Tendency of a person to recall the first and last items in a series best, and the middle items worst
POPULARITY
Recency is the currency of social media according to Nick.
Manchmal läuft nicht alles nach Plan, doch nach kurzem hin und her ist doch eine Folge entstanden. Ein Oberthema gab es nicht, jedoch hangeln sich Tim und Leo durch unterschiedliche aktuelle Themen der NBA und auch ein kurzer Abstecher in die NCAA Finals war mit von der Partie. Wir wünschen viel Spaß beim Hören.https://linktr.ee/airballpodcast?fbclid=PAAaY_uTZX2oLNnqxMI2tGsVZ4kWKgvX-pptvZCa9tVrqE2_FCH67dshC_J5MMusik von Ju von Dölzschen, checkt ihr hier:https://instagram.com/ju.von.doelzschen?utm_medium=copy_link
Has something in this episode resonated with you? Get in touch! For more information about today's episode, visit www.jocelynseamereducation.comQuick LinksJocelyn Seamer Education HomepageThe Resource RoomYoutube channelFacebook Page#jocelynseamereducation #literacy #bestpractice #earlyprimaryyears #primaryschool #primaryschools #primaryschoolteacher #earlyyearseducation #earlyyearseducator #structuredliteracy #scienceofreading #classroom #learning #learningisfun #studentsuccess #studentsupport #teacherlife #theresourceroom #theevergreenteacher #upperprimary #upperprimaryteacher #thestructuredliteracypodcast #phoneme #grapheme #phonics #syntheticphonics
THE Presentations Japan Series by Dale Carnegie Training Tokyo, Japan
In Part One, we looked at the ideas of primacy (the first thing we remember) and recency (the last thing we remember) and what this means for speakers. Now in Part Two we will go deeper with our entry and exit points of the chapters within the talk and how to choreograph the big crescendo for our polemic's sparkling conclusion. We naturally have to pump a lot of energy into designing the opening stanza of our speech. On the surface of it, this would seem to be our one big chance to establish our theme, point of view and talk direction with the audience. The opening is a battering ram to smash into the brains of the assembled masses and launch a takeover of their every thought. This is easier said than done though, because any lapse of logistics or vocal quality and energy will see them scampering for the mental exists to get their internet fix mainlined through their phones. Even if we do manage to hijack them at the start, we cannot presume we won't lose them somewhere midstream. That is why when we do the planning for the talk we need to design distinct chapters into the talk. These chapters are constructed around the evidence that supports our central proposition. Now these chapters have a primacy and recency function as well. The opening of the chapter has to dislodge that last thing we told them and replace it with the new bauble. Most speakers pay no attention to this chapter idea and just arrange their talk to move from one section to the next. The sections of the talk compete with each other for audience attention and we have to be aware of that. At each chapter start we need a mini-battering ram to blast the tunnel deeper into the listener's mind. We have just told them some scintillating detail backing up our overall point and now we need to dislodge that, so we can ship in the next point. Stories are good for this exercise as are questions, quotes, facts and statistics. We are wading deep in our evidence portion of the talk at this point, but the facts need to be arrayed before the audience in such a way that makes them irrefutable. In a forty minute speech each chapter will be about five minutes long, so taking out the blockbuster opening and the first stupendous close before the Q&A, we probably have time for six or seven chapters. So that means we need some variety with each opening. Starting each chapter with the same thing becomes predictable and boring. Predictability is the speaker's nemesis, because it invites the audience to escape from us now that they know what is coming next. In the planning stage investigate the point you are making to support your overall argument and see what type of opening the evidence lends itself to. There may be some doubling up with opening gambits, but try for as much variety as possible to keep audience attention on you the speaker. The end of each chapter is mini-close as well. That means we have to come up with a zinger one sentence finisher that really makes your key argument sing. This is all a matter of planning and that is the rub. Most speakers do a poor job of planning because they are waist deep in slide assembly and logistics. This is what they call planning but that is delusionary. We have used each chapter to make our case and each chapter ending to summarise the facts and evidence of that section. At the first close, before the Q&A, we need to bring the whole juggernaut to a crescendo. Again, this is all about our design creativity and communication expertise. Naturally the vocal delivery is a rise at the end of the final sentence that barks credibility, power, conviction and belief. We finish strongly, implant a pregnant pause that invites the audience to recognise we have finished and that they may now unleash their frenzied applause. We then glide straight into the Q&A, following which we add another powerful close. It can mimic the first one, it could be different, it is all in the planning and what type of impact you want. Nevertheless, the vocal delivery will again be triumphant, strong and commanding. Many speakers end with a whimper, their voice quietly falling away. Don't be one of them. Go out powerfully, with energy, verve and supreme confidence. Deliver an ending they won't forget, because we know the power of recency and we want our message to stick.
“Recency bias”, is a cognitive error that occurs when investors overemphasize RECENT information, and it can lead to irrational decisions– like panic selling during market downturns or chasing asset bubbles.Today's Stocks & Topics: MOS - Mosaic Co. (NYS), SPY - SPDR S&P 500 ETF Trust (ETF), SPLG - SPDR Portfolio S&P 500 ETF (ETF), questions from our YouTube channel viewers: NKE - Nike Inc. Cl B (NYS), RL - Ralph Lauren Corp. Cl A (NYS), KSPI - Kaspi.kz JSC ADR (NAS); plus Luke's market wrap, plus Luke's Market Madness update, and Luke's talking points: Car biz is difficult-- focus on Tesla, Hedge funds caught off guard.Our Sponsors:* Check out Kinsta: https://kinsta.com* Check out ShipStation: https://shipstation.com/INVEST* Check out Trust & Will: https://trustandwill.com/INVESTAdvertising Inquiries: https://redcircle.com/brands
In this episode, Eric talks about the concept of recency bias and how it can lead athletes to make poor decisions with both their strength and conditioning and baseball preparation routines.Support Our Sponsor: 1stPhorm
THE Presentations Japan Series by Dale Carnegie Training Tokyo, Japan
Primacy refers to the beginning of something, as it enters our brain. This new entity has a powerful impact on our memory and our concentration. To muscle itself into our existing brain thought stream, takes a lot of mental energy. If successful, the new direction grabs us more powerfully than continuing with the same existing thought pattern. Recency is focused on the last thing we have heard. One of the narky criticisms of some people is that the thoughts we share with you are the result of our most recent conversation. We tend to remember the last thing we heard. That makes a lot of sense doesn't it, but what does this mean for speakers? Are we only able to have our audience remember our openings and closings of our speechs? Yes, the audience will certainly most easily recall the first and last pieces of information. They will also strike an impression of us, on the basis of our first and last visual and vocal touches. Obviously, we need to plan for and control the delivery of all of this opening and closing business, but we can go beyond that. There will also be numerous other opens and closings going on during the audiences' busy day. How do we shove all of those completely aside and dominate the minds of our audience. We want them to absorb our message and to exclude all other competing thoughts? Why do we have only one opening and one closing? Could we break the talk up into chapters? Each chapter is given a gangbuster opening and closing for that particular thought or point we want to convey. Could we bring some physical action to the fore to differentiate the chapters and lift the audiences' engagement with us? This is only possible if we switch up our thinking about what is achievable with a talk. The speaker's normal fare is the same as everyone else's normal fare. We are immediately at a disadvantage to stand out from the crowd. Sadly, we are at one with the speaker push, fitting in with standard operating procedures and methodologies. We become another grey automaton lined up with all the other robot speakers. Let's stop doing that. In a forty minute talk, there will be room for around seven to eight chapters, an opening and the first close before the Q&A, then the final close. Let's change up the opening at both the mental and physical levels. We want an opening statement, question, quote, testimonial or story that rocks the audience back into the folds of their seat and makes them take note that they are strapping in for a major ride here today. This shatters everything that came before for them up until that point. We must extinguish their previous thoughts and proclivities. This is especially so, if you are one of a number of speakers tumbling along one after another, launching forth on some worthy topic. Let's organise some crew, instead of always going solo. If there is a switch between you and the MC or the previous speaker, there is always some dithering around with the tech to get the laptops exchanged and your slides up. This drains the lifeblood of your first impression and the energy in the room simply tanks. The MC roars, “Ladies and Gentlemen, the incomparable, the amazing, the stupendous Dr. Greg Story. Please welcome him to the stage, because he is going to totally rock our world today”. You scramble up on stage and are immediately bent over like an old, old man, head down, trying to get the laptop hooked up to the projector. This unwanted intrusion into the opening segment continues while you are zipping around with your mouse, looking to boot that slide show up. This lull in proceedings has cratered the impact of that powerhouse MC introduction. It has now effectively been driven down to a pathetic whimper. People have whipped into scrolling through their Facebook, LinkedIn or email, ignoring you while you get your act together. The opening's marvellous, magical momentum has melted away. Why not get someone else to handle the logistics, so that you can get straight into your talk? They set it all up while you are already speaking to the audience. At the right moment they leave the slide advancer for you on top of the laptop, gracefully glide off stage and leave you to continue solo. This way we float directly onto the power stream of the MC and then take the audience even higher with our own energy. Yes, we need to have a lot of energy at the start, because remember there are two bodies on stage. We want to monopolise the audience's attention for ourselves. We purposely stand on the far side of the stage, to draw everyone's looking line away from the tech God and have the audience focus on us instead. In Part Two, we will go deeper with our entry and exit points of the chapters and then how to choreograph the big crescendo for our polemic's sparkling conclusion.
