Podcast appearances and mentions of Adam Mosseri

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd00:00 Intro4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd00:00 Intro4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now. Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management. Watch On YouTube 

Today the YouTube team adds the ability to talk to the AI in YouTube Studio and have it remember, Instagram gives more details about Instagram Plus, Adam Mosseri answers why the same Reel posted twice performs differently, and a TikTok creator shares a strategy for getting more views.   Links: YouTube: AI Labels, Ask Studio History, Nano Banana Effect Maker (YouTube) Instagram: Instagram Plus (Instagram) Instagram: Same Reel Performing Differently (Instagram) Instagram: DM Sticker in Stories (Instagram) TikTok: How To Get More Views (TikTok)   Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill_media   Leave a Review of the Podcast: Apple Podcasts     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Épisode 1483 : C'est l'épisode 1483 du Super Daily et on en profite pour se faire un comité édito !Pour ce nouvel épisode, toute l'équipe du Super Daily se réunit exceptionnellement autour du micro pour un bilan de milieu d'année totalement décontracté. Avant les grands bouleversements de l'été, Thibault, Camille et Adjan regardent dans le rétro pour vous livrer un savant mix d'infos clés, de coulisses d'agence et de franches rigolades.Des dilemmes impitoyables pour tester votre vision du WebL'équipe se prête au jeu d'un « Tu préfères » cornélien appliqué au marketing digital. Entre la suppression des Reels par Adam Mosseri, la perte dramatique de vos statistiques social media et la gestion de crises de marques majeures, leurs réponses risquent de bousculer vos certitudes et d'animer vos propres débats de bureau.Passage sur les dossiers chauds de l'agence !C'est aussi l'occasion idéale pour plonger dans les dossiers chauds de l'agence Supernatifs. De la production vidéo d'envergure internationale pour Sanofi au lancement de produit majeur pour Tefal, en passant par les coulisses des Nuits de Fourvière, ou les stratégies de pointe pour CLAAS, Lunii, TBS et Valrhona, vous saurez tout sur l'actualité de l'industrie de l'attention !C'était aussi l'occasion d'aborder des choses plus légères ! Cet épisode se clôture sur les trajectoires personnelles de vos animateurs préférés. Entre un événement heureux et objectifs personnels, le timing est parfait pour faire le point avant la rentrée !Installez-vous confortablement, écoutez l'épisode et venez papoter avec nous sur Instagram pour nous donner vos propres réponses !…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

The Head of Product at Meta, Naomi Gleit, announces new Subscription options at Meta, Rene Ritchie from the YouTube Creator Insider team explains the new AI Remix feature inside YouTube Shorts, and Adam Mosseri explains how to understand Instagram's insights.   Links: Meta: Subscriptions for Instagram, Facebook, WhatsApp, and Meta (Instagram) Meta: Facebook launches a ‘Plus' subscription that gives you extra features (The Verge) YouTube: Gemini Omni in Shorts Remix - Creator Newsflash (YouTube) Instagram: Insights, engagement rates and connected versus unconnected reach (Instagram)   Wednesday Waffle: My video connecting Mike Schur to Chris Carrabba of Dashboard Confessional to Taylor Swift (Instagram) Links:        Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill_media   Leave a Review of the Podcast: Apple Podcasts     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Épisode 1464 :Mais qu'est-ce que c'est encore que ça ? Instants, c'est le fantasme de Snapchat et de BeReal empaqueté dans une app Meta, branchée directement sur Instagram.Adam Mosseri résume bien la promesse de cette nouvelle app : moins de pression, plus de spontanéité, et des photos qui s'autodétruisent.On est sur un produit encore en test, mais suffisamment concret pour qu'on puisse commencer à réfléchir sérieusement à ce que ça veut dire pour la stratégie social media.C'est quoi Instants, très concrètement ?Instants est une application autonome, mais reliée à Instagram : pour l'utiliser, il faut un compte Instagram, exactement comme pour Threads.Poru l'instant, l'app est disponible uniquement sur certains marchés tests, notamment l'Italie et l'Espagne, à la fois sur iOS et Android.A quoi ressemble Instants ?Quand tu ouvres Instants, tu arrives directement sur l'appareil photo, sans feed, sans scroll infini, sans onglet d'exploration. L'expérience est pensée autour de la capture ultra-rapide d'un moment, puis de son envoi à un cercle d'amis.https://techcrunch.com/wp-content/uploads/2026/04/instants-app-google-play.jpgQue des photos spontanéesPour envoyer ta photo en ligne, tu ne peux pas piocher dans ta galerie mobile, tout passe par la prise de vue live.Cela élimine de facto le côté je cherche dans mes photos l'image parfaite.Meta annonce clairement la couleur : l'objectif est de réduire la pression de performance qui s'est installée sur le feed et même sur les stories, en faisant sauter tout ce qui ressemble à de la mise en scène ou du polissage.Que des posts éphémeralresEt le cœur du concept, c'est l'éphémère : la photo peut être vue une seule fois, et disparaît ensuite, ou s'autodétruit au bout de 24 heures si personne ne l'a ouverte.Les réactions se font pour l'instant uniquement via des émojis, sans commentaires textuels, ce qui pousse vers une communication plus instinctive et moins discursive.Ce choix est cohérent avec l'intention de Meta : empêcher l'app de se transformer en un “mini Instagram” bis, et rester collé à la logique du micro-signal, de la micro-connexion.Une interface minimalisteInstants s'ouvre sur la caméra, propose peu ou pas d'options de retouche, pas de montage, pas de templates, pas de création complexe : le message implicite, c'est “tu n'as aucune excuse pour ne pas partager'.Positionnement : la riposte très assumée à Snapchat et BeRealMeta ne s'en cache pas : Instants se place frontalement sur le terrain de Snapchat et de BeReal, celui de l'instantanéité, du cercle restreint, du sans filtre.On est sur un triptyque très lisible :– Snapchat, pour l'échange privé en snaps qui disparaissent.– BeReal, pour la promesse “no filter, no bullshit”, la capture de moments authentiques.La nuance stratégique importante, c'est que Meta ne lance pas Instants comme un objet totalement isolé.L'app est liée à Instagram, requiert un compte Instagram, et une partie du contenu peut être redistribuée ou remontée dans l'écosystème Instagram, ce qui réduit le risque classique des apps satellites mortes-nées.Ce que ça change pour les marques et les stratégies social mediaPour l'instant, Instants est clairement une app orientée usage perso, et rien n'indique une ouverture courte ou moyenne échéance à un usage brandé ou publicitaire classique.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

What's the best type of content to focus on creating - carousels, long form videos, short form videos, or something else? Today on the show, the Head of Instagram answers the question but then I play a clip of Mr. Beast answering a very similar question. Also the Head of Instagram answers questions about how to handle hate, trial reels, and takes feature suggestions.   Links:   Instagram: Chart to Explain Difference Between Account Types (Instagram) YouTube: Mr. Beast and the Attention Economy (YouTube) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly. Watch On YouTube 

Are you posting on Instagram and just hoping for the best? Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off. They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting. If you're flying blind on Instagram and want a plan, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.   I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me.   [00:00] Introduction — why Instagram feels broken for so many therapists right now [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately. [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever. [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model. [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now. [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing. [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly. [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know. [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well. [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer. [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things. [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage [41:30] Where to go from here     If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients   You can also find out more about working with me at https://brooklynstorme.com   instagram algorithm 2026, instagram for therapists, social media for counsellors, private practice marketing, therapist instagram tips, instagram reach 2026, reels for psychologists, social media strategy private practice, instagram authenticity, growing your therapy practice online, instagram saves and shares, content pillars for therapists, mental health social media, instagram views metric, private practice visibility, therapist marketing australia, instagram audition system, short form video for therapists, online marketing for social workers, growing private practice instagram

