Remarkable Marketing Podcast

Emmy award-winning documentary filmmaker Mariana Henninger shares her extraordinary transition from collaborating with media giants like the New York Times and NBC to becoming a trailblazing entrepreneur. We promise you'll come away with deep insights into crafting unforgettable brand videos that build trust and forge emotional bonds with your audience. Mariana opens up about her journey, founding Brand Magnetic, and the transformative power of video in creating compelling marketing strategies. Discover the secrets of her high-end brand video services and the Brand Video Accelerator program, which empowers individuals to tell their stories with authenticity and impact.Emotional visuals are the backbone of effective brand communication, and Mariana offers a masterclass on how to choose them wisely. Authentic, emotion-driven imagery can turn passive viewers into engaged participants in your brand's story. Join us as we explore how strategically placing brand videos across platforms can elevate your online presence, turning static profiles and About Me pages into dynamic storytelling experiences. Whether you're a visual learner or a text enthusiast, the tips and strategies Mariana shares will inspire you to rethink how you present your brand to the world.Check out Mariana's Ultimate Cheat Sheet To A Brand Story That Converts http://brandmagnetic.com/cheatsheetSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind Mass Solutions. Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling a blend of data-driven strategies and emotional engagement that truly resonate. Dive into the systematic gathering of insights, and learn to harness the power of targeted marketing to drive your business forward.Alongside marketing strategies, Dave sheds light on the crucial role of cultural messaging in service industries. He unpacks how genuine and precise communication helps businesses attract and retain employees who embody their core values, an essential factor in sectors like healthcare with demanding talent landscapes. The episode also highlights the potency of referral source marketing and the benefits of word-of-mouth over conventional advertising. Don't miss the chance to receive a signed copy of Dave's book, packed with strategies to energize your marketing efforts and enhance your business continuity. Tune in to revolutionize your marketing game with proven insights from a seasoned expert.Visit Dave's web site and get a free copy of his bookSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

 Meet Joshua Stout, the director of advertising at Influent and a LinkedIn Certified Marketing Expert, who shares his journey and expertise on running a thousand LinkedIn ad campaigns.  Joshua offers key insights into avoiding common pitfalls that lead to wasted ad spend and takes listeners through the art of maximizing ROI with LinkedIn ads. Whether you're managing a modest budget or a substantial one, these strategies promise to double your leads and conversions and optimize your marketing budget.Finally, we explore the nuances of targeting high-level executives on LinkedIn, addressing the challenges that come with higher ad costs. This episode is packed with actionable insights and expert advice, designed to elevate your LinkedIn advertising game to new heights.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

50 AI Tools Every Marketer, Founder and Creator Need to KnowDiscover the top 50 AI tools essential for marketers, founders, and creators to grow and automate business processes. This comprehensive guide covers the use cases, websites, and costs for each tool, highlighting strategies for integrating them seamlessly. Learn how to leverage these easy-to-use, cost-effective tools for massive productivity boosts in content creation, marketing, sales, customer service, and software development. Explore tools like ChatGPT, Claude, Gemini, and many more, while gaining insights on best practices for testing and integrating these technologies to drive growth and outpace your competition.View the full slides and list of 50 tools here00:00 Introduction to Top 50 AI Tools01:06 Why These Tools Matter04:50 Unlocking Massive Productivity11:57 Large Language Models16:12 Workflow Automation and Integration17:10 AI Productivity and Collaboration Tools21:04 AI Video Creation and Editing22:41 Audio and Music Creation24:36 Tools for Marketers and Sales26:32 AI Builder and Development Tools31:03 AI Creator Tools36:11 Conclusion and Final ThoughtsSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered what it takes to truly stand out in a crowded market? Join us for an insightful conversation with serial entrepreneur Anthony Franco, who has mastered the art of grabbing attention with creativity and novelty. Anthony takes us on a journey through his entrepreneurial successes, sharing unforgettable stories. He challenges the myth of overnight success, instead highlighting the persistence and clever strategies—like using the seven deadly sins for crafting marketing messages—that are essential for any entrepreneur. By the end of the episode, you'll be brimming with fresh ideas and a newfound appreciation for the creative sparks that drive business innovation.Thinking about selling your business? Anthony lays out the roadmap to make it an attractive proposition. From ensuring profitability and maintaining spotless financial records to building a business that thrives independently of its founder, these insights are gold for any entrepreneur considering an exit strategy. As the founder often needs to wear many hats, Anthony stresses