The MadTech Podcast

The MadTech Podcast

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire


    • Dec 24, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 22m AVG DURATION
    • 844 EPISODES


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    Latest episodes from The MadTech Podcast

    MadTech Daily: Oracle Co-Founder Backs Paramount's Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests

    Play Episode Listen Later Dec 24, 2025 2:17


    Today's MadTech Daily discusses Larry Ellison giving his personal backing to Paramount's hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in the video podcast space.

    MadTech Daily: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War

    Play Episode Listen Later Dec 23, 2025 2:13


    Today's MadTech Daily covers Google suing SerpApi over its web scraping activity, ByteDance boosting benefits for staff to attract and retain top AI talent around the globe, plus Facebook carrying out a test which limits the number of links creators and businesses can post on the platform. 

    ExchangeWire's BIG 2026 PREDICTIONS Special

    Play Episode Listen Later Dec 19, 2025 38:37


    In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O'Kane to share their big industry predictions for the year ahead. They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web. 0:00 Introduction 1:52 Rachel: “Publishers become brands, brands become publishers” 20:10 Lindsay: “Agencies” 29:54 Ciaran: “A reframing of ad tech”

    MadTech Daily: DoorDash Partners With OpenAI; WBD Board Refuses Paramount Offer; FTC Probes Eversight's Pricing

    Play Episode Listen Later Dec 19, 2025 1:47


    In today's MadTech Daily, we cover DoorDash partnering with OpenAI to enable grocery ordering in ChatGPT, the WBD board rejecting Paramount's offer, and the FTC probing Instacart's Eversight dynamic pricing algorithm.

    MadTech Daily: Amazon in talks to invest $10bn+ in OpenAI; Trump Admin Threatens Spotify Over EU Tech Rules

    Play Episode Listen Later Dec 18, 2025 1:57


    In today's Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate' expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB report highlighting how digital ads shape today's media.

    MadTech Daily:Meta Tolerates Ad Fraud to Protect Revenue; US suspends Tech deal with UK Amid Trade Frustrations

    Play Episode Listen Later Dec 17, 2025 2:09


    In today's Digest, we cover Meta tolerating China-linked ad fraud to protect revenue, the US suspending a tech deal with the UK amid trade frustrations, and AI becoming Santa's helper for 2025 Christmas shopping.

    MadTech Daily:BBC Studios Accelerates Digital Growth in EMEA; Reddit Challenges Australia's Under-16 Social Media Ban

    Play Episode Listen Later Dec 16, 2025 2:06


    In today's MadTech Daily, we cover BBC Studios accelerating digital growth in EMEA, Reddit challenging Australia's under-16 social media ban in court, and Amazon planning to invest over USD$35bn in India's AI sector.

    MadTech Daily: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Pinterest to Buy tvScientific; Meta Said to use Qwen in ‘Avocado' Mode

    Play Episode Listen Later Dec 15, 2025 2:02


    In today's MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba's Qwen in its ‘Avocado' model.

    ExchangeWire on the Warner Bros Bidding Wars and the EU's Moves Against X & Google

    Play Episode Listen Later Dec 12, 2025 32:26


    In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O'Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.  They discuss Paramount's move to gazump Netflix's acquisition of Warner Bros Discovery, US backlash against the EU's fine on X, and the EU's investigation into Google's AI overviews.

    MadTech Daily: Disney & OpenAI Strike Deal; Google Tests AI Article Overviews on News Pages

    Play Episode Listen Later Dec 12, 2025 2:05


    In today's MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as a look at Meta's shift from open-source to revenue-driven AI.

    MadTech Daily: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount's Warner Bros Bid; Cadent Acquires VuePlanner

    Play Episode Listen Later Dec 11, 2025 1:41


    In today's MadTech Daily we look at newly released figures from Ofcom, Tencent dropping out of Paramount's Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

    MadTech Daily: Google Denies 2026 Ads Plan for Gemini; EU Probes Google's AI Overviews; Uber Launches Ad Insights Platform

    Play Episode Listen Later Dec 10, 2025 1:47


    In today's MadTech Daily, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google's AI search summaries, and Uber turning rider and delivery data into ad insights.

    MadTech Daily: Paramount to Gazump Netflix?! New Meta AI Content Deals; Barb Unveils the Data Hub; Open-Source AI Hits 30% of Global Usage

    Play Episode Listen Later Dec 9, 2025 2:08


    In today's Digest, we cover Paramount's late bid for Warner, Meta securing a series of AI content deals, and China's open-source AI reaching 30% of global usage.

    MadTech Daily: Netflix to Acquire Warner Bros Discovery; X Hit with €120m EU Penalty; UK Eyes Tougher Laws for AI Chatbots

    Play Episode Listen Later Dec 8, 2025 2:01


    In today's MadTech Daily, we discuss Netflix's acquisition of Warner Bros Discovery, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.

    T&P's Shula Sinclair on Meta's Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences

    Play Episode Listen Later Dec 5, 2025 25:59


    In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta's fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape. They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content's increasing popularity with older viewers.