Are you better looking than average? Four (4) big behavior errors and the formula for a happy life. Recency bias, the Backfire Effect and more fascinating insights. Thinking about your brain on finance... A great topic to discuss with our Guest – Dr. Daniel Crosby - Chief Behavioral Officer with Orion. NEW! DOWNLOAD THIS EPISODE'S AI GENERATED SHOW NOTES (Guest Segment) Dr. Daniel Crosby, a behavioral finance expert and sought after thought leader on market psychology, is the Chief Behavioral Officer at Orion. His ideas have appeared in the Huffington Post, Think Advisor, and Risk Management, as well as columns for WealthManagement.com and Investment News. Daniel was named one of Investment News "40 Under 40" and a “financial blogger you should be reading” by AARP. Daniel's second book, "Personal Benchmark", co-authored with Charles Widger of Brinker Capital, was a New York Times bestseller that outlines a highly personalized approach to investing that aligns intention with action while fostering an investment experience that is both enjoyable and rational. In his bestselling book, The Behavioral Investor, psychologist and asset manager Dr. Daniel Crosby examines the sociological, neurological and psychological factors that influence our investment decisions and sets forth practical solutions for improving both returns and behavior. Readers will be treated to the most comprehensive examination of investor behavior to date and will leave with concrete solutions for refining decision-making processes, increasing self-awareness and constraining the fatal flaws to which most investors are prone. Check this out and find out more at: http://www.interactivebrokers.com/ Follow @andrewhorowitz Looking for style diversification? More information on the TDI Managed Growth Strategy - HERE Stocks mentioned in this episode: (AAPL), (USO), (GME)
4:05 - UCLA vs USC, the game to remember, Kiki has struggled and Jemay still chooses Lauren Betts for NPOY17:55 - Juju Watkins is the GIRL, a rant.23:55 - "Walk in yo trap, take over yo trap" - UConn probably35:16 - South Carolina's resume is STILL top tier // the AP rankings are confusing41:13 - Recency bias is killing us softly (a small note)44:10 - winning the games you're supposed to win47:00 - a moment for UConn: Azzi Fudd's unstoppable game, Sarah Strong & Paige Bueckers51:16 - unserious basketball teams52:45 - Naismith Coach of the Year Watchlist1:04:50 - Rating which teams could actually win a natty1:29:05 - Which current WNBA players could be a franchise cornerstone?1:52:45 - The WNBA is expanding right on time.1:57:55 - What's the sweet spot for teams?https://linktr.ee/pullup3 | Distributed via SteadyHype Studios
Episode Notes Jon Parker of The BatMinute rejoins Rob as Upham watches the assault from afar.
Ever wondered why the defense attorney gets to make their argument last in a trial? Want to test yourself on how well you can recognize fallacies in real life? Take the Meme Fallacy Quiz! www.filteritthroughabraincell.com/quiz Learn more about Crazy Thinkers membership where you can practice critical thinking using real-life memes, articles & headlines: www.filteritthroughabraincell.com/crazy Here's how you can purchase the Logical Fallacies ebook: https://www.filteritthroughabraincell.com/offers/z6xbAcB2 Send me any questions, comments or even the fallacies you're seeing around you! think@filteritthroughabraincell.com Or, tag me on Instagram: @filteritthroughabraincell Sign up on my email list at: www.filteritthroughabraincell.com/contact Learn more about Summit Student Conferences: www.summit.org/braincell and use code BRAINCELL25 to get $200 off! Learn more about Classical Conversations: www.classicalconversations.com/filterit To take the YouScience Talent Assessment: Website: https://www.wellspentsolutions.com/discoverregistration Get 20% off with discount code FILTERIT20 Thank you to our sponsor, CTC Math! Website: https://www.ctcmath.com/?tr_id=brain Homeschool page: https://www.ctcmath.com/how-it-works/home-school?tr_id=brain Free trail: https://www.ctcmath.com/trial?tr_id=brain Special offer! Get 1/2-off discounts plus bonus 6-months free! https://www.ctcmath.com/purchase/homeschool50?tr_id=BRAIN
Today we're going to piggyback of our conversation in the last episode by focusing in on recency bias and show you how the concept plays itself out among investors. As Michael will explain, recency bias is the tendency to give more weight to the most recent information when making decisions, which can often lead to skewed perceptions and poor financial choices. Here's some of what we discuss in this episode: A look at the numbers from stock returns since 1928. Treasury bill rates are indicative of what you could be receiving inside money market accounts. We're almost right at historical averages for mortgage rates going back to 1964. How we build investment strategies with these biases in mind. See the graphs referenced in this show: Mortgage Rates: https://caffeinecashflow.com/wp-content/uploads/2025/01/Mortgage-Rates-since-1964-LBS.pdf Treasury Bills: https://caffeinecashflow.com/wp-content/uploads/2025/01/Treasury-Bills-historical-rates-LBS.pdf Large Company Stocks: https://caffeinecashflow.com/wp-content/uploads/2025/01/Large-Company-Stocks-LBS.pdf Learn more: https://caffeinecashflow.com/ Get in touch with Michael- Web: https://www.westpacwealth.com/team/michael-schulte Email: michael.schulte@westpacwealth.com Phone: 702-767-4897
In diesem Gespräch geht es um die Herausforderungen und Strategien im Marketing, insbesondere in Bezug auf Attribution, Branding und die Bedeutung von Personalisierung. Björn & Philipp diskutieren die Rolle von Sichtbarkeit und Branding im Marketing-Mix und hebt die Wichtigkeit kultureller Unterschiede bei der Ansprache von Kunden hervor. Zudem wird die Messbarkeit von SEO im Vergleich zu anderen Marketingkanälen thematisiert. In dieser Diskussion wird die Bedeutung der Kundenzentrierung im Marketing hervorgehoben, wobei betont wird, dass Marketing mehr ist als nur Werbung. Es wird diskutiert, wie Unternehmen Daten nutzen können, um personalisierte Marketingstrategien zu entwickeln und wie wichtig es ist, verschiedene Kanäle effektiv zu integrieren, um eine konsistente Markenbotschaft zu kommunizieren. Praktische Beispiele und Strategien zur Nutzung von Datenanalysen werden ebenfalls vorgestellt. Takeaways Verantwortung ist ein zentraler Wert in Nadines Leben. Die Effektivität von Marketing hängt von vielen Faktoren ab. Kanal und Recency sind nur 30 % der Werbewirkung. Share of Search ist ein wichtiger Indikator für Umsatz. Marke steht für ein Wertebündel beim Konsumenten. Kundensegmentierung ist entscheidend für die Ansprache. Cultural Management ist wichtig für den Erfolg. SEO ist schwieriger messbar als Performance-Kampagnen. Search-Daten zeigen frühzeitig Konsumtrends. Die Botschaften im Marketing sind nicht neu, nur die Kanäle. Marketing ist Kundenzentrierung, nicht nur Werbung. Die Botschaft ist entscheidend für den Erfolg. Datenanalyse ist entscheidend für personalisierte Marketingstrategien. Kampagnen sollten über verschiedene Kanäle konsistent sein. Verstehen, was der Konsument wirklich will, ist entscheidend. CTR-Optimierung allein führt nicht zu mehr Verkäufen. Daten können helfen, Produktionszyklen zu optimieren. Markenbotschaften sollten an den Kanal angepasst werden. Die Integration von Datenanalysen in die Entscheidungsfindung ist wichtig. Kundeneinblicke sind der Schlüssel zu erfolgreichem Marketing. Chapters 00:00 Einführung und persönliche Hintergründe 02:45 Verantwortung und familiäre Geschichte 06:08 Marketing und Attribution08:47Die Rolle von Branding und Sichtbarkeit 11:56 Personalisierung und Kundensegmentierung 15:06 Kulturelle Unterschiede im Marketing 17:54 SEO und die Herausforderungen der Messbarkeit 22:39 Kundenzentrierung im Marketing 25:23 Daten und Personalisierung im Marketing 28:31 Praktische Anwendungen von Datenanalysen 32:02 Markenbotschaften über verschiedene Kanäle 38:31 Kampagnenstrategien und Kanalintegration Korrektur: Philipp bezog sich auf eine Studie von fields bei der Korrelation zwischen Share of Search und Umsatzentwicklung. Die eigentliche Studie kam von Les Binet: https://ipa.co.uk/effworks/effworksglobal-2020/share-of-search-as-a-predictive-measure/
The Elephant In The Room Property Podcast | Inside Australian Real Estate
What drives us to bid at auctions? In this episode, we throw it back to where it all began, revisiting our very first episode that set the stage for everything we’ve explored since. Behavioural biases—those sneaky little tricks your brain plays—are at the heart of this conversation, and we talk about all 12 of them, plus a few extras that make auctions the fascinating psychological arenas they are. Simon Russell, a behavioural scientist, joins us to break down the surprising ways our subconscious minds react under pressure. From something as simple as a free coffee outside an auction to the auctioneer’s clever use of anchoring, scarcity, and loss aversion, Simon explains how these cues shape our decisions. The reciprocity effect alone—a cup of coffee making you feel like you owe the auctioneer something—might have you rethinking the next time you pick up a bidder’s paddle. We also get into the emotional rollercoaster that happens when the stakes are high. The auctioneer’s job as a kind of circus master becomes clear when Simon talks about their subtle tactics, like smiling and nodding to encourage bids or creating a sense of urgency with phrases like, “First, second, third…” It’s all designed to keep you—and your wallet—engaged. Looking back, this conversation with Simon didn’t just lay the foundation for the podcast; it opened our eyes to how much of our behaviour at auctions (and in life) is guided by things we don’t even notice. And while the episode may be nearly seven years old, these lessons are just as relevant today. So, if you’re a seasoned bidder or just curious about what’s going on in your own head, this is one you’ll want to hear—or hear again. Episode Highlights: 00:00 - Introduction 01:43 - How the podcast came about 05:36 - Who is Simon Russell? 06:30 - What behavioural patterns did you observe at the auction? 07:24 - First bias: Reciprocity effect 10:43 - Does awareness of these biases help mitigate their impact? 11:45 - Second bias: Scarcity effect 16:24 - Third bias: Anchoring 24:46 - Fourth bias: Loss aversion 29:22 - Fifth bias: Framing effect 32:22 - Sixth bias: Sunk cost fallacy 33:36 - Seventh bias: Commitment and consistency effect 39:01 - Eighth bias: Social proof: Herd mentality 43:54 - Ninth bias: Recency effect 48:17 - Tenth bias: Mental accounting 51:31 - Eleventh bias: Overconfidence 54:45 - Twelfth bias: Disposition effect About Our Guest: Simon Russell is the founder and Director of Behavioural Finance Australia (BFA). At BFA he provides specialist behavioural finance training & consulting. His services are designed to improve financial decision-making, communication and engagement. He mostly works with fund managers, major super funds, financial advisers and other financial services professionals. Connect with Simon Russell: Website https://www.behaviouralfinanceaustralia.com.au/ LinkedIn https://au.linkedin.com/in/simonrussellaustralia Resources: Visit our website https://www.theelephantintheroom.com.au If you have any questions or would like to be featured on our show, contact us at: The Elephant in the Room Property Podcast questions@theelephantintheroom.com.au Looking for a Sydney Buyers Agent? https://www.gooddeeds.com.au Work with Veronica: https://www.veronicamorgan.com.au Looking for a Mortgage Broker? https://www.flintgroup.au Work with Chris: chrisbates@flintgroup.au Enjoyed the podcast? Don't miss out on what's yet to come! Hit that subscription button, spread the word and join us for more insightful discussions in real estate. Your journey starts now! Subscribe on YouTube: https://www.youtube.com/@theelephantintheroom-podcast Subscribe on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-elephant-in-the-room-property-podcast/id1384822719 Subscribe on Spotify: https://open.spotify.com/show/3Ge1626dgnmK0RyKPcXjP0?si=26cde394fa854765 See omnystudio.com/listener for privacy information.
