Podcasts about influential marketing group

Who is on the show: In this episode we host, Rohit Bhargava. He is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing […]

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)

“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast. About Rohit Bhargava Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best-selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR. Episode Highlights Why Rohit does “the dumbest thing you could do as an author” … Because he keeps revising the same book. “I rewrite 35% of the book each year!” Since 2011, Rohit has curated 15 trends we need to be aware of. This along with his treatise on the future makes up his Non-Obviousbook series which tracks trends in the areas of Culture and Consumer Behavior, Marketing and Social Media, Media and Education, Technology and Design, and Economics and Entrepreneurship. Why your brand needs to embrace “lovable imperfection.” Rohit told us about how today’s irrational customers often require brands with lovable imperfection. “These are those brand who aren’t afraid to be flawed.” Like Jackie Chan having fun with his audience during the outtakes of his movies. What trends haven’t changed since Rohit began Non-Obvious? “The universal human principles. What we like, what we don’t like, and why. How technology is impacting our lives” is what’s changing. The human factors are the constant. What’s an ‘anti-trend’? “ Once something is identified as a trend, there’s always something that comes forward and succeeds by doing the opposite.” It’s important to note that this contrarian success doesn’t negate the impact of the initial trend. What’s one trend that businesses aren’t thinking enough about? “The role that technology is playing in our lives — even in ways we don’t know.” What brand has made Rohit smile recently? “Innocent Drinks — out of the UK. They make smoothies and are very British with their humor. Like their bottles that say, ‘Stop Looking at My Bottom.’” (Below.) We’re smiling just looking at it! To learn more, go to rohitbhargava.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Speaking of trends … recently former On Brand podcast guest Bryan Kramer released a list of 70 social media and content marketing trends from experts including several other former guests of the show. Check it out now! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

On this episode, Dr.G is joined by Rohit Bhargava – a highly sought after influential marketing guru, best selling author, globetrotting keynote speaker, entrepreneur, and non-obvious trend curator. Rohit takes us on a behind-the-scenes look into his signature methods for spotting non-obvious trends, and what that means for future businesses. He shares with us the importance of storytelling in building sustainable brands and how most marketing agencies have failed to deliver on this promise.  His unorthodox approach has attracted the attention of millions of people around the world who scramble to get a glimpse of what he has to say. When Rohit speaks, leaders don’t just listen, they follow and act. Through his personal stories, Rohit takes us back on a journey into his childhood and the key influences that have inspired him to go against the grain, and follow his curiosity into a world of creative expression. All this and more on today’s episode. Now, That’s Unusual.  About Rohit Bhargava Rohit Bhargava is a “trend curator,” best-selling author and sought-after keynote speaker. His signature “Non-Obvious Trend Report” has been featured in the New York Times, the Wall Street Journal and on NPR. Bhargava is a two-time TEDx speaker as well as Adjunct Professor of Global Marketing at Georgetown University. Bhargava began his career in marketing with Leo Burnett in Sydney, Australia. He went on to become Senior Vice President of Global Strategy and Planning with Ogilvy before founding Influential Marketing Group, a brand marketing consultancy that helps brands improve their communications strategy. Key Interview Takeaways A true trend is something happening right now that is changing our behavior. Bhargava developed his first non-obvious trend report as a reaction to trend lists that simply listed things that exist (i.e.: the rise of the internet, 3D printing), and he defines a non-obvious trend as “the accelerating present.” Intersection thinking allows us to make connections among industries. Bhargava seeks to link unexpected elements of diverse subject matter by asking fascinating questions, i.e.: How can vending machines inspire world peace? Get inspired to think differently by reading a variety of genres. Bhargava argues that reading fiction and poetry can inspire visionary thinking. Don’t restrict yourself solely to non-fiction or business publications! Trends cross boundaries. Rarely are trends limited to a single area like health care or retail. Thus Bhargava classifies trends into the following broad categories: Marketing and social media Culture and consumer behavior Media and education Technology and design Economics and entrepreneurship A current macro trend is signature statements that embrace the human side of business. One example of this is CVS’s willingness to take a revenue hit by removing tobacco products from their shelves because it was the right thing to do. To have value, trend predictions should be based on something that’s happening now – and is likely to happen with more frequency (the accelerating present). Bhargava identifies trends that are actionable, and companies can start using them right now. One element of the agency world that is broken is the area of fostering and training future experts. Bhargava sees a disconnect in that employees with titles like Junior Strategist are not mentored or fostered to lead. Clients want experts rather than subordinates who have never been trained to be great. Things that can drive your business forward are worth paying for. In the process of developing Influential Marketing Group, Bhargava learned that an amazing designer or great PR representation is worth the investment. Learn More About Rohit Bhargava Website Resources Rohit Bhargava Books Non-Obvious series by Rohit Bhargava Einstein’s Dreams by Alan Lightman Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.

