Podcasts about audio branding

This week's guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, and streaming, his career has been driven by a passion for culture, content, and inclusion. As a live event announcer, marathoner, and dedicated Philadelphia sports fan, he infuses energy into every endeavor. Family is central to his life, inspired by his 95-year-old mother who began acting at age 74. At DuffinMedia, he champions authenticity, helping clients unlock their communication potential for life-changing results.His name is John Duffin, and our conversation about having a good conversation turned out to be an essential education. Effective communication is so important, especially these days, so listen in for some tips and ideas to help you communicate more effectively in your own life. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) - Early Sound Memory and Communication JourneyAs our discussion starts, John shares his early memories of how sound moved him, from Jackson Five records to his mother singing while she did housework. “I can just remember the happiness in regards to the way that she sang,” he tells us. “So, yeah, absolutely, and that was, like I said, the first that I can easily recall it made me happy.” He tells us about his sales career in radio, and how questions about his role lead him into voiceover. “'You have a really good voice, are you on the radio?'” he recalls his clients asking. “I would brush that off, for I don't know decades, just no, no, I'm in sales…. I remember thinking, well, if they were right and if I don't find out, well then I'll live to regret that.”(0:15:00) - The Authentic Art of CommunicationJohn tells us more about his career shift into voiceover and public speaking, and how, at first, he tried to keep his experience in sales separate. “I would only speak about voiceover and voice narration and all that sort of thing,” he says. “And a few years after that I came to the realization, one, that's dumb. Your history is really important.” We discuss the importance of authenticity and a genuine connection, and how much easier communication is when it's backed up by both experience and honest interest in your client. “All the training and overthinking and technical expertise,” he adds, “all that stuff, and that's why I don't dismiss it. It's very meaningful. The training enables you to think less.” Episode SummaryJohn's memories of his musical family, and how they led to his first career in radio.The key to connecting with clients and taking a genuine interest in their needs and goals.Tune in for next week's episode as John offers his advice for sharing bad news in a professional way, his AI tool recommendations, and tips on overcoming our tendency to assume the worst.Connect with the Audio Branding

Send us feedback/questions via TextToday we start where we left off. We talked about the $ button in Pocketcasts and how you can add a payment link (see video). NOTE: There was a technical glitch in the middle where Dave couldn't hear Jim. This has been left in - the solution was to "Jiggle the cable."Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammThe Audio Branding Podcast:https://voiceoversandvocals.com/podcast/Ecastr Live Streaminghttps://www.ecastr.com00:00 Introduction and Weekend Plans00:20 Protests and Nostalgia01:13 Podcast Branding and Sponsorships03:35 Listener Questions and Tips04:40 Monetization Preferences08:02 Merchandise and Support Options12:05 Meetups and Community Building17:52 Technical Issues and Solutions34:01 Remote Recording Tools37:08 The Weasel Mascot and Brand Identity37:51 Beta Testing the Road Caster38:14 Randy's Online Presence38:44 Zoom Pod Track P2 Review41:27 Audio Quality and Headphone Amplifiers45:00 Echo Cancellation and Interview Shows57:42 AI in Podcasting and SEO01:14:00 Upcoming Episodes and Final ThoughtsFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! 10 Proven Strategies to Grow Your Podcast AudienceStruggling to grow your podcast beyond friends and family? You're not alone. I've been there too.Get your free copySupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

Send us feedback/questions via TextWe talk WordPress woes, how much AI is too much AI, portrait monitors, pop ups, YOU make your show different and more. See chapters for time stamps.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://learn.schoolofpodcasting.comPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comOnvocado Pop Up Makerhttps://supportthisshow.com/onvocado (aff)Elementor Site Builder for WordPresshttps://supportthisshow.com/elementorPodnews Report Card (Please fill out)https://podnews.net/report-cardCaptivatehttps://supportthisshow.com/captivateBuzzsprouthttps://supportthisshow.com/buzzsproutBlubrryhttps://supportthisshow.com/blubrryFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Podcaster Happy HourDo you miss those awesome conversations you have in the hallway at podcasting events? Learn about new Podcasting Tech, and grow your network without the high priced plane tickets! Go to podcasterhappyhour.comSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via TextIn this episode of Ask the Podcast Coach, we delve into several interesting topics. We kick things off by celebrating Dave's upcoming sixtieth birthday, discussing plans and events surrounding it, and Jim's stair-climbing challenge. We also tackle a series of listener questions, including concerns about potentially dubious podcast producers, the complexities of launching a new podcast, and the best practices for publishing and promoting episodes. Jim and I share our thoughts about using AI in content creation, the importance of understanding podcast basics, and the benefits of getting involved in the podcasting community before launching your own show. Towards the end, we appreciate our awesome supporters and feature some useful tools and tips for podcasters.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?MentionedSchool of Podcasting - Use the coupon code "coach."Home Gadget Geeks - Your favorite gadgets that find their way into your homePodpage - Make an excellent website for your show with no coding!Ecamm Live - The tool we use to live-streamBecome an Awesome Supporter -  Get the show Ad free!Creator News Live - Jeff Sieh's ShowMidjourney - AI Art GeneratorFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today's top audio spenders. “Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We're talkin' Train Sounds, Going Beyond Jingles, and Confused Branding. Let's jump in.

This week's episode of Win The Hour, Win The Day Podcast interviews, Jodi Krangle. Have you ever thought about how sound can shape your brand? Join us as Jodi Krangle reveals the hidden power of audio branding and why small businesses should care. In this practical conversation, you'll learn:-What audio branding is and why it matters for your business.-How sound can create strong emotions and lasting memories.-Why custom sounds are better than using popular music.-Strange ways sound can impact your taste and behavior.-Easy ways to start using sound to strengthen your brand. Discover how the right sounds can help your business stand out and connect with your audience.  Don't miss this game-changing episode! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jodi Krangle at:Website:  https://voiceoversandvocals.com/  Podcast:  https://voiceoversandvocals.com/podcast/LinkedIn:  https://www.linkedin.com/in/jodikrangle/   #KrisWard#AudioBranding#StandOutWithSound 

Die Telekom Melodie oder Seitenbacher - Sounds und Melodien, die sich über die letzten Jahre oder auch Jahrzehnte in unser Gehirn gebrannt haben und eine direkte Verbindung zu einer Marke geschafft haben. Audio Branding kann dabei helfen, strategisch in die Köpfe von Menschen zu gelangen und somit zu verankern. Wie? Dazu mehr in dieser Folge!

