Podcasts about brand monitoring

Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as

Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In der Mittagsfolge sprechen wir heute mit Martin Weigl, COO von Sentryc, über die erfolgreiche Series-A-Finanzierungsrunde in Höhe von 5 Millionen Euro. Sentryc bietet Unternehmen mit seiner eigenentwickelten Markenschutz-Software eine digitale Lösung, mit der sich Produktpiraterie und Markenmissbrauch auf Online-Marktplätzen aufdecken und stoppen lässt. Dafür stellt das Technologie-Startup seinen Kundinnen und Kunden eine Cloud-Lösung zur Seite, welche Internetseiten nach Produkten durchsucht, potenzielle Fälschungen identifiziert, dokumentiert und sie dann automatisiert zur Löschung meldet. Die Take Down Erfolgsrate liegt nach Unternehmensangaben bei 99,3%. Der Brand Protection Spezialist wurde 2019 von Nicole Jasmin Hofmann in Berlin gegründet und beschäftigt mittlerweile 35 Mitarbeitende. Unternehmen wie u.a. Lamy, Fischer, Knirps, Kaiser, Neoperl, IHK Wuppertal-Solingen-Remscheid und Paperlike vertrauen bereits auf die Cloud Solution, die datenschutzkonform in Deutschland gehostet wird. Sentryc hat nun in einer Series-A-Finanzierungsrunde 5 Millionen Euro eingesammelt. Der Risikokapitalgeber Seventure Partners hat die Runde angeführt. Seit 1997 investiert der VC in Life Sciences und digitale Technologien in Europa, Israel, Asien und Nordamerika. Seventure Partners hat ca. 950 Millionen Euro unter seiner Verwaltung. Er investiert zwischen 500.000 Euro und 10 Millionen Euro von der Früh- bis Spätphase und hat u.a. Parrot, Vistaprint, Conject, Emailvision, Netino, Presto, Retailo und Tradoria im Portfolio. Die bereits bestehenden Investoren beteiligten sich ebenfalls an der Serie A. Mit dem frischen Kapital soll die Lösung für effizienten Markenschutz weiterentwickelt und eine weitere Expansion innerhalb Europas angestrebt werden. One more thing wird präsentiert von OMR Reviews – Finde die richtige Software für Dein Business. Wenn auch Du Dein Lieblingstool bewerten willst, schreibe eine Review auf OMR Reviews unter https://moin.omr.com/insider. Dafür erhältst du einen 15€ Amazon Gutschein.

Although you should do extensive research, in the beginning, to ensure elements of your company's brand identity fit your target audience, you should also perform brand monitoring and testing regularly. This allows your brand to adapt to changing customer wants and needs. You did your market research, discovered your target audience, and leveraged the data to create a bulletproof marketing strategy and brand identity. Congrats, that's a great accomplishment! Now that you have a solid marketing strategy and brand, what will you do? Should you just leave your branding “as is” and only hope it continues to perform over time? We wish it were that simple… Imagine if Disney stuck with its outdated Mickey Mouse drawings from 1950 and never updated its messaging or even its park attractions. Disney continuously analyzes how customers react to its films, themes, parks, and products, and the company leverages this data to launch new offerings that promote a positive customer experience. Does this mean Disney constantly changes its core values? Not at all. Disney has always been the magical, fantastical place it set out to be. But the look and feel of the brand has shifted over time to meet consumer demands. What about Google? Do you think you would use Google today if it were still sporting that 1997 logo? It's okay (and recommended) to update your brand identity if your target audience shifts and trends change. The key is to periodically monitor and test brand elements to see how your customers are reacting. Why is this so important? Your Brand Should Be About Your Customer You will often read articles that talk about staying consistent with your brand story, messaging, values, and ideas. This is all valuable and necessary, but be careful how business-centric your brand becomes. Consistency is important, but not when it alienates your audience. Ultimately, your brand is there to serve your customers, and the more you focus on your customers, the faster you will grow, regardless of whether you change the font of one letter in your logo. Consumers aren't happy with brands that are too self-serving either. Businesses are forcing their own messaging and marketing tactics on consumers, but it isn't working. Yet, businesses continue to pour money into marketing campaigns that may or may not work, and unceasingly promote their brand, waiting for the day when the now-imaginary customers come knocking down their door. But, this day may never come, as is shown by the approximately 20% of new businesses that fail during the first two years, and 45% that fail during the first five years. So, how can you prevent your business from becoming a statistic of failure?

