Podcasts about visual branding

 Episode Summary:If your brand doesn't feel like you—or you're constantly second-guessing how you show up online—this episode is your reset button. We're breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).Whether you're refining your online presence or starting fresh, this episode will help you simplify where to focus first. Key Takeaways:Why consistency > perfection when it comes to brandingHow to tighten up your visuals across platforms (Name)Why showing your face builds trust faster than any logoHow your tone and energy (Feel) shape how people connect with your contentReal examples of how these brand elements show up (and where to adjust) Mentioned in This Episode:Join my email community for weekly personal branding tips → shellyniehaus.com/tips  Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose (North Fulton Business Radio, Episode 876) In this episode of North Fulton Business Radio, host John Ray interviews Sarah-Anne Wildgoose, founder of SAW Design Studio. Sarah-Anne shares her journey from industrial design to graphic design and emphasizes the importance of visual storytelling in business branding. She discusses […] The post Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose appeared first on Business RadioX ®.

If you're doing all the right things but still struggling to attract high-calibre, well-paying clients—it might be your branding. In this episode, Clara explores how visual misalignment can silently block conversions and hold your business growth back. This isn't about aesthetics for the sake of it—it's about brand congruence, trust, and professional presence.You'll learn why your visual identity matters more than you think, how it's perceived by your ideal audience, and the small changes that can make a big impact. Clara also shares the key ways that inconsistent, unclear, or unprofessional branding creates energetic and psychological barriers between you and the kind of clients you're trying to attract.Tune in to hear:Why your visuals might be the biggest block in your business.How your branding communicates trust, alignment, and authority before you even say a word.The subtle but powerful shifts that help your brand resonate with high-quality clients.Why you may be underestimating the impact of visual presentation on sales.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:What might be repelling aligned clients without you realising.How to recognise if your branding is out of alignment with your target audience.Practical shifts that immediately elevate your brand's visual strategy.The connection between visual branding, professionalism, and conversion.Themes & Time Stamps:[00:00] Introduction and Episode Overview[01:27] Accessing Branding Services[03:21] The Importance of Visual Branding[08:57] Professionalism and Brand Authority[10:00] Practical Steps to Improve Branding[10:56] Conclusion and Next StepsFree Offerings to Get You Started:FREE 20 minute call to talk through your next aligned business move.Support the podcast and help us keep creating value-rich episodes for women in business.Resources:Branding with Sigma Studio: Our signature branding offer to help women business owners create strategic, aligned visuals that convert.Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.

Welcome to Bring Your Product Idea to Life! In this episode, I'm joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they're not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we'll highlight what you're already doing brilliantly and what can be improved to take your listings to the next level.If you're an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:The Power of Visual Branding Images That SellBrand Store & A+ Content Avoiding Common MistakesThe Secret to Cross-Selling Why You Should Listen:If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you. Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.WebsiteLinkedInInstagramFacebookBook a discovery Call with EleanorNewsletter SignupOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon...

In this episode of Hort Culture, we explore the topic of branding for farms and businesses. After chatting about spring rains, gardening chores, and Kentucky's unpredictable late frosts, we shift to a lively discussion with Brett from the Center for Crop Diversification (CCD) about their "Marketing for All" project. We emphasize that marketing—especially branding—is essential for selling crops and not just growing them. Branding involves defining the core message and values of a business, guiding all marketing activities. The CCD team offers a brand builder worksheet to help farmers clarify their identity across several spectrums (e.g., personable vs. professional, modern vs. classic). We also discuss differences between price-driven and credence markets, customer behavior at markets, and how different types of farms might approach marketing. Key tips include using consistent imagery, breaking tasks into simple steps, and leveraging email as a powerful, underused tool. Listeners are encouraged to check out CCD resources and reach out with questions.Marketing for AllCenter for Crop DiversificationQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.eduCheck us out on Instagram!

Joining me on this week's MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She's helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.If you've ever said, “I don't know what my brand really is,” or “I want to show up more consistently but don't know how” - this one's for you.⏱️ Timestamps & Topics Covered

#67: In this episode of the WorkPlay podcast, we welcome Audrey Saccone, Audrey is an experienced entrepreneur and consultant with nearly a decade in the online business space, known for her work with notable figures like Marie Forleo and Sophia Amoruso, and for developing various brands and systems, including her flagship business, Audrey Digital. In this episode of the WorkPlay podcast, Audrey discusses her journey in the online business space, highlighting her flagship brand, Audrey Digital, and her plans to expand into a new agency model. She emphasizes the importance of intellectual property (IP) and legacy IP, explaining how these concepts can help entrepreneurs create lasting impact beyond their direct work with clients. The conversation also touches on the significance of self-awareness, visual branding, and finding one's unique voice in a crowded market to effectively connect with audiences.Key Takeaways from the Episode: Understanding Intellectual Property (IP): Listeners will learn what IP is, how it applies to their businesses, and the importance of creating legacy IP that can outlive their direct involvement in their work.Identifying Unique Value: The episode emphasizes the significance of self-awareness in recognizing one's unique strengths and how to leverage those to create a distinct brand identity and offerings in a crowded market.Visual Branding and Recognition: Audrey discusses the role of visuals in branding, highlighting how personal elements and consistent visual themes can enhance recognition and connection with an audience, making a brand more memorable.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she's finally stepping behind the mic to talk about something that's transforming the industry: AI in visual branding.Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement.Catch us next week!–Brandon, Courtney, Sam, Roop, Claud & BrendaTell us what you think!

Lauren Bayne is a personal brand creative director, advising entrepreneurs and executive leaders in building personal brands filled with personality and creating intellectual property that makes her clients money. Coming from the advertising industry, Lauren brings creative expression and pizazz to personal branding that gives her clients confidence to stand out from the crowd with bold and entertaining presence. She specializes in helping entrepreneurs, speakers, coaches, authors, consultants, and professionals express their unique personal brands through distinctive, brag-worthy marketing assets.

#62: In this episode of the workplay podcast, we welcome Alyssa Lang, Alyssa Lang is an accomplished entrepreneur who has successfully launched three companies, including a bookkeeping and tax firm, a course creation business for accountants and bookkeepers, and Magnetic Profits, while also making a significant impact in the male-dominated accounting industry through her vibrant visual branding and energetic approach to business. In this episode of the WorkPlay podcast, Alyssa Lang discusses her entrepreneurial journey, highlighting her transition from bartending to running multiple successful businesses in the accounting and course creation space. Key Takeaways from the Episode: The Importance of Energetic Alignment: Alyssa discusses how shifting her mindset around money and embracing her identity played a crucial role in her entrepreneurial success. She emphasizes that understanding the energetic piece of money-making is just as important as the logical strategies.Visual Branding as a Tool for Connection: The episode highlights how Alyssa uses vibrant visuals and branding to create an emotional connection with her audience. She explains that visuals should evoke feelings and represent the authentic self, which can help attract the right clients.Embracing Uncomfortable Growth: Alyssa shares her journey of stepping outside her comfort zone, including her fears around public speaking and launching new projects. She encourages listeners to confront their own fears and recognize that personal growth often comes from facing uncomfortable situations.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

This episode takes a deep dive into the core elements of business storytelling and visual branding. We explore how authenticity and transparency play vital roles in building trust and relatability with your audience. Using practical examples, Mike Brevik emphasizes how being upfront about your business's capabilities not only fosters stronger client relationships but can also attract those who appreciate honesty. Additionally, we discuss the broader scope of visual branding beyond logos and how a consistent visual identity can boost brand confidence and market presence.Social Links:cyberdogzmarketing.comfacebook.com/cyberdogzmarketinginstagram.com/cyberdogzmarketingtwitter.com/cyberdogzltdyoutube.com/channel/UCFxDrvNaKOXVCQvAOsJVFMwlinkedin.com/in/michaelbreviklinkedin.com/company/cyberdogz-ltd-/?viewAsMember=truebrandretro.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Die Frage, wie oft du eigentlich neue Fotos machen solltest, beschäftigt dich schon länger? Eigentlich hast du dich ja in den letzten Jahren auch kaum verändert, oder doch? Wenn diese Fragen bei dir auch schon das ein oder andere Mal aufgekommen sind, dann ist diese Podcastfolge für dich.

