The MadTech Podcast

The MadTech Podcast

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Aug 6, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 24m AVG DURATION
    • 721 EPISODES


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    Latest episodes from The MadTech Podcast

    MadTech Daily: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks

    Play Episode Listen Later Aug 6, 2025 2:29


    In today's MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.

    MadTech Daily: Apple Builds ‘Answers' Team; OpenAI Raises $8.3bn in Latest Fundraising Round

    Play Episode Listen Later Aug 5, 2025 2:42


    In today's MadTech Daily, we discuss Apple's new ‘Answers' team aimed at enhancing AI search capabilities, OpenAI's $8.3bn fundraising round, and Shein's €1m greenwashing fine in Italy.

    MadTech Daily: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; Reddit Revenue Surges on AI and Ad Growth

    Play Episode Listen Later Aug 4, 2025 2:18


    In today's MadTech Daily, we discuss Amazon & Microsoft's cloud dominance harming competition, Reddit's revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case.

    ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat

    Play Episode Listen Later Aug 1, 2025 42:47


    In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.  They examine the surge we're seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters. 

    MadTech Daily: Google Joins EU AI Code; AI Boosts Meta Engagement; Barb Tracks YouTube TV Viewing

    Play Episode Listen Later Aug 1, 2025 2:35


    In today's MadTech Daily, we cover Google joining the EU's AI Code of Practice and AI boosting engagement on Meta platforms. We also look at Barb beginning to track YouTube TV viewing, and TikTok debuting a positive-only version of its app in the EU.

    MadTech Daily: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia's Social Media Ban for Under-16s

    Play Episode Listen Later Jul 31, 2025 2:33


    In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

    MadTech Daily: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split

    Play Episode Listen Later Jul 30, 2025 2:21


    In today's MadTech Daily, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law

    MadTech Daily: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1

    Play Episode Listen Later Jul 29, 2025 2:22


    In today's MadTech Daily, we discuss Meta's suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with Paramount.

    MadTech Daily: Youtube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants' Age Checks to the Test

    Play Episode Listen Later Jul 28, 2025 2:37


    In today's MadTech Daily, we cover YouTube's ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants' age checks to the test, and Southeast Asia becoming TikTok's largest ad audience.

    AI Special with eight&four's Kate Ross: Netflix's First Use of AI, Meta Against the EU's AI Code of Practice, and UK AI Audit Standards

    Play Episode Listen Later Jul 25, 2025 46:25


    In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.  They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month. 

    MadTech Daily: UK Targets Apple and Google Mobile Dominance; ITV Reports 30% Profit Fall in H1 2025

    Play Episode Listen Later Jul 25, 2025 2:04


    In today's MadTech Daily, we cover the UK targeting Apple and Google's mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and Google trialing shopping ads in Gmail.

    MadTech Daily: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

    Play Episode Listen Later Jul 24, 2025 2:47


    In today's MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC's report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

    MadTech Daily: UK Strikes AI Deal With OpenAI for Public Sector Use; YouTube Could Be Required to Prioritise Public Service Broadcaster Content

    Play Episode Listen Later Jul 23, 2025 2:31


    Today's MadTech Daily discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic' surging 49% as ad blockers obscure 1 billion users.

    MadTech Daily: France Investigates X for Alleged Algorithm Manipulation; Perplexity Seeks Phone Deals for Comet AI Browser

    Play Episode Listen Later Jul 22, 2025 2:32


    In today's MadTech Daily, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

    MadTech Daily: HP Launching Ad Network; OpenAI to Introduce In-App Purchases in Revenue Push

    Play Episode Listen Later Jul 21, 2025 2:35


    In today's MadTech Daily, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as Meta settling an $8bn privacy lawsuit. 

    Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

    Play Episode Listen Later Jul 18, 2025 36:32


    In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at OpenAI's decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising. 

    MadTech Daily: AliExpress, TikTok and WeChat Face Privacy Complaint; Publicis' Q2 Growth Boosted by Creative and Media

    Play Episode Listen Later Jul 18, 2025 2:37


    In today's Madtech Daily, we discuss AliExpress, TikTok, and WeChat facing privacy complaints, Publicis' quarter 2 growth being boosted by creative and media, and WPP's campaign encouraging UK investment.

    MadTech Daily: Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines

    Play Episode Listen Later Jul 17, 2025 2:35


    In today's MadTech Daily, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength but seeing its profitability decline, and generative AI adoption in video ads soaring. 

    MadTech Daily: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

    Play Episode Listen Later Jul 16, 2025 2:33


    In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

    MadTech Daily: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise

    Play Episode Listen Later Jul 15, 2025 2:09


    In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

    MadTech Daily: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany

    Play Episode Listen Later Jul 14, 2025 2:40


    In today's MadTech Daily, we cover ITV and Disney's new content-sharing deal, Meta's GDPR violation ruling in Germany, and the EU's progress on its AI code of practice.

    Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

    Play Episode Listen Later Jul 11, 2025 24:30


    On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

    MadTech Daily: WPP Appoints Cindy Rose as CEO; OpenAI Enters Browser Market to Challenge Chrome

    Play Episode Listen Later Jul 11, 2025 2:47


    In today's Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO

    MadTech Daily: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

    Play Episode Listen Later Jul 10, 2025 2:13


    In today's Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

    MadTech Daily: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU

    Play Episode Listen Later Jul 9, 2025 2:18


    In today's MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

    MadTech Daily:Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

    Play Episode Listen Later Jul 8, 2025 2:39


    In today's MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google's hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

    MadTech Daily: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions

    Play Episode Listen Later Jul 7, 2025 2:39


    In today's MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

    MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine

    Play Episode Listen Later Jul 4, 2025 2:28


    In today's MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google's new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 

    MadTech Daily: Google Fined $314m; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers

    Play Episode Listen Later Jul 3, 2025 2:40


    In today's MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes' lawsuit with Trump. We also look at X's UK audience drop among the top 25 publishers, and the US Senate's rejection of a ban on state-level AI regulation.