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of… The post What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights. appeared first on Eric Schwartzman.

Complete guide to brand monitoring for organizations with details around What is brand monitoring? What are the benefits of brand monitoring? The Importance of Brand Monitoring Brand monitoring explained with examples and tips. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use. All these podcasts are only created for teaching purposes. © 2020 Luv Johar

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and… The post Benefits of Brand Monitoring Tools for Social Media appeared first on Eric Schwartzman.

Come si fa monitoraggio di un Brand? Nella nuova puntata del Corso completo di Monitoraggio della Rete ed Ascolto delle Conversazioni online con The Fool e Brandwatch esaminiamo il primo passo: il ''Brand Monitoring''.In questa puntata scoprirai:» Cosa devi monitorare?» Quali dati sono disponibili e come visualizzarli?» Alert, Monitoring, Trend e come visualizzarli» Set-up di una dashboard» Impostazione e monitoriaggio degli Owned Channels» Analisi delle Figure Apicali» Analisi delle Conversazioni di Prodotto o di Line of Business» Analisi dei Trend della Rete» Analisi degli Autori più influenti» Social media Alert, Brand Alert, Topic Alert» ...e tanto tanto altro!

Come si fa monitoraggio di un Brand? Nella nuova puntata del Corso completo di Monitoraggio della Rete ed Ascolto delle Conversazioni online con The Fool e Brandwatch esaminiamo il primo passo: il ''Brand Monitoring''.In questa puntata scoprirai:» Cosa devi monitorare?» Quali dati sono disponibili e come visualizzarli?» Alert, Monitoring, Trend e come visualizzarli» Set-up di una dashboard» Impostazione e monitoriaggio degli Owned Channels» Analisi delle Figure Apicali» Analisi delle Conversazioni di Prodotto o di Line of Business» Analisi dei Trend della Rete» Analisi degli Autori più influenti» Social media Alert, Brand Alert, Topic Alert» ...e tanto tanto altro!

Hai attivo un servizio di Brand Monitoring sul tuo brand ? Intercettare commenti negativi e gestirli prima che si amplifichino aiuta a migliorare la tua attività online. Nella puntata ti racconto una mia esperienza personale recente di come l'ho gestita, di quali servizi attivare in rete . Cosa ne pensi di questa puntata ? Scrivimi —> posta@christianforgione.comAscolta su Itunes—> http://itunes.apple.com/it/podcast/digitalis/id1191463362?l=enDigitalis Articoli —> http://www.christianforgione.com/category/digitalis/Come seguire Christian ForgioneYouTube: http://bit.ly/YTChristianForgioneLinkedin: linkedin.com/in/christianforgione Pagina Facebook: http://www.facebook.com/gione1978Twitter: https://twitter.com/gione1978

Hai attivo un servizio di Brand Monitoring sul tuo brand ? Intercettare commenti negativi e gestirli prima che si amplifichino aiuta a migliorare la tua attività online. Nella puntata ti racconto una mia esperienza personale recente di come l'ho gestita, di quali servizi attivare in rete . Cosa ne pensi di questa puntata ? Scrivimi —> posta@christianforgione.comAscolta su Itunes—> http://itunes.apple.com/it/podcast/digitalis/id1191463362?l=enDigitalis Articoli —> http://www.christianforgione.com/category/digitalis/Come seguire Christian ForgioneYouTube: http://bit.ly/YTChristianForgioneLinkedin: linkedin.com/in/christianforgione Pagina Facebook: http://www.facebook.com/gione1978Twitter: https://twitter.com/gione1978

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

LIVE from the WOMMA Summit in Las Vegas!!! The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

LIVE from the WOMMA Summit in Las Vegas!!! The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show features Dawn H. Lacallade, SolarWinds Community Manager.

The show features Dawn H. Lacallade, SolarWinds Community Manager.

The show will feature Rod Brooks, VP & Chief Marketing Officer for PEMCO Insurance.

The show will feature Rod Brooks, VP & Chief Marketing Officer for PEMCO Insurance.

This episode feaures author of Twitterville, Shel Israel.

This episode feaures author of Twitterville, Shel Israel.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.

The show is hosted by experienced marketers, authors, industry pundits and entrepreneurs and features lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.