Du schaust dir deine Bilder an und findest sie nicht aussagekräftig genug? Der starke erste Eindruck den du dir erhofft hast, fehlt irgendwie? In dieser Folge verrate ich dir die 9 absoluten NoGos, die du bei deinen Fotos für dein Business und Branding für den richtigen Eindruck unbedingt vermeiden solltest.

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1If you have Boost or 1 on 1, check out the Discord here: http://bit.ly/43iwBqeCheck out the video version here: https://vidiq.ink/theboostIn this episode of Tube Talk, hosts Travis, Jenn, and Rob engage in a lively discussion about various aspects of content creation on YouTube. They explore the impact of friends and family on video views, the effectiveness of shorts versus long-form content, and the importance of authenticity in building a community. The conversation also delves into listener questions about channel growth strategies, monetization, and the creative process behind upgrading board games. With humor and insight, the hosts provide valuable advice for aspiring creators looking to navigate the complexities of YouTube.Chapters00:00 Introduction and Candy Talk03:02 Listener Engagement and Feedback06:07 Balancing Multiple YouTube Channels09:47 The Impact of Friends and Family on Views19:00 Thumbnail Strategies for Gamers28:21 The Power of Visual Branding in Thumbnails30:28 Starting a Gaming Channel: Ideas and Inspirations32:35 Creative Naming and Branding Strategies33:05 Embracing Failures in DIY Content Creation37:00 Building Relationships with Your Audience39:49 Navigating Expectations in Content Creation40:26 The Dangers of Buying Subscribers47:34 Channel Name and Membership Strategies55:40 The Future of YouTube Shorts

Your brand's visual identity is like your personal wardrobe. Just as the clothes you wear send a message about who you are, your brand's colors, fonts, and imagery tell a story about your business. In this episode, I'm talking about creating a cohesive identity that resonates with your audience, infusing your branding with personality, and knowing when it's time for a little refresh. Listen in and let's get your brand styled for success! Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com

 Ever wonder how a simple doodle can turn into a powerhouse brand symbol? In this episode, we're tracing the journey of logos from scribbles on napkins to the million-dollar icons we know today. Whether you're just starting your brand or looking to revamp, we'll break down how the right logo can tell your story, connect with your audience, and even boost your bottom line! Tune in for tips, tricks, and a few fun design fails that prove the magic of branding isn't just in the art – it's in the strategy. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com

It's Part 2 of our podcast series with guest Mariska Maas (@rubreart). This week Elizabeth chats with Mariska about the readability and visual branding of your book. For many authors, it might not be the most exciting part, but depending on your genre, you may be able to have a little bit more fun with it than you think. Mariska has a “Cinderella” approach to her design process meaning she wants to create a one-of-a-kind design for every book. If you haven't seen her Instagram page, @rubreart, it's worth it to see her beautiful artwork, even if the covers and book interiors aren't in your genre. She also emphasizes authors do not need to spend a lot of time on formatting if you have someone helping you, so if this is stopping you in your tracks from moving forward to publish, this is your friendly reminder to ask for help. For listeners of the podcast, she's offering a 5 percent discount on her services if you book within 3 months of listening. She's booking cover design and formatting clients into 2025 right now and offers a 3 week turnaround time on the project. Authors, this is a great way to book a service and set a hard deadline for yourself, especially if you are self-publishing. It's very similar to what would be expected of you from a traditional publisher who wants to stick to deadlines to get your work out into the world. While the interior design of the book might not be the most exciting, it's certainly the most important because it's where your reader is spending the most time. Not every genre allows for a lot of design on the interior, but fantasy and romance genres are certainly where you'll see more of it, and it's a fun way to give your book a little something extra to delight the reader's eye. When you're formatting your book, there are a lot of details to pay attention to with respect to where the text falls on the page, the presence of hyphens, and making sure the beginning and end of chapters are up to industry standards. This is just a small drop of water in a gallon bucket when it comes to all of the details you need to pay attention to for your book. You don't have to do this part alone, and in fact, it's advisable to make sure you always have extra sets of eyes on your book or hire a formatter so you can focus on your writing. Of course, mistakes are going to happen. We're all human and it's only natural there will be times when a book goes to print and something is missed in the formatting stage. Don't panic. Breathe. Take the steps to fix the error and move on with your day. For more about formatting the interior of your book and to hear a great strategy for how to get started right now, go listen to Podcast #40 right now! Who is Mariska Maas? Mariska Maas is the owner of the bookish design agency Rubre Art. She is a passionate book designer and illustrator. And has made it her goal to make a Cinderella one of a kind fit design for each and every book that she works on. No matter if it is for an indie author or a publisher, for everyone deserves amazing covers, interior formatting and illustrations. In her free time you can often see her doing arts and crafts, or reading a book from her never ending TBR.Where can you find Mariska? Website, Linktree which includes the service request form, Instagram, TiktokWe invite you to subscribe to our email list to be the first to know about our weekly podcast episodes and upcoming group programs for writers! If you prefer video versions of the podcast or want to leave a comment on this specific episode, you can find all of them on our YouTube channel.

In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym's identity, crafting a compelling brand story, and building brand loyalty through community engagement and testimonials. Effective branding leads to higher quality leads and better conversion rates, ultimately driving long-term success in a competitive market. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover    Let's Connect  Website: supafitgrow.io   Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699  Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews

In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them. what we cover: What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond just having a logo. Role of a Brand Strategist: We explore why having a brand strategist is so important for building and refreshing your brand. Common Misconceptions: We debunk the myth that a logo is all you need for a brand. Visual Branding Mistakes: Aiza shares some common mistakes she sees in brand visuals and how to avoid them. Links from this episode Follow Aiza on Instagram Learn more about working with Aiza Take Aiza's FREE brand quiz to see if you are in need of a rebrand.   Join the community Subscribe to our newsletter Become a Patreon Pal Follow the show on instagram   Ask a question! If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener's Cup! 