Story of the Week (DR):Meta and YouTube Found Negligent in Landmark Social Media Addiction Case: A jury found the companies harmed a young user with design features that were addictive and led to her mental health distress. DRHistoric Financial PenaltiesNew Mexico: A jury ordered Meta to pay $375M in civil penalties ($5,000 per violation) for misleading the public about child safety.Los Angeles: In the first social media addiction trial of its kind, the jury awarded $6M in total damages (compensatory and punitive) to a single 20-year-old plaintiff, with Meta ordered to pay 70% and YouTube 30%.Section 230 "Immunity" is CrackingThese trials successfully sidestepped Section 230 by focusing on product design (like infinite scroll and autoplay) rather than the content itself. The juries ruled that the "addictive" nature of the apps was a design defect, not a speech issue.Direct Liability for "Addictive" FeaturesFor the first time, a jury found that features like infinite scrolling, notifications, and video autoplay were intentionally designed to "hook" young users.In the Los Angeles "KGM" trial, the jury found both Meta and YouTube negligent for creating products that they knew would harm children's mental health while failing to provide adequate warnings to parents.Evidence of "Profits Over Safety"The trials featured internal documents and depositions from Mark Zuckerberg and Instagram head Adam Mosseri. The evidence convinced jurors that executives were warned by their own employees about risks to children—including sexual exploitation and mental health "problematic use"—but chose to prioritize engagement and profits over implementing safety guardrails.A "Big Tobacco" Moment for TechLegal experts are comparing these verdicts to the 1990s lawsuits against the tobacco industry. Because the California trial was a "bellwether" (a test case), the win for the plaintiff opens the floodgates for thousands of similar pending lawsuits from families and school districts. It signals that social media companies can now be sued for the health consequences of their platforms, just like cigarette manufacturers.Elon Sux 2:Elon Musk loses big in court; X boycott perfectly legal: X admonished for “fishing expedition” as judge dismisses ad boycott lawsuit.Elon Musk Found Liable By Jury For Misleading Twitter Investors In $44 Billion Deal, Faces Potential $2.5 Billion DamagesElon Musk's Grok ordered to stop creating AI nudes by Dutch court as legal pressure mountsOn March 25, 2026, President Trump officially appointed the first 13 members to his President's Council of Advisors on Science and Technology (PCAST). While the council is designed to hold up to 24 members, the initial "dream team" lineup is dominated by Silicon Valley titans and leaders in AI, crypto, and fusion energy. The Chips and TechBro ClubhouseCo-Chair David Sacks (the White House AI and Crypto Czar)Stepping aside from his role as AI and crypto czar for Trump.Sacks told Bloomberg on Thursday that he has “used up” his 130 days as a special government employee: “I think moving forward as co-chair of PCAST, I can now make recommendations on not just AI but an expanded range of technology topics. So yes, this is how I'll be involved moving forward.”Co-Chair Michael Kratsios (Director of the Office of Science and Technology Policy).Mark Zuckerberg: founder/CEO MetaJensen Huang: CEO NvidiaLarry Ellison: Founder/Exec Chair OracleSergey Brin: Co-founder GoogleLisa Su: CEO AMDMichael Dell: CEO/founder Dell TechnologiesSafra Catz: former CEO (current Exec Vice Chair) OracleMarc Andreessen: Co-founder Andreessen HorowitzFred Ehrsam: Co-founder Coinbase and ParadigmDavid Friedberg: CEO of The Production Board (and All-In podcast co-host)Jacob DeWitte: CEO Oklo (nuclear fission)Bob Mumgaard: CEO Commonwealth Fusion SystemsJohn Martinis: Nobel Laureate and physicist (formerly of Google Quantum AI)Trump's Billion-Dollar French Boondoggle Gets Even DumberThe "Billion-Dollar Bribe" to Kill Clean EnergyThe Trump administration is paying French energy giant TotalEnergies nearly $928M to walk away from two major offshore wind projects off the coasts of New York and North Carolina. In exchange, the company has pledged to stop developing any new offshore wind in the U.S. entirely.Paying for Investments Already in ProgressCritics call the deal a "boondoggle" because the $1 billion "refund" is earmarked for natural gas and oil projects—specifically the Rio Grande LNG plant in Texas—that TotalEnergies was already heavily invested in. The article argues the government is essentially handing over taxpayer money for business moves the company was making anyway.A Tactical Pivot After Court LossesAfter the administration's previous attempts to block offshore wind were repeatedly struck down by federal judges, they've switched strategies. Instead of using executive orders that get tied up in court, they are now using "settlements" and "refunds" as a backdoor way to dismantle the renewable energy industry.Economic Irony During a Global Fuel CrisisThe payout comes at a time when global energy prices are spiking due to the war in the Middle East, highlighting the irony of spending $1B to kill domestic, zero-carbon wind power—which would provide long-term price stability—in favor of volatile fossil fuel markets.The "America First" ParadoxDespite the "America First" rhetoric, the administration is transferring a massive sum of U.S. taxpayer money to a foreign (French) corporation. Legal experts and advocates suggest this sets a "dangerous precedent," essentially signaling to other energy companies that they can get paid by the government not to build the green infrastructure they already bought leases for.Major outgoing CEOs are citing AI as a factor in their decisions to step downCoca-Cola CEO James Quincey (61) and former Walmart CEO Doug McMillon (59) have told CNBC that the next wave of artificial intelligence is a reason for their departures.Both CEOs said they believed their companies needed someone with new energy and understanding of AI to helm the companies' futures.Who is next?Apple/Tim Cook (63): long tenure; Apple needs rapid AI product pivots; investor impatience could risePepsi/Ramon Laguarta (60): consumer packaged goods facing AI-driven marketing/supply chain changeMcDonald's/Chris Kempczinski (55): operations + AI in ordering, automationAir Canada CEO [Michael Rousseau] Apologizes For Lack of French Language Skills But Refuses to Resign Over ‘Insulting' Crash Video MessageSunday night: an Air Canada plane collided with a fire truck while landing at LGA: the pilot and copilot were killed and both fire officers were injuredMany possible reasons for crash: but worth noting that: Only two controllers were working in the tower overnight, combining multiple roles including ground and local control. The NTSB says that setup is standard for the midnight shift but there have been long-standing concerns about workload and fatigue.POPULIST MATH TIME: Using a recent-year estimate of airports with scheduled overnight service: 450 airports; adding one additional air traffic controller fully loaded annual cost: $180,000 per controller (approximate — $120k salary + ~50% benefits/overhead). Annual cost = 450 airports × $180,000 = $81,000,000.The embattled chief executive of Air Canada has publicly apologized for his lack of French language skills after he was slammed for releasing an English-only video message about the fatal crash of an Air Canada Express regional jet at LaGuardia Airport late on Sunday.Headquartered in French-speaking Quebec, Air Canada is subject to Canada's Official Languages Act, which means that it must serve passengers in both English and French.Because Air Canada is the national flag carrier, it is subject to the Canada Transportation Act and the Air Canada Public Participation Act. These laws mandate that:At least 75% of the voting interests must be owned and controlled by Canadians.The company must maintain its head office in Montreal.No single non-resident (or group of non-residents) can own more than 25% of the voting interests.Under the Official Languages Act and the Canadian Charter of Rights and Freedoms, English and French have "equality of status" in all institutions of the Parliament and Government of Canada.Quebec: The only province that is officially unilingual (French). While some services are available in English, the "official" language of the government, courts, and commerce is French under the Charter of the French Language.Quebec Demands Air Canada's CEO Resignation in 92 to 0 VoteQuebec's legislature, known as the National AssemblyGoodliest of the Week (MM/DR):DR: Meta and YouTube Found Negligent in Landmark Social Media Addiction CaseMM: Meta and YouTube Found Negligent in Landmark Social Media Addiction CaseAssholiest of the Week (MM):Unbelievably stupid fat mouthed CEO asshole run sheet:FedEx and UPS charged fees for collecting tariffs. Now, customers want that money back. DRThe plaintiff in Yanchunis' lawsuit, a South Florida resident who ordered a pair of tennis shoes from Germany with a declared value of $140, received a $36 bill from FedEx. The bill included $21 in now-unconstitutional tariffs and $15 in "FedEx's customs brokerage and duty advancement fees," according to the complaint.Unbeknownst to many, companies are likely layering in fees on top of the tariffs and just calling it part of the tariffs - for FedEx and UPS, they ALREADY DEALT WITH TARIFFS because they existed before, but now they just charged you extra fees for funsiesBut don't get angry at FedEx's CEO Rajesh Subramaniam - FedEx founder and dictator Fred Smith is Executive Chair of the board and has 57% influence over the companyNetflix raises prices across all streaming plansThe price hike comes as Netflix has been investing heavily in its content, including new ventures into the live events space and into video podcasts.Netflix has 325m subscribers and generated 10.9bn in profit in 2025That's $33.53 per subscriber in profit - and they now want to charge an extra $12/year per subscriber = $3.9bn in extra revenueThey planned to spend an extra $2bn on content in 2026(does math)... leaving $1.9bn in us giving money to Netflix for nothing new - and the standard and premium plans are going up by $2, not $1! Fun! So we're giving them more!But don't get angry at Netflix CEOs Ted Sarandos and Greg Peters - Reed Hastings, who sold most of his shares but is the founder, still chairs the board and has the majority of influence at the company! In fact, Hastings close confident and early investor Jay Hoag, who is lead “independent” director after 27 YEARS on the board, was voted out and just stuck around and has the second most influence!Major outgoing CEOs are citing AI as a factor in their decisions to step downOutgoing Coca Cola CEO James Quincey said the company needs, “someone with the energy to pursue a completely new transformation of the enterprise”Quincey is 61 years old, being succeeded by the perfect AI leader: COO Henrique Braun who got a bachelors in architecture and an MBA and is 59 years oldBut wait, don't get sad! James Quincey is so happy to gaslight you with AI and “transformative” yadayada, he forgot to mention he's staying on as Executive Chair and will retain the highest influence on the board!Outgoing Walmart CEO Doug McMillon said he wanted to give the CEO role to someone “faster”McMillon, 59, who has a bachelor's in accounting and an MBA, handed the company over to John Furner, 52, who studied marketing and got an MBABut wait, don't get sad! Doug McMillon is so happy to gaslight you with AI and “transformative” yadayada, he forgot to mention he's staying on as Executive Chair and will retain the highest influence on the board!Perplexity CEO says AI layoffs aren't so bad because people hate their jobs anyways: ‘That sort of glorious future is what we should look forward to'Aravind Srinivas - previously of OpenAI - is doing his best Sam Altman impressionOpenAI Foundation pledges $1 billion to mitigate some of the jobs that it thinks AI will destroyHeadliniest of the WeekDR: Larry Fink says today's economic anxiety stems from people increasingly feeling like capitalism isn't working for them, warns AI boom could widen wealth divide without broader participationMM: The SpaceX IPO Will Be Just as Unconventional as Musk HimselfSo the IPO will be a racist, misogynistic, narcissistic asshat?Who Won the Week?DR: the State of New Mexico (led by Attorney General Raúl Torrez and Governor Michelle Grisham) and 20-year-old “Kaley” from Los AngelesMM: Sex. Japanese geneticists recloned mice over and over for over 50 generations to test the idea that cloning could be “infinite” - like in Star Wars with the clone army. Turns out by the 58th generation, every mouse died immediately after birth for unknown reasons, and they had totally bizarre and massive genetic abnormalities. The study concluded that mammals need to have sex for genetic diversity. MM: TotalEnergiesPredictionsDR: Air Canada CEO Michael Rousseau blames both China and Bad Bunny for his inability to speak FrenchMM: SpaceX will definitely IPO, listing 666m shares priced at $8008 per share under the ticker “P-E-N-1-5” and the logo will be an X with REALLY LONG serifs (not to be mistaken for a swastika)

