Podcasts about audio branding

If listeners can hear your show but still forget it five minutes later, there's a good chance your Audio Branding is working against you instead of for you. Today, our cast and crew sit down with voice actor and audio branding expert Jody Krangle to talk about the small sound choices that quietly shape how audiences connect with a podcast. We get into why hosts should stop hiding microphones, how bad audio makes listeners leave faster than you think, and why your voice matters more than fancy production tricks. There's also a fascinating conversation about AI voices, emotional connection, and the reason people stay loyal to a show long after the information itself fades. You know the one, that podcast where the intro music hits and somehow your brain already feels at home before anyone even speaks.Episode Highlights:[00:00] Welcome and Setup[03:41] Meet Jody Krangle[05:01] Why Sound Matters[10:39] Home Studio and Gear[12:04] Microphone Technique Basics[20:52] Voice Habits and Mouth Noise[26:01] Audio Branding Essentials[35:50] Voice Actor Preparation Tips[45:55] Pro vs. Overproduced Audio[48:19] AI vs. Human Connection[53:04] Licensing Your Voice[59:12] Wrap-Up and LinksLinks & Resources:Jodi Krangle's Website:https://voiceoversandvocals.com/Jodi Krangle's Podcast, "Audio Branding":https://voiceoversandvocals.com/podcastFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Send us feedback/questions via TextToday we start with the basics (quit saying "New Episode Out" and for Pete's sake, have a domain for your website even if you don't have one).Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.comPodpagehttp://www.trypodpage.comHome Gadget Geekshttp://www.theaverageguy.tvPodcast Hot SeatiDriveDropboxBackblazeMonetize This! ShowFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of MarketingChapters:00:00 Introduction00:50 You Win or you Learn01:22 Sponsor: Podcast Branding.co https://www.podcastbranding.co02:37 Sponsor: Based on a True Story Podcast https://www.basedonatruestorypodcast.com03:37 Back to Basics: Social Media Promotion04:41 Podcast Website Design10:01 Making Co-Hosting Work22:37 PWA vs. WordPress for Podcast Websites31:50 School of Podcasting Clarification https://www.schoolofpodcasting.com/sixweeks32:57 Thanks For the Support https://www.askthepodcastcoach.com/awesome33:26 Join the School of Podcasting https://www.schoolofpodcasting.com33:45 Fix My Podcast! https://www.podcasthotseat.com34:00 Try Podpage http://www.trypodpage.com34:15 Home Gadget Geeks https://www.homegadgetgeeks.com34:23 Featured Supporter: Jodi Krangle https://voiceoversandvocals.com/35:19 Give Some Value Back 35:57 Best Cloud-Based Storage for Data48:35 Glenn the Geek's Award-Winning Niche50:24 Addressing Recording Challenges53:57 Recording Quality vs. Effort59:39 What's Coming Up https://www.askthepodcastcoach.com/awesomeFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Featured Supporter: Jodi KrangleJodi is a great voice artist who has done great for the biggest brands.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.

“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn't feel right but not necessarily knowing why, a lot of times it's audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David GielanThis episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Audio in MarketingThe second half of our conversation starts as David relays a lesson Emma Thompson shared in one of her books about the impact that just writing our thoughts down can have on the brain. “She says there's a relation between the way that our brain works and our hand,” he recalls. “You fundamentally learn what it is you're putting down on paper by having that connection, which I think is really interesting. And we totally miss it if we put it into an AI chatbot.” We focus on the steady growth of AI in the advertising industry, and how it's making organic content both less common and more valuable. “In the same way that I buy vinyl and listen to vinyl,” David says, “that's how voiceover, and, in my humble opinion, sound design, music creation, all these things will be. There will be a premium for it, and there'll be a much smaller group doing it because you will not be able to make a living at it.”(08:15) – AI's Impact on CreativityDavid tells us more about his creative process, and how he took a deliberately low-tech approach to mixing his last album: “I didn't want samples from somebody I've never met, somebody I didn't know who played it in some studio in Prague to have their stuff on my record,” he explains. “And so I think there are more people out there who feel the same way that I do.” AI can have its advantages, though, and he describes how he puts it to use when brainstorming. “When I want to sketch out storyboards,” he says, “it's much easier for me to clarify that idea and then have it animated… Not because I'm trying to put out a final product, but because I'm trying to understand better what I want.”(22:35) – Crafting an Authentic Brand SoundAs our conversation comes to a close, David shares some of the projects that have marked the highlights of his career, and the role sound played in shaping their success. “One of the proudest things I have in my career is a piece of audio that's absolutely defined the legacy of that brand. And it is very easy to forget what drives a consumer to make a purchasing decision to align themselves with an identity because that's essentially what, you know, your dollars go to.” We discuss the link between visual, audio, and ad revenue, and how he puts all three to use to build a successful brand. “The thing I spend most of my time doing is connecting the dots between a good brand and better sales,” he tells us. “Ultimately, that's what it will or will not do. And audio is a massive part of that.”Episode SummaryDavid discusses why brands should focus on authentic audio experiences.The conversation shifts to the effects of AI on sound design and creativity.David shares his philosophy on creating sound with a personal touch.Connect with the GuestDominant Creative's website: https://dominantcreative.com/David's website: https://gielan.com/Follow David Gielan on Facebook: https://www.facebook.com/dgielan/Follow David Gielan on Instagram: https://www.instagram.com/davidgielan/Follow David Gielan on LinkedIn: https://www.linkedin.com/in/davidgielan/Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show's latest episodes.Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.** Transcript available upon requestThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there's mumblegate that's happening, like with all the streamers where I can't understand half the things that are being spoken... And in the interview, he was like, ‘Well, it's just not important to me.' I'm like, what?” – David GielanThis week's guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you'll want to hear this one.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Journey from Music to MarketingAs our conversation starts, David recalls his early memories of sound and how he's passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have these memories of dancing to records in my home and, you know, I just try to impart that on my kids too when they were very young.” He tells us more about his experience in marketing and ad production, and how having a background in music can sometimes be a mixed blessing. “I am not a person who can go to live music events as just an appreciator of music,” David explains. “It makes it absolutely impossible for me…. I'm just going to be sitting there in my head trying to pick it apart, not in a negative way, but just in a way of trying to understand how it was all put together.”(08:15) – Mumblegate and Audio ClarityThe discussion continues as David tells us more about the role sound plays in his approach to branding. “ I also have always been the kind of director and creative who is considering sound at each stage of the process,” he tells us. “And so I'm also doing the edit in my head and I'm doing the sound design in my head while we're filming, while we're working on it, and so it just gives me a greater level of control, but also creative inspiration as I'm working.” Our conversation turns to “mumblegate,” the sound editing trend that's making streaming audio harder to hear than ever, and how it can work against a marketing campaign. “I think for a lot of people,” he adds, “sound is usually an afterthought, especially because advertising a lot of time is a very visual medium… The creatives that I love working with most are the ones who come from post before they started getting into the director's chair, because they understand how something incredibly simple can make such a massive impact.”(22:35) – The Role of Sound DesignAs the first half of our conversation closes, the topic turns to how David puts sound to use in his own marketing work, such as an ad campaign he created for Yonex. “It was a very dark and emotive and impactful round of spots that were mainly driven by sound design,” he recalls. “It was just the visuals of a racket spinning. But it really came to life when, you know, when those moments were accented by key sound effects.” Our discussion returns to his insights on mumblegate, and how often it comes down to a struggle between sound editors and producers. “I've worked with a number of rerecording mixers over the years that bury dialogue because they're forced to do so, not because they want to. They're like, ‘No, I want to bring clarity to this project and so people can follow the story and understand what's going on.' And then they're, you know, shouted down by the folks at the top.”Episode SummaryDavid talks about his career journey and personal experiences with sound.Why audio clarity seems to be less of a focus in today's media.David shares the impact of sound design in his advertising campaigns.Tune in for next week's episode as we talk about the human creativity premium that the AI rush is helping to create, how David's balancing automation and his personal approach to building a campaign, and why he feels that sound is an untapped resource when it comes to branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Do you ever wonder why certain podcasts stick in your head long after the episode ends? It isn't just the content, it's the audio branding. Many podcasters struggle with inconsistent sound quality or generic intro music that fails to build a lasting connection. If your show's audio identity is missing, your audience might be engaging with your content but failing to remember your brand. In this episode of Podcasting Unlocked, we sit down with voiceover expert Jodi Krangle to discuss why audio branding is the secret weapon for podcast growth, how to use AI in podcasting without losing your human touch, and the essential voice health tips every host needs to stay in the game for the long haul. This week, episode 278 of Podcasting Unlocked is about mastering audio branding for your podcast! Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, Lindt & Kraft. She is also a singer and has released her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Through her career, she has learned a lot about sound and how it influences people. Jodi hosts the podcast called Audio Branding: The Hidden Gem of Marketing.In this episode of Podcasting Unlocked, Jodi Krangle is sharing the importance of establishing a strong audio brand for your podcast and actionable steps you can take right now to set the tone and expectations for your listeners early on. Jodi and I also chat about the following: Build a Consistent Sonic Identity: Discover why your intro music, transition sounds, and even your speaking tone form a sonic logo that helps your audience recognize your brand instantly across all platforms.Prioritize Voice Health: Learn actionable strategies to protect your most valuable asset—your voice. Jodi shares why hydration, proper rest, and vocal warm-ups are non-negotiable for long-term podcasting success.Balance AI with Human Nuance: Explore the productive ways to use AI in podcasting for efficiency, while understanding the limitations of automated voices that lack the emotional resonance your audience craves.Leverage the Psychology of Sound: Understand how music and sound frequency influence memory and emotional response, allowing you to guide your listener's journey through every episode.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JODI KRANGLE:LinkedInYouTubePodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Free Download: 15 Ways to Improve Your Podcast Book Your Free 1:1 Consultation Proud member of the Feminist Podcasters Collective.

