POPULARITY
Ryan Holck shares his journey from creative implementer to strategic partner, revealing how the right questions at the beginning of a project can completely transform both your client relationships and your bottom line. He breaks down exactly how to stop wasting time on prospects who aren't aligned with your value and start positioning yourself as more than just someone with a nice camera. Key Takeaways Asking "Who's the top person we're trying to reach and what's the next step you hope they'll take?" changes everything about how you approach video projects Bringing up budget expectations early saves everyone time - try saying "Projects like this typically run between $X and $Y" to quickly assess alignment Helping clients understand the value of what you're creating relative to their potential return makes price conversations much easier Good creative work isn't just about technical execution - it's about getting stories that connect emotionally and drive real results About Ryan Holck Ryan Holck is a speaker, author, marketer, and brand messaging strategist. As creator of the Distill Your Story framework, he guides brands to tell their story clearly so they are memorable and referable. He specializes in helping brands identify their unique story, simplify their messaging, and deliver it strategically both online and in person. Ryan combines storytelling principles with marketing practices to help brands be memorable and referable. His work has spanned industries including: soloprenuers, family-run businesses, green energy, women's health, food safety and state-wide nonprofits. In This Episode [00:00] Welcome to the Show! [05:18] Meet Ryan Holck [06:12] Focusing On Your Goal [12:03] Discussing Budget With a Client [24:18] Advantage of Creative Storytelling [26:47] Using Testimonials [29:54] Educating Your Clients [36:23] Different Types of Clients [42:02] Connect With Ryan [43:43] Outro Quotes "Great questions lead to great creative. If you could sit and think about what are two or three things that I could ask a potential client that would help me understand what they need, but would also help reveal to the client what truly is going to be the change moment in this project for them." - Ryan Holck "Do not be afraid of the creative process because you were made to be creative. And at the same moment, it is not everything you are, that your creativity is a piece of what you are and who you are, but it is not the entirety of it." - Ryan Holck "The game changer moment for me is when our discovery calls went from me just asking a lot of questions to helping a client understand what kind of client are they." - Ryan Koral Guest Links Find Ryan Holck online Grab your free website audit Follow Ryan Holck on Instagram | Facebook | YouTube Connect with Ryan Holck on LinkedIn Follow Distill Your Story on Instagram | Facebook Links Find out more about 10xFILMMAKER Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
Leaders Who Create Capacity: Join Jason Squires as he sits down with Ryan Holck from Distill Your Story. Ryan is a husband, a dad, and a creative. Ryan got his start in the worship space serving churches as a worship leader and then got into church communication. He spends his days helping organizations and non-profits tell their story through different forms of media. Join these guys as they continue this month's conversation on creating capacity. Learn more about Ryan at http://www.distillyourstory.com.
Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off. Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website. Key Takeaways: Clear messaging and relatable stories are crucial for engaging website visitors. Your website should be designed to quickly provide key information to potential clients. Calls to action should be prominent and strategically placed. Incorporating social proof, such as testimonials, builds trust with visitors. Learn more about Distill Your Story at: Follow on Social at: Facebook: https://www.facebook.com/storydistiller/ Instagram: https://www.instagram.com/distillyourstory/ LinkedIn: https://www.linkedin.com/in/ryanholck
“I wish the world realized the importance of curating your own story well.” In this episode of The RebelRebel Podcast, host Michael Dargie sits down with Ryan Holck, the founder of Distill Your Brand, to explore the art and power of storytelling in business. Ryan shares his unique journey from musician to marketer, revealing how his love for creativity and his knack for distilling complex conversations into clear, impactful messages shaped his career. Ryan dives deep into the importance of branding, discussing how businesses can connect authentically with their audience by focusing on what truly matters—their story. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Throughout the episode, Ryan opens up about his transition from being hands-on in the creative process to taking a more strategic role, emphasizing the significance of knowing your core message and the value of storytelling. He provides insights into how businesses can effectively communicate their value proposition by stripping away unnecessary details and focusing on the heart of their message. Ryan's candid reflections on leadership, the challenges of running a business, and the need to embrace failure as a stepping stone to success offer invaluable lessons for entrepreneurs and creative rebels alike. Whether you're just starting your business or looking to refine your brand, Ryan's advice on curating and communicating your story will inspire you to rethink how you present yourself to the world. Tune in