Podcast appearances and mentions of charles hulme

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Best podcasts about charles hulme

Latest podcast episodes about charles hulme

Wizard of Ads
The Red Grasshopper

Wizard of Ads

Play Episode Listen Later Aug 4, 2025 7:28


“More agile than a turtle! Stronger than a mouse! Nobler than a head of lettuce! His shield is his Heart! It's… El CHAPULIN COLORADO!”El Chapulín Colorado – The Red Grasshopper – was a Spanish-speaking television star loved by hundreds of millions of people around the world.The Red Grasshopper would shout “¡Síganme los buenos!” and leap into action whenever a ghost, a bandit, or any other threat appeared.(“¡Síganme los buenos!” translates to “Follow me, the good ones,” or “Good guys, follow me.”)And then he would run into a wall. Or tumble down the stairs. The results of following the lead of the Red Grasshopper were never straightforward. He had a good heart, but he was very poor, clumsy, and inept. His leadership would often increase the trouble, cause a mess, or create some other disaster that, through sheer luck, would always solve the problem.El Chapulín Colorado was Don Quixote dressed as a comedic superhero.Notice how these simple, concrete nouns are easy to visualize in your mind. “Turtle, mouse, head of lettuce, heart, red grasshopper.”And the verbs associated with El Chapulín Colorado are simple as well. “Leap, follow, run, tumble.”El Chapulín Colorado averaged 350 million viewers* per episode in Latin America alone during the mid-1970's and 1980's. The show has made $1.7 billion in syndication fees since it ceased production in 1992.Luis Castañeda, one of the Wizard of Ads Partners, recently sent an email to the partner group.Gentlemen,I was listening to this podcast “Outliers: Anna Wintour – Vogue” [The Knowledge Project Ep. #233] when I heard this comment:“Digital transformation isn't about abandoning what made you successful. It's about translating it to a new medium.”I took this to mean:“How can we translate what Roy has taught us into better digital marketing?”What do you think?LuisToday I will teach you a simple but profound answer to the question posed by Luis. In fact, I already have:These simple, concrete nouns are easy to visualize in your mind. “Turtle, mouse, head of lettuce, heart, red grasshopper.”And the verbs are simple as well. “Leap, follow, run, tumble.”Do you want to create better online ads? Avoid abstract words. Use simple, concrete nouns that people can easily see in their mind. Use simple verbs that are easy to visualize as well.Avoid abstract words. Use concrete words.Avoid abstract words. Use concrete words.Avoid abstract words. Use concrete words.And repetition is effective.Professional writers have long been familiar with that advice, but it was only recently scientifically proven. The publication is “Journal of Experimental Psychology: Learning, Memory, and Cognition.” The paper is titled, “Concrete Words Are Easier to Recall Than Abstract Words: Evidence for a Semantic Contribution to Short-Term Serial Recall.” The tests were performed, and the paper was written, by Ian Walker and Charles Hulme of the University of York.Their paper is long and filled with scientific jargon, but this summary sentence is relatively easy to understand:“It is also apparent that the short words were much better recalled than the long words, and that the concrete words were much better recalled than the abstract words, with the possible exception of the first and last serial positions.”When Walker and Hulme refer to “the first and last serial positions,” they are referring to the long-established laws of Primacy and Recency. These terms describe how humans tend to remember the first item...

On the Clock
From Oxford to Every Classroom: The Truth About Reading Instruction

On the Clock

Play Episode Listen Later Jul 31, 2025 29:18


In this episode of On The Clock, host Todd Dallas Lamb welcomes Dr. Charles Hulme, professor emeritus at Oxford University and one of the foundational voices behind the modern Science of Reading movement. With wit, humility, and deep scientific insight, Dr. Hulme traces the origins of the now widely adopted phrase “science of reading,” and explores how decades of research into how children learn to read are reshaping classrooms worldwide.Dr. Hulme discusses the cognitive mechanics behind literacy—drawing clear distinctions between reading for decoding and reading for comprehension—and explains why phonics remains a non-negotiable starting point for literacy instruction. He also dives into the emotional and lifelong consequences of reading struggles, particularly how early language deficits can spiral into academic underachievement, social isolation, and mental health issues.The episode goes beyond theory. Hulme describes his work with OxEd, the Oxford University spinout he founded to bring evidence-based reading and language tools into schools. With over two-thirds of English schools using their assessments, OxEd exemplifies how rigorous research can drive practical, scalable solutions in education.Todd and Dr. Hulme also touch on everything from educational funding in the UK to regional accents in America—ending with a heartwarming childhood anecdote about a chance encounter with a shoe repairman who sparked young Charles's fascination with psychology.Key Moments04:39 Oxford Experience and Educational Journey07:03 Rethinking Dyslexia: Language Roots12:52 Dyslexia Severity Compared to Hypertension14:15 Oxford Research Spinout Company19:44 "Advocating Science in Education"22:50 Early Encounter with Psychology26:11 Language Development in Babies28:28 "Honoring Charles' Educational Impact"Connect with Dr. Charles HulmeLinkedIn: https://uk.linkedin.com/in/charles-hulme-7a1846165=============================Learn more about Strategos Group: https://www.strategosgroup.com/LinkedIn: https://www.linkedin.com/company/strategos-group-public-affairs/

