Podcast appearances and mentions of spencer lum

We have all been there. You get an inquiry from a potential  client. Maybe you message each other back and forth a few times. Then...nothing! It can be one of the most frustrating and, honestly, scary parts of running a business. Not knowing what's causing potential clients to ghost you or what to do in response can leave you overwhelmed. But not to worry! In this episode of the podcast, Spencer Lum returns to talk about how you can avoid getting ghosted by potential clients. Support The Nerdy Photographer Podcast We hope you are enjoying The Nerdy Photographer Podcast, a blend of informative and entertaining photography related content. Subscribe to the podcast! Tell other people about the podcast – first your friends, and then people you meet on the street. just shout at them. Leave a review. Here are three great places to do that: Apple Podcasts, Podchaser, and GoodPods Follow on Instagram, Twitter, or TikTok Join our Facebook Group Join the Subreddit Get your dollars out and head over to the support page. About My Guest Spencer is the marketing guru who runs Go Extra Bold and Ground Glass He has spoken at Inspire, Canada Photo Convention, the Musea Gathering, Camp Go Away, and Nine Dots. Ground Glass received the 2nd Annual Tiffinbox Award, and it has appeared as a top 10 blog on The Moderntog, Photodoto, Ejunkie, and several other sites. Promos: Studying Scarlet Podcast and Terrified & Tipsy Podcast  

I speak with marketing expert Spencer Lum about crafting the perfect home page. We might be talking about photography but this advice applies to any business! You want to have a conversation with your potential customers through your website. As photographers, we are usually pretty reticent to put a lot of copy on our websites, feeling that photos alone should tell the story. Spencer goes into the details on why that is not the best strategy if you want to stand out from the crowd in a saturated photography market. About Our Guest Spencer Lum runs Ground Glass and 5 West Studios. He has spoken at Inspire, Canada Photo Convention, the Musea Gathering, Camp Go Away, and will be speaking at Nine Dots later this year. Ground Glass received the 2nd Annual Tiffinbox Award, and it has appeared as a top 10 blog on The Moderntog, Photodoto, Ejunkie, and several other sites. Support the Nerdy Photographer Podcast If you would like to support the Nerdy Photographer Podcast, that's great. You can find multiple ways to help on our support page, or go visit our merchandise page! Get More Nerdy Photographer Action! Get social on Instagram, Facebook, Twitter, or YouTube! Join the Nerdy Photographer Reddit Group Join the Nerdy Photographer Facebook Group The Nerdy Photographer podcast is a photography podcast discussing life, business, and pop culture with a little bit of useless information in each episode. This podcast is edited and produced by Casey Fatchett.  

[NARRATIVE] Are you shooting weddings you don't love but still booking them only because they pay the bills? Do you want to completely change your style, but you're afraid that no one will book you if you do? For years, Duke Khodaverdian (of Duke Images) and Spencer Lum were both shooting traditional weddings in a style they didn't love - until they pivoted their brands and started shooting weddings in completely different styles, setting entirely new trends in the photography world and dominating their markets.This is the story of two polar opposite photographers that both found amazing success by defining and going after clients they love. But while they both created remarkable businesses, the journeys of how they got there will completely surprise you.WANT TO BREAK FREE AND FINALLY BOOK CLIENTS YOU LOVE? TAKE OUR FREE DREAMIE CLASS HERE:https://dreamieclass.comOR LEARN ABOUT OUR FULL DREAMIE COURSE HERE:https://discoveryourdreamies.comIn this Episode:Follow Duke's amazing work on Instagram: @dukeimagesLearn more from Spencer Lum at Ground Glasshttps://ground-glass.com/NEXT STEPS:JOIN OUR FREE CREATIVE RISING COMMUNITYhttps://www.facebook.com/groups/339344669485595/LEAVE A REVIEW:https://podcasts.apple.com/us/podcast/creative-rising/id1464017907Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

To offer people something of value that solves a problem, you must know your audience. You can’t market correctly, offer the right solution, or adequately gauge how customers will react if you don’t know them. So what does that learning process look like? Listen in as Dean and I chat with Spencer Lum—The Big Vision Guy at ExtraBold—all about your audience. After years of being unable to hold down a steady job, Spencer found himself building websites. This morphed into helping people with branding. Eventually, Spencer realized he could help others best by solving their very specific problems. He understands how to create and market addictive content. Listen to this episode of Just the Tps for insight into his mind!  Outline of This Episode [0:45] We introduce our guest of the day, Spencer Lum. [3:05] How he learned business the hard way [6:00] Becoming his own boss [10:20] Launching his first business [12:20] Developing a framework [15:40] Look at the symptoms to narrow down the problem [20:20] What is the solution to the problem? [24:00] Understanding practical and emotional pain [26:30] How to build your unique mechanism [29:40] Back to the basics: know your audience [31:50] The part psychology plays [36:30] Spencer’s special Just the Tips offer! There’s always a “but”... When Spencer was a teenager, his Dad told him “You can achieve anything you want...BUT I really don’t know if you’re going to”. It was meant to be a pep-talk and it fell miserably short (but luckily he can look back on it in a humorous light). After years of starting and quitting jobs and becoming a lawyer (it didn’t stick), he finally realized his dad was right. So what was the logical next step? Spencer became a serial entrepreneur. While he was working in an HR position, he started building a website for himself. He soon realized that there was a market for that kind of work, and his first business was born (and he subsequently quit his HR job). Keep listening as we chat about his transition from job-to-job and finally landing on something that stuck.  Develop a framework that meets people’s needs We know if we offer something to the market that nobody needs, it’s not going to succeed. It’s simple: what you offer has to be something that is needed. Spencer lays it out like this: Offer what people need. Find the right way to convey your message. Make sure you’re speaking to the right audience. He fully embraces Gary Bencivenga’s “persuasion equation”. The equation, in its simplest form, looks a little like this: Problem + Promise + Proof + Proposition = Persuasion There is a problem only you can solve that you promise to solve for your audience. You show proof that you can solve it (data and case studies) and propose how you shall do it. The simplest means of persuasion. Know your audience better than they know themselves To sell an idea and appropriately pitch to your audience, you need to understand who they are and what problems they need solved. Spencer points out that most audiences don’t actually know what their problem is. Your job, then, is to figure out their problems based on the “symptoms” and provide a solution.  You need to be able to get in your audience’s head and offer to solve their very specific problem. Are their pages not ranking in google? Do they have low conversion rates? Do they have enough cash-flow from their conversions? Take their measurable problems and find a way to give voice to a solution. Once you’ve identified the symptoms of their problem, narrowed down the issue, and marketed the solution—then you develop the system to solve their problem. You must 100% understand your market before creating anything.  Develop your own secret sauce You have to take everything that you’ve learned about your audience and their problems and develop your own unique and oh-so-special mechanism for solving that problem. You cannot attempt to solve “all the problems” for “all the people”. Spencer advises finding your niche—an audience that you connect with better than anyone else. Solve the problem in a way only you can accomplish. Everyone has something particular that works for them. Your vernacular won’t reach or speak to everyone and that’s okay. Every word you choose and every bit of what you do needs to match with your audience and how they want things done. Everything you do MUST align with who your audience is. Resources & People Mentioned Special offer for Just the Tips Listeners: Free 8-day course! Spencer’s website: https://goextrabold.com/ Spencer’s Twitter Spencer’s LinkedIn Spencer’s Photography site Make sure this “music” paragraph is intended in the Libsyn post Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In today's episode, we're talking to Spencer Lum, one half of the team behind Extra Bold, where he and his wife Katya teach small business owners how to write more effective copy and become stronger salespeople.

Today my guest is Spencer Lum, owner of ExtraBold.  Spencer teaches how to get people to want what you're selling, by meeting them where they are and serving their needs.  I think you're going to get a lot of really powerful takeaways from this episode about marketing and copywriting. How To Create A Want in Your Audience The difficult part of marketing is stepping outside of yourself and knowing it isn't about you.  Spencer calls the normal marketing tactic, “eat your vegetables” marketing because if you look at it closely, that's exactly what they're doing.  They are trying to force you to want something because they think it's great.  Marketing consists of two things: Understanding what your audience wants Drawing them in through their interests Learning What Your Audience Wants If you want to get out of your head and know your audience better, spend time with them, getting to know what they're going to think or say next.  You can't live in that dangerous ground of “kind of knowing them, but not really…” There are a few basic wants that every person has. One of those basic wants is to be financially well-off. Another is for life to be just easier. Think about the seven deadly sins. These are wants. Don't forget that you need to meet people where they are at, and slowly point them in the right direction and invest in them, until they are ready to buy what you're selling. You have to speak your audience's language. Don't try to change them. Respect what they want from you, as they are. Maintaining Balance  It takes two things to complete a sales cycle: The selling part that gets your product out there (awareness) The purpose that brings value and help to your audience (solving a problem) Good salesmanship is a way to help people. You want to make money, but it's not the only reason you do what you do.  When your purpose aligns with someone else's purpose, they will feel good about buying your products.  Marketing Using A Landing Page  In order to understand your audience members' basic wants, you give a hint of what you have to offer, you let it linger, and then you give another little something.  You don't give everything away at once. Think of it like dating. Once you actually have them hooked, and they want what you offer, you can call them to take action.  If you are able to tell someone what their problems are, it creates trust, and they will believe you have the answer to their problem.  People want to feel that they are seen and understood.  By being able to show that you understand them and their problems, they will feel seen and important, and you are more likely to make the sale.  Action Step Spencer created a free course that goes over a lot of things we talked about today. You will learn how to get your audience through the three stages of marketing sales. You can find that guide at www.goextrabold.com/bloggergenuis.  Download yours today!  What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by converting your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Timestamp  Intro  7:30 How To Create A Want  16:50 Learning What Your Audience Wants 28:30 Maintaining Balance  34:38 Marketing On A Landing Page  49:43 Action Step Read the podcast transcript HERE: TOP 4 TAKEAWAYS You must understand what your audience's basic wants are. Think of the seven deadly sins. Find the balance between your ultimate purpose and the need to sell your product or service. Give people a hint that you've got something that will change their lives, but don't give it all away at the beginning. Think of it like dating. Mystery is good. Make your audience feel seen and understood and they will trust you and your product/service and be more willing to buy.

If you sell anything, you NEED to master the art of influence & persuasion: copywriting. In this post, pro copywriter Spencer Lum (https://goextrabold.com/) shares his top tips.We chat:* How to craft words that make people want your products* How you can use "cues" to trigger a certain emotional response, and "create authority" without social proof.* The best books/resources for learning copywriting!@Full transcripts and shownotes found here: https://doyouevenblog.com/copywriting-persuasion-spencer-lum/Ciao, blogger :)

Get full show notes at https://photofieldnotes.com/spencer-lum-on-standing-out-as-a-photographer-with-a-unique-style-and-brand-voice

Quit throwing out content and hoping it sticks!  In this episode, we will talk about ways to create addictive content that creates relationships and ultimately sells (without selling!).  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi57/  Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

When Spencer Lum was starting out in the photography industry, he was 100% willing to hustle and do whatever it took to succeed. And hustle he did. He took whatever job came his way and found himself working 80 to 90 hours each week. He was busy. He was in demand. And he was just barely paying the bills. On today's show, Spencer shares how he was able to turn his business around and take his booking rate from 38% to booking 24 out of 25 weddings.

Welcome to the Outerfocus Podcast!I'm still loaded with cold, but I have been very brave and have soldiered on as to not disrupt your listening pleasure. I know, right? Please forgive my sniffling. I have edited out all of the ear piercing sneezes through........This week we welcome Spencer Lum a Brooklyn based photographer and founder of 5 West Studios providing wedding photography services; and Ground Glass, a blog that focuses on the business side of photography. We hear Spencer discuss his views on the photography industry including a little about what has changed for him, as well as discussing his first photography books.History of photography this week focuses on British/Italian photographer Felice Beato, also known as Felix. He was known to be one of the first photojournalists and war photographers, spending much of his in East Asia. We discuss his work produced during the Second Opium War, his Samurai photographs, as well as the time he spent in Japan, where he was also known to set up several businesses. Links:https://en.wikipedia.org/wiki/Felice_Beatohttps://www.loc.gov/search/?q=Felice+Beato&sp=1Guest Links: http://www.spencerlum.comhttp://ground-glass.comhttp://5weststudios.comHost Links:https://www.outerfocuspodcast.cominfo@outerfocuspodcast.comBradley Hansonhttps://www.bradleyhanson.comhttps://www.facebook.com/bradleyhansonphotographyhttps://www.instagram.com/bradleyhansonphotography/https://twitter.com/bradleyhansonIan Weldonhttp://ianweldon.comhttps://www.instagram.com/not_wedding_photography/https://www.facebook.com/Ian-Weldon-Photography-124854627581367/Books:

Welcome to the MUSEA Podcast! In this episode, I chat with Spencer Lum from ground-glass.com about marketing photography in today's American culture. We discuss many things including attracting people to your work, what to avoid on your website, photographic vision and dealing with the oversaturation of the photographic market. Learn more from Spencer at http://ground-glass.com Support the podcast at http://patreon.com/musea

I talk to Spencer Lum about the first photos he took of his children, why he loves a mysterious snapshot, when it's a good idea to copy another photographer's work and the power of limitations.

Spencer Lum from Ground-Glass.com joins us on this episode to talk about momentum selling and how wedding photographers can improve their sales process to attract and convert more prospects into paying clients. The post TWiP Weddings 036: Momentum Selling with Spencer Lum appeared first on This Week in Photo.

Dawn interviews Spencer Lum, the blogger behind Ground Glass. We talked about how to create an Ideal Client Profile and it probably isn't the way you've done it before. Click now to listen! The post 17: Creating an Ideal Client Profile with Spencer Lum appeared first on EverIlluminated.

Episode #188 of the podcast features an interview with Spencer Lum. Discussion topics: Closing a sale, being a problem-solver, setting the tone and questioning the question.

Welcome to the Musea Podcast! This is episdoe #25 with photographer Spencer Lum. In this podcast we talk about his amazing blog, Ground Glass, how you can create value in today's market and why he thinks styled shoots must die!

Spencer talks about how he broke the mold and embraced entrepreneurship.Support this podcast at — https://redcircle.com/chain-of-wealth-debt-investing-entrepreneurship-wealth-and-more/donationsWant to advertise on this podcast? Go to https://redcircle.com/brands and sign up.