Podcasts about Bunchball

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/ INTERVIEW OF THE WEEK Adam Helweh is CEO of Secret Sushi Creative Inc, a strategic design, digital, and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball, and others. Learn more about Adam: ·         Follow him on Twitter : https://twitter.com/adamhelweh or LinkedIn: https://www.linkedin.com/in/adamhelweh/  ·         Listen to his podcast Marketing in the Raw  : https://anchor.fm/marketingintheraw/ OUR CONTENT MARKETING IDEA OF THE WEEK Should Engagement Really Matter to Marketers Anymore? https://contentmarketinginstitute.com/2020/03/rethink-engagement-content-marketing/ SPONSOR SiteCore As the well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  We’ve created a post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.  Download the guide today at: https://cmi.media/sitecore-lifecycle

The Episode in 60 Seconds What can a brand new CMO do to grow a company in the first six months? Caroline Japic, CMO of Kenna Security, faced this challenge head-on with energy and drive. This interview covers: How Kenna reduced the size of their MarTech stack and cut their annual cost in half How to build a team that works and works together The marketing efforts that have changed and those that have stayed steady Five pieces of advice to new CMOs Our Guests Caroline Japic brings 12 years of senior marketing executive experience to Kenna Security as CMO. Kenna is a vulnerability management scanner that searches for threats to your organization, infrastructure, applications then delivers it in a cloud platform by user reducing friction between security and IT. She has also served as CMO at Pramata and Tidemark and was a senior marketing executive for HP, Bunchball, Taleo, and Polycom. Caroline has been commended throughout her career for building winning teams and moving marketing programs ahead quickly. Jeremy Middleton is Caroline's trusted right hand. Their paths have crossed before at Pramata and HP. Jeremy understands how to uncover, use, and analyze data to support and tweak marketing efforts. He's a proven manager and marketing tactician.  Show Notes What does it take to transform and grow a marketing program? Team Building Caroline came in and analyzed the team, found the holes (and filled them), and realigned the team to be more efficient. Listen at 5:00 minutes to discover the biggest changes she made and 7:00 for the qualities she looks for in marketing experts. Message Building What are we telling the world about Kenna? Does it make sense? Is it concise? - Caroline Japic Overhauling the Marketing Stack Jeremy cut the MarTech tools from twenty down to seven and cut their budget in half. Find out what tools they are using at 13:00. We have a simpler set of tools which means less raw data which results in less noise. We can more easily make sense out of the information we have. - Jeremy Middleton What is Old is New Again Kenna Security developed a physical direct mail package and have received a 10% meeting schedule rate. Listen throughout the episode to find out how and why it works plus a measuring stick of how effective it really is. Understanding Your Customer More Deeply than Ever Caroline is passionate about knowing and learning more about Kenna's customers. Find out how she builds her empathetic understanding at 20:00. The Fundamental Underpinnings We explore what Caroline and Jeremy see as the basic building blocks for their marketing program. (23:00) Technology doesn't solve problems Do you really know who you're targeting? How accurate is your data? Can you stop what isn't helping? Maintaining High Standards While Motivating the Team Caroline has built a loyal and high-performing team. She breaks down some of her thought process of management at 30:00. What has changed in marketing Metrics are much more sophisticated and tell a greater story. CMOs must feel like and act like they own the entire funnel from lead to close... and beyond. Sometimes, it is "arts and crafts marketing." We say, "This would be fun. Let's do this thing." Afterward, we ask, "Well, did it work?" We don't know. We ask, "Did everyone like it?" - Caroline Japic Advice for New CMOs You need a big win fast Build your dashboard first Talk to your sales leader every single day Put a framework in place. You need a written plan. Market the marketing Build relationships and maintain alignment

Peter Daboll has more than 25 years of experience in the science and business of advertising effectiveness. He has spent his career developing and implementing analytical models and testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter has led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo!, and president and CEO of comScore Media Metrix. He has received numerous industry awards recognizing his leadership in advertising research including a 2011 Great Mind award from the ARF, and is a regular contributor to media outlets and advertising industry associations. Peter recently wrote and published the Amazon Bestselling book, AD-Itude.