    MadTech Daily: Global Ad Spend to Hit $1tn in 2026; WPP Demoted from FTSE 100

    Play Episode Listen Later Dec 5, 2025 1:56


     In today's MadTech Daily, we look at global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta's AI use in WhatsApp.

    MadTech Daily: AI Race Intensifies as Anthropic Eyes IPO; Google Tests AI Overviews Merged with AI Mode; Eventbrite Acquired by Bending Spoons

    Play Episode Listen Later Dec 4, 2025 1:52


    On today's MadTech Daily, we cover Anthropic hiring IPO counsel in its race against OpenAI, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red'. We also discuss Google testing AI overviews blended with AI mode, and Eventbrite being acquired by Bending Spoons. 

    MadTech Daily: Omnicom Announces Major Overhaul; Havas Buys Unnest; Retailers See 830% Jump in Traffic from Gen AI

    Play Episode Listen Later Dec 3, 2025 2:02


    In today's MadTech Daily, we look at Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.

    MadTech Daily: Publishers Take Legal Action Against Zuckerberg Over Scam Ads; US Black Friday Sales Hit Record; Ad Net Zero Adds AI Usage Measurement to Carbon Calculator 

    Play Episode Listen Later Dec 2, 2025 2:08


    In today's MadTech Daily, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year's Black Friday, with record online sales in the US while UK high streets saw slowing traffic. Plus Ad Net Zero celebrating five years and unveiling its global strategy.

    MadTech Daily: OOH Industry Reports 4.4% Growth; Streamer Content Quotas Become Law in Australia

    Play Episode Listen Later Dec 1, 2025 1:52


    In today's MadTech Daily, we discuss the out-of-home advertising (OOH) industry reporting 4.4% growth in Q3, Australia making streamer content quotas law, and China's AI governance framework winning backing from researchers at DeepSeek and Alibaba.

    OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

    Play Episode Listen Later Nov 28, 2025 39:52


    In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation. They look at the OAAA's Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission's unconditional approval of the Omnicon-IPG acquisition.

    MadTech Daily: European Parliament Urges a Social Media Ban for Under-16s; The Observer Debuts a New Digital Subscription Service

    Play Episode Listen Later Nov 28, 2025 2:18


    In today's MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription service, and news ad performance leading the industry.

    MadTech Daily: Walmart Explores Ads for Sparky AI; Warner Settles With AI Music Firm; YouTube trials new feed control features

    Play Episode Listen Later Nov 27, 2025 1:46


    In today's MadTech Daily, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed control features.

    MadTech Daily: US Senators Push Meta Scam Ad Probe; ChatGPT Adds Shopping Research Tool; Alibaba Tops Revenue Forecasts

    Play Episode Listen Later Nov 26, 2025 2:03


    In today's MadTech Daily, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

    MadTech Daily: EU Unconditionally Greenlights Omnicom's IPG Acquisition; YouTube Usage Hits 84% of Adults; Alibaba's Qwen Tops 10m Downloads

    Play Episode Listen Later Nov 25, 2025 1:55


    In today's MadTech Daily, we cover the EU greenlighting Omnicom's IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba's Qwen topping 10 million downloads.

    MadTech Daily: WBD Draws Bids from Paramount, Comcast & Netflix; Google Makes Final Plea in Ad Tech Monopoly Case; ChatGPT Rolls out Group Chats

    Play Episode Listen Later Nov 24, 2025 1:47


    In today's MadTech Daily, we cover Warner Bros. Discovery drawing bids from Paramount, Comcast, and Netflix, UK Champions League rights targeted by Paramount, as well as Google fighting an ad business breakup. We also discuss ChatGPT Rolling out Group Chats worldwide

    Nicole Pruess on Meta Serving Scam Ads, the Podcasting Landscape, and Transparency in CTV Advertising

    Play Episode Listen Later Nov 21, 2025 41:30


    In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.  They discuss Meta profiting from fraudulent ads on its platforms, TikTok's and Netflix's podcasting push, and transparency in CTV advertising.

    MadTech Daily: Perplexity Launches Tool to Simplify Online Shopping; Spanish Court Orders Meta to Pay $550m to Digital Media Firms; EU Probes into Meta

    Play Episode Listen Later Nov 21, 2025 1:50


    In today's MadTech Daily we cover Perplexity launching a tool to simplify online shopping, a Spanish court ordering Meta to pay $550m to digital media firms, and new EU probes into Meta.

    MadTech Daily: Advertisers Eye 2026 Media Budget Shifts; ChatGPT to Offer Target Shopping; Meta Cleared of Monopoly Claims

    Play Episode Listen Later Nov 20, 2025 2:24


    In today's MadTech Daily, we cover shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and OpenAI striking a deal with Intuit for personal finance integration. We also discuss Meta being cleared of monopoly claims over Instagram and WhatsApp.

    MadTech Daily: Channel 4 Launches AI Ad Tool for SMEs; Twitter Co-Founder Finances App to Bring Back Vine Videos; Jeff Bezos Creates AI Startup

    Play Episode Listen Later Nov 19, 2025 2:07


    In today's MadTech Daily, we look at Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.