Dans cet épisode, Lorianne reçoit Emily Laliberté et elles discutent de l'audio branding. Un peu plus sur Emily : Passionnée du son depuis l'âge de 19 ans, Emily aspire encore aujourd'hui à partager son amour de l'audio et à créer des expériences sonores incroyables. Elle a eu la chance de travailler comme Conceptrice Sonore dans l'industrie du jeu vidéo pendant 7 ans, un rêve pour lequel elle avait travaillé presque 10 ans à atteindre. Maintenant, elle accompagne des humains incroyables à forger un branding plus puissant à l'aide de sa créativité, ses oreilles et son expérience de 15 ans en audio ! Parce qu'elle croit sincèrement que le son est un outil puissant qui peut dessiner des images inoubliables et créer des univers captivants. Pour découvrir les services d'Emily : https://emilylaliberte.my.canva.site/liens Points principaux : L'audio branding défini : Emily explique que l'audio branding, tout comme un logo ou des couleurs, aide à véhiculer les émotions et les valeurs d'une marque à travers des sons. C'est bien plus qu'une simple musique d'ambiance, c'est une véritable identité sonore. Importance des premiers sons : Emily compare les premiers sons d'un podcast ou d'une publicité à une poignée de main. Ils doivent donner une bonne impression et être en harmonie avec l'image de la marque. Exemple de création sonore réussie : L'approche immersive et personnalisée qu'Emily a développée pour la marque « La Voisine » de Marie-Pier Lemaire, recréant l'ambiance d'un village par des sons du quotidien. L'impact des petits détails : Pourquoi et comment les subtilités sonores peuvent renforcer la mémorabilité de ta marque. L'atelier d'Emily : Emily parle de son atelier RévélaSON à venir le 15 octobre prochain à 10h (heure du Québec), où elle t'aidera à poser les bases de ton univers sonore. Viens me retrouver sur… Mon site web : loriannelacerte.ca/professionnel Instagram : @lorianne.lacerte Facebook : Lorianne Lacerte - Coach d'affaires pour les professionnel·les Mon infolettre : https://www.loriannelacerte.ca/professionnel/infolettre-autrement LinkedIn : https://www.linkedin.com/in/lorianne-lacerte-orthophoniste/?originalSubdomain=ca Liens : Les services d'Emily : https://emilylaliberte.my.canva.site/liens L'atelier RévélaSON : https://subscribepage.io/atelierrevelason Le profil Instagram d'Emily : @emilyc.laliberte Le page Facebook d'Emily : https://www.facebook.com/emilylaliberteaudio/

Send us feedback/questions via TextEver wondered if AI can truly replace the charm and spontaneity of human podcast hosts? Google Notebook has something that jarred me, and made me nervous.Sponsors:PodcastBranding.co - Artwork, websites, and moreBasedonatruestorypodcast.com - Ever wonder how many of those movies are true?Mentioned In This EpisodeStreamyard Replacement Articlehttps://schoolofpodcasting.com/streamyard-alternatives/Google Notebookhttps://notebooklm.google/Perplexity AI Toolhttps://perplexity.ai/School of Podcastinghttps://learn.schoolofpodcasting.com use the coupon coachPodpagehttps://podpage.comEcammhttps://www.askthepodcastcoach.com/ecammBuzzsprouthttps://supportthisshow.com/buzzsproutCaptivatehttps://supportthisshow.com/captivateBlubrryhttps://supportthisshow.com/blubrryDescripthttps://supportthisshow.com/descriptPodcast Guru Listening Apphttps://podcastguru.io/Bill Maher and Henry Winklerhttps://youtu.be/LSY7mTg2P2Q?si=CqZMbS9tVlav3PV4Women in Podcast Awardshttps://womeninpodcasting.net/awards/ Vote for Jody from Audio Branding the Hidden GemCast Ahead has carved a niche in the podcasting industry by providing full-spectrum podcast production services tailored to each client's unique needs See castahead.net Podindy.com is a one-day event focused on Profiting from Your Podcast, Magnified by AI with keynote speakers Dave Jackson, Author of the book Profit from Your Podcast: Proven Strategies to Turn Your Listeners Into a Livelihood, and Cari Van Slyle, host of AI Goes to College and Professor of Technology from Louisiana Tech University. Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Go to askthepodcastcoach.com/voicemailSupporter of The Week: Chris StoneCastahead.net, where your voice is amplified to reach the world.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it's really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half of my conversation with audio researcher, creative consultant, and Sonic Strategy Director for SXM Media Steve Keller, as we talk about how algorithmic data is revolutionizing research, how the pandemic changed the way we relate to music and sound, and what we can learn from the movie Top Gun about the relationship between humans and AI. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) – AI Benefits in Marketing Creativity Our discussion picks up with a look at Steve's work with the Journal of Psychology and Marketing and how AI-driven data is transforming the way we gather research data. “We've seen some results,” he explains, “where we've gotten really close to AI duplicating the results that we would get from a human panel.” We talk about one client's clever strategy for using AI to decide what not to do, and we discuss what the latest developments in machine learning have in common with audio breakthroughs like vinyl records and MP3 files. “We have ways of researching to get to the answers,” Steve explains, “but you always have to start with the question, and I think sometimes we ask the wrong question.”(0:09:36) – The Power of Music During the Pandemic Since it's been a few years since my last chat with Steve, we talk about how things have changed in the audio industry since the pandemic, and what the lockdown revealed about our relationship with music. “We would use music,” he says, “not just in terms of nostalgia, to remind us of happier times, but that music became this friend, particularly in lockdown, where it could help us experience the melancholy that was there.” Steve talks about the long-term benefits of adopting AI, and what he learned from a test of human vs. AI marketing. “We found that the real value of this,” he says, “was less about, you know, is AI a collaborator or a competitor, and more about how we manage talent in an age of AI.”(0:21:43) – The Value of Human-AI CollaborationWe continue our talk about his study on our ability to recognize AI. “Folks were really all over the map in the analysis,” Steve explains. “The individual that we were pitching things to, he wanted to guess who the teams were. He got all of them wrong.” We talk about how that study led to a surprising example of an AI prompting humans for output, and he shares what he calls Maverick's Maxim, named after the famous character from Top Gun. “[Maverick] said 'it's not the plane, it's the pilot,'” Steve tells us, “and so I think this speaks to the importance of humans being in the loop.”Episode SummarySteve's work with AI-driven research and unconventional uses for machine learning.How the pandemic, YouTube, and TikTok have changed...

Did you know that playing French music in a liquor store makes shoppers more likely to buy French wine? Sound has a real impact on our buying decisions and Jodi Krangle is an expert in how to use it to your advantage. Jodi has been a full-time voice actor since 2007. She collaborates with global clients like Dell, Kraft, and Lindt, specializing in Brand Voice, Commercials, Corporate Narration, and podcast intros/outros. Her podcast, Audio Branding: The Hidden Gem of Marketing, has over 230 episodes exploring the influence of sound. She also hosts sound-related discussions in Clubhouse and serves as a judge at the International Sound Awards. Creating Your Audio Brand Sound is a powerful part of branding that's often overlooked. When someone listens to your podcast or YouTube channel during their morning commute, it's an intimate experience. That's why it's important to be intentional about your brand voice.  Just like any aspect of branding, consistency is key. Repetition creates comfort and familiarity with your listeners. You should also consider who you're speaking to. Keep one person in mind when you're recording (maybe your ideal customer avatar or a friend you feel comfortable with). Tips for a Great Sound If you have a personal brand, chances are you'll need to be on podcasts, record videos, or speak at events. Jodi's first tip for sounding your best is to rehearse until you sound natural and conversational (not like you're reading a script).  Second, keep a photo of a family member or friend in front of you while you record, and remember that your tone changes depending on who you're speaking to.  Consider investing in a signature sound for your brand. Create consistency by using it at multiple touchpoints: podcasts, live events, and social media. There are lots of free audio options available online in directories–just remember that if it's free, there's nothing to stop your competitors from using the same audio. Enjoy this episode with audio branding expert Jodi Krangle… Soundbytes 12:05-12:39 “I do think it's a mistake. I think a lot of these brands could stand with having a unified sound over a number of years. Because remember, and I know you know this, the first time we experience a brand might not be the first time the brand has put that sound together. They might have had that sound for 10 years, but you're experiencing it for the first time. You as the business owner may be bored with that sound, but if you're still selling your product or service and people like it, why change what's working?” Quotes “You don't want to change your branding too often, because they find familiarity and comfort in that.” “Psychologically, what I love about sound and how it switches on our brain is it affects all of our senses.” “Your environment has a big psychological effect on what you buy, how much you end up buying, and how you feel about what you bought.” “Our buying decisions and our everyday lives are really affected by sound.” Links mentioned in this episode: Visit Jodi's website: http://voiceoversandvocals.com  Connect with Jodi on LinkedIn: https://www.linkedin.com/in/jodikrangle/  Audio Branding Podcast: http://audiobrandingpodcast.com 