Meta and Google, the parent company of YouTube, were found liable for harming a woman's mental health due to addictive design features, a California jury found in a landmark decision on Wednesday, just one day after a jury in New Mexico ordered the Facebook parent company to pay $375 million for enabling child exploitation and misleading the users about safety features. Key Facts Meta and Google are liable to pay $3 million in damages to the plaintiff, only identified as a 20-year-old woman named K.G.M., who said she became addicted to the two companies' apps due to addictive features. Meta, which owns Facebook and Instagram, was ordered to pay out 70% of the damages, while YouTube was ordered to pay the remaining 30%, the Wall Street Journal reported. The lawsuit also named TikTok and Snap, the parent company of Snapchat, as defendants, but both companies settled out of court for undisclosed sums. Meta founder Mark Zuckerberg and Instagram chief Adam Mosseri both testified at the trial, where Zuckerberg insisted the company was “building this thing to be a good thing that has value in people's lives,” Courthouse News reported in February. “We respectfully disagree with the verdict and are evaluating our legal options,” Meta spokesperson Francis Brennan told Forbes in a statement, while Google spokesperson José Castañeda said in a separate statement the company disagrees with the verdict and plans to appeal, adding, “this case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.” The verdict did not appear to impact stock prices, Meta shares up slightly (0.46%) and Google parent Alphabet's down slightly (0.3%). Read the full story on Forbes: By Zachary Folk https://www.forbes.com/sites/zacharyfolk/2026/03/25/meta-and-google-found-liable-in-social-media-addiction-trial/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to WORK!! Today we're so back unpacking our firstly monthly instalment of State of Social Media!! We'll be unpacking what's working in March 2026 on social media, Instagram new features, content inso, creator economy news & more! CHAPTERS & TIME STAMPS00:00 Intro 3:15 Polished casual content is still in 4:25 Tess' theory: The two types of creator in 2026 5:00 Expert personal brand + examples7:09 Chaotic personal brand + examples8:07 Influencers aren't influential anymore 9:38 Niche audiences in 2026 are essential 10:26 Instagram updates: Stickers, Carousels & Adam Mosseri corner lol 12:15 YouTube updates: Voicenote comments & quizzes14:18 Podcasting news: Apple video & Jake Shane on Netflix 16:24 Average creator income & it's not too late 20:30 Podcasts are the new late night22:04 The future of this channel & this podcast Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!ARTICLES + LINKS MENTIONEDAverage creator incomeFintech created for influencersVanity Fair the new late nightSubstack articles: https://mufarodawn.substack.com/p/the-rise-of-the-expert-influencerSubstack article 2: https://curatedbyamritasingh.substack.com/p/the-difference-between-being-an-influencerReddit thread: https://www.reddit.com/r/influencermarketing/comments/1rg8k7d/ive_spent_millions_on_influencer_marketing_ama/

Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.ㅤBest Moments:(00:45) New data from Google reveals exactly how to format dates to win in AI search(01:03) Why adding the specific month to your titles increases visibility by 42%(02:15) eBay buying Depop is a huge signal for where Gen Z commerce is actually happening(03:30) Adam Mosseri confirms that background noise and stumbling are now engagement assets(04:45) Why Gucci is facing major backlash for using AI during Milan Fashion Week(05:55) Jay attempts to have a normal coffee with a friend and realizes he cannot stop interviewing peopleㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Today's episode features the head of Instagram answering questions about scheduling posts, the maximum amount of people you can follow, if Instagram, Edits, and Threads will ever combine into one giant super app, and if you can limit your Close Friends Story down to just one person.   Links:   Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adam Mosseri (Instagram, Facebook, Fortune's 40 Under 40) is the CEO/Head of Instagram at Meta. Adam joins the Armchair Expert to discuss being the suit in a family of artists and designers, how we build up emotional affinities for particular brands, and why his approach to design is based in problem solving. Adam and Dax talk about using intelligent technology to evaluate safety at scale, how the Instagram algorithm actually works, and the arms race of the ability to detect when something was made by AI. Adam explains the process of rolling out new features and dealing with mistakes, the implications of how power has been shifting from institutions to individuals, and his prediction that authenticity is becoming infinitely reproducible.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Head of Instagram, Adam Mosseri, explains that the Following feed is not going anywhere, and the YouTube team adds the ability to reply to a comment using an audio recording of your voice. Additionally the company Emplifi shares their yearly social media report, and I do Wednesday Waffle.   Instagram: Following Feed (Instagram) YouTube: Voice Replies! (YouTube) Strategy: Emplifi Social Media Benchmarks Report (Emplifi)   Wednesday Waffle: Australia's social media ban is a high-stakes experiment (Snap) Sign Up for The Weekly Email Roundup: Newsletter Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. 100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you level up when you're ready. In this episode: Why Live is the ultimate "proof of real" in the AI age The stats: 10x engagement, 3.5% post reach vs front-of-Stories-tray placement Why music's biggest artists are doing collabs nonstop (and how Instagram Live's guest feature is the same mechanic) The graduated fear ladder: Practice Mode, Close Friends, then Public Tactical: phone setup, pinned comments, scheduling, the 3-second hook The gear ladder from free to $36/mo How to go live from your desktop for free with Instagram Live Producer StreamYard and Restream for multistreaming and rebroadcasts Tools and resources mentioned: Instagram Live Producer (free — go to instagram.com, click Add Post, select Live) StreamYard (from $36/mo — browser-based desktop streaming + multistreaming) Restream (free plan available — multistream to 2 platforms, paid from $16/mo) Adam Mosseri on Instagram (@mosseri) Related episodes: The Artwork Didn't Change. The Story Did. (Jan 9, 2026) The January Reset: One Metric, One Goal, One Plan (Jan 17, 2026) Context is Still King. If You Use It. (Jan 27, 2026) 4 Prompts That Pull Your Story Out (Feb 2, 2026) Why Your Art Isn't Selling on Instagram (Aug 20, 2025)

News and Updates: YouTube argued in a landmark addiction trial that it is an entertainment platform, not social media, comparing its algorithm to a helpful librarian rather than addictive gambling. Instagram head Adam Mosseri testified that 16-hour daily scrolling is "problematic" but not a clinical addiction, despite lawsuits linking excessive use to mental health issues. YouTube's 2025 revenue hit $60 billion, surpassing Netflix. Growth was driven by 325 million paid subscribers, NFL Sunday Ticket, and record-breaking fourth-quarter advertising sales. Alphabet plans to double AI capital expenditures to $185 billion in 2026. Meanwhile, YouTube secured exclusive Oscar rights starting in 2029 to expand entertainment dominance.

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Instagram chief Adam Mosseri takes the stand in LA as plaintiffs argue the platform fueled depression and body dysmorphia in kids as young as nine. Internal emails reveal Instagram's own teams warned against lifting a plastic surgery filter ban, only to be overruled. Zuckerberg is expected to testify next. Then, Iran is texting protesters "your presence has been noted" and using facial recognition to hunt them down months later. NewsNation's Senior National Security Contributor, Lt. General Richard Newton joins with the details. KFI's Michael Monks stops by to break down California's push for $16B+ in new taxes and fees, hidden hotel charges, and the $300K-a-year LA County supervisors who voted to raise your sales tax. Plus, copper thefts are leaving streets dark and LA's fix is going to cost you.See omnystudio.com/listener for privacy information.

In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.What we cover in this episode:-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).-- The strategy behind unlocking 3,000+ trials from the archives.-- Adam Mosseri's testimony on social media addiction and his “TV show” comparison.-- New data: Why 120-minute videos are out-earning shorter content.-- MrBeast's move into financial services.00:00 Intro & The “Fake” Sky01:04 Why 120-Minute Videos Earn More02:06 Law & Crime Buys Court TV03:24 Digital Media Flips the Script04:52 Keeping the Brands Separate05:52 The YouTube-First Strategy07:07 From Rivals to Partners09:21 Unlocking the Trial Archives11:42 Social Media Addiction Lawsuits12:48 Mosseri: “It's Like a TV Show”15:37 Meta's New Navy SEAL Motto16:24 The Global Push for Bans17:11 Safety Ratings for Social Apps18:59 MrBeast's Financial Move19:32 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Content ballern, auch, wenn das Leben schon vorbei ist? Ein Patent bei Meta zeigt, wie das irgendwann möglich sein kann. Außerdem steht Meta gerade mehrfach Gericht - und dabei haben wir einiges erfahren. Zum Beispiel, wie viel ein Adam Mosseri eigentlich verdient. Und dann ist da noch die Frage, wie viele Influencer:innen eigentlich steuerlich “unsauber” arbeiten – wir haben die Antwort. Live aufgezeichnet am 12. Februar 2026 im Theater Verlängertes Wohnzimmer, Berlin ➡️ Netzpolitik im Interview mit Stephan Dreyer über Social-Media-Verbote: [https://netzpolitik.org/2026/australisches-modell-ein-social-media-verbot-macht-den-jugendschutz-schlechter/](https://netzpolitik.org/2026/australisches-modell-ein-social-media-verbot-macht-den-jugendschutz-schlechter/) ➡️ Mit der "Haken Dran"-Community ins Gespräch kommen könnt ihr am besten im Discord: [http://hakendran.org](http://www.hakendran.org⁠) Kapitelmarken, KI-unterstützt Kapitelmarken, KI-unterstützt 00:00:11 - Hallo Carsta, Hallo Dennis, Hallo Berlin! 00:01:34 - Nachhak zu KI am Arbeitsplatz 00:04:56 - Meta AI - aggressive Einführung, mangelnde Qualität 00:10:12 - Threads emanzipiert sich 00:12:26 - Gerichtsprozesse gegen Meta 00:25:06 - Funktionen und Reinkarnationen 00:34:00 - Meta vs. Telekom 00:36:26 - Influencer Taskforce in NRW 00:40:34 - Texas vs. Erwachsenencontent 00:46:27 - Nachhak: Discord und die Altersverifizierung 00:49:12 - Social-Media-Verbot für Minderjährige in der EU 00:53:46 - Substack und die Rechtsradikalen 00:58:00 - Funktionen und Emotionen ℹ️ Hinweis: Dieser Podcast wird von einem Sponsor unterstützt. Alle Infos zu unseren Werbepartnern findet ihr [hier: https://wonderl.ink/%40heise-podcasts](https://wonderl.ink/%40heise-podcasts)