While Graphic Design projects can be fun and exciting, they are often limited and the relationship short lived.  What if there was a way Graphic Designer can provide more value,  generate better work, and unlock lucrative opportunities?This week on The Angry Designer podcast, we tear down the fluff and give you a straight-up guide to adding broader branding services to your skill set. Get ready for angry experiences, advice, and practical strategies to help you transition from designer to brand strategist.In this episode, you'll learn:Why expanding into branding is crucial for designersWhy Graphic Designers are perfect to offer brand strategyHow to create and deliver a compelling brand promisePractical steps to integrate branding services into your offeringsBy the end of this episode, you'll be ready to boost client satisfaction and command higher fees offering higher value services that you already have the ability for.Don't miss out on these game-changing insights—and start transforming your design career today.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator  Hannah Bacon. We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition. As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat. Episode highlights:  03:35 The Importance of Branding for Small Businesses 10:32 When to Invest in Branding: Insights for Startups  21:22 Common Mistakes in Visual Branding and How to Avoid Them 25:53 Embracing Your Unique Aesthetic in Design 28:38 The Challenge of Maintaining Brand Consistency 37:26 Exploring Creativity with Two-Hour Branding Challenges  Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Lerne endlich die Unterschiede kennen zwischen Business Portraits und Personal Branding Fotos. Erfahre, wie diese beiden Foto-Arten sich visuell und in der Wirkung unterscheiden und warum genau Personal Branding Fotos in der heutigen digitalen Welt so wichtig für dich sind. Viel Spaß beim Reinhören!

Dive into Episode #018 of Monique on the Mic as Nana Rashid reveals her journey to booking gigs and producing an album. Discover the unmatched determination and strategic planning that led her to success. From crafting personalized emails to collaborating with photographers, Nana's story is a masterclass in turning vision into reality. Learn how embracing your entrepreneurial spirit can skyrocket your artistic career.RESOURCES : Spotify: https://open.spotify.com/artist/2iypCKhh1wi3zPrf6xa8hL?si=OIH1bGq2TEuu3k122-U-YwYoutube: https://www.youtube.com/@nanarashidmusicFacebook: www.facebook.com/nanarashidmusicInstagram: https://www.instagram.com/nanarashidmusicHjemmeside: nanarashidmusic.comThomas Degner (Art Director/Photographer) : Instagramhttps://www.instagram.com/degners?igsh=bHlyN3hlZDFnazJl&fbclid=IwAR1cXyl6gOBOmasfVFVDBs8MJZmT-ac-0eKir_qp-fCmaMhLj99HzRIBtcc

Today's episode is a conversation heavy on Brand & Business building during Motherhood, with Jess Rosenberg from MOODE. MOODE is a brand changing the reproductive health conversation. They make nutritionally formulated vitamins, host uncomfortable conversations, and provide maternal health education.Amy & Jess discuss Jess's home life as a Mum of 3, the balancing act of entrepreneurship with motherhood, and the dynamics of family support systems against the backdrop of starting a health business from scratch. Jess's story isn't just about creating a product – it's a narrative of education, and embracing womanhood in all its facets.– This podcast is created & produced on Darkinjung Land. Hosted & Produced by Amy Pearson from SUN MOTHER STUDIO. Original Music by J. Dale Pearson www.sunmotherstudio.com Find Amy on Instagram

ABOUT TODAY'S SHOW In this episode of the Mastery Unleashed Podcast, Christie Ruffino shares invaluable insights for entrepreneurs, coaches, and healers on amplifying their business impact and revenue. Christie emphasizes the importance of strategic branding and messaging to stand out in a crowded market. She outlines five key tweaks to enhance your personal brand: Leverage Client Testimonials: Utilize success stories and case studies to connect with your audience, showcasing the transformative impact of your services. Craft Your Story: Integrate your personal journey into all aspects of your branding, from your website to sales pages, making your credentials relatable and inspiring. Niche Down: Focus your services to become highly referable within specific communities, making it easier to find and attract ideal clients. Revamp Your Visual Brand: Be bold and authentic in your visual representation, ensuring it resonates with your true self and appeals to your target audience. Utilize AI Strategically: Employ AI tools to refine your messaging and create unique, engaging content that elevates your brand above competitors. Christie also invites listeners to take a quiz to refine their story and authority brand further. She concludes by teasing the next episode, which will focus on designing high-ticket group programs, and offers listeners a chance for a personal consultation.   ABOUT CHRISTIE Christie Ruffino is a serial entrepreneur, podcast host, international speaker, and best-selling author with 14 books. She has been featured on Inc.com, WGN Radio, and The Morning Blend on NBC TV. She has built three six-figure businesses, has studied under a long list of business icons, and has over three decades of business experience helping over three thousand women increase their business revenue through clarity, collaboration, and increased visibility. All this experience has come together in a way that now serves her clients at the highest level. As a Profitize Your Purpose™ Coach, Christie guides entrepreneurs through her process to harness the power of STORY, SYSTEMS, & COMMUNITY to build a more dynamic brand, attract more clients, and make more money.   GET CHRISTIE'S GENEROUS GIFT Story to AUTHORity Free Quiz Take our free, 2-minute assessment to get our recommended path to building your authority right away! ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW Get access to the Mastery Unleashed resources at: https://getthewholescoop.com/   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.   ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/   

In this episode, Jasmine discusses the importance of elevating your online brand beyond just logos as a coach or service provider. She emphasizes the need to focus on brand essence, which includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative. Jasmine explains how brand essence helps differentiate your brand, build authenticity, and maintain adaptability. She also highlights the significance of creating a calculated connection with your audience and tailoring your messaging to meet their needs. Additionally, Jasmine discusses the role of visual branding, building a personal brand, and taking a client-centered approach to elevate your brand. Takeaways   Brand essence goes beyond logos and includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative. Brand essence helps differentiate your brand, build authenticity, and maintain adaptability. Creating a calculated connection with your audience and tailoring your messaging to meet their needs is crucial for brand elevation. Visual branding, building a personal brand, and taking a client-centered approach are important strategies for elevating your online brand.   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue Chapters   00:00 Introduction 03:31 Understanding Brand Essence 08:55 The Importance of Brand Essence 14:09 Creating a Calculated Connection 18:16 Identifying Core Values 22:07 Crafting Your Brand Story 25:05 Visual Branding and Online Presence 27:26 Building a Personal Brand 29:33 Client-Centered Approach 35:12 Recap and Conclusion

Let's look at some of the visual branding elements from Super Bowl LVIII (Kansas City Chiefs vs San Francisco 49ers).

