Podcasts about profinder

  • 10PODCASTS
  • 13EPISODES
  • 30mAVG DURATION
  • ?INFREQUENT EPISODES
  • Nov 3, 2021LATEST

POPULARITY

20172018201920202021202220232024

Related Topics:

marketing

Best podcasts about profinder

Latest podcast episodes about profinder

BrumPod
LinkedIn Rolls Out Freelance Services Marketplace

BrumPod

Play Episode Listen Later Nov 3, 2021 29:59


In this episode, we discuss LinkedIn's latest offering - an in-built freelance services marketplace - an additional function within your LinkedIn profile for adding ‘open to work' banners to your profile picture, as well as the option to add various keywords about your service offering, so people can find you more readily when they need your skills. It supersedes the ‘ProFinder' offering they'd trialled a while back and, after a beta trial in the USA earlier this year, this service is now fully available to every LinkedIn user. And most importantly - it's free. That's not to say that sometime down the line there may be chargeable elements, but we'll have to wait and see on that score. For now, you can enable your profile to be searchable for a variety of keyword service offerings, so when people are searching the marketplace, your profile should then, theoretically at least, have more prominence for people to contact you directly about. LinkedIn are wanting to offer a service that's akin to the likes of UpWork, Fiverr, PeoplePerHour etc to add more value to the LinkedIn experience. However, unlike the competition which will often just be a ‘jobs board' from people wanting services which then invites freelancers to pitch/propose their wares, which can often lead to a race to the bottom when it comes to pricing; they're doing things differently. The onus is on the person seeking work to be done to contact the relevant (to them) person to go about offering specs and negotiate pricing client-provider. We hope that this will be a positive step forward for LinkedIn, adding more features and relevance to an ever-expanding user base of freelancers and small businesses, edging away from their historical perception of being a job-seeker/recruitment oriented website like it was in its inception, with it being a glorified CV hosting jobs board. This should mean good news to the small business and freelance community of the UK, and indeed, worldwide. It's free (for the moment at least!) so well worth you checking out. Find the relevant buttons in your usual ‘edit profile' section on LinkedIn. Reference: https://techcrunch.com/2021/10/27/linkedin-rolls-out-its-freelance-services-marketplace-globally-after-picking-up-2m-users-in-smaller-us-beta/ https://www.linkedin.com/services Brought to you by Brummies Networking, the home of free, stripped-back business networking. https://brummies-networking.co.uk Brummies Networking on Twitter: @brummiesnet BrumPod on Twitter - @brumpod Produced by Audio Shed - https://audioshedpodcaststudio.co.uk Twitter: @audioshedstudio Music by Birocratic - birocratic.com Twitter: @birocratic BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth. BrumPod Hosts: Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk Jason Jones (Self Storage) - https://www.accessstorage.com

Le Super Daily
Youpi, c'est lundi ! Linkedin Marketplace, Twitter en audio, Lives Insta multi participants, Twitter 25x25, Le fisc sur les réseaux et Le syndicat des créateurs