Starting a new brand? Voices implores you to integrate audio into your content! Have a read of their report and learn how audio can help grow your business. Go to https://www.voices.com/company/press/reports/audio-branding to find out more. Voices City: London Address: 100 Dundas St Suite 700 Website: https://www.voices.com/

In this episode, we're thrilled to welcome Jodi Krangle, a distinguished voice actor, singer, and audio branding guru. Jodi takes us through her remarkable career journey, from her early days in SEO and Internet marketing to becoming a leading voice in the world of audio branding. We'll delve into the intricacies of how sound influences perception and marketing, uncovering why audio branding is a hidden gem that can elevate your brand's identity. Jodi also shares practical advice for aspiring voice actors, including how to get started, set up a recording space, and navigate the business side of voice-over work. Additionally, we'll explore her experiences as an introverted entrepreneur and her passion for geek culture, including D&D and sci-fi. Whether you're a podcaster, marketer, or audio enthusiast, Jodi's insights and stories will inspire and inform. Don't miss this opportunity to learn from a true expert in making an impactful sound impression. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don't really equate it as much, or they don't understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that's a combination of, like, music, narration, sound design elements, and if you can't hear what the person's saying when you're watching it, people will turn it off right away.” -- Mark Wonderlin My guest this week is the driving force behind Mosaic Media Films, and he brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content: he collaborates closely with clients, delving into the sales and marketing strategies of their businesses. This understanding allows him to create videos strategically tailored to drive traffic and boost sales.His name is Mark Wonderlin, and our discussion will range from hints on how to get the most out of longer-form content and where sound plays a part in the marketing and production of a great video to how best to use sound to sell, all while remaining authentic to your brand. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Sound in Video ProductionWe begin the episode with Mark's earliest, most influential memories of sound, from playing basketball with his childhood friends to R&B groups like Boyz II Men and P.M. Dawn as a teenager. “I remember having the cassette player, listening to those cassettes, driving in my parents' minivan,” he recalls. “Whenever I hear those songs it's super nostalgic.” Our conversation turns to how he first got into video production, the unconscious impressions that sound design creates, and the challenge of keeping viewers engaged on platforms like TikTok, where you might have just a few seconds to make an impression. “I'm a big proponent of documentary filmmaking,” Mark adds. “Depending on the brand, it's really good to just have that one-to-one narration directly connecting with the prospect.”(0:15:44) - Importance of Audio Branding ConsistencyThe discussion shifts to audio branding and the role it plays in video production, from including musical motifs and sonic logos to keeping the same voice talent for a more consistent audio brand. “They'll use a campaign,” Mark says about auto companies, “and use the same voice throughout because it creates that feeling and emotion they want to invoke. Is it a male voice that's really gritty? Is it a female voice that's really soft and trusting?” We also talk about resisting the temptation to shake things up for the listener. “I think another mistake that companies typically make,” he explains, “usually smaller businesses, is the importance of consistency in branding. Because they'll get tired of it and they'll just want to change it. But to new prospects, they're seeing it for the first time.”(0:19:59) - Effectiveness of Sonic BrandingMark also talks about the hidden

“Why not brand the sound so people know that they're with a certain bank? Why not make it a little bit more ‘here's your money', which is a little bit more successful sounding, versus ‘don't forget your card,' which could be a little bit more alarming sounding. But you don't want a bank to sound like a perfect human being. You don't want an ATM to sound like a perfect human being saying ‘Hey, Jodi, you forgot your ATM card,' you know.” -- Laurence Minsky This episode's the second half of my discussion with author, branding expert, and media marketing professor Laurence Minsky, as we talk about the role of human voice in a world of AI, how companies can stand out in an audio-first world, and the prospect of an audio-driven, screenless future.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - The Importance of Sound in CommunicationThe second half of our conversation starts as Laurence talks about the growth of audio-first devices and how much more convenient sound can be for consumers. “It's getting easier and easier to put sound into everything,” as he puts it. We also talk about the increasingly blurry line between human and AI voices, and what role each might play as AI continues to evolve. “Your ears will pick up that something's not right,” Laurence says. “So maybe in some situations that might be okay, but probably not for most connections and communications that need and want some humanity involved.” (0:09:24) - The Common Misconceptions of Audio BrandingWe also discuss the different techniques employed by visual branding, and how audio branding is starting to catch up. “You know,” Laurence explains about both visual and sonic logos, “What kind of font are we picking? What kind of color? The same kind of consideration should go into an audio brand.” The topic also turns to the prospect of a world where most of our devices are run by sound rather than by sight. “People get more comfortable with sound and talking to their computer,” he says, “as opposed to typing at their computer and Talking to their phone, not to a friend on the phone. I think that's one of the few things we don't do on our phone these days is actually talk.” (0:20:06) - Voice and Audio Branding Impact“How do you stand out,” Laurence asks, “when all you're being, all you have, is sound, when you're just being heard, that's it. There's no visual at all.... that's part of what audio branding helps solve.” He explains the value of sonic branding in our increasingly audio-first world and the opportunities it offers to companies with a

My two special guests: The music of Jess King - Future Love Jodi Krangle of the Audio Branding podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/message Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. The link to the case study as well as my blog article write-up will be added here once complete. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA's brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. To follow me, you can find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show NotesConnect With: David Ciccarelli: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Yeah, there's a real opportunity here. I mean there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There's equity in that. There's, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and persistency. And even if you're you know, Colleen, you're 100% right, you know they have to be ready for this, they have to be ready to roll this out to all their touch points and it also has to be their brand. But I mean, think of the immense power that it's going to wield year after year when it's implemented consistently.” -- Adam Pleiman This episode is the second half of my Audio Branding for the Holidays discussion with sonic strategist and author Jeanna Isham, creative director and Grammy-nominated engineer Adam Pleiman, author and creative executive Colleen Fahey, and Soundwise sound strategist John Sanfilippo, as we discuss the changing habits of online consumers, the unique power of audio to tap into holiday nostalgia, and the value of authenticity as machine-generated content becomes the norm in marketing.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - Music and Branding for HolidaysAs the second half of our discussion starts, we talk about music in advertising, particularly during the holiday season. “I like Colleen's idea of bringing being a little more worldly,” John says, “and bringing new compositions into the mix. I think we're due for some new melodies just in the whole Christmas soundscape.” We discuss the impact of music on consumer behavior, referencing the well-known study of playing French music in a wine store to boost sales of French wine, and how the interactive nature of sound on such social media platforms like TikTok can help music marketing go viral. “I would love to see some of these really fun TikTokers that did these creative things with Home Depot,” Jeanna adds. “I'd love to see them come up with something more clever than Jingle Bells.” (0:08:55) - Sonic Branding's Power of Emotional ConnectionWe also examine the power of nostalgia and consistency in sonic branding and discuss the impact of using familiar songs and jingles in commercials. “I mean, there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back,” Adam notes. “There's equity in that. There's, I mean, there's giant equity, even in a seasonal piece of music.” We also touch on the missed opportunity for brands to use their sonic identity to stand out and...

