The MadTech Podcast

The MadTech Podcast

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Oct 1, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 23m AVG DURATION
    • 770 EPISODES


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    Latest episodes from The MadTech Podcast

    MadTech Daily: OpenAI Rolls Out Instant Checkout; $20bn Media Network Launched by Havas & Horizon; Google Settles Trump Ban for $24.5m

    Play Episode Listen Later Oct 1, 2025 1:34


    In today's MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.

    MadTech Daily: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom–IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges

    Play Episode Listen Later Sep 30, 2025 1:50


    In today's MadTech Daily, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.

    MadTech Daily: Meta Launches UK Ad-Free Subscription; Trump Signs TikTok Transfer to US Owners

    Play Episode Listen Later Sep 29, 2025 1:56


    Today, we look at Meta launching a UK ad-free subscription, Trump signing TikTok's transfer to US owners, and OpenAI planning an in-house ad tech build.

    Dentsu's Ellie McDonough on TikTok, AI Search and the TV Industry

    Play Episode Listen Later Sep 26, 2025 32:28


    In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.  (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.) 

    MadTech Daily: Apple Opposes EU Rules; Google takes Epic Ruling to Supreme Court; Microsoft Partners with OpenAI Rival

    Play Episode Listen Later Sep 26, 2025 2:15


    In today's MadTech Daily, Dot discusses Apple opposing the EU's regulations, Google taking its Epic case ruling to the Supreme Court, and Microsoft partnering with OpenAI rival, Anthropic. 

    MadTech Daily: Novacap to Acquire IAS for $1.9bn; Microsoft Prepares to Launch Publisher Content Marketplace

    Play Episode Listen Later Sep 25, 2025 2:02


    Today's MadTech Daily covers Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. It also discusses Canadian watchdogs concluding TikTok fails on child data protection. 

    MadTech Daily: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise

    Play Episode Listen Later Sep 24, 2025 2:04


    In today's MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

    MadTech Daily: Murdochs Tipped for TikTok Deal; Ad Giants Shift Climate Stance; Google's Ad Tech Monopoly Trial Kicks Off

    Play Episode Listen Later Sep 23, 2025 2:36


    In today's Madtech Daily, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google's ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

    MadTech Daily: Google Adds Gemini to Chrome as AI Search Threatens Survival of Independent Publishers; UK Broadcaster Bosses Dismiss Merger Speculation

    Play Episode Listen Later Sep 22, 2025 1:34


    In today's MadTech Daily, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.

    FirstPartyCapital's Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A

    Play Episode Listen Later Sep 19, 2025 23:09


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.  They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix's premium ad inventory to Amazon's DSP, Amazon Ads.  They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons' acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent. 

    MadTech Daily: Verve Group Acquires Captify; Meta Seeks AI Content Deals with Media Firms; China Drops its Google Antitrust Case

    Play Episode Listen Later Sep 19, 2025 2:01


    In today's MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.

    MadTech Daily: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM

    Play Episode Listen Later Sep 18, 2025 1:30


    In today's MadTech Daily, we cover Trump hailing a deal with TikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

    MadTech Daily: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won't Implement Accuracy Threshold for Social Ban Age-Check Tech

    Play Episode Listen Later Sep 17, 2025 2:27


    In today's MadTech Daily, we cover Magnite suing Google, Google investing £5bn in the UK's AI sector, and the Australian government guiding platforms on the under-16 social media ban

    MadTech Daily: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit

    Play Episode Listen Later Sep 16, 2025 1:54


    In today's MadTech Daily, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google's request to halt Epic Play Store changes.

    MadTech Daily: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry

    Play Episode Listen Later Sep 15, 2025 2:18


    In today's MadTech Daily, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI's for-profit move.

    ExchangeWire on Google's EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights

    Play Episode Listen Later Sep 12, 2025 41:35


    In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.  They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year's ATS London, which took place on Tuesday. 

    MadTech Daily: Netflix and Amazon Team Up for CTV; UK Ad-Funded SVOD Reach Triples; Meta Adds Alerts to Community Notes

    Play Episode Listen Later Sep 12, 2025 1:56


    In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding more features to Community Notes.

    MadTech Daily: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research

    Play Episode Listen Later Sep 11, 2025 2:03


    In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding alerts to Community Notes fact checks.

    MadTech Daily: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai

    Play Episode Listen Later Sep 10, 2025 1:52


    In today's MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

    MadTech Daily: Google Hit With €2.95bn EU Fine; AI Under Fire

    Play Episode Listen Later Sep 9, 2025 2:03


    In today's MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic's class action payout, and Midjourney's DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

    Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

    Play Episode Listen Later Sep 8, 2025 18:26


    In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

    MadTech Daily: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool

    Play Episode Listen Later Sep 8, 2025 1:52


    In today's MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.

    ExchangeWire on Google Dodging Divestiture and a Preview of ATS London 2025

    Play Episode Listen Later Sep 5, 2025 38:02


    In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

    MadTech Daily: Google Faces More Fines; Europe Backs US-EU Data Deal

    Play Episode Listen Later Sep 5, 2025 2:00


    In today's Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio. 

    MadTech Daily: Google Avoids Chrome Sell-Off; Disney to Pay $10M to Settle FTC Kids' Privacy Case; Singapore Warns Meta to Curb Scams

    Play Episode Listen Later Sep 4, 2025 2:08


    In today's Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids' privacy case, and Singapore warning Meta to curb scams or face a fine.