Le Super Daily

Play Episode Listen Later Feb 22, 2021 16:02


Linkedin Marketplace pour les freelanceLinkedIn développe une nouvelle plateforme pour faciliter de nouvelles opportunités de marché freelance.Cette plateforme indépendante appelle « marketplace » permettra aux entreprises de trouver, de se connecter et de payer des pigistes présents sur la plate-forme.On connaissait déjà le concept de mise en relation entreprises / Freelance, avec des sites comme malt, codeur.com, free-lance ou encore kicklocks et bien cette fois c’est un géant de l’emploi qui s’y colle.Le projet comprendrait également le développement d’un portefeuille numérique, ce qui faciliterait les paiements sur la plate-forme. Cela aiderait également LinkedIn pour inciter les créateurs de contenu à continuer à publier sur la plate-forme.LinkedIn dispose déjà d’un outil de connexion freelance/entreprises indépendant «ProFinder», qui permet de rechercher des free-lances pertinents par sujet et de se connecter avec eux pour des projets. Avec marketplace, tout sera au même endroit, de la sélection à la paye.De plus, lier les deux pourrait permettre également de partager directement l’offre d’un Freelance, ou la réussite d’un projet commun, ou même de mettre des avis sur son travail.sourceTwitter lance une fonctionnalité de messages vocaux dans les DMLa fonctionnalité permet aux utilisateurs d'enregistrer un audio qui peut ensuite être envoyé sous forme de message.La fonction ressemble beaucoup au tweets audio apparus il y a quelques semaines et dont on entend déjà plus parlé…Les DM Audio offre par contre un vrai intérêt en matière d’accessibilité et notamment aux déficients visuels.Twitter souligne aussi que ces DM audio sont un autre moyen proposé pour aider à réduire les barrières linguistiques dans les régions multilingues, car il peut parfois être plus facile de parler une langue que de l'écrire.Avec un angle plus marque, on peut aussi imaginer des usages malins, avec par exemple l’enregistrement de petites séquences audio amusantes ou informatives pouvant être utilisées pour répondre aux requêtes courantes des clients.Twitter entreprise qui se veut plus inclusiveLe Pacte 25x25Le 18 février, Twitter a fait une déclaration dans laquelle l’entreprise s’engage à ce qu’au moins un quart de ses cadres soient issus des minorités sous-représentées d’ici 2025. Un engagement baptisé « pacte 25X25 » auquel plusieurs entreprises ont décidé d’adhérer dans le but de devenir des entreprises multiculturelles et inclusives.Selon Dalana Brand, responsable de la diversité chez Twitter : « ce pacte permet de dévoiler au grand jour notre vision audacieuse d’une représentation multiculturelle de nos équipes. Nous nous engageons à accélérer le développement des programmes d’inclusion ».En 2025 donc, dans ces entreprises signataires, 25% des cadres seront issus des minorités sous-représentées et 50% des effectifs totaux seront des femmes.C’est le Silicon Valley Leadership Group qui est à l’initiative. L’objectif affiché est très clair : inciter les entreprises à accroître la diversité au sein de leurs équipes dans la région de San Francisco et plus globalement dans l’ensemble des États-Unis.Une réaction a une enquête Amnesty internationalCela fait plusieurs années que Twitter est pointé du doigt par Amnesty International de ne pas protéger les femmes des abus en ligne.Menaces de mort ou de viol, propos sexistes, racistes, transphobes ou homophobes…Une enquête de 77 pages publiée en 2018 pointait du doigt les faiblesses du réseau social à prévenir les contenus hostiles envers les femmes.LA roue tourne !sourceInstagram devrait lancer ses Lives multi participants courant du mois de Mars !Alors que l’audio en direct est en plein boom, Instagram continue de son côté à travailler sur ses directs à lui. Au format 9:16ème et en vidéo.Adam Mosseri, le chef d’Instagram, vient d’annoncer l’arrivée de vidéos IG Live à plusieurs participants dans les prochaines semaines.Les screen captures qui circulent montrent un écran de live Instagram partagé en 4 fenêtres ce qui laisse à penser que nous erons en mesure d’inviter 3 co-hosts.Instagram travaille sur cette fonctionnalité depuis près d’un an et des tests ont commencé en Inde dés décembre.Le fisc sur les reseauxLe 13 Février, Le gouvernement a fait publier au journal officiel un décret autorisant le lancement d'une expérimentation visant à surveiller automatiquement certains sites web, afin de repérer d'éventuels fraudeurs. C’est l’application de cette fameuse loi finance 2020 dont on parlait d’ans l’épisode 265 du super daily avec Adjan.Le 13 Février, le Parlement a validé un dispositif expérimental issu de cette loi finance 2020, pour lutter contre la fraude, qui ouvre la voie à la surveillance de certains sites web. Ce décret n’autorise pas toute la loi finance 2020, il s’agit d’un dispositif expérimental et provisoire, puisqu’il est annoncé que ce test est prévu pour trois ans dans un périmètre est relativement restreint.L’expérimentation vise spécifiquement les opérateurs de plateforme numériques de mise en relation, et leurs utilisateurs.On retrouve donc les sites de petites annonces comme Le Bon Coin, Airbnb, BlaBlaCar ou bien la marketplace de Facebook.À noter que seuls les contenus «  librement accessibles sur les sites internet des opérateurs de plateforme en ligne [et] manifestement rendus publics par leurs utilisateurs » sont pris pour cible, non ceux qui sont privés. Et ce sont des algorithmes et des bots qui vont s’y collerOn lit dans le décret, que les outils s’appuieront sur des « indicateurs qui ne sont pas des données à caractère personnel, tels que des mots-clés, des ratios ou encore des indications de dates et de lieux, caractérisant les manquements et infractions recherchés ». Le décret évoque aussi des « modélisations de détection des activités frauduleuses », selon l’analyse et la corrélation de différentes informations.sourceAux Etats Unis les TikTokeurs, Instagrameurs et Twitcheurs ont désormais la possibilité de se syndiquer !Qui a dit que ce n’était pas un vrai métier ?« Créateur de contenu » c’est le métier numéro un en haut de la liste de souhait des GenZ et pourtant jusqu’à aujourd’hui c’est clairement le Far West. Quels sont vos droits, vos devoirs, qui vous protège en cas d’abus…Aux États-Unis, c’est la fin de la récrée. Tiktokeurs, Instagrammeurs et Twitcheurs peuvent désormais adhérer au syndicat SAG-AFTRA.Le syndicat SAG-AFTRA c’est en fait le sybdicat des artistes aux Etats-Unis. Il compte déjà 160k membres.Le syndicat vient d’autoriser tous les créateurs de contenus en ligne à y adhérer – moyennant des frais d’inscription de 3 000$, ainsi qu’une cotisation annuelle et 1,5% de leurs revenus.L’adhésion permettra aux créateurs de contenu d’avoir accès à une couverture maladie ainsi que d’autres prestations sociales.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