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

Get set to embark on a riveting journey into the world of visual branding, specifically tailored for voice actors. In this enlightening discussion, the BOSSES will empower you with a comprehensive understanding of the critical role visuals play in effectively communicating your brand. We unravel the nuances of building a robust visual presence, which extends beyond just your attire and accessories and dives right into the realm of headshots and text titles for demos. Throughout the episode, we impart our own experiences and valuable insights, showing you how to leverage visuals to connect more deeply with your clientele. 00:01 - Introduction (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast. I'm your host, Anne Ganguzza, and I'm here with my lovely boss co-host, Lau Lapides. Oh, hey, Annie.  00:31 So good to see you, how are you Fabulous, how are you? I'm great, I have to tell you. All right. So I apologize for being late to our little recording this morning because I was trying to coordinate the outfit law. Now that we are a visual kind of a brand and we've got video, I'm like all right, so now am I going to wear silver jewelry? Which glasses shall I wear? I'm trying to get that visual brand out there and I've got a set of headshots coming up, oh gosh, in a couple of days. And so I have been literally making a list and coordinating outfits because it is such a big part of my brand and I thought, wow, we should really talk about this for voice actors out there. How important are visuals, how important is that branding and those visuals to your brand and your business?  01:19 - Lau (Co-host) I love that topic and I'm so glad we're going to talk about that today, but I have to bring up the fact that you're on the West Coast. I'm in the East Coast, 3,000 miles away, and yet the mental telepathy of like what you chose to wear today and the fact that it's kind of color coordinated with what I chose to wear is like same way.  01:39 They go great, same wave. Like I'm all over the visuals, I do do do think it's important these days, and you and I do remember the days when the voiceover would hide ourselves, we would not be seen we would never have a photo of us out there ever, because we would be worried about a potential client looking at us and saying, wow, they look like this, but they sound like this.  02:02 - Anne (Host) I'm not going to cast them, right, right it was a thing I mean I remember distinctly when I got into voice herers like you know what I don't want to be in a career that's based on what I look like, okay, and I want to be able to be creative, I want to be able to act, but I don't want it to be dependent on me being young looking or beautiful or anything like that or how I look, and so I was very much into the voice acting.  02:25 However, as I've evolved my business throughout the years, I've really kind of settled into the fact that, as people, we need to connect with other people, and so the visual I've changed my mindset so that I don't have to feel like I look perfect or a particular way. However, for my business and for my brand, I take a lot of care and I take a lot of pride in that, and so I actually strategize. I mean gosh if I tell you I literally been making a list, a list of the outfits, the colors, the props that I'm going to use for my headshots, because I'm envisioning my website right, representing me, who I am, knowing that my clients want to connect with the person. Yes, and I want to stress that it's not about necessarily what you look like. It's about conveying who you are as a person, who you are as a brand, who you are as a business Right.  03:20 - Lau (Co-host) Listen, we can't get out of the fact that we live in a world. A lot of it is visual, it's what we see. Most people are visual learners, so when they pick you up, they're picking you up in 10 seconds less than that visually. So when we're meeting a client, when we're meeting a talent, when we're meeting a prospect, they're going to look at you. If they see you, sure, if they visually see you, okay, what's the first thing we see? It may be a website, it may be a social media post. It may be something that is not physically you. So thinking about what that visual brand is from the start, I think is wise and necessary and important in a visual society.  03:57 - Anne (Host) And when you do have those photos right that are showcasing you in action in your studio and again mine aren't just gonna be your typical headshot, like I mean I will have those, but typical, like from here up they're gonna be like lifestyle shots, they're gonna be shots of me, literally law. I am bringing a desktop boom arm with my microphone, with the headphones, with the laptops and the cables by the way, and the cables.  04:23 And I am dragging that all to the studio where I'm going to get my headshots, because I want those shots to represent who I am in my business and how I interact right with clients in my business and showcasing that so that ultimately people get a sense, a visual sense, because if they do come to my website first, right before they connect with me either on the phone or on a video call or even just hear me, they're seeing me in action and they're seeing my business in action and I think it's so very important for voice talent to really understand that. And again, it's not all about like that typical, like headshot, which it can be, but I really want that to show more about who you are. How is that headshot going to reveal your personality, your business? Because, again, our voices are product right, but our visual brand can also showcase that product.  05:17 I always talk to people about their websites and make sure your demos are above the fold. But, like, when you're placing your demos above the fold, put a text title by the spots that you have in that demo, because otherwise they don't know what's in that demo, they can't see it right, they just see that. Oh, there's an audio file that I can click on and listen to, but three quarters of the way into that audio file I don't know that. You have a Toyota spot right, and so if you're listing those spots out visually right, really it's just text that also helps with your SEO, but that can really, at a glance, somebody seeing oh, she's done work for Toyota right, that can make an impression.  05:54 - Lau (Co-host) Now here's my question of the day. I'm seeing a lot more demos that are video-based demos, so I know the people that that's their real jobs. They have a right to show it. That's their actual jobs and they're utilizing that because it's been aired. Others are creating these visual elements to their demo. I wanted to run that by you and see how are you feeling about that these days. Do you like that trend that's happening? Is it fun and exciting, or do you feel like it's a little edgy showing those visuals that they haven't really been a part of? How?  06:27 - Anne (Host) do you look at that? I'm a big fan. I mean, I've read in the forums. Some people are like, well, are they really giving you a return on your investment? I'm here to say, look, our demo is a marketing product, right? And it's kind of the same question Do we put produced spots or do we put sound effects and music behind an e-learning spot? Because typically there isn't. I'm like, well, this is a showcase, this is a marketing piece, this is a demonstration. Yes, there are times that you'll have music behind your e-learning. You may or may not know that. You don't know what the client is doing with it, necessarily afterwards, and so they're very well-could be, and I've actually seen a lot of e-learning modules where it could be character-based, it could be storytelling, video-based, it can be a lot of different ways to get the interactivity or the engagement with the listener. So, yeah, why not? I mean, it is a marketing piece, and so I feel like a video demo is yet another way to showcase your product. It's not the only way, I feel the same way.  07:26 - Lau (Co-host) Yeah, I feel the same way. I think we're living in a day right now where your visuals mean a lot. I oftentimes say to talent listen your voice actors. So don't be surprised if you have people at a showcase that are a producer or an agent type or even just some corporate prospect, say hey, are you an on-camera actor? I would like to use you in a print ad along with your voice. I would like to use you in this and that, and be prepared for that answer whether you welcome doing on-camera commercial work on-camera TV, film work, print work.  07:58 I think that throws a lot of talent off who only identify as a voice over talent. And don't get me wrong, that's fine, you can just do voiceover and specialize that and don't do anything else. But there's a whole bunch of people that are really open to that idea of doing more. Like, if I get signed by an agency and they want to sign me across the board and they say, hey, we're going to submit you for everything theater, tv, film, voice over, whatever I say, why not if you're interested in pursuing that, yeah, I agree, I agree.  08:30 - Anne (Host) Now let me ask you what sort of tips would you give to people who are really trying to figure out their visual brand? Do you have any tips?  08:40 - Lau (Co-host) I love that and I'm so glad we're talking about that today. I just got out of a coaching session looking at a Vio Talent's first headshot shoot and we were talking about what happens in the face, what happens in the eyes, what people are reading very, very quickly out of that.  08:58 So I think that it's very important to talk to people that are specialists in particular areas. So, for instance, a stylist that's really good may wanna provide for you a look book before you go and take your photos of some fashion looks, some professional looks, some business looks, some whatever looks, so that you can start to mimic those looks that would be right for your styling and your branding. It's hard to come up with that yourself.  09:28 - Anne (Host) I don't think I could even come up with it myself. It's so funny that you mentioned that because literally I just spent a weekend with my very good friend. She's always been a style icon. I've always considered her a style icon. In the last year she's gone into the business and I'm gonna give her a plug. Styled by Gianni yes, gianni, g-i-a-n-a-i yes, styled by Gianni. She's amazing. She's got all different types of packages, but she's sustainably conscious. I mean, she's located in LA. She can work with you remotely. She can work with you in any capacity. She's got all sorts of cool things. If you're just open to a consult, she can chat with you and then discuss colors. If nothing else, right, what colors, what color palettes? What's your body type? She'll take your measurements into consideration. I love it. What type of clothing would be best suited for you? And again, it doesn't necessarily just have to be about you and your clothing and your look, but it can also be about colors, colors that reflect who you are.  10:23 Colors that reflect who you want to be or what you want your business to be. And again, I've got multiple colors. We all know that red and black is the color for VO Boss. However, ink and guza is blue, and I've got a different color for VO Peeps, which is a teal blue, and I love those colors and it's one way that the brand is separated. So think of me. Now I'm gonna go to my photographer, my head shot artist. I'm gonna call her and I'm gonna go over there with I've got three different brands to represent. Literally, if I could ever come to my house, you could just like take photos in my closet, because I've got all these options of clothing and all these options of colors.  10:59 And some of the colors may or may not even have to go with my brand, but they go with my personality, right, I also think too, people are not thinking about the fit of things, so your stylist needs to help you with.  11:11 - Lau (Co-host) I might love this color, but how does it fit my body? Is it showing my body off? I know women, especially younger women, have a tough time with this and oftentimes we'll have things that are too big and baggy or have things that are too tight or showing a mid drift or whatever. Whatever the case may be, that may not be appropriate for your particular branding. So you need someone who understands style but also understands the brand that you want in terms of your fit, your color. Are you trending? Are you moving forward? Do you want to do retro?  11:41 A lot of VO's are very retro. They like doing fifties, forties, voguing stuff. Absolutely, I would say you know what, annie, and this is something you do really well. I would have fun. So many people. It's such a drudgery to go through this kind of thing and I'd say wait a second, especially the talent who are animation artists who are having fun. They're being outrageous a little bit. What if you had one shot on your website under your cartoons where you have little bunny ears or you're doing cosplay, anything, right, right? Who am I thinking of?  12:14 - Anne (Host) Jessica Rabbit.  12:15 - Lau (Co-host) No, no, no, the famous singer piano man. He started out wearing costumes Elton John, Elton John.  12:22 - Anne (Host) Elton.  12:23 - Lau (Co-host) John. Who could be more prolific and serious now? Yeah, really serious about everything. Started out wearing bunny suits, oh my gosh.  12:31 - Anne (Host) And now, if you're going to talk about that, you can talk about Lady Gaga and all of her outfits, cher.  12:37 - Introduction (Announcement) It's endless. And all of her I just saw Cher who looks amazing.  12:40 - Anne (Host) By the way, Awesome she does not age, she does not age, she doesn't age at all, barry. Manilow. I just watched the.  12:45 - Lau (Co-host) Holiday Special of the Dream Lighting.  12:48 - Anne (Host) Yeah, all the icons.  