Podcast appearances and mentions of reid holmes

“That brings up a whole other point, which is the power of a voice's quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it's just, like, there's a place for Gilbert Gottfried and there's a place for, you know, John Lithgow. And I'm not saying we would use either of those, but you know, if I'm doing a commercial on a cancer care center, I would never have Gilbert Gottfried come on and say, I'm not, that's not, you know, that's like, that's... It would be memorable, but it would be completely the opposite of what the brand should be. It doesn't sound earnest. And that's how the voice you choose for a commercial is critical.” – Reid Holmes This episode is the second half of my conversation with keynote speaker, author, and mature brand revitalizer Reid Holmes as we talk about the role sound plays in his ad projects, the pros and cons of AI use in audio branding, and the key to building client trust with appreciated branding. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Audio BrandingWe begin the second half of our discussion with Reid's thoughts on sonic logos, and we look at how effective they've been for such companies as Apple and Netflix. “Those things can be incredibly impactful because they say I'm entering a new world here,” he says. “I am now in the care of this other thing, I've gone through a doorway, I've come into this new world, and that is one of the biggest things audio cues can do.” We talk about synthetic voices, and Reid recalls a podcast's questionable use of a sonic persona. “You gotta be really careful,” he explains. “These sonic personas people are trying to chase to make another version of themselves, it's very slippery. It can do so much damage.”(0:08:19) - The Impact of AI on BrandingReid shares his own experience with AI assistance, and how its use in editing his book revealed both its strength and limitations. “Not doing it yourself is a disservice, I think,” he explains, “because then you don't know the intricacies of how things bounce off each other, and how ideas bounce off each other.” We discuss the challenges of networking and collaborating in an increasingly digital world, and how the shift to an online economy has affected many companies' marketing strategies. “A lot of brands are saying ‘we don't need any brand advertising, we just need to chase people all over the Internet and get our transactions,” he says. “My personal point of view is that's short-sighted.”(0:15:05) - The Future of Branding and AdvertisingAs our conversation comes to a close, Reid talks more about appreciated branding and its potential for building long-term brand loyalty. “On the customer lifetime value side of that equation,” he explains, “it's cheaper to sell to someone who already knows you and believes in you and has bought from you than to convince yet another new person.” We talk about his current projects,...

“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman's job. And Ariel was just, like, gosh, that doesn't seem like it's, this was 2017 or ‘18 at the time, [and] they're like, that doesn't seem right. Like, it's, haven't we all moved past that? So they created a campaign they called ‘Share the Load.' And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with the laundry. It shouldn't just be mom's job anymore. And of course, this kind of air cover for someone who is burdened with this task would just elicit a huge thank you because you're just helping to make their lives better, and you haven't done a darn thing. It's not about the product. It's positioning. Yeah, it's, like, ‘here's what we know you care about, and so we're going to prove that we care about you because we care about that.' Sales went up 76%.” – Reid HolmesThis episode's guest has spent over thirty years leading the creative departments of some of the best ad agencies in America. His idea for H&R Block, “You Got People,” garnered four million new clients, and his work changed the trajectory of brands like Burger King, The Mayo Clinic, KeyBank, and many others. He also has multiple public-speaking awards as he helps audiences gain a deeper understanding of how clarity creates impact. He's won almost every award in advertising and has been featured in The New York Times, Adweek, Advertising Age, Forbes, and Communication Arts.But as his kids started graduating, he realized he wanted to leave a legacy. He found an approach that inspires businesses, marketing teams, and those they wish to attract. His #1 best-selling book, Appreciated Branding: Transform Your Brand from Ignored to Irreplaceable, has become a go-to mature-brand playbook. His name is Reid Holmes, and he'll be sharing his perspective on advertising today, how brands can use sound to stand out and be more memorable, and where he thinks things will go from here. If you're looking to boost your brand, you won't want to miss this one!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:00) - The Power of Audio in AdvertisingOur conversation begins with a look back at the early memories that sparked Reid's love of sound, which include his father's copy of the famous War of the Worlds broadcast. “You picture these big, huge Martian creatures that are described,” he says, “and they're coming down through New Jersey and the whole country was freaking out. And it was Orson Welles, who has the pipes for audio.” He tells us more about his family's history in advertising and about how it led to his own career. “I was like, well, my mom was in advertising and my uncle's doing really well in it,” Reid explains. “I should give it a shot because it seems like it runs in the family, and maybe I'd be pretty good at it.”(0:13:02) - The Evolution of Radio...

