The MadTech Podcast

The MadTech Podcast

Follow The MadTech Podcast
Share on
Copy link to clipboard

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Jun 19, 2025 LATEST EPISODE
    • daily NEW EPISODES
    • 25m AVG DURATION
    • 680 EPISODES


    Search for episodes from The MadTech Podcast with a specific topic:

    Latest episodes from The MadTech Podcast

    MadTech Daily: Netflix Goes Linear; Trump to Delay TikTok Ban for a Third Time

    Play Episode Listen Later Jun 19, 2025 2:29


    In today's MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google's Privacy Sandbox a lifeline.

    WPP Media's Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media

    Play Episode Listen Later Jun 18, 2025 18:30


    In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

    MadTech Daily: WhatsApp to Introduce Ads; Sainsbury's to Launch AI-Powered Retail Media Platform

    Play Episode Listen Later Jun 18, 2025 2:06


    In today's MadTech Daily, we cover WhatsApp introducing ads, Sainsbury's launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

    MadTech Daily: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

    Play Episode Listen Later Jun 17, 2025 2:48


    In today's MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta's investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.

    MadTech Daily: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

    Play Episode Listen Later Jun 16, 2025 2:22


    In today's MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

    Pixels' Alex Powell on WPP's Woes, Publishers' Social Referral Traffic and the Rise of Agency-SPP Partnerships

    Play Episode Listen Later Jun 13, 2025 35:29


    In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms. 

    MadTech Daily: Disney and Universal Sue Midjourney for Copyright Infringement; WhatsApp Backs Apple in Data Battle Against UK

    Play Episode Listen Later Jun 13, 2025 2:30


    In today's MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK's demand for Apple's ‘back door' data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.

    MadTech Daily: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

    Play Episode Listen Later Jun 12, 2025 2:31


    Today's MadTech Daily looks at publishers seeing a drop in traffic as a result of Google's AI tools, Mars' $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta's plans to acquire a stake in Scale AI for $14.8bn.

    The Independent's Andy Morley on The New Era of Audience Engagement

    Play Episode Listen Later Jun 11, 2025 22:47


    In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher's new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands on:  The importance of engagement in today's landscape  The strategic vision behind the content studio's launch  The unique opportunities for brands offered by the studio  How publishers can leverage the studio's data and insights to shape content strategies for advertisers  How the studio ensures branded content delivers reach and resonance to audiences  

    independent new era morley audience engagement advertising week europe exchangewire
    MadTech Daily: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children

    Play Episode Listen Later Jun 11, 2025 2:29


    In today's MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.

    MadTech Daily: WPP CEO Read to Step Down; Prime Video Adds Private Auctions

    Play Episode Listen Later Jun 10, 2025 2:58


    Today, Dot discusses WPP CEO Mark Read planning to step down amid AI disruption and market strain, findings from WPP Media's latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. 

    MadTech Daily: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing

    Play Episode Listen Later Jun 9, 2025 2:31


    In today's MadTech Daily, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. 

    Gather's Christophe Jammet on Meta's Ad Automation Plans, NYT's Content Licensing Agreement with Amazon, and YouTube's Dominance

    Play Episode Listen Later Jun 6, 2025 29:56


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries.  They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape. 

    MadTech Daily: AI-Powered Search Ads Set to Soar to $26B by 2029; Apple Fails to Stall App Store Shake-Up

    Play Episode Listen Later Jun 6, 2025 2:31


    In today's Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and Reddit's lawsuit against Anthropic over alleged unpaid use of training data.

    MadTech Daily: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

    Play Episode Listen Later Jun 5, 2025 2:37


    Today's MadTech Daily discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy, as well as Disney and Microsoft announcing further layoffs amid AI restructuring.

    MadTech Daily: Meta to Fully Automate Ad Creation; Big Tech Under Legal Pressure

    Play Episode Listen Later Jun 4, 2025 2:59


    Today's MadTech Daily covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines.

    Sentient Talent's Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

    Play Episode Listen Later Jun 3, 2025 24:01


    In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of the ad tech job market  Advice for people trying to find their first job in ad tech  How candidates can make themselves stand out in the recruitment process  What the AdTech Connect initiative is bringing to the industry 

    MadTech Daily: Judge Zooms In on Gen AI in Google's Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon

    Play Episode Listen Later Jun 3, 2025 2:38


    In today's MadTech Daily, Judge Amit Mehta zooms in on generative AI in Google's antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash in the UK intensifies.

    MadTech Daily: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs' to Incentivise Ad Engagement

    Play Episode Listen Later Jun 2, 2025 2:53


    In today's MadTech Daily, Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs' to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline.

    Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT

    Play Episode Listen Later May 30, 2025 36:13


    In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.

    MadTech Daily: EU warns Shein to fix violations; xAI Partners with Telegram

    Play Episode Listen Later May 30, 2025 2:52


    In today's MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.

    MadTech Daily: Meta's FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing

    Play Episode Listen Later May 29, 2025 2:36


    In today's MadTech Daily, we look at Meta's FTC antitrust trial drawing to a close, PDD Holdings' income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row.

    MadTech Daily: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector 

    Play Episode Listen Later May 28, 2025 2:55


    In today's MadTech Daily, we look at RedBird's agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. 

    What's Happening in CTV in APAC?

    Play Episode Listen Later May 28, 2025 29:38


    In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.

    MadTech Daily: Google Faces AI Antitrust Probe; ChatGPT Referral Traffic Doubles in 2025

    Play Episode Listen Later May 26, 2025 2:42


    In today's MadTech Daily, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT's referral traffic doubling in 2025, and Disney suing YouTube for poaching a key executive.

    Spin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on Advertising

    Play Episode Listen Later May 23, 2025 24:56


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising.  They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising. 

    MadTech Daily: European Digital Ad Market Surpasses €100bn; OpenAI to Acquire Jony Ive's Startup

    Play Episode Listen Later May 23, 2025 2:42


    In today's MadTech Daily we discuss IAB Europe's 2024 AdEx Benchmark Report, OpenAI's collaboration with Jony Ive to create AI devices, the UK ad industry's return to Cannes, and the announcement of the newly formed Alliance of Media Independents' founding members. 

    MadTech Daily: Google Introduces ‘AI Mode' in Search; EU Investigates TikTok Over ‘SkinnyTok' Harm to Minors

    Play Episode Listen Later May 22, 2025 2:49


    In today's MadTech Daily, we discuss Google's launch of ‘AI Mode' in Search, EU's investigation into TikTok's ‘SkinnyTok' content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB's updated digital advertising contract terms.

    MadTech Daily: Google Didn't Seek Permission to Use Publishers Data for AI Search; Judge Presses Apple to Approve Fortnite

    Play Episode Listen Later May 21, 2025 2:43


    In today's MadTech Daily, we discuss Google's decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite's return to the App Store, as well as Microsoft's xAI partnership and on-device APIs for web developers.

    MadTech Daily: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

    Play Episode Listen Later May 20, 2025 2:52


    In today's MadTech Daily, we discuss the launch of Netflix's in-house ad tech suite across EMEA, Roblox's in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. 

    MadTech Daily: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit

    Play Episode Listen Later May 19, 2025 2:58


    In today's MadTech Daily, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk's antitrust claims against X, Meta moves to dismiss the FTC's monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards shows.

    ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright

    Play Episode Listen Later May 16, 2025 30:06


    In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

    MadTech Daily: Microsoft Advertising closes Xandr DSP; Ad practices employed by tech giants are illegal, rules EU

    Play Episode Listen Later May 16, 2025 2:17


    In today's MadTech Daily, we cover Microsoft Advertising's decision to close Xandr DSP, the EU's ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators' action against TikTok over alleged violations of the Digital Services Act.

    MadTech Daily: Fox announces ‘Fox One' Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode' Button in Place of ‘I'm Feeling Lucky'

    Play Episode Listen Later May 15, 2025 2:33


    In today's MadTech Daily, we cover Fox's announcement of its upcoming streaming service ‘Fox One' ahead of NFL season, Google's test of ‘AI Mode' to replace the ‘I'm Feeling Lucky' button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.