12:50 - Lau (Co-host) I'm getting the clem to it that one, barry Manilow, but I was just thinking about, like an Elvis Costello. If anyone knows Elvis Costello, he was very forward thinking by retching back oh, david Bowie, in his cool black and white suits. You know, david Bowie. So the point is, you don't have to be a pop star, you just have to be authentic to you, your personality, the kind of work you do Absolutely, absolutely, and they work that into their brand.  13:15 - Anne (Host) I mean the way they dress, the way they style. I mean even rock bands, if you remember back in I'm showing them age, but you know, like Kiss, right Makeup and platforms, that kind of thing Anyhow, aren't they doing?  13:26 - Lau (Co-host) I just saw them on TV. They're doing their last. What is it? Madison Square Garden, their last concert? Yeah, their last tour and retiring. It's just pretty amazing. But the point yeah, they were in mask for how many years you never saw their real faces. So the point is is like get yourself to start out, wean yourself into it. Get a good headshot. Just start with a good headshot so that for your PR, if someone says hey, mike, susan, jay, I need you to send me a good photo, you have something and you're not going, let me go through my photo camera roll let's see if I have anything Like have something, and I also would have. You and I were talking about props earlier too. I love that idea. It could be your pet it could be your mic, absolutely.  14:07 - Anne (Host) What is it you're passionate about? Whatever, if, I could bring my cats. If I could put them in a car and drive them, I would bring my cats because yeah, Obviously, yeah.  14:16 - Lau (Co-host) So things that define you in your work day, but also in your personal life, that you love, you care about. Remember one of our favorites, betty White, who I love so much. She was known for the animals. Every time you thought of Betty White, you thought of the animals she was. I remember the PSA she did, annie, where she was surrounded by all the animals because she was helping save the animals. That was something she always had in her PR. Where she could was an animal, absolutely, absolutely.  14:43 - Anne (Host) So these are all visuals for you to be thinking about and not only can they go on your website but they can go in your social media campaigns and promotions. Youtube channel, I mean, again, if you are out there creating something visual, like if you are out there doing a podcast, right, I think today if you're doing a podcast and you don't have a video element to it and I'm not saying maybe the whole podcast has to be video, but honestly I mean everybody's kind of going that way, even though I also have an audio version, you and I have an audio version, but we have a YouTube channel right where we have videos, we do shorts, and so if you want to promote your business and you're doing any type of video or YouTube shorts, obviously you're on camera and there is branding to think about. I mean, if you've gone to all the trouble to create a logo, right, and figure out well what colors, what font, why not just extend it to your personal body, your personal self?  15:37 Because, again, our product is so very personal and I'm going to give a tip that gosh I got a long, long time ago when I worked with my business mentor, who was helping to brand me at the time, was that we created a private Pinterest board and she said to me I want you to just create a board and I want you to put everything on that board that's your favorite thing, like favorite places, favorite colors, favorite things, hobbies, activities, and when you put that board together, when you have your favorite since, she said, I'll include your favorite fonts, right? Well, that was a big mistake.  16:12 - Introduction (Announcement) Cause I have like a thousand favorite fonts.  16:14 - Anne (Host) But anyway, I put that board together and shared it with her and it was a great visual representation of who I am and from there she was able to create a website she was able to help me with branding and help me with marketing campaigns and that really came up with my Angangusa brand, because when I was doing it myself, it's so hard to brand yourself. I think we've had episodes where we've talked about branding. It is hard to brand yourself.  16:39 And even now I have ideas because I help people so much with it. But it's always nice to get that second set of eyes, that second set of ears. That is saying you know what I see you in this light, where you think maybe here's what I'm projecting out. But I need to know how do you see me, how do you see my business and what demographic am I speaking to and what does my look? Or what are the colors? What do the images on my website have to do? What feelings? I think you got to go so far as to what feelings are evoked when somebody looks at your website.  17:13 - Lau (Co-host) That's great Very pathos, very visceral. You got to revisit it too. I think that a lot of talent it evolves.  17:20 I don't know why they think, oh, I've done this, I made a demo, I'm done. I said you made a demo. Honey, you're starting, you're not done, you're going to make another thousand demos over your lifetime. Like, this is just the process. So if you choose a logo that may change in a year or two or three, if you've evolved, all companies rebrand. Yeah, I was just going to say I like to think of it. You've got an interior designer for your home, potentially.  17:44 - Anne (Host) Well, this is an exterior designer for the world and VO Boss has already rebranded once and it is a thing I mean. Rebranding is a thing you need to evolve. I know that my husband's company is going through a large rebranding right now and they're a well established company. So you need to evolve your brand. And we've all seen it with products that we buy, like Coca-Cola rebrand you know it's just people rebrand. When it's time to refresh, rebrand, yes, it's time for you to always revisit these things and I always say come at it from a perspective of where's your heart, where are your passions for where your company is going. And I'm evolving. My Anganguza brand will be evolving and broadening out to a larger audience. And even this podcast.  18:28 I've been always wanting to evolve this podcast to a larger audience so that it's not just voiceover artists. However, it's been voiceover for a good seven years. Now I've got a thought do I start a new podcast if I want to venture out of not that I'm venturing out of voice acting, but if I want to also explore right other avenues, like just podcasting in general, entrepreneurship? Like, do I keep this podcast and then add a new one, or do I rebrand this podcast and evolve? It's not something you do by tomorrow. It's something that takes some thought and sometimes the idea just has to sit with you for a while.  19:05 I remember a few years back, law, I went to rebrand and I was trying to consolidate VioPeeps and VioBoss and I had new designs. I actually had my VioPeeps bird and I made him edgy. So I changed the colors from the VioPeeps bird, from the blue, and I put him in black and red and he's like edgy. I had like a leather jacket, he had like some sunglasses and he was very cool and I got some really cool graphics out of that for a complete consolidation of a brand.  19:34 - Introduction (Announcement) And I decided not to do it after that, but it was something like I said.  19:38 - Anne (Host) It doesn't always have to happen. I mean, I decided against it only because my little bird was just too cute to give up and I loved him, and you know what I said. That's it. I'm going to keep a separate brand, but I think it's something that every year, and especially since we're in the beginning of the year now, right, it's something that people can think about. Right, what are you doing for this next year? What are you doing? Are you evolving? Are you growing? How are you doing that and how are you changing things up? I mean, gosh knows that if you change up your website, it can actually put your SEO into high gear, right? Especially?  20:12 - Introduction (Announcement) if you update content.  20:13 - Anne (Host) If you update pages, update looks, maybe update capabilities.  20:17 - Lau (Co-host) Yeah, and there's a functuary in that it's such a refreshment in doing that.  20:21 You know just when you think you know your favorite company's tagline or slogan. Just look it up. You're going to see sometimes hundreds of slogans that they've used over the years because they're reaching out to different demographics of people and they need to have different visuals right that appeal to those demographics. So I love that. I think you should stay really you know you don't want to change things every two seconds because then people get confused as to who you are but keep it fresh and trendy so that you give yourself flexibility and fluidity to say, um, that color scheme isn't me anymore, or it doesn't really represent the people I work with anymore, or the thing itself, the website itself or whatever, just doesn't look like me anymore. Here's one of the things that I discovered, annie, I know you already know this, but I discovered it only about a year ago and that is why was I in the box of thinking I just needed one website.  21:11 Oh yeah, right so people are having the discussion should I get a website? I'm having the discussion how many websites should I have? So now, for every event I have, I want to do? I'm driving my web people crazy because I'm like it's so inexpensive to get it. People don't have to fight through your website to find the thing you're looking for right.  21:33 To me, that's been my personal playground of visual branding and also ease of navigation for the client to say, oh, it's this particular project, it's a big one, I want to represent it visually aside from everything else we're doing. So when you talk about your different brands, in case people don't understand what that means, it could be something as simple yet sophisticated as having separate websites, absolutely, absolutely.  21:58 - Anne (Host) I mean, for years I've had medicalnarrationcom, I've had phonevoicecom and I've had, for each genre that I specialize in, of course, vopeaps and VOBOSS. I mean, I think at one point I owned like 13 domains and I still have domains. I have domains right now because I have ideas. How many sites do you have now? Though I probably have, I've got VOPEAPS, voboss in Gangusa, automotive, annie medical-narration phone-voicecom, e-learning-voicecom. Gosh, I've got a bunch.  22:31 - Lau (Co-host) And those are all actual websites right. Those are landing page websites that you can get to see what it is.  22:38 - Anne (Host) Yeah, I'm going to revisit and see what my SEO value is for those right now. But if you definitely are pointing people towards your website for promotions or for purchasing, it definitely can help to have it just go to a website. And of course I always, always, always recommend people say, and Gangusa or yournamecom, because you are a personal brand and that's the first and foremost domain I think anybody should get. But it's not expensive to purchase domains these days, unless of course you have a very common name or you want, like voiceactingcom, which that's already taken, but your first and lastnamecom. If not, then your first lastname, voicecom or voice acting or voice actor, those things all are viable.  23:22 - Lau (Co-host) I love it, I love it. And one more thing, Annie, I want to bring up. That's what my dad always called ATD attention to detail, which really makes a difference.  23:31 Now maybe more viable in a time where we were meeting people in person more than we are now, but I'm going to say it anyway because I personally like to get out and go to physical events. If you go anywhere to meet someone outside of your office, in your studio, not only worry about the way you look, but be concerned about if you drive watch your car. That's something that we always said oh, do I want to do the deal with this person? Their car is filthy. I just got inside of it. It's a mess, right?  24:02 Real estate agents used to talk about that a lot because they'd get inside other people's car to go look at properties or they'd get in the real estate agents car. So I know it may or may not like pertain to some of the listeners right now, but some that are going out physically to meetings, to networking, to this, to that like how you show up physically to the parking lot, come into the room, whatever, just it all kind of matters, it all matters. Don't think, oh, I'm offstage right now, no one sees me, no one cares. Until I enter the room, they do care, they look at you and they say is this the kind of person that I want to know Is it the person that I want to work with?  24:40 - Anne (Host) potentially, it's just never thought about that. Never thought about that.  24:44 - Lau (Co-host) Right, If you're meeting for a Zoom coffee or a real coffee, you're going to Starbucks or whatever. Like, just think about. Right, Bring your notebook, take notes. That's a visual right, good advice. Wow.  24:57 - Anne (Host) Well, this was a fun topic. I love it. Fun. We could go on and on, we could Bosses. As individuals, it can seem difficult to make a huge impact, but as a group, together we can contribute to the growth of our communities in ways that we never before thought possible. Visit 100voiceswhocareorg to learn how Big shout out to our sponsor, ipdtl. We love IPDTL because I love talking to law and I love connecting with other bosses. You can find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. Awesome Bye.  25:34 - Lau (Co-host) See you next time. Bye.  25:37 - Introduction (Announcement) Yay. Join us next week for another edition of Vo Boss with your host and Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  26:08 - Anne (Host) Law you just had, like a series of fireworks.  26:15 - Lau (Co-host) I know what happened there. I should keep that in there. I don't know, I have no idea. Oh my goodness, I thought it might be something on your end. I don't know, I've never, but you and I, we are making fireworks together.  26:28 - Anne (Host) There you go, we are making fireworks.   