Reid Holmes' Brand Appreciation Pyramid offers a clear framework for building deeper consumer relationships by moving beyond surface-level messaging. The base of the pyramid—what you say—focuses on the words and promises a brand uses to connect with its audience. While important, Holmes emphasizes that messaging alone isn't enough to foster lasting loyalty. The second level—what you do—captures how a brand acts on its promises through consistent, meaningful customer experiences. But it's at the top of the pyramid—what you solve—that true emotional differentiation occurs. Holmes argues that when brands tackle real, often overlooked problems for their customers, they create not just loyalty, but advocacy. To put these ideas into action, Holmes encourages brands to think more deeply about the problems they can meaningfully solve for their audiences. If you're looking to elevate your brand with purpose and emotional impact, visit his website to learn more about his work. For practical tools and inspiration, download his free branding toolkit—your first step toward building a brand that makes people feel truly valued. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Reid spent his career in some of America's biggest and best ad agencies, first as a copywriter but rising up quickly to creative director and then EVP Executive Creative Director. He's now a speaker, consultant and author. In his career he's helped change the trajectory for brands like H&R Block, The Mayo Clinic, Burger King, The Toro Company, Domino's pizza, and many others. As his kids reached high school age, he set a new goal, to create a more meaningful legacy. After 30+ years in advertising, he found a simple, central common theme with the best marketing, it seeks to earn appreciation in what it says, does, or solves. He believes it's not only time for marketing, advertising, and PR to rise up and do more good for the world, but it's in a business and brand's best interest if it wants to build meaning and get noticed. He lives in the Twin Cities with his wife of 25 years, Katy, their three kids and a yellow lab named Hurley.

About Reid Holmes As my kids reached college age, I realized I wanted to do more. As the saying goes, we borrow the world from our children. Jetting off to do another TV commercial shoot had lost its appeal. I wanted to find a way to do more good and help others do more good. So I spent 3 years researching the best work in the ad industry, and the best work I had done in my career. They all had one commonality. They weren't just interrupting - we're all busier than ever and the interruption model is getting thread bare - they were worthy of appreciation. They proactively did things that helped their customers be better versions of themselves, solve bigger problems, or they championed something important that their customers would thank them for. And their sales went up. In many cases, exponentially. Today, for marketers get more noticed, more valued and more wanted, they need to prove they care. Until brands care about customers, customers won't care about them. http://www.appreciatedbranding.com/ http://www.facebook.com/reid.holmes http://www.linkedin.com/in/reidholmes ------------------------------------------------------ Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 When It Worked With Reid Holmes 00:00:32 Southeast Asian Fruits Tamarind, Lychee, Durian, Rembutane 00:01:43 Split Answers Tone Deafness, Martha Stewart, Nebraska, Corn Husk 00:03:59 50 50 Google 30 Seconds 00:04:26 Lock In Iowa, Fargo, Sweet Potatoes, Salt 00:05:42 Antiperspirants, Toothpaste, Sunscreen, Cough Syrup 00:06:57 Chat Gpt Ruined Skiing Game 00:07:39 Authors Book Inspired By Successful Indian Detergent Campaign 00:11:23 Appreciated Branding Use Marketing To Do Good 00:13:02 Indian Dishwasher Detergent Ariels Genius Move 00:15:03 Unique Emotional Marketing Solution 00:16:55 Snickers Emotional Appeal Explains Categories Benefits 00:19:10 Book Review And Round Of Applause

Μετά από τρεις μήνες το Bloody Rose PodCast επέστρεψε. Ελπίζω στο μέλλον χωρίς απουσίες! Η αποψινή εκπομπή όπως και αυτή που θα ανέβει την ερχόμενηΠαρασκευή (έχει ήδη ετοιμαστεί!) κινούνται στο χώρο της Hard Rock, καθώς επίσης κι ακούσματα που έχουν έντονο άρωμα από Classic Rock!Καλή σας ακρόαση!Site Of BRPC: http://brpc.bloodyrose.com/http://brpc.mevio.com/Site Of music: http://music.podshow.com/080727-BlueBlack #11 (Size: 47,2 MB - Duration: 00:51:33) :1. Cobretti – All Or Nothing2. Cozmik Corkscrew – Unattended Glass3. Darkwater – I Know Now You Know It4. Electric Daze – Ballad Of The Blind Man5. Electric Daze – Flood6. HalfMoon – Wild One7. Jeff Dahl – The Ballad Of Mott, Part 28. Johnny Proctor – Right Me, Wrong Me9. Kustom Blend – East L.A.10. Lions In The Street – Mine Ain’t Yours11. Rainbow Kill The King12. Reid Holmes – Find A Way13. The Anabolics – Tonight Tonight14. The Wonderfuls – The Hillbilly Song EPΜουσικό Σήμα Έναρξης Εκπομπής: BeebleBrox – Gateway (Live)Μουσικό Σήμα Λήξης Εκπομπής: BeebleBrox – Lost But Not Forgotten

