The MadTech Podcast

The MadTech Podcast

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Sep 10, 2025 LATEST EPISODE
    • daily NEW EPISODES
    • 24m AVG DURATION
    • 752 EPISODES


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    Latest episodes from The MadTech Podcast

    MadTech Daily: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai

    Play Episode Listen Later Sep 10, 2025 1:52


    In today's MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

    MadTech Daily: Google Hit With €2.95bn EU Fine; AI Under Fire

    Play Episode Listen Later Sep 9, 2025 2:03


    In today's MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic's class action payout, and Midjourney's DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

    Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

    Play Episode Listen Later Sep 8, 2025 18:26


    In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

    MadTech Daily: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool

    Play Episode Listen Later Sep 8, 2025 1:52


    In today's MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.

    ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025

    Play Episode Listen Later Sep 5, 2025 38:02


    In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

    MadTech Daily: Google Faces More Fines; Europe Backs US-EU Data Deal

    Play Episode Listen Later Sep 5, 2025 2:00


    In today's Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio. 

    MadTech Daily: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids' Privacy Case; Singapore Warns Meta to Curb Scams

    Play Episode Listen Later Sep 4, 2025 2:08


    In today's Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids' privacy case, and Singapore warning Meta to curb scams or face a fine.

    MadTech Daily: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax

    Play Episode Listen Later Sep 3, 2025 1:43


    In today's MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling. 

    MadTech Daily: Meta's AI Shake-Up; Australia's Social Media Ban for Kids Presents Risks

    Play Episode Listen Later Sep 2, 2025 1:51


    In today's MadTech Daily, we discuss Meta's AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia's social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.

    MadTech Daily: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1

    Play Episode Listen Later Sep 1, 2025 2:04


    Today's MadTech Daily discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft debuting its first in-house AI models.

    Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok's AI Mandate, and AI Invading Journalism

    Play Episode Listen Later Aug 29, 2025 31:02


    On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism. 

    MadTech Daily: dentsu for SALE?!; Omnicom Surpasses WPP in UK Ad Spend

    Play Episode Listen Later Aug 29, 2025 1:36


    In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

    MadTech Daily: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case

    Play Episode Listen Later Aug 28, 2025 1:57


    In today's MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity's new revenue model rewarding publishers for AI articles used by its AI. 

    MadTech Daily: Trump Warns Tariffs on Nations ‘Discriminating' Against US Tech; Elon Musk's xAI Sues Apple & OpenAI for Monopoly Practices

    Play Episode Listen Later Aug 27, 2025 1:59


    In today's MadTech Daily, we discuss Trump's warning of tariffs on nations discriminating against US tech, Elon Musk's xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

    The MadTech Daily: Walmart Ads Growth, TikTok AI Backlash

    Play Episode Listen Later Aug 26, 2025 1:56


    On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.

    The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies

    Play Episode Listen Later Aug 22, 2025 33:28


    In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

    MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads

    Play Episode Listen Later Aug 22, 2025 2:02


    On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th

    MadTech Daily: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

    Play Episode Listen Later Aug 21, 2025 2:31


    In today's MadTech Daily, we discuss claims that Meta inflated ad performance; Australia's OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

    “We're drowning in ads, but at the same time, we're barely noticing them”: eight&four's Chloe Singleton on Attention through the Lens of Paid Social 

    Play Episode Listen Later Aug 20, 2025 21:51


    In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

    MadTech Daily: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data

    Play Episode Listen Later Aug 20, 2025 2:37


    In today's MadTech Daily, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT's Go Plan debuting in India.

    MadTech Daily: Google Fined Over Aussie Telco Deals; Meta Plans Fourth AI Shake-Up in Six Months

    Play Episode Listen Later Aug 19, 2025 2:20


    In today's MadTech Daily, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

    MadTech Daily: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

    Play Episode Listen Later Aug 18, 2025 1:58


    On today's MadTech Daily: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger.

    The Kite Factory's Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram's New Map Feature 

    Play Episode Listen Later Aug 15, 2025 28:47


    In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Simi Gill, head of digital at The Kite Factory, to discuss the latest in media and marketing.  They examine Elon Musk's plans to bring ads to Grok, Google denying that AI Overviews is killing website traffic, and lawmakers urging Meta to shut down its new Instagram Map. 

    MadTech Daily: Dentsu's Revenue Dips; Paramount Pushes to Develop Legacy Cable Networks

    Play Episode Listen Later Aug 15, 2025 2:31


    In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google. 

    MadTech Daily: Perplexity Bids Billions for Chrome; Big Tech Steps Up Ad Fraud Crackdown

    Play Episode Listen Later Aug 14, 2025 2:44


    In today's MadTech Daily, Dot discusses Perplexity bidding billions for Chrome, tech firms stepping up their ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter.

    MadTech Daily: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights

    Play Episode Listen Later Aug 13, 2025 2:33


    In today's MadTech Daily, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk's xAI suing Apple over app store rankings. 

    MadTech Daily: WPP Profit Falls as Ad Market Slows; Lawmakers Urge Meta to Remove Instagram Map

    Play Episode Listen Later Aug 12, 2025 2:30


    In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

    MadTech Daily: Musk to Add Ads to X's AI Chatbot; GPT-5 Launches

    Play Episode Listen Later Aug 11, 2025 2:25


    In today's MadTech Daily, we cover Musk adding ads to X's AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.