This month we're revisiting some of our best episodes to set you up for branding success this year! We're kicking things off with some branding 101 to set the stage for the rest of the series!Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol's books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one of the first B Corps publishers in the Northeast United States. As a Benefits Corporation, Azine Press has social and environmental goals built into its mission. Carol's mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous hubby and twins, who prove that love really does conquer all. Learn more at carolvandenhende.com and follow Carol on Instagram, X, and Facebook.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this episode of Unfiltered Fridays, we're joined by Lauren Felter - a designer who does design and teaches design to non-designers! Lauren does a great job of helping people understand branding, fonts, colors, strategy around your branding, and how to simplify your design if you need to. Today we're exploring the fascinating world of visual branding, and how to make your brand work for YOU. Before we dive in, be sure to check out Lauren's freebie linked below - you can type in some information about your brand and she'll suggest some colors and fonts that will work!Now, here's a sneak peek into what we discussed:The common misconception of personal preference vs. brand alignment.The ideal range of fonts and colors you should include in your brand palette.The significance of font shapes and angles, and the message they convey to your audience.The risk of working with an all-dark or all-light color palette, and the need for versatility.The importance of brand consistency for trust-building.Lauren's Branding Freebie: https://felterunfiltered.com/quiz/Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Is your business's visual branding the best it can be? If not, check out some of these tips from El Segundo-based creative marketing agency LO:LA! Go to https://www.thelolaagency.com/2023/05/13/7-benefits-of-visual-branding-for-your-business to find out more. London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website https://www.thelolaagency.com Phone +13107532893 Email nick@thelolaagency.com

