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James works with firms of accountants from around the world, helping them to become more profitable and maximize the value of their clients James is the founder of GoProposal, bestselling author of “Selling to Serve” and Director of My Accountancy Place. He is a sales and marketing expert, helping firms to scale their practice by giving more value to existing clients and converting new prospects at a higher rate for higher fees. He does this through challenging outdated pricing methods and mindsets, implementing powerful pricing and proposal systems and leveraging entire firms to sell more through consultative sales techniques. Overview The mindsets the keep most accountancy firms stuck. Why they see themselves as different to other businesses and the challenges that creates. Why selling is their ethical obligation. The real business accountancy firms are in (and it's got nothing to do with finance.) How I had a business that failed because I didn't have the correct finance function in place, which is the real reason I help accountancy firms to make sure their clients never end up in the position I did. How being a magician taught me how to sell. https://www.linkedin.com/in/jamesashford/ https://twitter.com/THEJamesAshford https://goproposal.com/ james@jamesashford.com
http://bulletproofagencynetwork.com/ @BulletproAgency Bulletproof Agency proudly presents this podcast We’re back at Prolific North Live 2018 for this episode of the Bulletproof Network Agency Podcast. This time we’re joining a debate between Richard Wood (Six+Flow) and Joe Gosling (Bearded Fellows) as the pair discuss the process of selling and pitching, in the moderator’s chair is Paul Barnes (My Accountancy Place). Topics covered in this episode: The difference between sales and marketing, and where the two meet. Targeting customers, and why demographics are out. Being more collaborative, and working with clients to sell your services. The decline of pitching, is it a good thing? Letting the quality of your portfolio draw clients in and sell your work. Making content for yourself, and what it can do for you. Using networking to extend your reach and represent your brand. Guest Bios Richard Wood Richard Wood is the managing director of the Manchester-based Six & Flow, a knowledge-led agency focusing on growth through inbound marketing and sales & marketing alignment.. Website: https://www.sixandflow.com/ Twitter: @richtwood Joe Gosling Joe Gosling is the Managing Director of Bearded Fellows a multi award winning creative studio based in Manchester. His companies client list includes, Bupa, Mettler Toledo Safeline, Remington, Royal Mail, The Lad Bible and Zen Internet. Joe is passionate about empowering the next generation of creative leaders by working closely with schools, colleges and at risk young people to pass on the building blocks for creative education. He has been a keynote speaker for the Chartered Institute of Marketing and Salford Council. Website: https://beardedfellows.co.uk/ Twitter: @Bearded_Fellows Paul Barnes Paul Barnes - Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. Website: www.myaccountancyplace.co.uk Twitter: @myaccountancypl Presenter Bio A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors. Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr. Website: http://www.andyjohnson.tv/ Twitter: @AndyPJo1 Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people. Next Episode Our next and final foray into Prolific North Live 2018 explores the value of having a mentor, and how you go about finding one. Join us then to talk all things master and apprentice.