“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it's a tongue-in-cheek brand and it's a tongue-in-cheek lyric, that'll work and maybe it adds freshness rather than clutter.” -- Colleen Fahey Recently, I had a conversation in a LinkedIn Audio Event with four very knowledgeable and talented audio branding experts about what companies can do to make the most of their audio brand over the holiday season. My panelists were Jeanna Isham, a sonic strategist, author, and audio branding thought leader with Dreamr Productions; Adam Pleiman, Creative Director and Grammy-nominated engineer with PLAY Audio Agency; Colleen Fahey, author and US Managing Director of Sixième Son; and John Sanfilippo, a veteran producer and sound strategist with his company, SoundWise.All four had a lot to say about this subject, and we discussed what companies should have done before the holidays, what trends they were seeing in the area of audio branding, and what they thought companies could do with their audio branding to prepare for the new year. We exchanged ideas on moving beyond traditional holiday songs and instead harnessing a brand's unique sound to make a distinct impression. It was a fascinating discussion and I think you'll get a lot from it.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Audio Branding for the HolidaysWe start off the topic of audio branding for the holidays with our panel of experts sharing their insights on striking the balance between familiar and novel holiday marketing. “They say that all the best ads happen at Christmas time,” Colleen notes, “but they run for the shortest amount of time because then they get cut down when Christmas is over.” We talk about some of the most memorable marketing twists on holiday advertising, from M&M ads to Frank Sinatra parodies, and what makes them stand out from the branding crowd. “I think that if you can find the heart of your actual brand persona and personify that into the holidays,” Jeanna says, “without going the cookie cutter, generic way, you will stand out and you'll be a relief from what other people are listening to.” (0:16:10) - Sound and Music in AdvertisingThe group continues to explore the power of sound and music during the holiday season, and how less can be more when it comes to making a holiday impression. “It's very like positive, subliminal

“Usually my podcast, I'd say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it's on every single episode, and it's there just for a short time to really pique someone's interest, cause they're like ‘This is different. What is this?'"“Yeah, that's a really good option. Yeah, I like the dynamic insertion at the very beginning too, because people are that's when they're you've got them hooked. They're there to listen, so you may as well. Yeah, that's a really good option.” -- Alex Sanfilippo This episode's guest is an entrepreneur as well as the CEO and founder of PodPros, a podcasting software company. He's also the host of the top-rated podcast Podcasting Made Simple and is a leading educator when it comes to podcasting. His name is Alex Sanfilippo, and his ground-breaking business ventures have shaped the world of podcasting in a big way. If you're looking to make more out of your podcast while also retaining your sanity, Alex has a few tricks up his sleeve that'll help.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - A Journey Into PodcastingAs the episode starts, we talk about how a sore throat forced Alex to postpone his first appearance on the show, and how Audio Branding just recently crossed its 200th episode milestone. “I can just tell you off the head,” he says, “because I just looked at these numbers. So, at the time of recording this, you have just under a 6% chance of making it to 200 episodes.” Alex also tells us about the hearing difficulties he suffered as a child and the surprising chiropractic treatment that helped him recover. We talk about children's audio dramas like Adventures in Odyssey, and how they captured his imagination in a way that TV shows never quite managed. “But whenever it was audio only,” he says,” I would create the visions myself and I think that a lot of my creativity is owed to those moments.” (0:05:15) - Podcasting and Software for PodcastersAlex tells us about his first encounter with podcasting, and how skeptical he was that anyone would just listen to a voice recording on a computer. “That'll never work,” he remembers saying. He quickly changed his mind, though, as he began to listen for himself: “From that moment on,” he tells us, “I was like, ‘I love this, I hope it never goes away.'" We talk about how he began researching software and equipment during his early days of podcasting straight from his car, and the importance of not only having the right message but using the right words to express that message. “A picture is worth a thousand words,” Alex says, “and I always say, ‘but the right words are priceless.' It's just a matter of discovering those right words, and when you discover them, man is that powerful.” (0:14:08) - Podcasting and Advertising...

“I would just play these crazy ‘80s drum beats and then I'd play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn't describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don't know. I assumed some kids were, like, super into BMX bikes or something. Like, this was like my thing, and I think, again, that just really helped push me into that world.” -- Jack Bradley What does it take to craft the perfect sound that lingers in your mind long after you've seen an ad? This is a question veteran sound designer and HiFi Project CEO Jack Bradley, with over 25 years of experience in the content music and audio industry, has dedicated his career to answering. In this episode, we explore the intricacies of audio branding and uncover the latest industry trends and the power of sound in shaping viewer's perceptions. Jack takes us behind the scenes, revealing the technical process involved in sound design, from session booking to mastering such resources as Pro Tools. As the audio landscape continues to evolve, we delve into the shift from creating to curating as well as the expanding market for custom music for campaigns. We also discuss the implications of using non-exclusive music and the importance of creating unique content.Our discussion also explores the role of sound in TikTok advertising and how the emergence of social media platforms has transformed sound design. Jack provides invaluable insights into creating short, impactful tracks for a variety of online platforms. From seven-second spots to fifteen-second TikToks, learn how he has successfully crafted effective soundtracks for various campaigns. If you want to learn more about what sort of audio goes into creating a great ad campaign, stay tuned.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingAs we start the episode, Jack shares his personal journey into the field of production, drawing upon his mother's passion for the piano and how it helped shape his love of music, as well as classic cartoons like Bug Bunny's “Rhapsody Rabbit” that first introduced him to classical composers. “They used a ton of it,” Jack recalls from his childhood, “and why not? It was public domain, and they had access to it. I know that there's a ton of literature out there that talks about the power of Looney Tunes and Warner Brothers and using classical music, but that one, in particular, has always stuck to me.” (0:09:01) - Early Inspiration for MusicJack also shares his passion for analog synth music of the 1980s and how it made a lasting impression on him. “Especially the very thematic stuff that was happening,” he explains. “The theme from Knight Rider or like Tangerine Dream and I remember the theme from Street Hawk. I thought

Being a voice coach is not an easy task, from branding to advertising. Finding the right approach and being able to harness crafty to its fullest. Jodi's take is using your voice and expanding, learning what you can and can't to do. Understanding this is not an easy industry to work in; or being successful. But have the right guidance can help in the long run in your career. Jodi's love and passion for sound, goes to show the ability and progress you can make. She hosts a podcast called "Audio Branding."  Looking at all scopes auido in marketing, advertisment and music industry. Be sure to check out her work below: https://voiceoversandvocals.com/  We have a magical link below with all our socials and handle so you can find us on your favorite pod spot

