Podcast appearances and mentions of Adam Mosseri

Adam Mosseri, head of Instagram, just published an essay that confirms what savvy creators already know and it's a wake-up call for everyone still operating like it's 2018.In this episode, we break down Mosseri's "Authenticity After Abundance" and pull out the actionable insights you actually need. He's not just talking about AI trends.He's essentially admitting Instagram's polished feed is over, DMs are where the real engagement lives, and we're about to enter an era where skepticism is the default.What we cover:- Why imperfection is your new competitive advantage (and how to use it)- The trust crisis coming to social media—and how to prepare your brand now- Instagram's acknowledgment that "who says it" will matter more than "what's being said"- Practical shifts you need to make today: DMs over feed, raw over polished, credibility over production value- How to define your "only you" factor before AI can replicate everything elseIf you're a creator, solopreneur, or managing social for small businesses, this isn't just theory. These are the strategies that will separate thriving accounts from irrelevant ones in 2026.Stop chasing polish. Start building proof.Mosseri's post: https://www.threads.com/@mosseri/post/DS76UiklIDf?xmt=AQF0HYX3Lrlhw4o6QuP8zbbSuMDRZKqP5hoRB9R4nID_5dVronOlHIhCyXg4duvGTNHQwvsu&slof=1Work with me: https://stan.store/thespacesocial/p/join-my-membership-5cawq?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAQ0xDSwPJLk5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf9O86hhkrM5inLOCzMPoxyWK21rJXgbzUPoNKgBhAc1cIcTYE13kyL6JUIkw_aem_iZm59dwhmLjA7w8erw9CwA

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Épisode 1412 : Adam Mosseri, patron d'Instagram, a commencé l'année 2025 avec un post très particulier.Ce n'est pas un post de CEO classique : en mode bonne année 2026 !Ce n'est pas une annonce stratégique.Ce n'est pas un exercice de communication produit.C'est presque un texte de fin de cycle.Dans un carrousel de 20 slides posté sur Instagram, le boss de la plateforme livre un texte qui ressemble davantage à une note de journal intime qu'à une prise de parole corporate.Un post qui pose plus de questions qu'il n'apporte de réponses.Adam Mosseri ne parle pas en patron de plateforme.Il parle en observateur inquiet de l'époque.-Ce n'est pas un discours enthousiaste sur l'avenir.C'est un constat lucide, presque mélancolique.-----Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. This week, we do our 2026 predictions in an abbreviated holiday-time episode. Here's what we cover: 1) Meta buys Manus 2) Is the Manus deal an enterprise play? 3) What Meta could do with consumer AI agents 4) Why consumer AI agents are a good advertising strategy for Meta 5) Instagram head Adam Mosseri addresses AI slop 6) Meta Ray-Bans don't work in the cold 7) NVIDIA pretty much buys Groq 8) Elon Musk's Grok goes full pervert 9) Who's responsible? 10) What explains the rise of sports betting and prediction markets -- is it a lack of a stable financial future that would otherwise be worth investing in? --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Mosseri says creators should prioritize "unflattering" images to prove they are real. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Instagram CEO Adam Mosseri joins Mixed Signals to talk about what Instagram actually is in 2025, and what it isn't. Max and Ben ask about the platform's new move onto TV screens, the dominance of Reels and DMs, and whether “everything is becoming television.” Mosseri also explains how the company is competing with TikTok and YouTube, and whether "AI slop" is a legitimate concern for social media feeds. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

Today on the show, the Head of Instagram, Adam Mosseri, talks about what Creators should focus on in 2026, how to adjust your Instagram algorithm settings, how to Edit a Reel after posting it (hint: you can't!) and the future of the Edits app on the desktop.  Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

People have been writing "Dear Algo" on Threads with requests for how their feed should be different - and now Threads is testing supporting these requests. Additionally, the Head of Instagram, Adam Mosseri explains why they move the buttons around at the bottom, and YouTube Liaison Rene Ritchie explains how to link from a YouTube Short to a longform video. Links:Threads: "Dear Algo" support in testing (Threads)Instagram: Why Bottom Row Changed (Instagram)YouTube: Stop Blaming the Algorithm: What Really Drives Views (ft. YouTube's Rene Ritchie) (YouTube) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Normally the Head of Instagram answers questions, but today the CEO of YouTube takes over. He answers questions like "What's YouTube going to look like 5 or 10 years from now?" and "How does YouTube help Creators?" Additionally, YouTube announces "Recap", a feature that is exactly like Spotify Wrapped, and the Head of Instagram, Adam Mosseri, explains Notes.Links:YouTube: YouTube CEO Neal Mohan Shares How the Platform Innovates: "YouTube is Where Culture is Set" (YouTube)YouTube: Recap (YouTube)Instagram: Adam Mosseri Explains Notes (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thank you to everyone who filled out the listener feedback survey! If you haven't had a chance to do that yet, you still can - using the link here!Instagram announced 20 minute Reels, so we get Adam Mosseri's take on how they fit into the Instagram landscape. We also discuss Carousels vs. Reels, Trial Reels, and more.Links:Listener Feedback Survey (Survey)Instagram: 20 Minute Reels! (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mazel morons! This week, we're joined by the President of Instagram himself, Adam Mosseri, for a revealing, hilarious, and surprisingly heartfelt breakdown of how IG actually works. We ask every question you've ever yelled into the void: Is shadow banning real? Why did your reach plummet overnight? Does the algorithm have feelings? And yes- where the hell is it even stored? Adam explains the truth about Reels, why funny content still crushes, how political posts tank engagement, and what keeps him up at night running a platform with 3 billion users. We also get into parenting, screen-time drama, spy-theory paranoia between social platforms, creator perks, Zuckerberg's chain era, and MORE. If you've ever posted, doom-scrolled, obsessed over insights, or cursed the algorithm… this episode is for you. If not… what are ya, nuts? Love ya! Leave us a voicemail here!Follow us on Instagram and TikTok! Sponsors:LMNT - Right now LMNT is offering a free sample pack with any purchase, That's 8 single serving packets FREE with any LMNT order. This is a great way to try all 8 flavors or share LMNT with a friend. Get yours at DrinkLMNT.com/goodguys.Chewy - Every pet deserves a wish come true. Send your pet's wish to Chewy.com/ChewyClaus and it might become a reality. Plus, your wish means Chewy will donate 5 meals to pets in need.Signos - Go to signos.com and get $10 off select plans with code GOODFunction - Function is a near-360 view to see what's happening in your body, and my first 1000 listeners get a $100 credit toward their membership. Visit www.functionhealth.com/GOODGUYS or use gift code GOODGUYS100 at sign-up to own your health.Warby Parker - You can also head over to WarbyParker.com/GOODGUYS right now to try on any pair virtually!Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on the show, I announce a new survey, where you give your input so I can improve the show. The first 10 people who fill out the survey get a $20 Amazon Gift Card! Also, I share Adam Mosseri's recent Ask Me Anything, including questions about how to get more reach, and some Instagram features you might not know existed. Links:Survey! Help Improve the Show! (Survey)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lorena Penas, de " ACTUAL COMUNICACIÓN - amodiño", empresa que se adica á xestión da comunicación dixital. Esta sección está centrada na comunicación dixital, nas redes sociais e nas ferramentas que necesitamos hoxe para expresarnos con creatividade e eficacia. Nesta sección propoñemos reflexións, consellos e estratexias para estar ao tanto das tendencias, optimizar a presenza dixital e resolver aquelas cuestións que xurden ao comunicar nas plataformas dixitais. Hoxe: 5 consellos do CEO de Instagram para aumentar o teu alcance en Instagram "O CEO de Instagram, Adam Mosseri, compartiu unha serie de recomendacións para mellorar o rendemento dos contidos na plataforma". "“Competitive Insights” é unha ferramenta que permite a contas profesionais —xa sexan de empresa ou de creador— comparar a súa actividade coa doutras contas similares". "Con esta funcionalidade, os usuarios poden seleccionar ata 10 contas públicas para compararse en métricas como o crecemento de seguidores e a frecuencia de publicación en distintos formatos". 5 consellos do CEO de Instagram para aumentar o teu alcance en Instagram O CEO de Instagram, Adam Mosseri, compartiu unha serie de recomendacións para mellorar o rendemento dos contidos na plataforma e captar a atención dos usuarios desde os primeiros segundos. Resumímosche os 5 consellos clave que poden axudarche a potenciar o alcance das túas publicacións e Reels. 1. Capta a atención nos primeiros 3 segundos Mosseri salienta que os primeiros segundos dun vídeo son decisivos. É o momento en que o usuario decide se segue mirando ou pasa ao seguinte contido. A clave está en ofrecer un motivo claro para quedar, xa sexa cunha pregunta, unha sorpresa visual ou unha introdución atractiva. 2. Activa os subtítulos Segundo o CEO de Instagram, aproximadamente a metade dos usuarios ven os Reels sen son, especialmente cando navegan desde o canal de contidos. Por iso, incluír subtítulos garante que a mensaxe se entenda mesmo co audio desactivado. É unha forma sinxela de mellorar a accesibilidade e aumentar o tempo de visualización. 3. Engade traducións automáticas Instagram agora permite traducir automaticamente os Reels mediante intelixencia artificial a idiomas como inglés, español, portugués e hindi. Segundo Mosseri, esta función amplía significativamente o alcance, xa que máis da metade dos usuarios da app non falan o mesmo idioma que ti. 4. Usa música cando sexa posible A música segue sendo un recurso poderoso para xerar conexión. Mosseri recomenda utilizala especialmente en carruseis ou Reels, sempre que encaixe coa estratexia de contido. Un bo tema pode mellorar a retención e reforzar o ton emocional da mensaxe. 5. Experimenta con “trials” antes de publicar no canal de contidos Finalmente, Mosseri suxire aproveitar a función de “trials” (ou publicacións de proba) para experimentar con ideas antes de compartilas con todos os teus seguidores. Este formato permite probar contido con novas audiencias e decidir despois se vale a pena levalo ao canal de contidos principal. Como publicar un “trial reel”: a nova función de Instagram que che permite publicar reels de proba para ver como funcionan. Seguro que xa vos saltou no momento en que queredes publicar un reel. Instagram estrea Competitive Insights, unha nova función para compararche contra 10 competidores Instagram engadiu unha nova (e polémica?) funcionalidade ao seu Panel de control profesional: trátase de “Competitive Insights” (ou “Análise da competencia”, en español), unha ferramenta que permite a contas profesionais —xa sexan de empresa ou de creador— comparar a súa actividade coa doutras contas similares. A opción está en fase de implementación e aparece dentro do panel de control, aínda que aínda non se estendeu a todos os usuarios (na nosa conta de Actual aínda non a temos). Con esta funcionalidade, os usuarios poden seleccionar ata 10 contas públicas para compararse en métricas como o crecemento de seguidores e a frecuencia de publicación en distintos formatos: Reels, publicacións do canal de contidos e anuncios. Os datos preséntanse en formato de táboa, con cifras comparativas mostradas lado a lado. A comparación é sinxela; non se mostran gráficos nin datos acumulados, e as métricas dispoñibles son limitadas. Pódese ver cantas veces publica cada conta, como evoluciona a súa base de seguidores e certa información sobre publicacións individuais, mesmo se unha conta oculta os “me gusta”. Con todo, non se inclúen indicadores como clics, ratios de engagement, conversións ou segmentación por tipo de contido. O deseño está orientado a ofrecer unha visión rápida e visual. Non hai posibilidade de agrupar contas nin realizar análises por tendencias. Cada comparación é individual, sen funcionalidades para observar patróns amplos ou analizar a evolución de sectores completos. Aínda que as cifras que se mostran son públicas, a función xerou debate ao redor da exposición de datos e a privacidade, especialmente por mostrar interaccións de publicacións individuais sen consentimento explícito. Instagram non especificou que datos exactos procesa nin como os agrega. De feito, aínda non existe un comunicado oficial sobre esta nova opción. Pero ahí estará e podemos usala para analizar a nosa competencia máis detalladamente. Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️ TikTok: https://www.tiktok.com/@pablochichas