Stock market returns were phenomenal in 2024. But strong returns can plant the seed for an unexpected risk. This risk is known as recency bias. Holding an awareness of recency bias is the best way of ensuring you don't fall victim to its draw, so this week, let's take a look at this often overlooked risk factor. Subscribe to our weekly GainingCHOICE email General Advice Disclaimer
Immediately ahead are seven years of great abundance in all the land of Egypt. After them will come seven years of famine, and all the abundance in the land of Egypt will be forgotten. (Genesis 41: 29-30) Truer words were never spoken. Joseph's interpretation of how lean years swallow up fat years, how bad times swallow up good times, how seventy years of life and health get swallowed up by a decade of dementia, when we struggle to remember what our loved one used to be like—his words were true for ancient Egypt, and they are true for us. In his commentary on Joseph's interpretation, Rashi picks up on this note of swallowing. Bad swallows good. What have you done for me lately? The recency bias is so powerful. Like the thin ears of corn that swallow the fat ears of corn, like the scrawny cows that swallow the robust cows, today's truth crowds out yesterday's truth. In sports, in the economy, in culture, the fact that a team used to win, that the economy used to be strong, that a singer used to belt out number one hits, is always eclipsed by what is happening now. So too our moods. The fact that we used to be happy is scant consolation if we are depressed now. And, as noted above, one of the cruelest expressions of the recency bias is dementia. It literally is hard to remember our loved one before their decline, so powerful is their decline at swallowing up time and energy. Is there an answer for the all-powerful recency bias? Joseph's solution is to store up a reserve during the good time to hold us in the bad time. That solution worked for ancient Egypt. At least it staved off mass starvation. Does the storing up solution work for us? If not, do we have any other way to counter the awesome power of the recency bias?
Send us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:
This week, we've got a brand new idea for a comic con, DC trying had to get their new books in your hands, a follow up to a three plus year long industry wide lawsuit and late books. And their effects on all of us. Beckie tells tale of a very special Nick Fury Christmas […] The post Longbox Heroes episode 739: Recency Bias appeared first on Longbox Heroes.
How do you avoid letting the present overshadow the past and future in your business? In this episode, we dive into the concept of recency bias and its impact on decision-making. We discuss how relying solely on recent experiences can lead to emotional exhaustion, poor decisions, and skewed priorities. By balancing intuition with data, setting clear boundaries, and reviewing long-term trends, you can make more informed choices for your business. Overcoming recency bias is essential for building a thoughtful, sustainable, and successful business. Main topics: Impact of Recency Bias Balancing Gut and Data Emotional Exhaustion and Decision-Making Consistency in Client Feedback Long-Term vs. Short-Term Goals Main takeaway: Recency bias keeps us focused on the present, but it can cloud our ability to make informed, long-term decisions. Recency bias keeps us focused on the present, making it easy to give more weight to what's happening right now than the bigger picture. While staying in the moment is important, it can cloud our ability to make informed, long-term decisions for our business. Have you ever made a choice based on a recent bad experience, only to realize later that it didn't align with your goals? The key is to balance gut instincts with historical data and trends. Take a step back, review your year as a whole, and ensure your decisions are grounded in both context and strategy. Links: https://scholar.harvard.edu/sites/scholar.harvard.edu/files/fudenberg/files/learning_with_recency_bias.pdf https://journals.plos.org/ploscompbiol/article?id=10.1371%2Fjournal.pcbi.1009517 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional
How are the Notre Dame Fighting Irish above the Miami Hurricanes and BYU Cougars in the College Football Playoff? The Dave Hooker Show airs weekdays at 10am EST weekdays. Please turn notifications on! WATCH/SUB: https://linktr.ee/offthehooksports SUPPORT OUR SPONSORS The Dave Hooker Show. Represented by Banks and Jones. Tennessee's Trial Attorneys. Play to win. banksjones.com. Why Banks and Jones? Other lawyers say they'll go to trial. They won't. They'll settle. And settle for less. Banks and Jones is ready to go to trial for you. Truly Tennessee's trial attorneys. Why settle? Banks and Jones, led by T. Scott Jones. https://www.banksjones.com/ Apex Apparel Group Design Call to action - 15% off your first order Apex Apparel, but they do so much more. A one-stop shop for all brand supply products. Not just clothes. Design. Brand. Market. Your Way! Unique products to promote your business with unparalleled customer service. A full-on brand supply company. https://Orderapexapparel.com/ Call Tyler! (865)-919-3001 BetUS is your college basketball betting home. Get 125-percent bonus on your first three deposits. Plus 10-percent gambler's insurance. https://bit.ly/OffTheHook125SU3X Boundless Moving From our 2 hour Minimum to Turn Key Operations - We have You Covered! Brainerd Golf Course and Brown Acres Golf Course Golf Chattanooga's best public courses. Tee times available! Just click below. https://secure.east.prophetservices.c... Chattanooga Mortgage Congratulations! Your home search just got easier. Buying a home in Chattanooga has never been easier with Chattanooga Mortgage. https://chattmortgage.com/ City Heating and Air 50 years in East Tennessee. Integrity Matters! Don't trust a fly-by night HVAC company to tell you that you need a new unti that could cost thousands or more. http://www.cityheatandair.com Don Self - State Farm CUSTOMER SERVICE STILL MATTERS! For forty years, they have built their business on taking care of their customers. In the greater Chattanooga area. Call (423)396-2126 or go to http://www.donself.net Dynasty Pools and Spas Imagine having the best spas - made right here in the USA - in your backyard. Well, they're here! Now open, Dynasty Pools and Spas has their brand new showroom open in Athens with the best hot tubs and spas on the market. Delivery? Yes, they can do that. Complete support, spa cover and chemicals to keep your spa bubbling at it's best. That's Dynasty Pools and Spas. http://www.dynastypoolsandspas.com Hemp House The premier hemp dispensary online with a wide variety, great selection and strict standards to ensure you only receive the best in CBD or Delta products. https://hemphousechatt.com/ Use promo code "HOOKED" for 10-percent off. Quality Tire Pro The Eberle family has been serving Chattanooga community since 1957. All major brands of tires. Full Service Automotive. Brake, Alignments, Oil Changes and more. All work is covered by a nationwide warranty! Cherokee Blvd or online at qualitytirepros.com. Say OTH said “Hey Bo!” Ray Varner Ford Local you Trust. Innovation you can afford. http://www.rayvarnerford.com Rick Terry Jewelry Designs We want to be your Jeweler! Looking for affordable game-day jewelry. How about the fire opals? A Tennessee tradition. https://rickterryjewelry.com/ Sports Treasures Carrying Over 5-million Sports Treasures….and so much more! Follow on Facebook for the best sports memorabilia. Daily updates! / sportstreasurestn Tri-Star Hats For the latest in Tri-Star Hats, go to the orginal. Hats, apparel and more!!! http://www.tristarhatsco.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's show kicks off with a big Market Update and how current days on market average and average price compare to the beginning of Summer versus now!We have and interesting conversation about what a huge impression the 2020 Market had on us....ever heard of RECENCY BIAS?!"What if I said inflation helps you when you own real assets none more than real estate and what if I said that real estate was a hedge against inflation?" - Todd TramonteWe highlight Benbrook Texas!And break down how to keep the mineral rights on your property!Call us with your questions for the show -214-310-0008!Grab our BACKYARD ZONES Guide - Making the Most of Life in Your Back Yard! https://www.dallashomerealty.com/backyard-zones/
Fredrik snackar startups och tekniksverige med Martin Weigert, mannen bakom Swedish tech news. Martin ger oss sitt perspektiv på tekniksverige - vad händer, vad har svenska bolag för sig, och åt vilket håll kan marknaden tänkas vara på väg? Det är svårt att sia om framtiden, och det är väldigt skönt att inte behöva ha en prognos och åsikt om allting. Men det kan bli jobbigt för hela ekosystemet om en bubbla spricker och det blir svårt för investerare. Men, en bubblas sprickande kan också lämna utrymme för nya innovationer. Men dagens AI-våg måste ge en väldig ökning av produktivitet om den ska motivera alla investeringar. Martin berättar också hur han jobbar med Swedish tech news, om att bo i sin RSS-läsare, och vad man vill och inte vill automatisera i sitt arbete. Avsnittet sponsras av 46elks, som bygger lättanvända API:er för telefoni och SMS. Hur enkla? Här är ett Curl-exempel: curl https://api.46elks.com/a1/sms -u API_USERNAME:API_PASSWORD -d to=+46766861004 -d message="Hej kodsnacklyssnare! Testa att skicka ditt första SMS med Curl." -d from=Kodsnack Skicka notiser per SMS, ring upp folk, ordna telefonväxlar, och mycket mer. API-dokumentationen hittar du på 46elks.se/docs. Registrera dig via 46elks.se/kodsnack och få 200 krediter att experimentera med! Avsnittet sponsras också på ett hörn av Cursed code - en halvdagskonferens med halloweenstämning den 31 oktober, i centrala Göteborg. Ola Ellnestam kommer att berätta om 20000 timmar som kodjägare, Gustav Nyberg om massövervakningens skräckvälde, Rikard Thulin om teknisk excellens kontra affärsvärde, och Oscar Olsson ställer frågan om pseudokod kommer att innebära programmerarens död. Utöver det blir det paneldskussion, mingel, och givetvis middag på Poppels citybryggeri. Och ja, en trejedel av Kodsnack kommer också att vara på plats! Ett stort tack till Cloudnet som sponsrar vår VPS! Har du kommentarer, frågor eller tips? Vi är @kodsnack, @thieta, @krig, och @bjoreman på Mastodon, har en sida på Facebook och epostas på info@kodsnack.se om du vill skriva längre. Vi läser allt som skickas. Gillar du Kodsnack får du hemskt gärna recensera oss i iTunes! Du kan också stödja podden genom att ge oss en kaffe (eller två!) på Ko-fi, eller handla något i vår butik. Länkar Martin Swedish tech news Impostor syndrome 46elks - veckans sponsor 46elks.se/kodsnack - registrera dig och få 200 krediter att experimentera med! Webhooks Zuckerbergs “the year of efficiency” Stöd oss på Ko-fi! Den första internetbubblan Recency bias Cursed code Biljettköp för Cursed code Poppels citybryggeri AGI - “artificial general intelligence” RSS Google reader Titlar Hur techsverige ser ut idag Jag sitter i min bubbla Ingen idé för mig att vänta för länge Benägenheten hos de med pengar En uppåtgående trend Man vet att en krasch kommer Gissningsvis någon slags bubbla Du måste vara på väg upp Bättre på allt än alla andra bolag Jag bor i min RSS-läsare Där man tillför mest värde Hög kvalité på det man gillar Det handgjorda kommer att få ett uppsving
In this episode, Ryan Burklo discusses the concept of risk tolerance in investing, emphasizing the importance of understanding both market risks and personal financial situations. He highlights the need for a balanced approach to investments, including the role of liquidity in a balance sheet, and how these factors play a crucial role in retirement planning. The conversation also touches on the psychological aspects of investing, such as recency bias, and the necessity of having a comprehensive view of one's financial health to make informed decisions. Takeaways Risk tolerance has evolved over the decades. Bonds also carry risks that are often overlooked. Liquidity is essential for a stable balance sheet. Recency bias can lead to overconfidence in investing. Understanding true risk is crucial for investment decisions. A balanced approach includes cash, stocks, and bonds. Planning for retirement requires a shift in risk tolerance. Having funds not correlated with the market is beneficial. Focus on the entire balance sheet for effective wealth management. Flexibility in financial planning allows for better decision-making. Chapters 00:00 Understanding Risk Tolerance 02:54 The Importance of Balance in Investments 06:04 Liquidity and Balance Sheet Risk 08:59 Planning for Retirement Income 11:47 Strategies for Wealth Building