Amanda Silberling of TechCrunch joins Mikah Sargent this week on Tech News Weekly! A Stanford graduate built a matchmaking algorithm that's sweeping across the Stanford campus. Is social media "clinically addictive"? Discord announced an age-verification process that sparked privacy concerns among users. And the Virtual Boy is back? Amanda talks about an AI-powered dating app that was developed by a Stanford graduate and how dating for young adults is becoming more driven by tech. Mikah talks about the social media addiction trial and comments made by Instagram's CEO, Adam Mosseri. Emma Roth of The Verge joins the show to talk about Discord's age verification mandate that has sparked huge user privacy concerns, especially following a data breach the company suffered last year. And Scott Stein of CNET stops by to share his thoughts and time with Nintendo's revival of Virtual Boy as a replica accessory for the Nintendo Switch and Switch 2. Hosts: Mikah Sargent and Amanda Silberling Guests: Emma Roth and Scott Stein Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: preview.modulate.ai bitwarden.com/twit joindeleteme.com/twit promo code TWIT

Branded Content Is Out, Less Curated Feeds Are In (What This Actually Means For You)If you saw Adam Mosseri's post about Instagram's shift away from perfectly curated feeds and immediately panicked about what this means for your business, this episode is for you.Because here's the truth: Every time the algorithm changes, people either celebrate or spiral. But the real question is - what does this actually mean for YOU and your business?In this episode, we're breaking down Instagram's shift away from "perfectly curated" content toward more casual, less produced content - and how to adapt without abandoning your brand identity or burning yourself out.Here's what we get into:What Instagram's shift toward less curated content actually means (and why it's not as dramatic as you think)Why being on brand will never go out of style, no matter what the algorithm saysHow to stay true to your aesthetic while embracing less polished contentThe dangerous myth that less curated means you have to post everything live and in-the-momentWhy less curated doesn't mean random (and how random content kills sales)The one thing that matters more than any algorithm change: telling people what's in it for themSee our services https://klcthestudio.com/services

This Day in Legal History: Nelson Mandela ReleasedOn February 11, 1990, Nelson Mandela was released from Victor Verster Prison in South Africa after 27 years of incarceration, marking a seismic shift in the country's legal and political landscape. Mandela's release followed a period of secret negotiations between the apartheid government and the African National Congress (ANC), and it signaled the beginning of the end of apartheid—a system of institutionalized racial segregation and oppression upheld by law. His imprisonment had become a global symbol of the fight against racial injustice and was frequently challenged by international human rights organizations and legal scholars as a violation of fundamental human rights.Mandela had been convicted in 1964 of sabotage and other charges under South Africa's Suppression of Communism Act, following the infamous Rivonia Trial. He was sentenced to life imprisonment, spending much of his sentence on Robben Island under harsh conditions. Over the decades, growing international sanctions and internal unrest made apartheid increasingly untenable.Then-President F.W. de Klerk's government began rolling back apartheid legislation in the late 1980s, and on February 2, 1990, de Klerk announced the unbanning of the ANC and his intention to release Mandela. Just nine days later, Mandela walked free, delivering a speech in Cape Town that emphasized reconciliation, peace, and the continuation of the struggle for full democratic rights.Mandela's release was not just a political milestone—it was a legal one, too. It reflected a move away from laws based on racial supremacy and toward a constitutional order grounded in human rights. This transformation would culminate in South Africa's 1996 Constitution, often lauded for its rights-based framework and independent judiciary.The Trump administration's plan to repeal the EPA's 2009 endangerment finding—the scientific basis for regulating greenhouse gases under the Clean Air Act—could reignite legal efforts to hold polluters accountable through public nuisance lawsuits. That finding enabled the EPA to regulate emissions from vehicles and power plants, but its reversal removes the legal framework that had previously shielded companies from such claims under a 2011 Supreme Court ruling. In that decision, the Court held that the EPA's authority under the Clean Air Act displaced common-law nuisance suits against emitters. Without that EPA oversight, legal scholars believe plaintiffs may now argue that the courts are once again an appropriate venue for these claims.Public nuisance lawsuits, typically filed by states or municipalities, seek to hold companies accountable for harms caused to community health and safety. These cases have been historically difficult to win due to challenges in proving direct causation, but experts say the new regulatory gap could encourage a wave of litigation. Industry groups like the Edison Electric Institute have warned that repealing the endangerment finding could expose utilities to costly legal battles. While federal courts had largely blocked such claims, state courts have shown more openness, and the shift in federal policy may strengthen these legal efforts. Environmental advocates may now have renewed leverage to push power companies and other emitters into court.Trump's repeal of climate rule opens a ‘new front' for litigation | ReutersAttorney General Pam Bondi is scheduled to testify before the House Judiciary Committee this week amid intensifying legal scrutiny over the Justice Department's management of the Jeffrey Epstein files. Lawmakers are expected to question Bondi about what they view as excessive redactions and the DOJ's withholding of key documents, actions that may conflict with a bipartisan federal law passed in 2025 mandating the broad release of Epstein-related materials. Legal analysts suggest the DOJ's reliance on legal privileges—such as investigatory and deliberative process exemptions—to justify redactions could face stiff challenges in court or through congressional oversight powers.The situation raises constitutional tensions between legislative oversight and executive privilege, particularly as the House panel, now under Republican control, examines whether the DOJ is shielding politically sensitive information. Some members of Congress have accused the Department of undermining transparency and potentially violating the statutory intent of the Epstein Disclosure Act, which narrowed the DOJ's discretion in withholding records tied to convicted sex offenders or deceased suspects like Epstein.Bondi's DOJ has been accused of prioritizing partisan enforcement over institutional neutrality, illustrated by failed prosecutions of Trump critics and an aggressive posture on immigration and protest-related cases. The sidelining of the DOJ's civil rights division and the refusal to investigate federal shootings has further fueled concerns over selective enforcement and erosion of prosecutorial independence. Bondi's testimony will serve as a key moment to defend the Department's use of legal redactions and its broader approach to politically charged prosecutions.Bondi to face questions on Epstein files in House testimony | ReutersInstagram chief Adam Mosseri is set to testify in a Los Angeles courtroom this week in a groundbreaking lawsuit that could reshape how U.S. law approaches the intersection of product design and youth mental health. The case centers on a 20-year-old plaintiff who alleges she became addicted to Instagram as a child due to its deliberately addictive interface—particularly the “endless scroll” feature that loads content continuously to hold user attention. Her lawyers argue that Instagram's design choices amount to a form of negligent product engineering that failed to account for known risks to children.This case raises novel legal questions: Can user interface (UI) design be treated as a defective product under tort law? Can tech companies be held liable not just for content but for the architecture of the platforms themselves? If the court accepts these arguments, it could establish precedent for treating addictive design as a public health harm similar to tobacco or opioid marketing practices.Mosseri is expected to face questioning over internal documents that, according to the plaintiff, show Meta was aware of the app's mental health impact on vulnerable teens. Meta counters that these documents reflect efforts to mitigate harm, not evidence of negligence. Still, the case may test the limits of Section 230 immunity, as it focuses not on third-party content, but the platform's own design—potentially sidestepping the traditional legal shield for tech companies.Hundreds of similar cases are pending, and this trial may serve as a bellwether for litigation nationwide. International developments, including Australia's ban on social media for children under 16, suggest this is a growing legal frontier.Instagram's leader to testify in court on app design, youth mental health | ReutersNovo Nordisk's recent patent infringement lawsuit against Hims & Hers marks a pivotal legal development in the pharmaceutical industry's battle with telehealth providers distributing compounded drugs. The suit, filed in Delaware federal court, targets Hims' sales of compounded semaglutide—the active ingredient in Wegovy and Ozempic—claiming these formulations infringe Novo's patents. While compounding is allowed under certain FDA exemptions, those exemptions do not shield pharmacies or telehealth platforms from patent liability. This case challenges the assumption that FDA compliance protects against infringement claims, exposing a gray area where regulatory and intellectual property regimes collide.Historically, brand-name drugmakers focused on trademark challenges over how compounded drugs were marketed. Novo's move into patent litigation signals a strategic escalation: it's not about branding anymore—it's about the act of making and selling the compound itself. Experts highlight that this is likely the first time a brand drug company has pursued patent claims directly against a compounding pharmacy or telehealth distributor, suggesting the industry now sees these entities as substantial commercial threats.The case also underscores a novel enforcement strategy: suing the telehealth platform facilitating sales rather than the dispersed network of compounding pharmacies, streamlining legal action and potentially setting precedent for centralized liability. Hims, already under regulatory scrutiny, had just halted plans to sell compounded semaglutide pills but remains a target due to its involvement in injectable forms.The outcome of this case may clarify how FDA-sanctioned compounding intersects with patent protections and could define the boundaries for how far telehealth companies can go in offering customized versions of patented drugs.Novo's GLP-1 Patent Suit Against Hims Takes Aim at Compounding This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Today the Head of Instagram, Adam Mosseri, breaks down 3 features of Edits you might not know about, then we do a deep dive into one of them (hint: it's storyboarding!). Also the YouTube team explains Auto-Dubbing, and I walk you through how to turn it on so the maximum number of people can enjoy your content. Links:Edits: 3 Features You Might Not Know About (Instagram)Edits: Storyboarding - How and Why (Instagram)YouTube Auto Dubbing - Explained! (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, we're going to talk about reality, and whether we can label photos and videos to protect our shared understanding of the world around us. To do this, I sat down with Verge reporter Jess Weatherbed, who covers creative tools for us — a space that's been totally upended by generative AI. We've been talking about how the photos and videos taken by our phones are getting more and more processed for years on The Verge. Here in 2026, we're in the middle of a full-on reality crisis, as fake and manipulated ultra-believable images and videos flood onto social platforms at scale. So Jess and I discussed the limitations of AI labeling standards like C2PA, and why social media execs like Instagram boss Adam Mosseri are now sounding the alarm.  Links:  This system can sort real pictures from AI fakes — why aren't we using it? | The Verge You can't trust your eyes to tell you what's real, says Instagram | The Verge Instagram's boss is missing the point about AI on the platform | The Verge Sora is showing us how broken deepfake detection is | The Verge Reality still matters | The Verge No one's ready for this | The Verge What is a photo, @WhiteHouse edition | The Verge Google Gemini is getting better at identifying AI fakes | The Verge Let's compare Apple, Google & Samsung's definitions of 'photo' | The Verge The Pixel 8 and the what-is-a-photo apocalypse | The Verge Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