The Head of Instagram, Adam Mosseri, answers questions like "what's a remix on Instagram", and "are hashtags still a thing?" Plus we get into content recommendations and how it works for meme and aggregator accounts. Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Threads announces ghosts posts - like Stories but for Threads! I share some creative ideas on how to use them. The YouTube team has a new partnership with Adobe for video editing, and the YouTube team shares that viewers can now hide end screens. After the news, we get into some Q&A from the Head of Instagram, Adam Mosseri. Links:Threads: Introducing Ghost Posts! (Threads)YouTube: Create YouTube Shorts in Adobe Premiere on Mobile! (Adobe)YouTube: Hide End Screens! (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mr. Beast Biography Flash a weekly Biography.This week in the world of Mr. Beast, AKA Jimmy Donaldson, the biggest headline without question is his heartwarming decision to shut down Disneyland Resort for a private Make-A-Wish event. According to Inside the Magic and confirmed by his own social media posts, Jimmy didn't film this or turn it into a stunt video—he simply wanted to give Make-A-Wish children a day they'd never forget. The event allowed kids battling critical illnesses to experience recreated “Mr. Beast” challenges inside Disneyland, and he made it clear on X that this was “not for a video, just for fun.” Fans across X and Threads erupted with praise, spotlighting how rare it is these days for a creator of his reach to do something this meaningful without any content monetization. The gesture got massive traction, not just from the fandom but also from wider media, who called it one of his most significant philanthropic moves to date, putting his personal and professional brand of giving squarely in the spotlight for all the right reasons.Alongside his philanthropic work, Mr. Beast continues to raise alarm bells about artificial intelligence and its potential impact on the creator economy. On October 5, he told his 443 million YouTube followers and millions more on X that the era of AI-generated videos “just as good as normal videos” poses “scary times” for millions of YouTube creators. His comments trended immediately and sparked cross-industry conversation, including public remarks from Instagram chief Adam Mosseri at the Bloomberg Screentime conference, who partially pushed back but agreed society would need to adapt expectations around reality and authenticity. Fortune and Entrepreneur highlighted that OpenAI's new Sora app, which lets users generate ten-second AI videos, is already rising to the top of the App Store, heightening Donaldson's concern that human-generated content could struggle for relevance or revenue.Business-wise, Business Insider reports that Mr. Beast is making bold moves into fintech, filing a trademark application for “MrBeast Financial” just this month. Investor documents show plans for everything from banking services and student loans to credit insights and a companion financial literacy app aimed at his global fandom. While there's no timeline yet and his team declined comment, legal experts say this is a rare step even among celebrity entrepreneurs and would put Donaldson's reputation directly on the line in an industry known for intense regulation and risk. This adds to his string of ventures, from Feastables snacks to Beast Burger and the Amazon Prime “Beast Games” reality show—which, not to be missed, has been renewed for two more seasons after a record-breaking first run.On the legal front, Puck News notes that his yearslong legal drama with restaurateur Robert Earl is heading back to court, with a $100 million lawsuit now at stake over alleged contractual issues around his restaurant business.For daily updates, Mr. Beast keeps followers glued via X posts, business moves, and surprise public appearances, all while shaping the conversation on tech ethics and influencer responsibility. To never miss a beat, be sure to subscribe to this feed and check out “Biography Flash” for more great stories. Thanks for listening!And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

Today I'm here to talk about Instagram's brand-new UI update — here's what you need to knowInstagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app revolve around its most-used features: Reels and direct messages.Instagram chief Adam Mosseri confirmed this will roll out to all users soon, noting that usage data shows Reels and DMs dominate time spent on the app. In fact, Reels now make up 50% of all time on Instagram, and video watch time is up 20% year-over-year.This update signals Instagram's continued shift toward a TikTok-style, video-first experience, and tests are already underway where users open directly to the Reels feed.The impact for marketers?Expect more emphasis on Reels and Stories as primary engagement drivers.The main feed may see less visibility, though it still serves as a valuable profile touchpoint.Brands should prioritize Reels and Stories for discovery and engagement, while using static posts for brand consistency.In short, Instagram is officially trying to center its experience around Reels and DMs — making short-form video and direct connection the core focus of the platform.