In this special episode, a couple of key players from Amazon Corporate join us to discuss some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. What if harnessing the power of Amazon's vast data pool could revolutionize your e-commerce strategy? In this episode recorded live from Amazon Accelerate, we introduce a couple of cutting-edge tools, Amazon Business Planner, Customer Loyalty Analytics, and Customer Journey Analytics, designed to transform Amazon brands' approach to their operations marketing. Our special guests, James Casazza and Wei Li, prominent figures from Amazon Corporate, share how these new tools offer brands the ability to set goals, receive personalized action plans, and effectively manage their business data with self-service capabilities. This episode unpacks how brands can gain confidence and clarity amidst the overwhelming flow of information, aligning their strategies seamlessly with their business objectives. Discover the magic of artificial intelligence as we explore a revolutionary business planning tool that's setting new standards in the e-commerce landscape. This tool provides brands with AI-generated plans, pinpointing impactful goals like boosting ad-attributed sales and enhancing profitability. By offering step-by-step recommendations—from campaign strategies to keyword optimization—the tool updates dynamically, suggesting fresh opportunities and strategic enhancements beyond advertising. Join us as we dissect its ability to deliver transparent progress tracking with detailed visualizations, historical comparisons, and a focus on profitability through cost-reduction strategies and content optimization. Get ready to dive into the world of customer analytics with Amazon's latest tools aimed at understanding diverse shopper behaviors. We spotlight the Customer Loyalty Dashboard and Customer Journey Dashboard, key innovations that offer brands deeper insights into customer behavior. Our guest Wei, shares her role in developing tools like the Search Query Performance and Product Opportunity Explorer. These analytics resources empower brands to tailor promotions, prevent churn, and boost loyalty among customer segments. By leveraging predicted customer lifetime value and promotional strategies, brands can enhance engagement, conversion, and ultimately, customer loyalty. In episode 602 of the Serious Sellers Podcast, Bradley, James, and Wei discuss: 00:54 - Amazon Accelerate New Tools Announced Overview 02:00 - Amazon Launches New Business Planner 05:07 - Simplifying Data for Amazon Business Planning 11:16 - AI-Powered Business Planning Tool 12:39 - Dynamic Business Planner Features and Benefits 16:42 - Data-Driven Amazon Customer Loyalty Analytics 20:08 - Amazon Department Provides Key Seller Tools 23:20 - Understanding Customer Audience Types 28:26 - Understanding Buyer Behavior and Cart Abandonment 35:13 - Unlocking Valuable Amazon Data Insights 37:29 - Thanking Amazon for Launches at Accelerate ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript: Bradley Sutton: Today's a special episode, as a couple of key players from Amazon Corporate are with us on the show to talk about some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. How cool is that? Pretty cool, I think Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is a special episode recorded live at Amazon Accelerate. This was done in Seattle a few weeks ago and, as you probably have seen from other episodes, we had a lot of new releases, of new data points and new functionality that Amazon is releasing. Shout out, first of all, to Addy from Amazon, who helped us hook us up with some of these interviews but we had the privilege of being able to interview a couple of the key people that are involved in the ideation and implementation of some of these new tools, and so in this episode, we're going to go over a couple of things in from Business Planner, which is something new, and also customer loyalty analytics, which might blow your mind as far as the kind of targeting ability and being able to understand, you know, how your customers go through the funnel. I think it's going to be interesting because, you know, a few years ago we would have never thought that Amazon would release this kind of data to sellers, so it's really awesome that they're doing that and we get to talk to the person responsible for the creation of this. So let's go ahead and hop into the episode Bradley Sutton: So I'd like to first start off with just getting your background. We're obviously here in Seattle right now. Where were you born and raised? James: So I'm from New York originally. I grew up about an hour outside New York City, really close to my grandparents' dairy farm. But for the last 20 years, I've lived outside Detroit. After college, I moved up there. Bradley Sutton: Hold on a quick second. This is an important question. Somebody who lives in New York. They move somewhere else. Are you a New York sports fan or a Detroit sports fan? James: So I've kept loyal to my New York teams. It's a little difficult because especially now the football season started, keeping up after the Giants and Jets is keeping your head low and the Lions finally have something to be excited about. But I'm a proud father to three boys and I will say they all have their Aiden Hutchinson jerseys on. We're really excited last season and looking forward to this one. Bradley Sutton: Awesome, awesome. So you were talking about. You graduated university. What direction did your career take you in that? James: So early in my career, I worked in automotive, digital marketing, and then in the social media industry, and I really found a passion for using software and technology to help independent businesses reach their consumers, really connect, and ultimately drive their success, and that led me to Amazon. So I've been with Amazon for just over six years now. I'm currently a senior manager of product management in the Selling Partner Experience organization, and, while that's a bit of a mouthful, what it means is that I'm really working on building the tools that sellers are using to run their business and ultimately thrive in the Amazon store. Recently, my team worked on a complete redesign of the Seller Central homepage, which rolled out late last year, and today I'm excited to join you and talk about the next exciting tool that we're building, called Business Planner, which brings self-service capabilities to sellers to plan their business, set goals and objectives and receive a personalized action plan that will help them attain their goals in the store. Bradley Sutton: Awesome. Now, I think that most brands would agree with me in that there is no other mechanism of selling whether we're talking brick and mortar, whether we're talking online that provides as much data as Amazon does to its brands. It's really incredible. I think sometimes we're spoiled, those who start on Amazon. They don't know how it is or how it used to be when you're trying to make money, and so I can totally understand that. Hey, with all this data, there's going to be some insights that can come from it. So what about the timing? Why did you decide, hey, now is the right time to go ahead and launch this new tool. James: Yeah, so the idea for Business Planner actually started at Accelerate in 2023. I was talking to a number of different sellers and really this theme came out about the data that you're talking about. One seller likened it to being dying of thirst they're just so hungry to know what to do, and yet they're standing next to a fire hydrant. It's just spouting all this data at them. And so the question they had was like help me organize this, help me decide what's most important so that I can act confidently and know that that's aligned with the goals that I have for my business. And so, while Amazon is providing plenty of reports and recommendations, it's really difficult to summarize or interpret that and get to an action plan. And we know that because sellers are working with account managers or even finding really productive partnerships with third-party software providers to help make sense of this data. And so our goal is to help democratize this access to data and bring the type of planning that sellers do offline when they're setting quarterly or yearly objectives and then want to track that and some may have teams that are doing customer acquisition or operations. They might be the individual's performance goals. We want to bring that offline planning into our tools so that sellers can easily keep track of where they're at and act confidently to drive their success. Bradley Sutton: You know, obviously, as brands, we have a lot of our own data, but I believe that this tool is also bringing in aggregated data from other sources, not just what's happening with your own listings. Is that correct? James: That's right. So throughout this process we've talked to so many sellers and I've just been impressed with the passion they have and the interest and the different opportunities that they're taking to bring insights and data analysis to really help them decide how to act. So with Business Planner, we're bringing together the power of data from thousands of different listings and all the customer activity in the Amazon store to create personalized action plans that will help sellers to achieve their goals. So they'll have a single place to go to benchmark their performance, identify their largest opportunities and then to generate a step-by-step action plan that aligns with the things that matter most to them. So, whether you're a new seller just getting started out in the Amazon store or you're an established brand with a healthy business that is ready to go to the next level, they can get a personalized plan that's specific to them and the goals that they want to achieve in the Amazon store. Bradley Sutton: Now, you mentioned you worked on the Seller Central homepage. Now on the homepage there's already kind of like recommendations that might come through. There's a whole growth opportunity section. So how does this new feature here compare to what's already out there, and is it better? James: So we're trying to take a best of both worlds approach. So when I think about the recommendations on the homepage and growth opportunities, it makes me think of a buffet where there's so many different options and there'll be like lots of tasty treats and plenty of nourishment there. So there's lots of good things there. But if you're trying to take like a structured plan, maybe instead you work with a nutritionist who's going to first ask you some questions about what's important to you. Are you training for the Olympics? Are you trying to slim down by a few pounds, like what is really your goal here? Bradley Sutton: That's what I'm going to say. I'm going to say, hey, I'm training for the Olympics. That's why I'm eating so much food at this point. James: Exactly, exactly, no-transcript in those other experiences and then also providing you with detailed tracking so you can see as the days and weeks go by, are you actually getting towards that goal? Bradley Sutton: Let me piggyback on something you just mentioned there pulling data from some of those other recommendations. What exactly is driving other than just raw data? That's what does a lot of data there. I'm assuming maybe AI has some component of it, absolutely so. James: I think AI is a really powerful tool because it can crunch massive amounts of data and identify patterns and discrepancies. So perhaps the seller is underperforming in their ads campaigns. We might be able to come back with specific keyword optimization recommendations and then they can increase their ad attributed sales and grow revenue. Or we might spot a change in demand for key ASINs that would require a different inventory strategy and it might be an opportunity for the seller to reduce their FBA fees and reduce costs of maintaining their current business. And so by applying machine learning and AI to that massive amount of data, we can kind of slim that down into a specific plan of action for the seller and by starting with the goals that they set. We're no longer in this business of kind of predicting what the seller might want. We start by asking the question and then we have a lot more confidence that, because the seller has set the goal, that when we come back with an action plan it's actually right for them and where they want to take their business. Bradley Sutton: Awesome, awesome. Now for those who maybe haven't seen it yet in their Seller Central dashboard, where can they find this? Walk us through a little bit of a scenario, maybe, how they can see yeah, absolutely. James: So Business Planner is going to be rolling out in the US store in just a couple of weeks. So later this month you'll start to see a tile on the homepage in that recommendation section that you talked about. It'll also show up on the left side menu of growth opportunities. From there you can access Business Planner, which is your dashboard for action planning. When you first visit, we'll have some recommended goals. So that's where we've assessed how the seller's performing, set some benchmarks and looked for the strongest opportunities where they can improve their performance. We'll rank those based on how big the impact is. So the most impactful goal will be at kind of the top left of that page and if that goal aligns with the objective that the seller has, they can click on it and see details about the plan. So maybe it's a four-week plan or a 12-week plan to increase their ad-attributed sales, because we see that as the largest opportunity and they'll be able to review the details and if they want to move forward, they just click to create a plan. And this is where the really exciting part happens. That's where the AI steps in and kind of scans across all those different recommendations, opportunities, and where we