As social media seems to descend into a dystopia of tech overlords dominating algorithms, our attention, and our self-esteem, it's worth asking: should we really stay on these platforms... and why???KP Pilley — the social strategist behind the popular "Nine Grid" offer — joins me to talk about taking your power back on social media, building ethical content worlds, and making it stupid-easy for people to hire you without posting 30 Reels a month.Themes from the episode:The Nine Grid: Your Digital Bulletin Board (Not Your Full-Time Job: Instagram's become this weird proof-of-existence thing, but the nine grid lets you treat your profile like a coffee shop bulletin board — nine strategic posts, then peace TF out. You don't need to live there 24/7 to run a successful business.Instagram's Chokehold on Our Worthiness: Let's be honest, Meta is making money off our insecurities. KP and I discuss how to use the platform on your terms and drive people to owned media where Zuck can't deplatform you for posting a caption with the word "sex" in it.Pain Point Marketing Is Dead: That girl boss panic-inducing marketing where you scare people into buying? It attracts nightmare clients who feel buyer's remorse the next morning. Real marketing talks to someone's most regulated self, not their freaked-out swipe-my-credit-card-at-midnight self.Your Editorial Stance Beats Any Algorithm: When you have a clear worldview, content becomes easier because you're not trying to rage-bait —you're just showing up as yourself.Relationship Marketing Isn't Transactional (And That's the Point): Orbit jumping and showing up in people's worlds doesn't always result in immediate sales, and that's okay — sometimes you're just planting seeds or having a good conversation.If you're ready to ditch performative posting and build a presence rooted in your values (not Adam Mosseri's latest metric), connect with KP for more resources — and maybe even a social media presence that finally feels like you.Connect with KP:WebsiteInstagramContent Constellation Waitlist (aka the Supernova is a thinking lab for visionaries building frameworks that transcend algorithms. Through salon-style conversations & deep research sessions, you'll craft a school of thought that people recognize instantly. Enroll HERE. Your mind needs a room for its depth. Supernova is THAT rooConnect with Chelsea:

Today on the show, the Head of Instagram, Adam Mosseri talks about how to manage notifications, including how to get uninterrupted sleep. Additionally, Open AI is working on a social media platform with no AI, and I share a strategic growth tip for increasing your followers. Links:Instagram: Managing Notifications (Instagram)Open AI: OpenAI Wants To Create Biometric Social Network To Kill X's Bot Problem (Forbes)TikTok: Strategy to get more followers (TikTok)  Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Confused about Instagram hashtags and whether you should still be using them? Let's clear it up.In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywords in captions, bios, and especially on-screen text started playing a much bigger role in discoverability.Fast forward to 2026, and Instagram made another update that's important to understand.Hashtags are back — but with guardrails.You can now use up to five hashtags per post, and they're meant to support SEO, not replace it. They only work if they're highly intentional.Why this works is pretty simple.It guarantees keyword coverage, so you're not relying only on captions.It reinforces SEO discipline without cluttering the actual caption.And it creates consistency across posts and across accounts.It is also important to note that Instagram content is now Google-searchable.Public posts from Business and Creator accounts can show up in Google Search. That includes static posts, carousels, Reels, and captions.This unlocks reach beyond the Instagram feed.It increases discoverability through Google.It gives content a longer shelf life.And it strengthens your brand's overall SEO footprint.The takeaway is that Instagram isn't just a social platform anymore — it's part of your search strategy.

The Head of Instagram, Adam Mosseri, answers questions about posting every day on Instagram, and explains the new Edits linking feature. He also gets into improvements around saves, and explains why there's no dedicated Direct Message app for Instagram.  Links:My Latest Reel - Anna Mongiello's Story (Instagram) (TikTok) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram's head just said something that changes everything for creative businesses: the bar has shifted from "can you create?" to "can you make something that only you could create?" With AI-generated content flooding platforms, authenticity isn't just good marketing anymore, it's your competitive advantage. In this explores we explore why being completely yourself might be the most strategic move for creative entrepreneurs right now, plus the four storytelling questions that clarify your entire brand. Your real strengths and authentic approach are what will cut through the noise and help you build something genuinely exceptional.   Key Moments: [01:49] Why authenticity matters more than ever right now [04:23] What Adam Mosseri, Head of Instagram had to say  [06:31] What being yourself in your brand actually means [09:40] Four storytelling questions that bring instant brand clarity [18:18] Your next step: How to make people feel part of something bigger   Notable Quotes: "The bar is shifting from 'can you create?' to 'can you make something that only you could create?'"  Adam Mosseri, Head of Instagram   Resources Mentioned: Read: This Week's  Full Journal Post Link: Podcast Episode 116 Why I Do What I Do Link Podcast Episode 123, A Differnt Kind Of Year Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: What parts of your real self could you bring more fully into your business? I'd love to hear how you're thinking about authenticity in your brand. I would love you to DM me on Instagram so many of our wonderful conversations provide content for future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical support for building your creative business in ways that feel genuinely yours.