“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-DuttonThis episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch-22 financial companies can face when it comes to making a sonic impression, how some companies are reaching old and new customers alike by reviving the radio jingles of years past, and the role of audio branding in an increasingly AI-driven world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Surprising Trends in Sonic BrandingThe second half of our conversation starts as David shares more of SoundOut's discoveries about the effectiveness of branding, including why Visa and Mastercard's sonic logos haven't made the impact they'd hoped. “Listening to their sonic logo in isolation with no brand association,” David explains, “20% and 31% respectively said, yeah, we know the brand. But not one person out of those 400 across the two brands could actually write the brand name when asked what the brand was.” We talk about the old radio jingles and how some companies are finding success in reviving them for a new generation. “Both Maybelline and Pillsbury,” he tells us, “are sort of historic logos that were retired for a long time, and you just cannot underestimate the power of bringing back an old, beloved sonic logo… I wouldn't say it's an easy win, but it is, because those neural pathways are absolutely locked in.”(8:45) – The Role of AI in Music and MarketingDavid and I talk about the elephant in the room, AI and its impact on marketing, and the shift he's seen over the past year. “Up until about six months ago,” he observes, “we were seeing very little of it. There are some obvious concerns around legalities … brands won't want to use music created by AI in case it is actually breaching copyright. [But[ that will get sorted in the next six months or so, I think.”He shares his thoughts on how search processes are being increasingly handled by AI, and how audio can help brands stand out from the crowd. “The brand will go nowhere near the consumer,” he tells us. “So anything that you can do to make your brand more distinctive when you are advertising online and through music, anything to make a brand more prominent, can only help.”(20:30) – The Power of Authenticity in BrandingAs our discussion comes to a close, David elaborates on his observation that AI is increasingly talking to itself rather than users. “We're basically talking agents talking to agents,” he explains, “so AI agents talking to AI agents… I would imagine within 12 months it'll become quite a big thing. And within three years, it'll be everywhere. Everywhere.” We talk about the role human creativity might still play in a marketplace driven by AI, and one advantage musicians still have over machine-generated content. “It can feign emotion,” he says, “but you'll never move an AI with a song because it doesn't do emotion, and it literally, it never will… Emotion and empathy are all that we have as humans to distinguish ourselves from machines. And so music will… music will survive forever.”Episode SummaryThe challenges and surprising innovations in building a distinctive audio brand.How AI audio content has already begun to reshape the digital landscape.David shares his insights on what the growth of AI means for human artists.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In dieser Episode nominiert Hannah die Top 3 des Audio-Brandings. Die folgenden Kandidaten treten gegeneinander an: das NETFLIX-Tudum, die MCDONALDS-Melodie, das FLENSBURGER-Plopp, der INTEL-Bong und der AUDI-Herzschlag.

One topic that comes up quite often on Audio Branding is audio technology, and how far it's come over just the last few years. Whether it's choosing the right sound equipment, deciding if you should record with noise cancellation turned on (and just for the record, you shouldn't), or taking advantage of advanced recording options like 3-D audio and Dolby Atmos, there's a lot to consider when it comes to sound. But you might be surprised to learn that the science of sound optimization is a lot older than surround sound, or stereo recordings, or even audio recordings at all.Sound has been a part of our lives for as long as we've been around, and it turns out that we've been finding ways to boost sound quality and reshape the acoustic landscape around us for just as long. From ancient Roman amplifiers to prehistoric boulder harmonies, our ancestors explored the possibilities of sound in ways that scientists today are still trying to understand.Creating just the right sound experience can be a big enough challenge for modern-day concerts and movie theaters. How do you do it when you don't have any microphones or speakers? This was the problem faced by Greek and Roman architects, and the science of archaeoacoustics, of how sound was shaped and used in ancient times, hasn't entirely unraveled their solution. According to the ancient Roman architect Vitruvius, they used “acoustic jars,” or “echea” in Greek, small brass cups built into the walls between each of the seats. He didn't invent them, though, so we aren't sure who originally came up with the idea. These echea were believed to resonate and amplify spoken voices, boosting their sound for each listener like a set of personal speakers. They were arranged according to precise mathematical rules that differed depending on the theater's dimensions.Did they really work? They must have worked well enough, since they were popular not only during antiquity but also in medieval times, with over a hundred cathedrals in France alone putting them to use. But research continues on just how they worked as well as they did. Some studies suggest that they didn't actually amplify sound, but instead absorbed some of the surrounding frequencies to muffle the background noise: the world's first noise-cancellation technology, more than two thousand years before headphones. But a 2011 presentation at the Acoustics of Ancient Theatres conference suggested that maybe their resonance effect did amplify sound. The verdict's still out.If you'd like to hear an echea's resonance for yourself, here's a clip of a sound sculpture by Michele Spranghero that puts one to haunting use:https://www.youtube.com/watch?v=vb57mGHy4OERome wasn't the only ancient civilization to take advantage of sonic resonance. More than a thousand years earlier, and several thousand miles away, lies the Peruvian archaeological site of Chavín de Huántar, once the capital city of the Chavin civilization. Its temples, plazas, and surviving buildings have been studied for many decades, and lately that research has helped uncover the role that sound and harmonic frequencies played in its religious ceremonies.One artifact that's been consistently found there is the pututu, a wind instrument that's also known as a conch trumpet since it's made from the shell of a conch. This may be a little surprising since the ocean's well over a hundred miles away, but there might be a surprising reason why so many ancient conch trumpets have been recovered from the Chavin temples.A research team from the Acoustical Society of America, accompanied by Stanford researcher Dr. Chris Chafe, investigated the acoustical properties of their chambers and discovered that they're designed to resonate with the pututu's distinctively warbling frequencies, not only amplifying them but pulling two or more pututu players into a musical harmony that's felt as much as it's heard. This effect can be experienced elsewhere – it comes from the rhythmic “beats” that emerge from its natural interference patterns – but it's stronger inside the buildings. Some researchers have suggested this resonant harmony was a key part of the city's religious ceremonies and that the temple's soundscape was intended to create a profound experience for the musicians and their audience.If you're curious about what a pututu sounds like, here's a short clip:https://www.youtube.com/watch?v=J5PkUXBo4NIThere are plenty of soundscapes and resonant frequencies all around us, of course, and one of our earliest encounters with them might have been as simple as tripping over a rock. They're called ringing rocks, or singing stones or sonorous rocks, and their discovery by prehistoric tribes all over the world led to one of the first musical instruments ever made, the rock gong or stone chimes.Ringing rocks are volcanic rocks, such as dolerite or basalt, and even though they aren't made of metal and they aren't hollow, they ring like bells when they're struck. Groups of singing stones can be found throughout the world, from Ringing Rock Park in Pennsylvania and the Bell Rock Range of Australia to sonorous stone fields in Africa and Europe, and the science behind their sound isn't as simple as you might think. According to a 1965 study by geologist Richard Faas, the rocks actually create a series of inaudibly low, or infrasonic, audio frequencies, but those overlapping frequencies constructively interfere with each other to create sounds that our ears can detect.But where do those low frequencies come from in the first place? Science is still working on that mystery, and some theories suggest it has to do with the rock's structural tension, making it a kind of stone guitar string that vibrates with a hard tap. And if that isn't mysterious enough, the Singing Stones of Brittany clearly didn't come from the place they're found today, but no one knows when or how they arrived. Did ancient people recognize their acoustic properties and relocate them as oversized musical instruments? Or were the stones, as legend has it, left there by the Devil?Check out this clip of a visitor at Ringing Rocks Park in Pennsylvania using six singing stones, each with its own distinctive note, to play a familiar melody:https://www.youtube.com/watch?v=LKtkbH6ANykSound has connected us to each other and the world around us since the dawn of time, and we've been discovering new ways to harness its power for just as long. As we move into the future, learning those lessons could help us reshape the way we experience it in the years to come.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I think sound is important because I believe it's the first sense that we develop even before we're born. And it's a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel if it's a big space, if it's an open space, a closed space. So I think it's our most basic feeling instinct that we have, and I remember, before my daughter was born, I would sing for her and her mom's belly, would move. She would react to sound even before she was born. Yeah, so that's why I think sound is really, really important in everything.” – Humberto Franco This episode's a little different than most of our podcasts here at Audio Branding. Instead of a conversation in my studio, this one follows my journey through Portugal, exploring the soundscapes of the Douro vineyards and a boat ride in Aveiro to the hustle and bustle of the Porto airport. This episode also features a very special guest. Humberto Franco is the producer and editor of Audio Branding: The Hidden Gem of Marketing, and he's a professional, multilingual voice actor, a proud dad, an audio, video, and podcast editor and producer, and self-professed computer geek.We had a chance to catch up during my trip to Europe, and I know firsthand that Humberto has a great deal of insight into the power of sound, from how he approaches video and audio editing to his thoughts on how sound shapes every aspect of our lives. Stay tuned for a fascinating conversation about Humberto's perspective as an editor and a behind-the-scenes look at Audio Branding itself, framed against the lively audio backdrop of the sights and sounds of Portugal. As always, if you have questions for my guests, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Exploring the Power of SoundOur conversation begins along a bridge near the city of Régua, surrounded by green hills and lush grape vines, and Humberto shares his earliest memory of sounds, including his parents' ABBA albums. “I started to wake up in the morning,” he tells us, “go downstairs to the living room, started to play ABBA music, which was a nightmare for my parents.” We move on to a restaurant in Porto and a conversation over dinner, one that begins with Humberto's question about the process of becoming a guest on Audio Branding. He in turn shares his process for smoothing out the bumpy road podcast interviews can sometimes take. “I put all the files, the video files and the audio files, in sync and then I'll go through the conversation,” he explains. “If there's a mistake, I will take it. There are tricks that, if there's a cut that I need to make, that I'm able to hide it with some magic sauce, I'll do it.”(0:14:09) - Exploring the Importance of SoundOur next stop is a ride aboard a traditional moliceiro boat in the city of Aveiro, and Humberto talks about what inspired his career and his hopes for the future of sound. “For me,” he explains, “it's to see how far technology can take us, how deep can our knowledge and our...