see the most potential to achieve that goal. So in this case seller is trying to increase their ad-attributed sales. We might come back with some specific product level ad campaign recommendations or keyword optimization. We put that into like a step-by-step plan and so the seller from the Business Planner can then look into that plan. There'll be graphs right on the page where they can see their current performance, what the target's going to be, and then a list of those recommendations that's organized and sorted for them. One of the special things about Business Planner is that it's constantly updating as much as once a day. It'll pull in new recommendations or reprioritize what's there because of progress that the sellers made, new opportunities that emerge Perhaps all of a sudden keyword traffic and customers are searching for new products on Amazon and that might change. The order of recommendations will reflect that in the business plan. So it's a it's a living thing that they can check back to and and going to show them that next best action they can take to ultimately achieve that objective. And then you know, once we've reached the end of the plan, we'll show that completed goal right and the experience with a record of all the things they did, and I think that's really important to sort of earn trust with the sellers that you know some of these things might require a little bit of an additional investment or might go against the common knowledge of how to be successful in the store. But I'm confident that, as we, you know, offer these plans because we're starting from what's most important to the sellers, that they'll see that that's helping them achieve their unique objectives and make their business as successful as possible in the store. Bradley Sutton: Okay. Now, when I was looking over some of the notes on this new tool, you mentioned a scenario with advertising, but I believe there's also another scenario where even it could get to something that has nothing to do with advertising, but like your A+ content. So I was trying to wrap my head around how that would work. So if I already I mean obviously, if I don't have A+ content the suggestion would be hey, get A+ content going. And now there's AI tools that help with that that we've talked about here at Amazon Accelerate this year. But if I already have A+ content, is this AI detecting like, hey, this might not be the most optimized and you need to tweak it, or what's it doing then? James: Yeah. So it's going to look throughout the sales funnel that you might see for a product. It might look at search activity glance views at the detail page and then I think a key lever for sellers is are they converting those views and visits to their products into sales? And so it might come back with a recommendation to tweak that content to better align with the search terms that customers are using. Or it might see a strategy where they could increase their featured offer win rate and ultimately convert more of those customers into buyers. And that's where the AI is powerful. It's going to look across those different opportunities and see where can we create the most leverage, and it was important to us as we were building Business Pointer. It's not just going to come with recommendations that might require some additional investment from sellers. So at launch, one of the things that we're including is a set of cost reduction goals, and that's where we might look at inventory levels and fee structures and recommend either promotions and deals or a different stocking strategy to the seller that can help them reduce their costs to serve and be more profitable in the similar All right, excellent. Bradley Sutton: So, regardless of what it is, whether we're talking A+ content, whether we're talking advertised I set a goal, I implemented it. You mentioned tracking the progress. How can I see how I'm you know my road to that? James: Yeah, absolutely so. This is where we want to bring in some like detailed data visualization. So when you come back to Business Planner, you click into the goal that you're tracking against, we'll have a big chart on the page with your progress, the projection of where you're going to end up, and also allow you to do some comparisons against a historical period so that you can see am I really outperforming, am I getting the gains? So back to your training for the Olympics. We want to see that your sprint times are coming down or your weight lifts are increasing in weight, and it's the same thing here. So if we're trying to improve our ads attributed sales we want to make progress on that metric. If we want to reduce our costs, we should expect to see our inventory performance index improve and by providing that granular view into the metrics, we can show that the seller is progressing towards their objective. Bradley Sutton: Excellent, all right, so now I'm inspired by listening to this podcast and I'm ready to go in. Maybe by the time they're listening to this, maybe it is available already in Seller Central. If I'm just getting started, what's maybe the first thing I should do, or what's the best way to get started with this? James: Yeah. So we want Business Planner to be a regular thing and we think that sellers will start to use it as it aligns with their monthly or quarterly business planning. So my first recommendation is check it out. Either go through the recommendations on the Seller Central homepage or go to growth opportunities and look for Business Planner in that left menu and you can start browsing those recommended goals. Those will update at least once a week with the latest and greatest opportunities that we see for you as a specific seller and based on, like your business and your opportunity, and then, once you find the plan that makes sense to you and you kick that off, you know, check back regularly. Those action plan items might update as much as once a day. So we want this to be a kind of like a regular part of your journey as a seller and a regular part of the tools that you might use on Seller Central. Bradley Sutton: Well, thank you so much for bringing this tool, thank you so much for coming on the show and talking about it, and I'm excited to use it myself, and I'm sure a lot of the brands out there will be excited. And I can empathize with you about the New York teams. I mean, I'm a Chargers and Clippers fan, so I'm a glutton for punishment myself. So thanks a lot for doing it. Yeah, thank you so much for being here. This was fantastic actually. This she doesn't know I'm going to say this, but this was the highlight for me, for actually Amazon Accelerate was being able to interview our next guest, who I am super excited to meet her, not only her, but also especially what she's going to be talking about. So, Wei, welcome, welcome, thank you. Thank you for meeting with me. Wei: Thank you for having me. Bradley Sutton: Now let's what I do with all of my guests. I like to get the backstory a little bit, so where were you born and raised? Wei: Definitely. I was born and raised in Beijing. I moved from Beijing to Chicago actually in 2003 for graduate school, so before Amazon, I worked for some of the big names like Merrill Lynch, KPMG. I have also worked for a number of startup companies in the fintech, pharmaceutical and supply chain companies. I joined Amazon in 2011. I have spent most of my time here with a selling partner services organization. Currently, I lead the selling partner growth analytics team, and our team built a few that I was on. Our team built a few seller-facing applications in Seller Central and your comment earlier. I actually I'm a mom of three outside of work and I have a seven-year-old, a six-year-old and a baby under one. Bradley Sutton: Yeah, wow, that's awesome, awesome. I miss those days. My kids are both. My kids are both in their twenties now and so, like I talked, when I talked to parents, when I talked to parents who still, I was like, oh man, you don't know how lucky you are to have kids at that age, because I wish I could go back in time Now, going back, one thing you said. You said you came to graduate school in Chicago. Which school did you go to? Wei: Yeah. So I got two masters, one from Illinois Institute of Technology and got my quantitative finance degree there. Bradley Sutton: And that's also Quantitative. I don't even know what that means. Wei: And then I received an MBA from UChicago. Bradley Sutton: Okay, excellent, excellent. You talk about your career there and on Amazon. You're very humble about the department you work at, but, guys, this is the department that I think not just me but every Amazon seller is so thankful for, which you're responsible for things like the search, career, performance and all these other amazing things that I think is so important, because brands, I think, have been spoiled by Amazon in the last couple of years with all the data that they get. They don't realize that if you were selling on Amazon, maybe like five, 10 years ago, some of the stuff that you guys are providing, you actually had to pay like thousands and thousands of dollars and most didn't even qualify to get it. So, first of all, again, thank you so much for what you do at your department. Now let's just talk about that a little bit Like how do you guys approach, what kind of analytical tools, what kind of information you're going to provide brands in? Wei: a few different domains. So, first of all, we provide a traffic and sales data through Business Report, which is one of the most visited tools in Seller Central. Additionally, we also provide this tool called Opportunity Explorer. So Opportunity Explorer is a selection analytics tool. It helps sellers identify new selection to sell in Amazon store. Additionally, we also provide this tool called Search Analytics Dashboard. That is where we can provide some of the data on traffic, with an emphasis on search keywords. Lastly, but not the least, is the Customer Analytics Dashboard. For Customer Analytics Dashboard, I'm actually very excited to announce some new launches here. So we started out by building dashboards about customers and their purchase behavior. We have demographic dashboards to tell you who your customers are. We have repeat purchase dashboard that tells you how often customers purchase from your brand. Additionally, we have this third dashboard called Market Basket Dashboard. It tells you what products your customers would purchase together with your brands. It unlocks some of the cross-selling opportunities. Since then, we have also received feedback from your brands. It unlocks some of the cross-selling opportunities. Since then, we have also received feedback from the brands. They want to take a customer-centered approach. So last year we launched a customer loyalty dashboard. It gives the brand a segmented view to understand who are your existing customers, from top tier to promising to at risk and hibernating customers. And then this year we're launching customer journey dashboard that allows a brand to understand your customer's entire shopping journey, from first moment they start to search for your brand to the moment when they make that final purchase. With these two dashboards, our goal is to lower the customer acquisition cost as well as increase the customer lifetime value. Bradley Sutton: This is really important because actually, this part of all the analytical tools I probably know the least about. I'm so obsessive about search query performance and search volume and keyword data, but I think now 2024 and then going to 2025, brands really need to understand the customer and people are thinking too much just about the algorithm or things like that, but at the end of the day, we're not selling to the algorithm, we're selling to a human being, and so some of these data points that you're talking about is really important. I'm happy to, I'm really excited to learn about them today. Now, one thing you mentioned, you know, about different customers, like you mentioned, like top tier and things you know, like this might be familiar to some out there and I know you're probably going to talk about it, but we had the brand tailor promotions and we could see some of these different audience groups, now, those who might not be familiar with it. Can you talk a little bit about these customer audience types? You mentioned top tier, but there's a lot of other ones out there too. Wei: Absolutely so. We help brand segment your existing customer base and we actually use a pretty standard methodology, is called RFM. R stands for Recency it describes when did your customer make the last purchase from your brand. F stands for Frequency it describes how frequently customers purchase from your brand. And lastly, m stands for Monetary Spend it talks about how much does the customer spend purchasing your products. We use a quantile-based approach and equally divide your customers into groups along these three dimensions recency, frequency as well as monetary spend. This allows us to group your customers into four segment top tier, promising, at risk, as well as a hibernating. By top tier customers those are the customers who purchased from your brand recently, but they may be purchasing at varying frequency and they spend varying amount. At risk customers they made a purchase but they don't purchase frequently. They