The 5 Minute LinkedIn Marketer: Karen Hollenbach
S1 #4 How to Add Business Services to Your LinkedIn Profile

The 5 Minute LinkedIn Marketer: Karen Hollenbach

Play Episode Listen Later Sep 14, 2020 5:04


In this episode I ask you to check if you have the Providing Services feature option on your LinkedIn Profile. You can check out how this feature looks on my LinkedIn profile. At the time of recording this episode, LinkedIn reported that not all members have access to the option to list the services they provide from their LinkedIn Profile. LinkedIn also specifies that this feature is separate to LinkedIn's Profinder, that you will find in the U.S. It is also separate to the Open to Work feature. On some profiles I have seen people use both the Providing Services and Open to Work feature. Premium subscribers who have enabled the Open Profile setting can be messaged for free when members want to inquire about business details, which is one of the benefits I mention in this episode. If you have this feature, here's some tips from LinkedIn on how to enable and manage it. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights

Get Influx
Unemployed or Freelancer?

Get Influx

Play Episode Listen Later May 16, 2020 11:28


Doing some research this week for our Disrupted Group about finding freelancers on LinkedIn got me thinking about all the people that find themselves out of work and scared. This is my take on what I would do if I found myself in that situation. I honestly think it is available for most people. I hope it helps a few. Enjoy and don't forget to register for our free virtual summit coming up in June at https://getinflux.com/disrupted See you next week!

Deliberate Freelancer
#20: How to Use LinkedIn Better to Find Clients, with Phaedra Brotherton