Meine heutige Gästin kenne ich von unserer gemeinsamen Arbeit an der „Masters of the Universe“ – Hörspielreihe, bei der Mira Kempf für Postproduktion und für das Sounddesign zuständig ist. Pünktlich zum Erscheinen der 9ten Folge "das Erbe der Morc" unterhalten wir uns zum ersten Mal live und in Farbe - bisher war das Gespräch eher einseitig wenn sie sich Aufnahmen in meiner Rolle als Erzähler angehört und verarbeitet hat. In dieser Folge teilt Mira ihr Wissen über Musikwissenschaften, Skandinavistik, Musik und Geräusche und erzählt von ihrer Arbeit als Musikerin und Tontechnikerin. Außerdem verrät sie uns, wie sie neue Geräusche für das Masters of the Universe-Universum baut und mit welchen Dialekten und Sprachen, sie sich besonders wohlfühlt. Wir beschäftigen uns außerdem damit, was wir im Umgang mit dem Tod gelernt haben und welche therapeutische Wirkung Musik gerade in schweren Momenten haben kann. Nachrichten gerne an: deeptalk@mic-rider.com Website: https://www.mic-rider.com/ Host: Patrick Messe (https://www.patrickmesse.at/) Zu Gast: Mira Kempf (https://open.spotify.com/intl-de/artist/6RsmHYDH6ftpUnALDNKwmq?si=5j_B52DoSIudcVqsucgCHQ)Motu-Hörspielreihe: (https://www.retrofabrik.de/) Redaktion: Maya Luna Mendívil Jahnke Bild und Ton: Charly Glawischnig (https://www.charlyglawischnig.com/) Produktion: Mic Rider (https://www.mic-rider.com)

In this episode, Michael Dargie sits down with Jodi Krangle, a professional voice actor, singer, and host of the Audio Branding podcast. Based just north of Toronto, Jodi has been a full-time voice actor for nearly two decades, lending her voice to clients around the world while exploring the psychology and power of sound . Jodi shares how her journey started in the mid-90s when she volunteered at CNIB, recording articles to reel-to-reel tape for the visually impaired. Years later, after burning out in SEO and internet marketing, she returned to the idea of voice acting and built a thriving career from scratch . She talks about running The Muse's Muse, one of the earliest songwriting websites that grew into an online community of thousands, and how those lessons in marketing and community-building set her up for success in voiceover work. She also explains what it's like to balance union and non-union work, how AI voice technology is changing the industry, and why genuine acting and emotional authenticity will always set human performers apart . The conversation also explores her passions outside of the booth—role-playing games like Dungeons & Dragons, a massive dice collection, and anime storytelling that blends lighthearted fantasy with deeper themes of love, loss, and memory. Jodi reflects on pivotal moments, like overcoming stage fright as a teenager, and shares her philosophy that "comparison is the thief of joy." Her advice for rebels in waiting is clear: run your own race, build relationships with clients who value you, and never assume you need to follow someone else's path . Quoteable Quotes "Some of the things we think are going to be so super important, just aren't really that important." — Jodi Krangle "Run your own race." — Jodi Krangle "The number one thing you're paying a voice actor for is to not waste your time." — Jodi Krangle "Good audio makes everything look better." — Michael Dargie Episode Highlights Finding Voiceover | From CNIB volunteer work to professional voice actor. Leaving SEO Behind | Why she pivoted from internet marketing to audio. The Muse's Muse | Running a thriving online songwriting community in the 90s. Stage Fright Lessons | Learning resilience from performing in high school. Life in the Booth | Home studio vs downtown Toronto sessions. Union vs Non-Union | Balancing Canada and U.S. work in a changing industry. Clients That Matter | Building long-term relationships with people who value you. Dungeons & Dragons | Dice collections, role-playing, and storytelling as improv. Anime & Webcomics | Finding new perspectives through storytelling media. The AI Question | Why authentic acting still beats a cloned voice. Sound Matters | How audio branding influences trust and perception. Advice to Rebels | Run your own race and stop comparing yourself. Links From Episode Website (https://voiceoversandvocals.com/) Jodi on LinkedIn (https://www.linkedin.com/in/jodikrangle/) Jodi on Facebook (https://www.linkedin.com/in/jodikrangle/) Jodi on Instagram (https://www.instagram.com/jodikrangle/)

In der heutigen Folge habe ich Ulrich Allroggen zu Besuch. Ulrich und ich teilen uns die Freude am Hören, denn Ulrich arbeitet als Musical-Darsteller und hat einen eigenen Podcast, den er dem Thema „Hören“ widmet. Gemeinsam sprechen wir darüber, was das Hören von anderen Sinnen unterscheidet, warum man in der Kreativbranche aus seiner Komfortzone ausbrechen sollte und darüber, ob die Absichtslosigkeit von künstlicher Intelligenz sie zu einem guten Buddhisten macht. Außerdem sprechen wir darüber, was ein gutes Coaching für Sprecher ausmacht. Und zwar aus zwei ergänzenden Perspektiven. Denn Ulrich und ich haben bereits für ein Coaching zusammenarbeiten dürfen. Wie das gelaufen ist, hört ihr in dieser Folge. Nachrichten gerne an: deeptalk@mic-rider.com Website: https://www.mic-rider.com/ Host: Patrick Messe (https://www.patrickmesse.at/) Zu Gast: Ulrich Allroggen (https://hoert-sich-gut-an.podigee.io/) Redaktion: Maya Luna Mendívil Jahnke Bild und Ton: Charly Glawischnig (https://www.charlyglawischnig.com/) Produktion: Mic Rider (https://www.mic-rider.com)

Did you know that 95% of brands lack a solid sound identity? If you've never given much thought around audio branding, then this podcast episode is a must-listen. In this episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Neil Montgomery, Audio Brander, Almost Nothing Audio Branding. To kick off the episode, Neil shares his journey from a music degree to a sales role and a big four accounting firm, before transitioning to audio branding. He discusses the impact of audio branding on brand recognition, citing Intel's 1995 jingle and Netflix's audio logo as examples. Not only does the episode cover the science behind audio branding but Neil also addresses its revenue impact, as well as its place on social media platforms such as TikTok and Instagram. If you're looking to build a strong audio brand, stay tuned until the very end.