also spend varying amount of money on your brand. And hibernating customers are those customers who have already churned. Equipped with this knowledge, brand can then deploy different promotion and marketing tools to re-engage these customers and thereby encourage repeat purchase and drive customer lifetime value. Bradley Sutton: Interesting.First of all, I was today years old when I heard the word quantile, so you're already teaching me new vocabulary lessons. I realize how not smart I am when it comes to math and this kind of things, but what you know, I think the main thing that people can take away is how important it is to kind of like bucket your customers into these different brackets, because you know, somebody who's hibernating is obviously a different kind of customer, a different value to one as one who is at risk or some of the others that you mentioned, and so it's important to be able to just not consider all of our brands customers. Hey, they're exactly the same, and I think that's what a lot of brands, or especially newer brands, might be doing. Like, all my customers are the same, but no, not all customers are created equally. Let's talk about the new and potential customers. We've got the ones we've had existing, like Hibernating and things like that, and who have been part of your brand. But I think all brands are really especially concerned about hey, how do I bring new customers into the fold? And so talk to us about the new and potential customers. Wei: We show the new and potential customers in the brand view of the customer loyalty dashboard. New customers are the ones who have made the first purchase in the last 12 months and potential customers are those customers who have not made the purchase but has engaged with your brands in some ways. For example, they may have viewed your product detail page, read customer reviews or added your products to their shopping cart or save them for later. The idea there is we want to allow brands to set up uh promotion tools to target these potential customers and convert them all All right Now, about 40 years ago. Bradley Sutton: if we use this term cart abandoner, somebody might think of somebody who went to the grocery store and then took the cart home and then left it in the street. But when we're talking about cart abandoners on Amazon completely different meaning it's actually my favorite group of customers. For those who aren't familiar with that term, can you explain who that refers to? Wei: Yes, absolutely. It is actually one of the new audiences that we launched this year. Cart abandoners are those customers who added your products into their shopping cart but has not made the purchase in the last 90 days. Bradley Sutton: Now it's amazing, because this is why I think it's so important that somebody thinks, uh, more holistically about customers, because we can't think that everybody's like us as a buyer, like me, as an Amazon customer I am. I am never a cart abander, like if I add something to the cart, I buy it, like I add it to the cart and then I check out. But then I thought everybody was like me, but actually not. You're not like me, probably I'm the opposite. Wei: I actually, I actually added to the cart and I observe uh, when does the price drop? Bradley Sutton: and so many people are like you. Yes, I heard other people. You tell me if this is you too, but other people they're searching for like a teacup or something like that, and they'll actually add five different ones to the cart and then make the decision about do you do that one too? Sometimes, see, I don't do any of this, and so I was thinking when I first saw the numbers of this, it was just flabbergasting. I was like I cannot believe how many people are cart abandoners. And then I just started asking friends and family and I guess I was the weird one and you guys are the normal ones. But yeah, that is a huge audience and a very valuable audience. So all of these audience types, at the end of the day, what we're talking about here is we're trying to send promotions to them in different ones. So how do we send promotions to these different audiences? Wei: Absolutely so. Today, you're able to send tailored promotions to these different audiences, and promotions are then become available to customers through search result page. I do want to share with you that as a team, we're constantly thinking about new tools that sellers can leverage or brands can leverage. So in the future, we might incorporate new tools such as coupons, Amazon buying, A+, detail page, and Manage Your Experiments, so that brands can leverage different tools to engage with their customers and help them convert. Bradley Sutton: Excellent, excellent. Now I think one question I've gotten a lot before from different brands is hey, if I set up a promotion that's going to one of these audiences being the cart abandoners or some other audience, how do they actually see the promotions? Wei: Promotions will show up for these customers in the search results page or the product detail page. Bradley Sutton: Okay, so now we're looking at an example of one of these graphs here, and there's a part here that says trends. So can you explain what is this representing? Wei: Definitely. The trend graph actually allow you to compare different metrics, for example, your total customers, total sales, new-to-brand customers, new-to-brand sales. Brands can then compare and contrast and observe how these metrics change over time. Bradley Sutton: All right, next question. Here I can see we have a Segment view and a Brand view. Can you explain the difference between those? Wei: Absolutely so earlier we mentioned that we will share with brands about their existing customer base top tier customer, promising, customer at risk, as well as a hibernating customer. Brand view gives you data for the entire brand, and segment view actually allows you to dive deeper into each segment. On both brand view and segment view, we will provide recommended actions that you can take to drive conversion and increase repeat purchase. Additionally, one thing I would love to call out is segment view actually gives you a predicted customer lifetime value. We use a science model to predict how likely a customer is going to purchase from your brand again and we further segment each segment based on whether the customer lifetime value is going to grow, maintain or decline. Bradley Sutton: Wow, that's interesting. Let's talk a little bit more about this, because I think there's some brands out there who might have a product where you know what it's a vacuum. Maybe they're just going to buy the one vacuum and 10 years later maybe they'll buy another vacuum. There's others who have maybe are in the supplements, the health and household category, the beauty category, where they're very reliant on repeat purchases. So this, this lifetime value, is definitely something near and dear to their heart. But you're saying that using uh models, you can actually kind of predict some of the potential lifetime value. Can you talk a little bit more about that? Wei: Absolutely so. We use this size-based model, and the model input considers a variety of features such as customer's profile, their browsing behavior, how they have interacted with your brands or product in the past, and then the output of the model is how likely they're going to purchase from your brand again in the next 12 months, and we will then be able to say whether the customer lifetime value is going to grow, maintain or decline as a result of that. Brands will then have further segmentation within each customer segment each customer segment. So now brands can actually launch tailored promotion specifically targeting, for example, the top tier customers, those top tier customers where their lifetime value is predicted to decline. This will allow brands to prevent these customers from churning. Bradley Sutton: Interesting is that available already or that's coming later? Wei: This is available already today. Bradley Sutton: I've been missing the boat on that one. I need to go ahead and start implementing that, because that's very definitely invaluable. So what are the actions that brands should be doing that we do have available? I'm obviously missing that last one, but what are some more things that we need to be leveraging right now? Wei: So brands can achieve a number of different goals through customer loyalty dashboard, for example, if you're a brand who are trying to drive conversion and acquire new customers, it would be a good idea to think about advertising campaign and boost awareness. You can also launch a tailored promotion, as we talked about earlier, focusing, say, on cart abandoner to encourage customers to convert and make their purchase. And if your goal is to drive loyalty and encourage repeat purchases, it would be a good idea to focus on top tier customers as well as promising customers. And, additionally, we have these promotion tools where you can focus on those customers whose lifetime value is predicted to maintain or decline and encourage them to purchase more from your brand your brand. Bradley Sutton: Now I just want to take a moment to talk to the listeners out there who might not understand how crazy it is that this kind of data is being available. This is the kind of data that companies who are selling on other channels are paying a lot of agencies, tens and hundreds of thousand dollars and it's not even that great of information, because a lot of it is just trying to predict things where they might not have that information. It's just based on perhaps some surveys and things, but this is Amazon itself, who has access to all of this data and it's giving you firsthand this kind of information. Guys, if you are not leveraging this information, you are missing out on a ton of valuable information, so make sure to use this Now. This has been great. A lot of what you just mentioned is available as of now, but right here during Amazon Accelerate, you actually even announced some new and exciting more things that are coming to the platform. Can you talk about some of those launches coming to the platform? Wei: Can you talk about some of those launches? Absolutely, I am super, super excited. So customer loyalty dashboard the goal there is to help brands understand their existing customers so that brands can engage with these customers at the right time with a right product. However, brand frequently ask for information about what's happening in the upper funnel. We are launching this new dashboard called the Customer Journey Analytics. So Customer Journey Analytics allows brands to map the end-to-end customer journey with data and analytics, as well as recommendations. It allows brands to visualize how customers go from becoming aware of your brand all the way to consideration, maybe intent to purchase, to finally making that purchase and become a new customer to your brand. Bradley Sutton: Wow, I'm excited to see how that's gonna work, because I think that's what we would always have always wanted that kind of information, kind of guess about it, like, all right, that's how you know, that's why I'm doing my advertising in this sense, and it's going to pay back, uh, you know in this sense, and that's why I need to have them see it this many times but to be able to actually have real data to see, that's going to be, I think, a game changer for, uh, Amazon brands out there. Well, thank you so much for launching these things. Like I said, your department is my favorite. I was about to say the best, but then I have a lot of friends at Amazon so I can't completely say that or else they might get mad at me. But my personal favorite tools definitely come from your department, and so please, please, keep giving us brands this great information. We really, really appreciate it, and thank you so much for what you've launched this week at Amazon Accelerate. I'm sure all the brands are really gonna appreciate all of this data. Wei: Thank you.
We're getting honest about how we can unknowingly sabotage our financial success. We'll break down common behavioral traps like holding onto investments because we've already put money into them (hello, sunk cost fallacy), making decisions based on recent trends (that's recency bias), and following the crowd just because everyone else is (herd mentality). When we can recognize these behaviors, we can stop being the problem and start making better choices with our money. In today's episode: 11:31 A super-easy way to track financial progress 16:42 Our money story and how we grew up shapes how we manage money 21:25 Recency bias affects investment decisions, cyclic trends 37:08 Sunk cost fallacy, herd mentality, and dollar-cost averaging Like the show? There are several ways you can help! Follow on Apple Podcasts, Spotify or Amazon Music Leave an honest review on Apple Podcasts Subscribe to the newsletter Feeling helpless when it comes to your student loans? Try our free student loan calculator Check out our refinancing bonuses we negotiated Book your custom student loan plan Get profession-specific financial planning Do you have a question about student loans? Leave us a voicemail here or email us at help@studentloanplanner.com and we might feature it in an upcoming show!
Hi listener, in this episode we discuss what to do when you lose a friend & how to respond.