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding  00:07:21 - Operation Rebrand Experience  00:12:55 - Importance of Personal Alignment in Design  00:13:44 - Different Skills in Graphic Design  00:14:50 - Collaboration and Idea Generation  00:15:38 - Overcoming Design Challenges  00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients  00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding  00:30:44 - Taking the First Step in Rebranding Connect with Emma Wright on LinkedIn - https://www.linkedin.com/in/emmawrightaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #b2bgrowth #branding 

We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.comCheck out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.comCreate and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapperStart your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.comMaster your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sacAccess the transcript of this episode HERE: https://otter.ai/u/fDpsvRUXqDb0Me6fkHR7TrABFcg?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

Learn how visual rebranding can help you build customer loyalty, increase brand awareness, and achieve your business goals in this report from London : Los Angeles (LO:LA). Go to https://www.thelolaagency.com/2023/05/13/7-benefits-of-visual-branding-for-your-business/ for more details. London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website https://www.thelolaagency.com Phone +13107532893 Email nick@thelolaagency.com

Tired of people not knowing who your church is? What if your Good works could be recognized quickly AND people would remember your church? In today's episode, I'm sharing how local churches can utilize visual branding to stay in people's memory and be recognized so you can stand out from other churches and become a trusted resource in your community. — If your church website is outdated, unattractive, and isn't bringing in new guests every week... get the homepage framework that churches across the U.S. are using to triple their church guests without paying for complicated software: https://www.navachurchwebsite.com  Subscribe for more: https://youtube.com/navachurchmarketing?sub_confirmation=1 ------ Follow Justin Nava on Social Media: https://www.facebook.com/navachurchmarketing  https://www.instagram.com/thejustinnava/ https://www.threads.net/@thejustinnava  https://twitter.com/thejustinnava  https://www.tiktok.com/@thejustinnava  https://www.linkedin.com/in/thejustinnava  https://podcasters.spotify.com/pod/show/thebestknownchurchshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/thebestknownchurchshow/message

Today, we are talking to Kathryn Morrison about how to leverage visuals in your business. We touched on: ✨ How to use clothing and style as a way to express your brand  ✨ Kathryn's definition of thought leadership and how to develop your own thought leadership  ✨ Perspectives on how to navigate what people think of you when you're showing up online  ✨ And fun conversations about Kathryn's zoom background    Kathryn is an ex-tech worker turned digital entrepreneur who explodes her corner of the internet with equal parts cosmic rainbows and super strategic business building guidance. People come to her to build businesses that are equal parts intuition and logic, structure and flow, creative and strategic. Think like if a yogi, Lady Gaga, and Warren Buffett had a baby.   You can find her at www.kathrynmorrisoncoaching.com or on Instagram @kathrynmorrisoncoaching, or find her on her podcast "Ascension Through Entrepreneurship" on your favorite podcast platform.

Have you ever seen Coke Zero's visual branding guide? It's awesome. Here are some things that stand out!

Jason Byer is the marketing and partnerships manager at crowdspring, an online design and branding platform serving 60,000+ businesses. He is an expert in finding overlooked visual branding mistakes that hinder your company's growth. In this episode, you'll learn how a visual brand identity can be a substantial competitive advantage, or it can hold you and your company back. Highlights of the episode: · The name-logo debate: what's more important for your brand? · Business vs. personal brand · Creating your personal brand · Designing an effective visual identity Additional resources: · Why We Sleep by Matthew Walker · Crowdspring.com ------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------- Subscribe to the show: · Apple Podcasts · EricRMueller.com · Spotify --- Support this podcast: https://anchor.fm/ericmuellershow/support

Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. More from our guest at https://www.sandrachau.com or on Instagram @SandraChauDesign This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Simon Caruso, a university drop-out, who began his career in the telecommunications industry. His feelings of dissatisfaction and unfulfillment led him on a journey of investing $100,000 and 10,000 hours over the past six years to discover how to find his niche. This week, I am speaking with someone who has reviewed the brands of thousands of businesses to help them increase revenue. Before I start, please thank those who make this podcast a success. They continue to support The Entrepreneurial You: The National Peoples Co-operative Bank of Jamaica Limited, Profit Jumpstarter, and The Jamaica Stock Exchange, whose podcast, The Jamaica Stock Exchange & You, is hosted and produced by me. Do give it a listen as well. Opening business Tip courtesy of the National PC Bank of Jamaica: Get Organized - successful businesses rely on proper organization. The level of organization can either make or break your business. Without organization, tasks can pile up, and you can lose valuable money and time. My guest on episode 297 of The Entrepreneurial You is Jason Byer. Jason leads marketing and partnerships at crowdspring.com and has reviewed the brands of thousands of businesses to help them increase revenue. crowdspring is an online design and branding platform. PODCAST REVIEW: Lots of great ideas and things to learn here. Heneka is very relatable-- and I love her accent! @CNeilson30, USA If you wrote a review send me an email at henekawatkisporter@gmail.com let me know so I can shout you out right here on the show! Contact Jason: https://www.linkedin.com/in/jasonbyer/ Today's Money Tip, brought to you by Profit Jumpstarter is to Set Investing Rules For Yourself: It can be easy to invest on impulse, especially for new investors. That's why you need to frame your buy and sell rules before you buy. Don't make impulsive decisions. Control your emotional behaviour in the market. When you stick to your own rules you'll be far more likely to see a positive outcome. Thank you for tuning in to this episode with Jason Byer. What's the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com According to the Scriptures: "Let us come into his presence with thanksgiving; let us make a joyful noise to him with songs of praise!" ‭Psalms‬ ‭95:2 Stay connected with me elsewhere: linktr.ee/heneka_watkis_porter --- Send in a voice message: https://anchor.fm/the-entrepreneurial-you/message

This week we have the fantastic Brittany Barnhart, owner of Powerhouse Brand Studio, on to talk about the importance of community, her incredible P.O.W.E.R. model, self care as business owners and the various seasons of investing in your business. Brittany pours in on the importance of brand awareness towards the business of your dreams. • Powerhouse Brand Studio• Brittany on InstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They'll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine's 90th anniversary edition. Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces. *** ⭐️Chrissy and Sarah pride themselves on doing unconventional strategic and human-centered design. They use different types of evidence obtained from clients via interviews, surveys, and observations to understand how clients need to function in space. This combined with external research is used to drive their design. They believe spaces can positively impact people - how they interact, how they engage with each other. The space needs to be beautiful and aesthetically thoughtful, but if people can't function in this space, it misses the mark. Chrissy and Sarah work to bring beauty and function together. ⭐️Pophouse thrives on a particular set of systems and processes that can be catered to different clients. The process usually begins with data collection, including client surveys and observation. Pophouse has also created mock settings for clients to utilize, and led focus groups. Talking to their clients in this manner helps gather feedback, which the clients are very willing to give because they care about the space they're sitting in. To learn more about the teams they design for, Chrissy and Sarah gather information such as org charts, cultural documents, mission statements, core values, and more. They pair these internal findings with external discovery like benchmarking, research, and academic work. All of this information serves as the foundation for the design project and ultimately acts as a North Star to follow for the duration of the project. ⭐️Chrissy says that niching down their business has helped Pophouse in many ways. It has allowed them to bring on the proper team members that they need, and to grow their business. They are better able to see their future goals and pivot them around their clients' needs. It's helped them laser focus more - they aren't stretched between many different types of design. Niching down has also helped Pophouse more thoughtfully select their clients and make sure their cultures align. Sarah explains that, even when niching down their business, there is still lots of diversity within the commercial office design space. Whether they're designing a commercial office for a tech team, a marketing team, or a sales team, they all look totally different as the needs for each team vary. Chrissy explains that the scale of projects differs as well. Sometimes they take projects where they help a smaller client's brand be visualized through their space. ***

My guest, Patty Wells, is a visual brand expert. And, a visual brand is such an important part of our businesses!  Did you know that having branded photography plays a key role in how you and your business is perceived? Join us as we discuss ways to use branded photography to grow your business! 

Award-winning graphic designer and visual branding strategist, Johanna White, shares how a debilitating diagnosis inspired her to live life to the fullest including her luxury visual branding company, Design By Jo Studio.     Learn Johanna's expert advice on how to maximize your impact in the market with her unique approach to luxury visual branding.     IN THIS EPISODE, YOU WILL LEARN: Johanna's health journey The key mindset to conquering fear The surprising hobby Johanna practices to relax The truth about luxury visual branding 3 steps to establish a brand identity Why luxury visual designs maximize the impact       RESOURCES/LINKS MENTIONED Mounted Archery: http://www.historyofarchery.com/archery-history/mounted-archery/ Three Amigos: https://www.imdb.com/title/tt0092086/ Michigan Centaurs: https://www.michigancentaurs.com/ Lume: https://bit.ly/3kaEoAt Building a StoryBrand | https://bit.ly/3LkGRUX     ABOUT JOHANNA WHITE Johanna White is a multi-award-winning graphic designer and visual branding strategist who specializes in creating premium brand identities that leave a lasting impression. She knows there are no boundaries to success, as she demonstrated several years ago when, despite battling a brain tumor, she grabbed life by the horns and launched three businesses in one year. When everyone else in her life advised her to stop working and rely on social security to pay her medical bills, she chose to defy the odds. As a result, she is now known as a "Dreamer Extraordinaire" for top performers, goal-oriented people, and businesses. She has spent the last decade working with individuals, startups, and Fortune 200 brands all over the world to help them break through the noise, attract more of their ideal customers, and be as delightfully expensive as they deserve to be!     CONNECT WITH JOHANNA WHITE Website: Design by Jo Studio: https://www.designbyjostudio.com/ Instagram: @designbyjostudio: https://www.instagram.com/designbyjostudio/ Facebook: Design By Jo: https://www.facebook.com/Designbyjostudio/ LinkedIn: Johanna White: https://www.linkedin.com/in/johanna-white-designbyjo/     CONNECT WITH US Website: http://www.hammersnhugs.com YouTube: Ahna Fulmer // Hammers N Hugs Instagram: @ahna_hammersnhugs Facebook: Ahna Hammersnhugs

Are you ready to stand out and expand your business by attracting more of your ideal clients?In this episode of the Happy Hustle Podcast, I have Johanna White, an award-winning graphic designer, and visual branding strategist. Johanna shares her creative journey, tips on how to brand yourself and cultivate your visual identity.As the founder of Design By Jo Studio, she helps entrepreneurs by designing premium brand identities that create impactful first impressions. She believes that if someone is the best at what they do, they deserve to look like it!For the past decade, she has worked with individuals, startups, and Fortune 200 brands worldwide to help them brand like the best so that they can attract more of their ideal clients and be as delightfully expensive as they deserve to be.Johanna knows there's no limit to success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is now a “Dreamer Extraordinaire” for top performers, goal-oriented individuals, and brands.Specializing in designing high-impact brand identities from start to finish, Johanna assists her clients with a large range of needs, from brand messaging to visual brand identities, to premium custom websites that convert visitors into customers. She believes that excellence applied across all touchpoints results in brand experiences that matter.If you want to find out more about making every brand moment count, reach out to Johanna and her team at designbyjostudio.com today! In this episode, we cover:[00:04:27:11] The Biggest Mistake in Branding Yourself[00: 06:32:06] How to Cultivate Your Visual Identity[00:14:51:16] Be as Delightfully Expensive as You Deserve To Be[00:55:27:21] Trusting Yourself and Choose Joy[00:49:46:11] Rapid fire questions What does Happy Hustlin mean to you? Johanna says it means the ability to design your life and do all the things which is like literally my favorite weekend activity all the things um it means that you are intentional about what you do and the time you spend doing it and you create freedom to stop and smell the roses, hang out with friends, ride your horse like whatever thing it is that brings you joy and hopefully what you do also brings you joy but it's designing the time in so that you can still live it so you don't burn out so that you're not on the long list of people clicking on the article of how to avoid burnout. Connect with JohannaInstagramFacebookLinkedin Find Johanna on her website: https://www.designbyjostudio.com/ Connect with Cary!InstagramFacebookLinkedinTwitterYoutube Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful BalanceSign up for The Journey: 10 Days To Become a Happy Hustler Online CourseApply to the Montana Mastermind Epic Camping Adventure “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode sponsor:The last two years have been crazy. We've never experienced anything like it in our lifetimes. We never experienced such an effect on our mental wellbeing.A lot of us have been beaten down by anxiety, stress, and poor sleep due to all the uncertainty in the world.If you feel exhausted and burnt out, you're not alone. There are tens of thousands of people in a similar place right now.The question is, what can we do to enhance our mental wellness and recapture our zest for life?Fortunately, I've discovered this Magnesium Breakthrough from Bioptimizers. It's the only organic full-spectrum magnesium supplement that includes 7 unique forms of magnesium for stress relief and better sleep, all in one bottle.Taking Magnesium Breakthrough will help you to experience: more energy, stronger bones, healthy blood pressure, less irritability, a calmer mood, reduced muscle cramping, and even fewer migraines.And because it supports mental wellness, Magnesium Breakthrough can help you to finally feel yourself again.Simply take two capsules before you go to bed, and you'll be amazed by the improvements in your mood and energy levels. And how much more rested you feel when you wake up!For an exclusive offer, go to www.magnesiumbreakthrough.com/hustle and use happy10 during checkout to save 10 percent and get free shipping.