    MadTech Daily: Microsoft Faces Irish Class Action Over Ad Data Use; Netflix–NASA Deal Boosts Live Streaming Lineup

    Play Episode Listen Later Jul 2, 2025 2:21


    In Today's Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA's deal to boost live streaming lineup, Apple's consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

    RedCircle's Mike Kadin on the Programmatic Audio Landscape

    Play Episode Listen Later Jul 1, 2025 17:19


    In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: - How programmatic ad tech is evolving within audio according to listener habits - How brands can ensure brand safety and measurable impact across audio - The current and future relationship between creators, advertisers, and audio platforms

    MadTech Daily: Google's Emissions Surge 51%; Canada Drops Tech Tax Amid Trump Trade Talks

    Play Episode Listen Later Jul 1, 2025 2:36


    In today's MadTech Daily, we discuss Google's soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.

    MadTech Daily: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

    Play Episode Listen Later Jun 30, 2025 2:23


    In today's MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model. 

    dentsu APAC's Uma Ranganathan on Australia's Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces

    Play Episode Listen Later Jun 27, 2025 31:22


    In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US. 

    MadTech Daily: US Judge Sides With Meta in AI Copyright Lawsuit; Authors Sue Microsoft Over AI Training on Books

    Play Episode Listen Later Jun 27, 2025 2:27


    In today's MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers. 

    MadTech Daily: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids

    Play Episode Listen Later Jun 26, 2025 2:39


    In today's MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan's FTC penalising Dentsu and others over Olympic bids, as well as  IPA's TouchPoints data revealing mobile topping TV in UK consumers' screen habits.

    MadTech Daily: CMA Proposes Search Overhaul to Curb Google's Dominance; FTC Intervenes in $13.5bn Omnicom-IPG Merger

    Play Episode Listen Later Jun 25, 2025 2:32


    In today's MadTech Daily, we cover the CMA's proposed search overhaul to curb Google's dominance, the FTC's intervention in the Omnicom-IPG merger, and the eSafety commissioner's call to include YouTube in Australia's under-16s social media ban. We also discuss the UK's launch of a £380m plan to power creative industry growth.

    MadTech Daily: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition

    Play Episode Listen Later Jun 24, 2025 3:08


    In today's MadTech Daily, we discuss Google's search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI,  while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.

    MadTech Daily: BBC Threatens Perplexity AI Over Content Scraping; Australia's Social Media Ban for Under 16s Moves Closer to Implementation

    Play Episode Listen Later Jun 23, 2025 3:02


    In today's MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia's social media ban tech trial, and the ASA slamming stereotyping of older people in ads.

    Mediacorp's Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters' Battle Against the Streaming Giants

    Play Episode Listen Later Jun 20, 2025 31:05


    In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants.  To hear more from Raj, join us at ATS Singapore - final tickets available now.

    MadTech Daily: Google Hit in €4.1bn Android Fine Battle; Microsoft Considers Abandoning Negotiations with OpenAI

    Play Episode Listen Later Jun 20, 2025 2:26


    In today's MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.

    MadTech Daily: Netflix Goes Linear; Trump to Delay TikTok Ban for a Third Time

    Play Episode Listen Later Jun 19, 2025 2:29


    In today's MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google's Privacy Sandbox a lifeline.

    WPP Media's Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media

    Play Episode Listen Later Jun 18, 2025 18:30


    In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

    MadTech Daily: WhatsApp to Introduce Ads; Sainsbury's to Launch AI-Powered Retail Media Platform

    Play Episode Listen Later Jun 18, 2025 2:06


    In today's MadTech Daily, we cover WhatsApp introducing ads, Sainsbury's launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

    MadTech Daily: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

    Play Episode Listen Later Jun 17, 2025 2:48


    In today's MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta's investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.

    MadTech Daily: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

    Play Episode Listen Later Jun 16, 2025 2:22


    In today's MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

    Pixels' Alex Powell on WPP's Woes, Publishers' Social Referral Traffic and the Rise of Agency-SPP Partnerships

    Play Episode Listen Later Jun 13, 2025 35:29


    In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms. 

    MadTech Daily: Disney and Universal Sue Midjourney for Copyright Infringement; WhatsApp Backs Apple in Data Battle Against UK

    Play Episode Listen Later Jun 13, 2025 2:30


    In today's MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK's demand for Apple's ‘back door' data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.

    MadTech Daily: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

    Play Episode Listen Later Jun 12, 2025 2:31


    Today's MadTech Daily looks at publishers seeing a drop in traffic as a result of Google's AI tools, Mars' $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta's plans to acquire a stake in Scale AI for $14.8bn.

    The Independent's Andy Morley on The New Era of Audience Engagement

    Play Episode Listen Later Jun 11, 2025 22:47


    In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher's new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands on:  The importance of engagement in today's landscape  The strategic vision behind the content studio's launch  The unique opportunities for brands offered by the studio  How publishers can leverage the studio's data and insights to shape content strategies for advertisers  How the studio ensures branded content delivers reach and resonance to audiences  

    independent new era morley audience engagement advertising week europe exchangewire
    MadTech Daily: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children

    Play Episode Listen Later Jun 11, 2025 2:29


    In today's MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.

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