the importance of initially acting as the chief revenue officer to thoroughly understand your market. And since entrepreneurship can be a lonely journey, he emphasizes the necessity of building a supportive network. Connect with fellow founders and dive into local entrepreneurial communities to share stories, advice, and camaraderie that will sustain you through both the highs and lows of your entrepreneurial journey.Check out Anthony's web site and podcast How to Founder Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Branding aficionados, prepare to be enlightened as we welcome Kim Derrick Rozdeba, a branding expert with over three decades of experience in branding, communications, and marketing. Kim takes us on a journey through his  career, from time at global powerhouses like Ogilvy to ventures in writing and thought leadership. Together, we unravel the five Cs of branding, a unique framework Kim crafted to decode and influence brand perception. Discover how a brand's essence resonates through emotions, and mastering the art of making customers feel valued and connected.Ever wondered how a brand can thrive even before a product hits the shelves? Look no further than the case of Liquid Death, a brand that ingeniously harnessed the power of social media and viral trends to carve its identity. We dissect how emotional resonance and that elusive element of "coolness" can captivate consumers, drawing parallels with traditional giants like Apple. Through tales of emotional brand loyalty, we unveil how memorable experiences, like those offered by the Marriott Bonvoy loyalty program, forge unbreakable bonds with customers, driving long-term allegiance and advocacy.Innovation is the heartbeat of enduring brands, and we highlight the strategies of trailblazing entrepreneurs and iconic companies. While social media remains a crucial tool, the episode underscores the importance of substance over superficial metrics, urging brands to align their strategies with genuine business goals. From the interplay of personal and corporate branding showcased by figures like Oprah Winfrey and Elon Musk to the strategic insights Kim offers, our conversation is a goldmine for anyone looking to enhance their branding expertise. Prepare to walk away with actionable advice and inspiration that will help your brand shine brighter in the competitive landscape.Check out Kim's blog and books on branding.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Mastering Performance Marketing and Digital Advertising in 2025 with Dave ValentineIn this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tune in to learn how to navigate the challenges of advertising inflation and explore alternative platforms that are driving impressive results like TikTok, Pinterest, and Reddit. Dave's Web Site Dave's LinkedIn00:00 Introduction to Performance Marketing00:13 Guest Introduction: Meet Dave00:26 Dave's Career Journey01:27 Success Story: Chocolate Brand02:27 The Power of Storytelling in Marketing07:36 Strategies for Better ROI11:10 Exploring Alternative Advertising Channels16:13 Creative Marketing Offers21:13 Final Tips and Special OffersSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Join us as we sit down with Matt Heinz who turned a modest in-person gathering into a bustling peer network of 3,500 Chief Marketing Officers. Experience the journey of these marketing leaders as they connect daily on Slack and share valuable insights during weekly Zoom meetings. Matt reveals the unique challenges that come with the marketing leadership role and the profound impact of engaging in a peer-to-peer environment. In an era where marketing is constantly evolving, staying ahead of trends is crucial. As we peer into the future towards 2025, explore pressing topics like customer retention, the integration of all four Ps of marketing, and the transformative role of AI in reshaping the industry. Our discussion with Matt highlights the evolving responsibilities of the CMO and the power of leveraging community networks for success. We're reminded that collaboration often leads to the most informed decisions, even when you feel like you don't have all the answers. Tune in to gain exclusive insights into harnessing the power of community and improving your professional journey.Connect with Matt on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establishing the empowering Fearless Business coaching program. Imagine making business not only successful but enjoyable and supportive—Robin has done just that. Get inspired as he shares his unique approach to group coaching, emphasizing the importance of community and lifelong support for solo entrepreneurs. Robin's successes don't stop there; with best-selling books under his belt, he also reveals the joy of connecting with readers and the inspiration behind his writing achievements. Curious about the power of authentic engagement and strategic networking? Learn how Robin harnessed podcast partnerships and strategic content marketing to create unparalleled growth opportunities. We talk about his game-changing appearance on Ali Abdaal's podcast, which brought a flood of new business, and how the use of platforms like Podmatch can enhance SEO and visibility. Discover the art of building genuine connections and the impact of giving value to audiences without self-promotion. Listen in to uncover how these strategies can shape a sustainable and fulfilling business model for everyone involved.Get a free copy of Robin's best selling book hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a powerful marketing message in today's changing