    MadTech Daily: Havas in Talks Over WPP Stake; Dentsu Prepares for Staff Cuts as International Business Underperforms

    Play Episode Listen Later Nov 18, 2025 1:56


    In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

    MadTech Daily: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

    Play Episode Listen Later Nov 17, 2025 1:59


    In today's MadTech Daily, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

    The Telegraph's Samara Hocihara on AI litigation, Reddit's big moment and the new Browser Wars

    Play Episode Listen Later Nov 14, 2025 43:29


    On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new Browser Wars. *Check out the winners from The Wires Awards 2025*

    MadTech Daily: EU plans a new probe into Google over news rankings; Tencent's profit jumps 19% on AI gains; 58% of UK households holds fewer than three streaming services

    Play Episode Listen Later Nov 14, 2025 1:52


    In today's MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent's profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.

    digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising

    Play Episode Listen Later Nov 13, 2025 34:55


    In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership. They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy. 

    MadTech Daily: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads

    Play Episode Listen Later Nov 13, 2025 1:57


    In today's MadTech Daily, we look at the latest announcements from ITV's Palooza event, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.  

    Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

    Play Episode Listen Later Nov 12, 2025 27:15


    In this special episode of the MadTech Podcast, ExchangeWire's head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.

    MadTech Daily: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

    Play Episode Listen Later Nov 12, 2025 2:12


    In today's MadTech Daily, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We also discuss Wikipedia urging AI developers to use its content responsibly.

    MadTech Daily: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards

    Play Episode Listen Later Nov 11, 2025 1:54


    In today's MadTech Daily, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and the Daily Mail seeing its traffic disrupted. 

    MadTech Daily: Comcast in Talks to Buy ITV's Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act

    Play Episode Listen Later Nov 10, 2025 1:33


    In today's MadTech Daily, we cover Comcast looking to buy ITV's broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google's Gemini AI, and the EU weakening its landmark AI Act amid Big Tech pressure.

    ExchangeWire on Big Tech's Anticompetitive Behaviour, WPP's Latest Partnership, and the DSP Wars

    Play Episode Listen Later Nov 7, 2025 45:44


    In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech's anticompetitive practices, WPP's partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

    MadTech Daily: Document Reveals Meta's Profits from Scam Ads; Netflix Introduces New Metric

    Play Episode Listen Later Nov 7, 2025 2:16


    In today's MadTech Daily, we discuss documents revealing Meta's profits from scam ads, Netflix entering its third year of ads with an eye on the future, and Snap soars surging after a USD$400m Perplexity AI deal.

    MadTech Daily: Amazon Sues Perplexity Over AI Shopping Tool; Epic and Google Settle Lawsuit; People Inc. Signs Deal with Microsoft

    Play Episode Listen Later Nov 6, 2025 1:55


    Today, we look at Amazon suing Perplexity over its AI shopping assistant, Epic and Google settling their lawsuit, and People Inc. signing an AI deal with Microsoft. 

    MadTech Daily: Digest: Amazon Ads Expands Sports Streaming Inventory; Getty and Perplexity Ink Deal

    Play Episode Listen Later Nov 5, 2025 1:57


    In today's MadTech Daily, Dot discusses Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year deal to power AI search visuals, as well as Sky, BBC, and ITN urging a crackdown on Big Tech.

    MadTech Daily: Tech Giants Step Up Efforts to Fix AI Security Flaws; TV & Video Market on Track for $1tn by 2030

    Play Episode Listen Later Nov 4, 2025 2:01


    In today's MadTech Daily, we discuss tech giants stepping up efforts to fix AI security flaws; Alibaba investing USD$281m to expand Taobao stores; and the global TV and video market on track to hit USD$1tn by 2030.

    MadTech Daily: Netflix Eyes Warner Bros. Discovery Acquisition; IAB Unveils New CTV Framework

    Play Episode Listen Later Nov 3, 2025 1:56


    In today's MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.

    ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP

    Play Episode Listen Later Oct 31, 2025 33:02


    In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP). They discuss Apple's and Google's relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.

    MadTech Daily: Bending Spoons Acquires AOL for $1.5bn; New WPP CEO Issues Profit Warning

    Play Episode Listen Later Oct 31, 2025 2:20


    In today's MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP's new CEO issuing a profit warning, and Meta's ad revenue jumping 26% in Q3. 

    MadTech Daily: Video on Demand to Drive 17% Growth in Q4 Ad Spend; Publicis Acquires HEPMIL Media Group

    Play Episode Listen Later Oct 30, 2025 2:04


    In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

    MadTech Daily: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia

    Play Episode Listen Later Oct 29, 2025 2:19


    In today's MadTech Daily: ChatGPT adds a PayPal wallet, Musk launches an AI encyclopedia, plus StarHub and Mediacorp team up to enhance the viewing experience for customers in Singapore

    MadTech Daily: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations

    Play Episode Listen Later Oct 28, 2025 2:07


    In today's MadTech Daily, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU's preliminary findings that Meta and TikTok broke transparency obligations.

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