“I think there's a responsibility to know that if you're emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let's not manipulate, you know? Let's make sure that that's an authentic thing that needs, that you're creating and you're not driving something fake. You're not driving, because it's gonna be, it's gonna be, they're gonna smoke it out anyway at some point in time. It's not gonna work.” -- Adam Pleiman This episode's the second half of my conversation with Grammy-nominated engineer, producer, musician, and Play Audio Agency creative director Adam Pleiman, as we talk about how he's working to make the world sound better, about the surprising role ASMR played in Play Audio's recent Sport Clip ad campaign, and the importance of honesty when it comes to consumers.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you're getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. A Better-Sounding PlaceThe second half of our discussion starts as Adam talks about what he considers his evolving mission as an audio creator. “Our mission,” he says, “is to make the world a better-sounding place.” We talk about the boundaries he believes should be maintained for the sake of respecting his audience. “There are certain things,” Adam explains, “that we will draw a line on and certain things we won't do because it would be irresponsible and hurtful to the industry.” He tells us how he brings all the different parts of a company's brand and the audio resources at his disposal into a cohesive sonic identity, and how rewarding it is to see everything come together. “I mean,” he says, “it gives me goosebumps to think that it's that much more effective when it's all tied in across the board, you know?” What No One Else Is DoingWe talk about one particularly recent and successful example, the now-famous ASMR audio spot for Sport Clips, and how the idea grew from its first inspiration to an acclaimed finished product. “It was an interesting challenge,” Adam tells us, “to go, well, ‘what's unique? You know, what are you doing that no one else is doing?' Do they have unique sounds? And what can we do to illustrate those to a listener?” We listen to a clip and talk a bit about the process of creating an authentic ASMR experience, and how it worked to bolster Sport Clips' brand recognition. “The stats on it were outstanding as a brand lift,” he says. “Brand awareness had like a 15% jump. It was outstanding.” The Ocean for MeAs the episode comes to a close, Adam tells us what he sees in store for the future of audio branding, and how, with the U.S. market historically lagging but quickly catching up, there's a lot of opportunity for marketing innovation. “We're on the growth side now in the States,” he says, “and we're on awareness and an education push in the States. But once we get over that hump, it's gonna be the same as the visual side.” He shares how he sees audio branding following the same trajectory as visual branding in decades past, and his sense of...

Jodi Krangle knows audio. She's a long-time VO talent with a voice as smooth as melted butter, and the host of her own podcast, Audio Branding.If our show is trying to find the intersection between podcast and broadcast, then Jodi's has already found the crossroads between voiceover and podcast. With over 100 episodes, she's explored every possible angle for enhancing your business through the use of audio, including podcasts.Jodi and I discuss our love for audio, what got her into it, and the two sides of audio branding: how business owners can use it to expand their brand image, and how VO workers can use their talents to build themselves a strong brand. We also talk a bit about the impact of AI on the audio industry, of course, but this episode can mostly be summed up in one big question. What makes sound so darn special? I think you'll find that Jodi's answers are certainly worth hearing.If you want to keep up with Jodi (or hire her for one of your gigs, which I would recommend), you can connect with her on her website, Facebook, Twitter, LinkedIn, or YouTube.But the real audio gold are her Clubhouse sessions which are full of audio secrets. You can connect with her on Clubhouse here We also spoke about using Clubhouse on a desktop computer rather than your phone through an app called Clubdeck which you can access here. You should also listen to the latest episode of her show, Audio Branding.A transcript of this episode is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Music's played a major role in my life growing up. It's always been ingrained in me. So, you know, I remember as a really young kid, like kindergarten, going to my grandparents' house or great grandparents' house and mashing the keys on their Wurlitzer organ, right? And then mom and grandma are in the other room going ‘sounds great, hon!' And I'm like, ‘yeah, it's great.' Notice they weren't in the room with me, they were in the other room, because there's a volume pedal on that thing.” -- Adam Pleiman My next guest is always in search of the next “goosebump moment” and takes pride in eliciting that reaction from those that he works with. His extensive background as a Grammy-nominated engineer, accomplished composer, producer, and musician brings an expert foundation to his role as creative director at Play Audio Agency. His name is Adam Pleiman and he has a unique perspective, having viewed so many facets of the audio industry and approaching it now through a sonic strategies lens. There's a lot to talk about, and I look forward to sharing our discussion with you!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you're getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. Taking Things ApartWe start the episode off with a look back at Adam's early memories of sound, from his family's Wurlitzer organ to the childhood joy he took in tinkering, taking things apart, and trying to put them back together. He particularly recalls a precocious 7th-grade science fair project he came up with on radio and television jingles and the marketing effectiveness of different audio techniques. “I don't even think I got a great grade on it either,” he jokes, looking back on it. “They didn't understand. They just didn't get it. They weren't there yet. And that's, I think that's part of this industry as well.” The Immersive SideAdam tells us more about how his curiosity when it came to experimenting with the world around him helped hone his audio instincts even as it left the appliances around him in shambles. “I'm like, wow, that's really cool,” he says about a washing machine console that he took apart as a child. “It's never gonna do that again, because now it's in all these pieces. But I loved that stuff.” He tells us about a college experiment in ambient sound that left his friends stunned and paved the way for a lifelong fascination with exploring how sound secretly shapes our perceptions. “The immersive side,” he says, “the binaural side, the perception of it all, I think, has always been a curiosity.” Removing the SubjectivityWe talk about how that teenage sound setup with headphones and kitchen utensils mirrors Dolby's latest Atmos sound systems. Adam explains what sets Atmos apart from older, more hardware-driven surround sound, and why he believes it has more staying power. He tells us how he transitioned from a career as a musician into sonic branding, and how he's working to make sound design as rigorous a field as graphic design. “It's like, well, I could say that about colors,” he says. “I could say that about shapes. I could say that

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and has put out her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.Connect with Jodi:Email: jodi@voiceoversandvocals.comWebsite: https://voiceoversandvocals.com/Twitter: @JodiKrangleFacebook: @pieceofcakevoLinkedIn: /in/jodikrangle/Youtube: https://www.youtube.com/c/JodiKrangleVOPodcast: https://voiceoversandvocals.com/podcast/