“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand podcast presented by Twenty20. About Barry Kirk Barry Kirk brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions. In this role, he serves as the leader of the Maritz US loyalty practice. A sought-after speaker, blogger, and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty space, and champions the belief that “consumers are human beings first.” Prior to Maritz, Barry led the consumer loyalty practice for Bunchball, a silicon valley tech startup focused on customer and channel engagement. Episode Highlights Loyalty today. “Loyalty really hasn’t changed much since the 1980s.” That’s when we began mercenary loyalty — rewarding loyalty, sometimes at great expense. It doesn’t work as well as it used to which is why we have to focus on … The modern forms of brand loyalty. “First there’s true loyalty — it’s literally the experience. Like Starbucks, there’s no reason to pay that much but you do.” The other form of loyalty is cult loyalty. This is based on connections to a group through your loyalty. Like Harley Davidson. “How easy does the brand make it for you to find other people? This is incredibly hard to disrupt.” The impact of neuroscience on marketing. Barry spends a lot of his time talking about the four-drive model of human behavior developed at Harvard. Basically, we have four main drives as consumers: (1) acquire, (2) bond, (3) create, and (4) defend. What’s one thing you can do to focus your own customer loyalty program? “Start with the consumer and what they want.” This too sounds simple, however, many businesses spend more time focusing on what they’re trying to sell instead of what their customers want. What brand has made Barry smile recently? It shouldn’t be a huge surprise that a loyalty expert pointed us to an airline — Southwest Air. “They’ve got me with cult loyalty — I have a personal alignment with them.” To learn more, go to the Maritz Motivation Solutions website and follow Barry on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

HealthStream’s partner Bunchball is pioneering the use of gamification to engage, influence, and motivate employees and customers. If you wear a FitBit, are a member of a loyalty rewards program, or use a retailer’s app to earn points or badges, you’ve experienced gaming mechanics firsthand. Major corporations like Toyota, Marriott, Universal and NBC are using Bunchball’s technology to inspire loyalty and engagement. In this podcast, Lea Sorrentino, a digital strategist with Bunchball, gives us a glimpse into how healthcare can use these techniques to impact employee engagement, retention, training, and development.

Are we finally moving away from standardization and the Common Core? Could we possibly be headed toward an educational world that values innovation, collaboration, and creativity? We hope this is the case, and if so, art is the perfect subject to help shape students for a creative world. Andrew brings on Kasey McCurdy, VP of Engineering for a company called BunchBall, to discuss innovation and motivation. Their discussion focuses on a lot of great topics, including students' disengagement in the current educational system (6:15), the most important skills we can teach (13:00), and specific ideas to start improving the educational system (16:00). Resources and Links: See some innovation in action What Makes Leaders Innovative? Check out AOE's Project Based Art Room course

This week we changed things up just a bit moving the set to a table on the other side of the venue (no more chairs of differing heights!) and brought on our first special guest (Professor Hans von Puppet). Our featured startup is Bunchball and we're joined by Kasey McCurdy and Andrew Kirpalani from the Des Moines-based engineering team.  The Welch Avenue Show is hosted by Geoff Wood of Welch Avenue and Chris New of Quadrant5.tv. We record live each Wednesday morning around 10:30 am Central following 1 Million Cups Des Moines at Green Grounds Cafe in West Des Moines.If you enjoy the show give us a rating and review in iTunes.  Download here 

This week we changed things up just a bit moving the set to a table on the other side of the venue (no more chairs of differing heights!) and brought on our first special guest (Professor Hans von Puppet). Our featured startup is Bunchball and we're joined by Kasey McCurdy and Andrew Kirpalani from the Des Moines-based engineering team.  The Welch Avenue Show is hosted by Geoff Wood of Welch Avenue and Chris New of Quadrant5.tv. We record live each Wednesday morning around 10:30 am Central following 1 Million Cups Des Moines at Green Grounds Cafe in West Des Moines.If you enjoy the show give us a rating and review in iTunes.   Download here 

33voices interviews Rajat Paharia, Chief Product Officer at Bunchball.

Rajat Paharia is Founder and Chief Product Officer of Bunchball. He is the author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, scheduled for publication in June 2013 and available for pre-order right now. Back in 2005, when almost no one had heard of gamification, Rajat Paharia founded […] For additional content and links, visit http://www.engagingleader.com/podcast/gamechanger

Gamification may be a new term to most people but for many members of the business community it means a new way to create value for their companies customers and employees among others. What exactly is gamification what is it not and how will it change the way we do business in the next few years? Knowledge at Wharton discussed these issues with professor Kevin Werbach; Rajat Paharia founder of Bunchball a tech company that enables businesses to implement gamification and Daniel Debow co-founder of Rypple a social performance management company. Werbach and colleague Dan Hunter recently organized a two-day conference on gamification titled ”For the Win: Serious Gamification.” See acast.com/privacy for privacy and opt-out information.