Todd Cochrane passed away September 8, 2025. Here is his obituary as it appeared in Podnews. Yesterday I spent the day listening to our discussions about podcasting from past episodes of this show. Here are the parts I highlighted and re-shared from Todd, in his own words.He also took the time to appear on other programs that I enjoy including the Stuph File with Peter Anthony Holder, and Audio Branding with Jodi Krangle.There are many other tributes and posts that will provide a bigger picture of who Todd Cochrane was as a person, professional and podcaster. I have links and posts to a number of them on the episode page here.His voice will be missed by all.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As voice actors, it is inevitable that the day will come when you need to find an agent to help you advance your career. Today on the Good Talkers Podcast, Ashton, Tessa and Deanna discuss their thoughts on crafting a great “package” to present to potential representation.#voiceovertips #podcastforcreators #voiceacting #creativeindustry #vocommunity #thegoodtalkers #audiobranding #podcastlife #voicetalent #contentstrategy #creativetalksGo find us on our socials #thegoodtalkerspodcastSend us a "sound we can't make" for us to give a try, either via socials or @ the goodtalkerspodcast@gmail.comTell your friends about us, rate us 5 from 5, and stay awesome.

In this episode of Nodes of Design, we explore the powerful world of Audio Branding with Dexter Garcia, audio branding strategist, UX sound designer, music producer, and co-founder of Audio UX. Based in New York, Dexter has been instrumental in crafting holistic sonic identity systems for global brands across various industries, including international banks, electric vehicles, AI voice assistants, and smart home appliances.Tune in as Dexter takes us behind the scenes of how sound becomes design. We discuss the psychology of audio, building consistent sonic identities, and how brands can harness the emotional power of sound to create meaningful and memorable connections.If you've ever wondered how design is heard, not just seen this episode is for you.Follow Dexter on LinkedIn https://www.linkedin.com/in/dextergarcia/ and visit https://auxnyc.com/ to hear more.Nodes of Wisdom : Lessons from 100 Creative Visionariesbit.ly/NodesofwisdombookThank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more.If this episode helped you understand and learn something new, please share and join the knowledge-sharing community Spreadknowledge.This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Arts, Education and Business - Jodi Krangle

Send us feedback/questions via TextIs there something podcasters are doing that is a waste of time, and if so, what should we doing instead?Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comVid IQ https://supportthisshow.com/vidiqDave's New Luggagehttps://amzn.to/4f45hlsAmazon Smart Plugs from TPLinkhttps://amzn.to/40ubcKtRiverside Remote Recordinghttps://supportthisshow.com/riversideThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Featured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that's particularly true for sound. While many podcasters, including some of my guests, now use AI tools for research and sound editing, it's also front and center in sound, from cloning voices to writing its own songs. Royalty-free music is already starting to give way to copyright-free AI music, and a variety of powerful audio content generation tools are scheduled for release later this year. But can computers replace human composers? Will listeners be able to tell the difference? And how did we get from vinyl records to virtual music? Where did this start, how is it going, and where will it progress into the future? For the full show notes including video examples of what's discussed, visit: https://voiceoversandvocals.com/blog/research-technology/uncanny-audio-is-ai-generated-content-music-to-our-ears/ And you'll find the Audio Branding Podcast at https://audiobrandingpodcast.cous   Thank you for joining me today! I'm having a blast creating Fabulous Over 50 & it would be an honor to have you share it with someone who would enjoy it. Thank you! Want more? Go to the website and you'll find many ways to live your best life over 50! I'd love to hear what you think about this episode, and what you'd like to hear about in the future. Send me a message HERE. Have a blessed week, Jen Want to connect? You can find me in the following places: JenHardy.net Facebook Instagram LinkedIn  

“That brings up a whole other point, which is the power of a voice's quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it's just, like, there's a place for Gilbert Gottfried and there's a place for, you know, John Lithgow. And I'm not saying we would use either of those, but you know, if I'm doing a commercial on a cancer care center, I would never have Gilbert Gottfried come on and say, I'm not, that's not, you know, that's like, that's... It would be memorable, but it would be completely the opposite of what the brand should be. It doesn't sound earnest. And that's how the voice you choose for a commercial is critical.” – Reid Holmes This episode is the second half of my conversation with keynote speaker, author, and mature brand revitalizer Reid Holmes as we talk about the role sound plays in his ad projects, the pros and cons of AI use in audio branding, and the key to building client trust with appreciated branding. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Audio BrandingWe begin the second half of our discussion with Reid's thoughts on sonic logos, and we look at how effective they've been for such companies as Apple and Netflix. “Those things can be incredibly impactful because they say I'm entering a new world here,” he says. “I am now in the care of this other thing, I've gone through a doorway, I've come into this new world, and that is one of the biggest things audio cues can do.” We talk about synthetic voices, and Reid recalls a podcast's questionable use of a sonic persona. “You gotta be really careful,” he explains. “These sonic personas people are trying to chase to make another version of themselves, it's very slippery. It can do so much damage.”(0:08:19) - The Impact of AI on BrandingReid shares his own experience with AI assistance, and how its use in editing his book revealed both its strength and limitations. “Not doing it yourself is a disservice, I think,” he explains, “because then you don't know the intricacies of how things bounce off each other, and how ideas bounce off each other.” We discuss the challenges of networking and collaborating in an increasingly digital world, and how the shift to an online economy has affected many companies' marketing strategies. “A lot of brands are saying ‘we don't need any brand advertising, we just need to chase people all over the Internet and get our transactions,” he says. “My personal point of view is that's short-sighted.”(0:15:05) - The Future of Branding and AdvertisingAs our conversation comes to a close, Reid talks more about appreciated branding and its potential for building long-term brand loyalty. “On the customer lifetime value side of that equation,” he explains, “it's cheaper to sell to someone who already knows you and believes in you and has bought from you than to convince yet another new person.” We talk about his current projects,...

“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman's job. And Ariel was just, like, gosh, that doesn't seem like it's, this was 2017 or ‘18 at the time, [and] they're like, that doesn't seem right. Like, it's, haven't we all moved past that? So they created a campaign they called ‘Share the Load.' And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with the laundry. It shouldn't just be mom's job anymore. And of course, this kind of air cover for someone who is burdened with this task would just elicit a huge thank you because you're just helping to make their lives better, and you haven't done a darn thing. It's not about the product. It's positioning. Yeah, it's, like, ‘here's what we know you care about, and so we're going to prove that we care about you because we care about that.' Sales went up 76%.” – Reid HolmesThis episode's guest has spent over thirty years leading the creative departments of some of the best ad agencies in America. His idea for H&R Block, “You Got People,” garnered four million new clients, and his work changed the trajectory of brands like Burger King, The Mayo Clinic, KeyBank, and many others. He also has multiple public-speaking awards as he helps audiences gain a deeper understanding of how clarity creates impact. He's won almost every award in advertising and has been featured in The New York Times, Adweek, Advertising Age, Forbes, and Communication Arts.But as his kids started graduating, he realized he wanted to leave a legacy. He found an approach that inspires businesses, marketing teams, and those they wish to attract. His #1 best-selling book, Appreciated Branding: Transform Your Brand from Ignored to Irreplaceable, has become a go-to mature-brand playbook. His name is Reid Holmes, and he'll be sharing his perspective on advertising today, how brands can use sound to stand out and be more memorable, and where he thinks things will go from here. If you're looking to boost your brand, you won't want to miss this one!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:00) - The Power of Audio in AdvertisingOur conversation begins with a look back at the early memories that sparked Reid's love of sound, which include his father's copy of the famous War of the Worlds broadcast. “You picture these big, huge Martian creatures that are described,” he says, “and they're coming down through New Jersey and the whole country was freaking out. And it was Orson Welles, who has the pipes for audio.” He tells us more about his family's history in advertising and about how it led to his own career. “I was like, well, my mom was in advertising and my uncle's doing really well in it,” Reid explains. “I should give it a shot because it seems like it runs in the family, and maybe I'd be pretty good at it.”(0:13:02) - The Evolution of Radio...