Deliberate Freelancer

Play Episode Listen Later Jul 25, 2019 35:12


Today’s guest is Phaedra Brotherton, a career branding and job search coach in the Washington, D.C., area. She helps mid-career and executive professionals who work at nonprofits transition into more satisfying jobs or new careers. She offers career coaching, resume writing, LinkedIn profile writing, and job search coaching services. Phaedra is certified as both a career coach and a professional resume writer. In this episode Phaedra shares tactical tips on how we, as freelance business owners, can optimize our LinkedIn profiles, find potential clients, and learn how to better network on LinkedIn. Learn how going to a conference led Phaedra down a new career path. Phaedra shares why it’s important for freelancers and solopreneurs to be active on LinkedIn. For one thing, potential clients find us often through a Google search, and your LinkedIn profile is often one of the top search results. You need to start by optimizing your LinkedIn profile. This means being clear on what services you provide and who your clients are. There are four main areas in your profile to focus on: your headline, photo, summary or what is now called “About,” and your experience section. Phaedra recommends that we aim to have at least 500 connections on LinkedIn! She explains why these connections are critical. You need to proactively seek recommendations from people to gain “social proof.” Use LinkedIn as a portfolio—and keep it updated!—to show your best samples that highlight the work appropriate for your ideal clients. Phaedra explains how to use the LinkedIn search function most effectively. Consider joining LinkedIn groups primarily to connect with more people. There are two main ways to post on LinkedIn: an update or actually writing an article or blog post in LinkedIn. When you post an update, think about what comment, information or link you can share that best shows your expertise to your potential clients. Consider posting 3–5 times a week and maybe writing a blog post every other week or once a month. Being consistent is important to stay top of mind to potential clients. LinkedIn job boards sometimes have freelance opportunities. You can set up alerts. Connect with your alma mater and university alumni to gain more connections. Look into LinkedIn’s ProFinder service for freelancers. It’s not for everyone, but you might find it beneficial. Biz Bite: Phaedra recommends two apps: Feedly (a news aggregator) to find appropriate content to post on LinkedIn and other social media platforms. Pocket to collect and manage that content. Resources: Phaedra Brotherton on LinkedIn Resumes & Career Strategies website phaedra@resumesandcareerstrategies.com LinkedIn ProFinder for Freelancers: Will It Help You Find Clients?

Get Clients Now
Celebrity Social Media Expert Pat Roque from RockOnSuccess Reveals The Counterintuitive LinkedIn Marketing Strategy (Profinder) That’s Creating Instant Millionaires While Going Unnoticed By The Majority Of LinkedIn Users

Get Clients Now

Play Episode Listen Later Jun 3, 2019 39:15


Get Clients Now
LinkedIn Marketing Expert Pat Roque of RockOnSuccess.com Reveals Her Little-Known Secret For Getting 1-2 Dozen Highly Qualified Leads In Your Email Inbox Daily With LinkedIn Profinder (1 of 2)

Get Clients Now

Play Episode Listen Later May 31, 2019 38:19


To Claim Your LINKEDIN PROFINDER CHEAT SHEET (100% FREE!)  --> CLICK HERE

COFOCUS with Arvell Craig
About Linkedin ProFinder and Discovering the 1% that Begins Success

COFOCUS with Arvell Craig

Play Episode Listen Later May 21, 2019 8:14


This episode is how I learned when starting something new, we can't judge or look for success until we give it 100 tries. http://arvellcraig.com

LinkedInformed Podcast. The LinkedIn Show
The 5 Biggest Mistakes Made on LinkedIn

LinkedInformed Podcast. The LinkedIn Show

Play Episode Listen Later Jun 9, 2018 52:23


Welcome to episode 212. A big thanks for all the feedback from last weeks show. Most of you seemed to enjoy Marjorie’s information about ProFinder although I was surprised by a couple of people who felt I shouldn’t have been promoting a service such as ProFinder - the premise being that LinkedIn are creating a market that is free to use (even though it isn’t) and once people are dependent on ProFinder as a source of work, they will start to charge more for it. I massively struggle with that mindset - I can remember people in recruitment saying exactly the same thing about LinkedIn “Don’t support a business threat” was a common view and look at where we are now? You can’t put your head in the sand on things like that, a perceived ‘threat’ can become an opportunity but only if you embrace it. This week I’m looking for your help… I’m thinking of writing a book about my famous ‘rants’ about LinkedIn - I want to focus on the things that people do wrong or the things that go wrong on LinkedIn. Ideally from a humorous perspective. What have you seen happen on LinkedIn that is a good example of a mishap or poor practice? You don’t need to name names, just tell me the story. As a starting point, I though I would cover my 5 biggest mistakes I see on LinkedIn and hope that you can help me add to the list. But first….. Interesting Stuff I Saw This Week Airline sources a plane via a LinkedIn post! Mark Zuckerberg doesn’t consider LinkedIn to be a competitor The Company (Drift) that did that cool video takeover thing on LinkedIn Here’s an example of one of the videos posted by one of the team at Drift New LinkedIn Features New Sales Navigator profiles - a definite improvement The people also views has gone but they do have an extra ‘Recommended leads at:’ section that isn’t shown above   Using Stickers and Text to Stand Out on LinkedIn Video ‘How You Match’ feature speeds up time-to-hire Post of the Week This one obviously resonated with me! Thanks to Gary Stockton for sending this one in. Have you seen a post that you really enjoyed recently on LinkedIn? If so drop me a note on LinkedIn or via mark@linkedinformed.com with a link to the post.   The 5 Biggest Mistakes Made on LinkedIn Poor quality profile. I’m amazed I still find myself saying this one! Bad profile pics, unedited headlines, non existent summaries, no background images….the list goes on and on. When will people realise that this is their professional identity online?! Promiscuous Connecting. Whilst it once made sense to grow very large networks and adopt a LION philosophy, those days are gone….in fact they have been gone for at least 5 years! Oversized networks add little extra value to your visibility, confuse the algorithm and potentially expose your other connections to scammers. Many automation tools facilitate this behaviour and it’s a massive mistake Inactivity. Linkedin are lucky to get 25% of their users to log in more than once a month….and that’s in a good quarter! There really is very little point in LinkedIn if you don’t at least engage in some activity every week. These ultra passive users are missing all sorts of opportunities. Even those that are active often ‘hold back’ on LinkedIn and are too scared or shy to post or comment on others posts, another missed opportunity. Direct selling. Sometimes is just blatant spam but more common than that is the blunt ‘I want something from you’ messages, InMail or posts. It’s like trying to french kiss someone when you first meet them on a first date! Another aspect of this is the ‘McFly’ posts you see all the time ‘Look at me’ ‘Aren't we wonderful’ and ‘look how we can help you (at a cost)’ - it’s all about you! Lazy Networking. Similar to the post of the week as shown above. Extensive use of short canned messages such as ‘congrats’ or only ever liking posts and never being bothered to comment, invitations that are not personalised or personalised with a message that is clearly sent to everyone (automation)  

LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 211, this week’s episode is dedicated entirely to understanding LinkedIn ProFinder. I haven’t used ProFinder as it is currently only available to users in the United States so I found an experienced (and award winning) user who could tell us all about it. Let me introduce Marjorie Kavanagh What is LinkedIn ProFinder? ProFinder is LinkedIn’s own professional service marketplace’ where users can search for freelancers, small business owners or interim executives who can provide expertise in a variety of specialist disciplines. You can access ProFinder by going to the ‘More’ menu on LinkedIn desktop Freelancers can apply to be accepted as a ‘Pro’ in up to 10 of the 140 categories available in proFinder. These are broken down into 17 broad categories. Freelancers can apply to be accepted as a ‘Pro’ in up to 10 of the 140 categories available in proFinder. These are broken down into 17 broad categories. How to become a ‘Pro’ To be a successful applicant your main LinkedIn profile must satisfy five key requirements; A good, professional profile photo Experience and a headline that reflects the categories you are applying for A clear summary that explains what you do Strong recommendations appropriate to your application Have published several articles relevant to your specialism Once accepted, LinkedIn will create your ProFinder profile (you can’t amend this other then by changing your main LinkedIn profile). Here is Marjorie’s profile; You will then start to receive Request for Proposals (RFP). You are under no obligation to respond but you are advised to respond quickly as up to 5 ‘Pro’s will be sent the RFP and not all are sent at the same time. What does it cost? ProFinder is free for those who wish to appoint a Freelancer. As a Pro, you get your first 10 RFP’s for free (not assignments, just proposals) after that you will need to upgrade your LinkedIn account to a Business Premium Account (currently $60/month) The Process As someone looking for services you can simply search for specific categories or go to an individuals page (strangely there is no link in their main LinkedIn profile). If you click on the ‘Get free proposals’ link in Marjorie’s profile it takes me to the same predetermined questions for the category I have selected and that RFP will also be sent to 4 other people (despite starting this process from her profile!) If there are more than 5 suitable pro’s then the algorithm will select what it considers the best ones (presumably taking into account the number of recommendations). As a pro you will receive a notification by email and in your ProFinder Inbox - this is separate from your main LinkedIn inbox and there is no other way of knowing you have an RFP (this is very poor design in my opinion). There is currently not a mobile app for ProFinder. When responding to an RFP you have to provide a cost estimation or hourly rate and indicate whether you are happy to provide a free 15 minute consultation. Following this you have up to 1500 characters to present your credentials - LinkedIn’s advice is that short and concise works best. You can include links which could be a video introduction or an example of your work. LinkedIn do not require that a client indicate that they have appointed you so it is not currently possible for LinkedIn to assess how successful you have been with your RFP’s in addition your recommendations are from your main LinkedIn profile and not specifically related to your ProFinder work. Summary LinkedIn ProFinder offer a fantastic opportunity to wide range of small business owners and freelancers. There is no doubt that it is still a beta product and in just one conversation I can see several obvious improvements that could be made. ProFinder has been in existence for a couple of years now but there is currently no word from LinkedIn as to when it will be expanded beyond the US…if ever. If you are in the US, I strongly recommend you check it out to see if any of the categories fit with your business. It could be a great way to outsource certain specialist projects and if you provide such services, an untapped lead generator!