Welcome back to the digital wasteland, fellow survivors. We kick things off in the FOLLOW UP by marking a year since the LA Fires—hello, PTSD—alongside a 4th Strokiversary and three years of sobriety, all while wondering why America is currently obsessed with shooting its own civilians in the face.In the IN THE NEWS segment, Wired is finally teaching us how to protest safely in the age of surveillance, and the EFF is cheering on the hackers fighting ICE's Nazi-adjacent tracking tactics. Meanwhile, Meta is harvesting your AI chats for targeted ads, Disney is paying $10 million for spying on kids, and Grok has spent the holidays generating nonconsensual child abuse material—a problem Elon Musk won't have to legally reckon with until the Take It Down Act hits in May. Instagram's Adam Mosseri has basically surrendered to the AI "slop", suggesting we fingerprint "real" media because the fake stuff has already won the war.As we continue the descent, OpenAI is launching a ChatGPT Health portal despite their "loser energy" and compute limits, while Character.AI and Google are quietly settling lawsuits for bots that encouraged teen suicide. Polymarket gamblers are learning that "decentralized" juries will fist you over the definition of an "invasion" just as fast as a bank. Uber showed off a new Lucid-based robotaxi, but we're pumping the brakes on the safety hype given that autonomous vehicles are five times more likely to crash at dusk. To wrap up the news, Tim Cook took home $74 million last year, which is a lot of "systematic philanthropy" he could be doing right now instead of just writing checks to his own ego.In MEDIA CANDY, we're suffering through the Stranger Things wrap-up and a John McTiernan holiday marathon, though the real highlight is MTV Rewind's tribute to music videos. We've got Traitors, The Pitt, and even a John Candy doc on the list, while APPS & DOODADS brings us the DJI Osmo 8, Victrola's turntable-vibrating speakers. At least California's DROP tool lets you purge your data from 500 brokers at once.Finally, we go to THE DARK SIDE WITH DAVE to hear Dave Bittner rant about holiday tech support, health insurance gouging, and Dave Filoni taking the Star Wars reins. We close out with a look at ILM's 50th, the deepfake porn cesspool formerly known as Twitter, and a birthday toast to the Starman himself, David Bowie.Sponsors:CleanMyMac - Get Tidy Today! Try 7 days free and use code OLDGEEKS for 20% off at clnmy.com/OLDGEEKSPrivate Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/728Watch on YouTube: https://youtu.be/x-2GTUC6rcUIN THE NEWSHow to Protest Safely in the Age of SurveillanceHow Hackers Are Fighting Back Against ICEMeta's New Privacy Policy Opens Up AI Chats for Targeted AdsDisney to Pay $10 Million After Feds Say It Broke Kids' Privacy Rules on YouTubePeople Spent the Holidays Asking Grok to Generate Sexual Images of ChildrenHere's When Elon Musk Will Finally Have to Reckon With His Nonconsensual Porn GeneratorInstagram chief: AI is so ubiquitous 'it will be more practical to fingerprint real media than fake media'ChatGPT is launching a new dedicated Health portalCharacter.AI and Google settle with families in teen suicide and self-harm lawsuitsGambling platform Polymarket not paying bets on US invasion of VenezuelaUber reveals the design of its robotaxi at CES 2026Maybe We Should Pump the Brakes on the Idea That Robotaxis Are SaferHere's how much Tim Cook and other Apple execs made last yearMEDIA CANDYThe PittDownton Abbey: The Grand FinaleJurassic World RebirthThe Darjeeling LimitedOh Brother, Where Art Thou?Honey Don'tJohn Candy: I Like MeMTV Rewind is a developer's tribute to 24/7 music video channelsAPPS & DOODADSDJI Osmo Mobile 8Netflix GamesThis speaker by Victrola sits underneath turntables and streams audio via BluetoothDelete Request and Opt-out Platform (DROP)THE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the BuildingIndustrial Light & Magic: 50 Years of InnovationDave Filoni to run Star WarsWho's who at X, the deepfake porn site formerly known as TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI's growing influence on content, platforms, and creative work. They also dig into where responsibility lies in an AI-saturated world and which organizations are adapting well…or getting it wrong. Key Topics Discussed Economic Update: Jobs and Stability Joe and Robert open the show with a look at recent U.S. economic data. After months of uncertainty, layoffs appear to have slowed, and job numbers are showing signs of stabilization. While not a return to boom times, the data suggests the labor market may be finding its footing heading into 2026. Corporate Tax Incentives and 2026 Profits The conversation turns to tax policy and its impact on business. Joe and Robert discuss how the permanent reduction of the corporate tax rate from 35% to 21%, along with other incentives, is setting mid-sized and enterprise companies up for significantly higher profits in 2026. They explore what this means for cash flow, reinvestment, and corporate behavior moving forward. Instagram, AI, and the Burden on Creators Next up, Joe and Robert analyze comments from Adam Mosseri and Instagram around AI-generated content. Mosseri makes it clear that Instagram does not intend to fully police AI content, instead emphasizing the importance of human creativity and authenticity. Joe and Robert question whether platforms are abdicating responsibility and placing the full burden on brands and creators to stand out in an increasingly cluttered, AI-driven feed. Final News: Uber's Co-Creation Ad Strategy In final news, the guys highlight Uber and its growing advertising business. Uber's co-creation media tactics are viewed as a smart, forward-thinking approach to revenue generation. Joe and Robert agree that too many enterprises still underestimate marketing's role as a direct revenue driver, not just a cost center. Marketing Winners and Losers Marketing Winner (Robert) Equinox Robert praises Equinox for its ad campaign that pokes fun at AI-generated content, using humor and human insight to cut through the noise and reinforce brand identity. Marketing Loser (Joe) Nebula Awards Joe calls out the Nebula Awards for their new rules banning any use of generative AI in the creative process. While intended to protect writers, Joe argues the decision is short-sighted, unenforceable, and misunderstands how creative tools evolve. Rants and Raves Robert's Rant: Robert takes aim at Digiday and what he sees as an overly cozy fascination with Accenture, questioning the value and objectivity of that coverage. Joe's Commentary: Joe closes with thoughts on the Corporation for Public Broadcasting winding down operations. He clarifies that PBS itself is not shutting down, but explains how the loss of federal funding disproportionately impacts rural and small-market stations, potentially reshaping public media into a more urban-centric system. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In this episode, we sit down with Jordan Newman, Spotify's Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.Plus, we dive into Adam Mosseri's controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.It's 2026, so lean in and let's go.What you'll learn:-- How to qualify for Spotify's expanded monetization program.-- Why Spotify's "consumption-based" payouts are higher than traditional ads.-- The truth about the "AI vs. Authenticity" debate on social media.-- New tools for managing baked-in sponsorships on Spotify.00:00 Teaser00:26 It's 2026!01:44 Stranger Things Theatrical Release04:40 Is Hollywood Dying?06:33 The End of the Perfect Feed09:21 AI vs. Authenticity13:41 Jordan Newman Interview14:40 Spotify Partner Program Updates16:57 New Eligibility Thresholds18:15 How Consumption Payments Work21:05 Solving Baked-In Ads22:02 Breaking the Walled Garden24:16 Spotify's New Video Studio25:38 Are Spotify RPMs Higher?30:04 Video vs. Audio Advertising35:06 Golden Globes Predictions39:06 MrBeast x StarbucksCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept coming up over and over again: We've officially entered the era of abundance. There is more good content, more creators, and more competition for attention than ever before. Streamers are courting creators. AI is accelerating production. And brands have more options than they know what to do with. So the real question going into 2026 isn't “How do I grow?” It's: How do I become memorable? In this episode, we break down what we're hearing directly from creators, platforms, and brands—including insights from Issa Rae, conversations happening inside the summit, and Adam Mosseri's New Year's post about authenticity and AI. We talk about: Why “just making good videos” isn't enough anymore How creators need to start telling the story of the story What's changing in brand deals (and why short-form and long-form are diverging) Why streamers are suddenly paying closer attention to creators How AI changes the meaning of authenticity And what it takes to make something that can't be summarized This episode is about the next phase of the creator economy—and the shift from chasing views to building something people actually remember. Learn more about your ad choices. Visit megaphone.fm/adchoices