for a conversation packed with wisdom, humour, and actionable tips that can help you elevate your brand storytelling to the next level. Cool Stuff Ryan Says “If you can connect the story to your message, it drives it home and makes it memorable.” “The only way to discover who you best serve is to continue in the process, even if it means failing often.” “Give yourself the freedom to fail and to fail often.” “We have to be willing to tell the stories that connect with our audience, not just the ones that make us feel good.” Episode Highlights Ryan Holck's journey from music to marketing. The power of storytelling in creating authentic brand connections. Ryan's shift from deliverables to strategy and the challenges that came with it. The importance of defining and focusing on the core message of your brand. Insights into managing creative teams and the balance between freedom and deadlines. The role of failure in the creative and entrepreneurial journey. How businesses can hone their message to connect better with their audience. Links from the Episode Distill Your Story - Ryan Holck's website (https://distillyourstory.com/) Ryan on Facebook (https://www.facebook.com/rholck) Ryan on Instagram (https://www.instagram.com/distillyourstory/) Ryan on LinkedIn (https://www.linkedin.com/in/ryanholck/) Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Ryan Holck, DISTILLYOURSTORY.COM
Ever wondered what to actually do with your story once it's crafted? Dive deep into the world of strategic storytelling in this enlightening episode with Ryan Holck, a seasoned brand messaging strategist. Ryan brings over two decades of expertise in helping brands simplify their complex messages and deliver them effectively across various platforms. If you're grappling with a great story but unsure how to leverage it for your business growth, Ryan will guide you through the ins and outs of implementing your story to maximize impact. Key Takeaways: Strategic Implementation: Learn the art of implementing your story where it matters most. Ryan discusses the importance of strategic placement, ensuring your story reaches the right audience at the right time to foster engagement and conversion. Modular Storytelling: Discover how to break your story into modular pieces for different contexts. Ryan shares his approach to tailoring your story's delivery for various platforms, ensuring consistency and adaptability without losing the core message. Avoiding Common Pitfalls: Gain insights into the frequent mistakes brands make when telling their story and how to avoid them. Ryan provides practical tips to keep your narrative focused on your audience's needs rather than falling into the trap of self-centric storytelling. Why You Should Listen: If your business's story is gathering digital dust or you're struggling to see how it fits into your marketing strategy, this episode is a must. Ryan's expertise will empower you to not only tell your story but also use it as a powerful tool for business growth and customer connection. Transform your narrative from a static tale into a dynamic asset today! About Ryan Holck Ryan Holck is a speaker, author, marketer, and brand messaging strategist. As creator of the Distill Your Story framework, he guides brands to tell their story clearly so they are memorable and referable. He specializes in helping brands identify their unique story, simplify their messaging, and deliver it strategically both online and in person. Ryan combines storytelling principles with marketing practices to help brands be memorable and referable. He has helped organizations like CASA Fresno Madera, Your Energy Solutions, The Thing Conference and the CA Southern Baptist Convention. Unlocking Clarity: 3 Steps to Creating an Effective Marketing Story https://ryanholck.ck.page/0c3aac0716 Connect with Ryan Holck Website: http://distillyourstory.com Facebook: https://www.facebook.com/storydistiller/ Instagram: https://www.instagram.com/distillyourstory/ LinkedIn: https://www.linkedin.com/in/ryanholck/ About Aleya Harris Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a former marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is a StoryBrand Certified Guide, international award-winning speaker, and the host of the award-winning Flourishing Entrepreneur Podcast. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, she guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success. Book Aleya to Speak To book Aleya to edutain your audience at your next event as a keynote speaker, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why. Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for. If you are a Corporate Event Planner, Employee Experience Professional, Head of Marketing, Learning & Development Professional, Executive Assistant, Speakers Bureau Destination Management Company, or Destination Management Organization who is looking for a top-quality, energetic speaker, you should definitely hop on a call with Aleya. Connect with Aleya Harris Speaking & Media: https://www.aleyaharris.com The Evolution Collective Inc.: https://www.evolutioncollective.com Instagram: https://www.instagram.com/aleyaharris/ LinkedIn: https://www.linkedin.com/in/aleyaharris/ TikTok: https://www.tiktok.com/@thealeyaharris