Deep in Japan
WASABI - David Charles Hulme

Deep in Japan

Play Episode Listen Later Dec 17, 2020 90:14


In this episode, we speak with wasabi grower, David Charles Hulme, about his passion for spicy green paste. David was recently featured on "Why Did You Come to Japan?" (YOUは何をしに日本へ). The Deep in Japan Podcast is completely independent and crowd-funded. And by that, I mean we are broke, impecunious, poor. Please consider supporting the show by becoming a patron at www.patreon.com/user?u=3864210 The musical outro わさびのロックンローラー. The intro was my own original mashup of Hokuto no Ken (Fist of the North Star) anime sound bites with “Dubstep" from BenSound. Got something to say? You can find me at the following: - www.facebook.com/groups/deepinjapan/ - deep.in.japan.podcast@gmail.com As always, thanks for listening!

Department of Education Public Seminars
Causal models of developmental disorders

Department of Education Public Seminars

Play Episode Listen Later Nov 7, 2018 54:22


In studies in psychology and education it is essential to think clearly about causal mechanisms. In this seminar Professor Hulme will outline the use of path diagrams as tools for representing, reasoning about, and testing causal models. The examples used will come from studies of children’s reading and language disorders. In studies of such disorders we can probably never practically or ethically manipulate the ultimate causes (genes and environments) of a disorder. Professor Hulme will argue, however, that identifying causes at the Cognitive Level of explanation is crucial for planning effective treatments/interventions for these disorders. Furthermore, if interventions are successful we may, using mediation analyses, get close to identifying the proximal causes for different disorder. About the speaker: Charles Hulme is Professor of Psychology and Education at the University of Oxford and is a William Golding Senior Research Fellow at Brasenose College, Oxford. Charles has broad research interests in reading, language and memory processes and their development and is an expert on randomized controlled trials in Education. Publications include a number of assessment materials including the York Assessment of Reading for Comprehension (2009), the Phonological Abilities Test (1997), Sound Linkage (2014) and The Test of Basic Arithmetic and Numeracy Skills (2015) as well as several books dealing with various aspects of reading development. He is a former Editor-in-Chief of the journal ‘Scientific Studies of Reading’ (2007-2009) and is currently a Senior Editor of the Association of Psychological Science’s flagship journal, Psychological Science. In 2009 he published “Developmental disorders of language, learning and cognition” (Wiley-Blackwell; co-authored with Maggie Snowling). He holds an honorary doctorate from the University of Oslo (2014) and is a member of Academia Europea and a Fellow of the Academy of Social Sciences. He received the Feitelson Research Award from the International Reading Association (1998) and the Marion Welchman International Award for Contributions to the study of Dyslexia from the British Dyslexia Association (2016). He was elected a Fellow of the British Academy in 2017.

Exploring children's difficulties with language and literacy - Audio

Professors Maggie Snowling and Charles Hulme give an overview of the main developmental disorders in language and literacy.

Exploring children's difficulties with language and literacy - Audio

Transcript -- Professors Maggie Snowling and Charles Hulme give an overview of the main developmental disorders in language and literacy.

Exploring children's difficulties with language and literacy - Audio

Professors Maggie Snowling and Charles Hulme talk about the cognitive approach that lies at the heart of their research into developmental disorders in children.

Exploring children's difficulties with language and literacy - Audio

Transcript -- Professors Maggie Snowling and Charles Hulme talk about the cognitive approach that lies at the heart of their research into developmental disorders in children.

Exploring children's difficulties with language and literacy - Audio

Professors Maggie Snowling and Charles Hulme talk about their work on evaluating the effectiveness of interventions designed to help children with developmental disorders.

Exploring children's difficulties with language and literacy - Audio

Transcript -- Professors Maggie Snowling and Charles Hulme talk about their work on evaluating the effectiveness of interventions designed to help children with developmental disorders.