[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA's brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. ------ To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

This week's guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, and streaming, his career has been driven by a passion for culture, content, and inclusion. As a live event announcer, marathoner, and dedicated Philadelphia sports fan, he infuses energy into every endeavor. Family is central to his life, inspired by his 95-year-old mother who began acting at age 74. At DuffinMedia, he champions authenticity, helping clients unlock their communication potential for life-changing results.His name is John Duffin, and our conversation about having a good conversation turned out to be an essential education. Effective communication is so important, especially these days, so listen in for some tips and ideas to help you communicate more effectively in your own life. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) - Early Sound Memory and Communication JourneyAs our discussion starts, John shares his early memories of how sound moved him, from Jackson Five records to his mother singing while she did housework. “I can just remember the happiness in regards to the way that she sang,” he tells us. “So, yeah, absolutely, and that was, like I said, the first that I can easily recall it made me happy.” He tells us about his sales career in radio, and how questions about his role lead him into voiceover. “'You have a really good voice, are you on the radio?'” he recalls his clients asking. “I would brush that off, for I don't know decades, just no, no, I'm in sales…. I remember thinking, well, if they were right and if I don't find out, well then I'll live to regret that.”(0:15:00) - The Authentic Art of CommunicationJohn tells us more about his career shift into voiceover and public speaking, and how, at first, he tried to keep his experience in sales separate. “I would only speak about voiceover and voice narration and all that sort of thing,” he says. “And a few years after that I came to the realization, one, that's dumb. Your history is really important.” We discuss the importance of authenticity and a genuine connection, and how much easier communication is when it's backed up by both experience and honest interest in your client. “All the training and overthinking and technical expertise,” he adds, “all that stuff, and that's why I don't dismiss it. It's very meaningful. The training enables you to think less.” Episode SummaryJohn's memories of his musical family, and how they led to his first career in radio.The key to connecting with clients and taking a genuine interest in their needs and goals.Tune in for next week's episode as John offers his advice for sharing bad news in a professional way, his AI tool recommendations, and tips on overcoming our tendency to assume the worst.Connect with the Audio Branding

Send us feedback/questions via TextToday we start where we left off. We talked about the $ button in Pocketcasts and how you can add a payment link (see video). NOTE: There was a technical glitch in the middle where Dave couldn't hear Jim. This has been left in - the solution was to "Jiggle the cable."Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammThe Audio Branding Podcast:https://voiceoversandvocals.com/podcast/Ecastr Live Streaminghttps://www.ecastr.com00:00 Introduction and Weekend Plans00:20 Protests and Nostalgia01:13 Podcast Branding and Sponsorships03:35 Listener Questions and Tips04:40 Monetization Preferences08:02 Merchandise and Support Options12:05 Meetups and Community Building17:52 Technical Issues and Solutions34:01 Remote Recording Tools37:08 The Weasel Mascot and Brand Identity37:51 Beta Testing the Road Caster38:14 Randy's Online Presence38:44 Zoom Pod Track P2 Review41:27 Audio Quality and Headphone Amplifiers45:00 Echo Cancellation and Interview Shows57:42 AI in Podcasting and SEO01:14:00 Upcoming Episodes and Final ThoughtsFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! 10 Proven Strategies to Grow Your Podcast AudienceStruggling to grow your podcast beyond friends and family? You're not alone. I've been there too.Get your free copySupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

Send us feedback/questions via TextWe talk WordPress woes, how much AI is too much AI, portrait monitors, pop ups, YOU make your show different and more. See chapters for time stamps.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://learn.schoolofpodcasting.comPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comOnvocado Pop Up Makerhttps://supportthisshow.com/onvocado (aff)Elementor Site Builder for WordPresshttps://supportthisshow.com/elementorPodnews Report Card (Please fill out)https://podnews.net/report-cardCaptivatehttps://supportthisshow.com/captivateBuzzsprouthttps://supportthisshow.com/buzzsproutBlubrryhttps://supportthisshow.com/blubrryFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Podcaster Happy HourDo you miss those awesome conversations you have in the hallway at podcasting events? Learn about new Podcasting Tech, and grow your network without the high priced plane tickets! Go to podcasterhappyhour.comSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via TextIn this episode of Ask the Podcast Coach, we delve into several interesting topics. We kick things off by celebrating Dave's upcoming sixtieth birthday, discussing plans and events surrounding it, and Jim's stair-climbing challenge. We also tackle a series of listener questions, including concerns about potentially dubious podcast producers, the complexities of launching a new podcast, and the best practices for publishing and promoting episodes. Jim and I share our thoughts about using AI in content creation, the importance of understanding podcast basics, and the benefits of getting involved in the podcasting community before launching your own show. Towards the end, we appreciate our awesome supporters and feature some useful tools and tips for podcasters.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?MentionedSchool of Podcasting - Use the coupon code "coach."Home Gadget Geeks - Your favorite gadgets that find their way into your homePodpage - Make an excellent website for your show with no coding!Ecamm Live - The tool we use to live-streamBecome an Awesome Supporter -  Get the show Ad free!Creator News Live - Jeff Sieh's ShowMidjourney - AI Art GeneratorFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today's top audio spenders. “Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We're talkin' Train Sounds, Going Beyond Jingles, and Confused Branding. Let's jump in.

This week's episode of Win The Hour, Win The Day Podcast interviews, Jodi Krangle. Have you ever thought about how sound can shape your brand? Join us as Jodi Krangle reveals the hidden power of audio branding and why small businesses should care. In this practical conversation, you'll learn:-What audio branding is and why it matters for your business.-How sound can create strong emotions and lasting memories.-Why custom sounds are better than using popular music.-Strange ways sound can impact your taste and behavior.-Easy ways to start using sound to strengthen your brand. Discover how the right sounds can help your business stand out and connect with your audience.  Don't miss this game-changing episode! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jodi Krangle at:Website:  https://voiceoversandvocals.com/  Podcast:  https://voiceoversandvocals.com/podcast/LinkedIn:  https://www.linkedin.com/in/jodikrangle/   #KrisWard#AudioBranding#StandOutWithSound 