¿Qué es el audio branding?Cuando pensamos en branding, generalmente las personas se enfocan en elementos visuales como logotipos, colores y tipografías. Sin embargo, el sentido del oído también desempeña un papel fundamental en la forma en que percibimos y recordamos las marcas. Un experto nos habla de audio branding.La importancia del sentido del oído para el audio brandingEl audio puede ser una herramienta poderosa para construir una estrategia de branding sólida y memorable. El sentido del oído nos permite percibir el mundo que nos rodea a través del sonido y tiene un impacto significativo en nuestras emociones y experiencias. El audio puede evocar emociones y crear conexiones profundas con las personas de una manera única.La Identidad sonora es la representación auditiva de una marca. Consiste en elementos como melodías, ritmos, efectos de sonido y voces que se asocian con una marca específica. Una identidad sonora bien diseñada puede ayudar a que una marca se destaque y sea reconocible al instante.La música es también una herramienta poderosa para transmitir emociones y crear una conexión con el público. Muchas marcas han utilizado canciones o melodías pegajosas en sus campañas publicitarias para generar un impacto duradero. Estos jingles se convierten en una parte integral de la identidad de la marca y pueden ser recordados por mucho tiempo, incluso años después de haberlos escuchado por primera vez.Hay sonidos distintivos que también pueden ayudar a construir una estrategia de audio branding efectiva. Piensa en el sonido de inicio de un computador Mac o el sonido de una bolsa de papas fritas al abrirse. Estos sonidos se asocian directamente con una marca porque son sellos distintivos de su identidad.El audio también se utiliza para transmitir mensajes de voz en anuncios, contestadores automáticos y otros medios. La elección de la voz adecuada puede tener un impacto significativo en cómo se percibe una marca. Una voz cálida y amigable puede generar confianza y empatía, mientras que una voz enérgica y entusiasta puede transmitir dinamismo y vitalidad.El audio sirve también para construir la experiencia del cliente. La música ambiental en una tienda, por ejemplo, puede influir en el estado de ánimo de los clientes y motivar la compra. Nuestro invitado Carlos Bermúdez habla de audio brandingEn este episodio tuvimos una entretenida conversación con Carlos Bermúdez sobre audio branding. Presentamos varios ejemplos exitosos y otros no tanto de cómo las marcas se pueden apoyar en el audio para ser memorables entre sus clientes y prospectos.Carlos Bermúdez Descubrió su pasión a temprana edad, creando y produciendo contenidos auditivos para radio FM. Es comunicador social y locutor. Trabajó por más de 6 años en comunicaciones corporativas. Luego se conectó con el marketing digital y hoy como productor audiovisual fusiona sus conocimientos y experiencia para diseñar estrategias y crear contenidos de alto impacto.Gracias a su bagaje audiovisual ha asesorado y desarrollado proyectos de gran escala para: Museo Nacional de Colombia, Univ. de Liverpool, The Biz Nation, Univ. y Gob. de Antioquia, Cámara de Comercio de Medellín, Corporación Opción Legal, Refugiados Unidos.Audio Branding, Identidad Sonora, The Bran Sound, Carlos Bermúdez, El Pito De Coordinadora, podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil Palabras

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show NotesConnect With: David Ciccarelli: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can't see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.  In this episode, you will be able to: Delve into the crucial nature of sonic identity for enhanced brand acknowledgement. Master the technique of fusing brand qualities with an evocative musical language. Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding. Design a comprehensive sound portfolio to express your brand's essence in the auditory realm. Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.   00:01:22 - Audio in Branding 00:08:24 - Mistakes in Sound Selection 00:15:19 - Creating a Sound Style Guide 00:16:16 - Sonic Branding 00:18:15 - Authenticity in Branding 00:20:47 - Sonic Assets in Different Media 00:24:07 - Creating Sonic Assets 00:26:32 - Authenticity in Music  

The Power of Audio Branding: How Sound Can Make Your Brand Stand Out Your business's brand is more than just a logo or tagline – it's an embodiment of your values, culture, and identity. But how can you create a brand that truly resonates with your target audience and stands out in a crowded market? That's where our guest Ben Williamʻs expertise comes in. Learn more about what sonic branding is and how it can enhance a small business owner and entrepreneurs brand experience on today's show. Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena – 10 seasons of helping entrepreneurs and small business owners build more profitable businesses. Connect + Laugh + Inspire Topic: The Power of Audio Branding: How Sound Can Make Your Brand Stand Out With Ben Williams YouTube: https://www.youtube.com/watch?v=v-PAA1bU228 Blog Show Notes: www.annaandselena.com/the-power-of-audio-branding-how-sound-can-make-your-brand-stand-out ______ Find Ben: www.brandoutlouddesign.com/ Vimeo LinkedIn: www.linkedin.com/in/ben-williams-brand-out-loud-design/ Facebook Toolkit: Grab Benʻs Sonic Branding Starter Guide here. ______ Grab Our Free Resource Right Here You So Fly Affirmation Guide & Spotify Playlist: https://annaandselena.com/our-resources/ ______ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- Support this podcast: https://podcasters.spotify.com/pod/show/15ishminutecoffeechat/support

How can you evoke emotion (ethically) and show your passion for your work? How can you stand out in a sea of similar brands? And what the heck can be learned about partnership, flexibility, and delight from the spellcasting, dice-rolling romp known worldwide as Dungeons and Dragons? This week, Annie P. Ruggles is joined by the incomparable Jodi Krangle. Jodi's been heard in thousands of your favorite commercials and on your favorite brand websites too. In this episode she drops gem after gem about embracing your unique sound and harnessing your fire to create impactful content. Then, Jodi and Annie nerd-out hardcore about the weird joys (and strategic perks!) of role-playing games like D&D. This episode is a Critical Hit! Resources: - Connect with Jodi through her website, LinkedIn, and Clubhouse - Lowry Olafson's SongBrand will sing your brand out loud. - Download Jodi's free guide to implementing an intentional Audio Brand here. - Don't forget to check out her podcast, Audio Branding. What's Inside: [00:04:11]  Music: The Master Manipulator [00:07:02]  Why Sound Is Essential for Brands [00:09:53]  Podcasts: The Multitasking Medium [00:17:54]   Passion Over Perfection [00:23:49]  Tips for Hating Your Voice on Podcasts [00:27:52]  Jealousy and Comedy in the World of D&D [00:29:55]  Essential Improv Skills for Entrepreneurs [00:31:59]   Embrace your Uniqueness Already! [00:39:49]  This Week's Homework: Rekindle Old Loves Wanna binge? Check out these related episodes: 36: On Goal-Setting, Theme Songs & Ally McBeal (feat. Debra Eckerling) 59: On Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball) 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 88: On Customer Satisfaction, Loneliness & Jesus Christ Superstar (feat. Ron Ben-Joseph) 104: On Values, Adaptability & The White Lotus (feat. Brian Patacca)

Welcome to the 100th episode of Your Permission Prescription! To celebrate I'm joined by Ben Williams, our very own podcast producer, audio brand strategist and founder and creative director of Brand Out Loud Design. We discuss the important role audio plays in growing your business, tips on how to create the perfect audio to connect to your audience, and insights on AI's new role in audio production. Connect with me: nancylevin.com Instagram Facebook Transform Together Facebook Group

In this episode of our podcast, we have the pleasure of speaking with Jodi Krangle, owner of Piece of Cake Voiceovers & Vocals and a veteran in the field of audio branding. Jodi shares her insights on the importance of audio branding and how it can be used to create a strong emotional connection with customers.We discuss the elements of effective audio branding, from choosing the right voiceover talent to crafting a memorable sound logo. Jodi also shares some practical tips for businesses looking to develop their own audio brand, including how to find the right balance between consistency and creativity.Whether you're a marketer or business owner looking to enhance your brand's audio identity or a voiceover artist looking to take your skills to the next level, this episode is packed with valuable insights and practical advice.So hit that subscribe button on your favorite podcast platform to stay up-to-date with our latest episodes and join us as we explore the fascinating world of audio branding with Jodi Krangle. Hosted on Acast. See acast.com/privacy for more information.