landscape, where consumers are more skeptical and cautious.Explore the transformative potential of authentic communication in the evolving world of marketing. This episode sheds light on how podcasting is emerging as a potent medium for reaching audiences with genuine voices, even more impactful than traditional media. Drawing from examples of public figures, we discuss the power of unscripted and direct interactions, advocating for a shift from self-serving narratives to client-focused dialogues that build trust and widen reach.Lastly, we delve into the deeply personal side of sales, emphasizing the role of self-love and meaningful connections. Through Marc's inspiring stories and advice, we highlight the vital importance of recognizing one's inherent value and the positive impact of reaching out to others. Whether it's enhancing client relationships or reducing cancellations, Marc's insights offer a blueprint for aligning with clients' dreams and aspirations, paving the way for both personal and professional success.Check out Marc's book Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast GuestingSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both brands and personal identities can thrive through genuine engagement and adaptability, challenging the conventional wisdom on what it means to build a brand.Ever wondered how to harness the power of personal branding on platforms like LinkedIn?  Justin shares how consistency and authenticity in content can enhance trust and visibility, weaving in personal stories, including a surprising anecdote about using branding techniques to rekindle a lost relationship. This discussion extends to the art of ghostwriting and the significance of collaborative efforts in maintaining the essence of one's brand, demonstrating how strategic rebranding can be transformative.We also navigate the intriguing world of controversy as a tool for personal branding, drawing lessons from iconic figures like P.T. Barnum and Elon Musk. Justin emphasizes the importance of genuine expression over AI-generated content, advocating for a personal touch that captivates and engages. From lessons in publicity inspired by marketing pioneers Howard Gossage and David Ogilvie, this episode is a treasure trove of insights for anyone looking to reshape their personal brand or gain fresh perspectives on the advertising landscape.Check out Justin's LinkedIn profile to sew his awesome content and how he has build his personal brand.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique perspective on how fostering real-world connections in professional communities can lead to profound personal and professional changes.Authenticity and humor emerge as the secret ingredients in cultivating a true community, as Matt shares insights from his experience with Door64. Through personal anecdotes and shared interests, he highlights the difference between genuine connections and mere gatherings. Listen to learn how targeted job fairs and personal storytelling can create meaningful bonds that go beyond professional networking, offering a blueprint for building communities that resonate deeply with their members.The conversation takes a deeper look into the evolving landscape of community building, both online and offline, in the tech industry as AI emerges. Explore the critical role of in-person events, the challenges of nurturing online engagements, and the subtle impact of platforms like AI Product Hive and Planarama. Matt's narrative illuminates the joy of witnessing communal and personal growth, painting a vivid picture of how lasting impressions and positive influences are cultivated within these vibrant networks. Check out Matt's community AI Product Hive Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator.  Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users.  Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experiences at Rutgers Business School and UCLA, Neal emphasizes the transformative power of mindset, passion, and continuous learning in achieving professional success.Discover how you can leverage AI to revolutionize your LinkedIn strategy and personal branding efforts. Neal provides a nuanced perspective on using AI tools for ideation and content refinement, while maintaining the irreplaceable human touch in storytelling. Learn how to navigate the rapidly evolving digital landscape with purpose and creativity, as Neal discusses his book, "Maximizing LinkedIn for Business Growth," and offers practical advice for ambitious professionals aiming to establish themselves as thought leaders by 2025.Be inspired by Neal's stories and innovative ideas as he encourages you to seize the present and make proactive steps toward your future success. The episode concludes with a powerful call to action, urging listeners not to wait for the perfect moment but to start their personal branding journey today. Head over to Neil's website for access to his treasure trove of books, podcasts, and other resources that will empower and motivate you.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated content are losing their edge and how embracing transparent pricing can position your business ahead of the competition.As we unpack the shift in B2B buyer behavior, Ray highlights the rise of AI-driven processes and the preferences of digital-native generations for real-time information. This conversation is a must-listen for those ready to reimagine their marketing plays and enhance buyer experiences.Visit Ray's web site and check out his bookSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon. Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how customer feedback and adaptability were key to their rapid success. Join us as we explore the challenges and triumphs of scaling from small batches to widespread distribution, highlighting the power of seizing unique opportunities.We dive into the entrepreneurial journey of turning a creative idea into a viral product, with insights on marketing, product development, and the importance of a minimum viable product. Llance shares the secrets behind the product's appeal, tapping into wellness and nutrition trends that resonate with today's consumers. Get inspired by his advice on maintaining excitement and commitment in your work, and learn how to accelerate growth by getting your product to market quickly. This episode is packed with invaluable tips and an uplifting story of perseverance and innovation, featuring a special discount code for listeners eager to try Millie's Sipping Broth for themselves.Try out Millie's Sipping Broth with a 20% Discount hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns.  We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account.Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatched quality, making it a powerhouse for B2B advertisers targeting specific job titles and industries. Hear about his innovative approach using "personal video" content, where authentic, insightful videos crafted by company thought leaders create outstanding engagement and cost-effective results. With tools like Descript, AJ demonstrates that personal inkedIn video ads can be done for a very low cost.Get ready to be captivated by the magic of thought leadership ads, as we contrast them with traditional company posts. Since last year these ads have transformed engagement on LinkedIn by leveraging user-generated content and external influencer posts. AJ discusses strategic targeting techniques and how customer endorsements can boost authenticity and trust. As we venture into 2025 and beyond, AJ shares expert strategies to navigate the evolving landscape of LinkedIn advertising, offering insights on overcoming rising costs while capitalizing on LinkedIn's powerful business-targeting capabilities. Check out AJ's podcast The LinkedIn Ads Show Connect with AJ on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale.  As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimization by reallocating resources from underperforming tactics to powerful partner relationships. Garrett also emphasizes the crucial role of a clear and compelling website in converting visitors into customers. His practical tips will guide you in unifying your team's marketing message, ensuring your digital presence is as impactful as your face-to-face interactions. Check out Garrett's web siteSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we explore creating compelling brand stories with  the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men's iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.Check out Tim's web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning and support for CMOs. The episode also explores innovative and fun approaches like incorporating penguins as a community symbol to make B2B marketing engaging. Drew emphasizes the value of building personal brands and peer networks for CMOs, sharing insights on the challenges and rewards of maintaining such a dynamic community.00:32 Drew Neiser's Background and CMO Club01:41 The Start of CMO Huddles02:16 Building a Virtual Community05:23 Qualifying Members and Ensuring Quality06:25 The Importance of B2B Focus10:08 Making B2B Marketing Fun with Penguins13:02 The Value of Paid Membership16:42 Expanding Beyond Virtual: In-Person Events18:22 Keys to Building an Engaged Community21:57 The Journey and Future of CMO Huddles24:53 Invitation to Join CMO HuddlesBe flocking awesome and check out the CMO Huddles web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency.  Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands.Explore the shifting dynamics between brands and creators and why respecting a creator's unique vision can yield remarkable results. Learn about the profound impact of social commerce and the growing influence of creators in both B2C and B2B sectors. Gabe shares how brands are increasingly embracing creators not just as promoters but as integral parts of their business strategy.Check out Gabe's web site - Reach AgencySend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science.  Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections.Prepare to rethink your approach to marketing and sales relationships as we uncover a transformative framework that emphasizes genuine connection over mere transactions.  This episode promises to equip you with a new mindset for using AI to nurture relationships and expanding strategic accounts. Join us to explore how prioritizing meaningful interactions can elevate your success in the competitive world of sales and marketing. Visit Shira's web site to learn more about the work she is doing with the perception formula.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can also transform how you perceive yourself. We discuss how the right pictures helps authors, keynote speakers and ambitious executives tell their story and take their career to the next level. John's insights will guide you through the nuances of enhancing your business communication with strategic use of visuals.  Learn how to harness the power of imagery in your professional journey.Check out John Demato's web site for more on this topic.