POPULARITY
Hour 1 1:12 - March Madness Is Here 9:29 - Ja'Marr Chase Resets the Market – Who's Next? 20:03 - Calls: Who's Next? The Future of $40M Non-QBs 28:29 - Pay Now or Pay the Price Later: Lessons from the Bengals
Browns Free Agent Files: WR Rashard HigginsWR tiers in this year's classPrior years precedent as far as the Market $$Who is in Higgins tier?Does he want to come back to the Browns?What other targets could the Browns consider?
Mike is an entrepreneur, filmmaker, speaker, author and holds a patent in "Cross-Channel" Marketing Technology. He is the CEO, "Chief Disruptasaurus" and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches, consultants, and creative people worldwide.His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from "The Secret", Brian Tracy, Jorge Cruise, Dan Kennedy, and Harvey MacKay.Mike's companies have produced seven consecutive online product launches with the largest grossing over $9.1 million dollars. He also generated over $3 million dollars in sales during a "direct to camera" live webcast.Mike helps people create a personal brand that allows them to generate lots of money. Warren Buffett, Jeff Bezos, and Opera are just some names that create an emotional reaction, all because they started from nothing and through building their success, built a personal brand that is known worldwide. Now if they get involved in a project their name automatically elevates the status of that project. The truth about professional athletes is a lot of times they are only making money from one stream and this results in them having very little money after their professional carriers are over. The ones that escape this situation are the ones that leverage their personal brand and celebrity to transition into different markets and create multiple flows of income and attention. With attention shifting from TV and radio to podcast and radio audiences are getting more niche, you no longer need a massive following to generate business a small but engaged audience can be just as effective.When you are building an audience there are three main things to focus on, Market, Message, and Medium.Market: Who is your ideal client.Message: What do they need to hear to trust you, like you and feel comfortable doing business with you.Medium: What platform is your audience consuming content on, is it through a podcast, books or social media? Where are they consuming content or entertainment?Creating relationships with people that have a bigger audience than you and finding a way to add value to them and their audience will allow you an opportunity to expand your audience and create a win-win situation for both you and the influencer.A book is one of the best ways to build credibility with and deliver your message to your ideal client in a way that attracts them to you rather than you having to go out and try to find them. If you can find out what a “perfect dream come true” looks like to your client, it will give you the ability to answer their questions that they have before they come up and effectively communicate your product in a way that resonates with your ideal client. The biggest mistake that marketers make is that they try to project themselves all over their audience rather than finding out directly from a client what attracted them to the business in the first place and using that as the foundation of their marketing efforts moving forward. Giving people the sense and feeling that they belong to something greater than themselves is the value created by a personal brand.If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach
Hello, and welcome to episode 17 of Real Estate Mastery - How To Create A Lifestyle That Doesn’t Require Your Presence In this podcast, I really want to talk about marketing. I know I have touched on it in previous episodes, but today I really want to encourage you to look at the types of marketing you are doing and what message you are sending. Getting Lazy Whether you are an agent, investor, or home buyer, marketing is something we all think about. Personally, I get complacent when business is doing well. I don’t put in the same level of effort as I do when things are slow. This year, things are slower for me than in years past, and I think the biggest reason for this is the increased amount of competition. In the past 6 months, there has been an increase in people buying houses. Many more than there were 36, 24, and even versus 12 months ago. Setting Yourself Apart As an investor and home buyer, I feel like whenever I tell someone what I do, they have a friend, cousin, or brother who is doing the same thing. There are agents, novice investors, and wholesalers all getting in the game - and we are all going after the same customers and clients. I see a lot of ads from agents and homebuyers that do nothing but talk about themselves. The big agencies do the brand building, telling you how many millions of customers they have worked with or how many houses they have sold. Homebuyers will tell you they will buy as-is or how many tears in business. While these things can be benefits, it doesn’t do anything to make you stand out from everyone else who is trying to buy real estate. Your customer doesn’t care about how many houses you’ve sold, they care about finding a solution to their problem. Your customer wants to know… “What’s in it for me?” When we deploy our marketing messages, no matter which media we are using, we let home sellers know exactly how we will benefit them. What will make them want to call us vs. anyone else? We strive to make our marketing compelling so people call us when it is time to sell their home. What Can I Offer? Over the past few weeks, I have really been thinking about the offers I am making. There are so many benefits that could be applicable to many home buyers. No repairs, no closing costs, no commissions, allowing the seller to stay past the closing date to ensure an easy transition, and so on. While these are great benefits, there is nothing compelling that makes a person want