Did you miss Part 1 of my conversation with Audio Branding's Jodi Krangle? Listen to it here. Takeaways from today's episode: 1. Imposter syndrome and the art of the interview When she started hosting, Jodi Krangle, who makes her living using her voice, had to overcome one big negative belief.  “I didn't think I was a speaker of any kind!” she says. It was hard for her to speak her own words, believe she had something worth saying, and be passionate enough to get her thoughts across. That was all harder than she expected – but she persevered. All of this is learnable, and mindset is the first thing we often need to change.2. Why does sound matter?Let's take a look at the advertising industry for some clues. They spend millions of dollars crafting the right sounds and voices. Why? Because they know that sound can create deeper connections with the audience. We don't buy things because of logic, but because of emotion. Brands use sound to communicate something distinct, unique, and ownable – so how are you using audio to communicate just how special, and different, you are from the crowd? 3. Your sonic brand is worth millions.If you work for an organization or a brand, you may already have a podcast or be thinking about starting one. When you do, make sure your show not only integrates with the rest of your communications, but also that it's as high quality as everything else you put out into the world. Audio creates a brand, just as much as your visuals do. Do you know we have a free Sound Judgment newsletter, full of guidance on how to make great creative choices in audio storytelling?Join subscribers from NPR, PRX,  PRPD, Stanford, Spotify and more. Subscribe here and become a more confident host, audio storyteller or producer today. If you want to know more about how sound influences our behavior and how creators in the audio branding world make their work,  follow Audio Branding. Both parts of this conversation are also running on Audio Branding. Thanks to Audio Branding editor Humberto Franco for his beautiful work in audio and video. To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Share this episode!Follow Elaine on Facebook | LinkedIn | InstagramHelp us find and celebrate today's best hosts.Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction 

Let's talk about Audio Branding! What the heck IS Audio Branding, you ask? In this podcast, host Linda Bruno talks with Jodi Krangle, a voice actor and recording artist. They discuss audio branding, which is a brand sound that represents the identity and values of a brand in a distinctive manner. This includes audio logos, branded functional sounds, brand music, or the brand voice. Krangle was originally a singer before she became a voice actor and she performs in front of geeky fans as part of a small subsection of music called FILK. She also talks about how she got into voiceover by volunteering her time at the CNIB. Finally, they discuss how voice actors can use audio branding to inform their own voiceover brands. Enjoy another laid-back episode on The Voiceover Gurus podcast! Get more info on Jodi here: I've been a voice actor since 2007 and have worked with clients from major brands all over the world including Dell, BBVA & Kraft.  I'm also a singer and in 2015, I put out my own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what I do, I've learned a lot about sound and how it influences people.  My own podcast on this subject is called Audio Branding: The hidden gem of marketing.  For more information on that podcast, visit audiobrandingpodcast.com and for more information on me, visit voiceoversandvocals.com .   FOR MORE INFO ON THE SHOW, PLEASE VISIT: https://voiceover.guru/ https://learnwiththegurus.com/ Linda Bruno Voice Actress  https://www.lindabruno.com  

We're doing something different on this episode. Jodi and I interview each other – and discover some real similarities and big differences between voice acting & hosting. One of the biggest similarities: As hosts and voice actors, we need to communicate emotion authentically. That's where the joy and the success lies – and where many of the problems do, too. Parts 1 and 2 of this conversation with Jodi Krangle are running on Sound Judgment and also on Audio Branding. Thanks to Audio Branding editor Humberto Franco for doing beautiful work in audio and video. Follow Audio Branding here.To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Subscribe to Sound Judgment, the Newsletter, our once- or twice-monthly newsletter that will help you make creative choices in audio storytelling. Join subscribers from NPR, PRX, PRPD, Stanford, Spotify and more. Share the show! Follow Elaine on LinkedInHelp us find and celebrate today's best hosts!Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.How to be a great host: Jodi Krangle's takeaways1. Sound needs to change as culture changes. Remember the old movie trailers with The Voice of God? We don't hear those much any more, and for a good reason. Younger generations experience sound in a very different way – they want to be shown what's will be on the movie screen, for instance, not told to. They do not want to be sold to at all. So if we're not hearing the Voice of God from voice actors any more, we're also not wanting that newscaster, anchor voice – the Walter Cronkite voice – in journalism and podcasting, either. 2. Emotional context is what sound does for us.I was surprised to hear Jodi say, when she's recording a commercial, for instance – “If I don't have a movie or play going on in my head, it's hard for the person listening to understand the emotion that's coming across.” Storytellers, when you're using a script, this is key to avoiding sounding like you're reading. We need to embody what we're saying.  3. Hosting is strategic. We need to start treating it that way. In the advertising industry, directors often make the mistake of tacking on voiceover at the end of a production, rather than thinking about it strategically from the beginning. Many folks in Jodi's industry mistakenly believe voice acting is just standing at a mic and talking. That's my pet peeve as well.  We should be thinking about hosting – and creating an intentional sound for our shows – at the beginning of the process, not throwing in a voice at the end. Hosting well is how you engage listeners, and hosting poorly can lose them. Tune in next week for Part 2, a bonus episode.  Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction  

Jodi Krangle is a Toronto-based voice actor who works with major brands all over the world including Dell, BBVA, HGTV, Nespresso & Kraft. She's been heard in thousands of your favorite commercials and websites, so odds are very good that you've already heard her voice. She also hosts the Audio Branding podcast, which delves into how to make an impact with sound, and how sound influences us. We talk about her journey to voice acting, the reality of voice acting versus our perception of it, and some ways sound can alter perception that will probably surprise you. Jodi also has some advice for anyone who's considering a career in voice acting. Please leave a review and in it, tell us about a time when incidents from your own life have turned up in your creative work! Want more? Here's a handy playlist with all my previous interviews with guests in acting and theatre! Check out the show notes at fycuriosity.com, and join the conversation on Post.news and Mastodon! And if you're feeling stuck in your own creative process, get the 6 Creative Beliefs that Are Screwing You Up, plus biweekly updates on what's going on in my world (including upcoming events) for free!

Lowry Olafson and I dove into conversation about harnessing the power of audio, talking about kind work: going beyond the surface, the power of a tag line. And this quote.... " Creativity will save the world". No big deal... This reinforces what I always say.. Creativity is not cute it is necessary.   Lowry Olafson is a Canadian singer-songwriter who has released nine albums and performed around the globe. He is also the founder of PowerSongs and he's led more than 500 songwriting sessions with over 10,000 people.   Creating a PowerSong with Lowry is an unforgettable, energizing experience for entrepreneurs, speakers, and businesses to create their own catchy and energizing audio brand – To stand out and their make their message unforgettable.   Lowry lives on the ocean on BC's beautiful Sunshine Coast and loves to row, laugh and sing at every opportunity.   To connect with Lowry: https://powersongs.ca/   This podcast is all about inspiring , connecting and sharing stories   Like, follow and share so we can hear each other and expand the definition of creativity to make it all inclusive!   There are a bunch of exciting things going on at I Am Creative & Express Yourself Publishing to check out: https://www.iamcreativephilly.com/   If you have always wanted to write a book or be in one then check this out... You will gain community and expand yourself more than you can imagine!  https://www.iamcreativephilly.com/express-yourself-publishing-house   The 2 books we are gathering for are called:  1. Shout It From The Rooftops: Lightbulb Moments That Need To Be Shared 2. I Love You Because/I Love Me Because: An interactive experiential coffee style book     Lastly  I Am Creative with Hollis Citron is now streaming on RVN TV platform. Check out the weekly interviews with incredible guests as we are expanding the definition of creativity and they are teaching me something... so fun! Check it out: https://rvntelevision.com/tv-show/i-am-creative/     Creatively Yours,  Hollis

In Clear Focus: Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed, and author Laurence Minsky discusses his book, Audio Branding: Using Sound to Build Your Brand. IN CLEAR FOCUS listeners can save 20 percent on Audio Branding with code BIGEYE20 at KoganPage.com.

Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station's acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common part of the marketing mix. As Josh Butt and Darren Woolley discuss, audio advertising has been around for 100+ years, and jingles, audio logos and sonic identifiers have long been used to influence consumer behaviour. Everyone knows that a great song on the radio or a memorable jingle can trigger the brain to feel, remember and to transport us to a past memory. So why aren't brands leveraging this psychological trigger to build better connections and relationships with their customers?    In this introduction to a 3 part series focused on audio for brands, and the people who are tasked with growing them, Ampel founder and EP Josh Butt takes Darren on the journey of creating  a great brand sound - from the audio logo, to the music and sound mnemonics.   Ampel creates the brand sound for Trinity P3, and extends it into the Managing Marketing podcast through an interactive demonstration. Along the way, Josh will share some favourite jingles, some audio work he wished he did, Sonic ID and sounds to surprise and delight.    With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O'Neill from Ampel If you are interested in finding out more about what a professional audio channel can do for your company,  visit ampel.com.au or email us at hearhere@ampel.com.au Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.   References: Audio was first recorded via an oil lamp, a French inventor Edouard-Leon Scott de Martinville, who etched visual sound waves onto paper covered in soot and smoke from a burning oil lamp via a device called a phonautograph. https://www.classicfm.com/discover-music/latest/oldest-recordings/ 1888 Arthur Sullivan - first etched music on phonograph This is the earliest recording of music known to exist. In 1888 a recording of Arthur Sullivan's song 'The Lost Chord' was etched onto a phonograph cylinder. https://www.youtube.com/watch?time_continue=12&v=Lv7i-gkSWn0&feature=emb_logo&ab_channel=d60944 Sullivan was quoted as saying: "I can only say that I am astonished and somewhat terrified…at the wonderful power you have developed, and terrified at the thought that so much hideous and bad music may be put on record forever."If only he knew what would come with radio advertising. WEAF Radio New York was a radio station that AT&T's only goal was, was to trade time for money - a radio phone booth that created the financial model for radio stations and the first thing broadcast was an ad. For a property development in Jackson Heights New York. Recreated on New York's WEAF's 30th anniversary - https://drive.google.com/file/d/1d6GIw7f_ZulARlfj8RcEcl-JRRaweAsM/view?usp=sharing NBC Chimes 1933 First recording - Indigenous Corroboree 1901-1902 ABC Radio - 1943 Fanfare Recording War of the Worlds Older Radio Ads in Australia Mojo Toyota Forklift jingle 3AK Footy Sonic Branding NPR / 20khz (HBO 2.0) EA SPORTS Streaming services Netflix 2019 Tudum (Italy) McDonalds Martin Molloy 3D Radio Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

There's a commonly shared belief that it doesn't matter if your video image looks bad, because it's the quality of your sound that matters. And yet, we encounter poor quality sound all over the place... from YouTube videos to podcasts to Zoom presentations. On this episode, you'll discover why the quality (and content) of your audio matters. Jodi Krangle is a Toronto based voice actor who works with major brands all over the world including Dell, BBVA, HGTV, Nespresso & Kraft. She's been heard in thousands of your favorite commercials and on your favorite brand websites too. Her voice has been described as warm, friendly and comforting with a hint of gravitas, and coupled with her years of professional work in sound, will take your project to the next level. On her podcast "Audio Branding", she and her guests offer advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives. Being a sought after voice over talent, Jodi understands The Power of Sound. Follow her on Facebook, LinkedIn, Twitter & Clubhouse and check out her website at https://voiceoversandvocals.com.

This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and discussing the brand archetypes that define voice over acting in today's era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of pushing back on unreasonable client expectations and share advice for an anonymous listener whose new job has an unfortunate history with her past employer. For today's PR news, they offer some expert PR perspective on the recent scandal at Ulta over its poorly-worded email blast featuring Kate Spade and offer their hot takes on Amber Heard's decision to fire her PR firm before taking the stand in her legal battle with Johnny Depp. Read the PR News of the Week here: Ulta & Kate Spade: https://www.newsweek.com/ulta-apologizes-insensitive-kate-spade-email-after-online-backlash-1702694 Amber Heard's PR Firm: https://www.nbcnews.com/pop-culture/celebrity/days-testimony-johnny-depp-amber-heard-fires-pr-team-rcna26856 Learn more about David's work here: https://www.voices.com/ Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/ You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. Send in a voice message: https://anchor.fm/prwinedown/message --- Send in a voice message: https://anchor.fm/prwinedown/message

Much attention is paid by brands, companies, and individuals to their visual branding elements--but what about your audio brand? Today we meet David Ciccarelli, Co-Founder and Chief Executive Officer of Voices, a platform that connects producers, marketers, instructors, and educators at companies big and small to the perfect freelance talent for their projects. David shares information about the necessity of audio branding—the way your brand sounds—in the era of audio-first experiences. You'll hear more than you may expect about the power of voices--so listen in! Visit the website here. Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

In this episode, I talk with content marketing specialist Jake Sanders. We explore the area of content marketing and talk about some of the nuances of where content marketing really works and where it doesn't. Jake has a lovely perspective on marketing and he has a way with words that is quite unique. We also explore sonic branding and how it links up with content marketing. Jake on TwitterJake also tipped of this book where he found the idea for the content turkeyJake's content home = Audio content lab check out his lovely and entertaining content!Big shoutout to Jake for creating this custom piece of music for this episode. Lovely stuff. If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft.  She's also a singer and put out her own album of jazz, blues and traditional tunes. Over the years of doing what she does, she's learned a lot about sound and how it influences people.  She is also a podcast host on this subject called Audio Branding: The hidden gem of marketing.   For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com Free Gift to Champ Listening: https://voiceoversandvocals.com/audio-branding-strategy These are Jodi's 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy plus a page of links to music directories, sound effect locations & vetted voice talent   Let's Connect on Social: Instagram: www.instagram.com/kylejsullivan  Like Us on Facebook: https://www.facebook.com/UnleashTheChamp Join Our Free Community: https://www.facebook.com/groups/unleashthechamp 

Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy–What is an audio logo and how can it be used to evoke emotion?–How does sound enhance an experience?GUEST INFO:Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and has put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .Voice Over Website: https://voiceoversandvocals.comThe Audio Branding Podcast: https://audiobrandingpodcast.comContact info for Jodi Krangle 

Jodi Krangle is someone you might not have heard of, but you certainly have heard her! Jodi Krangle began her voiceover journey with singing since around the time she started talking. Through gaming (Dungeons and Dragons, to be exact), she was introduced to “Filk” music—the music that's played at science fiction/fantasy conventions. In 1994, along with two friends from the fandom world, she formed an acoustic band called Urban Tapestry which headlined at music conventions in Canada, the U.S., and Europe. Jodi's first voiceover work was in 1995 when she spent a year in a volunteer position with the Canadian National Institute for the Blind (CNIB) creating books on tape. She has done voiceover work in the healthcare, corporate, hospitality, political, and non-profit sectors, among others.