Podcast appearances and mentions of nicolas heller

Nicolas Heller, better known as New York Nico, calls himself the “unofficial talent scout of New York City” with over 1.5 million fans tuning into his Instagram for colorful profiles of a city in flux. He recently published the book New York Nico's Guide to NYC which is a true insider's guide to beloved community businesses across the five boroughs, from 200-year-old bars to new-school pizza spots. Nico says it's not really a guidebook, but a documentation of a city in transition. It's great having him into the studio to discuss some of his favorite places. All of us at TASTE are thinking about our friends in Southern California. If you would like to support wildfire relief efforts, some great places to start are the Displaced Black Families of Altadena GoFund Me Directory and the Los Angeles Food Bank.Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicolas Heller—Commercial Director, Documentarian, and “Unofficial Talent Scout of New York” known as @newyorknico—joins to talk about his new book, a raw and authentic city guide of Nico's can't-miss eateries, shops, bookstores, and so much more. 

I recently sat down with New York Nico, also known as Nicolas Heller, who's become a cultural icon for capturing the soul of New York City. His new book, New York Nico's Guide to NYC, goes beyond the typical tourist spots. It's a heartfelt dedication to the people and small businesses that bring New York to life.   Read the Feature Story: https://www.newyorksaid.com/new-york-nicos-guide-to-nyc-hidden-gems-for-locals-must-sees-for-visitor  

Our guest this week is Nicolas Heller, otherwise known as New York Nico. NY Nico shines a spotlight on the extraordinary lives of everyday New Yorkers, proving that any true New Yorker can be the next new talent. Born and raised in NYC, he was affectionately called the “mayor of 16th Street” as a kid for befriending nearly everyone in the neighborhood. NY Nico's video from last year's TCS New York City Marathon finish line was a moving tribute to more than 50,000 runners. Now, as NYRR seeks to tell more marathon stories, we will be partnering with him to document runners' journeys to the start and their emotional moments crossing the finish line. Tune in to learn more about this project and how you can share your story.LINKS:@newyorknicoNew York Nico's Guide to NYCFOLLOW NYRR: Instagram | Facebook | X | TikTokSUPPORT: Support the Set the Pace podcast! If you enjoy the show, please subscribe and leave a rating and review on Apple Podcasts or Spotify.DISCLAIMERSee omnystudio.com/listener for privacy information.

One of the most influential art directors, design thinkers, and cultural critics of our time, Steven Heller, and his son Nicholas Heller, an acclaimed commercial director and documentarian, better known to his social media followers as New York Nico, join live at the AIGA Conference to talk about their remarkable careers and shared love for New York City.

The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. Last remodeled in 1948, the diner is the definition of old-fashioned. But that hasn't stopped it from getting a wave of new fans. In August 2022, this old-school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers known as New York Nico, popped in for a traditional Coke float – Coke syrup, soda water and ice cream. Naturally, he made a video. It went viral, garnering 4.8 million likes. “The next day (after the video was posted), the lines started forming at 8 in the morning,” John Philis, the diner's third-generation owner, recalls with amazement. “And it was like, huh!” When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. Owners have to adapt on the fly, revamping operations to quickly serve a crush of people. But savvy business owners who are able to adapt can parlay newfound fame into lasting changes that boost their business for years. But going viral doesn't lead to expansion for everyone. Some are just happy to enjoy the boost in their existing establishment. One person who knows about going viral is Dominique Ansel. In 2013, before most people knew the term “going viral,” the French pastry chef created the “Cronut,” a cross between a croissant and a donut, at his newly opened New York bakery. The Cronut created a craze the old-fashioned way, through newspaper and TV news reports. Ansel remembers the frantic early days when the bakery had to hire security to control the line. “It was very overwhelming. I have to say, it's not a feeling of like joy and happiness, the feeling of stress and pressure,” Ansel recalled. “When we first launched the Cronut, we only had like four employees in the bakery, two in the kitchen and two barista. That's it. So we were a very lean team,” he remembered. “It changed everything because we had to like, produce more. We had to hire more people.” This article was provided by The Associated Press.

Instead of looking back to the history of New York City in this episode, we are looking forwardto the future -- to the new generation of creators who are celebrating New York and telling its story through mediums that are not podcasts or books.Today we are celebrating the historians, journalists and photographers who bring New York City to life on social media platforms like Instagram. There are a million different ways to tell a good story and the guests on today's show are doing it with photography and short films, exposing new audiences to the best of New York City – its landmarks, its people, even its diners.Featuring interviews with three of our favorite people:Nicolas Heller, aka New York Nico, the "unofficial talent scout of New York City," the filmmaker and photographer who manages to capture the magic of the city's most interesting and colorful charactersRiley Arthur, aka Diners of NYC, who explores the world of New York City diners, great and small, in hopes to bring awareness to many struggling local businessesTommy Silk, aka Landmarks of NY, who shares illuminating photos and videos featuring the city's most interesting and sometimes overlooked architectural gemsFeaturing stories of the Neptune Diner, the Green Lady, the Little Red Lighthouse, Junior's Cheesecake, Tiger Hood and City Island.And follow the Bowery Boys on Instagram and on TikTok and on Threads (@boweryboysnyc)

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account. In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: NY Nico Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Kareem Rahma is a three time Webby nominated comedian, writer, producer, and actor. Kareem wrote and stared in the new short film ‘Out of Order' directed by Nicolas Heller also known as New York Nico debut at Tribeca Festival. He hosts Live Laugh Love Live at Kelloggs Diner where I first met Kareem but he produces comedy shows all over the city. Kareem has a podcast company called Some Friends which is a media company that tells colorful stories. Be on the lookout for the new Wear Many Hats wheatpaste posters all around New York City along with the ‘ Out of Order' posters as well designed by Tom Sanford. Former Class Clown, cat daddy. Please welcome Kareem Rahma to Wear Many Hats. instagram.com/kareem instagram.com/wearmanyhatswmh instagram.com/rashadrastam rashadrastam.com wearmanyhats.com dahsar.com

Nico is on ig @newyorknico The unofficial talent scout of New York City @hellerfilms @notnotnewyorknico linktr.ee/Newyorknico RUNDOWN: 01:52 - How'd you find your niche in NYC? 07:02 – Definition of a New Yorker 08:33 – Do you like IKEA meatballs? 09:07 – Favorite and least favorite borough 10:24 – Three most influential people 15:21 – Does NYC smell like urine? 16:51 – What motivates Nico? 19:18 – Another NYC single series? 22:03 – Who's story are you most moved by? 24:39 – What makes you passionate about NYC? 26:36 – What would you change about NYC? 28:14 – Blue Nico hats release 28:36 – Go-to song? 29:59 – Tips & tricks for handling anxiety 32:31 – Favorite Jewish holiday? 33:13 – Does Nico smoke Zaza? 33:37 – Nico Jr and Glizzies 34:10 – Any dating app matches? 34:26 – Favorite New York bar 35:38 – Topps project 37:11 – Baby carrots? 38:17 – Who's story made the most impact? 38:30 – Time machine 40:06 – Which company do you want to work for? 41:02 – Which NYC time period do you find special? 42:03 – How did Nico and Jerm become friends? 44:16 – NYC weather in September 47:09 – Knicks or Nets? 48:48 – Favorite hobbies 50:01 – Taking the leap to live in NYC 50:33 – If you can live anywhere in the world outside of NYC, where would it be? 51:21 – Bagel order 52:32 – How to Make it in America 54:20 – Regrets on making someone famous 54:57 – First videos to look back and appreciate 55:28 – Most gentrified experience 55:59 – Booking for a summer festival 58:24 – Would you consider interviewing NY mayoral candidates? 59:20 – Fav NYC accent challenge contestant 59:56 – End goal Recorded at Shishkin Productions in Brooklyn, NY. Theme music by Ghost Beatz

Last Monday was Cyber Monday, when big companies slash their prices in the hopes of luring early holiday shoppers with great deals. This Monday, we're teaming up with Instagram personality Nicolas Heller, also known as New York Nico, to highlight the small, local, and independent businesses around New York City, many of which have seen business slow this year due to the pandemic.

On this episode of ‘Vibe Check,’ host Jian DeLeon speaks with two guests who live and breathe New York City. Nicolas Heller, known as New York Nico, produces work that can best be described as that which belongs to a cultural anthropologist in the country’s largest city. His recent New York Accent Challenge scouted for contenders of the city’s best accent, attracting anyone and everyone who uses the internet. Now, Nico has partnered up with Jaeki Cho, creative director of streetwear and sneaker boutique Alumni of NY, to introduce the Best NY Shirt Contest. The deadline for submissions is April 29, after which the top three designs will be made into T-shirts and sold for charity. The Accent Challenge exceeded Nico’s expectations, with Jaeki himself participating and making it to the top 16. Jian speaks on the elements that constitute a distinctive New York state of mind both on and offline as exemplified by Nico’s and Jaeki’s work. As individuals who lived through 9/11, the duo acknowledges an unparalleled sense of community that surfaces in times of strife. (3:02).

On this episode of ‘Vibe Check,’ host Jian DeLeon speaks with two guests who live and breathe New York City. Nicolas Heller, known as New York Nico, produces work that can best be described as that which belongs to a cultural anthropologist in the country’s largest city. His recent New York Accent Challenge scouted for contenders of the city’s best accent, attracting anyone and everyone who uses the internet. Now, Nico has partnered up with Jaeki Cho, creative director of streetwear and sneaker boutique Alumni of NY, to introduce the Best NY Shirt Contest. The deadline for submissions is April 29, after which the top three designs will be made into T-shirts and sold for charity. The Accent Challenge exceeded Nico’s expectations, with Jaeki himself participating and making it to the top 16. Jian speaks on the elements that constitute a distinctive New York state of mind both on and offline as exemplified by Nico’s and Jaeki’s work. As individuals who lived through 9/11, the duo acknowledges an unparalleled sense of community that surfaces in times of strife. (3:02). Learn more about your ad choices. Visit megaphone.fm/adchoices

NewYorkNico’s #newyorkaccent challenge went viral on Instagram providing much needed comic relief for beleaguered New Yorkers living in the Covid virus epicenter. In love with New York street “characters” like Larry the Birdman, Tiger Hood, Vinny Peanuts, Mo the Butcher, Charlie Da Wolf and others, he’s become one himself. We “tawk” to Nicolas Heller about how he arrived at his persona, his favorite New York movies, and why he thinks New York City will endure and thrive post-Corona. See acast.com/privacy for privacy and opt-out information.