YouTube is rolling out a ton of new features, including AI Studio, Likeness Detection, plus new features for YouTube Live. Additionally Rene Ritchie from the YouTube Creator Insider Team explains how to sort YouTube comments by newest as the default, and the Head of Instagram, Adam Mosseri explains how turning off like counts, disabling comments, or using Close Friends are a few good things to try if you're ever feeling anxious about how your posts are doing on Instagram. Links:YouTube: Sneak Peek: AI Studio (YouTube)YouTube: Sneak Peek: Likeness Detection (YouTube)YouTube: NEW YouTube Live Features Explained — with Lana Rae (YouTube)YouTube: Comments Sorted By Newest (YouTube)Instagram: Things to try if you're ever feeling anxious about Instagram (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever uploaded a video to YouTube but then you realized it needed fixing? Now you can write corrections in the text box of the YouTube description. Additionally the YouTube Creator Insider team has some updates around voice memos and courses. Also the Head of Instagram, Adam Mosseri, explains how Instagram will only show content that's PG-13 to teens, and Threads gets group chats. Links:YouTube: Corrections in Videos (YouTube)YouTube: Voice Replies and Courses Expansion, New Visual Updates, Ability to Tag Grouped Products, and MORE! (YouTube)Instagram: Teens Only See PG-13 Content (Instagram)Threads: Group Messages in DMs! (Threads)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mr. Beast Biography Flash a weekly Biography.YouTube's biggest star Jimmy Donaldson, better known as MrBeast, has been making headlines this week with concerns about artificial intelligence threatening the creator economy. On October 5th, he posted on X asking what AI-generated videos will do to YouTube and the millions of creators making content for a living, calling them scary times. His comments came right after OpenAI launched Sora 2, their new AI video generation tool that lets users create photorealistic clips with alarming ease.Instagram head Adam Mosseri addressed MrBeast's concerns at the Bloomberg Screentime conference this week, pushing back slightly while acknowledging that society will need to adjust to this new reality. Mosseri suggested that AI will actually give more people the ability to create content at scale, though he admitted bad actors will use the technology for nefarious purposes.This isn't MrBeast's first brush with AI controversy. Earlier this year he released an AI tool for generating YouTube thumbnails, but quickly pulled it after facing massive backlash from fans and fellow creators who demanded he hire human artists instead. He's since stopped using AI for thumbnails and started hiring human digital artists, though he never issued a formal apology.On a lighter note, MrBeast released a secret time capsule video on October 4th that he recorded ten years ago in 2015. In the clip, his teenage self asks whether he'd finally reached one million subscribers by now. Responding to his younger self, the now 444 million subscriber megastar said he'd never get tired of YouTube and that it runs in his veins. He revealed that back in high school, people told him no one cared about his YouTube obsession, which really hurt him at the time.Meanwhile, Amazon's Beast Games wrapped filming on its second season in late August, with MrBeast promising the show featuring a five million dollar prize is ten times better than the first season.Thank you so much for listening to Biography Flash. Please subscribe to never miss an update on MrBeast and search the term Biography Flash for more great biographies of your favorite personalities.Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

The Head of Instagram, Adam Mosseri, announces Instagram is working on a TV app because they've seen the success YouTube has had. (That's a nice way to say Instagram is jealous that people can watch YouTube on their TVs.) Also Instagram has a blog post all about Notes, and we do a Q&A session from Adam Mosseri's weekly Ask Me Anything. Links:Bloomberg Talks: Head of Instagram Adam Mosseri (YouTube)Instagram: Mastering Instagram Notes: Ideas for Creative Sharing (Instagram Blog)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wir haben uns die Slop Machine Sora angeschaut - und ein paar philosophische Ansätze mitgebracht. Adam Mosseri, der Chef von Instagram, hat auch ein paar philosophische Ansätze - aber, wer hätte das gedacht, andere als wir. Außerdem startet auch diese Woche wieder mit Diskussionen über Social Media-Verbote. ➡️ Adam Mosseri im Interview mit Bloomberg bei der Screentime-Konferenz: https://www.bloomberg.com/news/videos/2025-10-09/instagram-s-mosseri-on-new-creator-tools-and-growth-video ➡️ The Verge - “Hollywood hat keine Ahnung, was es mit KI anfangen soll” : https://www.theverge.com/ai-artificial-intelligence/798496/hollywood-openai-training-netflix-paramount-warner Kapitelmarken, KI-unterstützt 00:00 Hallo Dominik! 03:00 Killt Sora TikTok? 15:10 Adam Mosseri bei Screentime 32:42 Vertrauensbruch bei “Enge Freunde” auf Instagram 36:42 Einstweilige Verfügung gegen Grok 40:53 Identitätsdiebstahl und Emotionen 44:22 Social Media-Verbot für Minderjährige in Dänemark? 49:56 Funktionen und Emotionen

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Meta’s Adam Mosseri joins Bloomberg’s Kurt Wagner to discuss new tools for creators, AI in feeds and the $500B creator economy at Bloomberg Screentime in Los Angeles.See omnystudio.com/listener for privacy information.

Today on the show, Adam Mosseri, the Head of Instagram, explains that Stories are not going away, and neither is follower count. He also states that scheduling Stories is not a feature on their roadmap but I explain how to do it for free using Meta tools that are publicly available. Additionally we talk about why Instagram shows your carousel to someone more than once, and how to use that to your advantage. Links:Instagram: Rings Award (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you ever feel like Instagram is listening to you through your microphone? Well, according to the Head of Instagram, Adam Mosseri, Instagram is NOT listening to you. He explains what might be causing the specific ads you're seeing, and explains a new test they're doing on the Instagram app. Also the YouTube team shares what they're working on, including auto-dubbing and lip syncing for videos into other languages. Links: Instagram: Is Instagram using your microphone? (Instagram)Instagram: New Test of First Two Tabs (Threads)YouTube: Gift Goals, Option to Hide End Screens, Channel Moderation Settings, and New Tools in Effect Maker! (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Épisode 1367 : C'est Adam Mosseri, le patron d'Instagram, qui a pris la parole en vidéo le 24 septembre 2025. Il y dévoile une interface accessible à tous les utilisateurs. Pour fêter ce cap, la plateforme dévoile une nouvelle fonctionnalité baptisée Your Algorithm. Un outil qui pourrait bien redéfinir la manière dont les contenus sont recommandés sur le réseau.Un bouton pour reprendre la main sur l'algorithme.C'est Adam Mosseri, le patron d'Instagram, qui a pris la parole en vidéo le 24 septembre 2025. Il y dévoile une interface accessible à tous les utilisateurs. Objectif : permettre à chacun de personnaliser ses préférences de recommandation.Le principe : afficher la liste des sujets que l'algorithme a identifiés comme étant vos centres d'intérêts, et vous donner la possibilité de les modifier manuellement. Ajouter des thématiques. En supprimer d'autres. Corriger ce que l'algorithme a mal interprété.Un lancement stratégique sur Reels.La fonctionnalité est d'abord déployée sur Instagram Reels, avant d'être étendue à Explorer puis au feed principal. Ce choix n'est pas anodin. Reels est le format où l'algorithme joue un rôle central dans la distribution.L'interface est simple. Deux listes :• Ce que vous aimez• Ce que vous ne voulez plus voirRegardé une vidéo de chat par erreur ? Votre feed s'est rempli de félins ? Vous pourrez désormais supprimer cette catégorie d'un clic.Instagram s'aligne avec la demande utilisateur.Cela fait longtemps que les utilisateurs réclament plus de contrôle sur leur fil. Beaucoup souhaitent retrouver davantage de contenu issu des comptes qu'ils suivent réellement. Instagram répond ici à une frustration récurrente.3 piliers stratégiques pour Instagram : DMs, Reels, Reco.Mosseri l'a dit clairement : la croissance d'Instagram est portée par trois éléments : les messages privés, les Reels, les recommandations algorithmiques. L'app s'oriente donc entièrement autour de ces usages. Exemple concret : le bouton d'upload remplacé par un raccourci vers les DMs.Une nouvelle donne pour les créateurs.Ce changement bouleverse la stratégie des créateurs de contenu. Plus question de compter uniquement sur l'algorithme. Avec des utilisateurs qui filtrent eux-mêmes ce qu'ils souhaitent voir, il va falloir proposer du contenu plus engageant, plus ciblé, plus authentique.—Plus de transparence, plus de pouvoir aux utilisateurs.Meta accélère sur la transparence algorithmique. Une nécessité imposée par le Digital Services Act européen. Depuis 2023, l'entreprise multiplie les initiatives pour rendre ses algorithmes lisibles. La fonction "Your Algorithm" s'ajoute à celle de réinitialisation des recommandations, disponible depuis fin 2024.——Ce contrôle utilisateur pose plusieurs questions :• Est-ce que les préférences manuelles vont vraiment primer sur les autres signaux de l'algorithme ?. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Today on the show, the Head of Instagram, Adam Mosseri, explains how the Instagram algorithm works in under one minute, how to get captions on Stories, why they rolled out horizontal Reels, why the Instagram iPad app opens to Reels, and a lot more. Links: Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features a clip from the Head of Instagram, Adam Mosseri, about how they've hit 3 billion monthly active users, and explaining how they're rolling out controls to allow you to determine what topics you see content about. Additionally, the YouTube team has some updates, including the ability to turn a live-stream into a Short, and an explanation of what terms you can say on YouTube. Links:Instagram: Instagram is now at three billion monthly active users, and recommendation customization (Instagram)Meta AI: Update from Mark Zuckerberg Introducing Vibes -- a feed of expressive AI-generated videos (Threads)YouTube: This Week at YouTube: Improvements to Studio Comments, Live to Shorts Preview, and Contextual Search (YouTube)YouTube: Your Advertiser Friendly Content Guidelines Profanity Update Questions Answered!  (YouTube) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features the Head of Instagram, Adam Mosseri, answering questions about why there are links only in Stories and not in captions or Reels, plus he explains how Stories can impact Reach. Additionally we hear from the CEO of YouTube, Neal Mohan, on how the platform will treat AI generated content - and how creators should think about it.  Links:YouTube: I Asked YouTube's CEO Your Hardest Questions (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels. Links:Instagram: Pin Your Own Comment (Instagram)Threads:Attach Text to Your Threads Posts and Share Longer Perspectives (FB Blog)Meta: Meta Connect Developer Conference (Meta)Adobe: Adobe Premiere is bringing pro-quality video editing to your iPhone (Adobe) Interview with Jenn Herman:Audio (Apple) (Spotify) (Others)Video (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.  Links:Instagram: How Often To Post (Instagram)Buffer: How Often to Post on Instagram (Buffer)Edits: Updates to the app include safe zones to help guide you with adding text to your reels (Threads) AI News:Podcast: AI News You Should Know About (Listen)Meta's flirty AI chatbot invited a retiree to New York - He Never Made It Home (Reuters)ChatGPT Model Switching - (TechCrunch)  Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