What To Stop and Start Doing on Social Media in 2026 What is it going to take to finally get your social media reach and engagement back? This episode answers that exact question by revealing why your current strategy might be failing and what specific shifts you must make to thrive in the 2026 landscape. I am coming at you with news that might be hard to hear: if you are still doing social media like it is 2023, you are doing it wrong. You are wasting time and money on tactics that the algorithms no longer understand. In 2026, the landscape has shifted drastically because of AI, and if you are not evolving, you are invisible. I am breaking down exactly what is OUT. People want authenticity. They want to see your face, not just your logo. It is time to build momentum with authentic consistency so your clients can finally feel a real connection with you. In This Episode You'll Discover Why educational tip lists and infographics are no longer capturing attention. The truth about hashtags and why Instagram has limited you to just five. How to use "edutainment" to teach your audience while keeping them engaged. The power of keywords and social SEO over traditional discovery methods. Why unpolished, "FaceTime style" reels are winning in 2026. My "just press post" mindset to overcome perfectionism and build momentum. Timestamps 00:00 – Welcome and why 2023 social media tactics are dead. 03:42 – What is OUT: Boring educational posts and hashtag overload. 06:37 – Stop using over-polished graphics and "bait and switch" content. 12:24 – What is IN: Edutainment and leveraging Social SEO keywords. 18:00 – Why casual carousels and FaceTime style reels perform better. 22:22 – Adopting the "just press post" mindset and signature series. 24:47 – Your 2026 action plan for authentic consistency. Notable Quotes "If you're still doing social media like it's 2023, you're drastically doing it wrong." "Hashtags are out, SEO is in. Hashtags alone do nothing now for reach." "The more unpolished you are, the better. You will be rewarded for it." "Don't let perfect be the enemy of good. The new game is momentum." Resources and Links Jump Consulting Calendar: Get a verbal audit of your social media at JumpConsulting.net/20. Email Me: Send your feedback or questions to Bella@JumpConsulting.net. YouTube: Watch video versions of these episodes at my YouTube channel. Jump Mastermind: Learn about our strategy and AI systems inside the mastermind. Transcript Welcome back to another episode of Bella in your business. Happy New Year. It is January 6th, 2026 at the drop of this episode. I hope you all had a wonderful holiday season and got to do everything that you wanted to or it was a big awakening and you realized some things need to change. And with some of that change might come your social media because I've got news for you today that's going to be a little hard to hear. If you're still doing social media like it's 2023, you're drastically doing it wrong. You are wasting your time and you are wasting money if you are paying someone who is doing your social media the same exact way that you were doing it in 2023. That also goes for all my previous better marketing with Bella clients where we were serving 40 companies a month and we were giving you lots of graphics. Today I'm gonna give you actual statistics straight from the head of Instagram, Adam Mosseri. I am going to tell you what you need to stop doing and what you need to start doing. Things are changing. AI has literally changed the landscape of so many things drastically in 2025 and we're now in 2026. It's imperative that you understand the differences. How many of you have been focusing on Instagram or posting on Facebook and doing all the things that you've been told to do and your reach is like crickets? Your engagement's probably down. You're wondering why the algorithm hates your business.

Adam Mosseri, head of Instagram, just published an essay that confirms what savvy creators already know and it's a wake-up call for everyone still operating like it's 2018.In this episode, we break down Mosseri's "Authenticity After Abundance" and pull out the actionable insights you actually need. He's not just talking about AI trends.He's essentially admitting Instagram's polished feed is over, DMs are where the real engagement lives, and we're about to enter an era where skepticism is the default.What we cover:- Why imperfection is your new competitive advantage (and how to use it)- The trust crisis coming to social media—and how to prepare your brand now- Instagram's acknowledgment that "who says it" will matter more than "what's being said"- Practical shifts you need to make today: DMs over feed, raw over polished, credibility over production value- How to define your "only you" factor before AI can replicate everything elseIf you're a creator, solopreneur, or managing social for small businesses, this isn't just theory. These are the strategies that will separate thriving accounts from irrelevant ones in 2026.Stop chasing polish. Start building proof.Mosseri's post: https://www.threads.com/@mosseri/post/DS76UiklIDf?xmt=AQF0HYX3Lrlhw4o6QuP8zbbSuMDRZKqP5hoRB9R4nID_5dVronOlHIhCyXg4duvGTNHQwvsu&slof=1Work with me: https://stan.store/thespacesocial/p/join-my-membership-5cawq?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAQ0xDSwPJLk5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf9O86hhkrM5inLOCzMPoxyWK21rJXgbzUPoNKgBhAc1cIcTYE13kyL6JUIkw_aem_iZm59dwhmLjA7w8erw9CwA

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. This week, we do our 2026 predictions in an abbreviated holiday-time episode. Here's what we cover: 1) Meta buys Manus 2) Is the Manus deal an enterprise play? 3) What Meta could do with consumer AI agents 4) Why consumer AI agents are a good advertising strategy for Meta 5) Instagram head Adam Mosseri addresses AI slop 6) Meta Ray-Bans don't work in the cold 7) NVIDIA pretty much buys Groq 8) Elon Musk's Grok goes full pervert 9) Who's responsible? 10) What explains the rise of sports betting and prediction markets -- is it a lack of a stable financial future that would otherwise be worth investing in? --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices

Instagram CEO Adam Mosseri joins Mixed Signals to talk about what Instagram actually is in 2025, and what it isn't. Max and Ben ask about the platform's new move onto TV screens, the dominance of Reels and DMs, and whether “everything is becoming television.” Mosseri also explains how the company is competing with TikTok and YouTube, and whether "AI slop" is a legitimate concern for social media feeds. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

Mazel morons! This week, we're joined by the President of Instagram himself, Adam Mosseri, for a revealing, hilarious, and surprisingly heartfelt breakdown of how IG actually works. We ask every question you've ever yelled into the void: Is shadow banning real? Why did your reach plummet overnight? Does the algorithm have feelings? And yes- where the hell is it even stored? Adam explains the truth about Reels, why funny content still crushes, how political posts tank engagement, and what keeps him up at night running a platform with 3 billion users. We also get into parenting, screen-time drama, spy-theory paranoia between social platforms, creator perks, Zuckerberg's chain era, and MORE. If you've ever posted, doom-scrolled, obsessed over insights, or cursed the algorithm… this episode is for you. If not… what are ya, nuts? Love ya! Leave us a voicemail here!Follow us on Instagram and TikTok! Sponsors:LMNT - Right now LMNT is offering a free sample pack with any purchase, That's 8 single serving packets FREE with any LMNT order. This is a great way to try all 8 flavors or share LMNT with a friend. Get yours at DrinkLMNT.com/goodguys.Chewy - Every pet deserves a wish come true. Send your pet's wish to Chewy.com/ChewyClaus and it might become a reality. Plus, your wish means Chewy will donate 5 meals to pets in need.Signos - Go to signos.com and get $10 off select plans with code GOODFunction - Function is a near-360 view to see what's happening in your body, and my first 1000 listeners get a $100 credit toward their membership. Visit www.functionhealth.com/GOODGUYS or use gift code GOODGUYS100 at sign-up to own your health.Warby Parker - You can also head over to WarbyParker.com/GOODGUYS right now to try on any pair virtually!Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.