In this episode of the QAV value investing podcast, Tony and Cam review the impressive US portfolio performance with a rise of 44%, compared to the S&P's 27%, and compare with the Australian portfolios. They discuss the recent performance of big caps versus small caps, MMS setbacks. Behavioral economics insights from ‘What Works on Wall Street' by Shaughnessy are explored, focusing on recency bias and overconfidence. They cover Resimac (RMC) CEO's sudden resignation, financial implications for Australian Clinical Labs (ACL), Stock Doctor data integrity issues with SCL, and delve into Judo Holdings' (JDO) market position in the ‘Pulled Pork' segment. Listener questions about SMSF strategies are addressed. The episode closes with After Hours, emotional updates on Tony's horse racing ventures, tales of Cape Schanck, Dave Grohl's autobiography, The Room, Brahms Intermezzi, and the joys of old Jackie Chan and Donnie Yen films.
This week's show covers our favorite small-cap ETF's, combating recency bias, lessons learned from the last correction, and lots of emails!
Research about menopause right now is finally beginning to really get its moment. Or is it? What's something you can trust? And what's stated as “science-based” or “science-backed”? What can you trust and what should you question? Think of this as a crash course in Research 101. In fact, I think that was a required course my first semester in grad school. The content is as important or more today when you have influencers talking about studies, in fact sponsoring their own to back up their products. You see both experts and influencers on line and are left to sort out one from the other yourself. Questions We Answer in this Episode: How to know if a source is credible? [00:36:00] What determines a peer-reviewed journal? [00:18:50] Are all studies on PubMed or Science Direct peer-reviewed? [00:36:00] Are all studies from Google Scholar (AI) peer-reviewed? [00:37:00] What makes some research studies better than others? [00:04:50] In short this will be a bit like a vocabulary lesson so you can filter news regarding research about menopause for yourself. The spoiler alert is this: the gold standard in health research are those that are interventional, randomized, double-blind, placebo-controlled studies. In the planning stages and then results and discussion these things will be considered and determined: Reliability is at least 3 independent experiments giving the same results. Relevant to you with subjects just like you. Recency is often within the last 10 years with exception Validity is about how well findings apply to those not in the study. (discussion is about communicating things that may interfere with it being applicable to a diagnosis or a protocol or treatment) Confidence level aiming at 95% confidence level requires a result across a large number of subjects to show it Sample size A good maximum sample size is often around 10% of the population, as long as it doesn't exceed 1,000 people. At least 100 subjects. Larger than 30, less than 500. The answers vary considerably. What you should expect: Written for professionals Authors names and a contact included Bibliography included Peer-reviewed journal How do you know if it's a peer-reviewed journal? Go to the journal (not the article to find out). The journal website includes information for authors about the publication process. A board of experts review and evaluate before acceptance for publication in peer-reviewed journals. Two Additional Terms to Know Regarding Research About Menopause Qualitative - descriptive is more loosely gathered data that might be polls or surveys and interpreting the responses without giving a percentage. This might also come from a review of literature which isn't actually conducting a study but is reviewing a pool of studies to seek common denominators about the research methods and results. Quantitative - based on numbers and is going to result in for instance a percent of muscle lost on average each decade, or over 80% of women describe libido issues. Mixed - including both There are many types of studies starting with observational and interventional. Observational studies look at what effects habits, beliefs or events affect certain outcomes. For instance, a study that reported an association between increased meat eating and cancer. However, the study was conducted based on a survey where participation was compensated. Participants in such studies may be motivated by the ease of collecting $20 for reporting their habits but might be consuming hot dogs and bologna and Spam, unlike you who are choosing other options that are organic, grass-fed and finished wild options. The headlines? Satisfy a great need by the media to get views, clicks and engagement. Interventional studies, just as it sounds, provide some kind of imposed change to subjects. For instance, providing an example on research about menopause, a study published in Obesity on post menopausal women in a weight loss program divided groups into long sleepers vs short sleepers. They compared results from the change in sleep while other conditions (eating and exercise) were controlled. Though this may not fall directly under current research about menopause, a recently published study in JAMA in July 2024 found older adults (av age 71) who lifted heavy weights for 1 year retained their strength for 4 years while those doing moderate weight training did not. This was a randomized longitudinal study. Types of Research About Menopause Longitudinal vs Cross sectional Looking at the same co-hort over time checking in periodically to see what results occur vs look at different segments of the population one time. In research about menopause, perhaps none is more well-known than The Nurses Health Study. It is a longitudinal observational study looking at the effects of certain habits over time. Some of Dr Loren Fishman's studies on 12 yoga poses have been longitudinal studies showing increase in bone density over time. Some also were retrospective looking back at what happened in women who had done yoga more than every other day. New studies that would take specific poses and see which of those were most beneficial would be prospective, or going forward in time. Active treatment vs placebo studies are where all receive the treatment vs some subjects receive the actual drug or treatment and others receive a placebo sugar pill. Sometimes this is an exercise intervention. Where the actual protocol tested is resistance training exercise and the placebo also does resistance training but without protocol Control group means that a subset group does not have the treatment or follow protocol. For instance in Fishman's studies an experimental group would have done the yoga poses and a control group was also post menopausal but did not do the yoga poses. Open vs Blind/Double Blind: everyone knows who is in which group (experimental, placebo or control) vs subjects or researchers don't know vs neither researchers nor subjects know which is which. Randomized control vs case control References: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6188693/#:~:text=The validity of a research,associations%2C interventions%2C and diagnosis. https://jamanetwork.com/journals/jama/article-abstract/2821225 Other Episodes You Might Like: Living Longer is NOT the Goal: Research on Longevity: https://www.flippingfifty.com/living-longer/ Science that Makes Exercise Essential for Menopause Health: https://www.flippingfifty.com/exercise-essential-for-menopause-health/ Boost Weight Loss with Exercise and Eating Timing: Science Studies: https://www.flippingfifty.com/boost-weight-loss-with-exercise-and-eating-timing-science-studies/ Resources: Hot Not Bothered Challenge: https://www.flippingfifty.com/hot-not-bothered-challenge-2023/ Stronger: https://www.flippingfifty.com/get-stronger/
00:00-21:05) The NFL's most unstoppable players during 2024 NFL Training Camp (21:19-35:56) The success of the Eagles defense will depend on how dominant the pass rush will be. (36:10-40:51) Recency bias and why you shouldn't be concerned about the Phillies
(00:00-21:49) Today on The Midday Show, Andrew DiCecco joins Bill Colarulo and Ray Dunne for the entire show. They kick off the show talking about Kyle Schwarber's huge night then talk retaliation in sports and if there still is a place for it. They then talk about the leadership structure in the 2024 Philadelphia Eagles. (22:03-36:23) When adversity hits, how will Nick Sirianni and Jalen Hurts handle it as a unit? (36:30-42:59) Kyle Schwarber hits bombs & concerns about Eagles vs Packers Week 1. (43:05-1:02:58) The Eagles and Nick Foles announced that he will retire a Philadelphia Eagle during the home opener Monday, September 16. The guys react and talk about Eagles retired numbers. (1:03:06-1:15:32) Ray is celebrating his 2-year Anniversary at The Fanatic. Matt Strahm retaliates for Nick Castellanos getting hit by a pitch. (1:15:45-1:24:32) CBS Sports does not rank the Eagles a Super Bowl contender (1:24:36-1:45:29) There are two astronauts stuck in space for the foreseeable future. Bill wants to know, who would you rather be stuck in space with, Nick Sirianni or Jalen Hurts? (1:45:35-1:56:44) Jalen Hurts' trust in Nick Sirianni. (1:56:58-2:05:43) Is it really a big deal that Jalen Hurts called Wink Martindale? (2:05:50-2:26:48) The NFL's most unstoppable players during 2024 NFL Training Camp (2:27:02-2:41:40) The success of the Eagles defense will depend on how dominant the pass rush will be (2:41:46-2:46:47) Recency bias and why you shouldn't be concerned about the Phillies
Does recency-bias factor in too much to QB lists?
A lot of love for the Kraft family. Recency bias for Wyc makes people like him. No one wants to put John Henry as an owner higher than Jacobs. Also, Cleveland wants to be Boston and have a superstar and a championship. Henry has won four championships, but no one wants to say that out loud because of his lack of spending recently. And Jaylen Brown ring discussion of what he gave the fans who found his special ring.
In this episode of the Eyes on Jesus podcast, Drew and Tim discuss the concept of biases, focusing primarily on recency bias. The hosts explore how recency bias affects personal perceptions, relationships, and ministry work. They share personal anecdotes and emphasize the importance of recognizing and addressing biases to foster better relationships and spiritual growth. The episode also touches on the dangers of reliance on modern technology and the need for continuous faith and thankfulness in God's provisions. Future episodes will cover additional types of biases and their implications. Now get all our links in one easy place! https://linktr.ee/eyesonjesuspodcast Join our Group on Facebook- Eyes on Jesus podcast community https://www.facebook.com/groups/eyesonjesuspodcast Email feedback, questions or show topic ideas to eyesonjesuspodcast@outlook.com Be sure to connect with the hosts! For more information on Drew Barker: Follow Drew on Instagram https://www.instagram.com/pastordrewbarker Drew's church's website https://yes.online/ For more information on Tim Ferrara: Get all his links in one place- to his social media, all 3 of his books, and more at https://linktr.ee/discerning_dad Check out his website! https://discerning-dad.com/
BEHAVIORAL FINANCE SERIES: RECENCY BIAS FROM BALTIMORE WASHINGTON FINANCIAL ADVISORS with Sandy Hornor | CEPS Managing Director, Wealth Management & Executive Manager, BWFA and special guests Tyler Kluge | CFP®, CPWA®, CDFA®, CEPS Financial Planner, BWFA Joseph DePatie | CFA, CFP®, CDFA® Associate Financial Planner, BWFA
The biggest edge in 2024 fantasy football drafts has been around for years, but it's never been cheaper than it is now. In this video, we walk through why Elite TE is set to dominate in 2023 and share the 7 tight ends to target in all of your drafts. Watch on Youtube.