    Wolt Ads' Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery Market

    Play Episode Listen Later May 14, 2025 15:55


    In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. 

    MadTech Daily: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

    Play Episode Listen Later May 14, 2025 2:51


    In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

    MadTech Daily: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Reform

    Play Episode Listen Later May 13, 2025 2:15


    In today's MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.

    Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

    Play Episode Listen Later May 12, 2025 2:32


    In today's Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads.

    Media Bounty's Jake Dubbins on Google's Ad Tech Monopoly Case and AI Search Engines

    Play Episode Listen Later May 9, 2025 41:24


    In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

    MadTech Daily: Tripledot acquires AppLovin's gaming arm; Apple's AI search ambitions rattle Google

    Play Episode Listen Later May 9, 2025 2:33


    In today's MadTech Daily, we cover Tripledot's acquisition of AppLovin's mobile gaming unit, Apple's AI search shaking up Google's dominance, and the Digiday+ Research showing the priority of publishers.

    MadTech Daily: LinkedIn introduces New Video Ad Options; US Bill Targets Apple's App Store Control; EU Takes Action Against Member States

    Play Episode Listen Later May 8, 2025 2:03


    In today's MadTech Daily, we cover LinkedIn's launch of new video ad options, a US bill challenging Apple's app store dominance, and the EU's legal action against member states over failure to comply with the Digital Services Act.

    MadTech Daily: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

    Play Episode Listen Later May 7, 2025 2:29


    In today's MadTech, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange.

    MadTech Daily: Walmart Drops Plan to Sell Ad Tech Stack to Retailers; Temu Abandons Chinese Imports Model to Avoid Tariffs

    Play Episode Listen Later May 6, 2025 2:21


    In today's MadTech Daily, we cover Walmart's decision to drop plans to white-label its ad tech stack, Temu's pivot away from Chinese imports to avoid US tariffs, and Google's expansion of AI Mode in Search.

    ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up

    Play Episode Listen Later May 2, 2025 28:42


    In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group's interest in ITV, publishers seeing referral traffic spike on Facebook and the platform's monetisation offerings, as well as TikTok's plans to enter the Japanese market. 

    MadTech Daily: Mark Zuckerberg Plans Premium Tier and Ads for Meta's AI App; the latest in Apple vs Epic Games' Legal Battle

    Play Episode Listen Later May 2, 2025 1:51


    In today's MadTech Daily, we discuss Mark Zuckerberg's plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft's earnings for Q1 2025. 

    the 7Stars' Adam Chugg on Brand Safety, Shifts in Meta's Moderation and Social Strategy

    Play Episode Listen Later May 1, 2025 26:50


    In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

    MadTech Daily: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

    Play Episode Listen Later May 1, 2025 2:26


    In MadTech Daily, we discuss Meta's new AI app, Snap suspending its forecast amid economic uncertainty, and WPP's latest revenue figures. 

    MadTech Daily: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

    Play Episode Listen Later Apr 30, 2025 2:35


    In today's MadTech Daily, we discuss ChatGPT's expansion with new shopping features and partnerships, IAB's digital video projection, and how e-commerce platforms are adjusting to new tariffs.

    MadTech Daily: Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial; ChatGPT to Feature Washington Post Content in New Media Partnership

    Play Episode Listen Later Apr 28, 2025 2:16


    In today's MadTech, we discuss Yahoo's interest in acquiring Google Chrome, ChatGPT's new content partnership with The Washington Post to enhance its news responses, and Amazon's expansion of its ‘Haul' storefront.

    CNN's Rob Bradley on Chrome's Cookie Chaos, Google's Ad Tech Monopoly and Declining Ad Spend

    Play Episode Listen Later Apr 25, 2025 36:24


    On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

    MadTech Daily: Meta Launches Threads Ads Globally; OpenAI to Acquire Chrome?

    Play Episode Listen Later Apr 25, 2025 2:18


     In today's MadTech Daily, we explore Meta's decision to open Threads' ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta's Oversight Board, which claims the company “hastily” altered its content moderation policy.

    Claim The MadTech Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel