The MadTech Podcast

The MadTech Podcast

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Oct 28, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 23m AVG DURATION
    • 794 EPISODES


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    Latest episodes from The MadTech Podcast

    MadTech Daily: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations

    Play Episode Listen Later Oct 28, 2025 2:07


    In today's MadTech Daily, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU's preliminary findings that Meta and TikTok broke transparency obligations.

    MadTech Daily: WPP Courts Businesses with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI News Deal

    Play Episode Listen Later Oct 27, 2025 2:02


    In today's MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. 

    SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels

    Play Episode Listen Later Oct 24, 2025 25:31


    In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.  They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.

    MadTech Daily: Amazon Introduces Service for Real-Time Bidding, Reddit Sues Perplexity over Stolen Data; Alibaba's Quark Adds AI Chatbot

    Play Episode Listen Later Oct 24, 2025 2:25


    On today's MadTech Daily, we cover Amazon introducing a service built for real-time bidding, Reddit targeting Perplexity with a data-related lawsuit, and Alibaba's Quark app launching an AI chatbot. 

    Equativ's Curt Larson on the AI Effect on Consumers and Advertising

    Play Episode Listen Later Oct 23, 2025 28:00


    In this MadTech Podcast special, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise. Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry. See the infographic at: https://www.equativ.com/research/infographic-the-ai-effect-new-habits-fewer-clicks-and-a-changing-ad-landscape

    MadTech Daily: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences

    Play Episode Listen Later Oct 23, 2025 1:53


    In today's MadTech Daily, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom's revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

    MadTech Daily: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights

    Play Episode Listen Later Oct 22, 2025 1:49


    In today's MadTech Daily, we discuss Google abandoning Privacy Sandbox, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights. 

    MadTech Daily: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

    Play Episode Listen Later Oct 21, 2025 2:00


    In today's MadTech Daily, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.

    MadTech Daily: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu's Global Assets; TikTok Algorithm Licensing Sparks US Concern

    Play Episode Listen Later Oct 20, 2025 1:54


    In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

    Webtopia's Daniel Sichel on Google's CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion

    Play Episode Listen Later Oct 17, 2025 36:25


    In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They look into Google's strategic market status and the inclusion of AI search, TikTok's plans to cut 439 content moderation jobs in London, and Sharb Farjami's appointment at Reddit. They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.

    MadTech Daily: Ad Industry Unveils Agentic AI Standard; Major Publishers Face Wave of Patent Lawsuits; Walmart Teams up with OpenAI for AI-First Retail

    Play Episode Listen Later Oct 17, 2025 1:45


    In today's MadTech Daily, we discuss the ad industry unveiling the new AdCP standard for agentic AI, major publishers facing a wave of patent lawsuits, and Walmart teaming up with OpenAI for AI-first retail.

    MadTech Daily: WPP Strikes $400m AI Deal with Google; Spotify Partners with Netflix on Video Podcasts; Google Offers Search Fix as EU Fine Looms

    Play Episode Listen Later Oct 16, 2025 1:59


    In today's MadTech Daily, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.

    MadTech Daily: Publicis Lifts Forecast Again as AI Fuels Growth; California Moves to Govern AI Chatbots; EU Strikes Compromise on Sustainability Reporting

    Play Episode Listen Later Oct 15, 2025 2:07


    In today's Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.

    MadTech Daily: Nine, Paramount-Ten in Talks on Ad Sales Merger; Perplexity Halts Ad Signups; EU Reviews Kids' Safety on Major Platforms

    Play Episode Listen Later Oct 14, 2025 2:11


    In today's Digest, Nine and Paramount-Ten's ad sales merger talks, Perplexity's decision to pause new ad sign-ups, and the European Commission's review of child safety on major platforms as UK MPs call to probe job cuts to TikTok's content moderation team.