Transform your website into a lead-generating machine with Ryan Holck. Learn storytelling and messaging strategies to connect with your audience and boost conversions. Tune in now! Struggling with a website that doesn't convert? Join us as Ryan Holck, a 20-year marketing veteran and brand messaging strategist, reveals the secrets to creating a business website that turns visitors into leads and customers. Learn how to connect with your ideal audience through powerful storytelling and clear messaging. Discover simple steps to transform your website into a tool that works for your business. Connect with Ryan: https://distillyourstory.com/ https://www.instagram.com/distillyourstory/ https://www.facebook.com/storydistiller/ https://www.linkedin.com/in/ryanholck/ https://www.youtube.com/@RyanHolck PROMOTION: https://distillyourstory.com/free-10-minute-website-audit/ ▼ ▼ Book your spot on the podcast here: https://bit.ly/3EGQThp Support our fundraising efforts: https://www.buymeacoffee.com/htlglobal Email: hello@htlaustralia.org Website: https://htlaustralia.org Facebook: https://www.facebook.com/HTLAUS Instagram: https://www.instagram.com/healing_thru_love_aus/ LinkedIn: https://www.linkedin.com/company/htl-global/ SoundCloud [Follow]: https://soundcloud.com/user-htl_australia YouTube [Subscribe]: https://www.youtube.com/channel/UCS5YRR9kXQy3ydvmI5-1xQw #HealingThroughLove #EndDomesticViolence #FamilyViolenceAwareness #BreakTheSilence #SupportSurvivors #DomesticViolencePrevention #CommunityHealing #StopFamilyAbuse #EmpowerSurvivors #LoveOverViolence
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
In this episode, we Ryan Holck, a speaker, author, marketer, and brand messaging strategist. Ryan is the creator of the Distill Your Story framework that guides brands to tell their story clearly so that they are memorable and referable. He mentions the tension in nonprofits between having many stories to tell but not always focusing attention well. The conversation highlights the importance of focusing on the outcomes provided by a business rather than just the tasks performed. Website: Distill Your Story Facebook: Ryan Holck LinkedIn: Ryan Holck Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Ryan Holck ... In this episode, Ryan Holck, a seasoned speaker, marketer, and brand messaging strategist, shares insights into mastering self-promotion for businesses. With 20 years of experience, Ryan is the creator of the Distill Your Story framework, which helps brands identify their unique narrative, simplify messaging, and strategically deliver it. The framework involves defining target audience, problem-solving, and value proposition, resulting in clear messaging. Ryan employs creative techniques like "mad libs" to articulate businesses engagingly. Success stories abound, as businesses using this framework experience substantial growth in budgets and revenues, attributing it to the clarity achieved in their messaging.
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.Resourceshttps://distillyourstory.com/free-10-minute-website-audit/ https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/ 00:24 Ryan's Journey into Marketing and Storytelling02:11 Case Study: Nonprofit Marketing Success05:06 The Art of Storytelling in Marketing07:53 Common Pitfalls in Business Storytelling09:16 Overcoming Storytelling Challenges14:27 Maximizing Impact with Customer Testimonials18:36 Advice for Effective Storytelling in Marketing20:06 Exclusive Resources for Enhancing Your Marketing22:08 Closing Thoughts and Resources
The Power of the Whiteboard: "So for me, as non-creative as it sounds, there is something magical that can happen at a whiteboard."— Ryan Holck In this episode, I had the pleasure of hosting my good friend Ryan Holck, a talented marketer and brand message strategist. Join us as Ryan shares invaluable insights on storytelling, messaging clarity, and the creative process. ✨ Here are 3 key takeaways from our chat: 1️⃣ Being intentional and clear in your messaging is essential for logical sense before applying creativity. It's like dismantling and understanding how things work, serving as the foundation for your creative process. 2️⃣ Creativity is not limited to art but expands to the words and expressions used in marketing and communication. Don't forget to explore the realm of possibilities and ideas beyond just execution. 3️⃣ Asking good questions and avoiding assumptions are vital when it comes to effective communication. Words, photos, and infographics can solve communication gaps, so think about the most essential takeaways and express them creatively. And find out why effectively ending a presentation or story is crucial. If you're looking to enhance your storytelling skills, gain messaging clarity, or ignite your creativity, this episode is a must-listen. Join us on this creative journey with Ryan Holck! Visit https://distillyourstory.com/ Join Ryan's Facebook Group High Proof Marketing for Entrepreneurs and Business Leaders Order your copy of my new book, Make Fun a Habit: The Creative PLAYbook for Making Life and Work Fun Again at www.MakeFunaHabit.com Join the free Facebook community, "Daily Creative Habit," where you can connect with like-minded individuals and cultivate your creative journey. Make sure to subscribe to the "Daily Creative Habit" newsletter, delivered to your inbox, for inspiration and practical tips. And don't forget to grab your copy of the "Daily Creative Habit" guided creative journal, designed to ignite your imagination and help you develop a consistent creative practice. www.DailyCreativeHabit.com
This week on the show, we welcome Communications strategist and Owner of Graphics.Church Ryan Holck back to the podcast. We're talking about why outsourcing your design needs at your church is the smart choice. For show notes, video interview and resources for your production team, visit twelvethirty.media/194 --- Support this podcast: https://anchor.fm/makingsundayhappen/support
This week on the show, we welcome Communications strategist and Owner of Graphics.Church Ryan Holck back to the podcast. We're talking about why outsourcing your design needs at your church is the smart choice. For show notes, video interview and resources for your production team, visit twelvethirty.media/194 --- Support this podcast: https://anchor.fm/makingsundayhappen/support
This week on the show, we welcome Communications strategist and Owner of Graphics.Church Ryan Holck to the podcast. We're talking about why you need to have some strategy first before you dive into your content. If you're a Communications Director or staff member at your church, this one is a good one for you guys. For show notes, video interview and resources for your production team, visit twelvethirty.media/193 --- Support this podcast: https://anchor.fm/makingsundayhappen/support
This week on the show, we welcome Communications strategist and Owner of Graphics.Church Ryan Holck to the podcast. We're talking about why you need to have some strategy first before you dive into your content. If you're a Communications Director or staff member at your church, this one is a good one for you guys. For show notes, video interview and resources for your production team, visit twelvethirty.media/193 --- Support this podcast: https://anchor.fm/makingsundayhappen/support
Today, I'm joined by Ryan Holck From Rad-Ideas.com to talk about promoting and designing for Summer Camp / Vacation Bible School. Ryan gives us some great ideas on what to consider leading up to your church's Summer program. TouchPoint is a church management system built by the church for the church. We are an online church management platform and mobile app designed to work together to keep your church connected at any time, and any place. The newly relaunched TouchPoint mobile app enables church staff, lay leaders, and members to manage giving, check in for classes and small group, update their contact information, stream sermon audio and video, register for events, receive messages, complete ministry tasks, schedule marketing messages, and more. And because the app integrates with your TouchPoint database, your members’ contact information is correct and up to date. Our mission at TouchPoint is to eliminate the need for numerous point solutions and free you from data silos. We want you to see disciples, not data. Go to touchpointsoftware.com/churchcommunications to get a free e-book about using data to make smarter ministry decisions.
In today's show, Ryan and I talk about Visual Branding, when is it not enough, when is it too much, and how can you get started with creating a brand guide for your church to create consistency across all departments. TouchPoint is a church management system built by the church for the church. We are an online church management platform and mobile app designed to work together to keep your church connected at any time, and any place. The newly relaunched TouchPoint mobile app enables church staff, lay leaders, and members to manage giving, check in for classes and small group, update their contact information, stream sermon audio and video, register for events, receive messages, complete ministry tasks, schedule marketing messages, and more. And because the app integrates with your TouchPoint database, your members’ contact information is correct and up to date. Our mission at TouchPoint is to eliminate the need for numerous point solutions and free you from data silos. We want you to see disciples, not data. Go to touchpointsoftware.com/churchcommunications to get a free e-book about using data to make smarter ministry decisions.
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Ryan Holck of Rad Ideas. Holck discusses building an effective digital communication strategy, and shares his own strategy for his design concept that will help ministries engage, motivate, and grow their audiences online. Show Notes [00:00] Introduction of Ryan Holck of Rad Ideas. [03:15] The secret sauce behind creating a sound communication strategy. [06:46] Leveraging your website for congregation members. [08:45] Identifying the message the site should convey. [13:12] Building your own website. [17:15] Holck’s website review service. [19:22] The Coffeehouse Hot Seat. [22:45] Parting wisdom. [23:20] Resources. Resources Text in Church for the three-step follow-up formula, or text “formula” to 816-482-3337 Rad Ideas HemingwayApp Headline Analyzer Elegant Themes
2017/08/14 ~ Phil and Steve look at ten things you can't expect church volunteers to do without some of these important tips. Outline by Ryan Holck.
2017/08/14 ~ Phil and Steve look at ten things you can't expect church volunteers to do without some of these important tips. Outline by Ryan Holck.
2017/08/14 ~ Phil and Steve look at ten things you can't expect church volunteers to do without some of these important tips. Outline by Ryan Holck.
2017/02/23 ~ Phil and Steve speak with Ryan Holck about the important reasons you need a communications person at your church
2017/02/23 ~ Phil and Steve speak with Ryan Holck about the important reasons you need a communications person at your church
2017/02/23 ~ Phil and Steve speak with Ryan Holck about the important reasons you need a communications person at your church
Are you keeping the three c’s of communication in mind when creating content for your church? In this podcast Dave Shrein talks with Ryan Holck about how utilizing these three c’s will help communicate the mission of your church more effectively. Convey details. Connect heart. Creatively deliver.