The MadTech Podcast

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

In today's MadTech Daily, we cover Microsoft Advertising's decision to close Xandr DSP, the EU's ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators' action against TikTok over alleged violations of the Digital Services Act.

In today's MadTech Daily, we cover Fox's announcement of its upcoming streaming service ‘Fox One' ahead of NFL season, Google's test of ‘AI Mode' to replace the ‘I'm Feeling Lucky' button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. 

In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

In today's MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.

In today's Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

In today's MadTech Daily, we cover Tripledot's acquisition of AppLovin's mobile gaming unit, Apple's AI search shaking up Google's dominance, and the Digiday+ Research showing the priority of publishers.

In today's MadTech Daily, we cover LinkedIn's launch of new video ad options, a US bill challenging Apple's app store dominance, and the EU's legal action against member states over failure to comply with the Digital Services Act.

In today's MadTech, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange.

In today's MadTech Daily, we cover Walmart's decision to drop plans to white-label its ad tech stack, Temu's pivot away from Chinese imports to avoid US tariffs, and Google's expansion of AI Mode in Search.

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group's interest in ITV, publishers seeing referral traffic spike on Facebook and the platform's monetisation offerings, as well as TikTok's plans to enter the Japanese market. 

In today's MadTech Daily, we discuss Mark Zuckerberg's plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft's earnings for Q1 2025. 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

In MadTech Daily, we discuss Meta's new AI app, Snap suspending its forecast amid economic uncertainty, and WPP's latest revenue figures. 

In today's MadTech Daily, we discuss ChatGPT's expansion with new shopping features and partnerships, IAB's digital video projection, and how e-commerce platforms are adjusting to new tariffs.

In today's MadTech, we discuss Yahoo's interest in acquiring Google Chrome, ChatGPT's new content partnership with The Washington Post to enhance its news responses, and Amazon's expansion of its ‘Haul' storefront.

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

 In today's MadTech Daily, we explore Meta's decision to open Threads' ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta's Oversight Board, which claims the company “hastily” altered its content moderation policy.

In today's MadTech Daily, we discuss Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta's fines under EU's Digital Markets Act and Didomi's €72m acquisition of Addingwell 

In MadTech, we discuss MidOcean Partners' plans to acquire GSTV, Zuckerberg's past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO's renewed push to revive a £3.1bn merger with French broadcaster

In today's MadTech, we discuss the landmark antitrust ruling against Google, Ofcom's upcoming child safety regulations, and Netflix's plans to overhaul its search experience using AI to enhance content discovery.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.  They examine the tech tariff exemptions introduced by Trump's administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta's antitrust trial in the US over its social media dominance. 

In today's MadTech Daily, we cover DoubleVerify's threat to sue Check My Ads for alleged defamation, TikTok testing ‘Footnotes', and the news that Temu and Shein have significantly cut their US ad spend as trade hostilities escalate.

Google have been branded a monopolist - again. Dot brings you the latest as the fallout settles on what could be a landmark case for the open web.

In today's digest, we cover Japan's cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance, OpenAI's early steps toward launching its own social network, and YouTube's exemption from Australia's upcoming social media ban. 

In today's MadTech Daily, we explore the decline in news ad spend, Meta's decision to begin training its AI models on public content in the EU, and Barb's beta launch of overnight commercial spot ratings.

Today's MadTech Daily looks at Meta's landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump's new tariffs, and Havas' strong Q1 performance.

Today's MadTech Daily explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI's reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine the latest with the TikTok US ban amidst Trump's tariffs, the impact ‘woke' marketing, and DeepSeek's current position in the global AI race. Hear more from Ci En Lee at ATS Singapore - tickets available now!

Today's MadTech covers Meta's Instagram v FTC, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon 

Today's MadTech discusses  X's agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease  AI compliance for startups, and Snapchat launching Sponsored AI Lenses.

In this podcast special, ExchangeWire's head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving.  They expand on:  The recent shifts that have taken place in the agency landscape  How AI is shaping the agency model  How AI is aiding creativity  The rise of independent agencies  What independence means for R/GA and the wider industry 

Today's MadTech discusses the rejection of the UK Government's petition to keep its Apple backdoor data demand hearing secret, Spotify's new ad tools and the White House's direction for federal agencies to appoint AI leaders and develop strategies.

Today's MadTech discusses at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC's new streaming service.

Today, Dot discusses Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. 

In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in the first quarter of 2025.  Watch the video version here: https://www.exchangewire.com/video-interviews/exchangewiretv-what-happened-in-ad-tech-in-q1/ 

Today's MadTech Daily discusses new TikTok bidders, tariffs on production hubs, clear channel Europe-North's acquisition and Meta's multi-year partnership with UFC.

Today's MadTech Daily covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit.

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

Today's MadTech discusses fines over Data consent Practices, xAI's acquisition of X and BBC's decision against Podcast Ads plan

In today's Daily, Dot looks at EU's decision to lessen DMA blow on Apple and Meta to avoid US backlash, TikTok Shop's plans Expands in Europe and Reddit Expansion on Conversation Ads

On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.  They examine Apple's streaming service losses, Perplexity AI's efforts to raise funds at USD$18bn (£773m), and the release of Isba's Responsible Media Guide. 

 Today, Dot unpacks possible tariff reductions, Google's antitrust hearing, and copyright lawsuits. 

In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. 

Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. 

Today, Dot discusses Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws.

In today's Daily, Dot looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change.

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds

On today's MadTech Daily, Dot discusses Omnicom's acquisition of IPG, the world's first fully AI-generated newspaper by an Italian publication, and the latest trouble for Google in the EU.