(https://bdacademy.pro/wp-content/uploads/2018/05/james-ashford.jpg) James Ashford James Ashford helps progressive accountancy firms to become more profitable and to systemize their firms so they can deliver maximum value and incredible experiences to their clients. He is a sales, marketing and systems expert, helping firms to scale their practice by giving more value to existing clients and converting new prospects at a higher rate for higher fees. He does this through challenging outdated pricing methods and mindsets, implementing powerful optimized systems and leveraging entire firms to sell more through consultative sales techniques. He works exclusively with leading firms of accountants from around the world, helping them to become more profitable and to systemize their firms so they can deliver maximum value and incredible experiences to their clients. James is the founder of GoProposal, bestselling author of “Selling to Serve” and director within a thriving firm of accountants called My Accountancy Place. James is a Former artist and close-up magician. He’s definitely NOT an accountant. He is a business owner who has helped many other businesses to increase sales and significantly grow their profits. Listen to this straight talking interview and get the following nuggets to help you grow your accounting client base: Why NOW is an exciting time for accountants, and which kind of accountants are having the biggest impact Why the accountant default position is a desire for perfection and a resistance to change Progress not perfection – a great mantra for progressive accountants Why mindset is a critical word for technically strong accountants who want to differentiate “Most accountants genuinely care, want to help and want to make a difference” The ONE BIG DIFFERENCE between the good firms and the great ones The importance of making quick decisions to innovate and truly serve your clients How to easily lose 4000 months of positive impact on your clients The danger of personal agendas amongst partners in large firms “Accountants have to be much smarter in the way they win work in these tough times” Ways to demonstrate you are the trusted advisor and ‘go to’ expert Applying the concept of lifetime value to your marketing and networking Tips to enhance the client experience using ‘experience mapping’ and emotions Without exception, it is EVERYONE’s job to win work in a large accounting firm Selling is a value exchange and why many accountants are selfish by not selling. To contact James: Liked your PFA Podcast" target="_blank">email James directly>> (http://www.JamesAshford.com)
http://bulletproofagencynetwork.com/ @BulletproAgency Bulletproof Agency proudly presents this podcast We Join the Bulletproof Agency Network Podcast back at Prolific North Live 2018 for another episode. This time we’re exploring the journey of successful entrepreneurs, from start-up to sell-off. Adam Carolan (Xentum) is interviewed by Paul Barnes (My Accountancy Place). Topics covered in this episode: Looking after yourself as the business owner. Knowing what you want from owning a business in both your personal and professional life. Enjoying the ride. How to avoid burnout and find a balance between personal and professional life. The importance of looking after your finances and not falling into the trap of thinking financial planning is for the older amongst us. Being in touch with your why, and following it. Using your money to make the lifestyle you want. Guest Bios Adam Carolan Adam Carolan is Managing Director of Xentum, a forward thinking financial advisory firm. Adam specialises in working with fast growth business owners in the digital and creative space and looks after a number of interesting clients. Adam is also the founder of NextGen Planners, which is about helping the Next Generation of Financial Advisers be better than the previous generations. It have the fastest growing community within the financial advice space and now boasts over 265 paying members. Website: http://xentum.co.uk/ Twitter: @Adam_Xentum Paul Barnes Paul Barnes - Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. Website: www.myaccountancyplace.co.uk Twitter: @myaccountancypl Presenter Bio A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors. Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr. Website: http://www.andyjohnson.tv/ Twitter: @AndyPJo1 Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people. Next Episode You guessed it, we will return to Prolific North Live 2018. But next time it’s a debate about pitching and sales. Here’s our pitch to you: Tune in next time for another great debate! Hope we’ve sold you on that one.
http://bulletproofagencynetwork.com @BulletproAgency Bulletproof Agency proudly presents this podcast We're back with our second installment of the Bulletproof Agency Network podcast at Prolific North Live 2018. This time it’s Paul Barnes (My Accountancy Place) in the host’s seat. With him to discuss the growth process in agencies is Jonathan McNamara (Retrofuzz) and Julia Mitchell (Toast PR). Topics covered in this episode: The key stages in growing an agency. How to find your own way and get the right clients for you. Finding your why, and then using it to guide your growth. Identifying your niche and sticking to it. Why do you do it? What do you want to get out of all the work you put into growing your business? The all important hiring process, from your first employee to a teeming office. Julia talks about how she defines her processes, and why she now has an employee handbook. How to ride the line between micromanaging and being too hands off. How not to say yes everything, and choose the work that’s right for you. Guest BIOs Paul Barnes Paul Barnes - Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. Website: www.myaccountancyplace.co.uk Twitter: @myaccountancypl Jonathan ‘J’ McNamara Jonathan ‘J’ McNamara – J McNamara is CEO and Founder of RetroFuzz, a digital agency creating user experiences that connect brands with consumers. Increasing engagement, improving conversion, inspiring growth. Website: https://retrofuzz.com/ Twitter: @MrJMcNamara Julia Mitchell Ex-Warwick Business School alumni, Julia established Toast PR aged 27 (thirteen years ago in Nottingham) following a successful career in marketing and PR with Boots The Chemist. Julia was listed in the Top UK PRs under 29 by PR Week magazine. Toast PR has since gone on to establish a presence in Manchester, Leeds and London, winning awards and working with both consumer and B2B clients nationwide including household names such as Vision Express, Iceland and Paul Smith. Website: http://toastpr.co.uk/ Twitter: @JuliaToastPR Presenter Bio A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors. Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr. Website: http://www.andyjohnson.tv/ Twitter: @AndyPJo1 Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people. Next Episode In the next episode we return to Prolific North Live 2018 to discuss getting ready for sales and investment. Get the cheque book out and tune in!
http://bulletproofagencynetwork.com @BulletproAgency Bulletproof Agency proudly presents this podcast In this episode we join Bulletproof Founder Paul Barnes (My Accountancy Place) at #BeeAuthentic for his presentation on transparent pricing, in front of a live audience. Paul discusses the importance of openness in pricing, how to go about getting that all-important proposal to a potential client. Topics covered in this episode: How to communicate with clients, and how not to pester them whilst doing so. Invoicing. Is there a set billing time? Can you make up your own? The importance of professionally diagnosing your client, and what that entails. Planning a proposal with your client, and how that works in practice. Should you bill for time, or bill for outcomes? Price increases can be a great way to increase profits, Paul discusses how to talk to clients about it. Guest Bio Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. Website: www.myaccountancyplace.co.uk Twitter: @myaccountancypl Next Episode In the next episode we will be back at #BeeAuthentic to hear from Shelly Rubinstein from Impact Consulting Psychologists, as she explores the impact of authentic leadership on businesses.
The Forever Manchester Update podcast contains all the latest features, news and information from the world of Forever Manchester. This episode includes a chat with James Torry, the man behind the ‘This is the Place’ Book. We have the results of Captain Manchester’s Magical Tombola October Draw. Paul Barnes from My Accountancy Place gets Pie Faced for Caketober and we have news of more exciting entertainment for Forever Manchester’s next Birthday Party. We get fashionably fashionable with Forever Manchester Ambassador JSky and feature the trio of comedians who recently took the stage at Forever Manchester’s ‘Forever Funny’ comedy fundraiser! Plus, as always, we’ll be plugging a host of fundraising, volunteering and networking opportunities for you to get involved in. The Forever Manchester Update Podcast is presented by Terry Snowden & Jen Edmundson
www.bulletproofagencynetwork.com @BulletproAgency Bulletproof Agency proudly presents this podcast In this episode Steve Kuncewicz is joined by Paul Barnes (My Accountancy Place), Jonathan McNamara (RetroFuzz), Jo Leah (Little Big Agency), and Roy Wilding (PushON) in front of a live studio audience at Prolific North Live to discuss the challenges of being a company director, and lessons learned from their time in charge. Topics covered in this episode: The myriad of challenges that come with being a director. Their first interactions with the legal side of running a company. Experiences with non-executive directors, when and why they come in useful, and how they fit into our panelist’s companies. The value of getting agreements between shareholders in writing, and managing differences in opinions. Failing well – the lessons learned from mistakes made when starting out as fresh-faced directors. Culture - what it means in a business, and how it can be developed and disseminated. Promoting diversity, and the difficulties in engineering a diverse workplace. Giving back through charity projects. Who to go to when it all goes really pear shaped. Guest BIOs Paul Barnes Paul Barnes - Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. Website: www.myaccountancyplace.co.uk Twitter: @myaccountancypl Jonathan ‘J’ McNamara Jonathan ‘J’ McNamara – J McNamara is CEO and Founder of RetroFuzz, a digital agency creating user experiences that connect brands with consumers. Increasing engagement, improving conversion, inspiring growth. Website: https://retrofuzz.com/ Twitter: @MrJMcNamara Jo Leah Jo Leah - Jo is a communications specialist who has led awesome, award winning teams at Weber Shandwick for over two decades . Famous for pulling in Aldi Supermarkets and then helping grow the account for Weber in the USA and Australia. Previous founder and owner of LawsonLeah Communications which grew with no outside investment, to win accounts like Domino’s Pizza and was sold to Weber in ‘97 Ranked as one of the UK’s top 100 Most Influential PR people, Jo was previously MD of Paragon Communications and did a stint as journalist for the Guardian Media Group in the days of note pads not iPads. She has an unwavering work ethic, is a straight talker, clear thinker and someone who lives her business life with integrity, guts and heart. Website: https://about.me/joleah Twitter: @joLeah1 Roy Wilding Roy Wilding - Roy Wilding is Creative Director at PushON, one of Manchester’s leading full service eCommerce Agencies. Having been one of its founding Directors in 2005, PushON has drawn national recognition as a result of its commitment to integrity and clear results for its impressive client roster (including Nottingham Forest, Ryman and LiverpoolOne) and its commitment to the sector through engaging with local Universities and the wider sector, helping to launch SAScon, one of the UK’s most highly-regarded Search, Analytics and Social Media conferences. Website: http://www.pushon.co.uk/ Twitter: @RoyWilding Presenter BIO A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors. Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr. Find out more about Andy’s media consultancy: www.andyjohnson.tv Thank you for attending and hope you enjoyed the show. Please subscribe to our podcast for more industry discussions with more fantastic guests. Next Episode The next episode will be from Prolific North Live, with guests Stuart Brown and Erica Ingham who will be discussing what a buyer looks for in an agency. Want to get inside the head of your next potential client? Listen in!
http://bulletproofagencynetwork.com/ Twitter: @BulletproAgency Overview Bulletproof Agency Network proudly presents our inaugural podcast. This episode delves inside the Bulletproof Agency Network, helping you get an understanding of with who its for, what we aim to achieve and why. Our guests for this session are the three founding members: Steve Kuncewicz, Partner at legal firm Slater & Gordon Paul Barnes, MD at My Accountancy Place Michael Henderson, Founder of commercial insurance broker, Risk Box Your Host A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors. Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr. Find out more about Andy’s media consultancy: www.andyjohnson.tv Content Covered The topics we have tackled within this episode include: (1) Overview of the three founders, their businesses and why they are positioned to help the creative industries (2) What exactly is the Bulletproof Agency Network and what will it offer those who engage with it? (3) How did the Bulletproof Agency Network come to be? (4) What passions drive the venture and what are they looking to achieve? (5) Why Podcasts? (6) What would constitute success? Episode Guests Steve Kuncewicz is a principal lawyer in the business advisory team at Slater and Gordon Lawyers in Manchester. He specialises in intellectual property, media and social media law with a particular emphasis on the creative, digital and technology sector. Steve is listed as a "recommended lawyer" in tier 2 of the Legal 500s 2014, 2015, and 2016 North West Technology, Media & Telecoms section. He is a regular spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve's first book, "Legal Issues of Web 2.0 and Social Media", was published in June 2011 and his second book "Legal Issues of Corporate Communication in the Online World" was published in June 2012. As well as being a member of the Law Society's Technology & Law Reference Group, Steve also sits on the boards of various membership bodies, including as Co-Chair Of Creative ProManchester and the MPA. He was also a Trustee of NOISE Festival and is an Ambassador for Forever Manchester. For more information on Slater and Gordon: www.slatergordon.co.uk/ Paul Barnes is MD and founder of My Accountancy Place, the UK's leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency. For more information on My Accountancy Place: https://myaccountancyplace.co.uk/ Michael Henderson is the founder of Risk Box, an independently owned insurance specialist, dedicated to helping and protecting people and businesses working within the creative sectors. For more information on Risk Box: http://www.riskboxuk.com/ Thanks We would like to give our thanks to Audio Always (www.audioalways.com) where we've recorded this episode, and Art of Podcast (www.artofpodcast.com) for production and editing. If this is your first time listening, which for most people it will be, being episode zero, then thanks for listening. Bulletproof is produced every month for your enjoyment and we would love you to subscribe, recommend us to your friends and rate us on iTunes. We hope you will join us again for engaging tales from interesting agency folk, and useful insights into the wonderful creative world of the North of England Next Episode In the next episode, the first proper one of the Bulletproof Agency Network, we will be talking to serial entrepreneur Al Mackin. From his years establishing leading Manchester agency, The E Word, to launching dual tech start-ups, Formisimo and Nudgr