    MadTech Daily: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax

    Play Episode Listen Later Sep 3, 2025 1:43


    In today's MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling. 

    MadTech Daily: Meta's AI Shake-Up; Australia's Social Media Ban for Kids Presents Risks

    Play Episode Listen Later Sep 2, 2025 1:51


    In today's MadTech Daily, we discuss Meta's AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia's social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.

    MadTech Daily: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1

    Play Episode Listen Later Sep 1, 2025 2:04


    Today's MadTech Daily discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft debuting its first in-house AI models.

    Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok's AI Mandate, and AI Invading Journalism

    Play Episode Listen Later Aug 29, 2025 31:02


    On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism. 

    MadTech Daily: dentsu for SALE?!; Omnicom Surpasses WPP in UK Ad Spend

    Play Episode Listen Later Aug 29, 2025 1:36


    In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

    MadTech Daily: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case

    Play Episode Listen Later Aug 28, 2025 1:57


    In today's MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity's new revenue model rewarding publishers for AI articles used by its AI. 

    MadTech Daily: Trump Warns Tariffs on Nations ‘Discriminating' Against US Tech; Elon Musk's xAI Sues Apple & OpenAI for Monopoly Practices

    Play Episode Listen Later Aug 27, 2025 1:59


    In today's MadTech Daily, we discuss Trump's warning of tariffs on nations discriminating against US tech, Elon Musk's xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

    The MadTech Daily: Walmart Ads Growth, TikTok AI Backlash

    Play Episode Listen Later Aug 26, 2025 1:56


    On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.

    The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies

    Play Episode Listen Later Aug 22, 2025 33:28


    In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

    MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads

    Play Episode Listen Later Aug 22, 2025 2:02


    On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th

    MadTech Daily: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

    Play Episode Listen Later Aug 21, 2025 2:31


    In today's MadTech Daily, we discuss claims that Meta inflated ad performance; Australia's OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

    “We're drowning in ads, but at the same time, we're barely noticing them”: eight&four's Chloe Singleton on Attention through the Lens of Paid Social 

    Play Episode Listen Later Aug 20, 2025 21:51


    In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

    MadTech Daily: Google Strikes AI News Deal while UK Publishers Seek CMA Oversight; UK Drops Bid for Apple User Data

    Play Episode Listen Later Aug 20, 2025 2:37


    In today's MadTech Daily, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT's Go Plan debuting in India.

    MadTech Daily: Google Fined Over Aussie Telco Deals; Meta Plans Fourth AI Shake-Up in Six Months

    Play Episode Listen Later Aug 19, 2025 2:20


    In today's MadTech Daily, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

    MadTech Daily: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

    Play Episode Listen Later Aug 18, 2025 1:58


    On today's MadTech Daily: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger.

    The Kite Factory's Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram's New Map Feature 

    Play Episode Listen Later Aug 15, 2025 28:47


    In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Simi Gill, head of digital at The Kite Factory, to discuss the latest in media and marketing.  They examine Elon Musk's plans to bring ads to Grok, Google denying that AI Overviews is killing website traffic, and lawmakers urging Meta to shut down its new Instagram Map. 

    MadTech Daily: Dentsu's Revenue Dips; Paramount Pushes to Develop Legacy Cable Networks

    Play Episode Listen Later Aug 15, 2025 2:31


    In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google. 

    MadTech Daily: Perplexity Bids Billions for Chrome; Big Tech Steps Up Ad Fraud Crackdown

    Play Episode Listen Later Aug 14, 2025 2:44


    In today's MadTech Daily, Dot discusses Perplexity bidding billions for Chrome, tech firms stepping up their ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter.

    MadTech Daily: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights

    Play Episode Listen Later Aug 13, 2025 2:33


    In today's MadTech Daily, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk's xAI suing Apple over app store rankings. 

    MadTech Daily: WPP Profit Falls as Ad Market Slows; Lawmakers Urge Meta to Remove Instagram Map

    Play Episode Listen Later Aug 12, 2025 2:30


    In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

    MadTech Daily: Musk to Add Ads to X's AI Chatbot; GPT-5 Launches

    Play Episode Listen Later Aug 11, 2025 2:25


    In today's MadTech Daily, we cover Musk adding ads to X's AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.

    Digital Voices' Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap

    Play Episode Listen Later Aug 8, 2025 31:00


    In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.  They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands' growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.  Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s

    MadTech Daily: Google Denies its AI Hurts Web Traffic; Nielsen & WPP Team Up for Audience Measurement

    Play Episode Listen Later Aug 8, 2025 2:40


    In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

    MadTech Daily: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service

    Play Episode Listen Later Aug 7, 2025 2:31


    In today's MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy', and the Lib Dems urging TV-level checks on YouTube ads.

    MadTech Daily: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks

    Play Episode Listen Later Aug 6, 2025 2:29


    In today's MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.

    MadTech Daily: Apple Builds ‘Answers' Team; OpenAI Raises $8.3bn in Latest Fundraising Round

    Play Episode Listen Later Aug 5, 2025 2:42


    In today's MadTech Daily, we discuss Apple's new ‘Answers' team aimed at enhancing AI search capabilities, OpenAI's $8.3bn fundraising round, and Shein's €1m greenwashing fine in Italy.

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