to call us. With so many people saying the same thing, my focus now is what I can offer to set myself apart from other home buyers. What can I do to make a truly great offer that will be of great service to my clients and customers? The Three M’s Principle In marketing 101, you learn about the Three M’s Principle. The three M’s stand for: Your Market Your Message Your Media Before using the principle, it’s important to get clear about who your ideal client or customer would be. Who do you want to work with? In the space of buying houses, I will work with anyone who needs to sell, but there is certainly an ideal customer vs. just any home seller. The Market - Who is your market and what are they looking for? Are they reading the newspaper, watching TV, or spending their time online? Message - What message to you want to provide your potential customers? For example, if you are looking for first-time homebuyers, does your message say that? Or is your message confusing to your client or customer? Media - How are you going to reach your ideal customer. There are several options including direct mail, tv ads, radio spots, social media, PPC, and other forms of digital media. Ask yourself, “where is my ideal client going to be?” If they are watching TV, are their specific shows or channels they watch where they might see your ad? Consistency In Your Message In your marketing, especially if you are paying for someone to do it for you, you need to make sure your message is consistent. Does the PPC ad go with the landing page it’s linked to? I’ve seen ads where you click, and the landing page has nothing to do with the ad or the message isn’t immediately clear. You need to know exactly what messages are being delivered to your customers. You want to attract them, not repel them. I encourage you to take a look at your marketing. While some things cost a good deal of money, other things can be done rather inexpensively. Remember to focus on your target market, providing them with the right message, using the right media. If you want more information or want to learn more about what I can do to help you in your business, please reach out! Look forward to talking to you soon! Resources: Ben Souchek - bensouchek.com Home Downsizing Solutions - homedownsizingsolutions.com EXP Realty - bensouchek.exprealty.careers
Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle. My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a company called Livelong Digital. No Strategy A lot of business owners are busy doing it all, but they have no idea if anything they do is really sticking long-term. They have no strategy or systems in place for lead generation and no marketing plan to nurture and convert leads. Bottom line, they have no idea what is working and where the money is coming from. Is it their most recent ad, speaking gig, recall system or website update? 3 M's of Marketing Message - What are your products and what are they getting out of you? What is your POD: Point of Difference? Market - Who is that person? What is their pain point? What do they want from you and what are they going to benefit from using you? Media (to reach the market) - There is a lot of choices, so you must first know your message and market before you choose your channel. What Is Your Song? You need to start singing your song, not the song of others. Ask yourself: What is your claim to fame? What are you known for? Why should the market single you out? Too often small business owners make the mistake of beginning with media before knowing their song. Build Your Brand When you know your message and market, you can select your media. You may transmit your message via social media, website, or podcast to find the person with the right type of pain. Do this right, and over time you will build your BRAND. Social Media Do not treat all social media platforms equal because they are not equal LINKEDIN: This is the only place you can go online with your pants on. It's a professional platform and not used as often on weekends. FACEBOOK: People use Facebook to be entertained and sometimes learning, but more often than not it's to laugh at others misery. Therefore you need to be part of the conversation, so speak with them, not at them. INSTAGRAM: Is a mixed bag. If you want to test how many people are connected with you and care about what you post, try posting a good photo without any hashtags (#) and see the response. These will be your real followers. Use social media, so people get to know, like and trust you and your brand. Monday Morning Tip Gratitude. Be grateful for the chair you sit on, the computer you work on, the roof over your head, the business that nourishes your bank account and the opportunity to do meaningful work. Connect with Prosper If you do a Google search for Prosper Taruvinga you will quickly find him, otherwise, go to his website Livelong Digital, or you can send him an email at prosper@livelongdigital.com.au If you have any questions about this podcast or blog, please send me a direct email at tf@tysonfranklin.com. And if you're a Podiatrist or an allied health professional, do not underestimate the benefits of having a business coach or mentor because you will get the results you're after much faster. If you liked this episode You'll also like: Social Media Goals with Josh Rimmington Free Download Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards, and if you don't want the download, which is pretty awesome, you can stay up to date with what I'm doing be registering for my weekly NEWSLETTER 12 Secrets to Get More People Through Your Front Door Recent Facebook Review Dr Tyson Franklin ALWAYS seems to have a knack of stripping away the BS to give really good advice on so many topics. His knowledge of the good bad and indifferent in so many professions give him a broad and open-minded view on how to approach many challenges in business and personal life. Tyson ROCKS - Leisel Pisani. If you'd like to leave a review on Facebook or iTunes it would put a huge smile on my face.
In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals about the outline of business plans. The process of getting a business plan in place is the most important, not the ultimate document. Depending on the industry or business, you can always tweak it. What's in a Typical Business Plan Executive: Executive summary is a high level summary and its idea is to arouse interest. It is your pitch to frame the problem, solution, market, competition, team, financials and milestones. Company: It is about what you are and the things you do. Share an emotionally compelling and aspirational vision to drive movement. Talk about the nuts and bolts of the business along with its structure, elements, backstory and history. Offering: This section is about what you do, and the details of products or services that you will offer. Describe who the product will serve and their uniqueness. Share proof of concepts, the benefits that customers will get and what its perceived value is. Market: Who are our customers and their geographic, demographic, psychographic? Define the type of market and the current changes. After choosing a realistic target market, figure out the delivery mechanism and the competition. Strategy: It is the key step-by-step tactics that we use. It is about positioning, timelines, milestones and expectations. Plan how you will create connections with the marketplace and build loyalty with the customers. Team: Team is about who the key players are. Figure out the management team, executives and other key members. Their backgrounds, experiences and successes should be shared. Money: List the financial standpoints as forecasted cash flow. It should have all the details related to our cash-in and cash-out. A sensitivity analysis is also required to figure out what should be done when things don't go according to plan. __________________________ ABOUT MEL ABRAHAM Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom Entrepreneur, Mel's strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses. Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/ ____________________ THE ENTREPRENEUR'S SOLUTION The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want. Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog ____________________ SUBSCRIBE AND FOLLOW Join Mel's FB Fans: https://www.facebook.com/melhabrahamTweet Mel: http://twitter.com/MelHAbInstagram: http://instagram.com/legacyentrepreneurLinkedIn: http://www.linkedin.com/in/melhabrahamWebsite: http://MelAbraham.com
R Kipling read by Classic Poetry Aloud: http://www.classicpoetryaloud.com/ Giving voice to the poetry of the past. --------------------------------------------------- The Gods of the Copybook Headings by Rudyard Kipling (1865 – 1936) As I pass through my incarnations in every age and race, I make my proper prostrations to the Gods of the Market Place. Peering through reverent fingers I watch them flourish and fall, And the Gods of the Copybook Headings, I notice, outlast them all. We were living in trees when they met us. They showed us each in turn That Water would certainly wet us, as Fire would certainly burn: But we found them lacking in Uplift, Vision and Breadth of Mind, So we left them to teach the Gorillas while we followed the March of Mankind. We moved as the Spirit listed. They never altered their pace, Being neither cloud nor wind-borne like the Gods of the Market Place, But they always caught up with our progress, and presently word would come That a tribe had been wiped off its icefield, or the lights had gone out in Rome. With the Hopes that our World is built on they were utterly out of touch, They denied that the Moon was Stilton; they denied she was even Dutch; They denied that Wishes were Horses; they denied that a Pig had Wings; So we worshipped the Gods of the Market Who promised these beautiful things. When the Cambrian measures were forming, They promised perpetual peace. They swore, if we gave them our weapons, that the wars of the tribes would cease. But when we disarmed They sold us and delivered us bound to our foe, And the Gods of the Copybook Headings said: "Stick to the Devil you know." On the first Feminian Sandstones we were promised the Fuller Life (Which started by