    Digital Voices' Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap

    Play Episode Listen Later Aug 8, 2025 31:00


    In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.  They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands' growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.  Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s

    MadTech Daily: Google Denies its AI Hurts Web Traffic; Nielsen & WPP Team Up for Audience Measurement

    Play Episode Listen Later Aug 8, 2025 2:40


    In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

    MadTech Daily: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service

    Play Episode Listen Later Aug 7, 2025 2:31


    In today's MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy', and the Lib Dems urging TV-level checks on YouTube ads.

    MadTech Daily: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks

    Play Episode Listen Later Aug 6, 2025 2:29


    In today's MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.

    MadTech Daily: Apple Builds ‘Answers' Team; OpenAI Raises $8.3bn in Latest Fundraising Round

    Play Episode Listen Later Aug 5, 2025 2:42


    In today's MadTech Daily, we discuss Apple's new ‘Answers' team aimed at enhancing AI search capabilities, OpenAI's $8.3bn fundraising round, and Shein's €1m greenwashing fine in Italy.

    MadTech Daily: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; Reddit Revenue Surges on AI and Ad Growth

    Play Episode Listen Later Aug 4, 2025 2:18


    In today's MadTech Daily, we discuss Amazon & Microsoft's cloud dominance harming competition, Reddit's revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case.

    ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat

    Play Episode Listen Later Aug 1, 2025 42:47


    In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.  They examine the surge we're seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters. 

    MadTech Daily: Google Joins EU AI Code; AI Boosts Meta Engagement; Barb Tracks YouTube TV Viewing

    Play Episode Listen Later Aug 1, 2025 2:35


    In today's MadTech Daily, we cover Google joining the EU's AI Code of Practice and AI boosting engagement on Meta platforms. We also look at Barb beginning to track YouTube TV viewing, and TikTok debuting a positive-only version of its app in the EU.

    MadTech Daily: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia's Social Media Ban for Under-16s

    Play Episode Listen Later Jul 31, 2025 2:33


    In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

    MadTech Daily: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split

    Play Episode Listen Later Jul 30, 2025 2:21


    In today's MadTech Daily, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law

    MadTech Daily: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1

    Play Episode Listen Later Jul 29, 2025 2:22


    In today's MadTech Daily, we discuss Meta's suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with Paramount.

    MadTech Daily: Youtube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants' Age Checks to the Test

    Play Episode Listen Later Jul 28, 2025 2:37


    In today's MadTech Daily, we cover YouTube's ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants' age checks to the test, and Southeast Asia becoming TikTok's largest ad audience.

    AI Special with eight&four's Kate Ross: Netflix's First Use of AI, Meta Against the EU's AI Code of Practice, and UK AI Audit Standards

    Play Episode Listen Later Jul 25, 2025 46:25


    In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.  They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month. 

    MadTech Daily: UK Targets Apple and Google Mobile Dominance; ITV Reports 30% Profit Fall in H1 2025

    Play Episode Listen Later Jul 25, 2025 2:04


    In today's MadTech Daily, we cover the UK targeting Apple and Google's mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and Google trialing shopping ads in Gmail.

    MadTech Daily: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

    Play Episode Listen Later Jul 24, 2025 2:47


    In today's MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC's report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

    MadTech Daily: UK Strikes AI Deal With OpenAI for Public Sector Use; YouTube Could Be Required to Prioritise Public Service Broadcaster Content

    Play Episode Listen Later Jul 23, 2025 2:31


    Today's MadTech Daily discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic' surging 49% as ad blockers obscure 1 billion users.

    MadTech Daily: France Investigates X for Alleged Algorithm Manipulation; Perplexity Seeks Phone Deals for Comet AI Browser

    Play Episode Listen Later Jul 22, 2025 2:32


    In today's MadTech Daily, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

    MadTech Daily: HP Launching Ad Network; OpenAI to Introduce In-App Purchases in Revenue Push

    Play Episode Listen Later Jul 21, 2025 2:35


    In today's MadTech Daily, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as Meta settling an $8bn privacy lawsuit. 

    Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

    Play Episode Listen Later Jul 18, 2025 36:32


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at OpenAI's decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising. 

    MadTech Daily: AliExpress, TikTok and WeChat Face Privacy Complaint; Publicis' Q2 Growth Boosted by Creative and Media

    Play Episode Listen Later Jul 18, 2025 2:37


    In today's Madtech Daily, we discuss AliExpress, TikTok, and WeChat facing privacy complaints, Publicis' quarter 2 growth being boosted by creative and media, and WPP's campaign encouraging UK investment.

    MadTech Daily: Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines

    Play Episode Listen Later Jul 17, 2025 2:35


    In today's MadTech Daily, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength but seeing its profitability decline, and generative AI adoption in video ads soaring. 

    MadTech Daily: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

    Play Episode Listen Later Jul 16, 2025 2:33


    In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

    MadTech Daily: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise

    Play Episode Listen Later Jul 15, 2025 2:09


    In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

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