There are many ways to share content on Instagram - Reels, Carousels, Single Posts, Broadcast Channels, Stories, Going Live - when should you use each one? Today's episode explains. Also the Instagram team has been working on improving the available analytics - we'll discuss. And the Head of Instagram, Adam Mosseri, answers questions about reach, engagement, Stories, and more. Show Links:Instagram: Engaging By Surface - Graphic (Instagram)Instagram: Insight Updates (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode I talk about how Instagram is reportedly rolling out a new post analytics feature that shows how many likes each individual frame within a carousel receives. This could give creators and brands deeper insight into which specific pieces of content are resonating most with their audience.As Instagram head Adam Mosseri explained, carousels often get more reach than single-photo posts for two key reasons:They drive more interactions — more swipes, more time spent.If someone sees your post but doesn't swipe, Instagram may resurface the carousel and automatically show them the second slide in a second round of impressions.Here's where things get interesting: if your second slide ends up getting the most likes, it might not necessarily mean it's the most compelling — it could just be the first piece of content someone actually saw and engaged with. So, while a like on a specific frame doesn't always mean it's a viewer's favorite, if one slide significantly outperforms the others, it could mean that it was the standout frame.

Today's episode features the Head of Instagram, Adam Mosseri, answering a question about how Instagram has changed since purchased by Meta, plus Mark Zuckerburg stops by to talk about AI. Edits has a bunch of updates, and the YouTube team has tons of news too, then I get into Wednesday Waffle. Links:Instagram: Adam Mosseri answers how Instagram has changes (Instagram)Meta: Mark Zuckerberg Announces Personalized Superintelligence (Instagram)Edits Adds Remove Silence Feature and more (Threads)YouTube: Protections for Teens and Shorts Tools (YouTube)YouTube: Changes To Profanity and Monetization (YouTube) Wednesday Waffle:Yoto Mini Player - Kids Screen Free Audio Player (Amazon)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Head of Instagram answers questions on his weekly Ask Me Anything, then I break them down and give my opinions (which no one asked for). Today's questions and answers have a lot of good info about reach, editing a post after it's made, and includes some feature suggestions. Links:

Threads news dominates the show today, as Adam Mosseri is no longer the Head of Threads, and you can now DM photos (on the mobile app only!). Additionally Lindsey Gamble stops by to share his insights on Instagram's new Carousel Analytics, and Ashley Coffey and I talk about this week's AI news. Links:Threads: Exclusive: Meta names Connor Hayes head of Threads (Axios)Threads: You can now DM Photos on Threads (Threads)Instagram: Lindsey Gamble on Instagram's New Carousel Analytics (Beehiiv) AI News You Need to Know About (Podcast)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by social media strategist and author Robin Nathaniel (@robbinmarx) to dig into what it really takes to build a retreat brand that thrives online—without having to chase every trend. Robin brings two decades of experience in social media and shares how to focus on authentic, audience-focused content that stands out in an AI-driven world. From aligning your content with your brand's voice to Robin's powerful SYNC framework (Simple, Yield, Natural, Change), this episode is packed with gems for retreat leaders who want to grow their impact without burning out online. They also discuss: The myth of “going viral” and why it's overrated How to identify your content bandwidth and platform sweet spot Why “100% human-made” content is gaining new value The power of speaking directly to your audience like a best friend A sneak peek into Robin's Social Media Sync Bundle, made just for you! Grab your free Social Media Sync Bundle from Robin: landthetalk.com Connect with Robin: Website: https://robinnathaniel.com/   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List  Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   -------- Full Transcript Automatically Transcribed With Podsqueeze Speaker 1 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to The Retreat Leader's podcast. I'm excited because I have another amazing guest today in. My guest is going to be talking about something that I think 99.999% of the people who are in our space think it's one of the most important aspects of marketing and growing your retreat business. And I would agree with you, although I also think email is important, but we are going to talk about social media. And so welcome, Robin Nathaniel to the show. Speaker 2 00:00:54  Thank you so much for having me, Shannon. I'm pumped to talk to your audience about social media, and I'm confident that they'll walk away with some value today. Speaker 1 00:01:03  That's fantastic. Robin, why don't you just first start off by telling us a little bit about who you are and what brought you to this space that you're in now. Speaker 2 00:01:10  Yep. So I started my career off in music. I was a performer as well as an event organiser and a producer. And then in 2010, I had my first child, my, my, my son. And when he was born, I was like, I need to get a job. So I switched gears and joined the non-profit field, and I moved up in non-profit leadership. And then the pandemic hit. When the pandemic hit, me and my family left our busy life in New York City to move down to the green pastures of the Atlanta area. And I reset and, shifted from my career in nonprofit leadership to finally take a hold of my marketing, career, which I have a degree in which I had been doing social media since the days of Myspace and Friendster and just led me down this path of social media leadership. Speaker 2 00:01:59  Now I lead a small team for local government with social media, and I also have an independent boutique agency where we support mission driven organizations and nonprofit with social media solutions. Speaker 1 00:02:09  Oh my goodness. I love so much about this, and I love that you've been in the industry for as long as you have, because and I think it even said it on your website somewhere when I was doing some research, like it's, it's not heard of for someone to be in the social media space for over 20 years. So how have you hung on this long? I have to know. Speaker 2 00:02:30  First of all, it's just like interest, right? So me getting into social media early, I got to see the beginning with sites like Friendster and Myspace, even six degrees before that. Right? And what I found was the power of being able to communicate with people in another place with a push of a button just blew me away, and I knew that there was going to be something there, so I just had a general interest for it. Speaker 2 00:02:55  I think when I started getting into it on an academic level because I was an adult learner for college and I had to like write papers around social, do research. It just opened my mind on a whole, on a whole nother level. And I believe that's what separates me from other people in the industry. And if people read my book, they'll see some of my philosophies kind of butt heads with what the quote unquote gurus are saying in the space. I have some conflicting messages and we'll talk more about it, but generally it's just the love for being able to impact people all over the world. Speaker 1 00:03:29  Okay, well, I'm glad that you are here, and I'm glad that you're in this space and that you've been in this space for this long. I have been a user since the Myspace days. I did start in marketing when Facebook first became kind of like to me, it seemed like the very first real engine of social media marketing. This is well over ten years ago. And so I've been marketing in the the social media space since then. Speaker 1 00:03:55  However, it has been hard as hell for me to keep up. I'll just be honest with you. The algorithms change. The expectations change. The rules change what works. Change is a new platforms on the horizon, you know. Do you know what I'm saying? Like, there's so many moving parts now. Compared to when I used to just spend 100 bucks on Facebook and get a really good return. And so keeping up has got to be something I don't know. That's its own beast. Speaker 2 00:04:20  It really is. And I and one thing that I mentioned early on in my book is that I work in this space, right? Like literally I wake up in the morning at 5 a.m. and I'm all, I'm all social media until I lay down right and I can't keep up. So don't feel bad. Just know that it moves so fast. And especially with the, the rise of AI, it's just increasing the pace of the, the growth and and and this the platform changes. So that's why in my teaching and in my philosophy, I focus on a concept that I call algorithm proof content instead of people becoming, you know, essentially slaves to what the platforms are doing or liking. Speaker 2 00:05:01  Just focusing on human connection through their content and creating strong, intentional relationships with their audience. Speaker 1 00:05:09  Okay, now you're speaking my language. So let's let's dig into it. Let's talk about some strategies. Did you want to start there with this algorithm proof concept or or talk to me. What do you want to start with. Speaker 2 00:05:19  Yeah we can start with algorithm proof content. So one thing that I found in all of my years in social is that folks are glued to what the next big thing is. For example, years ago when Snapchat first came out, people were hyped about Snapchat and then Instagram totally stole their model, which they often do, right? And then they created stories and then everyone shifted the stories. So what I felt like is that essentially we're on this seesaw. Whichever way it's going, we're going to slide to that end. And when the weight shifts, we slide with it. And what happens is you get seasick. You're like you. You know, like we're overwhelmed. We're confused. Speaker 2 00:06:02  We don't know which way to go. And we're just back and forth on this social media seesaw, if you will. And what I found is that staying in the center and identifying the fact that the one unique proposition value proposition that you will have in whatever business you do, whether it's organizing retreats or whether you sell donuts, is you is the person behind the brand, the the the person who fuels the wheels. And if we can lean into that and really find a way to communicate directly with our ideal target audience, that we create algorithm proof content, regardless of the platform, regardless of the medium. You can write it, you can videotape it, you can take a picture of it. It's still going to be authentically you. Speaker 1 00:06:48  So you are speaking my language on so many fronts. The first one really being just being you. Like, don't try to be someone else. Don't try to copy this thing that looks really good or is doing really well. Don't try to follow just all the trends in the whatever. Speaker 1 00:07:03  Like you can use some of this information, but it has to be authentically you. It has to have your voice, your spin, your whatever. So I love that. And then in conjunction with that, making sure that it is speaking to your ideal audience, you know, like I can't tell you how many times someone's like, oh, I did this post and it's really, really good. And I look at it, I'm like, it has nothing to do with your business at all. Like, you're doing it on socks and you're over here trying to sell, you know, mental health strategies or whatever. And so it has to be directed directly to your target audience. It has to be authentic to you. And I love that. That is like the whole concept behind algorithm proof, because you're right. If you're speaking to your people, like literally someone who's looking, looking, listening, watching, whatever, if they're feeling like, man, she or he is speaking directly to me, it doesn't matter what the algorithm is doing, right? Speaker 2 00:07:54  It really doesn't. Speaker 2 00:07:55  And I and I and I have a quick story to share with you. So I got on TikTok in 2020 and I had some success, and it kind of led to my independent boutique agency. I had a couple of videos go viral. Both videos had over 2 million views. But like you said, the videos weren't necessarily aligned with my mission. My, the the videos weren't necessarily speaking directly to my ideal target audience member. And essentially the, the the videos were just vanity metrics, right? They got me a lot of followers. They got me a bunch of views. Flip the other, flip that coin. And on the other side of that coin, I did a video on Facebook a few years later, I want to say it had 500 views, Shannon 500 views, and it was basically me sharing one of my signature frameworks. I got a call or I got a message I should say that led to a call that led to a long term client that that generated tons of revenue for my business. Speaker 2 00:08:56  So the point is. Vanity metrics and chasing views, likes and the surface level performance metrics is not where we are in this era as I can. Continues to evolve. Human connection is going to be valued more than anything else. There's going to be a time where the way you go to a fair or a, you know, a craft fair and you go around the tables and it's like, you, you sold that together. Yeah. It was human made, I made it. It's made by me, the creator. The content will be the same way. Shannon. Mark my words. People will stamp 100% human made and it's going to have a premium value. So that's why I'm leaning into people or or encouraging people to lean into the human aspect of content creation and social media in general. Speaker 1 00:09:44  Oh my gosh, I, I had to mute myself, but I could almost fall off my chair when you're like, it's going to be stamped human made because you are so right. You're so right. Speaker 1 00:09:55  That is where we're headed right now. And it's getting easier and easier to spot AI. And we'll just call it sometimes IBS all over the place. And people are going to be like, they're done. They're over that. Scroll on, keep going. Tune it out. They're going to be looking specifically for human made content. Human made everything. And so I love that so much. Talk to me about what other strategies retreat leaders should be considering. maybe these are strategies that you've shared in your book that they should be considering when they're trying to grow their audience and grow their business. Speaker 2 00:10:27  I think for retreat leaders, and again, I'm grateful to be on your platform, Shannon, because, this is an audience that I don't get to speak too often, but I've had some, life changing experiences at retreats. So for that reason, I'm really grateful for this opportunity. It really depends on what part of their journey they're on. So let's speak to the retreat leader who is not on social, is fearing social, has some trepidation around even starting like the journey. Speaker 2 00:10:54  What I would encourage them to do is to first start with identifying their bandwidth. That's the first step. I think oftentimes when people say, you got to get on social media, we open an account on every single platform. We, we, we fire up Canva, we create images for everyone and we just let it rip. Right? While that is social media, that's not strategy, and I don't think it's the best use of your resources. Right. So I would first identify your your your bandwidth. Is it going to be you. Is it going to be somebody on your team? How much of our time for our marketing contributions can we commit to this? And as we go into 2026, I will also as a ninja trick just right now, as you're if you're working on preparing budgets for next year, you should really prioritize align for social media. So whether you bring in a team to help you, a consultant and strategists like myself, or if you empower somebody on your team. So that's the first step, is just figure out who's going to do it and how much time can they spend to it? Spend, spend on it. Speaker 2 00:11:54  Next you want to clearly identify your ideal audience member. So we talked about it earlier. customer avatars. There's so many terms around ideal viewer, just the person that you want to speak to in your content. And I know what people are going to think. Well, Robin, if I speak to one person, how will I? I'm going to miss out on so many other people. It's a common concern that people, people have. One thing that I've seen is that when people speak to one ideal audience member in their content, especially smaller organizations who have like one, set of people that they're speaking to, the other people will get attracted. So even if you're speaking to Jane, 29, who lives in Ohio, Jimmy, 35, is her husband, and he'll hear you and listen to you, too. So that's the next thing. Identify your ideal, target audience member. So stop me at any point. Shannon, I'm going to kind of push through this. Speaker 1 00:12:45  So you're speaking my language. Speaker 2 00:12:48  So third step after you know your bandwidth, you know your ideal audience member. The third step. Now, what you want to really lean into is where your people are. Let's go and let's do some market research. Where are our folks hanging out? If you have an existing audience. Do a survey, send out an email, blast. Send out mailers. Whatever you do to communicate with your audience. Get on the phone. Even if it's 10 to 15 people, to do a small little experiment to find out where people are. Now here's where people sometimes get confused. Let's say all of your people are on Facebook, but now you have a intern who only knows how to use TikTok. So now you need to decide, do you want to teach this person how to operate on Facebook? Or do you want to start off on TikTok? Because having a person on your team who is equipped to actually do it is an important part of it. I lean towards going where the audiences, and if you want to do a balance of starting with two platforms, if you have someone who's skilled on another platform besides your audience's preference, then that's something you can consider as well. Speaker 2 00:13:55  So now you know where you're going to be. You know who's going to do it and you know who you're speaking to. The next step is really figuring out the medium that the the person or that, that team member is comfortable with. Is it writing? Maybe if it's writing, you should focus on LinkedIn content. Maybe you should focus on Twitter. or X threads, maybe blue sky. If it's video, maybe you have a founder that's extremely comfortable on camera, like Shannon here. Maybe you shoot a long form podcast episode and then cut up the clips and create video content. Maybe you have a skillful photographer on your team, or a graphic designer that you can maybe use that content on a platform like Instagram or even X, Twitter or LinkedIn. So identify where your strengths are and then decide on the medium. And another ninja trick. Do not sign up or do not get active on every single platform, just pick one. Just start with one. Because what happens is people get burnt out there. Speaker 2 00:14:58  They're trying to use social media management tools. If you want to reserve your handles on all of the platforms, that's okay. Put a profile picture, put a bio and put your flag in the ground. But pour your energy into the platform where your team member who's or leading this charge is comfortable and you have skills in that medium. And then the last step. Let it rip. Double down and triple down when things work well. If you have a photo post that goes off. Lean into that. If you have a video post that does well. Lean into that, but continue to experiment and just continue to contribute the energy, time, and space into this opportunity. Speaker 1 00:15:40  Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. Speaker 1 00:16:02  It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind and come join me across the pond. Okay, I love unpacking all of this. This is such good stuff. A couple of things that I heard, especially when you talk about like your bandwidth, like how much you know, time and energy are you able to dedicate to this? Because there's so like you said, there's so many people out there like you have to post ten times a day, you have to post 20 stories. You know, there's just all of this stuff and you could should yourself to death in this, this realm, right. In the social media realm, you could shoot yourself to death, but it really comes down to what's the bandwidth that you are going to deliver high quality, targeted, unique, authentic information. And if that's once a week and it's good shit, okay, go after it. Speaker 1 00:17:04  You know, like just really understanding what your bandwidth is. On the flip side, I do love the fact of having some sort of consistency, and only because the social media platforms love some sort of consistency. They do like consistency. The algorithms may change, but they really no matter what. I think all of the algorithms are always going to like some sort of consistency. So consider that when you're when you're thinking about your bandwidth. And I do think, Robyn, people just need to hire it out if they don't have it, if you don't have the bandwidth, you've got to hire it out. If you if you think you can not have social media and grow your business in today's world, man, I don't want to tell you you can't. But holy shitballs, you're making it so much harder for yourself unless you already have some sort of giant following from way back when. Social media has got to be part of your your your your marketing. It just does. So whether it's you or hiring it out or whatever. Speaker 1 00:17:58  I also love what you said about whoever's doing it. Where are where is their strength, right? Is it written or is it a video? Is it pictures? Is it graphics then? I love that so much. You don't have to do all the things right. It could just be where's the strength? The only key thing that I would say that I really focus on is if you're going to pick a platform, pick the one where your audience is. You know what I mean? Like, most of my audience is in Facebook. They just are like for my retreats, not necessarily for the Retreat Leaders podcast. Believe it or not, a lot of them are on Instagram, TikTok and Facebook. But if I had to pick out of all of them, I would probably be more Instagram. But my retreat guests who attend my retreats, they're on Facebook, right? And so where are your people? And man, all you have to do is a quick chat GPT or Google search and say, here's my target audience and describe that one person to the T. Speaker 1 00:18:54  You know, what's their age, what's their gender, what's their religion, if any? What's I mean, I mean, describe them down to a T and then ask, where do they hang out the most in social media? Where does this demographic hang out the most? And that's what you go after. And I mean, like you said, double down, triple down, quadruple down, like nail it on that one platform. What's your thoughts? Speaker 2 00:19:16  I love all of that. And I and I agree with you totally. I do want to just, piggyback off of, the idea of, you know, picking the platform and using. I, I get a bad rap because some of my, my philosophies appear to be anti AI, and I'm not. I use AI every day, and in my book I'm constantly going through it like I'm not an AI hater. Please. Like, like, don't get me wrong, I'm not trying to hate on AI because I'm not. So I think that if you don't have any access to audience right now, that that is a great suggestion for people to just put it in the chat. Speaker 2 00:19:56  GPT and, try to get some results there. Speaker 1 00:19:59  Yeah, I'm, I'm super pro I, but I'm pro I with your voice. And all I mean by that is I feed the information into AI and then ask for ideas or spin offs or adjustments or give me something that I haven't looked at or whatever. So like, like I mentioned like give AI all the information and then ask AI based on this, where are my people hanging out at? If you don't already have an audience and you don't already know where they are? Yes, I totally agree with you. But I also use AI every day. It is getting you know, I know we're going off subject, but AI is one of those things where it's like either you're going to use it or you're going to be behind. At some point. It just is going to happen. And I don't think AI is going to replace people, but it's going to replace people who are not using AI, if you know what I'm saying. Like, it's there's a difference, like AI is going to be your tool and it will replace people who don't use AI, is what I mean. Speaker 1 00:20:51  So? So anyway, so yeah, I'm a big believer in all of that. Talk to me more about your book. Tell me what people can hear about or find in your book. Like why does someone need your book? Because it sounds like they do. Speaker 2 00:21:01  Yes. So I gave a Ted talk back in 2024, and when I got off of the stage, I knew that I wanted to write a book. I just didn't know what the book would be. And then some things happened. I had some, personal issues come up, and it kind of went on the back burner, Shannon and I, and I was like, I guess I'll just do it when I do it. I went on a podcast, talk to a gentleman that really just spoke to my soul, like he was asking me questions about my mom, my brother, just all of these deep questions. And I'm ready to, like, talk social media, right. And like, literally was bringing a tear to my eye in this interview. Speaker 2 00:21:37  And when I left the interview, I said, I have to finish the book, I have to I took all of my ideas, doubled down, talk to my wife, got her blessing, wrote in the morning, wrote in the evening, narrated and recorded in the car. Sent it to an editor and it used the framework from my talk, which I think is poetic because the talk is really about in person interactions, where this is the version for digital interactions, and really it's built on my sync framework. And what sync is, is basically a framework that we can use to build intentional human connections online. So S is for simple. Oftentimes online people want to be the smartest person in the chat room, right? Like, oh, the dexterity of the physicality of like dude. Like just just tell me it's rough around the edges. Right? and simple is really that, that that concept of boiling something down to make it super easy for people to receive and consume. Y is for yield to your intentions. Speaker 2 00:22:44  It's all about being intentional. Before you start writing, before you start taking pictures, before you start filming a video. Thinking about what do I want? How do I want people to feel, and what kind of action do I want people to take? And if you really want to be an overachiever, how can I do it in a positive light, right? Like, what kind of positive impact can I have on folks? n is for natural. Oftentimes people step into online spaces with corporate speak needing to sound as professional, as clean, as as clean as possible. It's okay to say y'all. If you say y'all, it's okay to say wanna w a n n a. If that's what you say when you speak a little, cheat sheet that I give people or trick that I give people is when you write a piece of content, especially when you're thinking about written, form content, read it back to yourself and ask yourself, would I say that if I was talking to my best friend? And when writing, try to write like you're writing to your best friend. Speaker 2 00:23:45  If you're if you look at your ideal audience member, target audience member as your best friend. That's a hack to like, write like you're writing to someone you love and you care about. And when you read it back, if it doesn't pass that test, you might need to go back to step one and make it a little more simple. And the last step is C for change it up online. We talked about the seesaw where we're just going with the flow. What did they what did Adam Mosseri from Instagram say. Oh we got to do stories. Let's do stories. No, no no reels okay. Let's go back to reels. And we're on this daggone hamster wheel of following the the trends of what the gurus are saying. What I would recommend is to change it up, listen to new voices, try new things. If everyone is zigging, try zagging and see what happens. If you always do written content, maybe change it up next month and try a couple of videos and that will give you the opportunity to give more flavors at your ice cream shop, and maybe folks will gravitate to one of those different styles of content. Speaker 2 00:24:48  And that's a quick and dirty breakdown of the sync method from my book Social Media Sync. Speaker 1 00:24:53  Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats. So if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. Heck yes. Oh my goodness, all of that stuff. I especially love the whole when you're writing and whether it's writing, talking or anything, do it like you're talking to your best friend. Oh my gosh, that should be the heart of all of the content that you deliver is like your best friend or someone that you love and care about. So. Yes, yes, yes. Well, we're going to wrap it up with you telling us about something that is for the audience. You have a little gift for the audience. Speaker 1 00:25:39  You want to tell them about that? Speaker 2 00:25:41  Yes, absolutely. So I was thinking about what I could do to provide you with next steps on where to go. If you're on your social media journey, especially if you're just starting out, and even if you've been in the social media, you know, world for a while and you've been putting out content for years, having a fresh perspective always helps. So what I created is what I'm calling my Social Media Sync bundle. What you get is two free eBooks. These are robust ebooks that give you a play by play of how to fine tune on social media and how to get started. But also, I'm going to give you a free preview of my book. It would mean the world to me if you took some time to check it out. I include a chapter. I also include the intro and a foreword. So you get like the intro of my book essentially, and you would also get onto my email list. So when when you sign up, all you have to do is reply to the email and I'll respond. Speaker 2 00:26:37  I'll respond to all of my emails. So you if you have a question about anything we talked about today, if you want to go deeper, just reach out to me directly. I'm accessible, approachable, and honestly, I would enjoy connecting with you. And to get all of that, the Social Media Sync bundle, all you have to do is visit land the talk.com land the talk com that's also the name of my podcast. Speaker 1 00:27:00  Heck yeah. That will all be in the show notes as well. So if you are driving and you're not able to grab it on the air, then just pause the show and grab it from the show notes. So Robin, thank you so much for being an incredible guest on the show and for your very valuable information on social media strategies. I really appreciate it. Speaker 2 00:27:18  And I appreciate you. And I just want to say, Shannon, you are an amazing host, and thank you for sharing a little bit of your life with me today. Speaker 1 00:27:24  Oh thank you. Thanks for listening to The Retreat Leader's podcast. Speaker 1 00:27:29  Learn more at the Retreat. See you next time.

TikTok adds the ability to schedule posts from inside the app, the Head of Instagram, Adam Mosseri stops by to explain how privacy settings for Story Highlights work, and the YouTube Creator Insider team shares an update on Hype and GIFs. Then Mathew Passy stops by to explain why creators can own their audience through a podcast.  Links:TikTok: Can Now Schedule Posts Inside App (Threads)Instagram: Story Highlights Privacy (Instagram)YouTube: Creator Insider Update - Hype and GIFs (YouTube) Podcast: Own Your Audience Forever with Mathew Passy (YouTube) (Apple Podcasts / Spotify / etc.) Wednesday Waffle: Instafel (Download) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Tons of Social Media News today! The CEO of Twitter, Linda Vaccarino, is stepping down. The CEO of Instagram explains why photos have switched from a 4:5 aspect ratio to 3:4. The Instagram Creators team shares how to get and use B-Roll, and the YouTube Creator Insider team shares a Channel Insights Sharing Setting. After the music, I do Wednesday Waffle.Get ready to dive into the latest shifts in the social media landscape with this episode of The Instagram Stories - Social Media News.  Host Daniel Hill explores pivotal updates, including the surprising departure of Linda Iaccarino as CEO of X (formerly Twitter) and the innovative changes coming from Instagram's leadership.As the social media world continues to evolve, Hill highlights Iaccarino's significant contributions to the platform, particularly her initiatives aimed at enhancing user safety and restoring advertiser confidence.  This episode is packed with Instagram news and insights that every marketer should know.  Adam Mosseri, the CEO of Instagram, shares his thoughts on the recent shift in photo aspect ratios from 4x5 to 3x4, emphasizing how advancements in smartphone technology are shaping Instagram features.  This change is not just a minor update; it's a reflection of the ongoing social media trends that creators and marketers must adapt to in order to stay relevant.Additionally, the episode features expert tips from the Instagram Creators account, focusing on how to effectively utilize B-roll footage in reels to enhance storytelling.  These insights are crucial for anyone looking to elevate their social media marketing strategies and create engaging content that resonates with audiences.  Hill also introduces a segment from Lauren of the YouTube Creator Insider team, who reveals exciting new features that allow creators to share channel insights with brands, fostering better collaboration opportunities in the ever-growing creator economy.As the episode wraps up, Hill shares his personal reflections on a recent preview of a new Superman movie, drawing parallels between engaging storytelling in film and effective content creation on platforms like Instagram and YouTube.  With a focus on humor and engagement, this episode is a must-listen for anyone interested in social media insights, Instagram DM strategies, and the future of digital communication.Join us as we navigate the latest platform updates, explore the intricacies of Instagram edits, and uncover the most effective social media strategies to enhance your online presence.  Whether you're a seasoned marketer or just starting out, this episode of The Instagram Stories - Social Media News is packed with valuable information that will keep you ahead of the curve in the dynamic world of social media.Show Links:X: Linda Yaccarino Steps Down As CEO (Twitter)Instagram: Why Use 3:4 Photo Ratio Instead of 4:5? (Instagram)Instagram: How To Capture and Use B-Roll (Instagram)YouTube: Updates from the Creator Insider Team - Channel Insights Sharing Settings (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

The Head of Instagram answers a lot of questions on reach, plus he explains why there aren't any links allowed in the captions.What if you could get insider knowledge directly from the head of Instagram? In this episode of The Instagram Stories, host Daniel Hill dives deep into key insights shared during Adam Mosseri's latest Ask Me Anything session, addressing the burning questions users have about Instagram reach and engagement.Listeners will discover the truth behind common myths and misconceptions surrounding Instagram's algorithms, including whether using scheduling apps like Later affects your reach. Daniel breaks down the impact of utilizing original or trending audio in your posts, and how changing your username can influence user engagement. You'll hear Mosseri clarify that resetting recommendations does not impact reach, and he dispels the myth of shadow banning as a non-official practice, providing listeners with clarity and confidence in their social media strategies.This episode also tackles user interface issues, like the frustrating auto-scroll bug when replying to comments, and discusses the exciting possibility of a search function on profiles to help users locate specific posts more efficiently. As social media trends continue to evolve, understanding these features can significantly enhance your Instagram DM strategy and overall engagement.Listeners are encouraged to explore Instagram notes for fostering personal connections, although it's important to note that these notes are not designed to increase reach. Daniel wraps up the episode with a reminder to subscribe to his email newsletter for the latest updates on social media, ensuring you stay ahead in the creator economy and are well-informed about Instagram features and updates.Join us for this insightful journey into the world of Instagram news and social media marketing, where you'll gain valuable social media insights that can transform your approach to content creation. Whether you're a seasoned marketer or just starting out, this episode is packed with practical tips and strategies to help you navigate the ever-changing landscape of social media, including TikTok updates and YouTube captions. Don't miss out on these essential Instagram news updates that could redefine your social media presence!Show Notes:Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

In today's episode, Brock Johnson  provides a complete guide to securing brand deals on Instagram in 2025. He'll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlighted by Adam Mosseri. Brock will  share tips on how to pitch brands on Instagram, including the importance of a strong media kit and your unique value proposition as a creator. He'll also discuss influencer income streams, from brand sponsorships and affiliate marketing to selling digital products. This episode is packed with practical advice on how to navigate the evolving landscape of brand deals, including pricing strategies, research tools like FYPM, and effective ways to approach brands through DMs. Whether you're a micro or mega influencer, these strategies will help you make the most out of your Instagram monetization opportunities. Watch On YouTube