loving our neighbour and ended by loving his wife) Till our women had no more children and the men lost reason and faith, And the Gods of the Copybook Headings said: "The Wages of Sin is Death." In the Carboniferous Epoch we were promised abundance for all, By robbing selected Peter to pay for collective Paul; But, though we had plenty of money, there was nothing our money could buy, And the Gods of the Copybook Headings said: "If you don't work you die." Then the Gods of the Market tumbled, and their smooth-tongued wizards withdrew And the hearts of the meanest were humbled and began to believe it was true That All is not Gold that Glitters, and Two and Two make Four And the Gods of the Copybook Headings limped up to explain it once more. As it will be in the future, it was at the birth of Man There are only four things certain since Social Progress began. That the Dog returns to his Vomit and the Sow returns to her Mire, And the burnt Fool's bandaged finger goes wabbling back to the Fire; And that after this is accomplished, and the brave new world begins When all men are paid for existing and no man must pay for his sins, As surely as Water will wet us, as surely as Fire will bum, The Gods of the Copybook Headings with terror and slaughter return. First aired: 14 March 2008 For hundreds more poetry readings, visit the Classic Poetry Aloud index. Reading © Classic Poetry Aloud 2008
The Gods of the Copybook Headings by Rudyard Kipling (1865 – 1936) As I pass through my incarnations in every age and race, I make my proper prostrations to the Gods of the Market Place. Peering through reverent fingers I watch them flourish and fall, And the Gods of the Copybook Headings, I notice, outlast them all. We were living in trees when they met us. They showed us each in turn That Water would certainly wet us, as Fire would certainly burn: But we found them lacking in Uplift, Vision and Breadth of Mind, So we left them to teach the Gorillas while we followed the March of Mankind. We moved as the Spirit listed. They never altered their pace, Being neither cloud nor wind-borne like the Gods of the Market Place, But they always caught up with our progress, and presently word would come That a tribe had been wiped off its icefield, or the lights had gone out in Rome. With the Hopes that our World is built on they were utterly out of touch, They denied that the Moon was Stilton; they denied she was even Dutch; They denied that Wishes were Horses; they denied that a Pig had Wings; So we worshipped the Gods of the Market Who promised these beautiful things. When the Cambrian measures were forming, They promised perpetual peace. They swore, if we gave them our weapons, that the wars of the tribes would cease. But when we disarmed They sold us and delivered us bound to our foe, And the Gods of the Copybook Headings said: "Stick to the Devil you know." On the first Feminian Sandstones we were promised the Fuller Life (Which started by loving our neighbour and ended by loving his wife) Till our women had no more children and the men lost reason and faith, And the Gods of the Copybook Headings said: "The Wages of Sin is Death." In the Carboniferous Epoch we were promised abundance for all, By robbing selected Peter to pay for collective Paul; But, though we had plenty of money, there was nothing our money could buy, And the Gods of the Copybook Headings said: "If you don't work you die." Then the Gods of the Market tumbled, and their smooth-tongued wizards withdrew And the hearts of the meanest were humbled and began to believe it was true That All is not Gold that Glitters, and Two and Two make Four And the Gods of the Copybook Headings limped up to explain it once more. As it will be in the future, it was at the birth of Man There are only four things certain since Social Progress began. That the Dog returns to his Vomit and the Sow returns to her Mire, And the burnt Fool's bandaged finger goes wabbling back to the Fire; And that after this is accomplished, and the brave new world begins When all men are paid for existing and no man must pay for his sins, As surely as Water will wet us, as surely as Fire will bum, The Gods of the Copybook Headings with terror and slaughter return.