Welcome to episode #543 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #543 - Host: Mitch Joel. My friend, Rohit Bhargava is a "non-obvious" trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the bestselling author of five business books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower (check out Likeonomics, Personality Not Included, Always Eat Left Handed, etc.). Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. He just published his latest business book, Non-Obvious 2017 - How To Think Different, Curate Ideas And Predict The Future. In a word: awesome. Enjoy the conversation...  Running time: 55:24. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Rohit Bhargava. Non-Obvious 2017 - How To Think Different, Curate Ideas And Predict The Future. Personality Not Included. Likeonomics. Always Eat Left Handed. Follow Rohit on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #543 - Host: Mitch Joel. Tags: advertising advertising podcast always eat left handed audio blog blogging brand branding business blog business book business podcast curation david usher digital marketing digital marketing agency digital marketing blog Facebook georgetown university google influential marketing group iTunes j walter thompson jwt leadership podcast likeonomics management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog non obvious non obvious 2017 personality not included rohit bhargava social media twitter wpp

Rohit Bhargava is a non-obvious trend curator and an expert in helping brands and leaders be more influential. He is the Wall Street Journal bestselling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands as the Senior Vice President of Global Strategy & Planning at Ogilvy and with his own firm, Influential Marketing Group. He also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR. What you’ll learn about in this episode: Working as a solopreneur vs. working in an agency Rohit’s trend report that started as a blog post Habits for being a trend spotter Big trends for 2016 VR: How Virtual Reality can become important to agencies Data overload: what will happen when all the data available to different parties eventually gets pooled together? Understand your clients’ true needs and becoming their true partner Architecting an Innovation Day to open up your clients’ wallets How to teach trend-creating thinking to employees coming out of college Ways to Contact Rohit Bhargava: Website: www.rohitbhargava.com LinkedIn: www.linkedin.com/in/rohitbhargava Twitter: @rohitbhargava “Non Obvious” Book Website: nonobviousbook.com More Books: www.rohitbhargava.com/books-publications   We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Segment 1: Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. His new book is called “Non-Obvious Trends for 2016: How to Think Different, Curate Ideas, and Predict the Future”.Segment 2: The UPS Store is launching its annual Small Biz Salute Campaign and joining us to share more is Marcus Lemonis, entrepreneur, investor, and the host of CNBC's The Profit and Tim Davis, The UPS Store President.Segment 3: Mike Michalowicz had founded and sold two multi-million dollar companies by his 35th birthday. Confident that he had the formula to success, he became an angel investor... and proceeded to lose his entire fortune. Mike is the author of the business books Surge (May 2016), Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur.Segment 4: Ira Chaleff is the author of “The Courageous Follower: Standing Up To and For Our Leaders”, now in its third edition, and coeditor of “The Art of Followership: How Great Followers Make Great Leaders and Organizations”. His new book is called “Intelligent Disobedience”.Segment 5: Barry Moltz shares how to get your small business unstuck.Sponsored by Nextiva and Microsoft Office 365.

Rohit is a marketing expert dedicated to bringing more humanity back to business. He is the author of three best-selling marketing books including the award winning Likeonomics. Rohit is the CEO and Founder of the Influential Marketing Group and Professor of Global Marketing at Georgetown University. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Segment 1: Ingrid Vanderveldtis the Chairman and CEO of Empowering a Billion Women by 2020 (EBW2020). Previously, she was the first Entrepreneur-in-Residence (“EIR”) for Dell Inc. where she oversaw entrepreneurial initiatives worldwide.14:30 – Segment 2: Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of a new book called Nonobvious: How to Think Different, Curate Ideas and Predict the Future.30:35 – Segment 3: Rohit Bhargava continued.39:55 – Segment 4: How to Get Unstuck49:01 – Segment 5: Scott Harris is the Co-Founder and General Manager of Catoctin Creek Distilling Company - the first legal distillery in Loudoun County, VA since before Prohibition. Sponsored by Sage, Nextiva and CorpNet.

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.  Show notes: https://www.socialmediaexaminer.com/141

Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow and name it for the next few years. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Running time: 45:38. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Rohit Bhargava. Influential Marketing Group. Non-Obvious. Non-Obvious Trend Report. Likeonomics. Personality Not Included. Follow Rohit on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google influential marketing group iTunes likeonomics marketing blog marketing podcast non obvious non obvious trend report personality not included rohit bhargava twitter

Rohit is a marketing expert dedicated to bringing more humanity back to business. He is the author of three best-selling marketing books including the award winning Likeonomics. Rohit is the CEO & Founder of the Influential Marketing Group and Professor of Global Marketing at Georgetown University.