Send us feedback/questions via TextEver wondered if AI can truly replace the charm and spontaneity of human podcast hosts? Google Notebook has something that jarred me, and made me nervous.Sponsors:PodcastBranding.co - Artwork, websites, and moreBasedonatruestorypodcast.com - Ever wonder how many of those movies are true?Mentioned In This EpisodeStreamyard Replacement Articlehttps://schoolofpodcasting.com/streamyard-alternatives/Google Notebookhttps://notebooklm.google/Perplexity AI Toolhttps://perplexity.ai/School of Podcastinghttps://learn.schoolofpodcasting.com use the coupon coachPodpagehttps://podpage.comEcammhttps://www.askthepodcastcoach.com/ecammBuzzsprouthttps://supportthisshow.com/buzzsproutCaptivatehttps://supportthisshow.com/captivateBlubrryhttps://supportthisshow.com/blubrryDescripthttps://supportthisshow.com/descriptPodcast Guru Listening Apphttps://podcastguru.io/Bill Maher and Henry Winklerhttps://youtu.be/LSY7mTg2P2Q?si=CqZMbS9tVlav3PV4Women in Podcast Awardshttps://womeninpodcasting.net/awards/ Vote for Jody from Audio Branding the Hidden GemCast Ahead has carved a niche in the podcasting industry by providing full-spectrum podcast production services tailored to each client's unique needs See castahead.net Podindy.com is a one-day event focused on Profiting from Your Podcast, Magnified by AI with keynote speakers Dave Jackson, Author of the book Profit from Your Podcast: Proven Strategies to Turn Your Listeners Into a Livelihood, and Cari Van Slyle, host of AI Goes to College and Professor of Technology from Louisiana Tech University. Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Go to askthepodcastcoach.com/voicemailSupporter of The Week: Chris StoneCastahead.net, where your voice is amplified to reach the world.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it's really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half of my conversation with audio researcher, creative consultant, and Sonic Strategy Director for SXM Media Steve Keller, as we talk about how algorithmic data is revolutionizing research, how the pandemic changed the way we relate to music and sound, and what we can learn from the movie Top Gun about the relationship between humans and AI. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) – AI Benefits in Marketing Creativity Our discussion picks up with a look at Steve's work with the Journal of Psychology and Marketing and how AI-driven data is transforming the way we gather research data. “We've seen some results,” he explains, “where we've gotten really close to AI duplicating the results that we would get from a human panel.” We talk about one client's clever strategy for using AI to decide what not to do, and we discuss what the latest developments in machine learning have in common with audio breakthroughs like vinyl records and MP3 files. “We have ways of researching to get to the answers,” Steve explains, “but you always have to start with the question, and I think sometimes we ask the wrong question.”(0:09:36) – The Power of Music During the Pandemic Since it's been a few years since my last chat with Steve, we talk about how things have changed in the audio industry since the pandemic, and what the lockdown revealed about our relationship with music. “We would use music,” he says, “not just in terms of nostalgia, to remind us of happier times, but that music became this friend, particularly in lockdown, where it could help us experience the melancholy that was there.” Steve talks about the long-term benefits of adopting AI, and what he learned from a test of human vs. AI marketing. “We found that the real value of this,” he says, “was less about, you know, is AI a collaborator or a competitor, and more about how we manage talent in an age of AI.”(0:21:43) – The Value of Human-AI CollaborationWe continue our talk about his study on our ability to recognize AI. “Folks were really all over the map in the analysis,” Steve explains. “The individual that we were pitching things to, he wanted to guess who the teams were. He got all of them wrong.” We talk about how that study led to a surprising example of an AI prompting humans for output, and he shares what he calls Maverick's Maxim, named after the famous character from Top Gun. “[Maverick] said 'it's not the plane, it's the pilot,'” Steve tells us, “and so I think this speaks to the importance of humans being in the loop.”Episode SummarySteve's work with AI-driven research and unconventional uses for machine learning.How the pandemic, YouTube, and TikTok have changed...

Did you know that playing French music in a liquor store makes shoppers more likely to buy French wine? Sound has a real impact on our buying decisions and Jodi Krangle is an expert in how to use it to your advantage. Jodi has been a full-time voice actor since 2007. She collaborates with global clients like Dell, Kraft, and Lindt, specializing in Brand Voice, Commercials, Corporate Narration, and podcast intros/outros. Her podcast, Audio Branding: The Hidden Gem of Marketing, has over 230 episodes exploring the influence of sound. She also hosts sound-related discussions in Clubhouse and serves as a judge at the International Sound Awards. Creating Your Audio Brand Sound is a powerful part of branding that's often overlooked. When someone listens to your podcast or YouTube channel during their morning commute, it's an intimate experience. That's why it's important to be intentional about your brand voice.  Just like any aspect of branding, consistency is key. Repetition creates comfort and familiarity with your listeners. You should also consider who you're speaking to. Keep one person in mind when you're recording (maybe your ideal customer avatar or a friend you feel comfortable with). Tips for a Great Sound If you have a personal brand, chances are you'll need to be on podcasts, record videos, or speak at events. Jodi's first tip for sounding your best is to rehearse until you sound natural and conversational (not like you're reading a script).  Second, keep a photo of a family member or friend in front of you while you record, and remember that your tone changes depending on who you're speaking to.  Consider investing in a signature sound for your brand. Create consistency by using it at multiple touchpoints: podcasts, live events, and social media. There are lots of free audio options available online in directories–just remember that if it's free, there's nothing to stop your competitors from using the same audio. Enjoy this episode with audio branding expert Jodi Krangle… Soundbytes 12:05-12:39 “I do think it's a mistake. I think a lot of these brands could stand with having a unified sound over a number of years. Because remember, and I know you know this, the first time we experience a brand might not be the first time the brand has put that sound together. They might have had that sound for 10 years, but you're experiencing it for the first time. You as the business owner may be bored with that sound, but if you're still selling your product or service and people like it, why change what's working?” Quotes “You don't want to change your branding too often, because they find familiarity and comfort in that.” “Psychologically, what I love about sound and how it switches on our brain is it affects all of our senses.” “Your environment has a big psychological effect on what you buy, how much you end up buying, and how you feel about what you bought.” “Our buying decisions and our everyday lives are really affected by sound.” Links mentioned in this episode: Visit Jodi's website: http://voiceoversandvocals.com  Connect with Jodi on LinkedIn: https://www.linkedin.com/in/jodikrangle/  Audio Branding Podcast: http://audiobrandingpodcast.com 

Starting a new brand? Voices implores you to integrate audio into your content! Have a read of their report and learn how audio can help grow your business. Go to https://www.voices.com/company/press/reports/audio-branding to find out more. Voices City: London Address: 100 Dundas St Suite 700 Website: https://www.voices.com/

In this episode, we're thrilled to welcome Jodi Krangle, a distinguished voice actor, singer, and audio branding guru. Jodi takes us through her remarkable career journey, from her early days in SEO and Internet marketing to becoming a leading voice in the world of audio branding. We'll delve into the intricacies of how sound influences perception and marketing, uncovering why audio branding is a hidden gem that can elevate your brand's identity. Jodi also shares practical advice for aspiring voice actors, including how to get started, set up a recording space, and navigate the business side of voice-over work. Additionally, we'll explore her experiences as an introverted entrepreneur and her passion for geek culture, including D&D and sci-fi. Whether you're a podcaster, marketer, or audio enthusiast, Jodi's insights and stories will inspire and inform. Don't miss this opportunity to learn from a true expert in making an impactful sound impression. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don't really equate it as much, or they don't understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that's a combination of, like, music, narration, sound design elements, and if you can't hear what the person's saying when you're watching it, people will turn it off right away.” -- Mark Wonderlin My guest this week is the driving force behind Mosaic Media Films, and he brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content: he collaborates closely with clients, delving into the sales and marketing strategies of their businesses. This understanding allows him to create videos strategically tailored to drive traffic and boost sales.His name is Mark Wonderlin, and our discussion will range from hints on how to get the most out of longer-form content and where sound plays a part in the marketing and production of a great video to how best to use sound to sell, all while remaining authentic to your brand. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Sound in Video ProductionWe begin the episode with Mark's earliest, most influential memories of sound, from playing basketball with his childhood friends to R&B groups like Boyz II Men and P.M. Dawn as a teenager. “I remember having the cassette player, listening to those cassettes, driving in my parents' minivan,” he recalls. “Whenever I hear those songs it's super nostalgic.” Our conversation turns to how he first got into video production, the unconscious impressions that sound design creates, and the challenge of keeping viewers engaged on platforms like TikTok, where you might have just a few seconds to make an impression. “I'm a big proponent of documentary filmmaking,” Mark adds. “Depending on the brand, it's really good to just have that one-to-one narration directly connecting with the prospect.”(0:15:44) - Importance of Audio Branding ConsistencyThe discussion shifts to audio branding and the role it plays in video production, from including musical motifs and sonic logos to keeping the same voice talent for a more consistent audio brand. “They'll use a campaign,” Mark says about auto companies, “and use the same voice throughout because it creates that feeling and emotion they want to invoke. Is it a male voice that's really gritty? Is it a female voice that's really soft and trusting?” We also talk about resisting the temptation to shake things up for the listener. “I think another mistake that companies typically make,” he explains, “usually smaller businesses, is the importance of consistency in branding. Because they'll get tired of it and they'll just want to change it. But to new prospects, they're seeing it for the first time.”(0:19:59) - Effectiveness of Sonic BrandingMark also talks about the hidden