    MadTech Daily: CMA Designates Google Strategic Market Status in Search; India Pilots AI Chatbot E-Commerce; Reddit Poaches WPP Media's North America CEO

    Play Episode Listen Later Oct 13, 2025 1:49


    In today's MadTech Daily, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.

    AI Special with Joris Knetsch of Prose on Pixels: OpenAI's Sora, DeepSeek, and China's AI Labelling Law

    Play Episode Listen Later Oct 10, 2025 29:52


    In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape. The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.

    MadTech Daily: ITV Launches GenAI Ads Manager; UK Ad Regulator Trials AI Monitoring; NYC Sues Social Media Firms for Addicting Kids

    Play Episode Listen Later Oct 10, 2025 2:01


    In today's MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids.

    MadTech Daily: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

    Play Episode Listen Later Oct 9, 2025 2:11


    In today's MadTech Daily, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

    MadTech Daily: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

    Play Episode Listen Later Oct 8, 2025 1:36


    In today's MadTech Daily, we cover Google's ad tech trial nearing a judge's decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

    MadTech Daily: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout

    Play Episode Listen Later Oct 7, 2025 1:49


    In today's MadTech Daily, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.

    MadTech Daily: Dutch Court Orders Meta to Abandon Profiling; Spotify Joins Amazon DSP; NBCUniversal & YouTube TV Ink Deal

    Play Episode Listen Later Oct 6, 2025 1:37


    In today's MadTech Daily, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don't rely on profiling , Spotify joining Amazon DSP, and NBCUniversal andYouTube TV inking a deal to add Peacock and sports.

    ExchangeWire on the FTC, OpenAI's Big Week and Spotify Vs AI

    Play Episode Listen Later Oct 3, 2025 25:36


    In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.

    MadTech Daily: Meta to Personalise Ads with Chatbot Data; OpenAI Plans Social Platform

    Play Episode Listen Later Oct 3, 2025 1:48


    Today's MadTech Daily looks at Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI's plans to enter the social space, and a new order issued by the UK government for Apple's user data. 

    MadTech Daily: Spotify CEO Exit Brings Dual Leadership; Epic Says Apple's Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

    Play Episode Listen Later Oct 2, 2025 2:03


    In today's MadTech Daily, we cover Spotify's CEO exit bringing dual leadership, Epic saying Apple's install changes slash drop-offs, and The Trade Desk overhauling its digital ad data marketplace.

    MadTech Daily: OpenAI Rolls Out Instant Checkout; $20bn Media Network Launched by Havas & Horizon; Google Settles Trump Ban for $24.5m

    Play Episode Listen Later Oct 1, 2025 1:34


    In today's MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.

    MadTech Daily: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom–IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges

    Play Episode Listen Later Sep 30, 2025 1:50


    In today's MadTech Daily, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.

    MadTech Daily: Meta Launches UK Ad-Free Subscription; Trump Signs TikTok Transfer to US Owners

    Play Episode Listen Later Sep 29, 2025 1:56


    Today, we look at Meta launching a UK ad-free subscription, Trump signing TikTok's transfer to US owners, and OpenAI planning an in-house ad tech build.

    Dentsu's Ellie McDonough on TikTok, AI Search and the TV Industry

    Play Episode Listen Later Sep 26, 2025 32:28


    In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.  (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.) 

    MadTech Daily: Apple Opposes EU Rules; Google takes Epic Ruling to Supreme Court; Microsoft Partners with OpenAI Rival

    Play Episode Listen Later Sep 26, 2025 2:15


    In today's MadTech Daily, Dot discusses Apple opposing the EU's regulations, Google taking its Epic case ruling to the Supreme Court, and Microsoft partnering with OpenAI rival, Anthropic. 

    MadTech Daily: Novacap to Acquire IAS for $1.9bn; Microsoft Prepares to Launch Publisher Content Marketplace

    Play Episode Listen Later Sep 25, 2025 2:02


    Today's MadTech Daily covers Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. It also discusses Canadian watchdogs concluding TikTok fails on child data protection. 

    MadTech Daily: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise

    Play Episode Listen Later Sep 24, 2025 2:04


    In today's MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

    MadTech Daily: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google's Ad Tech Monopoly Trial Kicks Off

    Play Episode Listen Later Sep 23, 2025 2:36


    In today's Madtech Daily, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google's ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

    MadTech Daily: Google Adds Gemini to Chrome as AI Search Threatens Survival of Independent Publishers; UK Broadcaster Bosses Dismiss Merger Speculation

    Play Episode Listen Later Sep 22, 2025 1:34


    In today's MadTech Daily, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.

    FirstPartyCapital's Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A

    Play Episode Listen Later Sep 19, 2025 23:09


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.  They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix's premium ad inventory to Amazon's DSP, Amazon Ads.  They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons' acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent. 

    MadTech Daily: Verve Group Acquires Captify; Meta Seeks AI Content Deals with Media Firms; China Drops its Google Antitrust Case

    Play Episode Listen Later Sep 19, 2025 2:01


    In today's MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.

    MadTech Daily: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM

    Play Episode Listen Later Sep 18, 2025 1:30


    In today's MadTech Daily, we cover Trump hailing a deal with TikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

    MadTech Daily: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won't Implement Accuracy Threshold for Social Ban Age-Check Tech

    Play Episode Listen Later Sep 17, 2025 2:27


    In today's MadTech Daily, we cover Magnite suing Google, Google investing £5bn in the UK's AI sector, and the Australian government guiding platforms on the under-16 social media ban

    MadTech Daily: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit

    Play Episode Listen Later Sep 16, 2025 1:54


    In today's MadTech Daily, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google's request to halt Epic Play Store changes.

    MadTech Daily: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry

    Play Episode Listen Later Sep 15, 2025 2:18


    In today's MadTech Daily, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI's for-profit move.

    ExchangeWire on Google's EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights

    Play Episode Listen Later Sep 12, 2025 41:35


    In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.  They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year's ATS London, which took place on Tuesday. 

    MadTech Daily: Netflix and Amazon Team Up for CTV; UK Ad-Funded SVOD Reach Triples; Meta Adds Alerts to Community Notes

    Play Episode Listen Later Sep 12, 2025 1:56


    In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding more features to Community Notes.

    MadTech Daily: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research

    Play Episode Listen Later Sep 11, 2025 2:03


    In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding alerts to Community Notes fact checks.

    MadTech Daily: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai

    Play Episode Listen Later Sep 10, 2025 1:52


    In today's MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

    MadTech Daily: Google Hit With €2.95bn EU Fine; AI Under Fire

    Play Episode Listen Later Sep 9, 2025 2:03


    In today's MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic's class action payout, and Midjourney's DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

    Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

    Play Episode Listen Later Sep 8, 2025 18:26


    In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

    MadTech Daily: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool

    Play Episode Listen Later Sep 8, 2025 1:52


    In today's MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.

    ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025

    Play Episode Listen Later Sep 5, 2025 38:02


    In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

    MadTech Daily: Google Faces More Fines; Europe Backs US-EU Data Deal

    Play Episode Listen Later Sep 5, 2025 2:00


    In today's Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio. 

    MadTech Daily: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids' Privacy Case; Singapore Warns Meta to Curb Scams

    Play Episode Listen Later Sep 4, 2025 2:08


    In today's Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids' privacy case, and Singapore warning Meta to curb scams or face a fine.

    MadTech Daily: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax

    Play Episode Listen Later Sep 3, 2025 1:43


    In today's MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling. 

    MadTech Daily: Meta's AI Shake-Up; Australia's Social Media Ban for Kids Presents Risks

    Play Episode Listen Later Sep 2, 2025 1:51


    In today's MadTech Daily, we discuss Meta's AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia's social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.

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