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Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss marketing procurement and testing. Has the spreadsheet taken over?Also under consideration, placebos, the dumb principal (sic), Sir Patrick Valance gets a shout as does RADIO with Rory saying he never heard a radio campaign that didn't work and yet it's often the bit that gets cut from the budget.If you want to do business with the UK's leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising? In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.
Patricio dials in from Buenos Aires to talk solo acoustic Neil Finn at the Bowery Ballroom, New York City 23 November 1998. Performances include Mean to me, Faster than light, Pinapple head & Truth. As mentioned , you can stream or buy your humble podcast host's vinyl record! Cowboy Dan's - 'Two Eps': https://cowboydanmusic.bandcamp.com/album/two-eps-we-will-hesitate-when-we-eventually-wake-sentimental-now-that-were-leavingEpisode cover: Time for a change by Simon Peel. Check out his Soundcloud over here: https://m.soundcloud.com/simonthebadYou can significantly support the continuation of the 240 podcast for a donation of just a couple dollars per month. This goes directly towards covering the podcast hosting fees. Big thank yous if you are in a position to help. Head over here to: http://patreon.com/240neilfinn
Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.
Competing for their continent, Jason (Lambo) and Simon try to make waves in Germany for the EPC, IFPA Olympics, and IFPA 18. Back home down under, they explain the growth […]
All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast
Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrickAnd definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/ Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/"Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.”- Simon Peel, Global Media Director at Adidas “ASOS's profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.”- Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands) "In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.”- Dave Stephenson, CFO at Airbnb Looking for your next job in OOH? Start here: www.oohired.com
Simon Peel, senior director of global media at Adidas, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's plans to expand APS; retailers listing products from third-party sellers on their websites; and research into how much attention consumers give to advertisements.
With the county game set to change from next summer, the Cricket Badger, James Buttler, is joined by two supporters to chew the fat about the state of the game in England. Inevitably The Hundred is a major talking point, Becky Fairlie-Clarke is a Sussex supporter and chairman of the Cricket Supporters Association (http://www.cricketsupporters.com/) , looking to unite the various views of cricket fans into one voice. And Kent fan Simon Peel is back on the Podcast. Always a passionate and eloquent guest, Simon also runs a terrific cricket blog (http://crickettop22.blogspot.com/?m=1) . This Podcast is brought to you in association with Cricket365.com (http://www.cricket365.com/) . Thank you very much for listening and supporting the podcast! Contact the show via Twitter on @cricket_badger or email us at cricketbadger@hotmail.com. If you'd like to advertise on the Podcast drop us a line and we will send you our list of very competitive rates.
The Badger, James Buttler, went to Old Trafford to catch up with Lancashire CCC as the English season prepares to get underway. You will hear interviews with **Keaton Jennings**, **Graham Onions**, **Steven Croft** and **Richard Gleeson** as the players prepare to embark on another season of county action. We chat starting late, longevity, preparing to succeed and a huge summer of cricket. We also chat to **Simon Peel** of [Cricket's Top 24](http://crickettop22.blogspot.com/2019/03/glenn-maxwell-best-cricketer-of-week_30.html) on how crucial Glenn Maxwell could be for the Red Rose county. He's the best player in the world game in 2019 according to Simon's rankings. Thank you very much for listening and supporting the podcast! Contact the show via Twitter on @cricket_badger or email us at cricketbadger@hotmail.com. If you'd like to advertise on the Podcast drop us a line and we will send you our list of very competitive rates.
Simon Peel is the Chief Strategy Officer and CMO at Jitterbit. Before landing at his current role, Simon has spent time in product marketing, he’s been the CMO for 5 different startups, and he even spent time as a Chief Revenue Officer (or a Growth Hacker in his words). At Jitterbit, Simon is back to what he’s best at: building companies. Jitterbit gets the right data in the hands of the right people at the right time. Their platform takes unwieldy data and simplifies it into digestible and actionable chunks to help companies be more successful. Simon loves learning through other people’s experiences, so he is starting the Digital Transformation Pioneers Podcast through Jitterbit. In this podcast, listeners can expect to hear from industry pioneers who have real-life experience tackling the unknown. Simon will ask what secrets they’ve learned along the way, what the most interesting parts of the journey have been, and what actionable steps listeners can take today to transform their business.
Recorded last night, James Buttler, Simon Peel and Tom Holdcroft debate whether England should pick Adil Rashid for the 1st Test against India. A day later he's in the side and causing plenty of debate. Unsurprisingly, the Podcast selection panel was split on the issue.
It's a special Supporters' Panel edition of the Cricket Badger Radio Show Podcast this week as James Buttler is joined by Tom Holdcroft and Simon Peel to get the fans' view on the game. There's plenty to talk about. Are Tom and Simon #BackTheBlast men or devotees of the new ECB idea for #TheHundred in 2020? Have the recent rumblings made them nervous or excited for English cricket? And, who wins the forthcoming England vs India Test series? Should England make changes? Has Adil Rashid's 'Ball of the Century' done enough to get him back in the Test side? We get their series predictions and hear what they think of the current state of international cricket. All here in the Cricket Badger Radio Show Podcast! Contact the show via Twitter on @cricket_badger or email us at cricketbadger@hotmail.com. Also send us your recorded audio for our new Letters Page feature. Get something off your chest in less than a minute, email it in and you could well find yourself on the Podcast next week!
On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agencies are making their pitch a priority and focusing the best talent, resources and value to their brands. We take a review of Omnicom Group’s Q4 results and look at the behaviours and movements behind the numbers, programmatic media buying revenues are driving 25% of their total group growth and we expect Omnicom to shortly announce details of their 3rd media agency network, which if you remember, was prompted by the recent big P&G media win in the US in 2015. Finally, we hit 100 subscribers (yay!) and as promised we invited our lucky 100th subscriber to ask us a topical question. The winner was Simon Peel, Global Media Director at adidas who asked us a great question about the hot topic of media transparency. Links from the episode: "Fatal February" http://www.campaignlive.co.uk/article... http://www.thedrum.com/news/2016/02/1... Omnicom Q4 results: http://adage.com/article/agency-news/... http://www.brandrepublic.com/article/... http://www.mediapost.com/publications... http://mandmglobal.com/omnicoms-third... _______________________________________ About ID Comms: • ID Comms is a strategic media consulting company, founded in 2009 • We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape. • Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers. • It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do. • We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance. Visit our website: http://www.idcomms.com
Join a luxuriously big hotel room full of very tired but very happy people, as we pick through the booze-soaked remains of the very latest and very greatest official Red Dwarf convention - Dimension Jump XVIII, held 1st-3rd May 2015 in Nottingham. Your hosts for this bleary-eyed Sunday night missive are G&T's Jonathan Capps, Danny Stephenson and Ian Symes, along with TORDFC team members Joey Cannon, Jez Harrison, Mick Hayes, Alex Newsome, Carrie Parsons, Jo Sharples and Shelley Smith, DJ helpers Kiran Parsons and Melissa Stanley, and attendees/friends Aimi Brear, Simon Peel and Danny Pendleton. Phew.
Join a luxuriously big hotel room full of very tired but very happy people, as we pick through the booze-soaked remains of the very latest and very greatest official Red Dwarf convention - Dimension Jump XVIII, held 1st-3rd May 2015 in Nottingham. Your hosts for this bleary-eyed Sunday night missive are G&T's Jonathan Capps, Danny Stephenson and Ian Symes, along with TORDFC team members Joey Cannon, Jez Harrison, Mick Hayes, Alex Newsome, Carrie Parsons, Jo Sharples and Shelley Smith, DJ helpers Kiran Parsons and Melissa Stanley, and attendees/friends Aimi Brear, Simon Peel and Danny Pendleton. Phew.