Earned Media Hour with Eric Schwartzman

Kasim Aslam is CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes, from… The post EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC appeared first on Eric Schwartzman.

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna's keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,… The post 2023 Affiliate Marketing Roadmap from Anna Gita appeared first on Eric Schwartzman.

SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO for publishers, and what she's learned about creating resources to support SEO… The post SEO for News Websites with Louisa Frahm appeared first on Eric Schwartzman.

Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: How to tell Googlebot what to crawl and what to ignore How to manage your crawl budget How to retain… The post Ex-Google Search Quality Team Member Opens Kimono appeared first on Eric Schwartzman.

In this episode of the Earned Media Podcast, learn how a small, family owned winery built a website that attracts more web traffic and drives more direct to consumer sales than most major wineries, without spending a nickel on advertising. This is an audio case study with my clients Ross and Jennifer Halleck, the owners… The post How To Market Wine Online [Case Study] appeared first on Eric Schwartzman.

I did not write anything below the subhead in this blog post. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio. If you’re wondering whether or not Verblio is legit, this podcast and the post below are a live test of their service. If you’re looking for… The post Outsourcing Content Marketing with Laura Smous (Verblio Review) appeared first on Eric Schwartzman.

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in… The post Scaling Owned Media Editorial with ContentGrow [PODCAST] appeared first on Eric Schwartzman.

I you’re in content marketing and you’ve never heard of Writer Access, this episode can help you make more money for you and your clients. I spoke with Writer Access CEO Byron White who built a marketplace that connects content marketers with freelance writers. It has star ratings, recommendations, writer portfolios and an escrow service… The post Content Marketing Ops with Byron White [Podcast] appeared first on Eric Schwartzman.

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention… The post Secrets of Successful Owned Media Marketing appeared first on Eric Schwartzman.

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It's a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what… The post How To Pivot to Digital Marketing [PODCAST] appeared first on Eric Schwartzman.

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there's nothing you can do. Got a problem with something you bought? Either… The post A Trip Switch for Automated Autocracy [PODCAST] appeared first on Eric Schwartzman.

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were… The post Social Media and Misinformation (PODCAST) appeared first on Eric Schwartzman.

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about… The post How to Hire a Virtual Assistant with Mashon Thomas appeared first on Eric Schwartzman.

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,… The post Harvard Business Analytics Program Graduate and Ambassador Shonali Burke appeared first on Eric Schwartzman.

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly.  In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines… The post Exclusive Interview with Business Insider Deputy Editor Jake Swearingen appeared first on Eric Schwartzman.

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club hosts roundtable discussions on the latest marketing trends, case… The post Influencer Marketing with Mike Prasad appeared first on Eric Schwartzman.

New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries who are rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual… The post Risks and Rewards of Artificial Intelligence with Cade Metz appeared first on Eric Schwartzman.

Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform… The post Building a Profitable Substack Newsletter with Isaac Saul appeared first on Eric Schwartzman.

Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about regulating tech without ruining it, restoring trust in journalism, YouTube’s product strategy, and how to get featured… The post Covering Innovation with Fast Company Tech Editor Harry McCracken appeared first on Eric Schwartzman.

Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old… The post Crypto Creator Coin Content Marketing with Joe Pulizzi appeared first on Eric Schwartzman.

David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These… The post Making the New York Times Bestseller List with Book Publicist David Ratner appeared first on Eric Schwartzman.

David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as an earned media advisor… The post Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom appeared first on Eric Schwartzman.

In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what he likes to cover, podcasting, the dangers of just covering trending stories, and reporting beyond the bubble filter. Peter is also the host of Recode Media, the weekly… The post Beyond the Bubble Filter with Peter Kafka at Recode appeared first on Eric Schwartzman.

Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Often described as “the non-geek’s geek,” he aims to look at the impact of the internet… The post How to Pitch BBC Technology Correspondent Rory Cellan-Jones appeared first on Eric Schwartzman.

In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion optimization expert talks about the relationship of psychology and online sales. Tim has keynoted events all over the world for Google, Facebook, Pubcon and others. He’s the author of Unleash Your Primal Brain: Demystifying How We Think and Why We… The post Myth Busting Conversion Rate Optimization with Tim Ash appeared first on Eric Schwartzman.

Our guest for this episode is Joseph Romm, an American author, blogger and Phd in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies. He is a Fellow of the American Association for the Advancement of Science, as well as the founding… The post Defending our Climate in the War Against Science with Joe Romm appeared first on Eric Schwartzman.

In this episode Jeff Coyle, co-founder and CSO for MarketMuse, a company specialized in helping creators plan and craft content marketing campaigns to maximizes results, talks about what type of B2B content marketing is most effective and how he uses natural language processing to help clients determine the topics and subtopics they should be covering.… The post What Type of B2B Content Marketing is Most Effective? appeared first on Eric Schwartzman.

“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.”  This isn’t what… The post Climate Scientist Reveals Culprits in War Against Science appeared first on Eric Schwartzman.

Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting time wading through so much crappy content.… The post The Big Fat B2B Content Marketing Checklist appeared first on Eric Schwartzman.

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years.  Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of… The post Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi appeared first on Eric Schwartzman.

In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I… The post How to Prepare for Climate Change appeared first on Eric Schwartzman.

The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it.  But what if you could optimize from inception? Our… The post SEO Strategy Podcast with INK CTO Alexander de Ridder appeared first on Eric Schwartzman.

What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment?  Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to… The post Guide to Pitching Angel Investors with Jeff Saling appeared first on Eric Schwartzman.

This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients curious what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how… The post How to Explain What Digital Marketing Is appeared first on Eric Schwartzman.

Before the internet, news media coverage was the only earned media coverage available to B2B technology companies.  Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re at a B2B communications… The post 2021 B2B Tech Public Relations Briefing appeared first on Eric Schwartzman.

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,… The post Influencers Discuss Talkwalker 2021 Social Media Trends Report appeared first on Eric Schwartzman.

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven… The post New Content Marketing Optimization Platform appeared first on Eric Schwartzman.

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to… The post Managing Your Reputation on Google with Jason Barnard appeared first on Eric Schwartzman.

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct… The post Email Marketing Best Practices for 2021 appeared first on Eric Schwartzman.

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.… The post Cause-Related SEO Puts Mission Before Math appeared first on Eric Schwartzman.

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?… The post Algorithms, AI, and Accretion- Future of Digital Marketing in 2021 appeared first on Eric Schwartzman.

If you’re wondering how to find a PR consultant to get press coverage for your startup, you’ve come to the right place. Whether you’re looking for a B2B tech PR specialist or someone to help with travel PR, hiring the right public relations person to handle your project can be tough. Who doesn’t want a… The post How to Successfully Hire & Work With a PR Agency appeared first on Eric Schwartzman.

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of… The post What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights. appeared first on Eric Schwartzman.

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered… The post MIT Physicist Explains Science of Viral Content appeared first on Eric Schwartzman.

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social… The post Boosting Social Media Engagement with Artificial Intelligence appeared first on Eric Schwartzman.

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content… The post Mapping Content Marketing to Funnel Stages appeared first on Eric Schwartzman.

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be… The post Racism in America: Now That We Can No Longer Ignore It, What Should We Do? appeared first on Eric Schwartzman.

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing… The post How To Do a Live Streaming Webcast from Zoom to Social Media appeared first on Eric Schwartzman.

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of… The post Future of Entertainment PR Post COVID-19 appeared first on Eric Schwartzman.

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business… The post How To Become a Forbes Councils Member appeared first on Eric Schwartzman.

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some one digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on today’s PR Tech Wednesdays video chat. We started with a passage from Arundahti Roy’s essay which appeared in the Financial… The post Best Digital Marketing Tools for 2020 with Linkedin Learning’s Martin Waxman appeared first on Eric Schwartzman.