united states freelancers proto rfp proposals rfp profinder
Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Ep #6: Would you like to get notified when someone in your area interested in your service? That’s what LinkedIn does when you are selected for their special section for professionals.  But before you get noticed by LinkedIn and more important by your potential clients you need to make your profile stand out.  In this episode, Gary Kissel shares how to get more clients with LinkedIn. LinkedIn selected him as a ProFinder in the Marketing Consultant category and recommends him as a highly qualified contact to those who seek help with their business marketing.  As a Realtor, Gary used LinkedIn to find, connect and do deals with investors around the world. And now he helps other professionals to connect with their clients through LinkedIn. He has authored more than 30 articles on LinkedIn.  Time Stamped Show Notes: [00:21] About the episode and Gary Kissel [02:16] Gary shares how LinkedIn helped him to find buyers when he was in real estate business [02:11] What professionals should use LinkedIn [03:19] How to fill your LinkedIn profile [06:10] How to make your profile stand out [06:44] What are the keywords and how to use them [08:10] What to write on your LinkedIn profile if you have two different works: one is your main job and another is your creative business [09:58] What mistakes people make using LinkedIn [10:40] LinkedIn ProFinder is free special service for professionals [11:16] Marina shares her experience with LinkedIn ProFinder [12:57] How to find more clients on LinkedIn [14:05] Change your profile if you change the area of your expertise [15:24] When you have your profile established then work on becoming more visible [17:31] How to be seen by more people [18:51] Why you need to have at least 500 followers [19:42] Do you still need LinkedIn if you don’t live in North America? [21:18] Three steps that will help you to start attracting more clients with LinkedIn [22:50] Where to find Gary [23:40] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show. Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram. Did you get new insights? Please leave a short review on iTunes Get more marketing tips on IntNetworkPlus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva 

The Missing Link
Ask Us Anything (LinkedIn Edition), Part 2

The Missing Link

Play Episode Listen Later Jul 27, 2016 32:19


Jabez LeBret finishes our two-part series where he answers your burning questions about all things LinkedIn. It s another great episode! In this show, you ll learn about company pages, someone who doesn t want to join LinkedIn (gasp!), one more great way to connect, how to get found on Profinder, and more about keywords on LinkedIn. You ll... Listen to episode

ask us anything jabez lebret profinder
LinkedInformed Podcast. The LinkedIn Show
Episode 118. The Microsoft Acquisition

LinkedInformed Podcast. The LinkedIn Show

Play Episode Listen Later Jun 18, 2016 38:20


The Microsoft Acquisition  Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn. As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn. Advantages for Microsoft Entry into the social media space. An area they have neglected to get involved with previously which was beginning to look like a serious weakness. An opportunity to increase sales of Office 365 via extensive integration with LinkedIn’s functionality. Dynamics (Their CRM solution) will benefit the most from this acquisition and potentially allow it to become the market leader (currently Salesforce). Content from LinkedIn publishing allowing greater advertising opportunities. Big data. Rich information about people and their online behaviour. Advantages for LinkedIn $26 billion! Greater resources to enable new products such as Profinder to be launched and rapidly expanded. $26 billion! Use of Microsoft’s massive cloud infrastructure. A way out of their stock-based compensation conundrum. $2.3 billion into Reid Hoffman’s bank account! Advantages for Members I expect the under-resourced help centre to improve significantly Skype integration Integration with Outlook 365 & Dynamics. Better distribution of published posts Disadvantages for Members Less Google optimisation Another secretive ‘closed’ culture Focus on corporates at the expense of SMB’s And …..