“Why not brand the sound so people know that they're with a certain bank? Why not make it a little bit more ‘here's your money', which is a little bit more successful sounding, versus ‘don't forget your card,' which could be a little bit more alarming sounding. But you don't want a bank to sound like a perfect human being. You don't want an ATM to sound like a perfect human being saying ‘Hey, Jodi, you forgot your ATM card,' you know.” -- Laurence Minsky This episode's the second half of my discussion with author, branding expert, and media marketing professor Laurence Minsky, as we talk about the role of human voice in a world of AI, how companies can stand out in an audio-first world, and the prospect of an audio-driven, screenless future.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - The Importance of Sound in CommunicationThe second half of our conversation starts as Laurence talks about the growth of audio-first devices and how much more convenient sound can be for consumers. “It's getting easier and easier to put sound into everything,” as he puts it. We also talk about the increasingly blurry line between human and AI voices, and what role each might play as AI continues to evolve. “Your ears will pick up that something's not right,” Laurence says. “So maybe in some situations that might be okay, but probably not for most connections and communications that need and want some humanity involved.” (0:09:24) - The Common Misconceptions of Audio BrandingWe also discuss the different techniques employed by visual branding, and how audio branding is starting to catch up. “You know,” Laurence explains about both visual and sonic logos, “What kind of font are we picking? What kind of color? The same kind of consideration should go into an audio brand.” The topic also turns to the prospect of a world where most of our devices are run by sound rather than by sight. “People get more comfortable with sound and talking to their computer,” he says, “as opposed to typing at their computer and Talking to their phone, not to a friend on the phone. I think that's one of the few things we don't do on our phone these days is actually talk.” (0:20:06) - Voice and Audio Branding Impact“How do you stand out,” Laurence asks, “when all you're being, all you have, is sound, when you're just being heard, that's it. There's no visual at all.... that's part of what audio branding helps solve.” He explains the value of sonic branding in our increasingly audio-first world and the opportunities it offers to companies with a

My two special guests: The music of Jess King - Future Love Jodi Krangle of the Audio Branding podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/message Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. The link to the case study as well as my blog article write-up will be added here once complete. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA's brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. To follow me, you can find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show NotesConnect With: David Ciccarelli: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Yeah, there's a real opportunity here. I mean there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There's equity in that. There's, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and persistency. And even if you're you know, Colleen, you're 100% right, you know they have to be ready for this, they have to be ready to roll this out to all their touch points and it also has to be their brand. But I mean, think of the immense power that it's going to wield year after year when it's implemented consistently.” -- Adam Pleiman This episode is the second half of my Audio Branding for the Holidays discussion with sonic strategist and author Jeanna Isham, creative director and Grammy-nominated engineer Adam Pleiman, author and creative executive Colleen Fahey, and Soundwise sound strategist John Sanfilippo, as we discuss the changing habits of online consumers, the unique power of audio to tap into holiday nostalgia, and the value of authenticity as machine-generated content becomes the norm in marketing.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - Music and Branding for HolidaysAs the second half of our discussion starts, we talk about music in advertising, particularly during the holiday season. “I like Colleen's idea of bringing being a little more worldly,” John says, “and bringing new compositions into the mix. I think we're due for some new melodies just in the whole Christmas soundscape.” We discuss the impact of music on consumer behavior, referencing the well-known study of playing French music in a wine store to boost sales of French wine, and how the interactive nature of sound on such social media platforms like TikTok can help music marketing go viral. “I would love to see some of these really fun TikTokers that did these creative things with Home Depot,” Jeanna adds. “I'd love to see them come up with something more clever than Jingle Bells.” (0:08:55) - Sonic Branding's Power of Emotional ConnectionWe also examine the power of nostalgia and consistency in sonic branding and discuss the impact of using familiar songs and jingles in commercials. “I mean, there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back,” Adam notes. “There's equity in that. There's, I mean, there's giant equity, even in a seasonal piece of music.” We also touch on the missed opportunity for brands to use their sonic identity to stand out and...

“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it's a tongue-in-cheek brand and it's a tongue-in-cheek lyric, that'll work and maybe it adds freshness rather than clutter.” -- Colleen Fahey Recently, I had a conversation in a LinkedIn Audio Event with four very knowledgeable and talented audio branding experts about what companies can do to make the most of their audio brand over the holiday season. My panelists were Jeanna Isham, a sonic strategist, author, and audio branding thought leader with Dreamr Productions; Adam Pleiman, Creative Director and Grammy-nominated engineer with PLAY Audio Agency; Colleen Fahey, author and US Managing Director of Sixième Son; and John Sanfilippo, a veteran producer and sound strategist with his company, SoundWise.All four had a lot to say about this subject, and we discussed what companies should have done before the holidays, what trends they were seeing in the area of audio branding, and what they thought companies could do with their audio branding to prepare for the new year. We exchanged ideas on moving beyond traditional holiday songs and instead harnessing a brand's unique sound to make a distinct impression. It was a fascinating discussion and I think you'll get a lot from it.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Audio Branding for the HolidaysWe start off the topic of audio branding for the holidays with our panel of experts sharing their insights on striking the balance between familiar and novel holiday marketing. “They say that all the best ads happen at Christmas time,” Colleen notes, “but they run for the shortest amount of time because then they get cut down when Christmas is over.” We talk about some of the most memorable marketing twists on holiday advertising, from M&M ads to Frank Sinatra parodies, and what makes them stand out from the branding crowd. “I think that if you can find the heart of your actual brand persona and personify that into the holidays,” Jeanna says, “without going the cookie cutter, generic way, you will stand out and you'll be a relief from what other people are listening to.” (0:16:10) - Sound and Music in AdvertisingThe group continues to explore the power of sound and music during the holiday season, and how less can be more when it comes to making a holiday impression. “It's very like positive, subliminal

“Usually my podcast, I'd say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it's on every single episode, and it's there just for a short time to really pique someone's interest, cause they're like ‘This is different. What is this?'"“Yeah, that's a really good option. Yeah, I like the dynamic insertion at the very beginning too, because people are that's when they're you've got them hooked. They're there to listen, so you may as well. Yeah, that's a really good option.” -- Alex Sanfilippo This episode's guest is an entrepreneur as well as the CEO and founder of PodPros, a podcasting software company. He's also the host of the top-rated podcast Podcasting Made Simple and is a leading educator when it comes to podcasting. His name is Alex Sanfilippo, and his ground-breaking business ventures have shaped the world of podcasting in a big way. If you're looking to make more out of your podcast while also retaining your sanity, Alex has a few tricks up his sleeve that'll help.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - A Journey Into PodcastingAs the episode starts, we talk about how a sore throat forced Alex to postpone his first appearance on the show, and how Audio Branding just recently crossed its 200th episode milestone. “I can just tell you off the head,” he says, “because I just looked at these numbers. So, at the time of recording this, you have just under a 6% chance of making it to 200 episodes.” Alex also tells us about the hearing difficulties he suffered as a child and the surprising chiropractic treatment that helped him recover. We talk about children's audio dramas like Adventures in Odyssey, and how they captured his imagination in a way that TV shows never quite managed. “But whenever it was audio only,” he says,” I would create the visions myself and I think that a lot of my creativity is owed to those moments.” (0:05:15) - Podcasting and Software for PodcastersAlex tells us about his first encounter with podcasting, and how skeptical he was that anyone would just listen to a voice recording on a computer. “That'll never work,” he remembers saying. He quickly changed his mind, though, as he began to listen for himself: “From that moment on,” he tells us, “I was like, ‘I love this, I hope it never goes away.'" We talk about how he began researching software and equipment during his early days of podcasting straight from his car, and the importance of not only having the right message but using the right words to express that message. “A picture is worth a thousand words,” Alex says, “and I always say, ‘but the right words are priceless.' It's just a matter of discovering those right words, and when you discover them, man is that powerful.” (0:14:08) - Podcasting and Advertising...

“I would just play these crazy ‘80s drum beats and then I'd play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn't describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don't know. I assumed some kids were, like, super into BMX bikes or something. Like, this was like my thing, and I think, again, that just really helped push me into that world.” -- Jack Bradley What does it take to craft the perfect sound that lingers in your mind long after you've seen an ad? This is a question veteran sound designer and HiFi Project CEO Jack Bradley, with over 25 years of experience in the content music and audio industry, has dedicated his career to answering. In this episode, we explore the intricacies of audio branding and uncover the latest industry trends and the power of sound in shaping viewer's perceptions. Jack takes us behind the scenes, revealing the technical process involved in sound design, from session booking to mastering such resources as Pro Tools. As the audio landscape continues to evolve, we delve into the shift from creating to curating as well as the expanding market for custom music for campaigns. We also discuss the implications of using non-exclusive music and the importance of creating unique content.Our discussion also explores the role of sound in TikTok advertising and how the emergence of social media platforms has transformed sound design. Jack provides invaluable insights into creating short, impactful tracks for a variety of online platforms. From seven-second spots to fifteen-second TikToks, learn how he has successfully crafted effective soundtracks for various campaigns. If you want to learn more about what sort of audio goes into creating a great ad campaign, stay tuned.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingAs we start the episode, Jack shares his personal journey into the field of production, drawing upon his mother's passion for the piano and how it helped shape his love of music, as well as classic cartoons like Bug Bunny's “Rhapsody Rabbit” that first introduced him to classical composers. “They used a ton of it,” Jack recalls from his childhood, “and why not? It was public domain, and they had access to it. I know that there's a ton of literature out there that talks about the power of Looney Tunes and Warner Brothers and using classical music, but that one, in particular, has always stuck to me.” (0:09:01) - Early Inspiration for MusicJack also shares his passion for analog synth music of the 1980s and how it made a lasting impression on him. “Especially the very thematic stuff that was happening,” he explains. “The theme from Knight Rider or like Tangerine Dream and I remember the theme from Street Hawk. I thought

“I think there's a responsibility to know that if you're emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let's not manipulate, you know? Let's make sure that that's an authentic thing that needs, that you're creating and you're not driving something fake. You're not driving, because it's gonna be, it's gonna be, they're gonna smoke it out anyway at some point in time. It's not gonna work.” -- Adam Pleiman This episode's the second half of my conversation with Grammy-nominated engineer, producer, musician, and Play Audio Agency creative director Adam Pleiman, as we talk about how he's working to make the world sound better, about the surprising role ASMR played in Play Audio's recent Sport Clip ad campaign, and the importance of honesty when it comes to consumers.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you're getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. A Better-Sounding PlaceThe second half of our discussion starts as Adam talks about what he considers his evolving mission as an audio creator. “Our mission,” he says, “is to make the world a better-sounding place.” We talk about the boundaries he believes should be maintained for the sake of respecting his audience. “There are certain things,” Adam explains, “that we will draw a line on and certain things we won't do because it would be irresponsible and hurtful to the industry.” He tells us how he brings all the different parts of a company's brand and the audio resources at his disposal into a cohesive sonic identity, and how rewarding it is to see everything come together. “I mean,” he says, “it gives me goosebumps to think that it's that much more effective when it's all tied in across the board, you know?” What No One Else Is DoingWe talk about one particularly recent and successful example, the now-famous ASMR audio spot for Sport Clips, and how the idea grew from its first inspiration to an acclaimed finished product. “It was an interesting challenge,” Adam tells us, “to go, well, ‘what's unique? You know, what are you doing that no one else is doing?' Do they have unique sounds? And what can we do to illustrate those to a listener?” We listen to a clip and talk a bit about the process of creating an authentic ASMR experience, and how it worked to bolster Sport Clips' brand recognition. “The stats on it were outstanding as a brand lift,” he says. “Brand awareness had like a 15% jump. It was outstanding.” The Ocean for MeAs the episode comes to a close, Adam tells us what he sees in store for the future of audio branding, and how, with the U.S. market historically lagging but quickly catching up, there's a lot of opportunity for marketing innovation. “We're on the growth side now in the States,” he says, “and we're on awareness and an education push in the States. But once we get over that hump, it's gonna be the same as the visual side.” He shares how he sees audio branding following the same trajectory as visual branding in decades past, and his sense of...

“Music's played a major role in my life growing up. It's always been ingrained in me. So, you know, I remember as a really young kid, like kindergarten, going to my grandparents' house or great grandparents' house and mashing the keys on their Wurlitzer organ, right? And then mom and grandma are in the other room going ‘sounds great, hon!' And I'm like, ‘yeah, it's great.' Notice they weren't in the room with me, they were in the other room, because there's a volume pedal on that thing.” -- Adam Pleiman My next guest is always in search of the next “goosebump moment” and takes pride in eliciting that reaction from those that he works with. His extensive background as a Grammy-nominated engineer, accomplished composer, producer, and musician brings an expert foundation to his role as creative director at Play Audio Agency. His name is Adam Pleiman and he has a unique perspective, having viewed so many facets of the audio industry and approaching it now through a sonic strategies lens. There's a lot to talk about, and I look forward to sharing our discussion with you!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you're getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. Taking Things ApartWe start the episode off with a look back at Adam's early memories of sound, from his family's Wurlitzer organ to the childhood joy he took in tinkering, taking things apart, and trying to put them back together. He particularly recalls a precocious 7th-grade science fair project he came up with on radio and television jingles and the marketing effectiveness of different audio techniques. “I don't even think I got a great grade on it either,” he jokes, looking back on it. “They didn't understand. They just didn't get it. They weren't there yet. And that's, I think that's part of this industry as well.” The Immersive SideAdam tells us more about how his curiosity when it came to experimenting with the world around him helped hone his audio instincts even as it left the appliances around him in shambles. “I'm like, wow, that's really cool,” he says about a washing machine console that he took apart as a child. “It's never gonna do that again, because now it's in all these pieces. But I loved that stuff.” He tells us about a college experiment in ambient sound that left his friends stunned and paved the way for a lifelong fascination with exploring how sound secretly shapes our perceptions. “The immersive side,” he says, “the binaural side, the perception of it all, I think, has always been a curiosity.” Removing the SubjectivityWe talk about how that teenage sound setup with headphones and kitchen utensils mirrors Dolby's latest Atmos sound systems. Adam explains what sets Atmos apart from older, more hardware-driven surround sound, and why he believes it has more staying power. He tells us how he transitioned from a career as a musician into sonic branding, and how he's working to make sound design as rigorous a field as graphic design. “It's like, well, I could say that about colors,” he says. “I could say that about shapes. I could say that

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and has put out her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.Connect with Jodi:Email: jodi@voiceoversandvocals.comWebsite: https://voiceoversandvocals.com/Twitter: @JodiKrangleFacebook: @pieceofcakevoLinkedIn: /in/jodikrangle/Youtube: https://www.youtube.com/c/JodiKrangleVOPodcast: https://voiceoversandvocals.com/podcast/

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show NotesConnect With: David Ciccarelli: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can't see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.  In this episode, you will be able to: Delve into the crucial nature of sonic identity for enhanced brand acknowledgement. Master the technique of fusing brand qualities with an evocative musical language. Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding. Design a comprehensive sound portfolio to express your brand's essence in the auditory realm. Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.   00:01:22 - Audio in Branding 00:08:24 - Mistakes in Sound Selection 00:15:19 - Creating a Sound Style Guide 00:16:16 - Sonic Branding 00:18:15 - Authenticity in Branding 00:20:47 - Sonic Assets in Different Media 00:24:07 - Creating Sonic Assets 00:26:32 - Authenticity in Music  

How can you evoke emotion (ethically) and show your passion for your work? How can you stand out in a sea of similar brands? And what the heck can be learned about partnership, flexibility, and delight from the spellcasting, dice-rolling romp known worldwide as Dungeons and Dragons? This week, Annie P. Ruggles is joined by the incomparable Jodi Krangle. Jodi's been heard in thousands of your favorite commercials and on your favorite brand websites too. In this episode she drops gem after gem about embracing your unique sound and harnessing your fire to create impactful content. Then, Jodi and Annie nerd-out hardcore about the weird joys (and strategic perks!) of role-playing games like D&D. This episode is a Critical Hit! Resources: - Connect with Jodi through her website, LinkedIn, and Clubhouse - Lowry Olafson's SongBrand will sing your brand out loud. - Download Jodi's free guide to implementing an intentional Audio Brand here. - Don't forget to check out her podcast, Audio Branding. What's Inside: [00:04:11]  Music: The Master Manipulator [00:07:02]  Why Sound Is Essential for Brands [00:09:53]  Podcasts: The Multitasking Medium [00:17:54]   Passion Over Perfection [00:23:49]  Tips for Hating Your Voice on Podcasts [00:27:52]  Jealousy and Comedy in the World of D&D [00:29:55]  Essential Improv Skills for Entrepreneurs [00:31:59]   Embrace your Uniqueness Already! [00:39:49]  This Week's Homework: Rekindle Old Loves Wanna binge? Check out these related episodes: 36: On Goal-Setting, Theme Songs & Ally McBeal (feat. Debra Eckerling) 59: On Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball) 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 88: On Customer Satisfaction, Loneliness & Jesus Christ Superstar (feat. Ron Ben-Joseph) 104: On Values, Adaptability & The White Lotus (feat. Brian Patacca)

Welcome to the 100th episode of Your Permission Prescription! To celebrate I'm joined by Ben Williams, our very own podcast producer, audio brand strategist and founder and creative director of Brand Out Loud Design. We discuss the important role audio plays in growing your business, tips on how to create the perfect audio to connect to your audience, and insights on AI's new role in audio production. Connect with me: nancylevin.com Instagram Facebook Transform Together Facebook Group