The Edits team has new features, including keyframes, an upgraded Ideas Tab, and Voice Enhancement to remove unwanted background noise. Additionally, the YouTube team is rolling out auto-dubbing so people who don't speak the same language as you can still enjoy your videos. Lastly, I do Wednesday Waffle and talk about a completely different topic.Are you ready to elevate your social media game? In this episode of The Instagram Stories - Social Media News, host Daniel Hill dives deep into the latest updates that are shaping the landscape of social media, with a special focus on the Edits app enhancements and Instagram's exciting new content customization options.Join us as Daniel explores cutting-edge features in the Edits app, including keyframes for animations, an upgraded ideas tab, and innovative voice enhancement capabilities that are sure to transform your creative process. Get ready to discover how these Instagram features can amplify your content and engage your audience like never before. Furthermore, Daniel shares exclusive insights from Adam Mosseri, the head of Instagram, on how users can take control of their experience by managing their content preferences effectively. Learn about powerful strategies such as creating a favorites list, muting accounts, and resetting ranking preferences to tailor your Instagram feed to suit your unique interests.But that's not all! We also have Lauren from the YouTube Creator Insider team joining us to provide the latest updates on the rollout of auto-dubbing for creators and exciting new features available in YouTube Studio. This segment is packed with valuable information for those navigating the creator economy and looking to optimize their social media marketing strategies.To wrap up the episode, Daniel shares a personal anecdote from his college days and reflects on the inspiring impact of Ryan Reynolds and Rob McElhenney's ownership of Wrexham AFC on the local community. This heartwarming story serves as a reminder of the power of social media to connect and inspire.Don't miss this episode filled with social media insights, Instagram news updates, and the latest trends in the ever-evolving world of social media. Tune in to The Instagram Stories - Social Media News and stay ahead of the curve with the best Instagram features and updates, TikTok trends, and social media strategies that will keep your content fresh and engaging! Show Links:Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Edits: Keyframes, Voice Enhancement and More (Instagram)Instagram: How to Manage Your Algorithm (Instagram)YouTube: Auto-Dubbing Expansion, Inspiration Tab and Dream Screen to More Countries, Artist Channel Resources (YouTube) Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today the CEO of YouTube, Neal Mohan, shares some insights on how YouTube is different from Netflix, and how that's reflected in the way it's used by Creators. Additionally the Head of Instagram, Adam Mosseri, explains Trial Reels, what to do with old Trial Reels, and how to start getting brand deals. Plus I launched an email newsletter!Did you know that YouTube now claims 11% of all watch time on TVs, outpacing Netflix's 8. 5%? Join host Daniel Hill in this episode of The Instagram Stories as he delves into exclusive insights from Neil Mohan, the CEO of YouTube, who discusses the platform's remarkable performance against streaming titans and its unwavering commitment to creators.Mohan addresses the recent criticisms from Netflix co-CEO Ted Sarandos, emphasizing how YouTube's unique content model empowers creators by allowing them to retain ownership of their work. This episode highlights the significance of YouTube as a cultural epicenter, where successful creators prioritize their channels and leverage the platform to connect with their audiences. As the creator economy continues to evolve, understanding these dynamics is crucial for anyone interested in social media marketing and the latest social media trends.But that's not all! The episode also features an engaging Ask Me Anything session with the head of Instagram, who shares invaluable insights on brand deals, the latest Instagram features, and effective Instagram DM strategies. Discover tips on editing posts, trial reels, and the optimal posting times based on audience behavior, ensuring you stay ahead in the fast-paced world of social media.Whether you're a content creator looking to enhance your YouTube captions or a marketer aiming to refine your social media strategies, this episode is packed with actionable insights. Don't miss out on the latest Instagram news updates, TikTok trends, and platform updates that can elevate your social media game. Tune in to learn how to navigate the ever-changing landscape of social media, from Instagram carousels to DM automation, and get ready to transform your approach to digital content.As we wrap up the episode, remember to subscribe to our newsletter for a comprehensive recap of social media news, ensuring you never miss a beat in the world of Instagram, TikTok, and YouTube. Stay informed, stay inspired, and keep creating!Show Links:Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show (YouTube) Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Meta said it themselves, hashtags no longer significantly impact your reach (yes, straight from Instagram's own Adam Mosseri!).What does this mean? How should this affect my Instagram strategy? Kristina and Maria are getting into all of that and more to help you make sense of this news and pivot your strategy with confidence going forward.They break down:Why hashtags no longer help your content growHow Instagram is shifting toward search-based discoverySimple steps to find the right SEO keywords for your businessWhat messy action really looks like in your marketing strategyHow to show up for your community even when things are changingAnd why this shift actually makes things easier for you!If you've ever found yourself stuck trying to hack the algorithm or wondering why your content isn't getting seen, this episode is your wake-up call to embrace the new way of getting discovered. Plus, Kristina and Maria drop some of their favorite tools, strategies, and questions you can use today to start refining your keyword approach today!If this episode gave you clarity or fired you up, share it with a friend, tag us on social, or leave a review—it means the world! Mentioned in the Episode:Check out The Social Business Club and use code 'podcast' for your first month for $1The Ops ShopAnswer The PublicSemrushSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Click Here to Get All Podcast Show Notes!Instagram is constantly evolving, but are you keeping up with the changes? In this episode, Sharran dives into the 10 secrets to Instagram growth, compiled from the latest insider tips directly from Instagram's CEO, Adam Mosseri. From leveraging viral spikes to decoding the winners in your niche, Sharran lays out actionable steps for influencers to boost their reach. Learn how to "stack the spike" to amplify momentum, use batch filming for consistency, and optimize your captions for maximum engagement. Top creators prove these methods work, and they're all designed to help you grow smarter, not harder. Whether you're building your personal brand or scaling your business, this episode is your roadmap to Instagram success in 2025. If you want to supercharge your Instagram growth in 2025, tune in to learn the 10 secrets that top creators are using to skyrocket their success!“Every time you make a post, you have to ask yourself, 'Why would someone want to share this?' And if you can't answer that, you've got to study what you share.”- Sharran SrivatsaaTimestamps:01:21 - Adapting to Instagram's changing landscape02:54 - Secret #1: Amplify viral momentum by stacking the spike03:50 - Secret #2: Model what's working in your niche05:38 - Secret #3: Batch your content for scalability06:48 - Secret #4: Maximize carousel engagement with second swipe hooks08:19 - Secret #5: Hook viewers in the first three seconds10:43 - Secret #6: Use trending soundtracks for better retention13:31 - Secret #7: Write captions that drive visibility15:31 - Secret #8: Craft compelling short-form content with trailer strategy18:23 - Secret #9: Engage with every comment to strengthen connections20:45 - Secret #10: Hijack headlines to position yourself as a niche authority23:45 - Bonus tip: Optimize for shares to unlock massive growthResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing -

In today's episode, Brock Johnson is  reacting to his previous interview with the Head of Instagram, Adam Mosseri. He will be sharing his thoughts on the key takeaways from their conversation, including insights into the Instagram algorithm, how to increase Instagram views, and strategies for going viral on Instagram. Brock will dive deeper into the discussion on Instagram Reels, hashtags, and the latest updates that can help you grow your presence on the platform. If you missed the interview and want to hear his perspective on what was shared, this episode breaks down the most important points and how you can use them to improve your Instagram strategy. Watch On YouTube

In today's episode, Brock Johnson shares the experience of interviewing Adam Mosseri, the Head of Instagram, and delves into key insights about the platform's direction and its impact on creators and businesses. During their conversation, they discussed the latest updates to the Instagram algorithm, how Instagram is evolving, and tips for growing your following in today's competitive environment. This episode provides a unique opportunity to hear directly from the Instagram CEO on the platform's future and how users can adapt their strategies for success. If you've ever wondered what goes on behind the scenes at Instagram or how to navigate the algorithm to grow your followers, this interview offers valuable information straight from the source.