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles common challenges authors face with building their audience, such as maintaining consistency and balancing marketing efforts with other commitments.Conquer resistance to self-promotion by viewing it as a method of sharing value. Becky outlines four key commitments—showing up with value, consistency, longevity, and generosity—that are essential for expanding reach and building genuine connections. Through engaging discussions, learn how maintaining an online presence over time can significantly grow your audience and make a lasting impact. Don't miss the opportunity to receive a free book on weaving influence.Get a copy of Becky's book hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience.  This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an essential skill for marketers aiming to demonstrate real ROI. He stresses that using clear financial language rather than marketing jargon is key to gaining budget support from decision-makers. Richard's extensive experience provides a beacon for those looking to bridge the gap between marketing creativity and financial accountability. Don't miss this chance to learn from Richard's pioneering approach to sponsorship activation and his strategies for financial communication that can transform marketing efforts into measurable success.Visit Richard's web site Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This episode promises to teach you how to enhance your content reach and engagement by narrowing your focus and perfecting your storytelling craft.Learn how creative restrictions and consistent branding anchors can make your content both memorable and shareable. Whether you're a marketer or a creator, this episode offers valuable lessons on how to inject personality into your content and connect deeply with your audience.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform's intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn's top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, adaptability, and authentic engagement. Get ready to uncover the layers of effort behind those success stories you admire.Sam also dives into the craft of content strategy and what type of networking is most effective. Discover why diversity in media types can elevate your presence and how engagement with the community is your golden ticket to recognition. Whether you're a seasoned user or a curious newcomer, Sam's insights provide a roadmap to maximizing LinkedIn's potential, all while navigating the complexities of online interaction with grace and humor.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising.Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale.In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies.Check out IdeaScale Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights. Joelle discusses the evolution of the next generation of Chief Marketing Officers -  "CMO 3.0," emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape.Aspiring CMOs, this one's for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve. Joelle shares the five ways marketing leaders can win in 2024.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at the future potential of AI in sales, with tools like ChatGPT 4.0, and their ability to reason like humans and improve decision-making. Laura offers a special discount on Zebra Leads, encouraging businesses to adopt AI for greater transparency and efficiency in their sales and marketing efforts.Special Offer from Laura of AI automation with Zebra Leads 00:00 Introduction to AI in Marketing00:23 Meet Laura Kamrath: CEO of Zebra Marketing01:11 Revolutionizing Lead Generation with AI02:20 The Power of AI in Sales Follow-Up05:46 AI's Role in Marketing and Sales Automation08:07 The Future of AI in Sales13:20 AI's Reasoning Capabilities and Practical Applications15:12 AI vs Human Employees: Cost and Efficiency16:11 The Rise of Conversational AI17:15 The Future of SDRs and BDRs20:23 AI's Impact on Sales and Marketing Alignment21:14 The Truthfulness Advantage of AI22:53 Cost Savings with AI Appointment Setters23:23 Automating Marketing Campaigns with AI25:14 The Rapid Evolution of AI Technology25:49 Encouragement to Embrace AI27:34 Special Offer and ConclusionSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisition strategy that not only breathed new life into the company's online identity but also paved the way for a lucrative acquisition. Get ready to learn how adapting to evolving search engine algorithms and user behaviors is critical for any business looking to thrive in today's digital landscape.We discuss the role of AI in reshaping marketing strategies, shifting from traditional push-based methods to dynamic pull-based tactics. Explore how AI is empowering small businesses to efficiently meet growing customer demands, especially in areas like customer service and appointment setting. However, we caution against relying solely on generative AI for content creation due to potential pitfalls and risks. Instead, Michael recommends strategies leveraging AI as a supportive tool to enhance productivity and content quality. Check out Michael's web siteSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls of over-relying on generic best practices and competitor strategies, advocating instead for a customer-led growth framework that truly resonates with your audience.In our conversation, we highlight the importance of aligning your teams around an ideal customer profile and understanding the deeper needs of your customers. By focusing on targeted customer interviews, businesses can create messaging that hits the mark and reduces dependency on unpredictable top-of-funnel activities. Georgiana emphasizes the power of customer success as a leading indicator of revenue growth, offering actionable insights into refining product onboarding and enhancing the overall customer experience. This episode is packed with valuable lessons for any business eager to achieve strategic alignment and drive growth through effective product marketing and customer research.Georgiana's Podcast Georgiana Website Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.  Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management.Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability.The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling.Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years.  Peg has written a new book on Social Media Marketing for Small Businesses.  Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today's social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways.Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg's expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg's valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair.The Pinterest 5x5 Power Up programSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms like LinkedIn for newsletter distribution. Tune in for actionable advice to excel in email marketing.Visit Cat's web site for more tips on email marketing in 202400:00 Introduction to Email Marketing in 202400:23 Meet Our Expert: Cat Valverde01:01 The Evolution of Marketing Channels01:47 Success Stories in Email Marketing03:41 Strategies for Effective Email Campaigns07:26 Challenges and Solutions in Email Marketing10:36 Building and Maintaining Your Email List19:00 Innovative Tips and Final Thoughts20:13 Conclusion and ResourcesSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies.  This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly resonates, and maintaining consistent communication across all touch points.Explore the essential role of empathy as a catalyst for innovation and influence within the corporate world. Learn from Chris's insights on emotional branding, with top brands and draw inspiration from industry leaders like Microsoft's CEO, who champions empathy as a driver of corporate success and innovation. Discover a practical seven-step process for ethically influencing consumer behavior by understanding motivations and simplifying the buying experience. Whether you're looking to build meaningful customer relationships or drive personal and business growth, this episode reveals how empathy can be strategically harnessed to shape successful and innovative organizations.Visit the Buycologists's web site.00:32 Meet Our Expert: Chris Gray00:04 Defining Empathy in Marketing02:26 Real-World Application: Dollar Store Case Study07:03 Challenges and Strategies in Implementing Empathy12:12 Steps to Influence Customer Behavior17:42 Emotional Needs in Consumer Behavior21:05 Empathy in B2B Marketing25:08 The Role of Empathy in InnovationSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Learn the secrets to running and winning sweepstakes!  Business leaders can  transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's advice on crafting robust rules to avoid legal issues and aligning sweepstakes with marketing goals, whether for launching new products or boosting engagement.Explore how businesses, both large and small, can harness the power of sweepstakes for growth, from HGTV's grand home giveaways to small businesses running social media contests. Carolyn offers valuable insights into planning, execution, and legal considerations, sharing real-life anecdotes of near-missed prizes due to overlooked notifications. We also touch on the growing trend of holiday sweepstakes starting earlier each year and the importance of integrating these contests into a broader marketing strategy. Visit Carolyn's website, contestqueen.com, for more actionable advice and strategies to ensure your next sweepstakes is a resounding success.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Why Your Marketing Strategy Is Failing and Costing You MoneyThis episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness.Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable surge in sales. Learn firsthand why aligning your marketing efforts with the real needs and behaviors of your customers is crucial for success.Navigate the chaos of modern marketing with precision and purpose. In this episode, we break down the overwhelming volume of marketing messages we all face daily and show you how to cut through the noise with hyper-focused, relevant content. Don't fall into the trap of generic tactics or over-relying on AI; instead, prioritize human-centric strategies that truly resonate with your audience. Sunny's philosophy emphasizes exceeding customer expectations and crafting messages that inspire and entertain, especially for critical demographics like millennials and Gen Z. To learn more from our guest Sunny Dublick check out her web siteSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances. In our conversation, Isaac takes us through the nuts and bolts of constructing an effective personal brand. We explore the significance of Google Knowledge Panels, how to acquire one, and the crucial role of unique identifiers in distinguishing yourself. Isaac provides actionable advice on why and how to invest in personal branding, whether it's for income generation, achieving fame, or promoting a cause. Learn the steps to optimize and build a personal brand that stands the test of time.Finally, we discuss the principles of personal branding success and the importance