and general management roles, and an early career with AT&T Wireless. As a leader, I am best known for expanding the vision for what is possible and forming cohesive, motivated teams to drive organizational growth boldly and systematically from the ground up.CAREER MILESTONES

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.On this special episode I am thrilled to be sharing a full episode from my all new Conversations with CommerceNext podcast featuring Tapestry, the global house of brands that unites renowned labels such as Coach, Kate Spade and Stuart Weitzman, attributes its digital transformation success to its culture and its craft.Along with my #podcast partner Veronika Sonsev we were thrilled to sit down with the company's Chief Digital Officer, Noam Paransky to talk about how he's leading Tapestry's digital transformation and innovation, which has yielded 90%+ growth in digital compared to the prior year.After being the Senior Vice President at Gap Inc., Noam now leads Tapestry's digital innovation agenda and ensures the company delivers an inspiring omnichannel experience through all of its digital touchpoints. I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.Let's listen in  Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show. Please do take the opportunity for follow Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.  Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  

ช่องทางดิจิทัลที่รู้จักกันในชื่อ ‘direct-to-consumer' (หรือ DTC) ช่วยให้เกิดความสัมพันธ์ที่ใกล้ชิดและโดยตรงมากขึ้นระหว่างแต่ละแบรนด์และผู้บริโภค ส่งผลต่อประสบการณ์ของลูกค้าที่ทำให้เกิดความสะดวก และตรงใจกับความต้องการของลูกค้ามากขึ้น ประโยชน์ของการนำกลยุทธ์ DTC ไปใช้นั้นมีหลายประการ ด้วยการผสมผสานแนวทาง DTC เข้ากับกลยุทธ์การตลาดและการขาย แบรนด์ต่างๆ สามารถสร้างความแตกต่างให้กับตนเองและผลิตภัณฑ์ของตนภายในตลาดได้ดียิ่งขึ้น DTC ยังช่วยให้แบรนด์สร้างความสัมพันธ์ที่ดีขึ้นและตรงขึ้นกับลูกค้า ซึ่งส่งผลให้เกิดความภักดีในแบรนด์มากยิ่งขึ้น เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of CanadaOn this special episode I am thrilled to be sharing a full episode from my Conversations with CommerceNext podcast featuring Exclusive Holiday Research with Forrester VP & Principal Analyst Sucharita KodaliI launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.  Now let's have a listen to my podcast partner Scott Silverman as he introduces the episode with Sucharita, a frequent and popular guest here on The Voice of RetailThanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Sucharita KodaliVP, Principal AnalystSucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.Previous Work ExperiencePrior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.EducationSucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business. Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.  

Selling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for how to set up your DTC eCommerce website and what metrics you should be looking at along the way. In This Episode: How Adam's experience founding two CPG businesses led him to his role at Rodeo CPG. Why DTC is the only place you truly own your relationship with your consumers. Why visuals are so important on your eCommerce website. How social proof gives you the credibility you need to remove friction for buyers. Why an email address is so important to capture on your eCommerce website. What works for eCommerce in terms of design, including some examples. The metrics you should really pay attention to instead of vanity metrics. Why Rodeo CPG launched their new program called Jumpstart for early-stage CPG brands. Resources: Get Your Free Brand Strategy Checkup Real Food Brands Marketing Roundtable Facebook Group Connect with Katie on Instagram Jumpstart by Rodeo CPG: The Playbook for Launching CPG Brands The Components of a Strong DTC Site For Your CPG Brand The Rodeo CPG Glossary Connect with Adam on LinkedIn

In this episode of Add To Cart, we checkout Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist' from way back and a consultant obsessed with helping businesses do eCommerce right. Links from the episode:PatagoniaMac PacKathmanduThe Joe Rogan ExperienceUnstoppable with Kerwin RaeThe Mentor with Mark BourisVirtual RealityAcross the Ditch: An eComm Guide to New Zealand | #099Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…MobileDigitalWe've all received those uninvited and tedious text messages from brands before. But what if I told you that MMS visual messaging can be personalised enabling unique 1:1 engagement at scale. Sniper Mobile is an easy to use tool designed for marketers to use if you want to get your brand in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147.About your co-host: Jason Greenwood from Greenwood ConsultingFor 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting.Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.You can contact Jason at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.