On this week's episode of The Dropcast, hosts Noah Thomas and Jian DeLeon welcome the new decade with Nicolas Heller, better known as NYC anthropologist New York Nico, and illustrator Naomi Otsu. Though they've both accomplished impressive creative careers in their own respective ways, they're also low-key relationship goals in the fact that they've gotten the chance to work on some really cool projects together, whether it's campaigns around Opening Ceremony's gigantic tote bags, or one of the most deadass memes of the decade: a Baby Yoda that only a New Yorker could love. Listen to how the meme came together at (16:58). Relevant Links: This Genius Agency Just Spent $10,000 on Blank Ad Space to Give Our Brains a Break Take a Look at Ninja’s First adidas Sneaker, Dropping This Month The North Face x DSM Just Upgraded Your Outdoor Flex With Matching Tent & Fit We’re Not Sold on Manchester United’s Crazy Chinese New Year Kit Pharrell Williams Finally Puts His Spin on an adidas 4D Sneaker How Margiela’s Tabi Boot Became a Status Symbol for Fashion’s Elite Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of The Dropcast, hosts Noah Thomas and Jian DeLeon welcome the new decade with Nicolas Heller, better known as NYC anthropologist New York Nico, and illustrator Naomi Otsu. Though they've both accomplished impressive creative careers in their own respective ways, they're also low-key relationship goals in the fact that they've gotten the chance to work on some really cool projects together, whether it's campaigns around Opening Ceremony's gigantic tote bags, or one of the most deadass memes of the decade: a Baby Yoda that only a New Yorker could love. Listen to how the meme came together at (16:58). Relevant Links: This Genius Agency Just Spent $10,000 on Blank Ad Space to Give Our Brains a Break Take a Look at Ninja’s First adidas Sneaker, Dropping This Month The North Face x DSM Just Upgraded Your Outdoor Flex With Matching Tent & Fit We’re Not Sold on Manchester United’s Crazy Chinese New Year Kit Pharrell Williams Finally Puts His Spin on an adidas 4D Sneaker How Margiela’s Tabi Boot Became a Status Symbol for Fashion’s Elite Learn more about your ad choices. Visit megaphone.fm/adchoices

The Buster Show feat. Nicolas Heller by Buster Scher

Heavvy flourishes with New York based director, Nicolas Heller or as some of you may know him as @NewYorkNico on Instagram.

In this episode of the Podcast, I visited New York City and had a chance to speak with filmmaker Nicolas Heller. On his Instagram page @NewYorkNico, he refers to himself as the unofficial talent scout of NYC, where he documents the fascinating characters around the city in a raw and personal way. Nicolas has also built up a catalogue of well polished commercial and client work under his company Heller Films. In our conversation we speak about his start in filmmaking, finding inspiration in New York City, and overall intention with his work. Enjoy! Connect with Nicolas: http://instagram.com/NewYorkNico www.facebook.com/newyorksgottalent www.hellerfilms.com TIMESTAMPS: 0:00: Intro 1:53 NYC Roots & Getting into filmmaking 4:50 Shooting Music Videos 7:37 moving to LA & Back 8:45 Inspiration strikes at Union Sq. 13:30 Starting @NewYorkNico Instagram page 17:00 Finding Momentum & Catching Attention of Celebrities 20:43 Meeting Charlie Da Wolf 23:30 New York's Got Talent Facebook Watch Show 25:22 Matthew Silver 29:00 Hosting a Talent Show with Jeff Garlin 35:20 Dealing with Criticisms & Misunderstandings 44:38 Commercial work vs Cell Phone Vids 51:00 Street Videography Technique 52:08 Positive Intentions 58:00 Future Projects Listen to this podcast everywhere: http://justinodisho.com/podcast

Tyson and Nicolas Heller - aka New York Nico, the unofficial talent scout of NYC - explore the colorful confidence of such folks like Silver Matthew, Too Much Swag, T-Rex and more.  Nico has gone from young A.D.D. addled memory magician, rattling off full cast members of movies at will, to highly sought after commercial + music video director and street documentarian. *

The music video podcast boys are back after a brief hiatus, and they are joined by music video director emeritus Nicolas Heller to talk about Kanye West’s finances, whether Fleur & Manu is really Doug and Nicolas, what “THat Part” means, and much more.