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
A Master Class Part 2: Unlocking the Psychology of Customer Experience In this episode, we continue exploring the psychology behind Customer Experience, focusing on the role of memory. Customer loyalty hinges on how memories are formed and retained. Therefore, understanding memory formation is crucial for designing impactful experiences. Memory formation begins with encoding, where new information is processed and stored in the mind. Encoding involves several effects, including the Primacy Effect, which prioritizes remembering initial experiences, and the Recency Effect, which emphasizes recollecting recent events. Additionally, the Frequency Effect highlights the importance of repeated actions in memory retention. Retrieval effects determine how stored memories are recalled. Professor Daniel Kahneman's Peak-End Rule suggests that people remember the most intense emotion experienced during an event and its conclusion. This rule applies to evaluative memory, shaping overall perceptions of past experiences. Memory also has structure. Memory structure resembles a fishing net, with individual memories as knots connected to form a net, which represents the larger memory network. Retrieving one memory often triggers the recall of associated memories, along with the emotions and experiences linked to them. It's helpful to picture the fishing net at the bottom of a shallow pool and imagine pulling it by one of the knots to the surface. You get the knot you grabbed, but all the connected knots come along, too. Strategically managing memory formation involves planning for encoding, recall, and structure. Tactics such as leveraging primacy and recency, incorporating humor or emotional connections, and providing follow-up reminders can enhance memory retention. It's crucial to prioritize memorable aspects of the experience and reinforce positive memories over time. Considering the interconnected nature of memory concepts, such as the relationship between encoding and recall, helps design experiences that leave a lasting impression. For instance, understanding how customers perceive value allows you, as a professional, to highlight key features that resonate with your target audience, instilling confidence in your ability to create memorable customer experiences. In this episode, we discuss how memory plays a significant role in driving customer loyalty, making it essential to proactively shape how customers remember their experiences. By being deliberate about memory formation, businesses can create meaningful connections and foster enduring relationships with their customers. In this episode, you will also learn: The importance of encoding and retrieval in memory formation. Strategies for enhancing memory retention, such as leveraging Primacy and Recency effects. The role of emotional connections in shaping memorable experiences. The significance of follow-up communication in reinforcing positive memories. How memory structure influences the recall of associated experiences. The interconnected nature of memory concepts and their implications for experience design.
0:00 — The guys are exposed to Sketch; Peter moved, so the guys are in a makeshift studio; Peter thinks that Michael Jackson should be cancelled; is P Diddy actually a creep or are people taking things out of context 13:40 — Women's national championship game; most watched women's sporting event ever, beat out men's championship game; South Carolina defense stepped up, didn't make mistakes 18:00 — UCONN dominant on way to back to back titles, but where does this championship rank among most impressive runs? Dan Hurley cements himself as one of the best ever, even as a tough love coach; recency bias has made people forget about teams of old31:10 — Why is UCONN so concerned with being considered a Blue Blood? Why not use ammunition to go against it? 36:00 — Is there room for a resurrection of the big man in the NBA? The Edey force the NBA to change or will he have to adapt? 43:15 — John Calipari leaves Kentucky for Arkansas before he gets fired; will Dan Hurley leave for Wildcats? Would his style work at UK? If not Hurley, who?1:03:40 — The Masters: Champions Dinner, making picks for the tournament; with Scottie Scheffler being such a resounding favorite, is it a risky bet; is there a possibility that he withdraws? 1:34:15 — Boston or bust? Is this the Celtics year? Or will the more competitive Western Conference prevail?
New York Times' bestselling author Larry McDonald, founder of The Bear Traps Report, returns to The Julia La Roche Show to discuss his newest book, “How To Listen When Markets Speak: Risks, Myths, and Investment Opportunities in a Radically Reshaped Economy.” According to McDonald, we're in the financial equivalent of the “Fourth Turning,” where the macro regime has shifted from a disinflationary, austerity-driven world to a new era of sustained inflation and increased demand for hard assets. As such, trillions of dollars of assets are currently misallocated. McDonald highlights the potential for a colossal energy and commodity crisis in the coming years, driven by factors such as the aging power grid, global conflicts, and rising carbon consumption in developing countries. He suggests reallocating portfolios to include a higher component of commodities. Links: How To Listen When Markets Speak: https://www.amazon.com/Listen-When-Markets-Speak-Opportunities-ebook/dp/B0C4DFVFNR Twitter/X: https://twitter.com/Convertbond Bear Traps Report: https://www.thebeartrapsreport.com/ 00:00 Introduction and welcome Larry McDonald 01:21 The macro outlook and the shift to a new era 06:00 A different macro regime, great migration into a totally different portfolio construction 09:05 Inflation 11:53 Trillions are misallocated 16:00 Recency bias 20:23 Early innings in commodities 22:00 Headed for a colossal commodities crisis 26:57 Bitcoin, gold, and silver 31:50 Closing remarks
Oscar-nominated director Jonathan Glazer joins the show to discuss his new, harrowing film The Zone of Interest. We chat about the impact awards nominations and wins can have on a film, his unique approach to staging and filming scenes, the film's incredible sound design and its importance to the narrative, and more. After our interview, Jake and Kevin dive into their reviews of the film. It's an extremely powerful piece and one that seems to be getting the recognition it deserves throughout this year's awards season. ReelBlend PremiumSign up for a bi-weekly newsletter from Sean, and ad-free episodes at bit.ly/reelblendpremium.ReelBlend on YouTubeBe sure to subscribe to ReelBlend on YouTube (YouTube.com/ReelBlendPodcast) for full episodes of the show in video form.Follow The ShowReelBlend - @ReelBlendSean - @Sean_OConnellJake - @JakesTakesKevin - @KevinMcCarthyTVGabe - @gabeKovacsTimestamps (approx. only)00:00 - Intro 09:18 - Jonathan Glazer Talks ‘The Zone of Interest'41:12 - ‘The Zone Of Interest' Review55:12 - Is The Jurassic Franchise Moving In The Right Direction?1:12:07 - OutroSupport this podcast at — https://redcircle.com/reelblend/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Recency bias is part of human nature, and that's why the last game of the NFL season is the memory of the previous season that looms largest in the minds of fans. But unless your team won the Super Bowl, that final memory is likely negative--especially if it involves a playoff loss. While the Buffalo Bills fell short of winning the Super Bowl there were a number of positives to take away from the 2023 season, which hosts Jamie D'Amico and big Chris Newton discuss in this episode. Topics include the emergence of RB James Cook and LB Terrell Bernard, the performance of the offensive line, Sean McDermott as a defensive play caller, and much more. The hosts also touch on non-football topics, including health screenings for people over 45, controversies on X (formerly Twitter), and frustration surrounding sports on streaming services. Jamie D & Big Newt is a Buffalo Bills podcast that is released every week during the season; every other week in the offseason. Contact the hosts on X at @TheJamieDamico and @Big_Newt. The Buffalo Rumblings vidcast network is sponsored by Picasso's Pizza. Picasso's: we are Buffalo pizza. Shipping local and nationwide. Order online at picassospizza.net. Watch all Buffalo Rumblings vidcast shows live from YouTube, Twitter, Facebook, and Twitch. Be sure to subscribe to our page through each platform linked below so you're always up to date on all things Buffalo Bills! YouTube | Twitter | Facebook | TwitchSubscribe to the Buffalo Rumblings podcast channel featuring Billieve, Breaking Buffalo Rumblings, Bills Mafia Time 2 Shine, BFLO Late Night, Code of Conduct, The Bruce Exclusive, The Buff Hub, Jamie D and Big Newt, The Overreaction Podcast, The Chop Up, Hump Day Hotline, Leading the Charge, Off Tackle with John Fina, Three Man Rush, Intentional Grounding, Not Another Buffalo Podcast, and Circling the Wagons. Apple Podcasts | Stitcher | Google Podcasts | Audacy | Spotify | Podbean | iHeartRadio | TuneIn | Megaphone | YouTubeClick Here for the Buffalo Rumblings Podcast on your favorite player! Ask Alexa or Google Home to play the Buffalo Rumblings podcast! Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this episode of Engage, Captain Ian Turner of the Scheduling Committee and Captain Rich Wheeler, Chairman of the Negotiating Committee, are back again to discuss new contract implementation items that started in January 2024 beyond pay rate and 401(k) DC contribution increases. The group discusses new items such as improved sit pay provisions and increase to training pay for CQ and Recency type events, training golden days, new theater qualification provisions that provide pilots more flexibility, along with a completely new feature for pilots bidding reserve called “Reserve with Conflict” – a unique enhancement for Reserve pilots. Rich and Ian explain how pilots may want to use this new voluntary feature, RWC, to their advantage. They also discuss contract interpretation issues and clarify how ALPA and the Company are working to resolve these issues. (Recorded January 22, 2024) Resources: Negotiator's Notepad 24-01: NN-24-01.pdf (alpa.org)
The guys discuss the results of Super Bowl LVIII, if Patrick Mahomes is better than Tom Brady, and what needs to happen for Darren Woodson to get inducted into the Hall of Fame. Learn more about your ad choices. Visit megaphone.fm/adchoices
The guys discuss the results of Super Bowl LVIII, if Patrick Mahomes is better than Tom Brady, and what needs to happen for Darren Woodson to get inducted into the Hall of Fame.See omnystudio.com/listener for privacy information.
The guys discuss the results of Super Bowl LVIII, if Patrick Mahomes is better than Tom Brady, and what needs to happen for Darren Woodson to get inducted into the Hall of Fame. Learn more about your ad choices. Visit megaphone.fm/adchoices
The guys discuss the results of Super Bowl LVIII, if Patrick Mahomes is better than Tom Brady, and what needs to happen for Darren Woodson to get inducted into the Hall of Fame.See omnystudio.com/listener for privacy information.
Stan and Syl continue our discussions about the articles in our 2024 Market Report. They discuss Stans article covering Recency Bias and its influence on the market. Read the article here: --- Send in a voice message: https://podcasters.spotify.com/pod/show/walkner-condon/message
TSN NFL Analyst Luke Willson joins OverDrive live from Boston Pizza to look ahead to Super Bowl LVIII. Willson shares his thoughts on what the San Francisco 49ers need to focus on most as they prepare to face Patrick Mahomes in a Super Bowl LIV rematch, why the rampant narrative comparing Mahomes to legendary quarterback Tom Brady is a classic case of recency bias, the Washington Commanders tabbing Dan Quinn as its new head coach, and more.
Hour 1 - Gresh and Fauria opened up the show discussing last night's Boston Celtics win over the New Orleans Pelicans and the postgame comments from C's head coach Joe Mazzulla on the players feeling entitled. The guys also talked about coverage of the Tom Brady-Patrick Mahomes comparisons. Finally, Gresh and Fauria discussed their expectations of Tom Brady as a television analyst.
The last in the series on the laws of learning this podcast will help you understand why it's important to stay current to stay proficient. Also, our special guest Rich Rafferty discusses how he approaches being a CFI on his way to the airlines. Please enjoy!