This week's playlist: • I Was Stealin' by Rui Azul, available at Podsafe Music Network. Visit Rui's Blogspot page (which is in Portuguese) for more information. • Good Life by Reid Holmes, from The RH Factor (2004), available from CD Baby.Visit Reid's page at Podshow.comand ReidH.com for more information. • Heartless by Michael Burks, from Make It Rain (2001), available from Alligator Records and the iTunes Music Store. Visit MichaelBurks.com for more information. • Last Night by Stingray, from Ghosts in the Attic (2002), available for download from MartianMusic.com. Visit StingrayOnline.com for more information. • How Long Blues by Davis Coen, from Cryin' the Blues (1995), available from the iTMS and through the BurnLounge store connected to Davis' Links page. Visit DavisCoen.com for more information. • Deep Elem Blues by The Williams Brothers Band, a single obtained from the Podsafe Music Network. Visit their MySpace page for more information and to hear more tracks. • Jerking My Chains by Stefanie Seskin, from The Edge of Reason (2005), available direct from her online store and the iTMS. Visit StefanieSeskin.com and her MySpace page for more information. • Copperhead Road by Steve Earle, from Live at Montreux 2005 (2006), available from the iTunes Music Store and Amazon.com. For more information and all things Earle, visit The Original Unofficial Steve Earle Site, which is filling in while SteveEarle.com is under construction. • Lolly Pop Mamma by Son Lewis, from Snake (2005), available from Silk City Records and the iTMS. Visit SonLewis.com for more information. • Down and Out Blues by the Ricky Lewis Band, from Songs For The New Depression (2003), available from CD Baby and the iTMS. Visir RickyLewisBand.com for more information. Mentioned during this show: if you'd like to listen to podcasts without the little white box, visit NoiPodRequired.com to learn about other methods for podcast listening. Also: A listener asked me recently to edit out portions of episodes in which I mention the listener, and suggested I then re-post the shows - something that's virtually impossible to accomplish without making a total hash of the feed. I'd like your thoughts - should I leave the shows as they are, or take those shows down completely? Use the email button on the right side of this page to send me your thoughts, send an audio file, or call the Murphy's Saloon comment line: 312-239-0678. Remember, if you write or call, your comments may be read or played as part of a future Murphy's Saloon episode. Excellent online resources for more information about the blues: The Blues Foundation and the Delta Blues Museum; and be sure to download and listen to the DBM's top-notch (and free) podcast, the Uncensored History of the Blues. (Music on Murphy's Saloon #60 courtesy of the artists and the Podsafe Music Network, where I obtained many of these tracks)

This week’s music: • Big Mary's by the Hipnotics; You can also buy their music on CD direct from the band at their site, and you can hear several other tracks at the Podsafe Music Network. • Wish It All Away by Leah Seator & SAS Blues; For more information and to hear other tracks, visit their site. • Feels Like Rain by Lights Out By Nine; Visit their site to learn more about the band and/or buy the CDs they have for sale. • Steal Away by Edwin Holt; from his album Second Time Around; available from TopCat Records and the iTunes Music Store. • Good Life by Reid Holmes; you can download tracks from his album, RH Factor, from his site, or you can buy the CD for just $6 over at CD Baby. • Landlord At My Door by Son Seals, from Son Seals: Deluxe Edition (2002); available from Alligator Records, or the iTMS. • Highwayman by Tinsley Ellis, from Live - Highwayman (2005); available from Alligator Records, or the iTunes Music Store. • I Believe by Detroit Women, from their CD Rattle Your Cage; available from Silk City Records, or the iTMS. Also mentioned on tonight's show: No iPod Required, The Shetland Blues Festival and The Shetland Blues Festival podcast. (Music on Murphy's Saloon #27 courtesy of the artists, their labels, and/or the Podsafe Music Network)

Tonight's music: • Good Life by Reid Holmes, from the album RH Factor; you can download the album, track by track, from Reid's site, or you can buy the entire CD for just $6 over at CD Baby. • Big City by Luther Allison, from his CD Blue Streak, available from Alligator Records and the iTunes Music Store. • Something Wonderful by Jon Dee Graham from his forthcoming album FULL. For more information about Jon Dee Graham and his music visit his site. To buy FULL in advance of its wide release, visit the Freedom Records site. FULL will be available in the iTunes Music Store starting April 18th. • Rock and Roll written by 6-year-old Willie Graham, and performed by The Willie Graham Players, who include Jon Dee Graham, Alejandro Escovedo, Scrappy Jud Newcomb and Charlie Sexton, from the benefit CD/DVD set Big Sweet Life: A Tribute to the Songs of Jon Dee Graham. To buy the set, visit Freedom Records. • I Got To Leave You Alone by The Mitchell Blues Band. For more information, visit the band's GarageBand page. • Riverboat by Phantom Freeway and the Badass Horns. The Murphy's Saloon intro is from Just Got To Boogie by Matt Thorpe. (Music on Murphy's Saloon #20 courtesy of the Podsafe Music Network and Garageband.com. And a very special thanks to Jon Dee Graham)   ~ ~ ~ ~ ~   The 2006 Naked calendar, which features a number of Austin musicians in the buff, can be purchased here. Proceeds go to The Willie Graham Legge Perthes Fund. Contributions to the fund may be made on line by going here, where there also is information about making contributions by mail.