of maintaining credibility through ethical practices. Isaac speaks passionately about the value of genuine connections over follower counts and advises against shortcuts like purchasing followers or paying for features in prestigious publications. Instead, he advocates for recognition earned through genuine efforts and hard work. Tune in for practical tips on leveraging AI for content creation and standardizing social media handles to build a trustworthy personal brand.Connect with Isaac00:25 Isaac Mashman's Background00:59 Transition to Personal Branding01:53 Challenges in Modern PR03:33 Defining Personal Branding05:12 Building a Personal Brand10:48 Importance of Google and Knowledge Panels16:48 Reasons to Invest in Personal Branding18:02 Success Stories and Strategies22:25 Final Thoughts and AdviceSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Exploring the Creator Economy Shift and the Rise of Descript with Andrew MasonIn this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features of Descript, including its AI capabilities branded as Underlord, and the newly launched Rooms for remote recording. Andrew also offers valuable advice for aspiring creators and discusses the future direction of Descript, emphasizing the importance of craft in an AI-driven content creation landscape.This is one of the first podcast episodes recorded with Descript's new virtual studio offering called Rooms coupled combined with Descript's Underlord AI editing tools.00:00 Introduction to the Creator Economy00:34 Meet Andrew Mason, CEO of Descript00:55 The Evolution of Descript02:37 Descript's Impact on Content Creation04:04 Marketing Strategies and Product Growth09:15 AI Integration and Innovations14:56 Descript's New Features: Rooms and More20:48 Future of the Creator Economy23:27 Advice for Aspiring Creators24:30 Conclusion and Upcoming FeaturesSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How can you make a B2B brand go viral on social media?  In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth.Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana and Trainual, to streamline workflows and maintain high-quality output. Embrace a culture of experimentation with Mallory's strategies for balancing core values and taking calculated risks—proven tactics that have led to viral social media content and exceptional marketing results.Check out Trainual's very funny Instagram account.Mallory's podcast Inside the ProcessSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights.We then explore the intricacies of building personal brand loyalty within a service-based consultancy. Brian shares his experiences on the potential pitfalls of a business overly reliant on a single individual and the importance of cultivating a team-oriented culture. Discover how nurturing personal brands for everyone on your team can foster loyalty and enhance retention, all while maintaining strong leadership to ensure a cohesive and supportive work environment. This discussion sheds light on the nuances of running a consultancy without paid advertising, emphasizing organic growth strategies through platforms like LinkedIn.Finally, we delve into the critical role of LinkedIn in amplifying business success, especially for companies with revenues under $25 million. Brian underscores the importance of personally managing your LinkedIn presence to refine your Ideal Customer Profile and Unique Selling Proposition. We discuss actionable strategies for creating engaging content, the effectiveness of controversial topics to attract mature clients, and the necessity of being personable and visible to potential clients. This episode is a must-listen for anyone looking to master personal branding for business growth and long-term success.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, and innovative pricing experiments. Discover how proactive adjustments in pricing can lead to substantial revenue gains, especially in a global market.Explore the future of marketing as we discuss insights on the resurgence of getting great ROI on Facebook advertising, LinkedIn's expanding horizons beyond B2B, and the burgeoning landscape of podcasting. We'll highlight the growing potential of YouTube and how investing in video content can be a game-changer. Embrace the power of focusing on a few key strategies, mastering specific channels, and consistently experimenting to drive results. Connect with Alex on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences.   Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact.Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today's distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful.Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count.Get Peter's Book, download more than 50 public speaking tips and learn about his  coaching services. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

How does being in the military prepare you to be a great marketer?   In today's episode we discuss using military precision to drive digital marketing success.  Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones. Jim explains how his military background equipped him with the skills necessary for thriving in the fast-paced world of digital marketing and offers actionable tips on starting your journey with simple, accessible tech.Jim shares stories about his podcast Dealcasters and how they Live Streamed to over 10,000 people on Amazon for black Friday.  Jim has helped fascinate training for podcasters on live streaming at industry events like Podfest.Join us as we explore the powerful strategies behind successful live streaming on platforms like LinkedIn, YouTube, TikTok, and Instagram. Jim reveals the importance of understanding your audience and choosing the right platform to achieve your goals, whether to educate or entertain. Learn how to leverage recorded content for evergreen value, enhance your live stream quality, and utilize AI tools like Descript to polish your videos. We wrap up with essential advice on starting small, avoiding overspending on gear, and practicing consistently to build a solid foundation for your influencer brand. This episode is packed with practical insights and resources to help you succeed in the ever-evolving world of digital marketing and live streaming.Visit Jim's web site to learn more on this topic and connect with Jim.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you.Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct types of Chief Marketing Officers and how they each contribute to successful marketing strategies. By examining KPIs and real-world examples, such as leveraging Google Ads for brick-and-mortar traffic, we highlight the importance of tracking analytics and understanding customer acquisition costs.We wrap up with a few high impact tips on how to take your campaigns to the next level.Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-the-loop system, Jess and her team have mastered the art of creating SEO-optimized content that truly converts. Discover how to streamline your ABM outreach and content creation with cutting-edge AI tools like HubSpot, Claude, Perplexity, and ChatGPT. Jess shares invaluable insights on automating processes to save time and cut costs, all while maintaining the quality and relevance of your marketing efforts. We also delve into the practical applications of AI in affiliate marketing—think automated image generation, review analysis, and ad creation—all integrated seamlessly into your campaign management. Tune in to learn why marketing fundamentals still matter and how AI can amplify rather than replace your existing strategies.Jess Gonzalez on LinkedInSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the profound impact of effective time and money management on your quality of life.Discover the core principles of Dr. St. John's seven-figure success formula, which hinges on five crucial phases: beliefs, habits, offers, funnels, and traffic. By balancing the inner game—your mental and emotional frameworks—with the outer game—your visible strategies and actions, you can achieve extraordinary growth. Learn how one company skyrocketed its revenue from $4 million to $20 million through inner game mastery. Dr. St. John emphasizes the significance of overcoming mental barriers, or "head trash," and the transformative role of positive affirmations in achieving high-level success and breaking through income ceilings.In our final segment, we delve into the innovative method of "afformations" (A-F-F-O-R-M-A-T-I-O-N-S), a technique that involves asking empowering questions like "Why am I so successful?" to rewire your subconscious mind for success. By addressing and dismantling self-limiting beliefs, you can remove the obstacles that have been holding you back. Dr. St. John provides practical steps for rapid and substantial growth, including an offer for a free book to further help you enhance your efficiency and achieve your goals. Tune in and listen to understand this new technology for the brain to unlock your fullest potential.Get the free 7 Figure Expert BookVisit Dr Noah St. John's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience's emotions and turn leads into loyal clients through powerful storytelling and targeted messaging. Hear success stories of professionals who grew their business massively by becoming a highly paid keynote speaker and selling from the stage.Get ready to elevate your public speaking game with actionable insights and proven strategies. Discover the art of engaging storytelling that promises achievable success and a clear path to follow. We discuss effective techniques from evoking emotions from the get-go to delivering a compelling call to action that converts. Additionally, learn about their masterclass designed to transform you from having no following to becoming a highly paid elite keynote speaker. For more information and to take the next step in your speaking career, visit speakandgrowrichworkshop.com. Tune in for a jam-packed episode filled with inspiration, practical advice, and tools to boost your public speaking prowess!Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships. Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from enhanced LinkedIn profiles. The conversation concludes with insights on why personal branding is essential for career and business growth in today's trust-deficient world.Get Sandra's books on LinkedIn and Personal Branding on her web sitehttps://www.postroadconsulting.com/tools-and-resources/books00:00 Introduction to LinkedIn Mastery and Personal Branding00:25 Meet Sandra: LinkedIn and Personal Branding Expert02:08 Success Stories: Real-Life LinkedIn Transformations04:48 The Importance of a Strong LinkedIn Profile06:05 Is Personal Branding Worth It?16:01 Top Tips for LinkedIn Success18:32 The Bigger Picture: Personal Branding Beyond LinkedInSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley.  Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility.Ever thought OOH advertising was too pricey or impossible to measure? Think again.  Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary.Check out Charlie's company Onecreen.AISend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn